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Ref.#PTV/HQ/MKT/Tender/ Media Tracking & Monitoring services

TENDER NOTICE June 7.2021

Media Tracking and Monitoring services

PTV intends to receive sealed tenders/proposal for Media Tracking and Monitoring Services in accordance with PTV specifications from well reputed registered firms. The proposal along with the following information/documents should be addressed to Controller Audit, Chairman Senior Tender Committee, Constitution Avenue, PTV Headquarters Office, and dropped in the Tender Box placed at Main Gate, PTV Headquarters Office on or before 22-06-2021 till 1100 hours. Technical proposal will be opened at 11:30 hours on the same day in the presence of the bidders or their authorized representatives who wish to attend. Bids received after the deadline shall not be accepted.

 Technical and Finance proposals as per clause 36(b) single stage two envelope as per bidding procedure of PPRA rules 2004 i.e. separate envelopes one for “Technical Proposal for Media Tracking and Monitoring Services ” and the other for “Financial Proposal for Media Tracking and Monitoring Services” by clearly mentioning each envelop  Firm’s experience on similar nature of works executed during last 5 years.  Financial bid should contain Bank draft/pay order as earnest money equal to 2% of Total bid value. Personal cheque will not be accepted.  Registration with income tax and Sales tax along with NTN & STN numbers.  Management reserve the right to accept or reject any or all tenders of bidders as per sales-33 of PEPRA 2004.  All taxes will be applicable as per prevailing law of Government.  Technical proposal will be evaluated on the basis of given criterion and financial proposal of qualified firms will be opened subsequently through proper intimation.  More technical requirements, specifications, term and conditions, are available in tender document available at PTV (https://ptv.com.pk/) and PPRA Websites.  For any query or clarification can be asked on the address/number/email given below.

(Arshad Hussain) Manager Corporate Research PTVHeadquartersOffice IBD Phone:051-9207418, 9077432 Email: [email protected]

PAKISTAN TELEVISION CORPORATION LIMITED PTV Headquarters, Islamabad

TenderDocumentforacquiringMedia Tracking & Monitoring services for PTV Network

PAKISTAN TELEVISION CORPORATION LIMITED

Acquiring of Media Tracking and Monitoring services

PTV intends to acquire TV Tracking and Monitoring services for daily/weekly and monthly competitive analysis of the content/ commercial airtime of its prime channels so that it may enhance its viewership and revenue. PTV is looking to see more options of tracking agencies, before shortlisting one which is more methodically, state of art and acceptable to client on market speed and quality of work. Having a

Tracking agency on board which is fast, technologically advanced, methodical and tailor made to clients demand on providing timely tracking and deviation reports, industry analysis and updates in real time.

1. Technical Specifications

The Core reporting/development may include, but not be limited to the following:

. The Tracking and Monitoring agency/firm must be preparing its programmes logs/promos/and

all other promotion material as per the TAM database of local credible viewership provider i.e.

the viewership firms whose Rating are widely and largely accepted to the Ad Agencies, client

and Media Buying Houses. It must be synchronized with TV Audience measurement database

(TAM)i.e. the timing of programme logs and viewership data timing should be pass on at the

same time.

. Similarly the data Logs for the Sports programs specially and Football matches should

be synchronised with the market credible viewership provider.

. Preparation of daily Monitoring Report

. Monthly Industry Analysis Report

. Daily Analysis Report on PTV Group of Channels . Daily Hourly Analysis of PTV News and PTV Home . Weekly PTV Home Program wise summary report . Online Availability of past ninety (90) days Broadcast of all PTV Channels with the Data Tree and Search ability Option . Online services available for the tracking and video library of the aired ads.

Contract Name Media Monitoring and Tracking Agency Contract Contract period Three year Contract Description Media Monitoring and Tracking

Agency shall provide the following Services: COVERAGE Agency shall process and provide data of the following SEVENTY TWO (72) channels including all the channels of PTV Group namely PTV BOLAN, PTV HOME, PTV NATIONAL, PTV NEWS, PTV SPORTS, PTV WORLD & SATTELITE PTV S. S. S. Channels Channels Channels No No No 1 24 NEWS 25 DHARTI TV 49 NEO 2 8XM 26 EXPRESS ENT 50 3 92NEWS 27 EXPRESS NEWS 51 NICKELODEON GEO 4 A PLUS 28 52 1 ENTERTAINMENT AAJ 5 29 53 ENTERTAINMENT 6 30 54 PTV NEWS 7 31 55 PTV BOLAN A1 8 32 GEO TEEZ 56 PTV HOME ENTERTAINMENT 9 33 GNN 57 PTV NATIONAL 10 ARY DIGITAL 34 G NEWS 58 PTV SPORTS 11 ARY NEWS 35 59 PTV WORLD 12 ARY QTV 36 60 PNN 13 ARY ZINDAGI 37 HUM TV 61 SAMAA 14 ATV 38 JALWA 62 SATELLITE PTV 15 AVT KHYBER 39 K21 63 TV AVT KHYBER 16 40 K2 64 SINDH TV NEWS NEWS 17 BOL ENT 41 KASHISH 65 SUCH TV 18 BOL NEWS 42 KTN 66 TEN SPORTS 19 CAPITAL TV 43 KTN NEWS 67 THE MUSIK CARTOON 20 44 NEWS 68 TIME NEWS NETWORK 21 45 MASALA 69 TV ONE 22 46 MASHRIQ TV 70 1 23 NEWS 47 MEHRAN TV 71 24 48 METRO ONE 72 WASEB

DATA LOGS Agency will have to ensure that it produces the Data Logs for the daily reports and overall data as per the nomenclature used by the credible Television Ratings Agency. All data logs for each of the PTV Group Channels including PTV Sports should be as per the above. DAILY MONITORING REPORTS Agency will have to provide dailymonitoring data report on real time basis to the PTV for daily analysis etc., within 48 hours of the close of each calendar date. The data provided through this Service should be a minimum of accurate. Agency shall make best efforts to ensure that such data has maximum accuracy.

DAILY INDUSTRY ANALYSIS REPORT Agency will have to provide a Customized Analysis Report on subscribed channels, covering all the airtime /freq share etc on daily basis within 48 hours of the close of each calendar date. DAILY ANALYSIS REPORT ON PTV GROUP Agency will have to provide Customized Analysis Report on PTV GROUP channels, covering all the airtime /freq share etc on daily basis within 48 hours of the close of each calendar date. DAILY ANALYSIS REPORT ON PTV NEWS & PTV HOME CHANNEL Agency will have to provide a Customized Analysis Report on PTV GROUP channels, covering all the airtime /freq share etc., on daily basis within 48 hours of the close of each calendar date. HOURLY ANALYSIS REPORT ON PTV NEWS & PTV HOME CHANNEL – DAILY BASIS Agency will have to provide a Customized Hourly Analysis Report on PTV News & PTV Home channels, for each of the calendar hour covering all the airtime /freq share etc., on daily basis within 48 hours of the close of each calendar date. WEEKLY PTV HOME FPC REPORT Agency will have to provide a weekly programs wise summary report on Fixed Point Chart Format within three days of close of each week. ONLINE STREAMING SERVICES OF CHANNELS BROADCAST Agency shall provide at least last ninety days broadcast archival of all the PTV Group channels with data tree and searchability option of data linked with Broadcast.

ONLINE REPORTING Agency will have to facilitate PTV in allowing unhindered access during the tenure of this Agreement to its video library / online web-based portal / servers for the tracking and viewing of aired advertisements. OTHERS:

(a) Resource Allocations: Agency will allocate one Human resource (Client Services representative) especially for PTV Group (b) Training Session: One week free of cost (FOC) hands on training session for PTV’s resource at Agency’s Head Office.

2. More Detail of Selection criteria Tracking Agency will provide the following for Technical Evaluation: 1. Address a. Agency’s name, address, web address, telephone numbers. b. List all other Pakistan offices/addresses if any. c. Details of agency’s ownership or any affiliations with networks or trading arrangements with other companies. 2. Monitoring Agency personnel a. Brief biographies of key executives in each department. b. Name, title, email address and mobile phone number of the individual who will serve as agency’s primary client-contact during the pitch process. 3. Clientele a. List of agency’s top 15 clients indicating each client’s tenure with agency. b. List of accounts won over the past three years and the date appointed. 4. SOPs/Requirement a. Description of processes and methods and proprietary tools (if any), which the agency employs to execute effective tracking services to client. b. Description of how the agency evaluates the effectiveness of its work for client. c. Is the Data Logs produced by the Agency are as per the Data Logs of the Market leading TAM provider. d. Is the Agency providing Data and broadcast archival through its website as an ONLINE service. 5. Required Services/deliverables a. Brief summary of range of services the agency offers with clear indication of strengths. a) Daily Monitoring Report b) Monthly Industry Analysis Report c) Daily Analysis Report on PTV Group of Channels d) Daily Hourly Analysis of PTV News and PTV Home e) Weekly PTV Home Program wise summary report f) Online Availability of past ninety (90) days Broadcast of all PTV Channels with the Data Tree and Search ability Option g) Online services available for the tracking and video library of the aired ads. 6. Experience / Suitability Summary a. Details of agency’s relevant experience (Broadcasters) b. Short summary of why agency is ideally suited to address the challenges and opportunities of the account in question.