Air Cargo Innovation Challenge by Lufthansa Cargo

16 ServicesAir in Cargo Logsitics Innovation Lufthansa Callenge Cargo Case Studies - An openinnovation contestplatform by LufthansaCargo Air CargoInnovation Challenge https://innovation.lufthansa-cargo.com • • • • • (on therightside) The winnerofthecontestwithDr.Otto 4 ResultingProjects 2,824 Comments 2,028 Evaluations 416 Members 250 Ideas great amountofnew customer insights. Many participantshave specifi c interests inthetopicandthuswere abletoprovide a opportunity togatherfresh views andsuggestions on theissue from peopleworldwide. the airline’s services. logistics This crowdsourcing initiative offered Lufthansathe launch apubliconlinecontestas a fast, effective way tocollect ideas onhow toimprove wanted tofind andimplementnew aninnovative approaches.The company decidedto To handlethegrowing demandandsecure customersatisfactionLufthansa Cargo services are neededtomaintainaleadingpositioninthemarket. of freight andpostannually, butcompetitionisfi erce andcutting-edgeproducts and is a leading company in the air cargo industry transporting more than 1.9 million tons to find means to approach these problems and provide viable answers. Lufthansa Cargo serviceshasalsogrowndemand forlogistics dramatically. Therefore companieshave technologiesWhile logistics andprocesses have improved dramatically inrecent years, The Challenge–Finding New, Actionable Ideas innovative, andsustainablesolutionsforlogistics. sourcing, worldwide trade, andonlinesales. These factors enhancetheneedfornew, further increases. Reasonsforthegrowth include, amongothers, risinginternational In thepastyears demandforfreight hasgrown strongly andtrend prognoses predict Contest Platform The Success–Innovative Solutions Challenge”. HYVE’s IdeaNet Lufthansa chose HYVEasapartnerforthe “Air Cargo Innovation departments, bothtechnical andoperative. qualifi ed juryincludingexecutive managers from different selection ofthebestevaluated andmostpromising ideastoa At theendofcontest, theinvolved expertspresented a innovative idea, ablast–proof luggage container. fi nal winnerofthecontest–even submittedaprototype ofhis ideas furtherleadingtohighqualityresults. Oneuser–the contestants andmotivated themtowork andelaborate ontheir experts proved tobehighly appreciated by theLufthansaCargo and commentedonthesubmittedideas. The involvement of company whointeracted withtheparticipantsonplatform Additional value was created by integrating expertsfrom the and enhanceideastogether. IdeaNet ideas aswell asdiscussandevaluate ideasofothers. HYVE contest provided participantswithaneasyway tosubmittheir the Crowd from allover the World The Solution–Innovating Together with due tosecurityissues. products, amarket which hasnotbeenaccessibleforthemyet enable air cargo companies to transport explosive materials and The winningsubmission, ablast –proof luggage container, will fl – frequent yer miles. in afl Miles&More ight simulator andbetween 5,000-25,000 Furthermore, theprizepackages includedatraining session present theirideasinfront ofmemberstheexecutive board. Lufthansa Cargo’s headquartersinFrankfurt where they could and mostactive participantswere reward withaninvitation to the expertiseofparticipantsandqualityideas. The winners new innovations. Jury members andexpertswere impressed by to existingprocesses andproducts, otherswere ground-braking, While someideassuggestedonly slightchanges orimprovements The generated ideaswere asdiverse asthecontest participants. more than2000evaluations. visitors from 102countriesleadingto250submittedideasand Challenge” platformgenerated traffi c from more than12,252 Within aperiodofthree months, the “Air Cargo Innovation ® engaged participantstocollaborate inorder todevelop The Winningidea:ablastproofluggagecontainer ® astechnology platformforthe +49.89.189.081-436 Ihttp://www.hyve-community.net Contact person:Daniel [email protected] HYVE Innovation CommunityGmbH Contact us: “A virtual conferencetablewhere LufthansaCargo meets cargo according totime, costs andexpectedcarbonemission. booking systemthatletscustomerschoose theroute oftheir The secondwinner, called my“Navigate cargo”, isaninnovative approach. Iamlookingforward toourjurymeetingand customers, expertsisagreat universities and logistics Dr. Andreas Otto, MemberoftheBoardProducts the many new goodideasthatwillhelptorealize innovations withinourindustry.” https://innovation.lufthansa-cargo.com and Sales Awarded idea“navigatemycargo” © 2012

ServicesAir in CargoLogsitics Innovation Lufthansa Callenge Cargo 17 Case Studies