Instant Win Program OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Barilla Instant Win Program ("Promotion") begins at 9:00:00 AM Eastern Time (“ET”) on October 5, 2017 and ends at 11:59:59 PM ET on December 23, 2017 (“Promotion Period”). The Promotion contains a game of chance (“Sweepstakes”). The computer clock of Administrator is the official time-keeping device in the Promotion.

1. ELIGIBILITY: The Promotion is open only to legal residents of 50 United States and the District of Columbia, who are at least 18 years of age or older at the time of Promotion registration. Employees of Barilla America Inc. (“Sponsor”), Snipp Interactive, InMarketing Services, Realtime Media LLC (“Administrator”) their respective parent companies, affiliates, subsidiaries, advertising, and fulfillment and marketing agencies, (collectively, “Promotion Parties”) their immediate families (parent, child, sibling & spouse and their respective spouses, regardless of where they reside) and persons living in the same households as such individuals (whether related or not) are not eligible to participate in the Promotion. By participating, you agree to these Official Rules and to the decisions of the judges and Sponsor, which are final and binding in all respects. Void in any state not listed above and where prohibited by law, rule or regulation. All federal, state and local laws and regulations apply.

2. HOW TO PARTICIPATE: There are two (2) ways to participate in the Promotion which are detailed below:

a) PURCHASE METHOD: To participate, purchase either of the combinations of Barilla products outlined below within one (1) transaction, from any retailer (“Qualifying Purchase”). All Qualifying Purchases must be made between October 5, 2017 and December 16, 2017 to be valid.

ELIGIBLE COMBINATIONS OF BARILLA PRODUCTS: • One (1) Barilla & One (1) Barilla Sauce • Two (2) Barilla & One (1) Barilla sauce • Ten (10) dollars combined on any Barilla Pasta and/or Sauce

Make a Qualifying Purchase and take a photo of the valid receipt(s) (“Receipt Photo”) showing the Qualifying Purchase. Before submitting a Receipt Photo, participants must highlight the eligible Barilla products on the receipt with a star or check mark. Receipt Photos must clearly show the receipt in its entirety. Participants should keep their receipt(s). Sponsor reserves the right to require a participant to provide original receipt(s) for verification purposes upon request. Participants can submit their Receipt Photo via either of the two (2) methods below:

i. Upload your Receipt Photo at www.BarillaFlavorFusion.com (the “Website”) and register for the Program.

ii. Text the keyword “FUSION” to 811811 to receive a link to the Website to upload your Receipt Photo. Participant will receive a text message with opt-out instructions and disclosure for receipt of up to eight (8) automated text messages to the number provided, along with instructions for Receipt Photo submission. Limit of 160 characters per text.

All receipts received during Reward Period will be reviewed and validated within forty-eight (48) hours. After approval, you will receive a unique code or multiple codes depending on the Qualifying Purchase (“Code”) via text or email and a link to www.BarillaFlavorFusionInstantWin.com/ (the “Instant Win Game Website”) to access the Instant Win Game (“Game”). Visit the Instant Win Game Website and in accordance with the on-screen instructions, enter your Email Address along with your Code. Upon verification of the Code on the Website, completely enter your correct information on the registration form (required fields include: Full Name, Complete Mailing Address and Email Address) if you haven’t done so previously. Upon registering, you will proceed to the Game. To play, click the wheel to Spin. A notification animation will be revealed on site to confirm your result. When you have completed the Game, you will also be notified of your result via email. All winners are subject to verification before any prize will be awarded. A unique Code can only be used once to play the Game. Limit of one (1) Instant Win gameplay per Code.

NOTE: All Codes are subject to verification. A Code will be void and no redemption will be permitted if it (i) fails to pass anti-fraud detection measures; (ii) is unauthorized or has been illegitimately obtained; (iii) is not recognized as a valid Gameplay Code; (iv) has been previously entered and used; or (v) is incorrectly or incompletely entered or submitted by a Participant. CUSTOMER’S AND A CONSUMER’S SOLE REMEDY FOR ANY FAILURE TO ENABLE A CODE ENTITLEMENT FROM A VALID CODE SHALL BE A REPLACEMENT CODE FOR THE SAME CODE ENTITLEMENT. Codes are for promotional use only, are not for resale, have no cash value, are valid in the United States only, and are subject to these Official Rules.

b) ALTERNATE MEANS OF ENTRY (AMOE): To participate without purchase visit www.BarillaFlavorFusionInstantWin.com/AMOE ("AMOE Website") during the Promotion Period and in accordance with the on-screen instructions, log in with your Email Address. Completely enter your correct information on the registration form (required fields include: Full Name, Complete Mailing Address and Email Address) if you haven’t done so previously. Upon registering or upon successful login, you will earn one (1) gameplay for the Game. To play, click the wheel to Spin. A notification animation will be revealed on site to confirm your result. When you have completed the Game, you will also be notified of your result via email. All winners are subject to verification before any prize will be awarded.

RETURNING PLAYERS: Returning Players can log in by simply filling in their email address and clicking the “Log in” button.

Limit of ten (10) total Instant Win gameplays per person, per email address throughout the Promotion Period, regardless of method of Entry.

HOW TO EARN ADDITIONAL GAMEPLAYS (ONE2MANY): You will be able to earn additional Gameplays through the One2Many program. You will be invited to share the Promotion from the Thank You Page by posting to various social media accounts. If sharing via social media, your friend/family member must click on your posted link to access the Promotion. Your friend/family MUST be eligible and complete registration for you to earn additional Gameplays. You will be notified via email if a friend returns and participates with a code to return to the Website to play the Game. Limit of one (1) additional Gameplay per person, per email address, throughout the Promotion Period.

3. INSTANT WIN PRIZE AWARDING/ODDS/WINNER NOTIFICAITON: Three Thousand Four Hundred Fifteen (3,415) Instant Win prize winners will be awarded throughout the Promotion Period. Odds of winning an Instant Win Prize depend on the number of eligible Promotion Entries received and the date and time when a particular Promotion participant plays the Instant Win Game. Potential Instant Win winners will receive an email confirmation immediately after playing. If any notification is returned undeliverable, or if the potential winner otherwise fails to fully comply with these Official Rules, he/she will forfeit that prize.

4. PRIZES/PRIZE RESTRICTIONS: Three Thousand Four Hundred Fifteen (3,415) Promotion Prizes will be awarded during the Promotion as detailed below:

• INSTANT WIN PRIZES (3,415): Three Thousand Four Hundred Fifteen (3,415) Instant Win Prizes will be awarded, as detailed below (one (1) prize per person):

o Fifteen (15) $250 Digital Visa Gift Cards (Approximate Retail Value (“ARV”) of each prize: $250) o Fifty (50) $100 Digital Visa Gift Cards (ARV of each prize: $100) o Fifty (50) $100 iTunes E-Gift Cards (ARV of each prize: $100) o Fifty (50) Fujifilm- Instax mini 9 Instant Films (ARV of each prize: $70) o One Hundred (100) $50 Digital Visa Gift Cards (ARV of each prize: $50) o One Hundred (100) $50 iTunes E-Gift Cards (ARV of each prize: $50) o One Hundred (100) $25 iTunes E-Gift Cards (ARV of each prize: $25) o Two Hundred Fifty (250) $25 Digital Visa Gift Cards (ARV of each prize: $25) o Two Hundred (200) $10 iTunes E-Gift Cards (ARV of each prize: $10) o Five Hundred (500) $10 Digital Visa Gift Cards (ARV of each prize: $10) o One Thousand (1,000) Free Barilla Pasta Sauce Coupons (ARV of each prize: $3.99) o One Thousand (1,000) Free Barilla Pasta Coupons (ARV of each prize: $3)

The ARV all Instant Win Prizes is $49,990.

GENERAL PRIZE RESTRICTIONS: Acceptance of prize constitutes permission to use winner's name, photograph and likeness for publicity purposes without further compensation in any and all media now known or hereinafter without territorial restriction (except where prohibited by law). By entering, you agree that Promotion Parties and their respective subsidiaries, affiliates, directors, employees, agents, successors and/or assigns and their advertising and promotional agencies shall have no liability for, and to release and hold all such parties harmless from, any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize or participation in this Promotion. Any and all disputes, claims and causes of action arising out of or connected with this Promotion, or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorney's fees. Sponsor reserves the right, in its sole discretion to terminate, modify, cancel or suspend this Promotion and award the prize from among all eligible Entries received prior to action taken by Sponsor, should fraud, virus, bugs or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the game. Promotion Parties are not responsible for computer system, phone line, hardware, software or program malfunctions, or other errors, failures or delays in computer transmissions or network connections that are human or technical in nature. Sponsor reserves the right at its sole discretion, to disqualify any individual, and all of his/her Entries, who tampers with the entry process. By entering, you agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules, and you consent to the jurisdiction and venue of the federal, state and local courts located in. Please see the Sponsor’s Privacy Policy at https://www.barilla.com/en-us/privacy-policyfor details regarding the use of personal information collected in connection with this Promotion.

5. PRIZE LIMITATIONS: Limit of one (1) Instant Win Prize per person/per household. All Instant Prizes will be fulfilled approximately four (4) to six (6) weeks after winner confirmation. If it is discovered, during prize verification, that you have entered, attempted to enter, or used multiple accounts to enter more than the stated limit, you will be disqualified at the discretion of the administrator, or will be void. Entries generated by script, macro or other automated means and Entries made by any means, which subvert the entry process, are void. All Entries become the property of Sponsor and will not be acknowledged or returned. Promotion Parties are not responsible for late, lost, stolen, damaged, delayed, or undelivered prizes.

6. PRIZE PROVIDER TERMS & CONDITIONS: iTunes®: Valid only on iTunes Store for U.S. Requires iTunes account and prior acceptance of license and usage terms. To open an account you must be 13+ and in the U.S. Compatible software, hardware, and Internet access required. Not redeemable for cash, no refunds or exchanges (except as required by law). Code may not be used to purchase any other merchandise, allowances or iTunes gifting. Data collection and use subject to Apple Customer Privacy Policy, see www.apple.com/privacy, unless stated otherwise. Risk of loss and title for code passes to purchaser on transfer. Codes are issued and managed by Apple Value Services, LLC (“Issuer”). Neither Apple nor Issuer is responsible for any loss or damage resulting from lost or stolen codes or use without permission. Apple and its licensees, affiliates, and licensors make no warranties, express or implied, with respect to code or the iTunes Store and disclaim any warranty to the fullest extent available. These limitations may not apply to you. Void where prohibited. Not for resale. Subject to full terms and conditions, see www.apple.com/legal/itunes/us/terms.html. Content and pricing subject to availability at the time of actual download. Content purchased from the iTunes Store is for personal lawful use only. Don’t steal music. © 2016 Apple Inc. All rights reserved.

Visa® Prepaid Card: This Promocode is non-refundable. The full terms and conditions are available on the Promocode claim site. Click on “Product Terms” prior to selecting a Virtual Visa Card or a Plastic Visa Card. Swift Prepaid Solutions is the Service Provider for your Redemption Account and associated Card Accounts. Your Program Sponsor is the entity that marketed and/or distributed the reward, and is either a direct or indirect Client of Swift Prepaid. Card is issued by The Bancorp Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc.

7. TEXT MESSAGING (SMS) TERMS AND RESTRICTIONS: Standard message and data rates may apply. By texting “FUSION” to 811811, you consent to receive up to eight (8) promotional text messages (pertaining only to this Program) via an automatic telephone dialing system to the number you provided from Snipp Interactive on behalf of Sponsor. Your consent to the above is not required to make a purchase. You may text HELP to 811811 at any time for help, or text STOP to opt-out. Carrier specific charges for text messages may apply, including error messages, depending on your individual cellular pricing plan, in accordance with your cellular customer agreement. SMS may not be available for all service providers or for all handsets. Cellular phone carrier’s instructions for text messaging may be different. Check your phone capabilities and service provider for specific instructions. Sponsor makes no guarantee that any particular wireless service provider will be compatible with this Program. Participant is responsible for all applicable fees and taxes associated with Program participation. Sponsor, in its sole discretion, may add or delete a cellular carrier at any time, without notice.

8. YOUR CONSENT: The Participant is responsible for any damage/loss due to use of a Reward. Sponsor is not responsible for any malfunction or inconvenience that may occur. Receipts obtained through unauthorized means or illegitimate channels will be void. Receipts cannot be sold, traded, auctioned, or bartered; all of which will be void. Duplicate requests and requests from resellers, dealers/distributors, their employees or warehouse facilities, groups, clubs or organizations will be void. All requests become the property of “Released Parties” (as defined below) and will not be returned. Program is void where taxed, prohibited, or restricted by law. Fraudulent submission could result in federal prosecution under mail fraud rules and regulations. You cannot substitute, transfer, or redeem Rewards for cash. By participating in the Program, you agree (i) to release, discharge, indemnify and hold harmless the Sponsor, Snipp Interactive, and their respective parent, subsidiaries, affiliates, retailers, and advertising and promotion agencies, and all of their respective officers, directors, shareholders, employees and agents (collectively, “Released Parties”) from any liability or damages which may arise out of participation in the Program or out of the acceptance, use, misuse or possession of any product or service attained through this Program. All applicable federal, state and local laws and regulations apply. Released Parties are not responsible for late, lost, incomplete, illegible, delayed, inaccurate, garbled, undelivered, misdirected receipts, Reward requests, email, texts, or mail, or other errors or problems of any kind relating to or in connection with the Program, whether printing, typographical, technical, computer, network, human, mechanical, electronic or otherwise, including, without limitation, errors or problems which may occur in connection with the administration of the Program or in any Program-related materials. Persons found tampering with or abusing any aspect of this Program, who are acting in a disruptive or unsportsmanlike manner or who are otherwise not in compliance with these terms, as solely determined by Released Parties will not be eligible. Released Parties are not responsible for injury or damage to participants' or to any other person's computer or mobile device related to or resulting from participating in this Program.

9. RELEASE OF LIABILITY: Promotion Parties shall not be responsible or liable for Entries that are entered by other than human means (such as by an automated computer program or any non-human mechanism, entity, or device), in excess of the stated limit, or for Entries that are late, forged, destroyed, lost, misplaced, stolen, misdirected, tampered with, incomplete, deleted, damaged, garbled, or otherwise not in compliance with these official rules, and all such Entries will be disqualified. By entering the Promotion, you agree: (i) to be bound by these official rules and by all applicable laws and all decisions of the judges which shall be binding and final; (ii) to waive any rights to claim ambiguity with respect to the official rules; (iii) to waive all of his/her rights to bring any claim, action, or proceeding against any of the Promotion Parties; and (iv) to release, indemnify, and hold harmless each of the Promotion Parties and each of their respective officers, directors, employees, agents and representatives, from any liability (including, but not limited to, liability for any property loss, damage, personal injury, bodily injury, death, loss, expense, accident, delay, inconvenience or irregularity), costs and expenses (including without limitation, reasonable outside attorney’s fees) that may arise in connection with: (a) your participation or inability to participate in the Promotion, (b) typographical errors in the official rules or any Promotion promotional materials, (c) acceptance or possession, defects in, use, misuse or inability to use an prize (or any component thereof), (d) any change by any company or any other person providing any of the components of a prize due to reasons beyond any of the Promotion Parties’ control or as otherwise permitted hereunder, (e) any interruptions in or postponement, cancellation, or modification of the Promotion, (f) human error, (g) incorrect or inaccurate transcription, receipt or transmission of any part of the Entry (including, without limitation, the entry information or any parts thereof), (h) any technical malfunctions or unavailability of the Promotion site or any telephone network, computer online system, computer dating mechanism, computer equipment, software, or internet service provider utilized by any of the Promotion Parties or by you, (i) interruption or inability to access the sweepstakes, any Promotion-related web pages, or any online service via the internet due to hardware or software compatibility problems, (j) any damage to your (or any third person’s) computer and/or its contents related to or resulting from any part of the Promotion, (k) any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions, (l) any wrongful, negligent, or unauthorized act or omissions on the part of any of the Promotion Parties, or any of their agents or employees, or (m) any other cause, condition or event whatsoever beyond the control of any one or more of the Promotion Parties. Each winner hereby acknowledges that the Promotion Parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize or component thereof, including any express or implied warranties provided by any of the prize suppliers associated with this Promotion.

10. CHOICE OF LAW AND JURISDICTION: Except where prohibited, all issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of entrants or winners, Sponsor, and administrator in connection with this Promotion, shall be governed by, and construed in accordance with, the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Illinois or any other jurisdiction), which might otherwise cause the application of the laws of any jurisdiction other than the State of Illinois. Any action seeking legal or equitable relief arising out of or relating to the Promotion or these Official Rules shall be brought only in the courts of the State of Illinois. You hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non-convenience or lack of personal jurisdiction they may have.

11. WINNER LIST: For the name of the winner(s) send a #10 self-addressed stamped envelope for receipt by December 31, 2017 to: Barilla Instant Win Program Winners List Request, C/O Realtime Media, 200 Four Falls Corporate Center, Suite 100, Conshohocken, PA 19428. SPONSOR: Barilla America Inc., 885 Sunset Ridge Rd, Northbrook, IL, 60062

ADMINISTRATOR: Realtime Media LLC, 200 Four Falls Corporate Center, Suite 100, Conshohocken, PA 19428

Appendix

Barilla Product UPC Size (oz) Rigati 0 76808-52289 1 14 Angel Hair 0 76808-50106 3 16 Thin 0 76808-28009 8 16 Spaghetti 0 76808-28008 1 16 Fettuccine 0 76808-50738 6 16 Thick Spaghetti 0 76808-51504 6 16 Fini 0 76808-28018 0 16 Linguine 0 76808-28017 3 16 Spaghetti Rigati 0 76808-52180 1 16 Spaghetti 0 76808-52319 5 32 Elbows 0 76808-51613 5 16 0 76808-50643 3 16 Mezze 0 76808-50295 4 16 Tri-Color Penne 0 76808-00215 7 12 Tri-Color Rotini 0 76808-51829 0 12 0 76808-28074 6 16 Mostaccioli 0 76808-28071 5 16 Pipette 0 76808-52007 1 16 Penne Rigati 0 76808-28073 9 16 Mini Penne 0 76808-53560 0 16 0 76808-50108 7 16 Rotini 0 76808-28098 2 16 0 76808-50294 7 16 Large Shells 0 76808-50112 4 16 Cellentani 0 76808-51437 7 16 0 76808-51433 9 16 Mezzi Rigatoni 0 76808-28083 8 16 Medium Shells 0 76808-51798 9 16 Mini Farfalle 0 76808-53557 0 16 Mini Wheels 0 76808-53559 4 16 Elbows 0 76808-52320 1 32 0 76808-28045 6 16 0 76808-51398 1 16 0 76808-00047 4 12 Fideo Spaghetti Tagliati 0 76808-00073 3 16 Rotini Pronto 0 76808-00561 5 12 Elbows Pronto 0 76808-00559 2 12 Penne Pronto 0 76808-00560 8 12 SPAGHETTI Pronto 0 76808-00562 2 12 LINGUINE Pronto 0 76808-00563 9 12 Spaghetti ProteinPLUS 0 76808-53357 6 14.5 Thin Spaghetti ProteinPLUS 0 76808-53356 9 14.5 Angel Hair ProteinPLUS 0 76808-53355 2 14.5 Penne ProteinPLUS 0 76808-53360 6 14.5 Elbows ProteinPLUS 0 76808-53359 0 14.5 Rotini ProteinPLUS 0 76808-53358 3 14.5 Farfalle ProteinPLUS 0 76808-00032 0 14.5 Collezione 0 76808-00461 8 12 Spaghetti Collezione 0 76808-00464 9 16 Penne Collezione 0 76808-00627 8 16 Rigatoni Collezione 0 76808-00628 5 12 Collezione 0 76808-00460 1 12 Collezione 0 76808-00462 5 12 PENNE White Fiber 0 76808-00066 5 12 ROTINI White Fiber 0 76808-00067 2 12 SHELLS White Fiber 0 76808-00068 9 12 Spaghetti White Fiber 0 76808-00305 5 12 Thin Spaghetti White Fiber 0 76808-00306 2 12 THIN SPAGHETTI Whole Grain 0 76808-00649 0 16 LINGUINE Whole Grain 0 76808-00650 6 16 ANGEL HAIR Whole Grain 0 76808-00651 3 16 Spaghetti Whole Grain 0 76808-00584 4 16 ELBOWS Whole Grain 0 76808-00652 0 16 ROTINI Whole Grain 0 76808-00653 7 16 MEDIUM SHELLS Whole Grain 0 76808-00654 4 16 PENNE Whole Grain 0 76808-00585 1 16 Penne Veggie 0 76808-00238 6 12 Rotini Veggie 0 76808-00240 9 12 Spaghetti Veggie 0 76808-00412 7 12 Spaghetti Gluten Free 0 76808-00388 8 12 Fettuccine Gluten Free 0 76808-00625 4 12 PENNE GLUTEN FREE 0 76808-00389 5 12 ROTINI GLUTEN FREE 0 76808-00390 1 12 ELBOWS GLUTEN FREE 0 76808-00391 8 12 Oven Ready 0 76808-51558 9 9 Wavy Lasagne 8 95059-00061 9 16 Jumbo Shells 0 76808-51708 8 12 Manicotti 0 76808-51709 5 8 Wavy Lasagne Whole Grain 0 76808-00498 4 13.25 Three Cheese 0 76808-00022 1 12 Tortellini Cheese & Spinach 0 76808-00023 8 12 Itailian-Style Entrees Penne w/ Tomato & Basil 0 76808-00146 4 9 Italian-Style Entrees Penne w/ Spicy Marinara 0 76808-00147 1 9 Italian-Style Entrees Penne w/ Marinara 0 76808-00149 5 9 Italian-Style Entrees Gemelli w/ Meat Sauce 0 76808 00251 5 9 Italian-Style Entrees Rotini w/ Tomato & Sausage 0 76808 00456 4 9 Italian-Style Entrees Rotini w/ Chicken Alfredo 0 76808 00457 1 8.5 PENNE ORGANIC 0 76808-00656 8 16 SPAGHETTI ORGANIC 0 76808-00657 5 16 ELBOWS ORGANIC 0 76808-00658 2 16 ROTINI ORGANIC 0 76808-00659 9 16 PENNE READY PASTA 0 76808-00655 1 8.5 ELBOWS READY PASTA 0 76808-00684 1 8.5 ROTINI READY PASTA 0 76808-00683 4 8.5 GEMELLI READY PASTA 0 76808-00685 8 8.5 Traditional Sauce 0 76808-00303 1 24 Tomato & Basil Sauce 7 06010-11296 1 24 Marinara Sauce 7 06010-11292 3 24 Roasted Garlic Sauce 7 06010-11297 8 24 Spicy Marinara Sauce 7 06010-11294 7 24 Tuscan Herb 0 76808-00132 7 24 Chunky Traditional Sauce 0 76808-00410 6 24 Sweet Peppers Sauce 7 06010-11293 0 24 Mushroom Sauce 7 06010-11588 7 24 Meat Sauce 0 76808-00385 7 24 CREAMY ALFREDO SAUCE 0 76808-00458 8 14.5 CREAMY GARLIC ALFREDO 0 76808-00459 5 14.5 CREAMY ALFREDO SAUCE 0 76808-00458 8 14.5 SUNDRIED TOMATO PESTO 0 76808-00642 1 6.3 TRADITIONAL BASIL PESTO 0 7680800787 9 6.3