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TV-Radio-Age-1983-07 TV NEWS & PUBLIC AFFAIRS: Web, station expansion 33 CLASSICAL MUSIC ON RADIO A -1 Television/RadloAge JULY 26, 1982 $4.50 <r. z c r n fl: D C a V Or+ *q COMEDY ADVENTURE ACTON LORIMAR 1 - FROM CY R GROWING SUSPENSE - LORIMAR litiVtaTELEVISION.TEL ONE INTRODUCINGTRO PICTURES FOR - « MANY FROM p MOTION ME. STAR-STUDDEDST OR ANSI 25 P RIME TIME PEPERFECT FOR INrINTERNECINE LOON , GLEAMING oR E WORLD TWILIGHT'SLIGE SÉ L .EAGLES CABARET MITCH THE WAY É HAD WAY G LD D THAT'S TH PROJECT HUNTED THREE GELÉ RAI N ' THE OF GUILT CHARLESTON QQUESTION EY WILL DIE MUST DIE A LONG JOURNEY MILLIONS KIND AND WOMEN .SOME KILLER ON .FRENCH CONSPIRADESPERATE Z00 TICKLE M GREEN EYES SUMMER CONDUCT UNBECOMING MIRACLE OF STARRING Richard Butt Lancaster Michael York Grant . Joel Grey dames Lee Trevor Minnelli las Coburn Gould Patricia Liza .Melvin Doug ah York .Elliott Neal Vidmary Milland Susannah-Yorkusann e Remick Patty Duke Moore James Coco Hamilton Johnsonithnso George George oward Van Weld Christopherher Leslie H Tu er ehart Burgess MeredithM achman Mike Connors Richard Le Jeancan Seberg Saint JJames Astin Cloris .Roy Scheider ,Susan Presley Dan Haggertyg Gielgud Elvis Thomas 1John Richard Paul Winfield Nielsen Plum mer Christopher 10J4 LIBRARY OF OVER 450 TITLES. Television /RadioAge A GREAT RADIO Volume XXIX, No. 24 July 26, 1982 PROMOTION TV NEWS & PUBLIC AFFAIRS SOURCEBOOK 33 Network expansion prodded by alternate news sources. Impetus for webs' expansion of news programming stems from recognition of affiliates' growing appetite for news coupled with willingness to acquire it from variety of non - network sources. 37 Use of syndicated inserts grows as stations expand local news A quietly growing industry is the syndication of topical or news -related reports of five minutes or less that stations can plug into their local newscasts. 39 RFE /RL broadcasts the `truth' to Eastern Europe and the Soviet Union RFE /RL devotes half of its daily air time in the major language services to live hourly newscasts, world press The MUST book to help reviews, news analysis and correspondents' reports from you boost ratings and in- leading news centers. crease sales and profits. A giant 400 -page hand- 43 Audience participation newest public affairs trend book In the area of local politics, several Tv stations have borrowed and adapted radio's Over 250,000 words technique of public participation by bringing the viewer into the act. Over 1,500 on oir promo themes 45 More daytime programming added to TV stations' Over 350 contests, stunts, early evening news expansion station and personality pro- The latest study of the top 50 DMAs shows that 32 of the mos 150 affiliates filled 90 minutes or more of locally -produced $36.45 for thousands of weekday news during the early evening. dollars of stimulating, rev- enue- producing ideas. CLASSICAL MUSIC ON RADIO TELEVISION /RADIO AGE BOOKS A -1 Era of `stability' boosts prospects for growth 1270 Avenue of the Americas New York, New York 10020 Gentlemen: Departments Please send me HANDBOOK OF RADIO PUBLICITY & PROMO- 14 Publisher's Letter 59 Viewpoints 71 Seller's Opinion TION 'a $36.45 each. 18 Letters 60 Programming 73 Media Professionals 20 Sidelights Production 75 Wall Street Report A check for enclosed, 26 Radio Report 62 Commercials 91 In the Picture 28 Business Barometer 67 Spot Report 93 Inside the FCC Name 30 Tele -Scope Address City Television /Radio Age (ISSN #US0040277X) USPS #537160) is published every other Monday for 840 per year by the Television Editorial Corp. Publication Office, 20th & Northampton, Easton, PA 18042. Second class postage paid at New York, NY and additional mailing offices. POSTMASTER: Send address changes to Television /Radio State Zip Age, 1270 Avenue of the Americas, New York, NY 10020. 4 Quantiplex Gives You An Unfair Advantage. Using Quantiplex Viewer and Consumer ratings customers than local print. (We can prove it.) is like being dealt five aces. Why not deal yourself in on a pot that could It's that unfair. be as much as fifteen times your investment. Not only do you know the age and sex of your (And, we can prove that too.) Contact Bill Morris viewers, but you know who they are, what they or Ron Laufer at Quantiplex and get in on the buy and, the fifth ace, what they are thinking November sweep. about buying. And, if getting an unfair advantage from VAC And, for good measure, a sixth ace. If they can bothers your conscience think about this. It's not afford it. bothering your competition. With VAC ratings you can show advertisers exactly which of your time periods their potential VIEWER AND CONSUMER customers are watching. And prove to them that c/o Quantiplex, of their 919 Third Avenue, New York, N.Y. 10017 your station is the most effective use NM budget. In the case of local advertisers it's (212) 980 -7117 A DIVIS'ON OF JOHN BLAIR & COMPANY even a far more accurate targeting of A Viacom 124 HOURS Available September 1983 TelevA. Editorial, Ce3. and Publication 1270 Avenue of a New York, NY la:. Phone: 212-757-84'4 Telex: TELAGE 4217 Publisher S. J. Paul Executive Vice President Lee Sheridan Editorial Vice President & Editor: Alfred J. J. Editorial Director: Sanford Josephson Associate Editors: Robert Sobel, Georg.. Swisshelm, Dan Abramson Contributing Editors: John P. Taylor, WONDER W AN Elmer Lower, Leon Morse, Fred Allen. 61 hours Advertising Sales Representatives: Marguerite Blaise, William J. Mathews, Phyllis Finkel- stein. KUNG FU Vice President & Western Manager: Paul Blakemore Production Director: Marvin Rabach 62 hours Circulation /Promotion Director: Brad Pfaff Business Office: Hortense Essler West Coast Office Paul Blakemore, Vice President 6255 Sunset Blvd., (20m floor) Hollywood, Ca. 90028 (213) 464 -3552 Washington Office Howard Fields 716 S. Wayne St. Arlington, VA 22204, (703) 521 -4187 Special Correspondent Earl B. Abrams London Office Mr. Adrian Ball Diana Wright 100 Fleet Street London EC4Y 1 DE, England 01 -353 8624/8625 Member Business Publications Audit of Circulations, Inc. VBPA TELEVISION /RADIO AGE is published every other Monday by the Television Editorial Corp. Sol. J. Paul, President: Lee C. Sheridan, Executive Vice President; Paul Blakemore, Vice President; Alfred Jaffe, Vice President. Editorial, advertising and circulation office: 1270 Avenue of the Americas, New York, N.Y. 10020. Phone: (212) 757 -8400. Single copy: $3.50. Yearly Warner Bros. Television Distribution A Warner Communications Company subscription in the U.S. and possessions: $40; Canada and Mexico: $40; elsewhere: $40 © Television Editorial Corp. 1982. The entire contents of TELEVISION/ RADIO AGE are protected by copyright in the U.S. anc' in all countries signatory to the Bern Convention and AO& the Pan -American Convention. 8 Television/Radio Age, July 26, 1982 This year The New York Chapter SERVICE of The National Academy of Tele- vision Arts and Sciences honored TOTHE WOR -TV Community Affairs with FOUR EMMY Awards. COMMUNITY For Outstanding Editorials based IS on the significance of topics and ALWAYS effectiveness of presentation. REWARDING oThe Governors Award presented to the WOR -TV Children's Christ- mas Fund for providing clothing and toys to over 75,000 needy boys and girls annually. The Governors Award presented to "Channel 9's Children," a spe- cial week of local programming exploring the needs and problems of area youngsters. For Individual Craft /Director of Photography on the minority unemployment special, "UNEMPLOYMENT: SHORT END OF THE STICK." WOR -TV takes pride in winning these awards, because we take pride in recognizing the needs of our viewers. TELEVI510NFuca DIVISION OF RKOGENERRL INC REACHING OUT TO OUR VIEWERS. WORTV Television /Radio Age, July 26, 1982 9 Fresno, KMPH, 10 -11 AM, M -F MAY IJPDAT'i: NUMBER ONE: in: Women 18 -34, Women 18 -49, Men 18 -34, Men 18 -49, and Children.* 300% Rating Increase over May 1981. Ft. Wayne, WKJG, 4:30 -5:30 PM, M -F NUMBER ONE in: Rating* and Women 18 -34* 25% Playing Rating Increase May over 1981. Greenville -New Bern, WNCT, 4 -5 PM, M -F NUMBER 0 : in: Total Women, Total Men,* Men better and 18 -34,* and Men 18 -49* Harrisburg -Lancaster, WHIM, 9:30-10:30 AM, M -F NUMBER ONE in: Women 18 -34 and Women 18 -49. younger 50% Rating Increase over May 1981. Johnson City, Tn., WJHL, 5 -6 PM, M -F NUMBER ONE in: Rating, Total Women, Women 18 -34, Women 18 -49,* and Total Men. 11% Rating than ever! Improvement over lead -in. Baton Rouge, WAFB, 4 -5 PM, M -F i r d in: Total Women, Women 18 -34, and Women 18 -49. 11% Rating Improvement over lead -in. Beaumont -Pt. Arthur, KJAC, 3:30 -4:30 PM, M -F NUMBER ONE in: Total Women, Women 18 -34, and Women 18 -49* 17% Rating Improvement over lead -in. Boston, WCVB, 4 -5 PM, M -F N t M B ONE in: Rating, Total Women, Women 18 -34, Women 18 -49, and Teens. 133% Rating Increase over May 1981. B urlington-Plattsburgh, WCAX, 5 -6 PM, M -F Jit3ER ONw- in: Rating, Total Women, Women Lexington, WKYT, 4 -5 PM, M -F 18 -34, Women 18- 49,Total Men, Men 18 -34, Men 18- NUMBER ONE 49, Teens, and Children. 120% Rating Improvement in: Rating,* Total Women, Women 18 -34, Women 18 -49, Total Men, Men 18 -34,* and over lead -in. 22% Rating Increase over May 1981. Men 18 -49. 33% Rating Increase over May 1981. Charleston -Huntington, WOWK, 10-11 AM, M -F Los Angeles, KTTV, 3 -4 PM, M -F ,` L P,IBER ONE in: Women 18 -34* and Women NUMBER ONE in: Total Women,* 18 -49.
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