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Design for the Triple Top Line: New Tools for Sustainable Commerce
www.corporate-env-strategy.com Tools for Sustainable Design Design for the Triple Top Line: New Tools for Sustainable Commerce William McDonough and Michael Braungart* The triple bottom line has been, and remains, a useful tool for integrating sustainability into the business agenda. Balancing traditional economic goals with social and environmental concerns, it has created a new measure of corporate performance. A business strategy focused solely on the bottom line, however, can obscure opportunities to pursue innovation and create value in the design process. New tools for sustainable design can refocus product development from a process aimed at limiting end of pipe liabilities to one geared to creating safe, quality products right from the start. This new design perspective creates triple top line growth: products that enhance the well being of nature and culture while generating economic value. Design for the triple top line follows the laws of nature to give industry the tools to develop systems that safely generate prosperity. In these new human systems, materials become food for the soil or flow back to industry forever. Value and quality are embodied in products, processes and facilities so ecologically intelligently designed, they leave footprints to delight in rather than lament. When the principles of ecologically intelligent design are widely applied both nature and commerce can thrive and grow. ᮊ 2002 Published by Elsevier Science Inc. William McDonough is an architect, industrial Tel.: q49-40-8797-620; fax: q49-40-8797-6226; designer, and educator. He is the founding prin- E-mail: [email protected]. cipal of William McDonough&Partners, Architec- ture and Community Design. -
ID 577 Using the Design Thinking Into Product Development Process
Proceedings of the International Conference on Industrial Engineering and Operations Management Pilsen, Czech Republic, July 23-26, 2019 Using The Design Thinking into Product Development Process: A Case Study in Bio-pharmaceutical Firm Evo Sampetua Hariandja Department of Management Faculty of Economics and Business Universitas Pelita Harapan Tangerang 15811, INDONESIA [email protected] Nurafni Rubiyanti School of Communication and Business Telkom University Bandung 40257, INDONESIA [email protected] Rintan Saragih Department of Management Faculty of Economics Universitas Methodist Indonesia Medan 20152, Indonesia [email protected] Abstract (12 font) This study aims to apply the design thinking concept into the new product development process in Indonesia pharmaceutical company. The design thinking framework consist of two phases: identify and solve. The identify phase consist of discover and define, and solve phase consist of create and evaluate. Through the two phases of this, the new product development process in pharmaceutical company will be modified using the design thinking. This method in this study using the combination between survey and interview from the key persons in the company. The informants are deputy director in business development, R&D, product development and product planning. The managerial implication and discussion will be discussed in this study. Keywords Design thinking, Indonesia, product development process, pharmaceutical company Biographies Evo Sampetua Hariandja is assistant professor at the Department of Management Faculty of Economics and Business Universitas Pelita Harapan. He earned BE in Industrial Engineering from Institute of Technology Bandung, Master of Management in Finance and Marketing from Kwik Kian Gie Business School, Indonesia and Doctor of Science in Management from Institute of Technology Bandung. -
Teaching Creative Thinking to Design Students As Future-Proofing 1
Teaching creative thinking to design students as future-proofing 1 TEACHING CREATIVE THINKING TO DESIGN STUDENTS AS FUTURE- PROOFING Donald J A Welch Design Department, Griffith University Queensland College of Art, South Bank campus, Brisbane, Australia. [email protected] ABSTRACT: In place of inevitable social chaos and planetary degradation, meta-design offers a new framework for the future of humanity. Meta-design expands the concept of design, and the designer, and implicates society as a whole in the process of producing a designed future. An essential ingredient in discovering new ways to deal with existing and as yet unknown aspects of our present predicament is creativity. This paper considers how design students may be encouraged to develop their creativity through appropriate training and to widen individual understanding not only of what they are personally capable of achieving but also of their position in society. How the brain creates new patterns of thinking through ideational code switching and contextual focus is considered in relation to appropriate methods of engendering creative conceptualisation. It concludes by briefly sketching how design education might respond in terms of curriculum development to what is an increasingly urgent predicament of unsustainablity Keywords: Design Education, Creativity, Meta-design INTRODUCTION Within the context of an increasingly dysfunctional economic system, this paper considers the position of the design profession as an adjunct to business and how meta-design points the way towards a remodeling of this relationship, and even changing the global framework in which design operates. Education is a key factor since it has the capacity to develop new understandings and fresh ideas by nurturing creativity, yet education is complicit in delineating acceptable limits to creativity, boundaries that are set by dominant political and commercial interests. -
Theoretically Comparing Design Thinking to Design Methods for Large- Scale Infrastructure Systems
The Fifth International Conference on Design Creativity (ICDC2018) Bath, UK, January 31st – February 2nd 2018 THEORETICALLY COMPARING DESIGN THINKING TO DESIGN METHODS FOR LARGE- SCALE INFRASTRUCTURE SYSTEMS M.A. Guerra1 and T. Shealy1 1Civil Engineering, Virginia Tech, Blacksburg, USA Abstract: Design of new and re-design of existing infrastructure systems will require creative ways of thinking in order to meet increasingly high demand for services. Both the theory and practice of design thinking helps to exploit opposing ideas for creativity, and also provides an approach to balance stakeholder needs, technical feasibility, and resource constraints. This study compares the intent and function of five current design strategies for infrastructure with the theory and practice of design thinking. The evidence suggests the function and purpose of the later phases of design thinking, prototyping and testing, are missing from current design strategies for infrastructure. This is a critical oversight in design because designers gain much needed information about the performance of the system amid user behaviour. Those who design infrastructure need to explore new ways to incorporate feedback mechanisms gained from prototyping and testing. The use of physical prototypes for infrastructure may not be feasible due to scale and complexity. Future research should explore the use of prototyping and testing, in particular, how virtual prototypes could substitute the experience of real world installments and how this influences design cognition among designers and stakeholders. Keywords: Design thinking, design of infrastructure systems 1. Introduction Infrastructure systems account for the vast majority of energy use and associated carbon emissions in the United States (US EPA, 2014). -
Design Thinking Methods and Techniques in Design Education
INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION 7 & 8 SEPTEMBER 2017, OSLO AND AKERSHUS UNIVERSITY COLLEGE OF APPLIED SCIENCES, NORWAY DESIGN THINKING METHODS AND TECHNIQUES IN DESIGN EDUCATION Ana Paula KLOECKNER1, Cláudia de Souza LIBÂNIO1,2 and José Luis Duarte RIBEIRO1 1PPGEP/UFRGS, Brazil 2UFCSPA, Brazil ABSTRACT Design Thinking is a human-centred innovation process, with an emphasis on deep understanding of consumers, holistically, integratively, creatively, and awe-inspiring. Design Thinking methods and techniques represents how the theory will be operationalized by following the process steps. These methods and techniques can assist in the project management, especially in the initial phase of inspiration and ideation. Another strategy that can collaborate in project management is agile management, mainly in the execution phase of a project. Agile management prioritizes individuals, interactions between them, customers, appropriate software to operate, and prompt response to changes. Thus, this study aims to propose a model to integrate design thinking and project management methods and techniques and to analyze students’ projects and interactions to verify the applicability of these in ergonomic project management. For the development of the method, it was used the design science methodology, in four main steps called: Research Clarification, Descriptive Study I, Prescriptive Study, and Descriptive Study II. From the use of tools and techniques of design thinking in a project management exercise for students of two classes, it was revealed that the tools used facilitated the project development, helping from the search and organization of information until the deadline established for the delivery of the project. Keywords: Design Thinking, Design Education, Project Management. -
Shifts in Modernist Architects' Design Thinking
arts Article Function and Form: Shifts in Modernist Architects’ Design Thinking Atli Magnus Seelow Department of Architecture, Chalmers University of Technology, Sven Hultins Gata 6, 41296 Gothenburg, Sweden; [email protected]; Tel.: +46-72-968-88-85 Academic Editor: Marco Sosa Received: 22 August 2016; Accepted: 3 November 2016; Published: 9 January 2017 Abstract: Since the so-called “type-debate” at the 1914 Werkbund Exhibition in Cologne—on individual versus standardized types—the discussion about turning Function into Form has been an important topic in Architectural Theory. The aim of this article is to trace the historic shifts in the relationship between Function and Form: First, how Functional Thinking was turned into an Art Form; this orginates in the Werkbund concept of artistic refinement of industrial production. Second, how Functional Analysis was applied to design and production processes, focused on certain aspects, such as economic management or floor plan design. Third, how Architectural Function was used as a social or political argument; this is of particular interest during the interwar years. A comparison of theses different aspects of the relationship between Function and Form reveals that it has undergone fundamental shifts—from Art to Science and Politics—that are tied to historic developments. It is interesting to note that this happens in a short period of time in the first half of the 20th Century. Looking at these historic shifts not only sheds new light on the creative process in Modern Architecture, this may also serve as a stepstone towards a new rethinking of Function and Form. Keywords: Modern Architecture; functionalism; form; art; science; politics 1. -
Design Thinking and Fast-Fashion
Louisanne Folligné Design Thinking and Fast-Fashion Metropolia University of Applied Sciences BBA Degree Degree Program in European Business Administration Bachelor’s Thesis 29/04/2020 Abstract Author Louisanne Folligné Title Design Thinking and Fast-Fashion Number of Pages 55 pages + 6 appendices Date 26th April 2020 Degree Bachelor of Business Administration Degree Programme Degree Program in European Business Administration Instructor/Tutor Senior Mickaël Keaney This study is mainly theoretical and aims to see how Design Thinking can be improved when it is needed as a solution to the ecological challenges of the Fast-Fashion Industry. The interest of this study is to allow readers to better understand this revolutionary method stated earlier by the economist Herbert A. Simon in "The Science of Artificial" (1969) who was the first to consider Design Thinking as "a new way of thinking". In his book he refers to Design Thinking as "a way of solving problems that combines engineering and creativity". This method requires the ability to find a better balance between exploring and exploiting the innovation process. It aims to solve problems and create new products while changing the culture of the company. This study will place Design Thinking as a future solution for the Fast-Fashion Industry, which is experiencing major environmental problems and subject to many accusations from environmental parties and associations such as Greenpeace, WWF... The damage of mass consumption, manufacturing processes, factories relocations in Asia are becoming increasingly noticeable and governments, faced to the threat of natural disasters, are putting pressure on the Fast-Fashion Industry to move towards a more eco-responsible activity. -
Design Thinker Profile: Creating and Validating a Scale for Measuring
Antioch University AURA - Antioch University Repository and Archive Student & Alumni Scholarship, including Dissertations & Theses Dissertations & Theses 2017 Design Thinker Profile: Creating and Validating a Scale for Measuring Design Thinking Capabilities Dani Chesson Antioch University - PhD Program in Leadership and Change Follow this and additional works at: http://aura.antioch.edu/etds Part of the Art and Design Commons, Business Administration, Management, and Operations Commons, Industrial and Organizational Psychology Commons, Leadership Studies Commons, Management Sciences and Quantitative Methods Commons, and the Organizational Behavior and Theory Commons Recommended Citation Chesson, Dani, "Design Thinker Profile: Creating and Validating a Scale for Measuring Design Thinking Capabilities" (2017). Dissertations & Theses. 388. http://aura.antioch.edu/etds/388 This Dissertation is brought to you for free and open access by the Student & Alumni Scholarship, including Dissertations & Theses at AURA - Antioch University Repository and Archive. It has been accepted for inclusion in Dissertations & Theses by an authorized administrator of AURA - Antioch University Repository and Archive. For more information, please contact [email protected], [email protected]. THE DESIGN THINKER PROFILE: CREATING AND VALIDATING A SCALE FOR MEASURING DESIGN THINKING CAPABILITIES DANI CHESSON A DISSERTATION Submitted to the Ph.D. in Leadership and Change Program of Antioch University in partial fulfillment of the requirements for the degree of Doctor of Philosophy October, 2017 This is to certify that the Dissertation entitled: THE DESIGN THINKER PROFILE: CREATING AND VALIDATING A SCALE FOR MEASURING DESIGN THINKING CAPABILITIES prepared by Dani Chesson is approved in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Leadership and Change. -
Changing Cultures of Design Identifying Roles in a Co-Creative Landscape
Changing Cultures of Design Identifying roles in a co-creative landscape Marie Elvik Hagen Department of Product Design Norwegian University of Science and Technology ABSTRACT The landscape of design is expanding and designers today are moving from expert practice to work with users as partners on increasingly complex issues. This article draws up the lines of the emerging co-creative design practice, and discusses the changing roles of the designer, the user as a partner, and design practice itself. Methods and tools will not be considered, as the roles will be discussed in terms of their relations. The co-design approach breaks down hierarchies and seeks equal participation. Research suggests that the designer needs to be responsive or switch tactics in order to take part in a co-creative environment. A case study exploring co-creative roles complements the theory, and finds that the designer role needs to be flexible even when having equal agency as partners and other stakeholders. Sometimes it is necessary to lead and facilitate as long as it is a collaborative decision. Bringing users in as partners in the process changes the design culture, and this article suggests that Metadesign can be the holistic framework that the design community need in order to understand how the different design practices are connected. KEYWORDS: Co-design, Co-creativity, Roles in the Design Process, Participatory Design, Metadesign, Cultures of participation, Design Agenda 1. INTRODUCTION This article seeks to examine how the role of the designer, the role of the user and the role The landscape of design is changing. -
Joequackenbushresume.Pdf
Joseph A. Quackenbush [email protected] www.josephquackenbush.com Curriculum Vitae Education M.F.A. Graphic Design, Rhode Island School of Design, Providence, RI, 1996 Radcliffe Publishing Course, Harvard University, Cambridge, MA, 1986 B.A. English, Oakland University, Rochester, MI, 1983 Current Positions at Massachusetts College of Art and Design Professor, Graphic Design Department Chairperson, Graphic Design Department Coordinator of MFA program in Design (Dynamic Media Institute) Director of the Creative Continuum and Creative Edge design and business programs Teaching Experience Massachusetts College of Art and Design Undergraduate Classes Sophomore Studios / Visual Systems Component Graphic Design One Typography One Typography Two Typography Three Information Architecture One Information Architecture Two Graphic Design Four Portfolio Degree Project Design Research Designing Stories (elective) Graduate Classes in The Dynamic Media Institute Seminar: Contemporary Issues in Dynamic Media Seminar: Historical Issues in Dynamic Media Seminar: Thesis Document I Seminar: Thesis Document II Rhode Island School of Design Undergraduate Classes BGD Studio I, Spring 2001 BGD Studio II, Fall 1997 – 2004 Graphic Design Elective, Spring 1996 Strategic Design, Spring 1998 Strategic Design, Spring 1999 Typography II, Spring 2002 –2004 Visual Poetry, Fall 1996 Visual Communication, Fall 2000 Joseph A. Quackenbush [email protected] www.josephquackenbush.com Graduate Classes Thesis Programming,. Wintersession 1998 – 2004 Thesis Seminar, -
Transformation Towards Industrial Sustainability
KES Transactions on Sustainable Design and Manufacturing I Sustainable Design and Manufacturing 2014 : pp.769-783 : Paper sdm14-024 Case study of an organisation trying to re-imagine its place in the supply chain: transformation towards industrial sustainability Lloyd Fernando 1, Steve Evans 2 1 University Of Cambridge, IFM, Centre for Industrial Sustainability, CB3 0FY, UK [email protected] 2 University Of Cambridge, IFM, Centre for Industrial Sustainability, CB3 0FY, UK [email protected] Abstract: Purpose: The paper identifies existing sustainability frameworks that help companies in decision-making, strategy and new thinking. The paper presents a case study to analyse the applicability of the different frameworks for planning for transformation towards industrial sustainability. The most popular frameworks such as cradle to cradle and the natural step are explored as an alternative design and production concept to the strategy of eco- efficiency. Design/methodology/approach: The paper reports the results of exploratory case studies observed through document analysis and interviews. Findings: The transformation to industrial sustainable system necessitates a fundamental redesign of products and the production system of industrial material flows within which they circulate. Cradle-to-Cradle design defines a broad framework for creating eco-effective industrial systems, but for businesses to put this framework into practice they need both the right technologies and the right strategies, which implies a need to collaborate with different actors & stakeholders across the system. Originality/value: It was found that the framework of cradle-to-cradle design can help inspire new thinking and improve shared understanding through structured discussions with other actors in the system. -
Design Thinking and Applied Ideation
Design Thinking and Applied Ideation . Thinking about problems . Brainstorming and ideation . Improv and collaboration our h y etc Sk m ble . Practice brainstorms pro . Scenarios and storytelling . Presentation and wrap Gayle Curtis E110 – 14 January 2010 Thinking about problems Investigate Contextualize Brainstorm Cluster Explain Evaluate Observe Substantiate Explore: Analyze Diagram Try out on Record Diagram Alternatives Prioritize Mockup stakeholders Analyze Explain Possibilities Eliminate Express Test with Understand Articulate Choices Elevate Build users Discover Define Ideate Evaluate Prototype Test Iterate Problems Solutions Reframe Redefine Reprioritize Redirect Replan 2 Ideation and inspiration Genius is one percent inspiration and ninety-nine percent perspiration. Thomas Edison, inventor Inspiration is for amateurs. The rest of us just show up and get to work. Chuck Close, artist 3 Brainstorming Defined by Alex Osborn in 1939 “Storming a problem in a commando fashion” . “Your Creative Power,” 1949 . “Applied Imagination,” 1953 Took on a life of its own . BBDO - Alex Osborn . MIT Creative Engineering Lab - John Arnold . Stanford Design Division - Bob McKim . IDEO . d.school at Stanford and Potsdam Sources: _; Verner Reed/Time & Life Pictures/Getty Images; Gayle Curtis 4 The Osborn Rules for Brainstorming 5 Osborn Rule #1 DEFER JUDGEMENT Say Yes! Source: Doré 6 Fifty phrases that kill creativity . Our place is different . Now's not the right time. It can't be done. We tried that before. It isn't in the budget. It's too much trouble to change. It costs too much. Can't teach an old dog new tricks. It won't pay for itself. That's not my job. Good thought, but impractical.