JULY 2010 MILLION-CASE SELLERS Millionaires 2010 THE DEFINITIVE RANKING OF THE WORLD’S BIGGEST SPIRITS BRANDS Contents/Introduction Shutterstock Supplement Editor David Longfield Contents +44 (0)1293 590045 5-6 market overview, euromonitor
[email protected] The analyst’s assessment of the global Big brands Managing Editor Christian Davis backdrop to the spirits market in 2009 +44 (0)1293 590047 9-12 Full listing
[email protected] Nos.1-162: which brands lie where take the pain News & Website Editor Lucy Britner 15-16 Chart toppers +44 (0)1293 590046 The world’s top performing spirits n those markets seriously affected by the 2008-9
[email protected] brands, in terms of volume recession (the “global” description being objected to Production Editor Jaq Bayles 19-21 Fastest growing vehemently by countries such as Brazil), millionaires of +44 (0)1293 590048 How the momentum swung from the the dollar variety have been keeping themselves a little
[email protected] Internationals to the Locals last year Imore to themselves in the past 12 months. Designer Neal Honney 22-25 Whiskies Conspicuous consumption has been put firmly on the Advertisement Manager Justin Smith 27-30 Vodka backburner, with the result that sales of luxury brands +44 (0)1293 590041 33 rum & Cachaça across all sectors have suffered, with some insider estimates
[email protected] 34 Cognac & Brandy reckoning the sector to be as much as 20% down. Senior Sales Executive 35 soju & shochu Authenticity, provenance, traceability, Fairtrade, Carmen Poel Francesch 37-38 other categories environmentally friendly, socially responsible..