2009 Q1 Sales
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2009 Q1 sales 1 Change in sales Q1 2009 Sales (€ millions) (€ millions) (**)Breakdown of forex impact (*) Breakdown of forex impact Net sales Poland €(13.9)m Poland €(29.6)m Florida Distillers €3.0m -27.2 Florida Distillers €3.0m Russia+Ukraine €(0.7)m 265.9 Russia+Ukraine €(0.7)m (-10.2%) -46.3 (-17.4%) -11.5 166.4 (-6.9%) -21.0 192.4 (-12,7%) 133.9 -27.6% -19.6% Q1 2008 Forex Organic at Q1 2009 Q1 2008 Forex Organic at Q1 2009 impact* unchanged impact** unchanged Forex Forex ¾ Forex impact: 1/3 of the Q1 sales decrease ¾ Impact of the global economic crisis ¾ Safeguard procedure: reduction of financial resources (Q1 sales are not audited) 2 Net sales: sales excluding excise duties Net sales breakdown Q1 2009 By region By product Lithuania 4,1% Spirits 2,8% Bulgaria 39,7% Poland 36,8% 39,6% 23,1% Wine France 12,6% Others * 16,7% 24,7% New Markets ** Distributed (Included USA = 12.6%) Beverages (Q1 sales are not audited) (*) Mostly USA Bulk alcohol (**) New markets: USA, Ukraine, Brazil, Turkey, Russia, Denmark… 3 Net sales: sales excluding excise duties Net sales by region Q1 2009 Net sales (€ millions) Net sales using the same scope of consolidation and exchange rate (€ millions) 166.4 166.4 145.4 133.9 -16.0 -0.3 +0.2 -5.4 -0.7 +1.1 (-4.4%) -27.6 -0.3 +0.2 -5.4 -0.7 +1.1 (-20.9%) (+7.1%) (-9.2%) (-4.0%) (+24.8%) (-35.9%) (-4.4%) (+7.1%) (-9.2%) (-4.2%) (+0.7%) -19.6% -12.7% Q1 2008 Poland Lithuania Bulgaria France USA Others Q1 2009 Q1 2008 Poland Lithuania Bulgaria France USA Others Q1 2009 (Q1 sales are not audited) 4 Net sales : sales excluding excise duties Ranking of the main Polish vodka distillers (% market share in volume) Brands DEC. 07 DEC. 08 MAR. 09 Sobieski Polska, Belvedere, France Sobieski, Zawisza,.. 25.8 22.6 20.5 CEDC, USA Zubrowka, Absolwent, Bols 29.2 26.9 26.3 Polmos Lublin, Oaktree Capital, USA Zoladkowa Gorzka 12.2 19.8 25.1 Wyborowa SA, Pernod Ricard, France (includ VS) Wyborowa, Lodowa,Luksusowa 13.4 13.1 11.4 Finlandia Polska, Oy Alko, Finland Finlandia 4.2 4.3 3.6 Polmos B Biala 2.8 2.4 2.2 Polmos Jozefow 2.8 1.5 1.2 ¾ Aggressive price policy from Polmos Lublin (Oaktree Capital) ¾ As a result, the market share has decreased for almost all other players over the period 5 (Q1 sales are not audited) Focus on Poland Q1 2009 Change in net sales (€ millions) +2.4 -13.9 (+3.1%) 76.9 (-18.1%) -16.0 (-20.8%) 49.3 -35.9% Q1 2008 Change in Forex Organic Q1 2009 perimeter Impact growth at unchanged Forex ¾ Half of the decrease due to forex impact ¾ Competitors’ price policy has an instant but temporary impact ¾ Q1 sales represent less than 20% of the full year sales 6 (Q1 sales are not audited) Focus on France Q1 2009 -9.2% 2.6 58.4 53.0 X 2.9 0.9 Q1 2008 Q1 2009 Q1 2008 Q1 2009 Net Sales Ebitda (€ millions) (€ millions) ¾ Reduction in non-profitable activities: decrease in Wine sales by 19.4% ¾ Increase in Wine gross margin ratio of 4 points compare to Q1 2008 ¾ Significant growth in spirits activity (sales up 4.8%) ¾ The subcontract for Pulco represents €5.4m in sales (vs. €6.2m) 7 Focus on Bulgaria & Lithuania Q1 2009 Bulgaria Lithuania +7.1 % -4.4% 3.5 3.7 5.8 5.5 Q1 2008 Q1 2009 Q1 2008 Q1 2009 Net Sales Net Sales (€ millions) (€ millions) ¾ In line with the 2008 positive trend ¾ Slow down mainly due to the global trade weakness in the Baltic countries 8 (Q1 sales are not audited) Focus on the USA Q1 2009 Evolution of net sales Evolution of Sobieski Vodka sales in the US (9 L cases) 285,000 120,000 -0.7 % X 4 X 2.7 17.6 16.8 68,000 44,000 12 months 12 months Q1 2008 Q1 2009 Q1 2008 Q1 2009 2007 2008 ¾ Very high growth in Sobieski Vodka sales in the USA ¾ Increase of vodka and bulk alcohol sales of 21% ¾ Reduction of bottling service of 43% (Q1 sales are not audited) 9.