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KOREA Report January 2015

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KOREA Report January 2015 GARDE www.garde -intl.com KOREA Report January 2015 CONTENTS * Project 1: GuyLian Belgian Chocolate Cafe * Project 2: KOON Cheongdam TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com GARDE 1. GuyLian Belgian Chocolate Cafe Project Overview アジアで初めて国内にオープンするこのカフェは 198 ㎡（1 階-99 ㎡、2 階-99 ㎡）の広さのメゾネット構造で、80 席規模でロッ テワールドモールに位置している。ギリアンチョコレートカフェーのデザインキーワードは「ユニークな経験」で、ギリアンのブラ ンドアイデンティティを空間の中で体験できるようになっていて、ベルギーの本格的なチョコレートを五感で体験できるように 体験要素を空間デザインに適用した。 チョコレートを製造する様子を様々に露出させて顧客とのコミュニケーションの幅を高めようとしている。1 階と 2 階につながっ ているガラス張りの螺旋階段を通じてこのような全過程を立体的に経験することができる。またプレミアムなベルギーのチョコレ ートブランドのアイデンティティーを伝えるために海馬、サザエ、アサリなどのパターンを利用し、空間デザイン要素に活用し てゴールド、ダークブラウンのカラー感と一緒にブランドイメージを空間全体に反映させている。ギリアンチョコレートカフェは 顧客と直接会うことができる空間を設けることでギリアンがプレゼント用のチョコレートというイメージだけでなく、顧客に近づけ るブランドになるように価値を高めようとしている。 Project Details 1. Brand: GuyLian Belgian Chocolate Cafe 2. Type of Business: Cafe 3. Open Date: 10/2014 4. Size: 198m2 5. Location: 1F~2F, 29, Sincheon-dong, Songpa-gu, Seoul, Korea Location Map TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com GARDE TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com GARDE TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com GARDE 2. KOON Cheongdam Project Overview 地下 2 階から地上 4 階までの規模でファッションショップやライフスタイルショップとフラワーショップで構成されている。 顧客がアクセスしやすいようにし、、コミュニケーションの概念だけを基本にいて残している。KOON Cheongdam はファッショ ンだけを表わす器として建築を使っている。外観の豪華な仕上げの代わりにシンプルなマスを通じて空間が持つ表情を様々 に表現している。 非定型的な壁が導線を開けたり、閉めたりして次のスペースへの好奇心を誘発していた。内側に位置するデスクの前には映 像メディアを利用したディスプレー棚が華やかに目線を集め、その横には可変的な壁を動かして空間を複数のレイヤーの分 けている。レイヤードされた空間は VMD 空間を様々に活用できる合理的な空間になっている。 Project Details 1. Brand: KOON Cheongdam 2. Type of Business: Retail Shop 3. Open Date: 9/2014 4. Size: B2-298m2, B1-285m2, 1F-231m2, 2F-265m2, 3F-200m2, 4F-155m2 5. Location: 21-12, Cheongdam-dong, Gangnam-gu, Seoul, Korea Location Map TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com GARDE TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com GARDE TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com GARDE TOKYO OSAKA MILAN SHANGHAI HONG KONG PARIS NEW YORK LOS ANGELES SINGAPORE www.garde-intl.com .
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