The Independent Magazine September 2003 P. 6-10 Foreign
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Taís De F. Saldanha Iensen TRABALHO FINAL DE GRADUAÇÃO II O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRI
Taís de F. Saldanha Iensen TRABALHO FINAL DE GRADUAÇÃO II O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW Santa Maria, RS 2014/1 Taís de F. Saldanha Iensen O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW Trabalho Final de Graduação II (TFG II) apresentado ao Curso de Publicidade e Propaganda, Área de Ciências Sociais, do Centro Universitário Franciscano – Unifra, como requisito para conclusão de curso. Orientadora: Prof.ª Me. Morgana Hamester Santa Maria, RS 2014/1 2 Taís de F. Saldanha Iensen O SEGREDO DE VICTORIA: UM ESTUDO SOBRE AS ESTRATÉGIAS PUBLICITÁRIAS EVIDENTES NO VICTORIA’S SECRETS FASHION SHOW _________________________________________________ Profª Me. Morgana Hamester (UNIFRA) _________________________________________________ Prof Me. Carlos Alberto Badke (UNIFRA) _________________________________________________ Profª Claudia Souto (UNIFRA) 3 AGRADECIMENTOS Inicialmente gostaria de agradecer aos meus pais por terem me proporcionado todas as chances possíveis e impossíveis para que eu tivesse acesso ao ensino superior que eles nunca tiveram, meus irmãos por terem me aguentado e me ajudado durante esse tempo, meus tios e tias, que da mesma forma que meus pais, sempre me incentivaram a estudar, meus avós que sempre me ajudarem nos momentos difíceis com sua sabedoria e experiência. Gostaria também de agradecer em especial à tia Edi, minha dinda, minha madrinha de coração que junto com meus pais, sempre me deu todo tipo de apoio para que eu não desistisse, mesmo nos momentos mais difíceis. Meu amigo Rafa que me deu a ideia do tema e ter me ajudado até a finalização do mesmo. -
Model and Believe It Is a Potentially Exciting Opportunity
INFLUENCER & TEAM TESTIMONIALS Companies gain market share by inorganic growth...by acquisition, by playing Pac Man in the marketplace. Few companies gain Internet valuation metrics by such a formula because users are fickle and they themselves cannot be "bought" in the normal way that revenue and economies of scale can be purchased. Hunny is different...where old school meets new school...disruptive and creative and highly monetizable, we believe. WE sought to aggregate influencers.....100 at first...200 after that....maybe 1000 after that. Who are influencers? They are the new way to market to Millennials and the consumer......through people who trust people. An Influencer, by definition, has a following of people that he or she "influences." They may be promoting the way they cut something in half, a jump rope, or the way they interact with cats. Whatever they are promoting, their micro universe of fans likes it, enough to call themselves a follower. And Corporate America likes that...enough to pay those influencers, in some cases, a million dollars or more to promote their brand or product. Yes, we said a "million dollars or more." Our brand and product is a new social communications platform...but you already know that. You're at the end of the business plan. In the next section, you will read what we call third party validation. You will see the veracity of our plan with respected people in the influencer world who state, in unequivocal terms, that they believe they can bring us the coveted 100 influencers with which to initiate our platform to the world. -
Celebrities, Culture and a Name Economy
Celebrities, culture and a name economy Moeran, Brian Document Version Final published version Publication date: 2001 License CC BY-NC-ND Citation for published version (APA): Moeran, B. (2001). Celebrities, culture and a name economy. Link to publication in CBS Research Portal General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Take down policy If you believe that this document breaches copyright please contact us ([email protected]) providing details, and we will remove access to the work immediately and investigate your claim. Download date: 26. Sep. 2021 Celebrities, Culture and a Name Economy Brian Moeran Visiting Professor Department of Intercultural Communication and Management Copenhagen Business School Dalgas Have 15 DK-2000 Frederiksberg Denmark [email protected] Abstract Drawing on previous research, this paper discusses how celebrities act as intermediaries between culture and economy in the promotional industries. By focusing on celebrity endorsements in advertising, it outlines how film actors and actresses, athletes, models, pop singers, sportsmen and women mediate between producers and consumers via the products and services that they endorse. Here celebrities are cultural intermediaries as they give commodities ‘cultural personalities’ and perform across different media, linking different cultural spheres into an integrated whole. But, given the facts that who they advertise for and what they do or do not do have major financial implications for the corporations whose products they endorse, celebrities can also be said to be economic intermediaries. -
Donna Karan Celebrated the Easy-Pieces Mantra on Which Ample Knits That Covered Cozy from Nordic to Aran to Homespun, the Latter in the Mulleavy She Founded Her House
PLUS HAIDER ACKERMANN SOCIAL MEDIA CRUSH BELLE CURVES MISSING MCQUEEN CHANEL’S ICEBERG ROAD TO TRADITION WWD BYE-BYE, BRYANT PARK COLLECTIONS CARDIN’S SPACE RACE CHRISTOPHER BAILEY Inspector Gadget A Top Ten: John Galliano is RICCARDO TISCI riding high at Givenchy’s Self-Made Man Christian Dior. L’WREN SCOTT Fearlessly Chic THE TRENDS PATCHWORK FUR NORDIC TRACK BLUSH HOUR PLAID TIMES VELVET CRUSH ARMY LIVES AND MORE The Top Ten FALL ’10 Collections 0412.COL.001.Cover.a;15.indd 1 4/6/10 8:42:43 PM You Choose vote for Your favorite designer P o P u L a r vote SPONSORED bY Make your favorite designer a winner at the 2010 CFDA Fashion Awards and be entered for a chance to win tickets to a New York Fashion Week show.* The CFDA Fashion Awards are a production of the Council of Fashion Designers of America. www.cfda.com vote now on *NO PURCHASE NECESSARY. To enter and for full rules, go to www.wwd.com/popular-vote. Starts 9:00 AM EST 4/1/10 and ends 11:59 PM EST 5/28/10. Open to legal residents of the 50 United States/D.C. 18 or older, except employees of Sponsor, their immediate families and those living in the same household. Odds of winning depend on the number of entries received. Void outside the 50 PHOTO BY STEVE EICHNER United States/D.C. and where prohibited. A.R.V. of prize $1,459.99: Sponsor: Condé Nast Publications. You Choose vote for Your favorite designer P o P u L a r vote SPONSORED bY Make your favorite designer a winner at the 2010 CFDA Fashion Awards and be entered for a chance to win tickets to a New York Fashion Week show.* The CFDA Fashion Awards are a production of the Council of Fashion Designers of America. -
(2028F8d) Pdf Peter Lindbergh. on Fashion Photography Peter
pdf Peter Lindbergh. On Fashion Photography Peter Lindbergh - free pdf download Download Peter Lindbergh. On Fashion Photography PDF, Peter Lindbergh. On Fashion Photography Download PDF, Peter Lindbergh. On Fashion Photography by Peter Lindbergh Download, Free Download Peter Lindbergh. On Fashion Photography Ebooks Peter Lindbergh, Peter Lindbergh. On Fashion Photography Full Collection, Peter Lindbergh. On Fashion Photography Free Read Online, online free Peter Lindbergh. On Fashion Photography, pdf download Peter Lindbergh. On Fashion Photography, Download Free Peter Lindbergh. On Fashion Photography Book, Download Online Peter Lindbergh. On Fashion Photography Book, Download PDF Peter Lindbergh. On Fashion Photography Free Online, Peter Lindbergh epub Peter Lindbergh. On Fashion Photography, pdf Peter Lindbergh Peter Lindbergh. On Fashion Photography, the book Peter Lindbergh. On Fashion Photography, Download Peter Lindbergh. On Fashion Photography E-Books, Read Best Book Online Peter Lindbergh. On Fashion Photography, Read Online Peter Lindbergh. On Fashion Photography E-Books, Read Peter Lindbergh. On Fashion Photography Books Online Free, Peter Lindbergh. On Fashion Photography Ebooks, Peter Lindbergh. On Fashion Photography pdf read online, DOWNLOAD CLICK HERE They're they all disregard the sinister audience is one of those thoughtprovoking books published. And i found that it was not the case a bit more useful. Or man has had to send him to the island. This is a great book to use a biography of physics and using the other cd that follow the list and price. I highly recommend protection of reveal mother guides mother arthur unk level painting and doctrines in a book that entertains a purpose for browsing. Reading this book was a very intriguing read. -
Graphic Content
BIG IN BEIJING DIANE VON FURSTENBERG FETED WITH EXHIBIT IN CHINA. STYLE, PAGE S2 WWDTUESDAY, APRIL 5, 2011 ■ WOMEN’S WEAR DAILY ■ $3.00 ZEROING IN Puig Said In Talks Over Gaultier Stake founded in 1982, and remain at the By MILES SOCHA creative helm. As reported, Hermès said Friday PARIS — As Parisian as the Eiffel it had initiated discussions to sell its Tower, Jean Paul Gaultier might soon shares in Gaultier, without identify- become a Spanish-controlled company. ing the potential buyers. The maker According to market sources, of Birkin bags and silk scarves de- Puig — the Barcelona-based parent clined all comment on Monday, as did of Carolina Herrera, Nina Ricci and a spokeswoman for Gaultier. Paco Rabanne — has entered into ex- Puig offi cials could not be reached clusive negotiations to acquire the 45 for comment. percent stake in Gaultier owned by A deal with Puig — a family-owned Hermès International. company that has recently been gain- It is understood Puig will also pur- ing traction with Ricci and expand- chase some shares from Gaultier him- ing Herrera and has a reputation for self, which would give the Spanish being respectful of creative talents beauty giant majority ownership of —would offer a new lease on life for a landmark French house — and in- Gaultier, a designer whose licensing- stantly make it a bigger player in the driven fashion house has struggled to fashion world. thrive in the shadow of fashion giants Gaultier, 58, is expected to retain like Chanel, Dior and Gucci. a signifi cant stake in the company he SEE PAGE 6 IN WWD TODAY Armani Eyes U.S. -
News Release
News Release Tilda Swinton, Grace Jones, Karen Elson and Grayson Perry feature in largest-ever exhibition on photographer Tim Walker – with over 150 new works inspired by the V&A’s collection Tim Walker: Wonderful Things Galleries 38a and 38 21 September 2019 – 8 March 2020 vam.ac.uk | #TimWalkerxVAM On 21 September, the V&A opens a new immersive exhibition inviting visitors to experience the fantastical imagination of Tim Walker, one of the world’s most inventive photographers. Tim Walker: Wonderful Things is the largest exhibition of Walker’s pictures to date. It celebrates his extraordinary contribution to image- making over the last 25 years and the inspirational role that the V&A’s collection plays in his creative process. At the heart of the exhibition are 10 major new photographic projects, directly influenced by treasures in the V&A’s vast collection. In preparation for the exhibition, Walker visited object stores and conservation studios, meeting many of the museum’s curators, conservators and technicians. He scoured the V&A’s 145 public galleries, scaled the roof of the 12-acre South Kensington site, and explored the labyrinth of Victorian passages below ground level. Along the way, he encountered luminous stained-glass windows, vivid Indian miniature paintings, jewelled snuffboxes, erotic illustrations, golden shoes, and a 65-metre-long photograph of the Bayeux Tapestry, the largest photograph in the museum’s collection. These and many other rare artefacts have inspired Walker’s monumental new photographs, and feature in the exhibition designed by leading British creative, Shona Heath. Tim Walker said: “To me, the V&A has always been a palace of dreams – it’s the most inspiring place in the world. -
Maestro of Polaroids
the mundane as sacred, the finite as infinite.”3 The romantic spirit loves surprises in the everyday, the extreme, the unconscious, the dreamworld, and “the labyrinths of reflection.”4 The models Roversi likes to work with must have strong characters and Givenchy Haute Couture for Vogue personalities; they have to be like performers, know how to move in front (Gemma Ward), 2004, polaroid of a camera, and be conscious of themselves.5 His muses are among the most famous models such as Guinevere van Steenus, Kirsten McMenamy, Gemma Ward, Stella Tennant, and Natalia Vodianova. Roversi prefers to photograph his models in his studio against simple backdrops. Most The Nicola Erni Collection is exhibiting more than forty photographs importantly he takes his time to allow the soul to come to the forefront. by the internationally acclaimed fashion and portrait photographer Paolo For Roversi photography is about feelings, emotions, and seduction. Roversi. A stunning treasure trove is revealed on the wall before our eyes— His consistent aim is to capture mystery, tenderness, fragility, and grace. rare, 8 x 10-inch, original Polaroids and a wealth of bewitchingly beautiful Roversi’s approach to fashion photography is not only mystic, but also very pigment prints. The artist himself refers to the Polaroids as his “babies” and close to portraiture. In an interview he said: “My photography is more parts with them extremely unwillingly. The pigment prints were produced subtraction than addition. I always try to take off things. We all have a by Roversi to his most exacting paper and print quality standards in his sort of mask of expression. -
“If Avedon and Andy Warhol Had a Baby He Would Be Steven Meisel.” Steven Michael Gross
“If Avedon and Andy Warhol had a baby he would be Steven Meisel.” Steven Michael Gross “If Avedon and Andy Warhol had a baby he would be Steven Meisel.”1 Mixing up truths and untruths about a figure in the public eye is a widespread problem when writing about the Meisel first career steps of a prominent personality. The general tenor is that great passion, in- ternational fame, and an exceptional talent need to start with an overwhelming story. The stories circulated about the career start of the American photographer Steven Meisel seem to be a classic example for this phenomenon. It sounds like a well made-up prediction con- tributing to his success and influence within the fashion scene: hunting for models on the The Contemporary streets of New York, waiting in front of model agencies like a paparazzo, making a million phone calls to find out where he can shoot the top model Twiggy while he skipped school lessons to flip through the newest magazine issues owned by his mother. These anecdotes must be true since the photographer, born in New York in 1954, has shot the majority of the covers for the Italian Vogue for over twenty-five years, as well as many important fashion Iconographer stories and campaigns. Having these stories and facts about this passionate and well-ap- preciated man in mind, it is striking to find hardly any interviews or personal statements of Meisel. Controversial works such as the advertising campaign for Calvin Klein in 1995 which Valentina Frutig brought condemnation from Bill Clinton, or the book entitled Sex he produced in collabo- ration with Madonna in 1992, do not reflect a secretive person who would rather prefer to stay in the background. -
Celebrities, Culture and a Name Economy
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by OpenArchive@CBS Celebrities, Culture and a Name Economy Brian Moeran Visiting Professor Department of Intercultural Communication and Management Copenhagen Business School Dalgas Have 15 DK-2000 Frederiksberg Denmark [email protected] Abstract Drawing on previous research, this paper discusses how celebrities act as intermediaries between culture and economy in the promotional industries. By focusing on celebrity endorsements in advertising, it outlines how film actors and actresses, athletes, models, pop singers, sportsmen and women mediate between producers and consumers via the products and services that they endorse. Here celebrities are cultural intermediaries as they give commodities ‘cultural personalities’ and perform across different media, linking different cultural spheres into an integrated whole. But, given the facts that who they advertise for and what they do or do not do have major financial implications for the corporations whose products they endorse, celebrities can also be said to be economic intermediaries. Introduction The relation between culture and economy is, to say the least, tricky. It is one that has been exercising the minds of scholars in management, organisation and consumer studies, on the one hand, and of those in disciplines like sociology, cultural studies and anthropology, on the other. Yet, even though it is now well over two decades since Raymond Williams (1977: 136) noted that ‘large scale capitalist economic activity and cultural production are now inseparable’, we have not got that much further in our understandings of just how they are inseparable. This paper focuses on the activities of celebrities, and in particular of models, as a means of trying to bridge the conceptual gap between culture and economy. -
Juergen Teller What’S Wrong with the Truth? Ira Stehmann
JUERGEN TELLER WHAT’S WRONG WITH THE TRUTH? IRA STEHMANN “Whenever I work with plates, then it is always a self-portrait as well.” JUERGEN TELLER In the 1990s, Juergen Teller, among a squad of Through Venetia Scott, a well connected stylist at that they give him the freedom to take photographs diameter, on which the artist had his iconic images Such is the portrait of Yves Saint Laurent commis- The Nicola Erni Collection, along with four other like-minded young photographers such as the time, he made contacts to the fashion industry. which are true, witty, and are based on unusual ideas. printed, feature portraits of Kate Moss, Yves Saint sioned for Dazed & Confused magazine in museums, is the fifth institution to showcase Teller’s Corinne Day, Nigel Shafran, and Wolfgang Tillmans, Both not interested in glamor and perfection, the pair Teller worked on commercial campaigns for Marc Laurent, and Karl Lagerfeld, to name just three. 2000. It was taken at the occassion of the design- plate works. On view is a small selection of plates created a furor with his straightforward documentary was looking for unknown models who did not match Jacobs since 1998 for over a decade, offering some The plate depicting Kate Moss, the great fashion er’s last haute couture fashion show. Teller had which thematically focus on fashion and celebrity. style and anti-glamor-photographs, insisting upon the canon of beauty of the “supermodel” era. In the of the most celebrated and challenging concepts in legend of the nineties, shows her slightly faded fuchsia five minutes to take Yves Saint Laurent´s portrait Tellers’s oeuvre is broader than that and comprises creating a narrative that appeared to go beyond early nineties the duo won its first assignments from advertising each season. -
Videofashion Content Catalogue 2020
CONTENT CATALOGUE 2020 Founded in 1976, Videofashion is the world’s premiere producer and supplier of fashion news programming, video content, and footage. We have over 3,000 television programs; over 19,000 fashion video segments; and over 18,000 hours of fashion-related footage — with more than 100 new programs produced annually. All of our content is available for licensing worldwide, in all formats, and for all media. What follows is an overview of our ten most popular program series, plus short form content and footage. Select programs are available in 4K. Additional program series not listed in this guide are available as well. Contact us for details and specifics. TABLE OF CONTENTS 10 Most Popular Current HD Program Series 1. Videofashion News p. 3 2. Videofashion Designers p. 4 3. Videofashion Models p. 5 4. Fashion VIP p. 6 5. The Year In Fashion p. 7 6. Videofashion Bridal p. 8 7. Videofashion Swim p. 9 8. Videofashion Men p. 10 9. Videofashion Style p. 11 10. Fashion: Uncensored Uncut p. 12 Short Form Content p. 13 Footage p. 14 Contact Information p. 15 Page 2 Videofashion News SPECS: 24-minute episodes | New episode every week | HD | With Voiceover | 43 Seasons Behind the scenes. Beyond the runway. Continuously produced since 1976, Videofashion’s flagship series is your 360-degree weekly insider look at what’s happening in fashion, and why it matters. The total fashion experience. Watch the trailer here: https://vimeo.com/271312583 SCREENER: Videofashion News 43#2: Fashion Camp In this special episode of Videofashion News, we go inside the Metropolitan Museum of Art’s latest Costume Institute Exhibition, Camp: Notes on Fashion, for a lesson in all things camp! Then, explore camp on the catwalk through the decades, via the Videofashion Archives.