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Honda Driving Safety Promotion Activities 2 0 13 Driving Safety Promotion Center Honda Motor Co., Ltd. 2-1-1 Minami Aoyama, Minato-ku, Tokyo 107-8556, Japan Tel: +81-3-5412-1736 Fax: +81-3-5412-1737 History of Honda’s Driving Safety Promotion Activities Development of Educational Tools Always Looking Ahead and Exploring E ective Tools for Road Safety Education Teaching material created for risk prediction training that was first published in 1996 “Safety and danger are two sides of the same coin. To keep yourself safe you must make a careful survey of any dangers present. The Developing educational tools for learning basic objectives of safety promotion are to about hazards and risks on the road have people learn about danger through gaining knowledge and experience. Therefore, In the 1970s, the Driving Safety Promotion Center launched safe our activities should be designed to let people driving education programs at Honda Trac Education Centers experience hazards in a safe environment.” involving the use of real motorcycles and automobiles for corporate These words were said by Soichiro Honda, and individual customers. e programs provided opportunities for founder of Honda Motor Company. His vision participants to experience hazards in a safe environment. However, of traffic safety education was given form in it became apparent that the programs had a problem: training using 1970 with the launch of the Honda Driving actual cars and motorcycles has limitations, namely, that it is not Safety Promotion Center and has continued to possible to let trainees experience actual danger on real roads. To be upheld right through until today. Under this solve this problem, Masayuki Yoshimura, who became the General vision, we continue to pursue the development Manager of the Driving Safety Promotion Center in 1990, thought c o n t e n t s of effective training software along with that R&D eorts regarding safe driving skills needed to be educational materials and equipment, while strengthened. Accordingly, he commenced two initiatives. always looking ahead to the future. e rst was the development of materials for Risk Prediction Honda Driving Safety Promotion Activities 2013 Training (KYT). KYT came to the attention of Yoshimura when he was thinking about the proposition that drivers and motorcyclists should learn about hazards and risks on the road. e methodology Feature: History of Honda’s Driving Safety Promotion was originally developed in Germany in the 1970s and was Activities—Development of Educational Tools... 3 introduced to Japan in 1974, when Yasuhisa Nagayama, Professor Message from the Chief Officer....................................... 6 Emeritus at Osaka University, oered the rst KYT-based road safety program. At Honda, the Trac Education Centers developed 2013 Activities Review and Future Plans ........................ 8 KYT-related materials in the 1980s and used them in training Human Resource Development..................................... 10 seminars for corporations and other groups. Yoshimura decided to ● Community-based Instructors develop additional training materials to promote KYT further. ● Authorized Safe Driving Administrators and Under his instructions, a joint research project with trac Instructors psychology experts was launched. Aiming to provide useful and Provision of Opportunities ............................................ 12 practical training, the project members created examples of ● Preschool, Elementary, and Junior High School high-risk situations based on actual trac accidents. As a result, our Students teaching material created for risk prediction training was completed ● High School Students in 1996 (a version for motorcyclists was completed in 1997). ● Drivers and Senior Citizens Including illustrations of 200 high-risk situations (50 situations in ● Collaboration with Related Organizations the motorcycle version) selected from an analysis of historical trac Development of Educational Tools ............................... 20 accidents, the textbook helped drivers to identify risks existing on the road and learn about the causes of trac accidents and the Driving Safety Promotion Map ...................................... 22 mental state of the drivers involved. When the textbook was References ...................................................................... 24 completed, Professor Nagayama, who was a member of the joint ● Number of Persons Reached in 2013 Safe Driving project, expressed his condence in its usefulness, noting that a full Promotion Activities understanding of trac safety risks should include an ● Traffic Safety Initiatives Overview understanding of the reasons why such risks exist and other ● Information Provision/Honda Corporate background information. Without such a comprehensive Reporting Map understanding, he reasoned, drivers would not be able to engage in ● Year of Activities by the Driving Safety Promotion truly safe behavior while on the road. Center Although 17 years have passed since its rst publication, the ● Devices and Materials for Traffic Safety Education textbook is still used today by many corporations and organizations in their KYT training. 02 03 History of Honda’s Driving Safety Promotion Activities Development of Educational Tools Providing opportunities to experience virtual riding in a law-abiding manner and learn more about the common road accidents in a safe virtual particular characteristics of motorcycles. In addition, we established the Educational Equipment Department within the Driving Safety environment Honda Bicycle Simulator, Honda Riding Trainer Honda Safety Navi Honda Doga KYT Promotion Center in April of 1996 to address the situation at that launched in 2009 time whereby no driving school had the know-how for teaching Yoshimura’s other initiative was the development of KYT training simulator training. Members of the department visited driving equipment, with which trainees could learn how to predict risks in schools that had purchased our simulators to train their instructors. that can improve trainees’ abilities to identify and understands risks. Our KYT programs have also been upgraded. Examples of mixed trac situations. While exploring eective ways to teach A number of the instructors were particularly impressed by the ese simulator technologies have been applied to the high-risk situations are now presented in video, rather than in still drivers how to prevent common road accidents by letting trainees “Multi-Eye System,” (a recorded scene playback function) that development of various other training machines. A bicycle simulator images. Honda Doga (animation) KYT, a group training program experience them in a safe way, Yoshimura considered conducting provides various angles of view. A proprietary feature of the Honda is among such examples. Yukio Miyamaru, Chief Engineer of using animated videos, reproduces real trac situations in order to training involving the use of simulators. Riding Simulator, this system displays a simulated chain of events Honda R&D Co., Ltd., let his child ride on the Riding Simulator improve trainees’ risk prediction abilities, including cognitive and “No practical, on-road training is required in order to obtain a resulting in a collision or Hiyarihatto from both the rider’s when it was released in 1993. Watching his child on the device, judgment skills. e program is used for internal road safety motorcycle license,” Yoshimura said at the time. “is means many perspective and various other angles, thereby allowing trainees to which he had been working as a development team member since education by a number of companies and organizations. new motorcyclists are at a loss when they go for their rst ride. review their simulated ride objectively and identify problems by 1988, Miyamaru was struck with the idea of developing a bicycle On our website’s KYT page, we present video-based case studies at’s why I started to develop educational tools using a simulator, themselves. simulator to provide children with a fun way of learning about categorized according to target user types, such as motorcyclists, car an eective and safe alternative to on-road training.” As Honda In 1997, additional applications such as those for highway riding trac safety. Eight years later, in 2001, Miyamaru joined a new drivers, cyclists, and pedestrians, that are designed to improve their R&D Co., Ltd. was already developing a driving simulation and for police motorcycle training were installed onto the Riding project to develop a bicycle simulator that was launched under the trac skills, i.e., risk prediction abilities. machine, the KYT software application that was developed was Simulator. In 2001, the equipment was fully redesigned to provide a initiative of Koichiro Honma, then General Manager of the Honda installed on it. more lifelike riding experience as well as to reduce the size and make Driving Safety Promotion Center, whose goal was to reduce In the process of designing virtual dangerous situations to be other improvements. bicycle-related accidents by creating a simulator that could provide Applying the know-how of software displayed on the simulator as well as the scenarios leading up to education on bike safety. application development to medical and them, various resources were consulted, including trac accident e project started with the development of a simulator for social welfare fields statistics, internal records of Hiyarihatto (close-call incidents) Expanding simulator offerings from elementary school students.