A PROJECT REPORT ON “CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO SITAPUR” Submitted in Partial Fulfillment for the Award of the Degree of ―Bachelor of Business Administration‖ 2014 SUBMITTED TO UNDER GUIDANCE OF SUBMITTED BY MRS. LEELAWATI KAUSTUBH GUPTA (Prof., BBA Deptt) B.B.A SECOND YEAR S.HD.C, SITAPUR. SACRED HEART DEGREE COLLEGE, NAIPALAPURVA, SITAPUR (AFFILATED TO C.S.J.M. UNIVERSITY CERTIFICATE This to certify that ―KAUSTUBH GUPTA‖ has completed this project work entitled ―CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO SITAPUR‖ for the purpose of B.B.A Degree under my supervision. To the best of my knowledge & belief this project work is original & has submitted for the first time to fulfill the award of B.B.A degree course. Project Guide MRS. LEELAWATI (Prof., BBA Deptt) S.H.D.C, Sitapur. DECLARATION I, KAUSTUBH GUPTA, student of B.B.A II year, S.H.D.C., Sitapur, hereby declare that the project work entitled ―CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO SITAPUR‖ has been completed based on actual study carried out by me which is required for the award of B.B.A degree affiliated to C.S.J.MUniversity, Kanpur. All the facts, data & information of this project according to my knowledge and I have not submitted this matter for the award of any other degree or diploma. KAUSTUBH GUPTA B.B.A, S.H.D.C, sitapur TABEL OF CONTENT Topic Pg. No. Introduction 1-6 Motivation 7 Objectives & Scope 8 History 9-10 Social impact 11 Features of social networking site 12-14 Social networks and education 15-20 Issues of social networking site 21-33 Types of Social Networkers 34-35 Advantage& Disadvantage 36-38 Future scope 39-42 Methods of advertising on social networking sites 43-47 Research Methodology 48-49 Data analysis & interpretation 50-56 Findings 57 Recommendation 58 Limitation of the study 59 Conclusion 60 Bibliography 61 Annexure 62-64 Questionnaire ACKNOWLEDGEMENT Achievements are always the results of dedicated work put together by many hands. This research work is combined efforts of many hearts, hands and brains. At the completion of this work I feel honored to express my gratitude to one and all that have helped me and encouraged me throughout my research work. First of all I should like to thank GOD who showered his blessing in every step of this study. I am grateful to Miss. Noorjhan for her guidance and encouragement. I am also grateful to my company guide whose constant support and guidance have helped in bringing out this research work. I am also grateful to my parents, my friends, all the respondents and all my well- wishers for their support and encouragement. KIRTI MISHRA BBA 4th semester S.H.D.C SITAPUR INTRODUCTION Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer based in New Delhi, India. The company is the largest two wheeler manufacturer in the world.[2] In India, it has a market share of about 46% share in 2- wheeler category.[2][4] The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at #108.[5] On 31 March 2013, the market capitalisation of the company was INR 308 billion (USD 5.66 billion).[6] Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.[7] In 2010, when Honda decided to move out of the joint venture, Hero Group bought the shares held by Honda.[8][9] Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate identity.[10] In June 2012, Hero Motocorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split from Honda Motors.[11] Most companies today face rising/growing expectations about their environmental performance from a variety of stakeholders. A growing number of companies realize that to achieve their environmental goals and satisfy stake-holders expectations, they need to look beyond their own facilities and to involve their suppliers/vendors in environmental initiatives. Leading companies also understand that customers do not always differentiate between a company and its suppliers and hold companies accountable for supplier‘s environmental and labor practices. In addition many companies are working to streamline their supply base and develop more cooperative, long-term relationships with key suppliers, a practice that has fostered greater opportunities to work together on environmental issues. The concept of the green supply/vendor chain management is to consistently meet specifies environmental performance criteria among the participants of the supply chain and also approach more consistent corporate environmental behavior among all players in the chain of products and services. Additional objective is to help the suppliers recognize the importance of environmental issues and support them in their own programs for improvements. The concept of supply chain management is also referred to in the ISO 14001 standards under the clause ―Operational Control‖ which specifies ―establishing, implementing and maintaining procedures related to the identifiable significant environmental aspects of goods and services used by the organization and communicating applicable procedures and requirements to suppliers including contractors‖. The identification of aspects and significant environmental impacts of industry‘s activities, products and services would also include activities of suppliers over which industry is expected to have some influence. MOTIVATION I get motivated toward the research for comprative analysis between HERO MOTOCROP and HONDA because of the functioning of both the companies before separation both of them work together so what changes come in the functioning of both companies is the point of my motivation. OBJECTIVE AND SCOPE OBJECTIVE : To do a comparative analysis between the HERO MOTOCROP & HONDA. To find out the difference between there function. SCOPE: Both the companies are doing there separate business they earning there own profit so they have a great scope in future. As HERO is working only for BIKES but HONDA is also dealing with AUTOMOBILES. DISCRIPTION OF RESEARCH THE RESEARCH PROBLEM :- The customer is unaware of the difference between the HERO & HONDA. SOLUTION METHODOLOGY :- There should be the different informative rood shows or booths should be placed. INTERPRETATION OF RESULTS :- Know customer will be able to the better difference between both companies HISTORY OF HEROMOTO CROP AND HONDA The success of the Hero Group lies in the determination and foresight of theMunjal brothers, who shared their vision with their workers and led the Group to a position where its name has become synonymous with top-quality two wheelers.The flame kindled by the Munjal brothers in 1956 with the flagship company HeroCycles; Mr. SatyanandMunjal, Mr. BrijmohanLallMunjal and Mr. O. P. Munjalcontinue to carry the torch and are actively involved in the day-to-day operationsof the Hero Group.The saga is being continued with the same zeal by the second and third generationsof the family and by the large working force of the Hero Group. The spirit of enterprise which dominates the progress of the Group is characteristic of the landwhere it all began - the City of Ludhiana, in Punjab - home to some of lndia'sfinestworkers and entrepreneurs.The Hero Group is a thriving example of three generations of a family working andstriving together to ensure quality, satisfaction and extensive growth. Milestones Hero's success saga contains an element of spirit and enterprise; of achievementthrough grit and determination, coupled with vision and meticulous planning. 1956 Hero Cycles Limited is established. 1961 Rockman Cycles Industries Limited established,whichis today the largest manufacturer of bicycle chains andhubs. 1963 It pioneered bicycle exports from India - a foray intothe international market. 1971 Highway Cycles was set up to meet the demands of Hero Cycles. It is today the largest manufacturer of single speed and multi-speed freewheels. 1975 Hero Cycles Limited became the largest manufacturerof bicycles in India. 1978 Majestic Auto Limited was formed and the HeroMajestic Moped was introduced. 1981 1984 Hero Honda Motors Limited established in joint venturewith Honda Motors of Japan, to manufacturemotorcycles. 1985 Munjal Showa Limited established to manufactureshock absorbers and struts and is today among the toptwo shock absorber manufacturing companies in India. 1985 The 100 cc Hero Honda Motorcycle arrived and by1988 was the No. 1 among all motorcycles in India. 1986 Hero Cycles Limited entered the Guinness Book of Records as the largest bicycle manufacturer in theWorld. 1987 Hero Motors, a division of Majestic Auto Limited set upin collaboration with Steyr Daimler Puch of Austria. 1987 Gujarat Cycles Limited, now known as MunjalAutoIndustries Limited was established to manufacture andexport state-of-the-art bicycles and allied products inits fully automated plant at Waghodia. 1987 Sunbeam Auto Limited, earlier a unit of HighwayCycles Limited, established as an ancillary to HeroHonda. It is the largest die casting plant in India. 1988 Introduced "Hero Puch" from Hero Motors Limited.Thisrevolutionary machine immediately set new records of petrol efficiency and usable power in 50 - 65 ccmachines. 1990 Hero Cold Rolling Division established and is one of themost modern steel cold rolling plants. 1991 Hero Honda receives National Productivity Council'sAward. 1991 Hero Honda receives the Economic Times - HarvardBusiness School Association Award against 200contenders. 1992 Munjal Showa Limited receives National Safety Award. 1993 Hero Exports established as the International TradingDivision for Group and non-Group products. 1993 Hero Motors becomes Indias largest exporter of twowheelers 1995 Hero Corporate Services Limited as the servicesegment for the Hero Group Companies, ancillaries, suppliers, dealers and other associates. 1996 - Hero Winner, a large-wheeled scooter was introducedby Hero Motors Limited with a choice of 50 cc and 75cc engines. 1996 Munjal Showa Limited receives British Council'sNational Safety Award.