2 prime TUESDAY, JULY 31, 2012 CHINA DAILY Go global by thinking local, fi rms are advised Small steps lead to giant strides Lenovo’s market share is nications Consulting World- confronted obstacles. Li Pan, president of Haier “Without partners, local about 8 percent in the US and wide, said it is important to “But at the local and state Electrical Appliances, said the governments and consumers, in overseas markets, experts say it is the fourth-largest PC com- build a positive stakeholder levels, companies are wel- company is in talks to expand its you cannot generate a win-win pany in the US, according to the relationship. comed by offi cials who see the investment in South Carolina on result,” Li said, adding that Hai- By LAN LAN Group, in 2010, Chinese com- company. “It’s hard to convince people economic benefits. Chinese the basis of a good local network. er regards itself as a corporate
[email protected] panies employed nearly 1 mil- Th e company, built by former in any area by telling them you companies seeking to invest in Th e appliance and electronics citizen with social responsibili- lion people overseas, and of chairman Liu Chuanzhi 28 years are here to help them. Th ey will the US should start as locally giant started with $30 million ties when investing overseas. When asked how he feels these about 71 percent were part ago with a few engineers in a hut, question what you can bring and as possible and work outward investments in the US in 1999.