CINCINNATI PUBLIC SCHOOLS Branding Standards and Revised — September 2017 Logo Usage Guidelines
www.cps-k12.org CPS — Yesterday and Today... In 1995, Cincinnati Public Schools determined the strategy that influenced the creation of the CPS logo. This unique symbol reflects the educational objectives, direction and basic philosophy of the organization:
— National leadership in school reform. — Commitment to quality, integrated education. — Commitment to active learning. — Pride in involved citizenry.
The Cincinnati Public Schools’ logo embraces its heritage and reflects the district’s on-going commitment to collaboration — students, teachers, administrators, staff, parents, partners and community — as the foundation for success.
The CPS symbol is a circle of hands that celebrates inclusiveness and diversity as the star of achievement and the way to the future.
Developed as a community service project by Cincinnati-based Libby, Perszyk, Kathman (LPK), the original logo was adopted in 1996 and refined in 2007.
1995 2007 CPS Logo Color and Variations The standard color representations for the CPS logo are PMS 301 blue, black, or reversed out from a background color. See NOTE*. (The exception would be a single color application where the primary color is another other than black.)
Blue Black White PMS 301 Hex # 006699
To maintain the integrity of the brand, do not * NOTE: The ratio of solid recreate or alter the CPS logo. Use only logos provided filled hands for the reversed by Cincinnati Public Schools Design Department out version differs from the blue and black versions. at 513-363-0027. Therefore, NEVER alter the color of any of the logo versions. Area of Isolation Proper spacing around the CPS logo promotes legibility and maintains the integrity of the CPS brand identity.
Minimum spacing around the logo is approximately one hand length on all sides.
Do not place typography, graphics, photos or images within the area of isolation.
Acceptable Applications Under special circumstances, it is acceptable to use a screened version of the logo.
Original Original Original
Screened back 50% Screened back 50% Screened back 50% Logo Violations General Rule: Never modify or try to recreate the logo. Use only the logos provided by CPS’ Design Department: 513-363-0027.
1, 2, 3: DO NOT alter the approved brand color options 4: DO NOT alter the Font/Type alignment or style. 5, 6: DO NOT skew or stretch the logo. 7: DO NOT compromise the area of isolation around the logo. 8: DO NOT create an alternate logo or symbol using the CPS logo. 9: DO NOT alter, fill-in or redraw the symbol.
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2651 Burnet Avenue Cincinnati, Ohio 45219 Lunch Specials
7 8 9 CPS Fonts The sans serif typeface chosen to compliment the CPS logo is Avenir; the serif font, is Palatino. Georgia is the font chosen for compatability with the Web.
Impact Regular is used for headlines only.
If you are using a PC to produce print publications for CPS, please install these fonts on your computer.
The sysptem default fonts of Arial and Times are acceptable.
Avenir Light Palatino Regular Avenir Book Palatino Italic Avenir Book Obilque Palatino Bold Avenir Obilque Palatino Bold Italic Avenir Medium Avenir Medium Oblique Georgia Regular Avenir Black Georgia Italic Avenir Black Oblique Georgia Bold Avenir Heavy Georgia Bold Italic Avenir Heavy Oblique
Impact Regular