Brockville, Ontario

Home , Brockville

Community Vitality Initiative (CVI)

Phase One Assessment Report

Brockville, Ontario

June 2007

Local Sponsor: City of Brockville

Financially supported by: Ontario Ministry of Agriculture, Food & Rural Affairs

Community Vitality Initiative (CVI) for Brockville, Ontario

Phase One Assessment Report

TABLE OF CONTENTS

Executive Summary……………………………………………………… 2 Introduction……………………………………………………………….. 6 Focus Group Results…………………………………………………….. 7 Respondent Profile………………………………………………………. 9 Community Profile……………………………………………………….. 10 Brockville Section Scores……………………………………………….. 14 Personal and Economic Security………………………………. 16 Life-Long Learning………………………………………………. 21 Wellness…………………………………………………………... 25 Leadership, Teamwork, and Networking……………………… 30 Environment………………………………………………………. 35 Arts, Culture, and Heritage………………………………………. 39 Sense of Community……………………………………………… 40 Community Entrepreneurship and Innovation………………… . 50 Physical Space……………………………………………………. 55 City of Brockville Statistical Profile….……………………………… 60 Conclusions………………………………………………………………… 64 Appendices A. Highest Scoring Questions…………………………………… 67 B. Lowest Scoring Questions……………………………………. 68 C. Largest Positive Deviation from the Average………………. 69 D. Largest Negative Deviation from the Average……………… 70 E. The "Gut-Check Twelve"……………………………………… 71 F. The Ontario CVI Project……………………………………… 72 G. About CIEL……………………………………………………. 75

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 1 -

EXECUTIVE SUMMARY

The Community Vitality Initiative (CVI) measures a community's quality of life. Citizens and community leaders are asked about everything from employment to environmental health, from support for the arts to safety on the streets, from public transit to pre-natal care. Using a system of online surveys, questionnaires, live meetings, focus groups, and statistics, CIEL helps the community build a plan and concrete actions to attract new citizens, retain its existing ones, and inspire them all.

The CVI project in Brockville, Ontario, was conducted by the Nelson, B.C.-based Centre for Innovative and Entrepreneurial Leadership (CIEL – www.theCIEL.com) in a partnership with the Ontario Ministry of Agriculture, Food, and Rural Affairs (OMAFRA) [see Appendix F for more information on the pilot project and process]. The Community Sponsor in Brockville was the City of Brockville Economic Development Office, led by Dave Paul.

The CVI team met with a group of 23 Brockville citizens on May 16, 2007, and 9 other Brockville citizens answered the CVI questionnaire on-line in the following few weeks. This report summarizes the results.

Community Profile

Brockville participants were asked to describe their community. The majority of the responses were positive. According to the respondents, the community of Brockville is friendly, welcoming, beautiful, and safe. The respondents said the community is proud of its heritage and history, and the town is full of active, involved people.

When participants were asked to identify key strengths, geography and location were most often named. Respondents were very proud of the St. Lawrence River and the Thousand Islands, and they appreciate being so close to several large cities.

When participants were asked why they live in Brockville, they again expressed their love of the river and the islands. The proximity of family and friends was also very important to them.

Brockville Assessment Scores

The participants were asked to respond to 100 questions, all of which are indicators of community vitality. The questions were divided into nine sections.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 2 -

Three sections scored as areas of special strength for Brockville: Arts, Heritage, and Culture (with a score of 79.5 out of 100), Life-Long Learning (79.3), and Physical Space (77.3).

Brockville's average score over the nine sections was 71.3 out of 100.

Brockville scores compared to other communities

All scores for Brockville are compared in this report with the average of Brockville and three other communities which recently undertook the CVI. In eight of the nine sections, Brockville's score was higher than the four-community average, and in the ninth (Sense of Community) it was equal to the average. Brockville's overall score of 71.3 is 12% higher than the overall average score of 63.5 for the four communities1.

Qualitative Comments

In addition to answering the 100 questions, the participants were asked to write their perceptions of Brockville’s greatest strengths and the areas most needing improvement, for each of the nine sections. Recurring themes included:

o Natural beauty—the outdoor environment, especially the location on the St. Lawrence River, was often mentioned as an asset and a source of pride and enjoyment. o Physical safety- participants appreciate the low crime rate. o Employment—participants were concerned about scarcity of job opportunities for young people. o Attractive heritage community—the built environment was indicated as one of Brockville's best assets, and yet there is also a strong desire to develop or revitalize it. o Planning and action—Some respondents noted difficulty in “getting things done” in the community after consultations, assessments, and studies are completed. o The arts—the strong artistic community is seen to be a unique strength of Brockville. o Young adult culture—there is a need for an entrepreneurial culture that will appeal to young adults age 24-35, to attract them to Brockville to start businesses and families.

1 Three Quebec communities were part of a pilot study in 2006/07. They include Wakefield, Mansonville & the Haut St. Laurent region. While smaller, the qualitative nature of the questions allows for some useful comparisons. Over time it is hoped more similar-sized Ontario communities will take part in the CVI pilot so that comparisons can be more robust.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 3 -

o Business — respondents see Brockville as an entrepreneurial place with a lot of business experience and knowledge. There is a desire to improve business training and opportunities for young people.

Community Statistics

To add to the perceptions of the Brockville CVI participants, this report also includes a statistical profile of Brockville (Page 60), provided by OMAFRA. It provides information on demographics, income, employment, and education levels.

Possible Courses of Action

The following are some possible courses or action that Brockville could undertake to improve its vitality. CIEL offers these ideas based on an analysis of the responses received during the May 16th focus groups and survey and the subsequent on-line CVI survey. These are suggestions to get the discussion started in the community. On Wednesday, June 27, there will be a community meeting at which community members will respond to this report by identifying actions that will enhance community vitality in Brockville.

Possible Short Term Actions (actions completed in less than 12 months) Capacity Youth and young adult recruitment and retention strategy Building (begin with research) Welcoming strategy for newcomers to invite/engage Youth entrepreneurship initiative (e.g. youth business incubator) Youth opportunity identification session (e.g. entrepreneurial, educational, recreational, and entertainment opportunities) Youth leadership and/or other volunteer building strategy for young adults Youth mentorship Marketing Buy/shop local strategy Engage local media to highlight positive happenings in local media (e.g. organization of the month) to build pride Cooperative/joint marketing initiatives Cultural festival (e.g. a celebration of the river) Waterfront Park -- strategy to revitalize using free cultural and other events More profiling in the media (local & beyond) of the dynamic newcomers

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 4 -

Advertizing on radio along the corridor promoting events and attractions Visuals along 401 to invite people to Brockville (e.g. a statue of a diver). Networking Quarterly town hall meetings Other Downtown vibrancy initiative (e.g. street vendors, etc.) Busking festival/Farmer's market Strategy to make citizens better aware of online and other learning opportunities

Possible Long Term Actions (actions taking more than 12 months to complete) Capacity Medical recruitment strategy, possibly focused on Building aging/gerontology More promotion of lifelong learning Marketing Alliance between local businesses/industry and educational institutions within two hours distance (e.g. engage their business schools in strategic/business efforts) Strategy to link strengths in affordable, diverse housing and indoor and outdoor recreational/fitness resources Research, Waterfront/downtown core redevelopment strategy focusing Administration, on downtown vibrancy and Planning Strategy for linking uptown to downtown Parking strategy Strategy to populate downtown with residents and businesses Youth facilities downtown

Other Secondary treatment of waste Waterfront restaurant as part of waterfront development strategy Build on success of recycling program by analyzing what the next step might be, using an environmental consultant from The Natural Step or similar organization. Waterpark

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 5 -

INTRODUCTION

Phase 1 of the Community Vitality Initiative (CVI) was conducted in Brockville, Ontario, in May, 2007.

On May 16, 23 Brockville residents took part in focus groups and filled out the CVI questionnaires. Nine other Brockville residents filled out the questionnaire online.

The first section of the CVI questionnaire asked the participants to briefly describe their community in terms of its strengths, needed improvements, and the respondents' reason for living in Brockville.

The second section, which forms the bulk of the questionnaire, asked participants to rate their community by agreeing or disagreeing with a series of statements about qualities contributing to community vitality. Each statement is framed in a positive context (e.g. Newcomers are welcome in the community). Participants were asked to rate each statement with one of the following: strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree, strongly disagree, or don't know.

The 100 statements, each indicating an important factor in building community vitality, are grouped into 9 sections, as follows:

1. Personal and Economic Security 2. Life-Long Learning 3. Wellness 4. Leadership Teamwork, and Networking 5. Environment 6. Arts, Heritage, and Culture 7. Sense of Community 8. Community Entrepreneurship and Innovation 9. Physical Space

If all respondents strongly agreed to a positively worded statement, the question score would be 100. If all respondents strongly disagreed, the question score would be 0. A response of neither agree nor disagree would be scored as 50. A score over 50 indicates that there is a perceived good quality of life related to that particular statement, while a score under 50 indicates a perceived poor quality.

In the charts and graphs generated from the questionnaire, Brockville's results are compared with the average scores from Brockville and four other communities where the CVI was recently conducted.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 6 -

The third part of the survey collected qualitative information about each of the nine sections by asking participants to write about the main strengths and weaknesses of the community in that section. In addition, OMAFRA provided statistics about the community: demographics, employment, business activity, education, and income.

At the meeting on May 16, the participants were broken into small focus groups to make an initial assessment of the community's strengths and areas for improvement.

FOCUS GROUP RESULTS

In the Brockville focus, the 23 people in attendance were asked two questions.

Why is Brockville a great place to live?

• Safe community (4) • Natural beauty, the river, access to waterfront (4) • Location (2) • Proximity to larger centres (2) • Small enough to know most people (2) • Heritage (2) • Educational opportunities (2) • Diversity of economic base (2) • Recreation – organized sports for kids, yacht club, scuba, sailing, golf etc. (2) • Quality of health care (2) • People are friendly • Good local leadership (participatory) • Community support for local business • Successful campaigns (e.g. TISS tracks) • Good track record for raising $$ • First class Police Department • A lot of cultural events – diversity of offerings • Great place to retire • Unique architecture • Small enough but big enough • Lots of countryside • Affordability and purchasing power • Clean • No traffic jams or congestion • Within minutes to everything • Increased quality of living • Excellent communication facilities • Proximity to Stanley Cup champions • Accessible

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 7 -

• Generosity and volunteerism • Huge potential

What Needs to be Improved in Brockville?

• Problems are fixable • Anchor tourism • Advertising on radio along the corridor promoting events and attractions • Incorporate green planning • Promote transportation (from college students – will use the service) • Allow street vendors • More doctors • Create a destination to attract visitors to our city • Visuals from 401 to invite people to our city. • Develop waterfront • Restaurant on waterfront • Access to funds for entrepreneurs • Develop a strategy for linking uptown to downtown • Dedicated (municipal resource?) to facilitate and promote commercial infrastructure to encourage people to do business downtown • Increase parking in downtown core • Downtown revitalization • Populate downtown through residents and businesses • Parking issues • Support programs to attract medical professionals • Recreation facilities downtown (youth) • Water-park

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 8 -

RESPONDENT PROFILE

The participant group of Brockville residents is described below. Of the 32 participants:

o 30% were female, and 70% male.

o 39% were self-employed, 44% were employed full time, 14% were retired, and 3% were employed part-time.

o 78% said they are usually or somewhat influential in the community.

o 34% said they were very committed to Brockville and would go to great lengths to stay there.

o 100% reported at least one formal community affiliation.

o 93% reported at least 1-4 hours of volunteer work per week.

o The highest proportion of the respondents were in the 55-65 age range:

Age 0-24 25-34 35-44 45-54 55-65 65+ 0% 14% 22% 26% 32% 6%

o The largest income group earned more than $100 per year, with the distribution as follows:

Income 0-20K 20-40K 40-60K 60-80K 80-100K 100+ 0% 3% 19% 14% 12% 47%

o Most participants have lived in the community more than 20 years: Years in community 0-2 2-5 6-10 11-20 20+ 6% 9% 7% 7% 71%

o 56% of the participants have a university or professional degree:

Education Some High Some Trade or Professional University level high school college or college School degree school graduation university certificate 6% 19% 19% 22% 34%

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 9 -

o 71% of the participants reported they were very happy in their personal lives:

Personal Very Somewhat A little An A little Somewhat Very quality of happy happy happy even unhappy unhappy unhappy life mix 71% 16% 3% 6% 0% 0% 0%

o 84% said they were either very satisfied or somewhat satisfied with the quality of life in the community:

Community Very Somewhat A little An A little Somewhat Very quality of satisfied satisfied satisfied even dissatisfied dissatisfied dissatisfied life mix 39% 45% 10% 3% 3% 0% 0%

o 38% said the quality of life in the community has improved.

Community quality of life in Improved Stayed the same Worsened Not sure past 5 years 38% 38% 16% 8%

COMMUNITY PROFILE

Describing the Community

As revealed below, when participants were asked to provide 3 words or phrases to describe their community, all but four of the responses were positive. The number of similar responses is indicated in brackets after the response. According to residents, Brockville is a friendly and attractive place. Residents also value the heritage and historical aspects of the community, and they feel safe there.

friendly, welcoming (10) beautiful, scenic, attractive (9) safe (9) historic, heritage (7) bustling, busy , active, involved (5) pride, sense of community (4) generous, caring (4)

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 10 -

conservative (4) charming (3) resilient (2) resistant to change(2) resourceful, creative (2) huge potential stable strong character small great summer recreation diamond in the rough strategically located divisive high quality of life primarily mono culture diverse sedate economically building comfortable clean non congested embraces change competitive leverages waterfront location many shopping facilities old community riches in flux industrially challenged connected traditional resort setting social services fun poverty stagnant - limited manufacturing camaraderie jobs peaceful

Community Strengths/Assets

When respondents were asked to name three strengths of their community, the river and the location close to larger centres were the most common responses. Economic diversity and the quality of the people themselves got a number of votes, as did cultural activities and the civic leadership.

St. Lawrence River and the Thousand Islands (13) Close to Montreal, Ottawa, Toronto etc. (13) location on the water (5) diversified economically (4) volunteers and community leaders (4) people (4) cultural activities (3) good civic leadership (3) safety (3) small size (2) ability to adapt, resilience (2) generous, helpful (2) well maintained clean community (2) beautiful scenery, environment (2) location for manufacturing and tourism

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 11 -

strong manufacturing base nicest downtown in the region education people welcoming and accommodating cost of living history of community and business well balanced economy and institutions access to services - health and education quality of life excellent place to raise a young family comfortable size St. Lawrence College heritage buildings commitment of many to community improvement ideas/initiatives improvements being made

Directions for improvement

When the respondents were asked for suggestions to improve the community, downtown revitalization and development were the most common responses. Respondents called for mixed use in the downtown including residential, and they wanted it made more vibrant and tourist-friendly. More jobs, and economic development in general, were also called for by many people.

downtown revitalization and development (10) economic development, business attraction including opportunities for youth (7) more jobs and diversification of jobs (7) waterfront development (6) strategic planning, priority setting (5) tourism development (5) more industry (4) more doctors, more medical services (3) strong leadership, visionary leadership (3) youth facilities, retention of youth (2) more cooperative, collaborative approach (2) more residents (2) development of institutions that are resistant to economic cycles or regional trends five-star restaurant willingness to take on the nay-sayers and push the strategic agenda to develop the historic theme. a more active and efficient Downtown Business Association better transportation services for youth and lower income families entertainment services for youth larger government/institutional base to balance manufacturing base. open public areas to more vibrant uses, vendor stands, music in open spaces

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 12 -

community is polarized (some positive, some negative) on growth that happens health care - limited availability people more receptive to change and be flexible new people in community with influence and capital cooperation of the service groups cooperation with other municipalities attitude towards progress more support from community for local business, initiatives sports community involvement larger tax base emphasize to greater extent positives such as heritage welfare greater provincial awareness more cultural experiences poverty (Perth Street area) young mothers- perhaps education and knowledge better parking less conservative; appealing to younger generation.

Reasons for Residence

The proximity of family and friends play a large part in the respondents’ reasons for living in Brockville, followed by the river and the small-town atmosphere.

family (9) the St. Lawrence River and the 1000 Islands (6) small town atmosphere with many amenities (5) friends (5) safe (3) job and job opportunities (3) quality of life (3) recreation facilities (2) no pollution, clean (2) comfortable place to live and raise children (3) good, caring people (2) strong manufacturing base good schools business/location community pride/spirit.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 13 -

BROCKVILLE SECTION SCORES

The questionnaire filled out by the 32 Brockville participants was divided into the nine sections shown on the graph below. Brockville’s highest scoring sections were Arts, Heritage, and Culture (score: 79.5 out of 100), and Life-long Learning (79.3). All other sections scored above mid-range, with the lowest being Sense of Community (64.1).

Brockville Scores and Four-Community Averages

100.0

90.0

79.3 79.5 80.0 77.3 74.9 71.3 70.0 67.4 67.0 67.0 65.6 68.8 69.3 64.1 67.0 65.8 64.1 63.5 60.0 62.6 60.1 59.8

53.9 Brockville 50.0 Score 4-Community Average 40.0

30.0

20.0

10.0

0.0 Personal and Leadership, Community Lifelong Arts Heritage, Sense of Physical All Sections Economic Wellness Teamwork, Environment Entrepreneurs Learning Culture Community Space Average Security Networking hip

Brockville 67.4 79.3 67.0 67.0 74.9 79.5 64.1 65.6 77.3 71.3 4-Community Average 62.6 68.8 60.1 59.8 67.0 69.3 64.1 53.9 65.8 63.5

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 14 -

A radial graph, shown below, is another visual tool to contrast Brockville section scores with the 4-community average. The closer the scoring line is to the outside ring, the higher the score, and the greater the perception of community vitality.

Brockville Scores Compared to Average of Four Communities

Personal and Economic Security 100.0 All Sections Average Lifelong Learning Brockville

4-Community Average Physical Space Wellness

0.0

Community Entrepreneurship Leadership, Teamwork, Networking

Sense of Community Environment

Arts Heritage, Culture

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 15 -

Section 1: Personal and Economic Security

Important components of community vitality are adequate and diversified employment, a range of types of affordable housing, and personal safety.

For Brockville, the questions in the Personal and Economic Security section resulted in a score of 67.4 out of 100. As can been seen in the graph below, the questions on employment brought the overall score for this section down considerably, for Brockville and all other communities.

Personal and Economic Security-- Brockville Scores and All- Community Averages

100.0

Brockville 90.0 All-Community Average

80.0 76.9 76.6 72.8 73.9

70.0

60.0

48.7 50.0 Scores

40.0 33.6

30.0

20.0

10.0

0.0 Housing Employment Safety

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 16 -

PERSONAL AND ECONOMIC SECURITY

I 4- % Indicator question Score Community Indicator area out of 100 Difference Average

1a. Local middle-income earners can 82.0 73.0 12.4 afford to buy a house in this Housing community.

1b. Homelessness is not a problem 71.8 72.7 -1.3 here.

1c. Those with skills and education can find a well-paying job in the 53.1 33.5 58.4 community.

1d. There are adequate job Employment 43.0 31.0 38.6 opportunities for young people age 15- 24 in the community.

1e. The community is not dependent on a small number of employers. 50.0 36.5 37.0

1f. The community is a safe place to 89.8 87.0 3.3 live.

1g. Car, home, and business break-ins are not a big problem in the 81.3 74.3 9.3 community.

Safety 1h. Women consider it safe to walk 67.5 79.1 -14.7 alone downtown at night.

1i. There are effective & successful crisis intervention programs such as 67.9 55.2 22.9 crisis lines and affordable counselling services.

Section Score 67.4 60.3 11.7

In Personal and Economic Security, Brockville scored 11.7% higher than the average of the four communities.

Highest scoring questions:

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 17 -

o 1f. The community is a safe place to live (89.8) o 1a. Local middle-income earners can afford to buy a house in this community (82).

Lowest scoring questions:

o 1e. The community is not dependent on a small number of employers (50). o 1d. There are adequate job opportunities for young people age 15-24 in the community (43).

The distribution of levels of agreement or disagreement for each question further helps us understand the responses. In the graph below, the percentage of people in agreement or disagreement with each question is shown by the length of colours and patterns in the bar.

Note that the black section in each bar indicates neither agree nor disagree, and all of the positive responses are to the left of that section, and the negative responses and don't know responses appear to the right. Central placement of the dark neither agree nor disagree segment (discounting the don't know segment) indicates a question on which there is a polarized response. For example, in Personal and Economic Security, two questions show a degree of polarization in Brockville:

o 1c. Those with skills and education can find a well-paying job in the community. o 1e. The community is not dependent on a small number of employers.

Also important are the number of don't know responses. A large number of them may signal a "blind spot" in the community's awareness of a particular component of community vitality. For example, in Personal and Economic Security, the only notable percentage of don't know responses was for one for one question:

o 1i. There are effective & successful crisis intervention programs such as crisis lines and affordable counselling services.

The graph on the next page shows the distribution of answers for each question.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 18 -

Personal and Economic Security-- Distribution of Responses

Percent of Responses 0% 20% 40% 60% 80% 100%

1c Completely Agree

Somew hat agree 1d Neither A gree Nor Disagree Somew hat Disagree

1e Completely Disagree

Don't know Question Number 1f

Written Comments

For each of the nine sections of the questionnaire, respondents were asked to give written answers to two questions: what are the greatest strengths of your community, and what areas are in greatest need of improvement?

In the following lists, the most common responses are listed first, with the number of responses in parentheses after each item.

Personal and Economic Security--Strengths

o Low crime rate, community policing, citizens watch out for each other, respect for property, bike cops, progressive police (9) o Business oriented, entrepreneurial, adaptable (8) o Location attracts industry and retirees (6) o Employers who remain, and recovery after closures (3) o Attractiveness of high quality of life

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 19 -

o There are a lot of cases where people who are "simple" are protected and taken care of by everyone and not taken advantage of o Youth Centre in downtown core o Available education through high school and St. Lawrence College. o Good medical facilities o Size of community o Affordability o Designated by World Health Organization as "safe community"" o Generosity o Volunteerism o Open competitive market o Small enough that people know one another o Health care o Shared "decency" values of the vast majority of residents o I feel that although we do not meet the definition of "small" community, it feels small, and that breeds a certain feeling of safety and security.

Personal and Economic Security—Improvements

o Economic development, solicit new companies, business innovation, new business strategies (10) o More well-paying jobs, especially for younger people (5) o Education and skills training (2) o Higher density and increased tax base without increased sprawl and expenses so that taxes are better able to provide needed services o Improve local tourism o Keep commercial and industrial taxes below Ontario average to be competitive o Provide education/business coop to keep youth in community. o Lobby to see EODP continue to provide support and investment to new initiatives in the private and public sector. o Place of Excellence in another area other than manufacturing due to volatility o Try to develop St. Lawrence River potential o Government investment in new business - business growth, exporting and training of the workforce o Affordability of housing for marginal folk o For young women, women of any age, courses in personal safety. YMCAs in other cities have offered these. o Sports and social skills for youth o Maintain status quo o Implement plan for downtown restoration and development o Put more money and emphasis on the smaller stores, and employers as opposed to the larger ones. With more viable options for employment for young people the threat of violence and crime do go down

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 20 -

Section 2: Life-Long Learning

A spirit of life-long learning and a hunger for knowledge and wisdom pervade a vital community. There is a variety of modes of learning for all age groups.

Life-long Learning-- Brockville Scores and All-Community Averages

100.0

Brockville 90.0 86.3 All-Community Average 79.4 80.0

68.7 70.0 65.2 63.3 61.1 60.0

50.0

40.0

30.0

20.0

10.0

0.0 Attitudes Access Collaboration

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 21 -

LIFE-LONG LEARNING

4- Indicator question Score Community Difference Indicator area out of 100 Average

2a. Citizens are motivated to 60.9 53.5 13.9 learn new skills and develop Attitudes existing ones. toward learning 2f. Citizens are interested in 76.6 73.1 4.7 national and international news and public affairs.

2b. Citizens have access to a 85.5 58.9 45.2 variety of learning modes: online, college, distance, etc.

Access to 2d. There are good schools for 86.3 68.8 25.4 learning our children in the community.

2g. There is adequate access to 87.1 68.3 27.6 high speed internet for business, educational and other purposes.

2c. Businesses and educational institutions collaborate to train 75.8 49.7 52.6 Community for the employment skills collaboration needed by the community. for learning 2e. Parents are welcome in the 83.1 72.5 14.5 schools and the schools are involved in the community.

Section Score 79.3 63.5 24.8

For Life-Long Learning, Brockville's score was 24.8% higher than the 4- community average.

Highest scoring questions:

o 2g. There is adequate access to high speed internet for business, educational and other purposes (87.1) o 2b. Citizens have access to a variety of learning modes: on-line, college, distance, etc (85.5)

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 22 -

Lowest scoring questions:

o 2c. Businesses and educational institutions collaborate to train for the employment skills needed by the community (75.8). o 2a. Citizens are motivated to learn new skills and develop existing ones (60.9).

Life-long Learning-- Disribution of Responses

Percent of Responses 0% 20% 40% 60% 80% 100%

2c Completely Agree

Somewhat agree

Neither Agree Nor 2d Disagree Somewhat Disagree

Completely Disagree Question Number 2e Don't know

Written Comments

Life Long Learning-- Strengths

o St Lawrence College (21) o Library (4) o Fine, committed teachers o One hour from Queens in Kingston, Carleton and Ottawa U in Ottawa and St. Lawrence University in Potsdam, NY o I don't think St. Lawrence College is doing a very good job in Business and Technical areas. We are not strong in life long learning

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 23 -

o Although there is a college in the city, too few citizens and businesses pursue lifelong learning. There needs to be affordable, accessible and adaptive teaching developed, perhaps incentives as well ($) o School system offers good choices and programs (e.g. TISS, BCI, Catholic, French) and quality is good o Canada's first senior portal in Brockville to encourage seniors' access to internet. o Local organizations o The availability of community college and University (Ottawa, Kingston) o Other institutions that are specific - ie Yacht club for sailing, Museum, Fulford Place, YMCA o Good school system o Good schools (variety) o High speed internet and central location to many Colleges and Universities (both US and Canada) o Range of formal education facilities and interconnection with business o Access to internet services o We have many outlets for learning, many educational programs for children as well, many groups and activities to be involved in. o Learning centres

Life- long Learning-- Improvements

o More promotion and awareness of life long learning (8) o Increase financial support of St. Lawrence College (2) o Make learning opportunities more affordable, more accessible (2) o Develop a university here either via St Lawrence College or finding an alternative route o Increase budget for library for outreach programs o Strategic alliances between local business and industries and regional universities o Connectivity to educational institutions through partnerships with the local college o Get universities and Algonquin College to start outreach programs o Increase learning opportunities. o Decrease prices or provide $ incentives o Communication to all citizens the availability both locally and provincially of learning opportunities available now on line o Development of more arts and cultural exchanges o International linkages with key centres of learning o Increased collaboration between private and public sector to deliver life-long learning opportunities (ie BrockTel model) o Development of major recreation - learning centre. ie health-wellness, fitness- education o Mini-U campus o Maintain status quo o Continue with program o Take courses o Economic Development Office can post trends and future needs (skills and education) for local and potential new businesses

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 24 -

Section 3: Wellness

Community vitality is characterized by citizens taking responsibility for their own health, supported by adequate health facilities. The leadership of the community actively encourages fitness, wellness, and prevention.

Wellness-- Brockville Scores and All-Community Averages

100.0 Brockville 90.0 All-Community Average

80.0

67.6 70.0 65.4 66.1 62.5

60.0 53.6 51.8 50.0

40.0

30.0

20.0

10.0

0.0 Attitudes Services Collaboration

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 25 -

WELLNESS

4- % Indicator question Score Community Indicator area out of 100 Difference Average

3a. Citizens are committed to 64.8 60.5 7.2 wellness, fitness and healthy lifestyles.

3c. You see many active, healthy- 78.9 67.0 17.8 Attitudes looking seniors in this community.

3k. The community is supportive of 62.9 58.5 7.6 its least fortunate citizens.

3l. Most people in my community 63.7 65.4 -2.6 are happy.

3b. A good recreation facility with a gym, fitness centre, and a 83.6 32.1 160.0 swimming pool is accessible and affordable

3e. A high-quality health care facility 75.8 71.4 6.1 is accessible.

3f. There are enough doctors, 32.0 44.0 -27.2 nurses, and other health professionals.

3g. There is a diversity of Facilities and alternative health care available (eg services chiropractors, naturopaths, 68.8 57.7 19.2 acupuncturists, massage therapists, etc)

3i. The community deals with drug and alcohol issues with effective and accessible education, 60.0 44.3 35.6 counselling and intervention programs.

3m. There is effective, accessible 72.6 62.4 16.4 pre-natal and post-natal education and counselling.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 26 -

3d. Healthy food is available in school 64.3 49.8 29.0 cafeterias and vending machines.

3h. There are opportunities for inclusion and support for the mentally 71.0 57.5 23.4 Community and physically disabled. collaboration

3j. For newcomers to the community and those who wish to, there are meaningful opportunities to get 72.7 65.4 11.1 involved and make a difference in the community.

Section Score 67 56.6 19.2

For the Wellness indicators, Brockville scored 19.2% higher than the 4- community average.

Highest scores: o 3b. A good recreation facility with a gym, fitness centre, and a swimming pool is accessible and affordable (83.6). o 3c. You see many active, healthy-looking seniors in this community (78.9). Lowest scores: o 3f. There are enough doctors, nurses, and other health professionals (32). o 3i. The community deals with drug and alcohol issues with effective and accessible education, counselling and intervention programs (60).

Significant numbers of don’t know responses:

o 3d. Healthy food is available in school cafeterias and vending machines (34%) o 3m. There is effective, accessible pre-natal and post-natal education and counselling (34%).

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 27 -

Wellness-- Distribution of Responses

Percent of Responses 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

3d Completely Agree 3e

3f Somewhat agree

3g Neither Agree Nor Disagree 3h Somewhat Disagree Question Number 3i Completely Disagree

3j Don't know

Written Comments

Wellness-- Strengths

o Diversity of care including hospitals, seniors homes and long term facilities (17) o Availability of a diversity of recreational and fitness resources, indoor and outdoor (11) o The people with the money and with the means are very much into wellness and health, but the ones that do not, are very unhealthy and seem to not have knowledge of a healthy existence o Private Retirement Homes o Links with all agencies in the community provide services to all in need. o It is a "small town" in so far as it is a tight knit community and this results in a higher degree of 'caring' and compassion not only in health care settings but throughout the city. o Access to Ottawa and Kingston to get Health Care that Brockville doesn't offer o Generally health and well being is strongly valued. o While the majority of seniors may have migrated here, this is seen as a great place to live (and end your life!) o High rate per capita of green belt, parkland and access to waterfront trails

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 28 -

o YMCA o Nutrition programs o There are some recreation facilities but high cost

Wellness-- Improvements

o More doctors (12) o More medical equipment (4) o Educate children and adults on the importance of fitness and how it affects health (3) o We already exceed most community standards for wellness o Develop a physician recruitment program to entice new physicians and retain them. o Better promotion of fitness to increase participation at all levels in the community o More procedures offered locally o Higher degree of coordination or providing access to transportation to medical services not located here o A better run hospital o More nurses o Weekend clinic beyond ER o Further bans on cigarette smoking o Better emergency room coverage at hospital o Strong development of alternative medicine and self-care o Educating citizens as to the benefits of a healthy lifestyle o Collaboration o Put all under one roof - one stop shopping o Eliminate duplication o Cooperative effort (among municipalities and local groups) for physician recruitment o Maintain status quo o More physicians committed to primary health care reform o Get more people to become active in sport and recreational programs. This is especially the case for our seniors. o Our community tries to ignore the ones that need the help, no one wants to see the drugs, the alcohol and the mental issues that are a very big issue here

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 29 -

Section 4: Leadership, Teamwork, and Networking

In a vital community, the formal and informal leadership encourages discussion, participation, and new ideas in public affairs and in business. There is an energetic flow of ideas and opinions, and there are many active groups.

Leadership, Teamwork, and Networking-- Brockville Scores and All-Community Averages

100

Brockville 90 All-Community Average

80 70.3 70 66.6 62.5 59.3 60 56.5 52.3 50

0 Attitudes Communication Opportunities

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 30 -

4. LEADERSHIP, TEAMWORK, AND NETWORKING

4- Score % out of Community Indicator area Difference Indicator question 100 Average

4a. This town believes in itself. We think that with enough 70.3 61.8 13.7 support, we can do anything

4f. There is a good balance between new ideas and a 62.1 57.5 7.9 respect for tradition and history. Attitudes

4k. Cooperative and joint 74.2 62.0 19.6 community initiatives are encouraged and respected.

4m. This community cooperates 59.7 56.2 6.2 with its neighbouring communities.

4b. On divisive community issues, there is civilized debate, 68.8 47.9 43.4 a good flow of information, and inclusive, respectful consultation.

4d. Citizens and local government have an active 64.1 49.0 30.7 dialogue. Citizens feel welcome Communication to participate in local government processes and decisions.

4h. Youth & seniors are heard 54.8 49.7 10.3 and truly count in community decision- making.

4i. Groups with similar interests 62.5 62.9 -0.6 form alliances and co-operate to achieve goals.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 31 -

4c. Council represents a diversity of 62.1 52.3 18.8 the community’s citizens.

4e. There is a development plan for the community. The community 63.3 42.1 50.5 follows it, and it is updated periodically.

4g. There are opportunities to develop 71.0 63.5 11.8 volunteers and emerging leaders. Opportunities for Leadership Development 4j. There is a pool of talented leaders with diverse skills, cultural 78.9 70.0 12.8 experiences and backgrounds who are available for leading community initiatives.

4l. Community values and unique 70.3 53.6 31.2 qualities are articulated and given consideration in community planning.

4n. It is easy to find volunteers for 76.6 57.4 33.4 community projects.

67 56.1 19.4 Section score

For the Leadership, Teamwork, and Networking indicators, Brockville scored 19.4% higher than the 4-community average.

Highest scores: o 4j. There is a pool of talented leaders with diverse skills, cultural experiences and backgrounds who are available for leading community initiatives (78.9). o 4n. It is easy to find volunteers for community projects. (76.6).

Lowest scores: o 4h. Youth & seniors are heard and truly count in community decision- making (54.8). o 4m. This community cooperates with its neighbouring communities (59.7).

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 32 -

Leadership, Teamwork, and Networking-- Distribution of Responses

Percent of Responses 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Completely Agree 4f Somewhat agree 4g Neither Agree Nor 4h Disagree Somewhat Disagree

Question Number 4i Completely Disagree

Written Questions

Leadership, Teamwork, and Networking-- Strengths

o Quality and quantity of volunteers (9) o Competent, committed leaders (7) o Community small enough for people to create effective networks (3) o Strong community networks, small community where people often interact on many levels (3) o Previously, Council maintained and supported advisory committees of citizens, and this was a great strength. It is currently uncertain whether the new Council will take a similarly open approach. o Community has many professionals involved in numerous service clubs-- There is continual cross networking o Excellent networks but not always best at teamwork. Organizations often want the "glory".

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 33 -

o Strong economic development office o High degree of success and opportunities for networking o Easily mobilizes o High ratio per capita of fund raising capacity used often by province as model o Good people with Brockville's best interests in mind in council right now o Chamber of Commerce o Generosity o Leadership etc always seems to rely on the same people. What happens after them is a question o Diversified public knowledge base and talents o Strong Chamber, UNI and Ad & Sales o Strong Job Connect programs for youth

Leadership, Teamwork, and Networking-- Improvements

o Action needed after many studies, consultations, and assessments (4) o To ensure the public is well aware of the needs and how they can be of service o We have to bring some older and some well established people to thinking of the future and accepting change that will impact their comfortable routines o Develop specific and tangible projects that bring diverse partners together to work on a common goal and provide them with enough $ to get the job done! o How to help the broader community embrace change, they may want economic development, but don't want anything to change, there are give and takes o More balance demographically on leadership o Increase turnover of leaders for new ideas o Encourage our youth to get involved in leadership o Take a world view look at the big picture o More open to strangers o Most important step: Commit to something and do it! o Need to get more people involved o The "squeaky wheels" never try to help o Sports and youth activities o Maintain status quo o Venues for debate o Workshops for leadership skills o Encourage volunteer building in young adults o Mentorship programs needed to place leaders of tomorrow within the small pool of leaders in positions o Our community is run by people that have the money to influence people. Seeing as a large portion of our community comes from people with a low income, we need that voice to be recognized.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 34 -

Section 5: Environment

A healthy environment is an essential underpinning of community vitality.

Environment-- Brockville Scores and All-Community Averages

100

90 Brockville 84.3 All-Community Average 81.1 80

71.6 72.8 72.3 70 62.8

0 Attitudes Air and Water Quality Initiatives

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 35 -

ENVIRONMENT

4- Score % Indicator Indicator question out of Community Difference Area 100 Average

5a. For people in this community, the 68.8 68.9 -0.3 integrity of the environment is a priority.

5b. There are opportunities for people with differing opinions to have 63.3 57.8 9.5 Attitudes constructive discussions about the environment.

5c. There is at least one person on the municipal council who regularly 82.7 61.9 33.5 advocates on behalf of local environmental integrity.

83.6 86.9 -3.8 Air and 5e. The air is clean. Water Quality 5f. The drinking water is clean and it 85.0 75.3 13.0 tastes good.

5d. Local government actively supports the reduction of domestic and industrial 79.7 74.7 6.7 waste through recycling and other means.

5g. There is good public transit within 67.2 28.0 139.6 the community, with bus shelters and Initiatives convenient schedules and routes.

5h. The community considers 69.4 54.9 26.6 environmental sustainability in its community planning.

5i. Wetlands and other sensitive areas 75.0 59.3 26.6 are protected from residential and industrial development.

5j. Citizens have access to nutritious and safe food that is produced in ways 73.9 n/a n/a that are environmentally and socially responsible.

74.9 63.1 18.7

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 36 -

Section score

For the Environment indicators, Brockville scored 18.7% higher than the 4- community average.

Highest scores: o 5f. The drinking water is clean and it tastes good (85.0). o 5e. The air is clean (83.6).

Lowest scores: o 5b.There are opportunities for people with differing opinions to have constructive discussions about the environment (63.3). o 5g. There is good public transit within the community, with bus shelters and convenient schedules and routes (67.2).

Significant numbers of don’t know responses:

o 5c. There is at least one person on the municipal council who regularly advocates on behalf of local environmental integrity.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 37 -

Environment-- Distribution of Responses

Percent of Responses 0% 20% 40% 60% 80% 100%

5d Completely Agree

Somewhat agree 5e Neither Agree Nor Disagree 5f Somewhat Disagree

Question Number Completely Disagree 5g

Written Comments

Environment—Strengths

o Beauty and cleanliness of natural landscape, parks, river, green space (10) o Recycling (7) o Clean up days in spring and fall (2) o Quality of air (2) o Proximity to the Biosphere Reserve o Opportunity to correct past mistakes o Size lends itself to less reliance on car o Clean and concerned o Willingness to try to meet environmental objectives o We have areas that are considered environmentally friendly, we have programs that teach others about this o Stop littering

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 38 -

o Has been responsible environmentally for some time, river location has made the environment a topic of discussion for....ever o We care about the environment

Environment-- Improvement

o Secondary treatment of waste (3) o Alternative waste disposal to energy system to stop landfill o Dump plastic bags. o Better enforcement of landowner and property owner standards and by-laws o Develop and encourage products that are bio-diversified o Promote in a positive and upbeat manner that the Biosphere Reserve and environmentalists are positive forces and good for Brockville. o Brockville needs to be more proactive in this area to do more than offset end impact of economic development. o Protect the St. Lawrence River via up to date pollution plant o Put strict guidelines and penalties on polluters o Meet with the neighboring municipalities to develop long term plan o Make downtown pedestrian-friendly o Educate citizens re: smoking and littering o Education with local initiatives that the citizens could participate in o Monitor industrial pollution/waste o Maintain status quo o Educate and encourage alternatives to oil consumption of all types o Improved transit o Rewards for recycling programs o Continue on with the recycling programs

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 39 -

Section 6: Arts, Heritage, and Culture

In a vital community there are galleries, concerts, and celebrations. The built environment is beautiful and pedestrian-friendly, with an unhurried, neighbourly feeling. There are many people working in cultural and creative occupations.

Arts, Heritage, and Culture was Brockville's highest scoring section, with an overall score of 79.5, making this a significant area of strength.

Arts, Culture, and Heritage

100

Brockville 90 All-Community Average

80.5 80.9 80 76

70 66.8 64.6 61.2 60

0 Attitudes Venues Environment

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 40 -

ARTS, HERITAGE, AND CULTURE

4- % Score Community Indicator area out of 100 Difference Indicator question Average

6a. We celebrate the arts and 83.6 72.6 15.1 support local artists.

6e.There are numerous opportunities, in and out of school, 84.4 55.6 51.8 Attitudes for children to learn the arts (dance classes, etc.)

6h.We are aware of and celebrate 79.0 65.5 20.5 local history.

6c.There are numerous opportunities to see local live 78.9 59.5 32.7 theatre, and live music in a variety of genres: (classical, folk, hip-hop, choral, jazz, etc.)

6d.There is a pleasant and inviting venue for theatre and other special 93.0 53.2 74.6 Venues events that is open to people of all ages.

6f.There are adequate opportunities and venues for local artists and 73.4 59.6 23.2 craftspeople to display and sell their work.

6i.The library is valued by the 78.2 72.8 7.4 community.

6b.The community has adequate displays of public art: sculptures, 71.9 51.7 39.0 murals, etc. Cultural environment 6g.We have at least one public 79.0 77.5 2.0 festival that generates a feeling of magic and excitement.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 41 -

6j.The community has a distinct culture and heritage that is appreciated by the 73.4 67.9 8.2 community.

6k.The community has a distinct culture and heritage that is appreciated by 79.7 70.2 13.6 visitors to the community.

Section score 79.5 70.2 13.2

Brockville's overall score in Arts, Culture, and Heritage was 13.2% above the three-community average.

Highest scoring questions:

o 6d.There is a pleasant and inviting venue for theatre and other special events that is open to people of all ages (93). o 6e.There are numerous opportunities, in and out of school, for children to learn the arts (dance classes, etc.) (84.4).

Lowest Scoring Questions:

o 6b.The community has adequate displays of public art: sculptures, murals, etc (71.9). o 6f.There are adequate opportunities and venues for local artists and craftspeople to display and sell their work (73.4).

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 42 -

Arts, Heritage, and Culture-- Distribution of Responses Percent of Responses 0% 20% 40% 60% 80% 100%

Completely Agree 6e Somewhat agree

6f Neither Agree Nor Disagree Somewhat Disagree

Question Number Question 6g Completely Disagree

Don't know 6h

Written Comments

Arts, Heritage, and Culture—Strengths

o The Brockville Arts Centre (13) o Heritage values (9) o Strong arts community and traditions, opportunities and support (8) o Music and performing arts at St. Lawrence College (2) o We are the oldest community in Upper Canada...est 1832 o Nicest downtown in the 1000 Islands o We should market our city to other areas more o Good local instruction o Opportunity for participation in theatre

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 43 -

o Music festival o Good balance of past and present o Volunteers that are committed

Arts, Heritage, and Culture-- Improvements

o Funding for more external marketing of arts and heritage (5) o Restore the Brockville Arts Centre (3) o Structure affordable additional events for youth and young adults o Promote our local Forts and Cultural Festivals more o Greater awareness in primary schools o More field trips to heritage and cultural attractions o Organize more festivals-- the arts feeds on success o Fund more cultural activities, provide more public locations to display art, to hold artistic or cultural events, marketing of the arts and cultural activities o We don't support local arts, we let the St. Lawrence Stage Co. fold. We stopped supporting local festivals and events. Need a change in attitude toward culture! o More learning opportunities for children, youth (library, community programs). How do we grow them! o Put this back in school curriculum o Increase, if possible, the use of the Museum o More venues to view arts o Increased funding o Keep it up and renew with some new ideas o Maintain status quo o Focus and promote heritage to a greater extent o More space for rehearsing as it is so expensive to use Arts Centre o Ensure a long term strategy is in place for our cultural facilities maintenance o A true celebration of the River! o People are only able to participate if they have the money!

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 44 -

Section 7: Sense of Community

A vital community has a diversity of types of people: ages, occupations, races, and languages. They talk to each other, and there is a strong sense of belonging.

This was Brockville’s lowest scoring section, with an overall score of 64.1.

Sense of Community-- Brockville Scores and All-Community Averages

100 Brockville All-Community Average 90

70.1 68.8 69.8 70

60 55.3 52 52.6 50

0 Attitudes Trust Attractiveness to Outsiders

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 45 -

SENSE OF COMMUNITY

4- % Indicator question Score Community Indicator area out of 100 Difference Average

7a. Citizens are committed to this 82.0 79.0 3.8 community—they have a strong sense that they belong here.

7f. Residents are proud of this 74.2 67.3 10.3 community. They are always promoting it to outsiders.

7g. We have identified something 62.5 56.1 11.4 Attitudes positive that is unique to this community, and we promote it well.

7h.Local newspapers, newsletters, 62.1 58.3 6.5 community websites, etc. are hungrily devoured and discussed.

7l. In general, there is a high level of 63.3 71.3 -11.3 trust between individuals in the community.

7b. Most people know the 83.9 89.2 -6.0 individuals in at least three neighbouring households by name.

7j. Citizens greet people on the street, regardless of whether 66.4 63.1 5.2 they know them. Neighbourliness and trust 7k. This community has an 64.8 63.5 2.2 optimistic spirit.

7m. In general, there is a high level of trust between groups in the 64.1 64.8 -1.1 community.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 46 -

7d. Highly educated people want to 55.2 64.8 -14.8 move here from other places.

7e. Young adults age 25-34 consider 36.2 45.8 -20.9 the community to be a desirable place to live. Attractiveness to outsiders 7i. There is a variety of positive, challenging, and active things 50.0 41.8 19.8 for young people to do in the community (recreation, sports, culture, entertainment)

7c. Newcomers are welcome in the 68.8 68.9 -0.3 community.

64.1 64.1 0% Section Score

Brockville's overall score in Sense of Community was the same as the four- community average.

Highest scoring questions:

o 7b. Most people know the individuals in at least three neighbouring households by name (83.9). o 7a. Citizens are committed to this community—they have a strong sense that they belong here (82).

Lowest Scoring Questions:

o 7e. Young adults age 25-34 consider the community to be a desirable place to live (36.2). o 7i. There is a variety of positive, challenging, and active things for young people to do in the community (recreation, sports, culture, entertainment) (50).

Polarized Responses:

o 7d. Highly educated people want to move here from other places. o 7g. We have identified something positive that is unique to this community, and we promote it well. o 7h.Local newspapers, newsletters, community websites, etc. are hungrily devoured and discussed.

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 47 -

Sense of Community-- Distribution of Responses

Percent of Responses 0% 20% 40% 60% 80% 100%

7e Completely Agree 7f Somewhat agree

7g Neither Agree Nor Disagree Somewhat Disagree 7h

Question Number Question Completely Disagree 7i Don't know

Written Comments

Sense of Community—Strengths

o Strong community organizations, leaders, and volunteers (6) o Pride in living in Brockville (5) o Friendly (3) o Small, so people know each other (2) o Sports teams and venues (2) o There is general agreement that the community has a wealth of untapped potential for residential development, tourism, and the growth of business, industry and governmental services. o Our willingness to adapt and support change o People care about each other o Community fund raising projects have always been successful

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 48 -

o People who live here are either from the area or found the area as a retirement and finds there to be lots to be offered o Too often citizens do not want to share their city with visitors, outsiders, etc. o Sense of place and connection o History, many residents are life long or several generations of Brockville citizens o The inherent desire for the citizens to make Brockville a good place to live o Generosity as a group o Small size or population with room to grow

Sense of Community-- Improvements

o Quarterly town hall meetings. o Motivated citizens are often frustrated by the lack of leadership and "waffling" on issues. o More cultural festivals supporting our heritage o More free community events in our waterfront parks o Organization of the month - promotion with local media sponsors o To improve the community for young adults to want to remain-- many find it difficult to meet people and find something to do o Communicate events to ensure people think it is dynamic and attracts outsiders and visitors o Have a community newspaper that evokes a positive attitude - right now it does not o Diversity is a big opportunity but difficult-- better connect the people that live here to drive trust and help retain/attract youth. o An improved ice rink o Sports venues o Major activities/new festivals o More people need to get involved in our community o Small successes on a new initiative to build community confidence o Become racially tolerant and inclusive o Get more people to take pride o Promote more positive attitudes o Older population is resistant to change and innovation o Keep it up o Maintain status quo o Focus strengths such as heritage and promote involving all residents o Development of a new strategic plan utilizing a well understood, inclusive process o Promote region to those 25-34 years of age o Brockvillians do not welcome outsiders well warmly... especially those from other countries

Brockville, Ont. Phase 1 Report Community Vitality Initiative (CVI) © June 2007 CIEL www.theCIEL.com

- 49 -

Section 8: Community Entrepreneurship and Innovation

A vital community supports entrepreneurs and is looking strategically for opportunities. New ideas are encouraged.

Community Entrepreneurship-- Brockville Scores and All-Community Averages

100

90 Brockville All-Community Average

69.7 70 65.8

60 56.9 53.2 54.1

50 44.3

0 Attitudes Opportunities Marketing

- 50 -

COMMUNITY ENTREPRENEURSHIP AND INNOVATION

4- % Indicator question Score Community Indicator area out of 100 Difference Average

8a.Innovation is valued and recognized in the community 69.4 57.8 19.9

8b.The community is capable of identifying and acting upon new, 59.4 48.6 22.2 unconventional or changing business opportunities.

Attitudes 8i. Entrepreneurial ventures and business creation are encouraged 72.5 52.6 37.8 and supported by citizens and local governments.

8j. People prefer to purchase 62.1 53.8 15.5 local products & services before those from out of the area.

8c. There are formal and informal forums (conferences, workshops, 64.7 41.7 55.2 meetings) on business innovation, technology and technology applications.

8d. Business capital is available to anyone committed to a venture 66.1 49.5 33.5 with market support and a good business plan.

8h. There are a variety of business training opportunities 74.1 45.5 62.8 Opportunities and information resources available locally for those wishing to start a business.

8k. A pool of motivated 69.2 51.0 35.5 employees is available to meet business needs.

8l. A pool of skilled employees is 64.2 43.0 49.1 available to meet business needs.

8m. There are adequate 80.2 48.5 65.2 opportunities (informal & formal)

- 51 -

where business people and entrepreneurs can network with each other.

8e. People travel away from the 65.8 54.7 20.3 community and bring new ideas back.

Marketing to 8f. Businesses in the the outside community/region market their 50.9 40.5 25.7 world products and services as a group.

8g. The community has a distinctive 54.0 37.5 44.1 or unique brand or marketing image.

65.6 48.1 36.3 Section Score

Brockville's overall score in Community Entrepreneurship and Innovation was 36.3% above the four-community average.

Highest scoring questions:

o 8m. There are adequate opportunities (informal & formal) where business people and entrepreneurs can network with each other (80.2). o 8h. There are a variety of business training opportunities and information resources available locally for those wishing to start a business (74.1).

Lowest Scoring Questions:

o 8f. Businesses in the community/region market their products and services as a group (50.9). o 8g. The community has a distinctive or unique brand or marketing image (54.0).

Polarized Responses:

o 8f. Businesses in the community/region market their products and services as a group o 8g. The community has a distinctive or unique brand or marketing image.

- 52 -

Community Entrepreneurship-- Distribution of Responses Percent of Responses 0% 20% 40% 60% 80% 100%

8e Completely Agree 8f Somewhat agree

8g Neither Agree Nor Disagree Somewhat Disagree 8h

Question Number Completely Disagree 8i Don't know

Written Responses Community Entrepreneurship-- Strengths

o Successful, established entrepreneurs, access to mentors and role models (6) o Strong Chamber of Commerce (3) o Economic Development Dept (3) o Opportunities to network (2) o Community Development Corporation (2) o Enterprise Centre (2) o Self employment program which educates and supports small business growth o Availability of local resources to assist o Funded and active small business enterprise centre o It hasn't got one o Substantial national and international business expertise resides in the community

- 53 -

o Underlying strength and capital of larger companies / plants / institutions in the community and the spin-offs supported by them o We have access, as this time, to EODP (Eastern Ontario Development Program) that can provide financial investment in Training, Infrastructure improvements, Access to Capital and Business Plans/Marketing Plans o Community leaders are open to innovation, maybe not broadly accepted o Access to Gov't at federal level o TICD - Tom Russell's office

Community Entrepreneurship-- Improvements

o Increase community entrepreneur support and training (3) o Support youth entrepreneurship (3) o Improve the overall business and growth climate o Civil servants, who have never "done it" have too much influence over how funds are administered and how, when, and to whom assistance is provided o Increase the level of tourism and therefore open up new and exciting avenues for entrepreneurship and expansion o Have all vested groups and organizations work TOGETHER so there is no duplication or competition for services o More promotion of the city as a great place to be o Increase private sector programs with investment in business - EODP o More opportunity to encourage local business and entrepreneurial activities o Money for more programming and communications o Green up! o More funding for business start up o Encourage and facilitate the retention/return of young adults o Promote locally o Need people more willing to support small business instead of saving a couple bucks at box stores o Keep it up and improve o Not too much in a city this size o Pursuit of successful incubator strategy o Very large gap between the more money business people and the lesser employees in attitude

- 54 -

Section 9: Physical Space

Community vitality includes a built environment that is beautiful and pedestrian-friendly, with an unhurried, neighbourly feeling.

Physical Space-- Brockville Scores and All-Community Averages

100

Brockville 90 86.7 All-Community Average

80 76.9 72 72.8

70 66.1

50 47.8

0 Attitudes Infrastructure Appearance

- 55 -

Section Score 77.3 60 28.8 PHYSICAL SPACE

4- Score % Indicator Indicator question out of Community Difference area 100 Average

9i. The community takes pride in 87.5 70.6 23.9 its heritage buildings. Attitudes

9j. Citizens take pride in their 85.9 74.0 16.2 homes and yards.

9a. There is good public transit to 41.4 22.4 85.2 neighbouring communities.

9d. It’s easy and safe to get 89.8 72.0 24.9 around by bicycle.

9g. A variety of real estate is available to accommodate Infrastructure business expansion, attraction or 79.0 49.0 61.3 creation (eg. light industry, office, downtown core)

9h. Infrastructure (telecommunications, roads, 81.3 48.1 69.1 transportation) is reliable, well maintained, and modern.

9b. The community is physically beautiful and distinctive: It does 87.5 72.1 21.3 not look like any other town in the area.

9c. The downtown is laid out in 71.1 66.5 6.9 such a way that most goods and Appearance services are accessible on foot. and design 9e. There are friendly public spaces where a variety of kinds of 89.8 74.2 21.1 people feel welcome: parks, squares, fountains, outdoor cafes, benches, playgrounds.

9f. There is a vibrant town centre 59.4 51.6 15.1 or community core.

- 56 -

Brockville's overall score in Physical Space was 28.8% above the four- community average.

Highest scoring questions:

o 9e. There are friendly public spaces where a variety of kinds of people feel welcome: parks, squares, fountains, outdoor cafes, benches, playgrounds (89.8). o 9b. The community is physically beautiful and distinctive: It does not look like any other town in the area (87.5). o 9i. The community takes pride in its heritage buildings (87.5).

Lowest Scoring Questions:

o 9a. There is good public transit to neighbouring communities (41). o 9f. There is a vibrant town centre or community core (59.4).

Polarized Responses:

o 9f. There is a vibrant town centre or community core.

- 57 -

Physical Space-- Distribution of Responses

Percent of Responses 0% 20% 40% 60% 80% 100%

9d Completely Agree

Somewhat agree 9e Neither Agree Nor Disagree 9f Somewhat Disagree

Question Number Completely Disagree 9g Don't know

Written Comments

Physical Space-- Strengths

o Parks, trails, green spaces, bike paths, waterfront access (15) o Abundant land ready for industrial or residential development (6) o Heritage downtown core (3) o Courthouse square (2) o A downtown core ripe for redevelopment o The harbour o Pride in historical aspects/buildings and the waterfront! o The river o City owned islands o Access to fishing and hunting o A variety of spaces available to the working people and private citizens

- 58 -

o Natural and newly created o Close to larger cities, train access

Physical Space-- Improvements

o Re-develop downtown/waterfront area core (8) o Cleaner streets (2) o More public washrooms (2) o Prepare a new and updated City Building Plan o Connect the north end with the waterfront better. Many students and youth do not have economical means of transportation to move them across town whether for business or pleasure o Need more clean office space or light manufacturing space o Allow and encourage outdoor activities in parks - cafes, concerts, increase the types of vendors at the market so it is not just a farmers market, allow busking, music in cafes, etc. o More parks in the North End o More trees in new home sub-divisions o More gathering spots! o Endowments for parks and green space enhancement o Prevent further development on the city's waterfront o Finish the walking/bike path o Provide more downtown public parking o City planning be open to all projects o Keep the heritage and bring in new ones as well o Maintain status quo o More infrastructure for sport and recreation

- 59 -

City of Brockville –Profile

Census Population Demographics 22000

• In 2006, the population of Brockville was 21750 21,957. 21500 • Brockville’s population grew by 2.7%, between 2001 and 2006, which is a reversal of a -1.7% decline that occurred 21250 between 1996 and 2001. 21000 1991 1996 2001 2006 Leeds and Source: 2006 Census Brockville Grenville Ontario Population Change 2001- 2006 2.7% 2.7% 6.6% • In 2001, Brockville has a lower percentage of foreign born population Foreign born (9%) compared to the province (27%). population 9% 8% 27% • In 2001, there were 6,120 families in Total families 6,120 28,945 Brockville, of these 17.5% were lone- Total lone- 17.5% parent families, compared to 8.2% parent families (1,075) 15.2% 8.2% provincially. Average number of persons in a census family 2.8 2.9 3 Population by Age Cohort

Source: 2001 and 2006 Census 35%

30%

25% • Brockville has a lower percentage of 20% youth (17%) compared to the province (20%). 15%

• 20% of Brockville’s population was 65 10% years old or older, compared to 13% 5% provincially. 0% Age 0-14 Age 15-24 Age 25-44 Age 45-64 Age 65 + Brockville Leeds and Grenville Ontario

Source: 2001 Census OMAFRA – Rural Community Development Branch 1

- 60 -

City of Brockville –Profile

Labour Force

Brockville Leeds and Ontario • In 2001, Brockville’s Grenville unemployment rate at 9.5% was higher than the provincial Labour Force 10,225 48,910 average of 6.1% in May 2001. Unemployed 970 3,115 • The labour force participation Unemployment Rate 9.5% 6.4% 6.1% rate in 2001 was significantly Employed Labour Force 9,255 45,795 lower in Brockville (58.2%), compared to the provincial Participation Rate 58.2% 63.4% 67.3% average (67.3%). Employment Growth 1996 to -7.7% -2.9% 12.5% 2001 • Between 1996 and 2001, Employment in Brockville Jobs located within the 13,970 34,730 declined by -7.7%, which was Municipality slower than provincial rate of Net export (-) or import of 4,535 -11,065 12.5%. labour • In 2001, the resident labour Source: 2001 Census force was 10,225, while there were 13,970 jobs in Brockville, meaning that 4,535 people commute into the municipality for work. Top 5 Industries by Jobs in Brockville (2001)

Location Sector Sectors (Standard Industrial # jobs # jobs Employ % Quotient Classification Classification) '96 '01 Growth Employ 2001 1996 - 2001 1.45 Manufacturing industries 4,435 3,570 25.89 -19.50% High Challenging 1.27 Retail trade industries 2,530 2,190 15.88 -13.44% High Challenging 1.23 Health and social service industries 1,825 1,685 12.22 -7.67% Med. Vulnerable Accommodation, food and beverage 1.29 service industries 1,115 1,185 8.59 6.28% High Promising 0.98 Educational service industries 885 925 6.71 4.52% Med. Vulnerable

Source: www.reddi.gov.on.ca ; Census 1996 & 2001.

•Employment in Manufacturing represented 26% of jobs in the community. The manufacturing sector declined by 19.5% between 1996 to 2001, while the sector provincially grew by 9.6% provincially during the same period.

OMAFRA – Rural Community Development Branch 2

- 61 -

City of Brockville –Profile

Business Profile Top 5 Industries by business counts • In 2006, there were 1,410 registered businesses in Brockville, which was a # % 23% increase from the number of businesses in 2001 (1,091). Retail Trade 192 18%

• 27 businesses in Brockville employed Professional, Scientific and Technical Services 114 10% more than 100 people each. Real Estate and Rental and Leasing 104 10% Other Services (except Public Administration) 97 9% Businesses by Size Accommodation and Food 50% Services 89 8% 40%

30% • 49% of businesses in Brockville employ 20% between 1-4 people.

10%

0% 1-4 5-9 10-19 20-49 50-99 100+ Source: 2006 Canadian Business Patterns Data

Education Highest Level of Education Achieved 40.0 • 7% of residents 20 years of age and older have less 35.0 than a grade 9 education 30.0 compared to 9% of 25.0 residents provincially. 20.0 • Brockville has a higher rate 15.0 of residents that have competed College (30%) 10.0 compared to the 5.0 province(24%). However, 0.0 there is a lower rate that Less than Grades 9 to 13 Trades College University have competed University grade 9 certificate or (18%) compared to 26% diploma provincially. Brockville Leeds and Grenville Ontario

OMAFRA – Rural Community Development Branch 3

- 62 -

City of Brockville –Profile

Income Brockville Leeds and Ontario Grenville • Brockville’s average family income at $60,543, is lower Average Family Income $60,543 $63,473 $73,849 than the provincial average of $73,849. Median Family Income $49,933 $56,197 $61,024 • 10.1% of the population was Incidences of Low Income - 10.1% 7.8% 14.4% considered low income, families (615) (2,755) compared to 14.4% for the Families spending 30% or 26.1% 20.1% 20% entire province. more on housing Home Ownership / Rental 58% / 42% 77% / 23% 68% / 32%

Average Dwelling Value in $129,550 $137,259 $199,884 2001 Source: 2001 Census Composition of Income

Ontario Brockville Leeds and Grenville other other other 11% 14% 18% gov't transfer gov't 13% transfer gov't 16% transfer 16% employment employment 66% Source: 2001 Census 70% employment 76% • The level of government transfers as a source of income was 16% which was higher than the provincial average of 9.8%.

Definitions: Employment Growth - the change in employment between 1996 and 2001 Employed Labour Force - employment data, which reflects the jobs held by local residents regardless of where they work. Government Transfer - Refers to total income from all transfer payments received from federal, provincial or municipal governments during calendar year 2000. Incidence of Low Income - the percentage of economic families or unattached individuals who spend 20% more than the national average on food, shelter and clothing. Location Quotient - a ratio that indicates the level of specialization of the selected geographic area (i.e. municipality), in the selected sector. The formula used here compares local % employment to provincial % employment, because it assumes that the province is a complete economy, with every sector represented. Prepared by the Community Economic Development Unit, May 2007 OMAFRA – Rural Community Development Branch 4

- 63 -

Conclusions

All nine sections of the CVI questionnaire scored above mid-range, with the lowest score being 64.1 for Sense of Community. There are three areas of special strength for Brockville: Arts, Heritage, and Culture (with a score of 79.5 out of 100), Life-Long Learning (79.3), and Physical Space (77.3).

Brockville participants in the CVI process are genuinely proud of the natural setting of the St. Lawrence River and the Thousand Islands, and they are optimistic about the benefits of that environment in terms of personal quality of life, tourism, recreation, and business opportunities. They have good access to health care, a strong arts and culture scene, and considerable faith in their civic and business leaders. They appreciate the location of Brockville in a web of larger cities and transportation routes. All of these perceptions have led to a relatively high overall score of 79.1 in the CVI.

At the same time, Brockville participants think their downtown area needs revitalization and an injection of vibrancy. The city has suffered manufacturing plant closures and there is hope that it can remain as economically viable as in the past. There is a strong desire to attract new businesses and industries. And the participants are worried about their young people, mostly in terms of there being enough employment to keep young people from moving away.

Looking at the City of Brockville Profile contained in this report and provided by OMAFRA, we note that by some traditional economic indicators, Brockville has some other issues that must be considered in any community planning. These include a negative employment growth rate and low average family income relative to other communities in Ontario. Brockville also exceeds the provincial average in terms of the unemployment rate, the number of people who spend more than 30% of their income on housing, the number of individuals and families receiving government transfers, and the number of lone parent families.

Brockville also has a higher percentage of elderly people and a smaller percentage of youth than does the province as a whole. The CVI questionnaire statement Young adults age 25-34 consider the community to be a desirable place to live received the second-lowest score (36.6) in the entire questionnaire. Young adults in this age range are the ones who are starting families and businesses. In the past, people looking for jobs in rural areas or small cities tended to gravitate toward places with a major industry—a pulp mill, a mine, a smelter, a manufacturing plant. There are fewer of those communities now, and many of them are having trouble redefining themselves after the loss of major industries. With more manufacturing moving “off-shore” it is more important than ever for communities to refine, establish and market their amenities.

- 64 -

With the advent of the “knowledge economy” and the global internet economy, more and more jobs can be done anywhere. As this trend continues, people looking for a place to settle down and raise a family are less likely to look for a place where there are plentiful jobs. Instead, they will move to a place they like, and they will do their job from there, or create one there. Younger people tend to want to move to a place with a youthful and entrepreneurial culture with a diversity of lifestyles. We recommend that Brockville look at whether or not this is the case in the community.

Two other statements received the fourth- and sixth-lowest scores respectively:

o There are adequate job opportunities for young people age 15-24 in the community (score: 43 out of 100)

o There is a variety of positive, challenging, and active things for young people to do in the community (recreation, sports, culture, entertainment) (score: 50)

This is the reason we have focussed on youth leadership and youth entrepreneurship in our suggested short- and long-term actions. This becomes increasingly important when coupled with demographic projections. According to 2007 Statistics Canada and Ontario Ministry of Finance population estimates to 2031 that show Leeds and Grenville growing by almost 15%, youth and young adult populations are projected to fall (http://www.fin.gov.on.ca/english/economy/demographics/projections/2007/).

According to the statistical profile, Brockville has benefited from significant business creation in recent years and boasts 27 businesses with more than 100 employees each. This is a strength that can be built upon.

In the written comments by participants in the Brockville CVI, there was very little mention of low-income people or of a sector of the community which may be undergoing social or financial hardship, even though the statistics in the City of Brockville profile suggest that there are many such people in the city.

The CVI participant profile also suggests that this group was underreported in the survey sample.2

We recommend that Brockville find ways to consider the perceptions of less affluent, younger, and more recently-arrived residents3 and strive to include the

2 About 50% of the participants in the Brockville CVI reported an income of over $100,000 per year, and more than a third are over 55. About 75% of the respondents have lived in Brockville more than 20 years. 3 As an example of where this might make a difference, there were two comments in the CVI responses about cultural events not being affordable. Would the Arts, Heritage, and Culture

- 65 -

views and needs of younger and less affluent people when deciding on and taking actions related to the CVI.

The purpose of the CVI is not to present a final report card. Rather, it is a starting point for discussion. Brockville is in a position to take advantage of its strengths, such as its location and its strong leadership, to make needed improvements in some critical areas, such as employment development and downtown revitalization.

section of the Brockville CVI have had a different score if the questionnaire had been filled out by college students or single parents of young children?

- 66 -

Appendix A Highest Scoring Questions

# Question Score 4-Community % Average Difference There is a pleasant and inviting venue for theatre 6c and other special events that is open to people of 93.0 53 75 all ages. 1f The community is a safe place to live. 89.8 87 3.3 9d It’s easy and safe to get around by bicycle. 89.8 72 25 There are friendly public spaces where a variety 9e of kinds of people feel welcome: parks, squares, 89.8 74 21 fountains, outdoor cafes, benches, playgrounds. The downtown is physically beautiful and 9b distinctive: It does not look like any other town in 87.5 72 21 the area. The community takes pride in its heritage 9i 87.5 71 24 buildings. There is adequate access to high speed internet 2g 87.1 68 28 for business, educational and other purposes. There are good schools for our children in the 2d 86.3 69 25 community. 9j Citizens take pride in their homes and yards. 85.9 74 16 Citizens have access to a variety of learning 2b 85.5 59 45 modes: on-line, college, distance, etc. 5f The drinking water is clean and it tastes good. 85.0 75 13

- 67 -

APPENDIX B Lowest Scoring Questions

# Question Score 4-Community % Average Difference There are enough doctors, nurses, and other health 3f 32 44 -27 professionals. Young adults age 25-34 consider the community to 7e 36 46 -21 be a desirable place to live. There is good public transit to neighbouring 9a 41 22 85 communities. There are adequate job opportunities for young 1d 43 31 39 people age 15-24 in the community. The community is not dependent on a small number 1e 50 37 37 of employers. There is a variety of positive, challenging, and active 7i things for young people to do in the community 50 42 20 (recreation, sports, culture, entertainment). Businesses in the community/region market their 8f 51 40 26 products and services as a group. Those with skills and education can find a well- 1c 53 34 58 paying job in the community. The community has a distinctive or unique brand or 8g 54 38 44 marketing image. Youth & seniors are heard and truly count in 4h 55 50 10 community decision- making. Highly educated people want to move here from 7d 55 65 -15 other places.

- 68 -

Appendix C Highest Positive Deviation from the Average

# Question Score 4-Community % Average Difference A good recreation facility with a gym, fitness centre, and a swimming pool is accessible and 3b affordable. 83.6 32 160 There is good public transit within the community, with bus shelters and convenient schedules and 5g routes. 67.2 28 140 There is good public transit to neighbouring 9a communities. 41.4 22 85 There is a pleasant and inviting venue for theatre and other special events that is open to people of 6c all ages. 93 53 75 Infrastructure (telecommunications, roads, transportation) is reliable, well maintained, and 9h modern. 81.3 48 69 There are adequate opportunities (informal & formal) where business people and entrepreneurs 8m can network with each other. 80.2 49 65 There are a variety of business training opportunities and information resources available 8h locally for those wishing to start a business. 74.1 46 63 A variety of real estate is available to accommodate business expansion, attraction or creation (eg. light industry, office, downtown 9g core). 79 49 61 Those with skills and education can find a well- 1c paying job in the community. 53.1 34 58 There are formal and informal forums (conferences, workshops, meetings) on business innovation, technology and technology 8c applications. 64.7 42 55 Businesses and educational institutions collaborate to train for the employment skills 2c needed by the community. 75.8 50 53

- 69 -

Appendix D Highest Negative Deviation from the Average

# Question Score 4-Community % Average Difference There are enough doctors, nurses, and other 3f health professionals. 32 44 -27 Young adults age 25-34 consider the community 7e to be a desirable place to live. 36.2 45.8 -21 Highly educated people want to move here from 7d other places. 55.2 64.8 -15 Women consider it safe to walk alone downtown 1h at night. 67.5 79.1 -15 7k This community has an optimistic spirit. 63.3 71.3 -11 Most people know the individuals in at least three 7b neighbouring households by name. 83.9 89.2 -6 5e The air is clean. 83.6 86.9 -3.8 3l Most people in my community are happy. 63.7 65.4 -2.6 1b Homelessness is not a problem here. 71.8 72.7 -1.3 In general, there is a high level of trust between 7m groups in the community. 64.1 64.8 -1.1 Groups with similar interests form alliances and 4i co-operate to achieve goals. 62.5 62.9 -0.6 For people in this community, the integrity of the 5a environment is a priority. 68.8 68.9 -0.3

- 70 -

Appendix E The “Gut-Check 12”

# Question Score 4-Community Difference Average Local middle-income earners can afford to buy 1a 82 73 12 a house in this community. You see many active, healthy-looking seniors 3c 78.9 67 18 in this community. For newcomers to the community and those who wish to, there are meaningful 3j 72.7 65 11 opportunities to get involved and make a difference in the community. On divisive community issues, there is civilized 4b debate, a good flow of information, and 68.8 48 43 inclusive, respectful consultation. Citizens and local government have an active 4d dialogue. Citizens feel welcome to participate 64.1 49 31 in local government processes and decisions. The community considers environmental 5h 69.4 55 27 sustainability in its community planning. We have at least one public festival that 6f 79 78 2 generates a feeling of magic and excitement. Residents are proud of this community. They 7f 74.2 67 10 are always promoting it to outsiders. Young adults age 25-34 consider the 7e 36.2 46 -21 community to be a desirable place to live. There are formal and informal forums (conferences, workshops, meetings) on 8c 64.7 42 55 business innovation, technology and technology applications. There are friendly public spaces where a variety of kinds of people feel welcome: parks, 9e 89.8 74 21 squares, fountains, outdoor cafes, benches, playgrounds. There is a vibrant town centre or community 9f 59.4 52 15 core. Average 69.9 59.6 17.2

- 71 -

APPENDIX F Community Vitality Initiative (CVI) - Ontario Pilot Project

The three ‘pillars of prosperity’ for future communities, whether they be urban, regional or rural, are ways of living that are economically profitable, ecologically sustainable and socially desirable. Centre for Rural & Regional Innovation (Australia)

Summary

The Community Vitality Initiative (CVI) measures a community's quality of life. Citizens and community leaders are asked about everything from employment to environmental health, from support for the arts to safety on the streets, from public transit to pre-natal care. Using a system of online surveys, questionnaires4, live meetings, focus groups, and statistics, CIEL helps the community build a plan and concrete actions to attract new citizens, retain its existing ones, and inspire them all.

Summary of the CVI Process

Using a combination of community meetings, focus groups, questionnaires, statistics, and written reports, the CVI guides the community through three stages:

1. Assessment --a 3 hour community meeting featuring a “We live in an increasingly global world and we also 95-question survey and focus groups will be live in tiny individual accompanied by an on-line survey for those who wish to worlds. The in-between participate but cannot make the meeting. layer, the community, gets 2. Focus-- a 3 hour community meeting where survey lost. The CVI helps us to results are reviewed, analysis is provided, possible fill that gap and instill a sense of community” –CVI community actions are considered, actions are selected participant by the community, and a reality check is performed. 3. Action-- the action stage features the community working on 3-4 top priorities or actions selected in the focus stage.

The CVI will allow communities to benchmark themselves and compare themselves to other communities using Centre for Innovative and Entrepreneurial Leadership’s unique

4 The CVI questionnaire process attempts to quickly and efficiently gauge the prevailing attitudes in a community by engaging a small representative sample from the community. It recognizes that in many communities, decisions get made based on the perceptions and decisions of a single person or very small group. It all also recognizes that a much larger community sampling – more than 380 randomly selected individuals in a community of 10,000 – is needed to ensure confidence in results 19 times out of 20 with a margin of error of + or – 5%. Recognizing that such sampling is beyond the means of most communities and that this surveying does not delve very deeply into community perceptions, the CVI relies on a smaller but deeper sampling that is enhanced by detailed qualitative (via the questionnaire and focus groups) and statistical analyses.

- 72 -

graphs and scoring. Additional statistics will allow a community to assess whether its perceptions are indeed realistic.

The CVI in Ontario

The CVI was developed by the Centre for Innovative and Entrepreneurial Leadership (CIEL – www.theCIEL.com) located in British Columbia. It was piloted in Québec in 2006 and has garnered interest through Canada, the United States and Australia as a tool to comprehensively measure community vitality in rural communities where statistics are often unavailable, and critically, to link the assessment with an action plan. Over the next year, the CVI will be piloted in three rural Ontario communities by the Ontario Ministry of Agriculture and Rural Affairs (OMAFRA). While the CVI would normally cost a community in excess of $20,000, the pilot will require only a minimal financial commitment from participating pilot communities. The financial costs and organizational requirements for host community are spelled out below.

Selection of Communities

Suitable pilot communities for the CVI will have these characteristics: “The questionnaire Rural or small community (population under 20,000) and the meetings Easily definable as a discrete municipality—the CVI is not and the people designed to work with large regions or partial municipalities running them were Reasonably advanced in their development—dysfunctional or very professional and at the same time seriously conflicted communities will probably not benefit from the accessible.”—CVI CVI (the CVI works best in communities that are at a strategic or participant vision stage on the Communities Matrix or at a stage above this (see www.theCIEL.com for more information) There must be one or more (preferable to one) local organization(s) ready to champion the CVI and guide the process (Community Sponsor Organizations)

Costs of the CVI for the sponsor organization(s) or host community The financial costs for hosting the CVI are low. Primarily, the host is responsible for the costs of: booking meeting rooms for two community meetings large enough to host up to 50 people (possibly larger for the second meaning) providing snacks and drinks for those two meetings possibly providing audiovisual support (e.g. screen, LCD projector, etc.) providing support after the CVI for CVI projects/initiatives (this may involve having seed money available for possible actions identified through the CVI process)

Responsibilities of the Sponsor Organization(s) 1. Assessment Session

- 73 -

Select and invite 40 to 70 participants who represent the community to the first community meeting (Assessment Session). The target participation for the session is between 25 and 50 participants. Book a meeting room “The tool itself is very good. I Arrange for snacks and audio-visual needs like the fact that it talks about Invite participants 2-3 weeks prior to session strengths, not just about Invite participation from the municipal council weaknesses.”—CVI participant Invite the larger community to participate online, and provide support Coordinate media coverage Distribute CVI background information and/or community manual Assist the community members in completing the online version of the CVI (perhaps offering computers and instruction at an accessible community site) Take attendance at session Introduce CIEL / OMAFRA facilitators at session Arrange for distribution of results

2. Community Focus Session Book a meeting room and invite participants from Assessment Session Invite key leaders and broader community Distribute assessment findings to participants from Assessment Session Coordinate media coverage Arrange for snacks and audio-visual needs Take attendance at session Introduce CIEL / OMAFRA facilitators at session “The CVI has acted as a Assist in co-facilitating session where possible real catalyst.”—CVI participant

3. Follow-up Assist in disseminating results from Community Focus Session to the community Ensure communication across working groups and to larger community Remain in contact with CVI team reporting progress Distribute information updates to participants Assist in providing organizational support for initiatives chosen by the community

About CIEL

CIEL is a non-profit Canadian centre of excellence in community, entrepreneurial and economic leadership. We provide tools, training and innovative solutions, allowing communities and organizations to realize their potential. The strength of these tools and of the CIEL team is that we link research to action. Our tools and services are applicable to a wide range of communities: rural and urban, First Nations, communities of interest, and organizations. Throughout Canada, CIEL has provided expert advice, guidance and assistance on community, entrepreneurial and economic development as well as a leadership training, conceptual design and tool development. For more information please visit our website, www.theCIEL.com.

- 74 -

- 75 - INNOVATION, ENTREPRENEURSHIP, AND LEADERSHIP

CIEL is a Canadian Centre of Excellence in community, entrepreneurial and economic leadership. We provide tools, training and innovative solutions, allowing communities and organizations to realize their potential. The strength of these tools and of the CIEL team is that we link research to action. Our tools and services are applicable to a wide range of communities: rural and urban, First Nations, communities of interest, and organizations. Throughout Canada, CIEL has provided expert advice, guidance and assistance on community, entrepreneurial and economic development as well as a leadership training, conceptual design and tool development.

OUR TOOLS AND SERVICES

The Business Vitality Initiative (BVI) The Business Vitality Initiative (BVI) is a unique assessment and action process that measures the business friendliness of a community. The BVI gauges the perceptions of citizens and community leaders on 100 key indicators that are known to affect business. The findings are presented in an easy-to-understand graphic report. Then CIEL helps the community focus and take action to build economic vitality and develop true community entrepreneurship1 , necessary for 21st Century survival. The BVI has attracted attention from across Canada, the U.S., the U.K., Australia and the Caribbean. "CIEL's insights into what make communities tick, and their The Community Vitality Initiative (CVI) ability to translate those insights into real The Community Vitality Initiative (CVI) measures a community's quality of life. Citizens and community leaders are asked about everything from employment world tools, strategies and actions, to environmental health, from support for the arts to safety on the streets, from are worth a look.” public transit to pre-natal care. Using a system of online surveys, questionnaires, Michael Buda live meetings, focus groups, and statistics, CIEL helps the community build a plan SENIOR POLICY ANALYST, FEDERATION OF and concrete actions to attract new citizens, retain its existing ones, and inspire CANADIAN MUNICIPALITIES (FCM) them all.

The Communities Matrix The Communities Matrix is a quick ‘first-step’ assessment for communities. It allows for an ‘eye-opening’ realistic measure of a community’s leadership, strategic capacity, entrepreneurship, sustainability, and community connections (social glue) through ten stages of development. From the most challenged (Conflict Stage) to the most advanced (Learning Culture Stage) community, the Matrix assists in linking the community to the best resources and tools. Whether your community is considering a comprehensive community plan or struggling with entrenched conflict, the Matrix can help find a solution.

Training, Custom Tools, Innovative Solutions and Other Services CIEL is currently building a comprehensive training program for rural leaders CIEL through the Canadian Rural Secretariat’s models’ program. CIEL also co-ordinates the British Columbia Rural Leadership Network.

www.theciel.com inspiring vitality & entrepreneurship in communities

CIEL offers customized workshops, training and consulting on a variety of issues related to community capacity, including revitalizing volunteers, attracting youth, leveraging assets, business incubation, developing learning communities, and creating school entrepreneurial programs. We lead dynamic workshops and seminars on a host of topics including Entrepreneurial Leadership, Buying Local – Keeping Money in Your Economy, and The Seven Habits of Highly Successful Communities.

CIEL also sponsors an award to recognize dynamic community entrepreneurs, the driving force of change in Canadian communities. Community entrepreneurs see opportunities where others do not, create positive networks, and persevere against all odds in building positive sustainable communities.

About CIEL CIEL assists in creating vibrant, vital communities and organizations through its tools, training and innovative processes. It fosters dynamic, entrepreneurial and responsive leadership.

CIEL has been called upon to make national presentations to the Federation of Canadian Municipalities (FCM), the National Rural Conference (Government of Canada), and the Canadian Community Economic Development Network “We need to have (CCEDNET) as well as to many provincial, regional and local gatherings. more people working with CIEL’s tools to further community and economic While working at a national level, CIEL has its roots in building practical, cost- effective solutions for organizations and communities. CIEL began as part of development in Canada.” Community Futures Development Corporation of Central Kootenay, a Hélène Deslauriers community-based organization. Because of the success of its programs at a DIRECTOR GENERAL, COMMUNITY FUTURES NETWORK OF QUEBEC/ RÉSEAU DE SADC IN QUEBEC community and regional level, CIEL became an independent non-profit MEMBER, OECD FORUM ON PARTNERSHIPS organization in 2005 dedicated to building entrepreneurship, innovation and strong, responsive leadership in communities and organizations across Canada.

For more information please contact :

Centre for Innovative & Entrepreneurial Leadership (CIEL) 201-514 Vernon Street, Nelson, BC, CANADA V1L 4E7 E-mail: [email protected] Phone: 1.250.352.1933 x105 1.800.661.1395 x105 [within Canada between 8:30-4:30 PST] CIEL

1Community entrepreneurship - the ability to act collectively to identify and take advantage of opportunities, & a stimulating environment where entrepreneurs can flourish.