MADELINE WILBERDING

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SPRING 2018 PORTFOLIO

UNIVERSITY OF CINCINNATI SCHOOL OF DESIGN, ART, ARCHITECTURE, + PLANNING D.A.A.P. M A D E L I N E EXPERIENCE EDUCATION WILBERDING // Outerwear and Men’s Woven Design Intern // New York, University of Cincinnati // DAAP // School of Design NY // September-December 2017 2013–Present, Class of 2018 Assisted and collaborated with designers with a focus on men’s outerwear technical design along with Bachelor of Science in wovens. [email protected] Participating in the Professional Practice Program alternating semesters of college study with 513.746.1325 work experience in the design field KIT AND ACE // Sales Lead // Educator // San Francisco, CA // May Current GPA: 3.7 link to website 2016 – August 2016 // Cincinnati OH // February 2017-May 2017 // Full-time Dean’s List Student madeline-wilberding.squarespace.com Collaborated with design, sales, and marketing professionals in a unique start-up atmosphere. Participated in design meetings, collaborated on brand strategy, hosted events, and worked London College of Fashion // University of the Arts London with designers to predict consumer trends. June-August 2017 Fashion Design

KODY PHILLIPS // Designer // Cincinnati, OH // December 2016-April 2017 // Full Semester Study Full-time

Assisted and collaborated with designers. The position consisted of sketching designs, to drafting patterns, to sewing and production. In addition, I managed the brand’s website, graphic packaging, and brand assets.

SKILLS AEROPOSTALE // Design Intern // New York, NY // Full-Time // September 2015–December 2015 // Apparel and Accessories Design // Full-time

Assisted and collaborated with designers. The position consisted of sketching designs, creating Technical Skills technical CADS, as well as managing designs on PLM. Worked in multiple departments such as accessories, knits, and Live Love Dream active-wear. Communicating and coordinating with other departments at AERO, and factories overseas. Present projects and ideas to the entire Adobe Creative Suite: Indesign, Illustrator, Photoshop, CAD Tools, Microsoft Office, Excel, team. Kaledo Print, Knit, and Weave

BCBGMAXAZRIA // Personal Stylist + Supervisor // New York, NY // Practical Skills June 2014–June 2016 Cincinnati, Ohio // Full-time // Jan. 2015-March 2015 Sewing, Sketching, Garment Construction, Pattern Making, Detailed Stitching, Painting, Flagship New York, NY // Part-time Beading, Color Theory, Time Management, Excellent Written and Verbal Communication Skills, Organized Responsible for leading a store team of associates and driving sales while creating a fast-paced, energetic environment.

MICHAEL KORS // Design Intern // New York, NY // January 2015-May 2015 Accessories Design // Full-time

Assisted and collaborated with MMK and Collection designers. The position consisted of drafting pattern pieces, sketching designs, and creating technical specs. Communicating and coordinating with other departments at MK, and factories overseas. Present projects and ideas to the entire team.

CALVIN KLEIN // Department Lead // Cincinnati, OH // August 2011-June 2014 // Part-time

Responsible for understanding and carrying out visual communication directives for men’s and women’s handbags and accessories. Analyzed and reacted to the needs of the business, identify top sellers, and fulfillment of merchandising strategy.

ARTWORKS // Artist Apprentice // Cincinnati, OH // June 2011-August 2013 // Full-time

Worked with local professional artists and art educators. Collaborated with professional and teen artists to create high-quality public art on the sides of massive buildings. ADIDAS ORIGINALS // SURVEILLANCE CAPSULE COLLECTION CONCEPT

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SPRING 2016 problem To design a women’s wear collection for the rebellious. statement Surveillance street-wear embraces feminine silhouettes and body flattering patterns, but with a more masculine and edgy color palette and proportions.

With the emerging and quickly growing active and lei- surewear market, Surveillance street-wear embraces the idea with new modern twists. By pairing with the legend- ary adidas originals brand, Surveillance active-wear will be able to branch into the street-wear market, and ex- periment with patterns and graphics. materials + colors: consumer profile: marking approach:

Dark colors are used with accents of yel- She is nothing more than an ordinary girl This capsule collection will be sold online low and red inspired by laser beams. Ny- who lives her life with purpose and individ- during its beginning stages. This will help lon stretch performance fabric creates a uality. She practices style and comfort in by letting the brand establish a reputation second skin for the body in Surveillance’s her wardrobe so that the nights never get before putting it in stores. That way, it will leggings. too late and the mornings too early. lower the amount of upfront investments needed, and also make the brand more Pair our basic leggings with a trench coat specialized. Releasing few pieces at a or a pair of sliders for a street-chic look. time will create hype and demand in the Heavier pieces like the joggers and wide- streetwear market. sleeve tee will be made from a ponte fabric. capsule collection fall / spring 16’ EQUILIBRIUM

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DESIGN TO TREND | FALL 2016 YEAR. 2030

THE SCENARIO — IN A FUTURISTIC WORLD, A HUMAN RACE REGIME HAS GROWN INTO A SKIN -BASED INTERFACE SUPER SPECIES. A BLACK WEARABLE SKIN, SUPPRESSES PHYSICAL IDENTITY, BUT ALLOWS FOR AN ENORMOUS VIRTUAL PRESENCE IN ITS ENHANCED TECHNOLOGICAL NATURE. BIOSENSORS BOTH INSIDE AND OUTSIDE THE SKIN CREATE A VISUAL, COLORFUL EFFECT SIMILAR TO THAT OF A CHAMELEON, BUT CAN HYPER-REACT WITH THE USER’S MOVEMENTS. THE COLOR AND PATTERNS OF THE SKIN, ALTHOUGH ALWAYS CHANGING, SHOWCASE A DISPLAY REACTANT TO THE USER’S EMOTIONS GATHERED BY THESE SENSORS DETECTING EEG BRAIN WAVES, HEART RATE, TEMPERATURE, AND BREATH RATE AND CAN INSTANTLY INTERNALIZE AND EXTERNALIZE THIS INFORMATION THROUGH A BUILT-IN MICROSCOPIC HUMAN MACHINE INTERFACE. trend

TREND: SOCIAL MEDIA AND THE FUTURE EXPANSION OF VIRTUAL REALITIES CAUSE US TO SHIFT AWAY FROM EXPRESSING OUR SELF-IDENTITIES AND TOWARD CONSTRUCTING FACADES ON HOW OTHERS WILL PERCEIVE YOUR VIRTUAL PRESENCE. PARADOXICALLY, IN STRIVING FOR APPROVAL BY OUR SOCIAL WORLD THROUGH TECHNOLOGY AND IN SEEKING UNIQUENESS THAT ENABLES US TO STAND OUT IN THE DENSELY POPULATED CYBER WORLD, WE UNWITTINGLY SACRIFICE OUR TRUE SELF-IDENTITIES AND SHAPE OUR IDENTITIES TO CON- FORM TO THE DIGITAL WORLD. DRIVERS: GEN NULL, UTOPIAN DESIGN, WEARABLE TECHNOLOGY, SECOND SELF SEE THE ENTIRE PRESENTATION AND CFDA BOOK HERE: HTTP://MADELINE-WILBERDING.SQUARESPACE.COM/EQUILIBRIUM/ process SEE MY PROCESS BOOK HERE: HTTP://MADELINE-WILBERDING.SQUARESPACE.COM/#/MORE-PROCESS/ materials & mood

MATERIALS IN THIS COLLECTION ARE MEANT TO BRING COMFORT, SHELTER, AND FREE- DOM OF MOVEMENT TO THE USER IN VIRTUAL REALITY AND REALITY. FOR MORE LIGHT- WEIGHT PIECES SUCH AS THE UNDER-LAYER PANT AND T-SHIRTS, A STRETCH KNIT IS USED AVAILABLE IN A LIGHT NEUTRAL SHADE. HEAVIER GARMENTS SUCH AS PULLOVER SWEATSHIRTS ARE MADE FROM A PONTE KNIT FABRIC. TRANSPARENT PANELS ARE CRE- ATED USING A THIN, ILLUMINATING, SMART MESH, THAT HAS CONDUCTIVE PROPERTIES. CADET SILVER SAGE NYLON CANVAS FOR THE CARGO PANTS. THE COLLECTION

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CLOTHING THAT INTERACTS WITH YOUR SKIN

THE CONCEPT - THE EQUILIBIUM COLLECTION WAS DESIGNED AROUND SKIN EXPOSURE. GARMENTS FROM THE COLLECTION ILLUMINATE AND ENHANCE THE DIGITAL SKIN’S AMAZING COLOR PATTERNS THROUGH TRANSPAR- ENT DESIGN ELEMENTS SUCH AS POCKETS AND SLEEVES. WITH THE SKIN REGIME QUICKLY GROWING, PEOPLE ARE LEFT FEELING EXPOSED AND VULNERABLE. OVERSIZED PIECES CATER TO THE SHY VULNERABLE ATTITUDES OF THE TIME. EQUILIBIRUM WILL BRING CHOICE BACK TO THE USER TO DECIDE HOW THEY WILL SHOW THEIR SKIN. collection —

COLLECTION CONCEPT

DESIGN TO BRAND STUDIO | 2016

intro.

i have created and designed a diffusion line of perfomance luxury wear for the current activewear brand,

koral. already a leader in athlesisure and athletic apparel, koral would undoubtably benefit from expand-

ing into luxury activewear due to a current niche in the market. luxury performance wear provides innova-

tive products that provide comfort and ease of use to the wearer, while still offering the style and quality

of the luxury brands they love. brand. “we create premium activewear that is driven by fashion, engineered with

brand: koral activewear luxurious fabrics from

mission: around the world, deviating from the predictable to conceive unstoppable fashion for unstoppable lives. and designed to

philosophy: push and empower integrity is the essential strength of our core. versatility, sophistication, and figure flattering active individuals fabrics are top priority for creative director ilana kugel, who combines her native brazilian to live, look, and flair with l.a. sensibility. feel their best. koral product: koral’s current product offering ranges from activewear stretches a selection of active basics, such as leggings and sports bras, to a few statement cardigans the imagination to and jackets. stretch across your active life.” trend.

It begins looking at the post millennial cohort, Gen Z. Though its pa- rameters are still somewhat nebulous, it is evident that this generation carries opposing views in many areas. “Today’s post-millennial teen- agers have grown up with fundamentally different values, attitudes and consumer behaviours.”

Another example is their ambiguous attide towards many aspects of life, such as gender, where Generation Z identifies as more fluid in their sexuality compared to millenials. In addition, only 44% percent of Gen Z always wore clothes designed for thier gender.

The trend lies in here in Generation Z in a shift in mor- als. More people are questioning simple ideas of “right,” and “wrong.” One example this stems from, is an upris- ings in society questioning the authenticity and morality of authority. concept.

Rush. A new diffusion line by Koral. Rush was The nebulous persona of Generation Z is honored in the number of boxy, contemporary silhouettes. Many pieces in the collection are created by introducing luxury fabrics and reversible and have strong utiitarian design elements for the grow- contemporary inspiration to Koral’s current ing importance of form and function. Other, more structural items bland platform. in the collection can be worn forwards or backwards, with its front and back pattern pieces being nearly identical. These garments do not have tag. The concept of this collection stems from the active and adven- turous lifestyle of the koral girl. In urban life, there is an extensive The statement pieces in this collection are crafted using luxury fab- time spent away from home, maybe coming home just to sleep. rics, in align with the growing importance of quality over quantity. The concept for rush begins by intertwining time spent active in the city, with the calmality of the mind, to conceive a relaxing, wear- Strategically placed compression panels trimmed with reflective able, contemporary clothing line. Natural fabrics assist in storing details support and artfully sculpt the body while creating elon- unused energy and energy circulation throughout the day. Build- gated silhouettes. The prints of the season evoke the solitude and ing upon the growing athleisure trend in fashion, luxury fabrics are meditation, inspired by elements of nature such as grass blades used to create more upscale pieces that could easily camoflauge and the Japanese wave, become a textural pattern on the body. in the fashion scense across Manhattan.

With fitness as an important part in daily urban lifestyle, rush inte- Designed with longevity and layering in grates koral’s basic athletic offering for easily styling for a complete mind, each piece is interchangeable within new look after you leave the gym. Within the collection, Japanese inspired minimalist elements of shape and proportion are tied to- the collection, as well as Koral’s current gether by clean lines in outerwear and layering elements. selection. rush, by koral collection

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collection. merchandising. merchandising.

link to entire presentation and process book : http://madeline-wilberding.squarespace.com/koral/ KODY PHILLIPS

KODY PHILLIPS KODY

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DESIGN ASSISTANT

SPRING 2017 PROCESS + VISUAL DIRECTION

WINTER 16–17 DENIM NO. 005 WINTER 16–17 PRODUCT

DENIM NO. 007-0

DENIM NO. 000 DENIM NO. 009 WINTER 16–17 PRODUCT

DIALCYLE NO. 001

DENIM NO. 003 PRODUCT

WINTER 16–17 aline

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COLLECTION AND PORTFOLIO | SUMMER 2017

LONDON COLLEGE OF FASHION concept process process phase 1 process collection prototypes TOMMY HILFIGER

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MENSWEAR CAPSULE COLLECTION | FALL 2017

TOMMY HILFIGER NEW YORK, NEW YORK TOMMY HILFIGER CONCEPT

See the full project on my website: https://madeline-wilberding.squarespace.com/#/tommy-capsule/ TOMMY HILFIGER PROCESS TOMMY HILFIGER LOOK TOMMY HILFIGER SPORT CAPSULE

TOMMY T

RT TOMMY SPORTSSPP TOM MY SPORT TOMMY SPO TOMMY SPORT TOMM MY SPORTPO OMMY SPO T SPO RT TORT TOMMY SPORT PORT TOMMO Y SPORTO T MY SPORTR TOMMMY SPO RT TOMMMY SPORTR TOM TOMMY SPORTS TOMMY TOMMY SPORTS TOMM ORT SPO

SPOR T

1 2 3 4 TOMMY HILFIGER SPORT CAPSULE

See the full project on my website: https://madeline-wilberding.squarespace.com/#/tommy-capsule/ SEE MORE ON MY WEBSITE: PRODUCT DESIGN 2: madeline-wilberding.squarespace.com TRAVEL BAGS

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DESIGNED AND CONSTRUCTED A SET OF 3 TRAVEL BAGS IN

INSUTRIAL DESIGN STUDIO

ETHNOGRAPHIC RESEARCH STUDY:

SAN FRANCISCO

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AN ON-GOING RESEARCH PROJECT WITH A PURPOSE TO EXPOSE

THE MILLENNIAL GENERATION FOR ITS NICHE TRAITS THAT MAKE

ITS MEMBERS SO UNIQUE

BACKPACK:

PRODUCT DESIGN

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DESIGNED AND CONSTRUCTED THE PERFECT FORM + FUNCTION

BACKPACK THANK YOU.