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12 September 2016 Asia Pacific/Japan Equity Research Auto, Auto Parts, Industrial & Consumer Electronics, Electronic Components Sectors Connections Series Automotive technology insights: Electrification, Automation, Informatization: Vol.3 Informatization Figure 1: Autos to become moving data terminals The Credit Suisse Connections Series leverages our exceptional breadth of macro and micro research to deliver incisive cross-sector and cross-border thematic insights for our clients. Research Analysts Masahiro Akita 81 3 4550 7361 Source: US Department of Transportation [email protected] Koji Takahashi ■ Summary: Three major trends currently dominate automotive technology: 81 3 4550 7884 electrification, automation, and informatization. We conducted a cross-sector [email protected] survey to explore current developments within these three areas, including Hideyuki Maekawa automotive-sector supply chain trends as well as the activities of increasingly 81 3 4550 9723 critical major suppliers in the industrial electronics, electronic components, and [email protected] consumer electronics industries. After focusing on electrification in the first Akinori Kanemoto installment of this series, Automotive technology insights: Electrification, 81 3 4550 7363 [email protected] Automation, Informatization: Vol.1 Electrification (16 July 2014), and on Mika Nishimura automation in the second installment, Automotive technology insights: 81 3 4550 7369 Electrification, Automation, Informatization: Vol.2 Automation (8 April 2015), in [email protected] this third and final installment we delve deeper into informatization. Yoshiyasu Takemura 81 3 4550 7358 ■ Focal points: In addition to the basic functions of moving, turning, and stopping [email protected] that cars have performed to date, all of a sudden the need for cars that connect Takuma Tsuji is steadily growing. Technology that connects cars was previously called 81 3 4550 9815 “telematics,” but interest recently has been focusing on so-called "connected [email protected] cars" viewed as moving information terminals, and also called “V2X” in connection with vehicle automation. We expect the global informatization market to grow from ¥3.6tn in 2020 to ¥5.8tn by 2030. Due to expansion of the informatization market, a value chain is forming that includes interior and exterior elements such as, (1) auto technology for sending and receiving information, (2) communication infrastructure, and (3) information sent and received. We believe not only auto/auto parts makers, but also companies in a wide range of non-auto sectors (electronics/parts makers, telecommunications providers, Internet service providers, and services companies that handle application provision), will likely gain opportunities to expand value-added. DISCLOSURE APPENDIX AT THE BACK OF THIS REPORT CONTAINS IMPORTANT DISCLOSURES, ANALYST CERTIFICATIONS, LEGAL ENTITY DISCLOSURE AND THE STATUS OF NON-US ANALYSTS. US Disclosure: Credit Suisse does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. CREDIT SUISSE SECURITIES RESEARCH & ANALYTICS BEYOND INFORMATION® Client-Driven Solutions, Insights, and Access 12 September 2016 Table of contents Glossary of informatization terms 3 Informatization stocks and implications 4 Auto sector 4 Auto parts sector 4 Industrial electronics sector 5 Electronic components sector 5 Consumer electronics sector 5 Electrification, automation, and informatization 7 Automotive technology trends mainly in three fields 7 Informatization 8 Autos to become moving data terminals 8 Informatization market outlook 13 History of informatization 16 Laws, regulations, issues related to informatization 17 Trends among carmakers 20 Toyota Motor (7203) 20 Nissan Motor (7201) 26 Honda Motor (7267) 28 US automakers 31 European automakers 32 Informatization technology trends 34 Automotive technology for sending and receiving information 34 Infrastructure for sending/receiving information 43 Information sent/received by users 45 Informatization supply chain 51 Denso (6902, NEUTRAL, TP ¥4,000) 51 Aisin Seiki (7259, OUTPERFORM, TP ¥5,400) 53 Mitsubishi Electric (6503, NEUTRAL, TP ¥1,340) 55 Alps Electric (6770, OUTPERFORM, TP ¥2,900) 55 Murata Manufacturing (6981, OUTPERFORM, TP ¥16,500) 55 Mitsumi Electric (6767, NEUTRAL, TP ¥525) 56 Rohm (6963, OUTPERFORM, TP ¥7,300) 56 Panasonic (6752, NEUTRAL, TP ¥1,100) 56 Pioneer (6773, NEUTRAL, TP ¥240) 56 Alpine Electronics (6816, NEUTRAL, TP ¥1,350) 57 Clarion (6796, NEUTRAL, TP ¥320) 57 JVC Kenwood (6632, NEUTRAL, TP ¥260) 57 Zenrin (9474, Not Rated) 58 Aisan Technology (4667, Not Rated) 58 Auto, Auto Parts, Industrial & Consumer Electronics, Electronic Components Sectors 2 12 September 2016 Glossary of informatization terms Figure 2: A glossary of main informatization terms in this report ADAS Advanced Driving Assistance Systems AGL Automotive Grade Linux ATIS Advanced Traffic Information Service AUTOSAR Automotive Open System Architecture CCC Car Connectivity Consortium CMF Common Mode Filters CVSS Connected Vehicles Support Systems DCM Data Communication Module DSRC Dedicated Short Range Communications DSSS Driving Safety Support Systems ETC Electronic Toll Collection System GPS Global Positioning System HMI Human Machine Interface HUD Head-up Display ITS Intelligent Transport Systems IVI In-Vehicle Infotainment JASPAR Japan Automotive Software Platform and Architecture K.T. Act Kids Transportation Safety Act LCD Liquid Crystal Display LCOS Liquid Crystal on Silicon M2M Machine to Machine MID Multi-Information Display MIMO Multi-Input Multi-Output MLCC Multi-Layer Ceramic Capacitor OAA Open Automotive Alliance OBD-II On Board Diagnostics PMIC Power Management Integrated Circuit PMP Portable Media Player SDL Smart Device Link SPY Car Act Security and Privacy in Your Car Act TFT Thin Film Transistor TPMS Tire Pressure Monitoring System V2I Vehicle-to-Infrastructure V2X Vehicle-to-X (Any target connecting to vehicle) V2V Vehicle-to-Vehicle VICS Vehicle Information and Communication System Source: Credit Suisse Auto, Auto Parts, Industrial & Consumer Electronics, Electronic Components Sectors 3 12 September 2016 Informatization stocks and implications Auto sector Toyota Motor (7203, NEUTRAL, TP ¥6,150) Toyota provides T-Connect (a telematics service) and ITS Connect (an accident prevention, driving support function/service). Big Data, collected via data communication modules (DCMs), which Toyota is increasingly equipping on the cars it sells, is a key element for maintaining the company's competitive advantage. In informatization technology, Toyota has abandoned its policy of acting as a self-contained entity as it strives to win non-auto sector companies, using its considerable financial backing. Nissan Motor (7201, OUTPERFORM, TP ¥1,250) Nissan provides 24/7 links to its NissanConnect CARWINGS telematics service. Centered on its Renault alliance, the company is also developing next-generation connected cars and plans to fit new connectivity applications to vehicles. It is also forging ties with major companies in information technology development and organizations in non-auto sectors such as NASA and Microsoft. Honda Motor (7267, NEUTRAL, TP ¥3,000) Honda provides Internavi, a telematics service that can be used with its navigation system. The company is promoting use of Internavi in information technology in the safety field, such as Safety Map, which it has developed using probe data collected from Internavi- capable vehicles. The company also uses informatization technology in the ITS field for both cars and motorcycles. It is collaborating with Softbank Group (9984) in areas including R&D for connected cars equipped with V2X units and artificial intelligence (AI). Auto parts sector Denso (6902, NEUTRAL, TP ¥4,000) Denso, as part of its longer-term strategy, is developing next-generation advanced driving support technology involving sensing, IT, and human machine interface (HMI) technology. We see Denso as one of the auto parts sector names most able to benefit from an expanding informatization market. We look for Denso's sales in information safety to grow to around ¥1tn in FY3/21. Informatization technologies handled by the company include head-up displays (HUDs), multi-information display (MID) instrument clusters, V2X modules, and DCMs. Aisin Seiki (7259, OUTPERFORM, TP ¥5,400) Aisin Seiki is focusing on developing various informatization technologies centered on the car navigation business. In FY3/16, the company's car navigation sales accounted for only 3.3% of consolidated sales, or ¥108.4bn. However, the company also sells software in the form of smartphone apps and the shipment value of its car navigation systems has been rising over the past few years. Car navigation functions are also used in cooperative control together with various mechatronics products such as automatic transmissions (AT) and brakes, helping to boost overall value-added for its products. Auto, Auto Parts, Industrial & Consumer Electronics, Electronic Components Sectors 4 12 September 2016 Industrial electronics sector Mitsubishi Electric (6503, NEUTRAL, TP ¥1,340) Mitsubishi Electric is pursuing growth in three new areas: EV/HEV,
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