FOREWORD

Dr. Rajul K. Gajjar Vice Chancellor Technological University

India is one of the fastest growing economy with the second largest population in the world. The challenging task for the Government of is to maintain the growth story. To boost this growth story in line with employment generation the Government has taken several valuable initiatives.

The program was launched as part of a wider set of nation-building initiatives. Devised to transform India into a global design and manufacturing hub, Make in India was a timely response to a critical situation.1 The programme is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy.2 The Start-up India initiative aims at fostering entrepreneurship and promoting innovation by creating an ecosystem that is conducive for growth of Start-ups. The objective is that India must become a nation of job creators instead of being a nation of job seekers.3 The initiative is to help provide an engaging ecosystem to cater to skilling needs of citizens by publishing and sharing relevant information. The outcome of this collaboration should ideally lead to inclusive growth especially for those at the bottom of the pyramid.4

Aiming towards these four pillars, GTU’s Centre for Financial Services has commenced a concentrated and expedient academic conference on “Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India and Skill India” scheduled during October 14-15, 2016. GTU takes the opportunity to invite researchers, academicians, industry officials and policy makers to join on a common platform to discuss emerging issues and challenges.

The proceeding of this conference cover a wide range of issues and strategies related to job creation through the four major government initiatives. We hope this volume will be highly useful to all the stake holders of the society.

I would like to congratulate to the authors who have contributed their valuable research work in the form of papers and also to the organizing committee for the efforts they have put together while planning and scheduling this conference.

October 14, 2016 Ahmedabad

1 http://www.makeinindia.com/about 2 http://digitalindia.gov.in/content/about-programme 3 http://startupindia.gov.in/actionplan.php 4 http://www.skillindia.gov.in/about-us

PATRON

Dr. Rajul K. Gajjar Vice Chancellor, Gujarat Technological University, Ahmedabad

CONVENORS

Mr. Hitesh Gujarati Research Associate, Centre for Financial Services, Gujarat Technological University, Ahmedabad

Mr. Vikrant Vala Research Associate, Centre for Financial Services, Gujarat Technological University, Ahmedabad

CHIEF GUEST & GUEST OF HONOUR

Chief Guest Guest of Honour

Mr. D. S. Jhala, Mr. S. Rajaram Chairman, Managing Director, Dev Salt Private Limited, Ahmedabad Erhardt+Leimer India Pvt. Ltd., Ahmedabad

KEY NOTE SPEAKERS

Mr. Shubhro Michael Gomes Mr. Shailesh Patwari Professor under Colombo Plan Sr. Vice President Royal University of Bhutan Gujarat Chamber of Commerce, Ahmedabad Gaeddu College of Business Studies, Bhutan

Mr. Nikhil Parab Mr. Jagat Shah Business Development Manager President & Founder Enterprise - NVIDIA, Cluster Pulse & Global Network, Ahmedabad Mumbai

SENIOR ADVISORY COMMITTEE MEMBERS

Mr. D.C. Anjaria Dr. S. O. Junare Ex. Member, Board of Governors Dean, Faculty of Management GTU, Ahmedabad and GTU, Ahmedabad and Director, Indian Institute of Financial Services Registrar, Private Ltd., Ahmedabad Raksha Shakti University, Ahmedabad

Dr. PGK Murthy Dr. Rajesh Khajuria Dean, Faculty of Management Dean, Faculty of Management GTU, Ahmedabad and GTU, Ahmedabad and Dean, Doctoral Studies in Faculty of Management, Director, C. K. Shah Vijapurwala Institute of Parul University, Vadodara Management, Vadodara

Dr. K. N. Sheth Dr. Jagdish Joshipura Dean, Advancement, Alumni Affairs & Honorary Director, SME Nursery Interdisciplinary Research GTU, Ahmedabad and GTU, Ahmedabad and Director, Som Lalit Institute of Management Director - Operations, Adani Institute of Studies, Ahmedabad Infrastructure Engineering, Ahmedabad

Prof. Rajnikant Patel Mr. Arakhita Khandual Advisor Ex-Director Research & Consultancy Services Cell, IDBI Bank GTU, Ahmedabad

ADVISOSRY COMMITTEE MEMBERS

Dr. J. C. Lilani Registrar (I/c), GTU, Ahmedabad Dr. Pankajray Patel Dr. Apurv Raval Director, GTU, Ahmedabad Deputy Director, GTU, Ahmedabad Dr. Parul Bhati Mr. Keyur Darji Deputy Director, GTU, Ahmedabad Deputy Director, GTU, Ahmedabad Dr. Kaushal Bhatt Dr. Sarika Srivastava Assistant Professor, GTU, Ahmedabad Assistant Professor, GTU, Ahmedabad Dr. Ritesh Patel Dr. Krishnaba Parmar Assistant Professor, GTU, Ahmedabad Assistant Professor, GTU, Ahmedabad Ms. Krutika Raval Mr. Rajesh Ramani Assistant Professor, GTU, Ahmedabad Assistant Professor, GTU, Ahmedabad

ADMINISTRATIVE COMMITTEE MEMBERS

Ms. Chitrali Parmar, CA Mr. M. N. Parmar Internal Auditor, GTU, Ahmedabad Accounts Officer, GTU, Ahmedabad

PAPER REVIEW COMMITTEE MEMBERS

Dr. S. O. Junare Dr. Rajesh Khajuria Dean, Faculty of Management GTU, and Dean, Faculty of Management GTU, and Registrar, Director, C. K. Shah Vijapurwala Institute of Raksha Shakti University, Ahmedabad Management, Vadodara

Dr. K. N. Sheth Dr. PGK Murthy, Dean, Advancement, Alumni Affairs & Dean, Faculty of Management Interdisciplinary Research GTU, Ahmedabad and GTU, Ahmedabad and Dean, Doctoral Studies in Faculty of Management, Director-Operations, Adani Institute of Parul University, Vadodara Infrastructure Engineering, Ahmedabad

Dr. Narayan Baser Dr. Mamta Brahmbhatt Associate Professor Associate Professor School of Petroleum Management, B. K. School of Business Management Pandit Deendayal Petroleum University, Ahmedabad Gandhinagar

Dr. Parimal Trivedi Dr. Chirag Rathod Registrar (I/c) Associate Professor Sakanlchand Patel University, Visnagar Sakanlchand Patel University, Visnagar

Dr. Bhavesh Vanpariya Dr. H. N. Misra Associate Professor Director, Tolani Institute of Management Studies, The Mandvi Education Society Institute of Adipur (Kutch) Business Management & Computer Studies,

Dr. B. Swaminathan Dr. Mayur Shah Professor Associate Professor Junagadh Agricultural University (JAU), Shri Chimanbhai Patel Institute of Management & Junagadh Research, Ahmedabad

Dr. Abhishek Parikh Dr. Pankajray Patel Associate Professor Director V. M. Patel Institute of Management, Gujarat Technological University Mehsana Ahmedabad

Dr. Kaushal Bhatt Dr. Sarika Srivastava Assistant Professor Assistant Professor Gujarat Technological University Gujarat Technological University Ahmedabad Ahmedabad

WEB DEVELOPMENT AND DESIGN

Ms. Rina Thakkar Administrative Assistant, GTU, Ahmedabad

DESIGN & GRAPHICS

Mr. Jignesh Tank Data Entry Operator, GTU, Ahmedabad

PURCHASE COORDINATION COMMITTEE

Mr. Anil Solanki Admin Officer, Purchase Department, GTU, Ahmedabad

Mr. Mohit Suthar Mr. Amit Prajapati Administrative Assistant, Administrative Assistant, Purchase Department, GTU, Ahmedabad Purchase Department, GTU, Ahmedabad

CONFERENCE MANAGEMENT COMMITTEE

Ms. Nidhi Dutta Ms. Avani Mehta Officer on Special Duty, GTU, Ahmedabad Research Assistant, GTU, Ahmedabad

Ms. Hema Rajput Ms. Dhvani Vyas Research Assistant, GTU. Ahmedabad Research Assistant, GTU, Ahmedabad

Ms. Shreya Dave Ms. Nidhi Patel Research Assistant, GTU, Ahmedabad Research Assistant, GTU, Ahmedabad

Mr Jignesh Solanki Mr Bhavik Chauhan Administrative Assistant, GTU, Ahmedabad Administrative Assistant, GTU, Ahmedabad

Mr. Mayank Rana Ms. Neha Raval Administrative Assistant, GTU, Ahmedabad Administrative Assistant, GTU, Ahmedabad

Ms. Babita Gupta Mr. Anil Tiwari Administrative Assistant, GTU, Ahmedabad Administrative Assistant, GTU, Ahmedabad

Ms. Kinjal Patel Ms. Asha Chauhan Administrative Assistant, GTU, Ahmedabad Administrative Assistant, GTU, Ahmedabad

Ms. Reema Darji Administrative Assistant, GTU, Ahmedabad

INDEX Sr Page Paper ID Title Author ID Author Name No No WOMEN EMPOWERMENT IS INTEGRAL 1 PUN0005 AC0012 Ms Ritika Gupta 1 FOR ECONOMIC DEVELOPMENT MAKE IN INDIA: SUBLIME THOUGHTS ON 2 PUN0006 AC0010 Ms Shrushti Bajpai 1 MAKE IN INDIA REVITALIZING URBAN HABITAT FOR AC0013 Mr Sagar Desai 3 PUN0009 2 SMART GROWTH BUSINESS MODEL AC0014 Mr Jigar Pandya BUILDING PROFICIENCIES THROUGH 4 PUN1007 AC1014 Prof Ashima Banker 2 SKILL DEVELOPMENT SKILL DEVELOPMENT: A WAY TO 5 PUN2008 CREATE SKILLED WORKFORCE FOR AC2019 Dr Sushendra K Misra 3 STRONG AND SUSTAINABLE GROWTH STARTUP CHALLENGES: 6 PUN2009 AC0009 Prof Niyati A Dave 4 QUANTITATIVES AND QUALITATIVES E-GOVERNANCE-REFORMING AC2027 Mr Raghavendra Kulkarni 7 PUN2010 5 GOVERNMENT THROUGH TECHNOLOGY AC2028 Mr Amarnath Bhankure EXPECTATIONS FROM AC2033 Dr Shahir Bhatt ENTREPRENEURIAL EDUCATION 8 PUN2012 6 PROGRAMS – DOES GENDER PLAY A AC2034 Dr Amola Bhatt ROLE? REVAMPING CONCEPT OF EDUCATION 9 PUN2013 FOR CREATING JOB OPPORTUNITIES IN AC2035 Dr Kruti S Chhaya 6 INDIA GOVERNMENT POLICIES AND 10 PUN2014 ENTREPRENEURIAL ENVIRONMENT: A AC2036 Dr Dhiren Jotwani 7 STUDY OF EXPORTING MSME’S ROLE AND SCOPE OF INFORMATION 11 PUN2015 AC2038 Mr Vipul R Kalathiya 7 TECHNOLOGY FOR JOB CREATION UNITING MOBILE WALLET IN THE 12 PUN2021 CUSTOMER JOURNEY: A STRIDE AC2040 Mr Riddhish N Joshi 8 TOWARDS DIGITAL INDIA ECONOMIC TRANSFORMATION 13 PUN2027 AC2052 Dr Sangita P Agrawal 9 THROUGH GOVERNMENT PROGRAMMES MAKE IN INDIA - A BOOST TO 14 PUN2028 AC2053 Ms Shaveta Chugh 9 MANUFACTURING SECTOR EXAMINING FUTURE PROSPECTS OF 15 PUN2029 AC2032 Mr Vibhore Bakshi 10 MANUFACTURING IN INDIA AC2042 Mr Rameshbhai S Patel URBAN LIMIT : THE ROLE OF AC2045 Mr Jaydip G Barvaliya 16 PUN2031 10 TRANSPORTATION SYSTEM AC2046 Mr Udaykumar N Vachhani AC2048 Mr Ruchin V Pandit DOES YOUTH INTENT FOR STARTUP?: A AC2056 Mr Ritesh J Patel 17 PUN2032 STUDY OF MANAGEMENT, COMPUTER 11 STUDIES AND ENGINEERING STUDENTS AC2057 Mr Nikunj R Patel SKILL DEVELOPMENT FOR MAIN AND 18 PUN2033 MARGINAL WORKERS FOR IMPROVING AC2059 Ms Jayshree Waghela 12 WORK PARTICIPATION RATE EASE OF DOING BUSINESS – A AC2061 Prof Tulchha R Bishnoi 19 PUN2034 COMPARATIVE ANALYSIS OF INDIA AND 12 CHINA AC2060 Ms Sofia Devi Shamurailatpam A STUDY OF PROBLEMS FACED BY AC2039 Mr Nisarg H Nenuji 20 PUN2035 FISHERS AND SOLUTIONS TO ENHANCE 13 THEIR SKILLS AC2051 Prof Dhruti H Pandya PERFORMANCE OF INDIA’S ORGANIZED MANUFACTURING SECTOR IN JOB 21 PUN2037 AC2062 Mr Chandramani P Singh 14 CREATION AND EMPLOYMENT GENERATION INDEX Sr Page Paper ID Title Author ID Author Name No No THE ROLE OF MSMES IN JOB CREATRION 22 PUN2039 AC2066 Ms Foram P Shah 14 AND ECONOMIC GROWTH IN INDIA ANALYZING APPRORPIATENESS OF CURRENT BUILDING ARTISAN 23 PUN2040 CERTIFICATION SYSTEM IN INDIA – CAN AC2068 Mr Rajendra A Desai 15 IT LEAD TO BETTER QUALITY CONSTRUCTION & MORE EMPLOYMENT? 24 PUN2041 HOW RELEVANT FOR JOB CREATION? AC2069 Dr Alka Parikh 15 ROLE OF GOVERNMENT BODIES TO AC2037 Ms Ankita H Valera 25 PUN2043 EDUCATE AND TRAIN ASPIRANT 16 ENTREPRENEURS AC2080 Ms Krishna P Halvawala EDUCATION: THE ROUTE TO 26 PUN2045 AC2087 Dr Neha Vyas 16 OPPORTUNITIES AND GROWTH INNOVATION IN 21ST CENTURY:- EXPLOITATION OR EXPLORATION,CREATIVITY OR 27 PUN2049 CRITICISM (THE YIN AND YANG OF AC2067 Mr Samir R Shah 17 INNOVATION) & AN OVERVIEW OF SOURCES OF INNOVATION OPPORTUNITIES. A STUDY ON MEASURING STUDENT’S 28 PUN2050 AC2088 Mr Mehulkumar D Mehta 18 EMPLOYABILITY SKILLS E-GOVERNANCE – REFORMING 29 PUN2057 AC2083 Ms Yashi Sharma 18 GOVERNMENT THROUGH TECHNOLOGY DIGITAL INDIA: A PROGRAMME FOR 30 PUN2058 DIGITALLY EMPOWERED SOCIETY AND AC2081 Mr Pareshkumar J Patel 19 KNOWLEDGE ECONOMY FOREIGN DIRECT INVESTMENT EQUITY 31 PUN2059 AC2093 Dr Ramroop K Sharma 19 INFLOWS IN INDIA STUDY ON PROBABLE OF JOB CREATION 32 PUN2060 AC2096 Mr Mitulkumar M Deliya 20 THROUGH MAKE IN INDIA STUDY ON POTENTIALITY OF JOB 33 PUN2061 CREATION AND THEIR CHALLENGES : AC2095 Dr Chanduji P Thakor 20 DIGITAL INDIA PERSPECTIVES START UP AND JOB CREATION IN INDIA 34 PUN2062 FOR ECONOMY GROWTH-SCOPE AND AC2031 Dr Ketan M Tamboli 21 CHALLENGES EKRANTI – ELECTRONIC DELIVERY OF 35 PUN2063 AC2077 Ms Archana V Sarkar 22 SERVICES INDIA'S ENDEAVORS TO FACE THE 36 PUN2066 AC2094 Mr Jayprakash B Lamoria 22 DEARTH OF JOBS MAKE IN INDIA INITITATIVE: AC2070 Mr Ashutosh D Gaur 37 PUN2069 23 RELEVANCE TO IT & BPM SECTOR AC2089 Dr Jasmin C Padiya YOUTH EMPOWERMENT AND SKILL 38 PUN2070 DEVELOPMENT INITIATIVES IN 21ST AC2097 Dr Bindiya S Soni 23 CENTURY INDIA KEY ROLE OF INFORMATION 39 PUN2071 TECHNOLOGY IN POLICY MAKING FOR AC2076 Prof Rajvi J Parikh 24 AN ECONOMIC DEVELOPMENT OF INDIA AN ANALYSIS OF TRENDS AND AC2100 Dr Riddhi S Dave PATTERNS OF BANK FINANCING IN 40 PUN2073 24 MSMES AND ITS IMPACT ON DEVELOPING INDIAN ECONOMY AC2101 Ms Reshmi Banerjee AN ANALYSIS OF FOREIGN DIRECT AC2091 Mr Vivek K Davda 41 PUN2077 INVESTMENT (FDI) INFLOWS BEFORE & 25 AFTER MAKE IN INDIA AC2092 Mr Ankit K Rajput 42 PUN2079 FUTURE ECONOMIC SCENARIO IN INDIA AC2063 Mr Samkit D Maniar 26 INDEX Sr Page Paper ID Title Author ID Author Name No No CROWD FUNDING: AN ALTERNATIVE TO AC2110 Ms Krutika J Mistry 43 PUN2081 TRADITIONAL FUNDING OPTION FOR 26 START UPS IN INDIA AC2082 Ms Tejal L Shah SOCIAL ENTREPRENEURSHIP AS A STRATEGIC PRECURSOR FOR 44 PUN2082 AC2111 Mr Rishish Mishra 27 EMPLOYMENT ORIENTATION: A STUDY ON GENERATION Y ANALYSIS OF JAM (JAN DHAN, AADHAR, AC2135 Mr Kunal D Mojidra 45 PUN2092 MOBILE) IN CONTEXT OF ECONOMIC 27 DEVELOPMENT OF INDIA AC2136 Ms Niyati R Patel JOB CREATION IN WORLD’S LARGEST 46 PUN2093 SHIP BREAKING INDUSTRY A CASE OF AC2139 Dr Hrudanand G Misra 28 ALANG SHIP BREAKING YARD ROLE OF DIGITAL INDIA PROGRAMME 47 PUN2094 AC2141 Dr Himanshu N Patel 28 TO PROMOTE INCLUSIVE GROWTH DEFICIENCY OF BC MODEL TO CREATE AC2144 Ms Shweta V Bambuwala 48 PUN2096 JOBS THROUGH FINANCIAL INCLUSION : 29 A CASE STUDY AC2125 Dr Parulkumari P Bhati ROLE OF EDUCATION ON JOB CREATION AC2125 Dr Parulkumari P Bhati 49 PUN2097 29 AMONG YOUTHS IN GUJARAT STATE AC2144 Ms Shweta V Bambuwala EASE OF DOING BUSINESS WITH AC2147 Mr Ashish M Siddiqui 50 PUN2098 30 ISLAMIC FINANCE AC2148 Dr Nilam C Panchal AC2137 Mr Bharat J Bhagtani DIGITAL INDIA : GREENTAB 51 PUN2099 AC2134 Ms Bhumika D Baladaniya 30 KNOWLEDGE CAFE AC2138 Ms Asmita B Katariya ROLE OF WORKING WOMEN IN AC2152 Ms Radhika A Gandhi 52 PUN2100 31 ACHIEVING ECONOMIC GROWTH AC2153 Ms Krutika H Raval IMPACT OF DIVIDEND ANNOUNCEMENT AC2154 Ms Aabha S Singhvi 53 PUN2101 32 ON SELECTED SCRIPTS OF CNX NIFTY AC2155 Mr Pankajray V Patel ROLE OF SOCIAL MEDIA AND CLOUD 54 PUN2103 AC2156 Dr Priyaka Khanna 33 COMPUTING IN DIGITAL MARKETING UNLEASHING THE INDIAN AC2121 Mr Aman K Kalola 55 PUN2104 ENTERPRENEURSHIP STRATEGIES: NEW AC2122 Ms Rinkal J Vadher 33 IDEAS FOR NEW GENERATION AC2123 Ms Zainab Z Makda UNDERSTANDING STRUCTURE OF BUSINESS INCUBATORS, STARTUPS AND 56 PUN2105 GOVERNMENT POLICIES (FOSTERING AC2149 Mr Kaushik C Akiwatkar 34 ENTREPRENEURSHIP CULTURE) IN INDIAN CONTEXT A STUDY OF RELATIONSHIP BETWEEN ECONOMIC GROWTH AND WOMEN’S 57 PUN2106 ECONOMIC EMPOWERMENT WITH AC2074 Prof Dhara A Kanjiya 34 SPECIAL REFERENCE TO MICRO FINANCE ACTIVITIES IN INDIA EFFECTIVENESS OF DIGITAL 58 PUN2107 AC2159 Ms Sonia Dara 35 MARKETING STRATEGIES AC2120 Mr Gautik K Chovatiya IMPACT OF BROADBAND CONNECTIVITY 59 PUN2108 AC2145 Ms Mansi M Gaudana 36 IN RURAL AREAS AC2146 Ms Ashmita R Ghodasara SOCIAL MEDIA MARKETING AND 60 PUN2109 AC2160 Ms Manu Sehgal 36 CUSTOMER ENGAGEMENT ACHIEVING ECONOMIC GROWTH BY AC2158 Prof Nita K Solanki 61 PUN2110 PROVIDING WOMEN EMPLOYMENT IN 37 INDIA AC2161 Prof Shital R Shastri INDEX Sr Page Paper ID Title Author ID Author Name No No ECONOMIC DEVELOPMENT: CHANGING AC2158 Prof Nita K Solanki 62 PUN2111 37 PHASE OF MICRO FINANCE IN INDIA AC2161 Prof Shital R Shastri NODAL INSTITUTE FOR START-UPS: AC2026 Mr Tushar K Panchal 63 PUN2113 38 OPPORTUNITIES AND CHALLENGES AC2164 Dr Apurv J Raval BUSINESS OPPORTUNITY FOR HERBAL AC2137 Mr Bharat J Bhagtani 64 PUN2114 FURZE CLEANER IN SAURASHTRA AC2134 Ms Bhumika D Baladaniya 38 REGION AC2138 Ms Asmita B Katariya A STUDY ON DIFFUSION OF DIGITAL AC2166 Prof Amita Garg 65 PUN2115 LOCKER TECHNOLOGY IN VADODARA 39 DISTRICT AC2165 Ms Anupama A Singh AC2117 Dr Swaminathan Balasubramaniam EXPANDING THE PROSPECTS OF GREEN MARKETING IN INDIAN BUSINESS AC2119 Ms Parth Shah 66 PUN2116 40 SECTOR: GRASSROOTS’ REALITIES AND AC2118 Ms Daya Suvagiya CHALLENGES AC2134 Ms Bhumika D Baladaniya IMPROVING INDUSTRIAL GROWTH FOR ECONOMY GENERATION (A CASE STUDY 67 PUN2118 OF INDUSTRIES IN GUJARAT REGION AC2170 Ms Aditi Chaturvedi 40 UNDER DELHI MUMBAI INDUSTRIAL CORRIDOR, INDIA) THE INDIAN EXPERIENCE ON BIOPIRACY AND TRADITIONAL KNOWLEDGE 68 PUN2124 AC2133 Dr Bhavna R Mashru 41 DIGITAL LIBRARY: AN ECONOMICAL STUDY RE-LAUNCHING TO AC2178 Dr Soham M Trivedi BOAST ‘MAKE IN INDIA’ FOR JOB 69 PUN2128 42 CREATION IN AGRICULTURE AND DAIRY AC2179 Mr Devrshi K Upadhayay PRODUCTION SECTOR ROLE OF FOREIGN DIRECT INVESTMENT 70 PUN2130 AND FOREIGN INSTITUTIONAL AC2182 Ms Shriti P Lal 43 INVESTMENT IN INDIAN ECONOMY REVOLUTIONARISING HR SUBSYSTEMS AC2175 Dr Trupti S Almoula 71 PUN2131 THROUGH THE E-PLATFORM: A SURE 44 STEP TOWARDS SKILLING INDIA AC2136 Ms Niyati R Patel PROMOTING ENTREPRENEURSHIP IN AC2117 Dr Swaminathan Balasubramaniam 72 PUN2133 INDIAN AGRI-BUSINESS SECTOR: A 44 SWOT ANALYSIS AC2171 Ms Bhartiben M Joshi REVIEWING DIGITIZATION IN HEALTH 73 PUN2138 AC2177 Dr Drishti B Joshi 45 CARE SERVICES IN INDIA SKILL DEVELOPMENT THROUGH AC2191 Dr Bindiya K Soni 74 PUN2140 INDUSTRIAL TRAINING INSTITUTES 45 (ITI’S) AC2192 Dr Jigna C Trivedi REVIEWING THE ROLE OF DIGITAL TECHNOLOGY FOR ENHANCING IN- AC2193 Dr Parimal H Vyas 75 PUN2143 STORE DIGITAL SHOPPING EXPERIENCE: 46 THE NEXT WAVE OF ONLINE AND AC2168 Mr Parag Shukla OFFLINE CONVERGENCE AC2184 Prof Sameer K Rohadia INNOVATION AND ENTREPRENEURSHIP AC2185 Mr Chintan Patel 76 PUN2144 WITH REFERENCE TO DIGITAL START- 47 UPS AC2186 Mr Shreyansh Raval AC2187 Ms Radha S Parolekar AC2195 Mr Akash C Shah FUNDING TO START-UPS: ISSUES AND 77 PUN2146 AC2196 Ms Dharti V Patel 48 CHALLENGES AC2184 Prof Sameer K Rohadia INDEX Sr Page Paper ID Title Author ID Author Name No No ECONOMIC DEVELOPMENT IN INDIA: 78 PUN2147 SCOPE FOR JOB OPPORTUNITIES AND AC2197 Ms Darshana P Chauhan 48 SKILL ENHANCEMENT MAKING INDIA THE MEDICAL TOURISM 79 PUN2148 AC2167 Dr Neha V Shah 49 HUB: OPPORTUNITIES AND CHALLENGES FACTORS AFFECTING FINANCIAL AC2199 Dr Karishnaba Parmar 80 PUN2149 INCLUSION: AN EMPIRICAL STUDY OF 50 INDIAN STATES AC2198 Mr Ashwin R Jadeja CURRENT POLICIES AND FUTURE IMPERATIVES OF SKILL DEVELOPMENT, 81 PUN2150 AC2201 Dr V. Lalitha 50 EMPLOYMENT , ENTREPRENEURSHIP AND YOUTH ENGAGEMENT A STUDY ON ATTITUDE OF IPO INVESTORS TOWARDS APPLICATION AC2203 Dr Hiren K Patel SUPPORTED BY BLOCKED AMOUNT 82 PUN2151 51 (ASBA) ONLINE APPLICATION SYSTEM : A DIGITAL REVOLUTION IN FINANCIAL AC2204 Ms Drashti K Shah SECTOR IN INDIA SKILL DEVELOPMENT TRAININGS IN 83 PUN2152 MICRO-ENTERPRISES FOR YOUTH IN AC2201 Dr V. Lalitha 51 INDIA MYGOV.IN: EMPOWERING INDIVIDUALS 84 PUN2154 PARTICIPATION IN NATIONAL AC2205 Dr Ritesh K Patel 52 GOVERNANCE TRANSFORMING YOUNG MINDS FROM AC2202 Dr Sarika Srivastava JOB SEEKERS TO JOB CREATORS: 85 PUN2155 53 DYNAMIC ROLE OF HIGHER EDUCATION AC2206 Dr Kaushal A Bhatt SYSTEM AC2207 Dr Chiragkumar B Rathod SMALL AND MEDIUM ENTERPRISES: 86 PUN2157 AC2208 Dr Darshan B Ranpura 54 PERSPECTIVE ON BANK FINANCING AC2209 Prof Chirag R Patel AC2207 Dr Chiragkumar B Rathod SMES AND ECONOMIC GROWTH IN 87 PUN2158 AC2208 Dr Darshan B Ranpura 54 INDIA: A COMPARATIVE STUDY AC2209 Prof Chirag R Patel FACTORS LEADING TOWARDS THE AC2210 Mr Devendra Lodha 88 PUN2159 55 SUCCESS OF DIGITAL BUSINESS MODEL AC2211 Ms Hema P Rajput INDIA AS A HUB FOR EDUCATION IN 89 PUN2160 HOTEL INDUSTRY: CHALLENGES AND AC2212 Ms Aarti Sharma 55 PROSPECTS

AUTHOR INDEX Page Page Page Author Name Author Name Author Name No No No Aabha S Singhvi 32 Hiren K Patel 51 Rinkal J Vadher 33 Aarti Sharma 55 Hrudanand G Misra 28 Rishish Mishra 27 Aditi Chaturvedi 40 Jasmin C Padiya 23 Ritesh J Patel 11 Akash C Shah 48 Jaydip G Barvaliya 10 Ritesh K Patel 52 Alka Parikh 15 Jayprakash B Lamoria 22 Ritika Gupta 1 Aman K Kalola 33 Jayshree Waghela 12 Ruchin V Pandit 10 Amarnath Bhankure 5 Jigar Pandya 2 Sagar Desai 2 Amita Garg 39 Jigna C Trivedi 45 Sameer K Rohadia 47,48 Amola Bhatt 6 Karishnaba Parmar 50 Samir R Shah 17 Ankit K Rajput 25 Kaushal A Bhatt 53 Samkit D Maniar 26 Ankita H Valera 16 Kaushik C Akiwatkar 34 Sangita P Agrawal 9 Anupama A Singh 39 Ketan M Tamboli 21 Sarika Srivastava 53 Apurv J Raval 38 Krishna P Halvawala 16 Shahir Bhatt 6 Archana V Sarkar 22 Kruti S Chhaya 6 Shaveta Chugh 9 Ashima Banker 2 Krutika H Raval 31 Shital R Shastri 37 Ashish M Siddiqui 30 Krutika J Mistry 26 Shreyansh Raval 47 Ashmita R Ghodasara 36 Kunal D Mojidra 27 Shriti P Lal 43 Ashutosh D Gaur 23 Mansi M Gaudana 36 Shrushti Bajpai 1 Ashwin R Jadeja 50 Manu Sehgal 36 Shweta V Bambuwala 29 Asmita B Katariya 30,38 Mehulkumar D Mehta 18 Sofia Devi Shamurailatpam 12 Bharat J Bhagtani 30,38 Mitulkumar M Deliya 20 Soham M Trivedi 42 Bhartiben M Joshi 44 Neha V Shah 49 Sonia Dara 35 Bhavna R Mashru 41 Neha Vyas 16 Sushendra K Misra 3 Bhumika D Baladaniya 30,38,40 Nikunj R Patel 11 Swaminathan Balasubramaniam 40,44 Bindiya K Soni 45 Nilam C Panchal 30 Tejal L Shah 26 Bindiya S Soni 23 Nisarg H Nenuji 13 Trupti S Almoula 44 Chandramani P Singh 14 Nita K Solanki 37 Tulchha R Bishnoi 12 Chanduji P Thakor 20 Niyati A Dave 4 Tushar K Panchal 38 Chintan Patel 47 Niyati R Patel 27,44 Udaykumar N Vachhani 10 Chirag R Patel 54 Pankajray V Patel 32 V. Lalitha 50,51 Chiragkumar B Rathod 54 Parag Shukla 46 Vibhore Bakshi 10 Darshan B Ranpura 54 Pareshkumar J Patel 19 Vipul R Kalathiya 7 Darshana P Chauhan 48 Parimal H Vyas 46 Vivek K Davda 25 Daya Suvagiya 40 Parth Shah 40 Yashi Sharma 18 Devendra Lodha 55 Parulkumari P Bhati 29 Zainab Z Makda 33 Devrshi K Upadhayay 42 Priyaka Khanna 33 Dhara A Kanjiya 34 Radha S Parolekar 47 Dharti V Patel 48 Radhika A Gandhi 31 Dhiren Jotwani 7 Raghavendra Kulkarni 5 Dhruti H Pandya 13 Rajendra A Desai 15 Drashti K Shah 51 Rajvi J Parikh 24 Drishti B Joshi 45 Rameshbhai S Patel 10 Foram P Shah 14 Ramroop K Sharma 19 Gautik K Chovatiya 36 Reshmi Banerjee 24 Hema P Rajput 55 Riddhi S Dave 24 Himanshu N Patel 28 Riddhish N Joshi 8

Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN0005 WOMEN EMPOWERMENT IS INTEGRAL FOR ECONOMIC DEVELOPMENT

AC0012 Ritika Gupta Academic Associate IIM Ahmedabad, Gujarat [email protected] 8141011936

ABSTRACT

To achieve Women Empowerment it requires sound public policies, long term commitments and gender specific perspective must be integrated at the design stage of policy and programming, keeping women as an integral to the economic development of the nation. . Women must have more equitable access to assets and services; infrastructure programs should be designed to benefit the poor, both men and women, and employment opportunities must be improved while increasing recognition of women’s vast unpaid work. Investing in women helps speed up the development of local economies and creates more equitable societies. But economically strengthening women – who are half the world’s workforce – is not only a means by which to spur economic growth, but also a matter of advancing women's human rights. Unequal opportunities between women and men continue to hamper women’s ability to lift themselves from poverty and gain more options to improve their lives. To bring about gender equality, policymakers need to focus their actions on five clear priorities: by reducing mortality of girls and women; girl and women education welfare plans; making possible for women to access economic opportunities which will lead to better earnings and productivity; giving women an equal voice in households and societies; and limiting the transmission of gender inequality across generations. Development alone can play a major role in driving down inequality between men and women; in the other direction, empowering women may benefit development

Keywords: Women empowerment, Development, Policy and programs, Economic development, etc.

PUN0006 MAKE IN INDIA: SUBLIME THOUGHTS ON MAKE IN INDIA

AC0010 Shrushti Bajpai Academic Associate (HRM) Indian Institute of Management Ahmedabad [email protected]

ABSTRACT

It is not that the phrase suggested by Honorable Prime Minister bear any Blemish on our capability or strength in our output and productivity, as we have had all backup to come forth with a strong GDP supported up to six crops a year with innumerable mines, minerals, raw materials and human resources from large sea belt to sandy areas up to the hilly environments, that is how the strength of India stood recognized though, low tone worldwide till now. This article lays emphasis on the glorious past of India as the manufacturer of varieties of goods and how Make in India concept will help our economy in becoming more strong and competitive.

Keywords: Make in India, Economy, and Development, etc.

| | | International Conference by Centre for Financial Services - CCFS2016 | | Page 1 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN0009 REVITALIZING URBAN HABITAT FOR SMART GROWTH BUSINESS MODEL

AC0013 AC0014 Prof. Sagar Desai Prof. Jigar Pandya Associate Professor, Director, Anant Institute of Architecture Venus Institute of Design and Architecture [email protected] [email protected]

ABSTRACT

India is predominantly rural, and yet, the agriculture income is inadequate. By 2030 more than 40% of Indian population will be living in cities. Cities are expanding and infrastructure is yet to be developed in these areas; as a consequence- Revitalized urban habitats; trends in migration vary. Urban Habitat has taken a new meaning in accommodating population while meeting the lifestyle needs of every city worker and their families. Government planning, policies, programs and strategies focus on relocation of habitats or sustainable development. An approach which includes education, sanitation and health is required as a mode to rehabilitate the dwellers to live a better life, at the same time provision of adequate infrastructure services also must be taken care. Smart cities need smart infrastructure which includes housing; not excluding revitalized urban habitats as they provide key skilled manpower and resources in the service sector of a city. Urban Habitat needs serious efforts for revitalization to improve its dilapidating operating systems.

Keywords: Revitalized urban habitats, Relocation, Urban Habitat, Migration, Smart City, Smart Growth, Business model, Government revenue systems, etc.

PUN1007 BUILDING PROFICIENCIES THROUGH SKILL DEVELOPMENT

AC1014 Ashima Banker Assistant Professor School of Planning, Anant National University [email protected]

ABSTRACT

Industrial development has been an integral contributor to our nations progress from colonial period and continues to be geared in transforming India as a global manufacturing hub with the recent ‘Make in India’ initiative. However, changing face of various other factors like infrastructure development, urbanization level, technological progress, policy changes, and many more have increased or reduced the potential of particular industrial sectors at different times, thus transforming the industrial structure in the nation. The efforts (read investments) and role of the private sector has been increasing since the fourth five year plan. However, a lacuna of skilled manpower at all levels continues to be an impediment in the growth of many manufacturing and service sectors. While the lesser skill at the grassroot level can be accounted to access to available learning opportunities, low income levels, lack of awareness etc. missing skill at midlevel and senior level personnel is found to be often due to the gap between the curricula and market requirements.

At the national level The National Skill Development Corporation (NSDC), setup in 2008 under the aegis of Ministry of Skill Development & Entrepreneurship, Government of India aims at promoting skill development ‘by catalyzing creation of large, quality, for-profit vocational institutions’, with a

| Page 2 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India target to train 150 million people by 2022. In addition to this the states make numerous efforts to trigger skill development at the state level.

Gujarat state is known for its enterprise, undertaking speedy reforms and efforts towards accelerating industrial growth in the state. One such effort of Government of Gujarat is the ‘Scheme for Enhancement of Technical Competence and Manpower’, introduced by a Government resolution in 2009, under the Gujarat Industrial Policy 2009. This scheme facilitated establishment of an Anchor Institute in one of the sectors of Gems & Jewellery, Textiles, Infrastructure, Automobiles, Chemical Engineering, Plastics and Garments & Apparel. The Anchor Institute concept of Government of Gujarat is one of the proactive approaches for development of need-based and readily employable managerial as well as technical manpower at various levels in the state to meet massive requirement of high quality skilled personnel for fast growing industries in the sectors. The objective of this scheme is to conduct need-based intensive short-term training programmes across shop floor to managerial levels i.e. for managerial as well as technical – engineer, supervisory and skilled worker/ technician levels – ranging from 1 day to 2 weeks. Along with this the scheme also aims at revising existing curricula to incorporate the market needs as a part of the education system.

This paper shares the implementation processes, mechanism adopted to fulfill the objectives, activities conducted and the learning’s drawn by the ‘Anchor Institute for Infrastructure’ through 2009-2014. The paper concludes with suggestions towards making this and other similar skill development schemes more effective.

Keywords: Skill Development, Skill India, Anchor Institute, Grassroots training, Infrastructure, etc.

PUN2008 SKILL DEVELOPMENT: A WAY TO CREATE SKILLED WORKFORCE FOR STRONG AND SUSTAINABLE GROWTH

AC2019 Dr. Sushendra Kumar Misra Finance Officer I K Gujral Punjab Technical University, Jalandhar, Punjab, India [email protected]

ABSTRACT

This is a universally accepted fact that the economic growth of the country and strength of any nation is mainly dependent on knowledge and skills based human resources. Looking to the rapidly increasing demand-supply gap and global competition, it is very important for the organizations to ensure an adequate supply of skills manpower and their optimize use. At the same time, the world’s population is ageing fast and it will reach to 1.3 billion by 2040 above 65 years of age. The world market may suffer with the labor shortage due to ageing population in several countries like Germany, France and US etc.

India has the advantage as compared to other countries because India has youngest populations in the world, with a median age of 25 in 2010, whereas the median age for US, China and japan are 27, 34 and 45 respectively. India is one of the labor surplus countries as India is expected to have one of the largest working age group (15-64 years). This is an asset, which need to be capitalized on and transform India into a prominent exporter of skilled resources to the other part of the world. The mobility of human resources is the long-term solution for sustaining the growth rates of countries and enabling them to surmount issues including demographic asymmetry and globalization of economies. India’s strength as a source of a large young and mobile workforce is globally acknowledged.

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Today’s the world is looking at India with very high expectations to cater the need of skilled manpower as the India is in demographic dividend phase. Government of India has initiated Skill Development mission to train 500 million people by 2022 in different field.

The mission of the skill development initiative is to Upgrade skills to international standards through significant industry involvement and develop necessary frameworks for standards, curriculum and quality assurance, Enhance, support and coordinate private sector initiatives for skill development through appropriate Public-Private Partnership (PPP) models.

The adoption of a much more robust approach is essential for putting in place a quality skill education and training framework in the country. To achieve the target of skill development mission, we arrive at conclusion that the existing policy should be modified in accordance with the need of the industry, restructure of existing system. Development of curriculum with focus on IT, Linkage with School, Linkage with Industry, Promotion of PPP model for infrastructure development. Focus on non- technical training, Design industry based curriculum, Transfer of credit, Restructuring of skill development mission, establishment of skill Development University.

Keywords- Demographic Dividend, Skill Development, Vocational Education, quality training and Employability etc.

PUN2009 STARTUP CHALLENGES: QUANTITATIVES AND QUALITATIVES

AC0009 Niyati Avinash Dave Assistant Professor Institute Of Management, Nirma University [email protected]

ABSTRACT

With India as a country vouching on thumping entrepreneurship and forming policies and action plan supporting the same, states also are becoming vibrant and active with their state startup policies. Indiapreneur is the new buzz. From building a positive sentiment around the Indian economy to revolutionising the work culture and changing the notions of class and wealth hierarchy, the startup entrepreneurship is talk of the nation. But no wonder the fact remains that still there are uncovered challenges of qualitative and quantitative nature amid this competitive federalism. Maybe the startup should not be looking for the institutions to frame policies for the same but will have to rely more on their internal strength and strategic to face the extinction and quality survival.

This paper discusses and surfaces the challenges faced by startup not only for obtaining finance, which has always been a researched area by academicians, but also other qualitative ones. Obtaining the right talent, revenue expenditure in series B funding, acceleration v/s focus, customer acquisition v/s life value of customer are some of the challenges which are not quantitative but more if qualitative.

The probable solution lies in right team with right execution and right handholding, because funding these days is getting simpler. Thus the paper encircles the challenges and bumpers that can condense the growth magnitude of startup.

Keywords: Startup, Challenges, Entrepreneurial team, etc.

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PUN2010 E-GOVERNANCE –REFORMING GOVERNMENT THROUGH TECHNOLOGY

AC 2027 AC 2028 Raghavendra Kulkarni Amarnath Bhankure Assistant Professor, Assistant Professor, Department of Computer Science, Department of Commerce, GuruNanak Degree College, GuruNanak Degree College, Bidar, , India. Bidar, Karnataka, India. [email protected] [email protected]

ABSTRACT

India is seeing a dramatic growth in the number of online transactions involving citizens and the government. The rapid growth in e-transactions over a time period proves that citizens are quick to adopt these technologies as and when they’re made available. The onus, then, lies on the government to provide the relevant infrastructure and policies to enable effective digitization of the economy resulting in increase in efficacy of e-governance. Globally, technology has been the greatest enabler in causing disruptive change. India’s story is no different, and the use of digital technologies to educate and empower citizens is being seen as a game-changer. E-governance enhances relationship between G2G, G2C, G2B, C2G and B2G using ICT. E-Governance involves citizen to participate in Government’s decision making process. India is likely to soon emerge as a leader in E-Governance due to the fact that here is current high level of political commitment and adequate sources of funding. Rapid growth of communications technology and its adoption in governance helps in bringing government machinery to the doorsteps of the citizens. Expansion of telephone network, rapid strides in mobile telephony, spread of internet and strengthening of other communications infrastructure facilities delivery of a large number of services provided by the government. Good governance has eight major characteristics i.e. Participation, Transparency, Effectiveness, Efficiency, Responsiveness, Accountability, Equality and inclusiveness, Rule of Law. The term ‘Governance’ is wider than ‘Government’. Governance may be an activity of governing/controlling a country by its Government, controlling of an organization or a company by its CEO or Board of Directors or controlling of a house hold by the head of the house, Accordingly E-Governance may also involve governing of a country, organization, company or a household, however with the help of Information and Communication Technology (ICT). A Government is a group of people responsible for the administration and control of a Country/ State. It involves people like the Heads of States, Ministers, Government Employees, etc. It also involves public participation. So, electronic substitution for a Government is not possible. Therefore, E-government may only refer to a Government using in conducting its business. E-Government i.e. Electronic Government is the use of Information and Communications Technology (ICT) to run or carry on the business of the Government of a country. Currently the major thrust areas of governance reforms in India are self-governance and decentralization, Right to Information, and community participation and monitoring of development activity. Governance reforms towards greater social inclusion can be expected to seek, on one hand, increased reach and capacity for serving disadvantaged sections, and on the other hand, developing means of improving accountability to them, as well as enhancing their participation.

Keywords: ICT, E-Government, E-Governance, Digital India, NeGP, Technology Drivers, Reforms for E-Governance, etc.

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PUN2012 EXPECTATIONS FROM ENTREPRENEURIAL EDUCATION PROGRAMS – DOES GENDER PLAY A ROLE?

AC2033 AC2034 Dr. Shahir Bhatt Dr. Amola Bhatt Assistant Professor Assistant Professor Institute of Management, Nirma University Institute of Management, Nirma University [email protected] [email protected]

ABSTRACT

The start-up culture in India and across the globe is generating waves and entrepreneurship has become order of the day. Several schemes and incentives are being provided for setting up the entrepreneurial ecosystem in India, which is considered to be the most sustainable means of generating employment. And yet, a striking reality is that nine out of ten start-ups fail in India as per the Forbes Report (Jan, 2015). Somewhere down the line, the founder is blamed for not bringing momentum and not innovating continuously. At this juncture, it is pertinent to study the role of entrepreneurial education programs in grooming the budding entrepreneurs and whether these programs meet the ever-increasing expectations of incumbents.

The current study maps these expectations and reveals whether gender has a role to play in the same. For this purpose, a sample of 114 students who had joined entrepreneurship programs was taken and the responses were analysed using SPSS. The findings revealed that entrepreneurial education programs were deemed to be professional education programs relevant for entrepreneurs. Moreover, students expected more of case studies, field visits and training on business plan preparation during the tenure of the course. Students also expected an enhancement in their existing entrepreneurial abilities through such programs. Female students who ranked themselves low on networking skills also wanted to develop them at the same level as others with the help of this program. Students laid more emphasis on developing functional and business management skills and making efficient and effective business decisions post completion of the program. It was also found that males and females differed in the context of developing global orientation, fostering creative environment and using integrated approach to solve varied business issues. However, when it came to their perceptions of values put on entrepreneurship by the society, irrespective of gender, they thought alike. Hence, the paper would be of use to the educational institutes offering entrepreneurship programs to gain insights into the minds of young incumbents.

Keywords: Entrepreneurship education, Expectations, Gender role, etc.

PUN2013 REVAMPING CONCEPT OF EDUCATION FOR CREATING JOB OPPORTUNITIES IN INDIA

AC2035 Dr. Kruti Sharadchandra Chhaya Assistant Professor Dr. Babasaheb Ambedkar Open University [email protected]

ABSTRACT

Our aim is sustainable development. With this aim, any economy can grow only, as long as it is self- reliant. Dependence on external environment for job opportunities is danger for political and

| Page 6 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India economic stability. Indian labour has proved efficiency in global economy by talent; but there is a gap between demand and supply of job opportunities in labour market. This gap has many socio-economic implications including brain drain and social unrest. Therefore we need to develop Indian economy in such a way that each investment generate productive employment for large labour force of India, in India. This article focuses on supply side of job opportunities in reference to Indian economic environment, especially on role and importance of education in creating job opportunities.

Keywords: Sustainable development, India, creation of job opportunities, education, etc.

PUN2014 GOVERNMENT POLICIES AND ENTREPRENEURIAL ENVIRONMENT: A STUDY OF EXPORTING MSME’S

AC2036 Dr. Dhiren Jotwani, Assistant Professor, Institute of Management, Nirma University [email protected]

ABSTRACT

The current macroeconomic scenario is highly competitive. For every country, exports are now a major part of GDP. Governments are taking utmost care to encourage MSMEs (Micro, Small and Medium Enterprises). This is possible by providing various assistance schemes: including broad spectrum of programs like facilities for efficient product marketing, quality production, availability of easy credit, market research analysis, export facilitation, etc. India too, is consciously administering several such schemes to the aid of MSMEs, to foster their production, and sell in domestic and foreign markets. This study aims to investigate the impact of some such schemes on the performance of select exporting MSME units. The sample for the study constitutes of exporting MSMEs belonging to Gujarat state of India. The findings reveal that these schemes are proving useful for strengthening the MSMEs in global markets; however, rigorous hard work needs to be directed at enhancing their capacity in production of quality items, along with supportive policy measures and sufficient infrastructure.

Keywords: Micro, Small and Medium Enterprises, Governmental Assistance, Export Performance, etc.

PUN2015 ROLE AND SCOPE OF INFORMATION TECHNOLOGY FOR JOB CREATION

AC2038 Vipul R. Kalathiya Assistant Professor K.K. Parekh Institute of Management Studies – Amreli [email protected]

ABSTRACT

Information Technology (IT) is very powerful in today’s world and backbone of the Indian economy. Information technology professionals are responsible for designing, developing, supporting and managing computer hardware, computer software, and information networks, including the Internet.

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The real world applications of information technologies can be found everywhere. In fact, IT is likely already a part of your life in ways you may not even be aware. Information Technology are providing new avenues for job creation that could help tackle global unemployment. For Example, the development of the mobile phone applications industry has created new opportunities for small - and medium - sized enterprises (SMEs). Online employment marketplaces are helping an estimated 12 million people worldwide find work by connecting them with employers globally. IT also supports innovation that has created new, more flexible forms of employment and work. The Digital India programme is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. The journey of e-Governance initiatives in India took a broader dimension in mid 90s for wider area applications with emphasis on citizen- centric services. It has been felt that a lot more thrust is required to ensure e-Governance in the country promote inclusive growth that covers electronic services, products, devices and job opportunities. This paper makes an attempt to study about Information Technology and its various Roles and Scope for Job creation. The study aims to check whether IT Create more Job opportunity or not? The finding of the study supports various Roles and Scope to create job opportunity.

Keywords: Information Technology, Role & Scope, Digital India, etc.

PUN2021 UNITING MOBILE WALLET IN THE CUSTOMER JOURNEY: A STRIDE TOWARDS DIGITAL INDIA

AC2040 Riddhish Joshi Assistant Professor S. R. Luthra Institute of Management [email protected]

ABSTRACT

With progression in technology, stuffs around us have changed significantly. Technology accommodates to man’s comfort and convenience. With the help of mobile, anybody can do everything, be it ordering food or groceries, booking a cab or movie tickets, etc. Moreover, with the introduction of Mobile Wallet, it has become remarkably convenient for a person to make cashless transactions even without smart phones. While the number of mobile wallet companies in India has registered explosive progress, the number of active mobile wallet users has not grown on the same trajectory. The customer’s journey to acceptance and regular use of any product starts with awareness of the product itself. To energise customer usage, operators must escort customers on a road from their first encounter with mobile wallet to habitual use of the mobile wallet platform. The purpose of this research was to identify factors of awareness of mobile wallet among millennial age group people of Surat. Efforts were also placed to know whether awareness level diverges among users and non- users of mobile wallet or not, study brand awareness of various brands of mobile wallet and intention of non-users to adopt mobile wallet in near future. Three factors of awareness are recognised for mobile wallets i.e. awareness about “Basic Utility”, “Money Transferability” and “Rules and Legality”. Based on study it can be concluded that mobile wallets can certainly be effective in boosting the Digital India Campaign.

Keywords: Awareness, mobile wallet, millennial, legality etc.

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PUN2027 ECONOMIC TRANSFORMATION THROUGH GOVERNMENT PROGRAMMES

AC2052 Dr. Sangita Agrawal Assistant Professor M.S. University of Baroda [email protected]

ABSTRACT

Indian economy which represents one of the largest economy in the world saw the trends towards revival after a slack period in last decade. Industrial production statistics evinces that it has grew at the rate of 1.2 percent over the years which was negative in the early twenties. With the growth of industrial sector, the growth rate of service sector, which was stable over the last few years has also increased. Similarly, agricultural sector recently has also performed well with a growth rate of around 2 to 3 percent.

‘Skill India’ and ‘Digital India’ programs launched by government of India, offer a positive outlook and a sense of optimism for the Indian economy. These programs will benefit all the sectors of the economy in terms of job creation and technique upgradation.

The unemployment rate which was 8 to 10 percent in the economy was more among the educated youths in the urban areas. The reason for such increase in structural or disguised unemployment is the lack of technical and skill training. These types of programs, which are focused on skill development and training, basically help to create more job opportunities and self-employment among the youths.

This paper analyzes the trends and issues of the Indian economy in terms of job creation. Its focuses on the scope and challenges of government programmes in the present economic scenario.

Keywords: Sectorial Employment, Job Creation, Government Programmes, Skill India, etc.

PUN2028 MAKE IN INDIA – A BOOST TO MANUFACTURING SECTOR

AC2053 Shaveta Chugh Assistant Professor Post Graduate Department of Commerce Khalsa College for Women, Civil Lines, Ludhiana [email protected]

ABSTRACT

Since independence manufacturing sector of India has gone through the diverse phases of growth. This sector is the foundation of our economy. It contributes 2.2 per cent of the global manufacturing output which is at par with developed economies of the world such as U.K and France. Although in post-independence era our manufacturing sector was ailing from stagnancy and negative growth and is in need for revival. So, keeping in view the dormant condition The Make in India Program was initiated by Mr. which opened a new vista for development. With the hallucination of making India a global hub for manufacturing activities, various limits for foreign direct investments were relaxed.

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Mr. Modi with this program laid the base of India's new national manufacturing policy by rolling the red carpet to both domestic and international industrialists with the motive to make India a manufacturing hub that will indirectly boost the employment opportunities and growth of the economy.

The study is undertaken with an objective of assessing the impact of financial services on the manufacturing sector and its overall growth of the economy. It also covers the various areas in which this campaign would successfully be launched. Apart from this the future prospects of the Make in India project is also studied.

Keywords: Manufacturing Sector, Make in India, Manufacturing Hub, Development, Financial Services, etc.

PUN2029 EXAMINING FUTURE PROSPECTS OF MANUFACTURING IN INDIA

AC2032 Vibhore Bakshi Assistant Professor, Architecture and Planning Department Amity University, Gurgaon [email protected]

ABSTRACT

Within the framework of economic growth and human development, government has focussed on setting up of manufacturing units in India as a result of ‘Make in India’ initiative .The paper attempts to examine the future prospects of manufacturing in India by assessing the indicators like Ease of business Index, Economic Freedom etc. The study aims to identify the potential emerging centres for manufacturing sector in India on the basis of above indicators.

Keywords: Economic growth, Human Development, Ease of business Index, Economic Freedom, etc.

PUN2031 URBAN LIMIT: THE ROLE OF TRANSPORTATION SYSTEM

AC2042 AC2045 Ramesh Patel Jaydip Barvaliya Student-BE CIVIL Student-BE CIVIL UCET, Ahmedabad UCET, Ahmedabad [email protected] [email protected]

AC2046 AC2048 Uday Vachhani Ruchin Pandit Student-BE CIVIL Assistant Professor & (Guide) Civil UCET, Ahmedabad Engineering [email protected] UCET, Ahmedabad [email protected]

ABSTRACT

From the economic point of view, the transportation sector is the lifeline to the city and that is why it has been considered as a growth engine of any city or a town. A city or a town is a place where population is increasing day by day due to both naturally and migration which requires better planned, efficient and effective urban transportation system to provide better facilities to the citizens. The local government bodies, such as Municipal Corporation have responsibilities to develop and maintain the

| Page 10 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India transportation services. To extend the various services and to maintain the population density due to increased population, Municipal Corporation needs to revise its boundary. Till now there are no such technical guidelines available for the revisions of municipal corporation boundaries and all previous revisions has been done without any such guidelines and it has been resulted in unbalanced and haphazard development within the city area. The previous revisions in boundary are not true representation of planned development plan but it helps individuals. To prevent and reduce the haphazard and unbalanced infrastructural development in a city the revision of Municipal Corporation boundary must be done through general and technical criteria instead of political reasons and individual’s benefits. There are many general and technical factors which affect the boundary revision and one of them is an urban transportation system. This paper provides a technical guideline on the urban transportation system through which one can evaluate the performance of the same system and it will help identify developed area so that it can be merged with Municipal Corporation and on the other hand emerge less developed area. The outcomes of paper proves that, by merging different areas of the same level of development, the Municipal Corporation can set various services in all the areas at the same time, e.g. If, all the new merged area has an almost equal level of development in road development and its coverage, then concern department can set new transport system and routes without facing much difficulties and with less expenditure in all the areas which will be resulted in better transportation system rather than what existing today. Therefore, it will be result in proper equal-uniform infrastructure development all over the city and this kind of development provides scope for the international market to set their companies to make us real urbanized and digital because of the availability of various basic uniforms and efficient services, which are the prerequisite of any new initiatives related to availability and accessibility of infrastructure and amenities.

Keywords: Boundary revision, Urban area, Transportation system, Level of service, etc.

PUN2032 DOES YOUTH INTENT FOR STARTUP?: A STUDY OF MANAGEMENT, COMPUTER STUDIES AND ENGINEERING STUDENTS

AC2056 AC2057 Prof. Ritesh Patel, Dr. Nikunj Patel, Assistant Professor, Assistant Professor, Nirma Institute of Management, Nirma Institute of Management, Nirma University, Ahmedabad Nirma University, Ahmedabad [email protected] [email protected]

ABSTRACT

The is one of the initiative of government of India to promote entrepreneurship and innovation in country. This present study is done with an objective to know the entrepreneurial attitude of post-graduation students’ specific reference to startup India. The study evaluates the entrepreneurial intent among the 196 students of Management, Computer studies and engineering studies. Present study is carried out using various analytical tools such as descriptive statistics, reliability statistics, Factor analysis, Anova and Chi-square. There are many reasons for starting new business, they are Constant Change, Use of technology, use of professional knowledge, use of skill, Prepared own business plan and More growth. There are motivational factors also available for starting new business like Interaction with Entrepreneurs, Entrepreneurship programs and Entrepreneurial projects. Caste, Educational background, Environmental condition, Family background, Family income and Government support etc. are those factors which are influence to new start up.

Keywords: Startup India, Entrepreneurial Intent, Innovation, Entrepreneurship, etc.

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PUN2033 SKILL DEVELOPMENT FOR MAIN AND MARGINAL WORKERS FOR IMPROVING WORK PARTICIPATION RATE

AC2059 Jayshree Waghela Researcher [email protected]

ABSTRACT

Skill development relates to human resources training and development, providing basic education, initial training that results in lifelong learning. Skill development leads to improved productivity by increasing Work Participation Rate. Skill development is crucial means to accomplish rapid, continuous and comprehensive growth. It provides proper employment opportunities to the growing young population and better living standards.

The present paper attempts to study the current state of skill development in India, and the mode for training the required manpower, so as to increase the work participation rate to garner the demographic dividend and augment the employment of the human resources.

Skills increase the quantity and productivity of the labour employed in an economy. The economy is required to be rescued from cycle of fruitless education, low productivity and income, due to deficient education and skill development. The importance of skills training and easy access to skills by the human resources would enhance productivity, employment, income and development.

Skill building, not being a static process requires be upgrading continuously, for the workforce to stay consistent and employing. Improving work participation through skill development for the workers, that can add to the development of the economy at large by being part of it is a mark of progressive economy.

Keywords: Productivity, Demographic Dividend, Work Participation, Skill Development, Human Resources, etc.

PUN2034 EASE OF DOING BUSINESS - A COMPARATIVE ANALYSIS OF INDIA AND CHINA

AC2061 AC2060 T R Bishnoi Sofia Devi Sh. RBI Chair Professor Research Assistant RBI Endowment Unit, RBI Endowment Unit, Faculty of Commerce, Faculty of Commerce, The M S University of Baroda The M S University of Baroda [email protected] [email protected]

ABSTRACT

Efficient ecosystem for the business is essential for creating a comprehensive attribute for enterprises and businesses so as to maximize welfare of the society. An economy which is efficient in bureaucracy, rules of governance, strong institutional and legal framework, etc. facilitates entrepreneurship, thereby providing good environment so as society can earn to their full potential and eventually enhance living standards which help in promoting growth and prosperity. The high rank

| Page 12 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India economies measured in terms of ease of doing business reveal that they are associated with good rules with efficient and transparent functioning business and market activities with major focus on protecting the interest of the public. The present paper is an attempt to analyze the comparative analysis of the ease of doing business in two major developing and emerging countries – India and China. Both the countries have high potentials of economic growth, given the certain economic, political and institutional frameworks in each nation. The study focuses on two significant issues - Whether there is a significant difference between India and China on ease of doing business? And is there any convergence towards good practices in ease of doing business over the period? Both these issues are examined by incorporating economic, political and institutional variables/indicators using simple statistical tools.

Keywords: efficient, convergence, welfare, etc.

PUN2035 A STUDY OF PROBLEMS FACED BY FISHERS AND SOLUTIONS TO ENHANCE THEIR SKILLS

AC2039 AC2051 Mr. Nisarg Nenuji Ms. Dhruti Pandya Student Student N.R. Institute of Business Management, N.R. Institute of Business Management, Faculty of Management Faculty of Management GLS University GLS University [email protected] [email protected]

ABSTRACT

Unorganized sector in India is broadly characterized as consisting of units engaged in production of goods and services with the primary objectives of generating employment and income to the person concern. It includes cultivation, weaving, fishing etc. sectors.

A large group of population is involved in these sectors and it adds fewer amounts to GDP. However, the unorganized sectors in India have ample of opportunities for growth and as a result it will contribute more to the national GDP.

Fisheries activities are also considered to be an important part of unorganized sector. In Gujarat, there is 1600km long coastal line and fisheries activities is turned into fisheries industries. Yet the fishers related with this industry have their poor pattern of livelihood and facing survival problem and their work remains always uncounted. If given proper training for improvement and innovation in their working pattern the fishermen may also improve their standard of living. The aim of this study is to identify the problems of fishermen and to know about their awareness towards various learning opportunities provided to them. This research is done through qualitative aspect.

Keywords: Fishers of Gujarat, Skill development, Unorganized sector, etc.

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PUN2037 PERFORMANCE OF INDIA’S ORGANIZED MANUFACTURING SECTORIN JOB CREATION AND EMPLOYMENT GENERATION

AC2062 Chandramani P Singh Income Tax Officer Research Scholar-Management Gujarat Technological University, Ahmedabad [email protected]

ABSTRACT

Despite witnessing a decade of rapid economic growth, an acceleration of growth in the organized manufacturing sector has eluded India. Using data from the Annual Survey of Industries, we examine the factors holding back the growth of output and employment in this sector. We find that there are heterogeneities in the performance of the manufacturing sector across industries and states. Recent economic growth has benefited industries which rely more on capital and skilled workers as opposed to unskilled/low skilled workers. This fact combined with the rising capital intensity of production over the decade partly explains the limited contribution of the manufacturing sector to employment generation. At the state level, we find that states with more inflexible labour regulations have witnessed slower growth in employment and output in manufacturing than states with more flexible labour market regulations. However, it would be incorrect to put the entire onus of the dismal performance of the manufacturing sector on labour regulations as firms are responding to rigidities in the labour market in innovative ways such as the greater use of contract workers. Factors such as cumbersome product market regulations and infrastructural bottlenecks have also adversely affected the growth of the manufacturing sector. Given that the days of industrial licensing are gone and markets are influenced not only by regulations enacted by central government, but also those enacted by state governments, much of the action for improving the business environment needs to be taken at the state level.

Keywords: Organized Manufacturing, Output Growth, Employment Growth, Labour Intensity, Labour Regulations, Contract Workers

PUN2039 THE ROLE OF MSMEs IN JOB CREATRION AND ECONOMIC GROWTH IN INDIA

AC2066 Foram Shah Assistant Professor Shivam Institute of Management [email protected]

ABSTRACT

Indian Micro, Small and Medium Enterprises (MSMEs) sector has emerged as a highly vibrant and dynamic sector of the Indian economy over the last five decades. MSMEs not only play crucial role in providing large Employment Opportunities at comparatively lower capital cost than large industries but also help in industrialization of rural areas. This article seeks to explain meaning of MSMEs in India. It further explains the role of MSMEs in Job creation and economic growth in India. This article also discusses the problem and challenges face by Indian MSMEs and also prove various solutions. Unregister sector of MSMEs perform very well than Register Sector of MSMEs in Growth

| Page 14 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India term. Service Sector of MSMEs contributes more the Manufacturing Sector of MSMEs in Indian GDP Growth. MSMEs contribute 45 % in Indian GDP and MSMEs proved employment to 80 million persons in India. The employment rate is constantly increasing year by year. So, study shows important of MSMEs for job Creation and Indian Economy.

Keywords: MSMEs, Job creation, Economic Growth, India, etc.

PUN2040 ANALYZING APPRORPIATENESS OF CURRENT BUILDING ARTISAN CERTIFICATION SYSTEM IN INDIA – CAN IT LEAD TO BETTER QUALITY CONSTRUCTION & MORE EMPLOYMENT?

AC2068 Rajendra Desai Hon. Jt. Director National Centre for Peoples’-Action in Disaster Preparedness Ahmedabad, Gujarat rajrupal @hotmail.com

ABSTRACT

As a part of the Skill India initiative of the Government of India the certification of building artisans, or the artisans who are involved in one of the principle building construction trades, forms a very important component. It presumes that the building artisans must possess certain minimum level of skills and knowhow in order to perform better which would lead to efficient utilization of national and individual resources by building longer lasting better quality buildings. The paper explores the suitability of the certification system setup by the Construction Skill Development Council of India (CSDCI) that comes under the umbrella of the National Skill Development Foundation (NSDF) against the prevailing Building Artisan Scenario in the country. The paper explores if the prevailing system would help in achieving the ultimate goals of the campaign.

Keywords: Certification, Training, Skill up-gradation, Disaster Risk Reduction, Building Performance, Building Artisans, etc.

PUN2041 HOW RELEVANT FOR JOB CREATION?

AC2069 Alka Parikh Professor DAIICT, Gandhinagar [email protected]

ABSTRACT

This paper aims to first give a context to the conference topic by looking at the past: at the growth of agriculture, service sector, and industrial sector and the employment provided by it. It will look at the past data to determine the employment elasticity of each sector – when the sector grew, how much employment it could generate. This would help us in deciding whether “make in India” would help creating enough number of jobs.

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Start up India and skill India address the youth. India’s efforts in encouraging self-employment have not produced convincing results yet. This would be shown by giving various examples from the past, like TRYSEM, IRDP, SGSY, etc. Thus the success of start up India is questionable. Skill India is an ambitious effort that has not been tried out yet in India on a large scale. This paper acknowledges the need and importance of such a program but warns against the risks during implementation.

Keywords: Self-employment programs, employment elasticity, NREGA, etc.

PUN2043 ROLE OF GOVERNMENT BODIES TO EDUCATE AND TRAIN ASPIRANT ENTREPRENEURS

AC2037 AC2080 Ankita Valera Krishna Halvawala Asst. Professor Asst. Professor Bhagwan Mahavir College of Management Bhagwan Mahavir College of Management [email protected] [email protected]

ABSTRACT

Education and training can have definite role in enhancing entrepreneurship in the context of a developing country like India by enlarging the pool of entrepreneurs. Entrepreneurship tends to be innovation-driven and will also help generate solutions to India’s myriad social problems including high-quality education, affordable health care, clean energy and waste management, and financial inclusion. Entrepreneurship development and training is, thus, one of the key elements for development of micro and small enterprises (MSEs), particularly, the first generation entrepreneurs. Considering the importance of micro and small enterprises, the Central and State Governments have been starting several organization for educating and training for aspiring entrepreneurs for MSEs such as Ministry of Skill Development and Entrepreneurship (MSDE), National Institute of Small Industry Extension Training, Kerala Institute for Entrepreneurship Development (KIED) , Entrepreneurship Development Institute of India, Federation of Indian Women Entrepreneurs (FIWE) ,National Skill Development Agency(NSDA), National Skill Development Corporation (NSDC). In this context, this paper aims to qualitatively review role of government bodies to develop entrepreneurial ecosystem for sustainable growth oriented and innovative firms not simply fostering more start-ups. Starting a new business is the easy part but successfully growing it is the challenge.

Keywords: entrepreneurship, MSEs, Government bodies, entrepreneur ecosystem, etc.

PUN2045 EDUCATION: THE ROUTE TO OPPORTUNITIES AND GROWTH

AC2087 Dr. Neha Vyas Academician [email protected]

ABSTRACT

Education is a process that involves the transfer of knowledge, habits and skills from one generation to another through teaching. In today’s society, education and learning play an indispensable role in shaping the lives of individual and society at large. Education is necessary for development of skills of an individual which in turn result in his employment. Education also helps in ensuring the

| Page 16 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India communication of information regarding employment which is necessary for identification of job opportunities. It will also improve an individual’s position in the society. All money in the world will not give you satisfaction. Education reduces poverty in number of ways. Higher level of education results in high productivity which also helps in employment generation. Thus education and job opportunities are interconnected and form a circle.

Keywords: Education, generation, employment, opportunities, etc.

PUN2049 INNOVATION IN 21ST CENTURY: - EXPLOITATION OR EXPLORATION, CREATIVITY OR CRITICISM (THE YIN AND YANG OF INNOVATION) & AN OVERVIEW OF SOURCES OF INNOVATION OPPORTUNITIES.

AC2067 Samir R Shah Lecturer, Mechanical Engineering The Maharaja Sayajirao University Of Baroda [email protected]

ABSTRACT

How much of innovation is inspiration, and how much is hard work? If it’s mainly the former, then management’s role is limited: Hire the right people, and get out of their way. If it’s largely the latter, management must play a more vigorous role: Establish the right roles and processes, set clear goals and relevant measures, and review progress at every step. Peter Drucker, with the masterly subtlety that is his trademark, comes down somewhere in the middle. Yes, innovation is real work, and it can and should be managed like any other corporate function. But that doesn’t mean it’s the same as other business activities. Indeed, innovation is the work of knowing rather than doing.

Drucker wrote that purposeful innovation results from analysis, systemic review and hard work and can be taught, replicated and learned.

Purposeful, systemic innovation begins with the analysis of opportunities. The search must be organized and conducted on a regular basis. It seems that we may be getting hung up on “the fuzzy front end” and other views that make innovation seem really obscure. Drucker identified seven sources of opportunity that will ultimately drive innovation: The organizations own unexpected successes and failures, and also those of the competition. Incongruities, especially those in a process, such as production, distribution, or incongruities in customer behavior. Process needs. Changes in industry and market structures. Changes in demographics. Changes in meaning and perception. New knowledge.

Innovation is both conceptual and perceptual. The imperative is to go out to look, to ask, to listen. Successful innovators use both the left and right side of their brains. They look at figures and they look at people.

To be successful, Drucker wrote that an innovation has to be simple and it has to be focused. It should only do one thing or it confuses people and won’t work. All effective innovations are breathtakingly

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 17 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India simple. It should focus on a specific need that is satisfied and on a specific end result that it produces. This makes innovation seem pretty straightforward, doesn’t it?

In addition to above sources of innovation, the paper also discussed at length importance of exploitation & exploration & creativity & criticism- the Yin & yang of innovation

Keywords: incongruities, demographics, new knowledge, etc.

PUN2050 A STUDY ON MEASURING STUDENT’S EMPLOYABILITY SKILLS

AC2088 Mehul D. Mehta Assistant Professor S. R. Luthra Institute of Management, Surat [email protected]

ABSTRACT

Today, employers irrespective of industry emphasize the need for employees with certain fundamental skills. These include a strong academic grounding as well as individual abilities such as teamwork, problem solving, creativity and communication. Students can develop / acquire their employability skills by studying traditional vocational and academic subjects in a process that complements and enhances their subject mastery. The purpose of the study is to measure student’s employability skills studying at Surat region. Further, the study also examined if there were any difference in the employability skills of students with respect the gender and Education Qualification. Data for the study were collected via structured questionnaire. A total of 143 students had participated in the study. It has been found that students are not lacking in terms of employability skills. Multivariate Analysis of Variance (MANOVA) was used, and the result shows that there was a significant difference in creativity skills between genders. Finally, study recommended that education institutions should introduce Bridge course by calling experts from the industry who will share their knowledge and experience, at the same time different seminars can be arranged.

Keywords: Employability Skills, Education, etc.

PUN2057 E-GOVERNANCE: REFORMING GOVERNMENT THROUGH TECHNOLOGY

AC2083 Yashi Sharma Research Scholar Amity University [email protected]

ABSTRACT

Government has the vision for automation of workflows inside government departments and agencies to enable efficient government processes and also to allow visibility of these processes to the citizens. In order to fulfill, the digital India vision, central and state government departments require business process re-engineering using IT to improve transaction which is most critical for transformation across government and therefore need to be implemented by all ministries in the Central as well as state government departments. The current Government of India approved Digital India with the aim of providing thrust to nine pillars identified as growth areas. These pillar include- broadband

| Page 18 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India highways, everywhere mobile connectivity, public internet access programme, e-governance, e-kranti, information for all, electronic manufacturing. This paper chats on the various initiatives taken by the current government and its forthcomings.

Keywords: Digital India, Government Initiatives, E-reforms, etc.

PUN2058 DIGITAL INDIA: A PROGRAMME FOR DIGITALLY EMPOWERED SOCIETY AND KNOWLEDGE ECONOMY

AC2081 Prof. Paresh Patel Assistant Professor Parul Institute of Management and Research Parul University [email protected]

ABSTRACT

The digital world that we live in today is the outcome of several innovations and technology advances. These novelties provide better future to everyone. Today, every nation wants to be fully digitalized that will empower society in a better manner. The 'Digital India' programme, an initiative of honourable Prime Minister Mr. Narendra Modi, will transforming our nation and creating opportunities for all citizens by harnessing digital technologies. His vision is to empower every citizen with access to digital services, knowledge and information. The motive behind the concept is to build participative, transparent and responsive system. This will provide all services electronically and promote digital literacy. Digital Technologies which includes the concept of cloud computing and mobile applications have emerged as the catalysts for express economic growth and citizen empowerment. Companies all over the world desire to invest in Digital India- the 21st century India, as a growth opportunity. The objective of this paper is to have a vision on the Digital India campaign where technologies and connectivity will come together to make an impact on all aspects of governance and improve the quality of life of citizens.

Keywords: Digital India, Digital Technology, empowerment, e-governance, Participative and Responsive System, etc.

PUN2059 FOREIGN DIRECT INVESTMENT EQUITY INFLOWS IN INDIA

AC2093 Ramroop K. Sharma Assistant Professor The MSU of Baroda [email protected]

ABSTRACT

Investment means action of investing. Investment is done because either it may be profitable or useful in the future. Developing economies, particularly India, in the process of development requires more investment. For e.g., “make in India, invest in India.” Foreign direct investment (FDI) equity inflows can prove good for the country only when country has capabilities and scope for effective and efficient utilization of such inflows and thereby provides adequate returns on such investment. Therefore the need and inflows of FDI equity differ from country to country. Factors inducing FDI equity inflows, for instance, can be growth prospects of the country, i.e., Gross Domestic Product (GDP), quality of governance, sector reforms, enforcements mechanisms, political stability,

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 19 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India economic, social and legal environment, returns on investment, taxation, development of capital markets, ease of doing business, role of regulators, policy and attitude of the government and so on. This paper examines FDI equity inflows in India.

Keywords: FDI Equity Inflows, Governance, Reforms, etc.

PUN2060 STUDY ON PROBABLE OF JOB CREATION THROUGH MAKE IN INDIA

AC2096 Mr. Mitulkumar Mulchandbhai Deliya Assistant Professor S. K. College Of Business Management Hemchandracharya North Gujarat University, Patan [email protected]

ABSTRACT

The average GDP growth in the manufacturing sector was 9.5 per cent in the early nineties when the eco- nomic reform process was initiated. Thereafter, from 1996-97 onwards a decline in manufacturing sector GDP was witnessed till 2001-02. From 2002-03 there was a re- vival and the sector recorded an average double digit growth of 10.1 per cent during the period from 2005-06 to 2009-10. But from 2010-11 onwards again a decline in GDP growth was witnessed with the sector recording a negative growth of 0.7 per cent in 2013-14. To give a boost to the manufacturing sector growth and to make the sector globally competitive, the government had announced the National Manufacturing Policy in 2011. The policy envisaged enhancing the share of manufacturing to GDP from 16 to 25 per cent and to create 100 million jobs by 2022. The policy envisages the Centre to provide an enabling framework and incentives for infrastructure development on a PPP mode and the State Governments to be encouraged to adopt the in- strumentalities provided in the policy viz; setting up of National Investment and Manufacturing Zones, ra- tionalization and simplification of business regulations, incentives for small & medium enterprises, industrial training and skill up gradation measures among others. However, the manufacturing sector growth continued to be a cause of concern. With nearly 63 per cent of the population in the working age group (15-64 years) the Prime Minister in his Independence Day Speech in 2014 invited the world to ‘Make in India’, ‘Manufacture in In- dia’ and indicated that growth of manufacturing sector is must for employment generation of the youth.

Keyword: Manufacturing Sector, Job Creation, Make in India, etc.

PUN2061 STUDY ON POTENTIALITY OF JOB CREATION AND THEIR CHALLENGES: DIGITAL INDIA PERSPECTIVES

AC2095 Dr. Chanduji Popatji Thakor Assistant Professor Bachelor of Vocation Hemchandracharya North Gujarat University, Patan [email protected]

ABSTRACT

With the liberalisation of economy since 1991, the public sector and the private sector together have placed India in an enviable position of extracting useful products of value with the application of

| Page 20 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India computers. There is evidence to suggest that societies and individuals who acquire skills in digital technologies and are enabled to analysis the data generated in digital environment get into higher and higher economic echelons. Succeeding governments in India have encouraged technological advancements and its adaptation including in the field of computer systems and related technologies- even through an era of very tight technology denials by the developed countries. Resultantly, this has provided employment to 2.5 million and fetched export earnings to the tune of US$87 billion.

Furthering this vision, the Modi government has widened the scope and launched the Digital India Programme in 2014, which is scheduled to be completed by 2019. The vision and scope of this programme is all‐ inclusive and moves away from the silo‐approach of e‐governance towards a synchronised approach-that all government services be delivered to the citizens through a “one stop shop”. In its scope and vision it seeks to take the country from the present state of digitally constrained economy to that of an advanced digital economy. Even during the process of implementation there would be hiccups not related to technology and its application, but for completely different factors such as cultural and societal, sharpened by the swing back action of those who see their role and influence diminishing as the process of digitization gets underway.

Keywords: Digital India, Job Creation, Challenges, etc.

PUN2062 START UP AND JOB CREATION IN INDIA FOR ECONOMY GROWTH-SCOPE AND CHALLENGES

AC2031 Dr. Ketan Tamboli Associate Professor, Mechatronics Department, G. H. Patel College of Engg. & Technology, Vallabh Vidyanagar, India-388120 [email protected]

ABSTRACT

For a developing nation like India the growth in economy has been observed in past few years. The rise in GDP is an indication of economy heading to a better level. The developmental activities occurring at number of levels and with high magnitudes it is also important to look at the role of startups and their contribution in jobs creation. It also helps building national economy. This paper presents the statistics of the jobs during last few years of earlier government vis-à-vis number of jobs in last two years or so of present government. The causes are narrated for the change .The various strategies which could fill the gap are also discussed. A summary is demonstrated for factors favoring India as a Start Up country. The reasons and areas in which the economy can be enhanced due to startup are also presented. The expectations of the entrepreneurs of the nation are briefly touched upon. It is concluded that with the little changes in the policy the entrepreneurs will be encouraged to contribute more towards the strong economy building of the great nation.

Keywords: Start up, Economy, GDP, Job creation, etc.

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PUN2063 E-KRANTI – ELECTRONIC DELIVERY OF SERVICES

AC2077 Archana Sarkar Assistant professor Parul institute of management & research [email protected]

ABSTRACT

The digital world that we live in today is the outcome of several innovations and technology advances. These novelties provide better future to everyone. Today, every nation wants to be fully digitalized that will empower society in a better manner. The 'Digital India' programme, an initiative of honorable Prime Minister Mr. Narendra Modi, will emerge new progressions in every sector and generates innovative endeavors for genext. Government of India accords highest priority to the Digital India programme that is an umbrella programme for transforming India into a digitally empowered society and knowledge economy. Even though India is known as powerhouse of software, the availability of electronic government services to citizen is still low. The national e- governance plan (NeGP) approved in 2006 has made a steady progress through mission mode projects (MMP) and core ICT infrastructure, but greater thrust is required to ensure effective progress in e-governance. To overcome this barrier NeGP replaced by e-kranti one of the nine pillar of digital India. The objective of this paper is to have vision on e-kranti campaign where India in the 21st century must strive to meet the aspirations of its citizen where government and its services reach the doorstep of citizens and contribute towards a long-lasting positive impact.

Keywords: Digital India, Transformation, National e-governance plan (NeGP), Mission mode Projects (MMP), E-governance, etc.

PUN2066 INDIA'S ENDEAVORS TO FACE THE DEARTH OF JOBS

AC2094 Jayprakash Lamoria Asst. Professor Parul Institute of Management and Research Parul University [email protected]

ABSTRACT

India rises as the fastest growing major economy in the world but its eight sectors of the economy (textiles, leather, metal, automobiles, gems and jewellery, transport, information technology and handloom) dismally failed to create enough jobs in 2015-16. The research paper looks at to what extent the initiatives taken by the government viz. Make in India, Digital India, Startup India and Skill India succeed so far in dealing the poignant employment issues. It also attempts to review the industrialists’ sentiments towards the measures under multi-pronged strategy conceived by Government of India to subdue unemployment in coming years.

Keywords: Major economy, eight sectors, Initiatives, Employment issues, Industrialists’ sentiments, etc.

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PUN2069 “MAKE IN INDIA” INITITATIVE: RELEVANCE TO IT & BPM SECTOR

AC2070 AC2089 Ashutosh D. Gaur Dr Jasmin Padiya Doctoral Scholar Associate Professor School of Doctoral Research and Innovation GLS University, Ahmedabad GLS University, Ahmedabad [email protected] [email protected]

ABSTRACT

India is the premier destination for global IT & ITeS outsourcing. The Indian IT-BPM sector has contributed significantly not only to National GDP but also to generate ample opportunities of employment the government has already taken a few steps to promote this sector. Especially, with the ‘Make in India’ initiative, this sector is set to become more attractive for investors & entrepreneurs alike. As per NASSCOM estimate, the workforce in the Indian IT sector will touch 30 million by 2020.

ISEA & NASSCOM partner to speed up ‘Make in India and Digital India ‘agenda will create a major force in ESDM & IT global landscape to position India among top 5 economies in a decade.

This study attempts to analyse relevance of ‘Make in India’ on the IT & BPM sector. Study aims to identify key success factor and focus area for ‘Make in India’ and its relevance to IT & BPM sector through extensive literature review and interactions with key stakeholders.

Keywords: IT & BPM sector Make in India, Employment, etc.

PUN2070 YOUTH EMPOWERMENT AND SKILL DEVELOPMENT INTIATIVES IN 21ST CENTURY INDIA

AC2097 Dr. Bindiya S. Soni Lecturer Shri K.H.Madhwani College (BBA), Porbandar [email protected]

ABSTRACT

India's biggest challenge remains having a young population that is unemployable due to lack of skills. These challenges are prevalent in India, which has the largest youth population in the world with around 66 percent of the total population being under the age of 35 (representing over 808 million young people). Hon’ble Prime Minister Shree Narendra Modi pointed out that, for India, employment generation and skill development are the top priorities. The imperative for economic growth, combined with concern over the social consequences of failing to offer livelihood opportunities to its large young population, have led the Indian government to invest heavily in skills development and pursue new models to improve the quality and relevance of education and training. The present research paper examines various issues related to Youth Empowerment in India and Skill Development initiatives launched by the Government of India.

Keywords: Unemployable, Skill Development, livelihood opportunities, economic growth, etc.

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PUN 2071 KEY ROLE OF INFORMATION TECHNOLOGY IN POLICY MAKING FOR AN ECONOMIC DEVELOPMENT OF INDIA

AC2076 Rajvi Jayantilal Parikh Assistant Professor GCET [email protected]

ABSTRACT

Over a past two decade Indian economy is growing well and showing greater positive economical reforms which lead India stand a good hold among one of the best economies around the globe. The keen role of better policy and a successor good governance with the usage of latest technologies is must for hearten the impact of digitization in peoples mind to follow the policy and avail major benefits. Information technology (IT) is an extremely good illustration of a general purpose technology that has the potential to play an important role in economic growth, as well as other dimensions of economic and social development. This paper majorly throws a light upon distinct features of an important role of using the Information technology in varied policy of government which enable sustainable strong and better upholding towards the economical development of urban and grass roots. Also the major benefits of IT for job creation, an impact of an Indian SMSEs and its contribution in GDP, manufacturing industries e-commerce growth via usage of IT, implementation of policy with Indian citizen’s interference as well as internal systems. The paper concludes of a universal assessment of varied facets of IT in Indian digitization policies and impact on economical development of India, How far a country can achieve an economical growth with the help of Information technology.

Keywords: Sustainable economic and social development, GDP, IT Policy making, Governance and IT, etc.

PUN2073 AN ANALYSIS OF TRENDS AND PATTERN OF BANK FINANCING IN MSMES AND ITS IMPACT ON DEVELOPING INDIAN ECONOMY

AT1091 AT1092 Dr. Riddhi Dave Ms. Reshmi Banerjee Assistant Professor Academic & Placement Associate Som-Lalit Institute of Business Management Som-Lalit Institute of Business Management [email protected] [email protected]

ABSTRACT

In today’s growing Indian economy, while the large scale industries are striving to prove their mettle to the world, there is another segment that plays a very important role in the growth of the nation. It is the Micro, Small and Medium Enterprise (MSME), which contributes 8% in the country’s GDP through 3.6 crore units spread across the nation which employs approximately 8.05 crore people. The contribution of the segment is not just restricted to its individual growth but is also reflected in the way it helps in addressing structural problems faced by our economy like unemployment, regional imbalances, unequal distribution of national income and wealth across the country. Due to comparatively low capital base and their forward-backward linkages with other sectors, MSMEs plays a crucial role and is well poised for making the ‘Make in India’ initiative success.

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Of the various challenges faced by MSMEs, access to timely and adequate credit is the most critical one. Though there are various sources to which MSMEs can resort to for getting credit, Banks especially scheduled commercial banks are considered to be more robust due to their giant network and mammoth resources. To ensure enhanced credit flow to the sector, the Government of India and RBI have been coming with newer ways and initiatives to be taken by banks in this realm. In this paper the researchers have made an analysis of trends and patterns of financing done by scheduled commercial banks in India in MSME Sector and its impact on developing Indian Economy especially the impact of the sector on GDP of the nation and employment generation. The paper not only tries to find the challenges MSMEs face in getting finance but also makes an attempt to investigate the challenges faced by the banks in financing the sector.

Keywords: MSMEs, Indian Economy, Bank Financing, Make in India, etc.

PUN2077 AN ANALYSIS OF FOREIGN DIRECT INVESTMENT (FDI) INFLOWS BEFORE & AFTER MAKE IN INDIA

AC2091 AC2092 Vivek K. Davda Ankit K. Rajput Student (MBA) Student (MBA) Noble Group of Institution, Junagadh Noble Group of Institution, Junagadh [email protected] [email protected]

ABSTRACT

Honorable Prime Minister Narendra Modi on September 25th 2014 launched the “MAKE IN INDIA “which is a new national program designed to assist investment (both domestic and foreign) in INDIA, Foreign Direct Investment is one and only major instrument of attracting International Economic incorporation in any economy. This study focuses on the changes in FDI rate after introduction of Make in India by Modi and growth due to increase in the FDI rate. In August 2014, the Cabinet of India allowed 49% foreign direct investment (FDI) in the defense sector and 100% in railways infrastructure. FDI inflows before and after the “MAKE IN INDIA” campaign were compared using the quantitative data which has been collected from various reports like Reserve Bank of India Database on Indian Economy, database of department of Industrial Policy and Promotion. The study also highlights country wise approvals of FDI inflows to India and the FDI inflows in different sector for the period April 2011 to June 2016. The study based on Secondary data which have been collected through reports of the Ministry of Commerce and Industry, Department of Industrial Promotion and Policy, Government of India, Reserve Bank of India, and World Investment Report.

Keywords: Make in India, FDI, Reserve Bank of India, Government of India, etc.

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PUN2079 FUTURE ECONOMIC SCENARIO IN INDIA

AC2063 Samkit Maniar Student G H Patel College of Engineering & Technology [email protected]

ABSTRACT

Make in India is a calling card for investors to come and invest in Indian growth story. It is not just the influx of capital being targeted here, but the impetus to further the Indian manufacturing capabilities. Instead of naming it Made in India, it is make in India. As the focus of made is in past, whereas make in India pushes to manufacture here in present. The manufacturing sector has faced a creeping rut over the past decade in India. The focus of past government being on service sector, has led to declination in manufacturing arm. This paper deals with the primary aspects of Make in India programme which has taken birth right after the change in political scenario in India. After passing various laws like Single window clearance, GST bill, Labour law, FDI, etc. And some big infrastructure projects like SAGARMALA, 50 Airports, DFC, Bullet Train & High Speed train, one nation one grid, etc.

Keywords: Manufacturing, investors, FDI, Policies & reform, New Infrastructure, etc.

PUN2081 CROWD FUNDING: AN ALTERNATIVE TO TRADITIONAL FUNDING OPTION FOR START UPS IN INDIA

AC2110 AC2082 Krutika Mistry Tejal Shah Assistant Professor Assistant Professor Parul Institute of management & research Parul Institute of management & research [email protected] [email protected]

ABSTRACT

Capital and access to capital has been a perennial problem for start-ups, while, of late angle investors, venture capital and private equity have brought success to some extent, a large number of start-ups still grapple to raise funds from institutional setup.

Crowd funding is mode of raising funds online for specific idea or cause through contributions from users who are interested in investing for that idea. Crowd funding as an industry is really yet to take off in India. But it is a very popular form of investment in west.

In this paper, we would like to analyse whether, crowd funding be a popular funding option for start- ups in India.

Keywords: Capital, Start-ups, investors, crowd funding, etc.

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PUN2082 SOCIAL ENTREPRENEURSHIP AS A STRATEGIC PRECURSOR FOR EMPLOYMENT ORIENTATION: A STUDY ON GENERATION Y

AC2111 Rishish Mishra, Research Scholar, School for Management Studies, Babasaheb Bhimrao Ambedkar University, Lucknow. [email protected]

ABSTRACT

Employment is a measure of societal status from the days of the early civilization. But employment openings in today's competitive environment are very rare. Every year, nation adds a fresh population in itself. More than this every year about 5 million individuals become qualified for securing jobs. This gives the motive to study the entrepreneurship development probabilities in generation Y of higher education institutions. The paper is an attempt to explore the phenomenon of social entrepreneurship in the Indian context. The study further makes an attempt to identify and measure the awareness of social entrepreneurship and its praxis for employment generation. The research is a mixed approach of descriptive and exploratory which has been conducted using the questionnaire method. The study has been conducted on students of generation Y who are studying at higher education institutions. The results came from the study are far better and surprising as compared to the presumptions. The conceptual awareness is incomplete and very less due to different contingencies and has been discussed in details in the paper. The study further can be continued for studying a larger population and explore the ideas of small business development in youth.

Keywords: Social Entrepreneurship, Precursor, Generation Y, Employment, Small Business, etc.

PUN2092 ANALYSIS OF JAM (JAN DHAN, AADHAR, MOBILE) IN CONTEXT OF ECONOMIC DEVELOPMENT OF INDIA

AC2135 AC2136 Mr. Kunal Diyalbhai Mojidra Ms. Niyati Ravi Patel Assistant Professor Assistant Professor Parul Institute of Management and Research Parul Institute of Management and Research [email protected] [email protected]

ABSTRACT

It seems strange that - India, world’s largest democracy and second largest economy, is still considered as a developing country. India faces numerous issues regarding economic, social, environmental, political, legal and ethical aspects. The Government of India, has been taking numerous initiatives to overcomes the problems. One of the most impactful initiatives of GOI is the JAM Trinity-Jan Dhan, , Mobile. The purpose of this paper is to study and analyze JAM in the context of economic development. The other objectives include identification of challenges associated with JAM and its potential for job creation. The paper derives its contents from secondary sources. The paper follows descriptive and analytical research design. The JAM promises to all the stakeholders especially poor with the integration of technology and public administration. The expected benefits can be realized only when the government takes necessary steps towards financial inclusion. The JAM ensures that lot of new jobs will be created while implementing its ambitious targets.

Keywords: Government Initiative, The JAM (Jan Dhan, Aadhar, Mobile), Economic Development, and Employment Generation, etc.

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 27 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN2093 JOB CREATION IN WORLD’S LARGEST SHIP BREAKING INDUSTRY: A CASE OF ALANG SHIP BREAKING YARD

AC2139 Dr. Hrudanand Misra Director, Technical Campus, The Mandvi Education Society Institute of Business Management & Computer Studies, Mandvi, Gujarat. [email protected]

ABSTRACT

Migration is as old as human history. The massive movement of population in modern times has wide social, economic, political, demographic and economic implications. The unskilled labour migrate from their native to destination do not expect a very high economic gain as in the case of skilled workers or highly educated persons. The basic need of unskilled workers is primarily for a continuous work throughout the year. The migration of this type is considered as migration from underdeveloped region to developed region or backward region to forward region. Alang ship breaking is known as world’s largest ship breaking yard, which employs 30,000 labours directly, and 1.5 to 1.6 lakh labours indirectly in downstream and upstream industries. In Alang ship breaking yard majority of the labourers are migrated from different states of the country viz, U.P., Bihar, Orissa, Jharkhand and Gujarat. The present paper details with the migration of labour from their place of origin to Alang ship breaking yard and their impact on the nearby region and industry. The aim of this paper is to focus on the job creation process at Alang ship breaking yard and also on development aspect due to migration.

Keywords: ship Breaking, Migration, Job Creation, etc.

PUN2094 ROLE OF DIGITAL INDIA PROGRAMME TO PROMOTE INCLUSIVE GROWTH

AC2141 Dr. Himanshu N. Patel Assistant Professor, School of Computer Science Dr. Babasaheb Ambedkar Open University, Ahmedabad, Gujarat [email protected]

ABSTRACT

Research shows that the India achieves fairly modest inclusive growth relative to the other Asian countries. Indian government has made inclusive growth a key element of Digital India programme to transform India into a digitally empowered society and knowledge economy with the use of information technology. In this paper I discuss the key vision areas of Digital India programme to promote inclusive growth and what would be the approach and methodology for achieving poverty reduction, growth in agriculture, improved infrastructure and more effective governance at all levels in India.

Keywords: Inclusive growth, Digital India, Digitalization, etc.

| Page 28 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN2096 DEFICIENCY OF BC MODEL TO CREATE JOBS THROUGH FINANCIAL INCLUSION: A CASE STUDY

AC2144 AC2125 Ms. Shweta Bambuwala Dr. Parulkumari P Bhati Assistant professor Deputy Director Gujarat Technological University Gujarat Technological University [email protected] [email protected]

ABSTRACT

Financial Inclusion is a drive to provide banking facilities to all Individuals. It is often perceived that by merely ensuring access to formal finance in the form of a bank branch, the process of financial inclusion is addressed. In practice however, this might not necessarily be the case. BC model of financial Inclusion is widely tried and tested across countries with varying degrees of success. The BC model can potentially help serve the unbanked by allowing banks to reach out to them through a network of ‘external agents’. For banks, it has the advantage of lowering the costs involved in servicing low-value accounts and extending physical infrastructure to remote, otherwise unbanked areas.

This Case study observes that although BC model is successful up to certain level however there are many areas in which improvement can be suggested with the help of a BC correspondent from Kaprupur village, Banaskantha District. This network of “External Agents” can be a powerful source of job creation in rural areas if the deficiencies are taken care of.

A recent Micro Save (2015) survey highlighted the difference between BC models used in Africa (Kenya, Nigeria, Tanzania, Uganda) and Asia (India, Bangladesh, Indonesia, Pakistan). In India 2,682 banking agents were inter-viewed. Agent networks in India are still comparatively young and differ from other countries in that their rapid expansion has been mainly spurred by government policy. This Paper is an effort to identify deficiencies in Business Correspondent Model and to identify how this model can be a major contributor in Job Creation in Rural India.

Key words: Business Correspondent, Job Creation, External Agents, Rural India, etc.

PUN2097 ROLE OF EDUCATION ON JOB CREATION AMONG YOUTHS IN GUJARAT STATE

AC2125 AC2144 Dr.Parulkumari P Bhati Ms.Shweta Bambuwala Deputy Director Assistant professor Gujarat Technological University Gujarat Technological University [email protected] [email protected]

ABSTRACT

Abraham Lincoln famously said that ‘the best way to predict your future is to create it’. In current scenario, these words resonate louder than ever. Improving employment opportunities for young people requires a broad and concerted effort from all stakeholders. While governments are primarily responsible for creating an enabling environment for youth employment, employers – as major providers of jobs, and workers – as direct beneficiaries, have an important role in the process But the biggest and most important role is of Education which enables an individual with all required skills and qualities.

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 29 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

This study mainly focuses on role of education on job creation specifically at diploma, graduation and post-graduation level in Gujarat. To study the same primary data is collected through responses of questionnaire from Academicians who are involved in preparing young generation for employment in Gujarat.

The main outcome of this study suggests although the syllabus designing, pedagogy and execution of same is well instructed and fairly takes place there are certain deficiencies exists such as Lack of skill development, Huge gap between knowledge given and Industry requirement, innovative and creative tools for learning, syllabus structure, internships, lack of vocational training as required etc. which has huge impact on Job Creation.

This paper is an effort to evaluate the role of education system and to give suggestion for effective job creation which is most important requirement of current era in India.

Keywords: Education system, Diploma graduation and post-graduation, job creation, Gujarat, etc.

PUN2098 EASE OF DOING BUSINESS WITH ISLAMIC FINANCE

AC2147 AC2148 Ashish Siddiqui Dr Nilam Panchal Research Scholar Associate professor- finance BK School of Business Management BK School of Business Management Gujarat University Gujarat University

ABSTRACT

Need of finance is of utmost importance for the successful operation, sustainable growth and profitability of any business. Timely availability of finance at lower cost facilitates the creation of new businesses and nurturing the innovation process as well as promoting the growth and development of existing businesses, which in turn, boost national economic growth. The main motive of this paper is to explore how Islamic sources of finance significantly helps in starting, nurturing and expanding businesses Hence, the purpose of this paper is to review the literature on Islamic source of finance for the smooth start and expansion of businesses with special regards to SMEs.

Keywords: Islamic source of finance, etc.

PUN2099 DIGITAL INDIA: GREENTAB KNOWLEDGE CAFE

AC2137 AC2134 AC2138 Bharat Bhagtani Baladaniya Bhumika Katariya Asmita MBA (Finance) MBA (Agri-Business) MBA (Finance) Gujarat Technological Junagadh Agricultural Gujarat Technological University University University [email protected] [email protected] [email protected]

ABSTRACT

In the 21st century, where one of the last bastions of traditional education is getting a facelift. In an era where books are, being fast digitalized and replaced by e-readers, tablet and the expense of running a normal library has forced many institutions to make cutbacks, paperless libraries are a burgeoning idea in the educational sphere. GreenTaB Knowledge Cafe is a new concept of study library which will be a paperless 24 hours 7 days study library with cafeteria, which will provide advanced technological gadget - Tablets- eBook reader wherein students will have access to eBooks

| Page 30 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India of every possible kind of literature as well as internet. GreenTaB Knowledge Cafe, a redefined concept of study library will ensure students to provide encouraging environment to study, be it to study from books, project work or knowledge search. GreenTab Knowledge Cafe will ensure to make available required books for the study requested by the member. It creates demand for the study libraries. GreenTaB will introduce PAPERLESS Eco-Friendly Library through eBooks and eBook Readers-Tablet. GrenTaB will also provide the service of photocopy and Scanning. Today's electronic substitutes for print are represented by a patchwork of technologies, each having different strengths and none completely adequate. Growth Strategic will be market development, which means we will increase the number of GreenTaB Knowledge Café as per market situation. Our service will be increased through existing service in new markets. The group surveyed from 81 respondents - students studying in various fields of educations. The response from the students about the idea is found to be very much favourable. However, important concern for students was whether GreenTaB would able to provide service at lower price. The price should be determined by the information it contains, its usefulness and relevancy, and on how much it gives you in terms of practical knowledge, inspiration, motivation, tips and advice, and also by the uniqueness of the information it contains.

Keywords: Innovation, Growth, Technology, Research project, etc.

PUN2100 ROLE OF WORKING WOMEN IN ACHIEVING ECONOMIC GROWTH

AC2152 AC2153 Radhika Gandhi Krutika Raval Assistant Professor Assistant Professor Gujarat Technological University Gujarat Technological University [email protected] [email protected]

ABSTRACT

Working women is economically independent and with this follows the empowerment to bring about a change for them. Women possess the potential to change the economic status of not only their families but also of the communities/societies as well as countries they live in. To put it in other words, economic empowerment of women has always contributed towards raising standard of living of their families as well as the countries. Investing in women leads to elimination of inequalities, thereby balancing the division of work due to which developing countries like India are less likely to be plagued by poverty.

India ranks 108 out of 145 on the World Economic Forum’s Gender Gap Index 2015 with a score of 0.664 as compared to a score of 0.3 in 2011, where 1.0 means equality in economic empowerment, which shows the positive picture for gaining access to education, healthcare, job opportunities, etc. The sex ratio 2015 for children under six is 943 females per 1,000 males as compared to 940 females per 1,000 males in 2011 which shows increasing efforts by citizens and government of India spreading awareness for giving birth to a girl child but the pace of change is distressingly slow. Women are certainly the foundation of the basic unit of the society – i.e. their families. Even in traditional roles they exhibit great innovation, skill, intelligence, hard work and commitment. If we can connect these attributes effectively, India’s growth can be more rapid, broad and equitable.

This paper aims to focus on the role, working women play towards achieving economic growth. Various positive outcomes (both on a personal and social level) as a result of economically independent women have been observed through this study. Personal outcomes are (1) strong supporter in the family’s financial matter, (2) more bargaining power at home, (3) promoting better child education, (4) promoting self-education,(5) reducing helplessness against domestic violence and HIV infection, and (6) maintaining status-quo; whereas Social outcomes are (1) reduction of poverty

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 31 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India rates, (2) increasing production rates, (3) increasing awareness for giving life to a birth child, and (4) promoting better society education.

Keywords: Working women, economic empowerment, economic growth, opportunities, education, equality, etc.

PUN2101 IMPACT OF DIVIDEND ANNOUNCEMENT ON SELECTED SCRIPTS OF CNX NIFTY

AC2154 AC2155 Aabha S Singhvi Dr Pankajray Patel Research Scholar, Director of Gujarat Technological University, Faculty of Management, PAHER, Udaipur Ahmedabad Assistant Professor, [email protected] GIDC Rajju Shroff ROFEL Institute of Management Studies, Vapi [email protected]

ABSTRACT

Dividend announcement has been a positive sign for the shareholders; an attempt has been made to study the behavior of market after announcement. Whether abnormal profits can be earned or not? An event study method has been used to study the market reaction on announcement of dividend on selected scripts of NIFTY.

When a publically-traded company issues corporate action information through any channel of communication, it is initiating a process that will bring actual change to its stock. This knowledge, in turn, will aid the investor in determining whether to buy, sell or hold the stock in question. Under efficient markets corporate events should not show any abnormal return on or surrounding either announcement date or effective date of information, as it is absorbed by the market in the real time, and the current prices reflect the benefits associated with such corporate events, and discounts its future earning benefits.

According to effective market hypothesis, any event which does not contain any information should not affect price, and it should not show any abnormal return on or surrounding, either announcement date (AD) or effective date (ED). However sufficient evident from the us and other developed market which show the presence of abnormal return on and around announcement as well as effective day and increase in variance following ex-day.

Keywords: Dividend, abnormal returns, NIFTY, Share price, etc.

| Page 32 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN2103 ROLE OF SOCIAL MEDIA AND CLOUD COMPUTING IN DIGITAL MARKETING

AC2156 Dr. Priyaka Khanna Assistant Professor Department of Commerce Khalsa College for Women, GhumarMandi, Civil Lines, Ludhiana, 141001 [email protected] ABSTRACT

Enterprise systems have evolved dramatically over the years in terms of scale and ubiquity of access. But at the same time, the complexity and eventually the cost has increased as well. An enterprise spends a lot of money on information technology, hardware, software purchases and application development so cloud computing provides for the sharing of computing resources rather than having local servers or personal devices to handle applications which makes software, hardware, processing and storage available as a service over the internet thereby reducing the cost an enterprise has to invest in. Traditional marketing channels and costly and time consuming, a solution to this is digital marketing. It refers to the promotion of products or brands through one or more forms of electronic media. Social media involves many relatively inexpensive and widely accessible electronic tools that allow people or companies to create, share, or exchange information, pictures/videos, career interests, ideas, in virtual communities and networks. It allows the enterprise to promote their products throughout the world. Nowadays, many enterprises have understood the power of social media and cloud computing and how the use of these technologies provides gains to them. This paper focuses on the concept of social media and cloud computing, their importance and how these tools and technologies can be used together for digital marketing.

Keywords: Social Media, Cloud Computing, Digital Marketing, etc.

PUN2104 UNLEASHING THE INDIAN ENTERPRENEURSHIP STRATEGIES: NEW IDEAS FOR NEW GENERATION

AC2121 AC2122 AC2123 Aman Kalola Rinkal Vadher Zainab Makda Student Student Student Noble Group of Institutions Noble Group of Institutions Noble Group of Institutions [email protected] [email protected] [email protected]

ABSTRACT

Innovation is an art and science of doing things differently. The innovators makes use of all the limited resources and succeed in meeting out the market need in such ways that are generally not considered in the ordinary course of business. That is what separates business and entrepreneurship. Entrepreneurs act as innovators of the economy. Entrepreneurship produces financial gain and keeps economy afloat. It is the resource, process and state of being through and in which individuals utilize positive opportunities in the market by creating and growing new business firms. In the present paper, the concept of innovation and entrepreneurship has been studied. The study also includes examples of innovative Indian entrepreneurs and the present market needs that demand innovative products/services for not only catering to the survival of the business but also its growth. The new ideas expressed in the study will be of help to any would be entrepreneur.

Keywords: Innovation, Entrepreneurship, New Ideas, etc.

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 33 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN2105 UNDERSTANDING STRUCTURE OF BUSINESS INCUBATORS, STARTUPS AND GOVERNMENT POLICIES (FOSTERING ENTREPRENEURSHIP CULTURE) IN INDIAN CONTEXT

AC2149 Mr. Kaushik Akiwatkar Student, (PGDM 2016-18) Shanti Business School [email protected]

ABSTRACT

The aim of this paper is to review the literature and show the strength and weakness of entrepreneurship efforts in India. This paper is based on a wide literature review, focused on the identifying structure of the incubators and government policy as tool for economic development. Entrepreneurial spirit and risk taking ability are key to the growth of any nation. Potential entrepreneurs are too precious to be missed out. They need to be identified, supported, nurtured and leveraged to success for the benefit of all in the society. Since they are the only sources of new value creation, innovation, new wealth creation and most importantly new jobs generation, their role as agents of economic growth, can never be overstated. While we all are convinced with the efficiency of market economies and its ability to create sustainable quality livelihoods in majority of the cases of development, still there are pockets of development areas where markets fails to deliver. Primary education, Health Care, Basic and some Applied Research sectors are some examples where public funding is required and which is being used heavily to enhance our growth and development. In the development spectrum, Incubation, the strategic vehicle for taking research and knowledge based products to the society, comes next to research, This last mile development initiative, borders both market and public funding spheres and inherently a Public Private Partnership Initiative in its own right. These findings can help policy makers, governments, and practitioners with their implementation in incubator programs, leading to better planning and a greater chance of success. This paper contributes to enhance the understanding of business incubator, startups and government policies for promoting innovation and entrepreneurship culture in nation and provides useful information to both academicians and practitioners who are interested in the field of business incubator and policy framework programs.

Keywords: Business Incubator, Startups, Policy, Innovation, Entrepreneurship, etc.

PUN2106 A STUDY OF RELATIONSHIP BETWEEN ECONOMIC GROWTH AND WOMEN’S ECONOMIC EMPOWERMENT WITH SPECIAL REFERENCE TO MICRO FINANCE ACTIVITIES IN INDIA

AC2074 Prof. Dhara Kanjiya Assistant Professor Geetanjali Institute of Management Studies [email protected]

ABSTRACT

As India is an emerging economy, job creation becomes one of the key challenge especially for women. Indian women are almost half of the population and they directly as well as indirectly contribute to the economic development of the nation. So creation of employment for women

| Page 34 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India becomes crucial and can be fulfilled with the help of Micro Finance. Micro Finance carries with the concept of women empowerment with socio-economic development by providing job opportunities which results in contribution in Indian economy. This paper highlights various growth prospects for economic empowerment of women, government schemes to empower women through education and skill formation, Trends in women employment and impact of women employment on economic parameters for Indian economy.

Keywords: Economic Empowerment, Micro Finance, Economic Growth, etc.

PUN2107 EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES

AC2159 Ms. Sonia Dara Department of Commerce Khalsa College for Women, Civil Lines, Ludhiana, 141001 [email protected]

ABSTRACT

Digital marketing strategy builds on and adapts the principles of traditional marketing, using the opportunities and challenges offered by the digital medium. A digital marketing strategy should be constantly iterating and evolving. Since the Internet allows for near-instantaneous feedback and data gathering, digital marketers should constantly be optimizing and improving their online marketing efforts. User-centric thinking, which involves placing the user at the core of all decisions, is vital when looking at building a successful digital marketing strategy. The digital marketing strategist of today is offered not only a plethora of new tactical possibilities, but also unprecedented ways of measuring the effectiveness of chosen strategies and tactics. The fact that digital marketing is highly empirical is one of its key strengths. Almost everything can be measured: from behaviours, to actions and action paths, to results. This means that the digital marketing strategist should start thinking with return on investment (ROI) in mind. Built into any strategy should be a testing framework and the ability to remain flexible and dynamic in a medium that shifts and changes as user behaviours do. If we defined strategy as ‘a plan of action designed to achieve a particular outcome’, the desired outcome of a digital marketing strategy would be aligned with your organization’s overall business and brand-building objectives or challenges. For example, if one of the overall objectives were acquisition of new clients, a possible digital marketing objective might be building brand awareness online.

Keywords: Digital marketing, Internet marketing, Online, Marketing strategy, Brand-building, ROI, etc

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 35 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN2108 IMPACT OF BROADBAND CONNECTIVITY IN RURAL AREAS

AC2120 AC2145 AC2146 Gautik K. Chovatiya Mansi M. Gaudana Ashmita R. Ghodasara Student (MBA) Student (MBA) Student (MBA) Noble Group of Institution, Noble Group of Institution, Noble Group of Institution, Junagadh Junagadh Junagadh [email protected] [email protected] [email protected]

ABSTRACT

Honorable Prime Minister has announced that the realization of ‘Digital India’ is one of the major priorities of the Government. A nationwide Broadband network can be a veritable game changer for a developing country like India. Such connectivity can help in delivering a wide range of services such as communications, governance, healthcare, education as well as entertainment across India. It can empower people irrespective of their social status, region, income or gender - to actively participate in the development process. Broadband Internet services have been labeled as one of the major catalysts for growth of the economy, infrastructure, and Internet traffic of a country. High - Speed, affordable broadband internet connectivity is the cornerstone of a present-day society which will offer a wide range of social and economic benefits. This study tends to addresses broadband technologies which can connect the rural areas. It is also aims to provide a deep insight on effective means of using network technology, promote the adoption of effective broadband policies and economic factors related to the supply and demand prevalent in broadband industry so that everyone in rural areas can avail various opportunities through broadband.

Keyword: Broadband, Connectivity, Network, Development, etc.

PUN2109 SOCIAL MEDIA MARKETING AND CUSTOMER ENGAGEMENT

AC2160 Ms. Manu Sehgal Assistant Professor Department of Commerce Khalsa College for Women, Civil Lines, Ludhiana, 141001. [email protected]

ABSTRACT

Social media with its ability to facilitate relationships may help realize the promise of the marketing concept, market orientation, and relationship marketing by providing the tools to better satisfy customers and build customer engagement. Social media has exploded as a category of online discussion where people create content, share it, bookmark it and network at vast rate. All types of social media provide an opportunity to present oneself and one’s products to dynamic communities and individuals that may be interested. Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social media marketing seeks to engage customers where they naturally spend their time. Social business picks up on what customers are talking about and connects this back into business where it can be processed to create the next round of customer

| Page 36 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India experiences and hence, the next round of customer conversations. Gone are the days when a pure- bricks business model will thrive well in current market scenario. It is practically impossible to design a marketing strategy without considering social networks. Social media had become really important gradient in today’s marketing mix in general and in promotion mix in particular. This research paper emphasizes on the importance and impact of social media which can take this viral marketing mode beyond the traditional marketing techniques at present. The purpose of the study is to investigate the use of social media as a promotional tool in marketing.

Keywords: Marketing strategy, customer engagement, Social Media, Social Networking Sites, etc.

PUN2110 ACHIEVING ECONOMIC GROWTH BY PROVIDING WOMEN EMPLOYMENT IN INDIA

AC2158 AC2161 Nita Solanki Shital Shastri Asst. Professor Asst. Professor RAI University Asia Pacific Institute of Management [email protected] [email protected]

ABSTRACT

The Status of women in India has been changed over the past 15-20 years. Role of women is now not only limited to cooking as it was in the ancient time. But we can see now women in India participating in all activities like media, politics, art and culture and education. Now women in India is also doing job with managing all the responsibilities of family. Moreover, women are also successful entrepreneur. Even the government is taking necessary steps for women empowerment and providing them certain schemes. Moreover government also providing them legal Protection in all areas like social, economic and political. This article shows women are competitive both professionally and personally because working women takes care of their family as well as job. Now a day’s women are getting more opportunities in all the sectors. The women employment has supported economic growth of the country and also supports in development of the country.

Keywords: Women in India, Women employment, status of Women, Literacy rate, etc.

PUN2111 ECONOMIC DEVELOPMENT: CHANGING PHASE OF MICRO FINANCE IN INDIA

AC2158 AC2161 Nita Solanki Shital Shastri Asst. Professor Asst. Professor Rai university Asia Pacific Institute of Management [email protected] [email protected]

ABSTRACT

The Origin of Microfinance was in 1970s in India with the objective of providing financial assistance to poor people who have less access to financial services due to lack of assets to mortgage. The major reason behind this innovation was to provide the employment opportunities to poor people by providing financial assistance. The Indian microfinance sector presents a strong growth story. Micro finance is an opportunity to encourage and support for small scale business. As economy is growing,

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 37 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India the sector of micro finance is also in growth phase. As micro finance has originated in 1970, at present we are in changing phase of Micro- finance. So, we have discussed the changing phase of micro finance in India.

Keywords: Economic Growth, Micro Finance, Financial services, Economic Development, etc.

PUN2113 NODAL INSTITUTE FOR START-UPS: OPPORTUNITIES AND CHALLENGES

AC2026 AC2164 Mr. Tushar Panchal Dr. Apurv Raval Assistant Professor, Deputy Director, Gujarat Technological University Gujarat Technological University [email protected] [email protected]

ABSTRACT

Gujarat is known for its enterprising community and industries. Government has been promoting start-ups by focusing on identification of business ideas & opportunities, supporting in networking, mentoring and incubation through Nodal Institutes. Start-up have played significant role in the growth and development of economies. To support start-ups, state government invites Universities/Colleges and Institutes to become Nodal Institute. Gujarat Technological University (GTU) is one of the Nodal Institute which is supporting Start-ups in many ways like Incubate start-ups and providing facilities as and when required. This study makes an attempt to explore the Opportunities for and challenges faced by incubated start-ups at GTU. For this research, 30 GTU incubated start-ups were selected as sample units. They have been asked the questions related to Star-ups policy and GTU’s facilities provided as per policy. Respondents has been contacted and asked to give answers to structured questionnaire related to Start-ups and Nodal Institute. Research conclusion will help readers to grab the opportunities and ways to tackle challenges.

Keywords: Nodal Institute, Start-up, Business Ideas, Incubation, etc.

PUN2114 BUSINESS OPPORTUNITY FOR HERBAL FURZE CLEANER IN SAURASHTRA REGION

AC2137 AC2134 AC2138 Bharat Bhagtani Baladaniya Bhumika Katariya Asmita MBA (Finance) MBA (Agri-Business) MBA (Finance) Gujarat Technological Junagadh Agricultural Gujarat Technological University University University [email protected] [email protected] [email protected]

ABSTRACT

With the rise in the herbal/organic sector in the last few years, where in people are more easily accepting herbal goods. Manufacturing an herbal floor cleaner seemed to be a very interesting and a unique idea. After a little research on the herbal floor cleaner available in the market, I realized that I was on the right path. Manufacturing an herbal floor cleaner using distilled cow urine and neem ark, without any use of chemicals and that gives a germ free environment for 24 hours was in itself a brilliant idea. Considering the overall market size of current surface cleaning industry. My product has a huge business opportunity. We are one of the very few players who produce herbal floor

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st cleaners in Saurastra Region but I will be the 1 one to take it to a higher level, where in I will make it available at all sorts of retail outlets. To check if our product is feasible in market and to find out if the consumers are aware of the herbal floor cleaners available in the market. Most of the consumers are not even aware about product like mine and even if they do know about it they are a little dicey about the quality and the price. According to the market analysis, Prospective consumer seems to be positive towards accepting and are convinced to try my product. To cover and spread awareness availability of our product we will be promoting our product with the help of traditional means like pamphlets and posters and word of mouth. Consumers always complain about price, regardless of product or industry. But, with specific regard to environmentally-friendly products, consumers are increasingly price sensitive, particularly since 2008 (shown above and in other NMI data). In fact, cost as a barrier to buying environmentally- friendly products is up 14% annually since 2005. A short-term goal is something you want to do soon. In order to be sure about success of our new business, we paid much attention to our first two years. We intend to achieve two things for short term under Market Penetration and Product Development.

Keywords: Innovation, Awareness, Growth, Research Project, etc.

PUN2115 A STUDY ON DIFFUSION OF DIGITAL LOCKER TECHNOLOGY IN VADODARA DISTRICT

AC2166 AC2165 Amita Garg Anupama Singh Assistnt Professor Student Parul University Parul University [email protected] [email protected]

ABSTRACT

Digitalization in India is undergoing a transition and consolidation phase that has never been witnessed before. Anything and everything that can go digital is going digital at exponential rate. Government of India has launched Digital locker service under its Digital India Programme on 1st July 2015. Digital locker provides safe, secure dedicated personal electronic space for storing the documents of resident Indian citizens. It lets users store their all kinds of “government issued” documents ranging from PAN card, Passport, driving license to utility bills, education certificates and property documents in a secure online locker. And there is also space to save URIs (Uniform resource identifiers) of other documents, which ultimately leads to elimination of usage of physical document and also enables sharing of e-documents across agencies. The sharing of the e-documents will be done through registered repositories thereby ensuring the authenticity of the documents online. India did not have a lot of documents that are available online. The exceptions are old Income tax returns, and may be Aadhaar card number itself. Digital locker initiative is clear indication that the government wants to take most documents virtual, thus saving money and resources. The move can clearly reduce administrative overheads, time and space.

The purpose of this research and study is to identify the penetration and impact of “Digital locker” service, that is, how many people are aware of this service, how many people have utilized this service, and what is the impact of this service on its users.

Keywords: Digital Locker, Digital India, etc.

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PUN2116 EXPANDING THE PROSPECTS OF GREEN MARKETING IN INDIAN BUSINESS SECTOR: GRASSROOTS’ REALITIES AND CHALLENGES

AC2117 AC2119 B. Swaminathan* Parth Shah Assistant Research Scientist M. Sc (agri) Department of Agricultural Economics Department of Agricultural Economics Junagadh Agricultural University Junagadh Agricultural University [email protected] [email protected]

AC2118 AC2134 Daya Suvagiya Bhumika Baldaniya P.hd (Agri-business) MBA (Agri-business) PGIABM Junagadh Agricultural University Junagadh Agricultural University [email protected] [email protected]

ABSTRACT

Green Marketing refers to the concept of holistic marketing being adopted by business sector wherein the production, marketing consumption and disposal of products and services seem to be less detrimental to the environment. The concept assumes significance with the growing awareness about the implications of global warming, non-biodegradable solid waste, and harmful impact of pollutants. Both marketers and consumers alike are becoming increasingly sensitive to the need for switch in to green products and services. Green marketing has enabled the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. This paper discusses how businesses have increased their rate of targeting green consumers and affect their purchasing decisions. The paper also identifies three major segments of green consumers and explores the challenges and opportunities that the businesses have to grapple in dealing with them. Besides, the present trends of green marketing in India are identified here and the reason why companies are adopting it is also attempted. The paper concludes that green marketing will continue to assume prominence among both established as well as new start-up business firms in India.

Keywords: Green Products, Conscious consumers, business strategies, India, etc.

PUN2118 IMPROVING INDUSTRIAL GROWTH FOR ECONOMY GENERATION: A CASE STUDY OF INDUSTRIES IN GUJARAT REGION UNDER DELHI MUMBAI INDUSTRIAL CORRIDOR, INDIA

AC2170 Aditi Chaturvedi Assistant Professor, Poornima University, Jaipur Email Id: [email protected]

ABSTRACT

Industrialization is the key driver of economic development. It has been witnessed that industrial development reduced economic and social disparity. So industries have been envisaged not only as the harbinger of economic growth, but are also viewed as means to reduce regional disparity. Past

| Page 40 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India efforts by Indian government to encourage industrial growth are focused on policies and regional level interventions to implement industrial estates in backward areas as well. The state governing bodies are being sorting industrialists through state functionaries to fetch investment in their regions. Foreign Direct Investment, Incentive policies and State fund allocation for industries are competing for attracting investments for their particular region. So to take this a step ahead ‘Make in India’ programme was launched in the year 2014 by prime minister along with the number of other nation building initiatives like Smart Cities, Digital India, AMRUT etc. Delhi Mumbai Industrial Corridor is one of the major investment projects under which smart cities and industrial estates of Gujarat, Rajasthan, Madhya Pradesh, Maharashtra and National capital region are expected to grow.

With the liberalization of state policy, there is a radical change in the approach of the state towards industries which is successively witnessed in Gujarat as compared to any other state. Gujarat is one of India’s most progressive states with a positive development quotient that has always capitalized on its strength to leverage strategic opportunities which is falling under dedicated freight corridor. Ahmedabad, Surat, Vadodara and upcoming green field development project Dholera are major attraction for industrialists. Their continued progress is based on business friendly policies and proactive administration which has led to the state being a preferred investment destination. Gujarat economy has experienced a noteworthy basic change amid the previous couple of decades and encountered a high rate of development of its NSDP. This can't be considered as attractive in light of the fact that the essential segment and especially horticulture has fallen a long ways behind with practically stagnant long haul development since the eighties. So planning economic development through industries involves spatial analysis for land availability and it’s potential. Also democratizing urban planning processes is a task in itself since there are multiple stakeholders involved, but with make in India parallel with digital India we can strengthen the democratic passions within us because of its universal availability, access through social media applications and manifestation of our suggestions and for the identification of growth potentials in the region. So the research identifies industries along the Delhi Mumbai Industrial Corridor (DMIC) in Ahmedabad region and the improvement sectors in terms of both spatial and policy level interventions.

Keywords: Smart Cities, Make in India, MSME, DMIC, NSDP, etc.

PUN2124 THE INDIAN EXPERIENCE ON BIOPIRACY AND TRADITIONAL KNOWLEDGE DIGITAL LIBRARY: AN ECONOMICAL STUDY

AC2133 Dr.Bhavna R Mashru Asso.Professor V R Godhania College,Pbr [email protected]

ABSTRACT

(TK) plays an important role in the global economy and is valuable not only to those who traditionally depend on it in their daily lives, but also to modern industry, especially the global biotechnology, pharmaceutical and agribusiness corporations. Yet the exploitation of TK by these industries does not usually lead to corresponding benefits to indigenous communities either in the form of attribution or compensation. Such misappropriations of TK are aided by the fact that the (IP) regime as presently structured is based entirely on the traditionally western or conventional description of knowledge, as are its conceptions of individual intellectual property ownership. TKDL has been and immensely effective tool for the protection of TK especially proved a powerful weapon to fight biopiracy. Traditional knowledge on biodiversity from India has been particularly vulnerable to patent claims

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 41 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India and the Indian government and NGOs have made several biopiracy claims in recent years. India has taken various initiatives regarding the protection of traditional knowledge under intellectual property rights, including the Traditional Knowledge Digital Library (TKDL), which is a major step to curb biopiracy. The study was carried out with noble, typical objectives to take a brief review of existing documentation on traditional knowledge.

The paper discusses various aspects of TKDL including its role in the preservation, protection, leverage and dissemination of traditional knowledge, searching facilities, benefits, and current status. Paper aims to disclose that the use of this knowledge or genetic resource in the area of its origin or traditional usage may be hampered that the patent holder will unfairly profit from the patent that the patent claimed and awarded illegally and unethically. The paper is largely based on review of the literature. An analytical study has been carried out in which the content of the representative database of TKDL was studied in detail. The paper discusses various aspects of TKDL including its role in the preservation, protection and dissemination of traditional knowledge, searching facilities, benefits, and current status. The paper also tries to explore the Traditional Knowledge Resources Classification. As India has provided a very interesting and alternative way to give a shield to its TK that could work outside its jurisdiction in the name of Traditional Knowledge Digital Library (TKDL) as it acts as a prior art database which could pre-empt the grant of patents relating to Indian TK in foreign jurisdictions. According to researcher, this plan could boost GDP up to $1 trillion by 2025.7 It can play a key role in macro-economic factors such as GDP growth, employment generation, labor productivity, growth in number of businesses and revenue leakages for the Government. As per the researcher report, a 10% increase in mobile and broadband penetration increases the per capita GDP by 0.81% and 1.38% respectively in the our country. Paper itself will help in fighting against biopiracy. Hence, strong leadership and timely support of all the involved entities will play a critical role.

Keywords: biodiversity, biopiracy, preservation, protection and dissemination of TKDL, involved entities.etc

PUN2128 RE-LAUNCHING OPERATION FLOOD TO BOAST ‘MAKE IN INDIA’ FOR JOB CREATION IN AGRICULTURE AND DAIRY PRODUCTION SECTOR

AC2178 AC 2179 Dr. Soham Trivedi Mr. Devrshi Upadhyay Associate Professor, Assistant Professor School of Lifesciences, School of Management Studies, Rai University, Saroda. Rai University, Saroda. Ahemdabad – 382260, Gujarat, India. Ahemdabad – 382260, Gujarat, India. [email protected] [email protected]

ABSTRACT

The White Revolution - Operation Flood (1970) was the world's biggest dairy development program that transformed India from a milk-deficient nation into the world's largest milk producer. This was achieved entirely through the cooperative structure. This was a remarkable achievement. However, India is still only a minor player in world market inspite having largest milk production i.e., 17% of world’s total dairy production. It is expected that till 2030 dairy products demand will rise at a rate of 9%-12% and industry at a rate of 4-5%. Surely, 100% self-sufficiency will be a challenge for India as local demand is high i.e., 160 to 170 million tonnes of milk that would be required by 2030. This can be attained by high quality and quantity milk production that is dependent on three key areas - milking practices, cattle and their environment, and the milking equipments. A common hurdle with “Dairy Cooperatives model” is failure to look at all three areas together and all causes of the milk quality

| Page 42 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India problems are hard to identify. Another major impediment is the presence of numerous intermediaries, which take advantage of producers’ weakness. Thus, there is need for amendments in this model. The present work was carried out to find a solution for this problem and “Dairy Corporate model” is conceptualized. During the studies, a survey was carried out among 424 students who had opted for their bachelors’ course in agriculture that revealed most had less interest to become dairy farmer and that is a threat for sustainable dairy development in India. It is strategic to attract the next generation young dairy farmers in this business as India has world’s largest youth population of 356 million constituting 28% of the country’s population. The proposed model can help to curb this menace and overcome the current limitations faced due to conventional model. The suggested model can play a strategic role to attract young dairy farmers and help control their created resources and also direct their own development. Thus, as it can boast entrepreneurship, it will foster ‘Make in India’ and will pave the way for job creation in agriculture and dairy production sector and is envisaged as the next launch of White Revolution - Operation Flood in India.

Keywords: Dairy, White Revolution, Operation Flood, Cooperative Model, Corporate Model, etc.

PUN2130 ROLE OF FOREIGN DIRECT INVESTMENT AND FOREIGN INSTITUTIONAL INVESTMENT IN INDIAN ECONOMY

AC2182 Ms. Shriti P. Lal Assistant Professor Param Institute of Mgmt. & Research [email protected] ABSTRACT

The role of investment in promoting economic growth has received considerable attention in India since independence. But the role of foreign institutional investment or foreign direct investment in the economic development of India is a recent topic of discussion among economists and development planners. The Indian government differentiates cross-border capital inflows into various categories like foreign direct investment (FDI), foreign institutional investment (FII), non-resident Indian (NRI) and person of Indian origin (PIO) investment. Inflow of investment from other countries is encouraged since it complements domestic investments in capital-scarce economies of developing countries, India opened up to investments from abroad gradually over the past two decades, especially since the landmark economic liberalization of 1991. Apart from helping in creating additional economic activity and generating employment, foreign investment also facilitates flow of technology into the country and helps the industry to become more competitive. FDI and FII are equally connected to investment in a foreign country. FDI or Foreign Direct Investment is an investment that a parent company builds in a foreign nation. On the different, FII or Foreign Institutional Investor is an investment prepared by an investor in the markets of a foreign country. It is with this aim an attempt has been made in this paper to test the correlation between foreign institutional investments or foreign direct investment and the real economic growth in India over a period 2006-07 to 2015-16.

Keywords: FII (Foreign Institutional Investment), FDI (Foreign Direct Investment), Economic Growth, GDP (Gross Domestic Product), etc.

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PUN2131 REVOLUTIONARISING HR SUBSYSTEMS THROUGH THE E- PLATFORM: A SURE STEP TOWARDS SKILLING INDIA

AC2175 AC2136 Dr. Trupti S Almoula Ms. Niyati Ravi Patel Director Assistant Professor Narmada College of Management Parul Institute of Management and Research [email protected] [email protected]

ABSTRACT

E-HRM is a relatively new initiative of using technology / IT platform for reaping better benefits from HR subsystems. However, the use of E-HRM, by definition and current application, is more inbound and hence limited to the internal HR operations/ processes for a single organisation's use and benefit.

What If we were to broaden the scope of E-HRM and not restrict to individual gain, instead keep the National interest in mind! E-HRM could be applied within Industry clusters - either product based or geographic area based, and also be applied within YOUTH clusters, based on their qualifications and skills, the two being linked to each other. The output of this initiative could be used by Industry for their manpower planning and by Educational Institutions for making the youth placement ready while they complete their studies.

This paper examines the applicability of IT platform in channelizing the youth potential through skill development. Various probable initiatives have been explored in this direction, with the intention of developing a country wide network for Skilling India towards becoming the best in Industrial growth and development.

Keywords: Electronic Human Resource Management (E-HRM), skill development, Information Technology, etc.

PUN2133 PROMOTING ENTREPRENEURSHIP IN INDIAN AGRI-BUSINESS SECTOR: A SWOT ANALYSIS

AC2117 AC2171 Dr. B. Swaminathan, Joshi Bhartiben M. Assistant professor, M.Sc.(Agri. Economics) Department of Agricultural Economics, College of Agriculture, Junagadh Agricultural University, Junagadh Agricultural University, Junagadh - 362001 Junagadh – 362001 [email protected] [email protected]

ABSTRACT

The role and need of agri-business in improving agricultural growth is being recognized with increasing interest and investment. Due to changing agricultural conditions -including climate change, increasingly degraded and marginalized land under production, limited water availability, increasing use of inputs, rising fuel costs, and asymmetric market opportunities-farmers require access to timely, reliable, and relevant information that can support the complexity within which agri-business prospects can operate. Accordingly, in this study the strengths, weaknesses, opportunities and threats of agri-business are analyzed to understand how best it can be tuned in to operate in the present-day challenges of Indian agriculture.

Keywords: Agri-Business, SWOT Analysis, Group Dynamics, India, etc.

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PUN2138 REVIEWING DIGITIZATION IN HEALTH CARE SERVICES IN INDIA

AC2177 Dr. Drishti Joshi Assistant Professor, Department of Commerce and Business Management Faculty of Commerce, The Maharaja Sayajirao University of Baroda. [email protected]

ABSTRACT

The health care market of India is at present at US $ 100 Billion which is expected to reach to US $ 160 Billion by the year 2017 and US $ 280 Billion by the year 2020. Digital health care is an emerging field that focuses on accessibility and affordability of health care services, by integrating information and communication technologies with health care services and health care organizations. Digital healthcare is a multi-disciplinary domain which involves many stakeholders, including clinicians, researchers and scientists with a wide range of expertise in healthcare, engineering, social sciences, public health, health economics and management. In other words, digital healthcare emphasizes on the development of interrelated health systems, which enhance the application of the use of computational technologies, smart devices, computational analysis techniques and communication media, which enables the healthcare stakeholders to serve the health care service seeker. Therefore, an attempt has been made in this paper to offer the conceptual understanding on digital healthcare, along with an overview of the digital health care sector worldwide as well as in India. Further, an attempt has been made to present the emerging trends in digital health care services in India, along with the review of literature on the chosen theme of the paper. At the end, the author has also highlighted the issues and challenges in digitization of health care services in India, and has put forward concluding remarks on the chosen theme of the paper.

Keywords: Digitization, Health care, Digital Health care, etc.

PUN2140 SKILL DEVELOPMENT THROUGH INDUSTRIAL TRAINING INSTITUTES (ITI’S)

AC2191 AC2192 Dr. Bindiya Kunal Soni Dr. Jigna Chandrakant Trivedi Associate Professor Associate Professor Anand Institute of Management Anand, Shri Jairambhai Patel Institute of Business India Management and Computer Applications [email protected] Gandhinagar, India [email protected]

ABSTRACT

In the era of globalization and liberation, Indian economy needs skilled and trained personnel in adequate numbers to meet the requirements of the ultimate users such as industries and service sectors. This objective is being catered in India, by Industrial Training Institutes (ITI), at present. Certain skill training programmes run by the professionally certified agencies are too costly to afford and lengthy in terms of duration, besides requiring higher educational qualifications. As compared to

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 45 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India these programmes, ITI offers a cost effective vocational training courses offering higher chances of employment. ITI is a preferred choice for those, who are inclined to technical education or who wanted to earn at an early age. ITI courses are also suitable to those who do not get admission in higher education. Recognizing the importance of this, the present study aims to explore the role of ITI in the skills development of the students. The study addresses various objectives and attraction area as perceived by the students of Anand ITI to support and extend the extant literature in this area. The study also checked upon the satisfaction level of the students pursuing ITI courses. The findings revealed that students of Anand ITI were extremely satisfied with respect to the input, process and the output enablers.

Keywords: Career, Education, Employment, Skills Development, etc.

PUN2143 “REVIEWING THE ROLE OF DIGITAL TECHNOLOGY FOR ENHANCING IN-STORE DIGITAL SHOPPING EXPERIENCE: THE NEXT WAVE OF ONLINE AND OFFLINE CONVERGENCE”

AC2193 AC2168 Professor (Dr.) Parimal H. Vyas Parag Shukla Hon. Vice Chancellor Assistant Professor The Maharaja Sayajirao University of Baroda, Department of Commerce and Business Vadodara Management Joint Professor Of Management Studies, & Faculty of Commerce Professor in Department Of Commerce and Business The Maharaja Sayajirao University of Baroda, Management Vadodara Faculty Of Commerce, [email protected] The M.S. University Of BARODA, VADODARA [email protected]

ABSTRACT

The shopping journey of today’s hyper connected shopper is fortified with technology and information which has necessarily changed the shopping paradigm. In such a scenario no single channel or touch point can provide the total customer experience. The retailers of Brick-and-mortar stores have already started facing the heat of the convergence of the online and off line channels. This embarks the new journey of rethinking the existing operational models and technology architectures; which will undergo the most radical transformation to satisfy demands of the new age shopper. Today’s technology enabled shoppers have seemingly unlimited knowledge, power, and expectations and are also equipped to filter and prioritize where, how, and when they want to engage with retailers. How they interact with retailers continues to evolve quickly: not only are consumers changing how they shop across stores and online, even the digital component itself is changing as shoppers rapidly integrate smart phones and tablets into shopping. In a world where shoppers have ubiquitous broadband, active social networks, and multiple mobile devices, retailers must leverage technology as a competitive weapon and drive change further and faster. In today’s retail reality, the store experience needs to meet the expectations of the savvy digital consumer. The digital consumer does a lot of research online before making a purchase. This additional knowledge raises expectations for in store service attributes with which the retailers are generally not equipped with.

The retailers can raise the bar of shoppers’ experience by giving a digital access of their products and by also enabling the service staff personnel so that they are digitally driven to provide holistic solutions to the ever connected shopper.

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In this research article an attempt has been made to conceptualise and understand the key aspects of digitalisation of store attributes as one of the medium of Omni-channel retail for creating a seamless shopper experience.

Keywords: Digitalisation, Store Attributes, Omni-Channel Retail, Seamless Experience, etc.

PUN2144 INNOVATION & ENTREPRENEURSHIP WITH RESPECT TO DIGITAL START-UPS

AC2184 AC2185 Prof. Sameer Rohadia Mr. Chintan Patel Assistant Professor MBA 2nd year Student C.K.S.V.I.M C.K.S.V.I.M [email protected] [email protected] AC2186 AC2187 Mr. Shreyansh Raval Ms. Radha Parolekar MBA 2nd year Student MBA 2nd year Student C.K.S.V.I.M C.K.S.V.I.M [email protected] [email protected]

ABSTRACT

Over the years, India has become the breeding ground for new startups and innovations. India has provided a conducive ecosystem for the startups to thrive, and has moved up to the third position with the fastest growing base of startups across the world. India is the youngest start-up nation in the world with 72% of the founders are less than 35 years old, and 50% rise in share of female entrepreneurs in 2015 over 2014. Thanks to the Government for the policies and initiatives that are aimed towards improving the overall start-up ecosystem. This is fostering an entrepreneurial culture contributing to the increased knowledge, employment and societal wealth.

‘Start-up India’ is a welcome initiative which can act as an effective instrument for India’s transformation through start-ups, technology and innovation. This transformation can encourage entrepreneurship among the youth of India and turn them from job-seekers to job-creators. Researches show developing economies have more possibilities of gaining advantages of e-commerce than developed economies as they have wider scope for reducing inefficiencies and increase production. In India, increasing internet penetration, rapid technology adoption and high sale of technical gadgets like smart-phones, tablets, etc. have led to an attractive online customer base and unprecedented growth of e-commerce.

The objective of the Paper is to investigate the impact of digitalization based start-ups on economic growth and their potential for creating employment opportunities. The paper also throws light on the current scenario of start-ups in India and highlights why there is scope for growth of digital start-ups in near future.

Keywords: Innovation, Entrepreneurship, Start-up India, Digital India, etc.

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PUN2146 FUNDING TO START-UPS: ISSUES & CHALLENGES

AC2195 AC2196 AC2184 Mr. Akash Shah Ms. Dharti Patel Prof. Sameer Rohadia Student Student Assistant Professor CKSVIM CKSVIM C.K.S.V.I.M [email protected] [email protected] [email protected]

ABSTRACT

According to Paul Graham, “You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible”. India is a country in South Asia. It is the seventh-largest country by area and the second-most populous country with over 1.2 billion people. Large population implies a large potential market in India; however, it also leads to heavy employment pressure in Indian society. In recent years, the self- employment consciousness among college students are increasing and the students are less likely to rely on parents or schools or wait for opportunities. Instead, they tend to take initiative to look for new chances for themselves.

This research paper aims to investigate the challenges of financing start-ups in India. It also intends to explore the main difficulties faced by start-ups in India, and discuss the financing resources of start- ups in India by using a literature-based analysis.

Keywords: Start-ups; Financing; Venture Capital, etc.

PUN2147 ECONOMIC DEVELOPMENT IN INDIA: SCOPE FOR JOB OPPORTUNITIES AND SKILL ENHANCEMENT

AC2197 Ms. Darshana Chauhan Officer on Special Duty Gujarat Technological University [email protected]

ABSTRACT

This paper attempts to identify importance of skill development and scope for job creation in the transition phase of demographic dividend. India is going through unique phase of demographic dividends, where it is necessary to focus all strategic policies towards the youth, so that these benefits could be seen in reality. But India’s performance with regard to both education and employment has been disappointing. Mass education of youth and their gainful employment in productive jobs is central for capitalizing on India’s demographic dividend. Data from World Development Index, 2013 reveal that in 1999 only 63% of male students and 60% of female students who had begun grade Ist reached grade Vth. This is a lower rate than for lower middle-income countries. Creation of jobs is another area of concern. This researcher wants to analyze the efforts of Governments and window of opportunity coming due to demographic dividends. Also researcher studied role of entrepreneurship in creation of jobs. This is conceptual paper based on secondary data.

Keywords: Employment, Creation of Jobs, Demographic dividend, Economic development, entrepreneurship, etc.

| Page 48 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN2148 MAKING INDIA THE MEDICAL TOURISM HUB: OPPORTUNITIES AND CHALLENGES

AC2167 Dr. Neha V. Shah Assistant Professor Department of Commerce & Business Management Faculty of Commerce. The M.S. University Of Baroda, Vadodara [email protected]

ABSTRACT

The Make in India initiative of Prime Minister Shri Narendra Modi was launched as a program in September 2014 for comprehensive and expansive nation-building with an objective to make India an attractive destination for manufacturing and transform it into manufacturing-hub. For this Efforts were made to create the awareness of the program and information dissemination about the 25 industry sectors and tourism is one of them. Tourism sector is one of the largest employment generators in India and plays a very significant role in promoting inclusive growth of the less-advantaged sections of the society and poverty eradication. It generated about 200 Billion US$ in the year2008, and is expected to reach figure of US$375.5 Billion by the year 2018 at 9.4 percent annual growth rate (www.wikipedia.org). The main objective of the tourism policy in India is to position tourism as a major engine of economic growth and harness it’s direct and multiplier effect on employment and poverty eradication in a sustainable manner by active participation of all segments of the society. Emerging tourism segments are Rural tourism, Adventure tourism, Medical, Heritage tourism, Luxury tourism, Eco-tourism, Pilgrimage tourism. India is emerging as one of the most attractive medical tourism destination in the world. Indian medical tourism industry is presently at a nascent stage, but possesses enormous future growth and development potential. The global medical tourism market was estimated to be US$17 billion in 2015 and it will reach a market value of US$40 billion by 2020 .The Ministry of Tourism has revised guidelines for the promotion of Medical Tourism as a Niche Tourism Product on 21st August 2014.

An attempt in this research paper has been made to provide insight about health care sector of India, Expanding Healthcare Market Size, Accredited healthcare facilities in India, hospital industry market size in India, and medical devices industry market size in India. The researcher has made an effort to provide brief idea about contribution of tourism sector in Indian economy. A brief outline of medical tourism in India, Why India as a Medical Tourism Destination, Domains of Medical Tourism, number of medical tourist arrivals & Medical Tourists Arrival in India by Region the future forecast. The researcher has also made an effort to provide brief idea about the major service providers in Indian medical tourism and what do medical travellers look for apart from healthcare .An attempt in this research paper has been made to offer concise review on various aspects of medical tourism such as Cost of treatment, absence of Government initiatives, brand image, Satisfaction of medical travellers’ .The researcher has made an effort to provide brief idea about government initiative to promote medical tourism in India, opportunities, challenges and suggestions for developing Indian medical tourism.

Key words: Healthcare, Tourism, Medical Tourism, etc.

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PUN2149 FACTORS AFFECTING FINANCIAL INCLUSION: AN EMPIRICAL STUDY OF INDIAN STATES

AC2199 AC2198 Dr. Krishnaba Parmar Mr Ashwin Jadeja Assistant Professor Research scholar Center for Marketing Excellence (CME), Mewar university Gujarat Technological University [email protected] [email protected]

ABSTRACT

Financial inclusion is one of the systems through which Inclusive Growth can be achieved in developing countries like India, where large sections are unable or hopeless to contribute in the financial system. An inclusive financial system mobilizes more resources for productive purposes, leading to higher economic growth, better opportunities and reduction of poverty. Policies towards financial inclusion have received global attention including developed financial markets. Even in developed financial markets, there are concerns about those excluded from the financial/formal banking system. In India, financial inclusion has been a national priority agenda for the Government of India over the last decade. This paper tries to find out impact of various factors like literacy rate, density, population per office, GSDP, per capita income for financial inclusion and conclude that the population per office and per capita income make a significant impact on financial inclusion.

Keywords: Financial Inclusion, literacy rate, GSDP, Per capita income, etc.

PAPER ID: PUN2150 CURRENT POLICIES AND FUTURE IMPERATIVES OF SKILL DEVELOPMENT, EMPLOYMENT, ENTREPRENEURSHIP AND YOUTH ENGAGEMENT

AC2201 Dr. V. Lalitha Assistant Professor, Aradhana School of Business Management, , Telangana State, India

ABSTRACT

The Government of India has adopted skill development as a national priority. In 2009, GoI launched the National Skill Development Policy (NSDP) with a target for skilling 500 million people by 2020. With the creation of National Skill Development Agency (NSDA) in June, 2013, the NCSD, the NSDCB, and the Office of the Adviser to Prime Minister on Skill Development have now been subsumed in NSDA. NSDP’s youth and user-centric approach must be embedded in all activities that fall under the aegis of skill development Targeted information must be made available to the youth about the various skill development and training options available to them. Information on the quality of institutions, for example, post-programme placement scorecards, curriculum benchmarking etc. is required and youth need guidance on the benefits of skill development training. Youth must have access to data on their postprogramme employment options. Youth must be made aware of the different financial support packages available such as low-cost loans, post-programme employment linked payment options etc. It is important to identify the most appropriate engagement mechanisms

| Page 50 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India for information provision to the youth. The effectiveness of the youth outreach programmes must be monitored, and strategies should be adapted, as required, in order to ensure sustained benefits.

Keywords: Skill Development, Employment, Youth, etc.

PUN2151 A STUDY ON ATTITUDE OF IPO INVESTORS TOWARDS APPLICATION SUPPORTED BY BLOCKED AMOUNT (ASBA) ONLINE APPLICATION SYSTEM: A DIGITAL REVOLUTION IN FINANCIAL SECTOR IN INDIA

AC2203 AC2204 Dr. Hiren Patel Ms. Drashti Shah Assistant Professor, Assistant Professor, S. R. Luthra Institute of Management, Surat S. R. Luthra Institute of Management, Surat [email protected] [email protected]

ABSTRACT

In the digital world, where all the services are virtually available, the Indian primary markets (IPO/FPO) also offers services to the investors online. Applications Supported by Blocked Amount (ASBA) is an online process developed by the India's Stock Market Regulator SEBI for applying to IPO. ASBA process facilitates retail individual investors bidding at a cut-off, with a single option, to apply through Self Certified Syndicate Banks (SCSBs), in which the investors have bank accounts. ASBA is one of the forms of online shopping. As attitude towards any online shopping depends on several factors, the present study identified such factors as Security, Liquidity, Convenience, Ease of use and Information are identified as essential factors to form attitude towards ASBA. The study applies the multiple linear regressions by assuming a linear relationship among the factors and Attitude towards ASBA. The results indicate that Indian IPO investors consider Convenience, Liquidity and Security as important factors in the same sequence. The study helps the authorities from Banking community, stock exchanges, and Security Exchange Board of India (SEBI) and IPO/FPO facilitators such as Merchant Bankers, Underwriters, Lead Managers, IPO Distributors and Investment Bankers etc. to design the strategy for the same.

Keywords: ASBA online, Attitude, Convenience, Ease of use, Information, Liquidity, Security, etc.

PUN2152 SKILL DEVELOPMENT TRAININGS IN MICRO-ENTERPRISE FOR YOUTH IN INDIA

AC2201 Dr. V. Lalitha Assistant Professor, Aradhana School of Business Management, Hyderabad, Telangana.

ABSTRACT

Recognizing the importance of small and medium enterprises i.e. micro-enterprises in the growth of Indian economy in terms of their contribution to country's industrial production, exports, employment and creation of entrepreneurial base, the Central and State Governments are undertaking several policy measures and incentives as well as implementing schemes and programmes for promotion and

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 51 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India development of these enterprises. However, there are still wide spread variations in the success rate, in terms of actual setting up and successful running of enterprises, by the EDP/SDP/ESDP trained entrepreneurs. In order to enhance employability as well as to encourage and motivate the unemployed youth for initiating self- employment venture, the Eleventh and Twelfth Plan periods in India have adopted imparting trainings in skill development as a focused strategy for the unemployed youth across the country. In this context, standardised short term vocational courses have been introduced across the country. The courses have been so designed to accommodate around 119 different vocation in the manufacturing and service sectors pertaining to 16 different arenas within a stipulated time frame guided by the identified course curriculum. Considering a review in the design of the skill development programmes in terms of recognised trades, duration and course content, a more practical approach can be initiated in the direction of realizing the objective of generation and promotion of self -employment of the unemployed youth across the Nation.

Keywords: Skill Development Training, Micro-Enterprise, Youth, etc.

PUN2154 MYGOV.IN: EMPOWERING INDIVIDUALS’ PARTICIPATION IN NATIONAL GOVERNANCE

AC2205 Dr. Ritesh K. Patel Assistant Professor, Centre for Governance Systems, Gujarat Technological University [email protected]

ABSTRACT

MyGov (Hindi: मेरी सरकार, Merī Sarkār) is a citizen engagement platform founded by the Government of India to promote the active participation of Indian citizens in their country's governance and development. It is also aimed at creating a common platform for Indian citizens to "crowdsource governance ideas from citizens". The users shall be allowed to discuss and to contribute on various government projects and plans. It also allows users to upload documents in various formats. It was announced that a mobile phone application on 'MyGov' is also under development. The website is hosted and managed by the National Informatics Centre (NIC). Prime Minister Narendra Modi stated that the aim was to reduce the long gap developed between the electorate and the Executive after being elected. The current study aims to study the role MyGov.in played in raising the bars of Good Governance in the County. The discussions on public policies through the portal is evaluated along with that the future scope and suggestions related to the use of this portal is also highlighted in this research paper.

Keywords: Participatory Governance, Citizen Involvement, Good Governance, Public Policy, etc.

| Page 52 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India

PUN2155 TRANSFORMING YOUNG MINDS FROM JOB SEEKERS TO JOB CREATORS: DYNAMIC ROLE OF HIGHER EDUCATION SYSTEM

AC2202 AC2206 Dr. Sarika Srivastava Dr. Kaushal Bhatt Assistant Professor Assistant Professor Centre for Global Business Studies Centre for Global Business Studies Gujarat Technological University Gujarat Technological University Ahmedabad Ahmedabad [email protected] [email protected]

ABSTRACT:

Under the National Skill Development Policy, the target for skill training of 500 million people by the year 2022 has been set by the Government of India. Out of this target, about 50 million people are expected to be skilled through programmes within the education sector. The world population has grown significantly in the last 100 years. One of the major challenges that we face is the high competition for jobs because there are a lot more people entering the workforce.

In addition to poor economic performance and population growth, we are also looking at a big skills mismatch. A major reason that employers don’t fill entry-level positions is skill shortages. There are jobs available, but candidates who have relevant skills are lacking. Given these challenges, what is the role of education in improving unemployment? Some recent research shows a high correlation between educational attainment, employment and earnings. The more education you have, the less likely you are to be unemployed and the higher your weekly earning rate becomes. Ironically, in low-income countries like India, Sri Lanka, Tunisia and Morocco, studies show that university graduates are more likely to be unemployed than non-graduates. This raises the question: Does education really lead to employment?

The seven national missions like Make in India, Skill India, Start-up India, Stand-up India, Smart India, Digital India and Clean India should be aligned towards skill development. We should not only look at industry to absorb jobs, but also in the farming sector. We should motivate youth to get involved in value addition business and careers through entrepreneurship. Government should concentrate on increasing ease of doing business for entrepreneurship & self-employment by Indian youth. This will all lead to increased competitiveness of Indian economy. This research paper tries to analyze the role of Indian higher education system in transforming young minds towards entrepreneurship where they could generate jobs instead of looking for jobs. The role of education system is highly important by inculcating skills among students for nurturing their risk-taking abilities.

Keywords: education, job seekers, job creators, entrepreneurship etc.

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PUN2157 SMALL AND MEDIUM ENTERPRISES: PERSPECTIVE ON BANK FINANCING

AC2207 AC2208 AC2209 Dr. C.B. Rathod Prof. Darshan Ranpura Prof. Chirag Patel Associate Professor, Assistant Professor, Assistant Professor, Faculty of Management Faculty of Management Faculty of Management Studies, Snakalchand Patel Studies, Snakalchand Patel Studies, Snakalchand Patel University, Visnagar. University, Visnagar. University, Visnagar. [email protected] [email protected] [email protected]

ABSTRACT

Small and medium sized enterprises have been of increasing interest for academics and policy makers in recent years since important role played by SMEs in the economic development of developing countries as well as developed countries. Though it plays a significant role, SMEs firms face unique problems of financing, virtually at every phase of their establishment and development. A prime drawback to the growth of SMEs is availability of financial resources. Indian banks are considerably important source of credit funds to the enterprises. But, importance in financing SMEs is evident as small enterprises are not capable to access the capital markets for their financing needs. The purpose of this paper is to delineate the role of bank financing for the growth of SMEs. For this purpose, public and private sector banks were contacted to explore the bank policies for SMEs. Through this survey, paper tries to put light on problems faced by SMEs on bank financing.

Keywords: Small and Medium Enterprise, Economic Growth, Bank Finance, etc.

PUN2158 SMES AND ECONOMIC GROWTH IN INDIA: A COMPARATIVE STUDY

AC2207 AC2208 AC2209 Dr. C.B. Rathod Prof. Darshan Ranpura Prof. Chirag Patel Associate Professor, Assistant Professor, Assistant Professor, Faculty of Management Faculty of Management Faculty of Management Studies, Snakalchand Patel Studies, Snakalchand Patel Studies, Snakalchand Patel University, Visnagar. University, Visnagar. University, Visnagar. [email protected] [email protected] [email protected]

ABSTRACT:

The exceptional growth of Small and medium enterprises (SME) has been expected and executed in the development of the country economically since1947. It has contributed to the GDP growth, employment generation and export. The SME sector has acquired anoutstandingcontribution in the socio-economic development of the country. The damaging factors in the development of this sector are low capital base, accessibility of technology, credit policy, in consistent business services, quality human resources, low market awareness and infrastructural deficiency. The SME sectors are growth engine for economy in present scenario of globalization process. The Aim of this paper is to examine various issues in context of Indian economic condition. Because the SMEs are account for more than 95 percent of the industrial units, approximately 40 percent of the industrial production, and about 36 percent of the total exports. There are more than 18 million persons employed in various SME units

| Page 54 of 56 | | International Conference by Centre for Financial Services - CCFS2016 | | SARANSH | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India and about 3.2 million registered SME units in the country. The scope of the paper examines the growth of SMEs in global era and its performance in economy. It identifies contribution of SMEs in GDP growth.

Keywords: Small and Medium Enterprises, GDP, Globalization, etc.

PUN2159 FACTORS LEADING TOWARDS THE SUCCESS OF DIGITAL BUSINESS MODEL

AC2210 AC2211 Prof. Devendra Lodha, Ms. Hema P. Rajput Asst. Prof , Gandhinagar Institute of Technology Research Assistant, DSTU Research Scholar, B.K.School of Business Gujarat Technological University Management, Gujarat University [email protected] [email protected]

ABSTRACT

Myriad features of domestic environment Support the Digital technology in this Growing world. Whereas Digital transformation is expensive and time taking process but it blesses the organization for the long term growth and worldwide reach, this research concludes with the variety of factors which are leading towards the successful digital business model. Because “No one can win the Market with the Help of Only Technological platform”, so there must be some market related, company related and brand related factors studied to make efficient use of Digital Business model, further this research would throw focus on those factors which are important for the Digital business model, for the analysis of those factors structured questionnaire prepared which contains the questions on such factors and targeted 125 employees working with the companies, those which have implemented their Digital business model to know the factors that makes sense to successful implementation of the digital Business model for the organization.

Keywords: Digital Technology, Business model, Transformation, Implementation, etc.

PUN2160 INDIA AS A HUB FOR EDUCATION IN HOTEL INDUSTRY: CHALLENGES AND PROSPECTS

AC2212 Aarti Sharma Research Scholar, Department of Management, Dayalbagh Educational Institute [email protected]

ABSTRACT

Indian Hotel Industry being one of the major service industries, has incredibly observed a major uplift in recent years. The industry witnessed 6.88% GDP during the year 2012-2013. Around 1281.95 million domestic tourist and 7.7 % FTA’s was estimated in the country in the year 2014 proving it to be a potential industry. Also the country having 32 World’s heritage sites, makes it a very attractive tourist destination. In the field of education, it has 21 Central hotel management institutes for students who want to pursue their career in this field. Reasons behind its immense growth centered on the fact that there has been a tremendous increase in globalization, economic soundness and consequently

| SARANSH | | International Conference by Centre for Financial Services - CCFS2016 | | Page 55 of 56 | Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India & Skill India varied business opportunities. Today, in the present scenario, we see a shift in hospitality sector which has led the industry to its technological edge. Hence, it becomes essential for the players to not only sustain themselves but outperform in all areas in this dynamic business environment. For experiencing this accomplishment in the long run we need to prepare our youth by assisting and supporting them in inculcating managerial as well as operational efficiency, so that they can well transfer their acquired competencies and knowledge for effective and efficient outcomes in the hotel industry. India being ranked as 12th in the World GDP and 9. 7% growth rate contributes in the economic development of the country by also providing 78 jobs with every USD 1 million of investment.

To cater to this need of skilled workforce, India should study the challenges faced by the Hotel Industry and obtain the desired and appropriate talent. In the last two years, various hospitality education programs have been commenced by hotel management institutes both government and private to offer and attract youth to pursue their career in the Hospitality. The paper highlights the challenges faced by the industry which were lack of technological upgradation, standardization and updated curriculum etc. Porter’s five Forces Model and SWOT analysis was used to study the competitiveness and opportunities for education in this sector. Further the study highlights the innovative measures that can be adopted by the institutes in this regard for attracting graduates abroad and retaining in-house graduates in serving the nation. To conduct this study, researcher has collected data from various primary study as well as secondary sources such as research papers from national and international journals, books, reports and several websites. The recent Make in India Scheme launched by honorable Prime Minister Modi’s government shall help in utilizing its potential to the fullest by educating the youth within the country which would lead to utilization of the capabilities, services and skills of Indian youth remain within its own country catering to countries growth, development and economic prosperity.

Keywords: Hospitality Education, India, Competences, Hotel management institutions, Challenges, etc.

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