FOREWORD Dr. Rajul K. Gajjar Vice Chancellor Gujarat Technological University India is one of the fastest growing economy with the second largest population in the world. The challenging task for the Government of India is to maintain the growth story. To boost this growth story in line with employment generation the Government has taken several valuable initiatives. The Make in India program was launched as part of a wider set of nation-building initiatives. Devised to transform India into a global design and manufacturing hub, Make in India was a timely response to a critical situation.1 The Digital India programme is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy.2 The Start-up India initiative aims at fostering entrepreneurship and promoting innovation by creating an ecosystem that is conducive for growth of Start-ups. The objective is that India must become a nation of job creators instead of being a nation of job seekers.3 The Skill India initiative is to help provide an engaging ecosystem to cater to skilling needs of citizens by publishing and sharing relevant information. The outcome of this collaboration should ideally lead to inclusive growth especially for those at the bottom of the pyramid.4 Aiming towards these four pillars, GTU’s Centre for Financial Services has commenced a concentrated and expedient academic conference on “Developing Indian Economy as an Engine for Job Creation: Role of Make in India, Digital India, Start-up India and Skill India” scheduled during October 14-15, 2016. GTU takes the opportunity to invite researchers, academicians, industry officials and policy makers to join on a common platform to discuss emerging issues and challenges. The proceeding of this conference cover a wide range of issues and strategies related to job creation through the four major government initiatives. We hope this volume will be highly useful to all the stake holders of the society. I would like to congratulate to the authors who have contributed their valuable research work in the form of papers and also to the organizing committee for the efforts they have put together while planning and scheduling this conference. October 14, 2016 Ahmedabad 1 http://www.makeinindia.com/about 2 http://digitalindia.gov.in/content/about-programme 3 http://startupindia.gov.in/actionplan.php 4 http://www.skillindia.gov.in/about-us PATRON Dr. Rajul K. Gajjar Vice Chancellor, Gujarat Technological University, Ahmedabad CONVENORS Mr. Hitesh Gujarati Research Associate, Centre for Financial Services, Gujarat Technological University, Ahmedabad Mr. Vikrant Vala Research Associate, Centre for Financial Services, Gujarat Technological University, Ahmedabad CHIEF GUEST & GUEST OF HONOUR Chief Guest Guest of Honour Mr. D. S. Jhala, Mr. S. Rajaram Chairman, Managing Director, Dev Salt Private Limited, Ahmedabad Erhardt+Leimer India Pvt. Ltd., Ahmedabad KEY NOTE SPEAKERS Mr. Shubhro Michael Gomes Mr. Shailesh Patwari Professor under Colombo Plan Sr. Vice President Royal University of Bhutan Gujarat Chamber of Commerce, Ahmedabad Gaeddu College of Business Studies, Bhutan Mr. Nikhil Parab Mr. Jagat Shah Business Development Manager President & Founder Enterprise - NVIDIA, Cluster Pulse & Global Network, Ahmedabad Mumbai SENIOR ADVISORY COMMITTEE MEMBERS Mr. D.C. Anjaria Dr. S. O. Junare Ex. Member, Board of Governors Dean, Faculty of Management GTU, Ahmedabad and GTU, Ahmedabad and Director, Indian Institute of Financial Services Registrar, Private Ltd., Ahmedabad Raksha Shakti University, Ahmedabad Dr. PGK Murthy Dr. Rajesh Khajuria Dean, Faculty of Management Dean, Faculty of Management GTU, Ahmedabad and GTU, Ahmedabad and Dean, Doctoral Studies in Faculty of Management, Director, C. K. Shah Vijapurwala Institute of Parul University, Vadodara Management, Vadodara Dr. K. N. Sheth Dr. Jagdish Joshipura Dean, Advancement, Alumni Affairs & Honorary Director, SME Nursery Interdisciplinary Research GTU, Ahmedabad and GTU, Ahmedabad and Director, Som Lalit Institute of Management Director - Operations, Adani Institute of Studies, Ahmedabad Infrastructure Engineering, Ahmedabad Prof. Rajnikant Patel Mr. Arakhita Khandual Advisor Ex-Director Research & Consultancy Services Cell, IDBI Bank GTU, Ahmedabad ADVISOSRY COMMITTEE MEMBERS Dr. J. C. Lilani Registrar (I/c), GTU, Ahmedabad Dr. Pankajray Patel Dr. Apurv Raval Director, GTU, Ahmedabad Deputy Director, GTU, Ahmedabad Dr. Parul Bhati Mr. Keyur Darji Deputy Director, GTU, Ahmedabad Deputy Director, GTU, Ahmedabad Dr. Kaushal Bhatt Dr. Sarika Srivastava Assistant Professor, GTU, Ahmedabad Assistant Professor, GTU, Ahmedabad Dr. Ritesh Patel Dr. Krishnaba Parmar Assistant Professor, GTU, Ahmedabad Assistant Professor, GTU, Ahmedabad Ms. Krutika Raval Mr. Rajesh Ramani Assistant Professor, GTU, Ahmedabad Assistant Professor, GTU, Ahmedabad ADMINISTRATIVE COMMITTEE MEMBERS Ms. Chitrali Parmar, CA Mr. M. N. Parmar Internal Auditor, GTU, Ahmedabad Accounts Officer, GTU, Ahmedabad PAPER REVIEW COMMITTEE MEMBERS Dr. S. O. Junare Dr. Rajesh Khajuria Dean, Faculty of Management GTU, and Dean, Faculty of Management GTU, and Registrar, Director, C. K. Shah Vijapurwala Institute of Raksha Shakti University, Ahmedabad Management, Vadodara Dr. K. N. Sheth Dr. PGK Murthy, Dean, Advancement, Alumni Affairs & Dean, Faculty of Management Interdisciplinary Research GTU, Ahmedabad and GTU, Ahmedabad and Dean, Doctoral Studies in Faculty of Management, Director-Operations, Adani Institute of Parul University, Vadodara Infrastructure Engineering, Ahmedabad Dr. Narayan Baser Dr. Mamta Brahmbhatt Associate Professor Associate Professor School of Petroleum Management, B. K. School of Business Management Pandit Deendayal Petroleum University, Ahmedabad Gandhinagar Dr. Parimal Trivedi Dr. Chirag Rathod Registrar (I/c) Associate Professor Sakanlchand Patel University, Visnagar Sakanlchand Patel University, Visnagar Dr. Bhavesh Vanpariya Dr. H. N. Misra Associate Professor Director, Tolani Institute of Management Studies, The Mandvi Education Society Institute of Adipur (Kutch) Business Management & Computer Studies, Dr. B. Swaminathan Dr. Mayur Shah Professor Associate Professor Junagadh Agricultural University (JAU), Shri Chimanbhai Patel Institute of Management & Junagadh Research, Ahmedabad Dr. Abhishek Parikh Dr. Pankajray Patel Associate Professor Director V. M. Patel Institute of Management, Gujarat Technological University Mehsana Ahmedabad Dr. Kaushal Bhatt Dr. Sarika Srivastava Assistant Professor Assistant Professor Gujarat Technological University Gujarat Technological University Ahmedabad Ahmedabad WEB DEVELOPMENT AND DESIGN Ms. Rina Thakkar Administrative Assistant, GTU, Ahmedabad DESIGN & GRAPHICS Mr. Jignesh Tank Data Entry Operator, GTU, Ahmedabad PURCHASE COORDINATION COMMITTEE Mr. Anil Solanki Admin Officer, Purchase Department, GTU, Ahmedabad Mr. Mohit Suthar Mr. Amit Prajapati Administrative Assistant, Administrative Assistant, Purchase Department, GTU, Ahmedabad Purchase Department, GTU, Ahmedabad CONFERENCE MANAGEMENT COMMITTEE Ms. Nidhi Dutta Ms. Avani Mehta Officer on Special Duty, GTU, Ahmedabad Research Assistant, GTU, Ahmedabad Ms. Hema Rajput Ms. Dhvani Vyas Research Assistant, GTU. Ahmedabad Research Assistant, GTU, Ahmedabad Ms. Shreya Dave Ms. Nidhi Patel Research Assistant, GTU, Ahmedabad Research Assistant, GTU, Ahmedabad Mr Jignesh Solanki Mr Bhavik Chauhan Administrative Assistant, GTU, Ahmedabad Administrative Assistant, GTU, Ahmedabad Mr. Mayank Rana Ms. Neha Raval Administrative Assistant, GTU, Ahmedabad Administrative Assistant, GTU, Ahmedabad Ms. Babita Gupta Mr. Anil Tiwari Administrative Assistant, GTU, Ahmedabad Administrative Assistant, GTU, Ahmedabad Ms. Kinjal Patel Ms. Asha Chauhan Administrative Assistant, GTU, Ahmedabad Administrative Assistant, GTU, Ahmedabad Ms. Reema Darji Administrative Assistant, GTU, Ahmedabad INDEX Sr Page Paper ID Title Author ID Author Name No No WOMEN EMPOWERMENT IS INTEGRAL 1 PUN0005 AC0012 Ms Ritika Gupta 1 FOR ECONOMIC DEVELOPMENT MAKE IN INDIA: SUBLIME THOUGHTS ON 2 PUN0006 AC0010 Ms Shrushti Bajpai 1 MAKE IN INDIA REVITALIZING URBAN HABITAT FOR AC0013 Mr Sagar Desai 3 PUN0009 2 SMART GROWTH BUSINESS MODEL AC0014 Mr Jigar Pandya BUILDING PROFICIENCIES THROUGH 4 PUN1007 AC1014 Prof Ashima Banker 2 SKILL DEVELOPMENT SKILL DEVELOPMENT: A WAY TO 5 PUN2008 CREATE SKILLED WORKFORCE FOR AC2019 Dr Sushendra K Misra 3 STRONG AND SUSTAINABLE GROWTH STARTUP CHALLENGES: 6 PUN2009 AC0009 Prof Niyati A Dave 4 QUANTITATIVES AND QUALITATIVES E-GOVERNANCE-REFORMING AC2027 Mr Raghavendra Kulkarni 7 PUN2010 5 GOVERNMENT THROUGH TECHNOLOGY AC2028 Mr Amarnath Bhankure EXPECTATIONS FROM AC2033 Dr Shahir Bhatt ENTREPRENEURIAL EDUCATION 8 PUN2012 6 PROGRAMS – DOES GENDER PLAY A AC2034 Dr Amola Bhatt ROLE? REVAMPING CONCEPT OF EDUCATION 9 PUN2013 FOR CREATING JOB OPPORTUNITIES IN AC2035 Dr Kruti S Chhaya 6 INDIA GOVERNMENT POLICIES AND 10 PUN2014 ENTREPRENEURIAL ENVIRONMENT: A AC2036 Dr Dhiren Jotwani 7 STUDY OF EXPORTING MSME’S ROLE AND SCOPE OF INFORMATION 11 PUN2015 AC2038 Mr Vipul R Kalathiya 7 TECHNOLOGY FOR JOB CREATION UNITING MOBILE WALLET IN THE 12 PUN2021 CUSTOMER JOURNEY: A STRIDE AC2040 Mr Riddhish N Joshi 8 TOWARDS DIGITAL INDIA ECONOMIC TRANSFORMATION 13 PUN2027 AC2052 Dr Sangita P Agrawal 9 THROUGH GOVERNMENT PROGRAMMES MAKE IN INDIA - A BOOST TO 14 PUN2028 AC2053 Ms Shaveta Chugh 9 MANUFACTURING SECTOR EXAMINING FUTURE PROSPECTS OF 15 PUN2029 AC2032 Mr Vibhore