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Template for ROUNDUP News and Ideas for Texas Lottery Retailers TexasTexas LotteryLottery Sets New Sales Record! Page 3 The 50 Top-Selling Texas Lottery Retailers in FY2012 Name City Name City Rudy’s Stop & Shop Rosenberg Nicks Mart San Antonio Town & Country C S Mcallen Rocy’s K W Express Andrews All or Nothing™ – Adrian’s Drive In Grocery Alice Fiesta Mart #29 Dallas Three Star Mart #1 Balcones Heights Sonny Food Mart #4 Dallas To Match or Not to Match? Fiesta Mart #7 Houston Crestway Food Mart San Antonio Page 2 Mr T’s Market Midland One Stop Food Store Dallas Potranco Food Mart TopSan Antonio 50 Retailers7-Eleven #125 inOdessa FY12 Fiesta Mart #14 Winner’sHouston SpotlightMini Mart #66 InsertKerrville Page 1 Zip ‘N Austin Handi Stop #21 Houston E-Z Stop Convenience Del Rio Mercury Drive-In Grocery Jacinto City Stateline Citgo Texarkana Super K-F Store Houston Mobil Mart Converse Jim’s EZ Way Killeen Chucks Grocery Arlington Fina Food Mart Waxahachie Hampton Food Mart Dallas Westchester Food Mart Grand Prairie Fiesta Mart #18 Houston Palmer Food Mart Texas City A-Stop Grocery Copperas Cove Wag A Bag #2 Lake Jackson Nguyen Interests Inc Houston Coys Discount Foods Vernon SK One Stop Desoto Bay City Food Mart Bay City Wes-T-Go #1 Abilene Anyday Grocery Austin Hampton Texaco - 1st Term Dallas Bowen’s Grocery Midland Pearland Food Pearland Exxon Food Store Prom Brownsville Your C Store La Grange Fiesta Mart #2 Houston Yu Mi’s Alice E Z Shop Waco A & B Corner Foodmart Round Rock United Drive In #5 McAllen Quick Shop #1 Dallas Pic-N-Pac San Angelo State Fair Wrap-Up Page 11 December 2012/ January 2013 RoundUp December 2012/ January 2013 Email questions or comments about ALL OR NOTHING ......................................................................................... 2 RoundUp to: TEXAS LOTTERY SETS NEW SALES RECORD ................................................. 3 [email protected] RETAILER SPOTLIGHT .............................................................................. 4 – 7 Editor: Roger Prather 50 Top-Selling retailers ......... WS-1 Graphic Designers: retailer CHECK PRESENTATIONS ....8 REMEMBER! Coleen McKechnie & Karen Guzman FAQS .................................................9 If you find your retailer ID number hidden in this issue of RoundUp, you can receive a prize Published by the RETAILER SURVEY ........................... 10 package of Texas Lottery promotional items! RoundUp Texas Lottery Commission To claim your prize, call 1-800-37-LOTTO. 2012 STATE FAIR ...............................11 You must call by December 31, 2012. Headquarters: 611 E. 6th Street RETAILER BONUSES ..........................12 Austin TX 78701 Mailing Address: PO Box 16630 Austin TX 78761-6630 Texas Lottery Receives Retailer Services Hotline: 1-800-375-6886 Fleurry Award! (Select Option 2, then Option 3 for licensing or accounting questions.) Available 7 a.m. - 5:30 p.m. Central Time The Texas Lottery introduced its first $10 spotlight game, $200 Million Cash Monday - Friday Spectacular, in late February. This game features more than $200 million in prizes, with ten $1 millionTo top prizes match and ten $100,000 prizes. orThe game has been very GTECH Hotline: popular, with sales totaling $52,407,620 from inception through the week ending 1-800-458-0884 April 28, 2012. December 2012/January 2013 2012/January December (For equipment problems not to match? or to order tickets.) In addition to terrific sales, the game garnered the Texas Lottery the 2012 Fleurry award for “Best Instant Game Television Ad”! This is the first year of the Fleurry The revolutionary new game All or Nothing™ is off to a great start due to Available 4 a.m. - midnight, retailersawards, which like you!are awarded This new by LaFleurs,game offers a lottery a $250,000 industry toppublication. prize for The match award- 7 days a week ingis unique all twelve in that numbers ads were drawn voted onor bynone peers of inthe the numbers industry drawn!via the LaFleurs [522248] As ofwebsite. November [149726] 5, The2012, award 10 luckywas presented players haveby LaFleurs won the at their top Aprilprize conference and seven in Drawing Results: ofWashington those players DC. Congratulations won by matching to the “0” Texas numbers! Lottery Commission All or Nothing staff offersand 512-344-5010 the best overall odds of any Texas Lottery draw game, 1 in 4.5. (For winning number results only.) TracyLocke, the advertising vendor, who made this possible! Remind your players that there are 10 ways to win the All or Nothing game Website: and all prizes are guaranteed amounts. 2 txlottery.org (Continued on Page 10) TexasTexas LotteryLottery Sets New Sales Record! Record-setting year results in more than $200 million to Texas Lottery retailers The Texas Lottery Commission reported record results Texas Lottery players had a great year as well, with a for fiscal year 2012, gaining $133 million in revenue record $2.68 billion collected in cash and merchandise over last year for the state’s Foundation School Fund, [157283] prizes, easily surpassing the past record of an increase of 13.8 percent. Record sales of $4.19 $2.39 billion set in fiscal year 2011. billion shattered the [596370] previous sales record of $3.81 billion set in 2011 and resulted in a total contri- On top of the record-setting sales, prizes, commissions bution of $1.096 billion to the Foundation School Fund, and revenue increases, other Texas Lottery highlights which supports public education in Texas. for fiscal year 2012 include: For the approximately 17,000 Texas Lottery retailers, • The new $2 Powerball game launched in January, who all receive a 5 percent commission on every lottery featuring bigger prizes, better odds of winning and sale, total commissions amounted to a record $209.8 more chances to win. million in 2012. • In February, the Texas Lottery surpassed $14 billion “With sales up 10 percent over last year, this is the in transfers to the Foundation School Fund. ninth consecutive year that the Texas Lottery generated • A world-record $656 million Mega Millions jackpot in more than $1 billion in contributions to the state of March helped the Texas Lottery achieve several new Texas,” said Gary Grief, executive director of the Texas records, including highest draw sales per minute, Lottery. [512997] “This is our largest transfer to the highest total sales day, highest total sales week and Foundation School Fund since 1998, and our retailers highest total sales month. Texas Lottery Receives were an important part of this successful year.” • In March, the Texas Lottery Commission adopted the The Texas Lottery saw sales increases across its game rule to introduce the new All or Nothing™ game in portfolio. Scratch-off ticket sales totaled more than $3.09 Fleurry Award! September with four drawings a day. billion and accounted for 73.6 percent of fiscal year 2012 sales. Sales for the Texas Lottery’s draw games, which • In May, the Texas Lottery celebrated its 20th anniversary. include Powerball®, Mega Millions®, Lotto Texas®, Texas Two Step®, Pick 3™, Daily 4™ and Cash Five®, • In August, the Texas Lottery established its social totaled more than $1.10 billion and accounted media presence on Facebook, Twitter and YouTube. for 26.4 percent of sales.* “We are extremely pleased with the results of the Sales of the Veterans Cash scratch-off last fiscal year,” said Mary Ann Williamson, chair of game resulted in $4.7 million for the the Texas Lottery Commission. [153986] “The Texas Fund for Veterans’ Assistance, which Lottery continues to set new standards for success in is administered by the Texas Veter- its mission to generate revenue for the state of ans Commission. Other Texas Texas, and we’re looking forward to building on that Lottery proceeds, including success in the future.” unclaimed prizes, resulted in a *Sales for the Texas Lottery’s newest draw game, All or Nothing, did not transfer of $46 million to begin until after the close of FY 2012. the state’s General Revenue Fund. 3 Panaderia Nuevo Leon Finding Luck in the Piney Woods Panaderia Nuevo Leon is a combination convenience store, bakery and restaurant RoundUp on South Beckham Ave. in Tyler. In June 2012, owner Santos Garcia expressed interest in becoming a licensed Texas Lottery retailer, so GTECH Sales, Merchandising and Business Develop- ment Representative Tanja Wright imme- diately made a trip to the store. She met with [205135] Mr. Garcia and his daugh- ters, Cynthia and Myrna, and discussed the various benefits of being a Texas Leon Facebook page where they post exciting news Lottery retailer, such as: about winners at their store, [500090] as well as other • Retailer commissions information about new games and promotions. • Bonus potential for selling high-tier All of Mr. Garcia’s hard work to establish and expand winning tickets his Texas Lottery footprint paid off for a player on August 19, 2012. One lucky gentleman purchased a $2 • High frequency customer visits. Weekly Grand scratch-off and quickly uncovered the On June 28, 2012, Panaderia Nuevo Leon became an Weekly Grand top prize of $1,000 per week for 20 official Texas Lottery retailer. From the beginning Mr. years! The player was so overwhelmed by the prize Garcia has focused on growing his lottery sales. He that a friend had to drive him home that day. The December 2012/January 2013 2012/January December started with 12 instant ticket dispensers but grew to player was not the only one who benefited from that 40 dispensers in just four months! [103139] He allows lucky scratch-off; Panaderia Nuevo Leon received a GTECH sales staff to place all available POS to in- retailer bonus of $10,000 for selling the ticket. After crease product awareness. Cynthia and Myrna are that experience, Panaderia Nuevo Leon has continued adamant about keeping the dispensers full at all times to expand its lottery business and sales now average and restocking empty dispensers immediately so not over $3,600 a week, and continue to increase.
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