lotte profile 2015 prepared Way lotte profile 2014lotte Japanese We enrich people's Waylives by providing superior products and services that our customers love and trust LOTTE profile 2015 Prepared Way contents

PrePared Way

LOTTE 3 Global Strategy 4 Message from the Chairman 6 Global Passion 10 Social Responsibility 18 Financial Information 21

PrePared World

Business Structure 33 Business Overview 34 Brand & Satisfaction 45 prepared Way

LOTTE is moving toward a better tomorrow. By taking on the challenge of ceaseless , The company name ‘LOTTE’ originates from the name Charlotte in The Sorrows of Young Werther, by Goethe. Like the heroine Charlotte, who was beloved by all, LOTTE seeks to earn the goodwill of customers around the world. LOTTE is poised to become one of Asia’s leading conglomerates.

prepared way LOTTE 3

LOTTE contributes to enriching life by providing products and services that are loved and trusted. Since LOTTE officially entered the food industry by founding in 1967, it has become a leader in the Korean tourism and industries by establishing some of ’s top hotels and department stores. LOTTE has since extended its reach into such key industries as petrochemicals and construction. LOTTE is positioning itself as one of Korea’s key conglomerates based on a wealth of diverse experiences and know-how. Furthermore, it strives to grow as a global conglomerate trusted by customers all over the world through continued efforts. LOTTE will continue to make customers’ lives richer with its strict quality control and differentiated services.

Mission

We enrich people’s lives by providing superior products and services that our customers love and trust prepared way GLOBAL sTRATEGY 5

A brand that provides happiness to customers all over the world and builds trust with excellent food & beverage With enhanced sales organizations and marketing strategies in , Japan, products and services – this is what LOTTE aims to be. For over 40 years since its founding, LOTTE has , , and Russia, LOTTE Confectionery and Beverage successfully led a variety of business sectors and persistently developed differentiated capabilities. are expanding in overseas markets. LOTTE Foods, through the merger of LOTTE As part of its plans for the future, LOTTE aims to solidify its status as a global presence by establishing Samkang, LOTTE Ham, Pasteur, and LOTTE Fresh Delica, is promoting overseas more developmental strategies. Even at this moment, LOTTE is making efforts to develop yet more market expansion based on diverse product lines. Having enjoyed great success in Vietnam, has entered China, , and , while Angel- excellent products and services reflecting the economic conditions and lifestyles of countries into in-us Coffee has also opened storefronts in China, Vietnam, and Indonesia. which it has expanded, enhancing competitiveness in the global market. LOTTE will continue to expand in Asia, offering its superior benefits to customers there and worldwide. retail operates branches in Russia and China, has successfully engaged Indonesia and Vietnam, and is expanding its scope of influence over the world. also continues to increase the number of its stores in China, Indonesia, and Vietnam. LOTTE’s overseas expansion in retail will be further GL OBAL sTRATEGY accelerated with LOTTE Super stores operating in China, movie theaters in Vietnam and China, and LOTTE Home Shopping operating in Taiwan, China, and Vietnam. LOTTE moves forward beyond Asia to the world. tourism / service Since opening the LOTTE Hotel Moscow in 2010, LOTTE Hotel is broadening its overseas expansion scope to Vietnam, Guam, and China. LOTTE Duty Free is operating shops in airports and in downtown areas in Indonesia, Singapore, and Guam. LOTTE Asset Development currently oversees the development of a multi- purpose shopping complex, the Chengdu project in Chengdu, China, along with the operation of the LOTTE Center Hanoi project, a landmark 65-story building in Hanoi, Vietnam. Russia chemical / LOTTE Chemical has entered China as well as Southeast Asia, and is expanding into overseas markets by successfully leading joint projects with global China construction / companies. LOTTE E&C is also successfully operating diverse businesses in Uzbekistan U.S.A. manufacturing Japan the , Russia, Japan, China, and Vietnam, while LOTTE Aluminium is Taiwan expanding in overseas markets such as China and Indonesia as a global advanced India Myanmar Vietnam materials company. Cambodia Philippines Malaysia is operating a Japanese branch as well as Chinese and Indonesian Singapore finance Indonesia subsidiaries, while LOTTE Insurance has laid the groundwork for entering overseas markets with leading insurance companies in China, Russia, and Vietnam.

R&D / support LOTTE R&D Center has been operating an R&D institute in China since 2009 to achieve its goal of becoming the top food research institute in Asia, and the LOTTE Strategy & Insight Center is providing customized solutions by analyzing domestic and overseas markets. Furthermore, the LOTTE Scholarship Foundation and LOTTE Welfare Foundation are carrying out international social contributions in China, Vietnam, Russia, the Philippines, Indonesia, and Laos. prepared way Message from the Chairman 7

LOTTE started out with the dream of becoming a company that contributes to the national and social development. For over 40 years since the foundation of LOTTE Confectionery, LOTTE has grown stably in various fields such as foods, retail, tourism, chemicals, construction, and finance, contributing to Korea’s economic development and enriching customers’ lives. LOTTE continues to take on challenges We will continue focused on stable internal management and the creation of new avenues of growth. LOTTE has enhanced core capabilities in order to grow into a global conglomerate. With differentiated quality to grow and develop, and services that satisfy customers, LOTTE will expand its overseas businesses, which have been emerging as a key concentrated on Vietnam, Russia, Indonesia, China, and India, and will grow to become a global corporation representing Asia. Moreover, LOTTE will not neglect its social responsibilities. It global conglomerate works to help those in need, to share with others, and to make the world a happier place. LOTTE General Chairman Shin Kyuk-ho will be dedicated to gaining and keeping the respect and love of the general public, customers, and representing Asia stockholders, staying faithful to ethical management, win-win management, and green management. All LOTTE employees will do their best to achieve these goals by taking on the challenges we face to the world. with passion and dedication. LOTTE will grow into a key global conglomerate of Asia, with customers around the world reaping the benefits. We look forward to your continued support as LOTTE makes a powerful move towards becoming a truly global business group. Thank you.

1960 Beginning 1970 Spring 1980 Mature Growth 1990 Renewed Growth 1967 LOTTE Confectionery Established 1973 LOTTE Hotel Established (currently LOTTE Foods) 1980 Korea Fujifilm Acquired 1985 LOTTE Canon Established 1994 Korea Seven Acquired 1968 LOTTE Aluminium Established 1974 LOTTE International Established 1978 Pyunghwa Construction Acquired 1982 Daehong Communications Established (currently Canon Korea Business Solutions) 1995 LOTTE Capital Established (currently LOTTE E&C) 1974 Chilsung Han-mi Beverage Acquired 1982 Established 1987 LOTTE World Business Division Established 1996 LOTTE Logistics Established 1979 Honam Petrochemical Acquired (currently LOTTE Chilsung Beverage) 1982 Established (currently LOTTE Chemical) 1996 LOTTE Data Communications 1977 Samkang Acquired 1983 LOTTE R&D Center Established Company Established (currently LOTTE Foods) 1979 LOTTERIA Established 1983 LOTTE LHP Corporation Established 1998 LOTTE Mart Established 1979 LOTTE Shopping Established 1978 LOTTE Ham & Milk Established 1999 LOTTE Cinema Established prepared way Message from the Chairman 9

Since its founding, LOTTE has constantly grown through the passion and efforts of the employees. LOTTE has enriched the lives of customers as a driving force for national economic growth and is We will emerge bringing about constant innovation instead of resting on its present accomplishments. LOTTE as a global business group. now aims towards becoming a global conglomerate that represents Asia. We are working hard to foster skilled talent and secure differentiated technical capabilities to enhance our competitiveness in each business field, and we are developing localized management by analyzing economic conditions and customer lifestyles in overseas markets. We have dedicated ourselves to activities We will offer satisfaction that contribute to society to fulfill our corporate social responsibility. We are also making efforts to customers worldwide to achieve growth based on sincere, trusting partnerships while developing a range of support activities for win-win growth. LOTTE is a valued name, beloved by customers worldwide. We with premium products Chairman Shin Dong-bin improve the quality of life of our customers with premium products and differentiated services, enhancing corporate brand value through our many social contributions. We would like to thank all and services. of you who have continued to care about us and express interest in LOTTE’s efforts.

2000 Great Leap 2010 Global Leap 2000 LOTTE.com Established 2007 Woori Home Shopping Acquired 2008 Daehan Fire & Marine Insurance Acquired 2009 Pakistan’s ‘PTA’ Acquired 2010 ‘Buy the Way’ Acquired 2010 Pasteur Dairy Company Acquired 2000 LOTTE Boulangerie Established (currently LOTTE Home Shopping) (currently LOTTE Insurance) (currently LOTTE Chemical Pakistan) 2010 The UK’s ‘Artenius PTA/PET’ Acquired 2010 Pakistan’s ‘Kolson’ Acquired 2000 LOTTE Super Established 2007 LOTTE JTB Established 2008 KI Bank Acquired 2009 China’s ‘Times’ Acquired (currently LOTTE Chemical UK) 2010 Hyundai Information Technology Acquired (currently LOTTE PS Net) 2002 Dongyang Card Acquired 2007 Chinese holding company Established 2010 Malaysia’s ‘Titan Chemical’ Acquired 2012 Hi-mart Acquired (currently LOTTE Hi-mart) 2008 Belgium’s ‘’ Acquired (currently LOTTE Chemical Titan) (currently ) 2007 LOTTE Asset Development Launched 2013 Kazakhstan’s ‘Rakhat’ Acquired 2009 Doosan Liquor BG Acquired 2010 China’s ‘Lucky Pai’ Acquired 2004 KP Chemical and KP Chemtech Acquired 2007 8 ‘Makro’ Stores Acquired in China 2015 Established LOTTE Members (currently LOTTE Liquor) 2010 The Philippines’ ‘Pepsi (PCPPI)’ Acquired 2006 Daesan MMA Established 2008 19 ‘Makro’ Stores Acquired in Indonesia 2015 KT rental Acquired (currently LOTTE rental) (currently LOTTE MRC) prepared way GLOBAL PASSION 11

Korea >> Our dream begins. The satisfaction of customers worldwide begins. >> Korea, the home base of global LOTTE.

Passion is growing. From Korea to China, Russia, Vietnam, Indonesia, Malaysia, India, and Japan, a happy life begins with LOTTE. LOTTE has pursued continuous innovation and growth since its founding in 1967. It has built up the group’s capabilities by expanding its businesses in various fields including food, retail, tourism, chemicals, construction, and finance. LOTTE is enhancing its brand value by modifying its current businesses and developing strategies for global initiatives to lead and manage business in Korea and beyond in a stable the way to manner. Korea is the home base for the global LOTTE. Growth

LOTTE aims to evolve into a global conglomerate that represents Asia. LOTTE will enhance competitiveness in core businesses and continue to promote overseas businesses based on our core values and management policies.

Core Values Management Policies

Customer Focus • Originality • Partnership • Strengthening Core Competencies • On-site Management • Responsibility • Passion Developing Talent • Enhancing Brand Value prepared way global passion 13

Passion leads to new initiatives. We believe in our potential Russia >> and welcome new opportunities. >> Russia, the doorway The outcome of our initiatives is greatest on the Asian continent. >> China to a continent of possibilities. We offer our best to the most customers. >> China, a stage for achieving even bigger dreams.

LOTTE entered the Chinese market in the 1990s, successfully conducting business in many fields, including food, retail, Since the 1990s, LOTTE has prepared various expansion strategies with an eye towards the European market. Currently, LOTTE petrochemicals, construction, manufacturing, and finance. LOTTE World Shenyang will be a new landmark in China with the Department Store, LOTTE Hotel, LOTTE E&C, LOTTE Confectionery, and LOTTE Chilsung Beverage are conducting business in Russia. participation of major LOTTE affiliates. Likewise, LOTTE World Chengdu, a shopping complex featuring a department store, LOTTE will successfully engage in such major business areas as retail, tourism, food, and construction to solidify its status in the Russian supermarket, shopping mall, hotel, and cinema, is expected to be completed in 2019. Furthermore, LOTTE’s status in China will be market and enrich the lives of Russian customers. enhanced with localized products and excellent services. prepared way global passion 15

A new experience unfolds. Friendly service fills the heart. Vietnam >> >> Indonesia & Malaysia >> Vietnam, where we experience the thrill of growing together.

A dream of change. Endless opportunities unfold. >> Indonesia and Malaysia, full of hope for tomorrow.

Since the opening of the first LOTTERIA in Vietnam in 1998, LOTTE Confectionery, LOTTE Mart, LOTTE Cinema, Angel-in-us Coffee, LOTTE LOTTE Mart acquired the large Indonesian Makro hypermarket chain in 2008, expanding stores using radical localization strategies. LOTTE Home Shopping, and LOTTE Hotel have entered the market and are highly appreciated by customers in such fields as food, retail, and Duty Free became the first in Korea to launch a duty-free shop overseas. LOTTE opened a shopping complex, LOTTE Shopping Avenue, in tourism. In addition, LOTTE Asset Development is operating the LOTTE Center Hanoi, which has become a Hanoi landmark. LOTTE plans Indonesia in 2013, accompanied by the expansion of LOTTE Department Store, LOTTE Duty Free, LOTTERIA and Angel-in-us Coffee. LOTTE to promote more diverse businesses based on the success of its current businesses in Vietnam. has also acquired the petrochemical company, Titan Chemical in Malaysia. LOTTE will take the initiative in opening new markets. prepared way global passion 17

India >> Products that embody our sincerest dedication go out into the world. A pleasant dream unfolds. >> Japan, where customers have long enjoyed A passion ready to bear fruit. LOTTE is recognized for its differentiated the satisfaction LOTTE provides. services and premium quality. >> India, a place for continued growth. >> Japan

LOTTE Confectionery has continued to expand its markets through the acquisition of a local confectionery company in 2004 and the LOTTE Co. Ltd., the parent company of today’s LOTTE Japan, was founded in 1948 as a general confectionery maker. Today it produces establishment of production lines in 2010. LOTTE maintains continued growth thanks to these efforts, without resting on and exports over 200 types of products, making each and every one with dedication and delivering satisfaction to customers. Based current successes. LOTTE will continue its growth by efficiently organizing its sales organizations in India and establishing marketing on LOTTE Co. Ltd., LOTTE Japan will broaden its business areas in food, sports/health, restaurants, and services, while also stably strategies that consider local customer needs. expanding businesses to enhance corporate brand value. prepared way Social Responsibility 19

W in-win Growth LOTTE aims for win-win growth, communicating, innovating, and developing with our partners.

LOTTE believes that it is important to communicate, innovate, and establish efficient cooperative relationships with partners, growing together through these means. LOTTE included an action plan for the group’s major policies in 2010 We deliver love. and created an official promotion office to actively implement this belief. The Win-win Growth Promotion Office provides We are committed to benefiting our neighbors, believing in innovation and achievement cyber education with the LOTTE Group Win-win Growth Course so employees can get a sense of the need for win-win growth, and LOTTE opened a Win-win Growth Academy in 2010, offering over 400 courses to enhance capabilities with and making efforts to create a future full of hope. partners. Moreover, diverse initiatives are being made, such as publishing the first win-win growth report in Korea to share the win-win growth performance of each affiliate. LOTTE is also doing its best to ensure local community growth and global win-win growth. We are actively bringing in regional specialties from relevant areas to contribute to the revitalization of the local economy and maintaining global win-win growth by entering overseas markets with excellent the way to partners. LOTTE is opening a future of win-win growth through these diverse efforts. Love

Social Contributions Believing that love grows when shared, LOTTE carries out activities to contribute to society in various fields.

LOTTE gives care and support in many areas of society to help everyone fulfill their hopes for a better world. Since the 1980s, LOTTE has supported immigrant workers, social welfare facilities, and the socially disadvantaged along with offering scholarships in Korea and abroad by establishing the LOTTE Scholarship Foundation and LOTTE Welfare Foundation. Moreover, the LOTTE Samdong Welfare Foundation, founded in 2009, consistently supports neighbors in need, focusing on local communities in Ulsan. LOTTE also encourages education donations from all affiliates through the Education Donation Bureau, and carries out specialized activities of social contribution with each affiliate, such as home repairs, youth scholarships, volunteer activities, the one-company one-village partnership, a food bank, visits to sick children, and fund-raising. Furthermore, LOTTE offers care and support around the world by supporting scholarships and providing equipment in countries like China and Vietnam, where LOTTE has expanded its markets. LOTTE will continue to offer hope, care, and support to the disadvantaged and to customers worldwide. prepared way Social Responsibility

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Environmental Management LOTTE is carrying out various activities to pass down a clean, green environment to the next generation.

LOTTE is conducting various activities to prevent environmental pollution and restore polluted parts of the environment in the belief that we must provide a clean, green natural environment for the next generation. With the goal of being a leading company in global sustainability management by 2018, LOTTE has established an environmental management system at the group level and set up specific business policies. The LOTTE Group operates an exclusive department and systematically manages environmental activities by selecting executives and relevant staff at each affiliate, to implement environmental management at the corporate level. LOTTE companies have led environmental protection activities with various campaigns that can be carried out with clients and partners as well, focusing on retail affiliates. Financial LOTTE are also achieving low-carbon green growth with a voluntary green purchase agreement with the Ministry of the Environment. Affiliates such as LOTTE Chemical are making efforts to protect the environment by continuously developing environmentally-friendly products. LOTTE will continue to take the initiative in responding to climate Information change to become a sustainably green company through continuous green business R&D.

Growth Sales ∙ Profit Investment Global Business Global Network M&A Market Share Store Network Landmark Business

This material is meant to aid in understanding the company, and was produced based on the company’s own interpretation of present conditions. Consequently, actual results may differ according to the business environment and mid-to -long-term plans. Individual investors are thus responsible for making their own investments related to this content. prepared way Social Responsibility

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Growth Sales ∙ Profit

Growth Status Annual sales and operating profit LOTTE is ranked 5th among Korean business groups based on assets, Based on intensive investment in core businesses, successful M&A and global management, maintaining a stable financial structure in net assets and debt ratio. LOTTE has maintained an annual average sales growth of 12% and an operating profit growth of 9% for the past 10 years.

◦ Business Ranking in Korea ◦ 2014 Financial State Unit: Trillion KRW, % ◦ Sales Unit: Billion KRW 91,000 83,300 +12% (1) (2) (3) 81,500 1990 2000 2010 Assets Net assets Debt ratio CAGR 3% (3yrs) 12% (10yrs) 82,300 +1% -2% 1 1 1 1 1 1 Sales M/S 2012 2013 2014 2015(E) 2 2 2 2 2 2 3 3 3 3 3 3 Food 9% 10% 10% 11% 4 4 4 4 4 4 66.9 Retail 40% 41% 43% 44% 5 5 5 5 93.4 5 54.1 5 6 6 6 6 6 6 Tourism · Services 18% 15% 13% 17% 7 7 7 7 7 7 Chemicals · 8 8 8 8 8 8 Construction · 28% 29% 29% 23% 9 9 9 9 9 9 Manufacturing 10 10 10 10 10 10 Finance 5% 5% 5% 5% 2012 2013 2014 2015(E) Source : April 2015 Fair Trade Commission announcement (late 2014) Note : excluding public enterprises, based on asset ⑴ fair asset ⑵ total capital ⑶ finance companies

◦ Group sales Unit: Trillion KRW ◦ Operating profit Unit: Billion KRW 912015(E) 5,000 (3yrs) (10yrs) CAGR 12% 9% +57% 812014 3,640 3,210 M/S 2012 2013 2014 2015(E) 3,520 +3% Operating profit -12% 62 2010 Food 14% 14% 14% 13% Retail 48% 45% 42% 35%

Tourism · Services 12% 11% 16% 18%

Chemicals · 13 Construction · 18% 22% 19% 28% Manufacturing

LOTTE Founding 3 Finance 8% 8% 9% 6% 2012 2013 2014 2015(E) 1967 1990 2000 2010 2015

Source: LOTTE Source: LOTTE ▒ Food ▒ Retail ▒ Tourism · Services ▒ Chemicals · Construction · Manufacturing ▒ Finance prepared way Social Responsibility

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Investment Global Business

Investment and planning Global business performance Based on a stable financial structure, LOTTE is expanding investment in core businesses The global business of LOTTE has recorded 11 trillion KRW in sales with VRICI * countries as the center and overseas projects and concentrating on developing new avenues of growth. in 2014. LOTTE is making efforts to achieve this by developing experts in each overseas location and standardizing and localizing global business. * Vietnam / Russia / India / China / Indonesia

◦ Investment plan Unit: Billion KRW ◦ Global sales Unit: Billion KRW 12,800 CAGR 11% 11,000 2012 6,700 10,300 9,300 8% 58% 14% 19% 1% Sales M/S 2012 2013 2014 2015(E) Food 12% 13% 16% 16% 2013 6,500 Retail 38% 39% 40% 40% 15% 51% 21% 11% 2% Tourism · Services · Finance 2% 3% 3% 10%

2014 5,700 Chemicals · Construction · 48% 45% 41% 34% 19% 42% 27% 10% 2% Manufacturing 2012 2013 2014 2015(E) 2015(E) 7,500 14% 51% 21% 12% 2% Source: LOTTE ▒ Food ▒ Retail ▒ Tourism · Services · Finance ▒ Chemicals · Construction · Manufacturing

Source: LOTTE ▒ Food ▒ Retail ▒ Tourism · Services ▒ Chemicals · Construction · Manufacturing ▒ Finance ◦ R egional portion of overseas business China

◦ Main investment details India/etc. Russia 29% 6% 2% Kazakhstan Food • M&A, joint ventures, expanding into new • Establishing Beer Factory 2, reinforcing 3% Vietnam

overseas markets well-being/premium businesses 2014 Global sales 5% Philippines Retail • Accelerating expansion of stores in Korea and • Expanding omni-channels and bringing 6% overseas, building online infrastructure innovation to distribution 11 trillion KRW 6% Tourism · • Constantly promoting multi-purpose complexes • Reinforcing overseas expansion of hotels and Pakistan Services in Korea and overseas such as skyscrapers duty free shops 29% Chemicals · • Enhancing competitive edge by diversifying • Promoting overseas power generation 14% Construction raw materials plant projects and shale gas business Malaysia Indonesia prepared way Social Responsibility

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Global Network M&A

Global business state Growth initiatives Based on the VRICI * countries, LOTTE is engaged in over 20 businesses in more than 20 countries worldwide, LOTTE is pursuing balanced growth by integrating M&A with organic growth. while also constantly promoting entry into ‘Post VRICI’ countries such as Central Asia and the Middle East. * Vietnam / Russia / India / China / Indonesia

Uzbekistan ◦ M&A performance

Russia Kazakhstan Division 2009 2010 2011 2012 2013~

Netherlands Food Doosan Liquor Pasteur Dairy Company Chungbuk Soju Rakhat (Kazakhstan) (Japan) (Pakistan) (Myanmar) United Kingdom Kirin Food Burger King Kolson MGS Beverage China U.S.A. PCPPI (Philippines) Japan Retail Times (China) GS Retail CS Retail Daewoo Department Belgium Buy the Way 2 stores Grand Mart Store AK Duty Free Shop Hi-mart Diamond Plaza(Vietnam) Italy Philippines Pakistan Lucky Pai (China)

India (Pakistan) (U.K.) Vietnam Chemicals LPPTA LCUK Myanmar Brazil Cambodia Sambark Dacc Malaysia (Malaysia) Titan Chemical Singapore Indonesia Others EB Card Hyundai Information Legend Hotel (Vietnam) Hyundai Logistics Technology KT rental The New York Palace (U.S.A.)

China confectionery/beverages/department store/ Philippines beverages hypermarket/supermarket/chemicals/ Belgium confectionery construction/hotel/fast food/TV shopping/ Japan fast food/beverage/duty free shop/ cinema/IT/capital/others ◦ LOTTE growth engine analysis Unit: Trillion KRW Netherlands logistics Russia hotel/department store/confectionery Germany logistics Vietnam hypermarket/hotel/fast food/confectionery/ Myanmar fast food/beverage cinema/construction/others 2008 42 Uzbekistan chemicals/hotel India confectionery/construction/logistics Kazakhstan confectionery Indonesia department store/hypermarket/fast food/ 2014 23 16 81 chemicals/duty free shop/IT/others Singapore confectionery/duty free shop Organic growth M&A Malaysia confectionery/chemicals Brazil logistics Pakistan confectionery/chemicals/construction U.S.A hotel/chemicals/ 60% 40% beverages/trade/duty free shop U.K. chemicals/logistics Cambodia fast food/logistics Italy logistics Source: LOTTE prepared way Social Responsibility

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Market Share Store Network

Business fields with top M/S Domestic and overseas store network LOTTE has secured top M/S competitiveness in Korea LOTTE is expanding brand awareness and creating synergy effects with concentrated development of core business fields and products. by establishing over 16,000 stores in Korea and overseas.

M/S 1st ◦ Korea No. of stores No. of stores No. of stores No. of stores

Industry Business Field M/S 0 50 100 LOTTE Hotel 10 LOTTE Super (2) 1,388 Angel-in-us Coffee 922 UNIQLO (SPA) 154 LOTTE Duty Free 7 7-Eleven (3) 7,417 Krispy Kreme Doughnuts 108 ZARA (SPA) 43 Food Confectionery 41% LOTTE Department Store (1) 51 LOHB’s 34 T.G.I Friday’s 44

(1) LOTTE Mart 116 LOTTE Cinema 103 Natuur (ice cream) 187 Ice cream 56% LOTTE Hi-mart 438 LOTTERIA 1,284 LOTTE Boulangerie 150 Beverage 40% Total 12,456

Burger 51% ◦ Overseas Retail Department store 47%

Vietnam Russia Indonesia China Singapore / Guam Myanmar / Cambodia Japan Total Supermarket (2) 46% LOTTE Hotel 2 1 1 (1) 5 (3) Online shopping mall 36% LOTTE Duty Free 2 2 1 5 LOTTE Department Store 2 1 1 5 9 Home appliances store (4) 54% LOTTE Mart 10 39 103 152 LOTTE Super 17 17 Chemicals (5) Ethylene 25% LOTTE Cinema 16 11 27 LOTTERIA 205 33 12 10 (449) 709 PET 57% Angel-in-us Coffee 5 3 6 14 MEG 76% Krispy Kreme Doughnuts (59) 59 Burger King 97 97 Tourism Hotel (6) 14% Mary’s Chocolate (2,057) 2,057 Ginza Cozy Corner (394) 394 Duty free shop 54% Total 240 2 78 154 3 10 3,058 3,545 Theme park(7) 44% No. of LOTTE stores in Korea and overseas: 16,001

Source: LOTTE Note: Based on 2014 sales ⑴ LOTTE Confectionery+LOTTE Foods ⑵ Based on Big4 ⑶ LOTTE.com+LOTTE iMall ⑷ Based on Big4 Source: LOTTE (based on May 2015) Note: ⑴ Department store + Young Plaza + Outlet ⑵ CS retail(435) included ⑶ 7-Eleven + Buy the way ⑷ ( ): LOTTE JAPAN ⑸ Based on domestic production capacity ⑹ Based on annual room sales ⑺ On the basis of Annual attendence prepared way Social Responsibility

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Landmark Business

New Concept Complex Mall Project LOTTE is increasing corporate brand value through skyscraper construction, joint overseas expansion of retail, tourism and leisure, and new concept complex mall construction. prepared

123 above ground floors World Height 555m

65 above ground floors Height 268m

Multi-complex with gross area of 1.5 million m²

LotteWorld Tower, Mall (Jamsil, ) LOTTE Center Hanoi(Vietnam) Shenyang Project (China)

Facilities Department store, hotel, cultural facilities, shopping Department store, hotel, office, etc. Theme park, hotel, department store, mall, etc. cinema, etc.

Completion 2014_ Open luxurious department store, 2014_ Complete construction, 2014_ Open department store, cinema shopping mall W ill be operated for the next 2019_ Complete final construction 2016_ Complete final construction 50 years There is a world prepared just for you. LotteWorld Tower) 6-star hotel, office, observatory, state-of-the-art global business complex LOTTE is creating a world of reliable products and premium LotteWorld Mall) Northeast Asia’s biggest multiple tourism and shopping complex linked services, a beautiful world where everyone can be happy. with LOTTE World 33

Business Structure

food & beverage retail tourism / service

LOTTE Confectionery * LOTTE Shopping * LOTTE Hotel LOTTE Chilsung Beverage * LOTTE Department Store LOTTE Duty Free LOTTE Foods * LOTTE Mart LOTTE World Adventure LOTTERIA LOTTE Super LOTTE JTB LOTTE Asahi Liquor LOTTE Cinema LOTTE Asset Development LOTTE-Nestle(Korea) LOHB’s (H&B Division) LOTTE Corporation LOTTE LHP Corporation LOTTE Hi-mart * LOTTE rental ••• Korea Seven LOTTE International LOTTE Home Shopping LOTTE Skyhill C.C. LOTTE.COM LOTTE Data Communications Company FRL Korea Hyundai Information Technology * ••• Daehong Communications LOTTE Members LOTTE Logistics LOTTE PS Net LOTTE Giants chemical / ••• construction / manufacturing finance R&D / support

LOTTE Chemical * LOTTE Card LOTTE R&D Center LOTTE MRC LOTTE Insurance * LOTTE Academy Seetec LOTTE Capital LOTTE Strategy & Insight Center KP Chemtech MYbi LOTTE Scholarship Foundation Sambark LFT EB Card LOTTE Welfare Foundation LOTTE E&C ••• LOTTE Samdong Welfare Foundation LOTTE E&C CM Business ••• Headquarters LOTTE Aluminium LOTTE Aluminium Engineering & Machinery MFG Division Canon Korea Business Solutions Korea Fujifilm

••• ‛ * ’ Listed company prepared world Business OVERVIEW 35

food & beverage

P roviding the taste of love. Making fresh, clean foods like homemade foods. Sharing good food for everyone’s happiness.

Setting out into the world with brand competitiveness

LOTTE Confectionery LOTTE Confectionery is a company spe- LOTTERIA LOTTERIA is maintaining growth by leading the LOTTE started its food business in 1967, when LOTTE Confec- cializing in various confectionery products such as chewing food-service business in Korea. It is striving to grow into a tionery was founded. LOTTE continues to produce top prod- gum, candies, biscuits, snacks, pies, chocolate, and ice cream, leading franchise company that represents Asia through such ucts in the industry based on efficient marketing and brand all of which are popular throughout China, Vietnam, India, and brands as Krispy Kreme Doughnuts, TGI Friday’s, Angel-in-us strategies, exporting diverse products such as confections, Russia. It will grow to become a leading confectionery company Coffee, and Natuur, while also actively conducting business beverages, and liquor around the world. that represents Asia by enhancing competitiveness of current overseas in Vietnam, Indonesia, and Myanmar. LOTTE thoroughly manages the safety of foods through the products and developing new products. LOTTE Asahi Liquor LOTTE Asahi Liquor imports and sells beer LOTTE R&D Center and has maintained the world’s highest LOTTE Chilsung Beverage Leading the beverage industry in and Japanese rice wine. By importing competitive products level of quality and safety by acquiring environmental, quality, Korea, LOTTE Chilsung Beverage exports a variety of products, such as Asahi Beer, the company is maintaining the top market and safety-management system certifications at all business including juices, coffee, and mineral water. It is enhancing the share for imported beer in Korea. It will build a solid foundation sites, as well as the Hazard Analysis Critical Control Points brand value of core products and creating new growth engines as a leading imported liquor company in Korea through market (HACCP) certification. to make itself a global, comprehensive beverage and liquor expansion and marketing. LOTTE’s representative food brands, including Xylitol, Pepero, company. The company’s liquor business holds the top rank in LOTTE Nestlé Korea LOTTE Nestlé Korea is a joint venture Ghana Chocolate, Koala’s March, Chilsung Cider, Let’s Be, Mil- customer satisfaction and soju exports with well-developed company between Lotte and Nestlé, the world's biggest food kis, and Chum-churum, are all enjoying consistent popularity technical skills and outstanding quality. It is also promoting company. It produces, distributes, and sells various products of throughout the world. The franchise businesses, LOTTERIA, new growth with the beer business. Nestle, including powdered drinks, Nestle Professional prod- Angel-in-us Coffee, andN atuur, have added pleasure to the LOTTE Foods LOTTE Foods is Korea’s representative general ucts, and Pet care products. By maximizing the advantages of lives of customers worldwide. food company with the merger of LOTTE Samkang, LOTTE both Nestlé and LOTTE, it provides the best products that meet LOTTE’s food business will further solidify the market com- Ham, Pasteur, LOTTE Fresh Delica, and Welga. To create foods the demands and expectations of consumers. petitiveness of its current business fields while LOTTE also that can be enjoyed and trusted by customers, the company LOTTE LHP Corporation LOTTE LHP Corporation organizes the continues to develop new businesses and reinforce its over- is striving for strict quality control with the latest facilities. It display of LOTTE foods products, distributes and expands allot- seas operations, with an eye to becoming the best-loved food enjoys a high level of recognition by customers for its fats/food ted space, provides useful information at retailers, and creates company in the world, not just in Asia. materials, meat processing, dairy products, ice cream, and food a synergy effect by collaborating with distribution channels. service. The company is constantly endeavoring to provide healthier, more abundant meals. prepared world Business OVERVIEW 37 retail

Widely distributing the fruits of the makers’ dedication. Sharing emotions through excellent products and services. Spreading happiness from heart to heart.

Moving ahead with devoted service and outstanding systems

LOTTE has led Korea’s retail industry with differentiated LOTTE Department Store LOTTE Department Store has po- cialized in electronic goods, with over 440 stores nationwide products and advanced distribution systems. It is achiev- sitioned itself as the number-one department store in Korea including 100 shop-in-shop stores in LOTTE Mart. Through ing recognition both offline and online through TV home under the slogan ‘lovely life’ To grow internationally into a LOTTE's retail infrastructure, Hi-mart leads the distribution shopping, Internet shopping malls, and mobile malls by global top retail company, it continues to add stores in China of electronic products by providing differentiated customer- constantly enhancing its distribution system and infra- while penetrating new markets in Vietnam and Indonesia. oriented services. structure. LOTTE Mart LOTTE Mart is a global retail company bringing Korea Seven Korea Seven, which operates 7-Eleven, is striv- Founded in 1979, the LOTTE Department Store is by far customers happiness. It has over 260 stores in China, Indo- ing to satisfy its customers under the mission of becoming an Korea’s number-one department store, widely loved by nesia, and Vietnam as well as Korea and is working hard to uplifting leader that fills daily life with happiness. It provides customers in the major cities of Korea as well as overseas emerge as Asia's top retailer. differentiated goods and services for customers by establish- in such countries as Russia, China, and Indonesia. LOTTE LOTTE Super LOTTE Super is Korea’s top supermarket and has ing an integrated space for lifestyle convenience and increas- Mart has also grown into one of Korea’s leading retail achieved continuous growth. It provides fresh, safe products ing PB products. companies by continuously expanding in such overseas through an optimized logistics information system. It is appre- LOTTE Home Shopping LOTTE Home Shopping provides a markets as China, Vietnam, and Indonesia, while LOTTE ciated for the value it provides in the Chinese market as well. variety of products through its TV channel. It is exporting TV Super is also developing business in China. Korea Seven, LOTTE Cinema LOTTE Cinema is a multiplex movie theater home shopping technical skills and business know-how to which introduced 7-Eleven to Korea, is also building trust chain entirely built with domestic technology. It is building such countries as Taiwan, China, and Vietnam. It will continue with a broad variety of products and great services. multiplex chain networks in Korea as well as China and Viet- to carry out its overseas business successfully to grow into the As Korea’s first online shopping mall, LOTTE.COM is lead- nam, LOTTE Entertainment is actively participating in film leading global home shopping company in Asia. ing the industry through continuous growth since its investment and distribution as well as the musical business LOTTE.COM LOTTE.COM is Korea’s first online shopping mall foundation, while LOTTE Home Shopping is also enhanc- by operating Charlotte Theater. and has led the industry with steady growth every year. It ing competitiveness using diverse media such as TV, the LOHB’s LOHB’s is a health and beauty retail brand providing provides Internet and mobile services, while also promoting Internet, mobile service, and catalogs. beauty and cosmetic products as well as a variety of health new projects such as a shopping-mall agency business and LOTTE will integrate the competitiveness of each affili- products. Customers can enjoy one-stop shopping in diverse product diversification. ate to constantly develop new growth engines and leap categories, and discerning customers freely select products FRL Korea FRL Korea develops business as the brand man- forward as a global retail company by actively promoting on their own in the Select Zone. ager for the global SPA brand Uniqlo, expanding the business overseas businesses in China, Vietnam, and Indonesia. LOTTE Hi-mart LOTTE Hi-mart is Korea’s largest retailer spe- with the goal of opening a total of 300 stores in Korea. prepared world Business OVERVIEW 39

tourism / service Gives you that special feeling. Provides rest and relaxation with optimized services. Works to make this moment the best time of our customers’ lives.

Working to become the global leader of the tourism and service industry LOTTE Hotel LOTTE Hotel is a hotel and resort chain featuring LOTTE JTB LOTTE JTB is a travel and tourism agency with the global competitiveness. It has opened premium hotels and advantage of access to the LOTTE Group’s tourism and distri- LOTTE has contributed to the development of the Korean resorts in major cities of Korea including Seoul, , Jeju bution infrastructure as well as JTB’s global network of over tourism industry with competitive affiliates including and Ulsan, as well as Russia, Vietnam, Uzbekistan and Guam. It 170 affiliates. Using the infrastructure and network, LOTTE LOTTE Hotel, LOTTE Duty Free, LOTTE World, LOTTE Asset will become a leading global hotel brand beyond Asia's top 3 JTB provides differentiated high-class travel services, making Development, and LOTTE Skyhill C.C., providing pleasure hotel brands by opening over 40 hotels in major cities around it one of the world’s leading travel agencies. and satisfaction for customers around the world. the world by 2018. LOTTE Asset Development LOTTE Asset Development con- Established in 1973, LOTTE Hotel is Korea’s world-class LOTTE Duty Free LOTTE Duty Free has the largest number of ducts businesses such as real estate development, shopping hotel brand as well as the largest hotel chain in Korea, and duty-free shops in Korea as well as an online shop. It was the mall operation, asset management, and financial consulting is also a successful performer in such overseas markets first in the industry to succeed in overseas expansion to Sin- services. It will grow as a global integrated asset development as Russia and Vietnam. LOTTE Duty Free provides the gapore, Indonesia, and Guam, and it will continue to pioneer company by focusing on mixed-use development and asset best products and services to domestic and international new global markets. management. customers with Korea’s largest network of branches. The LOTTE World Adventure LOTTE World Adventure is a global LOTTE Corporation LOTTE Corporation is currently in charge LOTTE World Tower project, which is to be completed in indoor theme park and is visited by over 8 million people every of the construction of the 123-story skyscraper and landmark 2016, will be one of Korea’s most popular tourist attrac- year. It will broaden its business, adding Gimhae LOTTE Water building, LOTTE World Tower and . The com- tions as a complex combining tourism, retail, and culture, Park, LOTTE World aquarium and observatory, and Shenyang pany plans to build a multiple complex of tourism, retail, and cul- equipped with a skyscraper, hotel, luxurious department Theme Park in China to become a leading global theme park. ture made up of the finest hotel and offices, a luxury department store, and shopping mall. Moreover, Busan LOTTE Town will LOTTE Buyeo Resort LOTTE Buyeo Resort is a complex for store, a shopping mall, and various entertainment facilities. contribute to the development of various tourism projects shopping, leisure, and culture. It includes a hotel-class con- LOTTE rental LOTTE rental is an integrated rental company and national industry as well as the creation of jobs. dominium that is equipped with a premium outlet store, that operates an auto rental business with Korea's top company LOTTE’s service companies are making efforts to provide swimming pool, and Skyhill Buyeo C.C. along with other LOTTE rent-a-car and company Green car, and the general rent- the best services for customers in fields such as telecom- facilities and programs. It will be ranked as one of the world’s al business handling office machines and IT devices. LOTTE munications, trade, marketing communication, distribu- foremost resort complexes. rental devotes itself to creating a better life and becoming tion and sports. The IT companies are conducting service LOTTE Jeju Resort LOTTE Jeju Resort provides customers a global ICT rentalution (rental + solution) leader that tran- businesses in various industries, while distribution and with luxurious accommodations called Art Villas as well as a scends the status of being No.1 in Korea. financial service companies are enhancing competitive- full compendium of facilities and services for leisure, enter- ness through the infrastructure of the LOTTE Group. tainment, and recreation. prepared world Business OVERVIEW 41

finance Providing various financial services to enrich the lives of our custemors

Fulfilling your dreams. LOTTE’s finance business is a new growth engine to lead the future of LOTTE Group. LOTTE Card has grown into a leading Providing financial services with clarity credit card company by joining forces with the card sector and courtesy. Walking the right path of the LOTTE Department Store. Newly launched after the acquisition of Daehan Fire & Marine Insurance in 2008, LOTTE from belief to growth. Insurance has solidified the foundation for growth, recording the highest growth in sales in the industry just one year after its establishment, which led to an expansion of its sales force. LOTTE Capital is a comprehensive finance company providing diverse financial services based on reliable business infrastruc- ture. MYbi Card and EB Card are also increasing the value of LOTTE International LOTTE International is making ef- successful marketing experience. smart cards, using the financial networks of the LOTTE Group. forts to provide competitive products at reasonable LOTTE Members LOTTE Members is a specialized royalty prices for consumers through the SCM (Supply Chain marketing company in charge of managing the integrat- Management) solution. The company is importing vari- ed membership of LOTTE's subsidiaries. It holds 30 million ous products through its systematic global network and L.POINT members and is conducting business in China LOTTE Card LOTTE Card is Korea’s representative credit card is exporting excellent products around the world. and Indonesia. LOTTE Members plans to continuously company associated with a distributor. LOTTE Card is popular LOTTE Skyhill C.C. LOTTE Skyhill C.C. has opened golf develop open point business operations, specialized ana- among customers for the service network that integrates courses and resorts in Jeju, Gimhae, Seongju, and Buyeo. lytics business based on big data, and marketing platform the entire infrastructure of the LOTTE Group. Moreover, it will Working towards becoming Korea's leading golf and lei- business. build a top lifestyle financial network by integrating lifestyle sure company, LOTTE Skyhill C.C. is maximizing customer LOTTE Logistics LOTTE Logistics is an integrated logistics financial services and customized infrastructure. services and developing professional talent. company that provides optimum logistic services based LOTTE Insurance LOTTE Insurance provides insurance and LOTTE Data Communications Company LOTTE Data on top-tier logistics systems in all areas including land, financial services, including long-term insurance, auto insur- Communications Company leads the development of sea and air. It has continued to expand in overseas mar- ance, and other property insurance products. It aims to grow knowledge information in such industries as retail, manu- kets such as China, , Indonesia and Vietnam, to become Asia’s leading insurance and financial company by facturing, construction, chemistry, and financial services. and will expand its scope in business areas such as global constantly securing market competitiveness and expanding The company is growing with customers through maxi- outsourcing and vendor businesses as well as third-party overseas markets. mized IT efficiency and development. logistics to grow into a top global logistics company. LOTTE Capital LOTTE Capital is a total financial provider, offer- Hyundai Information Technology Hyundai Information LOTTE PS Net LOTTE PS Net provides financial services ing a variety of financial services for companies and individual Technology provides a total solution for corporate infor- through ATMs and automated financial systems. It will ac- clients. It has been actively engaged in overseas expansion mation in various business fields. With its differentiated tively use the LOTTE ATM infrastructure to provide more in Japan, China, and Indonesia and is growing into a global technical skills, it leads IT information services and will diversified benefits and services for customers. credit provider that achieves win-win growth with clients. secure its position as a renowned IT service leader. LOTTE Giants LOTTE Giants is a professional baseball MYbi/EB Card MYbi and EB Card offer automatic bus-fare Daehong Communications Daehong Communications team based in Busan, , and one of the original payment systems and other electronic payment systems for is an integrated marketing communications company franchises of the Korea Baseball Organization league. daily life, based on radio-frequency smart-card technology. specializing in advertising, media management, sales LOTTE Giants will continue to improve their skills, expand Now the company has added a function that allows custom- promotion, digital/sports marketing, and public relations. facilities, and strengthen fan services in order to express ers to accumulate L.POINT by using the Cashbee Card, which It helps customers as a Best Marketing Partner through its gratitude for the fans’ steadfast love. is a joint prepaid transportation card brand. prepared world Business OVERVIEW 43

chemical / construction / manufacturing

Contributing to the world’s development. Changing the world with excellent products. Giving customers greater value through diversified, highly productive businesses.

Succeeding in global business with well- developed capabilities

LOTTE Chemical As LOTTE Group’s flagship petrochemical projects, plant engineering, and skyscraper construction. LOTTE has been contributing to the development of the company, LOTTE Chemical is made up of subsidiaries includ- LOTTE E&C CM Business Headquarters LOTTE E&C CM Busi- domestic chemical industry since its entrance into the field ing LOTTE Chemical Titan, LOTTE Chemical Pakistan, KP ness Headquarters works toward reduction of construction in the 1970s. LOTTE Chemical, newly launched through Chemtech, and Sambark LFT, as well as the affiliates LOTTE costs and improving quality from design to construction. The the merger of Honam Petrochemical and KP Chemical, has MRC and LOTTE Mitsui Chemicals. It produces basic petro- company is persistently enhancing outsourcing and conduct- achieved vertical integration of raw materials and prod- chemical materials, intermediates, and synthetic resins, also ing overseas projects. ucts through continuous expansion of facilities and busi- focusing on new mega-trend businesses such as functional LOTTE Aluminium LOTTE Aluminium specializes in packag- ness. It will not only focus on core domestic businesses materials, environmentally-friendly products, and energy- ing materials. It produces a variety of products including but will also expand overseas to China, Southeast Asia, storage devices. LOTTE Chemical has also established a aluminum foils, flexible packaging, cans, PET bottles, and UK, Pakistan, Uzbekistan and the US, among other places, strong foundation overseas with LOTTE Chemical Pakistan, corrugated-board boxes, and is diversifying its business scope while continuously striving to develop new projects. launched in 2009, and with the 2010 acquisition of Malaysia’s to include environmentally-friendly materials and IT materials LOTTE’s construction business is displaying outstanding Titan Chemical. KP Chemtech produces PET, nylon resins as well as high-performance products. capabilities with technologies developed over a 40-year and yarn, striving to become the world’s foremost company LOTTE Aluminium Engineering & Machinery Mfg. LOTTE period. It will further enhance its capabilities in the new with new engineered plastic technologies. Sambark LFT Aluminium Engineering & Machinery Mfg. is making constant growth engines of plants and skyscrapers while also pio- produces products that make use of thermoplastic long-fiber efforts to maintain its position as the leader in the industry neering such new markets as Africa by actively pursuing reinforced resins, and Seetec provides all utilities, logistics through continuous technological innovation in the fields of private capital development projects. services, and R&D services related to hydrogen, oxygen, and automatic vending machines, showcases, air-conditioning and LOTTE has secured competitiveness in manufacturing by nitrogen. LOTTE MRC produces MMA and PMMA, striving heating systems, parking facilities, and other total solutions. continuously developing specialized businesses for each to be a leader in the high-value added portion of the petro- Canon Korea Business Solutions Canon Korea Business So- affiliate, such as LOTTE Aluminium, Canon Korea Business chemical market. LOTTE Chemical maximizes its business lutions provides customized, integrated solutions in office Solutions, and Korea Fujifilm. It will be specialized fields capabilities through synergies between subsidiaries and af- equipment. It has improved Korea’s office environments with of manufacturing with core technical skills developed filiates in order to become Asia’s best chemical company. state-of-the-art office equipment and is currently striving for through R&D, through which it will secure a dominant LOTTE E&C LOTTE E&C is a general construction company new business expansion and increased exports. position in the domestic market. that has received recognition for its capabilities in housing, Korea Fujifilm Korea Fujifilm provides total imaging solutions plants, civil engineering, multiplex facilities, and skyscraper involving film and photographic equipment. It is producing construction. It is currently focusing on developing new industrial products and bringing its capabilities to bear in technologies with the new growth engines of development new business fields such as life science and cosmetics. prepared world Business OVERVIEW

Developing differentiated capabilities R&D / in each field LOTTE is enhancing its R&D business to build growth infra- structure and support businesses for social development. support The R&D business leads the development of the LOTTE Group with ongoing studies in such fields as food R&D, food safety, human resources, and economic prospects. Making the world a more convenient, Moreover, the support business offers a variety of services happier place. Discovering a broader in social contributions such as scholarships and welfare, providing help to those in need. world in various fields.P reparing for the future with dedication and insight. LOTTE R&D Center The LOTTE R&D Center is in charge of the future development of the LOTTE Group’s food business. It will secure its position as Asia’s best food R&D center with constant product R&D and safety inspections of products. LOTTE Academy The LOTTE Academy is devoted to improv- ing the capabilities of the employees of the LOTTE Group. It is striving to establish a foothold that will enable it to be- come a global business group by improving leadership. LOTTE Strategy & Insight Center The LOTTE Strategy & Insight Center suggests directions the LOTTE Group should take in various fields of business and provides efficient solutions for reaching its objectives. It is developing core LOTTE has started a dream and taken on challenges that are capabilities of the LOTTE Group with various investigations turning into happiness for many people around the world. We promise and studies on economic prospects and with industry analysis and global market research. always to be prepared to help create a better life for everyone. LOTTE Scholarship Foundation The LOTTE Scholarship Foundation provides scholarships for outstanding talent and those in need. It will contribute to balanced develop- ment in society through a gradual expansion of educa- tional welfare for low-income earners. LOTTE Welfare Foundation The LOTTE Welfare Founda- tion is providing support for social welfare centers, foreign workers and the socially neglected classes. It will focus more on providing support for the disadvantaged in areas where there is no welfare. LOTTE Samdong Welfare Foundation The LOTTE Samdong Welfare Foundation is conducting various welfare projects around Ulsan. It will contribute to creating a bright and happy society by actively providing support for the socially neglected classes, welfare centers, cultural projects, and welfare programs. W e see a new future as leaders of our age and culture. We create a rich and rewarding originality life through innovation and original thinking.

trust

W e promise to provide convenient services and reliable products. The value of the trust of our customers opens the way to a secure and happy future. pleasure

The value of happiness increases for everyone around the world. With the pleasure we feel together, we create a warm and bright society. lotte profile 2013 Japanese