Project Report on “Consumer Preferance

A PROJECT REPORT ON “CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO SITAPUR” Submitted in Partial Fulfillment for the Award of the Degree of ―Bachelor of Business Administration‖ 2014 SUBMITTED TO

UNDER GUIDANCE OF SUBMITTED BY MRS. LEELAWATI KAUSTUBH GUPTA (Prof., BBA Deptt) B.B.A SECOND YEAR S.HD.C, SITAPUR.

SACRED HEART DEGREE COLLEGE, NAIPALAPURVA, SITAPUR

(AFFILATED TO C.S.J.M. UNIVERSITY

CERTIFICATE

This to certify that ―KAUSTUBH GUPTA‖ has completed this project work entitled ―CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO

SITAPUR‖ for the purpose of B.B.A Degree under my supervision.

To the best of my knowledge & belief this project work is original & has submitted for the first time to fulfill the award of B.B.A degree course.

Project Guide

MRS. LEELAWATI

(Prof., BBA Deptt)

S.H.D.C, Sitapur.

DECLARATION

I, KAUSTUBH GUPTA, student of B.B.A II year, S.H.D.C., Sitapur, hereby declare that the project work entitled ―CONSUMER PREFERANCE

TOWARDS DETTOL WITH REFERENCE TO SITAPUR‖ has been completed based on actual study carried out by me which is required for the award of

B.B.A degree affiliated to C.S.J.MUniversity, Kanpur.

All the facts, data & information of this project according to my knowledge and I have not submitted this matter for the award of any other degree or diploma.

KAUSTUBH GUPTA

B.B.A, S.H.D.C, sitapur

TABEL OF CONTENT

Topic Pg. No.

 Introduction 1-6

 Motivation 7

 Objectives & Scope 8

 History 9-10

 Social impact 11

 Features of social networking site 12-14

 Social networks and education 15-20

 Issues of social networking site 21-33

 Types of Social Networkers 34-35

 Advantage& Disadvantage 36-38

 Future scope 39-42

 Methods of advertising on social networking sites 43-47

 Research Methodology 48-49

 Data analysis & interpretation 50-56

 Findings 57

 Recommendation 58

 Limitation of the study 59

 Conclusion 60

 Bibliography 61

 Annexure 62-64

Questionnaire

ACKNOWLEDGEMENT

Achievements are always the results of dedicated work put together by many hands. This research work is combined efforts of many hearts, hands and brains. At the completion of this work I feel honored to express my gratitude to one and all that have helped me and encouraged me throughout my research work. First of all I should like to thank GOD who showered his blessing in every step of this study. I am grateful to Miss. Noorjhan for her guidance and encouragement. I am also grateful to my company guide whose constant support and guidance have helped in bringing out this research work.

I am also grateful to my parents, my friends, all the respondents and all my well- wishers for their support and encouragement.

KIRTI MISHRA

BBA 4th semester

S.H.D.C SITAPUR INTRODUCTION

Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in New Delhi, India. The company is the largest two wheeler manufacturer in the world.[2] In India, it has a market share of about 46% share in 2- wheeler category.[2][4] The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at #108.[5] On 31 March 2013, the market capitalisation of the company was INR 308 billion (USD 5.66 billion).[6]

Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.[7] In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda.[8][9] Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity.[10] In June 2012, Hero Motocorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Motors.[11]

Most companies today face rising/growing expectations about their environmental performance from a variety of stakeholders. A growing number of companies realize that to achieve their environmental goals and satisfy stake-holders expectations, they need to look beyond their own facilities and to involve their suppliers/vendors in environmental initiatives. Leading companies also understand that customers do not always differentiate between a company and its suppliers and hold companies accountable for supplier‘s environmental and labor practices. In addition many companies are working to streamline their supply base and develop more cooperative, long-term relationships with key suppliers, a practice that has fostered greater opportunities to work together on environmental issues. The concept of the green supply/vendor chain management is to consistently meet specifies environmental performance criteria among the participants of the supply chain and also approach more consistent corporate environmental behavior among all players in the chain of products and services. Additional objective is to help the suppliers recognize the importance of environmental issues and support them in their own programs for improvements.

The concept of supply chain management is also referred to in the ISO 14001 standards under the clause ―Operational Control‖ which specifies ―establishing, implementing and maintaining procedures related to the identifiable significant environmental aspects of goods and services used by the organization and communicating applicable procedures and requirements to suppliers including contractors‖. The identification of aspects and significant environmental impacts of industry‘s activities, products and services would also include activities of suppliers over which industry is expected to have some influence.

MOTIVATION

I get motivated toward the research for comprative analysis between HERO MOTOCROP and HONDA because of the functioning of both the companies before separation both of them work together so what changes come in the functioning of both companies is the point of my motivation.

OBJECTIVE AND SCOPE

OBJECTIVE :

To do a comparative analysis between the HERO MOTOCROP & HONDA. To find out the difference between there function.

SCOPE:

Both the companies are doing there separate business they earning there own profit so they have a great scope in future. As HERO is working only for BIKES but HONDA is also dealing with AUTOMOBILES.

DISCRIPTION OF RESEARCH

THE RESEARCH PROBLEM :-

The customer is unaware of the difference between the HERO & HONDA.

SOLUTION METHODOLOGY :-

There should be the different informative rood shows or booths should be placed.

INTERPRETATION OF RESULTS :-

Know customer will be able to the better difference between both companies

HISTORY OF HEROMOTO CROP AND HONDA

The success of the Hero Group lies in the determination and foresight of theMunjal brothers, who shared their vision with their workers and led the Group to a position where its name has become synonymous with top-quality two wheelers.The flame kindled by the Munjal brothers in 1956 with the flagship company HeroCycles; Mr. SatyanandMunjal, Mr. BrijmohanLallMunjal and Mr. O. P. Munjalcontinue to carry the torch and are actively involved in the day-to-day operationsof the Hero Group.The saga is being continued with the same zeal by the second and third generationsof the family and by the large working force of the Hero Group. The spirit of enterprise which dominates the progress of the Group is characteristic of the landwhere it all began - the City of Ludhiana, in Punjab - home to some of lndia'sfinestworkers and entrepreneurs.The Hero Group is a thriving example of three generations of a family working andstriving together to ensure quality, satisfaction and extensive growth.

Milestones

Hero's success saga contains an element of spirit and enterprise; of achievementthrough grit and determination, coupled with vision and meticulous planning. 1956 Hero Cycles Limited is established. 1961 Rockman Cycles Industries Limited established,whichis today the largest manufacturer of bicycle chains andhubs. 1963 It pioneered bicycle exports from India - a foray intothe international market. 1971 Highway Cycles was set up to meet the demands of Hero Cycles. It is today the largest manufacturer of single speed and multi-speed freewheels. 1975 Hero Cycles Limited became the largest manufacturerof bicycles in India. 1978 Majestic Auto Limited was formed and the HeroMajestic Moped was introduced. 1981 1984 Hero Honda Motors Limited established in joint venturewith Honda Motors of Japan, to manufacturemotorcycles. 1985 Munjal Showa Limited established to manufactureshock absorbers and struts and is today among the toptwo shock absorber manufacturing companies in India. 1985 The 100 cc Hero Honda Motorcycle arrived and by1988 was the No. 1 among all motorcycles in India. 1986 Hero Cycles Limited entered the Guinness Book of Records as the largest bicycle manufacturer in theWorld. 1987 Hero Motors, a division of Majestic Auto Limited set upin collaboration with Steyr Daimler Puch of Austria. 1987 Gujarat Cycles Limited, now known as MunjalAutoIndustries Limited was established to manufacture andexport state-of-the-art bicycles and allied products inits fully automated plant at Waghodia. 1987 Sunbeam Auto Limited, earlier a unit of HighwayCycles Limited, established as an ancillary to HeroHonda. It is the largest die casting plant in India. 1988 Introduced "Hero Puch" from Hero Motors Limited.Thisrevolutionary machine immediately set new records of petrol efficiency and usable power in 50 - 65 ccmachines. 1990 Hero Cold Rolling Division established and is one of themost modern steel cold rolling plants. 1991 Hero Honda receives National Productivity Council'sAward. 1991 Hero Honda receives the Economic Times - HarvardBusiness School Association Award against 200contenders. 1992 Munjal Showa Limited receives National Safety Award. 1993 Hero Exports established as the International TradingDivision for Group and non-Group products. 1993 Hero Motors becomes Indias largest exporter of twowheelers 1995 Hero Corporate Services Limited as the servicesegment for the Hero Group Companies, ancillaries,

suppliers, dealers and other associates. 1996 - Hero Winner, a large-wheeled scooter was introducedby Hero Motors Limited with a choice of 50 cc and 75cc engines. 1996 Munjal Showa Limited receives British Council'sNational Safety Award. 1998 - Hero Briggs and Stratton Auto Private Limited wasset up to produce 4-stroke twowheeler engines invarious cubic capacities. 1998 Munjal Auto Components established to manufacturegear shafts and gear blanks for motorcycles. 2000 The Hero Group diversifies into IT and IT enabledservices through its service segment - Hero CorporateServices Limited. 2000-2001 Hero Honda emerges as the market leader inmotorcycles with sales of over a million motorcyclesand a strong market share of 47%. 2001 Hero Global Design established to offer engineeringservices in CAD/CAM/CAE related to New ProductDevelopment, Design, Engineering and Manufacturing. 2002 Hero Cycles ties up with National Bicycle Industries,part of Matsushita Group to manufacture high-endbicycles. 2002 Fastener World Established. 2002 Easy Bill Established to offer utility bill collection & retail services. 2003 Tie up with Livebridge Inc., USA. 2004 Tie up with Bombardier - Rotax GmbH for scooterengines. 2004 Tie up with Aprilia Scooters, Italy. 2004 Hero Honda continues as the World's largestmanufacturer of two-wheelers with annual salesvolume of 2.07 million motorcycles and a market shareof 48%. 2004 Retail Insurance business established. 2004HeroITES, a division of HeroCorporate Service Limitedhived off as a division of new company HeroManagement Service Limited.

2005 HeroITES strengthens its relationship withACS,USA,USD 5.0 billion market cap and Fortune 500company. 2006 Hero Honda enters the scooter segment, launches100cc "Pleasure" 2006 Hero Honda crosses a unit sales threshold of 3.0million motorcycles 2006 Hero Group celebrates Golden Jubilee year sinceinception.It was commemorated by sales of over 15million motorcycles & over 100 million bicycles ABOUT HERO MOTO CROP

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Hero Motocorp Ltd

"Hum Main Hai Hero"

Type Public company

BSE: 500182

Traded as NSE: HEROMOTOCO BSE SENSEX Constituent

Industry Automotive

Predecessor(s) Hero Honda Motors Ltd.

Founded 19 January 1982

Headquarters New Delhi, India

Area served India, Sri Lanka

Dr. BrijmohanLallMunjal Key people (Chairman) PawanMunjal (MD & CEO)[1] Products Motorcycles, Scooters

241.66 billion Revenue (US$4.0 billion) (2012)[2]

Operating 33.22 billion [3]

income (US$550 million) (2012)

21.18 billion

Net income (US$350 million) (2012)[2]

53.08 billion

Total assets (US$890 million) (2012)

Employees 5,842[2]

Parent Hero Group

Subsidiaries Erik Buell Racing(49.2%)

Website www.heromotocorp.com

ABOUT HONDA

Honda Motor Co., Ltd.

Native name 本田技研工業株式会社

Romanized Honda Giken Kogyo Kabushiki- name gaisha

Type Public (K.K.)

TYO: 7267

Traded as NYSE: HMC

Automotive Industry Aviation Telematics

Hamamatsu, Japan Founded (October 1946, incorporated September 24, 1948)

Soichiro Honda Founder(s) Takeo Fujisawa

Headquarters Minato, Tokyo, Japan

Area served Worldwide

Takanobu Ito (President, CEO Key people and Representative Director)

4,110,000 vehicles (2012) Automobiles Commercial Vehicles Products Luxury vehicles Motorcycles Scooters Electrical generators Water pumps Lawn and garden equipments Tillers Outboard motors Robotics Jet aircraft Jet engines Thin-film solar cells Internavi

¥9.877 trillion$ 104 Billion Revenue USD (2013)[1]

Operating ¥544.8 billion (2013)[1] income

[1]

Net income ¥367.1 billion (2013)

[2]

Total assets ¥11.780 trillion (2012)

[2]

Total equity ¥4.402 trillion (2012)

Employees 190,338 (2013)

Acura

Divisions Honda Honda Motorcycles

List[show]

Subsidiaries o

Website world.honda.com

HONDA

Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.[5] Honda became the second-largest Japanese automobile manufacturer in 2001.[6][7] Honda was the eighth largest automobile manufacturer in the world behind General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011.[8]

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000.

As a young man, Honda's founder, Soichiro Honda (Honda Sōichirō) (17 November 1906 – 5 August 1991) had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from his acquaintance Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make piston rings working out of the Art Shokai garage.[11] After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but lost the contract due to the poor quality of their products.[11] After attending engineering school without graduating, and visiting factories around Japan to better understand Toyota's quality control processes, by 1941 Honda was able to mass-produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.[11][12]:16–19

Corporate profile and divisions[edit]

Honda headquarters building in Minato, Tokyo

Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.

The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand, Malaysia, Indonesia, India, Thailand, Vietnam, Turkey, Taiwan, Perú and Argentina. Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007[24]

Geographic Region Total revenue (in millions of ¥) Japan 1,681,190 North America 5,980,876 Europe 1,236,757 Asia 1,283,154 Others 905,163

American Honda Motor Company is based in Torrance, California. Honda Racing Corporation (HRC) is Honda's motorcycle racing division. Honda Canada Inc. is headquartered in Markham, Ontario,[25] their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India,[26]Guangzhou Honda and Dongfeng Honda in China, Boon Siew Honda in Malaysia and Honda Atlas in Pakistan.

Leadership[edit]

Name Years

Soichiro Honda 1948–1973 Kiyoshi Kawashima 1973–1983

Tadashi Kume 1983–1990

Nobuhiko Kawamoto 1990–1998 Hiroyuki Yoshino 1998–2004

Takeo Fukui 2004–2009 Takanobu Ito 2009—present

Products[edit]

Automobiles[edit]

For a list of vehicles, see List of Honda vehicles.

2011 Honda Jazz (Indian rampart)

2008 Honda Accord (USA-Canada)

Eighth Generation Honda Civic (Asian Version)

Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR-V, CR-Z, Legend and two versions of the Odyssey, one for North America, and a smaller vehicle sold internationally. An early proponent of developing vehicles to cater to different needs and markets worldwide, Honda's lineup varies by country and may have vehicles exclusive to that region. A few examples are the latest Honda Odysseyminivan and the Ridgeline, Honda's first light-duty uni-body pickup truck. Both were designed and engineered primarily in North America and are produced there. Other example of exclusive models includes the Honda Civic five-door hatchback sold in Europe.

Motorcycles[edit]

Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.[11] At its peak in 1982, Honda manufactured almost three million motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors.[11]

The first of these explanations was put forward when, in 1975, Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.[34]

2004 Honda Super Cub

The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm's entry into the U.S. market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.S. market was a story of "miscalculation, serendipity, and organizational learning" – in other words, Honda's success was due to the adaptability and hard work of its staff, rather than any long term strategy.[35] For example, Honda's initial plan on entering the US was to compete in large motorcycles, around 300 cc. Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways.[12]:41–43When the team found that the scooters they were using to get themselves around their U.S. base of San Francisco attracted positive interest from consumers that they fell back on selling the Super Cub instead.[12]:41–43

Top: Brazilian flexible-fuelHonda Civic. Below: U.S. Honda Civic Hybrid.

2010 Honda Insighthybrid electric vehicle (Second generation).

Honda FCX Clarityhydrogenfuel cell vehicle

Marketing[edit]

Japan[edit]

Honda Clio (Saitama, Saitama, Japan)

Starting in 1978, Honda in Japan decided to diversify their sales distribution channels, and created Honda Verno, which sold established products with a higher content of standard equipment and a more sporting nature.[81][82] The establishment of Honda Verno coincided with its new sports compact, called the Honda Prelude. Later, the Honda Vigor, the Honda Ballade, and the Honda Quint were added to Honda Verno stores. This approach was implemented due to efforts in place by rival Japanese automakers Toyota and Nissan. As sales progressed, Honda created two more sales channels, called Honda Clio in 1984, and Honda Primo in 1985. The Honda Clio chain sold products that were traditionally associated with Honda dealerships before 1978, like the Honda Accord, and Honda Primo sold the Honda Civic, kei cars, such as the Honda Today, superminis like the Honda Capa, along with other Honda products, such as farm equipment, lawn mowers, portable generators, marine equipment, motorcycles, and scooters. A styling tradition was established when Honda Primo and Clio began operations, in that all Verno products had the rear license plate installed in the rear bumper, while Primo and Clio products had the rear license plate installed on the trunk lid or rear door for minivans.

As time progressed and sales began to diminish partly due to the collapse of the Japanese "bubble economy", "supermini" and "kei" vehicles that were specific to Honda Primo were "badge engineered" and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both Honda Verno and Honda Clio locations. As of March 2006, the three sales chains were discontinued, with the establishment of Honda Cars dealerships.[83]

US sales[edit]

Calendar year Total US sales[86] 1992 768,845 1993 716,546 1994 788,230 1995 794,579 1996 843,928 1997 940,386 1998 1,009,600 1999 1,076,893 2000 1,158,860 2001 1,207,639 2002 1,247,834 2003 1,349,847 2004 1,394,398 2005 1,462,472 2006 1,509,358 2007 1,551,542 [87] 2008 1,284,261 [87] 2009 1,150,784 [88] 2010 1,230,480 [88] 2011 1,147,000 [89] 2012 1,422,000 [89] 2013 1,525,312[90]

Production numbers[edit]

Calendar year Global production 2009 3,012,000 [91] 2010 3,643,000 [91] 2011 2,909,000 [92] 2012 4,110,000 [92]

HERO MOTO CORP

Termination of Honda joint venture[edit]

In December 2010, the board of directors of the Hero Honda Group had decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda.[14]

Under the joint venture Hero Group could not export to international markets (except Sri Lanka and Nepal) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the joint venture alone.[15][16]

The Japanese auto major will exit the joint venture through a series of offmarket transactions by giving the Munjal family—that held a 26% stake in the company—an additional 26%. Honda, which also has an independent fully owned twowheelersubsidiary—Honda Motorcycle and Scooter India (HMSI)—will exit Hero Honda at a discount and get over $1 billion for its stake. The discount will be between 30% and 50% to the current value of Honda's stake as per the price of the stock after the market closed on Wednesday.[17]

The rising differences between the two partners gradually emerged as an irritant. Differences had been brewing for a few years before the split over a variety of issues, ranging from Honda's reluctance to fully and freely share technology with Hero (despite a 10-year technology tie-up that expires in 2014) as well as Indian partner's uneasiness over high royalty payouts to the Japanese company. Another major irritant for Honda was the refusal of Hero Honda (mainly managed by the Munjal family) to merge the company's spare parts business with Honda's new fully owned subsidiary Honda Motorcycle and Scooter India (HMSI).[17] As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led by BrijmohanLalMunjal group, will form an overseas-incorporated special purpose vehicle (SPV) to buy out Honda's entire stake, which will be backed by bridge loans. This SPV would eventually be thrown open for private equity participation and those in the fray include Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and Carlyle Group.[18]

Honda will continue to provide technology to Hero Honda motorbikes until 2014 for existing as well as future models.[19]

Formation of Hero MotoCorp[edit]

The name of the company was changed from Hero Honda Motors Limited to Hero MotoCorp Limited on July 29, 2011.[2] The new brand identity and logo of Hero MotoCorp were developed by the British firm Wolff Olins.[20] The logo was revealed on 9 August 2011 in London, to coincide with the third test match between England and India.[20]

Hero MotoCorp can now export to Latin America, Africa and West Asia.[20] Hero is free to use any vendor for its components instead of just Honda-approved vendors.[20]

49% stake in Erik Buell Racing[edit]

In July 2013, HMC acquired 49.2% shareholding in Erik Buell Racing, a motorcycle sport company which produces street and racing motorcycles based in East Troy, Wisconsin, USA. It paid approx. USD 25 million for this stake.[21]

Operations[edit]

Hero MotoCorp has three manufacturing facilities based at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together have a production capacity of 6.9 million 2-wheelers per year.[2][22] Hero MotoCorp has a sales and service network with over 3,000 dealerships and service points across India. It has a customer loyalty program since 2000, called the Hero Honda Passport Program.[23] It is reported that Hero MotoCorp has five joint ventures or associate companies, Munjal Showa, AG Industries, Sunbeam Auto, Rockman Industries and Satyam Auto Components, that supply a majority of its components.[24]

The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016–17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda. Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the company is coming up with their fourth factory in Neemranain Rajasthan while their fifth factory is planned to be set up at Halol in Gujarat.

The Japanese auto major will exit the joint venture through a series of offmarket transactions by giving the Munjal family—that held a 26% stake in the company—an additional 26%. Honda, which also has an independent fully owned twowheeler subsidiary—Honda Motorcycle and Scooter India (HMSI)—will exit Hero Honda at a discount and get over $1 billion for its stake. The discount will be between 30% and 50% to the current value of Honda's stake as per the price of the stock after the market closed on Wednesday.[17]

As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led by BrijmohanLalMunjal group, will form an overseas-incorporated special purpose vehicle (SPV) to buy out Honda's entire stake, which will be backed by bridge loans. This SPV would eventually be thrown open for private equity participation and those in the fray include Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and Carlyle Group.[18]

Honda will continue to provide technology to Hero Honda motorbikes until 2014 for existing as well as future models.[19]

DATA $ ANALYSIS

3 Age

15-20

20-25

25-30

Above 30

AGE

15-20 20-25 25-30 ABOVE 30

4 Occupation

Businessman

Employee

Student

Other

OCCUPATION 5 4.5 4 3.5 3 2.5 OCCUPATION 2 1.5 1 0.5 0 BUSINESSMAN EMPLOYEE STUDENT OTHER

5 Which model do you have?

Hero Honda

Impules Unicorn

CBZ extreme Shine

Hunk Stunner

Any other Any other

MODEL

HERO HONDA

6 IN which family income do you fall?

10000-20000

20000-30000

30000-40000

Above 40000

INCOME

4.5 4 3.5 3 2.5 INCOME 2 1.5 1 0.5 0 10000-2000 20000-30000 30000-40000 ABOVE 40000

7 For how long days one bike?

0-1yr

1-2yr

2-3yr

Above 3yr

USAGE OF BIKE

ABOVE 3 YEAR

2-3 YEAR

USAGE OF BIKE

1-2 YEAR

0-1 YEAR

0% 20% 40% 60% 80% 100%

10 Does advertisement influence your decision in choosing a motor bike?

Yes

Can‘t say

SELECTION OF BIKE

YES NO CAN'T SAY

RESEARCH METHODOLOGY

METHODOLOGY OF THE PROJECT

This report is based on primary as well as secondary data, however primary data collection was given more importance since it is overhearing factor in attitude studies. One of the most important users of the research methodology is that its helps in identifying the problem, colleting, analyzing the required information data and providing an alternative solution to the problem. It also helps in collecting the vital information that is required by the top management to assist them for the better decision making both day to day decision and critical ones.

DATA SOURCES:

Research is totally based on primary data. Secondary data can be used only for the reference. Research has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through various journals & website.

SAMPLING:

Sampling procedure:

The sample collected from respondents irrespective of them being investors or not or availing the services or not. It was also collected through personal visits to persons, by formal and informal talks and through filling up the questionnaire prepared. The data has been analyzed by using mathematical/statistical tools.

Sample size:

The sample size of my project is limited to 30 viewers.

Sample design: Data has been presented with the help of bar graph, pie chart, line graphs etc.

RESEARCH DESIGN:

My research project has a specified framework for collecting the data in an effective manner. Such frame work is called ―RESEARCH DESIGN‖. The research process which was followed by me consisted following steps.

1. DATA SOURCES: Two types of data were taken into considerationi.e. secondary data has been used to make things more clear.

a) PRIMARY DATA: Direct collection of data from the source of information, technology including personal interviewing, survey etc.

b) SECONDARY DATA: Indirect collection of data from sources containing past or recent past information like Bank‘s Brochures, Annual publication, Books, Facts sheets of mutual funds, Newspaper & magazines etc.

2. RESEARCH INSTRUMENT:A close friend questionnaire was constructed for my survey. Questionnaire consisting of a set of questions made to be filled by various respondents.

3. SAMPLING PLAN: The sampling plan calls for three decisions.

 Sampling unit: I have completed my survey in SITAPUR.

 Sample size: The sample consisted of 30 viewers.

 Contact method: I have contacted the respondents through personal interviews.

C.COLLECTING THE INFORMATION After this, I have collected the information form the respondents with the help of questionnaire for this two questionnaires one for manufactures and other for exporters were formulated.

D. ANALYZE THE INFORMATION

The next step is to extract the pertinent findings from the collected data. I have tabulated the collected and develop frequency distributions. Thus the whole data was grouped aspect wise and was presented in tabular form. Thus, frequencies & percentages were prepared to render impact of the study.

E. PRESENTATIONS OF FINDINGS

This was the last step of the survey.

CONCLUSION

HERO is the INDIAN company and HONDA is the largest Japanese company but hero get seprated from the honda and know HERO has its own image. This time HERO became the NO. 1 bike company in INDIA.

So HERO is also a big competitor of HONDA in INDIA so honda have to work a lot to beat hero.

LIMITATIONS OF STUDY

Everything in this world has its own advantage and disadvantages which shows ‗nothing is perfect‘.

Following are the problems faced but it‘s a part of game.

1. TIME CONSUMING: It is very much obvious that it is a time consuming process. So much time has been spent for this purpose.

2. LOW PARTICIPATION: Obviously many respondents have not participated in this and have also created some problems which show that they were not interested.

3. BIASNESS: Sometimes interested viewers were also biased so the collected figures involve both positive and negative figures.

4. It does not cover all the aspects of the company.

5. SUBJECTIVE: This project only tells you what it is all bout.

QUESTIONNIARE

1 Name……….

2 Contact no

3 Age

15-20

20-25

25-30

Above 30

4 Occupation

Businessman

Employee

Student

Other

5 Which model do you have?

Hero Honda

Impules Unicorn

CBZ extreme Shine

Hunk Stunner

Any other Any other

6 IN which family income do you fall?

100000-200000 200000-300000

300000-400000

Above 400000

7 For how long days one bike?

0-1yr

1-2yr

2-3yr

Above 3yr

8 For what purpose do you use moter bike?

Office purpose

Personal purpose

Joy purpose

Other

9 How do you come to know about this motor bike?

Newspaper

Television

Magazines

Friends/relatives

10 Does advertisement influence your decision in choosing a motor bike? Yes

Can‘t say