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Download Our Latest Allegravita Backgrounder Booklet Here (PDF) Name: Allegravita is an award-winning, multi- disciplinary public relations and strategic communications agency focused on supporting international clients in the China region and taking Chinese clients to the world. We were voted China's most entrepreneurial company by the Australian Chambers of ABOUT ALLEGRAVITA Commerce in China in 2008. Allegravita is a boutique global agency A PORTFOLIO OF SERVICES TO BORN IN CHINA, with personnel and offices in Beijing, HELP YOU SUCCEED IN CHINA EFFECTIVE WORLDWIDE Guangzhou, Kunming, Hong Kong, Public Relations for proactive and Although our focus is on the China New York City and San Francisco. Since reactive messaging. region, our services are very effective 2003 we have provided high-quality Marketing and Communications in markets worldwide, with proven PR, marketing and corporate advisory Collateral to present your messages outcomes. Allegravita works within services with a special focus on achiev- with excellent credibility. a highly-accountable and disciplined ing excellent results for international Media Relations & Media Training Western management style, executing clients in the China region and in Chi- to insert your messages into Chinese the highest quality of work for our nese speaking markets worldwide, and and international media in the most clients, which we deliver with agility, international results for our Chinese compelling way possible. flexibility, creativity and cultural savvy. clients. Corporate Identity localization to Allegravita is an ethnically diverse, We incorporate expert public relations communicate your brand values and multi-cultural team of professionals abilities with a firm grasp of contempo- benefits to Chinese markets, and for of different cultural heritages. What rary China-region marketplaces to help Chinese clients, to international inves- we share in common is our passion for our clients communicate effectively, tors and influencers. China and Chinese business, and our generate leads, reduce the length of Event Design to deliver compelling relentless pursuit of maximal ROI for sales cycles, develop and maintain experiences to your markets. our clients. Our team’s diverse back- excellent reputations, and to man- Digital Marketing and Communica- grounds in multiple sectors deliver age crises, if they should occur. Our tions including Chinese and western superior analytical outcomes. corporate services division supports social media, content marketing and clients to incorporate companies in SEM. China and to efficiently comply with Market Intelligence research, reporting Chinese law. For our Chinese startup and analysis to support your strategic clients, we provide targeted corporate planning. services to streamline US regulatory and immigration compliance. Corporate Services to support your Chinese incorporations and regula- tory compliance, and for our Chinese clients, streamlined operations and HR solutions. A section of the Great Wall in Hebei Province which rarely sees tourists. Allegravita has brought clients and partners to this very section for team-building for over 16 years. ACHIEVING HARMONY The ancient Chinese doctrine of Allegravita provides services which We seek always to find harmonious and “ ” (tian ren he yi, “humans are culturally informed and focused prosperous go-to-market strategies for 天人合一 being one with the universe”) encom- on supporting our clients to present our clients, and we invite you to learn passes the fundamental principles their brands, businesses, products more about our services in the pages of society, humanity and nature in and services as being highly desirable which follow. Chinese culture. amongst target market segments and demographics. The word “Allegravita” is Latin for “a joyful, happy way of life”, which is the Both our clients and their customers fundamental purpose of living a life and consumers enjoy positive out- according to ancient Chinese Buddhist comes. belief. Respect and good reputation is Allegravita’s corporate colors represent at the center of commercial success the green earth and the blue water, in China. paying respect to the ancient Chinese wisdom of (feng shui, or, “earth and water”). Simon Cousins CEO & Founder 夏明 创办人 Allegravita (USA) LLC & Beijing Allegravita Marketing Co. Ltd. 北京乐微塔营销咨询有限公司 OUR DISCIPLINES Our heartland is generating positive Chinese media coverage. PUBLIC RELATIONS Allegravita is expert in Chinese public PR is an extremely effective communi- In cases where companies or enterprises relations, with more than 16 years of cations tool for companies, government have erred, PR provides an effective superb client outcomes in Chinese enterprises, institutions and individuals method of apologizing and rectifying media and commercial marketplaces. to more broadly tell their story. matters. Allegravita defines public relations as PR is especially valuable in daily com- PR in China is a powerful and sometimes the art and science of proactively and re- mercial marketing for goods, services misunderstood communications disci- actively managing the communications and ideas, empowering the client to pline. PR can equally be used for good between the client organization and its amplify news. In cases of inaccuracies or nefarious purposes. Choose your PR audience, stakeholders, regulators, the or misunderstandings, PR is a powerful practitioner only after ascertaining their media and the public. method of correcting those unhelpful integrity, honesty and professionalism. opinions. MARKETING AND COMMUNICATION COLLATERAL Beautiful and functional printed and Allegravita has maintained a full cre- digital marketing materials — media ative design studio, operating around kits, brochures, white papers, books and the clock from our Beijing and New booklets, exhibition materials, corporate York City offices. The excellence of our stationery, gifts — are a highly effective multi-lingual copywriting and design tool to enhance clients’ credibility and has been proven for more than 16 years. presence in the China market. We often Allegravita clients enjoy highly effective counsel our clients to think of China as a and persuasive marketing collateral, “more is more” market (“less is more” is produced inexpensively and accurately counter-productive and communicates in China, Hong Kong and other target unhelpful and unflattering values for markets, helping them to maximize foreign brands in China). their China return on investment. Premium domain name industry leader Sedo hired us for a refreshed new look to their sales collateral. MEDIA RELATIONS AND MEDIA TRAINING A key element of public relations in all clients enjoy exceptionally positive and parts of the world is media relations. In targeted media coverage through the China, media relations occupies more China region. than half of the effort we exert across EXPERT CHINESE MEDIA all of our aggregated PR work. TRAINING Our corporate identity practice has created The Chinese media represents both Allegravita also provides short-form many dozens of compelling brands over our more than a decade of work. great risk and great opportunity. With and longer-form media training ser- deft strategic planning — made possible vices, delivered with our proprietary by deep understanding of the Chinese curriculum, to help client spokespeople state-run media sector’s daily imper- become effective communicators in atives, long and strong relationships the tricky China media landscape, and with hundreds of key media editors for Chinese executives and founders to and senior journalists, and 360° grasp communicate persuasively in interna- of the client’s objectives — Allegravita tional markets. Our corporate identity work results in highly persuasive and conceptually sound CORPORATE IDENTITY brands that accurately communicate to CONCEPTUALISATION, LOCALIZATION, Chinese markets and audiences. EXECUTION, EXTENSION A company’s corporate identity is their Allegravita’s corporate identity work face in the marketplace. Corporate exemplifies a conceptually sound ap- identities are the most powerful single proach to visual communications. The element to set positive first impressions. hundreds of corporate identities we have designed and localized for China and the Corporate identities — brandmarks, world have helped our clients to more visual elements and boilerplate copy accurately position their products and — which work well in Western countries services in the marketplace, reducing can have dramatically opposite effects their communications effort and cost in China, if not properly analyzed and and giving a sense of pride to their localized where necessary. The vice employees, partners and stakeholders. versa is also true: Chinese brands rarely communicate and sell effectively in international markets without expert naming and branding support. Our mulit-disciplinary approach allows us to bring our brands to life. Allegravita is enormously proud of our team's comprehensive work for Dot Chinese Online and Dot Chinese Website. Namescon Exhibition Pop up.indd 2 2014-12-23 9:09:27 AM EVENT DESIGN Staging and hosting events is a key element of a sound PR or strategic communications campaign. Allegravita is skilled at the conceptual design and execution of events that enhance our clients’ messages. Events range from intimate luncheons and mid-sized banquets through to multi-thousand attendee seminars and symposia. The key objective is that your audience’s experience is on-brand and leaves a lasting, positive impression. We often remind our clients that in China,
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