IRI 16.9 Template

BRINGING TO LIFE: TOP TRENDS in FRESH FOODS New Consumerism & the Customization Continuum Webinar 3 of 5

Chris DuBois Jonna Parker Senior Vice President Principal Strategic Accounts IRI Fresh Center of Excellence

© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 1 FMI is the trade association that serves as the voice of food retail. We assist food retailers in their role of feeding families and enriching lives.

Our members are food retailers, wholesales and suppliers of all types and sizes

FMI provides comprehensive programs, resources and advocacy for the food, pharmacy and grocery retail industry

CONSUMER & FOOD SAFETY GOVERNMENT INDEPENDENT CENTER STORE COMMUNITY AFFAIRS & DEFENSE RELATIONS OPERATOR PRIVATE BRANDS SUPPLY CHAIN TECHNOLOGY

ASSET COMMUNICATION EDUCATION FRESH FOODS HEALTH & WELLNESS INFORMATION RESEARCH SUSTAINABILITY WHOLESALER PROTECTION SERVICE

FMI is committed to the growth and success of fresh companies and their partners. FMI provides resources and networks that support the interests of member companies throughout the global, fresh produce supply chain, including family-owned, private and publicly traded businesses as well as regional, national and international companies.

Emphasis on Fresh ‒ Produce ‒ Meat ‒ Seafood ‒ Deli / In-Store, Fresh Prepared Foods, Assortments ‒ Bakery Rick Stein Fresh Foods ‒ Floral Vice President, Fresh Foods Food Marketing Institute [email protected] 202.220.0700

Research and Education Networking Advocacy In-depth information, trends and insights Share ideas, explore best practices and Understand what is going on in to foster innovation, take advantage of develop business relations Washington and make your voice heard new opportunities and help develop winning strategies

John Ruane (Chair) Dan Koch Meijer, Inc. Jerry Goldsmith Ahold USA Associated Wholesale Grocers, Inc. Spartan Nash Geoff Waldau Rick Steigerwald (Co-Chair) Brett Bremser Food Lion Mike Papaleo Lund Food Holdings, Inc. Hy-Vee C&S Wholesalers John Grimes Tom DeVries John Haggerty Weis Markets Pat Brown Giant Eagle, Inc. Burris Logistics Albertsons LLC Richard Cashion John Beretta Mark Hilton Healthy Home Market Terry Murphy Albertsons, LLC Harris Teeter LLC Wakefern Shana DeSmit Dave Bornmann Geoff Wexler Walmart Scott Evans Publix Super Markets, Inc. Wakefern Food Corporation Price Chopper/Mkt 32 Mark Doiron Scott Bradley Brookshire Grocery Company Fresh Thyme Nicole Wegman* Target Corporation Wegmans Food Markets, Inc. Dan Murphy Jim Lemke Jerry Chadwick SuperValu CH Robinson Fresh * Silent members Lancaster Foods, LLC Pat Pessotto Steve Howard Alex Corbishley Longo Brothers Fruit Markets Inc. Bristol Farms/Lazy Acres Target Corporation Nick Carlino Emily Coborn Buddy Jones MDI Distributors Coborns MDI Distributors Jerry Suter

John Ruane (Co-Chair) Jeff Oberman Greg Livelli Emily Blair Ahold USA United Fresh Produce Assoc. Hussmann Miliken Robb MacKie Rick Steigerwald (Co-Chair) Janet Riley American Bakers Assoc. John Dunne Lund Food Holdings, Inc. North American Meat Institute Acosta Jim Huston All- FEC Members Galit Feinreich Johnsonville Scott Aakre FMI Fresh Executive Council Ready Pac Foods, Inc. Hormel Foods Chad Gregory Chris Dubois Tom Super United Egg Producers Sally Lyons Wyatt IRI National Chicken Council IRI Joe DePetrillo Michael Eardley Patrick Fleming Earthbound/White Wave Wendy Reinhardt Kapsak International Dairy-Deli-Bakery Assoc. National Pork Board Produce for Better Health (PBH) Shawna Lemke Bridget Wasser Joe Watson Monsanto Michael Lang National Cattleman's Beef Association Produce Marketing Assoc. Invatron John Knorr Sarah Schmansky Joe Weber Phillips Seafood Tom Daniel Nielsen Perishables Group Smithfield Foods Inc. Sterilox/Chemstar Mike Celani Paul Mastronardi Art Yerecic Wonderful Randy Evins Mastronardi Produce Yerecic Label SAP Chandra Macleod David Sherrod Brad Roche Aqua Star Seafood Tom Windish SE Produce Council Hill Phoenix Cargill Jeff Thompson Trident Seafood

Total Store Performance Customization to the New Consumerism

Update & Expansion

TOTAL STORE SALES $783B TOTAL FRESH PERIMETER CPG EDIBLES $139B 77% +0.2PTS

of perimeter 3-year in total store sales $33B $5.5B dollar growth coming share driven by strong performance in vs. 3 years ago vs. 3 years ago from the Produce department frozen, refrigerated and liquor

Source: Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 9 The Fresh Perimeter Departments Make Up a Quarter of Food & Beverage MULO Sales Driven by Produce and Meat

$54.0B $4.4B $95.7B

FROZEN SEAFOOD $565B TOTAL F&B BEV & LIQUOR

$6.3B $49.8B

BAKERY MEAT

$55.6B $180B $8.3B DAIRY GENERAL FOOD $59.6B $12.4B DELI MEAT & CHEESE PRODUCE DELI PREPARED CENTER STORE PERIMETER

Source: Dollar Sales, IRI Total Store View + Perimeter Market Advantage, 52 weeks ending June 17,2018 vs. Year Ago; © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 10 Perimeter is No Longer the Slam Dunk Store Sales Growth Engine of Years Ago

EDIBLES 1.9% 2.7% 1.5% 2.5% 2.5% 2.0% 1.3% 2.3% 1.0% 1.2% 3.5% 0.4%

BEVERAGES FROZEN GENERAL FOOD LIQUOR REFRIGERATED

-0.5% -0.4% -0.3% 1.6%

1.2% 0.7% 1.2% 3.5% PERIMETER BAKERY DELI CHEESE DELI MEAT DELI PREPARED 1.2% 1.3% 1.2% 1.0% 1.5%

2.5% 1.9% -0.5% % CHG VS. YAGO

PRODUCE SEAFOOD MEAT CAGR ‘15-’18

Source: Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 11 Fresh Perimeter Growth Slow Down in Recent Years While Edibles Heats Up Sales Change vs. Prior Year By Period 5.4%

4.5%

2.2% 2.1% 2.0% 2.2%

1.2% 1.2% 1.3% 0.7% 0.6%

CY 2014 CY 2015 CY 2016 CY 2017 Latest 52 YTD 2018

EDIBLE PERIMETER

Source: Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 12 Perimeter Sales Particularly Struggling to Grow in Great Lakes; New England Center-Store Edibles Are Also Slow in These Regions, But Outpacing Sluggish Fresh

1.2% Perimeter Total US MULO Average

Source: Dollar Sales, IRI Total Store View + Perimeter Market Advantage, 52 weeks ending June 17,2018 vs. Year Ago © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 13 Long-Term Perimeter Growth Has Also Varied by Retailer and Unit Increases Even Harder to Achieve

48% only of RMAs outpaced MULO growth average 1/3 also grew 1.2% higher perimeter perimeter unit dollar sales sales

Source: IRI analysis of RMAs at the division/banner level with perimeter sales greater than $50M IRI Total Store View + Perimeter Market Advantage, 52 weeks ending June 17,2018 vs. Year Ago © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 14 Fresh Challenges are More Complex Than Ever

Increased Lack of Operational Price Shifting Competition Change Challenges Pressures Consumer Needs

2016 2017

“Fresh”en Up @... IRI Worldwide.com/insights or fmi.org/TopTrendsInFresh

LEVERAGED CONFIRMED VALIDATED

relevance & primary & trends evolution with secondary 2016 & 2017 consumers research

2018

How retailers meet today’s consumer demands

Dollar General 900

Dollar Tree 320

Family Dollar 300

Aldi 180

Five Below 125

Ulta 100

H&M 60

2018 Store Openings Store 2018 Hobby Lobby 60

Lidl 52

Target 35 Blue bars indicates stores that Walmart 25 include at least some perimeter items

Consumers spending Consumers spending more produce dollars less produce dollars

ONLINE Grocery accounts for +21% +11%

72% GROCERY CLUB of all produce dollars -2% -2%

DOLLAR 0.1% of national all outlet Produce +9% spending

Source: IRI CSIA including fresh fixed and random-weight produce items; 52 weeks ending 6-24-2018 verses prior year © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 21 Alternative Formats Becoming Formidable Fresh Competition in Mind Share 33% of consumers say they shop for fresh foods routinely or most often at Specialty Grocer vs. “Delivery Innovations” has become Mass or Supermarkets much more important to them in the past year

“Format and offering changes have become much more important to me in the past year.” 67% of respondents 72% of Millennials “Good value for the price is most important to me.” 44% of respondents 54% of Millennials

“Competitive pricing is much more important to me.”

Value and Private Brands at the Core of Retail Changes Polar Ends of the Value Spectrum Outperforming Middle-of-the-Road Peers*

Source: Deloitte © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 24 ALDI Growing Quickly by Offering Value With 1,600 Stores Today and Adding 900 More by 2022 ALDI Could be the Third Largest Grocery Chain

Selection of FRESH Store Brand 93% 61% PRODUCE products & said that good/affordable (77%) was the Unique pricing/value price is what they top product products offered are drove them liked about ALDI to ALDI purchased liked at ALDI over other retailers

Half said their experience was Better Than Expected 1/3 shifting much more of their shopping to ALDI

Source: IRI ALDI Market Shift Study 2018 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 25 ALDI Expands Fresh 2019 Planning $3.4 Billion expansion including first entry into Phoenix

Grab-and-Go Deli Focus on Fresh, Testing self-service 40%+ fresh food options Convenience “in-store” bakery across departments

60% - 70% 1%-3% of markets experienced average overall PRICE declines when market PRICE +2% to -15% ALDI opened decline category PRICE impact range

ALDI

40% 69% 70% 59% 64% became aware by Fresh produce was said Lidl offered liked the private said price & driving past the the top product good value for the brand assortment incentives drove store purchased money them to the store

are shifting much more of 20% their shopping to Lidl stores

said their experience 50% was better than expected

said they definitely will 58% visit Lidl again in the future BUT

said Lidl was worse 16% than expected

Repurchase intent dropped from 44% in Fall grand opening to 21% in Spring

Image Source: 210 Analytics Shoppers are the The U.S. Market Continues big winners to Challenge Lidl Entry sparked industry-wide activity, forcing Aggressive growth plans and sales Stores within less than 2 competing retailers and manufacturers to expectations have not been met miles of Lidl dropped up their merchandising games prices between 2-15% New stores will have smaller footprints and more-limited assortment rolled out more slowly in more urban markets

• Consumers remain focused on fresh - Jonna will update balancing value and evolving needs copy points • Formats which meet these dual goals will continue to succeed with Update a picture competition from all sides on price of an aldi or fresh • Traditional food retailers are fighting as an alternative back but battle for fresh trips will be won format based on tailoring to consumer needs beyond carrying the basics

• Critical to hone differentiation and own your value proposition

E-Commerce

Service What Does Delivery it Mean for Customization Fresh?

Click-and- Collect

52-WEEK PENETRATION CHANGE BY CHANNEL % HH Buying % HHs Buying 1x % HHs Buying 2x+

1.7 1.8

0.6 0.3 0.1 0.1 0.2

-0.2 -0.1 -0.2 -0.3 -0.4 -0.3 -0.4

-1.9 -2.3 -2.3 -2.4

DOLLAR SUPERCENTER $

Grocery Drug Dollar Mass / Super Club e-Commerce

Source: IRI Summit, April 2018; IRI CSIA- 52 Weeks Ending 2/25/18 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 34 Yet, 70% of U.S. Consumers Have Not Yet Purchased Groceries Online 52 Week Penetration by Channel

97.6

65.8 59.5 57.9 52.5 30.6

DOLLAR SUPERCENTER $

Grocery Drug Dollar Mass / Super Club e-Commerce

Source: IRI Summit, April 2018; IRI CSIA- 52 Weeks Ending 2/25/18 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 35 Service Changes: Amazon and Whole Foods Continues to Evolve Rapidly

Incredible potential for the industry and consumers

Huge risk for brands

Amazon & Whole Foods Exist in an Alternative Universe from Traditional Retail • Challenger and niche brands rule • Relate well to consumer needs • Corporate scale doesn’t matter as much • Follow alternative play book • Hyper focus on local & ”non-corporate” • Offering discount for Prime Members as of June 2018 – including fresh items

Update image Update image

“Delivery Innovations” have become much more important to fresh consumers vs. prior year survey

of US of of US of 36% consumers 45% Millennials 33% consumers 44% Millennials would buy fresh foods online if faster delivery was offered want fresh foods a part of grocery in-store pick up

Amazon and Whole Foods Market announce the introduction of free two-hour delivery through Prime Now Amazon Company Release 2/8/2018 Amazon to offer discounts to Prime members at Whole Foods nation wide Yahoo Business 6/26/2018

Albertsons announces new Digital Marketplace providing for consumer-direct ordering and shipping Albertsons Companies 03/20/2018 Albertsons Companies and Instacart to bring same-day grocery delivery to 1,800-plus stores Progressive Grocer 11/28/2017

Walmart plans to expand its popular Online Grocery Delivery option to more than 40% of U.S. households Walmart Release 3/14/2018

Kroger Announces 1,000th ClickList Store and Introduces Seamless Digital Shopping Experience Kroger Company Release 12/18/2017

Leveraging their existing infrastructure, retailers are investing in capabilities.

For food and beverage, IRI expects that click-and- collect will total over $6.6B 2016 in 2020 up from $400MM $400MM in 2016

* based on IRI shopper survey and dollar share index © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 40 Conversion Opportunities by Comparing Fulfillment Options 67% 50% of click-and-collect of users cite the Click-and-collect models are winning shoppers say they time savings as shoppers and driving online growth would “definitely” use a motivation for traditional grocery categories the service again

* based on IRI shopper survey and dollar share index © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 41 Click-and-Collect May Reduce the Dollar Ring at Retailers if the Sites Do Not Offer Engaging Options for Impulse Items

Shoppers are more likely to use click- and-collect for small trips, with 1-5 items that are needed immediately

22% said it helped them stick to their list and avoid impulse purchases

1 in 4 online grocery shoppers consider themselves impulse shoppers when in the store

• Online and mobile are disrupting the path to purchase for fresh food with click-and-collect and delivery

• Presenting fresh foods online is a playfield leveling, game changer opportunity for new fresh items. Must consider online and offline efforts to get (and stay) in the basket

• Solving consumer needs is paramount whether in-store or on-line; however, impulse triggers cannot rely on fresh appearance online. Opportunity to create true personalized solutions.

In 2017, spending on Higher income food bought away from SNAP participants brackets spend the home > food made in spend the most time least time on preparing home on preparing meals meals for the first time

43 38 <21 min min min Time Spent Preparing Dinner Continues to Decline

64+ 25-64 18-24

Source: USDA © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 46 Step-Savers Need to be Considered in a Customization Continuum Across the store, consumers seek step-saving solutions while retailers & suppliers seek to meet their needs – but are we really satisfying every step of the journey to eat fresh?

$105B $17B $56M $12B

Traditional commodity- Have at least one Packages components Completed prepared – Requires consumer to prepare, step removed from together with a recipe or little to no work assemble and/or cook to their preparation but still assembly instructions necessary own taste and needs isolated from other foods

23% of Trips Include Another Element of the Continuum

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18; excludes Perimeter Bakery and Peripherals © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 47 Fresh Whole Commodities Continue to be the Bulk of Perimeter Sales $105B Slower Growth Rate and Innovation Eroding Share of These Items, But Still Vital to Perimeter Perceptions

24% added of total 76% perimeter growth of total perimeter $1.3B sales are from in sales since 2014 Fresh Whole 2pts Commodities from 3 years ago

41% cite freshness as the most important motivator of where they shop- the number jumps to 44% among Millennials who shop at Specialty Stores

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and IRI Fresh Foods Survey, Dec 2017 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 48 Fresh Whole Growth a Mixed Bag Across Departments and Slowing $105B Adding Time-Saving Steps for Shoppers Still 20% or Less of Sales Across Fresh Departments

PRODUCE MEAT SEAFOOD DELI MEAT DELI CHEESE

SHARE OF TOTAL PERIMETER 82.4% 91.0% 79.1% 86.1% 87.2%

3 YEAR CAGR 1.7% -0.6% 1.6% -1.9% -2.5%

YA GROWTH 0.8% 1.4% 0.6% -3.4% -2.9%

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and IRI Fresh Foods Survey, Dec 2017 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 49 Without Produce, 2018 Fresh Whole Sales Would Have Been Negative $105B Fresh Whole Commodity by Perimeter Department | Dollar Sales Change vs. 3 Years Ago (in Millions)

PRODUCE MEAT SEAFOOD DELI MEAT DELI CHEESE

+$2,488 -$841 +$165 -$302 -$170

Fresh whole commodities will always have a significant place in fresh sales, yet format competition is fierce; creating value beyond price is key to ongoing fresh success

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 50 Products With at Least One Step Saved are Fueling Fresh Growth $17B Letting Consumers Customize, While Still Saving Them Prep Time, Continues to Drive Higher Fresh Sales

49.7% added of total 12.1% perimeter growth of total perimeter $2.8B sales are from in sales since 2014 Value Added 1.5pts from 3 years ago

39% of consumers say availability of “pre-prepared/ready to cook ingredients” is very important in choosing where they shop and only 8% say its “never been important”

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and IRI Fresh Foods Survey, Dec 2017 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 51 Saving Time for Shoppers at Home or During the Trip Leads to Growth Adding Time-Saving Steps for Shoppers Still 20% or Less of Sales Across Fresh Departments

Grab & Go pre- slicing programs have driven growth in Deli Meat & Cheese by making PRODUCE MEAT fresh SEAFOODshopping faster DELI MEAT DELI CHEESE

SHARE OF DEPT 17.6% 9.0% 20.9% 13.9% 12.8%

3 YEAR CAGR 6.4% 1.1% 3.1% 40.1% 47.3%

YA GROWTH 2.7% 2.5% 2.8% 23.9% 21.5%

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18. Depts shown in order of total $ sales with Produce driving © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 52 Meal Kits are Evolving Out of Convenience and Taste Experimentation $56M The Marriage of Saving Time Cooking at Home With Saving Time Shopping Across Store Aisles

0.2% added of total 0.04% perimeter growth of total perimeter $13.4M sales are from in sales since 2014 Meal Kits .01pts from 3 years ago

Meal kit awareness is high, but only 22% of consumers say they’ve actually bought one

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and FMI/210 Analytics “Power of Retail Food Service” © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 53 $56M Meal Kits at Retail is a Rapidly Evolving Space With Rapid Expansion

5-10x Expected growth rate of meal kits $270M-$502M KROGER PREP + PARED PUBLIX APRONS

SUPERVALU QUICK & EASY ALBERTSONS PLATED AMAZON MEAL KITS

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and IRI Growth Consulting Analysis, 2018 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 54 Ready-to-Heat / Eat Prepared Foods Still Growing, But Competition is Fierce $55.8M Sales Increases Have Cooled from the 2015 Peak as Store Expansions Plateaued, In-Store Foods Amped Up Their Offerings and Restaurant Openings, Online Ordering and Delivery Expanded

22% added of total 8.8% perimeter growth of total perimeter $1.2B sales are from in sales in 2014 Ready to Heat/Eat .05pts from 3 years ago

Time is the competition in Retail Food Service: 52% of consumers rank SPEED as the 1st or 2nd highest decision factor for a quick dinner out

Source: IRI Fresh COE Custom Analysis from Total Store View + Perimeter Market Advantage, MULO 52-weeks ending 6-17-18 and FMI/210 Analytics “Power of Retail Food Service” © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 55 Ready-to-Heat / Eat Trips Drive Traffic What Else is in the Basket? and Connectivity Across The Store

$5.5B $1.8B Total Fresh Prepared +3.0% -1.4% Deli Prepared Entrees & Meat* $12.3B ENTREES & PREPARED SALADS MEATS* +

ISB Breads & Rolls $ Spent in Rest of Store RFG Meals $1.8B $1.6B ISB Desserts 0.0% +5.4% ISB Morning Goods $51 Deli Cheese Deli Meat RFG Desserts SANDWICHES APPETIZERS RFG Condiments Fresh Seafood If we could incent 20% of US households already buying Deli Prepared Chicken Fresh Fruit Frozen Fruit & Veg to pick it up on 1 more trip it is worth $995 Million to the grocery industry SS Fruit & Veg Fresh Veg Coffee & Tea

*Includes Rotisserie Chicken; IRI MA, Total US MULO, 52 WE 4/22/18, growth rate vs YAGO and IRI Shopper Loyalty Food Stores for 30MM HH transactions, 52 WE 6/17/18 © 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 56 Key Takeaways

• Solve the meal need – win the shopper • Competition from beyond the store aims at convenience – kits and ready to heat or eat – • Step-saving fresh items are not disconnected – must compete differently to keep these dollars but on a continuum of choice that is to offer critical across fresh departments • Utilize consumer buying behavior to connect the dots in-store and online

NEW Online disruption is here CONSUMERISM for fresh. Must consider online and offline selling stories to get (and stay) How retailers meet in the basket today’s consumer demands

Solutions, not siloes, for shoppers across the customization continuum can unlock untapped growth

Feb 22 APR 25 AUG 16 SEP 13 OCT 2

Holistic Health Food Transparency Customization to Atomization of New Supply Chains the New Personalization Convenience Social & Cultural Consumerism Hyper Localization Alignment Connected Customization Consumer Prepared Foods Continuum

Chris DuBois Jonna Parker Senior Vice President Principal Strategic Accounts IRI Fresh Center of Excellence