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Pokemon’ Llega a Las Empresas La Unión Del Mundo Real Y El Virtual Es Mucho Más Que Un Juego, Como Lo

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Pokemon’ Llega a Las Empresas La Unión Del Mundo Real Y El Virtual Es Mucho Más Que Un Juego, Como Lo ecnología Entrevista T Presidente de Sony Europa | P10 IFA 2016 igital Todas las novedades, D marca a marca | P14 elEconomista Motor Revista mensual 21 de septiembre de 2016 | Nº 37 La conducción más inteligente | P30 La tecnología de ‘Pokemon’ llega a las empresas La unión del mundo real y el virtual es mucho más que un juego, como lo demostrará Intel con su proyecto ‘Alloy’| P4 GETTY & EE No lo pierdan de vista Edita: Editorial Ecoprensa S.A. Presidente de Ecoprensa: Con ustedes, Alfonso de Salas Vicepresidente: Gregorio Peña su próximo Director Gerente: Julio Gutiérrez Relaciones Institucionales: Pilar Rodríguez ‘mayordomo’ Subdirector de RRII: Juan Carlos Serrano Se llama ‘Amazon Echo’ y en breve llegará a Europa por unos 180 Director de elEconomista: Amador G. Ayora euros. Se trata de un asistente Coordinadora de Revistas virtual para el hogar que pretende Digitales: Virginia Gonzalvo Director de Tecnología: Antonio facilitar la vida de las personas. Lorenzo (@antoniolorenzo) La inteligencia artificial y el Diseño: Pedro Vicente y Elena Herrera reconocimiento de voz permitirán Fotografía: Pepo García a los usuarios disfrutar de un Infografía: Nerea Bilbao Redacción: Carlos Bueno, Fabián ‘mayordomo’ poderosamente Cabello y Daniel Yebra eficaz y ‘sabelotodo’. Síguenos en @eETecnologia [email protected] [email protected] EE Índice 4 10 14 30 40 52 Portada Entrevista IFA 2016 Motor Tendencias Videojuegos La realidad virtual y El presidente de Sony Recorremos la principal Las compañías del motor se Facebook, Apple y Google Toda la emoción del la realidad aumentada se Europa reconoce que han feria tecnológica de Europa alían con las tecnológicas quieren adentrarse en el mundial de la Formula 1, de mezclan para multiplicar perdido mucho el tiempo para mostrarle todas las para avanzar en la negocio bancario. Ya tienen la mano de Codemasters y las posibilidades haciendo uniformes novedades marca a marca conducción autónoma licencia en algunos países para la última generación editorial Objetivo: reducir a cero los accidentes de tráfico olo durante el año pasado, murieron en las carreteras españolas 1.126 personas, según cifras de la Para cuando S Dirección General de Tráfico (DGT). Este mismo organismo constata que durante 2015 hubo 17 días en los acabe este que no se produjo ningún siniestro mortal. Se trata de un mínimo histórico, pero la batalla no terminará hasta que año, ya no se reduzcan a cero estos accidentes. No en vano, hablamos de la primera causa de muerte evitable. ¿Por qué no hacer que esos 17 días sin fallecidos en las carreteras se conviertan en 365? La tecnología se ha puesto habrá manos a la obra. Las compañías de automóviles son ya parte indiscutible en cualquier feria de tecnología. Como circulando explicamos en un reportaje de este número, son numerosas las alianzas que se han establecido entre ambos en todo el mundos. En la actualidad, puede decirse que los vehículos que salen a la venta incluyen ya de serie más sensores y chips que cualquier otro producto tecnológico, de los smartphones a los ordenadores... mundo 21 Navigant Research prevé que en el año 2035 haya más de 85 millones de automóviles autónomos circulando millones de por el mundo. Es cierto que el último escalón en esos desarrollos es esa conducción autónoma. También es la vehículos que llena más páginas de periódicos, el tema que más interés suscita, alimentado por la ciencia ficción y el ideal inteligentes de ciudad del futuro que todos hemos imaginado alguna vez. Sin embargo, en ese proceso, iremos incorporando aplicaciones, herramientas que harán de la conducción algo mucho más seguro que en la actualidad. Según datos de la consultora KPMG y del barómetro de consumidores de Google, para cuando acabe este año ya habrá más de 20 millones de coches inteligentes circulando, cifra que se elevará a 50 millones en 2018 y alrededor de 380 millones en 2021. Esa inteligencia será la que permitirá ir reduciendo la cifra de siniestros. El camino no será fácil; afectará a cambios en la regulación, también requerirá actualizar las condiciones de las aseguradoras, dilucidar responsabilidades en caso de percances y, sobre todo, avanzar mucho en inteligencia artificial y machine learning. Son muchos los retos, pero el objetivo es grande y todos los esfuerzos que se hagan por reducir la cifra de víctimas merecerán la pena. 3 reportaje LA TECNOLOGÍA DE ‘POKEMON’ AL SERVICIO LAS EMPRESAS CARLOS BUENO Intel estrenará el ‘proyecto Alloy’ en 2017 para conectar el mundo real con el universo virtual. Se trata de un nuevo concepto: la realidad unificada, que permitirá un amplio espectro staremos yendo demasiado lejos con la realidad revolucionaria tecnología. Sin embargo, es cierto que de aplicaciones más E virtual? No hay empresa tecnológica que no tenga habrá ocasiones en las que nos apetezca o interese la mirada puesta en esta nueva forma de acercarnos a lo allá del ocio enfrascarnos en un mundo paralelo totalmente inventado, que nos rodea y disfrutar de contenidos de vídeo e imagen sobre todo si pensamos en videojuegos, cine o animación. en 360 grados. El listado es largo: Oculos, Samsung, Sony, LG, En este contexto, las VR Playstation de Sony -que salen a la HTC, Huawei, Microsoft, Nokia, Ericsson, Facebook, Google... y venta en octubre- tienen un posicionamiento muy claro, pensando las que llegarán. en las 40 millones de jugones que ya han comprado la PS4. Sin Hasta el momento, se ha demostrado que la experiencia inmersiva embargo, si queremos que la realidad virtual tenga vida más allá de esas atrapa a los usuarios: no hay más que ver las colas que se forman en las ferias experiencias inmersivas, igual es necesario empezar a manejar otro concepto: el cuando un expositor incluye una demostración de esta emergente y de la realidad fusionada (merged reality). 4 reportaje ¿Qué entendemos por realidad fusionada? “Se trata de mezclar el mundo real con el virtual, multiplicando las posibilidades de lo que podremos vivir en 360 grados”, explica el consejero delegado de Intel, Brian Krzanick. Lo hizo días atrás, en el Intel Developer Forum celebrado en San Francisco, al que tuvimos oportunidad de asistir. Ante más de 6.000 desarrolladores, analistas y periodistas, Krzanich sacó pecho presentando el proyecto Alloy, una plataforma abierta creada desde cero que pondrá a disposición de los desarrolladores a mediados de 2017. Gracias a las cámaras Intel RealSense que el casco lleva incorporadas, no necesitaremos instalar sensores o cámaras por la habitación. Podremos compaginar ambos mundos, eliminar cualquier barrera entre ellos, multiplicando las posibilidades -muchas de ellas aún por descubrir e inventar- de esta emergente tecnología. Todo eso es la realidad fusionada. Durante la presentación de este prototipo, Krzanich no dudó en compararlo directamente con la propuesta de realidad virtual que hasta ahora está acaparando más elogios, Vive de HTC. Sosteniendo uno de ellos, despreció que necesite sensores de situación para marcar el territorio y un mando para cada una de las manos, aparte de las consabidas gafas. “Demasiado aparatoso”, se le oyó decir. Alloy presume de ser un todo en uno. Habrá que esperar a la segunda Para emular a la mitad del próximo año, cuando Intel ofrecerá en abierto el hardware de Alloy y también API para el ecosistema. A partir de ahí, serán los desarrolladores los princesa Leia de ‘La encargados de generar contenidos, ideas, y nuevos proyectos de realidad virtual Guerra de las Galaxias’ con la estructura de Alloy. El sistema reconocerá nuestras propias manos y a las personas que tengamos Skype y demás herramientas profesionales de cerca y con las que necesitemos interactuar. También podremos ver barreras videoconferencia han ahorrado hasta el momento físicas de cada entorno, como las paredes, para evitar que choquemos. Así no innumerables viajes de negocios. El desarrollo de estas perderemos de vista las referencias con el lugar en el que nos encontramos. aplicaciones ha coincidido con un momento económico en el Esta realidad unificada enlaza la realidad virtual con la real así como con que las compañías -y los directivos- han agradecido mucho ese la aumentada del exitazo Pokemon Go. El videojuego de Nintendo se recorte en el presupuesto de viajes. Las videoconferencias son ha convertido en todo un fenómeno de masas, en el tema de ya rutina y forman parte de nuestra agenda. Para cuando conversación del pasado verano y en la nueva afición de pequeños prosperen las iniciativas en las que están trabajando Microsoft, y mayores. “¿Habrá por aquí algún Pokémon?”, oíamos decir Intel y demás compañías como Cisco, Ericsson... estaremos en mientras recorríamos cualquier lugar turístico. Su principal baza condiciones de emular a la princesa Leia de ‘La Guerra de las ha sido esa capacidad para introducir elementos irreales en la Galaxias’. La escena en la que pedía auxilio a Obi-Wan Kenobi realidad. En este caso eran las extrañas figuritas de Pikachu y convertida en holograma será visto como algo normal. Para compañía. Pero esa misma tecnología de realidad unificada Primer diseño de las hacerlo posible y garantizar esas comunicaciones, no solo es gafas de realidad fusio- puede ayudar a un profesor en un aula a explicar a sus nada ‘Alloy’ de Intel. necesario desarrollar estas herramientas, sino que evolucionen alumnos los diferentes hábitats, cómo funcionan determinadas EE las redes hasta el 5G (año 2018 como mínimo). reportaje máquinas, observar esculturas o monumentos... También en la medicina un doctor podrá mostrar mejor a sus pacientes con recreaciones la intervención a la que va a ser sometido... Esos mismos doctores podrán -a través de esta nueva realidad unificada- ayudar a otros colegas a distancia en operaciones... Un ingeniero será capaz también de dirigir un proyecto a miles de kilómetros ajustándose unas gafas que le trasladen en tiempo real a la obra... O incluso un operario podría controlar una maquinaria a distancia..
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