Design Thinking
Design Thinking.
What is it? Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. Whilst a lot of businesses have just started getting on board with this methodology, it has been slowly developing since the 1960s, and has had multiple names.
Surprisingly... My final outcome has stayed true to my initial vision. I wanted to do a publication about Design Thinking that went into detail about it’s history, and how you could use it in your own work.
Why? Through interning at IBM for twelve months over 2015–2016 I was heavily exposed to Design Thinking. We used it heavily in my department, the Interactive Experience Studio. Before this I didn’t know what it was, but it’s popularity has continued to grow. I hoped this book could be a great reference for designers, in particular students. I hope to continually refer to this book for the remainder of my degree, and once I enter the workforce.
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document
Target Audience • Designers, specifically corporate designers in the Digital and UX space. • Design agencies, and studios. • Design Researchers • Creative Directors • Students • People with an interest in design practices.
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document
Planning During my initial sketches for the physical book, I came up with ideas for creating a book with die- cuts for a set of post-its, and a sharpie. The content I’d get interviews from people in the design industry. I planned to have a mix of my old coworkers, and designers/researchers from other studios/agencies. I also set out to run my own design thinking workshop with participants, but ran out of time to do this in the final version.
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document URLs • https://medium.com/@szczpanks/design-thinking-where-it-came-from-and-the-type-of-people- who-made-it-all-happen-dc3a05411e53 • https://dschool.stanford.edu/resources/virtual-crash-course-video • http://www.eonline.com/au/news/747016/ wait-we-ve-all-been-using-post-it-notes-wrong-this-entire-time • https://uxdict.io/design–thinking-glossary-a-f-4838feec2f82 • https://ithinkidesign.wordpress.com/2012/06/08/a-brief-history-of-design-thinking-how-design- thinking-came-to-be/ • https://www.interaction-design.org/literature/article/design-thinking-get-a-quick-overview-of-the-history • http://www.openlawlab.com/2013/09/09/a-brief-history-of-design-thinking-2/ • http://transground.blogspot.com.au/2016/04/the-death-of-design-thinking-few-years.html • http://latest.uxdxconf.com/2016/09/02/design-thinking-is-dead/
Research From the initial plans this was going to be a heavy research based book. I read numerous websites and articles, referred back to documentation I used at IBM and interviewed leaders in the design field.
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document Die-Cuts From the initial concept to the final output die-cuts have been part of the equation. First off I was hoping to house a set of post-its, and a sharpie; but left out the sharpie as I was losing too much space.
s i s he e
Paper stocks I was hoping to use different stocks primarily butchers paper alongside the stock paper I settled on. But settled on using the same stock throughout in the final publication due to print and time limitations.
Finishings I was originally aiming to do a B5 layout, but decided on a square format as it resembles a post-it. Due to the die-cut I had to be careful with the layouts.
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document
Layouts
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion s i he e
Layouts
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document Typography Neue Haas Neue Haas Neue Haas Grotesk Text Grotesk Text Grotesk Text 65 Medium 55 Roman 56 Italic
Colours
Design Choices
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document
Interviews
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document
DIY book press Binding
Test prints + binding
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document
Illustrations All of the illustrations and activities I drew on paper/ post-its and scanned in. All of the post-its were originally yellow, and I tinted them in photoshop.
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion Design Thinking Research Document
Printing and binding I had no choice but to take a cheaper route of printing and binding and opted to do it DIY. This meant scaling down the book enough so a spread could fit on an A3 sheet of paper, as my printer could not go above A3. Unfortunately my printer didn’t align the pages properly when doing duplex printing so when trimming a few of the pages went askew. The issue occured when hand cutting the diecut for the post-it pad too. Through binding and drying, a couple of the spreads got switched, and then the glue warped a few of the body pages despite barriers used once drying. I’m very disappointed with how it eventuated, and hope to reprint it professionally in the future.
Typography–CDS3001 Shannon Towell Fickle Fads and Dedicated Followers of Fashion