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Safety ■Quality ■Human Resources ■Social Activity ■Supply Chain 7 GRI Content Index 8 Assurance Contents 1 Editorial Policy 2 Honda Philosophy 3 Overview 4 Message from the President and CEO 5 Sustainability Management 6 Performance Report ■Environment ■Safety ■Quality ■Human Resources ■Social Activity ■Supply Chain 7 GRI Content Index 8 Assurance Safety 6.26 million people Honda has provided road safety and driving education activities for over six million people in Japan. These activities are now being actively expanded worldwide. Honda SUSTAINABILITY REPORT 2017 43 G4-2,G4-DMA Contents 1 Editorial Policy 2 Honda Philosophy 3 Overview 4 Message from the President and CEO 5 Sustainability Management 6 Performance Report ■Environment ■Safety ■Quality ■Human Resources ■Social Activity ■Supply Chain 7 GRI Content Index 8 Assurance Basic Approach Toward a Collision-Free Direction of Activities Mobile Society Honda is conducting safety promotion activities in three areas: Global Safety Slogan “Human (Safety Education),” “Technology (Vehicle Technologies)” As exemplified by the remark of the Company’s founder Soichiro and “Communication (Telecommunication Networks)” with the Honda that “as long as we are handling a mode of transportation, aim of realizing a collision-free mobile society. we are entrusted with human lives,” Honda is, on the basis of However, issues concerning the traffic environment are diverse the concept of safe coexistence, aiming at a collision-free mobile and vary from region to region, such as the over-concentration Honda dreams of a collision-free mobile society where society, where not only drivers and riders, but indeed everyone of traffic or poor infrastructure. Against this backdrop, Honda is our customers, and everyone sharing the road, can sharing the road, can safely and confidently enjoy the freedom rolling out initiatives that combine the three areas of “Human,” safely and confidently enjoy the freedom of mobility. of mobility. “Technology” and “Communication” in line with the actual Honda has a long history of engagement in safety initiatives conditions existing in each region. dating back to the 1960s. Back then, in the period of development of In Thailand, for example, safety measures are an urgent motorization in Japan when there was not even a clear concept of challenge due to the large number of traffic fatalities in particular “driving safety,” Honda started driving safety promotion activities, compared with other parts of Asia. In response, from 2016 the first of their kind for motorcycle/automobile manufacturers. through 2020 Honda has committed to conducting a detailed Later, the Company developed various technologies including the investigation involving collection and analysis of information driver-side SRS airbag, the world’s first pedestrian dummies and on around 1,000 traffic accidents in Thailand. The investigation Three areas of safety the Advanced Compatibility Engineering Body Structure that helps first pinpoints the fundamental cause of each accident. Based on promotion activities to protect occupants of both vehicles in a collision. In 2000, Honda the knowledge accumulated, Honda plans to develop activities built the world’s first indoor crash test facility, making it possible to promote more suitable safe driving practices in the area of to conduct tests that better reflect real-world crash configurations. “Human” and connect this to the development of more effective Human Safety technologies developed as described above have been safety-related technology in the area of “Technology.” This Safety Education aggressively applied to various products. As for pedestrian initiative is being expanded gradually in the respective regions ⇒ p. 45 dummies, in order to enhance safety for the traffic society as a of Asia and Oceania. whole, their use is not only limited to the development of Honda’s products. They are also leased to other companies and research institutions, widely contributing to studies on pedestrian protection. Honda is actively working on traffic safety, giving attention to Communication Technology the actual conditions of traffic issues that exist in each period Telecommunication Vehicle Technologies Networks and regions. p. 47 ⇒ ⇒ p. 48 safety Honda SUSTAINABILITY REPORT 2017 44 G4-DMA Contents 1 Editorial Policy 2 Honda Philosophy 3 Overview 4 Message from the President and CEO 5 Sustainability Management 6 Performance Report ■Environment ■Safety ■Quality ■Human Resources ■Social Activity ■Supply Chain 7 GRI Content Index 8 Assurance Safety Initiatives “Opportunity Creation,” which provides people with opportunities FY2017 Activities Human (Safety Education) to think and learn about traffic safety. The third is “Software Development,” in which educational programs and equipment In FY2017, Honda worked on three core issues, namely to Honda’s Approach are developed to help increase learning effectiveness. “develop and introduce educational software,” “reform and With regard to overseas activities, since Honda started driving innovate activities to spread safe driving practices” and “reduce In 1970, Honda established the Driving Safety Promotion Center. safety promotion activities in Brazil in 1972, it has carried out motorcycle accidents overseas,” based on its policy to “shift to Since then, through cooperation with Honda Traffic Education activities in 36 countries throughout the world including Japan, strategic initiatives to increase safe driving practices through Centers*, motorcycle/automobile/power product dealers, local establishing Traffic Education Centers in various countries and advanced and unique software development.” corporations and schools, we have provided traffic safety education cooperating with local dealers. Of those countries, emerging In the Company’s efforts to “develop and introduce educational and training for drivers and riders to more than six million countries in particular contain areas where regulations, traffic software,” it is pushing ahead with an initiative to reduce as many customers in Japan. rules and road infrastructure are not yet ideal despite the fact that accidents as possible through suggestions for improvement The basic ideas behind Honda’s activities are based on “To motorization is rapidly progressing. An increase in the number of in the road environment based on information from a Safety pass on safety education from person to person,” which focuses fatal traffic accidents has become a social issue. Therefore, Honda Map. An agreement relating to the promotion of traffic accident on people, and “To provide participatory hands-on education,” is strengthening its activities in coordination with the applicable prevention measures was concluded with Osaka Police in which people can experience hazards in a safe environment. countries and the relevant people in local governments. Headquarters in March 2016 and Nagano Police Headquarters in These activities are based on three pillars. The first pillar December 2016. Application of the measures is gradually taking is “Instructor Training,” which nurtures instructors who will * Honda facilities where internal and external instructors on traffic safety are trained and driving safety education is provided to corporations, schools and hold in an increasing number of regions. be responsible for traffic safety education. The second is individual customers Countries where trac safety education Participation in trac safety promotion activities in Japan (total) and driving training are conducted (million people) 6.4 6.26 6.2 6.14 Netherlands Russia 6.0 5.96 UK Canada Germany 5.8 5.76 Czech Republic France 5.6 5.55 Hungary China Turkey U.S.A. 5.4 Italy Switzerland South Korea 5.2 Spain Pakistan Nepal India Taiwan Mexico Portugal Vietnam 5.0 Thailand Nigeria 0 Philippines Venezuela 2012 2013 2014 2015 As of December CY Malaysia 2016 Singapore Peru Indonesia Trac Education Centers Brazil + Dealership activities South Africa Trac Education Center activities Australia Chile Dealership activities Activities for raising awareness *Activities are developed to reflect the Argentina conditions in each country. safety Honda SUSTAINABILITY REPORT 2017 45 G4-DMA Contents 1 Editorial Policy 2 Honda Philosophy 3 Overview 4 Message from the President and CEO 5 Sustainability Management 6 Performance Report ■Environment ■Safety ■Quality ■Human Resources ■Social Activity ■Supply Chain 7 GRI Content Index 8 Assurance Safety Initiatives In addition to having children learn about traffic safety, Honda has TOPICS developed a new traffic safety education program for preschoolers that is fun and interesting, and has started to broaden its use. With regard to initiatives to “reform and innovate activities Start of New Riding and Driving Safety Promotion Activities in Thailand and Turkey to spread safe driving practices,” Honda has developed and is promoting the adoption of software and a program to help With the continued advancement of motorization, Honda has taken on a new commitment to communicate the importance of determine whether people with higher cerebral dysfunction caused traffic safety. A.P. Honda Co., Ltd., a motorcycle distributor in Thailand, established two new sites in 2016 in Chiang Mai and by a stroke or similar disease are able to resume driving. Phuket to complement two other traffic education sites in the country that promote safe riding. In addition to standard courses Honda is also ramping up traffic safety activities at automobile for commuters, the facilities conduct courses on safe riding for large motorcycles, which are expected to become increasingly dealers named Honda
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