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We Enrich People's Lives by Providing Superior Products and Services That LOTTE PROFILE 2015 PREPARED WAY LOTTE PROFILE 2014 LOTTE 2014 PROFILE Japanese We enrich people's WAYlives by providing superior products and services that our customers love and trust LOTTE PROFILE 2015 PREPARED WAY contents PREPARED WAY LOTTE 3 Global Strategy 4 Message from the Chairman 6 Global Passion 10 Social Responsibility 18 Financial Information 21 PREPARED WORLD Business Structure 33 Business Overview 34 Brand & Satisfaction 45 PREPARED WAY LOTTE is moving toward a better tomorrow. By taking on the challenge of ceaseless innovation, The company name ‘LOTTE’ originates from the name Charlotte in The Sorrows of Young Werther, by Goethe. Like the heroine Charlotte, who was beloved by all, LOTTE seeks to earn the goodwill of customers around the world. LOTTE is poised to become one of Asia’s leading conglomerates. PREPARED WAY LOTTE 3 LOTTE contributes to enriching life by providing products and services that are loved and trusted. Since LOTTE officially entered the food industry by founding LOTTE Confectionery in 1967, it has become a leader in the Korean tourism and retail industries by establishing some of Korea’s top hotels and department stores. LOTTE has since extended its reach into such key industries as petrochemicals and construction. LOTTE is positioning itself as one of Korea’s key conglomerates based on a wealth of diverse experiences and know-how. Furthermore, it strives to grow as a global conglomerate trusted by customers all over the world through continued efforts. LOTTE will continue to make customers’ lives richer with its strict quality control and differentiated services. MISSION We enrich people’s lives by providing superior products and services that our customers love and trust PREPARED WAY GLOBAL STRATEGY 5 A brand that provides happiness to customers all over the world and builds trust with excellent food & beverage With enhanced sales organizations and marketing strategies in China, Japan, products and services – this is what LOTTE aims to be. For over 40 years since its founding, LOTTE has Vietnam, India, and Russia, LOTTE Confectionery and LOTTE Chilsung Beverage successfully led a variety of business sectors and persistently developed differentiated capabilities. are expanding in overseas markets. LOTTE Foods, through the merger of LOTTE As part of its plans for the future, LOTTE aims to solidify its status as a global presence by establishing Samkang, LOTTE Ham, Pasteur, and LOTTE Fresh Delica, is promoting overseas more developmental strategies. Even at this moment, LOTTE is making efforts to develop yet more market expansion based on diverse product lines. Having enjoyed great success in Vietnam, LOTTERIA has entered China, Indonesia, and Myanmar, while Angel- excellent products and services reflecting the economic conditions and lifestyles of countries into in-us Coffee has also opened storefronts in China, Vietnam, and Indonesia. which it has expanded, enhancing competitiveness in the global market. LOTTE will continue to expand in Asia, offering its superior benefits to customers there and worldwide. retail LOTTE Department Store operates branches in Russia and China, has successfully engaged Indonesia and Vietnam, and is expanding its scope of influence over the world. LOTTE Mart also continues to increase the number of its stores in China, Indonesia, and Vietnam. LOTTE’s overseas expansion in retail will be further GL OBAL STRATEGY accelerated with LOTTE Super stores operating in China, LOTTE Cinema movie theaters in Vietnam and China, and LOTTE Home Shopping operating in Taiwan, China, and Vietnam. LOTTE moves forward beyond Asia to the world. tourism / service Since opening the LOTTE Hotel Moscow in 2010, LOTTE Hotel is broadening its overseas expansion scope to Vietnam, Guam, and China. LOTTE Duty Free is operating shops in airports and in downtown areas in Indonesia, Singapore, and Guam. LOTTE Asset Development currently oversees the development of a multi- purpose shopping complex, the LOTTE World Chengdu project in Chengdu, China, along with the operation of the LOTTE Center Hanoi project, a landmark 65-story building in Hanoi, Vietnam. United Kingdom Kazakhstan Russia chemical / LOTTE Chemical has entered China as well as Southeast Asia, and is expanding into overseas markets by successfully leading joint projects with global China construction / Belgium companies. LOTTE E&C is also successfully operating diverse businesses in Uzbekistan U.S.A. manufacturing Japan the Middle East, Russia, Japan, China, and Vietnam, while LOTTE Aluminium is Pakistan Taiwan expanding in overseas markets such as China and Indonesia as a global advanced India Myanmar Vietnam materials company. Cambodia Philippines Malaysia LOTTE Capital is operating a Japanese branch as well as Chinese and Indonesian Singapore finance Indonesia subsidiaries, while LOTTE Insurance has laid the groundwork for entering overseas markets with leading insurance companies in China, Russia, and Vietnam. R&D / support LOTTE R&D Center has been operating an R&D institute in China since 2009 to achieve its goal of becoming the top food research institute in Asia, and the LOTTE Strategy & Insight Center is providing customized solutions by analyzing domestic and overseas markets. Furthermore, the LOTTE Scholarship Foundation and LOTTE Welfare Foundation are carrying out international social contributions in China, Vietnam, Russia, the Philippines, Indonesia, and Laos. PREPARED WAY Message from THE ChairmaN 7 LOTTE started out with the dream of becoming a company that contributes to the national and social development. For over 40 years since the foundation of LOTTE Confectionery, LOTTE has grown stably in various fields such as foods, retail, tourism, chemicals, construction, and finance, contributing to Korea’s economic development and enriching customers’ lives. LOTTE continues to take on challenges We will continue focused on stable internal management and the creation of new avenues of growth. LOTTE has enhanced core capabilities in order to grow into a global conglomerate. With differentiated quality to grow and develop, and services that satisfy customers, LOTTE will expand its overseas businesses, which have been emerging as a key concentrated on Vietnam, Russia, Indonesia, China, and India, and will grow to become a global corporation representing Asia. Moreover, LOTTE will not neglect its social responsibilities. It global conglomerate works to help those in need, to share with others, and to make the world a happier place. LOTTE General Chairman Shin Kyuk-ho will be dedicated to gaining and keeping the respect and love of the general public, customers, and representing Asia stockholders, staying faithful to ethical management, win-win management, and green management. All LOTTE employees will do their best to achieve these goals by taking on the challenges we face to the world. with passion and dedication. LOTTE will grow into a key global conglomerate of Asia, with customers around the world reaping the benefits. We look forward to your continued support as LOTTE makes a powerful move towards becoming a truly global business group. Thank you. 1960 Beginning 1970 Spring 1980 Mature Growth 1990 Renewed Growth 1967 LOTTE Confectionery Established 1973 LOTTE Hotel Established (currently LOTTE Foods) 1980 Korea Fujifilm Acquired 1985 LOTTE Canon Established 1994 Korea Seven Acquired 1968 LOTTE Aluminium Established 1974 LOTTE International Established 1978 Pyunghwa Construction Acquired 1982 Daehong Communications Established (currently Canon Korea Business Solutions) 1995 LOTTE Capital Established (currently LOTTE E&C) 1974 Chilsung Han-mi Beverage Acquired 1982 LOTTE Giants Established 1987 LOTTE World Business Division Established 1996 LOTTE Logistics Established 1979 Honam Petrochemical Acquired (currently LOTTE Chilsung Beverage) 1982 LOTTE Corporation Established (currently LOTTE Chemical) 1996 LOTTE Data Communications 1977 Samkang Acquired 1983 LOTTE R&D Center Established Company Established (currently LOTTE Foods) 1979 LOTTERIA Established 1983 LOTTE LHP Corporation Established 1998 LOTTE Mart Established 1979 LOTTE Shopping Established 1978 LOTTE Ham & Milk Established 1999 LOTTE Cinema Established PREPARED WAY Message from THE ChairmaN 9 Since its founding, LOTTE has constantly grown through the passion and efforts of the employees. LOTTE has enriched the lives of customers as a driving force for national economic growth and is We will emerge bringing about constant innovation instead of resting on its present accomplishments. LOTTE as a global business group. now aims towards becoming a global conglomerate that represents Asia. We are working hard to foster skilled talent and secure differentiated technical capabilities to enhance our competitiveness in each business field, and we are developing localized management by analyzing economic conditions and customer lifestyles in overseas markets. We have dedicated ourselves to activities We will offer satisfaction that contribute to society to fulfill our corporate social responsibility. We are also making efforts to customers worldwide to achieve growth based on sincere, trusting partnerships while developing a range of support activities for win-win growth. LOTTE is a valued name, beloved by customers worldwide. We with premium products Chairman Shin Dong-bin improve the quality of life of our customers with premium products and differentiated services, enhancing corporate brand value through our many social contributions. We would like to thank all
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