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Maplewood Village Vision Implementation Plan December 2019

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Maplewood Village Vision Implementation Plan December 2019 Maplewood Village Vision Implementation Plan December 2019 This page is intentionally left blank. Acknowledgements Maplewood Township Committee Working Group Members Victor DeLuca, Mayor Dean Dafis Frank McGehee, Deputy Mayor Victor De Luca Nancy Adams, Committeewoman Annette DePalma Dean Dafis, Committeeman Julie Doran Gregory Lembrich, Committeeman Andrew Fishman Local Planning Services Staff John James Sean Thompson, Director Paul Kittner Terry Kizer, Editor Ginny Kurshan Sarah Lester Local Planning Services Team Deborah Lyons Robert Tessier, AICP, PP Lorraine Storch Pamela Weintraub, AICP, PP Sonia Viveiros Geoffrey Gray-Cornelius, Planner Deb Yohannan Additional Project Support Photo Credits: Jef Buehler, DCA Local Planning Services, unless otherwise noted Amy Heath, Graphic Designer Table of Contents Executive Summary ....................................................................................................................................................................................................................... 1 Introduction .................................................................................................................................................................................................................................... 2 General Overview .......................................................................................................................................................................................................................... 5 Regional Setting ......................................................................................................................................................................................................................... 5 Existing Conditions ................................................................................................................................................................................................................... 7 Maplewood Village................................................................................................................................................................................................................ 7 Buildings and Businesses ....................................................................................................................................................................................................... 9 Parking and Infrastructure ................................................................................................................................................................................................... 11 Infrastructure and the Pedestrian Realm .............................................................................................................................................................................. 15 Maplewood Library Project ................................................................................................................................................................................................. 15 Maplewood Memorial Park ................................................................................................................................................................................................. 16 Public Input .................................................................................................................................................................................................................................. 18 Focus Group Strategy Session ................................................................................................................................................................................................. 18 Community Survey .................................................................................................................................................................................................................. 19 Related Document Review .......................................................................................................................................................................................................... 24 Maplewood Economic Development Plan (1999) ................................................................................................................................................................... 24 Master Plan for the Township of Maplewood (2004) .............................................................................................................................................................. 25 Maplewood Township Traffic Calming Needs Study (2007) .................................................................................................................................................. 26 Maplewood Township Master Plan Reexamination Report (2011) ......................................................................................................................................... 26 Parking Study for Municipal Parking Plan (2012) .................................................................................................................................................................. 27 Maplewood Village Post Office Redevelopment Plan (2013) ................................................................................................................................................. 29 Maplewood Village Toomey’s Automotive Site Redevelopment Plan (2019) ....................................................................................................................... 29 Demographic and Economic Vitality Analysis ............................................................................................................................................................................ 30 Demographic Overview ........................................................................................................................................................................................................... 30 i Market Analysis ................................................................................................................................................................................................................... 33 Retail Marketplace Profile ................................................................................................................................................................................................... 40 Maplewood Village Strategic Recommendations ........................................................................................................................................................................ 44 Vision Statement ...................................................................................................................................................................................................................... 44 Maplewood Smart Village ....................................................................................................................................................................................................... 44 Install Smart Kiosks ............................................................................................................................................................................................................. 46 Incorporate a Smart Business Center in the Renovated Maplewood Library ...................................................................................................................... 47 Retrofit Mixed-Use Building for Micro Apartments ........................................................................................................................................................... 50 Increase Parking and Improve Circulation .......................................................................................................................................................................... 53 Create a Redevelopment Plan for the Maplewood Center Lot ............................................................................................................................................ 58 Focus on Placemaking and Branding ................................................................................................................................................................................... 58 ii Executive Summary In March 2018, the Maplewood Township Committee requested assistance from the New Jersey Department of Community Affairs Office of Local Planning Services (LPS) to create a vision for revitalizing Maplewood Village. An analysis of the current land use and infrastructure, built environment, economic anchors, community priorities, and market trends was necessary to effectively address potential revitalization activities in Maplewood Village. LPS staff worked closely with the Township’s Working Group, which was created by the governing body, to prepare this Maplewood Village Vision Implementation Plan. Feedback from Township officials and boards, stakeholders, community members, and the Working Group resulted in the development of strategies to transition the Village into a 21st Century Smart Village. LPS staff conducted a thorough review of all relevant planning documents including the 1999 Maplewood Economic Development Plan, 2004 Maplewood Village Redevelopment Plan, 2011 Master Plan Reexamination, 2012
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