Wells Fargo Red, Satin Finish Matthews Paint MP65837 Existing

Home , Klondike Gold Rush

Exterior Concept Package Skagway

6th & Broadway, Skagway AK 99840

March 27, 2017 Proposed Primary Building Signage

6th

Broadway

Perpendicular Banner Signs

Plate Letters

2 Signage and Exterior Paint Schedule

Perpendicular Banner Sign Plate Letters Entrance Elevation

Before Photo

P-2 (Trim) P-1 P-1

P-1 P-1

P-2 P-2 P-2 Perpendicular PAINT LEGEND: (Window Trim) (Trim) (Spandrel) Banner Sign P-1 BENJAMIN MOORE #HC-68 MIDDLEBURY BROWN 49. Dark Brownstone - Munsell Notation: 10YR 3/1.5

P-2 BENJAMIN MOORE #HC-18 ADAMS GOLD 66. Buff - Munsell Notation: 5Y 8/4

3 Signage and Exterior Paint Schedule

P-2 P-1 (Trim) Left Elevation

Before Photo

P-1 P-2 (Trim)

P-1 P-2 P-2 PAINT LEGEND: (Doors) (Window Trim) (Spandrel) P-1 BENJAMIN MOORE #HC-68 MIDDLEBURY BROWN 49. Dark Brownstone - Munsell Notation: 10YR 3/1.5

P-2 BENJAMIN MOORE #HC-18 ADAMS GOLD 66. Buff - Munsell Notation: 5Y 8/4

4 Proposed

Colors:

P1 Wells Fargo Red, Satin Finish Matthews Paint MP65837 Existing

P2 Black, Full-Gloss Finish

P10 Yellow, Satin Finish Matthews Paint MP66985

5 Proposed

Colors:

Wells Fargo Red, Satin Finish Matthews Paint MP65837

Yellow, Satin Finish To match Matthews Paint MP66985

Opaque Dark Red 3M Scotchcal 7725-1802

Existing

6 Parking Signs

7 Historical Signs

8 Clarendon Font

Trademarked Logo

WELLS Clarendon fonts as deﬁned by the City of Skagway, AK FARGO CLARENDON USAGE Clarendon Medium Clarendon was often used as a wood type in the Old West in what is now iconic poster art—Wanted posters, Reward signs, and the like. In the 20th century, Clarendon was employed by the U.S. National Park WELLS Service for its trafﬁc and mileage signs. It has since been replaced by a specially commissioned typeface, the NPS Rawlinson Roadway™ font family. FARGO Clarendon is also prominent in many famous logos, including the Sony Clarendon Extra Bold logo, the Starbucks logo, and the Wells Fargo logo. - Fonts.com

9 Wells Fargo and the Stagecoach

The name Wells Fargo is forever linked with the image of a six-horse stagecoach thundering across the American West, loaded with gold. The full history, over more than 160 years, is rich in detail with great events in America’s history. From the Gold Rush to the early 20th Century, through prosperity, depression and war, Wells Fargo earned a reputation of trust due to its attention and loyalty to customers.

Initially, back in the 1850s, Wells Fargo consisted of an express delivery system. Up until 1918, the company delivered their customers’ important business and packages by any means necessary, from steamship to railroads. However, even the rails ended at some point. That’s where the stagecoach comes in.

At ﬁrst, Wells Fargo merely contracted with different independent stagecoach line proprietors. However, as the business started getting more proﬁtable and there were more requests for stagecoaches throughout the American West, Wells Fargo eventually became the largest known stagecoach empire in the world.

Due to this reputation, the Wells Fargo name became associated with the stagecoaches. Even more, the Wells Fargo logo started depicting the stagecoach, and it eventually stuck.

10 The Stagecoach in Alaska

11 The Stagecoach in Alaska

12 Alaska Stagecoaches and Wagons

Skagway Skagway Skagway

Skagway Klondike Hwy Klondike Hwy Modern day replica

The Klondike Highway is a highway that links the Alaskan coastal town of Skagway to Yukon's Dawson City. Its route somewhat parallels the route used by prospectors in the 1898 Klondike Gold Rush. In Yukon, the Klondike Highway is marked as Yukon Highway 2.