A Model for Utilizing Educational Television for Higher Education. Edward S
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Louisiana State University LSU Digital Commons LSU Historical Dissertations and Theses Graduate School 1978 A Model for Utilizing Educational Television for Higher Education. Edward S. Basanez Louisiana State University and Agricultural & Mechanical College Follow this and additional works at: https://digitalcommons.lsu.edu/gradschool_disstheses Recommended Citation Basanez, Edward S., "A Model for Utilizing Educational Television for Higher Education." (1978). LSU Historical Dissertations and Theses. 3188. https://digitalcommons.lsu.edu/gradschool_disstheses/3188 This Dissertation is brought to you for free and open access by the Graduate School at LSU Digital Commons. It has been accepted for inclusion in LSU Historical Dissertations and Theses by an authorized administrator of LSU Digital Commons. For more information, please contact [email protected]. INFORMATION TO USERS This material was produced from a microfilm copy of the original document. 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University Microfilms International 300 North Zeeb Road Ann Arbor, Michigan 48106 USA St. John's Road, Tyler’s Green High Wycombe, Bucks, England HP10 8HR 7815612 BA8ANEZ, EDWARD 8, A model for u t il iz in g educational television for higher education, THE LOUISIANA STATE UNIVERSITY AND agricultural and mechanical col,# ed. d.# irts University Micrcxilms International 300n 2 tE B r o a d . a n n a r b o r . m i -w m A MODEL FOR UTILIZING EDUCATIONAL TELEVISION FOR HIGHER EDUCATION A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillm ent of the requirements for the degree of Doctor of Education i n The Department of Extension and International Education by Edward S. Basanez B.S., Louisiana State University, 1951 M.B.A., Syracuse University, 1962 May, 1978 ACKNOWLEDGEMENTS The writer is grateful to Professor Bruce Flint, chairman of his graduate committee, for his support, coun sel and guidance in all phases of this study, and to the other members of the committee- - Professors William W. Falk, Edward W. Gassie, Fritz A. McCameron, Eugene C. McCann, Charlie W. Roberts, Jr., and Satish Verma--for their suggestions and assistance. Without the generous cooperation of Preston Davis and Marcia Bankirer of Colorado State University, Milton S. Baker of the University of South Carolina, Robert E. Wood of the South Carolina ETV Commission, Jane Richards of the Indiana Higher Education Telecommunication System, and Sylvia Bowman of the Indiana University Systemwide Office for the School of Continuing Studies, the study of the Colorado, South Carolina, and Indiana educational telecommunications systems would not have been possible. Grateful acknowledgement is extended to 0. Pat Morgan, James C. Potter, Howard Carter, C. Earl Whatley, John Robledo, Bill Watson, W. Neal Robison, and Randall G. Bretz for sharing their time and candid professional opinions with me. Gratitude is expressed to the faculty of the Department of Extension and International Education of Louisiana State University for accepting a non-Extension person into their program and for their friendship and intellectual stimulation. Sincere appreciation is extended for the J.W. Bateman Fellowship which assisted financially in the conduct of the study. TABLE OF CONTENTS Page ACKNOWLEDGEMENTS.......................................................................................................... ii LIST OF TABLES............................................................................................................... ix LIST OF FI GURES......................................................................................................... x ABSTRACT................................................................................................................................. xi Cha pte r 1. THE PROBLEM AND ITS SETTING............................................. 1 STATEMENT OF THE PROBLEM..................................................... 1 THE STUDY OBJECTIVES................................................................. 2 THE DELIMITATIONS ....................................................................... 3 DEFINITION OF TERMS ................................................................. 3 C1osed-Circuit Television (CCTV), 3 Community Antenna Television or Cable Television (CATV), 4 Education Television (ETV), A Instructional Television (ITV), 4 Instructional Television Fixed Service ( ITFS), A Off-Campus Higher Education Programs, 5 Public Broadcasting Service (PBS), 5 ASSUMPTIONS ......................................................................................... 5 THE IMPORTANCE OF THE STUDY.......................................... 6 2. THE REVIEW OF RELATED LITERATURE................................... 8 THE NEED..................................................................................................... 8 To Extend Educational Opportunities, 8 To Prepare Adults for Change, 12 HISTORICAL PERSPECTIVE........................................................... 14 Educational Television, 14 Cable Television (CATV), 19 Communication Satellites, 23 Videotape and Videodisc Capability, 24 LEARNING FROM TELEVISION..................................................... 26 i v Chapter Page THE ISSUES UNDERLYING THE UNREALIZED POTENTIAL....................................................................................... 29 The Perceptual Issue, 29 Economic Issue, 32 Ambiguity among Adult Educators Issue, 32 Educator vs. Broadcaster Issue, 33 Public Market Issue, 34 EXTANT HIGHER EDUCATIONAL TELEVISION MODELS.................................................................................................... 35 McBride Mode 1 , 36 Waniewicz Model, 37 Dallas Community College District Mode 1 , 38 Rand Mode 1 , 39 SUMMARY.................................................................................................... 40 3. METHODOLOGY.............................................................................................. 43 SCOPE OF THE STUDY....................................................................... 43 OBSERVATION AND INTERVIEW FORMAT.............................. 44 NATURE OF THE DATA....................................................................... 45 The Primary Data, 45 The Secondary Data, 47 LOCATIONS VISITED ....................................................................... 48 INDIVIDUALS INTERVIEWED ..................................................... 48 SUMMARY.................................................................................................... 49 4. DESCRIPTIVE ANALYSES....................................................................... 51 INTRODUCTION......................................................................................... 51 THE TELEVISION HIGHER EDUCATION SYSTEM OF COLORADO................................................................................... 51 Historical Background, 51 General Administration, 55 0 rgan i za t i on , 56 Financial management, 57 Tuition and enrollments, 58 Public information and advertisement, 60 Academic Administration, 60 SURGE program, 61 CO-TIE and BIO-CO-TIE programs, 65 HI-TIE, 68 v Chapter Page Delivery System, 69 Recording center, 69 Tape de1i ve ry, 70 Off-campus classes, 70 Audio network, 71 Curriculum Development, 71 Master of Science program for engi- nee rs , 73 Master of Business Administration program, Ik Summary, Ik THE SOUTH CAROLINA EDUCATION TELEVISION SYSTEM............................................................................................... 76 Historical Background, 76 General Administration, 79 Organization, 80 Annua 1 budget , 85 Use of the ETV network, 86 Academic Administration, 88 Open