A Museum for Gravesham?
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A MUSEUM FOR GRAVESHAM? A feasibility study for Gravesham Borough Council prepared by Pat Astley-Cooper & Val Bott October 2010 A MUSEUM FOR GRAVESHAM? – A Feasibility Study Contents 1.0 The Brief and the Process 2.0 The Context: Policies, Stakeholders and Current Provision 3.0 Collections and storylines 4.0 Location 5.0 Defining a museum for Gravesham 6.0 Costs and sources of funding 7.0 Practical partnerships 8.0 Governance 9.0 Next steps Appendix 1 Consultation interviews Appendix 2 Analysis of Residents’ Panel Questionnaire Survey Appendix 3 Desirable Spatial Relationships within the Museum Appendix 4 Sources of information Cover illustrations (from top ) Northfleet hoard, 1000BC (WG1712-20), silver Anglo Saxon cross from Pelham Street (1839,0319.1),14 th century tile, Northfleet (BM no to follow), Gravesend waterfront A H Thompson, early 19 th century (GBC Civic Collection), 18 th century watchmaker’s paper (1958,1006.2510), wooden fashion doll, about 1830 (GBC collection), Victorian Rosherville Gardens season ticket , (MG.716) A museum for Gravesham? a feasibility study Pat Astley-Cooper & Val Bott, October 2010 1.0 The Brief and the process 1.1 In February 2010 Gravesham Borough Council commissioned a Feasibility Study to consider a potential Museum for Gravesham. Two independent consultants, Val Bott and Pat Astley- Cooper, were appointed to undertake the work. The research and consultation was completed in May 2010; the final text of the report was completed in October . 1.2 The Council required the Feasibility Study to assist in deciding the following questions: • is there a need for a Museum for Gravesham? • are there sufficient artefacts of appropriate quality for a museum? • where might such a museum be located? In addition the Study was intended to advise and make recommendations upon the appropriate scope and scale for a local museum and to provide indicative capital and revenue costs to aid the Council in its decision making. 1.3 A programme of research and consultation was agreed and the following work has been undertaken as a result: • desk research into council policies and statistics, the Kent museums community, Gravesham’s history, collections of artefacts and images and potential story-lines • consultation with stakeholders and potential partners, either face to face or by telephone • a survey of the Borough’s Residents Panel by questionnaire, • an initial assessment of the collections currently held by the Borough Council and the local societies • visits to Towncentric, The Chantry Heritage Centre and New Tavern Fort, and • an exploration of Gravesend and Northfleet, considering potential locations . 1.4 Following this phase of the work, we presented the outcomes to the steering group of officers and council members. In summary, we reported finding • a substantial and enthusiastic response to the survey, suggesting that there is a real demand and support for a local museum from the community, • clear support for a lively and attractive presentation of the history of the area for local residents, schools and visitors to the area, with potential to contribute to the local economy, • significant collections held by various bodies which may be available for loan and a small collection of good quality items belonging to the Borough Council itself, suggesting that a museum could succeed on a sufficient scale to attract tourists, • some difficulty in identifying an existing building to house such a museum but a clear message that it should be located in the centre of Gravesend and make use of the opportunities offered by planned regeneration and development in the town, • a lack of expertise and capacity to take on such a big project in the small team managing heritage services, which must be remedied if the project is to succeed, and • the need to decide upon an appropriate form of governance for such a museum. 1.5 We have considered the outcomes of this research and the consultation process against the pattern of provision in neighbouring districts and the need to define what a Museum A museum for Gravesham? a feasibility study Pat Astley-Cooper & Val Bott, October 2010 for Gravesham might be and do. We have provided information on sources of potential capital funding, on likely sources of revenue funding including earned income, and on sustainability, to help the Council make a decision about creating such a museum. 2.0 The Context : Policies, Stakeholders and Current Provision Formal responsibility for aspects of Gravesham’s heritage lies with Gravesham Borough Council, Kent County Council and English Heritage. In addition, local groups have contributed substantially to the interpretation of its history. Though The Chantry opens only in the summer and the Old Town Hall Museum has closed, the Residents’ Panel Survey revealed considerable enthusiasm for local history in the Borough. The creation of a museum offering attractive exhibits, with strong community and education programmes, would respond to local demand and could make a considerable contribution towards fulfilling Gravesham Borough Council’s policies for community identity, regeneration and tourism development. 2.1 A Place of Choice – the Gravesham Corporate Plan 2008/11 2.1.1 The Corporate Plan defines key aims and aspirations for the Borough; those which lie within the areas of Business and Regeneration and of Communities, provide the essential context for this Feasibility Study. Amongst other things the Plan seeks to • maximise the use of the Borough’s cultural assets for both residents and visitors • foster vibrant and cohesive communities, in part through an outdoor festival programme • secure the long-term viability of Gravesend Town Centre • maximise regeneration opportunities for the benefit of existing and new communities • raise the profile of tourism and develop a stronger tourism market, and • invest in the future of Gravesham through work with its youth, in part through inter- generational activities bringing young and old together. 2.2 Other policies and strategies 2.2.1 The Borough’s Cultural Strategy 2008-12 was prepared with the aim of building upon a 2003 Kent Thameside Cultural Strategy , agreed jointly with Dartford Borough Council, from which little seems to have emerged in heritage terms for Gravesham . The borough’s Cultural Strategy recognises “Gravesham is uniquely positioned to maximise the benefits of a truly historic heritage quarter and stunning waterfront”. 2.2.2 The Gravesham Tourism Strategy 2009-12 offers a stronger vision, confirming the significant contribution tourism is already making to the local economy (almost £100m generated in 2006) and the value of the award-winning Towncentric. It identifies as short- comings the absence of a specific, possibly commercial, attraction to draw in visitors and the lack of good quality accommodation and restaurants. It sees famous people like Pocahontas, Charles Dickens and General Gordon as having potential to attract visitors, along with the area’s significant Thames-related history but, in practice, it is not easy for an outsider visiting the area to make the local links with these individuals. A museum for Gravesham? a feasibility study Pat Astley-Cooper & Val Bott, October 2010 2.2.3 The Tourism Strategy sensibly sees the wide range of things which visitors might enjoy – rural landscapes and Gravesend’s townscape, the Thames, the scattering of attractive villages and historic buildings – as a strength to be promoted. It points to future opportunities for strengthening what Gravesham offers, including vastly improved transport links, Mark Wallinger’s White Horse sculpture at Ebbsfleet, the redevelopment of Gravesend’s heritage quarter, the potential for attracting cruise liners to the river front and a possible Dickens bicentenary celebration in 2012. 2.2.4 Gravesham Borough Council values, interprets and already promotes its heritage. It recognises that the time is now ripe to develop a strong Heritage Strategy which would consolidate and make more coherent what it offers. Such a strategy will embrace the movable (collections) and intangible (memories, stories and skills) heritage as well as buildings and landscapes. It will provide the basis for more formal agreements in regard to its work with local heritage volunteers. The adoption of such a strategy and the develop- ment of more formal partnerships would be of considerable value in positioning a new museum service in the local economy and in preparing applications for external funding. 2.2.5 An attractive and distinctive Museum for Gravesham could play a very significant role in helping fulfill the vision which would result from bringing these elements together: • it offers the potential to be the specific attraction which draws people in, contributing to both the regeneration agenda and the development of the tourism market • it would provide a long-term means of strengthening local identity for existing communities and create a sense of place for the many new residents likely to move into Thames Gateway developments • it would offer special opportunities for bringing old and young people together, and • it would also provide a strong sense of what “Gravesham Borough” comprises, building upon the success of Towncentric in the last decade. 2.2.6 Furthermore it would attract new audiences for the Borough’s heritage – and foster a new generation of volunteer supporters to share that heritage with those new audiences – by presenting dramatic and lively story-lines built around major local themes over several millennia. It has the very special potential of offering genuine inter-generational work for young and old working together on historical projects and acting as ambassadors for Gravesham’s rich heritage. 2.3 Care for and Management of Gravesham’s heritage 2.3.1 Gravesham Borough Council has been promoting the heritage of its area for some years through a series of leaflets, guided walks, information panels and a web-site, under the brand name Discover Gravesham. In addition, there has been investment in historic buildings and landscapes, such as the Gravesend High Street Heritage Quarter, the New Tavern Fort and Riverside Gardens Leisure Area, and the Darnley Mausoleum.