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Chocolaterie Guylian N.V. Sint-Niklaas, Belgium PRESS RELEASE

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Chocolaterie Guylian N.V. Sint-Niklaas, Belgium PRESS RELEASE Chocolaterie Guylian N.V. Sint-Niklaas, Belgium PRESS RELEASE Belgian Chocolate brand Guylian launches individual bars for everyday indulgence, responding to the worldwide trend of portion control Guylian, a premium Belgian chocolate player, present in more than 100 countries around the world, with globally led innovation enters a new category in the chocolate market to offer chocolate lovers a great tasting indulgence, anytime and anywhere. Recent consumer research shows that almost 1 out of 3 consumers attach importance to portion sizes. Therefore Guylian responds to this growing portion control trend by introducing small single wrapped Belgian Chocolate bars on a global scale.The range will consist of 6 premium varieties of individually wrapped mini bars (4x25g) made of the finest Belgian Chocolate with 100% cocoa butter, available in exquisite, popular flavours; Creamy Milk, Premium Dark 72%, Hazelnut and Salted Caramel.The range also features two flavours, Milk and Intense Dark 84% (vegan), with no added sugar, using stevia-based sweeteners. Each of the 25g bars is embellished with the iconic Guylian Sea Horse. And as they are individually wrapped, you can enjoy a fresh, indulgent and premium treat on the go. Anywhere. Anytime. For travel retail, Guylian has launched a multipack filled with the four delicious sugar based bars. The multipack is the perfect size for hungry travelers who are looking for an exciting, delicious and satisfying snack or gift. Guylian’s commitment to the cocoa farmers Project Cocoa, Guylian’s own program to support sustainability sourced cocoa, powered by the Cocoa Horizons Foundation. With the new Guylian Belgian Chocolate Bars made our of100% sustainable cocoa, Guylian takes a first step to reach its ambition to use 100% sustainable cocoa by 2025. For more info visit: https://www.guylian.com/sustainability Guylian’s Belgian Master’s Selection, launched to honour 50 years of masterly chocolate creation. The Guylian Belgian Master’s Selection will give chocolate lovers an unforgettable chocolate sensation thanks to the 20 or 36 mini pralines. Each box contains 10 or 12 different suprising flavours, made with selected ingredients, such as Coffee Cardemom, Caramel Pineapple or Raspberry and are created by our Master Chocolatier. Of course you will also find mini pralines with our exquisite Signature Hazelnut Praliné. The perfect gift for someone who loves to enjoy high quality Belgian Chocolates. Guylian’s Temptations Individually Wrapped Chocolate Seahorses to share and to give away. Guylian’s Temptations are chocolates made with the highest quality Belgian chocolate and 100% pure cocoa butter in the shape of Guylian’s iconic Seahorse. The pack contains six different delicious flavours; Original Praliné, Dark Praliné, Crunchy Biscuit, Caramel, Coffee and Milk Truffle. Guylian’s Golden Collection, the most luxurious gifts with the most delicious pralines inside. Guylian’s Tin Boxes do not only look good on the outside but as well on the inside. Once you open the golden tin box, you will find our beloved original Seashells, filled with our Original Praliné filling, made by the original recipe of Guylian’s founders. Guylian’s Luxurious Assortment Boxes are filled with a variety of our finest pralines, for every chocolate lover to enjoy. Try a praline from the surprising Opus assortment or go for one of our truffles with the smoothest filling inside. If you like it a little bit more classic, you can always choose one of the Original Praliné filled Seashells. Guylian’s Dark Praliné Seahorses Guylian’s Dark Praliné Seahorses have the perfect taste to please the most demanding chocolate lover. The chocolate has a 72% cocoa and the Dark Praliné filling is made with roasted hazelnuts following the original recipe of the founders. Taste and enjoy Guylian’s passion and craftmanship in every bite. About Guylian Guylian is a top 10 best-selling Boxed Chocolate brand. Guylian has a team of 250 employees and produces a wide range of Belgian Chocolates in a state-of-the-art facility in Sint-Niklaas, Belgium. It continues to respect its traditional chocolate- making heritage whilst also remaining at the forefront of innovation. Recent innovations include the launch of Guylian Master’s Selection, a premium range of surprisingly flavoured mini chocolates and a new production unit in Sint-Niklaas. Guylian exports to more than 120 countries and is available in 75% of Travel Retail shops globally. It is the number one best-selling Sea Shell Chocolate brand in the world and the number one best-selling Belgian Boxed Chocolate brand in Travel Retail. Around the world, Guylian is synonymous with high quality Belgian Chocolates. A unique blend of West-African cocoa beans forms the basis of its premium Belgian Chocolates, which are made from 100% pure cocoa butter. The Sea Shell Chocolates are Guylian’s flagship product. Their Hazelnut Praliné filling is roasted in-house according to the original recipe of the founders, using copper kettles. The secret method of roasting and caramelising hazelnuts gives Guylian Chocolates their signature taste. Guylian’s commitment to the planet Since 1999, Guylian Belgian Chocolates has been a major sponsor of Project Seahorse, an international marine conservation organization. Every time you buy Guylian Chocolates you are supporting Project Seahorse. In total, Guylian has provided 1.750 million Euros in support of Project Seahorse programs. Find out more on www.projectseahorse.org. FOR FURTHER INFORMATION, PLEASE CONTACT Johan Van de Slycke Sales Director Chocolaterie Guylian NV Europark Oost 1 9100 Sint-Niklaas - Belgium www.guylian.com Phone: +32 (03) 760 97 00 [email protected] All visuals from this Pressrelease are available on: https://www.dropbox.com/sh/o3mu7cmafv2b6kj/AABJ_K-bmj3MPD4JF-hXlTrla?dl=0.
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