Repositorium für die Medienwissenschaft Luca Barra; Massimo Scaglioni Making the Most of the Archive: Commercial Exploitation of the Digital Archive on Contemporary Italian Network TV 2012-02-21 https://doi.org/10.25969/mediarep/14046 Veröffentlichungsversion / published version Zeitschriftenartikel / journal article Empfohlene Zitierung / Suggested Citation: Barra, Luca; Scaglioni, Massimo: Making the Most of the Archive: Commercial Exploitation of the Digital Archive on Contemporary Italian Network TV. In: VIEW Journal of European Television History and Culture, Jg. 1 (2012-02-21), Nr. 1, S. 40–47. DOI: https://doi.org/10.25969/mediarep/14046. Erstmalig hier erschienen / Initial publication here: https://doi.org/10.18146/2213-0969.2012.jethc007 Nutzungsbedingungen: Terms of use: Dieser Text wird unter einer Creative Commons - This document is made available under a creative commons - Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 Attribution - Share Alike 4.0 License. For more information see: Lizenz zur Verfügung gestellt. Nähere Auskünfte zu dieser Lizenz http://creativecommons.org/licenses/by-sa/4.0 finden Sie hier: http://creativecommons.org/licenses/by-sa/4.0 Journal of European History and Culture | Vol. 1, 1, 2012 Making The Most Of The Archive Commercial Exploitation Of The Digital Archive On Contemporary Italian Network TV Luca Barra Dipartimento di Scienze della Comunicazione e dello Spettacolo Università Cattolica del Sacro Cuore | via sant’Agnese, 2 20123 Milano | Italy |
[email protected] Massimo Scaglioni Dipartimento di Scienze della Comunicazione e dello Spettacolo Università Cattolica del Sacro Cuore | via sant’Agnese, 2 20123 Milano | Italy |
[email protected] Abstract: In the last 20 years, Italian television has discovered the richness and profitability of its enormous archives.