Brand Identity Guidelines Alliance for Period Supplies Brand Guidelines

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Introduction

Welcome to the Alliance for Period Supplies Brand Identity Guidelines. This guide is for anyone using the Alliance for Period Supplies’ logo. It explains the basic brand elements and how they should be used across all media and communications. Achieving an effective global brand starts with a unified brand identity. Our brand enables us to express our core ideas and principles and consistency of brand is a key element in that endeavor. It is important to follow these guidelines to ensure that the brand is being represented in an appro- priate and consistent fashion.

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Logo Usage

Logo Symbol and Wordmark The corporate mark is the primary component of the Alliance for Period Supplies visual identity system. The corporate mark cannot be altered in any way. The complete logo should be used at all times. The symbol should never be used in Hands symbol Wordmark logotype isolation; the logotype should never be used in isolation. The logo must never be altered or modified in any way. The logo does not include a tagline at this time. No other words or symbols should ever be attached or placed in association with the logo.

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Typography: Print

Corporate Typography ABCDEFGHIJKLMNOPQRSTUVWXYZ The consistent use of typography will support a cohesive visual image across all abcdefghijklmnopqrstuvwxyz communication materials. Open Sans Light Open Sans is the primary corporate typeface. It is a sans-serif typeface with great flexibility due to its breadth of weights ABCDEFGHIJKLMNOPQRSTUVWXYZ and styles, from Light, Book, Semibold and Bold to its many Italic cuts. Open Sans must abcdefghijklmnopqrstuvwxyz be used on all communications. Open Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Bold

Secondary Typography ABCDEFGHIJKLMNOPQRSTUVWXYZ Merriweather is a serif typeface that works well to support Open Sans. Merriweather abcdefghijklmnopqrstuvwxyz is recommended primarily for use in body Merriweather Light text, captions and other instances in which a serif face is desired to contrast Open Sans. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Merriweather Regular

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Typography: Digital

Secondary Typography ABCDEFGHIJKLMNOPQRSTUVWXYZ If Open Sans is not available on all systems and platforms, Arial should be used as abcdefghijklmnopqrstuvwxyz a substitute on electronic materials and Arial Regular applications (website, electronic templates and digital materials). It may also be used for PowerPoint and other electronic applications. ABCDEFGHIJKLMNOPQRSTUVWXYZ When Merriweather is unavailable, Georgia should be used for longer blocks of type or abcdefghijklmnopqrstuvwxyz when a serif font is needed. Arial Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Georgia Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Georgia Italic

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Color Palette

Corporate Color Palette The corporate colors are Pantone 178 and Pantone 187. The corporate colors ensure visual consistency and give the Alliance for Period Supplies a unique presence and identity across a broad range of media, including print, multimedia and the web. These colors must be used on all primary business communications. For print production, use Pantone® spot colors for the most accurate color reproduction. Use CMYK equivalents when process colors are required, for instance when reproducing four-color prints. Pantone 178 Pantone 187 CMYK: 2-73-52-0 CMYK: 22-100-100-18 RGB: 238-105-105 RGB: 168-0-0 HTML: EE6969 HTML: A80000