DOCSLIB.ORG

Design Thinking and Fast-Fashion

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Design Thinking and Fast-Fashion Louisanne Folligné Design Thinking and Fast-Fashion Metropolia University of Applied Sciences BBA Degree Degree Program in European Business Administration Bachelor’s Thesis 29/04/2020 Abstract Author Louisanne Folligné Title Design Thinking and Fast-Fashion Number of Pages 55 pages + 6 appendices Date 26th April 2020 Degree Bachelor of Business Administration Degree Programme Degree Program in European Business Administration Instructor/Tutor Senior Mickaël Keaney This study is mainly theoretical and aims to see how Design Thinking can be improved when it is needed as a solution to the ecological challenges of the Fast-Fashion Industry. The interest of this study is to allow readers to better understand this revolutionary method stated earlier by the economist Herbert A. Simon in "The Science of Artificial" (1969) who was the first to consider Design Thinking as "a new way of thinking". In his book he refers to Design Thinking as "a way of solving problems that combines engineering and creativity". This method requires the ability to find a better balance between exploring and exploiting the innovation process. It aims to solve problems and create new products while changing the culture of the company. This study will place Design Thinking as a future solution for the Fast-Fashion Industry, which is experiencing major environmental problems and subject to many accusations from environmental parties and associations such as Greenpeace, WWF... The damage of mass consumption, manufacturing processes, factories relocations in Asia are becoming increasingly noticeable and governments, faced to the threat of natural disasters, are putting pressure on the Fast-Fashion Industry to move towards a more eco-responsible activity. Although these old techniques and product design processes have certainly allowed the fashion mastodons to grow up and consequently some economies to gain in power and value, it is time to "rethink the way we think". Through brainstorming, entertaining company seminars, reconfiguration of teams, roles and tasks, versatility of some jobs, role-playing and other methods, this thesis delivers an analysis of the universe of Fast-Fashion with concrete cases study of Design Thinking by entrepreneurs willing to work in an innovative way. The situations studied are those of the Bosch company adopting a new organization of posts, the LEGO company choosing to think collectively with all departments, thus adopting Abstract a free expression of communities of pirates, consumer organizations, developers, and designers. Finally, the IBM company initiates a constructive dialogue by forming 10-minute discussion groups that run for an hour and an insertion of the so-called "godfather end- user" who is supposed to demonstrate the failures of the product at each stage of design. Keywords Durability – Aesthetics – Sustainability – ethics – concrete - innovation - end-user-based – ideation – effectiveness - competitive advantage - risk-taking – experimentation - performance Contents 1 Introduction 1 2 Literature Review 3 2.1 Fast Fashion Industry (F.F) 3 2.1.1 What’s Fast-Fashion? 3 2.1.2 Main issues of Fast-Fashion 12 2.1.3 Solutions 18 2.2 Design Thinking (D.T) 22 2.2.1 What’s Design Thinking 22 2.2.2 Expectations from Design Thinking 26 2.3 Design Thinking serves to Fast-Fashion model 28 2.3.1 Examples of departments we could notice D.T is applied to F.F Erreur ! Signet non défini. 2.3.2 Problems solved 29 2.3.3 Experts’ points of view 31 3 Methodology 33 3.1 Research Methods 33 3.1.1 Research Design: scientific observation 33 3.2 Research Sample: qualitative 35 3.3 Case Study: Design Thinking through new tasks organisation at Bosch 36 4 Research 39 4.1 Case Study on some companies which already made D.T fit with F.F 39 4.1.1 Before/After Results 39 4.1.2 Lego Case Study 40 4.1.3 IBM Case Study 41 4.1.4 « Keep the change » project Case Study 42 5 Discussion and Conclusion 43 References 45 1 1 Introduction The Design Thinking method raises questions from CEOs and employees who see firstly the organizational change resulting from this method. Some companies are not ready to reorganize their way of working, and do not accept it despite the long-term benefits it brings. Design Thinking is an obvious and current topic in the more developed regions but remains a sensitive issue for emerging economies. Design Thinking is also the ability to recognize its wrongs, to "rethink your way of thinking" (Simon, 1969:1) and willingness to change. It comes from a responsible, ethical thought while keeping the aesthetic and pretty aspect of the product. This rather modern method shows that it is possible to combine durability and aesthetics. Helsinki, rightly the European capital of design, is proof of this. My research question is In what extend could Design Thinking method solve Fast-Fashion ecological issues? Indeed, it is interesting to study the link between the "short-sighted" Fast-Fashion Industry and Design Thinking, which promotes sustainability and ethics. Indeed, mass-and-fast production due to fashion trends does not promote sustainable development. For several years now, people have been waking up to these questions of ethics, fair trade, planet preservation, well-being for oneself. Environmentalists were the first to talk about it, then the media, finally the politicians got involved and now, all our daily life is confronted with this question of eco-responsibility: biodegradable plastic bags in supermarkets, the "green jeans" more and more marketed, the recycling of clothes more systematic and lucrative for the customers... However, all countries are not equal on these more responsible practices and in some regions, the words "reuse", "repair", "opportunity" remain taboo. In a first part, I will go over the different themes such as the Fast-Fashion Industry, its definition, its major issues and its vital necessity to become a more eco-responsible Industry. Then I will discuss Design Thinking as a solution to the problems of Fast- Fashion. Once having explained it, I will comment on the results of my in-depth comparison between Design Thinking and the different company strategies that have been taken to alleviate the current ecological problems, but which do not deal with the cause of the problem, since they mask it. In this section we will also look at the "utopia" of Design Thinking in terms of the obvious improvements it is likely to see in companies 2 that apply this new method. Finally, we will see in the third part the link between the Fast-Fashion Industry and the Design Thinking method, i.e. which problems are solved, which advantages are observed through case studies. This part will be the most concrete of the three. 3 2 Literature Review 2.1 Fast Fashion Industry (F.F) 2.1.1 What’s Fast-Fashion? 2.1.1.1 Beginning of the phenomenon The first fashion theories agree that the clothing industry was imbued with these theories in order to stimulate the desire, the envy of the consumer. Sociologists Bourdieu (1984), Simmel, (1957) and Veblen (1899) connect fashion with this desire for social inclusion and differentiation. A phenomenon of group belonging was possible thanks to a set of codes, norms, and values shared by individuals. The Clothing Industry very quickly changed into the Fast-Fashion Industry, which appeared following the increase in clothing consumption in the 1990s. Indeed, after a long period of frustration and recession between the two wars, the post-war period was considered as a time of increasing freedom, relief, and wealth for individuals. The Consumer Society began in the 1950's through the "Glorious Thirty" period, which artist Duane Hanson depicted in his famous life-size sculpture "Supermarket Shopper" in 1969. Figure 1. Supermarket Lady by Duane Hanson in 1969, full size photorealistic sculpture 4 At that time, the value of money was rising again, the economy emerged stronger and more robust and people had a higher purchasing power. With the many social advances in terms of paid holidays, financial aid from governments, gender equality laws, minimum wages, people earn more by also having more free time. Thus, leisure activities such as family outings or shopping are becoming a norm, luxury is becoming popular and the demand for clothing is increasing. Fashion has always been very important for societies because it reflects the origin and evolution of cultures, traditions and social innovations, an imprint left by man voluntarily to show his passage on Earth. Fashion is a weave of symbols, aesthetic, and cultural motifs that people use to express their taste, way of life, social status and belonging to a community. The industrial revolution had already begun this phase of eccentricity, frivolity, systematic fashion with the introduction of new technologies (e.g. sewing machine). Fashion became physically and financially accessible to many people and less expensive to produce with textile fibres cheaper than silk, linen, muslin... Clothing factories and workshops appeared on the outskirts of the cities. “Rapid fashion” finally made it possible to develop countries' economies locally (city development) then globally (relocation abroad, inter-country trade boosted by countries' commercial alliances). Hitherto reserved for a more mundane social category, fashion became vital for men in the aftermath of the 1939-45 war. The fashion industry was to play on this post-war craze with ingenuity by creating the need in people with patterns, utopias, dreams, sequins, idealized personalities through clothing. This process of "Fast-Fashion" reflects this desire to possess, this fear of lack initially shared by people who have experienced war and recession. For them, to possess is to live. Fashion then becomes more popular, allowing a form of personal expression, a liberation from thoughts, moods, and feelings. A quick wardrobe, cheaper and trendier: consumers feel like a new person every day.
Load more

Recommended publications
  • ID 577 Using the Design Thinking Into Product Development Process
    Proceedings of the International Conference on Industrial Engineering and Operations Management Pilsen, Czech Republic, July 23-26, 2019 Using The Design Thinking into Product Development Process: A Case Study in Bio-pharmaceutical Firm Evo Sampetua Hariandja Department of Management Faculty of Economics and Business Universitas Pelita Harapan Tangerang 15811, INDONESIA [email protected] Nurafni Rubiyanti School of Communication and Business Telkom University Bandung 40257, INDONESIA [email protected] Rintan Saragih Department of Management Faculty of Economics Universitas Methodist Indonesia Medan 20152, Indonesia [email protected] Abstract (12 font) This study aims to apply the design thinking concept into the new product development process in Indonesia pharmaceutical company. The design thinking framework consist of two phases: identify and solve. The identify phase consist of discover and define, and solve phase consist of create and evaluate. Through the two phases of this, the new product development process in pharmaceutical company will be modified using the design thinking. This method in this study using the combination between survey and interview from the key persons in the company. The informants are deputy director in business development, R&D, product development and product planning. The managerial implication and discussion will be discussed in this study. Keywords Design thinking, Indonesia, product development process, pharmaceutical company Biographies Evo Sampetua Hariandja is assistant professor at the Department of Management Faculty of Economics and Business Universitas Pelita Harapan. He earned BE in Industrial Engineering from Institute of Technology Bandung, Master of Management in Finance and Marketing from Kwik Kian Gie Business School, Indonesia and Doctor of Science in Management from Institute of Technology Bandung.
    [Show full text]
  • Teaching Creative Thinking to Design Students As Future-Proofing 1
    Teaching creative thinking to design students as future-proofing 1 TEACHING CREATIVE THINKING TO DESIGN STUDENTS AS FUTURE- PROOFING Donald J A Welch Design Department, Griffith University Queensland College of Art, South Bank campus, Brisbane, Australia. [email protected] ABSTRACT: In place of inevitable social chaos and planetary degradation, meta-design offers a new framework for the future of humanity. Meta-design expands the concept of design, and the designer, and implicates society as a whole in the process of producing a designed future. An essential ingredient in discovering new ways to deal with existing and as yet unknown aspects of our present predicament is creativity. This paper considers how design students may be encouraged to develop their creativity through appropriate training and to widen individual understanding not only of what they are personally capable of achieving but also of their position in society. How the brain creates new patterns of thinking through ideational code switching and contextual focus is considered in relation to appropriate methods of engendering creative conceptualisation. It concludes by briefly sketching how design education might respond in terms of curriculum development to what is an increasingly urgent predicament of unsustainablity Keywords: Design Education, Creativity, Meta-design INTRODUCTION Within the context of an increasingly dysfunctional economic system, this paper considers the position of the design profession as an adjunct to business and how meta-design points the way towards a remodeling of this relationship, and even changing the global framework in which design operates. Education is a key factor since it has the capacity to develop new understandings and fresh ideas by nurturing creativity, yet education is complicit in delineating acceptable limits to creativity, boundaries that are set by dominant political and commercial interests.
    [Show full text]
  • Theoretically Comparing Design Thinking to Design Methods for Large- Scale Infrastructure Systems
    The Fifth International Conference on Design Creativity (ICDC2018) Bath, UK, January 31st – February 2nd 2018 THEORETICALLY COMPARING DESIGN THINKING TO DESIGN METHODS FOR LARGE- SCALE INFRASTRUCTURE SYSTEMS M.A. Guerra1 and T. Shealy1 1Civil Engineering, Virginia Tech, Blacksburg, USA Abstract: Design of new and re-design of existing infrastructure systems will require creative ways of thinking in order to meet increasingly high demand for services. Both the theory and practice of design thinking helps to exploit opposing ideas for creativity, and also provides an approach to balance stakeholder needs, technical feasibility, and resource constraints. This study compares the intent and function of five current design strategies for infrastructure with the theory and practice of design thinking. The evidence suggests the function and purpose of the later phases of design thinking, prototyping and testing, are missing from current design strategies for infrastructure. This is a critical oversight in design because designers gain much needed information about the performance of the system amid user behaviour. Those who design infrastructure need to explore new ways to incorporate feedback mechanisms gained from prototyping and testing. The use of physical prototypes for infrastructure may not be feasible due to scale and complexity. Future research should explore the use of prototyping and testing, in particular, how virtual prototypes could substitute the experience of real world installments and how this influences design cognition among designers and stakeholders. Keywords: Design thinking, design of infrastructure systems 1. Introduction Infrastructure systems account for the vast majority of energy use and associated carbon emissions in the United States (US EPA, 2014).
    [Show full text]
  • Design Thinking Methods and Techniques in Design Education
    INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION 7 & 8 SEPTEMBER 2017, OSLO AND AKERSHUS UNIVERSITY COLLEGE OF APPLIED SCIENCES, NORWAY DESIGN THINKING METHODS AND TECHNIQUES IN DESIGN EDUCATION Ana Paula KLOECKNER1, Cláudia de Souza LIBÂNIO1,2 and José Luis Duarte RIBEIRO1 1PPGEP/UFRGS, Brazil 2UFCSPA, Brazil ABSTRACT Design Thinking is a human-centred innovation process, with an emphasis on deep understanding of consumers, holistically, integratively, creatively, and awe-inspiring. Design Thinking methods and techniques represents how the theory will be operationalized by following the process steps. These methods and techniques can assist in the project management, especially in the initial phase of inspiration and ideation. Another strategy that can collaborate in project management is agile management, mainly in the execution phase of a project. Agile management prioritizes individuals, interactions between them, customers, appropriate software to operate, and prompt response to changes. Thus, this study aims to propose a model to integrate design thinking and project management methods and techniques and to analyze students’ projects and interactions to verify the applicability of these in ergonomic project management. For the development of the method, it was used the design science methodology, in four main steps called: Research Clarification, Descriptive Study I, Prescriptive Study, and Descriptive Study II. From the use of tools and techniques of design thinking in a project management exercise for students of two classes, it was revealed that the tools used facilitated the project development, helping from the search and organization of information until the deadline established for the delivery of the project. Keywords: Design Thinking, Design Education, Project Management.
    [Show full text]
  • Shifts in Modernist Architects' Design Thinking
    arts Article Function and Form: Shifts in Modernist Architects’ Design Thinking Atli Magnus Seelow Department of Architecture, Chalmers University of Technology, Sven Hultins Gata 6, 41296 Gothenburg, Sweden; [email protected]; Tel.: +46-72-968-88-85 Academic Editor: Marco Sosa Received: 22 August 2016; Accepted: 3 November 2016; Published: 9 January 2017 Abstract: Since the so-called “type-debate” at the 1914 Werkbund Exhibition in Cologne—on individual versus standardized types—the discussion about turning Function into Form has been an important topic in Architectural Theory. The aim of this article is to trace the historic shifts in the relationship between Function and Form: First, how Functional Thinking was turned into an Art Form; this orginates in the Werkbund concept of artistic refinement of industrial production. Second, how Functional Analysis was applied to design and production processes, focused on certain aspects, such as economic management or floor plan design. Third, how Architectural Function was used as a social or political argument; this is of particular interest during the interwar years. A comparison of theses different aspects of the relationship between Function and Form reveals that it has undergone fundamental shifts—from Art to Science and Politics—that are tied to historic developments. It is interesting to note that this happens in a short period of time in the first half of the 20th Century. Looking at these historic shifts not only sheds new light on the creative process in Modern Architecture, this may also serve as a stepstone towards a new rethinking of Function and Form. Keywords: Modern Architecture; functionalism; form; art; science; politics 1.
    [Show full text]
  • Design Thinker Profile: Creating and Validating a Scale for Measuring
    Antioch University AURA - Antioch University Repository and Archive Student & Alumni Scholarship, including Dissertations & Theses Dissertations & Theses 2017 Design Thinker Profile: Creating and Validating a Scale for Measuring Design Thinking Capabilities Dani Chesson Antioch University - PhD Program in Leadership and Change Follow this and additional works at: http://aura.antioch.edu/etds Part of the Art and Design Commons, Business Administration, Management, and Operations Commons, Industrial and Organizational Psychology Commons, Leadership Studies Commons, Management Sciences and Quantitative Methods Commons, and the Organizational Behavior and Theory Commons Recommended Citation Chesson, Dani, "Design Thinker Profile: Creating and Validating a Scale for Measuring Design Thinking Capabilities" (2017). Dissertations & Theses. 388. http://aura.antioch.edu/etds/388 This Dissertation is brought to you for free and open access by the Student & Alumni Scholarship, including Dissertations & Theses at AURA - Antioch University Repository and Archive. It has been accepted for inclusion in Dissertations & Theses by an authorized administrator of AURA - Antioch University Repository and Archive. For more information, please contact [email protected], [email protected]. THE DESIGN THINKER PROFILE: CREATING AND VALIDATING A SCALE FOR MEASURING DESIGN THINKING CAPABILITIES DANI CHESSON A DISSERTATION Submitted to the Ph.D. in Leadership and Change Program of Antioch University in partial fulfillment of the requirements for the degree of Doctor of Philosophy October, 2017 This is to certify that the Dissertation entitled: THE DESIGN THINKER PROFILE: CREATING AND VALIDATING A SCALE FOR MEASURING DESIGN THINKING CAPABILITIES prepared by Dani Chesson is approved in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Leadership and Change.
    [Show full text]
  • Changing Cultures of Design Identifying Roles in a Co-Creative Landscape
    Changing Cultures of Design Identifying roles in a co-creative landscape Marie Elvik Hagen Department of Product Design Norwegian University of Science and Technology ABSTRACT The landscape of design is expanding and designers today are moving from expert practice to work with users as partners on increasingly complex issues. This article draws up the lines of the emerging co-creative design practice, and discusses the changing roles of the designer, the user as a partner, and design practice itself. Methods and tools will not be considered, as the roles will be discussed in terms of their relations. The co-design approach breaks down hierarchies and seeks equal participation. Research suggests that the designer needs to be responsive or switch tactics in order to take part in a co-creative environment. A case study exploring co-creative roles complements the theory, and finds that the designer role needs to be flexible even when having equal agency as partners and other stakeholders. Sometimes it is necessary to lead and facilitate as long as it is a collaborative decision. Bringing users in as partners in the process changes the design culture, and this article suggests that Metadesign can be the holistic framework that the design community need in order to understand how the different design practices are connected. KEYWORDS: Co-design, Co-creativity, Roles in the Design Process, Participatory Design, Metadesign, Cultures of participation, Design Agenda 1. INTRODUCTION This article seeks to examine how the role of the designer, the role of the user and the role The landscape of design is changing.
    [Show full text]
  • Design Thinking and Applied Ideation
    Design Thinking and Applied Ideation . Thinking about problems . Brainstorming and ideation . Improv and collaboration our h y etc Sk m ble . Practice brainstorms pro . Scenarios and storytelling . Presentation and wrap Gayle Curtis E110 – 14 January 2010 Thinking about problems Investigate Contextualize Brainstorm Cluster Explain Evaluate Observe Substantiate Explore: Analyze Diagram Try out on Record Diagram Alternatives Prioritize Mockup stakeholders Analyze Explain Possibilities Eliminate Express Test with Understand Articulate Choices Elevate Build users Discover Define Ideate Evaluate Prototype Test Iterate Problems Solutions Reframe Redefine Reprioritize Redirect Replan 2 Ideation and inspiration Genius is one percent inspiration and ninety-nine percent perspiration. Thomas Edison, inventor Inspiration is for amateurs. The rest of us just show up and get to work. Chuck Close, artist 3 Brainstorming Defined by Alex Osborn in 1939 “Storming a problem in a commando fashion” . “Your Creative Power,” 1949 . “Applied Imagination,” 1953 Took on a life of its own . BBDO - Alex Osborn . MIT Creative Engineering Lab - John Arnold . Stanford Design Division - Bob McKim . IDEO . d.school at Stanford and Potsdam Sources: _; Verner Reed/Time & Life Pictures/Getty Images; Gayle Curtis 4 The Osborn Rules for Brainstorming 5 Osborn Rule #1 DEFER JUDGEMENT Say Yes! Source: Doré 6 Fifty phrases that kill creativity . Our place is different . Now's not the right time. It can't be done. We tried that before. It isn't in the budget. It's too much trouble to change. It costs too much. Can't teach an old dog new tricks. It won't pay for itself. That's not my job. Good thought, but impractical.
    [Show full text]
  • The Use of Metaphors As a Parametric Design Teaching Model: a Case Study
    The Use of Metaphors as a Parametric Design Teaching Model: A Case Study Asli Agirbas, Fatih Sultan Mehmet Vakif University, Istanbul, Turkey Abstract Teaching methodologies for parametric design are being researched all over the world, since there is a growing demand for computer programming logic and its fabrication process in architectural education. The computer programming courses in architectural education are usually done in a very short period of time, and so students have no chance to create their own designs. This paper describes a course in which metaphors are used as a teaching methodology in parametric design, in order to let students create their own designs and learn the basic elements of parametric programming language in a short period of time with deductive reasoning. In this course, it was intended to teach visual programming language to undergraduates. Advancing under the metaphor theoretical framework, the students obtained experience in achieving form-finding process for their projects in accord with the certain constraints. Using this methodology, the students, who experienced all design stages from 3D modeling to the digital fabrication, additionally were able to develop their ability for versatile thinking and the use of more than one tool in combination, in the early years of their architectural education. Key words metaphors; Parametric Design; Form-finding; Teaching Model; Architectural Education. Introduction When parametric design is referred to, two perspectives come to mind in architecture, as was noted by Stavric and Marina (2011). One of these is the architectural constructive parametric design, and the other is the architectural conceptual parametric design. In architectural constructive parametric design, focus is made upon the forms, which are easier to produce in real life, and the work is carried out using pre-drawn 3D objects: BIM programs (such as Revit and ArchiCAD) are used for this purpose.
    [Show full text]
  • Design Thinking: Can Creativity Be Taught?
    Design Thinking: Can Creativity Be Taught? 1Ward Eagen, 2Wendy Cukier, 3Robert Bauer, 4Ojelanki Ngwenyama [email protected] , [email protected] , [email protected] , [email protected] 1-2-4Ryerson University (Canada), 3Johannes Kepler University (Austria) Abstract This paper contributes to the current interest in design thinking as superior to cognitive and analytical thinking for solution generation, suggesting ways that this epistemological shift can be introduced in education, specifically as the Design Charrette. This paper explores the adaptation of a traditional studio technique in architecture – the Design Charrette – to teaching. The Design Charrette is an intense, collaborative session in which a group of designers drafts a solution to a design problem in a time critical environment. The Design Charrette offers learning opportunities in a very condensed period that are difficult to achieve in the classroom by other means and has enormous potential to enrich teaching in many disciplines. Introduction In recent years, the limitations of instrumental rationality have become increasingly apparent and theorists have proposed new modes of thinking as a way of better integrating ethical reasoning. Many of the current problems facing the world at the global and local level are highly complex, requiring consideration of moral and ethical perspectives as well as instrumental reasoning about efficiency. Environmental issues, economic and social development challenges, addressing violence and political conflicts all involve multiple perspectives and stakeholders and defy simple solutions. Complex problems which require multiple perspectives to solve have also been characterized as “wicked” [1]. This paper explores the nature of design thinking as multi-epistemic process and its implications for teaching and learning.
    [Show full text]
  • Heads Up. We Highlight a Research Project Yielding First-Hand Insights on Design Think- Ing in Large Business Organizations
    STRATEGY Sean D. Carr, Lecturer, Amy Halliday, Managing Andrew C. King, Research Jeanne Liedtka, Professor, Thomas Lockwood, Darden School of Business, Editor, Batten Institute, Assistant, Batten Institute, Darden School of Business, President, Design University of Virginia, Darden School of Business, Darden School of Business, University of Virginia Management Institute Director of Corporate University of Virginia University of Virginia Innovation Programs, Batten Institute Heads up. We highlight a research project yielding first-hand insights on design think- ing in large business organizations. We’ll keep you posted. For the moment, we share broad themes from this work in progress. 58 The Influence of Design Thinking in Business: Some Preliminary Observations by Sean D. Carr, Amy Halliday, Andrew C. King, Jeanne Liedtka, and Thomas Lockwood In the spring of 2010, the Design Study design to the topic in the popular business Management Institute and research- The primary objective of this study— press, our intent was to assess the ers at the University of Virginia’s sponsored by DMI and the Batten actual impact that design thinking Darden School of Business launched Institute, a center for the study of was having. We wondered: Was the a multistage research program to entrepreneurship and innovation at increasingly prominent role of design assess the prevalence and impact of Darden—was to develop an under- in business just talk, or could we design thinking in business organiza- standing of the extent to which the observe it in action? To what extent tions. This interim observation report methods, techniques, and processes has design—and designers—been aims to share with DMI’s readers the traditionally associated with design embraced by corporations beyond design and progress of that study, and designers had been adopted with- the traditional design functions? By along with some preliminary findings in established business organizations.
    [Show full text]
  • Design, Metadesign and the Importance of Vision Design
    Strategic Design Research Journal, 5(2): 84-90 May-August 2012 ©2012 by Unisinos - doi: 10.4013/sdrj.2012.52.04 Design, metadesign and the importance of vision Design, metaprojeto e a importância da visão Manuela Celi [email protected] Politecnico di Milano. INDACO, School of Design. Via Durando 38/a, 20158, Milano, Italy Abstract Resumo In the European context today there are many reasons to re- No contexto europeu atualmente existe muitas razões para think and re-design didactic activities. Design education in repensar e reprojetar atividades didáticas. O ensino de design particular seems to be at the core of European Union goals: em particular parece estar no centro das metas da União Eu- (i) the EU underlines, in several recent documents1, the im- ropeia: (i) a União Europeia sublinha, em vários documentos portance of research and educating future researchers, (ii) recentes, a importância da pesquisa e a formação dos futuros there is a continuous stress and promotion of interdisciplin- pesquisadores; (ii) há um estresse contínuo na promoção de ary approaches and of internationalization to maintain and abordagens interdisciplinares e de internacionalização para improve the higher education level and strengthen its com- manter e melhorar o nível de ensino superior e reforçar a com- petitiveness. Within our institution there is an educational petitividade. Dentro de nossa instituição existe um modelo model based on the so-called Research and didactic units, educativo baseado na pesquisa e em unidades didáticas, en- between which there is a virtuous circle. Starting from the tre as quais existe um círculo virtuoso. A partir do círculo virtu- virtuous circle between research and education and the im- oso entre pesquisa e educação e a importância da criatividade portance of creativity in design activities the paper will ex- nas atividades de design o artigo vai explorar a importância plore the importance of a metacognitive approach and the de uma abordagem metacognitiva e do papel central das ati- central role of envisioning activities.
    [Show full text]