Universität Heidelberg

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 Urban Space

The Creative Economy

 Advertising  Architecture  Arts and antique markets  Crafts  Design (or communication design)  Designer Fashion  Film, video and photography  Software, computer games and electronic publishing  Music and the visual and performing arts  Publishing  Television  Radio (DCMS 2006) China·Shanghai 1 UK2 Germany3 US4 Singapore5 R&D Advertising The core sectors of Core copyright IT and Software Services the cultural industries industry design, product Architecture industries Advertising and packaging design, IT Advertising, and software design, Art and antiques publishing industries Collecting societies, Broadcasting Media advertisement and design, market film industries, music, Film and video, Music, craft visual and performing Performing arts, • Crafts arts, journalists / news Publishing, Software, Architecture & Design agencies Television and radio, Interior, Graphics and Design Visual and graphic art Fashion Design architectural design, urban museum shops, arts design and planning, Fashion exhibitions retail trade Interdependent Architectural Services landscape design, of cultural goods copyright industries • upholstery design Film and video architectural offices Arts/Antiques Trade, design industries, Blank recording Crafts Culture Media Music material, Consumer The new creative electronics, Musical Performing Arts literature and art creation, Performing arts sectors instruments, Paper, • publishing, journalism, Photocopiers, Cinema Services music and performing arts, Publishing Advertising photographic Media (TV, Film, Radio), equipment Photography network medium Software manufacture of software/games Partial copyright Industrial Design Advisory Planning Television and radio industries •

marketing service, Video and computer Architecture, Clothing, consultation service, games footwear, Design, exhibition and conference Fashion, Household service goods, Toys

Fashion Consumption • fashion design, entertainment, sport, wedding design, photography

Sources: 1) SCIC (Shanghai Creative Industry Center), http://www.creativecity.sh.cn ; 2) DCMS (UK Department for Culture, Media and Sport), 2006; 3) German Commission for UNESCO, 2007; 4) WIPO (World Intellectual Property Organization), 2003; 5) Singapore Ministry of Trade and Industry, 2005. 25,00 23,10 40%

20,00 16,81 30% 28,58%15,08 15,00 22,79%11,41 20,83% 20% 10,00 8,46 5,96 6,71 15,60% 11,42% 10% 5,00 9,54%

0,00 0% 2004 2005 2006 2007 2008 2009 2010 Added value of creative industries in Shanghai ($ billion) Annual growth rate

2.000 9,17% 10% 7,45% 7,63% 1.600 6,94% 8% 6,11% 5,94% 6,38% 1.200 6% 1687,242 800 1504,645 4% 1249,457 1406,994 1057,163 400 807,242 924,755 2%

0 0% 2004 2005 2006 2007 2008 2009 2010 GDP (billion RMB) GDP share of creative indudstries Today

West Nanjing Road in 1930s

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：：

Attractive rent price

Policy initiatives

Building image Galleries and studios

Contemporary art

Tongji University

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• 5

4 postivechanges 3

0 Negative Changes Negative Architecture Environment of Environment of Street Landmark and -1 style public space community advertisement public art work and slogan -2

residents not in creative industry districts residents in creative industry districts

N=36 N=32 Gentrification Pulling High-end community in central city New middle class

segregation of social class

Displacement New apartments in suburban Pushing regions Low-income working class

100% Avant-garde 80% Innovative 60% 75% 98% 97% 40% Ordinary 20% 25% Conservative 0% 2% 3% visitors residents not residents in Rigid in creative creative industry industry 0% 20% 40% 60% districts districts

no yes

residents in creative industry distrcts residents not in creative industry districts 

 Thank you for your attention