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Sunshine Coast Regional Economic Development “CAO” Report – July 2011

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Sunshine Coast Regional Economic Development “CAO” Report – July 2011 Sunshine Coast Regional Economic Development “CAO” Report – July 2011 Prepared on behalf of the: District of Sechelt Sechelt Indian Band / Sechelt Indian Government District Sunshine Coast Regional District Town of Gibsons Presented on: July 20, 2011 Sunshine Coast Regional Economic Development “CAO” Report – July 2011 TABLE OF CONTENTS Page 1. Introduction 3 2. Sunshine Coast Economic Development Backgrounder 6 2.1 History of Economic Development in the Sunshine Coast 6 2.2 Inventory of Economic Development Agencies and Partners Available 8 to Support Sunshine Coast Economic Development Efforts 3. Interviews with the 2010 Coast Wide Initiative and Community Futures 11 Sunshine Coast 3.1 Coast Wide 2010 Initiative 11 3.2 Community Futures Sunshine Coast 12 4. Research & Interview Results from Select Economic Development 13 Programs in BC 4.1 Internal Department Models 14 4.1.1 Central Okanagan Economic Development Commission (COEDC) 16 4.1.2 City of Langley 17 4.2 External Department Models 18 4.2.1 Best Coast Initiatives 19 4.2.2 Salmon Arm Economic Development Society 20 4.2.3 Chilliwack Economic Partners Corporation 20 4.2.4 Powell River Regional Economic Development Society 22 4.3 Pros, Cons, Challenges and Words of Wisdom 23 5. Recommendations and Steps in Developing the Framework for the 26 “Sunshine Coast Economic Development Alliance” Appendix 1. List of Survey Respondents 32 Appendix 2. Selected Inventory of Reports 33 2 Sunshine Coast Regional Economic Development “CAO” Report – July 2011 1. Introduction “Economic development is a collaborative process between all levels of government and non- government organizations that builds up the economic and social capacity of an area to improve its economic future and overall quality of life.” (Adapted from World Bank 2010) “Economic development” for the Sunshine Coast Region is currently undertaken, and has in the past been undertaken, through a number of organizational structures and funding delivery models led by the municipalities, the regional district and band council, and as well by the various business associations and development agencies. As history shows us, economic opportunities and challenges of a region are neither constant nor insulated from global events and marketplace forces, and that economic development has come a long way in the last 30 years. “Once the bastion of smoke stack chasers, it is now a more sophisticated practice that includes place branding, creative community engineering, and unique value positioning.”1 Regardless of the name of it, or the stewarding organization that is at the helm, it is clear that this region’s community leadership is deeply committed to “their” Sunshine Coast – an exceptional place to live, work, play and invest. The difficulty in sustaining the implementation of economic development through volunteer organizations or off the side of key staff’s desks has led Sunshine Coast elected officials and business leaders to seek out a more effective and transformative way to configure and support a regional economic development strategy in 2011. Why this report? This report catalogues past learning, recent discussions and strategic research by professional staff to reframe and propose the framework for the new era of economic development strategy for the Lower Sunshine Coast of British Columbia. 1. In November 2010, Best Coast Initiatives brought together a Task Force to present a business case and proposal for Economic Development Services for the entire Lower Sunshine Coast to be coordinated by (possibly) a new/different non-profit delivery agent (proposed cost of $200,000), and for the purposes of this report herein referred to “Coast Wide 2010 Initiative.” Following the presentation, the Sunshine Coast Regional District requested that the Coast Wide 2010 Initiative provide additional community support and the reason for not including elected officials in the governance framework. 1 Blais, P. and A. Redden, “Investing in Economic Development,” Municipal World, February 2009. 3 Sunshine Coast Regional Economic Development “CAO” Report – July 2011 2. On April 18th (2011) an Economic Development Workshop was attended by all of the elected representatives from the Sunshine Coast Regional District (SCRD), Town of Gibsons (ToG), District of Sechelt (DoS), Sechelt Indian Band (SIB)/Sechelt Indian Government District (SIGD), and the Chair of School District 46. As well as sharing economic development priorities, the workshop allowed communities to review current priorities, views on economic development, and to co-develop guiding principles to ground further discussions and research an action plan. 3. The 2011 Task Force was to undertake key research and critical analysis of the provincial Economic Development landscape by the following terms of reference (from page 12 of April 18, 2011 Workshop Findings). The CAO Task Force members are: Rob Bremner, CAO – District of Sechelt Paul Fenwick, General Manager, Community Services Department, Sunshine Coast Regional District John France, CAO – Sunshine Coast Regional District Cheryl McLay, Regional Manager -Vancouver Island/Coast Region Rural Secretariat (Ministry of Jobs, Tourism & Innovation) Wendy Rockafellow, CEO – Tsain-Ko Development Corporation (Sechelt Indian Band) Warren Waycheshen, CAO – Town of Gibsons Table 1. Task Force Methodology Collaborators Research Activity Contributors Examine local experience, previous Business community and local Section 2 economic development on the Sunshine experts, advocates Coast, what has worked/not worked Jim Cleghorn (President, Sechelt & District Chamber of Commerce) Analyze “Coast Wide 2010 Initiative”: Michael McLaughlin, (EDO Best Section 3 pros/cons and conduct a joint meeting with Coast Initiatives) leaders of the initiative Michele Platje-Devlin (President, Gibsons Chamber) Examine other economic development programs: model, pros/cons, impacts, Section 4 Interviews with other communities successes, best practices, accountability and metrics utilized 4 Sunshine Coast Regional Economic Development “CAO” Report – July 2011 On the basis of the workshop findings, research and task force recommendations, Section 5 CAO Task Force Members propose a rationale for the new economic development model Produce this report for local government July 20 officials as framework for continued Meeting of four local governments dialogues about next steps. The CAO Task Force would like to express their sincere thanks to the elected officials, regional stakeholders, economic development professionals and community leaders that shared their experiences and knowledge with us. There is no shortage of support, resources, best practices, advisors and advocates from which the Sunshine Coast can draw economic development strategy recommendations from in the forward-looking planning stages. 5 Sunshine Coast Regional Economic Development “CAO” Report – July 2011 2. Sunshine Coast Economic Development Backgrounder Capturing the history of economic development in the Sunshine Coast was an important element of this research process. Also this section provides some detail on the scope of resources currently available and studied, and those that are at the ready for future program development. 2.1 History of Economic Development in the Sunshine Coast Table 2. Sunshine Coast, BC: History Economic Development Summary PARTICIPANTS/ KEY PROJECTS YEAR INITIATIVE FUNDING SOURCE STATUS PARTNERS COMPLETED Funding no longer provided, except for SCRD – professional staff Local economic selected programs worked on projects (see 1979-1986 development funded by BC Government within the below for participants at BC Government Provincial and various times Federal Governments. Sunshine Coast Village of Gibsons, Village of Regional District – Sechelt, Electoral Areas B, C, Hillside Industrial Park Area A was added 1981-1982 SCRD Economic Development D, E, F (Letters Patent 1981, feasibility in 1982 Commission Bylaws 228 and 228.1) Sechelt Indian Band Self-funded and Contributes to Hillside On-going initiatives Sechelt Indian Band/Sechelt 1986 achieve self- various commercial Industrial Park and led by Chief and Indian Government District government partners Tourism/DMO Council Economic Development District of Sechelt Strategy EcDev part of 1986 Joint with SCRD until 1988 Self-funded formed *Community Forest Planning Dept. (2007-present) WED core funding; Sustainable *Loans to SME’s in the additional income Community Community Futures Board of Directors – regional region 1987 created internally Economic Sunshine Coast representation *Support regional or through special Development business development projects Committee Various projects and Could not be Economic Development Areas A, B, C, D, E, F (Bylaws initiatives e.g. fish Provincial maintained once 1988-1996 Commission – Bylaw 316 and 326 established farms, forestry, internet Government/Local provincial funding 316 and 326 participants as noted) access and Hillside was lost Industrial Park. ToG, partners, Gibsons Harbour Gibsons Economic Gibsons Landing Business Became Gibsons private capital, Winegarden Park 1998 Development Association, Gibsons Chamber Community some senior Website Partnership of Commerce Initiatives/Now BCI. government Business summit Pender Harbour Growth & 1998 Informal governance Electoral Area Madeira Park Marina No longer exists. Development Partnership Partially funded by District of Sechelt Econ Chamber of Commerce District of Sechelt 1999 Development Downtown Business Seaside Centre No longer exists.
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