first appearance in our study. assortment, with its marketplace-like Perhaps most interesting, this is the entries rich with fresh and prepared foods, first time that prices at Wegmans have including bountiful fresh produce depart- been surveyed for this study. ments, one is tempted to think of this as % Over Wegmans % Over Indeed, Wegmans’ showing in the study some kind of epicurean, upscale store. Yet, Wal-Mart Wal-Mart amply illustrates why it is such a powerful on prices, Wegmans gives even Wal-Mart a 56.69% 1.99 56.69% 33.07% 1.99 56.69% chain. Well respected for quality and run for its money, coming out at only 5.07 33.56% 1.99 33.56% -11.24% 2.50 40.45% 99.50% 2.99 49.50% How They Stack Up Against Wal-Mart Supercenter 100.00% 1.67 67.00% 76.92% 0.49 25.64% Region/ % over % over % over 20.56% 1.29 -47.98% Date Surveyed Store Wal-Mart Store Wal-Mart Store Wal-Mart 82.32% 5.98 82.32% 33.00% 3.99 33.00% 25.95% 1.49 -5.70% Connecticut-5/02 Super Stop & Shop 23% Shaws 34% Big Y 36% 23.44% 0.89 39.06% Salt Lake City-10/02 Harmon’s 2% Smith’s 6% Albertson’s 12% 42.45% 2.50 79.86% 33.04% 0.99 -11.61% South Florida-2/03 Super Target 22% Publix 31% Winn-Dixie 52% 54.73% 1.31 -11.49% 26.26% 2.50 26.26% Dallas, Texas-10/03 Albertsons 23% Brookshires 7% Kroger 19% 70.69% 0.99 70.69% Neighborhood Market –1.2% Tom Thumb 27% 21.65% 3.49 6.40% 19.46% 3.59 7.49% Portland, OR-3/04 Albertsons 30% Fred Meyer 22% Haggen 27% 11.45% 3.69 3.07% Safeway 37% 47.06% 1.25 83.82% 99.33% 1.99 32.67% Phoenix, AZ-8/04 Albertsons 22% Bashas 25% Fry’s 15% 99.33% 1.99 32.67% Safeway 17% 33.89% 3.59 20.47% -22.80% 2.29 -40.67% Palm Springs-10/04 Albertsons 19% Jensen’s 60% Ralphs 16% 51.52% 0.50 51.52% Vons 20% 59.09% 0.79 79.55% -22.66% 1.49 16.41% Detroit, MI-1/05 A&P Food Basic –17% Farmer Jack 24% Kroger 28% -3.85% 0.79 51.92% Meijer 3% 0.00% 1.34 7.20% 35.23% 3.29 10.40% St. Louis, MO-5/05 Dierbergs 22% Schnucks 14% Aldi –25.03% 32.98% 2.00 6.38% Save-a-Lot –12.76% 0.51% 1.69 -14.65% Houston, TX-9/05 HEB 15% Kroger 30% Fiesta Mart –0.3% -16.29% 0.99 -44.38% -3.61% 2.54 -34.54% Atlanta, GA-11/05 Harry’s 18% Ingles 16% Kroger 25% 39.89% 1.99 11.80% Publix 13% Target 3% -28.51% 7.98 14.33% 35.37% 1.69 14.97% Denver, CO-5/06 Albertsons 16% King Sooper 21% Safeway 25% 14.66% 3.99 14.66% 2.84% 3.93 1.29% Portland, OR-10/06 Albertsons 32% Fred Meyer 21% QFC 54% 1.02% 0.99 1.02% Safeway 30% 0.67% 1.99 -33.00% 2.84% 2.99 -22.94% Toronto Canada-7/07 A&P 35% Brunos 28% Loblaws 13% -61.41% 0.50 -83.22% Sobeys 45% 47.60% 2.50 0.00% 25.76% 2.00 1.01% Kansas City, KS-10/07 Dillons 20% Hen House 15% Hy Vee 18% -19.76% 1.69 -31.85% Price Chopper 13% 49.50% 2.50 25.00% 60.22% 0.99 6.45% Los Angeles-4/08 Fresh & Easy 15% Stater Bros 8% Ralphs 25% 11.74% 1.99 -33.22% Vons 14% 101.52% 2.49 25.76% 20.56% 1.99 -19.76% Orlando, FL-10/08 Publix 32% Super Target 22% Whole Foods 38% Winn-Dixie 28% 20.60% 115.05 5.07% Phoenix, AZ 4/09 Wal-Mart Marketside 23% Neighborhood Market 7% Bashas 30% Fresh & Easy 32% Fry’s 27% Safeway 37%
Raleigh, NC 9/09 Food Lion 24% Fresh Market 31% Harris Teeter 35% Kroger 21% Super Target 11%
Philadelphia 5/10 Acme 17% Genuardi’s 22% Giant 26% Superfresh 21% Wegmans 5%
MAY 2010 • PRODUCE BUSINESS 39