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Introducing GEO TV

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Introducing GEO TV 1 TABLE OF CONTENTS COMPANY DESCRIPTION History of GEO GEO Television Network Introducing GEO TV Mission Statement Vision Statement Basic Objective Value Statement Company Logo Logo Application (PLANNING) GOALS & STRATEGIES Short Term Goals Intermediate Goals Long Term Goals Strategic Planning Operational Planning Growth Strategy Crisis Management SWOT ANALYSIS 2 Strengths Weaknesses Opportunities Threats CORPORATE PROFILE Nature of Business Target Market Type of Ownership Financial Resources Revenues Types of Products Channels Market Share Competitors Production Capacity External Environment LEADING Leadership Style Internal Environment Internal Communication Level of Informality Internal Culture 3 Motivation ORGANIZING Level of Management/Designation Organization Structure Span of Control Organizational Chart Decision making Style Delegation Process Leading Designation Departmentalization of GEO i. Functional Departmentalization ii. Geographical Departmentalization Departments/Divisions Human Resource Management of .GEO Achievements and Awards References 4 History of Formation of GEO Network 1966 Letter to the President of Pakistan asking him to permit private sector television to combat the propaganda war’s 1990 First feasibility/research paper on TV potential in Pakistan completed for GEO followed by national and International study tour. Dec 1991 Made first pilot for first new show for GEO, then named "Newsreel". Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1. Aug 1996 Due to political confrontation GEO launch postponed. 1998. First advertisement in all major newspapers of Pakistan looking for television talent and announcing GEO for the first time. July 2001 Largest HR recruitment campaign launched. Nov 2001 BBC Technologies hired as technical consultants for GEO. 15-Nov 2001 Core team of the channel is established to chalk out policies, strategy and implementation plan. 2-Dec 2001 String of nationwide interviews, consisting 25 cities, begin as recruitment campaign attracts attention of 40,000 applicants. 20-Dec 2001 Contracts with builders, key vendors, technology partners, transponder and Dubai Media City are finalized. 5-Jan 2002 Construction of state-of-the-art HQ studios and offices begins. 10-Jan 2002 Construction begins at Dubai Media City for offices and transmission studios. 1-Feb 2002 a senior team of int'l consultants lands in Pakistan to complete race for training. 1-Mar 2002 The initial batch of 200 candidates for training are recruited. 1- Mar 2002. Television equipment worth millions begin to arrive in Pakistan for the training process. 1-Apr 2002 Training by 16 foreign producers, reporters, writers and camera operators starts! 1-Jun 2002 First batch of trainees graduate are sent to different areas of Pakistan equipped with necessary recording equipment. 14-Jun 2002 Bomb blast at US consulate takes place, about a kilometre from training camp. The under training news team is put to the test with 4 hours of non-stop test transmission. Exclusive footage makes headlines across the world. BBC shows GEO footage. BBC producer visits training camp and commends GEO team for excellent coverage. 30-Jul 2002 A 5 team of senior journalists takes over Dubai office to prepare for test transmission. 5-Aug 2002 First signals from satellite are tested. 14-Aug 2002 GEO'S test transmission starts at 12:00 noon PST with 24-hour news content; frequency kept secret. 15-Aug 2002 Cable Operators start tuning into secret frequency and begin airing GEO's test transmission without channel's consent. 5-Sep 2002 Geo team begins nationwide 5-day tour marketing the channel to cable operators, introducing them to the channel and getting their feedback. 5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is copied and imitated by local brands i.e. GEO Biryani, GEO Water and GEO Washing Powder. 11-Sep 2002 First advertisement announcing GEO frequency. 30-Sep 2002 Construction of state-of-the-art, HQ and offices completed. Team moves in from training camp. 11-Jan 2003 Launching ceremony of infotainment and entertainment programs, with duration of 2 hours per day, is held at Mohatta Palace in Karachi. 11-Mar 2003 London and New York Bureaus made operational. 20- Mar 2003 Geo and CNN sign partnership contract for collaboration. 7- Apr 2003 Geo begins transmission in UAE through E-Vision. 14-Aug 2003 Geo completes its 12 months of non-stop on air transmission 6 GEO TELEVISION NETWORK GEO started its test transmission on 14 August 2002. “The National association of Broadcasters (USA). World’s largest association of broadcasters has honoured GEO with the “Award for Quality” declaring it an international standard television channel.” To build a reputable identity in a cluster of different channels in just a period of four years was not an easy task. Geo is known for its unique entertainment, hot talk shows, truth revealing news and informative programs. INTRODUCING GEO TV GEO TV was established in May 2002. Test transmission started on 14th August 2002 on the PAS 10 digital satellite. Regular transmission started on 1st October 2002. Geo TV is the first South Asian Urdu language channel to provide content comparable with excellent television broadcasters. Geo is the fastest growing TV Channel in Pakistan with ratings exceeding all satellite delivered TV channels in the market. Geo has the widest distribution on cable systems in Pakistan with 100% carriage within 90 days of launch. It launched the first interactive infotainment programs in Pakistan, engaging and empowering the viewer. Consistently scoops all rival broadcasters on major news events. Besides seven bureaus in Pakistan, a robust international network feeds live content from New York, Washington and London. Intelligent Media Consultant has given formal multi-disciplinary training to 500 members of GEO staff including all producers, reporters, writers, camera persons and editors. Its member team comprising of CNN, BBC producers, cinematographers, editors and presenters were split in Dubai and Karachi for 5 months to complete the training. 7 MISSION STATEMENT GEO informs and entertains while celebrating cultures and prompting dialogue in the spirit of "LIVE AND LET LIVE". VISION STATEMENT “GEO will be the voice of freedom from the Asian subcontinent. It will highlight the issues of concern and the cultural richness of its people through information, discussion and entertainment. GEO will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information, through quality programming based on issues. GEO will provide entertainment audiences can relate to, thereby creating viewer loyalty and response. GEO will forge an alliance amongst its three stakeholders - viewers, advertisers and shareholders to maximize viewer ownership. GEO will invest in human resources as it recognizes it to be the foundation upon which the GEO future will be built. It is this very foundation that will allow GEO to attain and sustain a leadership position, thus fulfilling the promise associated with its creation.” BASIC OBJECTIVE Like all for-profit organizations, GEO’S basic objective is also revenue generation. VALUE STATEMENTS • We are a team. • We respect each other. • We encourage self-development. • We hold high expectations. • We embrace change. • We value our Viewers. 8 • We provide exceptional service that leaves an impression. • We support our community. • Consistent entertainment service and production quality. COMPANY LOGO All companies must have a pictogram, or single visual statement that represents the entire idea behind that symbol. GEO’s Logotype enjoys the same reputation with our audience, stakeholders and employees. Representing the true strength of the channel, which is unbiased, accurate and timely 24-hour news in ‘Urdu language’? The Geo logo represents many aspects of its business in true colors. The Orange represents “DAY’ and Blue represents ‘NIGHT’. The Urdu alphabet ‘Jeem’ cutting through from the TV Screen in a sharp angle connote the ‘GLOBE’ and the overall formation of the composite represents ‘EYE ON WORLD AFFAIRS 24 HOURS A DAY’. An animated spot, ‘Peela-Neela’ was specifically aimed at unveiling the ‘Design Rationale’ of the logo to the audience. The logo has been warmly received by the Pakistani audience and in a short span of time has come to represent Quality Broadcast with great production and content values. LOGO APPLICATION All good identities have flexibility for Primary applications but Secondary and Tertiary applications as well. Geo uses three such distinctive applications of the Parent Identity. a. CORPORATE EMBLEM: Whereas the Logotype of Geo uses a sharply angled, cropped and embedded image of the Urdu alphabet ‘Jeem’, the Corporate Emblem is a repetition of the complete alphabet. This pattern represents the Global presence of Geo covering and delivering Faster Firsts to its audience. 9 b. LOGO VERSATILITY: With the realization that our logotype gives us enormous strength, Geo is the only TV Company that allows its Logo to be adapted to direct relevance to its ‘special events and occasions’ GOALS SHORT TERM GOAL: The short term goals of GEO keep on changing however, the present short-term goal is to launch an English news channel named as GEO English within six months. The permission has been granted to launch the English news channel. It will be acquired soon. INTERMEDIATE GOAL: The intermediate goal of GEO is to increase their channels to 11 within the time limit of 3 years. LONG TERM GOAL: When asked about the long-term goal we were told that it is highly confidential and only known to the Upper level management, e.g. C.E.O. 10 PLANS OPERATIONAL PLANS: Geo has a network, which handles all the business units in each department. Its like an Octopus, the head is the Network and each tentacle is a business unit. They evaluate the goals set by the management as to how close they are to achieving their objectives, and how much they have achieved. If Geo has not achieved its required goals they take feedback and change their operational plans accordingly. The BOD or “Top management” is responsible for such type of decisions.
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