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Liečba Firmy Krízovým Manažérom SEPTEMBER- OKTÓBER 2016 Ročník VIII. Magazín o ekonomike, biznise a spoločnosti Cena: 2,20 € LIEČBA FIRMY KRÍZOVÝM MANAŽÉROM Neľahká cesta z červených do čiernych čísel Trendy a výzvy európskej logistiky Firemný blog: robte ho poriadne alebo vôbec Stalo sa, opravíte s naším poistením majetku. Poistenie majetku MÔJ DOMOV Postavte sa s odvahou všetkým nepred- vídaným situáciám, ktoré ohrozujú váš domov. Najoceňovanejšie poistenie majetku Môj domov ich za vás vyrieši rýchlo a fér. allianzsp.sk Infolinka 0800 122 222 VZDELÁVANIE Podchyťme všetky talenty, Magazín o ekonomike, biznise a spoločnosti lebo Európa ich potrebuje V deťoch sa ukrýva veľký potenciál, príliš často však zostáva nevyužitý. Registrované ako periodická tlač Ministerstvom kultúry Slovenskej To je niečo, čo si Európska únia jednoducho nemôže dovoliť: plytvanie republiky pod registračným číslom EV 3451/09, ISSN 1337-9798 ľudskými zdrojmi, ktoré robí ľudí nešťastnými a je takisto kolektívnym Vydanie september – október 2015 zlyhaním. Vydáva: Nemám pritom na mysli len nadanie na štúdium. Je načase uznať ši- Goodwill Publishing, s. r. o. rokú škálu talentu a zručností. Známe sú práce amerického výskumní- IČO: 44 635 770 LB)PXBSEB(BSEOFSB LUPSâJEFOUJmLPWBMWFĔBESVIPWJOUFMJHFODJFPE interpersonálnej po muzikálnu, od priestorovej po jazykovú, logickú Adresa redakcie: alebo intrapersonálnu. Azda všetci súhlasia s tým, že až príliš často sa GOODWILL, Nevädzová 5, 821 01 Bratislava talent hodnotí na základe pevných kritérií, ktoré neodrážajú jeho boha- UFMGBYtHPPEXJMM!HPPEXJMMFVTL tosť ani zložitosť. Musíme sa otvoriť koncepcii talentu a vidieť ďalej, za Ing. Juraj Filin študijné výsledky. Žiaľ, školy majú stále sklon sústrediť sa na úzku ideu šéfredaktor a konateľ spôsobilosti – na akademickú prácu. mMJO!HPPEXJMMFVTLtSFEBLDJB!HPPEXJMMFVTL Potrebujeme talenty pre vyššie vzdelávanie, ale aj pre oblasti odbor- tel.: 0907 78 91 64 ného vzdelávania a prípravy. Takisto pre umenie a šport, pre službu ľuďom a pre inovácie – potrebujeme talenty v disciplínach, ktoré mož- Mgr. Valéria Nagyová no ešte ani nemajú meno, ale ktoré budú okolo roku 2030 generovať obchodná riaditeľka milióny pracovných miest. OBHZPWB!HPPEXJMMFVTLtWBMFSJBOBHZPWB!HNBJMDPN tel.: 0911 80 70 10 Aké zručnosti by mali vzdelávacie systémy poskytovať a na aký účel? Niekto by mohol povedať, že sa treba zamerať na zamestnateľnosť, a teda na technické znalosti, dôležité pre konkrétne pracovné miesta či odvetvia. Ale čo základné zručnosti, ako sú kultúrna a občianska www.goodwill.eu.sk gramotnosť, tvorivosť, schopnosť spolupracovať a riešiť problémy, vy- trvalosť, zvedavosť, sociálne povedomie? Myslíte si, že to je pridlhý, eklektický a náhodný zoznam? V skutočnosti som pomenoval niektoré z 20 kľúčových kompetencií pre toto storočie, ako ich identifikovalo tohtoročné Svetové ekonomické fórum. Sú to zručnosti, ktoré hľadajú Rozširujú: veľmi relevantní zamestnávatelia! A tento zoznam prierezových zruč- LK Permanent, Mediaprint-kapa Pressegrosso, a. s., ností vysiela jasný signál: zamestnávatelia chcú angažovať mladých Slovenská pošta, a. s, a súkromní distribútori. Časopis sa distribuuje ľudí, ktorí si uvedomujú svoj talent, majú v neho dôveru a sú pripravení na konferencie, do hotelov, VIP akcie. Distribúcia directmailingom rozvíjať ho na pracovisku aj mimo neho. – súkromný sektor, verejná správa a neziskové organizácie Ďalším významným faktorom, ktorý pomáha využiť talent väčšiny ľudí, a inštitúcie. Časopis na stiahnutie aj na Apple iPadTM je vzdelávanie pre podnikanie. Je dôležité naučiť mladých, ako sa Predplatné: chopiť príležitostí, ktoré im ponúka ich špecifický talent. Podnikateľ- Predplatné: 10 € ročne (min. 6 čísel vrátane poštovného) ské vzdelávanie je veľmi potrebné pre budúci úspech Európy, inova- Objednávky na predplatné: [email protected] tívnosť a konkurencieschopnosť. Nemyslím tu iba na zručnosti alebo vedomosti o tom, ako rozbehnúť a riadiť firmu. Mám na mysli širšie Grafické vyhotovenie: spektrum podnikateľského ducha a prístupov, ktoré umožňujú jednot- 1BUSJL4MBäBOTLâtwww.slazanski.com livcom, aby sa im darilo meniť svet a pomáhať urobiť ho lepším miestom Tlač: prostredníctvom ich ideí – a to na ktoromkoľvek pracovnom mieste FABER, s. r. o., Bratislava a v akejkoľvek oblasti života. Obrázok na na titulnej strane je k článku na s. 12 – 15. Použité sú motívy z obrazu Alexeja Vojtáška Nehybná hybná sila. Autorské práva vyhradené. Rozmnožovanie, spracovanie a šírenie diela – textu, fotografií, grafov, a to v jednotlivých prípadoch alebo v celkoch – je možné len so súhlasom vydavateľa a s uvedením zdroja. Niektoré inzeráty neprešli jazykovou úpravou. Za obsah inzercie zodpovedajú inzerenti. Redakcia si vyhradzuje právo na úpravu príspevkov. Nevyžiadané rukopisy nevraciame. Za správnosť textov sú zodpovední autori. .POJUPSJOHUMBčFQPTLZUVKFTPTÞIMBTPNWZEBWBUFĔBTQPMPčOPTě/FXUPO.FEJB Tibor Navracsics B4MPWBLJB0OMJOF/JFLUPSÏčMÈOLZTÞQSÓTUVQOÏOBXXXBCDSFLMBNBTL GW16091005 Ä eurokomisár pre vzdelávanie, kultúru, mládež a šport Toto číslo vychádza 16. 9. 2016 s poradovým číslom 4. (z vystúpenia na Konferencii o podpore a rozvoji talentu, Bratislava, september 2016) 3 OBSAH Krízový manažér je ten, čo musí rezať a nedbať na výkriky Musí riešiť situácie, ktoré sú bežnými metódami väčšinou neriešiteľné; od bežného manažéra sa líši asi ako lekár na ARO od praktického lekára. Hovorí o tom Petr Karásek, ktorý sa o. i. pričinil o znovunaštartovanie podniku Tatra Kopřivnice. 1 2 Ekonomika a spoločnosť Životné prostredie 31 Konektivita a big data naberajú explozívne tempo 6 Ľudia by mali byť v Európe 16 SR chce byť lídrom v prechode na prvom mieste na zelené hospodárstvo Energetika 8 Čínska biliónová príležitosť 17 Triedenie nápojových obalov 33 Inteligentné využívanie energií po novom 10 Firmy a manažéri opatrne veria Priemysel v rast Obchod a marketing 23 Strojársky veľtrh bude najväčší Podnikanie 24 Zákazník odmieta byť piatym za posledných päť rokov kolesom na voze 12 Krízový manažér je ten, čo musí 34 Industry 4.0 je viac ako iba ďalšia rezať a nedbať na výkriky 26 Firemný blog: robte ho poriadne automatizácia Rozhovor s Petrom Karáskom alebo vôbec Čoraz obľúbenejší marketingový nástroj 14 Záchrana Tatra Trucks v réžii Doprava a logistika krízového manažéra 28 2016: nové pravidlá pre e-shopy 35 VRM: inovatívny exportér, ktorý šíri dobré meno Slovenska 18 Výrobné firmy v SR zamestnávajú Informačné a komunikačné viac cudzincov technológie 36 Európska a globálna logistika 19 Poistenie majetku nie je luxus, v Dunajskej Strede ale potreba 29 Online nakupovanie O skupine cargo-partner a jej aktivitách a kybernetické riziká 20 Vaškovičová: Vzájomný rešpekt 37 Dunaj – významná dopravná prináša úspech 30 Nastáva doba UHD tepna Európy Krištáľové krídlo je tu už 20 rokov 31 Samsung Galaxy Note7 prekonáva 22 Ako zarobiť na veľtrhu: 5 krokov limity 4 OBSAH Trendy a výzvy európskej logistiky Európska a globálna logistika v Dunajskej Strede Nové trasy prepravy tovarov obchádzajúce Ukrajinu, sankcie aj rozvoj e-commerce – to sú výzvy, ktorým čelia logistickí operátori. 36 38 Zákazník odmieta byť piatym kolesom na voze Jeho očakávania formujú skúsenosti s najrýchlejšími a najflexibilnejšími segmentmi, vysvetľuje Marian Timoracký. 25 38 Trendy a výzvy európskej Stavebníctvo a reality 59 Strážme si príjem cukrov! logistiky 48 Využitie prostriedkov 60 Trápia vás bolesti chrbta? 40 Roboty ako doručovací kuriéri zo stavebného sporenia je široké 61 Udržiavajte mozog a myseľ Automobily 48 Realitný trh: Bratislava dominuje v kondícii 42 Budúcnosť šoférovania bez 49 Budovy sa u nás zatepľujú už 25 Potraviny šoféra sa začína rokov Veľké firmy už riešia autonómne vozidlá 62 Naše agroprodukty má podporiť Cestovný ruch marketingový fond 43 Autopriemysel: zmeny v certifikácii 50 Slovensko zvládne aj veľké 63 Správne urobený burger je zdravé kongresy jedlo Financie 52 CR na Slovensku: kvalita 64 Stále viac nás zaujíma, čo pijeme 44 Prichádza Banka 3.0 sa zlepšuje, treba jej ešte pomôcť 65 Kvalitné, zdravé a funkčné 45 Na kvalite bývania záleží 56 Dovolenka na severe je čoraz potraviny Úvery od Wüstenrot stavebnej populárnejšia sporiteľne Cestovateľ Jozef Zelizňák Štýl 46 Stavebné sporenie je stále Zdravie 68 Magické odtiene sveta a života atraktívne. Prečo? v tvorbe Alexeja Vojtáška 57 Zdravie i relax 47 Aj vy si môžete dopriať lepšie Čo ponúkajú české kúpele bývanie Vzdelávanie Pomôže ponuka Prvej stavebnej 58 Biologický verzus papierový vek 72 Ďalšie vzdelávanie sporiteľne a profesionálny rast 5 EKONOMIKA A SPOLOČNOSŤ Ľudia by mali byť v Európe na prvom mieste Tá istá nespokojnosť, ktorá bola motorom brexitu, je na vzostupe naprieč Európou. To naznačuje, že tvorcovia politík stratili zo zreteľa hlavný cieľ európskeho projektu: zabezpečiť blahobyt všetkých Európanov. Prvá Správa OSN o ľudskom rozvoji z roku 1990 to vyjadrila výstižne: „Ľudia sú skutoč- ným bohatstvom národa.“ Najlepšia cesta, ako zužitkovať kapitál tvorený obyvateľmi kra- jiny či regiónu, vedie cez sociálnu spravodli- vosť. Amartya Sen vo svojom uznávanom die- le „The Idea of Justice“ dospel k záveru, že naozajstná sociálna spravodlivosť si nevyža- Práve takéto myslenie je za súčasnou zme- všeobecne považované za silnú dekádu duje rovný prístup k všetkým, ale skôr nerov- sou politík v Európe, kde sa fiskálne šetrenie v raste, sa javili oveľa horšie; kým 90. roky, ný prístup v prospech chudobných a najviac kombinuje so „štrukturálnou reformou“, čo považované za dekádu nízkeho rastu, vyze- znevýhodnených. znamená menej výdavkov na sociálnu zá- rali oveľa lepšie. chrannú sieť a menej
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