International Conference on Arts and Culture ― 13 September 2017 i
PROCEEDING INTERNATIONAL CONFERENCE ON ARTS AND CULTURE (ICONARC) 2017
Held on : Wednesday September 13, 2017 Place : Grasia Hotel Jl. S Parman No. 29 Semarang, Jawa Tengah Committee : Languages and Arts Faculty, State Univesity of Semarang
Editors: Prof. Dr. Tjetjep Rohendi Rohidi, MA (Indonesia) Assoc. Prof. Melanye White Dixon (USA) Prof. Dr. Dieter Mack (Germany) Prof. Dr. Keyen Gray Tomasselli (South Africa) Prof. Dr. Dawn Bennett (Australia)
Reviewers: Dr. Triyanto, MA Dr. Syakir, M.Sn. Dr. Agus Cahyono, M.Hum. Eko Sugiarto, S.Pd., M.Pd.
Cover & Layout Eko Sugiarto, S.Pd., M.Pd.
Ukuran: 21 x 29 cm Tebal: xi + 751 Halaman
ISBN: 978-602-73769-9-1
Published by: LANGUAGES AND ARTS FACULTY STATE UNIVERSITY OF SEMARANG Kampus Sekaran, Gunungpati, Kota Semarang Laman: www.fbs.unnes.ac.id; www.iconarc.org
ii International Conference on Arts and Culture ― 13 September 2017
Foreword
Issues on intolerance, rights oppression, demonstration on cultural problems, especially as political impact of governor election which is restlessly able to destroy national unity. National unity needs to be preserved since obviously Indonesia has plural societal structural conditions, like various ethnic groups, customs, cultures, vernacular languages, religions, and beliefs. Those varieties have to live harmonically for stronger Indonesia. The strong and free Indonesia can be reached by implementing respect to others in plurality. This attitude done by tolerance can be supported by nation view in term of acknowledging and understanding their environment by prioritizing unity of their areas in conducting live concerning on socializing, nationalizing, and citizenship.
Facing Indonesian contextual condition, art is expected to contribute actively as a solution of problems in relation to fading national cultural tolerant values. Art in educational perspective is a medium or device for cultivating cultural tolerant values. Through expression and appreciation activities, the values spreads. Also, artist as creator is expected to presence new art so that it can bear excellent civilization values to strengthen cultural tolerant values. This creative process cannot be separated from world of technology. Technology seems to give form, media, and challenge to create art. In another side, art creativity cannot be separated from inspiring values of religion and culture by bearing orientation to creative industry in order to give economic freedom for human and grow national path. Through those processes, art has to be able to give concrete contribution as medium of national strengthening actualization.
International Conference on Arts and Culture 2017 discuss about it issue. From those art characteristics, it seems interesting if art role discourse in constructing national culture tolerance is manifested in form of scientific discussion for meet and greet various experts, students, different art educators, practitioner, and policy maker. It hopes that various art and design aspects in religious, technological, creative industrial perspectives can fulfil, complement, and synthesize each other to give alternative creative solutions as well.
Semarang, September 13, 2017
Dean of Languanges and Arts Faculty
Prof. Dr. Agus Nuryatin, M.Hum.
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Table of Content
No NaME Institution Title Page 1. Ahamad Tarmizi UMK, The Role of Creative Technology in Recognizing the 1-8 Azizan Klantan- Arts and Culture in Malaysia Malaysia
2. Chua Soo Pong NUS, Multiculturalism in Dance: Roles of Artists in Nation 11-18 Singapore Building
3. Abdul Halim Bin UPSI, Malaysia ARTISTS In Schools Program - Malaysia 19-26 Husain, (AiSp) Wan Juria Emeih Binti Wahed
4. Novysa Basri Univ. Tari Likok Pulo Aceh as a Media of Education of 27-33 Syahkuala Religious Values in Community in Pulo Aceh
5. Masnuna UPN veteran Superior Product Of University Of Pembangunan 35-44 Jatim Nasional “Veteran” Jawa Timur as a Patriotic Campus
6. Yanti Sariasih STKIP Nurul Revitalization of Tembang Batanghari Sembilan 45-51 Huda (Creative Industry Based on Local Literature)
7. Mylza Graduate Inheritance of Emprak Sidomukti 53-56 Novaryandana Student Jepara Traditional Art as a Symbol of Gratitude of UNNES Indonesian as Agrarian Society
8. Iwan Pranoto Graduate Dayak Kanayatn Society: Cultural Perceptions on 57-62 Student TempayanBanyanyi UNNES
9. Fitriani Univ. Learning Dance Tarek Pukat in Studio Cut NyakDhien: 63-71 Syahkuala Culture Preservation Coastal Community of Aceh Aceh 10. Meipur Yanti Univ. Traditional Dance "Seudati" 73-77 Syahkuala in the Aceh Society Aceh
11. Tria Ayu Dini Graduate Tawar Sedenge Song: A Construction Study of Gayo 75-81 Student Cummunity’s Cultural Identity in Central Acehnese UNNES District
12. Yunia Murdi Universitas Reflection of the Nation in Riau 83-86 Lestari Islam Riau Malay Customary Clothing
13. Bernardus UDINUS Kampung Pelangi: The Reflection of National Value 87-94 Andang Prasetya Adiwibawa
14. Nisa Rahma Graduate Increasing Intermediate People's Groups at Geblog 95-97 Puspita Student Village of Temanggung City through Cengklungan Art UNNES Exhibitions
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15. Margana UNS Painting Art Learning with Wayang Beber Theme A Case 99-105 Study on SMA Negeri Punung, Pacitan
16. Umul Aiman Univ. Urgency Education of Dance 107-110 Syahkuala for Early Childhood
17. Nurratri Widya Graduate Composition of Music Calls and Art Functions in 111-114 Pangestika Student Shows Dance Lengger Calung Banyumasan UNNES
18. Ekaningtyas Graduate Arts Education as a Basic of Education of Student 115-119 Herminingrum Student Character UNNES
19. Adi Kuntoro Graduate The Symbolic Meaningpuppet Lupit and Slentheng as 121-126 Student Political Symbols of Tegal Regency UNNES
20. Eko Sugiarto UNNES The Collaboration of School-Community in 127-134 Implementing Craft Education
21. Zulfia Ulfah Graduate Build Children Character through Art Education Which 135-139 Student Contains Aesthetic UNNES
22. Lukman Graduate Investment of Moral Value in Art Education Through 141- 145 Abdurrahman Student Local Tradition UNNES
23. Iva Ratna Sari Graduate Variety of Motion Kuntulan Silakupang Dance for The 145-152 Student District Pemalang (Semiotic Study) UNNES
24. Joko Wiyoso UNNES The Metamorphosis of Traditional Art on the Global 153-159 Era
25. Kamsidjo Budi UNNES Creative Industry Management in The Studio of Edhi 161-165 Utomo Sunarso in Yogyakarta
26. Violinna Wynsa Graduate Existence of Ungel-Ungelan Music in Garebeg Ceraton 167-170 Natalia Student Ceremony of Yogyakarta as a Form of Cultural UNNES Inheritance
27. Muh. Arqam Graduate Tradition Music of Bas as Entertainment Media and 171-180 Student Strengthening Reflection of National Character Values UNNES
28. Syafii UNNES The Identification Study of Ornament on Gedongsanga 181-187 Temple
29. Vega Ricky Salu STKAPN Analysis of Multicultural Education Values On 189-199 Ambon Traditional Music Tali Dua in Pulau Batang Dua Ternate North Maluku
30. Eky Olivia Graduate Cultural Accuracy Contains Al-Kafi in 201-205
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Wulandari Student Ethnomusicological Review in Village of Bandar UNNES District of Batang
31. Robin Esa Graduate Art education for Making a Ideal Human On General 207-213 Yulianto Student School UNNES
32. Faiz Affan Graduate Art And Religion Art, Design, and Technology as 215-219 Student National Cultural Empowerment Media UNNES
33. Ratih Dwiningtyas Graduate Carving Art of Jepara studies within the scope of 221-224 Student Cultural Dynamics and city identity UNNES
34. Purwanto UNNES Cosmology in Javanese Culture’s Perspective 225-229
35. Awang Kautzar Graduate Malay Music PalembangIdentification As National 231-236 Student Reflection UNNES
36. Reza Nepilia Sari Graduate Rejung PagaralamMusic 237-239 Student UNNES
37. Mujiyono, dkk. UNNES Developing Souvenir Design of Tourism Places in 241-244 Semarang through Exploration of Semarang Attraction Using Contemporer Design as The Effort to Develop Creative Insudtry in Semarang
38. Triyanto UNNES Various Styles of Jepara Carving Crafts: Cultural 245-248 Character Expression Symbols of Jepara Societyin a Dynamic Globalization
39. Eko Haryanto, UNNES Grobogan Local Motive Design Development in 249-253 dkk. Contemporary Image as A Model of Creative Batik Industry in Grobogan Regency
40. Putra Afriadi Universitas Traditional Arts in Aceh as A Nationality in the 255-258 Syahkuala, Pareto Circle of Tolerance ACEH
41. Tara Dwipa UNY, Development Innovation of Arts Teachers Material: 259-264 Yogyakarta Through Interactive CD “TARA” to Support National Creative Industry
42. Ike Ratnawati UM Developing An Interactive Instructional Media Of 265-269 Motif Directory For The Teaching And Learning Of Indonesian Motifs
43. Ika Yuni Purnama IKJ Interior and Display Critical Studies of Yogyakarta 271-281 Presidential Museum
44. Beta Putu Adam Graduate Panji Cirebon Mask Dance 283-290
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Student UNNES
45. Diah Latifah UPI Salendro Scale Multicultural Instruction 291-295
46. Sandie Gunara UPI Making Textbooks of Pianika Excercise Materials To 297-303 Strengthen Music Learning in Elementary School
47. Uus Karwati UPI Sundanese Traditional Vocal Model of Instruction 305-311
48. Susi Gustina UPI Student-Centered Paradigm in Seni Budaya Lesson to 313-320 Support the Character Building of Students in Schools
49. Dewi Suryati UPI Building Tolerance Attitude in Music Art Learning 321-329 Budiwati Perspective in Department of Educational Music FPSD UPI
50. Farid Abdullah & UPI Teaching Batik in the Age of Creative Industry 331-336 Bandi Sobandi
51. Setyo Yanuarti UNESA Transformation of the Panji Story in the Maduretno- 337-342 Citralangenan Dance to Develop the Existence of Wayang Topeng Jati Duwur Jombang
52. Etik Riyaningsih UNS Basic Motion Elements in Learning Dancing at 343-349 Learning Participants in SMA as Media Development of Character 53. Rita Milyartini UPI Exploring The Beauty of Indonesian Folk Song:A 351-356 Strategy for Strengthening Unity in Diversity
54. Endang UNS Dong Dang Educational Puppet: Creativity 357-362 Widiyastuti Development and Character Learning Media Based on Local Resource Potential Towards Children in Bengawan Solo Riverbanks
55. Henry Nusantara UPI Empowerment of Excellence Potential of Cultural Art, 363-370 & Agus Tourism Object and Creative Industry Locally As Supriyatna Media Ingredients Tourism Promotion West Java
56. Asep Wasta Graduate Tan Deseng Sundanesse Art Figures in The Tionghoa 371-375 Student Community in the Region of the City of Bandung UNNES 57. Ketrina Tiwery Graduate Chanting in Christian Adolescent Worship (study of 377-384 Student Liturgical music on the use of Charistian Spritual Pop UNNES Song in Adolescent Worship in Congregation of GPM “Imanuel” Karang Panjang Ambon)
58. Merry V.F Graduate A view of Maluku Christian Society and Churc on the 385-388 Pesulima Student Sapu Lidi Ritual Attraction in Mamala and Morella UNNES Village
59. Umar Haruna Polytechnic The Concept of Twins in Hausa Land 389-392 Maiyama, Sokoto – Yusuf Garba Nigeria
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60. Karsono UNS Knitting Memories, Diving the Reality: 393-399 Creative Process of A.T. Mahmud in Writing Children's Song
61. Riris Setyo UPGRIS Symbolic Communication on The Wayang Topeng 401-404 Sundari, dkk. Klana Jaya’s Dance Motion
62. Nur Muaffah Graduate Art of Guci Dance 405-407 Zakiyati Student Review of Cultural Value of Tegal District UNNES
63. Dwi Atmojo Graduate The Meaning Analysis of Brendung Arts of Sarwodadi 409-414 Maulana Student Village Pemalang District UNNES
64. Harry Prasetyo Graduate Cultural Dynamicsin the 415-421 Student Modernization of Batik Jambi UNNES
65. Rofiandri Suardi Graduate The Value of National Character Education in The Art 423-429 Student of Nandung in The Town Of Indragiri Hulu Regency UNNES Rengat Riau Province
66. Amelia Hani Graduate The Continuity and Alternation 431-435 Saputri Student of Piring Jabung Dance at West Lampung Regency UNNES
67. Cut Gesti Maria Graduate Kasab Aceh Ornaments and Functions for the People 437-442 Ulfahmi Student of Aceh UNNES
68. Rokhus Gonzales Graduate Our Father's Song As A Form Of Cultural 443-446 SarjitoWibowo Student Acculturation Archipelago UNNES
69. Desti Kumala Sari Graduate Planting Social Value Through Interaction Art Randai 447-451 Student Kuantan UNNES
70. Santa Drestanala Graduate Constructing Tolerance for inter-Religious and Inter- 453-459 Pinayung Student Cultural Background through Art Activity in Java UNNES Community
71. Dhimayu Ichtiara Graduate The Application Of character National Education 501-507 Wijaya Student Value in Art Education UNNES
72. Arrini Shabrina Graduate Multicultural Values in Javanese Gamelan Music in 509-511 Anshor Student Malay Community UNNES in Tanjungbalai City
73. Adha Azzaki, dkk Student Visual Branding Design as a Way to Introduce Tourism 513-518 UNNES Potential of Kendal District
74. Mundin Beniarso Graduate Kokkang Communities: Structure and Functions in to 519-523
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Student Transmit Potency Inter Generation UNNES
75. Nur Fajrie UMK Jawa Aesthetic Sensitivity of Visual Impairment through 525-532 Tengah Three-Dimensional Visual Art Media
76. Rizka Tunjungsari Graduate The Study of Hindu Aesthetics on 533-537 Student Ornament Kala in Gedong Songo Semarang UNNES 77. Tono Rachmad UPI School for angklung preservation 539-544 Pudjo Hartono
78. Nuning Zaidah Graduate Investigating Performativity on the Reliefs of 545-552 Student Lalitavistara Karmawibhangga of Borobudur Temple UNNES
79. Reni Wulansari Graduate Existence of Barongan Artist in the Life of People in 553-556 Student Blora District UNNES
80. Barkah Bangkit Graduate Research and Discussion of Local Arts Kenthongan in 557-561 Wijaya Student The Village of Kramat Banyumas Central Java UNNES
81. Ardiyawan UNY Picture of Gifted Cildren : Form of Visual Intellegence 562-563 Expression on Psggc Community in Yogyakarta
82. Eko Wahyuni Graduate The Role of Kaloka Art Studio in Traditioning 565-568 Student Slendang Pemalang Dance as the Region Identity in UNNES Pemalang District
83. Hanur Graduate Media Recognition and Simulation of Drum Music 569-574 Wismandanu Student Tools Based On Multimedia UNNES
84. Alfathul Graduate Developing Multicultural Culture through the Lute 575-580 Mukarom Student Music “Sanggar Mozaig” of Palembang City UNNES 85. Slamet Haryono, UNNES Composing Songs for Pre-School Students 581-588 Wadiyo
86. Rahina UNNES Exploring the Potential of Local Culture Wisdomas an 589-595 Nugrahani, dkk. Effort to Build Destination Branding of Kampung Pelangi Semarang
87. Aziz Ma'sum Graduate Art Education in Pesantren Environment: Students' 597-600 Student Aesthetic Expression and Influence UNNES
88. Bambang UPGRIS Form Variations of Wayang Kulit Figures of ogyakarta- 601-606 Sulanjari Style
89. Supatmo, UNNES Multicultural Manifestation of Mosque Ornaments 607-613 Rahina Nugrahani Meninggalan Walisanga in Central Java: Study on Traditional Ornaments of Menara Kudus Mosque
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90. Wadiyo, UNNES The Development of Music Teaching Material in 615-624 Udi Utomo Cultural Art Subject for Primary School Students
91. Malarsih UNNES The Value Aspects of Character Education in Dance 625-632 Moh. Hasan Bisri Teaching and Learning
92. Uli Amsari Student of The Development of Topeng Ireng Dance Creativity in 632-637 UNNES Magelang
93. Nur Sahid ISI Yogya Composing Music Illustration for The Radio Drama 637-643 Entitled “Ratu Adil: Prahara Tegalrejo”
94. Eny Kusumastuti, UNNES The Performance of Kuda Debog Dance for Children’s 645-656 dkk. Social Development as An Effort to Increase the Competitiveness of the Nations’s Products
95. Rico Andriansyah Student of Joglo Pencu Home Function Changes in Social Culture 657-662 UNNES Case Study on the Reservation of the Kauman Community
96. V. Eny Irianti UNNES Alternative Method for Art Education Curriculum 663-667 Development
97. Bintang UNNES The Adaptation Strategies of Local Arts Educational 669-672 Hanggoro Putra Values in Supporting Art Edutourism in Semarang State University
98. Eko Raharjo UNNES Local Wisdom-Based Art Education (Gambang 673-678 Semarang as the Sources of Ideas in Developing Learning Media of Music Subject in Schools
99. Kusrina UNNES People's Music is the Piano Material Easy 679-683 Widjajantie Learning for Culture Convenience in Learning Piano Beginners
100. Nanang Yulianto, UNS, Surakarta Batik Design Development Based on Participation of 685-693 dkk. Artisans in Girilayu Batik Community Activities Unit in Matesih Karanganyar
101. Siti Aesijah UNNES Bocah Blora Lesungan (Lesung Playing By Blora 695-702 Children): Ethnography and Ethnomusicology Study
102. Indar Sabri UNESA Pantomime Arts Instructional Materials Development 703-713 Surabaya Oriented on methods of Anthropology Theatre
103. Agus Cahyono UNNES The Meaning of Barongan Performance as a Cultural 715-719 Livestock Education
104. Fitri Daryanti Universitas Nyambai Fan Dance: Cultural Heritage of Lampung 721-728 Lampung Coastal Areas Community
105. Jimi Budiono Graduate Art Caricature in Capital Letter Suara Merdeka 729-734 Student Edition 2015-2017 as the Contribution of Moral UNNES Education
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106. Arif Suprayogi Graduate Speaker Phenomenon: Between Rituality and Reality of 735-738 Student society UNNES 107. Andi Imrah Universitas Dance Pontanu in Tradition to Kaili as Refresentase 739-744 Tadulako Character Education
108. Restu Lanjari, UNNES Empowering the Community in Art 745-751 dkk. through Community-Based Art Education 109. Moh. Muttaqin UNNES Dangdut in Global Era: A study of Continuity and 753-757 Change
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Henry Nusantara & Agus Supriyatna
Empowerment of Excellence Potential of Cultural Art, Tourism Object and Creative Industry Locally As Media Ingredients Tourism Promotion West Java
Henry Nusantara University of Indonesia Education [email protected]
Agus Supriyatna University of Indonesia Education [email protected]
Abstract - The purpose of this study is to describe and understand the various types and excellent potentials; culture art, tourism objects and craft with local wisdom as a source of tourism promotion of West Java. Sources of data centered on the Department of Tourism and Culture District/City West Java Province. The main reason of this research is because audiovisual based promotion media not yet optimal and yet to touch the superior potential of West Java tourism. Overall research uses research and development (R & D), for first year research using qualitative design with descriptive method. Field data collection related to research objectives is done by using data collection techniques, through; Observation, interview, documentation, and literature study. Further data is processed, grouped, analyzed and presented systematically with triangulation data validation technique. Results of research in various types and excellent potentials; Cultural arts, tourism objects, handicrafts and culinary in West Java based on local wisdom become an important source in understanding the potential of local as well as a reference for the development of audiovisual based media in West Java.
Keywords: cultural art, tourism object, culinary, craft, west java
PRELIMINARY The global issue extends and enters the era of three milliniums two (2016-2020). The objectives of the program are expected to solve problems and enhance new perspectives in society and country. Indonesia, as a developing country with globalization issues, is not impossible to emerge the perspective of society and state, among others: globalization is a new style of colonization by achieving the satisfaction of the world economy (superpower) and globalization are considered skeptical as the response of developing countries and this response is usually addressed to the state - countries not included in the signing of the UN Summit. Now has entered the millennium century three volumes two years 2015-2020 (MDGs, Summit, September 2000) with the purpose of builders. The priority of eight programs signed
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by the head of state and including Indonesia, can be said as “(1) Tackling poverty and hunger, (2) Achieving primary education for all, (3) Promoting gender equality and empowering women, (4) reducing student mortality, (5) improving maternal health, (6) combating HIV / AIDS, malaria and other infectious diseases, (7) ensuring environmental sustainability, (8) Global partnership for development.” Underlining the three millennium development goals of 2000-2015 in point 7 containing environmental sustainability and 8 points to develop a global partnership for development are important topics to be addressed. Especially in the achievement of all potential empowerment programs in our country (read: Indonesia). Empowerment of various potentials; Arts, culture, tourism objects, and crafts resources, it is not impossible West Java became the main tourist destination of national and world after Bali and Yogyakarta. But to answer it takes time and a good strategy, especially in tourism product marketing strategies through the media. Marketing, promotion of tourism district in West Java has done well and various ways have been taken, ranging from the use of print media, communication technology, performing arts until the level of organizing cultural events. But this case, presumably not enough to be a means in an effort to increase tourist visits to West Java. By not reducing the performance that has been and is being done by government agencies and some related organizations, especially highlighting tourism marketing or multimedia-based promotions; VCD / DVD, tourism information through social networking, print media, activity management and so on is a positive thing to note. With the depth of meaning as the policy value of each form of media is an important consideration by prioritizing value; Ethical, aesthetic and social. Particularly building a positive image must be offset by the fact that without a strategy let alone impoverish the potential of excellence as a weakness that needs to be avoided. The emerging marketing media or promotion of tourism used as an effort to socialize the excellent potential of West Java tourism, among others; Art, culture, tourism, handicraft, etc. It can be said not touched, and synergize. One of them through the appreciation and understanding of musical elements used in the introduction of picture messages or events that deliberately presented in social media or other multimedia tend to use music Kecapi Suling or Music Degung. The more extreme, the use of western music (instrumental) is used for musical accompaniment in introducing objects and tourist attraction in West Java. It is less representative of the wealth of music art in strengthening the music icon of West Java. In line with the development of science, technology and the arts need to be considered and we are not trapped in the wrong impression in interpreting the diversity of art and cultural potentials in West Java. The potential of traditional arts and arts with diversity and superiority by species, clumps and shapes can be optimized as a creativity of musical capital in creating a media of tourism objects and tourist attraction (ODTW) in West Java. On the basis of existing phenomena and the urgency of research needs related to the data, the research problem formulation is proposed as follows: (1) How is the potential of art, culture, tourism and handicraft with local wisdom source in West Java? (2) How superior is its potential; Art, culture, tourism object and handicraft with local wisdom source in West Java? (3) What is the potential tourist visit in West Java?
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METHOD All research uses research and development (R & D) design. First year research uses qualitative design with descriptive method as a way to expose some data of research result, either data obtained in field or data from other source as reference material. Processed, analyzed and then processed systematically into a picture of the potential empowerment of cultural arts, tourism objects and creative industries in West Java. Research subjects as a source of acquisition related data to find answers to research questions conducted during the eight months (March to October 2015) through related agencies, especially the Department of Tourism and Culture District and City in West Java with a focus on Potential diversity. Advantages: cultural arts, tourism objects, and crafts. Local tourist data, islands and foreign tourists in West Java. The research location covers five areas, namely: 1) West Jabar region includes Depok City, Bogor City, Bogor Regency, Sukabumi City, Sukabumi Regency, and Cianjur Regency. 2) North Jabar region, covering the area: Bekasi City, Bekasi Regency, Karawang Regency, Purwakarta Regency, and Subang Regency. 3) Central Jabar region covering the area: Bandung City, Bandung Regency, West Bandung Regency, Cimahi City and Sumedang. 4) South Jabar region, including: Sumedang, Garut, Tasikmalaya City, Tasikmalaya Regency, Ciamis, Pangandaran and Banjar. 5) East Java region covers the areas: District Kuningan, Cirebon City, Cirebon Regency, Indramayu Regency, and Majalengka Regency.
RESULT AND DISCUSSION West Java with a tropical climate, strategic location, land, valleys, rivers and mountains stretching far from West to East. Likewise the beautiful sea and beaches decorate the South Indian Ocean and the North Sea of Java. The largest population in Indonesia, ethnic Sundanese, Javanese and Chinese mixed to form local cultural peculiarities, in the outpouring of various attractions; Culture of art, tourism, handicraft, and so on. Potential diversity; Cultural arts, tourism objects, crafts, and culinary localization in the district/city is a capital and a potential source of tourism development in West Java. Tourism development through the empowerment of various potentials; Cultural arts, tourism objects, handicrafts and local cuisine, it is not impossible West Java became a national tourist destination and the world. The tourism sector in West Java is a fertile land to be an opportunity and a top priority of development in improving the economy of the community, especially for districts municipalities that have the potential of superior objects and attractions. But the reality is not so, not all regions 18 districts and 9 cities in West Java take advantage of tourism potential and full concentration in relying on the development of tourism. The diversity of potential districts/cities in West Java in its growth, not apart from other ethnic cultures that influence it, among others: Sundanese, Chinese, Javanese, Betawi and Malay, included in the expression of art. Traditional art that spreads in West Java in its development through a strong distribution channel will be difficult to recognize the identity of the art of ownership. Especially traditional arts from the same cultural roots. For example, the art that grows and develops in the Priangan area has a form of artistic expression that is very different from the coastal art, but also the pattern and essence of the same art, the theme; Fertility, ancestral honor, natural harmony and so on.
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The diversity of art and culture potency in West Java can not be separated from people's life with various aspects that influence it, including in it; Religion, art, livelihood, technology and so on. Therefore, the patterns and behaviors of indigenous peoples living, the art and the existence of preserved and preserved cultural objects unique, distinctive and well-preserved are an important part in building a culture-oriented tourism. In relation to the superior potential of local cultural arts for the material needs of making tourism promotion media, on the grounds that selected cultural art can represent the potential of other regional cultural arts in West Java with the value of its content; Unique, its existence is well maintained and sustainable, worth selling. The types and forms of art and culture in West Java among others can be stated in the table as follows.
Table 1. Potential of Cultural Art of West Java
Art Attractions Culture of Indigenous Peoples Wayang Golek, Wayang Kulit, Topeng Cirebon, Kampung Naga, Kampung Jaipongan, Angklung, Degung, Kliningan, Cianjuran, Ciptagelar, Karajaan Kendan Cigawiran, Cibatokan, Alimpaido/ Kaulinan Barudak, (Kampung Nenggeng-Regency Pencak Silat, Maenpo, Sisingaan, Kuda Bandung), Keraton Cirebon, Renggong/Kuda Silat, Lais/ Laes, Surak Ibra, Benjang, Upacara Adat Masyarakat Pesisir, Sintren, Reak, Beluk, Gaok, Karinding, Toleat, etc. Tarawangsa, Seni Terbang, Tanjidor etc.
With the potential of local cultural arts with all its uniqueness and by not minimizing the potential of other local art in West Java, then the material of art will be packaged as a material of tourism promotion media to encourage increased tourist visits to West Java. Potential tourist attraction in West Java is quite diverse with the division; Nature Tourism Object, Cultural Tourism Object and Special Interest Tourism Object. Variety of tourist attractions and types of attractions and attractions in the district/city in West Java is an opportunity and challenge in realizing the object and tourist attraction (ODTW) that there is a national and foreign tourist destinations. The potential of empowering objects and tourist attraction in West Java can be said not evenly become a tourist destination. Many things to be prepared and strived for, if West Java wants to become a world tourist destination. Efforts to realize West Java into a calculated tourism destination and can attract tourists is a joint task and must be built in synergy, with several related parties; Authorities, institutions, organizations, professional bodies and competent community elements. Related to the potential of superior objects and tourist attraction; Nature, culture and special interests of districts / municipalities in West Java, arguing that they represent the potential of ODTW with content; Unique, attractive, attractive, famous, safe, and high value. As for the type of ODTW as a medium of tourism promotion media of West Java, can be expressed in the table as follows.
Table 2. Potential of Objects and Attraction Attraction;
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Nature, Culture and Special Interest of West Java
Tourism Mountain Tourism Forest Tourism Sea and Beach Gunung Tangkuban Perahu (Regency Bandung Cagar Alam Pananjung Kawasan Pantai Barat), Gunung Patuha (Regency Bandung), (Regency Ciamis), Pangandaran (Regency Gunung Papandayan (Regency Garut), Hutan Nasional Pangandaran) dan Gunung Galunggung (Regency Tasikmalaya), Gunung Halimun ( Kawasan Pantai Gunung Ciremai (Regency Kuningan), Riung Regency Sukabumi), Pelabuhan Ratu Gunung/ Gunung Mas (Regency Bogor) etc. Ranca Upas-Ciwidey (Regency Sukabumi) (Regency Bandung) etc. etc. Special Interest Tours Tourism Lake Tours Waterfalls Green Canyon, Citumang (Regency Ciamis), Situ Patengan (Regency Curug Tujuh (Regency Pantai Cimaja Bandung), Situ Ciamis), Sanghyang (Regency Sukabumi) etc. Cangkuang, Situ Taraje (Regency Bagendit (Regency Garut), Garut), Jatiluhur-Cirata Curug Cilember (Regency Purwakarta) (Regency Bogor) etc. etc. Site Tours Culture Tours Historical Building Tours Candi Cangkuang (Regency Garut), Kraton (Kotamadya Gedung Sate, Gedung Candi Jiwa dan Blandongan (Regency Cirebon), Kampung Merdeka,Gedung Isola Karawang), Gunung Padang Naga (Bandung (Regency Cianjur), Prasasti Batu Tulis, Goa (Regency Tasikmalaya), Municipality) Pongkor (Regency Bogor), Goa Lanang Kampung Cipta Gelar Istana Bogor (Regency Pangandaran), Goa Pawon (Regency (Regency Sukabumi), (Bogor Municipality), Bandung Barat) etc. Kerajaan Kendan Istana Kepresidenan (Regency Bandung) (Regency Cianjur) etc. etc. Tourism Building / Artificial / State Parks Taman Bunga Mekarsari, Taman Safari, Kebun Raya Bogor, Taman Bunga Nusantara (Regency Cianjur), Ciater (Regency Bandung Barat), Blanakan (Regency Subang) etc.
Given the excellent potential of ODTW localization by not excluding other potential tourist destinations in West Java, further package as a tourism promotion media is an effort to strengthen the increasing number of foreign tourists to West Java. Based on the acquisition of tourist data types of attractions and natural attractions are excellent and a great opportunity to become a strategy in tourism marketing. Especially for tourists who do not have the potential of natural charm, tropical climate and or the origin of the country that has a historical relationship with Indonesia. Thus, the object and natural tourist attraction is expected to deliver West Java as a world tourist destination, while capturing the nickname of West Java as a green province with beautiful scenery captivating. Crafts in the context of tourism, is an opportunity and challenge in building the progress of the craftsmen to improve the economy. Basically products and handicraft centers, both home industries and individual products are very supportive and enthusiastic for tourism activities in West Java. The importance of prioritizing the potential of handicrafts based on the
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goods produced by craftsmen as a potential area, on the grounds can represent the potential advantages of handicrafts in West Java with consideration; Uniquely, production and quality are maintained, safe and economical. As for the type and form of handicrafts in West Java, can be expressed in the table as follows.
Table 3. Potential of West Java Handicrafts
Variety of Handicrafts Diligence Wayang Golek (Bandung's city, Bandung's regency, Sumedang's regency, Purwakarta, Bogor); Shadow Play worker, Mask worker / mask, Glass painting (Cirebon, Indramayu), Worker Gamelan (Banjar’s city), Angklung and Bamboo bagpipe (Saung Angklung Udjo, Sumedang,Garut), Batik Writes, Sutra's batik, Batik Stamps (Trusmi, Cirebon, Indramayu, Garut and at all city / regency at Javanese West), Umbrella worker and Kelom Geulis, Skinned worker, Crochet, Weave, Sutra, Fragrant root (Tasikmalaya's city), Material worker Mendong (Tasikmalaya), Bag worker (Tajur, Bogor's city), Gentur's lamp, Delft (Cianjur, Purwakarta), Aji's stone Glory (Garut, Sukabumi), Bamboo diligence (Rajapolah, Tasikmalaya), Cockle diligence and glass paint (Cirebon), Diligence Serves A Ball to kick up (Majalengka). Buff diligence / goatskin (Depok's city), etc.
Handicraft goods and objects in the form of cindramata are easy to find in tourist attractions, especially in the areas of leading tourism or districts/cities whose development prioritizes the handicraft industry sector, such as; East Priangan area, Tasikmalaya one of them known as bamboo wicker handicraft center, knit fabric center, wicker, woven fabric, and so on. Regency/city in West Java in carrying out its duties and functions in the tourism sector, basically has made optimal efforts to market or promote business with the procurement of various forms of media, among others; Tour guides, information on tourism potential and attractions, cultural arts, with culinary and craft guidance in the leading and productive tourist areas become the mainstay of regional and West Java tourist destinations. The area of West Java with the tendency of regional tourism is quite diverse and scattered, therefore the development of West Java tourism mapped in nine destinations in the region's flagship tourist attraction in West Java. Mapping of leading tourist destinations in the West. Java is still not free from the problems faced and need serious handling. Especially the involvement of the government is expected. Problems faced and continue to be addressed are the problems of infrastructure, access road to destinations and tourist attractions and lack of human resources in managing tourism. Tourism West Java with all the problems faced, is expected to trigger the emergence of new creativity - creativity in all sectors of life to welcome the revival of the tourism industry in West Java is reliable and professional. Finally, by getting a picture of diversity and excellent potential, related to the diversity of tourism; Cultural arts, tourism objects and crafts with local wisdom and attention to the tendency of tourist visits to West Java and its potential to become priority aspects; Uniqueness, attractive, sustainable, safe, healthy, high selling value that is packed communicatively in the form of tourism promotion media. This is done as one of the efforts of the role of universities in reducing the problems faced, simultaneously at the same time is expected to have an impact on the increase of foreign tourists visit and the rise of creative economy in West Java.
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CONCLUSION Professional and sustainable management through the empowerment of various varieties and potentials has become an important agenda and immediately implemented to accelerate and improve the leading tourist area of West Java as a national and international tourist destination. Based on the analysis of diversity and potential empowerment; Cultural arts, tourism objects, and handicraft owned by the people of West Java, with some problems encountered, can be summarized as follows: First, the variety of potential; Cultural arts, tourism objects and craft sourced from local wisdom in West Java can be a mainstay in the development of tourism in West Java. Second, good potential; Arts, culture, tourism objects and crafts with local wisdom is a complete package to build and create a conducive and sustainable West Java tourism climate as well as impact on improving creative economy and community empowerment. Third, based on the analysis of statistical data of domestic and foreign tourists who visit West Java, it can be concluded that the tendency of potential tourists (tourists) who do not have a beautiful natural wealth and or have historical relations with Indonesia, prefer the object of natural and cultural tourism, among others; English, Dutch, Japanese, French and Middle East (Arabic). Fourthly, the lack of human resources in the management of tourism and infrastructure inadequate in supporting tourism and access to tourist attractions have an impact on the low visits of foreign tourists to West Java. Fifth, to build a shared vision and a high commitment, between; Goverments, agencies, related organizations and communities with unity become an important factor to promote tourism in West Java. Sixth, with the establishment of Regional Tourism Promotion Board (RTPB) West Java is expected to contribute greatly to the improvement of tourism services and marketing and eventually West Java became a world tourism destination in accordance with the Millennium Development Goals (Millennium Development III) points, ensuring environmental sustainability, And point 8, developing a global partnership for development.
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