AMAZING OPPORTUNITIES IN MAPLEWOOD Maplewood has all you want for a new store or redevelopment location. If you’re in the market to grow your business, this is a vehicles a day on the Garden State Parkway. The in the Maplewood Village downtown district. great time to do it. More than ever, you need to select Springfield Avenue commercial corridor averages 20,900 • We have several prime retail sites in three the most effective location for your business, which is vehicles daily, and carries several NJ Transit bus lines. redevelopment areas that are poised for retrofit or why you’ll be happy to know that we’ve got amazing In Maplewood, you’ll have several consumer audiences redevelopment able to accommodate up to 30,000 sf opportunities here in Maplewood, New Jersey. to attract to your store or restaurant. In addition to the of retail space. (These sites are shown on the map on $2.2 billion in unmet consumer retail demand among the back page of this brochure.) LOCATION, LOCATION, LOCATION. people who live our the trade area, there are another Maplewood sits just 12 miles west of Manhattan, in the 5,800 people who work in Maplewood. Of that total, WE’LL CAN HELP SITUATE YOU. heart of upscale Essex County. In our trade area (10-mile 4,400 people, or 75%, are office workers, who spend an Maplewood has two special improvement districts in radius), there are more than 1.6 million people with an average of $6,000/yr on retail goods and services where town, with assistance for marketing and promotion of the average household income of $84,100 a year. This they work, resulting in another $26.5 million in annual district. Our local government is proactively business- exceeds both State and national averages. In fact, Essex purchases of retail goods and services. friendly: we have an easy permitting process; we invest County is among the top 100 most affluent counties in heavily in the enhancement and maintenance of our districts in a quintessential small-town-America setting. That’s not all: the average Maplewood household the country. business districts; and we provide other proactive Yet, despite the close proximity to one of the country’s spends $41,480 a year on retail goods and services and assistance (including this program to obtain market Combine that with the spending power of our community, top malls, consumer demand in our trade area exceeds we’re building 180 more apartments that will open this research and promote it). and you’ll begin to appreciate why Maplewood is an ideal retail supply by more than $2.2 billion annually. In year, adding $7.4 million in consumer demand.You’ll be place to locate your business. The population of our Maplewood alone, our residents have $200 million in hard pressed to find another location with such a high LUCRATIVE OPPORTUNITIES AWAIT YOU. town is 23,000 people, with an average household annual unmet demand. and growing level of consumer spending. income of $116,500. That’s 28% higher than the If you’re looking for a new location for your restaurant or Our market research disclosed solid opportunities for retail store, or if you’re looking for redevelopment surrounding region. AMAZING GROWTH OPPORTUNITIES. several retail categories, including department stores, possibilities, we invite you to take advantage of all we eating & drinking places, fitness centers, furniture & home Maplewood offers a variety of situations for your TOO MANY SHOPPERS, NOT ENOUGH STORES. have to offer. To learn more about the opportunities in décor, home improvement and sporting goods, to name restaurant or retail store: Located just a few miles from the world-famous Short Maplewood, contact Annette DePalma, our Director of a few. The simple fact is: consumers with money are here. • There is a limited number of retail-ready spaces in the Hills Mall, Maplewood offers pedestrian-friendly shopping Community Relations. Springfield Avenue commercial corridor and on Valley Come, be amazed! EASY ACCESS TO A STRONG ECONOMY. Street, ranging from 1,000 sf to more than 7,000 sf. Getting here is easy. We have a train station with direct- • We have extremely limited retail-ready opportunities rail service to New York City that attracts regional commuters. Each weekday, there are 44 trains providing direct service to New York Penn Station, and 35 to 15 Hoboken. Our train station is nestled in the quaint Village 10 shopping district. By car, Maplewood is less than a mile from the intersection 5 of I-78 and the Garden State Parkway. And, the Springfield Avenue commercial corridor provides direct access to the I-78 interchange. These highways offer access to powerfully-high vehicle counts, with more than For more information call 165,000 daily vehicles on I-78 and more than 180,000 Annette DePalma Director of Community Relations 973.762.8120 x3400 * The trade area is a 10-mile radius around Maplewood. www.twp.maplewood.nj.us Maplewood Essential Facts & Figures

Map Legend 1. South Orange Ave at Walton Ave 23,000 vehicles/day 2. Valley Street at Second Street 19,000 vehicles/day 3. Valley Street retail corridor 19,000 vehicles/day 4. Post Office Redevelopment Site 160 Maplewood Ave 5. Maplewood Station NJ Transit rail service to NYC 6. Maplewood Village Downtown shopping area 7. Maplewood Municipal Building 8. Springfield Ave at Boyden Ave 20,900 vehicles/day 9. PSE&G Redevelopment Site Springfield & Boyden Ave 10. Springfield Ave at 43rd Street 17,400 vehicles/day 11. 1713 Springfield Avenue REDEVELOPED 12. 1752 Springfield Avenue IN NEGOTIATION 13. Wheel concepts Redevelopment Site 1830 Springfield 14. Garden State Parkway 180,000 vehicles/day (1/2 mi SE) 15. Vauxhall Rd at Springfield Ave 26,300 vehicles/day 16. Interstate 78 at Burnet Ave 165,200 vehicles/day

Demographics & Spending Data Maplewood 3 miles 5 miles 10 miles Population (2011)...... 23,027 ...... 214,859 ...... 576,456 ...... 1,629,836 Households (2011)...... 8,107 ...... 77,198 ...... 206,733 ...... 585,113 Average household size (persons) ...... 2.83 ...... 2.75 ...... 2.73 ...... 2.72 Median age (years)...... 39.8 ...... 37.0 ...... 36.2 ...... 37.2 Average household income ...... $116,535 ...... $86,589 ...... $76,938 ...... $84,190 Median household income ...... $88,877 ...... $60,508 ...... $51,479 ...... $58,366 Retail Supply & Demand (in millions of dollars) Total consumer retail demand ...... $285.0 ...... $2,067.4 ...... $4,964.8...... $15,254.2 Total retailer sales ...... $106.7 ...... $1,489.9 ...... $4,307.9...... $13,511.6 Unmet consumer retail demand ...... $178.3...... $577.4...... $656.8...... $1,742.6 Dining Supply & Demand (in millions of dollars) Total consumer dining spending ...... $51.1...... $376.1...... $901.6...... $2,743.2 Total restaurant sales ...... $29.2...... $260.3...... $710.2...... $2,278.6 Unmet consumer dining spending ...... $21.9...... $115.7...... $191.4 ...... $464.5 Retail Leakage (in millions of dollars) Unmet demand for furniture ...... $4.1...... $26.2...... $18.1 ...... $68.2 Unmet demand for home furnishings...... $4.2...... $7.4...... $18.1 ...... $64.4 Unmet demand for sporting goods, hobbies ...... $2.2...... $13.2...... $31.0 ...... $44.9 Unmet demand for full-service restaurants ...... $12.2...... $65.8...... $125.9 ...... $256.1 Unmet demand for limited-service restaurants ...... $9.7...... $34.3...... $38.8 ...... $148.5

Maplewood Township 574 Valley Street Maplewood, NJ 07040 For more information call Annette DePalma at 973.762.8120 x3400

See maps and additional info at www.twp.maplewood.nj.us