Share Love with #Thatsamarone!

page 2 page 3 page 4 Masi on guia glupt! amarone, chocolate masi venetian wine at new masters of wine and well-being! culinary institute of america training at serego amarone flying high alighieri masi sales meeting 2014 held in ireland

news – february 2014 01/2014

SHARE LOVE WITH #THATSAMARONE!

Nothing evokes Amore #ThatsAmarone as a tag and use the hashtags more than Amarone, with #ThatsAmarone and #Wi- its intensity and its flavours neTogether. There’s a spe- of chocolate and exotic spic- #Wine Together cial prize for pics of couples es… To celebrate Valentine’s who are sharing a good glass Day we proposed a seasonal of Masi wine! challenge on Instagram for our Instagrammer friends There are some moments in life that are worth living and and lovers of good wine! We asked them to send a ‘’Pic’’ sharing. Moments that we want to share with you in the together with a very special person, use @masiagricola company of our Amarone! masinews february 2014 page 1/4 news – february 2014 01/2014

Masi on GUIA GLUPT!

Brasil - Brolo Campofiorin Oro 2009 and Passo Doble with a plate of roasted game with truffles, “this match 2010 have been selected by Luiz Horta, renowned will make your mouth water”; he praises the Passo Doble journalist and food and wine specialist, for his new wine for the special touch that the Corvina grape gives to his guide “Guia Glupt! Vinhos que cabem no seu bolso local Malbec: “it eases the heavier, richer Malbec making 2014”( wines that fit in your pocket). We thank Luiz for a second glass an easy choice”. So let’s raise a toast to our his kind mention that recommends serving our Brolo Brazilian friends!

NEW MASTERS OF WINE TRAINING AT SEREGO ALIGHIERI

In March, the Possessioni at Serego Alighieri in the Valpolicella will be the next to host the Italian course of the Institute of Masters of Wine, the most famous wine education body in the world, which will come to Italy for the third time thanks to a collaboration with the Italian Istituto Grandi Marchi. Only a few students will be able to follow the strict course of study to then enter an academy which embodies the greatest wine experts in the world. The course runs from 7th to 9th March at the Foresteria of Serego Alighieri Counts, heirs of the great poet Dante and linked for the past forty years to Masi and the production of superb wines which symbolise the Valpolicella. To register [email protected] masinews february 2014 page 2/4 news – february 2014 01/2014

AMARONE, CHOCOLATE AND WELL-BEING!

Fine wines and fine chocolate have a great deal in recommend you taste a good 70% dark chocolate together common. Apart from being at the top of the tree with a full-bodied Costasera Amarone. The aroma of amongst the epicurean elite the world over, they have dark cherries and the moderately heady alcohol (15%) recently attracted the attention of keen fitness buffs by of the Amarone reinforces the intensity of the chocolate virtue of the antioxidants they contain which slow down refreshing the palate with every sip. the formation of free radicals in our bodies. Some even The structure and the taste together are so well balanced say that chocolate (in its purest form) can help you lose that they guarantee a long finish with an aftertaste which weight! These remarkable comestibles need a great deal of is both complex and intense leading you to the next bite care and attention, however, in how they are matched. We without a moment of guilt. Tasting is believing!

amarone flying high

Norbert Niederkofler, St. Hubertus restaurant, Alta Badia

Masi’s Amarone has been amongst the high flyers at the Pasta Contest. Athletes and well-known personalities ninth edition of the Audi Chef ’s Cup Südtirol 2014. The battled it out to prepare pasta dishes (Felicetti), judged six day fair in Alta Badia has seen the pinnacle of culinary by a stellar cast of dignitaries along with two high scoring art and fine wines rubbing shoulders with international wines from the Masi portfolio, Brolo Campofiorin Oro motoring brands. Amongst the fun: a Pasta Party and a 2009 and Amarone Costasera 2009 masinews february 2014 page 3/4 news – february 2014 01/2014

MASI VENETIAN WINE AT CULINARY INSTITUTE OF AMERICA

New York – The celebration of Masi’s centuries old wine- be presented by Tony Apostolakos, Masi US Director, making tradition will take place on 26 February at followed by a meal at the exclusive Caterina de’ Medici New York’s Culinary Institute of America, the famous restaurant where our American guests will be able to sample international cooking school. The event “Six Generations selected Italian dishes served with the great Masi classics: of Venetian Wine”, which is now completely sold out, will Masianco, Bonacosta, Campofiorin, Costasera

Trade News: MASI SALES MEETING 2014 HELD IN IRELAND

Our area sales people from around the world have been western world. A recent market survey reveals that Masi has called to Durrow Castle, Dublin, to review the excellent a strong presence in Ireland thanks to the activities of the results from 2013, forward plans for 2014 and to discuss Findlater Wine & Spirit Group, who have been building overall strategy. Ireland is an interesting market, where wine the Masi brand and its distribution in this market for the appreciation has steadily increased over the last 15 years until past 25 years. A visit to the Guinness brewery is a must its per capita consumption has grown to double figures. for anyone visiting Ireland, people find it hard to resist This, despite having one of the highest taxation rates in the and so did our sales people and our President

Masinews 01/2014. News February 2014. Editorial: Masi Agricola S.p.A. Tel. +39-045-6832512 In-house publication by Masi Cristina Valenza, Angela Franceschini Fax. +39-045-6832535 e-mail: [email protected] Communications. Dora Stopazzolo www.masi.it

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