YEAR 101RN NOSI1)6 COLLEIih 26TH LIBRARY énoux CITY IOWA TELECASTING

THE BUSINESSWEEKLY OF RADIO AND TELEVISION APRIL 1, 1957 350 PER COPY

c < .$'- Ki Ti3dddSIA3N Military zeros in on vhf channels 2 -6 Page 31 e&ol 9 A3I3 It's time to talk money with ASCAP again Page 42 'mars :.IE.iC! I ri Government sues Loew's for block booking Page 46 a2aTioO aFiE$r:i:;ao3

NARTB previews: What's on tap in Page 79 P N PO NT POW E R GETS BEST R E SULTS Radio Station W -I -T -H "pin point power" is tailor -made to blanket 's 15 -mile radius at low, low rates -with no waste coverage. W -I -T -H reaches 74% * of all Baltimore homes every week -delivers more listeners per dollar than any competitor. That's why we have twice as many advertisers as any competitor. That's why we're sure to hit the sales "bull's -eye" for you, too. 'Cumulative Pulse Audience Survey Buy Tom Tinsley President R. C. Embry Vice Pres. C O I N I F I I D E I N I C E National Representatives: Select Station Representatives in , , Baltimore, . Forloe & Co. in Chicago, , San Francisco, , , Atlanta. RELAX and PLAY on a Remleee4#01%,/ You fly to Bermuda In less than 4 hours!

FACELIFT FOR STATION WHTN-TV

rebuilding to keep pace with the increasing importance of Central Valley . . . expanding to serve the needs of America's fastest growing industrial area better! Draw on this Powerhouse When OPERATION 'FACELIFT is completed this Spring, Station WNTN -TV's 316,000 watts will pour out of an antenna of Facts for your Slogan: 1000 feet above the average terrain! This means . . .

REBUILT AND IMPROVED STATION WIITN -TV will be the ONLY "FULL POWER" STATION in Ohio Valley between and Wheeling! REBUILT AND STRENGTHENED STATION WIITN -TV will be the ONLY STATION to put a Grade A signal over the four top markets of Portsmouth, Ashland- Ironton, Huntington and Charleston! REBUILT AND EXPANDED STATION WHTN -TV will put city grade service over the two principal major markets of Huntington and Charleston! REBUILT AND RE- VITALIZED STATION WHTN -TV will be THE ONLY STATION with the sustained dominance of TV -power to insure your sales messages reaching the many families earning jar above the average in the fast -growing industrial centers of Central Ohio Valley, living near and in the buying centers of Central Ohio Valley. REBUILT, REFURBISHED, REFRESHED STATION WHTN -TV, one of the fine Cowles stations, on Channel 13 over ABC basic network will dominate Central Ohio Valley. If you want your products to sell in this important market, plan to use the station that will blanket this entire area ... STATION WHTN -TV.

. .n..'. in. i.11 u i n a PAYOFF FOR YOU -AND HER! .uuuaa.u .,

write a slogan to sum up the exciting WHTN -TV story and

WIN A GLORIOUS BERMUDA SUNSHINE HOLIDAY FOR TWO! OR THE CASH EQUIVALENT IF YOU PREFER! In as few words as possible, no more than fifteen, write a slogan that dramatizes the TV- viewing appeal of Station WHTN -TV ... that tells why Station WHTN-TV offers the TV- advertiser such dynamic dominance for his advertising money! EASY! FUN! NOTHING TO BUY! EVERYTHING TO ENJOY! 103 PRIZES IN ALL!

6 in Bermuda with round trip airplane transportation between New York and Bermuda round trip transfers in Bermuda between airport and hotel room for two with private bath at the Castle Harbor Hotel for 6 nights use of private beach and swimming pool facilities at hotel breakfast and dinner daily sightseeing excursion Not included personal items, tips and Bermuda head tax (payable in Bermuda) of $2.85.

2nd Prize: $150. 3rd Prize: $75. 100 ADDITIONAL AWARDS FOR MERITORIOUS ENTRIES.

Contest open to the personnel of advertising agencies and their clients, except the Cowles Co. and their agencies.

PRIZE WINNERS WILL BE ANNOUNCED IN THE JUNE 17TH ISSUE OF THIS MAGAZINE. ADVERTISERS GET BIG -TIME RESULTS WITH WFAA- TV!...

L .1 In line for free ice cream? No. These small-fry by the hundreds are waiting patiently in line to say "Hello" to Miss Elaine, of WFAA -TV's popular "Romper Room ". It's the parents who will be buying the ice cream. CABELL'S ice cream ... " 'cause Miss Elaine says to buy Cabell's." Not only ice cream, but milk and all the other fine Cabell dairy products. How well do they heed her advice? Enough to prompt this advertiser to extend an already successful schedule to five full 30- minute segments per week! Further proof that advertisers do get "big- time" results with WFAA -TV!

Call Your PETRYMAN for complete market data and availabilities. CHANNEL 8- DALLAS Blanketing 564,080 North 108206 television homes

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BNo. Dc srnvo PUBLICATIONS. INC., 1735 DeSales St.. N.W., Washington 8, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. startingWGAL its ninth year in -TV a new home LANCASTER, PENNA. NBC and CBS

Since the date of its first telecast, March 18, 1949, WGAL -TV has had eight happy and birthdays. None has been happier nor more eventful than the latest one, which was made noteworthy by the "Dedication to Public Service" of the new WGAL -TV building, with its latest modern equipment and com- plete color facilities. These new facilities make it possible for WGAL -TV to give a birthday gift of better service to its countless viewers and its numerous communities, which combine to form America's 10th TV Market.

STEINMAN STATION Clair McCollough, Pres. 316,000 WATTS

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

Page 4 April 1, 1957 BROADCASTING TELECASTING closed circuit

WHOSE AIR? Sen. Charles E. Potter, of ing of executives of CBS -owned tv stations causes scratches on film's surface), already , second ranking Republican on on Monday. Result of their caution was to has been tested on 16 mm film projected on Commerce Committee and former chair- find their train snowbound and to reach WOR -TV New York. It's claimed device man of Communications Subcommittee, is their destination, via plane from Chicago, not only would assure excellent film picture so deeply concerned about scarcity of vhf day and half behind schedule. on air but also could save as much as 50% spectrum space that he plans to propose BT of film reproduction cost, double film overall high -level analysis of spectrum ONE question considered sure to be raised print's life and even permit same print to be utilization both by government (military) by CBS -TV affiliates at their annual meet- used for its entire commercial film ex- and private users. He's alarmed over re- ing with network officials this week is al- posure . ports current in higher circles that military most perennial proposal for longer station BT already is seeking low band vhf tv chan- breaks. Breaks now are 40 seconds; at least ASK THE BOSS NARTB and AFM of- nels (2 -6) through direct allocation by some stations would like lengthening to ac- ficials were trying to locate James Caesar President. He questions whether maximum commodate two 20-second spots in addi- Petrillo at weekend. AFM president was utilization of spectrum now is being made tion to I.D. Network, however, feels this motoring somewhere in West. NARTB and whether frequency exchanges could not feasible. Annual convention is Friday wanted to know if it would be all right for not be worked out to ultimate advantage and Saturday in Chicago, preceding Great Lakes Naval Training Center Band of both military and non- military users NARTB convention. to play "The Star Spangled Banner" as and, at same time, effect spectrum conser- BT background to U. S. Marine Corps Color vation. (See story page 31.) SECRET SESSIONS FCC network study Guard ceremony opening formal conven- BT staff -now armed with hearing and sub- tion proceedings Tuesday morning. Com- plication centered around need for music of government antitrust suit poena powers authorized by FCC two FILING czar's permission before military band can against Loew's'Inc. for allegedly block - weeks ago [BT, March 25j -would like to perform. Convention, incidentally, is pay- to tv (story page 46) conduct hearings, if any are ordered, in booking features ing neat sum for banquet musicians. doesn't mean Justice Dept.'s investigation secret. Whether this is possible under exist- ing is consideration by of film dealing stops there. It's known that rules and law under BT legal aides. Mean- Justice agents are still looking into prac- network staff and FCC RECURRING reports of imminent sale of while FCC is pondering what will happen tices of other film distributors. WOV New York were held to be without after June 30 when appropriated $241,000 by M. S. Novik, president of BT foundation for network study runs eut. Thinking at WOV Broadcasting Corp. Acknowledging FCC is that some means will be found to JAHNCKE TO FCC? of Ernest that offers have been made, Mr. Novik says continue staff, least skeleton, if study Lee Jahncke Jr., former ABC vice presi- or at he and his associates are "flattered" but dent, are urging his appointment to FCC is not completed. that "we are not interested in selling." if Chairman McConnaughey elects to leave BT upon expiration of his term June 30. Mr. NBC Radio's hourly five -minute newscasts, BT Jahncke, 20 -year veteran in broadcasting center of hot controversy when launched NEW NAME IN RADIO -TV J. H. at age 44, is native of and early this year (Jan. 14, et seq.), have picked Whitney Co. understood to be setting up life -long Republican. He resigned from up first sponsorship renewal. Brown & Wil- "front office" for its owned stations - ABC with departure of Robert E. Kintner liamson Tobacco Co. has signed as co- WISH-AM-TV , WANE -AM- as president. sponsor for another 13 weeks, effective TV Ft. Wayne, KOTV (TV) Tulsa, KGUL- BT April 29, through Ted Bates & Co., New TV Galveston -in form of newly-organ- York. Other co-sponsor is Bristol -Myers ized Corinthian Broadcasting Corp. C. BROADCASTERS supporting Jahncke whose renewal notification is not due till Wrede Petersmeyer, president of all owned candidacy on "if' basis point out need for about end of month. Bristol -Myers agency stations but KGUL -TV, is slated for Corin- businessman -broadcaster and feel Mr. is Young & Rubicam, New York. thian presidency. New company will be Jahnckés two of experience would "front office" to fill need for "a common started with NBC in 1937; was BT be asset (he denominator service organization for assigned to which eventually PEOPLE'S CHOICE Col. Edward M. -a all the stations," according to one Whitney became ABC under independent owner- Kirby, wartime Army radio chief and be, official. It will advertise Whitney stations ship). He's understood, moreover, to have fore that public relations director of as unit-through newly- appointed agency, support of Connecticut GOP senators. He's NARTB (then NAB), has been named pub- Anderson & Cairns, New York -but no Academy graduate and is com- lic relations director of People -to- People Naval change in sales representation contem- in Reserve. His father was Assist- Inc., Eisenhower -inspired project to give mander Edward Petry & Co. will continue of Navy under President impetus to worldwide program for amity. plated. ant Secretary Ft. Wayne and Tulsa stations; Project, privately undertaken, is designed to represent Hoover. will stay with Indianapolis out- BT to augment government (USIA) and Cru- Bolling Co. with Galves- sade for Freedom programs. Radio-tv com- lets, and CBS Tv Spot Sales SHAKE -UP Seemingly all inclusive cov- Corinthian headquarters will be 630 mittee, one of 41 different segments, is ton. erage of San Francisco earthquake given Tel.: Plaza jointly chairmanned by Frank Stanton, Fifth Ave., New York 22. by all news media overlooked one facet of CBS Inc. and Harold E. Fellows, 7 -0500. particular interest to broadcast buyers and president; NARTB president. BT sellers. Number of commercials had to be J. J. (JOE) BERNARD, vice president - made good because of interruptions caused BT general manager of WGR -AM-TV Buffalo, by trembling turntables or palpitating pro- NEW unit designed to eliminate scratch is acting as consultant for new ch. 2 KTVI jectors. Other weather victims last week impressions on film (developed by Richard St. Louis. Station, to be ABC affili- were Clark George, general manager, and Sassenberg, traffic manager at RKO Tele- (TV) ated, has target date of April 15, having Bob Wood, commercial manager, of vision Inc.) is expected to be revealed at dark March 20 as uhf on ch. 36 to KNXT (TV) Los Angeles, who feared NARTB convention. It can be attached to gone install new equipment. It's Mr. Bernard's stormy skies and so entrained for New 16 mm film projector in 15 minutes, hides first consultancy. York to be sure to arrive in time for meet- marks during projection (dust, for example,

April 1, 1957 Page 5 BROADCASTING TELECASTING WDAY -TV DELIVERS 520% MORE FARGO -MOORHEAD HOMES THAN STATION "B "!

' NMI IMO MINI

That's right! - December, 1956, ARB figures for Fargo -Moorhead credit WDAY- TV with an average of 520% more homes than Station "B ", for all time periods! WDAY -TV gets - 760% More -12 Noon to 5:00 P.M.! WDAY -TV June 1956 872% More -5:00 P.M. to 6:00 P.M.! 7 -City Area ARB* 181%0 More -6:00 P.M. to 10:00 P.M.!

12:00 - 5:00 P.M. 270% More -10:00 P.M. to Sign -Off! 403% MORE That's just the Fargo -Moorhead picture. - 6:00 P.M. 5:00 1956 ARB figures (left) prove that 468% MORE June, WDAY -TV is almost as popular in five STATION 6:00 - 10:00 P.M. other Red River Valley cities each 118% MORE - between 40 and 60 miles away! 10:00 P.M. - Sign -Off 400% MORE Your Peters, Griffin, Woodward Colonel has all the facts. -Valley City, Wahpeton, Hillsboro, Fargo. Minnesota- Breckenridge, Fergus Falls, Moorhead. P. S. Average ARB Rating, 6:00 - 10:30 P.M., WDAY-TV -43.6. Station "B" -11.9. WDAY-TV FARGO, N. D. CHANNEL 6 Affiliated with NBC ABC PETERS, GRIFFIN, WOODWARD, INC. 11114P. Exclusive National Representatives

Page 6 Apr]! 1. 1957 BROADCASTING TELECASTING at deadline

Magnuson Letter Explores Show on April 8 and 22 only. Young & Rubi- BUSINESS BRIEFLY Broadcast cam placed. Rating Services Fortnight ago Lever Bros. and Procter & EXPLORATION into broadcast rating services Gamble bought total $6.5 million in daytime Late -breaking items about broadcast busi- has been started by Sen. Warren G. Magnu- programs on network, marking new daytime son (D- Wash.), chairman of Senate Commerce venture on NBC -TV for Lever [BT, March ness: for earlier news. see ADVERTISERS Committee, BT learned Friday. 25]. Meanwhile, H. J. Heinz Co., through Max- & AGENCIES, page 32. Sen. Magnuson has sent letters to leading re- on Inc., Friday renewed for third year spon- search firms asking many questions, some sorship of Captain Gallant of the Foreign pointed. Aside from queries about nature of Legion effective March 30 in new spot, Satur- WHISK AGAIN Lever Bros. (Whisk), N. Y., services, methods, techniques, etc., letter asks day 11:30 a.m.-I2 noon. planning another flight of television spots, start- researchers such questions as these (para- ing May 1 in first markets. Length of contract phrased): First Three Complaints Issued will vary but may be as long as 20 weeks. What effect if any does type or quantity of From FTC Monitoring Unit BBDO, N. Y., is agency. service ordered by customer have on manner in which you conduct measurements? FEDERAL Trade Commission today (Mon.) KATZ ACCOUNTS Five new am accounts Do you try to correlate your results with is issuing first three of its long -awaited series added by Joseph Katz Co., N. Y. and Balti- those of other services? of complaints against alleged false and mislead- more: Roselux Chemical Co. (Rosex bleaches Does publication of your ratings affect suc- ing radio -tv commercials. and starch); Lillian Dairy Products Corp. cess of programs or stations? FTC charges were against Mentholatum Co. (Sodus and Crowley brand products), Chester- What percentage of your income comes for false advertising of its Mentholatum Rub on field Music Shops, Price Premiums Co. and from networks, stations, agencies, others? CBS -TV and NBC -TV; Whitehall Pharmacal Dorman Co., all N. Y. Confirming report he had dispatched letters Co. with similar false claims for its Infrarub SWITCH IN WORKS Genesse Brewing only day before, Sen. Magnuson told BT Fri- and Heet on CBS -TV and MBS; and Omega Corp., Rochester, N. Y., regional advertiser day he was exploring rating field because of Chemical Co. with falsely advertising its now being serviced by Rogers & Porter, Roch- complaints. Ho did not elaborate. Omega Oil on radio stations Deceptive advertis- ester, expected to name New York agency. ing in newspapers and on products themselves Loew's Tells What It Paid Decision to be made early this week. also are charged in some cases. All are given For Percentage of Stations 30 days to file answers, with hearings scheduled SECOND THOUGHT Purex Corp. (bleach), LOEW'S Inc. paid $1,625,000 for quarter in- for Whitehall June 3 and Omega June 5, both which renewed as alternate week sponsor of terest in KTTV (TV) Los Angeles, Loew's in New York, and Mentholatum June 7 in The Big Surprise on NBC -TV, has reconsidered President Joseph R. Vogel told meeting of Buffalo. and instead will alternate with Speidel watch board at which four -man executive committee Complaints were first issued as result of mon- bands, on The Arthur Murray Show for next was elected unanimously. They include Mr. itoring by FTC's Radio -Tv Unit established last 13 weeks (NBC -TV, 8 -8:30 p.m.). Both adver- Vogel, George L. Killion, Frank Pace Jr., and October. tisers will then sponsor film show for summer. Ogden R. Reid (named committee chairman). Mentholatum is charged with showing video Agencies: Foote, Cone & Belding for Purex Mr. Vogel said Loew's 25% interest in KMGM representation of arthritic hands and asking and Norman, Craig & Kummel for Speidel. (TV) cost Loew's $750,000 and viewer to notice result after Mentholatum Rub reported option to buy quarter share of KTVR application: "Soon a pleasing glow is felt right LOCAL ACCENT N. W. Ayer & Son, (TV) for $525,000. He also noted firm's where it hurts ... bringing deep relief to pain - N. Y., is advising stations that effective April 1, share earnings for second quarter of this fiscal wracked joints." both Bell Telephone and Rub]n H. year to be 18 cents per share, bringing six - Whitehall is charged with claiming on tv Donnelley Corp. (yellow pages) will be serviced month total to 51 cents. Loew's Inc. is being that Infrarub "speeds up the flow of fresh, out of agency's Chicago office. Reason stated sued by Justice Dept.'s Antitrust Div., which has is that "we are deviating from our established rich blood . . drives away pain -causing con- asked for injunction to prevent "block- booking" gestion ... relieves ordinary pain of arthritis, policy for these clients because it is impera- of feature films to tv (story page 46). rheumatism, backache and muscle aches for tive that they be recognized as true local adver- hours-or money refunded." tisers." Letter emphasizes that all other broad- Week Brings $3.1 Million will to be handled by Omega, FTC said, presented radio testi- cast accounts continue these two accounts Into NBC -TV Sales Totals monial claim by backache sufferer that after New York office and that NBC -TV daytime sales swelled with additional using Omega Oil he "felt like a boy again," are "the only exception." $3.1 million in new business last week, William and claimed product would also relieve neuri- BREEZE IN TOP 50 Lever Bros. (Breeze), R. (Billy) Goodheart Jr., vice president, NBC tis and rheumatic pains. spot campaign in top 50 Television Network Sales, reported Friday, N. Y., placing radio markets, effective May 1 for about 20 weeks. bringing total sales in two week period to near- Oppose Pressure Groups, BBDO, N. Y., is agency. ly $10 million. Bartley Tells Broadcasters through McCann - SOS Co. (scouring pads) TEXACO BUYING Texas Co. (Texaco), -hour segments of BROADCASTERS not only should maintain Erickson bought quarter N. Y., starting its second flight of four-week Monday Queen for a Day and Tic Tac vigilance against any form of governemnt cen- -Friday spots in both radio and television April 15 in Dough and -hour segment alternate Fri- sorship but also against censorship attempted quarter eastern and southern markets and on May 15 days on Ernie Ford Show for 52 by private pressure groups, FCC Comr. Robert in all other areas. Cunningham & Walsh, N. Y., weeks starting July 12. Standard Brands, T. Bartley told AP Broadcasters, meet- is agency. through Ted Bates & Co., will sponsor 26 al- ing in Washington Friday. "Through devious, indefinable, and sometimes insidious means, ternate Tuesday segments of Queen for a Day WIIC -TV Joins NBC -TV starting April 23. This is in addition to previous these private groups and organizations ... at- order for same segment on alternate weeks tempt to impose their own views as to the AFFILIATION of WIIC (TV) Pittsburgh (ch. starting April 16 and will give Standard Brands suitability and acceptability of program ma- I I) with NBC -TV announced jointly Friday by sponsorship of first quarter-hour segment on terial upon the broadcaster or his advertiser - Harry Bannister, vice president in charge of Tuesday for 52 consecutive weeks. sponsor .. ", Mr. Bartley said. station relations for NBC, and Oscar M. (Pete) The Dixie Cup Co. (paper cups and plates) Importance of news from "diverse" sources Schloss, president of WWSW Inc., operator of will sponsor quarter -hour segments of Queen was emphasized by Mr. Bartley. "In a democ- tv station. Agreement was concluded after for a Day and Tennessee Ernie Ford Show on racy, the effort is and must continue to be to Westinghouse Bcstg. Corp. notified NBC -TV it 13 alternate Wednesdays starting April 10 provide the citizen with information, ideas and would shift its affiliation for WBC -owned through Hicks & Greist. Drackett Co. (Windex) news from diverse sources -all with the pur- KDKA -TV Pittsburgh to CBS-TV when WIIC will sponsor quarter -hour segments of both pose of permitting him to form his own opin- (TV) begins operations (story page 126). Target Queen for a Day and Tennessee Ernie Ford ion," Mr. Bartley said. date for WIIC (TV) is July 15. BROADCASTING TELECASTING April 1, 1957 Page 7

your advertising becomes a family matter ... on the Meredith Stations

and in the 4 key markets of Syracuse, Omaha, Kansas City and Phoenix this combination assures sales growth for advertisers. Corn - bined dollar volume of Metropolitan County Retail Sales alone approximates $3,000,000,000.00* The station managers will be happy to give you complete information.

DOLLAR VOLUME OF METROPOLITAN COUNTY AREAS Estimates, 1955, Mr TOTAL RETAIL SALES Rank Total Area and State In Group Retail Sales Percent Total for (260 Markets) $132,669,192,000 100.000a/a Kansas City, Missouri 15 1,360,225,000 1.025 Phoenix, ...... 51 525,567,000 .396 Omaha. Nebraska 55 502,402,000 .378 Syracuse, Now York 57 475,635,000 .358 Total four cities $2,863.829,000' 2.158"/e

KANSAS CITY KCMO KCMO -TV The Katz Agency SYRACUSE WHEN WHEN -TV The Katz Agency PHOENIX KPHO KPHO-TV The Katz Agency OMAHA WOW WOW -TV John Blair & Co.TY: Blair -TV

Meredith Stations Are Affiliated With QI'ller 1I01lll'S allld (iitrdl'lIS and Successful Farming Magazines

Page 8 Apri[ 1, 1957 BROADCASTING 'CFI.i'CdSIINJ PEOPLE MYRNA McCAULEY, formerly in tv depart- ment of Needham, Louis & Brorby, Chicago, to copy staff of Foote, Cone & Belding, same at city. deadline JOSEPH H. CARO, vice president at The Buchen Co., Chicago, elected senior vice pres- ident. Before joining agency in 1952 he was vice president and director at Earle Ludgin & Co., same city. FCC AWARDS ST. LOUIS CH. 11 TO CBS PHIL GOULDING, 39, staff announcer and FCC Friday announced award of St. Louis ch. operations is monopoly discerned or coercive program conductor on WMGM New York and 11 presented." to CBS, bearing out predictions publicly practice stockholder in WCAP Lowell, Mass., died known over last several months. Denied were In another section of the 128 -page decision, Friday morning at home in New York. He was applications by St. Louis Telecasting Inc. (60% Commission stated: 'To hold differently, under brother of RAY GOULDING of comedy team owned by St. Louis U.), St. Louis Amusement the circumstances developed in this proceeding, "." Funeral services to be held Co., 220 Television Inc. and Broadcast House in the judgment of the Commission, would be in Lowell today (Mon.). Inc., former operator of ch. 36 KSTM -TV East to assign to diversification of the media of mass St. Louis, M. FCC Comrs. McConnaughey, communications factor a quality and signifi- WILLIAM A. CHALMERS, manager of Los Doerfer, Mack and Craven favored CBS; cance other than comparative." Angeles office, Calkins & Holden, to vice presi- Comrs. Hyde and Lee dissented; Comr. Bartley Applicants for St. Louis ch. 11 were desig- dent in charge, succeeding HARRY A. WITT, favored 220 Television Inc. nated for hearing in December 1953. An initial resigned to head new L. A. office of Reach, CBS' "superior" performance in operating decision was issued by hearing examiner in McClinton (story page 36). KMOX St. Louis impressed FCC. "The present September 1955 favoring CBS. Network owns to CBS proceeding," FCC said, "evidences a CBS com- WCBS -TV New York, WBBM -TV Chicago, RICHARD F. HESS named assistant of station ad- parative showing, taking into consideration all KNXT (TV) Los Angeles, WXIX (TV) Mil- Radio vice president in charge DUNDES. Mr. Hess factors, favorable or unfavorable, superior to waukee, and WHCT (TV) Hartford, Conn. Lat- ministration, JULES and since 1951 has been that of the other applicants." ter two are uhf stations. CBS also owns WCBS- joined CBS in 1939, AM-FM New York, KNX -AM -FM Los An- director of research of CBS Radio Spot Sales. ownership and Question of diversification of geles, WBBM -AM -FM Chicago, KCBS-AM- discussed at CBS' network operations were FM San Francisco, KMOX St. Louis, WEEI- BUD SHERAK, director of research, Kenyon & length and "significant" preference was award- AM-FM Boston. Eckhardt, N. Y., elected vice president. He has category. How- ed all other applicants in this Also Friday Commission issued memoran- been with agency since 1951. the ever, FCC said, "In awarding preference dum opinion and order denying petitions to re- in vari- note was taken of the fact that CBS its open record by Broadcast House Inc., 220 Tele- WNEW, KATZ, KMOD Sales ous ownerships faces a considerable competi- vision Inc. and St. Louis Telecast Inc. At issue Filed for Commission Approval tion; that its station ownerships are removed were deintermixture actions allocating ch. 2 to from one another, except that the tv station St. Louis from Springfield, Ill., and alleged THE record-breaking $7.5 million sale of here applied for would serve the same com- changes in CBS' holdings since hearings ended. WNEW New York [BT, March 25] topped munity as CBS-owned KMOX. Note has also Comrs. Hyde, Bartley and Lee dissented to three station sales filed Friday for FCC ap- been taken of the fact that in none of the CBS this action. proval. Others were KATZ St. Louis and KMOD Modesto, Calif. [BST, March 4]. Commission moved ch. 9 out of Hatfield to Broadcasting is purchasing RCA, ABC Affiliates, BPA D. Buckley, J. D. Wrath - Evansville, Ind., where it reserved vhf chan- WNEW from Richard Loeb (Mr. Buckley took Du- Add Meets to Chicago Agenda nel for educational use. This was part of move er Jr. and John L. stock for his 25% interest). Latest wherein FCC took ch. 7 from Evansville and Mont THREE MEETINGS not on official NARTB WNEW balance sheet (Jan. 31) listed an earned as moved it to Louisville. Initial decision favor- agenda were scheduled Friday convention for previous 12 months of $352,870. ing WVJS issued Feb. 18. There was no request surplus planning neared final stage (see NARTH con- 26 balance sheet showed that for a court stay. Earlier in week WIRL -TV DuMont Jan. vention coverage starting page 79). company has lost $83,752 since Dec. 29, 1956, to acquaint Peoria, Ill., filed court .appeal against move of RCA scheduled two -day seminar and on latter date had deficit of $1,648,228. tv broadcasters with latest developments in ch. 8 from Peoria to Davenport-Rock Island- Corp., largest DuMont color tv broadcast equipment and techniques Moline area (story page 60). listed (as of Sept. 29, 1956) total along with demonstration of equipment. Event Meanwhile, Co. filed notice stockholder, income for first nine months of 1956 of $71,- will be held April 12 -13, following close of with FCC Friday that it will demand "full and assets were total April 11. Site will fair" bearing on FCC's order moving ch. 6 580,496. Current $83,055,016, formal convention events current liabilities be Hotel Sheraton -Blackstone, across street from Schenectady (where GE's WRGB [TV] assets $136,462,196, $14; surplus Du- from Conrad Hilton Hotel. operates) to Syracuse, N. Y. GE already had 922,774 and capital $59,428,853. (TV) New York and Meeting of ABC Affiliates Assn. was called announced it would fight loss of vhf channel Mont owns WABD WTTG (TV) Washington. Sunday, April 7, 1 -1:45 p.m. by Frederick S. [AT DEADLINE, March 18]. Houwink, WMAL -AM -TV Washington, chair- WTVW (TV) Evansville, which lost its ch. 7, Rollins Broadcasting Co. is buying KATZ man of association. New board of governors Friday filed petitions with FCC requesting (1) from Bernice Schwartz and Coralee Garrett will be elected and reports will be heard from reconsideration of the Commission's action, for $110,000. Rollins Jan. 31 balance sheet Joseph F. Hladky Jr., KCRG-AM -TV Cedar (2) stay of April 15 deadline to issue show listed net worth of $317,118, current assets Rapids, Iowa, association secretary, and Joe cause order as to why it should not operate $231,669, total assets $492,338 and current Drilling, KJEO (TV) Fresno, Calif., treasurer. on ch. 31, and (3) request for rulemaking, with liabilities $66,445. Meeting will be held in Sheraton Room of two proposals offered (one of which would Owners of KSRO Santa Rosa, Calif. (Mrs. Sheraton -Blackstone Hotel, preceding ABC make Louisville all uhf). Ernest L. Finley, Frank McLaurin and Evert sales presentation (story page 119). Also Friday, Capitol Tv Corp. (Harry Pink- B. Person) purchased KMOD for $170,000. Officers and directors of Broadcasters Pro- erson) asked Commission to reconsider its order Sellers include Don C. Reeves, Judd Sturtevant Assn. will meet Monday noon, April which left ch. 3 in Hartford, Conn. (WTIC -TV), and John E. Griffin. KMOD listed current assets 8, at Chicago Press Club. and to assign that channel to Providence, R. I. as of Dec. 31, 1956, of $34,328, total assets Capitol charged FCC reasoning in reaching its $74,986, current liabilities $20,192 and earned Hatfield Bidders Go To Court decision was "illogical and unsound." surplus $50,743. In Protesting Deintermixture KONG Visalia Sold for $35,000 FCC's deintermixture actions last February UPCOMING second court appeal Friday when KONG Visalia, Calif., 250 w outlet on 1400 kc, drew their April ch. 9 Hatfield, Ind., applicants WVJS was sold Friday to Harry C. Layman of Phoe- competing April 5 -8: State Broadcasters Assn., and WOMI, both Owensboro, Ky., filed notices Eugene. nix, Ariz., for $35,000, subject to FCC ap- of appeal and review in U. S. Court of Appeals, April 8: Daytime Broadcasters Assn., Sher- proval. Sellers were Amelia Schuler, L. E. aton Hotel, Chicago. and Bert Williamson, d/b Radio Washington. They claimed FCC took action April 7 -11: HARTS annual convention, Chenault without proper notice of rule- making, not giv- Conrad Hilton, Chicago. KYNO, Voice of Fresno. Mr. Layman formerly ing them opportunity to file comments and For other Upcomings see page 144 owned WJOC Jamestown, N. Y. Broker was counter -comments. Hamilton, Stubblefield, Twining & Assoc. BROADCASTING TELECASTING April 1, 1957 Page 9 Broadcasting Publications Inc. Sol Taishoff Maury Long Edwin H. James President Vice President Vice President H. H. Tash B. T. Taishoff Irving C. Miller the week in brief Secretary Treasurer Comptroller

THE NARTB CONVENTION WILL FCC HOLD PAY -TV TESTS? &NG do` Golf Tournament prizes 70 Commission discusses subject but thus TELECASTIN Opens next weekend at Chicago 79 far has reached no decision on whether Management Conference agenda 80 to hold full and open hearing .. 50 Engineering Conference roundup 82 THE BUSINESSWEEKLY OF RADIO AND TELEVISION logs hold interest 88 Published every Monday by Broadcasting Automatic FCC URGES LONGER LICENSES Publications Inc. Advance registration 93 Five -year terms favored in arguments Executive and Publication Headquarters Radio -tv network coverage 119 Broadcasting Telecasting Bldg. submitted to Congress. Bartley wants 1735 Desales St., N. W., Washington 6, D. C. Telephone: 'indeterminate' terms 51 MEtropolitan 8.1022 EDITOR 8, PUBLISHER: Sol Taishoff MILITARY SEEKS CHANNELS 2 -6 MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. STORER ENTERS PHILADELPHIA Frank Beatty, Bruce Robertson (Hollywood) President reported considering secret NEWS EDITOR: Fred Fitzgerald request for lower half of vhf band. FCC approves purchase of WPFH SPECIAL PROJECTS EDITOR: David Glickman (TV) Wilmington, Del.; proposal to ASSOCIATE EDITOR: Earl B. Abrams Careful consideration given pre-empt- ASST. TO MANAGING EDITOR: Donald V. West ing's effects on the public 31 buy WMUR -TV Manchester, N. H., ASSISTANT NEWS EDITOR: Munsey Slack draws fire from Westinghouse inter- ASSISTANT EDITORS: Harold Hopkins, Dawson Nail STAFF WRITERS: Art Brandel, Argyll Campbell, ests 54 Jacqueline Eagle, Ann Tassel EDITORIAL ASSISTANTS: Hilma Blair, Jere McMil- Y &R TO LEASE COAXIAL CABLES lin, Frances Pelzman, Rita Wade TWO NETWORKS RAISE PAYMENTS LIBRARIAN: Catherine Davis Agency announces it will use closed - SECRETARY TO THE PUBLISHER: Gladys L. Hall circuit facilities to feed material to Over 100 CBS -TV and 75 ABC -TV BUSINESS clients in their offices 32 stations get rate increases in new rate VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. Levi (New York) cards . 118 SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant NIELSEN SURVEY ON THE SPOT TRAFFIC MANAGER: Harry Stevens VTR: OUT ON THE FIRING LINE CLASSIFIED ADVERTISING: Wilson D. McCarthy ADVERTISING ASSISTANTS: Doris Kelly, Jessie New York society hears four speakers First shakedown tests of tv tape re- Young COMPTROLLER: Irving C. Miller criticize, suggest and ask questions cording near completion. All three ASSISTANT AUDITOR: Eunice Weston about 1956 figures 34 networks making it backbone of ef- SECRETARY TO GENERAL MANAGER: Eleanor Schadl forts to solve daylight time problem CIRCULATION R READER'S SERVICE 120 MANAGER: John P. Cosgrove PLAY BALLI MAJOR LEAGUE PLANS SUBSCRIPTION MANAGER, Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Bessie Deese, Charles Harpold, Donald Rodgers, Bertha Sponsors to spend $65 million min- STORZ SELLS KOWH OMAHA Scott, Violet Quigley imum for coverage of baseball teams BUREAUS $822,500 is figure for transfer of out- NEW YORK on stations, radio -tv networks ....40 let to William F. Buckley Jr., pub- 444 Madison Ave., Zone 22, PLoza 5-8355 lisher of 'National Review' 128 Editorial SENIOR EDITOR: Rufus Crater TV FACES ASCAP BARGAINING BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small WLW OPENS NEWS CENTER ASST. NEW YORK EDITOR: David W. Berlyn Entire morning of NARTB convention NEW YORK FEATURES EDITOR: Rocco Famighetti to be devoted to problem, with all Communications unit brings informa- STAFF WRITERS: Frank P. Model, Beverly Berl Iv stations invited. Present rates con- tion to central point, bringing more Business efficiency to sports, weather and news SALES MANAGER: Winfield R. Levi sidered too high 42 SALES SERVICE MANAGER: Eleanor R. Manning broadcasts 132 EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger JUSTICE DEPT. SUES LOEW'S INC. CHICAGO CANADIAN CHANGES ADVOCATED 360 N. Michigan Ave., Zone I, CEntral 64115 MIDWEST NEWS EDITOR: John Osbon Second court action taken as govern- Royal Commission recommends new MIDWEST SALES MANAGER: Warren W. Middleton, ment charges block- booking of MGM to Barbara Kolar 15 -man board control and regulate HOLLYWOOD feature film to tv stations 46 CBC and private radio-tv stations 134 6253 Hollywood Blvd., Zone 28, H011ywood 3 -8181 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia Elates , 32 Colin Ave., HUdson 9 -2694 James Montagnes

SUBSCRIPTION INFORMATION Annual subscription for 52 weekly Issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): 59.00, or TELECASTING Yearbook (54th Issue): $9.00. Annual subscription to BROADCASTING TELE- departments CASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular Issues: Advertisers & Agencies 32 Government ...... 46 Opinion 138 35,8 per copy; 53d and 54th Issues: $3.00 per copy. ADDRESS CHANGE: Please send requests 7 In to Circulation At Deadline Public Interest ... 22 Our Respects 26 Dept., BROADCASTING TELECASTING, 1735 D.Soles St., N.W., Washington 6, D. C. Give both old and new Awards 137 In Review . 15 Personnel Relations 69 ... odd including postal zone numbers. Post office Closed Circuit 5 International 136 Professional Services .118 will not forward issues. Colorcasting 33 Lead Story 31 Program Services .... 42 Editorial 150 Manufacturing 134 Ratings 39 BROADCASTING Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROAD- Education 136 Networks 118 Stations 128 CASTING*-The News Magazine of the Fifth Estate. Broadcast Advertising was acquired In 1932, Broadcast Film 69 On All Accounts 28 Trade Assns. 70 Reporter in 1933 and Telecast* In 1953. For the *Reg. U. S. Potent Office Record 140 Open Mike 18 . . Upcoming 144 Copyright 1957 by Broadcasting Publications Inc.

Page 10 April 1, 1957 BROADCASTING TELECASTING The skyline is the surest indica- tion of steady growth in what is now Texas' third major city. San Antonio and its county surpasses Memphis, Dayton, Rochester, Atlanta, Syracuse, Richmond, and their re-

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RADIO CORPORATION OF AMERICA TUBE DIVISION HARRISON, N.J. IN REVIEW Just in! of THE TRIAL OF LIZZIE BORDEN aboard, and this, too, follows reports what actually happened. Seattle East about THERE's a simple ballad Down It was a well- balanced play, suspense and San Francisco Lizzie Borden who "took an axe and gave tension intermingled with humor, all con- her mother 40 whacks and when she saw tributing to a solid production. her father 41." what she had done she gave Production costs: $55,000. OUTRATES ALL 65-years -ago trial Omni- Upon this and the Sponsored by Mennen Co. through Grey -ballet presenta- bus based an effective drama Adv. on NBC -TV Mon., March 25, 9:30- COMPETITION tion March 24. 10:30 p.m. EST. is common- Integrated drama and ballet Producer: Robert Montgomery; director: separated the two in a FIRST RATED place. But Omnibus Perry La$ety. Adapted for tv by James same theme. Rather dual presentation of the Benjamin from Cornelius Ryan's Collier's undue repetition, the preced- TELECASTS than creating article. ing drama heightened interest in Agnes De- 22.3 KING, Pulse 2/6/57 Cast: Charles Cooper, Frank Maxwell, Gail KFMB, Pulse 2/6/57 Mille's "Fall River Ballet," in which dancers 23.5 Paige, Don Briggs, Reedy Talton, Paul 16.4 KPIX, Videodux 2/5/57 life of the interpreted the tortured, unhappy Maxursky, Marc May, Elva Meehan, murders. Fall River spinster on trial for the Aneta Corsant. The drama followed the actual case his- tory climaxing with the acquittal. However, THE BLACK STAR RISES the running critique of lawyer Joseph Welch BIRTH of the nation of Ghana in Africa of the raised question as to the propriety was portrayed with vigor in a special half - Mg! verdict. In the second portion of the 90 -min- hour film documentary over CBS-TV on AND THE ute show, the ballet implied Lizzie's guilt March 25. In a 15- minute segment, the his- and conviction. torical background of the nation and its im- OF Technically, the whole show was up to as a in the battle between the portance force ETT THE Omnibus' fine standards. Robert Preston free and the Communist world was pre- and Richard Kiley as defense counsel and sented skillfully in words and pictures. prosecutor, respectively, did particularly Howard K. Smith, chief European cor- well. The ballet itself was absorbing and near respondent for CBS, served as live narrator. perfect, if one is to wholly accept Freudian The initial 15 minutes offered a recapitula- concepts that circumstances rather than the tion of the recent tour of Africa by Vice 3[1. tAN individual can be responsible for a crime. President Richard M. Nixon. This segment Production Costs: $80,000. tended to be repetitious and monotonous, Sponsored by Aluminium Limited through with film depicting Mr. Nixon's arrival in John HART J. Walter Thompson and Union Carbide the various African countries and meeting it undoubtedly & Carbon Corp., through J. M. Mathes. dignitaries there. Although Lon CHANEY Producer: Robert Saudek. was designed to show the interest of the Directors: Charles Dubin, dance segments; United States in the attitudes of Africa, as Richard Dunlap, dramatization. a whole, this purpose could have been Narrator: Alistair Cook; Joseph Welch achieved by a summary of developments on narrated dramatization. the continent by Mr. Smith. Script: Joseph Hurley. This approach would have resulted in Music for ballet segment by Morton Gould; more time for an expansion of the com- ballet by Agnes DeMille. pelling Ghana story. The last 15 minutes caught the spirit of restlessness, burning de- sire for equality and the single- mindedness DITCH ONE MINUTE TO of purpose of the inhabitants of this new ROBERT MONTGOMERY took a cue nation. from the documentary boys last week in pre- A special note of commendation is in senting "One Minute to Ditch," and did order for the striking set designs and the rather well by the technique. In dramatizing original music that caught the mood of a the story of the trans -Pacific airliner that continent in ferment. had to ditch in mid -Pacific last October, Production costs: $17,500 and her subsequent rescue by the Coast Broadcast sustaining on CBS -TV March 24 Guard cruiser Pontchartrain, Mr. Mont- (5 -5 :30 p.m. EST). gomery produced a tight, interesting show, Produced by CBS News; editors: Leslie focusing only on the event and sticking close Midgley, Ed Hoyt; narration; Howard K. to fact all the way. The result was an excel- Smith; director: Vern Diamond. lent "slice of life" production. Once the plane had left the Honolulu air- SEEN & HEARD port, the camera stayed within a limited A striking performance by dynamic Hedda scene-the cockpit and passenger section of Hopper, who made tv screens fairly sizzle the plane, and the cruiser. Excellent camera with her knowing portrayal of a Washing- work switched scenes neatly, and the con- ton society queen bee, saved the day for trast of the tensions on the ship and the "The Hostess With the Mostes'" on CBS - plane steadily developed suspense, which TV's Playhouse 90 (9:30 -11 p.m. EST, was considerable by the end of the hour. March 21). Otherwise the video version of Realism was heightened with glimpses of Perle Mesta's life story had little to recom- VISIT US the people involved-the sailor who thought mend it. The production as a whole added up NARTB the alarm was just another drill, the service- to glorified , with Shirley Booth, CONRAD HILTON HOTEL man worried about being AWOL, the wom- looking exactly like Shirley Booth, providing SUITE 532A, 533A, 534A an who worried only about the loss of her a surprisingly lifeless characterization of the woman famed for her parties, her charities, orchid lei. However, there was little panic, Television Programs of America, Inc. from the first shock when a propeller and her brief career as ambassador to Lux- 488 Madison Ave., N. Y. 22 Plaza 5 -2100 bad until the safe rescue of all 31 people embourg. BROADCASTING TELECASTING April 1, 7957 Page 15 Joel F.Carlson,WTAR, Norfolk Richard Ernstein,VoiceofAmerica, Bernard C. Barth, WNDU -TV, South Bend Gloria Dapper, Jack Patterson, Business Week, New York Robert E. Lee, FCC Robert H. Forward, KMPC, Los Angeles Judith Waller, NBC, Leon Goldstein, WMCA, New York Ralph A. Renick, WTBJ, T H ANKS Gordon Kinney, Advertising Council J. E. Baudino, WBC, FOR MAKING THE BOSTON "Big Jon" Arthur, ABC, New York Jim Frankel, Joseph A. Short, WHCU, Ithaca Norbert J. Hruby, University Caleb Paine, WGY -WRGB, Schenectady Alice Lowe, KYTV, CONFERENCE A SUCCESSFUL, James T. Aubrey, Jr., ABC -TV, New York Dr. Bergen Raymond S. Green, WFLN, Philadelphia Dr. Philip PRODUCTIVE FIRST ! William Kaland, WBC, New York Ed Reynolds, Ketchum, ' obert Foster, San Mateo Times, Fran 'ro the station managers and program managers .. . David Muggeridge, Fairchild Publications, Boston Carl educators ... governmental leaders ... members of the Daniel W. Kops, WAVZ, New Haven James H. Ferguson, clergy . press representatives performers to all ...... Barrie BBC, New York who came and listened and watched and spoke in the Thorne, Michael Hayward, interests of exciting, appealing local public service pro- Samuel Barstein, WAVZ, New Haven Perry M. Beaumont, gramming -our humble thanks. Bill Noble, Radio -Television Daily, New Yor!kW.C.Swartley, The original concept of the Boston Conference- Mary Davidson, WBC, New York Doug Elleson, started almost two years ago for the WBC stations and later expanded to cover a cross- section of all radio and Robert W. Breckner, KTTV, Los Angeles Robert H. TV stations -grew into a result that far exceeded our Francis E. Wylie, WMIT, Boston Win Fanning, Pittsburgh expectations. Our only regret is that physical limitations Ed Code!, The Katz Agency, New York Burton Paulu, restricted invitations to 110 stations. What happened in Boston? A lot of things. M. S. Gibbons, Ketchum, MacLeod & Grove, New York Over 200 thoughtful men and women sat down to Anne W. Langman, The Nation" Jo Ransom, WMGM, discuss radio and TV news, religious and children's Glenn Dollberg, BMI, New York Edward Stanley, NBC, spots and showmanship programs, documentaries and Colby Lewis, WTTW, Chicago Ralph Hansen, WHAS -TV, in all forms of public service programming, to name just a few subjects. Keith Tyler, Institute for Education by Radio -Television, They talked. They questioned. They argued, and they Arnold Wilkes, WBAL & WBAL -TV Rear Admiral H. G. dreamed. Their thoughts and ideas in this broad and Richard M. Pack, WBC, New York Manny Rempelikas, too -often neglected programming area were provocative, wondering, frank, exciting, and often brilliant. Thomas Y. Gorman, WEEI, Boston Al Naroff, Trans Today, the effects of the Boston Conference-as re- Charles Siverson, WROC -TV, Rochester Dr. Ralph J. flected in much -appreciated letters and comments-seem Lynn Poole, Johns Hopkins University John Larner to be echoing in the farthest corners of the broadcasting WJAR -TV, ProvidenceGeorge Forsythe industry. The result, we feel, has been a long- needed Dody Sinclair, spotlighting of public service programming. We trust Robert Hudson, EducationalTelevision &Radio Center that, from the enthusiasm of those who participated, Rod MacLeish, WBZ + WBZA, Boston Bruce Wallacè effectiveness of public service the calibre, appeal and Kenneth I. Tredwell, Jr., WBTV, Charlotte Howar programming on stations everywhere -for people every- where -will soar. Jerome R. Reeves, KDKA -TV, Pittsburgh Ben A. And yet, our enrichment from attention to pub- Gerrie McKenna, WBC, New York Thomas Dukehart, lic service can be greater. There is still much to Joe Levine, BostonTraveler RoySchwartz,WBZ, Boston be done. These facts, coupled with overwhelm- ing requests, bring us to the announcement that Robert Holmes, WWLP, Springfield Joseph Fogarty, we will repeat the Conference on Local Public Perry Bascom, WBC, New York Albert Corey, University Service Programming in 1958. Among many Philip Hopkins, United Community Services, Boston, new features will be participation by the sales Paul E. Mills, WBZ WBZA, Boston Bernard Platt, side of our industry. + We are already excited over the prospect. For no Carl Vandagrift, WOWO, Fort Wayne John W. Tinnea, experience at WBC has ever approached the Boston Richard Frazier, WAVY & WAVY -TV, Portsmouth, Va. Conference in confirming our belief that broadcasting is Fred Keller, WBEN & WBEN -TV, Buffalo Sherwood J. most effective on stations that have earned the respect and confidence of the communities they serve. Robert Cody, Radio Liberation, New York Ray Trent, George Rosen, Variety, New York Maury Shugrue, TV Arthur E. Haley, WORL, Boston Milton Krents, Jewish Norman Reed, WWDC, Washington, D.C. A. Donovan Faust, Peter Thornton, KDKA -TV, Pittsburgh Jay Nelson Tuck, New Van Buren W. De Vries, WGR & WGR -TV, Buffalo Burnell Franklin A. Tooke, WBZ -TV, Boston Albert Warren, TV Digest, WESTINGHOUSE BROADCASTING Ben Strouse, WWDC, Washington, D.C. Arnold L. Wilkes, COMPANY, INC. Howard Finch, WJIM, &WJIM -TV, Lansing ArthurHungerford, RADIO TELEVISION Philip H. Cohen, Sullivan, Stauffer, Colwell & Bayles, New York BOSTON WBZ- i-WBZA BOSTON W BZ-T V Martin Bookspan, WQXR, New York R. J. Bowley, WBC, New PITTSBURGH KDKA PITTSBURGH KDKA-TV John Highlander, KPIX, San Francisco Arthur J. Bellaire, CLEVELAND KYW CLEVELAND KVW-TV Dr. Leo Bogart, McCann -Erickson, New York Parker Wheatley, FORT WAYNE WOWO SAN FRANCISCO KPIX CHICAGO WIND Mel Bailey, KEX, Portland, Oregon Sherman K. Headley, PORTLAND KEX Graham B. Poyner, WPTF, Raleigh Harold Lund, KDKA & WIND represented by AM Radio Sales KPIX represented by The Katz Agency Frank Luther, WNAC & WNAC -TV, Boston Hal Cessna, WOWO, stations by Peters, All other WBC represented Griffin, Woodward, Inc. Paul O'Friel, KDKA & KDKA -TV, Pittsburgh Rolland V. Tooke, Washington, D.C. Sam Chase, Billboard, New York Ray Stone, Maxon Agency, New York Carl Sandburg, Flat Rock, N.C. National Citizens Council for Better Schools, New York Mike Wallace, WABD, New York D. H. McGannon, WBC, New York Jules Dundes, CBS Radio, New York Garnet Garrison, University of Michigan Sam Serota, WIP, Philadelphia New York Grady Edney, WBZ, Boston Dorothy E. Lewis, United Nations Dr. Milton Eisenhower, Johns Hopkins University Frank Baxter, University of Southern California Frank Beatty, Broadcasting -Telecasting, Washington, D. C. Washington, D.C. Gloria Chandler, KING, Seattle Richard Hull, Ohio State University Cal Jones, KDKA -TV, Pittsburgh Press Louis Corbin, WFBR, Baltimore Gordon V. McLendon, KLIF & KLIF -TV Merrill Panitt, TV Guide, Philadelphia of Chicago Perry Harten, WBC, New York Walter Neiman, WQXR, New York Vice President Richard M. Nixon Springfield, Mo. Anthony LaCamera, Boston American Herbert B. Cahan, WBZ -TV, Boston James H. Quello, WJR, Evans, Northwestern University Fred A. Keller, WBEN -TV, Buffalo Rev. Walter L. Flaherty, Catholic Archdiocese of Boston Eisenberg, Motivation Analysis, Inc. John Comas, WSJS, Winston -Salem George Probst, Edison Foundation, New York MacLeod & Grove, New York Helen Parkhurst, New York Joseph N. Welch, Esq., Boston Fred Kugel, Television Magazine Corcoran, WBZ -TV, Boston George McConnaughey, FCC Louis G. Cowan, CBS, New York Jack Miller, CBS, New York Haverlin, BMI, New York John Steen, WBC, New York N. W. Russo, National Telefilm, Boston Robert L'Heureux, FCC WSAZ -TV, Huntington Robert Saudek, Ford Foundation, New York Charles Van Doren, Columbia University United Nations Seymour Siegel, WNYC, New York Mary Handy, Christian Science J. J. Kelly, WBC, New York WMBD, Peoria Henry Morgenthau, III, WNYC, New York Mrs. Gertrude Broderick, Office of Education, Washington, D.C. WBZ & WBZ -TV, Boston Armand Lopez, University of John F. Kennedy, U.S. Senator, Massachusetts KRON -TV, San Francisco Melvin C. Wissman, WWJ -TV, Detroit Charles Lewis, WCAX & WCAX -TV, Burlington Teter, WBC, New York Cameron De War, Billboard, Boston Len Hornsby, WVDA, Boston Dorothy Wilson, CARE, Boston Post -Gazette Nicholas Zapple, Senate Interstate and Foreign Commerce Commission James Day, KQED, San Francisco KUOM, Minneapolis James Macandrew, Board of Education, New York Woody Brown, University of Massachusetts Carl Fox, KYTV, Springfield, Mo. D. E. Partridge, WBC, New York Verne Burnett, Ketchum, MacLeod & Grove, New York New York Bruce Wallace, WTMJ, Vic Diehm, WVDA, Boston W. H. Baldigan, TV Digest, Washington, D.C. New York Bill Burns, KDKA -TV, Pittsburgh John K. M. McCaffery, WRCA -TV, New York Guy Livingston, Variety, Boston Louisville Charles Vanda, WCAU -TV, Philadelphia Wylie Hance, ABC, New York Francis Murphy, Portland Oregonian Columbus Carl Fox KYTV, Springfield Jim Snyder, KDKA, Pittsburgh Terrence O'Flaherty, San Francisco Chronicle Rickover, U.S. Navy Sy Resnick, The Billboard Robert B. Cochrane, WMAR -TV, Baltimore Angela Rich, TV Guide, Boston TV Week, Boston Bill Tracy, National Social Assembly, New York Joseph Connolly, WCAU, Philadelphia Lux TV Corporation Bob Messinger, WBZ, Boston Fred Remington, Pittsburgh Press James C. Hirsch, TvB, New York Bunche, United Nations Gordon Hawkins, WBC, NewYork Edward Sherburne, WGBH, Boston Tom McDonaugh, TV Guide Red Cross, Boston Mary Cremmen, Boston Globe Dave Croninger, WIND, Chicago Dwight Newton, San Francisco Examiner Boston Traveler Gordon Davis, KYW, Cleveland Robert J. Covington, WBT, Charlotte John White, WQED, Pittsburgh Ann Arbor J. B. Conley, WBC, New York Sanford Markey, KYW, Cleveland Jack Kerrigan, WHO & WHO -TV, Des Moines WTMJ, Milwaukee John Maloy, WNAC &WNAC -TV, Boston Lewis Freedman, WCBS -TV, New York Mark Olds, KYW, Cleveland Mumford Jones, American Council of Learned Societies, Cambridge Arthur Fetridge, Boston Herald- Traveler Hudelson, WBC, New York Clarence Worden, WCBS -TV, New York WAAM -TV, Baltimore Charles F. Dolan, Sterling Movies U.S.A., Inc. Arthur C. King, WEEI, Boston A. W. Dannenbaum, WBC, New York WPRO -TV, Providence Douglas Grant, WMT & WMT -TV, Cedar Rapids of State of New York Richard O'Connor, WCRB, Waltham, Mass. Ralph Steetle, Joint Council on Educational TV, Washington, D.C. Sponsor, New York Wilbur D. Clark, Pittsburgh Sun -Telegraph KWK & KWK -TV, St. Louis Richard M. Mall, Ohio State University Dr. Richard V. McCann, WBZ -TV, Boston Guy Harris, KDKA, Pittsburgh Tarlow, WHIL, Medford, Mass. Elizabeth Sullivan, Boston Globe KDUB & KDUB -TV, Lubbock, Texas Leonard Patricelli, WTIC, Hartford Week, Boston John Scheuer, WFIL & WFI L-TV Philadelphia Barbara Collins, WBC, New York Theological Seminary, New York Richard Heffner, Metropolitan Educational Television Association, Inc., New York WJR -TV, Flint Mel Goldberg, WBC, New York Patrick Hazard, Scholastic, New York Richard Carlton, Trans -Lux Films, Inc. York Post Herbert Bachman, KEX, Portland, Ore. Sherwood R. Gordon, WSAI, Cincinnati James Eberle, WWJ, Detroit Poole, Jr., WCSH -TV, Portland, Albert Crews, National Council of Churches of Christ in America, New York Washington, D.C. Ralph N. Harmon, WBC, New York Bill Greeley, Television Age, New York Roy V. Whisnand, WCOP, Boston Hearst Radio, Inc. Edward J. Roth, WNDU -TV, South Bend Ralph N. Harmon, WBC, New York Sam Elber, WERE, Cleveland Metropolitan Educational Television Association, New York Ray Hubbard, WBZ -TV, Boston Jack Grogan, WNEW, New York Phillip Lasky, KPIX, San Francisco James H. Ferguson, WSAZ, Huntington Dr. Douglas S. Moore, Columbia University York Seymour Horowitz, WJAR & WJAR -TV, Providence Lev Pope, WPIX, New York Irvine H. Millgate, Boy Scouts of America Batten, Barton, Durstine & Osborn, Inc., New York R. Clifton Daniel, WCAE, Pittsburgh Jack Williams, KDKA, Pittsburgh WGBH, Boston Jack Kerrigan, WHO & WHO -TV, Des Moines Edward F. Ryan, WTOP & WTOP -TV, Washington, D.C. WCCO & WCCO -TV, Minneapolis Chet Collier, WBZ -TV, Boston Gordon V. McLendon, KLIF & KLIF -TV, Dallas KDKA -TV, Pittsburgh Andrew C. Fuller, WTAG, Worcester Bill Dempsey, KPIX, San Francisco Jim Allen, WBZ -TV, Boston Fort Wayne John Gentri, WKOX, Framingham, Mass. Cal Boliwinkel, WOWO, Fort Wayne W. H. Hauser, WBZ -TV, Boston KYW & KYW -TV, Cleveland Rev. Edmund Joyce, WNDU -TV, South Bend H. W. Lundquist, WBZ + WBZA, Boston OPEN MIKE

Ratings Lament ployed by a broadcaster also in tv? Of course, we could do that ourselves, by our EDITOR: nominations and elections, but I'd rather see The following verse is with apologies to it spelled out. Joyce Kilmer: Jerome Sill, President UP A TREE WFPG Atlantic City, N. J. I think that I shall never see Station A Nielsen, Pulse or ARB, Whose figures sweetly coincide When laid out neatly side -by -side. Reader Reaction A diary, recall, coincidental EDITOR: Sales That looks more sure than accidental, The article [OuR RESPECTS, March 11] A sets-in -use just like Trendex's was very accurate and I appreciate your in- With proper breakdown of the sexes. terest in my career as well as your interest A cost -per -thousand base on a sample in NBC. KIDDER, That without question would be ample, Thomas Sarnoi, V.P. Ratings are used by fools like me NBC, Burbank, Calif. PEABODY While I take refuge up a tree. Alice Ross, Timebuyer EDITOR: Franklin Bruck ßes CO.- Adv., New York We don't deserve such wonderful treat- ment, but we're mighty grateful for the story on our new agency in this week's copy Has an established re- of Bel' [March 18]. We've had lots of com- No Sooner Asked ment on it already. lationship with most EDITOR: Edward LaGrave Jr. Truppe, LaGrave & Reynolds of the important A client of ours has developed a unique sources of investment point -of- purchase display idea that we feel Des Moines, Iowa will prove extremely interesting to sponsors capital in the country. of broadcasts and tele- EDITOR: casts. We were all pleased and delighted with Maintains close con- Could you possibly furnish us with the your story about Playhouse Pictures and our client Frank Taylor Ford in the March 11 tact with all phases names of national concerns who have con- tracted with the major networks and ball B.T. of the Television and clubs to sponsor major league baseball? Adrian D. Woolery Radio industry. Harvey H. Strobusch Playhouse Pictures Harvey H. Strobusch Adv. Hollywood San Francisco EDITOR: We invite (EDITOR'S NOTE: We refer Mr. Strobusch and the other interested readers to BT's baseball round- We of National Religious Broadcasters up in Advertisers & Agencies.] station owner to appreciate immensely the fine coverage you take advantage of gave our recent convention in Washington. this dual coverage D. C., in your issues of Jan. 21 and Feb. 4. James DeForest Murch, Pres. when considering a Day Makes Difference National Religious Broadcasters Inc. the sale of his EDITOR: Cincinnati property. The cover ad on the March 18 BT salutes WSB Radio [Atlanta] as "the South's oldest station." WBT's [Charlotte, N. C.] broadcast li- Yearbook Fan cense from the Dept. of Commerce is dated EDITOR: April 10, 1922. WSB's is dated April I1, Please send me a copy of the new BROAD- 1922. CASTING YEARBOOK -MARKETBOOK [it iS] Fuel for argument is in illimitable supply ... . . -r'; the most valuable reference in our industry. but we think the date of the Dept. of Com- Len Higgins merce license for broadcasting is a pretty good criterion. General Manager KTNT -TV Tacoma, Wash. KIDDER, J. R. Covington V.P. Managing Director PEABODY & CO. WBT Charlotte, N. C. POUNDED 1865 Management Mixup NRw YORK BOSTON PHILADELPHIA CHICAGO SAN FRANCISCO EDITOR: We were surprised to read Offices and correspondents in thirty other To Split or Not To in your March principal cities in the United Stares 18 issue that Ralph Davison Jr. has been EDITOR: named executive vice president and general Address inquiries to: Ed Kobak [OPEN MIKE, March 18] thinks manager of KTVR (TV) Denver. [The fact ROBERT E. GRANT radio and tv should go their own ways in is that] Hugh Ben LeRue is still executive Kidder, Peabody & Co. trade organizations. You disagree and so do vice president and general manager. Mr. First National Bank Building I, since we dare not weaken our position Davison joined the staff of KTVR as sales numerically manager. Chicago 3, Illinois or financially. But wouldn't the problem be simplified if Telephone ANdover 3-7350 Ray Gallagher there were a change in NARTB by -laws dis- Program Director qualifying for radio office any person em- KTVR (TV) Denver Page 18 April I, 1957 BROADCASTING TELECASTING the more you compare programming, ratings, coverage, or costs per thousand - the more you'll prefer

WAVE Radio WAVE -TV

LOUISVILLE

NBC AFFILIATES

NBC SPOT SALES, EXCLUSIVE NATIONAL REPRESENTATIVES 11,9 c: N.S'7..79ne9r9 1957. d6-9ee949 re¢hn'rs. BESTFEATURES! One of the best features of WCBS -TV's feature film programming is that everyone - viewers, advertisers and the industry itself- agrees it's the best.

THE INDUSTRY: The Billboard's Fifth Annual TV Film Service Awards (a poll of hundreds of stations, sponsors, agencies and producers) voted WCBS -TV "the best station in the nation for imaginative and effective feature film programming." (Gratifying but not new: this is wcBSTV's third win in five years.)

THE VIEWERS: wcBS TV's feature films (from M -G -M, Warner Brothers and other major studios) are commanding the biggest audiences in their history... far bigger average audiences than feature films on any other New York station (The Early Show 81% larger, The Late Show 112% larger).

THE ADVERTISERS: Sponsors consistently invest more in WCBS -TV's features than in any other feature film programs in New York -and get far bigger returns on their investments!

But the best feature of all, from the advertisers' point of view, is that Channel 2 commands much larger average audiences than any other New York station not only during feature film periods -but through- out the entire week as well. And has done so month after month, for years! W ! v Represented by CBS Television Spot Sales CBS Owned Channel 2 in New York f C BS'T IN THE PUBLIC INTEREST

'Medicine Chest' Drive Boosted tion with the legal group. In a letter to Bush, station public affairs director, NBC reports it devoted more than $250,000 Warren the association lauded WXIX for helping it worth of radio time to its March Medicine to engage in a study in- Chest public service campaign. The cam- to obtain a grant bill of rights. paign, in cooperation with Civil Defense and volving the constitution and the the Red Cross, was designed to persuade the Nielsen public to keep protective and preventative Radio Alerts Avert Explosion Study medical supplies on hand, particularly in QUICK results from alerts on WSPB and automobiles. WKKY, both Sarasota, Fla., averted a pos- # 2 Shows sible tragedy. Four youngsters, playing near Prison Gets Record Library WPTF a construction project, had hidden a box of MARION Correctional Institution (Div. of electric blasting caps, planning to keep them Ohio Bureau of Prisons) now claims pos- to play with. The warmth of a person's hand session of a music appreciation department could have set off the caps, which are used -because of the public service efforts of to detonate dynamite. A foreman reported WMRN Marion, Ohio. When the station the loss, and both local stations broadcast heard the institution had received a record - player from private sources and had no news alerts. The mother of one of the child- A &tic Buy ren, hearing them talk about dynamite, put music, it donated records from its library. To date, WMRN reports, it has contributed two and two together, and her call led to over 800 classical and nearly 200 popular a safe removal of the caps. Thai Eva! discs to the prison. Spot Campaign Aired for YMCA Tv Ford Series Impetus for Grant WJAR -TV Providence, R. I., used a spot WXIX (TV) Milwaukee is credited with be- saturation campaign as part of its community More daily listeners ing "instrumental" in award a $10,- service plan to a fund for than any other North the of support a new Carolina, South 000 Ford Foundation grant to that city's YMCA building in Cranston, R. I. Civic Carolina or Virginia Junior Bar Assn. WXIX produces Milwaukee leaders made on- camera appeals for contri- station! Reports, a public service series, in coopera- butions aiming at a $218,000 fund.

Reaches over 50% of all radio IN GIVING, WDIA RECEIVES homes in 84 counties! Three THAT "it is in giving that we receive" current issues and Negro problems includ- more counties than 1952 study. is exemplified in the public service efforts ing race relations, are debated and dis- and programming of WDIA Memphis, cussed. Also there is Teen Town Singers, Tenn. a group of high school boys and girls Through its many public service pro- directed by a Negro former biology DIGGER MARKET! grams, the Memphis 5 kw station has teacher, now a disc jockey. Each year improved race relations in that city and the station awards a $200 cash scholar- Population 3,065,600 Households 746,740 brought greater understanding between ship to the outstanding participant from Spendable Income ...$3,304,021,000 the Negroes and whites in parts of an each of the seven Negro schools taking Retail Sales ...... $2,355,862,000 eight-state area (the Midsouth) which it part in the program. Food Sales . ... $530,006,000 serves. Through the efforts of WDIA's general Drug Sales .. $63,459,000 is Gen. Merchandise $304,263,000 This the gist of a Coronet magazine manager, Mr. Ferguson, the station Apparel Sales ... $124,228,000 article (February issue) about the station's achieved the establishment in Memphis Home Fon.. Sales $138,186,000 many activities entitled "WDIA -It Made in 1955 of a school for crippled Negro Automotive Sales $517,228,000 Good Will Pay" by Henry La Cossitt. children. The city has furnished the Gas Station Sales .. $206,042,000 R. a Farm Population 1,208,500 Owned by John Pepper, president of building, former white school, while Gross Farm Income.. $1,002,864,000 the Bluff City Bcstg. Co., and Bert Fer- WDIA funds bought two busses to pro- 'Source: Standard Rate and Data guson, general manager, WDIA is "the vide transportation. Some 40 pupils - principal source of information and victims of polio, cerebral palsy and mis- communication for the Negro commu- haps- regularly attend the school, which nity, not only of Memphis but of the has a good teacher, a practical nurse and surrounding territory . . ." (the Mid - a physical therapist in attendance. south) in which some 1,300,000 Negroes In addition to its daily services, which live, the Coronet article states. One include the recovery of lost people, live- third of the station's employes-including stock and articles, the station has helped its entire performing personnel -are to place Negroes on such civic commit- Negroes. tees as Fire Prevention, the Community With its "open door" policy for "people Chest and the March of Dimes, and has in trouble and want," WDIA constantly aided in reducing the city's delinquency WPTF helps its listeners (both Negroes and rate through its organization and spon- 50,000 WATTS 680 KC whites) to get jobs, to solve their personal sorship of a junior baseball league. WDIA NBC Affiliate for Raleigh- Durham and family problems. The station an- also has been credited with fine support and Eastern nually presents a "Goodwill Review" and of the policy traffc -safety program. R. H. Moson, General Manager "Starlight Review"-the proceeds of WDIA's owners don't claim to be Gus Youngsteadt, Sales Manager which help finance many things which professional "do- gooders", however. PETERS, GRIFFIN, WOODWARD, INC. WDIA does for Negroes in Memphis and " 'We're in business'," the Coronet ar- National Representatives the surrounding area. ticle quotes Mr. Ferguson, who notes that Among other regular programs are the station's annual revenue at $600,000 WDIA's weekly show, Brown America is growing steadily. "'I guess it pays to Speaks, a half -hour forum, on which be nice to people'," Mr. Ferguson says.

Page 22 April 1, 1957 BROADCASTING TELECASTING ANOTHER FABLE OF PROFITS*

(The Till ill ctrlO

NCE UPON A TIME there was a station manager who, unlike William Tell, couldn't keep his eye on the target. His aim was dangerously low *, and no matter how hard he tried he never ( well, hardly ever) scored. Then one day after stalking down the Michigan Boule- vard Preserve in a vain search for a buck, he happened into the Bolling suite at the Hilton. They were very happy to see him and helpfully showed him how to restring his bow, straighten his aim, and knock down the game. Today he is a marksman of wide renown and always bags the limit wherever he hunts. The moral of this story is ... a low blow gets no dough.

*Aim higher with us.

THE BOLLING COMPANY INC. STATION REPRESENTATIVES 247 PARK AVENUE, , N.Y. CHICAGO BOSTON LOS ANGELES SAN FRANCISCO ÄN0

THEY JUST

--. , .

BROADCASTING TELECASTING Page 24 April 1, 1957 f

This poor fellow is suffering from a plethora of radio -tv What does all this mean to you as a prospective ad- publications. As a busy buyer of radio and television vertiser in BROADCASTING- TELECASTING? Well, time for one of America's biggest agencies, he'll receive only B -T can present verified figures on paid circulation, this year approximately 165 regular and special issues accurately classified by types of readers, and backed of various magazines - all claiming themselves in- by the solid reputation of the Audit Bureau of Circula- dispensable to his welfare and knowledge of the tions. For B -T alone, among the publications purporting radio -tv business. full attention to radio and television business, has quali- fied for ABC membership.' Their bulk weight will total close to 90 pounds, and a new one will arrive on the average of every 36 hours An ABC statement has the genuine respect of agencies during the working week. and advertisers all over America - because it is the This is a lot of reading. If he did read them all, there'd truest measure of any publication's worth: its PAID be ne time to do his job. "What gets me," he moans, circulation. No partiality, no ambiguity .... honest weight nothing "is that I never asked for all this generosity. There's with hidden. only one magazine I really need, and I pay the sub- BROADCASTING -TELECASTING's current ABC scription price to get it. The others just keep coming statement shows almost 17,000 average paid distribu- and coming for free. All I hope is the stack doesn't fall more than that any other over and smother me someday." tion - far of publication in the radio -tv field. When you advertise in its well - His plight is shared by hundreds of other important studied pages, you know your messages are going to agency and advertiser people. Virtually all of them re- the people who count. What's more, they'll be seen ceive BROADCASTING -TELECASTING every week - when they get there. not gratuitously, but because they want and pay to get this dominant business weekly of radio and television. Why smother in the "might- read -sometime" stack? Go (In fact - and unlike the others - if they don't pay, first -class in the one magazine that lies open on more they don't get it.) important desks than any other!

* We've signed our name prominently to this advertisement, just in case you don't already know. Anything N G B-T doesn't cover in radio -tv isn't ROADCASTI TELECASTI N worth a busy man's time. r 1735 DeSales Street, N.W., Washington 6, D.C.

a member of the Audit Bureau o f Circulations

Apri! 1, 1957 Page 25 BROADCASTING TELECASTING OUR RESPECTS to Ely Abraham Landau

AFIVE -YEAR dream comes true today (Monday) for Ely A. Landau, president of National Telefilm Assoc., New York, and of the NTA Film Network, as the network launches radio audience operations on a commercial basis [see NETwoRxs]. Steady The film network, to a remarkable degree, underlines two of Mr. Landau's charac- than for more teristics that colleagues regard as his strong points: a visionary zeal and dogged growth determination to succeed. Over the past five years he has made several attempts to years.* establish a film network because he believes that film must assume the dominant role in the network of the future. Each attempt stalled until last October when he lined up more than 100 station affiliates and promised to provide them with 11/2 hours of feature film programming a week. The project was viewed with skepticism by many industry observers and this attitude deepened when sponsorship of the network did not develop for several months. But Mr. Landau and his associates kept up a steady barrage of presentations to advertisers and their agencies and finally signed the Warner -Lambert Phamaceutical Co. and P. Lorillard Co. as co-sponsors [BST, March 41. Mr. Landau's plans for the NTA Film Network are by no means modest. A 90- minute "kiddie" show currently is being prepared for a fall debut and several of the half -hour program series currently in production for National Telefilm Assoc., the parent company, will be assigned to the network. Mr. Landau is convinced that in five years even the major networks will be programming film shows almost exclusively, with live programs carried only for special events, sports and one -time spectaculars. His thesis is that the cost of the coaxial cable will be economically indefensible. Ely Abraham Landau was born in New York City on Jan. 20, 1920. At 17, following graduation from Manhattan's Seward Park High School, he began his business career as a salesman on the road for Alpha Aromatic Labs. He served also on the sales staff of Detecto Sales Co. before joining the U. S. Air Corps in 1942. He was released as a sergeant after service in the China-Burma -India theater. Mr. Landau's first post -war project involved the New York distribution of a southwestern snack called Pepcom Chips, with which he had become acquainted during Air Force service in Texas. He advertised the product by buying spot announcements on WCBS -TV New York before, during and after the Brooklyn Dodgers baseball telecasts. In six months, Pepcom Chips was on the shelves of more than 10,000 outlets in the New York area. Despite the encouraging success, Mr. Landau was forced to give up the business because the product could not withstand the northern climate.

BUT the singular success he had achieved with television's help was not lost on Mr. Landau. He decided then to embark on a career in television. In 1948 he joined the tv program packaging company of Ray Nelson Productions, New York 2nd (Mr. Nelson currently is vice president of the NTA Film Network) and the next year industry Pays Where in became television director of Moss Assoc., New York, an advertising agency. In 1950 wage rate he was appointed television director of the Emil Mogul Co., New York, where he was highest over credited with having expanded the agency's television department to formidable Michigan - proportions and having increased the billings of Esquire Boot Polish and Ronzoni hour.), $2.44 per Macaroni Co. to more than $1.5 million each yearly in tv. In 1951 Mr. Landau formed Ely Landau Inc. as an independent tv film producer. It was this company that developed into National Telefilm Assoc. Mr. Landau's first Inc. *B. E. Hoopet. attempt at a film network came early in 1952 when he worked to organize the First Sec. Bulletin EmDlot oenl tMicnióan Federal Film Network. He tried to interest stations to buy shares in the network and program it with series to be produced by Ely Landau Inc. The proposition did not appeal to the stations. Then, in order to acquire nationwide distribution for his product and raise production capital, he sold franchises for distribution rights in various areas throughout the country. In May 1954, when Oliver Unger, now execu- tive vice president, and Harold Goldman, now vice president in charge of sales for NTA, joined forces with Mr. Landau, he retired all franchises. NTA's corporate assets now are reported to be in excess of $14 million. In quick succession, Mr. Landau acquired the PSI -TV library of serials from Bernard Prockter in December 1953, feature films from J. Arthur Rank and David Selznick in January 1955 and finally -the grand prize -the 20th Century-Fox features. The company has 130 Fox features and the option to buy an additional 312. Fox acquired 50% of the film network, although NTA maintains operational control. KC Represented Nationally by 1320 Mr. Landau realizes that the feature film bonanza can last only two to three years, Venard, Rintoul & McConnell, Inc. and his blueprint for the future highlights half-hour film serials. To this end, he has made agreements with Desilu Productions and Fox to produce about a dozen tv series. In 1942, Mr. Landau married the former Hannah Klein of New York. They have two children-Neil, 10, and Lester, 6. The Landaus live in Manhattan.

Page 26 April 1, 1957 BROADCASTING TELECASTING Three short years ago WTVN -TV ranked as a poor third in the three- station Columbus, Ohio, market. Since that time, the great forward strides of ABC -TV combined with the aggressive local programming of WTVN -TV have resulted in a steady climb in audience acceptance. This rating trend has now progressed to the point wherein the latest Nielsen Study shows WTVN -TV FIRST in total audience.

ANOTHER FIRST- Maintaining our position as Central Ohio's top station, we take great pride in announcing the installation of the RCA Vidicon film projection equipment.

WHAT DOES THIS MEAN TO ADVERTISERS AND TIME BUYERS?

The installation of this advanced RCA equipment assures WTVN -TV advertisers, using film commercials and film programs, of sharp -- clear- virtually noise -free pictures of live picture quality. Channel 6's new Vidicon equipment will show every detail that is on the film. Truly, the NEW WTVN -TV film picture is - / Nieheit SWIl/ piJ ON ALL ,l ACCOUNTS WJDXìuAupek Edith Krams

EDITH KRAMS, media director for An- derson-McConnell Adv. Agency, Los An- geles, is a firm believer in buying local radio and tv programming with local personalities whose connections can give the advertised 41,520 product a valuable plus in merchandising. "Local merchandising can make the dif- ference between a good campaign and a fabulous campaign," Miss Krams declares. more WEEKLY She learned that lesson at KDUB -TV Lub- bock, Tex., she says, where as Edith Bennett RADIO HOMES she conducted a daily woman's program and a daily children's show a few years back. than any other Mississippi station! At Anderson- McConnell, Miss Krams is using radio and tv for Cromwell Oil Co.'s NIELSEN NCS No. 2 X-3, an oil additive; Boyle Pharmaceutical Co.'s many products; Glenn Wallich, Music music and musical in- \ \\ .. .\-`\` City, records, sheet \\.. \\\ \\ struments; Thriftimart food stores; Metro- \ politan Savings & Loan Co.; Maier Brewing or coverage and audience... Co.'s Brew 102, plus a number of purely local accounts. She also places the advertis- ing for KXLA Pasadena and KXO El Cen- tro, both Calif. A TALL (5 ft. 8 in.), blonde and blue -eyed, Edith Wright Krams Jr. (who insists the W1 Jr. is on her birth certificate and therefore an integral part of her name) is one of the prettiest as well as one of the youngest of JACK SIPP media directors (she's 26). But she's no , Jennie -come -lately to the advertising busi- . ness, which she entered 10 years ago, while WJDX still in college, as girl -of-all -work for Emer- y radio son Advertising Agency, Los Angeles. After home isiana! graduation from the U. of California with a \ degree in business administration she stayed with Emerson long enough to become pro- duction manager and handle some time and space buying. Then, in rapid succession, came jobs doing public relations for Milton Weinberg Adv. Co., as advertising manager of the Millicent Deming Commercial Model- ing Studio and production manager of Glasser -Dailey Inc. After the stint in Lubbock and the on- camera job at KDUB -TV, Miss Krams re- turned to Los Angeles and the agency busi- ness, first in media and production work at superior Richard N. Meltzer Adv. and, since last Dec. 3, as media director of Anderson -Mc- coverage Connell. She now lives with her parents, her both day & son -Karl Frederick Hautz III, her broth- night since 1929 ers and an assortment of dogs, cats, rabbits and other domestic animals in Windsor Square, residential section of Los Angeles. Miss Krams' hobbies are largely athletic to counteract her days behind a desk. She For complete details NCS WJDX No. 2 plays golf (only fair) about twice a month, George P. Hollingbery Co. rides horseback at least once a week, fences AM FM or WJDX, daily and flies whenever the opportunity pre- Jackson, Miss. sents itself. She's had her pilot's license for eight years. Pe çc 'N April 1. /957 BROADCASTING TELECASTING Any Way You Look At It.... C:=2:77 WSAV reaches more people

~ r Moor

HOLLY N+u M

I- - WSAV- Savannah Have you seen the new Savannah Trading Area Pulse? WSAV has complete audience domination in all of the important local program periods-6:30 to 10:00 AM, 3:30 to 7:00 PM, and from 9:15 PM to Sign -off.

For instance, here are the ratings

for the breakfast hour from 7 to 8 AM: . and, in the late afternoon:

STATION 7:00 AM 7:15 AM7:30 AM7:45 AM STATION 5:00 PM15:15 PMI5:30 PM 5:45 PM

WSAV 7.0 6.8 , 7.8 7.5 WSAV 8.6 18.7 . 8.5 7.5

1

STATION "A "1 1.4 I 1.6 2.2 2.2 STATION "A ", .5 .6 .4 .5 STATION "B" .7 1.0 .9 1.0 STATION "8 "'I 1.2 1.3 1.6 1.5

STATION "C" 1.4 2.1 ' 2.3 1 3.1 STATION "C' 3.3 2.8 OFF OFF

I

STATION "D" .5 .6 ! .6 .7 STATION "D"11 .7 I 1.0 1.0 .9

, STATION "E" 5.8 6.0 6.7 I 7.0 STATION "E" 6.7 6.8 7.0 6.9

The PULSE proves it . . . the NIELSEN proves it . . . WSAV REACHES MORE PEOPLE AT A LOWER PER -PERSON COST THAN ANY OTHER SAVANNAH MEDIUM'

630 Ice. 5,000 watts Full Time

tS630 in Savannah WS AV L. COMPANY

R E P R E S E N T E D B Y I'ace BROADCASTINI:v TELECASTING 1

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A HARBINGER OF GOOD NEWS FOR YOU!

There's good news for you in the NCS 2 report on actual viewing of Southeastern TV families. -1 + 30 = 77 may even stump Univac, but for the discerning advertiser it means simply that WBTV lost one county in the NCS 2, but picked up 30 counties for a total coverage area of 77 prosperous North and South Carolina, Tennessee and Virginia counties. Here's your good news:

A population increase in WBTV's coverage area of 49.8% for a new total of 3,821,700 potential customers.* A 43.3% increase in Effective Buying Income brings the new total to $4,258,069,000.* A retail sales increase of 45.2% giving a new total of $3,028,602,000.* WBTV's dominant position overpowers the Carolinas' second -place station by 48.5%; submerges the third- ranked station by 63.6 %; and swamps the fourth -ranked station by 80%. Forget your former formula. Translate -1 + 30 = 77 into potent Sales Power for you! Contact WBTV or CBS Television Spot Sales for the complete Nielsen story on the Southeast's top .

"1956 "Survey of Buying Power"

/ l% T. CHARLOTTE ` """..-ah./ ooluvu JEFFERSON STANDARD BROADCASTING C,,Ú I'ANV BROADCASTING TE LE CASTI N G

Vol. 52, No. 13 APRIL 1, 1957

MILITARY SEEKS VHF CHANNELS 2 -6 Eisenhower now reportedly is considering secret request Will 200 -plus vhf stations have to move to ultra highs?

A FORMAL request has reached the White that the military dominates government al- reliable means of long-range communica- House from the military, probably through locations. tions, as well as the development of jet the Joint Chiefs of Staff, asking that Presi- Because of the billions of dollars of public aviation are given as reasons for the gov- dent Eisenhower preempt low band vhf investment in television receivers, aside from ernment need for vhf space. Industrial users television spectrum space for military pur- the investments of broadcasters in trans- in the mobile services also have been lobby- poses. mitting plants and facilities, the notion that ing hard; feeling they could share facilities While detailed information is not avail- the President would yield to the military for with the military without undue interference. able, it was ascertained that the request has low band channels when no emergency ex- For some months, important military the personal attention of the President and ists is regarded as unlikely. But the warnings figures have been sending up trial balloons that it has been discussed in high councils sounded by members of the FCC of the on the need for additional spectrum space during the past fortnight. Because of the imminent danger to channels 2 -6, according if our boundaries are to be protected. Early untold disruption of service it would cause to informed observers, cannot be taken this year, Maj. Gen. Alvin L. Pachynski, to millions of viewers, as well as to stations, lightly. Air Force communication chief, published the request is receiving highest level consid- Efforts to solve the problem of "dual a brief military "justification" for more vhf eration, it is learned. authority" over spectrum allocations have space in an aviation publication. Last month, Giving credence to the im- Signal, publication of the mediacy of the problem is Armed Forces Communica- recent testimony of FCC tions & Electronics Assn., Chairman George C. McCon- tI carried a lead article on for- naughey and other FCC ward scatter requirements by members before both Senate Rear Admiral H. C. Bruton, and House committees that director of Naval Communi- channels 2 -6 are in jeopardy cation. Here's one quote on because of "demands" from Adm. Bruton's call for more the military and from other space in the 25 -60 mc region: non -broadcast users, whose .. we feel that some pro- growth has mushroomed. This vision for the use of scatter is the underlying reason for is a 'must'." the pressure to move all tv Presumably, the President to uhf. and his advisors must deter- Because the military op- mine whether the military de- erates in a vacuum of self - mand is valid at this time, or imposed secrecy in the com- whether it is premature. In- munications area, no one in terwoven in the military public office wants to be "pitch ", it was obviously de- quoted. While there was no duced, is the incessent cam- comment in response to the , paign to have all tv move inquiries from Bel' about the >? into the uhf spectrum, where, formal request for vhf spec- at the present state of the trum space from the military, art, coverage areas are re- there were no flat denials. In- stricted in contrast to vhf, formed sources said high level consideration been made for the past two decades. But with the consequence that many people in was being given to the problem, and in one despite several high level studies, and an outlying or even suburban areas, would be quarter it was said that Presidential Assistant equal number of erudite reports, the system deprived of service if vhf operations are Sherman Adams currently is in consultation remains unchanged. curtailed. with the President on it. At this time, the military and the non- Informed sources feel that the military is Under the Communications Act, there is broadcast users are not exerting pressure beginning its campaign for the low band split jurisdiction over spectrum allocations. beyond channels 2 -6. They probably would vhf space, not with the notion that stations The FCC handles allocations for non -gov- even settle for channels 2 -4 which constitute would move overnight, but rather that ma- °rnment services. But the President has full the first segment of the low band. Thus, chinery would be set in motion to effect the uthority to assign spectrum space togov- channels 7 -13 in the vhf band appear to be transition perhaps in the next decade. The nment for any service considered neces- safe from immediate attack. The effort is to military -principally the Air Force -is shoot- ry for national security or vital public move the 200-odd stations now in channels ing at the lower end of the band because ' ^.e. There is no requirement for gov- 2 -6 to uhf over a "transitional" period of there is a natural "split" in the allocations. t services to justify their demands. years. For example, channels 2 to 4 run from 54 -allegation repeatedly has been made The evolution of forward scatter as a megacycles to 72 mc. There is a break of

'ING TELECASTING April 1, 1957 Page 31 four mc for government operational fixed fice knows "there is no request pending" at these were met with the retort that the mil- services, and then channels 5 and 6 from the White House from the JCS for addi- itary needed more, not less, vhf space. 76 to 88 mc. Channel 7 does not cut in until tional spectrum space. He added that the Charts show that the military and other 174 mc, running through the "high" end of whole matter was up about a year ago, at government services now are using sub- the vhf band to channel 13 at 216 mc. Then which time ODM concluded, after a stantially half of the usable spectrum. uhf begins at 470 mc with channel 14 and thorough exploration, that no spectrum Recently, it was learned, Sen. Charles runs through to 890 mc or channel 83.. space in vhf now occupied by government Potter (R- Mich.), a member of the Senate The magnitude of the upheaval that would could be relinquished to tv, and that if any- Interstate Commerce Committee, inquired be wrought through displacement of stations thing, government eventually would require of ODM how the military could "justify" on channels 2 -6 is apparent in toting up the additional vhf space. so much vhf spectrum space when the re- stations now operating in the area As of last To alleviate the tv allocations problems, quirements of the public for additional chan- week, there were 203 stations -most in ma- efforts have been made during the past sev- nels are evident. ODM replied, it is learned, jor markets -on those bands, with invest- eral years to induce the military and other that not only could the government (mili- ments in the hundred millions. government users to relinquish some of their tary) not relinquish space, but that the An official of the Office of Defense Mobil- spectrum space to tv- notably in vhf areas probability is that it will need additional ization told BT Friday that as far as his of- contiguous to the present vhf bands. But vhf area for national defense purposes.

ADVERTISERS & AGENCIES Y &R HINTS COAXIAL CABLES' USE TO FEED TELEVISION TO CLIENTS ON THE HEELS of other major New York used by the tv networks, with special design agencies which have installed closed circuit modifications that permit straight projec- to simulate broadcast con- tion of 35 mm tv films as well as transmis- ditions in preparation of shows and com- sion of the same material through a vidicon mercials, Young & Rubicam announced last film chain of the latest mode. Monitoring week that it would go further and be able to sets will be located in strategic locations feed the material to clients no matter where throughout the agency. in the U. S. they are located. The new equipment also will let the Presumably the feeds around the country agency and its clients view 35 mm work would be accomplished by AT &T lines. prints of all commercials in interlock form Y &R said it is installing tv transmission and then screen answer prints having optical facilities at its headquarters, 285 Madison as well as magnetic sound tracks. By re- Ave., along with a film theater and audi- running the film through multiplexing mir- the image through a vidi- tion studio. rors, which focus ANN FIORILLO, "Advertising Miss conditions of home Although other agencies recently have con film camera chain, 1956," presents Elon Borton (1), presi- established closed circuit studios, such as reception can be duplicated for closed cir- dent of the American Federation of J. Walter Thompson Co. and McCann - cuit viewing. Advertisers, the first ticket to the Erickson, Y &R said its system differs in seventh annual Inside Advertising that the agency will be able to show its Seven -Up to Co- sponsor Week banquet scheduled this Thursday creative wares to clients in their own offices. Disney's 'Zorro' on ABC -TV (April 4) in the Hotel Biltmore, New Y &R said the system should be ready in has for York. John J. Patafio Jr., president June. The studio and its facilities will allow SEVEN -UP Bottling Co. contracted sponsor- of the Assn. of Advertising Men & the agency to show clients a selection of its first national network television ship on a continuing basis with its alternate Women, sponsor of Inside Advertis- tv shows and commercials and permit audi- ing Week, looks on. tioning of performers under broadcast con- weeks buy of 's Zorro on ABC - ditions. TV. The facilities will include use of 35 mm The soft drink firm's sponsorship will telecast projectors and vidicon tv cameras begin with the opening of the program this Pepsodent Asks D.J.s such as employed by tv networks. The fall, according to Ben Wells, vice president equipment will also permit screening of in charge of sales -advertising for the com- To Push New Contest pany. Exact time of the new show, and its color film with appraisal of its black and RADIO has been selected by Pepsodent co- sponsor, will be announced shortly, Mr. white transmission quality. Lever Bros.) to Wells said. (Division of play the major The specially equipped film theatre and role in a contest promotion starting April 22 Seven -Up has used short -term buys in net- tv audition studio will be located in the that ties in its "where the yellow went" work tv in past years, and currently has a agency's headquarters at 285 Madison Ave., theme, with prizes worth a total of $88,025 regular spot radio schedule. The company New York. to winning contestants. will continue its sponsorship of Soldiers of facilities will provide improved qual- The Fortune, MCA -TV film series on a "spot - Simultaneously, Pepsodent is running a production. ity control of tv commercial booked" basis through this May. "contest" for disc jockeys but limited to The addition allows full time use of a film those personalities who are heard on sta- theatre and, adjoining it, in a newly designed tions slated to run Pepsodent's spots. For Scott Paper Co. Buys MacKenzie audition studio, a standard broadcast vidi- them Pepsodent will give away 18 prizes con camera will duplicate tv broadcast con- Next Season on NBC -TV worth $15,000, the "top disc jockey" to re- ditions over a closed circuit. It will also be SCOTT PAPER Co. (paper napkins, tow- ceive the grand prize: A swimming pool equipped with the latest tape recording els, etc.) will sponsor a new program, the from International Swimming Pool Corp., units. Gisele MacKenzie Show, on NBC-TV Sat- White Plains, N. Y., of which Esther Wil- The audition studio will allow the agency urdays, 9:30 -10:30 p.m., next fall. The pro- liams is president. to check on color of packages, labels, prod- gram will be produced by J & M Produc- lb further the station contest, Pepsodent, ucts, art work, etc., prior to actual network tions, which is owned by , via its agency, Foote, Cone & Belding, New studio rehearsal. through the Music Corp. of America, talent York, has mailed letters to station managers This marks the first time, according to agency that represents Miss MacKenzie, explaining the contest, with follow -ups to Young & Rubicam, that an agency can make Mr. Benny and the comedian's company. station personalities (teaser letters from available to its clients, and personnel, use of It is expected Miss MacKenzie's programs Miss Williams), suggested materials for both the same type of 35 mm telecast currently will be live and possibly in color. station and disc jockey and dossier, -

Page 32 April 1, 1957 BROADCASTING Tr sodent sales forces. ord, three weeks each month and run a full - Lowe Corp. Buys 'Popsicle' An assertion by a broadcaster that Pep - hour Lucy in the fourth week. It's under- sodent was attempting to get further mileage stood proposed new films would cost over CONFIRMATION of a purchase by Joe out of its paid campaign by by- passing sta- $300,000 each, making the package prohibi- Lowe Corp., New York, for a nine -week tion management was denied by both Lever tive for American Dairy. series of comedy shows on ABC-TV start- Bros. and agency spokesmen. They said "no Campbell -Mithum Inc. had an option to ing May 18 was made last week by Slocum complaints" from radio stations had been re- purchase for both American Dairy and Gold Chapin, the network's vice president in ceived, although requests for "additional Seal Co. (Glass Wax) whose accounts it han- charge of sales [AT DEADLINE, Feb. 4]. Titled were materials" coming in from stations. It dles on alternating weeks. Popsicle Five Star Comedy Party, the Sat- was not the intent of Pepsodent to obtain After it was learned, the snag developed, urday 5:30 -6 p.m. EDT strip will feature unpaid air time to supplement the cam- the agency sought to buy a third sponsorship, Paul Winchell and Jerry Mahoney, Senor paign, they told BT, although the station again on alternating weeks, of the fall Perry Wences, Johnson, Ben Blue and and /or disc jockey could choose any pro- Como Show, but negotiations fell through. Olson & motional effort desired. Client also was represented as not interested Jerry Colonna. The sponsor will use the Rather, they explained, Pepsodent was in a CBS -TV proposed 90- minute special series to promote Popsicles, Fudgsicles, interested in encouraging a merchandising series planned for Monday evening this fall Creamsicles and Lowe Corp.'s "Popsi promotion on behalf of the contest, helping and is reportedly shopping for other network Doodle Contest." Contract was placed both the advertiser and promoting the sta- availabilities. through Paris & Peart, New York, agency tion. Station managers are extended an in- Meanwhile, American Dairy is set for a for Joe Lowe Corp. vitation, they added, to contact either Pep - staggered 52 -week schedule of participations sodent or the agency for a personal and and station breaks on NBC Radio the -in Refinery to Use All Media full explanation of the campaign's purpose hours 10 a.m.-5 p.m., starting his summer - and how it will be conducted. to kick off its "June Is Dairy Month" pro- AMERICAN Sugar Refining Co. (Domino A for the agency emphasized spokesman motion, with a maximum of 15 minutes of Sugars) has started an intensive advertising that only its regular schedule of stations spot announcements per week. campaign using television, radio and news- (reportedly about 200 in 100 markets) is be- ing invited to participate in the station part Kenyon & Eckhardt Names Two papers to promote the low -calory sugar "story." At least 70 major markets will be of the contest. DON O'LEARY and J. Clarke Mattimore in radio have been elected vice presidents of Kenyon used tv spots plus an additional Defense of Advertiser Control & Eckhardt, New York. Mr. O'Leary has campaign in several major markets. The tv Of Tv Programs Made by Jones been with the agency since January 1956 as spots for Domino extra fine granulated sugar will be animated commercials. Ted Bates & A STRONG defcnse of commercial control account executive and Mr. Mattimore has by the advertiser of television programming been account executive since May 1955. Co., New York, is placing the campaign. has been offered by Ernest A. Jones. presi- dent of MacManus, John & Adams, Bloom field Hills, Mich., and New York. Addressing approximately 150 New York City schoolteachers at the New York Her- ald Tribune's television and radio seminar March 10. Mr. Jones discussed the question, The Next 10 Days April 3, 5, 10 (7:30 -7:45 p.m.) Xavi- "Does Advertising Interfere with Television Of Network Color Shows er Cugat Show, sustaining. Programming ?" The answer, according to (All times EST) April 3 (8:30-9 p.m.) Masquerade the Michigan agency executive, is yes Party, Assoc. Products, Inc. through CBS -TV -but only to the following extent: televi- Grey Adv. sion must necessarily be interrupted for April 2 (9:30-10 p.m.) April 3 (9 -10 p.m.) Kraft Television commercials, television must be beamed to Show, S. C. Johnson & Son through Theatre, Kraft Foods Co. through J. the broadest segment of the population and Foote. Cone & Belding and Pet Milk Walter Thompson Co. television programming is "inextricably" Co. through Gardner Adv. 4 (10 -11 p.m.) Lux Video Thea- identified with the sponsor, thus the spon- April April 3 (8 -9 p.m.) Arthur Godfrey tre, Lever Bros. through J. Walter sor "must watch the editorial content . . . Show, participating sponsors and Thompson Co. rigidly." agencies (also April 10). April 5 (10:45 -II p.m.) Red Barber's The seminar is a weekly affair sponsored April 5 Bob Crosby (3:30 -4 p.m.) Corner, State Farm Insurance Co. by the Tribune in cooperation with the New Show, participating sponsors and agen- through Needham, Louis & Brorby. York City High Board of Education. Future cies. guests include NBC Continuity Acceptance April 6 (8 -9 p.m.) Perry Como Show, April 11 (8 -9 p.m.) Shower of Stars, Director Stockton Helffrich (April 2); CBS participating sponsors and agencies. Public Affairs Irving Gitlin Chrysler Corp. through McCann - Director of April 7 (4 -5 p.m.) Washington project Erickson. (April 9), and Ed Stanley, supervi- Square, with Ray Bolger, Helene Cur- sor the NBC educational programs now of NBC -TV tis through Earle Ludgin and Gordon being aired by non -commercial outlets Best agencies. (April 16). April 1 -5 (1:30 -2:30 p.m.) Club 60, cooperating sponsors and agencies. April 8 (8 -8:30 p.m.) Adventures of Dairy Assn. Seeks New Show April 1 -5 (3 -4 p.m.) Matinee Theatre, Sir Lancelot, Whitehall Pharmacal NETWORK tv plans of American Dairy participating sponsors and agencies. through Ted. Bates & Co. and Lever Bros. Sullivan, Stauffer, Col- Assn. for 1957 -58 reportedly hit a snag last April 1 (8 -9:30 p.m.) Producer's through week, with CBS -TV's I Love Lucy and other Showcase, "The Great Sebastians," well & Bayles. properties involved in negotiations at the with Alfred Lunt and Lynn Fontanne. April 8 (9:30 -10:30 p.m.) Robert agency and client level. RCA -Whirlpool- Seeger through Ken- Montgomery Presents, S. C. Johnson The association had voted to sponsor yon & Eckhardt and John Hancock & Son through Needham, Louis & Lucy on alternate weeks this fall on the basis Mutual Life Insurance Co. through Brorby and Mennen Co. through Grey that no new film production would be in- McCann -Erickson. Adv. volved and it could select choice runs of April 2 (10:30 -11 p.m.) Hold That April 10 (8:30 -10 p.m.) Hallmark past years [BST, March 25]. Negotations Note, Lanolin Plus through Russe] M. Hall of Fame, Hall Bros. Cards faltered, however, with the revelation of Seeds. through Foote, Cone & Belding. CBS -TV plans to slot a new show, Big Rec- BROADCASTING TELECASTING April I, 1957 Page 33 ADVERTISERS & AGENCIES

FACTIONS HAVE SAY ON NCS FOR '56

o Nielsen radio survey questioned, criticized at RTES luncheon Participants in talks: Kibrick, Dorrell, Denenholz, Hoffman Rating service's flag still aloft at conclusion of discussion

FOUR speakers stepped up to the firing figure of homes research for cost- per-thou- To a charge by Mr. Dorrell that a radio line to hurl suggestions, questions and criti- sand calculations (Denenholz) and sharply station's coverage had dropped "illogically" cisms as well as laurels at A. C. Nielsen questioned wide "discrepancies" between according to the second Nielsen survey of Co.'s coverage survey of 1956 (Nielsen Cov- NCS No. 2 and the first such survey of 1956 compared to the first completed four erage Survey No. 2) at an unusual forum 1952, particularly in radio coverage patterns years previously, Mr. Churchill reminded held Tuesday in New York. (Dorrell) . that A. C. Nielsen Co. had cautioned against After the and detailed display Individual Station (Robert M. Hoff- making "headlong comparisons." was over, Nielsen's flag still flew aloft. man, director of promotion and planning, Mr. Churchill also traded views with Mr. Under auspices of Radio & Television WOR New York) -WOR, while it has "no Dorrell on method used by NCS, such as was Executives Society, the luncheon forum axe to grind" on the station's position in how out-of-home measurement was ob- held particularly to discuss the radio por- NCS for "as far as I know every coverage tained, the proportion of personal interview- tion of the radio -tv coverage study. measurement credits WOR Radio with the ing to mail balloting, size of sample, ques- had got It was apparent that everybody largest station audience in America," feels tionnaires, etc. station repre- his lick in -the agency, the that the current NCS study "shortchanged" firm and the indi- Meeting criticism by Mr. Hoffman, sentative, the Nielsen its coverage and failed to measure the entire has Mr. Churchill took issue with the WOR new vidual station. The Radio NCS No. 2 station audience. caused some consternation and controversy, radio study (see story, page 130), noting that since seemingly marked declines in indi- Speaking in defense of the survey, Mr. he would "challenge the validity of aided vidual radio station audiences were noted Churchill met Mr. Kibrick's suggestion for recall" (WOR is using Pulse for its study teams to work up standards on use of NCS cited), and added Nielsen in its in comparing NCS No. 1 1952 with No. 2 that cov- [AT DEADLINE, Dec. 17, 1956]. with the comment that A. C. Nielsen Co. erage survey tries to provide "all the ac- About a month later, Adam Young Inc., would be willing to work with the industry curacy it can" but not the "type of accuracy station representative firm, issued an analysis groups designated but warned this would as stated by Mr. Hoffman." of "limitations" of the NCS radio study as- take money and time. Mr. Kibrick warned that while the media serting the alleged shortcomings ought to be On clustering of counties-an objection buyer's mail box is full of promotion pieces, kept in mind by agencies and others making voiced by Mr. Kibrick -Mr. Churchill ex- "the stations have not helped the buyers use of it [BT, Jan. 21]. plained NCS did this to "save money and not enough in their use of the NCS data" and Capsuled highlights of the RTES session: waste effort" on areas deemed relatively that "in some agency quarters the material Agency (Robert Kibrick, media buyer, unimportant. is not being used adequately because no one Kenyon & Eckhardt)-Agencies have ac- In commenting on Mr. Denenholz' em- has told them how to use it." While he found cepted and used NCS No. 2. Some buyers phasis on the method of projecting a rating that agencies "credit NCS with many are confused, however, by the "many NCS survey, Mr. Churchill cautioned that in us- strengths and advantages for their buyers measures available" and are getting help ing the Station Representative's Assn., or and analysts," Mr. Kibrick pointed to "weak from media research staffs but should know other such formulas, "the burden of proof points," particularly "the manner in which more about how to use them. Stations should is on yourself." counties are clustered and the difficulty in acquaint themselves with NCS data, and an industry group ought to work out stand- ards, classify the many ways NCS measure- ments can be used, suggest methods for up- dating, and tackle the problem of how to compute the total station audience reached. Nielsen (Vice President John K. Churchill) -NCS is seen as "the industry's substitute for a census of station listeners." It's the raw material that comes before other types of broadcast audience research or media analysis. NCS supplies a "uniform standard way" to determine county-by-coun- ty location and overall size of audiences. Some of the by- product findings are as im- portant as the station information sought. Station Representative (Daniel Denen- holz, director of research -promotion, The Katz Agency, on formulas based on NCS; PRINCIPALS in the debate on Neilsen Coverage Survey No. 2 which took place in Ward Dorrell, vice president and director of New York last week at a luncheon forum sponsored by Radio & Television Execu- research, John Blair & Co., on "tremendous tives Society are (I to r) Robert M. Hoffman, director of promotion and planning, differences" in the survey) -They argued WOR New York; Daniel Denenholz, research -promotion director, The Katz Agency; against the use of NCS reports as the base Ward Dorrell, vice president and director of research, John Blair & Co.; Robert against which ratings are projected and the Kibrick, Kenyon & Eckhardt, and John K. Churchill of A. C. Neilsen Co. Page 34 April 1, 1957 BROADCASTING TELECASTING up- dating the findings-television especial- ly." SINGLE DENOMINATOR ON ALL MEDIA He pointed out also that K &E has no "rigid rules" on how to use NCS "but in BROADCAST media deliver an advertis- Radio cost-per -thousand- people expos- planning and reviewing our media programs ing impression at a cost far below news- ures show the lowest figure, 95 cents. Tv we have very definite principles that guide papers, newspaper supplements and mag- ranges from $1.05 to $1.55. Magazines us and within which our imperfect meas- azines, judging by a media efficiency study run all the way from $3.67 to $6.48. uring devices must. serve." just completed by Leo Burnett Co., major Newspaper supplements span a similar Of the SRA formula, Mr. Kibrick said advertising agency. range, $3.71 to $6.04. Newspapers start "We use it, as do many agencies, simply be- The study covers the calendar year at $6.59 and run to $13.10. S. way cause it is the best make -shift device devel- 1956. According to Leonard Matthews, "These figures represent only one in Burnett a major media oped so far. It is easy to use. Its results are vice president charge of the to look at comparison of not significantly different from other meth- media department, the figures rule out and do not take into consideration the which which also must ods we know about," he observed. "We feel reliance "on concepts of the past many intangible factors in today's moving media in selecting media to carry in the absence of total station area rating no longer apply be considered market." a specific advertising theme," Mr. reports, additional information is needed Frankly, the figures involve "apple and "This is merely one com- before we can erase the shadow lingering Matthews said. comparisons, Mr. Matthews ex- period of around the formula. We need to know not orange" parison based upon a specific plained, but they eliminate a lot of guess- Nielsen and Starch ratings. The absolute only how station circulation varies county work in selecting advertising media. figures are not important general by county, but how listening intensity varies -the These criteria form the basis of com- relationships are." by county. If we get this, and I'd like to parisons: Major arguments arise in the area of know whether Nielsen can supply it, there BROADCASTING person relative "quality" or "impact" of adver- might be an additional basis for using the -One viewing or listening to a one -minute tising in the media and the "equivalence SRA formula as it is, or perhaps some mod- commercial as measured by Nielsen of noting" of print advertising vs. tuning ification of it." average audience ratings. to a program, he said. "Despite the cost General "quality and acceptability" of the PRINT person noting the efficiency handicap under which print NCS "appear to be established," Mr. Ki- -One average four -color full -page food ad must operate," he continued, "it still can brick reported, and there is a general feel- in magazines; the average black -and- do several jobs better than broadcast me- ing among agencies that despite the error white food ad in daily newspapers, dia." Finally, he emphasized the Burnett in the NCS "must exist in this as in -that as measured by Daniel Starch & study "has eliminated much of the guess- sample surveys" degree of other -the error Assoc. work in picking media." "is probably not intolerable" because of the help and benchmarks furnished by the RELATIVE MEDIA COST EFFICIENCY STUDY* buyers. Cost Per/M (The SRA formula-in simplified terms Medium Unit People Exposures TELEVISION 1956 -divides a station's home- county NCS per- Average evening V2 hour program 1 -min. commercial $ 1.42 centage into its total -area NCS, and the Average i day hour program 1 -min. commercial 1.05 local rating of a program is then projected Daytime spots (60 seconds) 1 -min. commercial 1.31 against the result to get its total -area rating.) Nighttime spots (20 or 60 seconds) 1 commercial 1.55 The only "valid" projection that can be (varying length) RADIO made to arrive at a figure of homes reached, Average day quarter hour program 1 -min. commercial .95 Mr. Denenholz pointed out, is to multiply MAGAZINES the rating by the number of radio (or tv) General weeklies Page, 4 -color 3.67 homes in the rating area. But once the at- Page, black & white 4.87 tempt is made to project the audience be- Women's service & home service Page, 4-color 3.76 yond the rating area, "you are in trouble." Page, black & white 6.48 NEWSPAPER SUPPLEMENTS Mr. Denenholz then proceeded to outline Page, 4 -color 3.71 various formulas using NCS data to define Page, black & white 6.04 an area for a station. NEWSPAPERS In a like manner, Mr. Denenholz combed Page, ROP black & white 10.79 1,000 -line ROP black & white 6.59 through still other projection formulas ex- Page, ROP 4 -color 13.10 plaining where he saw weaknesses in them, See media criteria in text. concluding that the "least bad method" was SOURCES: the "adjusting rating" method, i. e., adjust Broadcasting -Nielsen for program audiences and costs; American Research Bureau for pro - gram audience composition; Spot -ratings based upon fall 1956 ARB reports in 50 markets; cost the rating that is a percent of all radio from Standard Rate & Data Service, 104 -time rate. Print -Audiences from a variety of sources; Individual media; Bureau of Advertising; ANPA homes in the home county to a percent of Daniel Starch & Assoc., etc. the NCS circulation in the home county and then apply this adjusted percent to the total NCS circulation. so-called objective worth of their product." deemed logical, and, he said, "it was an- His verdict: "We deplore the practice of While the need for a method of measure- ticipated by those who were the least bit projecting home county ratings to a cover- ment to permit the buyer "properly" to realistic that some change in the size of the age area. But we must resign ourselves to allocate his money among "competitors for audience would be shown, [in the second the realities -that it is being done and will the advertising dollar" is readily recognized, survey] but I don't believe the most pessi- continue to be done, like it or not, until we it "would be wishful thinking to hope that mistic radio broadcaster anticipated the have rating surveys with a big enough sam- any one measurement would be enthusiastic- tremendous differences between NCS No. ple that use the station's full coverage area ally accepted by each of the competitors and 1 and No. 2." as the rating area." by the buyer." WOR's Robert Hoffman attacked the Mr. Dorrell noted that while there is Mr. Dorrell then drew the analogy of the questionnaire used by A. C. Nielsen in its "mutuality" between buyer and seller of totem pole -the broadcaster sitting on top coverage survey, noting that it "uninten- broadcast time in the expectation of ratings thinks the method is perfect, but the low tionally has a psychological bias in favor or coverage, or any type measurement de- man thinks otherwise. of television despite efforts by the Nielsen signed to provide information, this mu- "Illogical" parts of the first Nielsen cov- Co. to have people report first on radio tuality exists only in planning stages. Once erage survey of 1952 -53 he said, were ig- listening and then on their television watch- the measurement is made known many sta- nored with broadcasters soon learning to ing." tion men are not going to agree with the accept and live with those measurements He also was critical of what he called the BROADCASTING TELECASTING April 1, 1957 Page 35 ADVERTISERS & AGENCIES

"open -end" question that he described as being based solely on unaided recall, e.g., "what tv stations have you or members of ACTIVITY HOW PEOPLE SPEND THEIR TIME your family tuned to in the past month or so ?" Faced with such a question, Mr. Hoffman asserted, people tend to think first of stations THERE WERE 122,378,000 people in the U. S. over 12 years of age during the they listen to most, and often forget to list week, March 17 -23. This is how they spent their time: others. "This is especially significant in the case of a coverage survey, whose primary 70.7% (86,521,000) spent 1,853.6 million hours WATCHING TELEVISION purpose is to measure the station's coverage 56.1% (68,654,000) spent 969.8 million hours LISTENING TO RADIO beyond the local rating area." Summing up, 82.1% (100,472,000) spent 401.7 million hours READING NEWSPAPERS Mr. Hoffman 29.2% (35,734,000) spent 164.3 million hours READING MAGAZINES declared his "prime reser- 24.1% (29,493,000) spent 276.5 million hours ... WATCHING MOVIES ON TV vations" on the "reliability" of NCS No. 2 26.7% (32,639,000) spent 138.2 million hours ATTENDING MOVIES were on the "way the information was ob- tained". Major portion of the information These totals, compiled by Sindlinger & Co., analysts, Ridley Park, Pa., and pub- came from a mail questionnaire; both tv and lished exclusively by BT each week, are based on a 48- state, random sample of 7,000 radio were measured together, and an "open - interviews (1,000 each day). Sindlinger's monthly "Activity" report, from which these end" question was used to obtain specific weekly figures are drawn, furnishes comprehensive breakdowns of these and numerous audience figures. He asserted that each fac- other categories, and shows the duplicated and unduplicated audience between each tor works "in the direction of underestimat- specific medium. Copyright 1957 Sindlinger & Co. ing the size of the radio audience." Mr. Hoffman concluded with this charge: All figures are average daily tabulations for the week with exception of the "attending movies" category, which is a cumulative total for the week. Sindlinger tabulations are avail- "If you want to add even more confusion able within 2-7 days of the interviewing week. to the audience measurement picture, I sug- gest that you try to explain the differences existing in many areas between a station's standing in the NCS as compared with the Schwerin Gives Remedy pend on identification, is there some alter- NSI (the Nielsen ratings) in a station's home native clearly- thought -out approach (con- market. For Some Commercials vincing demonstration, persuasive mood) that will motivate the viewer to choose the 540 Take New Nielsen Study ANOTHER researcher has joined the ranks of those who feel tv commercials may be product ?" A. C. NIELSEN CO. reported it has a missing the mark. By asking such questions beforehand, total of 540 subscribers to its Nielsen Cover- As if to amplify last months remarks by Schwerin points out, agencies can take age Service Study No. 2, including six Dr. Ernest Dichter of the Institution for "indentification" out of the "just- theory" agency and 18 station clients added since Motivational Research [BST, March 25], state and make it "pay handsome dividends." Feb. 1. New agency clients are Applegate Horace S. Schwerin, president of Schwerin Adv. Agency, Calkins & Holden, Campbell - Research Corp., charges "over a quarter of Harry Mithun, C. J. LaRoche, Arthur Meyerhoff a billion dollars of advertising money is be- Witt Appointed and Tucker Wayne & Co. ing wasted annually through ineffective HARRY W. WITT, vice president, Calkins New stations subscribers are KCNO Gar- commercials." & Holden's Los Angeles office, has joined den City, Kans.; KNEB Scottsbluff, Neb.; His reason -as outlined to the New Or- Reach, McClinton & Co. as head of agen- KSTP St. Paul- Minneapolis; KUGN Eu- leans Advertising Club-is that "not enough cy's west coast operations. H. L. (Hay) Mc- gene, Ore.; KVET Austin, Tex.; KWOS Jef- research is aimed at (the goal) . . . of Clinton, formerly was president of Calkins ferson City, Mo.; WCBI Columbus, Miss.; unfettering rather than hampering the crea- & Holden from which he resigned to be- WCCO Minneapolis; WCEC Rocky Mount, tive man." come president of Reach, McClinton [AT N. C.; WCKB Dunn, N. C.; WMMN Fair- In testing some 6,000 tv commercials, one DEADLINE, March 18]. Reach, McClinton mont, W. Va.; WNHC -TV New Haven, of the things the Schwerin organization has has been appointed, effective May 15, Conn.; WOAI San Antonio, Tex.; WTMJ as discovered is the need for "better identity." agency for Prudential Insurance Co. of Milwaukee; WTTM Trenton, N. J.; KCEN- Effectiveness of a commercial, noted the America, Newark, N. J., a $6 million TV Temple, Tex.; KVWO Cheyenne, Wyo., ac- Schwerin Research Corp., is dependent on count, after the resignation of and WKIS (FM) Orlando, Fla. Calkins & whether "viewers feel favorably involved with Holden [BT, March 25]. the characters, settings and events . . Victor Ratner Joins B &B The research group goes on to give ex- VICTOR RATNER, vice president of Mc- amples: While commercials featuring a boy Owen Joins Donahue 8, Co. ( will be more effective among boys (and one ,i York, for the past LEWIS F. OWEN, associate creative di- featuring girls will be more effective among four years, joins rector, McCann- Erickson, New York, will girls), boys will reject the commercials that Benton & Bowles, join Donahue & feature a "mama's boy" running home to his same city, effective Coe, same city, on mother for comforting after being hurt at today (Monday), or about 22 play. Husbands will likewise reject com- April as a vice president, as vice president it was announced mercials that stress "added leisure" for their wives. Older women will reject beauty -aid and associate crea- last week by Rob- tive director. With ert E. commercials delivered by young models, etc. Lusk, presi- McCann - "Identification," declares Schwerin, "is a Erickson dent of B &B. Mr. for 18 years, Mr. Ratner, who has two -edged tool. To avoid getting wounded with the wrong end of it, asking three ques- Owen resigned last worked on new week. business presenta- tions about planned commercials should prove worthwhile: During his ten- tions at McCann - ure with the MR. RATNER "Is someone or something featured in Erickson, will be the agency, Mr. Owen doing similar work for B &B. Before commercial with which the viewer you want joining MR. OWEN served for three McCann -Erickson, Mr. was to reach can identify?" Ratner director years as tv group head and later as tv ad- of advertising for Macy's Department Store "Is there some dangerously negative possi- visor to M -E's international division. He and prior to that was vice president and bility about that someone or something?" has also headed M -E's sales promotion de- head of sales promotion at CBS. "If the commercial's approach does not de- partment. Page 36 April 1, 1957 BROADCASTING TELECASTING WHO -TV WHO -TV WHO -TV WHO -TV WHO -TV WHO -TV_ WHO -TV WHO -TV57 WHO -TV? WHO -TV Central Iowa WHO -TV WHO -TV Loves WHO -TV! WHO -TV- WHO -TV' NCS No. 2 CIRCULATION WHO -TV DAYTIME HOMES NIGHTTIME HOMES WHO -TV WEEKLY DAILY WEEKLY DAILY WHO-TV, WHO -TV 181,490 121,620 211,500 166,460 Station B 175,650 123,430 204,280 163,920 Station C 176,340 104,930 218,690 148,320 WHO -TV WHO -TV It gives us a lot of satisfaction that the new Nielsen N.C.S. No. 2 runs very parallel to the audience coverage WHO -TV shown by the 1955 Iowa Television Audience Survey. WHO-TV N.C.S. No. 2 now proves again that, day in and WHO -TV night out, WHO -TV gets into more Central Iowa homes WHO-TV 1 than any other television station in the region! WHO -TV_ You who have known the WHO Radio operation, over WHO -TV_r the years, will understand the Central Iowa audience WHO preference for WHO -TV. Decades of highest integrity, public service, confidence and believability all add ' up to a QUALITY audience and QUALITY RESULTS. WHO -TV

WHO-TV is part of WHO -TV Central Broadcasting Company, which also owns and operates WHO -TV WHO Radio, Des Moines i WOC -TV, Davenport i WHO -TV WHO -TV WHO -TV WHO -TV W14®-Ty Channel 13 Des Moines Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc. National Representatives

BROADCASTING TELECASTING April 1, 1957 Page 37 fourth in a series of le ads

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Page 38 April 1, 1957 BROADCASTING TELECASTING ADVERTISERS & AGENCIES LATEST RATINGS

4. $64,000 Question 36.2 6. Jackie Gleason 168 9,801 5. December Bride 35.8 7. Playhouse 90 126 9,707 NIELSEN TV 6. Dragnet 35.3 8. I've Got a Secret 183 9,391 7. Ed Sullivan 35.1 9. Producer's Showcase 127 9,360 8. Perry Como 34.6 10. Gunsmoke 154 9,191 Two Weeks Ending Feb. 23 1957 9. Ford Show 34.3 Copyright, Videodex Inc. 10. Disneyland 34.0 NIELSEN TOTAL AUDIENCE (t) (1) Homes reached by all or any port of the NUMBER OF TV HOMES REACHED (000) program, except for homes viewing only 1 to Rank Rating 5 minutas. Homes reached PULSE TV 1. (S) during the average minute Ed Sullivan 17,213 of the program. 2. GE Theatre 17,017 Percented ratings are based on tv homes with- 3. Disneyland 16,034 in reach of station facilities used by each pro- TOP 20 WEEKLY SHOWS 4. Perry Como 15,759 gram. 5. Alfred Hitchcock 15,445 For o complete report to your readers, we sug. Feb. '57 Ian. '57 gest that all four Nil rankings be used. 6. 1 Love Lucy 15,327 1. Ed Sullivan 43.0 45.1 Copyright 1957 by A. C. Nielsen Company 7. Steve Allen 15,091 2. / Love Lucy 34.9 37.3 8. December Bride 14,816 3. Playhouse 90 33.7 29.1 9. $64,000 Question 14,777 4. 33.6 31.3 10. Dragnet 14,502 5. Perry Corso 32.4 33.1 VIDEODEX 6. $64,000 Question 32.4 32.0 NIELSEN AVERAGE AUDIENCE (i) 7. Climax 30.2 28.9 Rank Rating 8. Disneyland 29.1 30.2 I. GE Theatre 15,759 VIDEODEX TOP TEN NETWORK PROGRAMS 9. GE Theatre 28.9 31.8 10. 1 December Bride 28.3 2. Love Lucy 14,738 February 1 -7, 1957 3. Alfred Hitchcock 14,462 Il. Alfred Hitchcock 28.2 31.3 of % Tv 4. $64,000 Question 13,873 # 12. Jackie Gleason 28.1 27.8 5. December Bride 13,676 Name of Program Cities Homes 13. Godfrey's Scouts 27.7 30.1 6. Dragnet 13,519 I. Ed Sullivan 171 37.4 14. Phi! Silvers 27.5 28.1 7. Ed Sullivan 13,362 2. Perry Como 145 33.2 15. Producer's Showcase 27.4 16. Burns 8. Ford Show 13,166 3. 1 Love Lucy 157 32.8 & Allen 27.3 28.1 9. Perry Como 13,087 4. Dragnet 169 32.6 17. What's My Line 26.8 30.2 10. Disneyland 12,969 5. $64,000 Question 175 32.2 18. $64,000 Challenge 26.2 27.2 6. Playhouse 90 126 31.1 19. Jane Wyman 26.0 25.8 20. Wyatt PERCENT OF TV HOMES REACHED 7. Producer's Earp 25.3 I. Ed Sullivan 45.2 Showcase 127 30.8 TOP 12 MULTI- WEEKLY 2. GE Theatre 45.0 8. Studio One 102 30.2 3. Disneyland 42.0 9. Jackie Gleason 168 29.8 I. Mickey Mouse Club 20.1 13.6 4. Alfred Hitchcock 42.0 10. Alcoa Tv 2. Queen For A Day 12.9 11.5 5. Perry Como 41.7 Playhouse 117 29.6 3. NBC News 10.7 10.2 6. l Love Lucy 40.0 4. Arthur Godfrey 10.2 9.8 7. Steve Allen 39.7 # Tv 5. Art Linkletter 9.5 9.1 8. December Bride 38.8 # of Homes 6. Captain Kangaroo 9.4 9.1 9. $64,000 Question 38.5 Name of Program Cities (000's) 7. Garry Moore 9.0 8.3 10. Dragnet 37.8 I. Ed Sullivan 171 12,381 8. Love of Life 8.8 9.1 2. $64,000 Question 175 10,800 9. CBS News 8.7 8.6 I. GE Theatre 41.7 3. Dragnet 169 10,631 10. Modern Romances 8.6 8.3 2. Alfred Hitchcock 39.4 4. 1 Love Lucy 157 10,607 1. Matinee Theatre 8.6 3. 1 Love Lucy 38.4 5. Perry Como 145 10,580 12. Search For Tomorrow 8.6 9.1

(Geyer- BSF &D), Garry Moore (CBS -116) BACKGROUND: The following programs, American Dairy Participating spon- (Campbell- Mitchum), Derby Foods (M- sors and agencies, Mon.-Thurs. 10 -10:30 in alphabetical order, appear in this E), Wed. 7:30 -8:30 p.m. a.m., Fri. 10 -11:30 a.m. week's BST tv ratings roundup. In- Dragnet (NBC -168): Liggett & Myers NBC News (NBC -116): Participating spon- formation is in following order: pro- (M -E), Schick (Warwick & Legler), sors and agencies, Mon.-Fri. 7:45 -8 p.m. gram name, network, number of sta- Thurs. 8:30 -9 p.m. Playhouse 90 (CBS -188): Philip Morris day and Ford Show (NBC -172): Ford (J. Walter (Burnett), American Gas Assn. (Len - tions, sponsor, agency, time. Thompson) Thurs. 9:30 -10 p.m. nen & Newell), Ronson (Norman, Craig & Rummel). Bristol -Myers Alcoa To Playhouse (NBC -102): Alcoa GE Theatre (CBS -148): General Electric (BBDO), 9 -9:30 p.m. Singer Sewing (Y &R), Thurs. 9:30 -11 (Fuller & Smith & Ross) alt. Sundays (BBDO). Sun. p.m. 9 p.m. Jackie Gleason (CBS -170): P. Lorillard -10 (Lennon & Newell), Bulova (M -E) Sat. Producers' Showcase (NBC -105) RCA -RCA Steve Allen (NBC -129): U. S. Time (Peck), 8 -9 p.m. Whirlpool (K &E), John Hancock (M -E), Monday 8 -9:30 p.m. Jergens (Orr), Brown & Williamson Arthur Godfrey (CBS -99): Participating (Bates), Polaroid (Doyle Dane Bern - sponsors and agencies, Mon. -Thurs., 10- Queen for a Day (NBC -132): Participating bach), Sun. 8 -9 p.m. 11:30 a.m. sponsors and agencies. Mon.-Fri. 4:30- 5 p.m. Burns & Allen (CBS -145): Carnation Co. Godfrey's Scouts (CBS -163): Lipton (Y&R), (Erwin, Wasey). B. F. Goodrich (BBDO), Toni (North), Mon. 8:30 -9 p.m. $64,000 Question (CBS -148): Revlon (BBDO), Tues. 10 -10:30 p.m. Mon. 8 -8:30 p.m. Alfred Hitchcock (CBS -110): Bristol -Myers (NBC -141): Knomark (Mo- (Y &R), Sun. 9:30 -10 p.m. Search for Tomorrow (CBS -125): Procter Caesar's Hour & Gamble (Burnett), 4 -4:15 p.m. gul), Bab -O (D -F -S), Wesson Oil I Love Lucy (CBS -160): General Foods Phil Silvers (CBS -185): R. J. Reynolds (D -F -S), Carter (SSC &B) Sat., 9 -10 p.m. (Y &R), Procter & Gamble (Grey), Ford (Esty), Amana Refrigeration (Maury, Captain Kangaroo (CBS -various): Partici- (J. Walter Thompson). Fri. 10 -10:30 p.m. Lee & Marshall), Tues. 8 -8:30 p.m. pating sponsors and agencies, Mon.-Fri. I've Got a Secret (CBS -189): R. J. Reynolds Strike It Rich (CBS-130): Colgate -Palm- 8 -9 am. Tobacco Co. for Winston cigarettes (Wm. olive (Esty), Mon.-Fri. 11:30 -noon. CBS News (CBS -100): American Home Esty Co. Inc.) Wed. 9:30 -10 p.m. Studio One (CBS -99): Westinghouse Elec- Products (Bates). Mon.-Thurs. 7:15- Art Linkletter (CBS -114): Participating tric Corp. (M -E). Mon. 10 -11 p.m. 7:30 p.m. sponsors and agencies, Mon.-Fri. 2:30- Ed SuUivan (CBS -165): Lincoln -Mercury $64,000 Challenge (CBS -111): P. Lorillard 3 p.m. (K &E), Sun. 8 -9 p.m. (Y &R), Revlon (BBDO), Sun. 10 -10:30 Love of Life (CBS -153): American Home Wednesday Night Fights (ABC -176): Men- p.m. Products (Bates), Mon -Fri. 12:15 -12:30 nen Co. (M -E), Wed. 10 -I1 p.m. Climax (CBS -153): Chrysler (M -E), Thurs. p.m. What's My Line (CBS -87): Jules Montenier 8:30 -9:30 p.m. Matinee Theatre (NBC -56): Participating (Ludgin), Remington Rand (Y&R), Sun. Perry Como (NBC -121): Gold Seal (Camp - sponsors and agencies, Mon. -Fri. 3 -4 p.m. 10:30 -11 p.m. bell-Mithum), Kimberly -Clark (FC&B), Mickey Mouse Club (ABC -94): Partici- Jane Wyman (NBC -132): Procter & Gam- Noxema (SSC &B) Sunbeam (Perrin - pating sponsors and agencies, Mon.-Fri. ble (Compton). Tues. 9 -9:30 p.m. Paus), RCA (K &E), S &H Green Stamps 5 -6 p.m. You Bet Your Life (NBC -155): DeSoto (SSC &B), Sat. 8 -9 p.m. Modern Romances (NBC -137): Sweets (BBDO), Thurs. 8 -8:30 p.m. December Bride (CBS -183): General Foods (Eisen), Alberto Culver (Wade), Sterling Your Hit Parade (NBC -176): American (B &B). Mon 9:30 -10 p.m. Drug (D -F -S), Kraft (Thompson), Mon: Tobacco (BBDO), Warner - Lambert Disneyland (ABC -176): American Motors Fri. 4:45 -5 p.m. (K &E), Sat. 10:30 -I1 p.m.

BROADCASTING TELECASTING April 1, 1957 Page 39 >...,.:.:..:...... :.. .: H.....:::I8 .Mag HOW THEY'LL COVER THE MAJORS

MAJOR and minor league baseball coverage by radio and tv time buyers. Other sponsors include food producers, soft drinks, stations and networks, augmented by heavy schedules of pre- restaurants, and auto dealers and accessories. game and post -game features as well as adjacencies, will exceed Mutual will continue with its Game of the Day broadcasts $65 million during the 1957 season, judging by a BT roundup. for the eighth straight year, covering day games on a seven day Tv coverage of games continues to increase, though the Mil- per week basis. In the event a major league game is not avail- waukee Braves and Kansas City Athletics still refuse to permit able, the program will cover an outstanding minor league game. camera coverage. The broadcasts will be sponsored on Saturday by Quaker State An important trend this season appears in the increased Oil Refining Corp. (Kenyon & Eckhardt) in 367 markets and number of games to be telecast on national and regional net- on other days will be sold on a local co-op basis. works. Both CBS -TV and NBC -TV have Saturday games and CBS-TV will begin the third year of its Game of the Week Sports Programs Inc., New York, is lining up a Sunday tv telecasts on Saturday afternoons, with sponsorship in 170 schedule. markets by Falstaff Brewing (Dancer-Fitzgerald-Sample), Ameri- Agencies and advertisers were still negotiating for coverage can Safety Razor Co. (McCann- Erickson) and Marlboro cig- rights to portions of some games, with split sponsorship in- arettes (Leo Burnett). The telecasts will originate in 10 National creasing each year. (The major league season opens April 15.) and American League parks and will cover 26 games. Radio coverage of training camp activities and games is being NBC -TV for the first year also will carry a 26 -week schedule carried on an unprecedented basis. of American and National League games on Saturday afternoons As usual the beer and tobacco sponsors are prominent in the in 130 markets, with one -quarter sponsorship by R. J. Reynolds list of advertisers. Oil companies again are active. Busch beer, Tobacco Co. (Wm. Esty Co.). In the event that no additional companion beer of Budweiser (Anheuser -Busch), is a heavy national sponsor is obtained, NBC -TV will offer the remainder buyer of baseball this year. Last year Busch was active in radio of the schedule on a local co-op basis. The games will feature and tv sports, probably ranking next to Falstaff among brewery 13 major league clubs.

WMCA New York will carry 16. are by P. & GIANTS Games sponsored Ballantine . The same sponsors will pre- a total of 170 games this sea- Son (beer) and R. L Reynolds Tobacco Co., sent 77 home and 25 road games on WOR- son. This includes eight exhibition games both through William Esty Co., New York. TV New York with 58 of the telecasts in between March 9 and April 7. Sponsor, Games will be fed to 30 stations in upstate the evening. Jacob Ruppert Brewery (Ruppert, Knicker- New York, New England, and bocker, Ruppiner beers), New York, through Pennsylvania. The complete will PIRATES schedule be Warwick & Legler Inc., New York, also will WPDC (TV) New York, in its dual cover- broadcast on KDKA Pittsburgh feed audio to some eight or nine northeast age of Yankee and Giants games, will air by Pittsburgh Brewing Co., through stations. Yankee home games, also under Ballantine- Ketchum, McLeod & Grove, Pittsburgh, and WPIX (TV) New York, which will Reynolds sponsorship. Its scheduling for the Atlantic Refining Co., Philadelphia (N. W. carry a total of 154 games (Giants and Yankees began March 23 when it picked up Ayer & Son. Philadelphia), and will be re- Yankees on alternating basis), has scheduled the first of two exhibition games from layed to 10 stations in Pennsylvania, West its season April 16 to Sept. 29, but will Miami between the Yanks and the Dodgers, Virginia and . The same adver- carry exhibition games beforehand. Of the and will also include a repeat exhibition tisers will sponsor 24 games of the Pirates' 154, 16 will be doubleheaders and 37 night game from New York April 14. schedule on weekends over KDKA -TV Pitts- games. Ruppert will sponsor the Giants burgh, said to mark the first time that Pitts- games, and will also sponsor video feed on burgh games have been telecast on a regu- DODGERS Radio sponsorship of the com- two as- yet- undesignated stations in New plete 152 -game schedule on lar basis. Feeds will go to WSTV -TV Steu- England. WMGM New York, will be by the F & M benville and WJAC -TV Johnstown. Shaefer Brewing Co., Brooklyn, N. Y., and WINS New York will air all American Tobacco Co., New York (both WIP Philadelphia YANKEES PHILLIES will carry the 193 games, including 35 ex- through BBDO, New York). All games will full schedule, with Atlantic Re- hibition games, March 9 -April 15, and 154 be fed to a 19- station hookup in upstate fining (Ayer), Ballantine Beer (Wm. Esty regular games in the season beginning April New York, Connecticut, Massachusetts and Co.) and Tasty Baking Co. (Ayer) and

AGENCY APPOINTMENTS Doyle Packing Co. of New Jersey (Strong - manager of new office and Bob Denby ap- heart dog food), Procter & Gamble Co. appoints Grey Adv., Long Branch, N. J., ap- pointed to handle publicity- promotion. points N. Y., to handle Pin -It home permanent, Geyer Adv., N. Y., to service its ac- Elaine Younglove named office secretary. count along switching account from Benton & Bowles. the eastern seaboard and west to Buffalo and A &A PEOPLE Grey also handles P & G's Lilt and Party Pittsburgh, succeeding Roy S. Durstine Inc., N. Y. Curl home permanents. B & B will continue William T. Miller, president -general man- to handle Ivory Snow, Tide, Crest and A&A SHORTS ager of Colgate- Palmolive Co.'s Mexican Prell among other products. subsidiary, Leo Burnett Co., Chicago, announces it will elected vice president in charge RCA Victor Distributing Corp. (Chicago pay $647,000 from its 1956 earnings into of company's newly- created household prod- branch) appoints Kenyon & Eckhardt Inc. company's employes profit sharing trust. ucts division. was Best Foods Inc., N. Y., appoints Guild, Payment described as largest in 14 -year Joseph I. George, marketing director, Wil- history of trust, which 437 Bascom & Bonfigli, same city, for its Nucoa comprises of son, Haight, Welch & Grover Inc., Hartford, agency's 690 margarine, effective in mid April, switch- employes. Conn., elected vice president. ing account from Dancer -Fitzgerald -Sample, Hixson & Jorgensen Inc., L. A., opening N. Y. Joseph H. Caro, vice president of The new office in Grosvenor Bldg., 500 Wall Buchen Co., Chicago, elected senior vice Fla. Land & Homes Bureau, Daytona Beach St., Seattle, for purpose of serving Rich- president. and N. Y., seller- developer of Fla. real field Oil Corp.'s tv program, Success Story. estate, appoints Hoffman -Manning Inc. N. Y. Edward Arndt, producer of show, named Jack W. Edwards, Grant Adv. Inc., S. F., Page 40 April 1, 1957 BROADCASTING TELECASTING Bayuk Cigars (Feigenbaum & Wermen, agency is Sullivan, Stauffer, Colwell & Philadelphia) sharing sponsorship. A net- Bayles. work of 16 radio stations in Pennsylvania and Delaware will carry the games on a will be carried WHITE SOX All games on feed. A 75 -game home -and -away schedule WCFL Chicago with Gen- has been arranged for television with the eral Finance Co. buying half of every other same sponsors as in radio. Carrying 25 game on a 58- station network. Gordon Best games each will be WRCV -TV and WFIL- Co. is General agency. Other sponsors shar- TV Philadelphia and WPFH (TV) Wilming- ing this schedule are Oklahoma Oil Co., ton- Philadelphia. Thirty -nine games of the through Maryland Adv. Agency; General tv schedule will be relayed to WGAL -TV Cigar Co., through Young & Rubicam, and Lancaster and WILK -TV Wilkes-Barre. Anheuser -Busch (Busch beer) through Gard- ner Adv. Co. St. Louis. WGN -TV Chicago Sponsorship of the Boston will carry 55 home daytime games. Spon- RED SOX team's complete schedule of sors are Theodore Hamm Brewing Co., games will be divided by Atlantic Refining through Campbell-Mithum, Minneapolis, (Ayer), Narragansett beer (Cunningham & and Oklahoma Oil Co. Walsh) and Liggett & Myers' Chesterfield cigarettes (McCann -Erickson). Four sponsors will broadcast radio The broad- CUBS casts will be picked up by 50 stations of a play -by-play on WIND Chicago, New England regional network. The radio covering the entire schedule. Sponsors are advertisers also will sponsor 51 games of Pabst Brewing Co., through Leo Burnett the schedule over WBZ-TV Boston, which Co.; Oklahoma Oil Co. and Perfect Power will be fed to WNBC-TV Hartford, WJAR- (Standard Oil of N. J.); General Finance, TV Providence, WHYN -TV Holyoke, Mass., and Sidney Smith Enterprises (restaurants), W. B. will will be WCHS -TV Portland, Me., and WABI -TV through Doner & Co. WIND TIGERS Radio-tv simulcasting Bangor, Me. feed a 30-station hookup. Pabst is sharing sponsored on WJBK-AM -TV De- some of the network schedule. WGN -TV troit by Goebel Brewing Co., placing will through -Ewald Co., and Speed- Thirteen exhibition games and telecast the 77 -game home schedule. Campbell SENATORS way Petroleum, by W. B. Doner. all 154 regular Sponsors are Theodore Hamm and Okla- placed season games Radio coverage goes to 25 stations. WJBK- will be sponsored homa Oil. (under a three -year con- TV will key coverage of 45 home and road tract), live on WWDC Washington, which No telecasting is permitted. games to WJIM -TV Lansing, WKZOTV also will feed a 50- station . BRAVES WTMJ and WEMP Milwaukee Kalamazoo, WWTV (TV) Cadillac, WNEM- National Brewing Co. is sponsoring in- 41 will share all home and road games under TV Bay City, all Michigan, and WSPD-TV nings of each regular season game, and all sponsorship of Miller Brewing Co. and Toledo. nine innings of pre -season games, and the Clark Oil & Refining Co., both placed by other half of regular schedule is to be sold Mathisson & Assoc. Miller is buying a 38- participating. On television, National Radio coverage of all games also network, alternating innings with INDIANS I station will be sponsored on WERE is sponsoring 48 Senators games, 24 home Clark. and 24 away, on WTTG (TV). Agency for Cleveland by Carling Brewing Co., through Lang, Fisher & Stashower, and Central Na- National is W. B. Doner Co., Baltimore. of each game for the CARDINALS Half tional Bank, through Fuller & Smith & Ross. entire schedule will be spon- Carling will sponsor half of games on some Gunther Brewing Co. will spon- sored on KMOX St. Louis, by Anheuser- ORIOLES stations in a 45- station hookup. Fifty -four sor 58 games of the Orioles on Busch (Busch beer), with the other half for home and road games will be telecast on the three Baltimore tv stations (WMAR, local sale. KMOX will feed a 90-station WEWS (TV) by Standard Oil Co. of Ohio, WEAL -TV WAAM) using a rotating sched- network in three states. KTVI (TV) will through McCann-Erickson; and Carling. ule. A tv network will include Washington; telecast 65 road games starting in late April Salisbury, Md.; Harrisburg and York, Pa. after the station moves from ch. 36 to ch. 2. All 154 games will be carried by Busch agreed to sponsor all tv coverage if Burger Brewing Co., through Orioles REDLEGS Gunther on WBAL Baltimore, which will no co-sponsor is signed. Midland Adv. Agency, is spon- feed a 36- station hookup. WBAL-TV will soring the complete radio schedule ` on handle pickup during first half of season, KMBC Kansas City will feed WKRC Cincinnati and feeding 45 stations. I ATHLETICS 47- WMAR during second half. WTOP Wash- I a station network. Jos. WLWT (TV) will telecast 53 games under ington is carrying 119 Orioles games, half Schlitz Brewing Co. is sponsor, placing sponsorship of Hudepohl Brewing Co., of them under Gunther sponsorship, and through Majestic Adv. Agency, Milwaukee. through Stockton, West & Burkhart, and WTTG (TV) Washington will present 26 Schlitz is paying the full bill in some local Ford dealers through J. Walter Thomp- Oriole games at night or weekends -also markets and part in others. No tv coverage son Co. WLWT will feed Crosley's WLWC sponsored by Gunther. The beer company's is allowed. (TV) Columbus, and WLWD (TV) Dayton.

named vice president- manager of Grant's Robert E. Gorman promoted from adver- sey Adv. Agency, Chicago and Davenport, Dallas office. tising director to vice president in charge Iowa, as account executive specializing in of advertising for Allstate Insurance Co. farm market. Philip Brooks and John Rockwell, account (subsidiary of Sears, Roebuck & Co.), Chi- Donald Plouff, president of Fessel & Plouff, executives, Doherty, Clifford, Steers & Shen - cago. Louisville, Ky., to Grey Adv., N. Y., as field Inc., N. Y., elected vice presidents. John P. Scholl and Van Cunningham, ac- account executive. Helen Marshall, publicity Shepard Spink, formerly vice president of count executives, Doyle, Kitchen & Mc- information representative with TWA, also Crowell- Collier Publishing Co., to Ameri- Cormick, N. Y., named vice presidents. has joined Grey as. copywriter. can Airlines, N. Y., as vice president of Montgomery N. McKinney, account super- Edwin W. Buckalew, director of sales, merchandising. visor, Leo Burnett Co., to Doyle Dane Bern - Wayne Steffner Prod. Inc., Hollywood, bach, L. A., in similar capacity. Guy A. Leriche, French auto rental execu- named vice president in charge of sales. tive, to Hertz System Inc., Chicago, as Robert L. Edens, copy group.. supervisor, vice president. He will direct European Paul Doniger, vice president -media director, Warwick & Legler, N. Y., named copy division of Hertz. Battistone, Bruce & Doniger Inc., N. Y., chief. to Hoffman -Manning Inc., same city, as Jack F. Kerr, account executive, Raymond account executive -media consultant. Albert W. Reiblmg, general manager of ra- R. Morgan Co., Hollywood, to Hixson & dio-tv department, Kudner Agency, N. Y., Jorgensen Inc., L. A., as vice president - Thomas Peterson, owner of Peterson Adv. to Ted Bates & Co., radio -tv department account supervisor. Agency, Fort Dodge, Iowa, to L. W. Ram- as assistant business manager. BROADCASTING TELECASTING April 1; 1157 'Page 41 PROGRAM SERVICES TV FACES NEW BARGAINING WITH ASCAP

Last time it took 41/2 years and $1 00,000 expenses to reach agreement

BROADCASTERS will begin next week to to each sustaining program carrying ASCAP forthcoming negotiations is the three -year- grapple with one of the thorniest problems music, but the total annual sustaining fee old suit, still pending, which was brought in the business -that of negotiating new may not exceed 12 times the station's high- by a group of songwriters-all of them ASCAP music performance licenses for est quarter -hour rate. ASCAP members-seeking to dissolve television. The blanket rates represent a reduction NARTB, divorce Broadcast Music Inc. from One entire morning during the NARTB of approximately 20% from those which its broadcasting ownership, and collect $150 convention will be devoted to this specific had been in effect before -a fact which million in damages [BT, Nov. 16, 1953, problem. Its significance is emphasized by ASCAP may be expected to emphasize in et seq]. the fact that NARTB. while not itself spon- the forthcoming negotiations. Pre -trial examinations in that suit have soring the meeting, nevertheless rearranged But to broadcasters the rates still seem made it clear that the suing songwriters' the convention schedule to accommodate it. far out of line. For instance, these broad- major complaint is directed against broad- Moreover, the meeting will be opened to casters point out, by all odds the greatest casters' programming practices -in short, non -members (at $5 each) as well as mem- volume of ASCAP's revenues comes from that broadcasters discriminate against bers of NARTB [BT, March 11]. the broadcasting industry-in 1956 prob- ASCAP music in favor of BMI music, with Out of the meeting, slated Thursday morn- ably more than 80% or close to $20 million the result that ASCAP music doesn't get ing, is expected to come the makings of of ASCAP's total income, which, also un- the proper build -up and that therefore an all -industry copyright committee operat- officially, is around $24 million. ASCAP members aren't getting as much ing outside NARTB. To emphasize his point that other licensees money from their songs as they ought to Main order of business for the session "pay practically nothing" to ASCAP, corn- get. is expected to be (1) a review of the prob- pared to the radio-tv payments, one broad- Thus ASCAP, even though it disassociates lem. with emphasis on the disproportionate- caster noted that ASCAP cannot charge itself as an organization from the song- ly high payments which broadcasters make motion picture exhibitors under outstanding writers' suit, presumably would find it em- to ASCAP as compared to those made by court rulings, and that a motion picture barrassing to enter the negotiations willing other ASCAP licensees, and (2) an ap- producer will pay only a very small fee for to accept lower rates. This phase of the praisal of possible approaches which broad- a film at the time he negotiates the so- called problem is no less acute because of the fact casters might take to get more favorable rates in the forthcoming new tv licenses. The current tv licenses expire Dec. 31 ASCAP Releases Names of New Board Members of this year. A clue to the magnitude of the problem ahead is that negotiating the ELECTION of writer members and pub- John Tasker Howard and Dr. Douglas present licenses took approximately four lisher members to the board of American Moore were elected. Dr. Moore replaces and a half years during which the industry- Society of Composers, Authors & Publishers, incumbent A. Walter Kramer. wide negotiating committee and its members effective today (Monday), was confirmed The publisher directors elected in the spent more than $100,000 for legal, research, last week by ASCAP President Paul Cun- popular- production group were Louis Bern- travel and other expenses. ASCAP and the ningham. stein, Saul H. Boume, Irving Caesar, Max committee reached agreement early in 1954, The writer members in the popular-pro- Dreyfus, John D. Marks, Jack Mills, Mau- and networks and stations accepted the duction field were Stanley Adams, L. Wolfe rice Scopp and Herman Starr. John D. contracts for four-year terms retroactive Gilbert, Oscar Hammerstein II, Otto A. Marks, president of St. Nicholas Music Inc., to Jan. 1 of that year. Harbach, Alex C. Kramer, George W. replaces J. J. Robbins of Words & Music The ASCAP radio licenses, which became Meyer, Ned Washington, Jack Yellen and Inc. The publisher directors elected in the effective Jan. 1, 1949, for a nine -year term, Mr. Cunningham. Ned Washington replaces standard group were Frank H. Connor, expire Dec. 31 of next year. the late Gene Buck in the popular- produc- Gustave Schirmer and Adolph Vogel of Chief plaint of telecasters is sure to be tion field of writer members of the board. Elkan -Vogel Co. Mr. Vogel succeeds in- that the current ASCAP rates are far too In the standard writer group, Deems Taylor, cumbent Donald Gray of H. W. Gray Co. high. ASCAP, on the other hand, is ex- pected to hold out for more, not less. The rate for use of ASCAP music on sync rights with the publisher. But the that ASCAP's own president, Paul Cun- commercial tv programs, under the local same film when carried on television re- ningham, is one of the 33 songwriter-plain- blanket contracts now in effect with stations, quires a substantial payment to ASCAP tiffs. is 2.05% of time sales, plus a sustaining by the telecaster. And yet it is a fact that ASCAP and fee of the station's highest quarter -hour card Tv authorities also stress that television's the industry negotiating committee agreed rate per month. For network business the dependence on music is much less than upon the current contracts after, rather than fee is slightly higher: 2.5% of time sales, radio's. The current ASCAP tv rates are before, the songwriters' suit was filed. Broad- plus a sustaining fee of 110% of the highest approximately 10% below those for radio, casters see in this an indication that ASCAP half -hour rate per month. but in dollars tv's payments are rising stead- not only was satisfied with the new license The current per- program tv licenses, ily. Unofficial estimates for last year indi- terms but was willing to risk criticism from which a minority of broadcasters elected to cate that of the approximately $20 million its litigating members, including the mem- sign four years ago in preference to the paid in by radio -tv, about half came from ber who later became president, Mr. Cun- blanket contracts, call for a commercial tv and about half from radio. Acordingly, ningham. Indeed, some ASCAP authorities rate of 9% of net revenue from the sale these telecasters argue, the past trend toward at the time were quoted as saying the rates of time or announcements during which lower ASCAP rates for tv, vis -a -vis those were "advantageous." ASCAP music is used, except that when for radio, should be extended in the new Broadcasters point out that it also is a ASCAP music is used only as background negotiations as they were in the last. Before fact that ASCAP could accept substantially on films not made primarily for television that, the tv rate had run 10% higher than lowered rates and still, because of the size- the rate is 4%. The per- program sustaining the rate for radio. able increase in the number of stations and: rate is 3.5% of the card rate applicable A major complicating factor in the in their time rates since 1954, net substan- Page 42 April 1, 1957 BROADCASTING TELECASTING in BOSTON ALL of the Top Ten Syndicated Film Programs are on Uijpljjjl

10 out of 10 ARB, January 1957 and 10 out of 115-PULSE, December 1956 ... if you're buying BOSTON select the Leader...

tfiv CHANNELJ the imids are eatiizg their spinach agaít

Spinach rates high with the kids when 's back in town. So does Popeye himself. In 21 cities across the country-all markets rated thus far by ARB- Popeye cartoon programs earned a resounding rating of 16.2 on a weekly average, regardless of station, time -period or competition. Here are the actual figures: WBZ -TV, Boston, 20.7; WBEN -TV, Buffalo, 14.4; WBBM-TV, Chicago, 14.0; WBNS -TV, Columbus, 13.9; KBTV, Denver, 23.3; WDSM -TV, Duluth -Superior, 25.2; KTLA, Los Angeles, 12.0; WTVJ, Miami, 15.9; WPIX, New York, 14.9; KPHO -TV, Phoenix, 16.6; WCSH -TV, Portland, Me., 15.2; WPRO -TV, Providence, 19.5; KCRA -TV, Sacramento, 10.7; KUTV, , 14.2; KFSD -TV, San Diego, 15.5; KRON -TV, San Francisco, 10.6; WSBT-TV, South Bend, 14.9; KREM -TV, Spokane, 18.7; KTVX, Tulsa, 14.9; KFDX -TV, Wichita Falls, 13.6; WFMJ -TV, Youngstown, 20.0. So -never mind the spinach sales. To snare audience and advertiser alike, let Popeye make a muscle in your area. For details, write or phone CI.CI. ,nc. 345 Madison Ave., New York City, MUrray Xi!! 6.2323

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PROGRAM SERVICES GOVERNMENT tially more money than the society was getting then. JUSTICE DEPT. SUES LOEW'S INC. The continued existence of the songwrit- ers' suit also raises 'legal questions bearing FOR BLOCK -BOOKING TV FEATURES on the negotiations. ASCAP is an unincor- porated society. Broadcasters note that if It's second court action in government's tv probe ASCAP is not bound by the radio -tv con- tracts-which would seem to be one im- But main investigation still aimed at tv networks plication of the suit, since a stated objective of the litigation is to get more money from THE SECOND antitrust suit to spring from suit, they are KTTV (TV) Los Angeles, broadcasting -then obviously the contracts the Justice Dept.'s relentless investigation of KMGM -TV Minneapolis and KTVR (TV) are one -sided, binding only on the broad- television was filed last week in New York. Denver. casters. In short, by this reasoning. the con- This one charged Loew's Inc. with block - This method of selling, the complaint tract establishes a "floor" but imposes no booking MGM feature films to television alleged, had four effects: what members of ASCAP feel "ceiling" on stations. Tv stations have been forced to buy broadcasters should pay. It followed by less than four months the features they didn't want. be The negotiations must also considered filing of a government suit against RCA- The playing time of stations has been against the background of Congressional NBC for allegedly coercing Westinghouse "arbitrarily preempted, thus preventing them probing of the years-old ASCAP -BMI fight. into an exchange of Philadelphia and Cleve- from securing film from other producers ASCAP members reiterated their charges land stations [BT, Dec. 10, 1956]. and distribitors." of broadcaster discrimination a g a i n s t Though both suits contain implications Stations which couldn't afford to buy ASCAP at great length in last fall's tv of wide concern in the television the full package have been prevented from hearings before the House Antitrust Sub- field, neither is more than a byproduct of the buying the number of films they could committee. And only 10 days ago, counsel main investigation which the Justice Dept. afford. for the House Small. Business Subcom- has been conducting for almost exactly a Stations have played "inferior" films mittee No. 5 indicated that its proposed year. That investigation, learned last which they would not have played if they investigation of ASCAP royalty, distribution BT week, is proceeding under full draft on the had not been forced to buy them in the and voting procedures would be broadened course chartered at its outset. package. to include a probe of ASCAP complaints The main effort is The suit asked for an injunction to pre- against BMI [BT, March 25]. still primarily directed at the television network business. vent Loew's from insisting that its cus- Joseph L. Nellis, special counsel for That the Justice Dept. had embarked on tomers buy the MGM films as a group. The Subcommittee No. 5, which is headed by a major probe of networks was officially court was also asked to direct Loew's to Rep. James Roosevelt (D- Calif.), said the an- nounced last September when Assistant At- group had about 60 complaints against torney General Victor R. in ASCAP, including charges by ASCAP mem- Hansen, charge of the Antitrust Division, testified before bers that the society's royalty distribution the House Antitrust methods and voting formula are "unfair Subcommittee. time and inequitable." At that Mr. Hansen said that since the previous March, Justice Dept. attorneys BMI Sooner or Later -reinforced by FBI agents-had been en- gaged in an investigation which "now spans Mr. Nellis said he hoped to confer with every relevant facet of network operations." ASCAP officials and complaining members The probe, he said, "embraces (1) the pric- on May 11 and that sometime afterward ing of shows, both network and independent; he would talk with BMI executives, before (2) discounts; (3) rebates; (4) program a hearing is started. Any investigation in- rejections; (5) kinescoping; (6) production volving ASCAP, he said, involves BMI facilities, both live and film; (7) demand "sooner or later." for and supply of network time; (8) the percentage of prime network time occupied In looking toward the forthcoming ne- by network-owned or controlled shows; (9) gotiations, some telecasters- especially those scenery and set production, and finally (10) who feel the continued existence of the song- long -term contracturai arrangements by writers' suit implies that radio -tv contracts networks with talent, actors, producers and do not really bind ASCAP -think the best directors." course would be to ask the courts to fix Mr. Hansen predicted last September a reasonable fee. This course is open under that it would take from one to two years a 1950 amendment to the consent decree to complete the investigation. which ASCAP signed in the early 1940's, The project is now one year old. It was when it agreed to reorganize along non - learned on high authority last week that the Justice Dept. has not modified monopolistic lines. Indeed, toward the end Mr. renegotiate existing Hansen's timetable. contracts with tv sta- of the last negotiations some 80 telecasters tions "so as to give any . . . station an initiated action to have the court determine THE SUIT which the government filed last opportunity to license defendant's feature the rates, but dropped it when ASCAP ac- week in federal court in New York charged films on a picture -by-picture and station -by- cepted the terms offered by the all- industry that since Loew's began to sell its backlog station basis." negotiating committee. of more than 700 pre -1948 MGM feature Commenting on the suit, Assistant At- films tv last year, The availability of this court course also to it had refused to sell torney General Hansen compared the Loew's less than the entire offers one bright collateral assurance: Even package. television sales practice to that outlawed The government in the motion picture if ASCAP and the broadcasters become said that Loew's had industry. licensed its package "to many television "In the 1948 Paramount hopelessly deadlocked in their own ne- case," Mr. Han- stations in many different markets." It added sen said, "the Supreme Court declared illegal gotiations, there need be no repetition of that in "at least three instances" the film the compulsory block -booking of copy- the early months of 1941 when radio sta- company had taken 25% interests in tv righted feature motion pictures. While that tions, rather than accept ASCAP's terms, stations as payment for the MGM features. decision was given in the context of the operated without ASCAP tunes altogether. Although the stations were not named in the theatrical motion picture industry, we be- Page 46 April 1, 1957 BROADCASTING TELECASTING ONE OF A SERIES

American Meat Institute American Keebler Oil Company Biscuit Company American Lever Tobacco Co. Brothers Brock -Hall Time, Dairy Co. Inc. Bruns, Liggett Nordeman $ Myers Budweiser and Co. Beer Lincoln-Mercury Castro Martinson's Corp. Convertibles Coffee Calo Dog Food Maryland Pharmaceutical Cerribelli Co. Miles Shoes Chesebrough- pond's, Monarch Wine Chrysler In Montebello CorP- Chrysler c. Liquors Continental Div Narragansett Baking Brewing Curtis Co. Co Circulation National Biscuit Company Diamond Crystal National Salt Cranberry Assonc Dolcin Corporation The Nestle Drackett Comp any Company North American Dromedary Dye Corp. Dates Perkins Products Duffy_Mott Pillsbury Company Company Pie Eveready Crust Batteries B. Pio, Incorporated Ex -Lax, Inc. Plough, Incorporated Ford Dealers Association Readers Digest General Foods Cor R. J. Reynolds General p, Company Motors O. M. Scott Good Corp. & Sons, Inc. Humor Shell Oil Company Grand Union Stores Sunkist Growers Gulf Oil Corporation Tetley Tea Robert Company Hall Clothes Texas Company H. B. Cough Welch Drops Grope Juice H. P. Hood Welch & Sons, Inc. Tomato Juice Household White Finance Corp. Rose Tea Jack & Jill J. B. Williams Cat Food Co.

Partial list of WAVZ advertiser

"You're in Good Company on WA VZ"

Representatives: National: Hollingbery Co. New England: Kettell -Carter WAVZ's success spells success for many of its national advertisers. That's why so many use New Haven's Number One* Station.

*October 1956 pulse WAVZ dominates every quarter hour. 152 TEMPLE STREET, NEW HAVEN, CONN.

Daniel W. Kops, Executive Vice President and General Manager Richard J. Monahan, Vice President and Commercial Manager

BROADCASTING TELECASTING April 1. 1957 Page 41 ;4,

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Easy pickings for some ... a serious step for others. Depends who, what and where you are, and everybody's different. Of all national sales media, spot television is most effective at catering to local differences and adapting to local problems. Consider the recent experience of the Rice Growers Cooperative Association. Short -grain rice was selling like hotcakes in eastern South Carolina, the nation's second -largest rice consuming area, but - because of local tastes -long -grain rice was not. Until WBTW, Florence, came up with a summer schedule tailored to build a demand for the long-grain variety. Then, according to E. G. Wells, Jr., of W. H. Sydnor & Co., food brokers : "Sales of our Riceland Long -Grain Rice for the period of June through November 1956 showed an increase of 960% over the same period in 1955. This gain is all the more remarkable because it was accomplished without losing ground in our strong short -grain rice business. In fact, we had an increase there too." Good spot to be in! Spot television's adaptability to local tastes and customs is another reason why more and more advertisers are using the 13 stations and the regional network represented by...

CBS TELEVISION SPOT SALES Representing: WCSa -TV New York, WCAU -TV Philadelphia, wTOe -TV Washington, may Charlotte, wens Florence, WMBa -TV Jacksonville, wxtx Milwaukee, WBBM -TV Chicago, KSL -TV Salt Lake City, KCUL -TV Galveston -, KCIN -TV Portland, wwecr Hartford, }CURT Loa Angeles and the CBS Television Pacific Network GOVERNMENT

lieve that the same rule applies in tele- ficulty in persuading the government or any- wanted the advice of independent experts vision. one else of that fact," he said. and appointed Weldon Powell, Haskins & "The present action should be especially "We have made our television deals 'at Sells, an accounting firm, as advisor. helpful to unaffiliated stations which, not arm's length' and I am confident as to the He also named two new directors to a having access to network programs, must satisfaction of the buyer as well as the six -man board of Loew's Theatres, replacing place their main reliance on films, particu- seller. We have no hesitancy in cooperating two men already-on the board as constituted larly feature films." with the government in its objective of es- under terms of a 1954 agreement that Attorney General Herbert Brownell Jr., tablishing the principle of non- forcing deals authorized the court to appoint three mem- in a statement, said that the government's since that is the only way we have conducted bers to the board until the division is made action would not prevent television stations or will conduct ourselves." final. The judge said his action did not im- from buying large lots of features at one Meanwhile, Loew's was involved in an- ply the two replaced directors were dis- time if they chose but would make it pos- other court action. In New York a federal qualified, but he said he was "dismayed" at sible for the stations to select the features judge took steps to speed the divorcement the time that had passed without the com- they wanted. of Loew's Theatres from Loew's Inc., tè pletion of divorcement. The suit charged that Loew's had vio- comply with a consent decree now more New directors are Allan L. Meihado and lated Sec. 1 of the Sherman Antitrust Act than five years old. Karl D. Pettit, both financial consultants. by unlawful restraint of trade. Obstacle to the divorcement has been the They replace Thomas L. Norton, dean of In New York, Joseph R. Vogel, president unsettled question of how to divide between the City College of New York business of Loew's, denied that the company had the new companies a $30 million funded school, and George T. Baker, president of engaged in block- booking. "I see no dif- debt. Judge Edmund L. Palmieri said he National Airlines.

Comm. McConnaughey, Doerfer, Lee and FCC DILEMMA: SHOULD HEARINGS Craven apparently favor some sort of test authority even before hearings. Comrs. BE HELD BEFORE PAY TV TESTS? Hyde, Bartley and Mack just as obviously favor a full -scale hearing THERE's a test in television's future -a mediate steps. Before each commissioner before any tests test of subscription tv. was a staff document which suggested that begin. But, whether the test authorization is go- there are a host of unknown quantities A compromise, it appears, might be forth- ing to come before or after a full, open about pay tv which should be answered be- coming. This could take the form that ap- evidentiary hearing was the big question in fore another step is taken. plications would be accepted for test author- Washington last week. The questions raised by the staff ranged ity. At the same time pay tv advocates would Pay tv was the subject of a full day's dis- the area of the subscription tv controversy: be asked to inform the FCC in detail re- cussion by the full Commission last Tuesday. Should pay tv be limited to large mar- garding the who, what and how of on -the- No clearcut decision was made. However, kets or small markets? Or both? air pay tv. Upon submission of these an- the Commission instructed the staff to draw Should pay tv be confined to vhf or swers, by a given date not too distant, the up two documents: uhf? Or both? Commission would proceed to decide (I) A board authorization to permit na- Should pay tv be limited to four -station whether to hold hearings before or after tionwide tests of fee tv, but limited in many markets or permitted also in single station tests. There would also be the opportunity respects, and (2) a request for further, de- cities? to decide more fully whether a Congres- tailed and definitive answers from pay tv Should network affiliates as well as in- sional mandate was required-even for test proponents on many questions, the answers dependents be permitted to engage in pay - permits. being the base on which the Commission as- you -see tv or should authorizations be An essential element which pervades all will decide whether or not open hearings allowed only to independents? thinking is the position of the FCC in super- should be held prior to, or after tests have Should there be unlimited hours of fee vising pay tv -even the experimental opera- run. tv operation, or should the amount of time tion. It is this: The Commission only has Lurking in the background, still uncer- a station may broadcast scrambled pictures jurisdiction over stations. It cannot regulate tain, is the biggest question of all: Should be set by the Commission? What about subscription tv entrepreneurs. If any experi- the FCC grapple with the determination of hours per day, per week or per month? mentation is authorized-and if toll tv is policy or should it buck that decision to Should authority be given to only one ever commercially authorized -the requests Oongress. The policy question is simple: Is system or to all systems of pay tv? Should for such operation must come from the li- pay tv broadcasting as defined by the Com- a single system be established for each city, censee, the station. On this there seems to be munications Act, or is it a common carrier although different cities might have dif- unanimity. or public utility type of operation, with its ferent systems? concomitant spectre of rate regulations? What role would stations play as pro- And, allied with this fundamental poser gram purveyors? BE IT RESOLVED was another: Should the policy determina- Who would own the equipment used by tion, whether by the FCC or Congress, be stations to scramble telecasts? THE MINUTES of the FCC meeting made before or after tests? Who would own the equipment used a fortnight ago will record that An- . Tomorrow (Tuesday), the Commission by the public? Who would set rates for pro- nette E. Hutterly was commended. A meets again to see if it can find a common gram viewing? Who would maintain equip- resolution to that effect will be incor- meeting ground. ment in the hands of the station, the public? porated in the minutes after the gen- A test vote last week indicated that there Who would administer the distribution eral counsel phrases it in the appropri- were four commissioners who were ready of codes to the public? How would the fees ate language. to authorize tests. The tests would be limited be collected and who would be responsible? For 30 years Mrs. Hutterly has -they would be allowed in four -station Who would determine the split between the been with the FCC and its predeces- markets only, and to non -network affiliates program provider, the station and any third sor, the Federal Radio Commission. only, for example-but they would be na- party? She is now chief of the FCC's min- tionwide. And, it was also apparent, there Implicit, it is understood, is the desire to utes division. She has served 37 years would be careful legal language specifying array a unanimous, or substantially unan- in government. in detail that the authorizations were only imous Commission, on two points: Permis- As she entered the meeting last good for experimental operation and that sion to begin testing over the air, and a Wednesday, the commissioners gave they could be withdrawn instantly whenever hearing to seek answers to not only details her a standing ovation. Mrs. Hutterly the FCC decided to call a halt. of operation but also to aid in answering the duly recorded the event. There was no such clear division on inter- tangled policy determination.

Page 50 April 1, 1957 BROADCASTING TELECASTING Oren Harris (D -Ark.) are authors of similar FCC GIVES CASE FOR EXTENDING bills and the FCC last week formally re- quested such legislation (see story, this page), STATION LICENSES TO CONGRESS although the Commission majority has THE FCC told Congress last week why it the license was modified before full amor- favored an extension of radio-tv for some believes the license terms of broadcast sta- tization of equipment and plant. He also time. tions should be extended to five years -in- suggested that the Commission require li- stead of the present maximum of three years. censees to submit periodic "accounting" Senate Unit Schedules Comr. Robert T. Bartley added a statement of stewardship, in place of formal renewal suggesting that broadcast station licenses applications every three years. He also Hearings on Daytimers be indeterminate. suggested that there be retained the prin- HEARINGS on complaints of small daytime Under Sec. 307(d) of the Communica- ciple that a competing application may be radio broadcasters will be held April 29 -30 tions Act, the maximum for non- broadcast filed for a facility at "appropriate" times, by the Senate Small Business Committee's station licenses is five years, with broadcast similar to the regulation which permits a Daytime Subcommittee, station licenses limited to three years. Over new application to be filed for an existing Sen. Wayne Morse (D- Ore.), the unit's the years there have been suggestions that facility at license renewal time. chairman, said last week. no distinction be made between broadcast So far, three bills have been introduced, The three -man subcommittee, also includ- and non- terms. Last year all in the House, to amend the Communi- ing Sen. Alan Bible (D -Nev.) and Sen. both FCC Chairman George C.McConnaug- cations Act to permit broadcast stations to Andrew F. Schoeppel (R- Kan.), was named hey and Comr. John C. Doerfer publicly be licensed for five years. These are HR- the week before [BT, March 25]. The Sen- called for a revision of this provision. Mr. 5935, by Rep. Oren Harris (D- Ark.), chair- ate group will investigate complaints by Day- McConnaughey called for five -year terms; man of the House Commerce Committee; time Broadcasters Assn. that the FCC has Comr. Doerfer for indeterminate terms. HR -3514 by Rep. Gardner R. Withrow failed to act on daytimers' requests for ex- Comr. Bartley, up to now, did not publicly (R- Wis.), and HR -6430 by Rep. Donald tended hours of operation -although various make his views known. E. Tewes (R- Wis.). requests by daytime stations have been be- In its "justification" for the proposed fore the Commission more than ten years. revision of Sec. 307 (d) the Commission KOB Albuquerque Gets Extension Daytimers seek extension of hours of oper- declared there are "sound" business rea- On FCC Order to Directionalize ation from the present sunrise -to-sunset lim- sons for making the license period for broad- KOB Albuquerque last week was given 30 itation as follows: from 5 a.m. or sunrise cast stations five years. "The construction additional days, until April 25, to comply (whichever is earlier) to 7 p.m. or sunset and operation of a commercial radio broad- with the FCC's order to directionalize its (whichever is later). casting station are expensive and television nighttime signal on 770 kc to protect Class The DBA complaints allege the present costs are more expensive. Business can re- I WABC New York. However, in granting FCC policy denies local stations the right to ceive more favorable terms with longer li- the additional time the Commission said that operate during important hours in deference censing period in which to plan leases, con- any further extension "would not be war- to fulltime regional stations, thus denying tracts, financing, etc.... " ranted in the circumstances of this matter." small businessmen the right to advertise in Not the least significant, the Commission KOB, assigned 1030 kc, has been operat- local markets and listeners the benefits of said, is that tv and radio have "come of age" ing on 770 kc on a temporary basis Since local news and other coverage. and should be able to obtain financing on 1941. And, for just about as many years, Sen. Morse felt changes in radio and tech- a responsible business basis and not on a ABC-owned WABC has been trying to get nology in the 30 years since the FCC rule "speculaive" basis. the station forced off its channel. The FCC's was written on frequency allocation may The FCC has been discreet in granting action in ordering KOB to directionalize "well warrant revision and modernization of license terms, the Commission pointed out. came following a Court of Appeals ruling those allocations." He thought it "unfortu- In 1927, broadcast radio licenses ran for that WABC's signal must be protected [BT, nate" that FCC has not acted on daytimers' 60 days; in 1928 this was made three Dec. 3, 1956]. At that time, the Commission complaints and said the daytimer petitions at months; in 1931, six months; in 1939, one gave KOB 120 days to comply. least are "entitled to prompt attention." year; in 1941, two years, and in 1943, three In extending KOB's present operation, the Views from daytimer spokesmen, fulltime years. Tv licenses were initially issued for Commission ordered the station to com- stations and the FCC are invited at the hear- one year and were extended to three years plete construction of its directional array ings, Sen. Morse said. in November 1953. and submit proof of performance by April The FCC testified earlier that the daytime Comr. Bartley objected to the Commis- 23. KOB, an NBC affiliate, operates with 50 broadcasting issue is "tied up" with clear sion majority's statement on the ground kw daytime and 25 kw night. The station channel matters, but that the Commission that it was based on the private business estimated that the order would cause it to will go into the subject soon [BT, March requirements of licensees. He claimed that lose 18% (48,988 people) of its nighttime 18]. the history of broadcast expansion belied coverage. KSTP -AM-TV Minneapolis last the restrictive inference of three year li- month received FCC approval for purchase FCC Grants 5 Radio Cps, censes. of the station from equal- owners Time Inc. Issues Two Initial Decisions Rather, he declared, the Communications and Wayne Coy, former FCC chairman Act should be amended to delete any refer- [BT, March 18]. THE FCC last week announced the grant ence to fixed license terms. Instead, he said, of five construction permits for new radio Congress should give the FCC "additional Tewes Bill Would Extend Periods stations and one more appears due. Also broad authority and discretion" to deal more Of Broadcast Licensees Two Years announced were two initial decisions. were: effectively with regulatory problems. The BILL to extend radio -tv broadcast license The grants Commission, he added, needs flexibility. periods to five years from the present three Carmel, Calif.- Seaside Electronic Assoc., "The Congress should be asked to amend years was introduced last week by Rep. 1410 kc, 500 w daytime. Seaside co-owners the Communications Act," Comr. Bartley Donald E. Tewes (R- Wis.). are Albert R. Pearl, retired banker, and Paul stated, "so as to provide for an indefinite Rep. Tewes submitted the measure (HR F. Hanson, freelance radio -tv producer. license term, with expanded powers in the 6430) after introducing by mistake the pre- Cocoa, Fla.- Irving Braun, 1480 kc, 1 kw Commission to make necessary changes in vious week a bill (HR 6216) that would daytime. Mr. Braun has tv and appliance spectrum usage, after appropriate inquiry extend am -fm license periods only. The interests. to determine the facts and policy, and the Republican said after HR 6216 Leesburg, Fla. -Clyde T. Hodgson, 1410 Commission having determined it to be had been introduced that he would with- kc, 1 kw daytime. Mr. Hodgson prints the necessary in the public interest." draw it and offer a bill covering am -fm and Lakeland (Fla.) Ledger. Comr. Bartley would protect licensees' tv licenses [BT, March 25]. Mount Dora, Fla.- George R. Smith, property rights by tax benefits in the event Reps. Gardner R. Withrow (R -Wis.) and 1580 kc, 1 kw daytime. Mr. Smith has real BROADCASTING TELECASTING April 1, 1957 Page 51 The "best dramatic series" of the year

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estate and insurance interests in Arcadia, Fla. FCC OKAYS STORER PURCHASES Kellogg, Idaho -Radio Kellogg Inc., 900 kc, 1 kw daytime. Roger L. Hagadone is IN WILMINGTON AND PHILADELPHIA 99% owner of Radio Kellogg and also pres- ident and general manager of KYME Boise, STORER Broadcasting Co. last week won owned the WIEG stations since 1941. WIBG Idaho. FCC approval to the purchase of a tv sta- operates on 990 kc with 10 kw; WIBG -FM Two initial decisions, looking toward am tion in Wilmington, Del., and its companion on 94.1 me with 20 kw. Pending FCC ap- ' grants, were issued last week. Hearing Ex- radio stations in Philadelphia -and virtually proval is an application by WPFH to move aminer H. Gifford Irion issued a decision agreed to sell its Birmingham outlets to its from downtown Wilmington in favor of Great South Bay Broadcasting Radio Cincinnati Inc. (Hulbert Taft Jr. and to Pittman, N. J. The purchase application Co. for 540 kc, 250 w daytime in Islip, N. Y. family) for a price understood to be between stated that Storer would operate WPFH as and denied competing applications of Amer- $6 and $6.5 million. a "local" Wilmington station serving that ican Family Broadcasting Co. and Stern At the same time its proposed purchase city and Philadelphia. Broadcasting Co., Ridgewood, N. J. of WMUR -TV Manchester and its move Since September 1955, WPFH has lost Hearing Examiner J. D. Bond issued a toward Boston came under fierce attack by $425,000. The WIBG stations have been decision in favor of Stephenville Broadcast- Westinghouse Broadcasting Co. (WBZ-TV profitable, the sale application disclosed. ing Co. for 1350 kc, 500 w daytime in Boston) and others. WPFH Broadcasting Co. has 10 million $1 Tahlequah, Okla. and denied competing ap- The Commission's approval of the WPFH par value stock authorized; 7.5 million Class plication of Osage Broadcasting Co. Bartles- (TV) Wilmington, Del., and WIBG -AM- A and 2.5 million Class B. Outstanding are ville, Okla. FM Philadelphia purchases by Storer was 3,750,875 Class A and B shares, with Mr. Commission directed The preparation of contingent on Storer disposing of one of Harron owning 1,351,109 Class B shares. a document looking toward grant of the ap- its existing radio and W properties. Storer acquired the assets of WPFH Broad- plication of Babylon -Bay Shore Broadcast- Mr. Taft said last Thursday negotiations casting Co., which also owns National Wired ing Co. for a new am on 1440 kc, 500 w for the purchase of -AM -TV Bir- Music Corp., serving Philadelphia and en- daytime in Babylon, N. Y. This announce- WBRC mingham were still continuing but that they virons. ment is of proposed disposition of the case and does not constitute Commission action. were beyond the handshaking stage. Westinghouse slashed at Storer's response The Taft stations are WKRC- AM -FM -TV to the Commission's McFarland letter justi- N.Y. Bills Offered Cincinnati, WTVN -AM -TV Columbus, both fying the $850,000 purchase of ch. 9 Ohio, and 30% of WBIR- AM -FM -TV WMUR -TV Manchester, N. H., and its To Repeal News Bans Knoxville, Tenn. The family also publishes move to Georgetown, Mass., outside of A MOVE to repeal Section 52 of the New Cincinnati Times-Star. In 1953, the Tafts Boston [DDT, March 251. York state civil rights law -which prohibits bought WTVN (TV) Columbus from Ed- radio, television and newsreel coverage of ward Lamb for $1.5 million. Charged With 'Trafficking' any legislative and judicial hearing in which Storer bought the Birmingham outlets in In essence, WBC charged Storer with compulsory testimony is involved -was in- 1953 from Eloise Hanna and others for $2.4 "trafficking" in licenses. Since 1940, West- troduced in both houses of the New York million. inghouse alleged, Storer has bought and sold legislature last week. Sponsoring the move Other Storer stations are WGBS-AM -FM- eight stations. Pending before the FCC now, was the Radio-Newsreel-Television Working TV Miami, WJBK- AM -FM -TV Detroit, WBC declared, are five other Storer trans- Press Assn. of New York, which has been WSPD- AM -FM -TV Toledo, WAGA -AM- actions. conducting a "running fight" with the New FM-TV Atlanta, WJW-AM -TV Cleveland, In listing Storer sales and purchases, WBC York City Council to permit tv cameras WWVA -AM -FM Wheeling, W. Va., and itemized this list: WHIZ and microphones in its hearings. KPTV (TV) Portland, Ore. Zanesville, Ohio, sold in 1947; WLOK Two specific bills were introduced on The negotiator in the Wilmington-Phila- Lima, Ohio, bought in 1940 and Monday -AI -4172 in the state Assembly delphia transaction was R. C. Crisler & Co., sold in 1951; WSAI Cincinnati, and SI -3666 in the Senate -both demanding Cincinnati. Ohio, bought in 1951, sold in 1953; WMMN repeal on grounds that Sec. 52 is "discrimi- Fairmont, W. Va., bought in 1937, sold in natory against the radio-tv news medium Only One Dissenter 1953; KPTV (TV) Portland, Ore., bought and ... a violation of freedom of the press The Commission approved Storer's $5.6 in 1954; WBRC -AM -TV Birmingham, Ala., as guaranteed by the first amendment." Sec. million purchase of ch. 12 WPFH (TV) Wil- bought in 1953; WJW- AM -FM -TV Cleve- 52 was passed in 1952 by the administra- mington, Del., and campanion radio stations land, Ohio, bought in 1954; KEYL (TV) and tion of then Gov. Thomas E. Dewey follow- WIBG -AM -FM Philadelphia with only one KABC San Antonio (now KENS- AM -TV), ing the close of 195l's Kefauver hearings. dissenting vote. This was by Comr. Robert bought in 1951 and 1953, sold in 1954. Pushing through the is amending bills the T. Bartley who called for the issuance of a transfer applications pending .Jew York State Assn. of Radio & Tele- McFarland letter on the question of traffick- before the FCC, Westinghouse noted, are vision Broadcasters. Contacted by BST in ing in licenses. The approval came one Storer's purchase of ch. 3 KSLM -TV Salem, Albany, John R. Titus, legislative counsel month after the application was filed [Bel', Ore., and its move toward Portland, Ore.; for the association, said there was "still a March 4] and was contingent on Storer dis- ch. chance" both bills would be passed before posing of either its Birmingham or Atlanta 9 WMUR -TV Manchester, N. H., and the scheduled adjournment of Senate and radio-tv properties. its move closer to Boston; ch. 12 WPFH Assembly this past Saturday. On Thursday The purchase price also included assump- (TV) Wilmington, Del., and WIBG -AM -FM the bills were still in committee, but Mr. tion of obligations totaling more than $1.5 Philadelphia (approved last week, see above); Titus felt that once they reached the floor, million. Paul F. Harron, major stockholder and Storer's agreement to sell WAGA -AM- approval would be "just a matter of a few of WPFH Broadcasting Co., licensee of the FM-TV Atlanta, Ga., to the Washington hours." Wilmington -Philadelphia outlets, will also Post Co. This latter contract is understood Less optimistic was Gabe Pressman, receive a $150,000 consultant's fee over a to have expired Feb. 15, but, WBC said, the WRCA -AM -TV New York news director, 10 -year period. application for the transfer has not yet been who has been spearheading the fight to allow Mr. Harron bought the ch. 12 Wilmington dismissed. The fifth transaction, cameras and microphones into the City outlet in 1955 for $3.85 million. The station WBC cited, was the Council's chambers. Mr. Pressman, chair- then was owned by the Steinman interests option held by George Haggarty, man of the Radio -Newsreel-Television Work- (WGAL -AM-TV Lancaster, Pa., and others) Detroit lawyer and oilman, to buy KPTV. ing Press Assn.'s "Freedom of Information and bore the call letters WDEL -TV. The Westinghouse estimated that Storer's Committee," felt there was not sufficient Steinmans still own WDEL -AM -FM in Wil- "clear profit" on the Atlanta transaction will time left in which to press the issue. mington. Mr. Harron and associates have be $3 million. This is based, it noted, on Page 54 April 1, 1957 BROADCASTING TELECASTING --60 kit,

A CORDIAL INVITATION TO H -R HOSPITALITY HEADQUARTERS

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BROADCASTING TELECASTING April 1, 1957 Page 5S BROADCASTING TELECASTING

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BROADCASTING TELECASTING April 1, 1957 Page 57 GOVERNMENT the fact that the contract was. signed Oct. cases, more than one tv outlet. FCC Approves Sales 15, 1956. the deadline for the issuance of Westinghouse asked that the FCC deny tax certificates in situations where a broad- the applications, or at least set them for Involving $3 Million caster must sell a property in order to re- hearing. IN ADDITION to the Storer Broadcasting main within the FCC's rules limiting single Also filed last week was the response of Wilmington- Philadelphia station purchase ownership to seven stations. WNAC -TV Boston to the Storer McFarland (see story, page 54), the FCC last week ap- Using words such as "fantastic," "dis- answer. The RKO Teleradio Pictures Inc. proved five other large station sales involv- torted," "half- truths" and "glaring errors" station declared that the move would be in ing $3,125,000. in referring to the Storer McFarland letter contradiction to the assignment plan in the Ch. 3 KEYT (TV) Santa Barbara, Calif., response, WBC maintained that: 1952 Sixth Report and Order whereby was sold by Colin Selph, Charles H. Jack- "Storer's only purpose in building up a channels were assigned to individual cities. son Jr. and associates to a newly -formed property is to promptly sell it at a major WNAC also called attention to the purported corporation, Key Television Inc., for $1,- capital gain and the public interest is $10,000 profit made by WMUR -TV in the 640,000 [DDT, March 4]. Key principals in- non -existent in its operation." last six months of 1956. Also referred to was clude President Richard C. D. Bell A major portion of WBC's attack was Storer's offer to establish a local Manchester (16.66 %), William F. Luton (Mr. Bell's first on the engineering aspects of the WMUR - rate card that would be 50% of its Boston cousin) and wife Nancy, and Robert H. TV move toward Boston. WBC maintained rate. "It appears most unlikely that local Dunlap, Pasadena, Calif., attorney. The that Manchester would receive a poor signal Manchester advertisers will find it possible Lutons and Mr. Dunlap own 83.33% of from its Georgetown site because of in- to pay 50% of the rate charged local Boston the stock. tervening hills. At its proposed site, WBC advertisers. To make time available to Man- Mr. Bell was assistant to the president of alleged, WMUR -TV will serve only 3,200 chester advertisers at a rate they cannot pay KPIX (TV) San Francisco prior to that sta- square miles with a New Hampshire popula- is a worthless gesture," WNAC -TV said. tion's sale to Westinghouse Broadcasting Co. tion of 347,000, compared to its present Meanwhile, WMUR -TV and Storer filed in 1955. He will become manager of KEYT. service covering 5,900 square miles and a pleading with the FCC asking that the ap- Others in the selling group include actor 467,714 Hampshiremen. The figures were plication filed by the Radio Voice of New Ronald Coleman and. Harry C. Butcher, based on Grade B contours. Hampshire Inc. for ch. 9 be dismissed. The former CBS Washington vice president and Move of ch. 9 to the Boston area, West- application was filed for consideration with present owner of KIST Santa Barbara. inghouse maintained, must be done through WMUR -TV's license renewal application. KEYT is affiliated with all three networks rule- making. It cannot and should not, The ch. 9 outlet's' license expires today and began operations in July 1953. WBC declared, be accomplished through (April .1)-but stations are usually authorized Houston Broadcasting Corp. (Milton R. the application process seeking a change of to continue operation pending the outcome Underwood and Philip R. Neuhaus) received transmitter site. of controverted pleadings. Radio Voice of approval of its purchase of KXYZ -AM -TV New Hampshire, Storer said, does not rep- Houston from Glenn H. McCarthy. Messrs. Rate Comparison Made resent New Hampshire interests. The same Underwood and Neuhaus are partners in a people, Storer added, have fought its pur- Houston stock brokerage firm and also have Answering Storer's offer to halve the time chase of WMUR -TV and have in fact offered minority interests in KTHT Houston and charges for Manchester businessmen as to buy the station themselves. Their offer is KRIS Corpus Christi, Tex. The KTHT in- against the rate for Boston advertisers, WBC more than less than Storer's offer, terest will be sold. noted that WBZ -TV and WNAC -TV in Storer said. Fred Nahas, present president -general Boston charged $2,250 and $2,600 re- manager of KXYZ, will continue in that spectively and that would mean Manchester Rep. Harris Buys capacity under the new owners. ABC- affili- advertisers would have to pay about $1,000 ated KXYZ is on 1320 kc with 5 kw; ch. or more. This is much too rich for Man- Interest in KRBB (TV) 29 KXYZ -TV is not on the air. chester advertisers' blood, WBC declared. REP. OREN Also in Houston, McLendon Investment Storer, WBC pointed out, identified it- HARRIS (D- Ark.), chairman of the House Interstate & Corp. (Gordon B. McLendon and his father, self as the smallest of group owners as far Foreign Com- merce Committee and of its Transportation B. R. McLendon) was granted assignment of as coverage of people are concerned; 7,331,- license of KLBS & Communcations from Howard W. Davis for 832. But, WBC charged, in its stock pros- Subcommittee, has bought in KRBB El $525,000. Just two weeks ago, McLendon pectus Storer took credit for covering 14,- 25% interest (TV) Dorado, Ark., for received FCC approval for the $750,000 673,240 in 1955 and for 14,835,468 in $5,000, the station an- nounced last week. sale of KELP and KILT (TV) El Paso, Tex., 1956. to the owners of KXLY -AM -TV Spokane, Rep. Harris, who was named a KRBB WBC said Storer has grown in gross tele- Wash. [BT, March 25]. McLendon also vice president, said vision revenues from $31,539 in 1948 to in Washington last week owns KLIF Dallas, and KTSA-KOKE -FM that he bought into $19,688,830 in 1955, and $11,971,418 for the station to prevent San Antonio; Mr. Davis owns KMAC -KISS- purchase by outside, non-local interests. the first six months of 1956. Storer's radio FM San Antonio. Independent KLBS is on The station is filing grosses approached $5 million in 1956, for increased antenna 610 kc with 5 kw. height and increased power WBC said. This adds up to a $12 million from its present WCTC -AM -FM New Brunswick, N. J., 24 visual earning before taxes, WBC declared. George kw and the maximum 316 kw, was sold for $215,000 to a group composed at Rep. Harris' B. Storer, principal owner of Storer Broad- suggestion, and other area of Joseph L. Rosenmiller, Peter A. Bordes residents will be offered casting Co., has an "indicated" fortune in stock to finance and Louis J. Appell Jr. by Chanticleer excess of $30 million, WBC said. These the improvements, he said. Broadcasting Co. (James L. Howe, president figures were presented as WBC's rebuttal to The House Commerce Committee chair- and owner of WIRA Fort Pierce, Fla.). The the alleged Storer claim it is a small entity man, recognized as a congressional au- buyers also recently acquired WESO South- in the broadcasting business. thority on broadcast matters, said he had bridge, Mass., and plan to obtain other sta- WBC also said it understood WMUR - been promoting the ch. 10 station from the tion properties. Mr. Appell is president of TV had made a profit of $10,000 in the last time it was first applied for, and since it WSBA -AM -TV York, Pa. WCTC is on six months of 1956. This was WBC's ref- went on the air in December 1955, to bring 1450 kc with 250 w; the fm outlet operates on 89.3 me with 1 kw. utation of the WMUR -TV and Storer con- better television service to the people of tention that WMUR -TV must James L. Stuart, who owns KFOR Lin- cover the southern Arkansas and northern . Boston market as well as Manchester in coln, Neb., purchased KRGI Grand Island, order to survive. Also, WBC said, was the The other owners, holding 25% each, are Neb., from Robert L. Lester and associates fact that there was a New Hampshire group Dr. Joe F. Rushton, president; William M. for $145,000. Independent KRGI is on offering to buy WMUR -TV and keep it in Bigley, general manager, and W. C. Blew - 1430 kc with 1 kw. Manchester and that there were comparable ster, banker, all of Magnolia, Ark., 35 miles For other sale approval, see FOR THE communities which are supporting, in some from El Dorado. RECORD, page 140. 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BROADCASTING TELECASTING April 1, 1957 Page 59 GOVERNMENT

temporary authority to KTVI and asked for WIRL -TV IN COURT TO SAVE CH. 8; a rehearing. Sangamon Valley Tv Corp. protested FCC PROPOSES STILL MORE SHIFTS the shift of ch. 2 from Springfield, Ill., and assignment of ch. 36 there, and asked for a FIRST vhf permittee whose channel is sub- a community antenna system there rebroad- rehearing. ject to a move to another community went casting the signal of ch. 4 KOB -TV Albu- Louis Inc. to court last week- asking not only that querque. St. Telecast agreed with as- signment of ch. 2 to St. Louis but attacked the FCC decision be reversed, but that the To decide between conflicting proposals KTVI's use of the channel. court order an immediate stay against the to shift ch. 33 from Reading to York and Ch. 20 WICS (TV) Springfield and FCC's implementation of February deinter- Harrisburg, all Pa. Ch. 33 presently is as- ABC both filed petitions supporting the mixture actions [BT, March 4]. signed to dark WEEU -TV Reading. Ch. 71 Commission's action regarding Springfield WIRL -TV Peoria, I I., which claimed it WTPA (TV) Harrisburg is seeking the chan- and St. Louis. won the ch. 8 contest after four long years nel for that city; ch. 49 WNOW -TV York In denying Louisiana Purchase's request and the expenditure filed an for that city. WTPA also proposed chang- of $50,000, for an immediate stay of the KTVI authori- appeal in the U. S. Court of Appeals, ing the educational reservation in State Col- zation, the FCC said: "Our examination of Washington, against the Commission's Feb. lege, Pa., from ch. 48 to 69. York also is the various pleadings filed by Louisiana 28 action moving ch. 8 from Peoria to the assigned operating ch. 43 WSBA -TV; Har- Purchase does not reveal any facts or argu- Davenport, Iowa -Rock Island -Moline, Ill., risburg ch. 27 WCMB -TV and ch. 55 WHP- ments which were not fully considered be- area. It also asked the court to stay the Com- TV, both on the air. In addition to ch. 33, fore the adoption of the orders complained mission's action pending outcome of the Reading is assigned ch. 61 WHUM-TV of." By withholding the temporary author- court litigation. (dark). ity for ch. 2 at St. Louis until after a com- In further actions week, At the request of Bi -State Co. (KHOL -TV last the Commis- parative hearing, the Commission said, the sion instituted rule- making proceedings last Kearney and KHPL -TV Hayes Center, both purpose of its action would be defeated Wednesday, which would add vhf channels Neb.,) and following rule- making pro- (making ch. 36 available immediately for in six cities and a uhf channel to one. ceedings, the FCC allocated ch. 3 -plus to Springfield and at the same time insuring the Standing to lose Vs are at least three U. S. Ainsworth, Neb. In the same action, the continuance of a third tv service in St. cities, while Reading, Pa., faces the loss of offset carrier requirement of KOTA -TV Louis). one of its two u assignments. Interested Rapid City, S. D., was changed from ch. 3- FCC emphasized that no final decision has parties were plus to 3 -minus and in Miles City, Mont., given until April 30 to file been reached on the protests of KTVI comments and 10 additional days for reply from ch. 3 -minus to 3 -even. operation on ch. 2 and that all pleadings on comments. Involved are the following cases: Bi -State plans to apply for the channel file will be considered before a final decision Assignment of ch. 12 to Lamar, Colo., as a satellite operation. is reached. Neither Louisiana Purchase nor (proposed by KLMR that city). Lamar pres- Operating ch. 67 Columbia, S. C., peti- any other applicant is being denied the right ently is assigned ch. 18, for which there have tioned the FCC to set aside the Commis- to a fair and full comparative hearing (as been no takers. sion's instructions to its staff which would claimed by many protestants), the Commis- Assignment of ch. 10 to Presque Isle, deny the assignment of ch. 5 to Columbia. sion stated. Me., which presently is assigned ch. 8 WNOK -TV asked the FCC to accept and The ink was hardly dry on this order WAGM -TV and ch. 19. The was "supplementary comments" relat- proposal consider before Louisiana Purchase went to the Court made by Northeastern Broadcasting ing to the station's income, which has Co., of Appeals seeking to have the Commission applicant for a new am in Presque Isle and shown a "sharp and complete" reversal. overruled on its decision and to force a stay owned principally by stockholders of WABI- WNOK -TV said that its loss in revenue of KTVI's operation on ch. 2. AM-TV Bangor. Me. 10 be assigned will Ch. can for the first six months of 1957 amount WMAY -TV said the Commission's deter- to Presque Isle by substituting ch. 6 for IO to substantially more than the station's en- mination that Springfield is predominantly in Ste. Anne de la Pocatiére, Que.; ch. 7 tire net income for 1956. The station will be uhf is "wholly arbitrary and capricious." for 6 Rivière du Loup, Que., and ch. ch. at forced off the air, it said, unless relief is During substantial portions of the week, 11 6 The for ch. at Matane, Que. Canadian forthcoming. Also operating in Columbia WMAY -TV claimed, the most -watched sta- Dept. of Transport has notified the FCC is ch. 10 WIS -TV. tion in Springfield is ch. 3 WCIA (TV) it has no objections to the shifts. Champaign, M. However, the protestant Shift of ch. 8 Muskogee, Okla. (KTVX FCC ACTION BRISK said, "if the Commission should adhere to [TVp, to Tulsa (proposed by KTVX). Tulsa the erroneous decision that ch. 2 should be currently is assigned chs. 2 (KVOO-TV), ON ST. LOUIS MOVE deleted from Springfield, then . it is 6 (KOTV [TV]), educational 11 (KOED- KTVI (TV) switch draws fire imperative that ch. 36 be assigned to TV), 17 (KSPG ITV]) and 23 (KCEB jTV]). ... Two vote their approval Springfield." In addition to ch. 8, Muskogee is assigned KWK -TV charged that FCC had "dele- 45 unoccupied uhf chs. (educational) and A HORNET'S NEST of activity continues gated to Signal Hill Telecasting Corp. 66. KTVX, KVOO -TV and KOTV are on to revolve around the FCC's decision to (KTVI) the sole discretion to determine the air. KCEB has been on but now is dark. deintermix Springfield, Ill., by shifting ch. 2 whether ch. 36 should be deleted from St. Assignment of either ch. 10 or ch. 12 to to St. Louis and Terre Haute, and ch. 36 Louis and whether ch. 36 or ch. 39 should Idaho, 10 Moscow, by deleting from Pull- from St. Louis to Springfield [BT, March be assigned to Springfield, Ill." The action Wash., from man, or 12 Coeur d'Alene, 25 et seq.]. Most filings are protests against taken by the Commission was not a lawful Inc., Mos- Idaho (proposed by KMOS -TV the temporary use of ch. 2 by ch. 36 KTVI basis for granting KTVI the right to telecast cow). Moscow is assigned currently educa- (TV) St. Louis. Among last week's develop- on ch. 2, KWK -TV stated, and scored tional ch. 15. ments: KTVI's operation from a site that does not Shift of ch. 13 Yuma, Ariz. (assigned to The Commission denied a request by meet the required mileage separation from KYAT [TV]), to El Centro, Calif. Yuma cur- Louisiana Purchase Co. asking immediate ch. 2 in Terre Haute, Ind. rently is assigned ch. 11 (operating KYAT stay of authorization to KTVI for temporary Sangamon, an applicant for ch. 2 in ['I'V]) in addition to ch. 13. El Centro is al- operation on that channel. Springfield, said the Commission action is located chs. 16 and 56, both unoccupied. Louisiana Purchase immediately ap- arbitrary, capricious and unlawful and asked The channel shift was proposed by Wrather- pealed this Commission action to the Wash- the FCC to stay, reconsider and vacate its Alvarez Broadcasting Co., permittee of ington Court of Appeals. action. KYAT. WMAY -TV, which held a conditional St. Louis Telecast Inc., one of four ap- Assignment of ch. 12 to Farmington, N. grant for ch. 2 in Springfield. asked the plicants awaiting a final decision for St. M., which now is allocated ch. 17 only. FCC to reconsider its action in taking away Louis ch. 11, claimed the outcome of any Seeking the assignment is Farmington ch. 2. comparative hearing for ch. 2 has been pre- Broadcasting Co., whose principals operate Ch. 4 KWK -TV St. Louis protested the judged by FCC in awarding KTVI use of Page 60 April 1, 1957 BROADCASTING TELECASTING BE THE PREMIERE STAT Io N IN YOUR CI r WITH

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LOPEZ - "I say the Yankees can be beaten." Anew word, a new idea in radio ...with Howard Cosell CULARS

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believes. I guess I should be sorry I said what I did about the Braves - but if it helps them, I'm glad I did it GOVERNMENT

the channel. Telecast Inc. also asked for a rehearing. Support of the Commission's action came from WICS and ABC. Both said that the public interest would be served if the changes are made effective as promptly as possible and attacked with gusto the plead- ings of Louisiana Purchase Co. 0,014;0 KFDM -TV Faces Loss Of Ch. 6 to KRIC -AM -FM AN initial decision favoring grant of ch. 6 in Beaumont to KRIC -AM -FM there (Beaumont Enterprise and Journal) was is- sued last week by Examiner Annie Neal Huntting, who found that the current oc- A/ cupant of the channel, KFDM -TV had in entering into an agreement with Houston broadcaster -publisher W. P. Hobby and KTRM Beaumont, got itself into "a dilemma of its own making." Glory be! The new Raleigh The initial decision last week favoring ARB (February) is out KRIC was a switch from the FCC's final and it's decision released Aug. 6, 1954, awarding , a honey! Ask our H -R man. ch. 6 to KFDM. The U. S. Court of Appeals WRAL -TV, Channel 5, NBC for D. C. on Dec. 29, 1955, reversed the case and remanded it to the FCC, and new full power. Raleigh TEMPLE hearings were held last fall. KFDM -TV has 3 -5553 ... the most important been on the air since April 1955. television station in the risen Examiner Huntting's position: KFDM, on Dec. 15, 1954, after the FCC had stayed the South. grant and scheduled oral argument before the Commission en banc, entered into an agreement with Mr. Hobby and KTRM KQUE 920 KQUE 920 KQUE 920 KQUE which subsequently has made it impossible ------for KFDM to carry out the proposals on which the 1954 grant was conditioned. The alternative: a grant to KRIC. The 1954 agreement: KFDM and KTRM, Albuquerque is separate applicants competing with KRIC, Booming! and W. P. Hobby (president of the Houston Post and KPRC- AM -FM-TV Houston), a non -applicant, agreed to an arrangement in Yes, Albuquerque is booming . . . and KQUE which (1) KTRM would receive $55,000 s audiences are zooming to new highs. In this payment for "out-of- pocket" expenses in- "Atomic Energy Empire" they're tuned to 920 curred in pursuing its application, to be lent for music and news 24 hours by Mr. Hobby to KFDM, and passed on to daily. News on KTRM, with KTRM withdrawing its ap- the hour, local capsules on the half -hour and plication and Mr. Hobby to be refunded the the controlled -music formula always ... makes $55,000 by KFDM if the latter ultimately kept ch. 6; (2) Mr. Hobby would receive an your advertising effective. option to buy 321/2 % of a new corporation to be formed by KFDM to pursue the ap- plication. KFDM was to retain 67% % of the new corporation. Mr. Hobby, who held ALBUQUERQUE'S ALL DAY, ALL NIGHT MUSIC STATION an option to acquire 35% of KTRM agreed to, and did divest himself of KTRM hold- MUSIC ings. At that time, Mr. Hobby held 10% NEWS of KTRM. 920 KC An FCC hearing was held Oct. 29 and 5,000 WATTS 540 KC Nov. 26 last year and the record closed. A petition by Mr. Hobby last Nov. 9 to inter- vene was denied by the Chief Hearing Ex- KTRI KEOK aminer Nov. 20, and Mr. Hobby's appeal SIOUX CITY FORT DODGE was denied by the FCC last Feb. 20. IOWA SERVING ALL Examiner Huntting found relevant two ALBUQUERQUE, NEW MEXICO OF IOWA contentions advanced by KRIC for denying a grant to KFDM: (1) The character of EVERETT - McKINNEY, Inc. KFDM has been so radically changed by the agreement that it would be NATIONAL REPRESENTATIVES 1954 tri- partite improper under Sec. 1.365 of Commission rules to permit amendment of the applica- KQUE - 920 - MOUE - 920 - MOUE - 920 - KQUE tion to show the changed nature of the ap- 1'4ee 64 ,41,i1/, Iv5- BROADCASTING TELECASTING WHIO -TV

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BROADCASTING TELECASTING April 1, 1957 Page 65 GOVERNMENT

:::.a :...... :...... ,...... :.... _,:..,... Y....::<. >? plicant and, conversely, it would be improper to make a grant to KFDM without such an amendment because of the change of the applicant's character; (2) the payment of $55,000 to KTRM was based on the value The Champ of the station withdrawing from the con- test rather than upon "a clear showing" of its out -of- pocket expenses. She found that Sec. 1.365 prohibits amendment of an application after hearings and initial and final decisions issued, and Is Still Champ that KFDM, by entering into an agreement from which it apparently cannot extricate itself, "has precluded itself from reverting to its original proposal."

4 OF 5 TOP NIGHT -TIME SHOWS FCC RENEWAL FORMS

You say that's not enough? Then how about 20 out of 35 GET MODERNIZATION top night-time shows? (Nov. '56, A. R. B.) First change since WW II Approval only a formality NEW forms for radio and television stations seeking license renewals may become a reality before another week is up. The new forms, simplified yet reflecting more truly the state of broadcasting under present -day CHAMP IN THE DAY -TIME, TOO! conditions. are the outcome of a year-long study by the Broadcast Industry Committee 16 of top 25 week -day strips ... including Buckskin Bill, of the Advisory Council on Federal Reports whose top rating is a full 7 points above the No. 2 day- and an FCC staff group, working with the time show. If you want a breakdown. , Bureau of the Budget. The proposed forms -first change in pro- gram information since the end of World War II -will be laid before the FCC at its regular meeting this week. Commission ap- proval is considered a formality, although some days may elapse before the official order is issued publicly. 8 OF 10 TOP MORNING SHOWS The new forms for radio are based on one and 8 out of the top 15 afternoon shows, for a clean -sweep premise: That the program information victory, morning and afternoon. hitherto called for by the FCC was detailed, burdensome and did not truly reflect the op- eration of radio stations in today's broad- cast scene. Although the tv form will also be revised, no major changes were made in pro- gramming information details. This was be- cause the committee felt that the Commis- sion needs specific and detailed information on the newer art, television. 6 WINNERS IN 6 NATIONAL CONTESTS Changes proposed in the radio form: Deleting the requirement that estab- WAFB -TV is tops in merchandising, too. Four firsts, one lished stations describe their staffing. second, and one "top four" in these shows; 1956 -57 "Frank Using FCC composite week instead of Leahy Show" ... "The Millionaire" ... "Screen Gems minimum weekly schedules. Changing program classifications were Programs" . .. "Lucy Show" ... 1956 Billboard Promotion made to embrace three major categories for ... 1955 -56 "Frank Leahy Show" ... six more reasons which today largely comprise radio program- you to sell more in Baton Rouge on WAFB -TV. ming: news, community service and enter- tainment. Space is provided for narration to permit individual stations to indicate signifi- cant variations. The new "community serv- ice" category embraces religious, education- al, agricultural, instructional and informa- tive programs. In present forms, detailed WAFB answers are required to a host of categories. Eliminating time divisions since day and CBS ABC night differentials have disappeared. The Reps: Blair Television Associates analysis of spot announcements is based on a composite week. First in TV in In the tv renewal form, these changes have Baton Rouge been proposed: Using composite week instead of mini- mum weekly schedule. Adding a new category, "Public Af- Page 66 April 1, 1957 BROADCASTING TELECASTING ROCHESTER LOVES US

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IT ALL ADDS UP TO

BROADCASTING TELECASTING April I, 1957 Page 67 GOVERNMENT

I'M JOE FLOYD fails. second program choice. At one site 'WHAS- .I`.ï'' Revising definitions of agriculture, TV offered to accept a 1,779 ft. tower, but news, educational, instructive and informa- this, too, was turned down by the Panel. tive have been made. All are broadened WHAS -TV challenged the contention that in order to give the FCC a more rounded there was not one site within the 20 -mile picture of programming. radius of Louisville that could be approved. Dividing the broadcast day into daytime It bluntly charged that "there is cause to (6 a.m. to 6 p.m.) and nighttime (6 p.m. suspect that the real basis for aviation ob- to 6 a.m.) periods. jections to the proposed tower relates to Matching spot announcement schedule operating costs and not flight safety." to composite week and dividing it into day- The Panel, WHAS -TV said, "generously" time and nighttime tables. Requirement that suggested the vicinity of Ramsey, Ind., in promotional announcements be counted in Zone I where towers are limited to 1,000 ft. spot tabulations has been eliminated. Also In a side issue, involving the question deleted have been "wire commercial" and whether WHAS -TV's proposed move would "wire sustaining" categories. blanket Lexington, Ky., with a vhf signal Revising the definition of a recorded (WLEX -TV on ch. 18 operates there), program to match present -day practices. WHAS-TV said Lexington is 75 miles from The new definition requires a recorded an- Louisville and if it were not for air space re- nouncement if more than half the program quirements, WHAS -TV would not begin to comprises mechanical reproduction. The old think of going so far outside its home city. form reqú'tred this designation whenever any mechanical reproduction was used, other Supreme Court Won't I CONSIDER MYSELF than where used incidentally (e.g., newsreels used in a live newscast). Rule on McClatchy A HELLUNA SALESMAN! BIGGEST winner was the FCC when the FCC Asked Fix U. S. Supreme Court last week refused to Whether you want to go the to rule on a protest by McClatchy Broadcast- radio or tv route . WHAS .. -TV Antenna Site ing Co. that it (McClatchy) was denied a cp If you want to cover a healthy, THE perennial air hazard ball was thrown for a new tv station in Sacramento, Calif., husky slice of America- to the FCC last week and the government strictly because of newspaper and radio-tv measured in terms of South agency was told to run with it. WHAS -TV interests. Dakota, Minnesota, Iowa and Louisville, after five years of fruitless quests McClatchy, which was favored in an ini- Nebraska -then see me! for a new antenna site on which to build tial decision, had protested the 1954 grant of a 2,000 ft. radiator, told the Commission it ch. 10 to Sacramento Telecasters Inc. (now was up to that agency to insist that the Air- KBET -TV). "Never before in the entire his- space Panel find the spot. tory federal radio regulation has BUY JOE'S RADIO of the Com- Otherwise, WHAS -TV warned, the Com- mission held that an applicant otherwise su- mission's priority number one, to provide at perior to its competitor should be denied least one tv service to all the U. S., was solely because of its interests in other KELO Now increased from 5,000 watts to 13,600 watts. being negated by aviation interests. media," McClatchy stated in its appeal. The sizzling retort, a response to the Early last year [AT DEADLINE, Jan. 30, FCC's February McFarland letter indicating 1956], the Washington, D. C. Court of Ap- C{sLCe the necessity of a hearing on the Louisville peals denied thé protest on the grounds that station's application for a 2,000 ft. tower, the FCC is the final judge of which applicant maintained a hearing shouldn't be held, and should be chosen for a tv grant - provided BUY JOE'S TV! that instead the Commission should: the Commission's decision is not "arbitrary You can't beat this single market Return the application to the Washing- or capricious." The Supreme Court's action, buyl ton Airspace Panel. in essence, upheld this decision. Insist the Panel live up to aviation's The appeals court held that ". . . the KELO-TV 1952 commitment to cooperate with tv in Commission is entitled to consider diver- SIOUX FALLS (New 1,032-ft. Tower) the use of airspace. sification of control in connection with all Reject the Panel's "grab" for exclusive other relevant facts SATELLITE and to attach such signif- KDLO -TV use of airspace for 20 miles around Louis- icance to it as its judgment dictates The ABERDEEN -HURON- WATERTOWN ... ville. Commission is free to let diversification of Insist the Panel and this June KPLO -TV find a site "within a control of communications facilities turn the reasonable and practical distance from balance, if it PIERRE -WINNER- CHAMBERLAIN reasonably concludes that it is Louisville." proper to do so." In recounting the history of its 25 unsuc- McClatchy owns KFBK -AM -FM Sacra- All infer -connected) cessful surveys to find a site for a 2,000 ft. mento, KERN -AM -FM Bakersfield, KMJ- NBC CBS ABC tower, including options on five of them AM-FM-TV Fresno, KBEE -AM -FM Mo- totaling 1,516 acres, WHAS -TV charged desto, all Calif., KOH Reno, Nev., and news- THAT'S RIGHT! aviation has "blacked out" an area of 20 papers in Sacramento, Fresno and Modesto. miles around Louisville. Only site within Not affected by the Supreme Court's nil - J. F.ISA this range not covered by an airway or ap- ing is a McClatchy protest against the modi- proach path is restricted, WHAS -TV pointed fication of KBET -TV's cp. Less than 60 days HELLUVA out. This is the Fort Knox reservation. after receiving the grant, KBET -TV was au- WHAS -TV explained it needs a 2,000 ft. thorized a change in its transmitter site and SALESMAN tower because Kentucky is essentially rural decrease in antenna height by the FCC. Mc- and it is necessary for tv stations to have Clatchy filed a protest to this action, which and you can reach him quick at KELO, wide coverage. At several sites, submitted Sioux Falls ... or through the Commission denied on the ground that unsuccessfully by the Louisville Courier - McClatchy had no further standing. This H -R REPRESENTATIVES Journal and Times' station to Airspace was appealed to the courts, which ruled Panels, some 660,000 Kentuckians stood to that the FCC must give the protestant a benefit either by a first Grade B signal or a hearing [BT, Oct. 22, 1956]. Page 6R April 1, 1957 BROAILCASTING TELECASTING FILM PERSONNEL RELATIONS ABC -TV Film Appoints Four total cost of $765,000. The four advertisers, 17 Los Angeles Outlets In Expansion of Sales Staff which are non-competing, are Helaine Sea- ger Inc., Cosmetics Corp. of America, Tint Negotiate with Unions REALIGNMENT and expansion of the 'n Set Inc. and Diversified Cosmetics of A sales staff of ABC -TV Film Syndication are committee representing 17 independent America, all represented by Dunnan & Jeff- radio stations in the Los Angeles area has being announced today (Monday) by Don rey Adv. New York. Programs in the pack- L. Kearney, vice begun negotiations with locals of the Ameri- age include Boston Blackie and The Unex- can Federation of Television -Radio Artists president in charge various of pected and other re -run properties. and The International Brotherhood of Elec- sales for the The contract is for 52 weeks on a multiple - film unit. trical Workers for new contracts to succeed run basis. The programs will start on the air the present pacts, both expiring April 30. Robert E. Mar - within 60 days. cato, formerly on Cal Smith, general manager, KFAC, is chair- man of the station committee. the sales staff of Texanco Signs Syndication Pact NBC -TV, has been With Harry Goodman Productions AFTRA is asking for an overall increase named eastern sales of $35 a week for announcers from the pres- manager, with his TEXANCO Enterprises Inc., the newly- ent base wage scale, which starts at $92.50 area enlarged to in- formed program packaging and syndication for announcers at 250-watt stations and runs clude West Vir- firm headed by John Reagan (Tex). Mc- to $129 for the largest independents, with ginia, North Caro- Crary Jr., New York public relations execu- extra fees for newscasts and a straight eight MR. MARCATO lina and South tive and NBC personality, today (Monday) hours out of nine hours a day in place of Carolina as well as will announce the signing of syndication the present arrangement permitting an an- contracts with Harry S. Goodman Produc- nouncer to be kept at a station for ten hours tions, New York, and G. N. Mackenzie to work his eight, according to Claude Mc- Ltd., Toronto. Product to be syndicated Cue, AFTRA's Western regional director. throughout the U. S. and the English- speak- Leo Phillips, business manager of IBEW ing world (save by and ) Goodman Local 202, told BT the union is asking for in Canada by Mackenzie is a series of con- a five -year contract in place of the present densed "celebrity interviews" by Mr. Mc- two -year pact and previous three -year deals. Crary and his wife, Jinx Falkenburg. They The proposal includes demands for a wage are taken from the McCrarys' weeknight increase for each year (with the heavier in- WRCA New York programs [CLOSED CIR- creases at first), leveling off at the three - CUIT, Dec. 24, 1956, et seq.] year point and having only slight increases Presently sponsoring the series in four thereafter. major cities is Slenderella International, MR. DALCHAU MR. HOOPER Stamford, Conn. The slenderizing chain is Tv Alliance, Guild Sign Pact the 12 -state New England -Middle Atlan- currently identified with the 10-minute New Retroactive to April, 1956 tic regions. Robert Dalchau, former Dallas York Close -Up strips thrice weekly on four manager, has been promoted to southern NBC Radio o&o stations: WRCV Philadel- CONTRACT between Writers Guild of sales manager to supervise nine southern phia, WMAQ Chicago, KSD St. Louis and America and Alliance of Independent Tele- vision states. Bill Hooper recently with Ziv tele- KOA Denver. Slenderella also holds an Film Producers has been signed and vision programs, has been added to the option to enlarge its purchase to 35 other becomes effective retroactive to April 21, eastern sales staff, and Richard Hurley, markets [AT DEADLINE, Jan. 14], and is 1956. formerly with Television Programs of Amer- expected to reach a decision this week. In Terms are similar to those in the Guild's ica in the Southwest, has been named to Canada, the series is now heard in 10 mar- contract with major film tv subsidiaries, the midwest sales staff of ABC -TV Film kets, including , , Van- which was concluded last December, when Syndication. couver, and . According the pact with the independent tv film pro- to Jerome M. Landay, Texanco vice presi- ducer hit a snag on the eve of signature. Screen Gems Creates Division dent who negotiated the two contracts, Minimum fee for the writer of both story To Sell 'B' Features for Tv negotiations are now under way with a num- and teleplay for a 60- minute film program, ESTABLISHMENT by Screen Gems Inc., ber of other advertisers, including a major for example, would get $1,610 if the film is New York, of a new sales division to spe- brewer, several auto dealers, a bakery and a low- budget production or. $2,000 if it is cialize in the distribution of so- called "B" two banks. a high- budget production, the dividing line feature films to tv, was announced last week for an hour show being $52,250. by Jerry Hyams, director of syndication for The Alliance contract also contains spe- Screen Gems. cial provisions adopted from the network Mr. Hyams said the initial project of this film tv contract, such as the minimum of division will be to sell 52 Columbia Pictures $350 per writer per week on a once -a -week films incorporated in a new package called comedy -variety series. The Guild reported "Hollywood Value Parade." The pictures, it has also signed contracts with the three tv Mr. Hyams said, are first -run to tv and are networks, the three sets of contracts: net- the "adventure-action type." Their price to works, major film tv subsidiaries and Alli- stations will be from 25 to 50% less than ance, concluding 18 months of negotiations. the so- called "A" feature film, depending Retroactive payments are now being calcu- on the market. lated under all three pacts. Mr. Hyams announced that George Gil- bert, formerly with Allied Artists and Inter - AFTRA Chicago Nears Accord State Television Corp., has been added to the SEVEN of Chicago's eight independent ra- staff as the first salesman on the new ven- dio stations have come to terms with the ture. local chapter of American Federation of TEX and JINX McCrary sign world- Television & Radio Artists on two-year Cosmetic Firms Buy Ziv Re -runs wide distribution contract with Harry pacts covering staff and freelance announc- IN a major sale of its re -run film series, S. Goodman Productions, program syn- ers. Contracts already completed call for Ziv Television Programs, New York, an- dicators. L to r: Mr. McCrary; Everett pay boosts in the range of 8 to 15 %, vary- nounced last week that four cosmetic ad- Goodman, Texanco sales manager; ing for the stations involved. Another feature vertisers have signed to sponsor jointly 128 Mrs. McCrary; Jerry Landay, Texanco is extension of pension and welfare benefits half -hours of programming in 15 cities at a vice president, and_ Mr. Goodman. for all announcers, including freelancers. BROADCASTING TELECASTING April 1, 1957 Page 69 TRADE ASSNS. Broadcasters Elect Spencer President LEGISLATIVE, judicial and internal or- ganization problems were explored by the Indiana Broadcasters Assn. at its annual meeting in Indianapolis on March 22, with Lester G. Spencer, general manager of WKBV Richmond, elected as the new presi- dent. He succeeds Daniel C. Park, com- mercial manager of WIRE Indianapolis. New officers include Joseph Higgins, WTHI Terre Haute, vice president -am; Bernard Barth, WNDU -TV South Bend, vice president -tv; Howard White, WCTW New Castle, vice president -fm; Dennis Keller, WITZ Jasper, secretary- treasurer, and Roy L. Hickox, WLRP New Albany, assistant treasurer. Elected to the board were Dee Coe, WWCA Gary; Henry Sanders, WBNL THE BT TOURNEY: TO THE VICTORS . . . Booneville; Carl Vandagrift, WOWO Fort Wayne; Don Martin, WSLM Salem, and MORE than a score of trophies and record player; WEMP Milwaukee, two Mr. Park. prizes will be awarded golfers who play clock radios; WJOL Joliet, Ill., pepper IBA dues structure revision also was ap- in the annual BT tournament to be mill -salt shaker set; WFMT (FM). Chi- proved, with combination am -tv station held next Sunday at Chicago. Conven- cago, am -fm receiver; WLS Chicago, members paying dues based on their highest tioneers can drive their own cars to Mid- transistor radio; WMAQ Chicago, am -fm one -time quarter -hour tv rate instead of west Country Club, at nearby Hinsdale, receiver; WNBQ (TV) Chicago, Nadco on am rates. American Bar Assn.'s con- Ill., or catch the tournament buses leaving 500 caddy cart; John Pearson Co., War- troversial Canon 35, prohibiting courtroom at 9:30 a.m. from the south entrance of ing ; WIND Chicago, Westing- broadcast pickups and the taking of pictures, the Conrad Hilton Hotel. house portable radio; WMCA New York, also was reviewed. Increased station cover- The first instalment of prizes started Westinghouse portable radio; Gill- Perna, age of this year's Indiana high school bas- arriving at BT's Chicago office last week Magnavox 17 -inch portable tv; Al Le- ketball tournament was cited, also with a (see cut). Two silver trophies will be Vine, Sport light, silver ash tray; Edward review of state legislative proposals. awarded low gross and low net scores. Petry Co., surprise gift; Playboy maga- Among donors of prizes are: WBKB zine, year's subscription; WCFL Chicago, Public's Right to Know (TV) Chicago, two Naxon electric Fry- Raytheon transistor radio; Keystone Defended in Fellows Speech masters; WGN Chicago, portable tv re- Broadcasting System, clock radio; H -R ceiver; WBBM Chicago, CBS portable Representatives, dispatch case. THE PUBLIC's right to know must be weighed against any proposals to censor broadcasting of public events, NARTB pres- Michigan Assn. of Radio & Television Tom Garten Elected President a fortnight ago held ident Harold E. Fellows said Broadcasters, at Lansing Civic Center. Of West Virginia Bcstrs. Assn. in an address to the legislative dinner of the Over 125 state senators and representa- tives were guests at the banquet. They were C. TOM GARTEN, assistant general man- welcomed by J. P. Scherer, WHFB Benton ager of WSAZ Inc. (WSAZ -AM -TV Hunt- Harbor, MARTB president. Mary Jane ington, W. Va.), was elected president of the Morris, FCC Secretary, was guest at the West Virginia Bcstrs. Assn. during the 13th Thursday dinner. annual meeting of Mr. Fellows asked Michigan legislators to the group. Mr. Gar- consider problems created by efforts of or- ten, who had served ganized political groups "to bar from the as secretary-treas- air program content which does not please urer of the organ- them, but may be applauded by a great ization, succeeded many others." A. Baren Ferrise, managing director William Hunt New President of WMMN Fair- Of Broadcasters Assn. mont; W. Va., as WILLIAM W. HUNT, commercial manager president. of WCOV -AM -TV Montgomery, is new Re- elected vice president of the Al- president was abama Broadcast- MR. GARTEN Robert W. Fergu- son, PLAQUE honòring service of Phil ers Assn. Mr. Hunt executive vice president and general manager Hoffman (right), KLZ -AM -TV Den- was elected at a of WTRF- TV Wheeling. ver, for service during presidency of two -day meeting of C. Leslie Golliday, general manager Colorado Broadcasters & Telecasters the association of WEPM Martinsburg, was chosen secretary- treasurer. Assn. was presented as he left for new March 22 -23 in Time Inc. assignment in Minneapolis- Birmingham. Guest speaker at the dinner meeting of the group was St. Paul (WTCN-AM -TV). Presenting Other new offi- C. Yates McDaniel, former award were Jerry Fitch (left), KREX- cers: Ed Carrell, WW II correspondent now in the Washing- ton bureau the Associated AM-TV Grand Junction, new presi- W G S V Gunters- of Press, who said dent, and Robert Dolph, KFTM Fort ville, vice president, the Defense Department's size and com- plexity Morgan, who succeeds Mr: Fitch as and Bill Mapes, are to blame for some of the delays and omissions in vice president. Harry W. Roth, MR. HUNT WGAD Gadsden, release of information. KRDO -AM -TV Colorado Springs, secretary-treasurer. Special NARTB Convention continues as secretary- treasurer. The association's Oct. 10 -I1 meeting will be at U. of Alabama, Tuscaloosa. E Section Starts on Page 79 3 Page 70 'April 1, 1957 BROADCASTING TELECASTING

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DE cRw 598 Madison Avenue, New York 22, N.Y. (PLaza 9-7500) SPECIAL REPORT THE NARTB CONVENTION

A SKY-PIERCING city within a city will convention programming getting under way be operations headquarters for more than Sunday noon as the exhibits and display 3,000 broadcasters as NARTB convention floors are opened. delegates hold their annual series of meet- Convention programming was complete ings, conferences, expositions and social at the weekend except for minor details events. such as a firm commitment from the mayor The sprawling wings of the 26 -story of Chicago, Richard J. Daley, to greet dele- Conrad Hilton Hotel, Chicago, world's larg- gates when formal management meetings est convention plant, will be packed with open April 9. broadcasters starting next weekend and con- Registration for the two main conven- tinuing through Thursday afternoon, April tions-management and engineering -to- 11. Its vast corridors and jammed elevators taled 1,606 last week as NARTB closed will teem with broadcast managers, salesmen, books on advance enrollment. Of the total, engineers, advertisers, agency executives, 1,224 registered for the management and government officials and newsmen. 382 for the engineering conference. By the With the largest collection of auditoriums time the convention gets under way,' total and dining rooms, under one roof, the Con- registration will likely hover near the 2,000 rad Hilton will also provide sleeping ac- mark. This figure will not include wives commodations for over 2,000 broadcasters of delegates. The advance registrations are and industry delegates. This will force a running about 5% above last year. "It awful thousand or so latecomers into other hotels, looks big," NARTB President since all Conrad Hilton space had been Harold E. Fellows told BT as he scanned assigned a week ago. reports from the advance guard of staff executives who have been at the Conrad When delegates head toward Chicago Hilton more than a week. late this week they will find hotel rooms A new feature inserted in the program scarce in nearby blocks. The adjoining is a discussion of Television Allocations Sheraton -Blackstone will house a hotel Study Organization, with George R. Town, greeter's convention and premium buyers executive director, explaining workings are meeting at the Morrison. Experienced the of this group. It appears on the television convention -goers make their reservations in management agenda at 2:30 p.m. Tuesday. advance, so NARTB officials figure there will be facilities for everyone though per- After weekend non-convention meetings haps not in first- choice hotels. and social events, specialized management meetings will be held Monday. The movement toward Chicago starts late The en- gineering program, a four -day event dove- this week as CBS -TV affiliates meet Friday - tailed into the management agenda at sev- Saturday for a network conference (see story eral points, will start this issue). A number of Saturday non- Monday morning. NARTB meetings will be held, with the ABC and MBS networks will hold affili- ates sessions Sunday. The annual BT golf tournament will be held Sunday, with buses leaving the Conrad Hilton at 9:30 a.m. REGISTRATION for Midwest Country Club, near Chicago. NARTB's registration desk in the Everett Revercomb, NARTB secretary- lower lobby of the Conrad Hilton will treasurer, is convention manager. William be open Walker, assistant treasurer, is in charge of the registration desk. Sunday, April 7: 7 a.m. to 7 p.m. Monday, April 8: 7 a.m. to 7 p.m. Convention programming is in charge of Tuesday, April 9: 7 a.m. to 7 p.m. a committee headed by Kenneth L. Carter. Wednesday, April 10: 9 a.m. to 5 p,m. WAAM (TV) Baltimore, NARTB Tv Board Thursday, April 11: 8 a.m. to 5 p.m. chairman, and Herbert L. Krueger, WTAG Worcester, Mass., Radio Board chairman. EXHIBITS Other members are Campbell Auroux, WTAR -TV Norfolk, Va.; THE exhibition hall and individual E. K. Hartenbow- er, KCMG Kansas City; Ward exhibits on the fifth and sixth floors Ingrim, KHJ Los Angeles; Gaines Kelley, WFMY will be open -TV Greensboro, N. C.; Merrill Lindsay, WSOY Sunday, April 7: 12 noon to 6 p.m. Decatur, Ill.; Ward L. Quaal, WGN -TV Monday, April 8: 9 a.m. to 6 p.m. Chicago; W. D. Rogers Jr., KDUB-TV Tuesday, April 9: 9 a.m. to 6 p.m. Lubbock, Texas; Harold P. See, KRON -TV Wednesday, April 10: 9 a.m. to 6 p.m. San Francisco; F. C. Sowell, WLAC Nash- Thursday, April 11: 8 a.m. to 2 p.m. ville, and Edward A. Wheeler, WEAW -FM Evanston, Ill.

BROADCASTING TELECASTING April 1, 1957 Page 79 NARTB MANAGEMENT AGENDA All meetings are in the Conrad Hilton

MONDAY, APRIL 8 Address: Gen. Alfred M. Gruenther, president, Ameri- 1:30 p.m.-3:30 p.m. "FM'S EXPANDING FUTURE" can National Red Cross. Williford Room A Panel Discussion Presiding: Edward A. Wheel- Presentation of Keynote E. Fellows, er, WEAW -FM Evanston, Award by Harold Ill.; chairman NARTB Fm president and chairman of the Radio Committee. board, NARTB, to former President Herbert Hoover. Panelists: Ray Stone, Maxon Inc.; FCC Comr. Robert T. Response in Behalf of Presi- Bartley; Leonard Asbach, dent Hoover: C. M. Jansky Majestic Intl., members of Jr., chairman of board, Jan - NARTB Fm Radio Commit- sky & Bailey. tee. Benediction: Cardinal Stritch.

2:00 p.m.-3:00 p.m. TELEVISION FILM PANEL 12:30 p.m.-2:30 p.m. LUNCHEON Upper Tower Grand Ballroom Presiding: Harold P. See, Presiding: Herbert L. Krue- KRON -TV San Francisco, ger, WTAG Worcester, Mass.; chairman, NARTB Television co- chairman, 1957 Conven- Film Committee, and Camp- tion Committee. bell Amoux, WTAR -TV Nor- Invocation: The Very Rev. folk, chairman, NARTB Tele- Howard S. Kennedy, dean of vision Board. the Cathedral of St. James. Panelists: Richard M. Pack, Westinghouse Broadcasting Special Feature: Judith Buon- Co.; Ralph N. Cohn, Screen accorsi, San Leandro, Calif., Gems; John L. Sinn, Ziv Tele- national co- winner, Voice of vision Programs Inc. Democracy Contest. Address: George C. McCon- 3:30 p.m.-5:30 p.m. LABOR CLINIC naughey, Chairman, FCC. Upper Tower (For station management only) 2:30 p.m.-5:00 p.m. RADIO MANAGEMENT Presiding: Leslie C. Johnson, Williford Room CONFERENCE WHBF- AM -TV, Rock Island, Presiding: Mr. Krueger. Ill., chairman, NARTB Em- "This Year of Grace:" John ployer - Employe Relations M. Outler, Jr., WSB Atlanta, Committee. chairman, NARTB Radio "Wages: How High? Hours: Board. How Many ?" EERC slide "This Business of Radio - film presentation on wage Inventory 1957:" Grover C. bargaining. Cobb, KVGB Great Bend, "Methods and Techniques in Kan.; chairman, NARTB Am Settling Labor Disputes ": Radio Committee; Lawrence Peter Seitz, noted arbitrator Webb, managing director, and authority on labor dis- Station Representatives putes, New York. Assn.; Arthur Hull Hayes, "Crises in Broadcasting Labor president, CBS Radio. Relations ": Case histories. "You and The Automobile Open Discussion Dealer:" Adm. Frederick J. Bell, executive vice president, TUESDAY, APRIL 9 National Auto. Dealers Assn. 10:30 a.m.-12:00 Noon JOINT SESSION: MANAGEMENT 2:30 p.m.-5:00 p.m. TELEVISION MANAGEMENT Grand Ballroom AND ENGINEERING CONFER- Upper Tower CONFERENCE ENCES Presiding: Mr. Carter. Presiding: Kenneth L. Carter, WAAM (TV) Baltimore; Television Allocations Study co- chairman, 1957 Conven- Organization: Dr. George R. tion Committee. Town, executive director. Invocation: His Eminence Television Code: Introduc- Cardinal Stritch, D. D., Arch- tion of the speaker by Ed- bishop of Chicago. ward H. Bronson, director, Television Code Affairs, Presentation of the Colors: NARTB; address by G. Rich- United States Marine Corps ard Shafto, WIS-TV Colum- Color Guard. bia, S. C.; chairman, NARTB Music by: Great Lakes Naval Television Code Review Training Center Band. Board.

Page 80 April 1, 1957 BROADCASTING TELECASTING Television Management Or- president and director of pro- ganization Planning and Di- motion. rection- Panelists: Samuel L. H. Burk, director of industrial "Counting the Audience": E. relations, National Assn. of K. Hartenbower, KCMO, Manufacturers; Donald R. Kansas City; chairman, Booz, staff executive, Jewel NARTB Radio Research Tea Co.; John S. Hayes, The Committee; Ward Dorrell, Washington Post Broadcast vice president and research Division; Lawrence H. Rogers director, John Blair and Co. II, WSA2-TV Huntington, 7:30 p.m. RADIO PIONEERS DINNER W. Va. Grand Ballroom 6:00 p.m. -7:30 p.m. ANNUAL CONVENTION RECEP- Williford Room and TION THURSDAY, APRIL 11 Normandy Lounge 10:00 a.m. -12:00 Noon RADIO MANAGEMENT CONFER- 7:30 p. m. ANNUAL CONVENTION BAN- Boulevard Room ENCE Grand Ballroom QUET Presiding: Mr. Krueger. "Program Engineering WEDNESDAY, APRIL 10 of Progress ": A. Prose Walker, 9:30 a.m.-12:00 Noon JOINT SESSION: Radio and manager, Engineering Depart- Williford Room Television Management Con- ment, NARTB. ferences. "Automatic Programming ": Presiding: Mr. Krueger. Myron Jones, WJET Erie, Remarks: Robert D. Swezey, Pa.; L. J. Cervone, general WDSU -TV New Orleans, sales manager, Gates Radio chairman, NARTB Freedom Co. of Information Committee. "Program Logging with Film Presentation: "Electron- Punch Cards ": Presentation ic Journalism in the Court of the Service Bureau Corp., Room." subsidiary of International Panel Discussion featuring Business Machines. the FCC: George C. McCon- "They Got Me, Pal - or naughey, Roser H. Hyde, Wage -Hour Woes ": Charles Robert T. Bartley, John C. H. Tower, manager, Employ- Doerfer, Robert E. Lee, Rich- er- Employe Relations Dept., ard A. Mack and T. A. M. NARTB. Craven; moderator, Mr. Fel- lows. 10:00 a.m.-12:00 Noon TELEVISION MANAGEMENT Williford Room CONFERENCE: ALL- INDUSTRY 12:00 Noon ANNUAL MEMBERSHIP MEET- TELEVISION MUSIC LICENSE Williford Room ING MEETING Business Session 12:30 p.m. 2:30 p.m. LUNCHEON Ballroom 12:45 p.m.-2:30 p.m. LUNCHEON Grand Grand Ballroom Presiding: Mr. Krueger. Presiding: Mr. Carter. Invocation: Dr. Preston Brad- Invocation: Rabbi Henry ley, Peoples Church of Fisher, president, Chicago Chicago. Rabbinical Association. Address Special Presentation to Mrs. "People, Products and Pro- J. Percy Priest, widow of the gress; 1975": Arch N. Booth, Tennessee Congressman. executive vice president, Report to the People: Harold Chamber of Commerce of the E. Fellows, president and United States. chairman of the board, 2:30 p.m.-5:00 p.m. TELEVISION MANAGEMENT NARTB. Grand Ballroom CONFERENCE

2:45 p.m.-5:00 p.m. RADIO MANAGEMENT CONFER- "Television - 1957's . Sales- Williford Room ENCE man",, Presiding: Mr. Krueger. Television Bureau of Adver- "Radio Week Rally:" tising Presentation: Norman NARDA, NARTB, RAB, (Pete.). Cash, president; RETMA. George Huntington, assistant to the president and director "Everybody's Doing It," Ra- of sales development; William dio Advertising Bureau Pres- Colvin, director, station re- entation: Kevin B. Sweeney, lations. president; John F. Hardesty, vice president and general 4:00 p.m. .TELEVISION BUSINESS SESSION manager; Sherril Taylor, vice Williford Room Tv Board Elections

BROADCASTING TELECASTING April 1, 1957 Page 81 SPOTLIGHTING THE ENGINEERING CONFERENCE

FOUR days of programming are scheduled for the 11th annual to technical papers will cover radio topics with the other four de- NARTB Broadcast Engineering Conference to be held April 8 -11 voted to television. The annual FCC Roundtable Wednesday morn- at the Conrad Hilton Hotel, Chicago. John G. Leitch, WCAU -AM- ing will cover both radio and tv. TV Philadelphia, is chairman of the engineering program commit- Programs start next Monday at 9 a.m. and wind up Thursday tee. A. Prose Walker, NARTB engineering manager, is conference at 5 p.m. The agenda has been criss- crossed with the management director. sessions for the Tuesday- Wednesday -Thursday luncheons, the Tues- Papers covering operating problems of old and new equipment day morning management program and the FCC Roundtable, at will be read, along with treatises on studio techniques, antennas which the seven Commissioners will be questioned. Synopses of and towers. Many of the papers will deal with newly- developed the technical papers, with Engineering Conference agenda, follow. automation processes. Two of the six half-day sessions devoted Sessions will be held in the Waldorf Room of the Conrad -Hilton.

Monday, April 8 rule making on April 12, 1956, (Docket and present considerations will be projected Morning -Radio 11677) and the record was officially closed into the future. Particular attention will be in this proceeding Oct. 22, 1956. devoted to the trend toward automation. 9 -9:15 a.m. This paper will discuss in detail the status Finally, because of the partially abstract OPENING OF ENGINEERING of the remote control petition along with nature of a look into the future, the last 10 CONFERENCE pertinent information which may be of gen- minutes of the discussion will be thrown Rapnmed Guy, NBC eral interest to those concerned. open for ideas, questions and suggestions. A. Pross Walker, NARTB Also to be discussed will be the next phase of NARTB's plan to modernize our radio 11:10 -11:45 concepts, namely current experiments in the KEEPING STANDARD BROADCAST PRESIDING OFFICER: use of automatic logging equipment in lieu UP TO DATE of the day JAMES H. GREENWOOD present written transmitter log. By Charles Hallinan, chief engineer, WKOP WCAE PITTSBURGH 10:10 -10:35 Binghamton, N. Y. (Part 1) AUTOMATIC RECORDING OF THE THE complete reconstruc- 9:20 -9:45 CRITICAL PARAMETERS OF A tion and modernization of DIRECTIONAL ANTENNA SYSTEM AND a Western Electric Model A NEW 50 KW AM TRANSMITTER A STANDARD BROADCAST 355E1 transmitter will be DESIGNED AROUND MODERN TRANSMITTER discussed. The transmitter COMPONENTS By Gustave Ehrenberg, applications engi- was first converted from By Neville Mapham, neer, Brown Instruments Div., Minneapolis- water -cooled to air -cooled Canadian Electric Co. Honeywell Regulator Co. tubes. After a year of operation a further conversion from THE vast majority of to- A REMOTELY -controlled the old day's broadcast transmit- style 343AÁ to modern coaxial terminal broadcast station is de- ters are 6423F tubes was successfully accomplished. designed around signed for semi- automa- well - - A similar improvement in rectifier tubes was known and time tion. tested circuits. These cir- also made. Old style Western Electric 258B All tedious repetitious cuits and 315A tubes were replaced by the more and components, al- activities should be rele- though widely used 866A and 575A types. Further acceptable, can be gated to machinery when greatly improved modernization through the substitution of upon by possible to allow men to the use of developments which 6894's for 575A's is also being made. A are available concentrate on work that requires reasoning to us today. description of circuit changes, new com- and judgment. Manual logging of data is ponents installed and associated directional This paper deals with updating our pres- just such an can be easily activity and antenna system will be given. Resulting in- ent techniques by the use of newer tubes, eliminated with a gain in reliability both and creased safety factor and devices and controls. The adoption of these accuracy. overall reliability newer circuits and components will provide make this transmitter more suitable for re- Over a single pair of telephone wires mote control. for greater reliability, simpler operations, twenty -four independent variables can be and improved accessibility in half the space telemetered and recorded remotely on a By Henry Hulick Jr., chief engineer, WPTF required for previous transmitters. In this multipoint strip chart recorder with only a Raleigh, N. C. (Part II) new design, expendable tube rectifiers have few seconds interval between points. The STANDARD broadcast been replaced with Germanium Diodes system and equipment have been in general transmitters, such as the which in turn eliminate the need for rectifier use in process industries for many years. filament transformers and temperature con- Westinghouse Type HG -1 trol equipment. 10:40 -11:05 with which this part is THE RADIO STATION OF THE FUTURE concerned, may be up- 9:50 -10:05 dated by By John Haerle, keeping abreast of new developments in PROGRESS REPORT ON REMOTE broadcast sales manager, Collins Radio Co. CONTROL PETITION AND AUTOMATIC the art and how they may RECORDING PROJECT THIS discussion will begin be used in improving your own operation. with a review By A. Prose Walker, of the tech- Thought should be given to the initial cost nical aspects of the small manager of engineering, NARTB and operation against money saved in the station over the past dec- years to follow. ON Feb. 15, 1956, the ade, followed by a sum- Newer tubes can be used in transmitters NARTB filed with the mary of the present state designed years ago to improve the overall Federal Communications of the art. Subjects operation at a lower cost. By discussing such Commission a petition to covered will include trans- changes with the manufacturers the modifi- extend remote control au- mitters, monitors, metering, logging, direc- cations can be done by station engineers thorization to stations tional antennae, remote control, studio con- without the expense of outside engineering. using directional antennas trol, remote pickup, automatic program- Old type transmitters may be cleaned up and powers up to and in- ming. by improvements in reduction of harmonics cluding 50 kw. The petition was set for Secondly, the trend established by past and other spurious radiations so that they Page 82 April 1, 1957 BROADCASTING TELECASTING GO "OUT OF DOORS" WITH GATES REMOTE EQUIPMENT

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BROADCASTING TELECASTING April 1, 1957 Page 83 become in most respects real high fidelity. ods of control outlined. Specific applications receiver. One of the advantages of this sys- colored will is 12 Noon of lighting in television studios tem that the signal occupies approximate- be detailed, including color rendition of ob- ly one -half the spectrum normally taken up ENGINEERING RECEPTION jects, dramatic effects, delineation of form, by a conventional am double -sideband 12:30 p.m. composition of luminous color and mood signal, thereby reducing adjacent and co- ENGINEERING LUNCHEON effects. channel interference. A reduction in fading Speaker: Alex G. Jensen, A new type of high intensity luminous and distortion is also accomplished plus an Bell Telephone Laboratories color background will be described. improvement in signal -to -noise ratio. In- cluded in the discussion will be a block AFTERNOON- TELEVISION 4.4 :25 diagram of an adapter suitable for use with PRESIDING OFFICER: BENJAMIN WOLFE, TEST SIGNALS any standard am transmitter. VICE PRESIDENT POR ENGINEERING, By C. G. Nopper, chief engineer, WMAR- WAAM (TV) BALTIMORE TV Baltimore, moderator, and George Nix- 3 -3:25 2:30 -2:55 on, NBC; Richard S. O'Brien, CBS Televi- A NEW APPROACH TO AUDIO CONSOLES OPERATIONAL CONSIDERATIONS OF sion; Robert S. Morris, American Broad- THE AMPEX VIDEOTAPE RECORDER casting Co.; J. R. Popkin- Clurman, Tele- By Emil P. Vincent, chief audio facilities chrome; John W. Wentworth, Radio engineer, American Broadcasting Co. By Charles P. Ginsburg, manager, Ad- Corp. of America; John vanced Videotape Development, Ampex Thorpe, American Tele- WITH ever -increasing de- phone & Tele- mands on audio facilities Corp. graphCo.and ONE of the most timely in television studios, far E. W. Allen, topics to be presented at more flexible audio sys- chief engin- this time is videotape re- tems are required. The eer of the cording. It is a subject situation is one whereby FCC. which is now being widely facilities requirements discussed throughout the Noppen Nixon vary greatly from show to television industry and has show. It is presently quite difficult to antici- been the subject of much pate all possible needs and as a result the debate over the past several months. normalling concept of systems becomes At the present time, 10 engineering proto- questionable. Greater use of patching pro- types of the Ampex videotape recorder have cedures is suggested, keeping in mind that been in actual use for some months at sev- a patch cord is nothing more than a pair of eral network centers. This paper will outline swingers on a rather complicated switch and how the recording and playback operations affords maximum system flexibility from are accomplished on these delivered units. unitized system components. Employment Comments will assume a given television of transistorized amplifiers becomes in- signal in a commercial television station and creasingly more desirable in the interest of how it is recorded and played back from an minimum equipment outages and maximum operations standpoint. The maintenance re- use of available equipment space. quirements of the Ampex videotape recorder 3:30-3:55 will also be discussed in detail. WITH more and more stations being DESIGN AND INTEGRATION 3-3:25 equipped to transmit color, it is becoming OF is AUTOMATIC PROGRAM EQUIPMENT FIVE MONTHS WITH VIDEOTAPE evident that a network color test signal needed. Several such systems have been By John K. Birch, audio development en- By Howard A. Chinn, chief engineer, Audio - proposed, with each system having special gineer, Gates Radio Co. Video Div., CBS Television Engineering merits which warrant full consideration. It SUCCESSFUL automatic THE videotape recorder is the purpose of this panel to discuss the re- or semi- automatic pro- first introduced to was the lative advantages and disadvantages of the gramming requires not broadcast industry during various color test signal with emphasis on only equipment with de- the 1956 NARTB conven- their practicability, effects which might be sirable capabilities, tion in Chicago. Since but that introduced into the system, integration into also a careful integration several prototype time our present , and the use of of the equipment into the models have been de- such signals in receiver servicing. Many programming methods of livered to the various net- other aspects of color test signals will be each station. This paper will discuss the throughout the country. On work centers throughly discussed. various ways of achieving automatic opera- 30, CBS introduced the use of Nov. 1956, tion, both of tape recorders and transcrip- the videotape recorders on a regular basis April 9 tion turntables or record changers. The very for the first time in the history of television. Tuesday, rigid requirements imposed by the necessity The experience gained by daily use in the Afternoon -Radio of fast and simple preparation, dependable intervening five months will be reported. In OFFICER: CARL J. MEYERS, PRESIDING playback, auxiliary switching for expansion, addition, the present status of commercial ENGINEERING MANAGER, and graceful integration with the existing videotape recording and potential future ap- WGN CHICAGO programming system directs the utilimate plications will be described. 2:30 -2:55 design into very definite channels. 3:30.3:55 A COMPATIBLE SINGLE -SIDEBAND 4: -4:25 CONTROL OF COLOR APPEARANCE SYSTEM DESIGNED FOR USE IN THE IN TV STUDIO LIGHTING BROADCAST SERVICE BRINGING RADIO TO THE PUBLIC By R. G. Williams, manager, Color Lighting By Leonard R. Kahn, Kahn Research By Harry Dennis, chief engineer, WERE - Dept., Century..Lighting Inc. , Laboratories AM-FM Cleveland THIS paper will discuss A NEW SYSTEM for al- NEW methods of pro- the layout and types of lowing an increase in the gramming are continually lighting equipment for number of am broadcast being devised to stimulate television color studios. channels is described and attract the radio lis- Dimmer control systems which is called compatible tener. In presenting this will also be reviewed. Alsingle sideband. This sys- paper the speaker will en- The effect of controlled tem would require use of deavor to explain the use differences in spectral a transmitter adapter but of portable facilities as quality of light will be discussed and meth - does not necessitate any change in the home used at his station for broadcasting remote Page 84 April 1, 1957 BROADCASTING TELECASTING You Can Lease* KIN TEL VI ICON Broadcast Camera Chains for Less Than 1.0. Operating Costs

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BROADCASTING TELECASTING April 1, 1957 Page 85 disc jockey programs. Slides will be shown depicting the changes of equipment from TRANSMITTERS CAN BE MINIATURE, TOO the early use of a studio -type turntable THE DAY of the miniature radio re- controlled temperature (between 90° and culminating with the operation of a com- plete studio on wheels, equipped with turn- ceiver is here, and -if by miniature we l00° Fahrenheit) to operate most effi- mean smaller, more compact, with the ciently and prevent arc -backs. Germani- tables, tape recorder and mobile transmitter. same if not greater efficiency-the day um eliminates these precautions. And, This paper will also endeavor to show the of the "miniaturized" transmitter is also, there is no need for high voltage close alliance required between the engineer- around the corner. supplies. ing department and the promotional depart- That development is apparent to the Other innovations in the new GE ment. initiated who see in GE's new 50 kw transmitter are vacuum switches for radio transmitter the beginning of a plate contacters. These are power con- 4:30 -5 trend that will have as much impact on trols. Also used are Machlett (Type APPLICATION OF MODERN TECHNIQUES mighty, heat -generating transmitters as 6427) tubes for the power amplifier and IN MAKING GOOD RECORDINGS transistorized receivers have had in the modulator. Ordinarily there are four By LeBel, radio set business. such tubes used for these functions. Each C..1. vice president, Audio De- vices Inc. Heart of the miniature radio is the weighs a good 225 lbs., and requires transistor. Heart of the transistor is a hydraulic hoists to "pull" them and to BY UTILIZING modern semiconductor -that slice of germanium replace them with new tubes. The Mach - techniques the broadcaster or silicon which not many years ago was lett tube weighs 28 lbs., capable of being may produce recordings of considered more an insulator than a con- handled by a girl. And, in place of mica greatly improved quality. ductor. It is this semiconductor which capacitors, ceramic condensers are used In the disc field, desirable is also the heart of the new development in the radio frequency circuit. This is steps include adoption of in radio considered another plus for reliability l hot stylus, transmitters. AIL negative feed- It is germanium that makes GE's new and long life. Ceramic is considered more back around the cutting BT -50A transmitter significant in the for- capable of taking higher voltages than head, diameter equalization, and an im- ward move of broadcast transmitter re- comparable mica condensers. proved lathe. In the tape field, it is desirable finements. For not only has GE been The 50A transmitter has 16 vacuum to use better transport mechanism, adopt able to reduce the number of expensive tubes and six rectifier supplies. Naturally NARTB equalization, and add multi-chan- and fragile vacuum tubes in a 50 w one rectifier does not take the place of nel facilities. Multi- channel facilities may be transmitter -from an average 35 to 16 one tube; a group of rectifiers performs used for stereo or to permit remixing dur- -but it has also, it is held, increased the the function of the displaced tube. ing re-recording or mastering. To use this reliability of the instrument. The size of the new GE transmitter is equipment to full advantage it is necessary For the racks of glass tubes in radio almost one -half that of former 50 kw to improve studio facilities by inclusion of transmitters need nursing. No one will power equipment. If floor space is a greater speech input system flexibility, in- deny that. Therefore, if a solid substance problem, here is one answer. Whereas troducing more diffusion in the acoustical is substituted for "bottles," there is less the standard transmitter of years past treatment, using microphones of better need for this degree of care. needed 28 ft. for length, the new GE quality and more flexible reverberation con- The new GE transmitter will be the powerhouse uses only 1314 ft. In width trol (such as by the use of a reverberation top feature of that company's exhibit at and height it is about the same as past generator). the NARTB convention in Chicago next transmitters, 41/2 ft. wide and 7 ft. high. week. An engineering paper on the de- The price of the new GE transmitter velopment will be one of the highlights is $95,000- competitive with other trans- Wednesday, April 10 of the engineering conference. This pa- mitters of this size. But, says GE, it is Afternoon -Television per will be read by Neville Mapham, not the saving in initial price that counts; PRESIDING broadcast project engineer, Canadian it is the saving in reliability and operat- OFFICER: General Electric Co. Ltd., Toronto. ing costs that makes it significant. GEORGE S. TURNER, CHIEF, FIELD GE's goal was a transmitter with This trend toward the substitution of ENGINEERING & NSW MONITORING BUREAU, FCC these high priority objectives: Reliability, other materials for vacuum tubes is not usability with remote control gear, low new. In the early 1930s, RCA marketed 2:30 tube cost, low power consumption, ease a transmitter using copper oxide recti- -2:55 of adjustment and maintenance, small fiers in the low power stages. These SPECIAL EFFECTS IN COLOR size and reasonable price. lasted, in the words of one broadcast en- PROGRAMMING These goals were reached, GE believes, gineering veteran, "a hell of a long time." By John H. Roth, engineer, by the use of modern components, par- Even now, he pointed out, a 5 kw Philco Corp. ticularly germanium (No. 32 on the station, operating 24 hours a day, changes A GENERAL review will atomic scale, 72.6 times heavier than its rectifier tubes once every four months. be made of "special ef- hydrogen). Germanium has many ad- That's pretty good service and the ex- { fects" presently used in vantages, not the least of which is that pense is not extremely high. { monochrome systems and it is a stable element at warm tempera- This same technical expert called at- > shortcomings which have tures. Silicon on the other hand is ex- tention to the fact that vacuum tubes limited use of these tech- tremely good at very high temperatures, have played a vital part in bringing niques in color program- 185° Fahrenheit and above. broadcast technology to the high engi- ming. A description of Germanium, silicon and other semi- neering stature it now occupies. There recently developed color circuits for special solids until quite recently were associated are tubes which have given 50,000 hours effects and discussion of features and ad- more with insulators, not conductors. of life, he points out. vantages will be given. Discussion of typical But, the art of solid -state physics in re- It is uncontradicted that the major applications demonstrating the versatility cent years has advanced to the point advances in transmitter improvements and flexibility of the system will round out where solids have now become part of have been in the tube category. The this paper. the technology of conductance. trend is toward lower tube costs, both Using germanium rectifiers in place of initially and in operation. That also 3: -3:25 vacuum tube rectifiers means there is no means the use of other materials per- NEW FIELD INTENSITY need for filament transformers and tern - forming the same functions. MEASURING perature control equipment. That means The GE 50A can be considered point- TECHNIQUES there is no warmup time required. The ing the way to the acceleration of this By Howard T. Head, A. D. & Assocs., usual mercury vapor tubes require a movement. Washington, D. C. THE requirements for field intensity meas- Page 86 April 1, 1957 BROADCASTING TELECASTING GPL

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ONCE upon a time engineers arrived at taking. That's about one -third of the Simply stated the Minneapolis-Honey- a radio station's transmitter house in the working day. It is a sizable amount of well device works this way. Measured cold, early morning-when only milkmen time, and an expensive way of doing a variables are reduced to a small electri- and police prowl cars are moving -and job that can, and should, be done by a cal direct current voltage. This is then went through the motions of turning on machine. fed to a telemeter transmitter, sequen- the transmitter. There is a machine capable of doing tially to touch various points required. They pushed a button here and pulled this job -automatically, continuously, This transmitter produces current pro- a switch there, opening up the mass of and accurately. It is a device put together portional to the incoming small voltage wiring and tubing to the pulsating force by the Brown Instruments Div. of Min- and it is designed so current will flow of electricity and water. After about neapolis- Honeywell Regulator Co., the regardless of the changes in transmission four to five minutes of warm -up the company best known, perhaps, for ther- line resistance. transmitter was ready for on- the -air op- mostats to keep householders warm in In more technical language, the cir- eration. winter and cool in summer, but better cuit includes a transducer which changes known in industry circles as the maker of various measurements into millivoltage a is 10 kw or Today, if transmitter regulator instruments. direct current. This is fed to the tele- the station's antenna less in power, and if In fact, a discussion of an automatic meter transmitter. A selector switch at process is is omni -directional, the same logger will be one of the papers featured the transmitter, operated by tones over via re- repeated from the warm studio, at the NARTB engineering conference the same pair of telephone wires which devices. mote control in Chicago next week. It bears the for- are used for measuring the various cir- Tomorrow, it is obvious, all radio midable title, "Automatic Recording of cuits, sequentially transfers the various transmitters will be turned on this way, the Critical Parameters of a Directional input quantities to the telemeter trans- from the studio. For since February Antenna System and a Standard Broad- mitter. This then activates a recording 1956, an NARTB petition has been be- fore the FCC to extend the privileges of remote control to all radio stations, ir- respective of their power or the pattern RECORDING TELEMETER of their antennas. From all indications INSTRUMENT TRANSMITTER this will, sooner or later, be authorized by the FCC. The day after tomorrow, it also is ob- L SELECTOR vious, will bring complete automatic op- -. eration of unattended broadcast trans- mitters. It's in the cards, according to those who have studied its feasibility. PULSE TRANSMITTER is Transmitters I The equipment ready. AND RECEIVER have been proved stable; in fact, in many TRANSDUCERS a non -broadcast operation, the automatic operation of a transmitter is standard procedure. There are methods to flash AUTOMATIC logging of transmitter functions developed by Brown Instru- goes kil- warnings when something out of ments Div., Minneapolis-Honeywell Regulator Co., is pictured in schemat- ter. It's just a matter of time -and the ic form in this block circuit diagram. The information is fed from trans- FCC changing some of its rules. ducers through the selector switch to a telemeter transmitter, which in If transmitters are going to run robot - turn operates a recording instrument at the studio. A pulse transmitter like, something will have to be done and receiver operates the remote stepping switch over the measuring cir- about logging. Under present conditions, cuit transmission line. an engineer must check the meters of the various components of a transmitter. The cast Transmitter." This awesome mouth- instrument at the studio. The recorder Commission requires certain readings to by Gustave Ehren- a be made every half hour. These are phase ful will be delivered uses 12 -in. wide charge. The position with Brown monitor, current ratios, plate voltage and berg, applications engineer of the numbers on the chart indicates plate current and modulation and fre- Instruments. the values of the measured quantities. will talk about quency deviation. What Mr. Ehrenberg The number identifies the item being -and what Minneapolis -Honeywell has measured. Most stations also check anywhere from done-is the putting together of a form A unique feature of the circuit is the six to 12 other dials. These include such of potentiometer which records on paper use of a second audio tone to "home" readings as water pressure and tempera- the readings of the dials at the transmit- the selector switch. ture, grid current, grid bias, plate cur- ter. It is a form of telemetering, but it Any failure in this apparatus would rent, grid voltage, filament voltages, lower goes a step further; it records the tele- be obvious to the trained reader -the stages plate and current voltage, driver metered information automatically. readings would be out of line with data voltage, and stage plate and current leak- The gear has been tested over 5 -kw before and after the erroneous record- age current. This is done for their own WFIL Philadelphia (on 560 kc) and will ing. protection and because they are inter- be used experimentally on 50 kw WTOP The instrument is said to have an ac- ested in maintaining the cleanest signal Washington (on 1500 kc) in the near curacy of ± .25 of 1 %. It is also said possible. The more powerful the trans- future. Both WFIL and WTOP have to have a reproducibility of 1/32d of mitter the more such checks are made. three -element arrays. 1 %n. It will cost anywhere from $6,000 An engineer, walking down the aisle At WFIL, recordings were made of to $8,000 depending on the number of of steel -glass equipment racks can read four vital statistics: (a) final plate volt- points to be recorded. and log a dozen flicking dials in about age, (b) final plate current, (c) com- For forward looking technical man- 10 minutes. This must be done every mon point current, and (d) current am- agement, this operation is worthy of a 30 minutes. That means that in an ordi- plitude ratios between towers. Actually, second look. It is virtually certain that nary eight hour day, up to two hours and according to Mr. Ehrenberg, 24 inde- automatic logging is in the future for all 40 minutes can be spent in this under- pendent variables can be noted. broadcasters.

,. .: . ::v.:>v:::.v.:»..y.:>.:.::::.:!...... ::.:.e..n...::::::::n:::.:.::.:$'e>:' Page 88 April 1, 1957 BROADCASTING TELECASTING urements at the frequen- monitoring stations and will be placed in service at. a number of . cies employed for televi- field offices maintained by other locations in the next few. months. are re- the Commission. The nec- sion broadcasting 10-10:25 viewed. Various methods essary instruments for ob- which have been proposed serving television are in- EXPERIENCE WITH VIDICONS AND and employed for making stalled in a panel truck. REMOTE CONTROL IN LOW POWER these measurements are An engineer is perma- TELECASTING discussed, as well as new nently assigned to the By Richard T. Silberman, vice president, methods under consideration. Data are pre- monitoring unit, and he takes the unit to Kin Tel sented showing a comparison of the various the localities served by television stations. OPERATIONAL consid- methods with particular emphasis on uhf As many as possible of the aspects of the erations and limitations of measurements in varying types of terrain. television signal are checked for conformity low power television sta- with the Rules and Regulations for the serv- tion installations are dis- 3:30 -3:55 ice. An inspection is also made of each sta- cussed. Particular empha- tion monitored. sis is placed on the extent EMERGENCY STANDBY FACILITIES FOR The monitoring and inspection program to' which vidicon camera THE AURAL TELEVISION TRANSMITTER is aimed at maintaining high quality of serv- chains are useful for large for en- By Benjamin Wolfe, vice president ice to the public through contact with the studio pickup. Special lighting techniques Haehnle, gineering, WAAM (TV); Clyde technical personnel of the stations. which have proven most successful with live Cincinnati senior engineer, WLWT (TV) vidicon cameras are outlined. Several typi- THIS paper discusses a Thursday, April 11 cal installations are reviewed and actual simple and economical Morning -Television coverage obtained with lower power trans- method for using the visu- mitter reviewed. The equipment and person- PRESIDING OFFICER: al carrier of a television nel operating costs are presented and areas CLYDE HUNT, broadcast station for the Of potential expansion of low power opera- purposes of transmitting VICE PRES. FOR ENGINEERING tions and economy and remote control in- both the aural and visual THE WASHINGTON POST stallations projected. signals. The method is in- BROADCAST DIV. operation 10:30 -10:55 tended for use during emergency 9 -9:25 when the sound portion of the television THE COLOR STUDIOS OF WRAMC ADVANCED PERFORMANCE AND transmitter is `off the air" and the visual By Andrew F. Inglis, manager, Systems En- TV CHANNEL portion is in working order. While various STABILITY IN COLOR gineering Group; Lannes E. Anderson, sup- methods of transmitting the sound on the AMPLIFIERS ervisor, Systems Engineering, Commercial picture carrier are known, a simple and By M. H. Diehl, General Electric Co. Electronics Products, Radio Corp. of Amer- economical method of multiplexing is desir- THE use of three- channel ica. able for a station. automatic gain control, THE first per - This signal is fed directly to the precision gamma circuits, manent installa- visual transmitter, without requiring trans- and high -level black clip- tion of compati- mitter modifications or adjustments. pers, yields long -time sta- ble color televi- the critical param- sion equipment 4-4:25 eters affecting color- for the purpose APPLICATION OF VERY PRECISE balance. With large of medical educa- Anderson FREQUENCY CONTROL TO MINIMIZE amounts of negative feedback in the moni- tion has been TV CO- CHANNEL INTERFERENCE toring section, drastic reduction in the num- made at the Walter Reed Army Medical ber of controls, and built -in calibration fea- By Wendell C. Morrison, senior member, Center, Washington, D. Ç. Although this sys- tures, set -up adjustment can be accom- Technical Staff, RCA Laboratories and tem was designed primarily for closed circuit plished very rapidly when necessary. This use and is probably the largest closed EARLY investigations paper will thoroughly discuss the subject circuit system in the world, it has many into the reduction of tele- matter in detail and will be liberally sup- features in common, with television broad- vision co-channel interfer- ported by appropriate slides. cast studio installation. The technical fea- ence by offset carriers re- tures of this installation are described with vealed that the improve- 9:30 -9:55 special emphasis on those which are of in- ment was obtained by in- VIDEO SWITCHING AT TELEVISION terest to broadcast engineers. terlacing. The present al- OPERATING CENTERS location plan utilizes this 11 -11:25 By V. R. service enginer, Long Lines carrier Hatch, technique by relating the visual off- Dept. American Telephone & Telegraph Co. USE OF A 100 KW TRANSMITTER TO set frequency to the television horizontal line OBTAIN 316 KW ERP frequency. At the time the offset system was THIS paper describes a By James L. Middlebrooks, director of En- an additional new video switching ar- established, it was known that gineering, KING -TV Seattle improvement could be obtained by relating rangement for Bell System the offset frequency to the vertical field fre- television operating cen- THIS paper will discuss quency but the stability requirements made ters. The system has been why and how KGW -TV, any such proposal impractical. designed to meet the ex- Portland, Ore., pioneered This paper will discuss recent advances acting transmission re- with RCA with develop- in the art of frequency control which have quirements of color tele- ment of a new type of made practical the use of precise carrier vision and to incorporate operating safe- television transmitting an- frequency control to further reduce the guards which simplify the complicated tenna and the world's first visibility of co- channel interference. switching job necessitated by present day 100 kw television trans- network operations. mitter in order to obtain 316 kw ERP. The 4:30 -5 These new centers utilize remotely con- paper will describe in detail the design, in- trolled switches, balanced input and output stallation, and operation of this unique an- TELEVISION ENFORCEMENT PROGRAM video amplifiers, and balanced video trans- tenna, transmitter, and associated RF and USING A MOBILE MONITORING UNIT mission paths. Unique equipment designs power switching system. By Raymond L. Day, engineer in charge, along with careful cabling and wiring to in- The antenna can be either used as two Mobile Television Monitoring Unit, Field sure nearly ideal transmission characteris- four -bay antennas or combined into one Engineering & Monitoring Bureau, FCC tics are discussed in detail. These new eight -bay antenna. Antenna gains can be ADEQUATE monitoring of the television switches are now in service at Chicago, Los controlled remotely by coax switches located broadcast service cannot be done by the Angeles, New York, and Washington and at top of tower. The transmitter consists of BROADCASTING TELECASTING April I; 1957 Page 84 two 50 kw units used either combined or program signal producing equipment in tv system will provide approximately 150 kilo- separately depending on which antenna studios are attracting the growing interest watts of , in a 60- gain is used. of broadcasters. Greater efficiency, increased degree angle, using four bays in a directional performance and reduced operating costs pattern. On the low channels from 2 -6, 11:30 -Noon are all potential products of the application gains up to 10 DB appear feasible. The of automation techniques. antenna system is light in weight and can A NEW LEASE ON LIFE FOR RETIRED This paper discusses problems of mech- be side mounted on most existing towers. IMAGE ORTHICONS anization and logical, progressive steps Measured performance of the antenna will By F. Cecil Grace, chief engineer, Visual toward the goal of a high degree of auto- be given as well as construction details. A Electronics Corp. mation. System concepts and equipment typical installation under $2,000 including A DEVICE will be de- requirements are presented. transmission lines, diplexer, antennas and scribed which reduces mounting is discussed. "burn -in" on an image The entire system makes a high gain, 3:05 -3:40 orthicon tube by as much low cost, standby antenna possible for most vhf television stations. as 90 %. The operation of TOWER DESIGN, CONSTRUCTION AND the device is relatively MAINTENANCE simple. It consists of a By J. Roger Hayden, product sales manager; 4:20 -5 to slowly os- mechanism Orville Pelkey, chief tower design engineer, lens a television camera, cillate the board of Dresser -Ideco Co. PREDICTING OPERATION while providing electrical cancellation of CHARACTERISTICS OF CLOSELY the resulting horizontal and vertical motion REGARDLESS of the size or SPACED ANTENNAS ON THE SAME through sine and cosine function corrections SUPPORTING STRUCTURE applied to the centering circuits of the cam- height of the con- era by a small transistor amplifier. This de- templated tower By Irl T. Newton, Jr., manager, Antennas, vice should allow a television station to there are four ba- Towers and Transmission Line; Dr. M. S. realize much longer life from certain image sic considerations Siukola, engineer, Commercial Electronics involved in Products, Radio Corp. America. orthicon tubes and, just as important, elimi- Peikey Hayden the of nate "burn -in" objectionable to the tele- design. These con- IN ADDITION which vision viewer. siderations are: the dimensions, use to to technical ad- the tower will be put, equipment and other vantages, recent loads placed on the structure, and equip- 11 concern with the Thursday, April ment to be installed upon the tower. Afternoon -Television hazard to air nav- This paper will discuss tower design cal- igation created by PRESIDING OFFICER: culations using the above data progressing Siukola Newton tall television tow- LESTER H. BOWMAN, step by step from design to fabrication. Also ers has stimulated TECHNICAL OPERATIONS Dm., described will be the erection plus equipment interest in multiple antenna structures to CBS -TV (HOLLYwooD) which has been developed and used for fast, minimize the number of hazards. The feasi- safe, and efficient tower erection. Tower bility of vertical stacking has been adequate- 2:30 -3 maintenance, including periodic re- painting ly demonstrated by a large number of instal- and inspection will be thoroughly treated. lations and the methods of design are dis- PROGRESSIVE STEPS TOWARD cussed with examples of existing installa- AUTOMATION IN TELEVISION tions. The use of side -by-side placement is PROGRAMMING 3:45-4:15 less common with only one installation in By A. H. Lind, engineering manager, Audio A HIGH GAIN LOW COST EMERGENCY use. Demonstration of feasibility by model & Mechanical Devices, Radio Corp. of OR AUXILIARY ANTENNA SYSTEM measurements in the existing installation America. and in the proposed Baltimore By Peter K. Onnigian, chief engineer, installation is discussed, together with WITH the prospect of KBET-TV Sacramento, Calif. new analytical techniques, which will permit analyzing the more and more television AN auxiliary antenna sys- stations being authorized performance of proposed candelabra systems tem is described which without the need for model tests. and the ever- increasing provides a power gain of costs for operating and approximately 10 with an programming, manage- omnidirectional pattern for Time Thursday Not Yet Designated ment is now looking for channels 7 through 13. It ways and means to stream- can be made directional CHROMACHRON line their station operation. with a gain of 15 DB. By William J. Wagner, art director, KRON- Possibilities for automatic operation of With a 5 kw channel 7 -13 transmitter, the TV San Francisco CHROMACHRON is a palette design to assist scenic and graphic artists working in color television. It reduces the number of basic colors to five. Nevertheless, this is more than adequate for produc- ing color art for television. The few formulas United Press news produces! for achieving the many variations of these colors make this a practical and economical approach to painting for television. Each color is given a number which cor- responds to a gray scale value. This tells the artist how his colors will reproduce in black and white. The artist also knows whether or not he is working within the color system's twenty- to-one light ratio limitations. Page 90 April 1, 1957 BROADCASTINO TELECASTING Planning a Radio Station?

PLANNING ASSISTANCE FIELD SERVICE RCA is interested in helping you in your Technical field service by broadcast initial phases of planning, even before you specialists is available through RCA Service, have your C.P. 25 years of RCA station Company, Inc. strategically located experience are at your service day or night throughout the United States ...... before and after you're "on- air." in Dallas, Los Angeles, Chicago, Atlanta, and Camden. EQUIPMENT COUNSEL Expert product analysts, specializing in EMERGENCY REPAIRS antenna and tower, who audio, transmitter, Your business is our business. When an know their product lines thoroughly from you can call your experience are here to emergency develops, first -hand station Field Man or EMERGENCY and answer any questions. RCA advise you, SERVICE in Camden. Twenty -four hour service, 7 days a week. We provide exact your first source of replacements. You get service in hours - R l A.help in station planning not days -to keep you on the air!

RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N. J.

In Canada: RCA VICTOR Company Limited, Montreal

BROADCASTING TELECASTING April 1, 1957 Page 91 *pion subject to withdrawal April 15 SEE IT AT BOOTH m - A the new self liquidating O d o S -E silver dollar plan for boosting power! x o standard electronics ; 2 corporation w NARTB A SUBSIDIARY OF DYNAMICS H CORPORATION OF AMERICA, INC. z (hospitality rooms 601 -602) 288 -289 Emmett Street, Newark 5, New Jreay 25 -KW AMPLIFIER (low Or high band) o field, Calif.; Cook, Charles R., WJPF Herrin, D1.; Conwell, John O. KOMU -TV Columbia. Mo.; Cook, Kenneth I., KTVH Hutchinson, Kans.; Cooke, Kenneth R., WGBI Scranton, Pa.. Cooper, Donald H., WTOP -TV Washington, D. C.; Cooper Jack D., Employers Reinsurance Corp. Kansas City, Mo.; Cooper, Jim W.. WFAA Dallas; Corken, Maurice, WHBF Rock Island. Dl.; Corwin, Sherrill, 'CAKE-TV. Wichita; Covell, ADVANCE REGISTRATION Arthur E., WKZO -TV Kalamazoo. Mich.; Covey, Dick. KRNT -TV Des Moines; Covington, J. Rob- ert, WBT Charlotte, N. C.; Cowan, F. A., A. T; Broadcast Engineering Conference & T. Co., New York; Cowan, Ken, Broadcasting NARTB Management Conference and Telecasting, New York; Cowan, Phil, Screen Gems. Inc.. New York; Cowley, Charles C., Muzak Corp., New York; Craddock, Douglas L., WLOE Leaksville, N. C.; Craig, W. F., WLBC- TV Muncie, Ind.; Crater, Rufus. Broadcasting ton, D. C.; Boatright, Glenn, KPAC Port Arthur, Telecasting, New York; Crawford. Robert P.. A Texas; Boemer, T. J., RCA Camden, N. J.; Boice, Michigan State U., East Lansing, Mich. Abel, Charles, HEMS San Diego, Calif.; Hugh K., Jr., WEMP Milwaukee; Bolling, George Crawley, Lee, CHCT-TV; Cribb, Wayne W.. Abrams, Earl, Broadcasting Telecasting, Wash- W., The Bolling Co., Inc., New York; Bolling, WTAD Quincy, Dl.; Cripe, Jesse. WTVJ Miami; ington, D. C.; Adams, Irwin S., KGON Portland, George W., DI. The Bolling Co. Inc., Los An- Crowl, H. K. WAVI, Dayton, Ohio; Crowther, Ore.; Adanti, Paul, WHEN -TV Syracuse, N. Y.; geles; Bolton, L. D., WNAX Yankton. S. D.; Frank, WMAZ Macon, Ga.; Crutchfield, Charles Adler, Ben, Adler Electronics Inc., New Ro- Bondy, Hugo A., WAGA Atlanta; Bone, John H., H., WBT Charlotte, N. C.; Culver, John P., WGKA chelle, N. Y.; Aey, William, WHOT Youngstown, WBRZ, Baton Rouge, La.; Bonebrake, Matthew Atlanta; Culver, Ronald H., Lohnes & Culver. Ohio; Agostino, James R., KXLY Spokane; Akers, H., KOCY, ; Bookwalter, L. S.. Washington, D. C.; Cundiff, John F., KCRG -TV C. B., KVOO -TV Tulsa; Albertson, Roy L., Jr., KOIN Portland, Ore. Cedar Rapids, Iowa; Cuneen, M. J., WDLA Wal- WBNY Buffalo; Albrecht, Harry F., Crosley Booth, Robert M., Jr., WSAL Logansport, Ind.; ton, N. Y.: Cunningham, Marion, KCSJ Pueblo, Broadcasting Corp., Chicago; Alexander, Arthur, Booth, Robert W. WTAG Worcester Mass.; Bos- Colo.; Curbow, William B., KWTV Oklahoma M. and A. Alexander Productions, Inc., Holly- tic, Tom, KIMA Yakima, Wash.; Bourgeois, City; Curran, Robert, ABC -TV New York; Curry, wood, Calif.; Alford. Andrew, Alford Mfg. Co. James F., WNUR -FM Evanston, Ill.; Bourgeois, William F., KTTS Springfield, Mo.; Curtis, Ralph Boston; Alicoate, Charles A., Radio -Tv Daily James Northwestern Univ., Evanston, Ill.; Bow- W., Sr., Walter Reed Army Medical Center, Wash- New York; Alisky, Marvin, WFIU Bloomington den, J. L., WKRN Youngstown, Ohio; Howley, ington, D. C. Ind.; Allen, Edward M., KWNO Winona, Minn. Raymond J., Westinghouse Broadcasting Co.. Hugh, S., Jr., Lang -Worth, New York Inc., New York; Bowman, L. H., CBS -TV Los D Alquist, Nelson. KBTV Denver; Alspaugh, Har- Angeles; Bowry, Walter A., WTVR Richmond Dahl. Howard. WKBH La Crosse, Wis.; Dallier, old P., SRDS Evanston, DI.; Anderson, Ed M., Va.; Boyd, Ray, KNOE -TV Monroe La.; Brace E. W., KTVH Hutchinson, Kan.; Danforth, Harold WBBO Forest City, N. C. Clayton H., KLZ -TV Denver; Braden, Paul F. P.. Sr., WDBO Orlando, Fla.; Dannenbaum, A. Anderson, Harold E., WDEF -TV Chattanooga, WPFB Middletown, Ohio; Brady, Francis X. W., Jr., Westinghouse Bcstg. Co., Inc., New York; Tenn.; Andres, Hoyt T., WKY Oklahoma City; Harry B. Cohen Advertising Inc., New York Danziger, Jerry, WTTV Bloomington, Ind.; Dau- Anscombe, Alfred E., WKBW Buffalo; Arkedis, Bradshaw, J. D., WRFD Worthington. Ohio benmeyer, Howard, WTRF -TV, Wheeling, W. Va.; George, CBS -TV Chicago; Armstrong, George W., Brakefleld, Charles, WREC Memphis, Term. David, George C., George C. Davis Consulting WHB Kansas City, Mo.; Arnoux, Campbell, Brandt. Otto, KING Seattle; Brazy, Robert L. Engineers Washington, D. C.; Davidson, Bryan, WTAR Norfolk, Va.; Arvidson, Paul, WOC KFMU -FM Los Angeles; Bremser, Lyell, KFAB WPM, Fairfield, Ill.; Davidson, William N., Davenport, Iowa; Asher, James D., WSDA Quin - Omaha; Brennan, William H., Jr., CBS Los An- WRCA New York; Davis. Edward, KDFC -FM cy Mass.; Atkinson, Frank, ABC Radio New geles; Bretherton, Thomas S., WTOL Toledo, San Francisco; Davis, Walter L., George C. Davis York; Atkinson, John R., WHBU Anderson, Ind.; Ohio; Brewer, Dudley D., Branham Co., Chicago; Consulting Engineers, Washington, D. C.; Day. Atlas, H. Leslie, CBS -TV Chicago; Atlass, Ralph Bricker, G., RCA Camden, N. J.; Bridges, W. C., Carl, WOC Davenport, Iowa. L., WIND Chicago; Atwood, Jack S., WCSH -TV WEAU -TV Eau Claire, Wis.; Brines, Paul C., Deaderick, Joe, WMPS Memphis, Tenn.; Dea- Portland, Maine: Avery, Lewis H., Avery Kno- WSJV -TV South Bend -Elkhart, Ind.; Britt, son. Willard, KVET Austin, Texas; DeDominicis, del Inc., New York; Axton, Bailey, KTOP Tope- Charles B., WLOS -TV Ashville, N. C. Aldo, WHAM, New Britain, Conn.; DeGray, E. J., ka; Bain. David, RCA Camden, N. J.; Baker, Brokaw. Harold, WOWO Ft. Wayne, Ind.; Bra- ABC- Radio, New York; DeGroot, Don, WWI De- Philip M., Attorney, Washington, D. C.; Baker R. man, Edward J., Ziv Television Programs. Cin- troit; DeLaney, C. Glover, WHEC Rochester, Karl WLDS Jacksonville, Ill.; Baker, Raymond cinnati; Brown, Blake, H., WDBJ -TV Roanoke, N. Y.; Demers, Roch, CFCL Timmins, Ont.; Deni- W.. kso Des Moines. Va.; Brown, Charles R., WCSH -TV Portland, oua, Jess, Jr., KGNO Dodge City. Kans.; Dennis, Maine; Brown, G. H., RCA Camden, N. J.; Brown, Harry, WERE Cleveland, Ohio; Denny, Charles B H. S., WERD Ithaca, N. Y.; Brown, Kenyon, E., Charles E. Denny v Radio Broker, Eric, Pa.; KWFT Wichita Falls, Texas; Browne, Frank, DeRose. Charles N., WHYN Springfield, Mass.; Baker, Ross B., KWWL -TV Waterloo, Iowa; Screen Gems, Inc., New Orleans; Bryan, Robert Baker, T. B.. Jr., WLAC -TV Nashville, Tenn.; New York; Buchan, DeSmit, Donald. WKZO -TV Kalamazoo, Mich.; Baker, William, CFRB Toronto, Ont.; Bakke, F.. J. H. Whitney & Co., Deters, Arthur, Vic Diehm Radio Group, Boston; Alex, WING Dayton, Ohio; Burchfiel, Norman, Devney, E. J., J. H. McGlllvra, New York; Dew- Neale, WTMJ -TV Milwaukee; Balch, Frank, WSEV Sevierville, Tenn.; Burgess, John Y., Jr., WJOY, Burlington, Vt.; Baldwin, John M., Inter- RCA New York; Burke, Harry, ing, Harold, WCVS Springfield, Ill. mountain Broadcasting & Tv Corp., Salt Lake Mo.; Burkland, Carl J., WAVY TV Norfolk, Va.; DeWitt, Clyde Corp., City; Baldwin, Philip, WHDH Boston, Mass.; Burton, Don, WLBC -TV Muncie, Ind.; Bush, E. Chicago; DeWitt, JohnH., Jr., WSM Nashville, Balthrope, Charles, KITE San Antonio, Texas; Walton, N. Y.; Butta, James, Term.; Dickoff, Charles R., WBEV Beaver Dam, Baltimore, David M., WBRE -TV Wilkes -Barre, Ogden, WDLA Wis.; Diehl, Max H., General Electric Co., Syra- Pa.; Bandley, Homer, KSVC Richfield, Utah; KOA -TV Denver. cuse, N. Y.; Maher, Maynard E., WMVA Mar- Bannister. Harry, NBC New York; Bare. John C tinsville, Va.; Dillard, Everett L., Commercial Ra- D., WHVR Hanover, Pa.; Barnes, Howard, CBS dio Equipment Co., Washington, D. C.; Dillon, Radio New York; Barnes. Maurice R., Barnes Cady, Charles A., General Radio Co., Cam- Bob, KRNT -TV, Des Moines; Dinsmore, Richard, & Neilson, Washington, D. C.; Barnes, Milan, bridge, Mass.; Caldwell, S. W.. S. W. Caldwell, Screen Gems, Inc., Los Angeles; Dippell, Ralph Boston University, Boston; Barnes, Wade, Bonded Ltd., Toronto. Ont.; Cailey Charles C., WMBD E., Jr., G. C. Davis Consulting Engineers, Wash- Tv Film Service New York; Baron, Theodore, Peoria, Ill.; Campbell, Dick, KNAC -TV Fort ington. D. C.; Dirks, Dietrich, KTIV Sioux City, Scharfeld & Baron, Washington, D. C.; Barr, Smith, Ark. Campbell, Mrs. Marianne, WJEH Iowa; Dix, Thomas S., Jr., Philco Corp., Phila- James E., FCC Washington. D. C.; Barrent Mike, Gallipolis, Ohio; Campbell, T. E., WJAC -TV delphia; Dixon, Donald S., U. of Alabama Tus- KTFY Brownfield, Texas. Johnstown, Pa.; Campbell, Wendell. MBS New caloosa, Ala.; Dobin, Paul, Cohn & Marks, Wash- Barrett, Morton A., The Bolling Company, York; Cardan, Freeman W., WBAL Baltimore; ington. D. C.; Dodson, Eugene B., WSFA -TV Inc., New York; Barry, Charles C., MGM -TV Carey, John T., WIND Chicago; Carhart, G. Montgomery, Ala.; Doebler, C. W., CBS -TV New York; Barthelmess, Stewart, WABC New Warren. S. R. D. S., Evanston, Dl.; Carino, Larry, Chicago. York; Bartlett. Marcus. WSB -TV Atlanta; Bar- KTNT -TV Seattle- Tacoma, Wash.; Carter, Ken. Doerr, William, Jr., WEBR Buffalo; Doherty ton, Jack. Hamilton, Stubblefield, Twining & WAAM Baltimore; Case, Ross E., KWAT Water- R. P. Tv -Radio Mgmt. Corp.Corp.. Washington, D. C. Assoc., Atlanta; Barton, Morris C.C., ',MLA-TV town, S. D.; Caskey, William B., WPEN, Phil- Donegan. Louise N KPAC Arthur, Texas Shreveport, La.; Batson, Charles WIS -TV adelphia; Cassena, G. J., WLDS Jacksonville, Ill. Donovan, Robert, KVTV Sioux City, Iowa; Dos Columbia, S. C.; Joseph E., Westing- Chalk, Rodney, British Information Services, sey, Norlyn, WDAN Danville, Ill.; Doty, Dwigh house BroadcastinggqBaudino, New York; Chandler, Robert M.. WKNX Sagi- D., Haley, Doty & Wollenberg, Washington, D. C. uC : Briggs, ABC Radio New inYork; naw -Bay City, Mich.; Chapin, Richard W., KFOR Dougherty. Frank, Harrington, Righter & Par- Baugim, Edward F., WPAG Ann Arbor, Mich.; Lincoln, Neb.; Chapman, Reid G., WANE Ft. sons, Inc., San Francisco; Douglas, Harold, Maylor, Ben B., Jr., WINT Ft. Wayne, Ind.; Wayne. Ind.; Chase, Eugene A., WKJG Ft. KMMO Marshall, Mo.; Dreher, Robert L., WGAL Beadell, Walter, Gill -Persna Inc., Chicago; Bea- Wayne, Ind.; Chauncey, Tom, KOOL Phoenix; Lancaster, Pa.; Drenthe, William G., WCLM -FM ton, W. J., KWKW Pasadena, Calif.; Beatty, J. Chernoff, Howard L., Channel Two, Inc., Oak- Chicago; Dresbach, O. T., WPAY Portsmouth, Frank, Broadcasting Telecasting, Washington, land, Calif.; Chisman, Thomas P., WVEC Nor- Ohio; Drewry. R. H, KSWO, Lawton, Oka.; Dud - D. C.; Beckham, Ben, Jr., KSLA -TV Shreveport, folk. Va.; Chiamark, Albert H.. WHEN -TV Syra- elson, Stanley, Screen Gems, Inc., Detroit; Du- cuse, N. Y.; Christy. Orna E., Jr., Morse Interna- gan, James. KWWL -TV, Waterloo, Iowa; Duke, Beckjorden, Elisabeth M., Station Network tional, Inc., New York; Churchill, Clinton D., Walter A.. WDBL Springfield, Tenn.; Dukehart, Rep., New York; Beckman, Alfred R., ABC -TV WKBW Buffalo; Cisler, S. A., KDFC San Fran- Thomas V.. WAAM Baltimore; Duncan, C. G., New York; Beeson, Sterling B., The Headley cisco; Cisna, Norman, The Meeker Co., Inc., American Telephone & Telegraph Co., New York; Reed Co., New York; Bell, Edgar T., KWTV Chicago; Clark, V. V., KOOK, Billings. Mont.; Dundes, Jules, CBS -Radio, New York; Dunn, Em- Oklahoma City; Bellwood, LeRoy A., KFSD San Claussen. Gene, KXIC Iowa City, Iowa. mett B., RCA, New York; Duszak H., RCA, Diego, Calif.; Benedict, Edward H., WFIL Phil- Clay, Clay- Camden. N. J.; Duvall, Charles F. Fisher, Way- adelphia; Benham. Edward E., KTTV Los An- ton, Vnclnt E., KSLSalt Lake City; Cline, Cláyy land, Duvall & Southmayd, Washington, D. C. geles; Bentson, N. L., WLOL Minneapolis; Be- WSEV Sevierville, Tenn.; Neil, rentson, Ben. WGN New York; Berger, Law- kersburg Ky.; Close GeorgeG ficha H.. NBC Spot E rence S., KTWO -TV Casper, Wyo.; Bernard, Joe, Sales, W. Va.; Richard H., NBC Spot WGR Buffalo; Berryhill, J. L., KRON -TV, San Bend, New York; Cobb,ob, Grover C., KV Great Eagan R. Russell, Kirkland, Fleming, Green, Francisco; Betts, Floyd G., KPAC Port Arthur, Bend, Kan.; Wilton, WMAZ Macon, Martin âs Ellis, Washington, D. C.; Eastman, Rob- Texas; Betts. J. W., WFTM Maysville, Ky.; Se- Coe, Edward. Agency, New York; ert E., John Blair & Co., New York; Estwood, ville. Ross WWDC Washington, D. C.; Bice Max Coe, Dee YWCAWWCA Cory, Ind.; Coe, Robert, Clive, CFRB Toronto, Ont.; Ebel, A. James, KOLN- Bieder- ABC-TV New Cohe; Cohen, John C., KSBW TV Lincoln, Neb.; Eckersley, Vance L., WGBI H., KTNT -TV Seattle -Tacoma, Wash.; Edison, Edward, Robert L. Ham- man, Traverse Mich.; gq, Salsas, ; Cohen, Jules, Vandivere, Cohen Scranton, Pa.; WilliamM.. KVMA Magnolia, ingham & Wearn, C.; Cohen, Julius, mett, San Francisco; Edwards, William J., WKNX George W., WKIP Poughkeepsie, N. Y.; Binns, George C. Davis, Washington, D. C. Cohen, Saginaw -Bay City, Mich.; Ehrenberg, Gustave, F. D., WLAC Nashville, Tenn.; Bishop. Don, NBC L., R Buffalo; Cohn, Marcus, Colin & Marks, Minneapolis Honeywell Regulator Co., Phtladel- New York. Washington, D. C.; Coie, John J., Guild Films Co., phia; Eicholzer, Albert J., WSYR Syracuse, N. Y.; BRner, Harry M., Jr., WFBM Indianapolis; Inc., York. Ekberg, William A., KFYR -TV Bismarck, N. D.; Blackburn, J. W., Blackburn & Co.. Washington. James L.. WRFS Alexander City, Ala.; Elber. Sam. WERE Cleveland; Ellerman, Gene, D. C.; Blackburn, Richard K., WHEC Rochester, Collins, Alfred TKLB . nt ; lins WWTV Cadillac, Mich.; Elliott, K. B., Houston N. Y.; Blackman. E. G. WLAC Nashville Tenn.; Earl Hollywood Television Ser vice Inc., North Fearless, Los Angeles. Blair. James TelePrompTer Corp.. New York; Hollywood, Collins, J. M., AS NAP, Elliott, Paul, KRNT -TV Des Moines; Elliott, Blair, John, John Blair & Co.. New York: Bland, York; Collins, Robert, The Pulse, Inc., New York; Wendell, KGNO Dodge City. Kan.; Ellis, Charles Thomas A., Crosley Broadcasting Corp.. Cincin- Colman. , Screen Gems, Inc.. New York; J., KCHA. Charles City, Iowa; Ellis. Robert D., nati; Blechta. George E., A. C. Nielsen Co., New Comte, George, WTMJ-TV Milwaukee; Conger. KKTV Colorado Springs; Ellsworth. William C., York; Blohm, Olga. Standard Radio Transcrip- Fred KWBW Hutchinson. Kan.; Conner, John Westinghouse Broadcasting Co., Inc., New York; tion Services, Inc.. Chicago: Bloom. Joseph, For KO OK Billings. Mont.; Connolly. James H., Ely. Tom KPIX San Francisco; Enoch. Robert D., joe & Company. Inc.. New York; Blume. Jack San Francisco; oseph T. Phil- WXLW Indianapolis; Eppel. Ray, KORN Mitchell, P., Fly, Shuebruk, Blume & Gagulne. Washing - adelphia; Constant, A. 8, KAK -TV ake rs- S. D.; Epperson, Joseph B., VIEWS Cleveland; BROADCASTING TELECASTING April 1, 1957 Page 93 Essex, Harold, WSJS Winston- Salem, N. C.; Evans, Ralph. WOC Davenport, Iowa; Ewing, H Clayton, WFRV -TV Green Bay, Wis. Haaften, C. Van, KTWO -TV Casper, Wyo.; Jackson, Aubrey, KGNC -TV Amarillo, Texas Haeg, Larry, WCCO Minneapolis; Haerle, John Jackson, Richard E., WSAL Logansport, Ind. F M., Collins Radio Co., Cedar Rapids, Iowa; Jackson, William J., KBNS San Antonio. Texas Hagen, Raymond. TelePrompTer Corp, New Jacobs. Bernard, WFMT Chicago; Jacobs, George Faber, Marshall, KBTV Denver; Fagans, Allan York; Hagerty. George E., Westinghouse Broad- G., KOTV Tulsa: Jacobs, Harry N.. KGO -TV San J., S. R. D. S.. New York; Falkenstien, Max, casting Co.. Inc., New York; Haines, Homer M., Francisco; Jacobson, Daniel, FCC Washington, WREN Topeka; Faraghan, Jay. WGN Chicago; York; Faust, A. D.. WJRT Flint, Mich.; Feldman, S. E., WNAE Warren, Pa.; Hairgrove, Jim. KFRD D. C.; Jaeger, C. P., MGM -TV New ASCAP, New York; Felix, Ernest, WERT Evans- Rosenberg. Texas; Hale, Harold H.. KWBB Jahncke, Ernest Lee, Jr., New York; James, ville. Ind.; Ferguson, Robert W.. WTRF -TV Wichita, Kan.; Haley, Andrew G., Haley, Doty & Edwin Telecasting, Washing- W. John V., Wollenberg, Washington, D. C.; Haley, Arthur E., ton, D. C. William Wheeling, Va.; Ferri WPRO Provi- WORL Boston; Hall, Edward, CBS, New York; Je/ers, Charles,eleW., W KL TS I J dence, R. L; Ferrise, A. Garen, WMMN Fairmont, Hall. Gladys, Broadcasting Telecasting, Wash- kins, Eugene F., KLZ -TV Denver; Jennes.eeñ- Ernest W. Va.; Fetzer, John E., WKZO Kalamazoo. Mich.; ington, D. C.; Hall, J. Milton, KWBB Wichita. W., Assn. of Maximum Service Telecasters, Inc., Fiala. Albert M.. Jr., WROW Albany, N. Y.; Fied- & D. ler, Leroy. WKBW Buffalo; Fielder, Ted M.. CFRS Kan.; Hall, Payson, Meredith Radio Television. Washington, C.; Jensen, J. Allen. KSL Salt Simcoe, Ont.; Fielding. James F., WCIA Cham- Des Moines; Halle, Charles F., WMUR -TV Man- Lake City; Jett, E. K., WMAR -TV Baltimore; paign, DI.; Fig!, Mg, WAUX Waukesha, Wis. chester, N. H.; Hallman, Charles. WKOP Bing- Jewett, Carlton, The Meeker Co.. Inc., Chicago; Fllion, Edgar B., The Meeker Co., Inc., New hamton, N. Y. Jobes, Ray WVET Rochester, N. Y.; Johler, Ray. York; Finch, J. M.. Jr., WFTM Maysville Ky. Hamilton, Arthur. WRCggA New York; Hamilton, KSD -TV St. Louis. Fisher, Albert T., Jr.. WOIC Columbia, C.;S. Charles Johnson Albert D., KENS San Antonio, Texas; Fisher. Ben C., Fisher, Wayland, Duval & South - ward, New York: Hamilton, Ray V., HamEd-- Johnson. L. M., WCAW Charleston, W. Va.; John- mayd, Washington, D. C.; Fisher, C. H., KUGN ton, Stubblefield, Twining & Assoc., Inc., Chicago; son, Howard A., WIBA Madison, Wis.; Johnson, Eugene, Ore.; Fitch. Joseph S., S. R. D. S., New Hammerschmidt, A. L., NBC, New York; Ham- Leslie C., WHBF Rock Island, Ill.; Johnson, Mer- York; Fitzgerald, Edward R., J. Walter Thompson mett, Robert L., Consulting Engineer San Fran- rill C., WGL Ft. Wayne, Ind.; Johnson, Mott M., Co., Chicago; Fitzgerald, Fred, Broadcasting cisco; Hance, Kenneth M., KSTP St. Paul- Minne- KFDM-TV Beaumont Texas; Johnson, Wallace Telecasting, Washington, D. C.; Fitzgerald, Har- apolis; Hancock, Paul, NBC, New York; Hanlon, E.. FCC Washington, D. C.; Johnson, William E.. old, Sesac Inc., New York; Fitzpatrick, Horace. Jun, WGN Chicago; Hanna, Michael R.; WHCU KYNT Yankton, S. Dak.; Johnson, William L., WSLS Roanoke, Va.; Flaherty, Eugene T., KSCJ Ithaca, N. Y.; Hannon, W. A., Employers Rein- WJMS Ironwood, Mich.; Johnston. Henry P., Sioux City. Iowa; Flanders, Robert W., WFBM- surance Corp.. Kansas City, Mo.; Hansen, Carroll. WAPI Birmingham, Ala.; Johnstone, G. W., Natl. TV Indianapolis; Fleckensten, William, WHOT CBS New York; Harden, W. Frank, WIS Colum- Assn. of Mfrs., New York; Jolley, R. A., WMRC Youngstown, Ohio; Fletcher, Frank U., Spearman bia, S. C. Hardesty, John F., Radio Advertising Greenville, S. C.; Jones, J. Grayson, Conrac, Inc., & Roberson, Washington, D. C.; Fletcher, Henry Bureau. Inc., New York; Harkrader, John W.. Glendora, Calif.; Jones, Kathryn, WJET, WHO H., KSEI Pocatello, Idaho; Fletcher, Ruthe A., WDBJ Roanoke, Va.; Harmon, Ralph N. West- Erle, Pa.-Youngstown, Ohio; Jones, Myron, KSEI Pocatello, Idaho; Flett, Deane R.. KSLA- inghouse Broadcasting Co., Inc., New York; Har- WJET WHOT Erie. Pa.- Youngstown, Ohio; Jones, TV Shreveport, La. per, Richard A.. MGM -TV New York. Robert A., W. F. Kean Consulting Engineers, Flood, David P., Alford Mfg. Co., Boston; Floyd, Harrington, John E. Jr., Harrington. Righter & Riverside, Dl.; Jones, William, Pye Canada C. W., A. T. & T. Co., White Plains, N. Y.; Floyd, Parsons, Inc., New York; Harris, Burt, KTWO -TV Limited, Toronto, Ont. Joe, KELO -TV Sioux Falla, S. D.; Fones, Henry Casper. Wyo.; Harris, C. L., WGRC Louisville,; N., WDIA Memphis, Tenn.; Foster, Michael J., Harris, Jack, KPRC Houston, Texas; Harrison, ABC New York; Fotdry. Tsymonf, KTAG -TV Gerald, WMAS Springfield, Mass.; Hartenbower. K Lake Charles, La.; Fox, Bill, ;FMB -TV San E. K., KCMG Kansas City Mo.; Harter, Robert Diego, Calif.; Fox, Joe. Kahle, Douglas D., KWG Stockton, Calif.; WRAS Louisville. Ky.; H., WHO Des Moines; Hartford. George F., Kahn, Irving B., TelePrompter Corp., New York; Flynn, Glenn, WOW, Omaha; Fogartyy, Frank. WTOP -TV Washington, D. C.; Hartley, J. Harri- WOW Omaha; Foreen, Hllding V., WINE Wau- son, WEWS Cleveland; Harvey, George W., Norman C., WAAM Baltimore; Kaland, William sau, Wis.; Frase, E. C.. Jr., WMC Memphis, Tenn.; WFLA Tampa, Fla.; Harvey, Jack V., Blackburn J., Westinghouse Broadcasting Co., Inc., New Frechette, George T.. WSAU -TV Wausau, Wis.; & Co., Washington. D. C.; Harwood, Kenneth, York; Karol. John, CBS -Radio New York; Kas - Freed, Don, WTRC Elkhardt, Ind.; Freeman, Sid, Univ. of Southern California, Los Angeles; Hastie, sens. Harold L., FCC Washington, D. C.; Kaye. Telemat, Los Angeles; Freiert, Willis, WBAL Kenneth L., WMT Cedar Rapids, Iowa; Hatch, Richard L.. WCRB Waltham, Mass.; Kean, Walter Baltimore; Friedheim, Robert. World Broadcast- Vern R., A. T. & T. Co., New York; Hatcher, F., W. F. Kean Consulting Engineers, Riverside, ing System. Inc., New York; Friedenthal, A., Ralph. ABC -TV New York; Hathaway, D. L., Dl.; Kearl, Wayne, KENS TV San Antonio, Texas: WJR Detroit. Wyo. Kearney. Don L., ABC Film Syndication, New KSPR, Casper. York; Keese. Alex, WFAA Dallas; Keesee, Fred- G Hausman, Louis CBS New York; Havens, WI1 erick L., WMBO Auburn, N. Y.; Keim, Edwin bur M.. WTVR Richmond. Va.; Hawkins, Lloyd, L.. WWVA Wheeling, W. Va.; Kelley, Boyd, Ga ne. Benito, Fly, Shuebruk, Blume & KRTN Raton, N. Mex.; Hayden. J. Roger. Dres- KTRN Wichita Falls, Texas; Kelley, Gaines. Gaguine, Washington, D. C.; Gaines. James W. ser-Ideco, Columbus, Ohio; Hayes. Arthur Hull, WFMY -TV Greensboro, N. C. WOAL San Antonio, Texas; CBS -RADIO New York; Hayes, Gordon, CBS - Gaither, Frank, New York; Hayes, Howard B., Kellner, Morris S., Katz Agency, Inc., New WSB Atlanta; Gallimore, J. A., WSNW Seneca, RADIO WOKO York; Kelly, Arthur W., WHAM Rochester. N. Y.; S. C.; Gallimore. J. A. WSNW Albany, N. Y.; Hayes, John S.. WTOP W (Mrs.), Seneca. ton, D. C.; Hayes, Susan, WOKO Albany, N. Kelly, Edward H., RCA New York; Kelly, Ewing S. C.: Galuska, Edward, Adler Electronics, Inc., C., KCRA -TV Sacramento, Calif.; Kelly, Robert. New Rochelle, N. Y.; Gamble, Head. Howard T., A. D. Ring & Associates, Wash- Joseph ington, D. C.; Head, Sydney W. APBE; Hedges. Harry B. Cohen Advertising Inc.. New York; Merced, Calif.; Ganzenhuber, John H., HugheyHggE. yy T Keiser, Philip L., Philip L. Keiser & Associates, Phillips. Inc.. Burbank, William S., NBC New York; Hedrick, Phil, WSJS Garman, William Winston -Salem, N. C.; Heurecke, Alice, Sesac New York; Kemp, Charles Gill -Perna, Inc., New E., WKBO gg Calif.; Grman Eldon, York; Kennedy, John, NBC Los Angeles; Ken - WKMF, Flint, Mich.; Garten. C. T., WSAZ Hunt- Inc., New York; Heller, C. B., WIMA Lima, Ohio Kennedy, ington, W. Va.; Gaston, Otis, WKZO Kalamazoo, Hembrooke, Emil F., Muzak Corp. New York J. Thompson Co., Chiicag Ken- Mich.; Henderson, W. C., KSLA-TV Shreveport, La. WilliaRaymond er Geiser. Reginald, Employers Reinsurance Hendrix. Cliff, KCSJ ney, T. C. KDKA Pittsburgh, Pa.; Keough, Em- Corp., Kansas City, Mo.: Geist. Henry J., Hughey Pueblo, Colo.; Hennessey mett, KSWO Lawton, Okla.; Kerman, Arthur, & Phillips, Inc., Stamford Philip J., Jr., Segal, Smith & Hennessey, Wash- Conn.; George. Carl E., ington, D. C. Govenor Television Attractions, Inc., ew York; WGAR Cleveland; George, Delores, KSLA -TV Kidd, N. W.. WAYB Waynesboro, VVa.; Kuchll, Shreveport, La. Hanzel, John R.. WHDL Olean, N. Y.; Herbst. Jeff. KGHL Billings, Mont.; Kiley. William F., Giaquinto, Joseph E.. ABC -TV New York; Gid- Edna A. (Miss), KCRG -TV Cedar Rapid, Iowa: WFBM Indianapolis; Kilian, James WAAM dens, Kenneth R.. WKRG -TV Mobile, Als. Gill, Herbuveaux, Jules, WNBQ Chicago; Herman. Baltimore. J Helen, Gill -Perna Inc., New York; Gillespie, A. M., WRAP Fort Worth, Texas; Hernreich, Henry, Screen Kilpatrick. Leroy E., WSAZ -TV Huntington, Gems, Inc., Chicago' Gihring, H. Fort W. Va.; King, L., WOHO Toledo, Ohio; King. E.. RCA. Camden. N. J.; Gilbert. Jack. KHOL- Joseph, KBTV Hessss, 5. LeRoy, S.olR. Paul TV, Holdrege, Neb.: Gilmore John C., Com- D. S., Evanston Ill.; Hickox, Sheldon B., NBC William C.. Jr., WVEC Norfolk, Va.; Kirksey, munity Club Awards, Norfolk, Va.; Cilreath, Hollywood, Calif.; Hiebert, A. G., KTVA Anchor- T. W. KWWL -TV Waterloo, Iowa; Klatt, John Howard, WVOP Vidalia, Ga.; Ginsburg. Charles, age, Alaska; Higgins, Leonard H., KTNT -TV F., S. R. D. S. Evanston, Ill.; Klaus, Dick, WERE Ampex Corp., Redwood City, Calif.; Gittleaon, Seattle- Tacoma; Hilberg, Henry, WEHT Evans- Cleveland; Klink Granville, WTOP -TV Wash- Norman A., WMUR -TV Manchester, N. H.; Glenn, ville, Ind.: Hill. E.. RCA Camden, N. J.; Hill, ington. D. C.: Knight, D. T., KODE. Joplin, Mo.; Locke E., WGKA Atlanta; Glycadgis, Bruce, Harry, WFRV-TV Green Bay, Wis.; Hillebrand, Knodel, J. W., Avery- Knodel, Inc.. Chicago; WJEF W. A. Toledo, Kobak, Edgar, WTWA Thomson, Ga.; Kocher Grand Rapids, Mich.; Godt, Gene, WCCO- WMIIE Ohio; Himmel, Martin, C. F., WXYZ TV Minneapolis; Goebel, A. R., A. T. & T. Co.. Dunnan Sr Jeffrey. New York. Detroit; Koehler, Frank E., WDBJ Chicago. Roanoke, Va.; Koelker, Tony, KMA Omaha; Hirsch, Oscar C., KFVS Cape Girardeau, Mo.; Koessler, Walter, WGBS-TV Miami; Kolar. Bar- Goetz, William E., KFSD San Diego, Calif.; Hirsch, Robert O., KFVS Cape Mo.; Goldenson. Leonard AB Girardeau, bara. Broadcasting Telecasting, Chicago; Kolata, H:, -PT. New York; Gold- Hix, Robert, KOA Denver; Hixenbaugh, George, Carl. WTTN Watertown, Wis.; Kaps, Daniel W.. man, Harold, National Telefilm Assoc., New York; WMT Cedar Rapids. Iowa; Goldman, Simon. Hobler, Herbert W., WAVZ New Haven, Conn.; Korenchen, George, WJTN Jamestown, N. Y.; TelePrompTer Corp., New York; Hochhauser, ;NUJ New Ulm, Minn.; Koster, H. William, Goodman. Harry S.. Harry S. Goodman Produc- Edward, Jr., Muzak Corp., New York; Hoffman, WEAN tions, New York Goodnow, Arthur C., Providence; Koteen, Bernard. Koteen & house Westing- Karl B., WGR Buffalo; Hoffman, Phil, KLZ Den- Burt. Washington, D. C.; Kozanowski, H., RCA Broadcasting Co., Inc., New York: Gore, ver; Hogan. Thomas P., WPFB Middletown, Ohio; Camden, N. J. Theodore, KAKE-TV Wichita; Gorman, Thomas Hohndorf. Paul, KPRC -TV Houston Texas; Hol- Y., WEE/ Boston; Gottlieb, Ralph, WKBR Man- bert Robert, WTVH Peoria. Dl.; Holbrook, R. A., Kramer, Worth, WJR Detroit; Kreider, Ken- chester, N. H.: Grace, F. Cecil, Visual Electronics WSB Atlanta; Holcomb, Douglas. WGEI Scranton, neth L., WGAL Lancaster, Pa.; Krueger Herbert Corp., New York: Grams, Harold, KSD St. Louis; Pa; Holcomb, Madge Megargee, WGBI Scranton, L., WTAG Worcester, Mass.; Kugel. Frederick A., Grant, Douglas B. WMT Cedar Rapids. Iowa; Pa. Television Magazine, New York; Kusack W. P., Grant. William. KOA Denver; Gray, George J., WBKB Chicago; Kusack. William. WBKB Chi- WLW Holder, James B., WINO Winchester. Va.; Holm, cago; Abe, WREC Cincinnati: Gray, Gordon, WOR -TV New William, WLPO LaSalle, RI.; Holtman, H. B., Kuykendall, Memphis, Tenn. York. WAVE Louisville; Grayson. Syd, KSYD Wichita Falls, Roos, William, WFBR Balti- Greely, Texas more; Hopkins, A. R., RCA Camden, N. J.; W. M.; KHOL -TV Holdrege, Nebr. Hornsby, Len, WVDA Boston; Horton, Keith W., Greenberg, Lewis S., Branham Co., Chicago WELM Elmira, N. Y.; Hough. Harold. WRAP Fort Greenmeyer. P., RCA. Camden, N. J.; Greenwood Worth, Texas; Lackey, F. Ernest, WHOP Hopkinsvillye Ky.; James R., WCAE Pittsburgh; Grenier, Hovel, Ben F. WKOW Madison, Hecht Theodore Wis.; Howard, Leo WEAU -T/, Eau Claire. Wis.; Stephen B.,WWDGY B., ABC -TV Center. Hollywood. Calif.; Gresham, Howard, Thomas L., WET Minneapolis; Laeser, Stokes, Jr.. WISH Indianapolis; Griffin, Charlotte, N. C.; Hub- bunski,,Phillip, TMJ -TV Milwaukee; LaFar e, E. E., John T. bard, Employers Reinsurance Corp., KTVX Tulsa; Griffin. Mike. L N. S. Telenews, Stanley, St. Paul- Minneapolis; New York; Lahey, Chicago; Griffith. E. T.. RCA. Camden. N. J.; STP James L., Dage Television Div. Thompson Prod- Griggs. Hucaby, Ralph L., WLAC -TV Nashville, Tenn.; Inc., Keith. KAKE -TV Wichita; Grimes. Wal- Hudson, W. E., WAVE -TV Louisville; Huelster, ucts, Michigan City, Ind.; Laing, Malcolm, ter, Allen Kander & Co., Washington, D. C.; Robert A.. WCCO-TV Minneapolis; ABC -TV New York; Lamb, M. J., WIMA-TV Grimm. David A., The Meeker Co.. Inc., New Hulick, Lima, Ohio; York; Griswold, Henry. Jr., WPTF Raleigh, N. C.; Hunt, Clyde Lambe, Robert M., WTAR Norfolk, Glenn G., KFEQ St. Joseph, Mo.; M., WTOP Washington. D. C.; Hunter. Charles, Va.; Lambert, Edward C., KOMU -TV Columbia, Gross, Arthur. Guild Films Co.. Inc., New York. Northwestern Univ., Grove, William C., KFBC Cheyenne; Evanston, Dl.; Huntress, Mo.: Land, Thomas S., WFIW Fairfield, M.; J. Robert, Gulick, Frank G., Jr., KBNS San Antonio, Texas; Hyams, Landis, Dewitt, Hamilton Stubblefield, Twining WGAL Lancaster, Pa.; Guenther, Wal- Jerry, Screen Gems, Inc., New York; Hyland, ter W., FCC, Washington, D. C.; Gunderson, Robert, KMOX St. Louis. & Assoc., Inc., Dallas; Lane, C. Howard, KOIN- Allan, Intermountain Broadcasting & Tv Corp., TV Portland, Ore.; Lane, Frank S., KRMG Tulsa; Salt Lake City: Gundy. Phil, Ampex Lanford, T. B., wood Corp.. Red- KRMD Shreveport. La.; Lang, City. Calif.; Gunn. Hartford. N., Jr., WGBH- Robert L., Hughey & Phillips, Inc., Chicago; FM Cambridge Mass.; Gureckis. Peter, V. John H. Mullaney Langlois, C. O., Jr., Lang -Worth, New York; Consulting Radio Engineers. Wash- Iglehart, Raymond W.. WPFB Middletown, Langlois, ington. D. C.; Guth. Raymond E.. WOC Daven- Ohio: Ing, George W.. ;ONO San Antonio, Texas; John D., Lang- Worth, New York. port, Iowa; Guy, Raymond F., NBC. New York; Ingram Alan, S. R. D. S., Evanston; Inman, Don Lansing. Gerry, ;LTV Tyler, Texas; Lansing, Guzev.qcz, Henry J.. Stainless, Inc., Pa. North Wales. E. KWWL -TV Waterloo, Iowa; Ioset, Don, WPIT Lucille, ;LTV Tyler, Texas; Lapkin, Nat, WTRI Pittsburgh, Pa. Albany, N. Y.; Larsen, Dale, KTVH Hutchinson, Page 94 April 1, 1957 BROADCASTING TELECASTING ALL VIDEO TRANSMISSION TE STANDARD in a suitcase iil1,a:

The Original Full Rock MULTI-FREOUENCY BURST and the Portable Unit AMPLITUDE as FREQUENCY. Check wide band coaxial ta- Produce the so bles, microwave links, indi- dse Test Signa vidual units and complete TV systems for frequency response chamneristirs without point to point checking or sweep generator.

WHITE WINDOW

LOW B HIGH FREQUENCY CHARACTERISTICS. Determine ringing, smears, steps, law frequency lilt, phase shift, mismatched terminations, etc. In TV signals Or systems.

STAIRSTEP SIGNAL madu. laced by crystal controlled 3.579 me for differential am- plitude and differential phase measurement. Checks ampli- lade linearity, differential amplitude linearity and dil- lerential phase of any unit or system. Model 1003 -C includes vari- able duty cycle stoirstep 110- 90 % average picture level).

Model 608 -A HILO CROSS Model 1003 -B FILTER for Signal analysis. Video Transmission Test Signal Generator

* Completely self contained * Portable * Multi -frequency burst * Stairstep * Modulated stairstep MODULATED STAIRSTEP fig nol Onu high pass filter. * White window * Composite sync * Regulated power supply. Checks differential amplitude

121/f slandard -rack mounting unit

Everyday these Test Signals generated by Telechrome equipment, are tronsmitled Const-to- Coast by NBC, (BS, AEC, the Bell System, Canadian Bell and leading independent TV stations throughout the U.S. and Canada. Hundreds of network al iiliated TV stations and telephone IV centers Thus check incoming video signals. MODULATED STAIRSTEP sig. The compact, inexpensive, portable Model 1003 -B is all that is required to generale signals nal thru low pass filter. Checks linearity. for 'mot and remote performance checking of your entire video, cable, or microwave facilities.

DELIVERY 30 DAYS Literature on She above and more thon 100 additional instruments for monochrome and color TV by TELECHROME ore available on request.

F Notion's leading Supplier of Color TV Equipment

1521.A OS ILLOSCOPE CHROME CAM - IODO-A VIDEO TRANSMISSION INCORPORATED Polaroid ERA- type for in- TEST SIGNAL RECEIVER for stontaneou 7 to 1 Catis precise differential phase and See Our Interesting Exhibit photo -recor ing from any S" gain measurements. Compan- ossil los, ope NARTB Show -Booth 10 ion ter ace with 1003.8.

BROADCASTING TELECASTING April 1, 1957 Page 95 Kans.; Larson, C. A., Meredith Radio & Tele- Leonard, Joe M., Jr., KGAF Gainesville, Texas. Equipment Co., Washingggton, D. C. ;yLoucks. vision, Des Moines; Larson, G. Bennett, Inter- Leslie, John, Ampex Corp., Redwood City, Young inPhilip mountain Broadcasting & TV Corp., Salt Lake Calif.; Levi, Win Broadcasting Telecasting, D. C.; Love, Edgar Detroit; Loyet, Paul City; Lasker, H. Peter, Crosley Broadcasting New York; Lewin, Richman, KTRE Lufkin, A., WHO Des Moines; Lucia, Ray, WHAM Ro- Corp., New York; Lasky, Philip KPIX Texas; Lewis, Robert, Television Magazine, New chester, N. Y.; Luddy, E. N., RCA, Camden, N. J.; Francisco; Lasko. Edwin J., WSJV-TVG.. SouthSa York; Lewis, William J., WCDA Albany, N. Y.; Lund, Harold C., KDKA-TV Pittsburgh; Lyford, Ind.; Laux, John J., WPIT Pitts- Linam, Henry E., KSLA Shreveport; Linens, E. B., NBC, New York; Lyke, Ervin F., WVET burgh. Pa.; Lawhon, J. D., WMAZ Macon, Ga.; Winston B., KSLA -TV Shreveport, La.; Lind, Rochester, N. Y.; Lynch, Charles, WKZO -TV Lawlor, Boyd, WWCA Gary, Ind.; Lawrence. A. H., RCA, Camden, N. J.; Lindberg, Carl L., Kalamazoo, Mich.. Richard, World Broadcasting System, Inc., New WPIK, WOKO Alexandria. Va./Albany, N. Y.; York; Lawrence, Val, KROD -TV El Paso, Texas; Lindberg, Mary V., WPDC, WOKO Alexandria, Layman. Carroll, Harrington, Righter & Parsons, Va. /Albany, N. Y.; Lindell Richard L., WTAR M Inc., Chicago; Layman, Mike WSFC Somerset, Norfolk, Va.; Linder, Bill, KWLM Willmar, Ky.; Layne, C. N., KID-TV Idaho Falls, Idaho. Minn.; Lindow, Lester W., Assn. of Maximum MacFarlandr F. R.. A. T. & T. Co., New York Leach, Harold H., Alford Mfg. Co., Boston; Service Telecasters, Inc., Washington, D. C.; Mackey, David R., Boston University, Boston Leake, James C., KTVX Tulsa; Leavitt, Mel. Link, Louis J., WSUN St. Petersburg, Fla.; Little, MacMillan, Lowell H., WHEC Rochester, N. Y. WDSU New Orleans, La.; LeBel, C. J. Audio De- Lee. KTUC Tucson; Livesay, Ray. WLBH Mat- Magee, Robert G., WHUM Reading, Pa.; Mal- vices, Inc., New York; Lebsock, Robert, KTWO- toon, Ill.; Livingston, Sa camey, A. L., RCA, Camden, N. J., Malone Ed- TV Casper, Wyo.; Lee, Carl E., WKZO -TV Kala- Ky.; Lloyd, C. G., , W S-TVc Suse,yra é, ward A. KIEM, Medford, Ore.; Maloney, Evan mazoo, Mich.; Lee, Terry H.. KOVR -TV Stockton, N. Y.; Locke, C. B., KFDM Beaumont, Texas; J., Collins Radio Co., Cedar Rapids, Iowa; Calif.; Leeman, Al, WKBH La Crosse. Wis.; Lei - Lockwood, Edward C., WGBS Miami. Malter, N. J., WBEN -TV Buffalo; Manning, bach, Jay, WLEC Sandusky, Ohio; Leitch, John Loeb, Howard M., KRIZ Phoenix; Loers, Lloyd Robert J., WELD Niagara Falls. N. Y.; Manrov, G., WCAU Philadelphia; Lemly, F. W., Phelps D., KGLO Mason City, Iowa; Lohnes, George M., William M., WAVY -TV Norfolk, Va.; Manship, Products New Lohnes & Culver, Washington, D. C.; Long, Douglas L., WBRZ Baton Rouge, La.; Mapham, Robert, WTTV mington,, Ind.; LeMoyne, Maury, Broadcasting Telecasting, Washington, Neville W., Canadian General Electric, Toronto, Joseph, Middletown- Portsmouth, Ohio; D. C.; Lorentz, Edward F., Commercial Radio Ont.; Marks, Leonard H., Cohn & Marks, Wash- ington, D. C.; Marsh, Bill, WREC Memphis, Tenn.; Marshall, Clifford B., Blackburn & Co Atlanta; Marshall, Glenn, Jr., WMBR -TV Jack- sonville, Fla. Martin, Jack, CBS -Radio. New York; Martin, Jerrold L., WKMH Dearborn, Mich.; Martin, Joe. WDSC Dillon, S. C.; Martin, Ray L., Collins Ra- dio Co., Cedar Rapids, Iowa; Martin, Stuart T., WCAX Burlington, Vt.; Marts, Carroll, MRS Chi- cago; Marx, Frank, ABC New York; Mason. Robert T., WMRN Marion, Ohio; Mathiot, J. E.. WGAL Lancaster Pa.; Matthews, Joseph B., Community Club Awards, Norfolk, Va.; Matthews, Jpseph R., A. C. Nielsen Co., Menlo Park, Calif.; Maudlin, Howard, KTNM Tucumcari, N. Mex.; McCabe, Aloysius B., Kirkland, Fleming, Green, ... look to CEO for Martin & Ellis, Washington, D. C. McGannon, Donald H., Westinghouse Broadcasting Co., Inc., New York; McCausland, Pete, TelePrompTer George, Top tools and techniques Phoenix; M ClymondsClClydeaC., Broad- casting Co., Miami Beach; MCollough, Clair, As Most Pros know, CECO is headquarters for WGAL Lancaster, Pa.; McConnell, C. Bruce, WHBU Anderson, Ind.; McConnell, James V., the world's finest cameros, recording and Venard, Rintoul & McConnell Inc., New York; McConnell, Robert B., WISH Indianapolis. editing equipment and photographic accessor- McDermott, Gerard B., KBUR Burlington, ies. But CECO is more than that. It maintains Iowa; McDermott, John, WJBC Bloomington, Ill.; McDermott, Mrs. G. B., KBUR Burlington, Iowa; the finest service department in the East McDougald, Worth, University of Georgia, - Athena, Ga.; McElroy, R. J., K Water- ALSO AN ENGINEERING AND DESIGN DE- loo, Iowa; McFadden, Thomas B., NBC New York; McGrath, William B., WHDH Boston; Mc- PARTMENT. CECO is always happy fo consult Guineas, William, WGN Chicago; McIntosh, Robert J., WWJ Detroit; McKay, R. M., Jr., with film makers -either beginners or Acad- WKRM Columbia. Tenn.; McKeamey, Miles C., Foster & Davies, Inc., Cleveland; McKenna, J. R., The improved PROFESSIONAL JR.* Tripod with re- emy Award Winners -about their technical Philco Corp., Philadelphia; McKenna, James A., movable head is the world standard of quality problems. May we help you? McKenna & Wilkinson, Washington, D. C.; Mc- among tripods. Features simplified camera attach Kenzie, Stan, KWED Segquin, Texas; McKinxie, ing method, double leg lock adjusting knobs, tele- Max., WVOP Vidalia, Ga.; McNaughten, N. K., RCA, Camden, N. J.; Meeker, Robert C., KCOH scoping pan handle, sockets for left, right and AURICON CINE -VOICE Houston, Texas; Meeker, Robert D. C., The reverse tilts. $150.00 Conversion Camera Meeker Co., New York. Megargee, Mary, WGBI Scranton, Pa.; Meier, *Reg. U.S. Pat. Off. Pat. No. 2318910 modified to accept 1200 Evans, WJAG Norfolk, Neb.; Mellon, William, ft. external magazines; in- WBT Charlotte N. C.; Melville, Clyde B., KTXL- torque motor TV San Angelo, Texas; Mendelsohn, Monroe, cludes for MGM -TV New York; Mendelson, Robert P., take up; also Veeder foot- WJNC Jacksonville, N. C.; Menke, Don, WFBM- TV Indianapolis; Mercer, Donald, NBC New age counter. $450,00 York; Merkle, Joseph, ABC -TV New York; Merla, Conversion only. Michael L., WBNY Buffalo; Merritt, Bill, Broad- casting Telecasting, Hollywood; Meyers, Carl J., WGN Chicago; Meyers, Howard B.. Venard, Rin- toul & McConnell Inc., New York; Michael, Jack, WREC Memphis, Tenn. Middleton, Warren, Broadcasting Telecasting, Chicago; Midlen, John H., Attorney, Jose K., Albany,lban , R. Y.; Milllaar, Georg WKMH Dearborn, Mich. Miller A., RCA, Camden, N. J.; Miller, C. E. KOMO Seattle; Miller. Clare I., WORK York, Pa. Miller, Harold E., WGAL Lancaster, Pa.; Miller John J., Community Club Awards, Norfolk, Va. Miller, Kenneth W., FCC, Washington, D. C. PROFESSIONAL FILM VIEWER is Miller, Neville, Miller & Schroeder, Washington D. C.; Miller, Roy, Katz Agency, Inc., Chicago portable, views film from left to Miller, Samuel, Attorney, Washington, D. C. right on large illuminated screen. Milsten, David, Sesac Inc., New York; Miner AKG D -25 MICROPHONE Bob, Ampex Corp.. Redwood City. Calif.; Minton Easy threading. $350.00 Robert W., WIBC Indianapolis; Mitchell, Frank is dynamic cardoid type. KIMA Yakima. Wash.; Moe, Anton J., WGBI Completely shock Scranton, Pa.; Monahan, Richard J., WAVZ New SALES Haven, Conn.; Moore, Dale G., KBMN Bozeman, mounted, weighs only 2 Full Mont.; Moore, F. S., WJR Detroit; Moore, James SERVICE RENTALS ounces. AKG Models for H., WSLS Roanoke. Va.; Moore, Louis J. F., The Line of Meeker Co., Inc., New York; Moore, Richard A., Studio Lighting every need. KTTV Los Angeles. Equipment. PRODUCTS: "BALANCED" TV HEAD MICRO- More, Herbert R., Klieg! Bros., New York; ADDITIONAL Moreland, Earl, WMCT Memphis, Tenn.; More- WAVE RELAY BEAM REFLECTOR HEAD ALL METAL land, William J., Conrac Inc., Glendora, Calif.; COLO RTRAN TRIPODS Silent & Sound Projectors Ace Clear Vision Moritz, K. C., Philco Corp., Philadelphia; Mo- GROVERLITE reney, J. M., WFAA Dallas; Moroney, Jim Jr., "5000" Senior Kit Splicers Electric Footage Timers Editing Tables WFAA Dallas; Morris, David H., KNUZ Houston, Split Apart Reels Tex.; Morris, George, RKO Teleradio Pictures. Prices subied . to change without notice Chicago; Morris, R. M.. ABC, New York; Morris. Truman A., WBEX Chillicothe, Ohio; Moseley, ZUCKER Thomas B., Continental Electronics Mfg. Co.. Dallas; Motley. Lyle C.. WBTM Danville, Va.; Motley, Ray, WMOH Hamilton, Ohio; Moudy. AIEAA E9UIPMEnT C If1C, Dale, KOWH Omaha: Muehlenbeck, James B.. WHLS Port Huron, Mich.; Mullaney, John H.. contains two Senior Lights, with con- John H. Mullaney Consulting Radio Engineers, Dept. B 315 West 43rd Street, New York 36, N. Y. Washington. D. C. verter. 2 chromed steel stands. Other Mullin. Earl, ABC, New York; Munkhof, Soren for every purpose. $265.00 H., WFRV -TV Green Bay. Wis.; Murdoch, D. Lennox, KSL -TV Salt Lake City; Murphy. Kie- ran T.. Crosley Broadcasting Corp.. Cincinnati; Page 96 April 1, 1957 BROADCASTING TELECASTING TARZIAN HAS DEVELOPED AND OFFERS EQUIPMENT TO MEET VARIED REQUIREMENTS OF ALL TV STATIONS

low ... and that goes for large and small stations - high power or low power -open circuit or closed circuit.

1'Q4;;; 4YKDi.i :YOaw :/YY.J 19rar..1 42:'

- eyf {. - Cpr7Y *C ° :Pd 4 r

1.r 1+! .ii- =I 116

MII®MIllid1111N11Er. $8,000 $9,000

SPECIFICATIONS $ 1 7,000 Electrical Characteristics I VISUAL AURAL Typical of the Tarzian product line is this 250 watt trans- Emission A5 F3 mitter. The visual portion of the transmitter is designed to

Frequency Range Channels 2-13 Channels 2.13 deliver a standard AM signal of 250 watts peak power, when a composite video signal is fed to the visual trans- Rated Power Output 250 Watts Peak 125 Watts

1 KW Peak 600 Watts` mitter input. With the aural portion, the equipment makes up a complete 250 watt television transmitter, the output RF Output Impedance 50/51.5 ohms 50/51.5 ohms of which -after diplexing -may be fed into a suitable RF Output Connection %" Flange %" Flange television antenna. Transmitter can be used -without mod - Carrier Frequency Stab. ±1 KC KC ±4 ification-as the driver for a 1 KW transmitter, and in

Input Impedance 75 ohms 600/150 ohms addition, the 1 KW transmitter can be used as a driver to go to higher power. Input Level 1 -2.5 volt p -p ±10±2dbm Sarkes Tarzian can supply you with a complete low POWER REQUIREMENTS: 220v AC Sing e Phase power Television Station for less than $45,000. Write for 3 WIRE grounded neutral our new 1957 catalogue of complete broadcast equip- ment. Or, better still, visit our plant; see the equipment in operation, and get complete details first -hand.

See Our Display Sarkes Tarzian, Inc. SPACE #12 NARTB CONVENTION BROADCAST EQUIPMENT DIVISION Conrad -Hilton April 7 -11 Bloomington, Indiana

BROADCASTING TELECASTING April 1, 1957 Page 97 Here's the only

Network

Color Studio

B/W Studio

Remote

Color Film

Applicable anywhere in TV system Meets highest performance standards 1. Crosstalk better than 55 db down. 6. Perfect input match to 75 ohm B/W Film line requires no high fre- 2. Ideally suited to studio, master ... or transmitter control. quency compensation ... flat to 7 mc. 3. Switch action makes all contacts 7. Module design permits 10 or 15 simultaneous within one milli- inputs and 2, 4 or 6 outputs second. per switch. Holds differential gain within 4. 8. 10 x 6 switch requires only 21" 0.1 db. of rack space ... Controls grouped 5. Limits differential phase to below for easy identification and oper- 0.1 degree. ation. Special Effects, Montage, etc.

Page 98 April 1, 1957 BROADCASTING TELECASTING proven TV switching system for all color and monochrome!

New Philco switch provides centralized- transientless- control of simultaneous color ... coded -color ... monochrome for studio control, master control or transmitter

Before you expand station facilities or update since switching can be accomplished before the present equipment ... get the facts on simultaneous signal has been color coded. switching from Philco. This new switch offers sig- Audio switching, sync insertion, tally- lights and nificant savings over other systems in requirements change from color to monochrome may be easily for video processing equipment ... handles TV interlocked with video switching. Low voltage DC color or monochrome -composite or non -composite Relays eliminate costly video cabling. This new -by remote control. switching system has been proven over thousands Only the new Philco switching system permits of hours of operation on RGB and composite use of a single color or two colors alone. The switching. Life tested for more than a million switch- scope of special program effects is greatly increased ing cycles without maintenance or failure.

SEE THIS SWITCH AND THE COMPLETE CINESCANNER SYSTEM DEMONSTRATED AT NARTB, CONRAD HILTON HOTEL, CHICAGO, APRIL 7 -11, BOOTH = 11

Studio C rol Master ntrol

PHILCO® CORPORATION

G O V E R N M E N T A N D I N D U S T R I A L D I V I S I O N Philadelphia 44, Pennsylvania In Canada - Philco Corporation of Canada Limited, Don Mills,

BROADCASTING TELECASTING April 1, 1957 Page 99 Murphy, John T.. WLW -TV Cincinnati; Murphy, O'Connell, Raymond T., NBC, New York; Patton, Billy. WJAR Providence. Thomas S., WCDA Albany, N. Y.; Murray. Dana. O'Connor, Timothy A., Allen Kander & Co., Paxton, E. J. Jr., WPSD -TV Paducah, Ky.; All- Canada Radio Facilities Ltd., Toronto, Ont.; Chicago; O'Danfel, Joseph E., WTVW Evansville, Payne, Mather M., WRGA Rome, Ga.; Peace, B. Murray, Paul T., The Meeker Co. Inc., New York; Ind.; O'Donnell, Frank J., RCA. New York; H. Jr., WFBC -TV Greenville, S. C.; Peffer, John Murray, W. R.. WKAZ Charleston, W. Va.; Mus - O'Donnell, William C., KXOK St. Louis; Odson, C., WTAR Norfolk, Va.; Pendleton, W. E., WMAZ selman, B. Bryan, WSAN Allentown, Pa.; Myers, Robert L., WMOH Hamilton, Ohio; O'Hara, J. M.. Macon, Ga.; Perkins, George M., WROW Albany, Robert L., WCIA Champaign, Ill.; Myers. W. F.. WMAN Mansfield, Ohio; O'Harrow, John W., N. Y.; Perna, John J. Jr., Gill -Perna Inc., New Sesac Inc., New York. WKZO Kalamazoo, Mich.; Oliphant, Paul. WLAC York; Persons, C. P. Jr., WKRG -TV Mobile, Ala.; Nashville, Tenn.; Olson, Kenneth, WDGY Min- N Persons, Charles B., WELY Ely, Minn.; Persons. -O neapolis; Oaken, Carl, WTTV Bloomington. Ind.; June A., WELY Ely, Minn.; Petersmeyer, C. Nelms, Fred, KXYZ Houston, Tex.; Nason, Osbon, John, Broadcasting Telecasting, Chi- Wrede. J. H. Whitney & Co., Tulsa; Peters, Richard E.. WGBI Scranton, Pa.; Neal, Harold cago; Outler, John M., WSB Atlanta. Francis J., WMRN Marion, Ohio; Peterson, E. Jr.. WXYZ Detroit; Weary, J. F., Lehigh Struc- P Richard, Keystone Broadcasting System Inc., tural Steel Co., New York; Needs, William R., -Q Chicago; Peterson, Edwin R., Keystone Broad- WGBS -TV Miami; Nelson, C. E., Utility Tower Pack. Richard M., Westinghouse Broadcasting casting System Inc.. Chicago; Peterson, Howard Mfg. & Fab., Oklahoma City; Nelson. Ivar, Co. Inc., New York; Page, Allen, KGWA Enid, O., KTVH Hutchinson, Kan.; Peterson, Roger, ICFYR -TV Bismarck, N. D.; Newby. Harold H.. Okla.; Page, Kenneth J., S. W. Caldwell Ltd., Jansky & Bailey Inc., Washington, D. C.; Peter- ICAKE-TV Wichita; Newton, I. T., RCA. Camden. Toronto, Ont.; Palridge, J. G., KROW Oakland, son, Thomas, CBS, New York; Petrik, Jack, N. J.; Nichols. Dean C., KOMW Omak, Wash.; Calif.; Pamphllon, L. Edward, USIA. Washing - KETV Omaha. Nimmons, Ralph, WTVJ Miami: Niven, Harold, tan, D. C.; Pardon, Arthur S., Foote. Cone & Petry. Edward, Edward Petry & Co. Inc., New Ohio State U., Columbus. Belding, New York; Parham, Carter M.. WDEF York; Phillips, Elaine (Miss), WDSU -TV New Nolte, Vernon A., WJBC Bloomington, Ill.; Chattanooga, Tenn.; Paris, Herman M., WWDC Orleans; Phillips, Hal. WTVH Peoria, Ill.; Piano, Nopper, C. G., WMAR -TV Baltimore; Norman, Washington, D. C.; Park, Warren S. Jr., WMUR- Vincent, The Meeker Co. Inc., New York; Pieper, Hugh R., The Norman Co., Davenport, Iowa; TV Manchester, N. H.; Parks, Sherwood R., John, WILY Pittsburgh; Pierce, Morie, WANT. North, John E., WDXI -TV Jackson, Tenn.; Nor- KVOE Emporia, Kan.; Parsons, James O. Jr., ITV) Ft. Wayne, Ind.; Pierce, Theodore, WEST throp, Johnston F., J. H. Whitney & Co., New Harrington, Righter & Parsons Inc., New York; Easton, Pa.; Pierce. W. F., S. R. D. S., New York; York; Nostrand, Lew Van, WMT Cedar Rapids, Partridge, David E., Westinghouse Broadcasting Plant, R. E., Phelps Dodge Copper Products Corp., Iowa; Nunan, Thomas R. Jr., WGAL, Lancaster, Co. Inc., New York; Patt, John F., WIR Detroit; New York; Pointed, R. L., ABC, New York; Pond, Pa.; Nybo, Ken, KBMY Billings, Mont. Patterson, Helen, WRCP -TV Chattanooga, Tenn.; C. C., Phìlco Corp.. Philadelphia; Pontius, Donald, The Meeker Co. Inc., San Francisco; Poor. John B., MBS, New York; Pope, L. F., WENY Elmira, N. Y.; Porsow, Wallace, WFRV -TV Green Bay, Wis.; Posner, Gene, WMIL Milwaukee; Potter, David, WNAE Warren, Pa. Potter, Hugh O., WOMI Owensboro. Ky.; Pow- ell, Edwin J., WOHO Toledo, Ohio; Pratt, D., RCA, Camden, N. J.; Pratt, Robert L.. KGGF Coffeyville, Kan.; Pratt, Roy W., WHO Des Moines; Press, Lillian, WBKY Lexington, Ky.; Press, O. Leonard, WHIST Lexington, Ky.; Presti, Biagio, Sarkes Tarsien Inc., Bloomington, Ind.; Preston, J. G., ABC, New York; Pricer, Robert, AMPEX AUTOMATIC BROADCASTING WCLT Newark, Ohio; Prior, Thomas C. J., WJAR Providence, R. I.; Provost, D. L., WEAL -TV Bal- timore; Pruden, Booker, John F. Beasley Con - struct'on Co., Muskogee, Okla.; Pryor. Emerson J., WDVA Danville, Va.; Putman. R. E., General AN EVOLUTION NOT A REVOLUTION Electric Co., Syracuse, N. Y.; Putnam, William L., WVEC Norfolk. Va.; Pyle, George A., WMBD Peoria, Dl. Quasi, Ward L., WGN Chicago; Quarton, Wil- liam B.. WMT Cedar Rapids, Iowa; Quentin, Charles, WHTN -TV Huntington, W. Va.; Quinlan, S. C., WBKB Chicago.

R It is a building block system that Raabe, R. W., WRVA Richmond; Rabell, Dor- othy, KSON -FM, San Diego, Calif.; Rabell, Fred, adapts automatic KSON San Diego, Calif.; Rambeau. William G., William G. Rambeau Co.. New York; Ramsey, Glenn, Sesac Inc., New York; Raney, Wilson, broadcasting gradually WREC Memphis. Tenn.; Rauer, Guy, WESL Scranton, Pa.; Rawls, Lucien, WSM -TV Nashville, Tenn.; Rawls, R. B., KPHO Phoenix; Read, A. to your existing equipment, Louis, WDSU New Orleans; Reams, Frazier. WTOL Toledo, Ohio; Redding, K. B., NEMS- programming and Clarke Inc., Silver Spring, Md.; Redditt, William M., KSLA -TV, Shreveport, La.; Reed, Elmo W., WJPG Green Bay, Wis.; Reed, Oscar. W. B. Jr., personnel. It repays its Jansky & Bailey Inc., Washington, D. C. Reeve, Lydia R., Foote, Cone & Belding, Los Angeles: Reeves, Jerome E., KDKA -TV Pitts- price in a hurry - burgh; Reid, Robert H., I. N. S. Telenews., New York; Reader, Robert S.. WRAW Reading, Pa.; buy -as- -earn Reilly, William F., RCA, New York; Reinsch, J. a you Leonard, WSB Atlanta; Reiss, Saul, I. N. S. Tele- news, New York; Renfrow, Kenneth, KCSJ way to evolve a Pueblo, Colo.; Reuschle, Robert M., WLAC -TV Nashville, Tenn.; Reynolds, Paul E., WDBJ Roa- noke, Va.; Reynolds, Robert O., KMPC Los more profitable Angeles; Rhea, Henry E., WFIL Philadelphia; Rich, W. Robert, A. A. P. Inc., New York; Rich, William H., WMGW New York; Richardson, station Laurence E., WTOP Washington, D. C.; Richardt. Roland W., WSAU -TV Wausau. Wis.; Richdale. James C. Jr., KOTV Tulsa; Richter, Edwin G. Jr.. operation. WEHT Evansville, Ind. Riddle, Lindsey G., WDSU New Orleans; Rif- kin. M. J., Ziv Television Program, New York: Righter, Volney. Harrington, Righter & Parsons, Inc., New York; Riggs, John S., WELM Elmira, N. Y.; Hines, William H., WCSH Portland. Me.; AMPEX Rantoul, Stephen R., Vernard Rintoul & McCon- CORPORATION nell Inc., New York; Riple, William A.., WITS! Albany, N. Y.; Risk, Ed, KSD St. Louts; Ritten- house. Paul, NBC, New York; Risk. Joseph, WMBR -TV Jacksonville, Fla.; Roberson, W. R. Jr., WITN Washington. D. C.; Robert, Wallace, CKSO Sudbury, Ont.: Robertson. B. G., KTHS Little Rock, Ark.; Robertson, Miller C., WTCN Minneapolis; Robinson, Stanley, WTNS Coshoc- ton, Ohio; Robison, Charles, WOOD Grand Rap- See ct úti acacia ids, Mich.; Robitaille, Glen A., CFPL London, Ont. Roe, J., RCA, Camden, N. J.; Rogers, James G., KFSD San Diego, Calif.; Rogers. Lawrence H., R TB L?tuateatieut WSAZ -TV Huntington, W. Va.; Rogers, Thomas at tle NA A., WCLT Newark, Ohio; Rogers, W. D. (Dub), KDUB -TV Lubbock, Tex.; Rohrer, Raymond E., Janaky & Bailey Inc., Washington, D. C.: ROhrS. Ampex Exhibit, Room 602 -A, Conrad Hilton Hotel Bob, KJAY Topeka, Kan.; Rollo, Reed T., Kirk- Or write Ampex, 934 Charter St., Redwood City, Calif. land, Fleming, Green, Martin & Ellis, Washing- ton, D. C.; Rosen, Leonard. Paul Venu Associ- ates, Baltimore; Roslow, Laurence, The Pulse Inc., New York; Roslow, Sydney, The Pulse Inc., New York; Ross, Chester M., Bonded TV Film Service, New York; Roth, Bob A., KONO San Antonio, Tex.; Roth, Jack, KONO San Antonio, Tex.; Roth, John H., Philco Corp., Philadelphia. Rothman, William V., WSYR Syracuse. N. Y.; Page 100 April 1, 1957 BROADCASTING TELECASTING TRUSCON help keep your DJ's on the air When the wind starts to whistle, there's one sure way to STEEL keep the air waves humming. Own a tower that won't let you down when the weather blows its top. Weather -tested Truscon Steel Towers provide the TOWERS dependability you need for day-in- day -out programing. This was proved by actual performance during east coast hurricanes, when not a single Truscon tower was reported damaged by the savage winds. Responsible for hundreds of successful installations the world over, our staff of highly skilled engineers can offer you unmatched experience in tower design and construction. They're equipped to produce exactly the tower you need- whether it be tall or small, guyed or self- supporting, STATION WFMJ -TV tapered or uniform -for AM, FM, TV or Microwave. Youngstown, Ohio For complete information on Truscon Steel Towers 1015 feet tall phone or write any Truscon district office. Or call us collect in Youngstown. Send coupon for literature.

TRUSCON STEEL DIVISION REPUBLIC STEEL CORPORATION 1074 Albert Street, Youngstown 1, Ohio TRUSCON Please send me latest catalog showing specifications and other TRUSCON STEEL DIVISION details of Trisco,, Steel Towers. REPUBLIC STEEL Name Title Company YOUNGSTOWN 1, OHIO Address A YOU O N NAME CAN BUILD City 7 . C -902_'

BROADCASTING TELECASTING April 1, 1957 Page 101 Rothschild, Walter J., KHQA -TV Quincy. Ill.; Sowell, F. C., WLAC Nashville, Tenn.; Sparks, u -v Rounsaville, Robert W., WQXI Atlanta; Rowell. Garnet G., WEXL Royal Oak, Mich.; Sparks, Russell, Spearman & Roberson, Washington. Gordon A., WEXL Royal Oak, Mich.; Spence, Udey, Don, WARD Ithaca, N. Y.; Umansky, D. C.; Rudloff, Everett, WJLK Asbury Park, Sylvia (Mrs.), Robert E. Sherwood Awards Fund Martin, KAKE -TV Wichita; Unger, Alvin E., Ziv N. J.; Ruegg, Fred, KNX Los Angeles; Rug - for the Republic, New York; Spencer, Lester G.. Television Programs Inc., Chicago; Unger, Irwin, heimer, Gunnar, CBS- Export; Runnerstrom, WKBV Richmond, Ind.; Spheeris, A. M.. WEMP Gill-Perna Inc., Chicago; Untermeyer, Henry, Robert O.. WMBD Peoria, DI.; Rush, Herman, Milwaukee; Spokes, Alfred E., WEAV Platts- KCBS San Francisco. Official Films Inc., New York; Russell, F. M., burgh: Spring. J. L., WIMA -TV Lima. Ohio; Sta- Vance, Fred L., KWTV Oklahoma City; Vance, NBC, Washington, D. C.; Russell, James D., ley, Max F., KIJV Huron, S. D.; Stanbery, John John W. Jr., WTOC -TV Savannah, Ga.; Vanda, KKTV Colorado Springs; Russell, Percy, Kirk- F., Collins Radio Co., Cedar Rapids, Iowa; Stand- Charles, WCAU -TV Philadelphia; Vandagrift, land. Fleming, Green, Martin & Ellis, Washing- ard, Charles E., The Meeker Co. Inc.. New York. Carl W., WOWO Ft. Wayne, Ind.; Varnum, W., ton, D. C.; Ruwitch, Lee, WTVJ Miami; Ryder, Stanfield, Ray M., WIST Charlotte, N. C.: Stark. RCA, Camden, N. J.; Velhmeyer, Fred D. Lohnes J. Maxim, WBRY Waterbury, Conn. Howard E., New York; Starnes, Rudy, KDUB -TV & Culver, Washington, D. C.; Venard, Lloyd Lubbock, Tex.; Stebbins, John D., The Bolling George, Venard, Rintoul & McConnell Inc., New s Co., Chicago; Stecher, Bentley A., WEBB Balti- York; Versalls, Leonard A., WLAV Grand Rap- more; Steel, David L, Sr., Page, Creutz, Steel & ids, Mich.; Vickers, Marjorie R., KPAC Port Saddler, Owen. KMTV Omaha; Segue, S. R., Waldschmitt Inc.. Washington, D. C.: Steinberg, Arthur, Tex.; Vieracker, Math, WBKB Chicago; WSRS Cleveland, Ohio; Salberg, Murray, CBS Charles, CBS, New York; Steinle, David Ii., Vincent, E. P., ABC, New York; Vondell, John Radio, New York; Salline, Eric H., CBS Radio KBUR Burlington, Iowa; Steinle, D. H. (Mrs.), H. Jr., WREB Holyoke, Masa.; Vordemark, Er- New York; Sambrook, A. B., RCA, New York KBUR Burlington, Iowa; Stephan, Milton J., nest, WMBR -TV Jacksonville, Fla.; Voss, Victor Sammons, Elizabeth, KSCJ Sioux City, Iowa Allen & Reynolds Adv., Omaha; Stern. Edgar B. H., WWCA Gary, Ind. Sanders. Ben B.. KICD Spencer, Iowa; Sanders Jr., WDSU New Orleans; Sternberg, George. The Ernest C., WOC Davenport, Iowa; Sanderson Pulse Inc., New York; Stevens, Elby, WEST J. V., WAPI Birmingham, Ala.; Sandler, Jack L. Caribou, Me.; Stevens, George, KOTV Tulsa; W -X -Y -Z CHCT-TV Alta.: WQAM Miami; Savage. Robert R., WMAZ Macon Stewart, Herbert S., Calgary, New York; Wagner, Ga.; Sawyer, Roger, KGLO Mason City, Iowa Stewart, Larry, WDWS, Champaign, Ill.; Stewart, Wade, Peter H., ABC, William, KOWH Omaha. George, KFI Los Angeles; Wagner, Jay, WLEC Saxon, Joe H., WTOK -TV Meridian, Miss. Sandusky, Ohio; Wagner, William D., WOC Dav- Schaaf, Harold, WRFD, Worthington, Ohio Stoll, Jack L., Jack L. Stoll & Assoc., Los An- enport, Iowa; Wagner, William J., KRON -TV Scharfeld, Arthur W., Scharfeld & Baron, Wash- geles; Stone, Charles M., WMBR -TV Jackson- San Francisco; Wagstaff. Walter E.. KGW -TV ington, D. C. ville, Fla.; Stone, Peggy, Harry S. Goodman Portland, Ore.; Walker, James P., KTUL Tulsa; Schenkkan, Robert F., U. of Tex., Austin, Tex.; Productions, New York; Stone, Robert L., WABC- Walker, Merrill H., WOAP Owosso, Mich.; Walk- Scheuer, John D. Jr.. WFIL Philadelphia; Schia- TV New York; Storz, Todd, KOWH. Omaha: er, Osborne, General Electric Co., Syracuse, vone, James, WWJ -TV Detroit; Schlafly, Hubert Stowman, Kenneth W., WFIL Philadelphia; N. Y.; Walker, William, WBEV Beaver Dam, J., TelePrompTer Corp., New York; Schmidt, Strack, Eugene W., WXLW Indianapolis; Straub, Wis.; Walker, William L., NARTB, Washington, Pel, WAAM Baltimore; Schmidt, Robert E.. N. L., WJAC Johnstown, Pa.; Strouse, Ben, D. C.: Wallace, Bruce, WTNS, Coshocton, Ohio; KAYS Hays, Kan.; Schmitt, Kenneth F., WIBA WWDC Washington, D. C.; Stuart, Harold C., Wallace, C. E., WINT, Ft. Wayne, Ind.; Wal- Madison, Wis.; Schoen, Arnold F. Jr., WPRO KVOO -TV Tulsa: Stubblefield, William T., Ham- lace, George. KTKT Tucson; Wallace, M. G., Providence, R. I.; Schroeder, Arthur H., Miller ilton, Stubblefield, Twining & Assoc. Inc.. Wash- AT &T Co., New York; Wallace, Tom Jr., KTKT & Schroeder, Washington, D. C.; Schroeder, ington, D. C.; Sueker, Kermit, WCCO Minneap- Tucson; Wallace, Wesley H., U. of North Caro- Frank C. Jr., WDZ Decatur, Ill.; Schroeder, Ray, olis; Sugg, P. A., WTVT Tampa, Fla.; Sullivan, lina, Chapel Hill, N. C.; Wallack, C.. RCA, Cam- KMTV Omaha; Schroeder, Willard, WOOD Grand Cornelius K.. NBC, New York; Sullivan, Donald den, N. J.; Ward, Carl, WCBS New York; Ward Rapids, Mich.; Schrott, Alvin D., WJAC -TV D.. KVTV Sioux City, Iowa; Sulzer, Elmer G., WFIU Bloomington, Ind.; Swanson, Leonard, G. Pearson, KTTS Springfield, Mo. Johnstown, Pa.; Schudt, William A. Jr., CBS - Warren, W. B., KOMO Radio, New York; Schultz, James, KQV Pitts- WWTV Cadillac, Mich.: Swartley, Wilmer C., Seattle; Watkins, F. A., Westinghouse Broadcasting Co. Inc., Boston. Jr., KWKH Shreveport, La.; Watkinson, Barry, burgh, Pa. KIMA Yakima, Wash.; Watson, Stewart, WKOW Schwieder, A. W., KID -TV Idaho Falls, Idaho; Sweeney, Kevin B., Radio Advertising Bureau Madison, Wis.; Watson, Tee V., J. Walter Thomp- Scofield, Charles L., KEYZ Williston, N. D.; Inc., New York; Swezey, Robert D.. WDSU New son Co., Chicago; Wayland, Charles V., Fisher, Searle, William A., KGLC Miami, Okla.; Sean, Orleans; Swift, G. Richard, The Bolling Co., New Wayland, Duvall & Southmayd, Washington, Charles, WMBR -TV Jacksonville, York; Swift, Pat, WGR -TV Buffalo; Swisher, Fla.; Seavey, KMTV, D. C.; Wayne, E. O., WJR Detroit; Wearn, Wilson Hollis M., Clear Channel Broadcasting Service, Arden, Omaha. C., WMRC Greenville, S. C.; Weathers, James, Washington, D. C.; Sebastian, Daryl, WWTV World Broadcasting System Inc., New York; Cadillac. Mich.; Secrist, Carroll R., KID -TV T Weatherby, J. Patrick, WBRZ Baton Rouge, La.; Idaho Falls, Idaho: Seebeck, Charles E., WTON Webber, Frank M., Gill -Perna Inc., New York; Staunton, Va.; See, Harold P., KRON -TV San Taft, Paul E., KGUL -TV Galveston, Tex.; Weber, L. E., ASCAP, New York; Weber, Ted, Francisco; Seidelman, Robert, Screen Gems Inc., Taishoff, Sol, Broadcasting Telecasting, Wash- WGN Chicago; Webster, William C., WOHO To- New York; Sellars, Emil A., WBTW (TV) Flor- ington, D. C.; Tait, W. F., Philco Corp., Philadel- ledo, Ohio; Wehrman, Harvey E., KLZ Denver; ence, S. C.: Sellers, Ed, Broadcasting Tele- phia; Talley, Hayward L., WSMI Litchfield, Ill.; Wehrmann, H. F., WTPS New Orleans; Weis, casting, Washington, D. C.; Sepaugh, L. M., Talley, Hayward (Mrs.), WSMI Litchfield, Dl.; Pierre, Ely Television Programs Inc., New York. WSLI Jackson, Miss.; Severson, E. C., WKOW Talley, Ruth C., WLAC -TV Nashville, Tenn.; Welch, Vincent B., Welch, Mott & Morgan, Madison, Wis. Talmage, F. E., RCA, Camden, N. J.: Tannen, Washington, D. C.; Welcome, Ed, WTVW Evans- Seward, James, CBS. New York; Seydel, Victor, Ernest, WILY Pittsburgh; Tanner, Harold I., ville, Ind.; Weldon, William H., Blair -TV, New Anderson & Cairns Adv., New York; Shaffer, WLDM Detroit; Tansey, John B., WRVA Rich- York; Weller, Donald WISN -TV Milwaukee: Max, WDAN Danville. Ill.; Shaffer, Russel, KBOL mond; Tarlow, Sherwood J., WEIL Medford, Wells. Ray, KYMA Magnolia, Ark.; Wentworth. Boulder, Colo.; Shafto, G. Richard, WIS -TV Co- Mass.; Taylor, A. Robert, Standard Electronics J., RCA, Camden, N. J.; West, Charles A., lumbia, S. C.; Shaheen, Richard A., Allen Kander Corp.. Newark, N. J.; Taylor. E. Crawford, KTFY WTVH Peoria, Ill.; Weston, Edward, WCPO Cin- & Co., Chicago; Shapiro, Mike, KTVX Tulsa; Brownfield, Tex.; Taylor, F. Chase, WVET cinnati; Whatley, James W., WRFS Alexander Sharpe, Virgil, KOWH Omaha; Shaw, Donald S. Rochester, N. Y.; Taylor, J. Glenn, WOR New City, Ala.; Wheeler, Edwin K., WWJ Detroit: Jr., ABC -TV. New York; Shaw, William D., York; Taylor. J. P., RCA, Camden, N. J.; Taylor, Wheeler, Edward A., WEAW Evanston, Ill.; KSFO San Francisco; Shawn, Fred P., WSUN Sherril W., Radio Advertising Bureau Inc., New Wheeler, Mel. WEAR -TV Pensacola, Fla.; Whitak- St. Petersburg, Fla.; Shay, John A., WTVJ Mi- York; Taylor, W. J., Southern Calif. Broadcasters er, Stanley, Blackburn & Co., Atlanta. Assn., Hollywood, Calif. ami; Sheetz, Richard A.. WGAL Lancaster, Pa. White, Henry S., Screen Gems Inc., New York; Sheftall, Parry, WJZM Clarksville, Tenn.; Shel- Teich, W. J.. KOEL Oelwein, Iowa: Telford, White, Thomas, WKZO Kalamazoo, Mich. Whit- ton, Aaron, WSM -TV Nashville, Tenn.; Shepherd, Donald H., KIEM Eureka, Calif.; Terry, Hugh lock, E. S., WRNL Richmond, Va.; Whitney, Charles, WPIT Pittsburgh, Pa.; Sheridan, Edward, B., KLZ Denver; Teter, Robert H., Westinghouse George, KFMB San Diego, Calif.; Wlig, Gunnar WAVY Norfolk, Va.; Sherman, Gordon, WMAY Broadcasting Co. Inc., New York; Tharpe, James O., KQV Pittsburgh, Pa.; Wilner, John T., WEAL Springfield, Ill.; Sherman, John M., WCCO -TV B., Visual Electronics Corp., New York; Thiriot, Baltimore; Wilkinson, Vernon L., McKenna & Minneapolis; Shipley, W. H., KDUB -TV Lubbock, Richard V., KSL -TV Salt Lake City; Thomas, Wilkinson, Washington, D. C.; William, Charles Tex.; Shirk. Kenneth C., WIND Chicago; Shivery, Eugene S., KETV Omaha; Thomas, James S., E., WAUX Waukesha, Wis.; Williams, Gene. Dick, WTVW Evansville, Ind.; Shona, Victor A., WDXI -TV Jackson, Tenn.; Thomas, Max W., KWBB Wichita. Kan.; Williams, R. P., WWJ WHAS Louisville; Shomo. E. H., WBBM Chicago; WKNX Saginaw -Bay City, Mich.; Thomas, Morris Detroit; Williams, Ray J., KESJ Pueblo, Colo.; Shuebruk, Peter, Fly. Shuebruk, Blume & Ga- W., KWTV Oklahoma City; Thomas, Robert E., Williams, Wayne, WLOL Minneapolis; William- guine, Washington, D. C.; Shupert, George T., WJAG Norfolk, Neb.; Thomas, Robert R. Jr., son, W. P. Jr., WKBN Youngstown, Ohio; Wil- ABC Film Syndication, New York. WOAY Oak Hill, W. Va.; Thompson, Doyle D., liamson, W. P. III, WKBN Youngstown, Ohio; Shurtleff, Dave, WJAR -TV Providence, R. I.; WFMY -TV Greensboro, N. C.; Thompson, Lois, Wilson, George, WWTV Cadillac, Mich.; Wilson, Sigmon, Loyd The Meeker Co. Inc., Chicago; Thompson, Reo, C., KMPC Los Angeles; Sill, Je- All -Canada Radio Facilities Ltd., Toronto, Ont.; Hal, WITN Washington, N. C.; Wilson, Robert rome, WFPG Atlantic City, N. J.; Merman. J., WHLD Niagara Falls, N. Y. Michael M., TPA, New York; Silverman, Mort, Thorns, Edward G., WKJG Ft. Wayne, Ind. WMRY New Orleans; Simon, Arthur. Radio -Tv Thornburgh, Donald W., WCAU Philadelphia; Windsor, Walter M., KCMC -TV Texarkana, Daily, New York; Simonton, Richard C., Muzak Thorne, Barrie, British Broadcasting Corp.. New Tex.; Wirth, Don, WFRV -TV Green Bay. Wis.; Corp., New York: Sinclair, J. S., WJAR -TV Prov- York; Thorpe, John, AT &T Co., New York; Tier- Wismer, John F., Stevens -Wismer Broadcasting idence, R. I.; Sinnett, Robert J., WHBF Rock ney, James, WCAX Burlington, Vt.; Tighe, James Co., Port Huron, Mich.; Wittenberg, Bud. Muzak Island, Ill.; Skinner, Paul F., WHBL Sheboygan. S.. WFHR Wisconsin Rapids, Wis.; Timlin, J. F., Corp., New York; Wittenberg, Lionel, WISN -TV Wis.; Sklom, George M., W. F. Kean Consulting Branham Co., New York; Tincher, Robert R.. Milwaukee; Wooddell, Ken, WLBH Mattoon, Dl.; Engineers. Riverside, Ill.; Slane, Henry P., WTVH WHTN -TV Huntington, W. Va.; Tindal, Alan C.. Peoria, Ill.; Slavfck, H. W., WMC Memphis, WSPR Springfield, Mass.; Tipton, Jack, KLZ -TV Woodill, W. J., CKSO Sudbury, Ont.; Wooten, Tenn.; Sloan, Sam W., WOHO Toledo, Ohio; Denver; Tisdale, James M., WITCH Chester, Pa.; Hollis, WREC -TV Memphis, Tenn.; Wooten, Hoyt Slusser, Jess, KOA Denver; Small, Franklyn H., Tjaden, Montez, KWTV Oklahoma City; Tobin, B., WREC Memphis, Tenn.; Wodlinger, Mark, WFBM Indianapolis; Smullin, William B., KIEM Joreph H., WENT Gloversville, N. Y.; Tooke, WOC Davenport, Iowa; Wolfe, Ben, WAAM Bal- Eureka, Calif.; Smullin, William B. (Mrs.), KIEM Rolland V.. KYW -TV Cleveland; Torgerson, Stan, timore; Wolfe, Howard H., WKNX Saginaw - Eureka, Calif. WMC Memphis, Tenn.; Tornberg, Edwin, Allen Kander & Co., New York. Bay City, Mich.; Wollenden, Robert C., WMEV Smith, Al, KTIV Sioux City, Iowa; Smith, Marion, Va.; Wolfson, Louis, WTVJ Miami; Wolf- Alois, WHLD Niagara Falls, N. Y.; Smith, Calvin Torry, William H., KGNC Amarillo, Tex.; Tostlebe, Ted son, Mitchell, WTVJ Miami; Woodland, Cecil, J., KFAC Los Angeles; Smith, Carleton D., WRC O., KWWL -TV Waterloo, Iowa; WEJL Scranton, Pa. Washington, D. C.; Smith, Charles H., J. H. Town, George R., TASO Washington, D. C.; Whitney & Co., New York; Smith, H. Needham, Towner, Orrin, WHAS Louisville; Townsend, Woods, W. W., WHO Des Moines; Woog, D. H., WTRF -TV Wheeling, W. Va.; Smith, Harvey C., George R., WVEC Norfolk, Va.; Tracy, E. C., RCA, Camden, N. J.; Worley, David R.. KTNM WDEL Wilmington, Del.; Smith, Hugh M., WCOV RCA, Camden, N. J.; Trainer, M. A., RCA, Cam- Tucumcari, N. M.; Wright. Jay W., KSL Salt Montgomery, Ala.; Smith, J. Porter, WGRC den, N. J.; Traylor, Ferris E, WTVW Evansville, Lake City; Wright. Robert F., WTOK-TV Merid- Louisville; Smith. Jim, WEAR -TV Pensacola, Ind.: Tredwell, Kenneth I. Jr., WBTV Charlotte, ian, Miss.; Wurz, Wally, WTVH Peoria, Dl.; Fla.; Smith, Lydell Jon, KIJV Huron, S. D.; N. C.; Trevarthen, W. H., ABC, New York; Treyz, Wyatt, Judd, KMMO Marshall, Mo.; Wyatt, Wil- Smith, Roy A., WLAC -TV Nashville, Tenn.; Oliver, ABC -TV, New York; Troeglen, Karl, liam R., A. C. Nielsen Co., Chicago. Smith, William M., KENT Yankton, S. D.; Smith - KCMO Kansas City, Mo.; Troman, Robert A., Yarbrough, J. E.. WDBO Orlando, Fla.; Yates, gall, Charles, WRGA Rome, Ga.; Snellgrove, Blaw -Knox Co., Pittsburgh, Pa.; Trouant, V. E., Richard G., Hollywood Television Service Inc., J. T. Jr., WMAZ Macon, Ga.; Snider, Robert E., RCA. Camden, N. J.; Tucker, Art, KSVC Rich- New York; Yoder, Lloyd E., WRCV Philadelphia, KTVX Tulsa; Snyder, Reed E., WHO Des Moines; field. Utah; Tuhy, Stephen Jr., attorney, Wash- Pa.; Young, J. E., RCA, Camden, N. J.; Younts, Snell, John B., WISN Milwaukee. ington, D. C.; Turell, Saul J., Sterling Television, J. S., WEER. Southern Pines, N. C. Sonnenfeld, Nathan J., Century Lighting Inc., New York; Turner, George S., FCC. Washington, Zellmer, Lester W., WSJV -TV South Bend- New York; Southmayd, John p., Fisher, Way- D. C.; Twining, W. R., Hamilton, Stubblefield, Elkhart. Ind.; Zillger, William H., Standard land, Duvall & Southmayd, Washington, D. C.: Twining & Assoc. Inc., San Francisco. Electronics Corp., Newark. N. J. Page 102 April 1, 1957 BROADCASTING TELECASTINQ BELL & HOWELL VIDICON PROJECTORS Versatile Programming ... Low Initial Cost

As an integral part of Vidicon film chains, this new 16mm Bell & Howell projector provides many unique advan- tages. For Originally produced to meet example, you get complete manual control, plus connection for remote control. At the push of a rigid JAN (Joint Army -Navy) button, you can change from picture and sound on one specifications, this Bell & projector to the same set -up on the other. Howell projector is noted for This Bell & Howell projector also conforms to pro- its ruggedness, trouble -free posed new ASA standards for placement of magnetic performance, simplicity and sound. All in all, the full potential of versatile program- ease of servicing. It includes ming is in direct proportion to the creativeness of your the following special features: production people. Optical and magnetic sound Milk to your Systems Supplier soon. His quotation reproduction Fixed -axis will be a pleasant surprise. Or write for specifications on framing Easy threading Design 614 CVBM projector. Bell & Howell, 7139 Built -in loop setter For- McCormick Road, Chicago 45, Ill. ward and reverse Operating hour meter Single -phase FINER PRODUCTS THROUGH IMAGINATION operation 600 -ohm balanced line output. Bell & Howell

BROADCASTING TELECASTING April 1, 1957 Page 103 PREVIEWING THE EXHIBITS IN CHICAGO

TWO floors and the lower lobby of the Conrad Hilton Hotel, Chi- and General Electric Co. A complete color studio will be operated cago, will house several score exhibits of heavy equipment, light by RCA. gear, tv film and other industry services as the annual industry Translators, prompters, towers, relay equipment operating at show opens at noon Sunday, April 7. 7000 me and recently developed models of television apparatus will Many new types of equipment will be shown by exhibitors. The be shown. entire display is managed by George Gayou, of St. Louis, who The heavy equipment will be shown in the lower lobby of the handled the event last year. Conrad Hilton. Light equipment, program services and entertain- Both radio and tv transmitters and associated devices are included ment suites will have their exhibits of the fifth and sixth sample in the individual exhibits, described on these pages. Among typical floors. items of interest are new 50 kw transmitters being shown by RCA Following are summaries of individual exhibits:

Equipment Manufacturers New models of telephone booths and two recording and playback will be shown, along types of Bell system answering services - with interchangability of tape between ma- ADLER ELECTRONICS INC. Amy and Amanda -will be on exhibit. Amy chines. A schedule of demonstration periods Space 19 is for recording only, Amanda both an- will be announced at the convention. ADLER ELECTRONICS Inc., affiliated swers and records. The Conrad Hilton demonstration by with Adler Communications Labs., will dis- Bell representatives will be F. A. Cowan, Ampex, which last year stole the conven- play the Adler UST-10 tv translator- trans- V. R. Hatch, F. R. MacFarland, John tion with its dramatic unveiling of tv tape M. C. W. A. mitter, a new type of television transmitter. Thorpe, G. Wallace, Floyd, recording, will include a new simplified con- McCaffrey, F. A. Robinson UST-10 makes it possible for tv stations to R. Goebel, E. trol system for automatic operation and a and H. A. Carlson. fill in shadowed or fringe areas caused by Jr. one -hour loop delay recorder for daylight terrain anomalies, or the distance between time use. Professional audio recorders (Nos. AMPEX CORP. transmitter and audience areas. It has FCC 350, 601, 620) will be demonstrated. Repre- type approval (TR -50). A companion piece, Suite 602A sentatives will be Phillip Gundy, vice presi- a four stacked unitized antenna, the Adler A WORKING demonstration of video tape dent and manager of the audio division; USTA-16, also will be on display. recorders in network operation will be staged Robert Miner, sales, and Charles Ginsberg, Adler representatives attending will in- at the Chicago Daily News Bldg. in con - who will read a paper on video tape record- clude Ben Adler, president, Adler Electron- unction with the ABC -TV network. Actual ing at the Engineering Conference. ics; Edward Galuska, sales engineer; Martin Silver, representative; Wilson Leeper, repre- sentative; Robert J. Myers, representative; HIGHSPOTS ON EXHIBITORS' ROW James P. Quinn, representative.

ALFORD MFG. CO. Space 7 DIRECTIONAL and omni -directional tv broadcast transmitters are among the Alford apparatus to be on display for NARTB delegates. Other items include diplexing filters and bridges, and coaxial transmission line switches and components. Harold H. Leach will be the company representative.

AMERICAN ELECTRONICS INC. Suite 551A TAPE recorders for the trade will be on display. Attending will be Jack Amsterdam, advertising manager.

AMERICAN MICROWAVE CORP. Space 35 Gates Radio's auto -station production Adler's television translator transmitter. AMERICAN MICROWAVE will put on unit. Page 108 Page 104 display 7,000 me and 13,000 me micro- wave relay equipment, featuring three new units. American also will show a 50 watt me superpower amplifier. The firm will be represented in Chicago by F. W. Bailey and sales and engineering personnel.

AMERICAN TELEPHONE & TELEGRAPH Space 27 FEATURED at the American Telephone & Telegraph exhibit this year will be tele- photograph and facsimile, TWX and tele- phone. The tv network routes, both for black and white and color, will be outlined General Radio's tv transmitter monitor. Perkin -Elmer's on a single map to show strides in new Auto -Zoom lens. nation- Page 110 wide coverage. Page 112

Page 104 April 1, 1957 BROADCASTING TELECASTING Richard Leitner, Production & Dist. Mgr. of Abbott Laboratories, Oak Ridge, Tennessee, says:

"In a few brief hours this atomic drug will be useless!"

"In a hospital 700 miles from Abbott Laboratories' Oak "Our radioisotope business exists because of Air Express. Ridge plant, radioisotope experts have scheduled use of a With its swift, regular flights on all scheduled airlines, its radioactive drug ... a drug whose radioactivity lasts only radio -controlled trucks, its national teletype network - no a limited time. A drug prepared by electronic bombardment other service can match it. in the huge atomic pile at Oak Ridge near Knoxville, Tenn. "Yet we save money by specifying Ai; Express. For in- "If this radioisotope doesn't arrive on time, it will be use- stance, a 23 -pound shipment from Knoxville to Chicago less for this patient. We've relied on Air Express for literally costs $5.36. That's $1.39 less than any other complete air tens of thousands such shipments! service."

A%/' Express 30 YEARS OF GETTING THERE FIRST via U.S. Scheduled Airlines CALL AIR EXPRESS ... division of RAILWAY EXPRESS AGE/VCY

BROADCASTING TELECASTING April I, 1957 Page 105 ANDREW CORP. Space 22 ANDREW Corp. will show a new automatic and remotely controlled coaxial switch, Type 6710. It provides for fast switching of 3;43" transmission line at frequencies VISIT US IN coaxial up to 1000 mc, and can be used in high - power communications systems, as well as vhf and uhf stations. ROOMS 542 -544A Use of the motor- operated switches elim- inate manual changes of coaxial transmis- sion line connections. In the event of main equipment failure, the spare equipment can be switched with little or no off -the -air time. NARTB SHOW Andrew also will display a 3/18 coaxial line with a new type insulator support and new pressurized copper-clad steel wave - APRIL 7 -11, 1957 guide. CONRAD -HILTON BEASLEY CONSTRUCTION CO. BOOKER V. PRUDEN, vice president of CHICAGO the John F. Beasley Construction Co., will represent the company at the convention.

BROWNING LABORATORIES Suite 609 LATEST simplex and multiplex fm trans- mitting and receiving equipment will be NEMS CLARKE, INC. demonstrated. Gardiner G. Greene, presi- dent, and Mrs. Greene will be in charge SILVER SPRING, MARYLAND of the exhibit.

I 1 P R E C I S I O N E L E C T R O N I C S S N C E 9 0 9 CATERPILLAR TRACTOR CO. Space 16 CATERPILLAR Tractor Co. will exhibit standby power units and associated equip- ment. Two diesel electric sets (D 337 and 315) will be shown. The D 337 will be in cutaway form to give full vision of the inter- nal workings of the engine and the new, spe- cially designed generator. It produces 150 kw continuous power at 1800 rpm and was designed for efficient utilization of restricted space. The 315 diesel electric unit is equipped with automatic stop -start system, assuring that the set will be brought into operation the instant outside power fails or falls below required voltage. Representatives for the company will in- clude R. V. Bradley, W. N. Foster, Frank Boyle, K. Grimes, J. H. Ashton and C. E. CALL Skillman. CENTURY LIGHTING INC. Space 24 PROVIDING a variable luminous area of diffused color, the Color Value Wall, made FOTO by Century Lighting Inc., of New York, -VIDEO will highlight that firm's exhibit. for anything in studio TV telecasting or test equipment- In connection with color tv studio light- ing, Rollo from a test slide to a vidicon film multiplexer. You get ex- Gillespie Williams, manager of the color lighting department, will present a Ask for free cata- perienced know -how and FAST SERVICE. paper entitled "Control of Color Appear- log: FOTO -VIDEO Laboratories Inc., 25 Amity St., Little ances in Tv Studio Lighting." The paper Falls, N. J. LI. 4.2557. will review the layout and types of lighting equipment for tv color studios; dimmer Reps in U.S.: Ask Radio Supply, Birmingham, Ala. control systems; the effect of controlled dif- Peninsula Associates, Redwood City, Calif. ferences in spectral quality of light; specific Export Agents: CBS International Div., 485 Madison Ave., New York City, N. Y. applications of color lighting in television At NARTB -Visit Foto.Video in Main Exhibit Hall studios, and a new type of high intensity luminous color background. Many other types of theatrical and tele-

Page 106 April 1, 1957 BROADCASTING TELECASTING Another way SRDS helps sell time

your Service -Ad gives you "a last chance point" from which your prospect can get the final briefing on your story as he nears the deadline of his decision - whether that decision is to put you on the preliminary list or keep you on the final list. With your Service -Ad in Standard Xtate .& Data

selling, by helping people buy!

SRzS Standard Rate and Data Service, Inc. 1740 Ridge Avenue, Evanston, Ill. Sales Offices: New York Evanston Los Angeles

BROADCASTING TELECASTING April 1, 1957 Page 107 vision lighting equipment will be displayed CONRAC INC. towers; Dan Byrd, advertising manager; Ken at the convention by Century officials. Some Suite 657 Brust, Los Angeles branch manager, and 17 sales representatives for national and George Iles, sales engineer. Caricaturist will international equipment distributors will be A NEW color tv monitor (CH21B) Lenn Redman, former Walt Disney anima- on hand to assist in explaining and planning be presented in the Conrac exhibit. Two tor, will be in the Dresser -Ideco suites to tv studio lighting, wiring and control sys- new 14 -inch monitors (CK14, CKI5) will sketch caricatures of convention visitors. tems. Distributors whose equipment will be be on display as well as the AV -12B off - included are DuMont, General Electric, the -air tuner. Conrac executives at the ELGIN METALFORMERS CORP. Graybar, RCA, RCA International, Rocke exhibit will be W. J. Moreland, president; Space 9 International, Thompson Products (Dage), J. Grayson Jones, vice president -chief en- gineer; Kenneth Williams, engineer; Russell NEW items for studio and equipment use, Visual Electronics, General Precision Lab- emphasizing a line of pi- section units "meet- oratories, and certified electrical distributors. M. Alston, plant superintendent, and Parker Wickham. ing requirements of human and environ- Century Lighting representatives slated to mental engineering" will be shown. The attend the convention are Louis Erhardt, DAGE TV DIV. OF THOMPSON PRODUCTS EMCOR enclosure system is described as James J. Fedigan, George Gill, Earl Koehler, Space 5 adapted to installation of equipment in Edward F. Kook, Paul Kyack, Bill Merrill, areas not normally accessible to standard THE Pro (320) and Junior Pro (103) black - Stanley McCandless, Dale Rhodes, Gordon equipment. Audio and video monitoring- and feature the live and Stofer, N. Sonny Sonnenfeld, and Fred M. -white cameras film type consoles will be demonstrated. Record- demonstrations booth. -cost Wolff. in the Dage Low ing and rack style cabinets will be shown. upkeep is claimed for the equipment. Per- Attending will be Jack Sullivan, salesman; COLLINS RADIO CO. sonnel include James L. Lahey, manager H. C. Golz, chief engineer; James G. Wells, Space 36 of Dage Tv Div.; Joe W. Minsky, chief en- sales vice president, and S. K. Frankel, COLLINS Radio Co. will display representa- gineer; Gene Crow, assistant chief engineer; president. tive major units of its broadcast line. Fea- James Campbell, industrial equipment en- tured will be the 212E dual -channel audio gineer; Neff Cox Jr., director of professional FOTO -VIDEO LABORATORIES console and the 81M Phasor. Also included: equipment; Robert E. Green, director of Space 31 the 21E /M 5/10 kw am transmitter; 20V- educational tv, and John Howland, sales 2 kw am transmitter; 212F single channel manager. HIGHLIGHT of the convention display by audio console; 212Y one -channel remote Foto -Video Laboratories Inc., Little Falls, amplifier; 212U two -channel remote am- DRESSER -IDECO CO. N. J., will be a demonstration of high plifier; Collins /Rust remote control system, Suites 604, 605, 607 quality transmission through a mile of and the new TV -STL microwave relay SCALE MODEL television towers of all video cable. system. sizes and load carrying capacities will be The exhibit will include four lines of Collins representatives: John Haerle, displayed by Dresser -Ideco. A special sec- products: picture -improving video units, Harold Olson, Gene Randolph, Bob Han- tion of the exhibit will illustrate multi- minimum -maintenance sync equipment, test cock, Chuck Lowder, Carl Rollert, Evan antenna candelabra platform top towers. instruments using new measurement con- Maloney, John Stanbery, Bill Valentine, Jim Representing Dresser -Ideco at the meeting cepts and tv light boxes for monochrome Young, Bob Sidwell, Forrest Wallace and will be Joe Hogan, general sales manager; and color. George Wetmore. Roger Hayden, product sales manager for Expected to attend the meeting are the following Foto -Video officials: Albert Ba- racket, president and chief engineer; A. R. You Need in Fiore, vice president; C. E. Underwood, One Call for dl Elmer Sperry, Bert Findlay, all in sales; Hans Nord, engineering; and southern rep- resentatives of Ack Radio Supply, far west- LIGHTING EQUIPMENT ern reps of Peninsula Assoc., and export LIGHTING reps of CBS International division of CBS Complete M. R. Incan- Inc. descent Equipment, M.R. RENTALS High Intensity Arc GATES RADIO CO. Equipment, Dimmer Equipment 250 W - Suite 561 10,000 W, Diffusion, ANYTIME - ANYWHERE! GATES Radio Co. will show automatic ra- Scoops. Reflectors, Bull - boards, dio programming by the auto-station, which Cable. For quick service, expert advice and one low price will "speak for itself." It will explain the for PORTABLE equipment, installation and removal, call on mechanics incorporated in the unit and POWER one of the nation's largest suppliers of temporary will show how to cope with difficult pro- EQUIPMENT lighting facilities -Jack Frost. His lighting equipment duction problems. The auto-station is two AC and DC Generators inventory is unexcelled. Below are just a few of the separate units-one the production unit, the 15 Amps to 1500 Amps (Truck or Caster - many items available for quick delivery whenever other the playback. mounted). Portable and wherever needed. Also on display will be the BC-I kw Transformers - Dry and Oil, Portable transmitter which tunes from 540 to 1600 Substations. kc. Other exhibit features: the Gates BC-5P Write or Wire for Catalog and Free Estimates 5 kw am transmitter, the yard audio con- DOLLIES sole for am and tv, the Dualux console, new Fearless and Roby Pan - transistorized remote amplifiers, the sta- oram Dollies, Crab and Western Dollies. level automatic program level amplifier, and the auto -trans, which is an automatic tran- GRIP scription turntable equipment for 45 rpm EQUIPMENT JACK A. FROST records that needs only the push of a but- Magon Turntable for Dept. BT ton to start the next record. *Cars and Displays, Gates representatives will be Nibs Jo- Mole Richardson Boom and Perambulator, Par- 234 Piquette Ave., Detroit 2, Mich. chem, Wally Kabrick, Larry Cervone, and allels, Ladders and Canadian Office: Stan Ponte. Steps, Scrims and Flags, Dots and 41 Lands. Kipling Ave., South, Toronto, Ontario GENERAL ELECTRIC Space 26 A 50 kw am transmitter designed around I modern components; a wrap-around tv Page 108 April 1, 1957 BROADCASTING TELECASTING This trick's on you !

A bucket of water over the door is one of the risks of April Fool's Day. But being tricked on other days is something else again. Yet that's what happens as far as your taxes are concerned. Part of your taxes are used to help pay the cost of electric service for cus- tomers of federal government power systems. First, your taxes help build the federal power plants that produce electricity for these people. Then, you have to be taxed more because they don't pay all the taxes in their electric bills that you pay in yours. People who get electricity from the TVA, for ex- ample, pay less than one -fifth of the taxes on electric service that you pay. Next time you hear someone talk in favor of federal government electricity, ask him about the trick it plays with your taxes (and his). Chances are, he'll stop talking and start thinking. America's Independent Electric Light and Power Companies *.

* Company names on request through this magazine

BROADCASTING TELECASTING April 1, 1957 Page 109 antenna requiring no mast; a re- designed ment also will be on display, as well as R -F film scanner system, and a new automatic bridge and uhf admittance meter, with station for scheduling all adapters, for impedance measurements on switching necessary for programming slides, antennas and transmission lines from 400 films, network and audio, will be among kc to 1500 mc. the many exhibits to be displayed by Gen- Representatives will include Charlie Cady, eral Electric's technical products department, Joe Belcher, and Bill Thurston. Syracuse, N. Y. The GE exhibit will feature a Western THE HARWALD CO. motif, with give -aways, accessories and dec- Space 14; Suite 560A orations to match. Other products to be shown at the meet- DESIGNED to facilitate film handling in ing are vidicon cameras for spare -parts uses tv stations, the new Model Q Inspect -O- and flexible uses; audio and video units with Film Editor machine will highlight the ex- built-in automatic gain control; tubes for hibit by Harwald, manufacturer of audio- 35 kw tv transmitters which have been visual equipment. clocked up to 10,000 hours. The film handling machine, to be dis- Staff managers from the company's tech- played for the first time by The Harwald nical products department slated to attend Co., permits film to be inspected elec- the convention are William J. Morlock, gen- tronically, viewed, inspected for sound, eral manager; Paul L. Chamberlain, mana- cleaned and measured in one simultaneous ger of marketing for broadcasting equip- automatic operation. ment; Frank P. Barnes, marketing manager The manufacturer also will exhibit its for industrial television; C. Graydon Lloyd, new Splice-O -Film automatic splicer. Slated to represent the company are VICTOR C. DIEHM, President and Gen. Mgr. engineering manager; Marshall E. Minich, finance manager; John Wall, sales manager Robert Grunewald, president; Robert Men- for broadcast equipment; Charles J. Simon, ary, sales manager; Richard Wallace, tech- Like Hundreds sales manager for industrial television; M. nical director; and Howard Bowen, service Alves, manager of manufacturing, and Ray- manager. of Broadcasters... mond E. Baker, legal counsel. Manager Harold A. Strickland Jr., general man- HUGHEY & PHILLIPS INC. Station ager of GE's Industrial Electronics division, VICTOR C. DIEHM of Suite 660 who directs the technical products depart- TOWER obstruction lighting equipment by ment and three other departments, also is Hughey & Phillips Inc. will include a WA Z L scheduled to attend. demonstration of its remote lamp failure and Chief Engineer Other technical products department indicator system providing a continuous ELWOOD TITO managers planning to attend are Wells R. means of monitoring lamps. Also demon- Chapin, manager of product planning and strated will be tower light control and alarm market research for broadcast equipment; units for unattended microwave relay sta- Selected M. R. Duncan, manager of broadcast service tions. engineering; S. J. Eby, manager of advertis- Representatives: J. H. Ganzenhuber, H. J. TOWERS ing and sales promotion for broadcast equip- Geist, W. L. Hotz, R. L. Lang, T. F. Sears. STAINLESS ment; and Albert F. Wild, manager of sales, military- industrial electronics. Regional man- KAY LAB agers for broadcast equipment will be James Space 3 H. Douglas, southern region, and Charles T. Haist Jr., western region. District man- KAY LAB will show three new products: Kin Tel camera with seven -inch kinescope; agers from 11 broadcast sales districts also broadcast field chain consisting are expected to attend. of ASC -7 broadcast camera, Model APG-4 sync gen- erator, Model 1985B camera control, Model GENERAL PRECISION LABORATORY AFM-1 7" field monitor and Model ASF -2F Space 30; Suite 637 four-channel switcher-fader unit; studio GPL will exhibit a variety of equipment, monitor ARM -13B in Model ACH -4 13- including monochrome and color film chains, inch console housing. 16 mm and 35 mm telecast projectors, vari - To be at the convention: Richard Silber- focal lens, color test and accessory equip- man, Gary Gramman, Willard Walker, Al ment, pulse and distribution amplifiers, a Braun. rack -mounted sync generator, and others. KLIEGL BROS. Company representatives expected to at- tend are Dr. R. L. Garman, executive vice Suite 614 -616 president and technical director; Blair LIGHTING directors of the Kliegs Bros. Foulds, vice president; N. M. Marshall, Universal Electric Stage Lighting Co. Inc., ELWOOD TITO, Chief Engineer national sales manager; J. W. Belcher, ap- will advise guests-especially tv station of- LEARN WHY MANY BROADCASTERS CHOOSE plication engineering manager; Dr. F. N. ficials-on their lighting and production STAINLESS TOWERS Gillette, director of industrial product en- problems as the company's part in the com- Call or Writs gineering; L. L. Pourciau, R. H. Johnson, ing convention. for Informative K. will Literature. R. Hunsicker, E. J. Manzo, A. F. Brun- Company representatives schedule ap- dage, A. C. Balletta and W. E. Smyth. pointments for those who wish to discuss any lighting or production problems. GENERAL RADIO CO. LAMBDA PACIFIC ENGINEERING ho. Space 1 Saíhless,' Space 37 NORTH WALES PENNSYLVANIA GENERAL Radio Co. will show its new Type 1184 -A television transmitter moni- LAMBDA PACIFIC Engineering Inc. will tor. GR am frequency and modulation display a newly-tested 50 w amplifier for monitors, color-subcarrier (3.58) monitor, use in the 5.4 to 7.4 KMC band. The and distortion and noise measuring equip- Model 5500 amplifier unit employs the re- Page 110 April 1, 1957 BROADCASTING TELECASTING cently developed Eitel- McCullough kly- stron type X563 tube. Also on display will be Model 6700 microwave repeater which a shape in combines 1.0 microwave transmitter and your future receiver for unattended operation. 10,500-13,500 MCS MAGNE -TRONICS Suite 612 MAGNE -TRONICS INC. will exhibit one color microwave of its typical franchise studios for repro- ducing and transmitting tape -recorded back- ground music programs (Motivation Music). system Recorded on eight -hour tapes for auto- matic unattended studio operation, the com- pany's Motivation Music currently is being transmitted via fm simplex, multiplex and land line to subscribers in over 80 cities in the U. S., Hawaii, Canada and Bermuda. Highlight of the display will be a demon- stration of multiplex transmission on a closed circuit basis, in which programs originating on tape reproducing equipment are fed to a multiplex channel and picked up at the same location on multiplex re- ceivers. Representatives will be Vice Presidents Joseph F. Hards and Roger L. Thaxter. Now serving TV MOTOROLA CO. both roacas Space 15 and Common Carrier KU Bands COMPLETE lines of microwave and tv relay top the display equipment of Motorola ULTRA -PORTABLE FOR REMOTES in the lower lobby. Representatives will be Leonard Walker, marketing manager for microwave and industrial control products; FULL TIME ALTERNATE Walter C. Byrne, microwave -industrial sales STL CHANNEL manager; Stephen Pozgay, industrial com- munications engineer; James Harring, sales engineering supervisor; Stanley Lapin, micro- wave marketing representative, and Gene Bird, convention supervisor of national sales.

MULTIPLEX SERVICES CORP. Suite 613 OPERATION of fm services on sub -chan- nels will provide a theme for the multiplex equipment. A transmitter and receiver will be set up to show how equipment operates. Representatives include W. S. Halstead, president, and Don Lewis, general manager.

MUZAK CORP. Suite 704 -05-06 MUZAK's exhibit will be built around its "completely automatic" tape playback unit, which starts at a pre- determined time, stops, pre-selects specialized music as desired, reverses itself and changes tracks automat- ically, rewinding, shutting itself off and cutting in a companion tape mechanism. A typical two unit franchiser studio requires Distributed Nationally by . . . no attendance except normal maintenance and a visit once a day to change reels. The VISUAL ELECTRONICS CORP. is 4,800 -ft. Muzak long -playing tape played 342 WEST 40TH STREET, NEW YORK, N. Y. DEPT. MB four hours in one direction, then four hours in another direction on the other track for a total of eight hours per machine. Gentlemen: Please send me complete specifications Representatives: Charles C. Cowley, ex- on the KU Bond microwave system. ecutive vice president; Edward Hochhauser Name .. _ Title Jr., vice president and merchandising direc- Address tor; Emil Hembrooke, engineering vice "Keeps You in View!' president. MMsMMMMMaaI1M MIMSo BROADCASTING TELECASTING Apri! 1, 1957 Page iII NATIONAL MUSITIME CORP. system. The company will display its KTR links in both the portable and the rack - 535A Suite mounted versions, and also will show several NATIONAL Musitime Corp. will show an new accessory items including a wideband STAND -BY Ampex 457 automatic station set up for waveguide diplexer. automatic transmission, unattended, of With the theme of "Let's Talk Design," TV TRANSMITTING com- background music and main channel the Raytheon showing will include an in- mercials activated through silent sensing. formal discussion session. Raytheon officials in Chicago will be D. ANTENNAS NEMS -CLARKE J. Webster, marketing manager; A. E. Keleh- for channels 7 -13 Suites 542A -544A er, manager of communication product plan- A NEW color rebroadcast receiver (TRC -1) ning; and Ed Alpert, assistant manager for xen Ateecied will head the list of items to be displayed. communication product planning. /Va 2) This unit is a color version of the TR -1 off-the -air receiver. Also on display will be RCA 1 field intensity meters (120D, 107A), phase Space 17: Suites 604A- 605A -607A video jacks, jack strips monitor (108), and RCA will feature 15 new developments in representatives and patchcords. Company studio and transmitting equipment. High- will B. and R. P. May, sales be K. Redding lighted will be a monochrome tv studio cam- Raymond Rosenberg representatives, and era (TK -15) with a vidicon pickup tube. Swanson, engineering depart- and Edward The camera has a seven-inch kinescope lens, ment. four -lense turret, built -in video operating controls and a new non -linear optical focus. PERKIN -ELMER CORP. E. C. Tracy, manager of RCA's broadcast - Space 2 tv equipment department, said a complete THE Perkin -Eimer Corp. exhibit will be RCA color tv studio will be in continuous exclusively devoted to the Auto -Zoom lens, operation, featuring latest equipment. Eco- a variable focus tv lens. Peter Moller will nomical size and cost as well as improved represent the company. performance are claimed for these new items. Exhibits are built around complete PHELPS DODGE COPPER PRODUCTS lines of equipment for vhf -uhf color and Suite 649 monochrome stations and for am /fm radio stations. and Foamflex coax- STYROFLEX, Spirafil A traveling wave antenna for operation in the display by the ial cables will feature the vhf high band will be shown. It is engi- Phelps Dodge Copper Products Corp. neered with a slotted cylinder and a simple Expected to attend are C. D. Dimity, feed system, providing optimum vertical pat- E. J. Jean, G. A. Johnson, T. J. Kelly, F. terns and a simplified structure with less W. Lemly, J. B. Lynch, J. F. McGuire, H. A. McCormick, S. F. Murphy, H. L. Olds, Slide projector for tv with a capacity of F. K. Packard, R. E. Plant, and G. A. Yates. 36 2x2 transparencies will be shown. The projector is designated TP -7A. PHILCO CORP. Two vhf high -band, 500 w tv transmitters PHILCO will show newly designed tv signal for low -power originating or satellite opera- processing equipment for gamma correction tion will be featured. One, 'ITL- 500AL, is and electronic masking; universal switching for chs. 2 through 6; the other TT500AH and fading equipment capable of handling is for chs. 7 through 13. any kind of tv signal, and special effects RCA's 50 kw am Ampliphase transmitter AURAL II VISUAL with switching and (BTA -50G) will illustrate the new design TRANSMITTER TRANSMITTER equipment, integrated fading to explore the possibilities of special approach for am transmission, including re- effects in color. mote control operation. Much of the color apparatus will be A simple, versatile and eco- Also to be shown will be a completely in- tegrated tv system in a typical layout, fully shown at work. A highlight in the am display nomical standby system consist- flexible and adaptable to the operational re- will be a completely equipped radio station. ing of two separate bays of the quirements of any station for either color or Among featured items are: black- and -white. A 21 -inch monitor for showing color pic- AMCI Type 1020 Antenna tures from live and film cameras- TM -21. mounted on a mast or existing PRODELIN INC. Universal coaxial transmission lines for with Suite 550A simplified installation and minimized main- tower leg can be used a 50 tenance and procedure. THEME exhibit will be kw transmitter. No diplexer of of the Prodelin An RCA stabilizing amplifier, TA -9, de- lines and towers for antennas, transmission signed to eliminate low frequency disturb- any kind is needed. The aural Presi- radio-tv microwave relay. Prodelin ances. will head the firm's and visual transmission lines need dent L. A. Bondon Transistorized portable amplifier and convention delegation, and accompanying not be equal lengths. audio tape recorder. of will sales manager; him be J. F. Cosgrove, New video studio, audio and am gear. A. Lakin, engineer, and D. for Bulletin B-457. G. sales F. Representatives of RCA will include Write engineer. Koijane, technical service Arthur L. Malcamey, vice president and RAYTHEON MFG. CO. general manager, RCA's Commercial Elec- ANTENNA SYSTEMS -COMPONENTS tronic Products; G. H. Brown, chief engi- AIR NAVIGATION AIDS - INSTRUMENTS Space 8 neer; A. R. Hopkins, manager, commercial LATEST developments in tv microwave re- electronic marketing; Mr. Tracy; M. E. 41111 ALFORD lay equipment by Raytheon will be displayed. Trainer, merchandising manager, and J. P. w Manufacturing Co., Inc Included among the firm's exhibits will be Taylor, advertising manager. , 299 ATLANTIC AVE ., 10110N, MA55. a new version of the KTR television micro- Other executives of the RCA Broadcast wave relay series, and a prototype of an and Tv Equipment Dept.: E. N. Luddy, all -traveling wave tube microwave repeater manager, transmitter and antenna equip - Page 112 April 1, 1957 BROADCASTING TELECASTING "Advertising Age fills an important spot in our business..."

says J. H. S. ELLIS President and General Manager Kudner Agency, Inc.

"I follow Ad Age for the news of the advertising business ... it provides alert, accurate and interesting coverage of what's going on in the field

of advertising. It is on my desk every Monday morning and always packed with timely information an agency head needs."

J. H. S. ELLIS In the fast -moving field of advertising where today's important Mr. Ellis brought over 38 years of agency ex- decisions are often shaped by yesterday's developments, Advertising Age perience to Arthur Kudner, Inc. in 1944, when fills an important spot for most of the executives who are he joined that firm os its president. His work important to you. More than a news magazine, Ad Age keeps experience began in Indiana when he started advertising -marketing executives in touch with trends and developments- his own outdoor advertising plant. After yes, and sales stories of important media -that World War I, he became a copywriter in help guide market and media selections. AA is packed with Columbus, Ohio. Since 1945, when he and information vital not only to those who activate, but to those who other key members of the staff formed the influence these marketing decisions. Kudner Agency, annual billings have grown from $15.0 million to $66.2 million. Mr. Ellis The Kudner Agency, for example, ranks high among maintains a keen and continuous interest in important -to- broadcast agencies. In 1956, its combined radio -TV billings the creative side of the business, patterning of $13,000,000 placed it 24th among the top agencies handling many of his clients' campaigns. Engaged in broadcast advertising.* Among its important accounts are such firms as many advertising activities, he is a post treas- Goodyear Tire and Rubber Co. and General Motors Corp. -where urer and director of the 4 A's, and current Kudner handles advertising for nine subsidiaries including chairman of the N.O.A.B. Buick Motor Division, Frigidaire Division and Fisher Body Division. Every week, 49 paid subscription copies of Ad Age get intensive readership in the homes and offices of Kudner executives. Further, 74 paid subscription copies get similar readership each week at General Motors, its subsidiaries and Goodyear Tire and Rubber Co. Add to this AA's 37,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 10,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 141,000 -and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.

BroodcatingTe ( emttine 1956 Report.

iwpdctawtto im.poltaxt people,

C I L L I I S 200 E A S T I L L I N O I S S T R E E T C H I A G O II, N O

1 Year (52 issues) S3 400 LEXINGTON AVENUE NEW YORK 17, NEW YORK BROADCASTING TELECASTING April 1, 1957 Page 113 ment sales; V. E. Trouant, chief engineer; broadcast transmitters will be demonstrated. their display include vertical interval test W. B. Vamum, manager, studio equipment Present will be Paul Schafer, head of the signals, portable video transmission test sales, and Dana Pratt, manager broadcast company; William Amidon, chief engineer equipment, a new portable sync generator field sales. RCA broadcast field sales repre- and Jaye Smith. and a portable video transmission test signal sentatives will be in attendance at the RCA receiver for precise measurement of dif- exhibit. STANDARD ELECTRONICS CORP. ferential phase and differential gain. Space 25 In addition to the corporation's exhibit, THE RUST INDUSTRIAL CO. STANDARD's new 25 -kw amplifiers (Mod- J. R. Popkin- Clurman, Telechrome's di- Suites 658A -659A els AL -634, chs. 2 -6, and AH -634, chs. 7- rector of engineering, will deliver a paper REMOTE control systems for radio stations, 13) will be featured at Space 25, Main Ex- on "New Signals for Testing and Control including the deluxe 108-D 25- function sys- hibit Hall. They have been used as drivers During Programming of Monochrome and tem, the deluxe 108-C 10- function system with RCA, GE, DuMont, Federal and Gates Color Tv." and the economy 108-F 10- function system, transmitters and feature "built -in patchovers, Representing the company at the con- will be displayed by Rust. full -length glass doors, unlimited flexibility vention will be H. Charles Riker, vice presi- Also on exhibit will be the new Rust re- and economy in operation." Standard also dent in charge of sales, and Mr. Popkin- mote control units. Slated to be in Chicago will show one of its 500 -w tv transmitters Clurman. are William F. Rust, president and general without cabinetry for an unobstructed view. TELEPROMPTER CORP. manager, and Donald G. Inman, broadcast Personnel: William H. Zillger, Allen R. Space 29, 18 sales manager. Taylor, William H. Rappolt, James T. Camp- TELEPROMPTER says it will be third

HIGHSPOTS ALONG EXHIBITORS' ROW

Lambda -Pacific's new 50 kw amplifier. Page 111

The Kin Tel broadcast studio monitor.

RCA's traveling wave antenna for vhf. Page 112 Andrew's remote control coaxial switch. American Microwave relay equipment. Page 106 Page 104

SCHAFER CUSTOM ENGINEERING SARKES TARZIAN INC. largest exhibitor with two exhibition areas. Suites 653 -656 Space 12 Featured will be the new Mod V TelePromp- THE sixth floor display will be built around VIDICON and orthicon cameras will be Ter and a new rear screen projector, the a new remote control system (400R) and shown, including newly developed features. TelePro II, plus elements of TeleMation accessories. A remote control unit for all Other equipment on display will be film and TeLights. In its other exhibition area bell, S. Perry Jenkins, Robert C. Hutchins, equipment, transmitter microwave gear, it will have a PCA exhibit with Western Lewis E. Pett, H. Duncan Peckham Jr. kinescope receiving apparatus and miscel- Union equipment, manned by TelePromp- TARC ELECTRONICS INC. laneous video accessories. Personnel will Ter personnel. Space 20 include Biago Presti, sales manager; Dan Representing TelePrompTer: Irving B. Kahn, TARC will show 11 pieces of its line of gear Meadows, John Mahler, Mel Berstler and president; H. J. Schlafly, engineering for the tv broadcasting industry, including Ubar Donovan, sales engineers; Wendell vice president; Hebert W. Hobler, sales vice its new color tv switcher, several of which Fuller, chief engineer. president; James Blair, production director; now are performing satisfactorily in the Ray Hagen, production executive; Paul Mc- TELECHROME MFG. field, Tarc reports. Also will be shown Tare's CORP. Causland, equipment service manager; Curt new field-type sync generator, automatic Space 10 Howard, technician; Joe Kovalchik, head gain amplifier and an expanded line of dis- PRODUCTS to be featured by Telechrome technician, Chicago; Ted Boisumeau, mana- tribution amplifiers and power supplies. Mfg. Corp., Amityville, L. I., N. Y., in ger, Chicago office. Page 114 April 1, 1957 BROADCASTING TELECASTING UTILITY TOWER CO. M 8 A ALEXANDER PRODUCTIONS CALIFORNIA NATIONAL PRODUCTIONS Space 32 Suite 515A -517A Blackstone Hotel UTILITY Tower Co., will exhibit a "com- NEW film series will be displayed, includ- CNP, subsidiary of NBC, will be repre- pletely new idea" in plastic tower structure ing By line Steve Wilson and feature releases sented: President Robert D. Levitt; H. Wel- (Plasteal utility tower), besides the standard just added to the line. Westerns also will ler Keever, director of sales, NBC Televi- tubular tower models now on the market and be shown. Representatives will be Arthur sion Films; Clifford Ogden, western sales the new utility solid round towers. Alexander, Larry Stern and Arnold Stern. manager, NBC Television Films, and Ed- ward A. Montanus, central sales manager Representatives: C. E. Nelson, Mrs. Jerry ASSOCIATED ARTISTS PRODUCTIONS Nelson and Assistant Manager V. G. Duvall. of NBC Tv Films. Suite 507 -A CBS TELEVISION FILMS SALES INC. TELEVISION EQUIPMENT CO. AAP's display will highlight Warner Bros. Suite 1900 Space 33 features and cartoons and the "Popeye" car- toons. Representatives attending: Eliot Hy- WHIRLYBIRDS series and CBS Newsfilm BOTH heavy and lightweight lighting equip- man, W. Donald Rich, Donald Klauber, Jay will be starred at the CBS Television Film ment, plus newsreel cameras and a new tv H. Smolin, Arthur Kalman, Len Hammer, Sales exhibit in the Conrad Hilton. Visitors prompting device, will be displayed by Tele- Jean Smith, Herbert Richek, Herman Katz, may stop to be photographed with a Whirly- vision Equipment Co., Chicago. Heavy duty Robert Morin, Lester Tobias, Buck Long, bird model at the controls of a helicopter at equipment (manufactured by J. J. Mc- Kirk Torrey, Marguerite Blaise, Robert the suite entrance. Inside they will find an Allister) consists of Kleig and flat lines, while Montgomery, Ben Elrod, John McCormick, eight-ft. map of the world with lights to economy will be stressed in lighter equip- Dave Hunt, Paul Kwartin, Norman Katz mark CBS news bureaus, distribution points, ment of Colortran. Latter is designed to give and Al Sussman. location of cameramen and cities where CBS maximum lighting with limited current and Newsfilm is shown. Other displays will be BONDED TV FILM budget. Prompting device utilizes closed SERVICE devoted to Amos 'n' Andy, Range Rider, circuit television hookup between monitor Suites 1104 -A, 1105 -A, 1106 -A Gene Autry, Brave Eagle, Buffalo Bill Jr., and projector. Newsreel cameras (Auricon BONDED and its associate firm, TeleShip- Life with Father, San Francisco Beat, Under and Arriflex) will be shown. Television pers Inc., will maintain a hospitality suite. the Sun, The Whistler, Adventures of Cham- Equipment Co. also plans to exhibit editing On hand will be President Chester M. Ross, pion, Annie Oakley, Fabian of Scotland equipment. In attendance at its will be booth Wade Barnes, general sales manager, and Yard, Files of Jeffrey Jones and Terrytoons. Bill Behrend, president; Jack Behrend, vice Emanuel Kandel, executive vice president. Officers at the exhibit will be Leslie Harris, president. and Fred Voss, salesman. Bonded Tv distributes tv films, services vice president; Fred J. Mahlstedt, director of VISUAL ELECTRONICS CORP. advertising agencies on syndicated sales and, operations and production; Thomas W. through its print procurement service, pro- Moore, general sales manager; Walter A. Space 23 cures tv commercials for agencies and cli- Scanlon, merchandising manager; John C. A NEW device for extending the useful ents for national and international distribu- Sebastian, publicity manager, and three Chi- life of image orthicon tubes will be among tion. TeleShippers services the majority cago account executives: Donald R. Gold- the displays by Visual. of tv stations in America. smith, Lee Stone and Bernard J. Johnston. Many of the corporation's engineering sales representatives will be on hand to aid in demonstration of the equipment made by manufacturers whom Visual represents: Lambda- Pacific microwave equipment for remote pickup, STL intercity relay; GPL Last Call! film equipment for color and black and white; Telechrome Video Transmission test equipment; Tarc Master Control and Ter- NARTB GOLFERS minal equipment; Alford antennas and diplexing equipment; Conrac color and black and white quality monitors, and others. Scheduled to represent the company: From headquarters, James B. Tharpe, Pat Gallagher, Morris Mayers, Cecil Grace. Slated to attend from regional offices, Felix Bonvouloir, Dayton, Ohio; Lewis Radford, Atlanta, Ga.; Wayne Marcy, Houston, Texas; Hal Armant, Los Angeles; Lyle Keys, Den- ver, Colo., and Walt Schaefer, Chicago.

Tv Film & Radio held Program Services BT's annual Blind Bogey Golf Tournament will be Sunday, April 7, at the 27 -hole Midwest Country Club (above), Hinsdale, Ill. 20 ABC FILM SYNDICATION INC. Over prizes, including BT's silver trophies for low gross and low net, will be awarded. Tee -off time is 9:30. Room 509; Suites 2316 -2319 TWO headquarters will be maintained in MAIL THIS RESERVATION TODAY, TO: the Conrad Hilton by ABC Film to show- BROADCASTING TELECASTING 1735 DeSales St., N.W., Wash., D. C. case ABC Film properties, promotions and services. Name Personnel to be on hand: President George T. Shupert; Don L. Kearney, vice Address president in charge of sales; Robert Mar - cato, eastern sales manager; Lee Francis, Finn advertising -promotion manager; Howard I will want a ride to the dub Anderson, midwest sales manager; Robert Miehle, midwest salesman, and Robert Fisk, Convention Headquarters: Conrad Hilton, Suite 704A film manager.

BROADCASTING TELECASTING April 1, 1957 Page 115 HARRY S. GOODMAN PRODUCTIONS KEYSTONE BROADCASTING OFFICIAL FILMS Suites 556A -557A Suites 804 -05 -06 OFFICIAL FILMS Inc. will display in GOODMAN Productions has taken a suite KEYSTONE Broadcasting System will play graphic form its library of products and at the Conrad Hilton, appropriating one host to representatives from its 932 affiliated multi-colored poster blow -ups. There will room for station executives who just want stations and advertising clients. KBS execu- be an analysis of half -hour programming package plans and to relax, and the other for "fireworks," as tives in attendance will include Sidney J. versus features, stressing new sales concepts. Harry S. and Everett Goodman describe Wolf, president; Edwin R. (Pete) Peterson, their collection of radio program packages vice president; E. Richard Peterson Jr., ac- Attending will be Herman Rush, vice and services. These include Tex and Jinx count executive, and Blanche Stein, stations president sales; Wells Bruen, Art Breecher, McCrary's new syndicated program, New relations director. Jack Garrison, Bobby Conn, Barney Mack - Lee and Jeff Davis. York Closeup, A. L. Alexander's quarter - all, Jerry LANG -WORTH hour Court of Human Relations, eight new The firm handles among others- Adven- mystery- adventure programs currently in Suites 536A & 547A tures of Sir Lancelot; Colonel March of Scotland Yard; Rocky Jones, Space Ranger. production and the Goodman station jingle LANG -WORTH Feature Programs Inc. will service. Station and agency executives who exhibit the use of jingles for the local mer- RCA RECORDED PROGRAM SERVICES respond to the Goodman invitation, "Radio chant Commercial material for the local -we believe in it. If you do, come in and merchant includes "Radio Hucksters" and Suite 500 see us," will be offered unusual gifts. "Airlifts." The material is recorded in co- RCA Recorded Program Services will give operation with the radio broadcaster. Talent away a 1957 Dodge as one of the door GUILD FILMS CO. is diversified -solos, trios, quartettes, mixed prizes. The giveaway ties in with the The- Suites .528A-530A groups -single instrument to full orchestra saurus' half -hour musical series The New background. GUILD Films' exhibit emphasis at the con- Lawrence Welk Show. Other prizes will be vention will be on two new shows, Jack In attendance will be Cy Langlois Sr., an RCA Victor Hi Fi Console and an RCA London's Capt. David Grief and Kingdom Johnny Langlois, Cy Langlois Jr., Winnie Victor personal tv set. A daily champagne the of the Sea. Both were filmed in color and O'Keefe, Hugh Allen, Bob Hall, Charlie hour from 4 to 5 will also be a part of black- and -white. Other displays in the Guild Hess, Ed Gardner and Bob Boehmer. display. suite will feature the Liberace Show, Con- MCA -TV LTD. STANDARD RADIO TRANSCRIPTION fidential File, Molly, Raymond Massey's 1 Spy and the Lantz cartoons. Guild officers in MCA -TV Ltd. will be represented by David Suite 539A the suite will be President R. R. Kaufman; Sutton, vice president in charge; Vice Presi- FEATURED by Standard Radio Transcrip- John J. Cole. vice president for sales; Lou dents Wynn Nathan, Lou Friedland, Ray tion Services Inc. will be the "Lawrence Shainmark, vice president for public rela- Wild, Bob Greenberg, DeAry Barton, and Welk Library," a transcription package of tions; Arthur Gtoss, assistant to the presi- Publicity Director Ed Aaronoff. Mr. Welk's "latest and best," with voice dent; Lou Dickey, regional sales supervisor; tracks, themes, program formats; "Shorty Jerry Liddiard and Irving Feld. Bob De- MGM -TV Tunes," a monthly service of 20 tune pops Vinney, head of Chicago sales, will serve as Suites 534 (exhibit) & 2405 (hospitality) and standards by "leading bands and com- host. MGM -TV will show original theatrical bos," all instrumental; sound effects library; from MGM films. In addi- Standard Program Library of 5,000 music HOLLYWOOD TELEVISION SERVICE movie trailers tion, there will be a complete display of selections and a collection of commercial Suites 2500- 01 -02A promotional material and props, and origi- aids and jingles. Examples may be audi- CURRENT syndicated series of Hollywood nal costumes worn by models. tioned on the spot. Television Service, selling hundreds of fea- Attending will be Charles C. (Bud) Barry, Representatives: Milton M. Blink, presi- tures, action series, adventure subjects and vice president for television; Richard A. dent; Olga Blohm, general manager; Charles other film programs, will be demonstrated Harper, Pete Jaeger, Maurie Gresham, Michelson, eastern representative. in a large exhibition suite. Rex Allen, star of Charles Alsup, Paul Mowery, Jack Tilden, WALTER SCHWIMMER CO. Frontier Doctor, will be present. HTS plans Monroe Mendelsohn. a surprise announcement for a new syndi- Suite 553 NATIONAL TELEFILM ASSOCIATES cated series. SCHWIMMER Co.'s filmed program exhib- Executives at the convention will be Suites 505, 506, 507 its will be Championship Bowling, films Earl Collins, president; Richard G. Yates, THEME of the NTA convention exhibit featuring match elimination games between vice president, and Sam Seplowin, sales will be, "NTA gives you , bowling champions, filmed by a new five - representative. everytime." The three rooms will include a camera continuous "live" action method; dixie band and feature films will be shown Eddy Arnold Time, pop and country musi- INTERNATIONAL NEWS SERVICE in a little theatre. Polaroid cameras will cal series featuring Mr. Arnold singing "his Suite 600 be awarded daily plus a portable tv set as all -time RCA Victor hit songs "; All-Star Golf, films featuring elimination matches INS Television Div. has taken a Hilton grand prize. between such champion golf pros as Sam suite to feature Telenews Daily Newsfilm Heading the NTA delegation will be Ely Snead and Cary Middlecoff and other lead- and other services. The latter include Tele- A. Landau president, accompanied by Oliver ing golf professionals. news Weekly News Review, This Week in A. Unger, executive vice president; Harold Sports, produced, with the daily newsfilm, Goldman, vice president, sales; Edythe Representatives: Walter Schwimmer, pres- by Hearst-Metrotone News Inc.; Ask the Rein, vice president; Edward Gray, vice ident; Bernard Crost, sales vice president; vice Camera, INS 35mm tv photo service, INS president, West Coast sales; E. Jonny Graff, Arthur E. Pickens Jr., programming news wire, stock film footage and INS Spe- vice president, Midwest sales; Bernard Taba- president. cial Services (fact- finding, research, photo kin, director of national program sales; SCREEN GEMS and film assignments anywhere in the world, Aaron Beckwith, business development di- booklets and brochure produced to order). rector; Martin Roberts, promotion -sales Suites 512A -513A Robert H. Reid, television division man- service director; Kermit Kahn, advertising TWELVE representatives of Screen Gems ager, will head the INS Chicago delegation. director; Harry Algus, publicity director; will be hosts. Among featured displays will Accompanying him are Saul Reiss, national Harvey Chertok, promotion coordinator. be the Ford Theatre and Father Knows Best tv sales; Gene Roguski, INS central division Representing NTA Film Network will film series. Representatives include Ralph manager; Michael Griffin, central division be Raymond Nelson, vice president -general Cohen, John Mitchell, Henry White, Jerry sales representative; Frank Koza, Chicago manager; William Koblenzer, director of Hyams, Bob Seidelman, Phil Cowan, plus Telenews bureau manager, and Peter Harris, sales; Anthony Azzato, director of station area managers Ben Colman, Richard Dins- Chicago manager, International News Pho- relations, and Frank Young, director of more, Henry Gillespie, Frank Browne and tos. publicity. Stanley Duddleson. Page 116 April 1, 1957, BROADCASTING TELECASTING SIGNET TV broadcaster "choose the package that fits way Patrol, The Man Called X, I Led Three The Suite 635A -636A your programming best." Regardless of its Lives, Men of Annapolis, West Point, programming format, the station now can New Adventures of Martin Kane, Dr. Chris- SIGNET will display 35 feature films, all order individual sections from the Sesac li- tian, Mr. District Attorney, Boston Blackie, Paramount. Nat Gassman, owner, describes brary to conform with its local musical pro- Favorite Story, Times Square Playhouse, this as the "Action Package," claiming it gramming format. Sesac will introduce artists Theatre, Cisco Kid and was sold in 20 top markets in 45 days, Faron Young and the Anita Kerr Singers, others, Heading the special division will be plus smaller markets. With Mr. Gassman Alfredo Antonini, Joe Venuti, Elliot Law- Pierre Weiss, general manager, and Stanley will be Bill Pomeroy, regional representative. rence, Buddy Weed and others, plus three Florsheim, general sales manager. new script series With Malt- Among the series to be offered on an STERLING TELEVISION CO. -"Rendezvous by," "Magic Holiday" and "Tuneful across -the -board basis from Ziv's "Economee Suite 509A Topics." Tv" division are Mr. District Attorney, I THEME of this year's exhibit by Sterling Representatives: Alice Reinecke, Evarard Led Three Lives, Boston Blackie, Favorite Television Co. Inc. centers around three new S. Prager, assistant to president; Robert Story and Times Square Playhouse. tv series properties -Time In For Sports, Stone, director of program service; Jim My- Representing Ziv at the convention will Cartoon Classics Serials, and Recordtoons. ers, director of station relations; Sidney be Frederic W. Ziv, chairman of the board; Special screenings of the three series films Guber, station relations; and field representa- John L. Sinn, president; M. J. Rifkin, vice will be held. tives Harold FitzGerald and Glenn Ramsey, president in charge of sales; Alvin E. Unger, Time In For Sports, a half -hour series, plus David R. Milsten, Sesac's western coun- vice president in charge of the Chicago office; features spot coverage of dramatic sports sel. Ed Broman, Midwest division sales man- events; Cartoon Classics Serials is a cartoon ager; Jack Gregory, Eastern division sales serialization of many favorite children's UNITED PRESS ASSN. manager; and other officials from the syndi- stories, and Recordtoons combines three Suites 546A -548A cated sales and national sales departments. elements of children's entertainment -tele- vision, and some 50 children's UNITED PRESS Movietone will exhibit the Ratings & Other Services records. UP's radio -television wire; Unifax, the UP's facsimile newspictures for tv; the press asso- AMERICAN RESEARCH BUREAU ciation's Movietone newsfilm and script wire; TELEMAT Suite 630A -631A Suite 519A -520A and its sports wire and business wire. Those representing the United Press at the COVERAGE of every television station lo- THE animated commercials in kit form convention will be LeRoy Keller, vice presi- cated in a market that has been surveyed for use by tv stations in selling local and dent and general sales manager; William C. will be shown on an 8x10 -ft. map. Coded regional accounts will provide the exhibit Payette, assistant general news manager; C. buttons for each station will reveal its theme. A new color line will be introduced. Edmonds Allen, director of special services; coverage electrically through a network of Representatives will be Sid Freeman, Robert William R. Higginbotham, manager, UP lights. ARES will demonstrate survey informa- Boak and Bill Tennell. Movietone; Bert Masterson, central division tion for its services, including tv audience manager; Francis T. Leary, central division measure with complete reports covering AMERICA TELEVISION PROGRAMS OF news manager; Edward L. Brant, central the entire United States and 130 separate Suites 532A, 533A, 534A division business manager; Jesse Bogue, cen- metropolitan areas. Reception studies cover A HOSPITALITY SUITE will be set up tral division news editor; Richard L. Dugan, 341 additional markets, including uhf in- by officials of Television Programs of business representative, Louisville, Ky.; Rhea formation. Representatives include James America Inc. There will be no TPA exhib- Eskew, Southern division business manager; W. Seiler, president; Roger N. Cooper, it this year. James M. Flinchum, business representative, station relations manager; Jack Gross, New Representing TPA will be Milton A. Gor- Dallas; Henry E. Minard, Pacific division York manager; Bill Shafer, Los Angeles don, president; Michael M. Sillerman, ex- business manager, and James J. Smith, busi- manager. ecutive vice president; Bruce Eells, vice ness representative, Albany, N. Y. president of the Western division; William COMMUNITY CLUB SERVICES INC. H. Fineshriber Jr., vice president, New WORLD BCSTG. SYSTEM INC. Suite 818 -820A York; Kurt Blumberg, assistant vice presi- Sulle 512 COMMUNITY Club Services, sales mer- dent; Walt Plant, central division manager; radio sound effects chandising and public relations consultant Pat O'Brien, account executive; Stanley SOUND -O, a dynamic will highlight the exhibits by World service, will be on hand. Feature plan of the Levy, account executive, and Jerry Franken, game, York. World's new- service is the Community Club Awards director for press and promotion. Bcstg. System Inc., New est merchandising idea will be on display. Campaign, now in use in more than 160 markets in this country and Canada. Joseph TRANS -LUX TELEVISION With its central theme, "W- O -R -L -D B. Matthews, William M. Carpenter, Vic SPELLS $ALE$ FOR RADIO STATION," Suite 546 Diehm and John C. Gilmore will represent the World exhibit will feature many "sales will give away in folder pres- CCS at the convention. TRANS -LUX for profit" opportunities for radio stations, entations printed at a cost of $3 each, on said Dick Lawrence, general manager of the "101 Programs for Television," suggestions A. C. NIELSEN CO. program service company. The exhibit will on how to use the Encyclopedia Britannica Suite 1000 include merchandising ideas, new stars, Film Library for "expensively produced yet across- the -board features, special -event ACCURACY of "small, well -selected sam- low cost programs." Trans -Lux has exclu- shows, production aids and special sales -pro- ples" will be demonstrated by A. C. Niel- sive tv rights to the Britannica Library. A ducing campaigns for the local level, Mr. sen Co. with continuous operation of its paneled display on the walls will describe Lawrence noted. "sugar scoop" display at the convention. use of EB education films as commercial Nielsen also plans other displays, includ- 650 Representing World Broadcasting at the tv programs. The EB collection boasts ing its audimeter and recordimeter devices convention will be Mr. Lawrence; Robert W. films and 50 more are added yearly. radio -tv set usage, and will Friedheim, vice president; James Weathers for measuring Representatives: Richard Carlton, vice unveil two new broadcast media brochures national sales manager; Ken Joseph, assist- president in charge of sales; Leo Brary, east- Facts 1957" and "Television Facts ant sales manager and other officials of the -"Radio ern sales manager; Al Naroff, west coast 1957." A new leaflet on differing aspects program service firm. manager. of "coverage" and "ratings," reflecting cur- rent industry interest, also will be made ZIV PROGRAMS INC. SESAC INC. TELEVISION available. The "sugar scoop" display is de- Suites 524A -526A Suites 556, 557, 560 signed to be a "seeing is believing" demon- with a running box SESAC's special attraction will be "a new SYNDICATED tv shows by Ziv Television stration of sampling, promised each day. concept in transcribed music libraries -the Programs Inc. will be shown. Among the score on performance will be George E. Sesac Transcribed Library," which lets the programs to be displayed by Ziv are High- Nielsen representatives April 1, 1957 Page 117 BROADCASTING TELECASTING Blechta, vice president -manager, eastern NETWORKS Nielsen station index territory; William R. Wyatt, vice president - manager, central NSI territory, and Joseph R. Matthews, vice NETWORK RATE CARDS LIST HIKES president -manager of west coast broadcast operations. FOR AFFILIATES OF ABC -TV, CBS -TV STANDARD RATE & DATA SERVICE MORE 100 CBS -TV affiliates and Bay, Wis., $350 to $400; WFMY -TV Greensboro. than N. C., to $900; Suite 1706A more than 75 ABC -TV stations get network WNCT (TV) Greenville, N. C., $300 to $350: WSVA -TV Harrisonburg, Va., $200 to $250; ADVANCED market data from the May rate increases in the new rate cards cur- KTRK -TV Houston $800 to $900; WJHP -TV Jack- SRDS issues will be featured, plus survey rently being circulated by those networks. sonville, Fla., $200 to $325; WKBT (TV) La Crosse. Wis., $250 to $300; KABC -TV Los Angeles material and copies of radio and tv publi- In addition, officials reported last week $2,300 to $2.600; WAVE (TV) Louisville $1,025 will Williams, to $1,100; WTOK -TV Meridian, Miss., $225 to cations. Attending be John that CBS-TV will reduce station time rates $275; WISN -TV Milwaukee $1,050 to $1,250. sales liaison; Warren Carhart, Roy Hess, for network broadcasts between station KNOE -TV Monroe, La., $250 to $350; WSFA- TV Montgomery. Ala., $350 to $400; WMTW (TV) Alan Ingram, Allen Fegans, Joseph Fitch sign -on and 9 a.m. local time in the eastern Mount Washington, N. H., $300 to ; WNHC- and Bill Pierce, district managers; Leonard TV New Haven $1,100 to $1,400; WJMR-TV New and central time zones, effective April 8. Orleans 5 to $300; WABC -TV New Y9ork Schultz, marketing analysis representative, This is being achieved through the estab- $2a TAR-TV $ KGEO -TV Oklahoma City Enidl to $600, will also be on hand at SRDS Convention lishment of a new Class D time category, KMTV (TV) Omaha $900 to $950; suite in Chicago. WDBO -TV Orlando. Fla., $275 to $300; WTAP- which will be 37.5% of Class A (this time TV Parkersburg, W. Va., from bonus to $100; segment formerly was part of Class C, WTVH (TV) Peoria, Ill., $300 to $450; WFIL- TV Philadelphia $2,600 to 100; KTVK (TV) PROFESSIONAL SERVICES which is 50% of Class A). Phoenix $350 to $400; KOAM-TV Pittsburg. also will be effected Kan., $250 to $300; WPTZ (TV) Plattsburgh, N. Y Another reduction $200 to $275; WGEM -TV Quincy, Ill., $300 to $350; by CBS -TV on April 8 by extending Class WREX -TV Rockford. Ill., $400 to $450; WHBF- Whitaker Joins Blackburn & Co.; TV Rock Island Ill., $700 to $850; KSWS -TV B time on Sunday afternoon from 2 to 6 Roswell, N. M., $103 to $175: KSD -TV St. Louis Will Be in Atlanta Office p.m., instead of the present 2 to 5 p.m. $100 ;1,700; os $2,100; WTOC -TV Savannah,ah r Ga1, $20$0 to STANLEY WHITAKER, former Southern The 5 -6 p.m. Sunday period up to now has $275; WISN -TV Milwaukee $1,050 to $1,250; been A. Class B time is 75% TV Sioux Falls, S. D., $320 to $410; KREM-TV division manager for the United Press, sta- part of Class Spokane, Wash., $300 to $350; of Class A. KYTV (TV) Springfield, Mo., $240 to $275; WTHI- tioned at Atlanta, today (Monday) joins the TV Terre Haute. Ind., $400 to $500; WCTV (TV) The new CBS -TV rate card, No. 13, was Thomasville, Ga., $175 to $200; KWTX -TV Waco, radio -television -newspaper brokerage firm of 10. ABC new Tex., $200 to $250; WMAL -TV Washington $1,100 effective as of March -TV's to $1,200; KAKE -TV Wichita $503 to $550; WILK- Blackburn & Co. Mr. Whitaker, who had card, No. 7, went into effect March 1. TV Wilkes- Barre, Pa., $300 to 350; WKBN -TV Youngstown, Ohio, to $500; served with the UP in Atlanta for the past ABC -TV affiliates getting higher network $450 22 years, will remain in that city and rates in ABC's new rate card No. 7 include CBS -TV affiliates getting increased net- join Clifford B. Marshall in the Blackburn the following, with old and new Class A work rates include the following, also show- office there. hourly rates also shown. (At least one ing their old and new one -hour gross rates: ABC -TV affiliate, WTVR (TV) Richmond, In 56-basic required group: WCBS -TV New York $6,250 to 000; WAGA- PROFESSIONAL SERVICE received a cutback, from $950 to $875, a TV Atlanta, $1,050 to $1,200; W RC -TV Birm- PEOPLE of the cards shows.) Getting ingham $825 to $1,000; WNAC -TV Boston $2,400 comparison to $2.800; WREN -TV Buffalo $1,22775 to $1.440000; increases are: to Howard Berk, trade news editor, CBS Radio WBTV .(TV)CCharlotte, $1,030 to $1,200; (TV) Ada, from $150 to TV Chicago $3,700 to $4,100; WJW -TV Cleveland press information department, to Bernard KTBC -TV Austin, Tex., $400 to $525; KBAK -TV $2,00$1,0 $2.400: WBNS-TV Columbus, Ohio, $950 Relin & Assoc., N. Y., public relations firm, Bakersfield, Calif., $150 to $200; WBRZ -TV Baton to 15to ; Rouge $375 to $400; WNEM -TV Bay City, Mich., WHIG -TV Dayton $975 to $1,100; KLZ -TV radio -tv department. $500 to $575; KFDM -TV Beaumont. Tex., $300 to Denver $700 to $800; KRNT -TV Des Moines $550 to $400; WABT (TV) Birmingham $800 to $850; $703; V Detroit, $2,300 to $2,800; WFMY- - WNAC -TV Boston $2,400 to $$22/ 600; KXLF -TV TV Greensboro - Winston Salem $825 to $900; PROFESSIONAL SERVICE Butte, Mont., $100 to $150; WWTV (TV) Cadillac, WHCT (TV) Hartford $500 to $650; KGUL -TV Mich., $250 to $300; KCRG -TV Cedar Rapids $350 Houston - Galveston $800 to $1,100; WISH -TV SHORTS to $450; WCSC -TV Charleston, S. C., we to $100: Indianapolis $1,200 to $1,400; KCMG -TV Kansas WBTV (TV) Charlotte $1,000 to $1,200; WDEF -TV City $1,200 to $1,400; KNXT (TV) Los Angeles Wolcott & Assoc. Inc., L. A. public rela- Chattanooga $475 to $500; WBKB (TV) Chicago $3.200 to $3,55; WRFC -TV Memphis $900 to $1,50; $3,000 to $3,300; WEWS (TV) Cleveland $2,000 WTVJ (TV) Miami $850 to $1,000; WCCO -TV tions counselors, announces establishment of to $2,300; Minneapolis $1,400 to $1.650; WLAC -TV Nash- ville $650 to $850; WTAR -TV Norfolk to $925; office in with its WRBL-TV Columbus, Ga., $300 to $400; WTVN- $875 S. F. cooperation national to WFAA -TV KWTV (TV) Oklahoma City $750 to $850; WOW - TV Columbus, Ohio, $900 $1,025; TV Omaha $900 to $950; WCAU -TV Philadelphia affiliate, Albert Frank -Guenther Law Inc. Dallas $1,300 to $1,400; WLWD (TV) Dayton Portland. Ore.. $1,025; WTVP to 1$50; WPRO -TV Providec 1,10 $1, Address of new office: 425 Bush St. David to $350; Z-TV Detroit $2200 to $2.300: KD Durham - sharetimers WHEC -TV and W -TV Rochester Shawe, account executive with Wolcott, and TV Duluth $350 to $450; WTVD (TV) $700 to $750; WRBF -TV Rock Island- Davenport Raleigh, N. C., $450 to $55 WGLV (TV) Easton, $700 to Lucrezia Kemper, vice president and S. F. Pa.. $150 to $200; WDAY -TV Fargo, N. D., $300 KWK-TV St. KT$1,500Louis to $1,750; KTXLTV to $400; WBTW (TV) Florence, S. C., $300 to and KENS-TV San Antonio $600 to $700; KPIX office manager for Albert Frank -Guenther $400; WINK -TV Fort Myers, Fla., from bonus Ind., $350 to (TV) San Francisco $2,000 to $2,300; KSLA -TV to $50; WINT (TV) Fort Wayne, Shreveport, La., $425 to $525; WTVT (TV) Tampa, Law, will be in charge, according to the Worth Fla., $500 to $700; KOTV (TV) Tulsa $750 to $825; EO-TV Fre,soCalif., 0 to $$475; 5 WOOD -TVIK (TV) Wichita -Hutchinson, Kan., $500 to firm's announcement. Grand Rapids $1,000 to $1,100;; WFRV (TV) Green $65 ; In the 50-station basic optional group -WFBG- TV Altoona, Pa., $600 to $75: WRDW -TV Au- gusta, Ga, $250 to $350; KTBC -TV Austin $350 to $525; KFDM -TV Beaumont $300 to $400; WCAX-TV Burlington, Vt., $300 to $450; WMT- Cincinnati's Most Powerful Cedar Rapids, Iowa, $500 to $650; WCIA (TV) Champaign, Ill., $700 to $850; WCSC -TV Charles- ton, S. C., $300 to $400; WRBL -TV Columbus, Ga., $300 to $400; Duluth, Minn., $350 to Independent Radio Station (TV) Florence, WINT (TV) Forto Wayne $3000 to $5ÓÓ WBAY-TV Green Bay, Wis., $500 to $750; WNCT (TV) 50,000 watts of SALES POWER Greenville, N. C., $300 to $450; WJTV (TV) Jack- son, Miss., $300 to $450; WJHL -TV Johnson City, Tenn., $300 to $350: KTHV (TV) Little Rock $350 to $450; WKRG- CINCINNATI, OHIO TV Mobile $375 to $450; WCOV-TV Montgomery, Ala., $200 to $225; WDSU -TV New Orleans $900 to $1,000; WDBO -TV Orlando, Fla., $275 to $450; -TV Me., THE T //S.L/Ni%L WGAN Portland, $300 to $450; WDBJ -TV e7 / Roanoke, Va., $500 to $600; WREX -TV Rock- ford. Ill., $400 to 8450; WGBI -TV Scranton $250 to $550; KVTV (TV) Sioux City, Iowa, $350 to $500: WSBT -TV South Bend, Ind., $350 to $450; W K KXLY -TV Spokane $350 to $500; WHYN -TV Springfield- Holyoke, Mass., $250 to $350; KTTS- TV Springfield, MO., $250 to $325; WSTV -TV Steubenville -Wheeling $400 to $500; WTHI -TV Terre Haute $400 to $500; WIBW -TV Topeka On the Air everywhere 24 hours a clay-seven days a week $250 to $300; WKBN -TV Youngstown, $450 to $500; In 52- station supplementary group -KFDA -TV Amarillo $250 to $300; WTWO (TV) Bangor, Me.,

Page 118 Apri! 1, 1957 BROADCASTING TELECASTING MANAGERS of CBS-owned radio stations and network executives gathered for lunch on opening day of their annual meeting in New York, held March 18 -21 at the Hotel Pierre. Clockwise from lower left are Gordon F. Hayes, general manager of CBS Radio Spot Sales; Richard F. Hess, research director, CBS Radio Spot Sales; Arthur Hull Hayes, president of CBS Radio Div.; Fred Ruegg, general manager of KNX Los Angeles; Thomas Gorman, general manager, WEEI Boston; Dr. Frank Stanton, president of CBS Inc.; Carl S. Ward, general manager of WCBS New York; E. H. Shomo, assistant general manager of WBBM Chicago; James M. Seward, executive vice president of CBS Radio; Edward W. Wood Jr., general manager of Housewives' Protective League; Robert Hyland, general manager, KMOX St. Louis; Jules Dundes, CBS Radio vice president in charge of station administration, and Henry Untermeyer, general manager of KCBS San Francisco.

the opening address M. ttoo$300;$275:FVS -TV Cape Girardeau. Mo., $250 of Gen. Alfred to $450; KKTV (TV) Colorado Springs $150 to Gruenther, American National Red Cross $225; Jefferson $75; KODE-TV J opllo, Mo., to $300; KHOL- president. Gen. Gruenther is the principal TV Kearny, Neb., $200 to $300; WKBT (TV) La speaker at the Tuesday opening of man- Crosse, Wis., $180 to $300; SrAKE YOUR CLAIM' WGAL -TV Lancaster, Pa., $1,050 to $1,200; agement meetings. ON THE SOUTHWEST§ KOLN -TV Lincoln, Neb., $300 to $350; KGLO- TV Mason City, Iowa, $200 to $400; WTOK -TV NBC also will broadcast a radio pickup GIANT ECONOMY SIZE Meridian, Miss., $200 to $275; KNOE -TV Monroe, of the presentation of the NARTB Keynote La., $250 to $350; WMTW (TV) Mount Washing- PACKAC DOLLAR FOR ton, N. H., $300 to $400: KOSA -TV Odessa, Tex., Award to former President Herbert Hoover. - $150 to $200; WTVH (TV) Peoria, Ill., $300 to ' GCLLAR YOU CANT;' $450; KHQA -TV Quincy -Hannibal $250 to $450; The award will be accepted from President WKNX -TV Saginaw, Mich., $225 to $300; Fellows by C. M. Jansky Jr., board chair- BEAT IT ANY KSBW -TV Salinas- Monterey, Calif., $250 to - $325; WTOC -TV Savannah, Ga., $200 to $275; man of Jansky & Bailey, who will represent ;WHERE! KOPO -TV Tucson $200 to $225; KXJB -TV Valley City. N. D., $300 to $400; WSAU -TV Wausau, Mr. Hoover. The NBC delayed coverage Wis., $150 to $300; KSYD -TV Wichita Falls, Tex., of the award is scheduled for 8:30 -9 p.m. $250 to $350; WCTV (TV) Tallahassee, Fla: Thomasville, Ga , $175 to $200; EST the same day. CBS will broadcast a In 32- station extended market plan group - taped version WFAM-TV Lafayette, Ind., $70 to $85; KLAS -TV of Gen. Gruenther's speech $85 to $100; KTVO (TV) Ottumwa, 10:30 -11 p.m. EST in the East and Midwest. Iowa, $85 to $115; WJDM -TV Panama City, Fla., $70 to $80; KPAR -TV Sweetwater- Abilene, Tex., Chairman McConnaughey's address will $125 to $150; KREX -TV Grand Junction, Colo: KFXJ -TV Montrose, Colo., $85 to $100 (no charge, be heard at 10:05 -10:30 p.m. EST on the no rebate on Montrose); KOTA -TV Rapid City, CBS radio network. ABC and Mutual will K. DUB N. D., $50 to $100. stations carry live broadcasts of Mr. Fellows' Wednesday speech. CBS will carry this NETWORKS TO COVER speech delayed at 10:05 -10:30 p.m. EST. '57 NARTB MEETING Dozens of private meetings and social events are being scheduled starting Friday Greatest coverage scheduled with the CBS -TV affiliates meeting (story, K D U B- T V L U B B K , T E X A S Top speeches to be telecast page I24). Added to the list [BT, March 25] O C was an open house at the McCann -Erickson ALL FOUR national radio networks and offices, 318 S. Michigan Ave., Monday, 5 -7 two tv networks will bring highspots of p.m. The offices are close to the Conrad K P A T V the NARTB convention (Chicago, Conrad R- Hilton. Delegates and station representa- ABILENE.SWEETWATER, TEXAS Hilton Hotel, April 7 -11) to the nation. tives will be guests. A number of station The coverage will far surpass any past representative firms are planning receptions. broadcasting of industry proceedings (see convention roundup story and features ABC -TV Affiliates to Meet K E D Y- T V starting page 79). BIG SPRING, TEXAS ABC -TV affiliates will convene in Chicago Live telecasts will include FCC Chair- man George C. McConnaughey's luncheon next Sunday prior to the opening of the talk (Tues., 2:30 -3 p.m. EST) on CBS -TV NARTB convention, it was announced last and NARTB President Harold week by Alfred R. Beckman, vice president n.nd.,i and ca,. ra., W. D. -our ROOMS E. Fellows' National Sola, Mp.. E A -!u' RmY" report to the people (Wed., 3 -3:30 p.m. in charge of station relations for ABC -TV. EST) on ABC -TV. The affiliates meeting will be in the Grand NBC and CBS radio networks will pick up Ballroom, Blackstone Hotel, at 2 p.m.

BROADCASTING TELECASTING April 1, 1957 Page 119 NETWORKS

incidentally, led broadcasters who saw the original unit in operation at the NARTB convention to plunk down close to $4 mil- lion in orders on the spot -will be fulfilled, and that the problems foreseen then can be overcome. The biggest immediate problem is in the tape -defects which show up on the screen VTR: OUT OF THE LAB, as "drop- outs" or result in too high a noise ONTO THE FIRING LINE level. "Drop-outs" are those streaks that show up from time to time, similar to automobile ignition interference, which occupy a rela- tively minute portion of the picture but are distracting nevertheless. Generally they are caused by scratches, pinholes, or "little mountains and little valleys" on the surface of the tape. Many tapes are not sufficiently free of these flaws to provide a usable picture. Ac- cordingly, at least for now, the supply of usable tape is limited. This problem is being approached from two directions. While the tape manufacturers -Minnesota Mining & Mfg., Reeves, ORRa- dio, and Audio Devices are the principal ones-are trying to perfect the tapes, the electronic engineers at Ampex, CBS, NBC and presumably ABC are working on the equipment itself, to make it capable of handling less than perfect tapes. At NBC, work with the Ampex equip- ment is under the direction of Andrew L. Hammerschmidt, vice president and chief WITHIN the next few weeks, video tape ings and approaching that of film. engineer; Charles H. Colledge, vice president recording-the dream which Ampex Corp. 2. The big problem now is not in the for facilities operations; Anthony M. Hen- showed to be marketable commodity at last equipment but in the tape, although both ning, director of tv production, and George year's NARTB convention -will finish its CBS and NBC are working on equipment M. Nixon, director of engineering develop- first improvements series of shakedown runs and enter the to compensate for some of ment. At ABC, the work is under super- most rigorous phase of testing it has yet the tape's shortcomings. vision of Frank Marx, vice president in faced. 3. Tape will be infinitely less expensive charge of engineering and general services. film, saving All three television networks are making than some of the networks close Both NBC and CBS have minimized the to a week it the backbone of their various schemes for $10,000 in film stock and film drop-out problem by an electronic inver- processing costs maintaining sensible schedules during the during the DST months sion process through which the drop-outs, alone. The ultimate is lunatic months of dislocation created by day- saving incalculable at which normally show up white, are made light saving time. From April 28 through this point, being dependent on the extent to to appear on the screen as a less noticeable 26, it'll vs. with which VTR Oct. be VTR DST, the tape ultimately replaces film. gray color. recording equipment getting day -and -night 4. Nobody has done more than think Also Ampex has recently made a change workouts under conditions. about the range of actual broadcast uses to which VTR may in the equipment to eliminate picture Two of the three networks have been be put. Until now, and certainly for the DST "wobble" that has been apparent on certain working months, its is with the equipment for months, on principal use for delayed types of tv receivers. the air as well as off. CBS-TV has been at it broadcasts to overcome time differentials. In the Ampex machine itself, the recording having placed first with 5. The expectation longer, the order that tape `life" may head appears to be the critical component. and received its first unit last Nov. eventually be raised to Ampex at least 100 plays - Rotating at exceptionally high speed- 3 (CBS now has five units in operations, that's 200 times through the machine: 100 14,400 revolutions per minute head seven others on NBC got delivery of recordings and 100 playbacks -the order). -does not wears out relatively quickly, and rebuilding three units last December (eight others are seem extravagant. it is a several hundred dollar item. CBS -TV on order) and like CBS has been putting doesn't feel that it has yet had enough ex- them through their paces to see what they Networks Ironing Out Problems perience to build up an actuarial table on the can do and how they may be made to do it CBS -TV's William B. Lodge, vice presi- life expectancy of the average recording better. dent of station relations and engineering, head, but Ampex is guaranteeing 100 hours ABC -TV, currently in the process of in- who has supervised CBS -TV's work with per head and recent experience indicates this stalling its three units, has had less time for Ampex from the beginning, and his associ- is a reasonable expectation at this point. testing and its officials accordingly feel they'll ates on the project -notably Blair Benson, need a few weeks of DST experience before senior project engineer, and Howard Chinn, Curiously enough, the performance of the they can make a proper appraisal. chief audio -video engineer -speak with en- head improves with use -right up to the From CBS and NBC engineers who have gineers' natural caution in evaluating any breaking point. worked closely and almost continuously with new gadget. CBS -TV's on -air use of VTR started the Ampex tape operation for months, how- "On developments of this nature," Mr. slowly and has progressed cautiously. "We ever, it is possible to draw certain conclu- Lodge points out, 'you keep opening new realized there would be growing pains and sions: horizons -and finding new problems -so we didn't want to subject the public to 1. Although many problems remain to that you cannot possibly expect to have com- them," Mr. Lodge explains. be cleared up before VTR can approach its plete answers at this stage." Accordingly, when CBS-TV went on the full potentialities as a broadcast tool, it is But he has seen enough to convince him air with VTR late in November, after four clearly a workable system that now provides that the "promise" held out for the Ampex weeks of testing, it limited its use to west picture quality better than kinescope record - machines a year ago-a "promise" which, coast delayed feeds of the quarter-hour Doug Page 120 April 1, 1957 BROADCASTING TELECASTING "ROANOKE-

Edwards evening news show. A little later an during DST two or three times the number Bi ,qger than Arthur Godfrey program was "delayed" via of hours of programs involved. First, it is VTR, another one was put on the network standard procedure to record on two ma- via tape while Mr. Godfrey was in Africa, chines, as a precautionary measure. Second, RICHMOND ?" and in the future the tape will be used each recorded program must go through one regularly for west coast delays on his show. of the two machines twice -once to record, The next step was to do a 45- minute and once to play back. Finally, some programs then a one -hour See It Now program on will be played back more than once (to dif- VTR. In addition, one Bob Crosby program ferent legs of the network). Putting all this has been taped and two others are slated. together, CBS -TV figures that recording The Godfrey program presented in his 241/4 hours of its programs each week will absence and the three taped Crosby shows actually mean around 125 hours of "machine represent a step forward from the earlier use" each week, and the increment in the policy of using the Ampex equipment pri- case of the other networks probably will be marily to overcome time differentials. They of similar order. point up another area of usage which un- The figures on DST usage also serve to c doubtedly will be exploited more fully when point up the financial savings that VTR can VTR units are generally available and begin mean. to take their place as standard broadcast CBS-TV estimates that each hour of pro- gear. gramming it "delays" via film costs around Present Problems Enough $350 for film stock and film processing. Simple arithmetic, then, shows that by de- This is the area of the specially taped laying 241/4 hours a week via VTR rather show, recorded under live telecast condi- than film, CBS -TV will be saving itself tions but held for broadcast weeks or even better than $8,400 a week in film stock and months later. This type of usage, when it processing alone. comes, may open up a whole new set of Add to this the fact that tape can be union problems, but for the moment network erased and re- used -for up to around 100 officials "YES,BIGGER... are too much engrossed with the plays at the present stage of development task at hand learning all they can - -that of while film, once used, cannot be exposed the about equipment itself, and trying to again. BIGGER than make it work better -and are too limited In terms of original cost there appears to in the number of units available to plan no difference between film and tape Richmond by ahead to extensive "new" uses. be great equipment. A complete film system costs Therefore, in those cases in which VTR around $42,000 while the cost of the Am- has been employed to date for purposes 12,800'' 1 pex units, which ranged around $75,000 for other than overcoming time differentials, it the models that CBS, NBC, and has been to solve specific problems. prototype Television ABC now have, has been brought down to In the case of the Bob Crosby telecasts, about $45,000 for a production model. An for instance, the three programs are being hour's worth of 35 mm film, with develop- Femilies!7" put on tape (one already has been) .because ment, costs about $350, as compared to all available studio space was slated to be $200 for an hour of tape, which of course is tied up by other CBS-TV productions at re- usable. the Crosby show's regular broadcast times l on three dates. So in each case an audience Stands Alone at CBS -TV is invited in at a time when studio space is CBS-TV passed a significant milestone a 'Talvi,ian Magasin, available and the show is staged exactly as few weeks ago. Until then, each program it March, 1957 if it were being broadcast, except that it is taped for on -air use was duplicated on 35 tape- recorded rather than put directly on the mm film, for use in case the VTR went on air. To date, one Crosby show has been tape - the blink. NBC -TV still follows this proce- Note -Use the count YOU favor, cast; the others are scheduled for April 11 dure, using either 16 mm or 35 mm, and but it's generally agreed that the and May 9. presumably ABC -TV will do the same at ROANOKE TELEVISION market is NBC -TV is using VTR to solve another the outset of own VTR operation. But CBS- sizeably ahead of the RICHMOND type of production problem. Truth or Con- TV, which has been working with the Am- TELEVISION market. sequences, an audience participation show, pex units longer than the others, concluded YOUR set . . . originates in Hollywood and is carried on five weeks ago that VTR could stand on its Check count then BUY Roanoke! the network at 11:30 a.m. to 12 noon. Feed- own feet. Having thus attained "confidence" ing it to the network live would mean that in VTR, CBS -TV stopped making standby Call, your nearest Peters, it would have to originate on the Coast at films. Griffin, Woodward "Colonel ", 8:30 a.m. local time -not a good hour to If CBS -TV engineers needed any justifica- - or WDBJ Television! attract a wide-awake studio audience. So tion for this decision, they presumably found NBC -TV stages the half -hour daily program it a short time ago when they staged a dry at a more convenient local time, tapes it, run of their DST operation. They taped and and then feeds it to the network from VTR replayed their entire DST schedule for a the following day. full week, exactly as they plan to handle it During the DST months, CBS-TV plans when DST goes into effect except that the to tape a total of 241/4 hours of program- VTR playbacks were not put on the net- ming each week, while NBC expects to tape work. Not a single bobble occurred in the about 30 hours a week and ABC -TV will entire test, Mr. Lodge and his associates re- tape all of its live programming -an aver- port with considerable satisfaction. age of about 10 hours a week. CBS -TV Among other developments which CBS - and NBC -TV will operate all of their Am- TV reports after its five months of work pex units from Hollywood, while ABC -TV with the machines are (1) the finding that it Owned and operated by is installing its equipment in Chicago. is possible to re- record from one tape to an- Actually, the Ampex units will be in use other with results that, while not quite up to the Times -World Corp. BROADCASTING TELECASTING April 1, 1957 Page 121 KTBC-TV NETWORKS W growing older .. . the quality of the first tape, are "quite I953], and Minnesota Mining & Mfg., which . taller . stronger.. usable" on the air, and (2) through various last year acquired the video tape research ad'ustments, and by the use of 14 -inch products developed by the electronics divi- reels, the amount of tape that can be re- sion of Enterprises. RCA scored NOW! corded continuously can be increased from a color "first" last fall by putting a segment one hour, generally regarded as the maxi- of the Show on NBC-TV a TALLER tower mum when the machines were first intro- through its experimental color tape process (1280' above average terrain) duced, to an hour and a half. [BT, Oct. 29, 1956]. MORE coverage It is possible to splice tape before it is re- It is this inability of the Ampex units to (1137' above ground) corded but not afterward. This is definitely a handle color, and the impossibility of editing limiting factor, although some authorities (splicing) it, which in the opinion of NBC and right in the feel it is "not an un -mixed blessing." When authorities represent VTR's major draw- HEART of it becomes possible to splice tape that has al- backs at the present time. They are hopeful TEXAS ready been recorded, these experts fear, pro- that the editing problem may be solved ducers will want to "re- shoot" any scene or shortly after Ampex starts turning out pro- line that doesn't come off perfectly and the duction equipment -a stage Ampex hopes era of the motion pictures' heyday, when to reach late this year. Indeed, they feel hours could be spent on a single sequence, that "from here on out, advances are going will have fallen on television with all the to be terrific." added expense that such painstaking per- NBC-TV's two Hollywood VTR units - fectionism involves. a third, now in New York for study and tests Nor can the Ampex units yet handle color, by NBC engineers, will be shipped to Holly- although Ampex itself is known to be work- wood before the DST operations begins- ing on this problem just as others in the field currently are in "broadcast" use about eight are doing. Aside from Ampex, two of the hours a day. The recordings encompass an leaders in the race for color tape are RCA, hour of Today, an hour of Home, the quar- which demonstrated tape recording of color ter -hour News Caravan, an hour of Tonight, programs in its laboratories in Princeton and the half -hour Truth or Consequences. KTBC more than three years ago [13T, Dec. 7, Since Truth or Consequences is fed to the CHANNEL 7 590 Ice RADIO CBS NBC ABC CBS have the privilege of calling into question 5.000 watts NBC RADIO TACTICS 316íe ' sales practices which tend unfairly, even dis- AUSTIN, TEXAS ASSAILED BY SRA honestly, to depreciate the value of one of the stations' prime sources of revenue Represented Nationally by A BLAST at NBS Radio's pricing and com- -spot petitive tactics was unleashed last week by radio.... Paul H. Raymer Co., Inc. "We have no quarrel with the Station Representatives Assn. prompt- networks -and themselves, and no doubt of their continued ly answered by NBC officials. existence. We simply wish to call to your In a "Memorandum to All Affiliates of attention what you as a station operator the NBC Radio Network," SRA Managing face competitively, since your welfare and Director Lawrence Webb undertook to cau- Since 1943 ours go hand in hand." tion the stations "how your affiliated 14 years) on net- NBC authorities asserted that they were (Over work is competing with you for essential "selling network radio" and in no instance business." would Economy Auto Stores has make a presentation on spot radio ex- NBC authorities denied the SRA charges cept upon invitation by an advertiser or sponsored and countered that "if SRA had spent its agency, and then only when they were led time promoting the sale of the new avail - to believe that the budget was large enough abilities delivered to the stations by the to accommodate "8 O'CLOCK NEWS" both network and spot. NBC no -waste policy, rather than making Such was the case in the presentation criti- attacks on the network, SRA would have cized by SRA, they maintained, adding that 15- Minutes Daily served the stations better." it was not "against" spot but rather designed Mr. Webb in his memorandum said that to show what network plus spot could do 6 days a week! the current radio upsurge would seem "a for the advertiser. They were led to believe, new opportunity for stations to raise rates they said, that the advertiser had a budget and bring them into line with those of other Quite a to include both. record of continuous media and other businesses. But, he con-

sponsorship . . . but this tinued, "the NBC Radio network is making this opportunity increasingly difficult to NTA's Film Network WLAG feature has quite a realize by pricing their radio product so low Begins Commercially record for results, too! -by the device of virtually eliminating sta- tion compensation -that the stations them- NTA Film Network begins operations to- selves cannot compete with their own net- day (Monday) on a commercial basis, with Call Indie Sales or Dora -Clayton work, even though the product the stations Warner-Lambert Pharmaceutical Co. and Agency for suggestions and avail - have to sell is today a substantially bigger, P. Lorillard Co. (Old Gold cigarettes) spon- better, more effective advertising device than soring one and one -half hours of feature abilities for your client. ever before." film programming per week in 133 markets He said a recent presentation by the NBC [BT, March 4]. Radio network sales department, in compar- Throughout this week, the "Premiere ing a proposed network campaign with a Performance" series of 20th Century-Fox WLAG hypothetical spot radio campaign, contained feature films will be carried on the stations, many flaws. with playing dates varying from market to The SRA memorandum acknowledged market. The initial film presentation will be LaGrange, Georgia that "no one ... can tell a network how to "Suez," starring Tyrone Power, Anabella price the product it is selling, or how they and Loretta Young. should sell it. The stations, however, should Ely A. Landau. president of the NTA

Page 122 April 1, 1957 BROADCASTING TELECASTING eastern network by tape in addition to the enough machines to accomodate such re- west coast repeats of this and the other quests yet). taped shows, this means 3454 hours of taping For pre-recording, to solve the always each day and 4554 hours of playback for a tough problem of studio space (as CBS-TV total of eight hours of machine use daily, is doing in the case of the three Bob Crosby Monday through Friday. programs). NBC -TV "backs up" its tapes with 16 mm To solve awkward origination -time sit- or 35 mm films -and in one case had to uations (as in the case of NBC and Truth put the film into use when the tape version or Consequences). failed to work satisfactorily. NBC authorities can envision many po- For use in dramatic programs where quick costume or scene tential uses for VTR. They see it especially changes are needed (an actor can be shown a as an important news tool, cutting by hours falling into pool of water via tape and still be seen bone -dry the time lag that is imposed on film coverage the next in by the need to process films after they have moment a live pickup). been shot (both NBC-TV and CBS-TV These, of course, are elementary examples tape -recorded President Eisenhower's in- of the possibilities. Many of the ultimate augural ceremonies in January and broad- uses of VTR probably haven't even been cast from the tapes within half an hour, but thought of yet. As in the case of the elec- as yet there has been no other instance of tronic problems, networks authorities admit news coverage by VTR). readily that not only do they not know all Other examples: the answers, but quite conceivably they don't For recording commercials, thereby know all the questions yet. not only giving the advertiser assurance that But they do feel that, since Ampex first his spot is "right" but also enabling him to showed the machines at the 1956 NARTB "bunch" his shooting and thereby save time convention, they and Ampex- working in- wfla -tv and money (some advertisers have already dividually and in cooperation with Ampex- asked to use VTR on commercials, but have managed to compress about three years neither NBC nor CBS has anywhere near of progress into 12 months' time. delivers

Film Network and of National Telefilm said he had been given no reason why the Assoc., parent company (see OUR RESPECTS play was cancelled. Told of Mr. Robinson's it to column), claims his is the first tv film explanation, e. g., cancellation for "crea- network to "become a commercial reality," tive reasons," the ABC newsman replied and that this marks the first time that a that no one had ever intimated to him that series of feature films will be promoted and his play was anything but good. In fact, You! advertised nationally. It is Mr. Landau's he noted that he letters from intention to expand the network program- CBS officials that describe his play as "ter- ming gradually to encompass several hours rific." weekly within a few years. This is the second time Mr. Secondari's "Commentator" has been scratched. The Of 's nine Metropolitan CBS -TV Cancels Play first was in 1956 by NBC-TV. Mr. Brodkin County Areas with retail sales in About Editorializing had commissioned the script but the network excess of $150,000,000 - four are never scheduled it. NBC's director of con- within the WFLA -TV 30 -county Sales CBS -TV's plans to air a teleplay about a tinuity acceptance, Stockton Helffrich, said Area, blanketed by WFLA -TV's un- network news commentator's right to edi- he did not turn it down and didn't know live programming! torialize were abruptly cancelled last week, at what echelon of the network -or sponsor duplicated NBC just two weeks before the script was sched- or agency -the play was rejected. Add the six additional counties uled to be presented on Westinghouse Elec- Mr. Secondari said his play deals with within the WFLA -TV Sales Area with tric Corp's Studio One. The play, titled "The a situation surprisingly like his own: a retail sales in excess of $40,000,000, Commentator," was written by John Sec - newsman takes an unpopular editorial stand ondari, chief of ABC's news bureau in on the air, then faces sponsor difficulties and you have the greatest concentra- Washington. and network pressures. The difference be- tion of principal retail sales areas The play was rejected by the network, tween the play's commentator and himself, available with one Florida TV buy! not the agency (McCann- Erickson), it was Mr. Secondari noted, was that his fiction- learned. Hubbell Robinson Jr., CBS -TV alized character does go on the air while WFLA -TV delivers Florida's SEC- executive vice president in charge of pro- he (Secondari) "got the pressure first." OND TV- Market! For top rated avail - grams, insisted "there is nothing unusual Mr. Secondari also got his money first. abilities on this sales powerhouse of about our action have rejected other -we For "The Commentator" he has been paid Florida's West Coast, see your Blair - plays in the past." Observers were prone to by NBC (three quarters of the agreed price) TV man today! link the network's decision to its recent and also by CBS (the entire amount). - action concerning a `controversial" Eric Asked if there were a possibility his own Sevareid newscast (Figures from Sales Management's Survey [BT, Feb. 11, et seq.], network, ABC -TV, might do the play, Mr. of Buying Power) but Mr. Robinson denied the existence of Secondari said that while ABC presently such a link. He said that "the cancellation does not have a dramatic hour showcase, is for creative reasons only...." he felt "sure" the script would be accepted Producer Herbert Brodkin, who brought if it did. John Daly, ABC vice president the script over to Studio One after resigning in charge of news and public affairs, said from NBC -TV's Goodyear Tv Playhouse - that he has a copy of the script, but that Alcoa Hour series last fall, would not elab- any decisions regarding "The Commentator" wfla -tu orate on anything his superiors said. "As an as a vehicle for next season's ABC-1V NBC Basic .j.+ure.mnm. employe of CBS," Mr. Brodkin said, "I can schedule would have to be made by James only go along with network policies." T. Aubrey Jr., vice president in charge of National Representative -BLAIR -TV Inc. Contacted in Washington, Mr. Secondari programming and talent. BROADCASTING TELECASTING April 1, 1957 Page 123 NETWORKS AB -PT 1956 INCOME INVEST SETS NEW RECORD THINGS TO COME Report made to stockholders ABC's annual gross billings by 1960 are expected to reach $250 million, Gross take: $206,916,000 mostly from tv income, predicts Leon- A RECORD gross income of $206,916,000 ard H. Goldenson, president of Amer- was established by American Broadcasting - ican Broadcasting -Paramount Thea- Paramount Theatres Inc. in 1956, Leonard tres, in an article in the April issue of H. Goldenson, AB -PT president, announced Fortune magazine. last week in the annual report to stock- According to the article, Mr. Gold - WHERE THEY BRING holders. Gross income in 1955 was listed enson also expects the AB -PT theatre at $198,350,000. operation at that time to be about $100 LARGER DIVIDENDS Consolidated net earnings for 1956 were million. For the first time in its history, placed at $8,477,000, or $1.96 per share, the firm made as much from its radio - compared with $8,373,000, or $1.93 per tv operations as from its theatres, with share, in 1955. It was pointed out that half the company's $8 million profit The latest NIELSEN SURVEY proves $742,000 of the 1956 earnings and $155,000 coming from the former. that KTBS -TV, CHANNEL 3 gives from the 1955 earnings came from capital Under the title of "AB-Paramount you more ... more TV homes . . . gains. Moves In," the article also pays tribute reaches more of these TV homes The income for the ABC division was to ABC's drive to establish greater tv MONTHLY and WEEKLY de- reported at $98,759,000, as against $81,- competition with the other networks. ... A discussion of ABC's plans and pros- livers more for your money. 117,000 in 1955. Mr. Goldenson said the division has had "year -to -year improvement pects for next season also are outlined. with a substantial 316,400 HOMES in KTBS -TV Area in income and earnings increase in gross time billings for the tele- give you a bonus of 31,900 homes vision network over 1955." He noted that interest in Technical Operations Inc. over Station B, according to A. C. the 1956 fourth quarter results were below Nielsen Co., world's largest statis- those of the same period of 1955 as sales Network Executives to Speak tical and rating organization. had not come up to expectations. At CBS -TV Affiliates Meeting ABC Radio, Mr. Goldenson said, im- CBS -TV Affiliates Assn. will hold its third 157,980 TELEVISION HOMES in proved "its relative competitive position general conference on Friday and Saturday KTBS -TV AREA, a bonus of 13,120 among the four networks ... and assumed audience leadership over the other networks of this week at the new WBBM -TV Chicago over Station B, is shown by the in the important commercial morning time studios. Key executives of the network will Nielsen Survey. periods." He observed that as of April 1, present a progress report on the past season ABC Radio increased its rates for morning and outline plans for next fall. 136,860 HOMES REACHED programs, which represented the first in- The meeting will begin at 10:15 a.m. MONTHLY by KTBS -TV, a bonus crease in years and serves to signify "re- Friday with talks by C. Howard Lane, vice of 6,740 over Station B, proven by newed recognition of the national medium's president -managing director of KOIN -TV Portland of the association, Nielsen. real worth." and chairman The overall profit of the company's owned and Merle S. Jones, who will be addressing the group the first time in his new 131,870 HOMES REACHED WEEK- and operated stations -five tv and four radio for capacity as president of CBS -TV. Highlight LY by KTBS -TV, a bonus of 5,120 -showed improvement in 1956 over 1955, according to Mr. Goldenson. He said their of the first day's meeting will be the luncheon over Station B is shown by Niel- growth reflected "one of the best years address by Dr. Frank Stanton, president sen. in local and national spot business, as well of CBS Inc. as increased audience acceptance for the Network executives who will speak dur- KTBS -TV with its maximum power tv stations' local and national programs." ing the two days are William H. Hylan, is the place to be ... there's more Mr. Goldenson indicated the ABC divi- vice president of sales administration; Hub- to see on Channel 3 ... and more sion's outlook for the future is bright, with bell Robinson Jr., executive vice president in charge of network programs; Oscar Katz, people see itl a major factor being the accessibility of network programs in markets that up to now vice president in charge of daytime pro- have had only two tv stations. He pointed gramming; Jay Eliasberg, director of re- out that in the last year, 12 major markets search; Thomas Dawson, vice president, were added to the ABC-TV lineup and said network sales; Sig Mickelson, vice president there is a likelihood that the FCC, soon in charge of news and public affairs; John KTBS.7i would grant licenses for additional stations P. Cowden, operations director of advertis- in such cities as Boston, St. Louis, Miami ing and sales promotion; Charles J. Oppen- CHANNEL and Omaha. heim, director of information services; Ed- Along with this strengthening lineup, ward P. Shurick, vice president and director Mr. Goldenson mentioned that ABC-TV of station relations; Ralph W. Hardy, vice SHREVEPORT is in the process of bolstering its program- president, Washington, D. C.; William B. ming for next fall. Lodge, vice president of station relations LOUISIANA ABC Film Syndication, the subsidiary and engineering, and Robert F. Jamieson, that distributes film programming, became sales service manager. E. NEWTON WRAY, active in the overseas market during 1956, President & Gen. Mgr. according to Mr. Goldenson. Cohan to CBS Radio Post Last August, Mr. Goldenson reported, PHIL COHAN has been appointed trade NBC and ABC the company expanded its interests in the news editor of CBS Radio Press Information electronics and nucleonics fields with the effective April 1, according to Charles S. acquisition of a 25% interest in the Wind Steinberg, director of the department. Represented by Mr. Tunnel Instrument Co., Newton, Mass. Cohan has been a senior press representative Edward Petry & Co., Inc. AB -PT also has a 331/2 % interest in Micro- with CBS Television Press Information since wave Assoc., Burlington, Mass., and a 25% January 1956. Page 124 April 1, 1957 BROADCASTING TELECASTING How Many? How Much?

Today 1 in 3 Americans are saved from cancer. Ten years ago only 1 in 4 were saved. Such an improvement is due to early detection and prompt treatment. But people don't know this. You of the broadcasting industry can tell them. Will you? At the same time you can help us raise $30,000,000 needed for education, for service, and for cancer research - research that will find the final cure for cancer. Here's the way we'll help you help us! Radio: Television:

Transcribed Spot Announcements 20- second and 1- minute film spots, Spot Announcement copy including George Gobel, Debra Paget, and Martha Hyer Transcribed Quarter -Hour Shows Flipboards, slides and telops A one-hour Great Jazz show, starring YOUR deejay. We provide music, includ- Copy for live announcements ing collector's items, program notes and scripts.

For further information, consult the American Cancer Society Unit in your community or write to: AMERICAN CANCER SOCIETY RADIO AND TELEVISION SECTION 521 West 57th Street New York 19, New York 5

BROADCASTING TELECASTING April 1, 1957 Page 125 NETWORKS

THE CALIF. -ORE. TV TRIO

EXECUTIVES of Crosley Broadcasting and ABC witness the signing of WLWI (TV) Indianapolis as a basic affiliate of the network. Seated (I to r): John T. Murphy, M, OREGON vice president in charge of television for Crosley; James D. Shouse, Crosley chairman of the board; Robert E. Dunville, Crosley president; and standing (I lk/ to r) Eric A. Jensen, general manager of Crosley's WLWD (TV) Dayton, Ohio, an KBES -TV Medford KOTI -TV ABC affiliate; Oliver Treyz, vice president in charge of the ABC Television Net- 5 Klamath Fall *Channel work; Alfred E. Beckman, vice president in charge of ABC station relations, and Channel 2 - Harry Le Brun, general manager of WLWA (TV) Atlanta, also ABC -affiliated. KIEM Eureka 1 Channel 3 Crosley WLWI CALIFORNIA (TV) Signed CBS Signs KDKA -TV 5aa ,aara As Basic ABC -TV Affiliate 7117 M.. As Basic Affiliate WLWI (TV) Indianapolis (ch. 13) will be- come a primary affiliate of ABC -TV on Sept. SIGNING of Westinghouse Broadcasting - 14, it was announced jointly last week by Co.'s KDKA -TV Pittsburgh as a basic re- Robert quired affiliate of CBS-TV was announced Y E. Dunville, president of the Crosley Broadcasting Corp. and Alfred R. Beckman, jointly Friday by Harold C. Lund, WBC vice president in vice president -Pittsburgh, and Edward P. The 5 111 1 4 1 1 111 TV Stations charge of station relations for ABC -TV. WLWI is scheduled to begin Shurick, CBS-TV vice president and station relations CHANNEL 2 operation in September, with effective ra- director. KOTI Klamath Falls, Ore. diated power of 316 kw visual. KDKA -TV currently is affiliated with all CBS three networks and will continue to carry "The affiliation of WLWI with the 'action' CHANNEL programs from all until Pittsburgh's second NBC network is a further extension of the rela- KIEM Eureka, Calif. vhf station, WHC (TV), goes on the air. ABC tionship which has long existed between the CHANNEL Crosley Broadcasting Corp. and ABC -TV," KDKA -TV commenced operation Jan. KBES Medford, Ore. Mr. Dunville said. `The rapid growth and 11, 1949, as WDTV (TV). It was then expansion of ABC -TV and its vigorous plans owned by DuMont. The change to KDKA- Three markets -one billing for the coming season make us certain that TV came in January 1955 when WBC our newest television station will be launched bought it from DuMont. It is on ch. 2. MARKET FACTS successfully." Jerome R. Reeves is general manager. POPULATION 338,800 Other Crosley tv stations: WLWA (TV) Mr. Lund said KDKA -TV, after the shift FAMILIES 109,800 Atlanta, ABC -TV; WLWI (TV) Cincinnati, in basic affiliation, would carry some ABC - TV shows. TV FAMILIES 81,252 NBC -TV; WLWC (TV) Columbus, NBC - and RETAIL SALES $474,450,000 TV; WLWD (TV) Dayton, ABC -TV The KDKA -TV change will mark the and NBC -TV. second Westinghouse tv station affiliation SPEND- CONSUMER with CBS-TV. KPIX (TV) San Francisco, ABLE INCOME $591,194,000 NBC Radio Promotes Graham which WBC bought in July 1954, is CBS - TV- "The Calif. -Ore. TV TRIO bridges PROMOIION of George A. Graham Jr. affiliated. Other two WBC tv stations - WBZ-TV Boston and KYW -TV the gap between San Francisco & to director of sales planning for NBC Radio, Cleveland - are NBC-TV outlets. Portland with EXCLUSIVE VHF from the post of Coverage on Channels 2, 3 & 5." director of radio Speculation centered last week on prob- network sales serv- able affiliation of WIIC with NBC -TV. for CALIF. -ORE. TV TRIO ice was announced Though ABC -TV reportedly has dickered call Don Telford, Mgr. last week by Mat- with the station, it is believed that since Phone Eureka, Hillside 33123 TWX EKI6 thew J. Culligan, more NBC -TV programs have been carried vice president in in the market on ch. 2 as the city's only vhf station BLAIR 7,4(iti

Robert E. Eastman, executive vice president years in network radio. He started with NBC of John Blair & Co., station representation as a page, rising shortly to co-op programs firm, last week was sales and later NBC Spot Sales before mov- reported to be all ing over to the Blair Co. in 1943. John Blair but in as head of & Co. represents all ABC owned radio sta- the ABC Radio tions except KABC Los Angeles. They are network. WABC New York, KGO San Francisco, Although neither WXYZ Detroit and 50% of WLS Chicago. he nor ABC would give confirmation, reports abounded May 16 Dedication Ceremonies that he was at least Set for ABC Chicago Studios on the verge of ABC's new Chicago headquarters [BT, signing to take over March 18, 4], built at a cost of $1.5 million, the ABC Radio top will be dedicated on May 16, it was an- MR. EASTMAN spot that has been nounced last week by Frank Marx, ABC vacant since Don vice president in charge Durgin moved to NBC of engineering and -TV as vice president general services. for sales planning [BT, March 4]. The new studios for ABC and WBKB There was some conflict as to just what (TV), the network's Chicago owned and his title would be, however. Some said Mr. operated station, are located at 190 N. State Eastman was slated to become ABC vice St. They occupy the top three floors in the president in charge of the radio network, the ABC-States Lake Bldg. The new studios, title which Mr. Durgin had held. Others Mr. Marx said, give the network and WBKB speculated that ABC might be divided into (TV) "60% greater space than previously, separate divisions for radio and television, with the most advance telecasting facilities with Mr. Eastman becoming president of incorporated in the new location." the radio division. General and administrative offices will be Mr. Eastman got his start and spent many located on the 10th floor, production and engineering rooms on the I lth and studios Zugsmith, Oxarart Plan and technical facilities on the 12th. The new IN THIS $ BILLION -PLUS New facilities are designed for conversion to color Western Network television in a minimum amount of time. SALES EMPIRE WREX -TV IORMATION of Intercontinental Broad- Air conditioning units and lighting circuits casting System as a network of western radio to accomodate the needs of color television IS THE and tv stations was announced last week by also have been installed. KING SALESMAN Frank Oxarart, president of Continental Leonard H. Goldenson, president of AB- Telecasting Corp. (KRKD -AM -FM Los PT, will head the group of ABC executives The Rockford TV Area 1 st Angeles, KITO San Bernardino). Outlets, in participating in the dedication ceremonies. -Illinois' market addition to the CTC stations, were an- outside Chicago - is 400,195 families strong, nounced as including KVSM San Mateo, ABC -TV Series to Star Brennan with $2,357,080,000 income. It embraces Calif.; KMI- KSHO -TV Las Vegas, Nev.; rich farm counties whose cities house industrial KBYE Oklahoma City and KULA -AM -TV NEW situation comedy series, The Real Honolulu, in which Mr. Oxarart, Arthur B. McCoys, starring Walter Brennan, has been giants like General Motors, Fairbanks -Morse, Hogan, John D. Feldmann and Albert Zug - acquired by ABC -TV for the 1957 -58 sea- Parker Pen, Burgess Battery, Sundstrand ... smith have varying interests. son, it was announced last week by James and show sales indexes like Rockford's 158, Mr. Zugsmith has been elected board T. Aubrey, ABC -TV vice president in charge Beloit's 151, Janesvillé s 153, DeKalb's 184, chairman of IBS. Its other directors include of programming and talent. Created and Mr. Oxarart, president; Mr. Feldmann, ex- produced by Irving Pincus, the new series Freeport's 176, Dixon's 203. Sales total ecutive vice president; Richard Schofield, deals with the problems of a family ad- $1,706,962,000, average $4,265 per fam- vice justing to the new president; Edward Jansen, treasurer; surroundings of their re- ily $447 above average. Ira Laufer, secretary, and Melville Tucker, cently inherited California ranch. Sheldon - executive of Universal Pictures. Mr. Laufer Leonard is director and Norman Pincus is The most recent viewership survey again is newly appointed general manager of the associate producer. The show is produced shows WREX -TV as the favorite, by better Las Vegas stations, in which he holds a jointly by the Brennan -Westgate Corp. and 20% interest [BT, March 25]. Merterto Productions and is written by than 3 to 1. It's favored by advertisers too Although the word "network" was used Bill Manhoff. ... for its consistent results, at much lower in the announcement, there are no plans for cost per thousand. connecting the stations by lines, telephone NBC -TV Names Rittenberg Mr. Zugsmith said. The development is still in the formative stage, with the first meeting APPOINTMENT of Morris Rittenberg as J. M. BAISCH, GENERAL MANAGER of affiliates still to be held, he said, but the manager, special program sales of NBC -TV, Represented by H. R. TELEVISION, Inc. idea is to make programs which have proved was announced last week by Michael H. themselves successful in one market avail- Dann, vice president, Network program able to the rest of the group by transcrip- sales. Mr. Rittenberg, who has been manager tions or tape recordings. It is possible that of sales development for television network IBS might sell time for the full network as sales since January 1956, joined the net- well as provide it with programs, Mr. Zug - work in 1953 as an operations analyst and smith said, stressing that it is yet too early later served as supervisor in program plans to tell just what will eventually be worked and policy evaluation, and as supervisor of out. financial evaluation. BROADCASTING TELECASTING April 1, 1957 Page 127 4ofohq (4? Towefs STATIONS STORZ SELLS KOWH FOR $822,500; SEVEN OTHER AM STATIONS SOLD

SALE of Todd Storz's KOWH Omaha, The station, 1 kw on 1600 kc with a cp for Neb., led a list of eight stations which 5 kw, is owned by Bernice Schwartz and changed hands, subject to FCC approval, Coralee Garrett. Allen Kander & Co. was last week. Involved were stations in Wash- broker. ington, Missouri, South Carolina, Georgia, Upon FCC approval Rollins will revamp Alabama and Florida. KATZ format to program for Negro audi- KOWH was sold to National Weekly Inc., ence. This will make Rollins' fifth station headed by William F. Buckley Jr., of New using race programming; others are WRAP York and Stamford, Conn., for $822,500. Norfolk, Va.; WNJR Newark, N. J.; WBEE Seller was Todd Storz, heading the Storz Harvey, Ill. (Chicago area), and WGEE Stations, who plans to transfer his operating Indianapolis, Ind. Rollins also owns WJWL headquarters to Miami [CLOSED CIRCUIT, Georgetown and WAMS Wilmington, both March 25]. Del., and WPTZ (TV) Plattsburgh, N. Y. Mr. Buckley, 33, son of the operator of (ch. 5). Rollins group was organized in independent oil companies in South America 1950, is owned principally by O. Wayne and the Middle East, publishes the National and John W. Rollins. Review, a weekly news magazine with na- Personnel of KATZ will remain un- tional circulation, and was at one time as- changed, it was announced. sociated with the American Mercury. He is WJAT Swainsboro, Ga., was sold the author of the controversial God and for $125,000 by Jack A. and Nancy M. Thomp- Man at Yale, published several years ago, son to James R. Denny and county music and co- author of McCarthy and His En- personality Webb Pierce. Messrs. Denny emies, published more recently. Mrs. Buck- and Pierce are partners in three Nashville ley is a native of Omaha. music publishing firms. In addition, Mr. National Weekly Inc. acquires 100% of KWTV Pierce performs on WSM -AM -TV Nashville the station and is entirely owned by the and records for Decca records. Mr. Denny OKLAHOMA Buckley family. The transaction involves a will serve as general manager of WJAT, CITY cash payment of $650,000 with the balance which is on 800 kc with 1 kw daytime. ...world's to be paid following FCC approval. tallest WFBF Fernandina Beach, Fla., 1 kw day- Chairman of the board of National Week- GRAND TOWER+ DAMASCOS time on 1570 kc, sold by Marshall W. Row- ly Inc. is Al Brent Bozell, son of the late land to Edward G. Murray, Norristown, Pa., Leo B. Bozell, founder Bozell & Jacobs, of for $65,500. Mr. Rowland holds grant for national advertising which agency began WSIZ Douglas, Ga. Mr. Murray formerly business in Omaha. Mr. Bozell was the suc- was film director of WRCV -TV, and prede- s cessor to Roy Cohn as counsel of the Mc- cessor WPTZ [TV] Philadelphia) and vice Carthy PP Investigating Committee several president, WTBO Cumberland, Md. He now years ago and is the co- author of the book VAI .21ait is program consultant for Storer Broadcast- on McCarthy. ing Co. was the Radio and Television KOWH first of the stations to be WPFD Darlington, S. C., 500 w daytime Stations acquired by Mr. Storz, having been pur- on 1350 kc, sold by Robert R. Hilker to are accused of Committing chased in 1949 from the Omaha World- Ralph W. Hoffman for $41,500. Mr. Hilker LIBEL Herald for $75,000. It operates on 660 kc- also owns WCHC Belmont, N. C. Mr. Hoff- with 500 w day. Other Storz stations are SLANDER WDGY Minneapolis; WHB Kansas City; PIRACY WTIX New Orleans and WQAM Miami. PLAGIARISM Ray Hamilton of Hamilton, Stubblefield, INVASION OF Twining & Associates negotiated the trans- PRIVACY action. COPYRIGHT Acquisition of its sixth station, KTIX VIOLATION Seattle, Wash., was announced by Tele- Broadcasters Inc. (H. Scott Killgore) last based upon acts of Station, Staff, week. The 5 kw daytime Seattle outlet (on Announcers, Speakers, Performers, 1590 kc) was bought for a total considera- Commentators tion in excess of $320,000 from W. Gordon You can't predict claims - Allen, Mr. Killgore reported, and is subject BUT YOU CAN to FCC approval. INSURE Tele- Broadcasters already owns WPOW effectively against embarrassing loss New York, N. Y.; KALI Pasadena, Calif.; by having our unique policy at almost WKXV Knoxville, Tenn.; WPOP Hartford, PAPERS are signed for the $822,500 trifling cost. Conn.; KUDL Kansas City, Mo. sale of KOWH Omaha by Todd Storz WRITE FOR DETAILS AND RATES KTIX went on the air last year. Mr. Allen to William F. Buckley Jr. Here are owns four other stations: KGAL Lebanon- seated (I to r) Mr. Buckley and Mr. EMPLOYERS Albany, KGAY Salem, both Ore.; KBAM Storz; standing (I to r) Peter Shuebruk, Longview- Kelso, Wash., and KMAR Winns- Fly, Shuebruk, Blume & Gaguine, Mr. REINSURANCE boro, La. There will be no change in the Buckley's attorney; Ray V. Hamilton, KTIX staff, Mr. Killgore announced. Hamilton, Stubblefield, Twining & CORPORATION Sale of KATZ St. Louis by St. Louis Assoc., broker in transaction, and 21 WEST TENTH STREET Broadcasting Co. to Rollins Broadcasting Francis X. McDonough, Dow, Lohnes KANSAS CITY, MO. Co. for $110,000 was announced last week. & Albertson, Mr. Storz' attorney.

Page 128 April 1, 1957 BROADCASTING TELECASTING ILLINOIS' 2nd BIG MARKET P/M/7í0U /" `Old Indian word for Peoria area meaning "land of plenty."

AREA, TOP

TOP SHOWS!

NBC President Robert Sarnoff and three other network officials inspect the suburban studios of WKY -AM -TV Oklahoma City during a visit to that community a fort- POWER" night ago. L to r: front row, David Adams and Harry Bannister, NBC vice presidents; TOP Edward L. Gaylord, executive vice president of Oklahoma Publishing Co.; Hoyt Andres, WKY-AM -TV manager; Mr. Sarnoff; back row, Aaron Britton, WKY's production director, and Donald Mercer, NBC director of station relations. TOP TOWER! man formerly had interest in WULA Eufala, maceuticals Inc. account on NBC -TV' Ala. Twenty-One and CBS -TV's To Tell The Blackburn & Co., station broker, handled Truth, today (Monday) assumes the posi- the transactions in both the above sales. tion of program director of WABC -TV New WLAY Muscle Shoals, Ala., was sold by York. He succeeds George Rice, transferred TOP COVERAGE, Michael R. Freeland to a three -party buyer to a management post at KGO -TV, the ABC comprising John M. Latham, Robert G. o &o station in San Francisco. Only Chicago tops Metropolitan Watson, and Fred L. Thomas for a total sum of $69,000. Mr. Latham is former part Ceremonies to Mark Peoria in population, income and owner of WKTM Mayfield, Ky., and Mr. retail sales. Thomas is the present owner of WKTM. WDAU -TV Dedication WLAY operates on 1450 kc with 250 w. WJVB Jacksonville Beach, Fla., was sold THE FLICK of a switch at noon today PEORIA "Sets In Use" TOP by Lyle Williams Jr. and associates to An- (Monday) will signal the change of WGBI- 19 MAJOR TV MARKETS drew B. Letson, owner of WCNH Quincy TV Scranton (ch. 22) to WDAU -TV, the and WMOP Ocala, both Fla., for $60,000. transformation of the station's power from 28.1 Avg. (7 AM- Midnight) 178 kw to 1,000 kw, and the use of new WJVB is 1 kw daytime on 1010 kc, and showed a deficit of $45,000 as of Dec. 31, transmitting equipment and the highest an- 47.6 Avg. (5 PM- Midnight) tenna tower in that part of the country. 1956, according to the balance sheet sub- Higher than 19 of the top mitted with the application last week. Simultaneously with his ribbon cutting to major TV markets Both above transactions were handled by open the northeastern extension of the from ARB 11/56) Paul H. Chapman Co., Atlanta, Ga. linking the Scranton (compiled area with Philadelphia, Dr. Merritt Wil- Hollander to WABC -TV Post liamson, vice chairman of the state's Turn- ONLY WTVH DOMINATES pike Commission, will throw a switch signal- AL HOLLANDER, manager of radio and WITH CBS -ABC: television at Edward Kletter Assoc., New ing the station's changeover to begin a two - York advertising agency servicing the Phar day dedication ceremony for WDAU -TV. 14 of the top 20 shows The celebration will be climaxed tomor- row night at a dinner given by the Scranton 151 of 196 evening 1/4 hours Chamber of Commerce in that city's Mosque (ARB 11/56) Temple. WDAU -TV cameramen will tele- covers 18 rich counties vise the affair. Principal speaker at the dinner, to be at- tended by Scranton -Wilkes -Barre area mayors, state legislators, CBS -TV stars and officials and others, will be Charles Colling- wood, host program. for CBS' Odyssey EDW. PETRY &-C:". Other network entertainers expected to at- NATIONAL REPS. tend are Carmel Quinn, Irish singing star of the Arthur Godfrey Show; Warren Hull, affiliated with master of ceremonies for Strike It Rich and Peoria Journal Star Frank Fontaine, tv screen and radio co- median. Added attractions will be Jim Lewis of the "Mariners" and one of Philadelphia's 1E1 Mummer (string) bands (55 pieces). Channel 19 'I'm so glad we ran out of gas, Donald W. Thornburgh, president and PEORIA, ILLINOIS Charles -now we can listen to some- general manager of WCAU-AM -FM -TV thing romantic on KRIZ Phoenix." (owned by the Philadelphia Bulletin) and

BROADCASTING TELECASTING April 1, 1957 Page 129 STATIONS

BROADCASTERS will place their case for access to courtrooms present. "where it belongs -at the mercy and discretion of the individual Mr. Rogers, who is a NARTB Tv Board member, showed judge in the individual circumstance," W. D. (Dub) Rogers Jr., how a camera and monitor had been installed in an adjoining president -general manager of Texas Telecasting Inc., told the room, with the camera shooting through a tiny aperture. A mem- Lubbock County Bar Assn. March 23. ber of the association verified the coverage. Arguing for broadcast coverage, Mr. Rogers revealed at the The pickup was handled by Rudy Starnes (at camera), KDUB- close of his address that the proceeding had been telecast on a TV Lubbock chief engineer. Buddy Adams, a member of the closed- circuit system without the knowledge of many of those bar group, sat at the adjacent monitors. president of Scranton Broadcasters Inc., li- WOR Discloses Plans dience of major New York stations through- censee of WDAU- AM -TV, will receive the out an area of 153 counties in 13 states. keys to the twin cites of Scranton and For New York Survey Plans were announced by Robert J. Leder, Wilkes -Barre from their respective mayors. IN WHAT was claimed last week as "prob- WOR vice president and general manager, Controlling interest in the station was ably the most extensive coverage study ever after Robert M. Hoffman, the station's di- purchased by WCAU Inc. last August and ordered by an individual radio station," rector of promotion and planning, unveiled officially transferred last Dec. 3. It is WOR New York disclosed that it has com- the technique used and results obtained affiliated with CBS. missioned the Pulse Inc. to measure the au- from a field test in Philadelphia before a forum held on Nielsen Coverage Survey No. 2 (see story page 34). The Pulse -WOR survey plans include HOW'S THIS FOR ... about 14,000 personal interviews conducted in March and through the middle of this month. All counties in which any New York radio station showed 10% or better audience penetration in the 1952 Standard Audit & Measurement (SAM) study will be checked. Used will be a roster of stations serving each particular county surveyed, which ac- cording to WOR, "eliminates the flaws in- herent in previous coverage studies and at TELEPROMPTER CORPORATION'S GROWTH PATTERN the same time contains two safeguards de- signed to eliminate possible 1953... 1st DISPLAY AT NARTB 'over reporting' by families being interviewed." Safety 1954... EXPAND EXHIBIT to fill TWO hotel rooms measures to be contained in the survey will be the inclusion letters 1955... ENLARGE OPERATION to main floor exhibit of call of a non- existent station in the roster, and any re- 1956... 6th LARGEST EXHIBITOR AT NARTB spondent claiming to have listened to any New York station will be required to name NOW a specific program on that station in the 1957 NARTB EXHIB TOR past week. FEATURING (Nielsen's Vice President John K. Church- ill at the RTES forum asserted that with NEW AND EXCITING the "aided recall" technique "you get big DEVELOPMENTS FOR THE TV INDUSTRY! numbers" which is all right if that's what is wanted. He also doubted effectiveness of the use of "bogus" call letters as a correc- New MOD V (all new 1957 TelePrompTer) ... NEW TELEPRO "6000" Last word it in REAR SCREEN projection ... NEW Expansion program, TelePrompTer tive because people usually can detect Corporation's NEW Group Communications Division, specializing in when placed with a list of known stations). CLOSED- CIRCUIT television services. WOR claims that its Philadelphia test via the roster methods indicated a 13% greater PRO audience per week than with the so- called [OW/ "open end" question (depends on person's 31 1 West 43rd St., New York 36, N. Y. JUdson 2 -3800 -memory at the particular moment a ques- HERBERT W. NOBLER, V. Pres. So /es JAMES BLAIR, fgpr. Sa /es Mgr. tion is asked). The station asserts also that LOS ANGELES CHICAGO WASHINGTON, D . PHILADELPHIA the weekly audience for the five major New DETROIT MIAMI TORONTO LONDON York stations averages 79% greater with the roster question than with "open end."

Page 130 April 1, 1957 BROADCASTING TELECASTING Westinghouse Forms News Bureau in D.C. Choose the package that fits your TO BRING national and world news stories into relative focus for the various markets served by Westinghouse Broadcasting Co. Stations, WBC today (Monday) establishes programming needs! a news bureau in Washington to serve its radio and tv outlets. Bureau from the Chief is Rod Mac - Leish, news direc- Sesac Transcribed Library SEE SESAC tor of Westing- Folk Music AT THE house -owned WBZ "A" - WBZA "B" Band Music Boston NARTB Convention, April 1- 11,1951 Springfield [CLOSED "C" Popular Classics CIRCUIT, March The Conrad Hilton Hotel, Chicago 25]. "G" Gospel Music Nos. Mr. MacLeish "H" Hawaiian Music Suite 524A -526A last week fed WBC "N" Novelty (Dance & Jazz) coverage of Producers of the famous MR. MacLEISH outlets Dave Beck's testi- "P" Polka Music mony before a Senate committee. "R" Religious Music SESAC The Westinghouse stations are WBZ- WBZA Boston and Springfield; WBZ -TV "S" Spanish Music Transcribed Library Boston; KDKA -AM -TV Pittsburgh; KYW- AM-TV Cleveland; WOWO Fort Wayne; WIND Chicago; KPIX (TV) San Francisco and KEX Portland, Ore. "the best music in America" Westinghouse has not yet chosen a suc- cessor for Mr. MacLeish at WBZ, but Leo THE COLISEUM TOWER Egan, newscaster and sports director for 10 COLUMBUS CIRCLE the station, last week was assigned to han- Inc. YAW Sesac, Y. NEW YORK 19, N. dle Mr. MacLeish's local broadcasts. Mr. MacLeish last week also was chosen an Outstanding Young Man by the Greater Boston Junior Chamber of Commerce.

Murphy Replaces Rainsberger

JOHN MURPHY has been named general manager of KFAM -AM -FM St. Cloud; Minn., replacing Dale Rainsberger. Appointed assistant manager and pro- gram manager for the station was Jack Lund. The new appointments were an nounced by Fred C. Schilpin, president of he Times Publishing Co., station licensee

WHO SALUTES If you buy radio time by the "Let's run it up a flagpole and see who salutes" FINAL details on appointment of Sim- method, WBNS Radio is at the top of mons Assoc., New York and Chicago, the staff. Our salutin', listenin'. friends have $2,739,749,000 to spend. They and as national sales representative of Pulse place us first in any Monday -thru- WPET Greensboro, N. C., are set by Friday quarter -hour, day or night. Ask John Blair. Dave Simmons (1), president of Sim- mons Assoc., and Hugh Holder, presi- WBNS RADIO dent of the daytime station that broad- COLUMBUS, OHIO casts with 500 w on 950 kc. The appointment coincided with new own- ership of the station.

BROADCASTING TELECASTING April 1, 1957 Page 131 STATIONS

scattered from basement to garret of Crosley EMIR SERVICE 0 0 0 0 0 RIP4444RiW5 Square. The toughest part of his job was ,,. _ communicating with his organization. Now Mr. Dailey, from Crosley Square, .((1R `; -' v ; , directs the complete Comex operation. The n._ a .ntt,_ ,. . separate radio and tv news programming ,0/1-.:pl .i/f, .. r. ...-_-J\$ ...R 1., , ..a ) j.i ( i personnel sit at desks equipped with micro- 1,' fI7Ii, 1l)a 1II . : `muwv A n phones. Two cameras can dolly around the : iá IiIIII% ;; If r 7r11 1/ `' , II two Comex departments where four were , rr- Iy._ 1 1±Iiiii - sa ` i /I pI II'/ . I 4//IOJI1'/- ./11 needed in Crosley Square. If necessary, three a /lI/ n aL.,í^11 fiVii.7! )/I'%//////III rIUs JIaI ,Pl cameras can operate in Comex and there is i//A 1ill////I/III III /IC IÍIIII' ,'I A , wiring, for a fourth. ////// Na///IIIII/II /I611'i/fI Q1 , ///J r.-sIIIIIIIIIUUIiIIIrNr 1n I`r, The Comex news -special event room in- ///l:Ii7/////IIIIItU^IIii nT .l hfi-6,-h cludes nine news teletypes, facsimile for ai vriiiiiiiiiIr -,! NIII We 11/i1P stills, Western Union sports ticker, two /A .1I1'II/IIIIIIIl.11.\IIIA \CC 1111ISG -. a '/11117/Ii I\ Ampex 600 rack -mounted tape recorders, IIYIII/IIIIII police radio, two turntables, two RCA tv T INN ' /IIIIIIIIr, cameras, NBC Hot Line box, lighting for black- and -white tv with provision for color, radio control room with provision for tv control at later date, city desks, writers' desks. row of clocks, maps, newsfilm equip- ment, network monitors, and air switches. Commercials can now be picked for tv programs right in Comex, whereas they formerly had to be handled in Crosley Square. This cuts down camera costs. The Comex weather service, directed by chief meterologist, Jim Fidler, has complete EVERYTHING going into a newscast and out to radio and tv transmitters is fitted professional equipment for forecasting plus neatly together in the new communications exchange (Comex) of WLW -WLWT what is claimed to be the only radar equip- (TV) Cincinnati, which will be formally unveiled Friday. The schematic layout ment built into an on- the -air broadcast serv- shows how facilities and personnel are efficiently controlled. News personnel ice. A score of weather broadcasts are sched- work in quick reach of camera and microphone (lower left). In action are (I to r) uled every day -all of them sponsored. With Paul Lunford, tv news editor; Don Grenley, news writer; Peter Grant, top news- three shifts of professional meteorologists, caster; Arthur Nevins, tv news film editor, and Terry Flynn, radio news editor. A WLW and WLWT weather service utilizes network of apparatus and communications facilities provides weather service for humidity, wind, barometer, temperature and Jim Fidler, WLW -WLWT chief meteorologist, shown at a radar screen that visually rainfall gear located in the studio and out on tracks rough weather in the Ohio and Kentucky hills. Tv cameras dolly from the roof of the new Comex building. newsroom to weather studio, separated by a partial partition. The British Decca radar pickup is located atop the tv tower on a Cincinnati hill. Its readings are fed to Comex, converted by EMPHASIS IS ON EFFICIENCY AT COMEX, infra -red tube into a pickup camera and NEWS PIVOT SETUP FOR WLW -WLWT (TV) then put on the air when storms are around the area. When the radar image is enlarged A NEW nerve -center into which all the radar weather unit that can show the tv through a map -grid overlay, the WLWT information used by WLW -WLWT (TV) audience actual storms and squalls as they audience can watch storms moving across Cincinnati program operations is fed and move across that part of the country. the screens of tv receivers. out of which all news, service and sports The entire setup is open to public gaze Mr. Fidler has a large corps of volunteer broadcasts are delivered, will be formally through reflection -free panorama windows weather scouts ( "Echo Detectives ") around opened Friday by Crosley Broadcasting along the sidewalk. the WLW-WLWT area. Their tips supple- Corp. With radio and tv schedules that empha- ment instrument reports, aviation weather This communications exchange, appro- size news, weather, sports and service pro- service and other information. Sometimes priately titled Comex, combines an intricate gramming, the Crosley Comex plant is oper- one of the meteorologists will go up in the array of equipment, personnel and functions ated as a remote studio -not very remote, Crosley Piper Apache plane for a quick into an operation that Robert E. Dunville, however, since camera and technical crews look at a trouble spot. president -general manager of the stations, merely walk across the street. An under- believes will set new industry standards for ground viaduct carries camera and aural WBLN (TV) Nearer Reopening efficiency and public service. cables to the main building. With $25,000 Sale of Shares Located in a new building across the The evolution of Comex dates back to WBLN (TV) Bloomington, Ill., which sus- street from Crosley Square, as the Crosley the autumn of 1955 when the Crosley sta- pended operation earlier this year, has re- headquarters is known, Comex consists of tions billed their news coverage under a ceived about half of a needed $50,000 in two basic units-news -sports center and ad- World Now label, with more emphasis on sale of public shares looking toward resump- joining weather studio. The key units are local news and a larger staff. As the com- tion of full -scale telecasting this month. separated by a partial partition, allowing munications nerve -center idea began taking Advertisement in the local Pantagraph camera crews to dolly easily from one to hold, Mr. Dunville, Al Bland, program vice (WJBC-AM -FM) claims "we can go over the other. president, and his assistant, John Babcock, the top if several hundred people will buy In substance, the news side of Comex has carne up with the Comex designation. "Now one or more shares at $25 per share." The a collection of wire, electronic and film com- the news from Comex" became a familiar uhf (ch. 15) outlet, licensed to WBLN Tele- munications apparatus that provides all that introduction around the Cincinnati stations' vision Inc., now plans to resume partial news and sports personnel need to get their coverage area. operation soon, according to Worth S. program material and put it on the air - Gene Dailey, formerly at WBBM Chicago Rough, president and general manager. Sta- audio, video and . The weather under. Mr. Bland, joined the Crosley stations tion began operation in December 1953 and unit has complete meteorological facilities last May as news director. He found himself went off the air last February because of for radio and tv broadcasting, including a at the head of a complex program setup financial difficulties. Page 132 April 1, 1957 BROADCASTING TELECASTING WFGA -TV Names Cripe, Nimmons Station Manager, Sales Manager HIGH ON THE HILL JESSE H. CRIPE and Ralph W. Nimmons LIVE coverage of the Capitol Hill have been announced as station manager appearance by Teamsters Union Presi- and general sales manager, respectively, of dent Dave Beck cost WTOP -TV WFGA -TV Jacksonville, Fla., now under Washington about $15,000 in business 'WAY OUT construction. sacrificed, but it earned the station Mr. Cripe comes to the ch. 12 facility incalculable viewer gratitude and the distinction of being the only television station in the country to carry the hear- ings live. Networks carried film ac- IN FIIOT! counts of the two days' testimony. With dismissal of the truck drivers' leader Wednesday at 5:05 p.m.,

WTOP -TV wound up nearly I 1 hours of continuous and exclusive live cov- erage. The probe had started at 10 a.m. Tuesday and Wednesday and ended around 5 each afternoon, with midday ONLY lunch breaks. WTOP -TV's decision to carry the hearings meant the station MR. CRIPE MR. NIMMONS would forego daytime network pro- from WTVJ -TV Miami, where he formerly grams, spot business and a local daily "'SAZ- was assistant operations manager. Mr. Nim- children's show. mons was manager of WFAA -TV Dallas, MOYERI Tex. Peggy Stone Named WFGA -TV will operate with 316 kw from President Radio Tv a 28,000 -sq. ft. plant and a 1,000 -ft. tower. Of Representatives THE APPOINTMENT of Peggy Stone, vice pres- Screen Named WDSU Manager ident of Radio Tv Representatives Inc., New GTON -CHARL JOHN F. SCREEN has been appointed York, as president of the company is being manager of WDSU -AM -FM New Orleans, announced today (Monday). Miss Stone suc- MARKET it was announced last week by Robert D. Swezey, executive NIELSEN:NCS #2 1956 vice president and general manager of PENETRATION OF COUNTIES WDSU Bcstg. O/O IN COVERAGE Corp. Since April SBA. SC. 1951 when he WSAZ-TV joined the WDSU IOO.yOYNTISS GS 21 1 1 staff as a sales rep- resentative, Mr. MOe

BROADCASTING TELECASTING April 1, 1957 Page 133 MANUFACTURING INTERNATIONAL Ampex Establishes Subsidiary FOWLER REPORT ADOPTION URGED; For Hi -Fi Consumer Products AMPEX Corp. (magnetic tape recorders), WOULD TAKE AWAY REINS FROM CBC Redwood City, Calif., has created a sub- sidiary firm, Ampex Audio Inc., Sunnyvale, e Commission supports new 15 -man regulatory body Calif., for high fidelity consumer retail prod- Would break CBC monopoly on tv in major markets ucts. Philip L. Gundy, vice president and audio division manager of the parent com- e Color tv by mid -1959 offered as another objective pany, is president of Ampex Audio Inc. Herbert L. Brown, administration man- NEARLY 21 years of regulating its corn- with individuals for varying length. No CBC ager of the old audio division, will be vice petition will end for Canadian Broadcasting officials would be on the board. Members president and general manager of the new Corp. if recommendations of Royal Corn- would be appointed from the public, and corporation. Austin Ellmore has been named mission on Broadcasting, announced noon technical knowledge would not be required. chief engineer, Arthur Stoefen manufactur- Thursday at , are adopted by the The board would meet monthly. The execu- ing manager and Bernard Quinn, manager of government. The long -awaited commission tive committee of four would not be perma- finance. report recommended a new 15 -man broad- nent personnel, with chairman paid a maxi- Ampex decided to form the new company casting board to control and regulate both mum $10,000 yearly and the vice -chairman because of success it has enjoyed upon entry CBC and privately-owned radio and tele- $5,000. into the consumer field. The new unit, em- vision stations in Canada. This board would have quasi-judicial li- While the report at scolded the censing powers, with. the Dept. of ploying 250 persons, has set July 1 to oc- times Transport cupy quarters in Sunnyvale. Canadian Assn. of Radio & Television overseeing technical aspects for final ap- Broadcasters, it recommended an independ- proval. The board would have sweeping reg- ent Admiral Corp.'s Net Sales regulatory body, the main goal for which ulatory and control powers, and be the final private broadcasters had fought for more court of appeal. It would enforce regulations Drop About $20 Million in '56 than a decade. The report also recommended with the power to fine for breach of regula- DESPITE an increase in unit sales over establishment of second television stations tions. Fines for first offenses would range 1955, Admiral Corp.'s consolidated net sales in Canadian cities, after adequate regula- from $500 to $1,000. dropped from $202,361,797 to $182,046,- tions are formulated to guard program The report recommended Canadian con- 168 in 1956 because of lower average sell- quality. At the present time, cities with CBC trol over broadcasting station ownership, ing price and consequent lower dollar vol- tv outlets are reserved against privately- with a maximum 20% foreign ownership, ume. owned competition. approximately the present regulation. The In the company's annual report released A goal of mid -1959 for CBC color tele- commissioners saw no monoply evil in op- Monday, Ross D. Siragusa, Admiral presi- vision was suggested in the report. eration of both radio and television stations, dent, also made note of the first strike in Report was written by Robert M. Fowler, but noted that licenses granted independents Admiral's 23 -year history and a $9 million chairman of the Canadian Pulp & Paper were preferable. The report urged that the sales decrease of Canadian Admiral Corp. Assn., Montreal, with James Stewart, presi- new board formulate regulations on pro- Admiral had consolidated net income of dent, Canadian Bank of Commerce, Toron- grams, advertising content and Canadian $1,037,274 (or 44 cents a share on 2,362; to, and Edmund Turcotte, former Canadian productions, and insist on avoiding "stupe- 096 shares outstanding) compared with 1955 ambassador to Columbia. It followed almost fying mediocrity" that commissioners often earnings of $3,932,144 ($1.66 per share) be- a year of hearings across Canada, in United found marked private station presentations. foré special charges and $2,282,144 (97 States and Europe. The report contained The commissioners recommended that cents per share) after special charges. 289 pages and 229 pages of appendices. CBC continue operation of networks, and granting private stations temporary not Would Drop Dominion MANUFACTURING PEOPLE permanent, network privileges. It pointed out The commissioners that CBC should private radio Ernest H. Ulm, product sales manager of stated and television operators were drop its Dominion electronics, Sylvania Electric Products, Wo- Radio Network, be al- certainly not lacking for profits, and urged lowed to solicit local advertising on burn, Mass., named general sales manager radio them to spend more for original program- of Semiconductor Div. and television, charge advertisers for a ming with special emphasis on Canadian larger part of its television program produc- live talent shows. In many instances the com- Bill Neumann, chief engineer, KRLC Lewis- tion costs, trim its staff for greater efficiency, missioners praised private stations for com- ton, Idaho, to and be financed from general Canadian munity and regional programming policies. Gates Radio Co., treasury. Future financing of CBC was a The commissioners thought CBC would same city, as sales major reason for the commission inquiry. engineer for The commission suggested CBC financing Wash., Idaho and should be equal to a yearly fractional per- CBC Realigns News Executives eastern Ore. centage of Canadian personal expenditures on consumer goods and services as estimated Following Television Expansion Edmour F. Gigu- by Dominion Bureau of Statistics, Ottawa. REALIGNMENT of Canadian Bcstg. ere, vice president This would vary from quarter of one per- Corp.'s top news executives was announced of sales, Clevite cent in 1959 to one -third of one percent in on March 20 by W. H. Hogg, chief news Transistor Prod- 1963. This would mean for 1958 about editor, Toronto headquarters. The changes ucts, Waltham, $44 million, and $74 million by 1963. were designed to strengthen the news service Mass., to RCA These sums were recommended for CBC's after four years of expansion in television MR. NEUMANN Components Div., operating expenditures, in addition to its news. CBC has 11 newsrooms across Can- Camden, N. J., as commercial revenue. Capital expenditures ada and produces 90 radio newscasts and manager of new market coordination. should come from the present 15% excise 12 television newscasts daily. M. Ross Yeiter, product sales specialist, tax levied on the manufacturers' price for C. G. Gunning, 42, senior CBC news Sylvania Electric Products, N. Y., named radio and television sets and tubes. The editor at Winnipeg, Man., has been ap- sales manager for special tube operations. commission anticipated CBC capital expend- pointed general news editor at Toronto, Ont. itures for 1958 at $10.5 million and revenue D. J. Macdonald, 36, tv news editor at Edward W. Allen Jr., publicity-publications from excise taxes at $16 million. Excise Toronto since 1955, becomes general super- manager, Allen B. DuMont Labs, named tax revenue by 1963 of $26 million was fore- visor of tv. news. Laurence Duffey, 36, news public relations manager, succeeding Ben- cast. editor of radio and tv at , B. C., jamin C. Bowker, who joins U. S. Plywood The proposed 15 -man broadcasting board was appointed manager of national tv . would be appointed for five year periods, at Toronto. Page 134 April 1, 1957 BROADCASTING . TELECASTING INTERNATIONAL ONE OF THE not need a fulltime chairman. but rather a mid -1959 and that half of CBC television parttime president and fulltime general man- be in color by 1963. FIRST 100 MARKETS ager. CBC production facilities should be ex- How soon the recommendations will be panded in Toronto and Montreal, away from implemented is now the big question in midtown areas. It warned against decentral- Canadian broadcasting circles, since the gov- ization of production facilities to satisfy JP". ernment is expected to call a federal elec- regional pride. While the report praised CBC tion in this leaves no time for en- for starting two Canadian historical adven- June and ture film series last year, it suggested this acting legislation. The present government work could be better done by government's is expected to be returned to power next National Film Board. election, and legislation may be started by It suggested color television be started by next winter. MANY TOPICS FEATURE CARTB MEET BETTER radio programming for listener ming that is of interest to listeners, improved wants, more audience research, television public relations with retail outlets, better advertising, Canadian radio week promo- knowledge of the market so one can talk in- tion, and office automation featured discus- telligently to advertisers, sale of your me- sions of the three -day 32nd annual conven- dium for what it can do and what it is worth. WHBF RADIO & TELEVISION tion of the Canadian Association Radio and Knowledge of a station's market and Television Broadcasters at Chateau Fron- what it can do for advertisers was stressed tenac, Quebec City last week. The largest by Fred Gregg, account executive, Young the station attendance in the association's history, over and Rubicam, New York. He stated ad- 500, heard Tennessee's Governor Frank G. vertisers were looking for facilities that will of marketing success Clement exhort Canadians to continue their sell a product, and stations have the right to role of interpreter between United States charge for facilities that deliver sales. in the Quad -Cities and the remainder of the world for peace Changing dimensions of radio were dis- at last Tuesday's formal dinner. cussed by Arthur Porter, media director Contentious problems were absent as for J. Walter Thompson Co., New York. Canadian broadcasters awaited the report (See text, page 138.) of the Royal Commission on Broadcasting, Monday afternoon's session opened with finally released Thursday (story, page 134) a group of unidentified sponsors telling why and which is expected to establish govern- they don't like radio. The group was chaired ment policy on radio and television for the REPRESENTED BY AVERY -KNODEL, INC. by Bill Byles, H. S. Stovin & Co., Toronto next few years. plans for Constructive pos- station representative firm. The reasons sible pooling of program talent, establish- they advanced included hodgepodge rate ment of regional networks, and researching structure of Canadian stations, blatant pro- of audience wants for both radio and tele- motional material, radio stations inability vision accounted for most discussions at to react to change in programming and both the general and closed meetings. selling methods, the need for greater co- Vern Dallin, CFQC -AM -FM , operation between agencies and stations, was Sask., elected president of the CARTE the lack of adequate information supplied Stories at Tuesday's session. He succeeds business by stations to representatives, and failure to from the Fred Lynds, CKCW -AM -TV Moncton, N. announce deals on rate cards. B. D. A. Gourd, CKRN Rouyn, Que., and Editorializing for radio stations was dis- Sports Record Geoff Stirling, CJON -TV St. John's, New- cussed by President Danial Kops, executive foundland, were elected vice presidents. Jim vice president of WAVZ New Haven, Conn. Allard was renamed executive vice president. Spring Continuities He stated that "a radio editorial is an of- up Directors elected in addition to the above ficial expression of station management to Music and sports team in eye- officers, were J. A. Manning, CKCL Truro, its community, distinct from the station's this series devoted to N. S.; F. B. Ricard, CHNO Sudbury, Ont.; . The prestige and stature witness accounts of dramatic Lionel Morin, CMS Montreal; Tom Bur - action on the spring sports that a station builds by editorializing is scene. ham, CKRS -TV Jonquiere, Que.; J. M. worth a great deal. A station that identifies Davidson, CJKL Kirkland, Lake Ont.; J. A. itself with the wants of the people of a This continuity package Dupont, CJAD Montreal; E. E. Fitzgibbons, community and fights their fights will always contains 12 fifteen minute CKCO -TV Kitchener, Ont.; W. H. Stoven, be distinctive." programs featuring the sports CJBQ Belleville, Ont.; W. M. Hawkins, More collaboration between Canadian of the spring season ... base- CFOS Owen Sound, Ont.; R. J. Buss, CHAT radio stations and universities, following a ball, car racing, horse racing, Medicine Hat, Alberta; J. O. Blick, CJOB pattern established in the United States, was track, along with some of the Winnipeg, Man.; N. Botterill, CJLH -TV urged by Paul Lazarsfeld, of the Columbia great . anecdotes of the Lethbridge, Alberta; C. J. Rudd, CHUB U. sociology department. He reported on world of sports. Nanaimo, B. C.; A. G. Seabrook, CJIB, various studies made in mass communica- Your Station Program Department should Vernon, B. C.; and D. M. Armstrong, tions, and told broadcasters how to use be receiving this script package regu- larly. If not, please write CKEH -TV Victoria, B. C. simple techniques to to BMI's Sta- study audience re- tion Service Department for "Stories from Radio's future featured Monday's open- actions to programs and commercials. the Sports Record." ing session. Barney Corson, advertising di- At a luncheon meeting of the French- rector, Tidy House Products Co., Shenan- language Assn. of Radio & Television doah, Iowa, warned Canadian broadcasters Broadcasters, D. A. Gourd, CKRN Rouyn, not to follow the example of American Que., was elected president, and Rene La- broadcasters in siphoning off the best crea- pointe, CKBL Matane, Que., vice president. BROADCAST MUSIC, INC. tive brains and talent from radio into Directors elected were Tom Burham, 589 FIFTH AVE., NEW YORK 17, N.Y. television. He urged them to develop belief CKRS Jonquiere, Que.; Maurice Boulianne, 1 of the community in its station, program - CJSO Sorel, Que.; Marcel Leboeuf, CKCV MEW YORK CHICAGO ./HOLLYWOOD TORONTO MONTREAL BROADCASTING TELECASTING April 1, 1957 Page 135 INTERNATIONAL EDUCATION

Quebec; Roland Couture, CKSB St. Boni - Ford Makes Grants face, Man. Andre Daveluy, CKAC Mont- real, was elected secretary -treasurer of the In Communications 33 French -language station association. THE FORD Fund for Adult Education has Retiring President Fred Lynds reported announced names of recipients of grants for at Tuesday's closed session on plans to step 1957 -58 study, 12 of them in the field of up assistance to French -language stations, broadcasting. At the same time the foun- on the expansion of the association's sales dation said it is making about 20 grants divisions with new officers at Montreal, and available for mass communication study in on 'taxation and copyright problems. 1958 -59. Executive Vice President Jim Allard sug- Radio -tv grantees for 1957 -58: Graydon gested various methods of pooling Canadian L. Ausmus, director, broadcasting services, talent for program improvement, of utiliz- U. of Alabama; Norman De Marco, asso- ing co- operative methods of cost control and ciate professor and manager, fine arts cen- operating economies, of researching audi- ter, U. of Kansas; Robert W. Clyde, tv news ence wants, of training personnel in an era director, WREX -TV Rockford, Ill.; Milton of growing labor and executive shortage, W. Metz, announcer, WHAS-TV Louisville; and of studying office and program automa - Sister M. Annella, OSB, chairman, speech tion. and drama dept., College of St. Scholastica, Duluth, Minn.; William T. Pettit, writer - At a closed business session the conven- director, Continental Films - WCCO -TV tion decided to defer action of the pro- Minneapolis. posed name change from CARTB the Clarence E. Flick, assistant professor and former Canadian Assn. of Broadcasters for director of radio -tv, U. of Nebraska; Ros- legal study, unanimously further and re- well C. Williams, director of communica- solved to assist students at Insti- Ryerson tion arts, Creighton U.; Ben L. Yablonky, with tute of Technology, Toronto, scholar- associate professor of journalism, New York ships and bursaries. The convention also U.; Nazaret Cherkezian, assistant to direc- unanimously resolved to refuse free time tor, office of radio -television, New York for programs of any kind with a commer- U.; Shelby Gordon, writer- producer -direc- cial origination, product, name or service. tor, CBS Television; Gerald H. Elliott, sta- The resolution urging stations to sell banks tion manager -news director, WCBT Roa- On the value of radio and television met noke Rapids, N. C. unanimous approval. Applications may be obtained by writing At a short BBM annual meeting, the to Leadership Training Awards (Mass Me- group's constitution was changed to provide dia), Fund for Adult Education, 320 West- board of five from each of advertiser, agency chester Ave., White Plains, N. Y. and broadcaster organizations, and new fee basis were announced. Broadcasting board WQED (TV) Adds Sunday Hours members elected were Horace Stovin, To- To Carry NBC -TV Programming ronto; Lloyd Moore, CFRB Toronto; Andre Daveluy, CKAC Montreal; Ross McCreath, AS AN OUTGROWTH of the educational All- Canada Radio Facilities, Toronto, and television project of NBC-TV and the Edu- Cliff Wingrove, CFPL -TV London, Ont. cational & Television Radio Center, WQED which Wednesday's television day started off (TV) Pittsburgh, educational station with Canadian station and agency execu- now broadcasts five days a week, will go this week. tives being given a practical lesson on retail on the air Sundays also, starting will consist advertising as used by Fowler, Dick and The station's Sunday schedule Walker Department Store, Wilkes- Barre, of six regular NBC -TV shows. Pennsylvania. John Green, store advertising Since NBC -TV lines were set up for the manager, took Canadian advertisers through educational programs and the center pro- vided local "loops ", WQED has scheduled all stages of preparation of copy and pro -' gramming, and showed them how to edu- the following Sunday NBC -TV programs: cate retailers in the use of television eco- Zoo Parade, Outlook, Mr. Wizard, Meet The nomically and successfully. He explained Press and Frontiers of Faith. The programs retailers have little knowledge of what tele- are all unsponsored except for Meet the vision can do for them. Rodney Erickson, Press, and that show will be carried on vice president of Young and Rubicam, New WQED (TV) with the commercial portions i York, showed Canadians (with slides and deleted. figures) the latest data on program audience ETRC Establishes Program reaction from his agency's studies; he em- phasized that television can sell anything For Educational Tv Production with well balanced programming. He re- EDUCATIONAL Television & Radio Cen- ported the growth of feature films for both ter, Ann Arbor, Mich., announced last week daytime and night programming, and the use that it has established a three -year program of magazine type daytime shows. Mr. of grants, totalling $300,000, for educational Erickson stated that engineers would be radio production. The project will be con- forced to develop foolproof color receivers ducted in cooperation with the National due to the slowdown of black- and -white Assn. of Educational Broadcasters. set sales. Applications for $100,000 grants each in Television sales featured closing Wednes- 1957 -58 -59 can be made by accredited edu- ß day afternoon session, with W. Dekker, cational institutions before June 15 to the media director. McCann -Erickson, New NAEB, Gregory Hall, Urbana, Ill. Pro- York, outlining the increasing importance grams developed under the grants will be of audience research to assist broadcast made available for broadcast by the 136 edu- media buyers in purchasing time for clients. cational am's of the NAEB network. Page 136 April I, 1957 BROADCASTING TELECASTING AWARDS HUNTLEY, STATIONS analysis of public affairs" gained him the committee citation. His service during the GET duPONT AWARDS 1956 political conventions and campaigns E. STARK seriousness HOWARD CONSULTANTS demonstrated "a clearly evident FINANCIAL KNXT (TV), WFMT (FM) Named and purpose," Dr. Gaines said. Sandand STATIIONS of character TELEVISIONI NBC newsman only individual The citation further stated that the news- RADIO caster has "the ability to infuse his words EL 5 -0405 duPont Radio 58th STREET WINNERS of the Alfred I. with an interest arising from his lively in- 50 EAST were an- 22, & Television Awards for 1956 telligence." NEW YORK nounced Friday at the annual awards din- ner at the Mayflower Hotel in Washington. Media Cameramen Win Awards All Inquiries Confidential D. C. They are KNKT (TV) Los Angeles, In Annual Newsreel Contest WFMT (FM) Chicago and NBC commen- tator . CBS -TV and NBC -TV, along with Tele- Awards were accepted at the dinner by news Film Corp. and individual stations, Mr. Huntley, WFMT President and General were named winners in the 14th annual Manager Bernard Jacobs and Clark George, newsreel competition sponsored by the Na- KNXT general manager. tional Press Photographers Assn. and En- Winners received plaques and checks for cyclopedia Britannica, it was announced last week. Gordon Yoder, INS -Telenews, was top individual cameraman with four honors, including distinction as "newsreel camera- man of the year." He also was cited as co- winner of first prize in the news category and for first and second prize honors in sports. Third in sports was Harry Mammas, of INS -Telenews. Network citations went to Paul Bruck and Jerry Swartskopff, both CBS, as first and second finishers, and to Dexter Alley, NBC, third -place, all in the news category; MR. GEORGE MR. JACOBS and to Maurice Levy and Simon Avnet, $1,000, with the opportunity offered to use NBC, second place and honorable mention, the cash to estab- respectively, in features. lish communica- Station newsreel cameramen cited were tions scholarships Ken Martin, WBAP -TV Fort Worth, hon- at institutions they orable mention in news; Dick Winer, WCKT designate. Founda- (TV) Miami, Fla., first place, features; Lew tion Curator O. W. Clark, WCAU -TV Philadelphia, honorable Riegel, director of mention, feature; Skip Nelson, KSTP -TV the Lee Memorial St. Paul -Minneapolis, and Robert Gelberg, Journalism Foun- WTVJ (TV) Miami, first and second, sync dation at W&L U., sound category. Special award was pre- at the banquet re- sented to Eugene Broda, Movietone News, viewed scholarship for "outstanding display of intelligent ac- activities being un- tivity" in covering a news assignment. THERE'S ONLY ONE LEADER... HUNTLEY derwritten by pre- MR. Peabody Awards Set April 16 vious award win- KNIF-T1/4 ners. The duPont Awards were established ANNUAL George Foster Peabody awards STATION, BUTTE in 1942 by Mrs. Jessie Ball duPont in for radio and tv will be presented in New THE CONTINENTAL DIVIDE memory of her late husband. York on April 16 at a luncheon in the CBS -owned KNXT was cited for the grand ballroom at the Hotel Roosevelt. The "scope and generally high quality of pro- Radio & Television Executives Society is grams serving the cultural and social inter- luncheon host at the awards which are ests of the Los Angeles area." Dr. Francis administrated by the Henry W. Grady P. Gaines, president of Washington & Lee School of Journalism of the U. of Georgia U., Lexington, Va., and chairman of the under the direction of Dean John E. Drewry. awards committee of the duPont Founda- The RTES, meanwhile, announced that tion, commended KNXT's "apparent will- film syndication will be the topic of its next ingness to devote its best production talent roundtable discussion on April 24, also and resources to programs of social value," slated to be held at the Roosevelt. and singled out the station's Journey series on the arts and sciences, its independent cur- AWARD SHORTS rent affairs coverage and programs on books Jackie Pierce, WTVJ (TV) Miami women's and school activities. show personality, presented certificate of HUY SOUND- FACTOR PLAN WFMT was recognized as a relatively award from Hialeah -Miami Springs Cham- small station distinguished for "the integrity ber of Commerce for her "spectacular con- of its programming policies in giving first tributions" to public service. priority ... to the advancement of good music, good plays and the intellectually Mulford M. Brandt, RCA commercial elec- mature spoken word in prose and poetry." tronic products division, cited by Drexel SRS Dr. Gaines also mentioned the "remarkable Institute of Technology, Philadelphia, for GREATER CLEVELAND'S esteem and loyalty" of WFMT listeners. "professional achievement in electronics and NUMBER STATION Mr. Huntley's "consistently authoritative, community service." He is alumnus of i "Radio -Active" MBS intelligent and responsible reporting and Drexel. SRS BROADCASTING TELECASTING April 1, 1957 Page 137 OPINION SEVEN REASONS WHY RADIO IS BACK IN AGENCY FAVOR

IF we didn't question such phrases as "television has sounded the for 1956 is 72 %, nearly three out of four families in the U. S. death knell of radio" or "practically nobody ever listens to radio with car radios. This amounts to 35 million cars on the highway - any more" or "radio just doesn't have the impact of television or an audience that at the particular moment of exposure, with the magazines," we'd probably all get more sleep and lots less midnight exception of outdoor advertising, is an exclusive audience for radio. oil would be burned on Madison Avenue. Today over 80% of all new cars sold to the public are radio- Fortunately for us all, during the past few years many in- equipped, and according to the best research available, they are genious and inquiring advertising men have been deeply interested in perpetual use; almost 75% of all automobile radio families tune in studying the changing dimensions of radio. The sharpness of these in at some time during a typical week, and the average length of changes can be seen best if we compare its present dimensions with time spent with the radio on is nearly seven hours a week. what they were back in the late forties. Based on a major study If I were in the business of selling radio today, I believe I would of the changing place of radio that has recently been completed by try to approach it as an entirely different and unique sort of ad- our company, I'd like to appraise of the most seven significant vertising medium. Radio performs quite differently from the others developments that have taken place during this period. -certainly differently from television. Radio reaches the individual I. SIZE OF AUDIENCE on a more personal basis. Radio is more of a boudoir channel of Back in 1949, the average evening sponsored network program communication, while television is more of a spectator, family reached about 51 million families. Today it reaches less than a medium. million. The average daytime network program reached 3 million Radio cannot the impact of a Tennessee Ernie Ford or a homes, compared with less than a million and a half today. Lux Video Theater or a four-color, bleed spread in a national Does this mean that radio has lost its punch or its ability to magazine. communicate to mass audiences? Not at all. But radio can talk convincingly to an awful lot of individuals According to Nielsen, a radio commercial every 30 minutes in lots of different places and by continually tapping away at con- throughout the week will, on many stations, reach nearly half the sumer consciousness it can fill a terribly important place in a total radio homes in a station's coverage area an average of 13 times advertising program. Radio is a natural addition to an advertising during the week. Minute participations in three network programs program in other media-an addition capable of doing a perpetual, can deliver commercials to an audience of nearly 6 million families personal sort of selling job leaving the bombast and the block - in four weeks, an average of nearly three times. It is estimated that busting to the others. 100 spots a week, strategically placed in peak listening hours, can If I were in the radio business, it seems to me I'd want to trans- succeed in reaching half of the radio homes in a station's area an late what I had to sell -not on a statistical comparison with other average of 3 -5 times per week. media alone, on homes reached, and cost per thousand-but rather So radio can reach mass audiences today -not at one time period on the basis of the differences involved. The big network television or on one day, but on a cumulative basis -and as an advertiser commercial is often staged by well -known personalities to demon- accumulates audience size, he puts additional frequency of impres- strate important product benefits to millions of families in their sions against the hard core of his listening audience. living rooms, their eyes glued to the set -with all the impact and drama A timid, cautious use of radio won't produce this effect. One this implies. The radio commercial is more likely to be delivered to the housewife with her program a week or 5 to 10 spots a week won't do it. But for hair in curlers finishing the breakfast dishes, or her husband the advertiser who has grasped this new dimension and who goes driving home from the office or while in aggressively with adequate frequency, radio can crowd plenty the kids they're doing their homework. of the right people into his tent. Perhaps radio could capitalize more on the intimacy and the personal aspects of the times and the manner in which it reaches 2. THE CHANGE IN LISTENING HABITS its audiences than to continue to match its strength against other No longer is the family available -as a family -to evening radio. media just on the quantitative front of the cost per thousand. Daytime has outstripped evening, and the early morning hours. If I were in the business of selling radio, I'd take a very realistic The noon period and early evening hours have emerged as the peak look at my rate structure. listening periods when the largest audiences are to be had. I'd keep my rates as low as possible with the most generous pos- These changes are related really to two factors. One certainly sible discount plans as an incentive for the advertiser to make a is the result of programming developments and the public's ac- full, adequate use of my station. Speaking for the U. S. advertiser ceptance of radio as a leading news medium. The other is a in these days of growing competition and mounting costs, the rela- reflection of living habits, the fact that radio has followed people tively low cost of achieving good coverage and frequency of im- into the bedroom, the kitchen, has become a part of the alarm pressions against his market is one of radio's most attractive clock and the family car. Some of these are areas where television features. perhaps can never succeed as well. We can't watch a tv set while CAN'T DO IT ALONE we're shaving in the morning, or while we're driving to the station TELEVISION in a few short years has or while we're lying on the beach or while we're driving a tractor. grown to major proportions. Its dynamics are unquestioned, its The latest figures I've seen show that of the 124 million radio force and impact and selling power are a matter of record. But, sets in working order in the U. S., only 25% are in the living after all, there is no single advertising medium that is capable room, 26% are in automobiles, 21% are in bedrooms, 16% are in of doing the whole job by itself for a major national kitchens, 4% are in the dining room and 7% in other places advertiser. Television is throughout the house. the ideal medium of demonstration but as yet it can't provide on a basis. With an average of nearly three sets per family today, availability color broad National magazines provide color is one of radio's greatest strengths. and an editorial environment of authority and compatibility of a product message, but generally 3. THE AUTOMOBILE their circulation is thinly spread across the population. Back in 1946 when radio was delivering those big single broad- Newspapers provide intensive coverage of the local areas they cast audiences, only one family in five had a car radio. Even in serve but used on a national basis they become very costly. 1951 only one family in four was equipped. But the latest figure Outdoor has the advantage of large space, color and good market Page 138 April 1, 1957 BROADCASTING TELECASTING The pendulum has swung for radio. It wasn't long ago that one heard only dire predictions of its fate. Today its advocates are almost standing in line to give testimonial. The one on these two pages is outstanding for its comprehensiveness. It was given by Arthur Porter, vice president and media director of J. Walter Thompson Co., before the Canadian Assn. of Radio & Tv Broad- casters last week.

coverage but it is capable of delivering only a reminder message progress of the city rather than a thorough product story. council's highway So actually, in the last analysis, it is the efficiency and the program or raising effectiveness of the total combination that helps the national ad- the money for the vertiser accomplish his sales objective, not dependence on any new high school. single avenue of communication. The fact that the On an average, this audience amounts to about 20% of the networks have been total audience available through radio, but in peak listening hours forced to share the it becomes even more important. The car radio audience amounts available audience to 25% of the total in early morning hours and over 30% of the with strongly pro- total in early evening hours and on weekend afternoons. grammed independent stations, in my opinion has added to radio's The increase in auto listening has helped to offset decreased basic strength. listening at home 1949. since Although afternoon and evening have 7. THE CHANGING SALES PATTERN taken good sized dips, the automobile audience has actually in- There was a time, as we all know, when were creased the size of the morning radio audiences by 4% since 1949. there prestige and importance connected with exclusive program sponsorship, either 4. A STABLE YEAR-ROUND AUDIENCE on the network or on the local station. But as television grew and While it is true that sets -in -use and ratings for any single time radio audiences diminished, and as the excitement in broadcasting period are far lower than they were in the pre -tv era, the fact that was transferred from radio to tv, this prestige element, by and there is no longer a significant difference between summer and large, was lost. Radio's job had changed. There wasn't much mer- winter programming has brought about a stability in the audience chandising velocity left in Fibber McGee or Amos 'n Andy. to radio that didn't exist before. But weren't the audience values still there if the jig -saw could Daytime radio audiences used to drop 25% in the summer; be put together differently? Couldn't you accumulate large audi- now they drop only about 15 %. Evening audiences used to be ences if you bought into several or maybe many programs on a cut in half, now they drop only about 13%. participation basis? The advertiser can use radio today on a year -round basis and The answer was yes, and the network and the local station and maintain an even amount of advertising weight, without having to the advertiser started to work on an entirely new basis. step up his expenditure during summer months to avoid a loss of Back in '49, about 90% of all network daytime segments were audience. For products with a year -round sales pattern, this is an sponsored exclusively. Today more than half are on a "participation" important consideration. basis. In the evening practically all programs were exclusively sponsored; today 60% are 5. THE CHANGE IN PROGRAMMING participations. These changes had to be made because in no other way could a sponsor spend his In 1949 there were 10 sponsored situation comedies on the net- dollars to accumulate a mass audience on an efficient basis. works; today there are two. General dramatic programs have gone Radio rates also are being brought into line, in terms of time from 17 to 2. Where there were 15 variety comedy shows in 1949, costs as well as talent. The highest cost program in 1949 was Fred there is one today. Quiz shows have dropped from 12 to 5. In Allen at $28,000 per. It is estimated that $10,000 is the peak tab 1949, we had 19 sponsored mystery shows on the networks, today today. Station discount structures have been adjusted. They used we have 7. were 18 variety There music programs in 1949, one to end at 260 or 312 times, today they extend to 520 or 1000. today. Recently CBS Radio announced a reduction But compare 5- minute and 15- minute sponsored news programs. in its evening and weekend rates which forces the cost In 1949 there were 53, today there are 207. of a 5- minute segment as low as $800 for both time and talent. Radio has emerged as a major source of news and information. The net result of these rate adjustments is that for the sponsor As we all recognize, radio still offers general entertainment who uses radio right, it can be as good better buy today features -Amos 'n Andy, Gunsmoke and others the major or a - -but in cost efficiency it was before the television deluge. job of entertainment and drama has been taken over by television -as Some recent studies show that in terms of the audience reached per where it can be so much more dramatically and effectively handled. dollar, even in nighttime hours, some network programs are today 6. THE RISE OF THE INDEPENDENT STATION delivering more homes per dollar invested than they did back in Another marked change in the proportions of radio has been the era before tv. brought about by the tremendous growth of stations and markets During the past couple of years, by studying and digging, we've and the consequent split in audience that has attended this growth. learned a good bit about Radio's New Look. Since 1949, stations in the U. S. have increased from under 800 [Among other things] we've learned not to be dogmatic about to over 3,000, with network affiliated stations in about 600 markets. these peak listening time periods because there is plenty of ore This tremendous growth of stations -of which many obviously to be mined in afternoon and evening time periods as well. A are independent, programming with local personalities to local in- recent Nielsen study showed that on a cumulative basis in terms of terests -has had an effect on the division of the listening audience sheer numbers about as many people can be reached Monday between network and independent stations. Previously, during the through Friday during the hours of 6 -9 p.m. as can be reached daytime hours, the independent stations siphoned off about a quarter in the period from 6 -9 a.m. of the listening audience; today they get about a third. It seems to me that one of radio's major problems today is to Shows with strong, local appeals, shows devoted to community create an adequate demand for time outside of peak listening hours service and local projects have popped up, many of which have -and these are generally the periods with lower price tags. demonstrated outstanding audience values-something like the One of the interesting things about radio is that the more we values inherent in the local weekly or small daily community news- know about it -the more we take it apart and look at how it per- paper that serves the people not by reporting the latest on the forms and what it delivers and how much it costs-the more attrac- situation in the Middle East, but rather by concentrating on the tive and desirable it appears.

BROADCASTING TELECASTING Apri! 1, 1957 Page 139 OPINION FOR THE RECORD

PLAYBACK New Tv Stations . . . QUOTES WORTH REPEATING APPLICATIONS St. Louis, Mo.- Louisiana Purchase Co., vhf ch. 2 (54 -60 mc); ERP 100 kw vis., 50 kw our.; TV BESTS SENATORS blades, or perhaps I should say making ant. height above average terrain 995 ft., above more razor blades. ground 831 ft. Estimated construction cost $448,- Columnist John O'Donnell, writing in the 352, first year operating cost $1,500,000, revenue Equally, television's dual function of $1,500,000. P. O. address 407 N. 8th St., St. Louis. New York Daily News March 27: Studio location St. Louis. Trans. location Jeffer- providing entertainment and distributing son County. Geographic coordinates 38° 24' 53" NOW, for the first time, it appears that information about the products of Ameri- N. Lat.. 90° 26' 24" W. Long. Trans. -ant. RCA. a tv Legal counsel Arthur H. Schroeder, Washington, three news reporters sitting on panel can industry lies at the heart of much of D. C. Consulting engineer Commercial Radio can get more information from a reluc- the criticism that is directed against it. Equipment Co., Washington, D. C. Lon Hocker (24.33 %), insurance interests, and nine others tant witness than eight smart senators, plus With certain groups there is something will be owners. Announced March 25. a highly competent committee counsel. unpalatable about having the world of art Youngstown, Ohio -Jet Bcstg. Co. uhf ch. 45 (656 -662 mc); ERP 196.36 kw visual, 98.64 kw That happened in the questioning of Dave and ideas mixed up with the world of aural; antenna height above average terrain of 565 ft., above ground 641 ft. Estimated construc- Beck, president of the Brotherhood business. To such people thege are separ- tion cost $235,000, first year operating cost $388,- Teamsters [before the McClellan commit- ate worlds and are 800, revenue $405.000. P. O. address 18th and Ash, not to be confused, Erie, Pa. Studio location Youngstown. Trans- tee on labor racketeering]. He clammed contaminated when they are brought to- mitter location Mahoning County. Geographic coordinates 41° 5' 26" N. Lat., 80° 36' 56" W. Long. up before the senators when asked gether. Trans. -ant. GE. Consulting engineer John H. the same questions he had answered so What they neglect or refuse to recog- Mullaney, Washington, D. C. Myron Jones (63!6 %), majority owner WJET Erie, licensee freely on a national tv show -CBS -TV's nize is that many of the things they ad- WHOT Youngstown and 32% WTIV Titusville 17. Pa., and William Fleckenstein (36'. %), general Face the Nation on March mire most in television exist only by virtue manager WHOT and vice president WJET, will It was on this broadcast that Beck of the world of business. They forget the be owners. Announced March 27. (Resubmitted.) Nacogdoches, Tex. - Bcstg. Co., uhf freely admitted that he had borrowed fundamental fact that advertising support ch. 19 (500 -506 mc); ERP 20.1 kw vis., 10.75 kw $400,- is the lifeblood of the business of broad- our.; ant. height above average terrain 292 ft., somewhere between $300,000 and above ground 300 ft. Estimated construction cost 000 from his union's treasury without casting -the pre;condition to providing $42,000, first year operating cost $45,000, revenue a steadily increasing quality of entertain- $80,000. P. O. address % Lee Scarborough, Box paying any interest on the loan. Today, 248, Nacogdoches. Studio location Nacogdoches. with the transcript of the Beck tv broad- ment and public service both to local as Trans. location Nacogdoches County. Geographic coordinates 31° 35' 26" N. Lat., 94° 37' 28" W. cast before them, the senators were un- well as to nationwide audiences. Long. Trans. DuMont, ant. RCA. Legal counsel able to get from Beck the admission that Haley, Doty & Wollenberg, Washington. D. C. Consulting engineer Guy C. Hutcheson, Arling- he had ever made the statement, or UNDEFINED FREEDOM ton, Tex. Mr. Scarborough, owner KELS -FM Nacogdoches, Joe D. Prince. soft drink bottling whether it was true or false. Editorial in The Commonweal, influen- interests, and T. Gillette Tilford, lumber and tial Catholic lay publication, comment- grocery interests, will be equal partners. An- nounced March 22. ing on the WGN -TV Chicago -"Martin Port Arthur, Tex. -WDSU Bcstg. Corp. vhf TWO FACES OF TV ch. 12 (204 -210 mc); ERP 316 kw visual, 158 kw Luther" incident: aural; antenna height above average terrain J. L. Van Volkenburg, immediate past THERE can be little doubt that the flood 966 ft., above ground 991 ft. Estimated construc- president -TV, addressing the tion cost $884,000, first year operating cost $636.- of CBS of phone calls and letters objecting to the 000, revenue $840,000. P. O. address 520 Royal St., Miami (Fla.) Junior Chamber of Com- New Orleans, La. Studio location Port Arthur. film came from Catholics. They have Transmitter location Jefferson County. Geograph- merce March 3: damaged the fabric of ic coordinates 29° 42' 57" N. Lat., 93° 51' 46" W. our society because Long. Trans: ant. RCA. Legal counsel Pierson, AS VIEWERS, we look on television as they have placed in jeopardy the still Ball and Dowd, Washington, D. C. Consulting engineer Page, Creutz Steel and Waldschmitt. a boundless source of entertainment. As undefined "freedom" of the tv screen. Principals include Edgar B. Stern Jr. (67 %), 67% businessmen, we look on television as a These Catholics have widened the WDSU- AM -FM -TV New Orleans, Robert D. Swezey (20 %), 20% WDSU- AM- FM -TV. A. Louis remarkable sales instrument. This is the breach between Catholics and Protestants Read (10 %), 10% WDSU- AM- FM -TV. and Lester E. Kabacoff (3 %), 3% WDSU- AM-FM -TV. An- paradox of the broadcasting business, which the best of recent scholarship has nounced March 27. and there are still a few businessmen who done so much to narrow. find it perplexing. They are inclined to There can be little doubt that the "Mar- New Am Stations be a little of a business which is so tin Luther" affair was deplorable. It in- ... closely intertwined with non -business dicates the need for extending to the tv ACTIONS BY FCC activities. These people are still com- screen the guarantees it does not yet Carmel, Calif.- Seaside Electronic Assoc., mitted to the literal granted 1410 kc, 500 w D. Post office address meaning of the phrase possess. And it raises serious questions P. O. Box 1199, Seaside, Calif. Estimated con- "business is business." It is hard for them concerning the pressure which any re- struction cost $35.118. first year operating cost $42,000, revenue $60,000. Principals are eaual to see what the Kentucky Derby or the ligious group can reasonably exercise owners Albert R. Pearl, retired banker. and Paul World Series has to do with making razor without violating F. Hanson, freelance radio -tv producer. An- the democratic charter. nounced March 27. Cocoa, Fla.-Irving Braun, granted 1480 kc, 1 kw D. Post office address 8027 Chesapeake Blvd., Norfolk, Va. Estimated construction cost 619,700, first year operating cost $36,000, revenue $40,000. Mr. Braun holds tv appliance interests. An- nounced March 27. Leesburg. Fla.-Clyde T. Hodgson granted 1410 THE BUSINESS WEEKLY OF RADIO AND TELEVISION I kc, 1 kw D. P. O. address 813 Demington St., STING Lakeland, Fla. Estimated construction cost $13.- 1735 De Sales N. 081, first year operating cost $24,000, revenue $30,- TE Street, W., Washington 6, D. C. 000. Mr. Hodgson is printer, Lakeland Ledger. CASTING Announced March 27. Mount Dora, Fla.-George R. Smith, granted PLEASE START MY SUBSCRIPTION WITH THE 1580 kc, 1 kw D. P. O. address Box 267, Arcadia, NEXT ISSUE. Fla. Estimated construction cost $16,180. first 52 weekly issues of BROADCASTING TELECASTING year opearting cost $18.000, revenue $24,000. Mr. $7.00 Smith has real estate and insurance interests in 52 weekly issues and BROADCASTING Yearbook -Marketbook 9.00 Arcadia. Announced March 27. weekly Kellogg, Idaho -Radio Kellogg Inc. granted 900 52 issues and TELECASTING Yearbook -Marketbook 9.00 kc, I kw D. remote control trans. P. O. address 52 weekly issues and both Yearbook -Marketbooks 11.00 No. 2 McKinley Ave., Kellogg. Estimated con- struction cost $18.856, first year operating cost Enclosed Bill $31,132, revenue $42,400. Principals include Roger L. Hagadone, pres. -99% owner who also is pres.- gen. mgr., KYME Boise, Idaho, and vp., applicant name for new am in Mountain Home, Idaho. Announced lifte/position March 27.

company name APPLICATIONS Claypool, Ariz.- Willard Shoecraft, 1340 kc, 250 addrms NV unl. P. O. address ch, Mr. Shoecraft, 326 S. High St., Globe, Ariz. Estimated construction cost $11,623, first year operating cost $18,000. revenue city Zane state $24,000. Mr. Shoecraft, manager KWJB Globe, Please send to home address will be sole owner. Announced March 21. -- Hemet-San Jacinto, Calif.- Hemet-San Jacinto Page 140 April 1, 1957 BROADCASTING TELECASTING FOR THE RECORD

Valley Bcstg. Co. 1340 kc. 250 w uni. P. O. address Fred W. Volken, Box 2304 -D, Pasadena, Calif. Estimated construction cost $11,030, first year op- Station Authorizations, Applications erating cost $23,000, revenue $28.000. Mr. Volken (40 %), radio engineer -consultant, John F. Stroud (As Compiled by B T) (30 %), carpenter, and N. V. Parsons (30 %), CBS engineer, will be owners. Announced March 26. Hollister, Calif. James H. Rose and Howard March 21 through March 27 E. Slagle d/b as San Benito Bcstg. Co., 1490 kc, 250 w unl. P. O. address 10814 Encino Ave.. Includes data on new stations, changes in existing stations, ownership changes, hearing Granada Hills, Calif. Estimated construction cost cases, rules d standards changes and routine roundup. $14024, first year operating cost $28,200, revenue $42,600. Lt. Col. Rose, Armed Forces Radio. and Mr. Slagle, Postal Transport Service, are equal Abbreviations: partners. Announced March 25. DA- directional antenna. cp- construction per- night. LS - local sunset. mod. - modification Sebring, Fla.-George W. Fee and Claude C. mit. ERP- effective radiated power. vhf -very trans. -transmitter. unl.-unlimited hours. kc- Tillman Jr. d/b as Radio Sebring. 1340 kc, 250 w high frequency. uhf-. ant. kilocycles. SCA- subsidiary communications au- uni. P. O. address % Mr. Fee, 809 W. River Dr., -antenna. aur.- aural. vis.- visual. kw-kilo- thorization. SSA -special service authorization Tampa, Fla. Estimated construction cost $8,200, watts. w -watt. mc- megacycles. D-day. N- STA- special temporary authorization. 4-educ. first year operating cost $36,000, revenue $42,000. Mr. Tillman, 50% WARN Fort Pierce, Fla., and Mr. Fee, sales manager WALT Tampa, will be equal partners. Announced March 26. Am -Fm Summary through March 27 Tv Summary through March 27 Bainbridge, Ga. -Earl Petty 1410 kc. 1 kw D. P. O. address % Mr. Petty 1715 N. E. Sixth Appls. In Terrace, Gainesville, Fla. Estimated construction On Pend- Hear - Total Operating Stations in U. S.: cost $17,210, first year oprating cost $41,000, reve- Air Licensed Cps Ins Ina Vhf Uhf Total nue $48,000. Mr. Petty. insurance and drygoods Am 3,021 3,001 217 356 148 Commercial 383 91 472) interests, will be sole owner. Announced March Fm 540 520 49 51 0 26. Noncomm. Education 18 5 233 Pelham, Ga.- Monroe C. Reaves, 1360 kc, 1 kw uni. P. O. address %, Mr. Reaves, 712 W. Magnolia FCC Commercial Station Authorizations Grants since July 11, 1952: St., Fitzgerald, Ga. Estimated construction cost As of February 28, 1957 (When FCC began processing applications $15,874, first year operating cost $29,000, revenue after tv freeze) $38,500. Mr. Reaves, railroad engineer, will be Am Fm Tv sole owner. Announced March 25. Licensed (all on air) 3,000 513 290 Vhf Uhf Total Somerset, Pulaski Bcstg. Corp. 1480 kc, Ky.- Cps on air 31 16 225 Commercial 350 323 6731 1 kw D. P. O. % Oris Gowen, Columbia, address Cps not on air 133 23 123 Noncomm. Educational 26 21 473 Ky. Estimated construction cost $19,600, first year Total authorized 3,164 552 638 operating cost $30000. revenue $45,000. Mr. Gowen Applications in hearing 119 0 70 (20 %), program director WAIN Columbia, Ky., New stations requests 303 10 56 Applications filed since April 14, 1952: Ervin T. Buis (20 %), farmer and timber buyer, New station bids in hearing 67 0 10 (When FCC began processing applications Rexford C. Vaught (16 %), farmer, Andrew W. Facilities change requests 146 11 45 after tv freeze) Spaw (16 %), farmer, Ethridge D. Elmore (16 %), Total applications pending 900 112 353 and Warren G. Adams (12 %), farmer farmer will Licenses deleted in February 0 2 0 New Amend. Vhf Uhf Total be owners. Announced March 27. Cps deleted in February 0 o 1 South St. Paul, Minn.- Florida East Coast Commercial 1,077 337 838 573 1,4113 Bcstg. Co., 1590 kc, 5 kw D. P. O. address 350 Noncomm. Educ. 65 37 27 655 N.E. 17th St., Miami, Fla. Estimated construction Based on official FCC monthly reports. These cost $64,381, first year operating cost $90,000, reve- are not always exactly current since the FCC Total 1,142 337 875 600 1,4755 nue $100,000. Harry Trenaer (60 %) and Herbert must await formal notifications of stations going Schorr (40 %) will be owners. East Coast is li- on the air, ceasing operations, surrendering li- censes or grants, etc. These figures do not include 176 cps (33 vhf, 143 uhf) have been deleted. censee of WFEC Miami. Announced March 25. 3 noncommercial, educational lm and tv stations. One educational uhf has been deleted. Fayetteville, N. C.-Daniel F. Owen, 1600 kc, For current status of am and fm stations see 3 Line applicant did not specify channel. 1 kw D. P. O. address r/o Mr. Owen, 2908 Fort Rd., "Am and Fm Summary," above, and for tv sta- Includes 44 already granted. Bragg Fayetteville. Estimated construction Lions S cost $9,980, first year operating cost $36,000, reve- see "Tv Summary," next column. Includes 718 already granted. nue $48,000. Mr. Owen, tv and appliance dealer

NATION -WIDE NEGOTIATIONS FINANCING APPRAISALS RADIO TELEVISION NEWSPAPER

EASTERN MIDWEST SOUTH SOUTHWEST WEST

MIDDLE FULLTIME INDEPENDENT WEST TEXAS ROCKY ATLANTIC INDEPENDENT WANTED INDEPENDENT MOUNTAIN INDEPENDENT $150,000 $50,000 $100,000 $60,000 $155,000

Unlimited inde- Excellent oppor- We need a prop- A good s m a 11 An excellent earn - erty in the market ing tunity for owner- profit -maker local- record on this pendent doing a of 20,000 to 40,000 daytime major manager. Terms of population for a ed in an oil -rich market property. top job in an ex- down buyer who can market. Terms $15,000 pay up to $30,000 $35,000 down re- cellent market. available. down. available. quired.

WASHINGTON, D. C. CHICAGO, ILL. ATLANTA, GA. DALLAS, TEX. SAN FRANCISCO

Wm. T. Stubblefield Ray V. Hamilton Jack L. Barton Dewitt (Judge) Landis W. R. (Ike) Twining 1737 DeSales St., N. W. Tribune Tower 1515 Healey Bldg. Fidelity Union Life Bldg. 111 Sutter St. EX 3 -3456 DE 7 -2755 JA 3 -3431 RI 8 -1175 EX 2 -5671

Call your nearest office of HAMILTON, STUBBLEFIELD, TWINING & ASSOCIATES

BROADCASTING TELECASTING April 1, 1957 a Page 141 FOR THE RECORD will be sole owner. Announced March 25. frequency to 930 kc, power to 5 kw and type control of licensee corporation from S. L. Good- Eugene, Ore. -W. Gordon Allen, 990 kc, 250 w trans. Announced March 27. man to Charles E. Springer for $4,000. Mr. Good- D. P. O. address % Mr. Allen, 280 Hansen Ave., KSWS Roswell, N. M. -Seeks cp to change man, 100% owner WILA Danville and WYTI Salem. Estimated construction cost $9,200. first frequency to 810 kc, power to 10 kw, ant.-trans. Rocky Mount and 60% WYSR Franklin all Va., year $72,000. location and install DA -DN. Announced March will be sole owner. Announced March 27. Allen, owner HRGA8 Springfield, 0% H6 22. WLDL LaCrosse, Wis.- Granted assignment of Lebanon and KSGA Cottage Grove, ?5 KGAY KVIT (TV) Santa Fe, N. M. -Seeks mod. of license from Lyons Bcstg. Co. to LaCrosse Radio Salem, all Ore., 50% KBAM Longview, owner cp to change ERP to 28.2 kw vis., 14.3 kw aur. Inc. for $35,000. Owners will be Joseph H. HTIX Seattle, both Wash., and 49% KMAR Announced March 26. Rohrer (51 %), former gen. mgr. KIOA Des KBAM Longview, Wash. -Seeks cp to change Moines, Iowa, Roy L. Philippe (25 %), former Winnsboro, La., will be sole owner. Announced 1270 5 kw and March 25. frequency to kc, power to type 3355% owner WLCX LaCrosse, and Jean Gita Eugene, Ore.-Community Bcstg. Co. of Oregon trans. Announced March 27. (24 %), 114% owner HRDO -AM -TV Colorado KPOR Quincy, Wash.-Seeks mod. of cp to Springs, Colo. Announced March 27. 980 kc, 1 kw D. P. O. address % Don J. Bevil- change ant.-trans. and studio location. Announced acqua, 11549 24th N. E., Seattle, Wash. Estimated March 26. construction cost $22,183, first year operating cost APPLICATIONS $48,000. revenue $60,000. Mr. Bevilacqua, program director KTW Seattle, Virgil A. Parker, 50% KERO -TV Bakersfield, Calif. -Seeks assign- owner KRSN Los Alamos, N. M., and Darrel K. New Fm Stations . . . ment of license and cp from Kern County Hestia. Burns, 50% KRSN, will be equal partners. An- Inc. to Wrather- Alvarez Bcstg. Co., for $2,150,000. nounced March 27. ACTIONS BY FCC Wrather -Alvarez owns KFMB-AM -TV San Diego, Emporium, Pa.- Emporium Beste. Co., 1250 kc. Calif. and cp for KYAT (TV) Yuma, Ariz. An- 1 kw D. P. O. address 210 S. Broad St., Emporium. Takoma Park, Md.-Washington Missionary nounced March 21. Estimated construction cost $21,855, first year College Inc., granted 91.9 mc, 10 w. unl. P. O. WGCS rlingon, Fla. -Seeks assignment of operating cost $36,000, revenue $42,000. Cameron address % Stephen S. Hiten, WMC Takoma Park, cp from William F. Askew to Thomas Carr for Manufacturing Corp., Emporium, will be 98.8% Washington 12, D. C. Estimated construction remuneration for actual expenses and time spent owner. Announced March 25. cost $1,575, no revenue. Proposed grant is for acquiring cp. Mr. Carr owns WDAT Daytona Woonsocket, R. I.- Milford Bcstg. Co. 990 ke, non -commercial educational purposes. Announced Beach, Fla. Announced March 25. 500 w D. P. O. address % Lorraine M. Salera, March 27. WSTN St. Augustine, Fla.-Seeks assignment 25 Seventh St., Providence, R. I. Estimated Con- Babylon, N. Y.-WGLI Inc. granted 103.5 mc, of license from James D. Sinyard to St. Augus- struction cost $12,395, first year operating cost 15 kw. P. O. address Livingston Rd. at Madison tine, Fla. Bcstg. Co. for $44,000. Carmen MacH $22,000, revenue $31,000. Principals include Mrs. Ave., Babylon. Cost and estimated revenue in- (90 %), permittee of WQIK -TV Jacksonville, Fla. Salera (55 %), free -lance announcer, and Arthur corporated in application of WGLI Inc. for new and owner WWOK Charlotte, N. C., and James B. L. Movsovitz (45 %). advertising interests, will be am in Babylon [BT, Jan. 2, 1956]. Announced Lumpkins (10 %), banker, will be owners. An- owners. Announced March 27. March 27. nounced March 27. Silsbee, Tex.-Harvard C. Bailes and Val D. Troy, N. Y.- Rensselaer Polytechnic Institute WEAT-AM -TV West Palm Beach, Fla. -Seeks Hickman d/b as The Hardin County Bcstg. Co., granted 91.5 mc, 710 w. P. O. address % Ralph transfer of license corporation from RKO Tele- 1300 kc. 500 w D. P. O. address % Mr. Bailes. Asher. same as above. Estimated construction radio Pictures Inc. to Palm Beach Television Box 487, Cleveland, Tex. Estimated construction cost $1,185, first year operating cost $100. Rens- Inc. for $600,000, plus. Bertram Lebbar Jr. (20 %), cost $19,225, first year operating cost $36,000, Selaer is owner of WHAZ Troy. Station will be manager of WEAT- AM -TV, and Rand Bcstg. Co. revenue $50,000. Mr. Bailes, licensee- manager non -commercial educational. Announced March (80 %), licensee of WINZ Miami are Palm Beach KVLB Cleveland, and Mr. Hickman, lumber in- 27. owners. Rand principals Include Rex Rand and terests, will be equal partners. Announced Nathaniel J. Klein. Announced March 25. March 22. WAKE Atlanta, Ga.-Seeks assignment of li- Eastern Shore Bcstg. Co. Ownership Changes ... cense from Bartell Bcstrs. Inc. to WAKE Beatrs. Fredericksburg, Va.- Inc. for $80,000. No change of 1 % G. R. Corporate change. 1330 kc, kw D. P. O. address Chambers, control. Announced March 27. 414 French St., Wilmington, Del. Estimated con- ACTIONS BY FCC WJAT Swainsboro, Ga. -Seeks assignment of struction cost $12,691, first year operating cost M. Thompson $48,000, revenue $55,000. Mr. Chambers, owner KCHV Coachella, Calif.- Granted assignment of license from Jack A. and Nancy WDVM Pocomoke City, Md., will be sole owner. license to Coachella Bcstg. Co. for $3,500. KCHV to James R. Denny and Webb Pierce for $125; Announced March 27. part owner Edward W. Gorges is sole owner of 000. Mr Denny and Mr. Pierce, music publishing Coachella Bcstg. Announced March 27. interests. will be equal partners. Announced KEYT (TV) Santa Barbara, Calif.- Granted March 27. assignment of license from Santa Barbara Broad- WHLT Huntington Ind. -Seeks assignment of Existing Am Stations . . . cp from Huntington Valley Bcstrs. to Huntington casting and Television Corp. to Key Television Bcstg. Co. of Inc. for $1,400,000. Principals include William F. for $1 and payment expenses in- ACTIONS BY FCC curred in procuring cp. Corporate change. No Luton (41.67 %) and Nancy Luton (41.67 %). An- change of control. Announced March 26. nounced March 27. WINN Louisville, Ky. -Seeks relinquishment CALL LETTERS ASSIGNED KRGI Grand Island, Neb.- Granted assign- of positive control of licensee corporation by ment of license from Grand Island Bcstg. Co. Emil J. Arnold, through sale of stock to Robert KRTU Tucson, Ariz.- Associated Bcstrs. of to Grand Island Bcstg. Ltd. for $145,000. James Wasdon (25 %) and Jack Siegel (25 %) for $500 Tucson, 790 kc. Changed from KCTU. Stuart, owner HIVE Lincoln, Neb., will be sole from each. Mr. Wasdon and Mr. Siegel own KPIK Colorado Springs, Colo.-Western Bcstg. owner. Announced March 27. WIOD Sanford, Fla., 50% WALT Tampa, Fla. and Co., 1580 kc. WCTC -AM -FM New Brunswick, N. J.- Granted WHIT Orlando, Fla. and both are directors of WGOR Georgetown, Ky.-Robert E. Johnson, assignment of license from Chanticleer Bcstg. WMFJ Daytona Beach, Fla. and WINN. An- 1580 kc. Co. to Raritan Valley Bcstg. Co. for $215,000. nounced March 28. WKYV Luyan, Hy.- Tri -State Radio Corp., Raritan owners will be Joseph L. Rosenmiller WORC Worcester, Mass. -Seeks negative con- 1050 kc. (52 %). 58% owner WESO Southbridge, Mass., trol of licensee corporation by Robert F. Bryar KBCL Bossier City, La.- Bossier Bcstg. Serv- Louis J. Appell Jr.. (25 %), pres.-director WSBA- through purchase of stock (25 %) from Shirley L. ice, 1220 kc. AM-TV York, Pa., and Peter A. Bordes (23 %), Bryar for $10,000. Announced March 22. WDVL Vineland, N. J. -The Delsea Bcstrs., 17% owner WESO. Announced March 27. WPAG -AM-TV Ann Arbor, Mich -Seeks trans- 690 kc. WWSC Glens Falls, N. Y.- Granted transfer of fer of negative control of licensee corporation WBUZ Fredonia, N. Y.-Louis W. Skelly, control of licensee corporation from Alexander from Arthur E. Greene, deceased, to Florence G. 1570 kc. P. Robertson and Glens Falls Post Co. to Martin Greene, executrix of estate of Mr. Green. An- HADO Marshall, Tex. -Caddo Bcstg. Co., Karig for $13,000. Mr. Karig, who will own 75% nounced March 27. 1410 kc. is minority stockholder WNDR Syracuse, treas- WPAG -AM-TV Ann Arbor, Mich. -Seeks posi- urer WSPN Saratoga Springs, gen. mgr. WWSC tive control of licensee corporation by Edward APPLICATIONS and controls WIPS Ticonderoga, all N. Y. An- F. Baughn, through purchase of stock (1 %) from nounced March 27. Florence G. Greene. (Contingent on grant of WIBW Topeka, Kan. -Seeks mod. of license to KXYZ Houston, Tex. -Granted assignment of transfer negative control, see above.) Announced change studio location. Announced March 26. license from Shamrock Bcstg. Co. to Houston March 27. Bcstg. Corp. for Houston principals are WLAU Laurel, Miss.-Seeks cp to change fre- $600,000. WISK St. Paul, Minn. -Seeks assignment of quency to 1600 kc, power to 5 kw, hours to D Milton R. Underwood (30 %), banker, Catherine (40 %), housewife, and David M. license from Antonio, Victor and Nicholas Te- and ant: trans. and studio location. Announced F. Underwood desco to March 25. Underwood (30 %). Announced March 27. Victor and Nicholas Tedesco. Victor KOFI Kalispell, Mont. -Seeks cp to change WDDY Gloucester, Va. Granted transfer of and Nicholas will pay their father (Antonio) $75 a week for life. Upon his death his widow will receive $75 a week and Antonio's estate will be 4ai,MaaCSECSs'.. Fxoaazauca,:actt:.,:,e...... r.'...: paid $35,000. Announced March 13. (Corrected ta item.) KLCB Libby, Mont.-Seeks assignment of li- cense from Lincoln County Bcstrs. Inc. to Frank Tou are cordially invited Reardon for $23,000. Mr. Reardon, owner 90% KBOW Butte, Mont. and stockholder KGEZ to visit us at the Kalispell, Mont., will be sole owner. Announced March 27. WHVH Henderson. N. C. -Seeks assignment of NARTB CONVENTION license from Lawrence Brandon to WBVH Inc. Corporate change. No change of control. An- Conrad Hilton Hotel nounced March 26. WBAX Wilkes- Barre, Pa. -Seeks assignment Suite 2118A. 21I9A -2120A of license from estate of John H. Stenger (de- ceased) to Anna Stenger. Mrs. Stenger is exec- utrix of estate. Anounced March 21. NEGOTIATIONS FINANCING APPRAISALS WPAW Pawtucket R. I. -Seeks transfer of control of licensee corporation from Dominick A. Hyszko and Neal D. Murphy to Mr. Hyszko. Sum of $19,000 will be paid Mr. Hyszko for money advanced the company. Mr. Hyszko also owns .3Iac %iurn & company 22(% WNAF Providence. Announced March 25. KHIT Walla Walla, Wash. -Seeks assignment WASHINGTON, D. C. ATLANTA of license from Dale Issenhuth, Arch LeRoux and La Salle LeRoux to Leader Bcstg. Inc. Cor- James W. Blackburn Clifford B. Marshall porate change. No change of control. Announced March 28. Stanley Whitaker Jack V. Harvey WHIS -AM -TV Bluefield, W. Va.-Seeks trans- Washington Building Healey Building fer of control of licensee corporation from Jim H. Shott and Hugh I. Shott Jr., individually. and STerling 3 -4341 Jackson 5 -1576 as executors of estate of Hugh I. Shott Sr. to 6aMYlA9 Hugh I. Shott Jr., individually, and as executor of estate of Hugh I. Shott Sr. Hugh I. Shott Jr. Page 142 Apri! 7, 1957 BROADCASTING TELECASTING PROFESSIONAL CARDS

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Offices Executive Consulting Engineer PAUL CONSULTING ENGINEERS 1735 De Sales 9t., N. W. ME. 8 -5411 GODLEY CO. RADIO & TELEVISION Notional Press Bldg., Wash. 4, D. C. Onces and laboratories Upper Montclair, N. J. Pilgrim 64000 501 -514 Munsey Bldg. STerling 3 -0111 N. W. 1339 Wisconsin Ave., Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington, D. C. ADams 4 -2414 Washington 4, D. C. Member AFCCE Member AFCCE :Member AFCCE Atembar AFCCE

Co. Commercial Radio Equip. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering MUNSEY BUILDING DISTRICT 7.8215 WASHINGTON, D. C. 1052 Warner Bldg. Notional 8 -7757 Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. P. O. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. CARR & ASSOCIATES PAGE, CREUTZ, RUSSELL P. MAY Consulting STEEL & WALDSCHMITT, INC. KEAR & KENNEDY Communications Radio & Television Bldg. 1302 111 144 St., N. W. Shereten Bldg. 710 14th St., N. W. Executive 35670 18th St., N. W. Hudson 3-9000 D. C. REpublic 74984 Engineers Washington 5, D. C. Weshlnpp I, WASHINGTON 6, D. C. Washington 6, D. C. Fort Evans 303 White Henry Stuart Bldg. Mutual 3280 Seattle 1, Washington Member AFCCE 1001 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. GUY C. HUTCHESON ROBERT M. SILLIMAN LYNNE C. SMEBY CONSULTING RADIO ENGINEERS John A. Moffet- Associate CONSULTING ENGINEER AM -FM -TV P. O. Box 32 CRestview 4 -8721 1405 St., N. W. INWOOD POST OFFICE G 4806 MONTGOMERY LANE DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 Washington 5, D. C. WASHINGTON 14, D. C. LAKESIDE 8 -6108 ARLINGTON, TEXAS Member AFCCE .Member AFCCE OLiver 2 -8520

WALTER F. KEAN WILLIAM E. BENNS, JR. GEO. P. ADAIR ENG. CO. ROBERT L. HAMMETT Consulting Engineers CONSULTING RADIO ENGINEERS Consulting Radio Engineer Associates 3802 Military Rd., N. W., Wash., D. C. CONSULTING RADIO ENGINEER Radio -Television George M. Sklom, Robert A. Jones Phone EMerson 2 -8071 Communications -Electronics 821 MARKET STREET 1 Riverside Rood -Riverside 7 -2153 Box 2468, Birmingham, Ala. 1610 Eye St, N.W., Washington, D. C. SAN FRANCISCO 3, CALIFORNIA Executive 3 -1230 Executive 3-5851 Riverside, III. Phone 6 -2924 SUTTER 1.7545 Member AFCCE (A Chicago suburb) Member AFCCE

Vandivere, CARL E. SMITH J. G. ROUNTREE, JR. JOHN B. HEFFELFINGER Cohen & Wearn CONSULTING RADIO ENGINEERS Consulting Electronic Engineers 4900 Euclid Avenue 5622 Dyer Street 8401 Cherry St. Hiland 4 -7010 612 Evans Bldg. NA. 8.2698 Cleveland 3, Ohio EMerson 3 -3266 1420 New York Ave., N. W. HEnderson 2.3177 KANSAS CITY, MISSOURI Dallas 6, Texas Washington 5, D. C. Member AFCCE

LOWELL R. WRIGHT VIR N. JAMES JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. Aeronautical Consultant SPECIALTY Consulting Radio Engineers TELEVISION and RADIO serving the rodio 8 tv Industry Directional Antenna Proofs ENGINEERING CONSULTANTS on aeronautical problems orated Mountain and Plain Terrain 2000 P St., N. W. by antenna towers Washington 6, D. C. 420 Taylor St. Munsey Bldg., Wash. 4 D. C. 1316 S. Kearney Skyline 6.1603 San Francisco 2, Calif. District 7 -1740 (nights Denver 22, Colorado Columbia 5 -4666 PR. 5 -3100 -holidays telephone Herndon, Va. 114)

1J' 1d R V JL C EC RY

COLLECTIONS COMMERCIAL RADIO CAPITOL RADIO For the Industry MONITORING COMPANY ENGINEERING INSTITUTE ALL OVER THE WORLD PRECISION FREQUENCY Accredited Technical Institute Curricula TV- Radio -Film and Media Accounts Receivable MEASUREMENTS 3224 16th St., N.W., Wash. 10, D. C. A FULL TIME SERVICE FOR AM -FM -TV No Collections -No Commissions Practical Broadcast, TV Electronics engi- STANDARD ACTUARIAL WARRANTY CO. neering home study and residence courses. P. O. Box 7037 Kansas City, Mo. 220 42nd St., N. Y. 36, N. Y. Write For Free Catalog, specify course. West Phone Jackson 3 -5302 LO 5 -5990

BROADCASTING TELECASTING April 1, 1957 Page 143 FOR THE RECORD TV STATION OWNERS: will own 52.8% of corporation. Announced tion dates: WXPN (FM) Philadelphia, Pa., March 21. KMOS Tyler, Tex. License to Cover Cp NARBA Notifications ... WHLM -FM Bloomsburg, Pa. -Seeks license to List of changes, proposed changes, and cor- cover cp which authorized new fm. How rections in assignments of Mexican Broadcast WORA-FM Mayaguez, P. R. -Seeks license to Stations modifying the appendix containing as- cover cp which authorized new fm. signments of Mexican Broadcast Stations (Mime- ograph 47214 -6) attached ta the recommenda- tions of the North American Regional Broad- casting Agreement Engineering Meeting January March 27 Applications 30, 1941. much Mexican List #200 Feb. 11, 1957 ACCEPTED FOR FILING 980 kc Modification of Cp XEIA San Andres, Tuxtla, Veracruz -250 w. Following seek mod. of cp to extend completion Class IV. 2- 11 -57. (Change in call letters from dates as shown, KULA Honolulu Hawaii, XETV.) WXLI Hazelhurst, Ga.; WHOL Allentown, Pa., XECC Cuernavaca, Morelos -250 w. Class IV. WPAB Ponce, P. R., WRAL -TV Raleigh, N. C., 2- 11 -57. (Change in call letters from XEJC.) to 10- 23-57, WGAL -TV Lancaster, Pa., to 10- of your 1110 kc 20-57, KDUB -TV Lubbock, Tex., to 6- 20-57. XEVS Villa de Seris, Sonora --,250 w. Class II. 8- 11 -57. License to Cover Cp 1310 kc WPAT -FM Paterson, N. J. -Seeks license to XEEX La Paz, Baja, Calif. -500 w. Class III -B. cover cp which authorized new fm. 2- 11 -57. (Change in call letters from REAL.) WBOR (FM) Brunswick, Me. -Seeks license market 1320 kc to cover cp which authorized new fm. XENI Neuva Italia, Michoacan -1 kw D, 250 w WTJU (FM) Charlottesville Va. -Seeks license N. Class IV. 8- 11 -57. to cover cp which authorized new fm. 1340 kc XEJC Cuernavaca, Morelos -500 w D, 250 w N. Class IV. 8- 11 -57. XELU Ciudad Serdan, Puebla -250 w. Class IV. is lost 8- 11 -57. 1450 kc UPCOMING XEGC Sahuayo, Michoacan-1000 w D, 250 w N. Class IV. 5- 11 -57. 1540 kc 'onto Celaya, Guanajuato -250 w N, 1 kw D. April Class II. 5- 11 -57. in the April 5 -6: Oregon State Broadcasters Assn., CANADIAN TV ASSIGNMENTS Eugene. April 6: United Press Broadcasters of Michigan, SUPPLEMENT NO. 2 Olds Hotel, Lansing. March 1, 1957 April 6: Daytime Broadcasters Assn., Sheraton NEW STATIONS Hotel, Chicago. CFCR -TV (ch. 4) Kamloops, B. C.- Granted April 7 -11: NARTB annual convention, Conrad shadows? Twin Cities Television, 100 kw vis., 50 kw aur., Hilton, -Chicago. ant. height above ground 100 ft.. above mean sea level 1,260 ft. Geographic coordinates 50° 40' 34" April 8 -11: Premium Adv. Assn. of America N. Lat., 120° 19' 51" W. Long. annual Premium Buyers' Exposition, Navy Pier CKMI -TV (ch. 5) Quebec, Que.- Granted Tele- and Morrison Hotel, Chicago. vision de Quebec (Canada) Ltd., 5.6 kw vis., 2.8 April 9: Premium Advertising Conference, Navy kw our., ant. height above ground 420 ft., above Pier, Chicago. mean sea level 685 ft., above average terrain 457 April 22: Connecticut Broadcasters Assn., Hart- ft. Geographic coordinates 46° 47' 4" N. Lat., 71° ford, Conn. 15' 54" W. Long. CHAT -TV (ch. 6) Medicine Hat, Alta.- Granted April 22-26: American Film Assembly, Statler Monarch Bcstg. Co. Ltd., 4.78 kw vis., 2.39 kw Hotel, New York. our., ant. height above ground 279 ft., above April 24 -26: Annual Conference, American Pub- mean sea level 2,728 ft., above average terrain lic Relations Assn.. Warwick Hotel, Philadel- 313 ft. Geographic coordinates 50° 4' 36" N. Lat., phia, Pa. 110° 47' 40" W. Long. April 25: United Press Broadcasters of Illinois, CHANGES Allerton Park, III. CJIC -TV (ch. 2) Sault Ste. Marie, Ont.- Change April 25 -27: Annual meeting of the American ERP to 28 kw vis.. 15 kw our. Assn. of Advertising Agencies, the Greenbrier. CHER -TV (ch. 6) Victoria, B. C.- Change ant. White Sulphur Springs, W. Va. height to 203 ft. above ground, 423 ft. above April 25 -27: New Mexico Broadcasters Assn., mean sea level, 340 ft. above average terrain. Deming. The TV broadcaster operating at CJLH -TV (ch. 7) Lethbridge, Alta. -Change ant. height to 693 ft. above average terrain. April 25 -28: Annual convention. American Women less than full authorized power can CBI.T (TV) Toronto, Ont.- Delete. in Radio & Television, Chase Park -Plaza Hotel, St. Louis. fill in coverage gaps with low-cost April 26: United Press Broadcasters of Missis- TV Translators. "Shadow" and Routine Roundup ... sippi, Buena Vista Hotel, Biloxi. April 28 -May 4: Brand Names Week. fringe areas get city -quality recep- March 21 Applications tion with Adler Translators repeat- ACCEPTED FOR FILING May Modification of Cp ing the mother station's signal on Following seek mod. of cp to extend comple- May 1 -3: Electronic Components Symposium, interference -free UHF channels 70 tion dates as shown. KRBB (TV) El Dorado, Morrison Hotel, Chicago. Ark., to 9 -57; WFLB -TV Fayetteville, N. C., to May 2 -3: International convention of Interna- through 83. Investigate Adler's TV 11- 21 -57; WCDB (TV) Basemen, N. Y., to 7 -1 -57. tional Advertising Assn. Inc., Hotel Roosevelt, Translator nowl License to Cover Cp New York City. KMAU -TV Wailuku, Hawaii -Seeks license to May 5 -11: National Radio Week cover cp which authorized new tv. May 6 -8: Annual meeting, Assn. of Canadian WLAC -TV Old Hickory, Tenn. -Seeks -license Advertisers, Royal York Hotel, Toronto, Ont. to cover cp which authorized new tv. WFMS (FM) Indianapolis, Ind.-Seeks license May 13 -15: Aeronautical and Navigational Elec- ADLER ELECTRONICS' to cover cp which authorized new fm. tronics national conference, Dayton, Ohio. UST -10 TV KPEG Spokane, Wash. -Seeks license to cover May 15 -17: Pennsylvania Assn. of Broadcasters, TRANSLATOR. cp which authorized new aro. RATED OUTPUT: Hotel Bedford Springs, Bedford Springs. TEN WATTS May 15 -17: Radio -Electronics -TV Mfrs. Assn. March 22 Applications convention, Sheraton Hotel, Chicago. ACCEPTED FOR FILING May 20 -21: Wisconsin Broadcasters Asan., Hotel Plankinton, Milwaukee. Modification of Cp May 22 -23: Kentucky Broadcasters Asan., Hotel WBZ -TV Boston, Mass. -Seeks mod. of cp to Sheraton -Seelbach, Louisville. WRITE FOR FULLY DESCRIPTIVE extend completion date to 7 -8 -57. "QUESTIONS ANSWERED" BROCHURE License to Cover Cp WKNX -TV Saginaw, Mich. -Seeks license to June cover cp which authorized new tv. WFMX (FM) New.York, N. Y. -Seeks license June 6 -7: Virginia Assn. of Broadcasters, Hotel to cover cp which authorized new fm. John Marshall, Richmond. June 17 -19: NATRFD Spring Meeting, Washing- ADLER ELECTRONICS, INC. March 25 Applications ton. June 17 -19: Nat. Convention on Military Elec- NEW ROCHELLE, N. V. ACCEPTED FOR FILING tronics, Sheraton -Park Hotel, Washington. Modification of Cp June 19 -21: Annual meeting, Western Assn. of Following seek mod. of cp to extend comple- Broadcasters, Jasper Lodge, Jasper, Alta.

Page 144 April 1, 1957 BROADCASTING TELECASTING CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. DEADLINE: Undisplayed- Monday preceding publication date. Display-Tuesday preceding publication date. SITUATIONS WANTED 204 per word-$2.00 minimum HELP WANTED 254 per word -$2.00 minimum. All other classifications 304 per word -$4.00 minimum. DISPLAY ads $15.00 per inch. No charge for blind box number. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BaoancartING TELECASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO RADIO RADIO Help Wanted Help Wanted- (Coned) Help Wanted-(Cont'd)

Managerial Salesman Announcers

Wanted for immediate opportunity. One hard - Need top radio salesman! Receive top pay] No WEAL, Freeport, Illinois, has immediate opening hitting time salesman with creative ideas who gimmicks, sound solid organization operating 7 for experienced staff announcer. 48 hour week, thinks he is ready to be a commercial manager radio and 1 tv station. Write, wire George Nor- overtime over 40 hours, paid vacations, free in leading regional station operation in this rich man, Thoms Enterprises Inc., 92 Haywood Street, insurance, daytime operation. Write or call Bud quarter million market potential. Rush resume Asheville, N. C. Walters. and picture to Box 751E, BT. Announcers Combo man with first phone . . emphasis on Here's a chance of a lifetime for program direc- announcing . . $80 for 40 hour week, addition tor or chief announcer to step up to management to staff ... phone collect, WMIC, Monroe, Mich- United Want to work for a swinging outfit? We need igan. Cherry 1 -5554. Ask for George Stearns level. Growing organization in eastern or Bob Norwood. States needs a young married man with car for at least three good DJ's who know the music assistant managers position. Job offers opportu- and news operation. Top pay for those DJ's nity at managership in near future. Send tape, who know how not to talk. Send tape and back- Experienced announcer wanted for Washington, resume, photo to Box 861E. B.T. ground to Box 916E, BT. We will return your D. C., area independent. Send audition or call tape. Jack Moran, WPM, Alexandria, Virginia. Need energetic, experienced young radio man strong on sales seeking first opportunity as man- Experienced morning man -salesman combination. Announcer -experienced in all phases. Soon gross. Box 17,000 east North Carolina market. $80.00 salary 5000 watts. Contact General Manager, WWHG, ager. Salary plus override on station $5,200 138G, B.T. expenses, 10 percent commission. easily Hornell, New York. first year. Send complete data. Box 961E, B.T. Major Illinois independent needs an outstanding Immediate opening for staff announcer in north- for Top midwest station needs experienced an- central Pennsylvania. Prefer man with some producer strong on sales. Excellent deal the in cor - right man. Box 168G, B.T. nouncer immediately. Fine opportunity play -by -play sports experience who desires per- ioration owning radio and tv stations. Give all manency ... W WPA, Williamsport, Pennsylvania. nformation, plus photo in first letter, including Radio station manager with successful sales credit references. Send audition, tape or record. New Mexico Box 984E, B.T. Man who knows popular music . . . not rock background. Immediate opening. and roll ... news, and can deliver good selling 250 watt station. Write Box 122, Albuquerque commercial wanted by top -Right Michigan net- New Mexico. Want to move up? What can you show us? work station. Fine working conditions, usual Versatile staff announcer with several years solid employe benefits. Personal interview a must for Salesmen experience wanted by kilowatt indie in fast man who has commercial experience. Call Kala- growing Illinois community. Liberal bonus, in- mazoo, Fireside 5 -2101 for appointment. surance, other benefits. Require personal inter- Outstanding ten year old daytime in midwest view. Include age, education in resume. Box 996E, B.T. Wanted: Good voice. with commercial announc- city of 25,000 offers a salary- commission ar- ing ability, able to write idea copy, build two rangement that pays up to 40%. $4000 billings No ceiling. We and three voice commercials with sound effects, will pay you $800 per month. 1000 wailer, near Philadelphia, needs disc jockey. for Thorns Enterprises Inc. We operate 7 radio will match your new billing up to $1,000 with Salary. talent, profit sharing. Parttime sales avail- and I tv station. Wire or write George Norman, established billing, and give you full commis- able. Box 129G, B.T. 92 Haywood Street, Asheville, North Carolina. sion on total. $400 per month guarantee for three months. Protected account lists. Only ex- Negro DJ. Big opportunity in major market Are a perienced, proven salesman considered. Please must have out- Record specialist. you qualified announcer send full details on personal and employment with Number 1 negro station, with a good voice? Can personally conduct a background. Each application will be held con- standing voice and personality with radio experi- well planned and smoothly executed disc show? are immi- ence, write immediately with audition tape fol- Can you help us build a strong music schedule? fidential until closing arrangements Box 132G, BT. nent. Write Box 894E, B.T. lowing. Are you qualified to supervise all music pro- gramming and be contact between station and Good announcer with first class ticket. $500 per recording companies, distributors and artists? If Opportunity for radio salesman to move up the month. Box 157G, B.T. you think you're our man, send tape of air work ladder to a big station in a major market. Sales and letter to Forjoe, 580 5th Avenue, New York, representatives wanted by 50.000 watt, clear chan- N. Y. nel station in the midwest. This major network If you know the location of Jack Collette, write affiliate is recognized as one of the country's top Box 181G, BT. stations. Only interested in someone who believes Radio regional midwest CBS station has imme- in radio . and good radio. Send full details First ticket announcer, No maintenance. $110 diate opening for staff announcer. Minimum of to Box 119G, BT. for an experienced man. Ohio. Box 190G, BT. two years experience on- camera tv experience helpful as job includes work on full vhf CBS affiliate. Send audition tape, picture and full Progressive daytime station needs thoroughly Immediate opening for aggressive announcer in background to Merritt Milligan, Assistant Man- competent and experienced salesman. Salary $100 leading independent station in large mid-south ager, Lee Broadcasting Co., Quincy, Illinois. weekly plus percentage. Box 137G, B.T. market. Experience as staff DJ and some news. Send complete information, tape of music, com- Pacific northwest. We're looking for several good Salesman or salesman -wife team for three mercials, news. Tape returned. Box 195G, B.T. announcers with good production sense who can Texas daytime stations, to rotate between sta be built into strong local personalities Send tape bons, two weeks at a time each place. High pres- Immediate opening for announcer in small col- with broad sample of commercials, record intros suring not wanted. Want accounts, though small, lege community in western North Carolina resort and news, plus full details about yourself to: to stay sold. Box 151G, B.T. area. Box 212G, B.T. Forjoe, 580 Fifth Avenue, New York 36, New York. Young man with potential, or older man with Experienced announcer for midwest station. Must Technical established sales record needed. Medium multi- have mature personality and deliver good com- station market. Groom for sales manager. Corn - mercial. Right person will also be used for tele- plete background and photo. All replies confi- vision work. Send resume, photo and tape. Box Expanding organization needs a chief engineer dential. Box 161G, BT. 217G, B.T. with good and be blemtonassume responsibility for repair and purchase. Good salary. Possibility of in- Single station, medium size market. Draw against One more, top, all-around staff man for inde- at least 3 years experience, stalling new station in near future. Send photo commission. Excellent opportunity with attrac- pendent. Must have and resume to Box 860E, BT. tive future. Please forward details, photo and know pops and standards. $400 -$450 month for 42 references. Box 170G, B.T. hour week. Send tape and all information to KOLE, Port Arthur, Texas. Wanted: 1st class engineer -announcer. Emphasis announcing. Midwest. Box 189G, B.T. Salesman- midwest-over th million market -5 First phone man with an Arthur Godfrey voice. kw daytime- independent -offers guarantee, 15% Also, newsman who sounds like Frank Heming- Need first class engineer. Car necessary. Trans- commission, protected account list. Prefer well- We're going from 250 watts to 5000, and in small way. mitter work. 44 -hour week. KGNO Dodge City, rounded sales and radio experience need both within a month. Send tapes and when Kansas. market ready to move into a real big money available. KSEM, Moses Lake, Washington. market. Box 2I1G, B.T. Louisiana's largest NBC outlet needs wide awake First-phone operator. Immediate opening. Full Sales- announcer, with know -how. Excellent op- morning DJ. Run own board. Rush tape, photo particulars first letter. WASA, Havre de Grace, portunity for live -wire, with independent day - and resume to Paul Bernard, KTBS -Radio, Maryland. timer. KTAN, Sherman, Texas. Shreveport, Louisiana. Wanted immediately- combination engineer - Good opportunity for proven salesman, possibil- Immediate opening for staff announcer. Send announcer must have a first class ticket. Good ity manager. Reference. KTKT, 10 kw, music and complete information and audition tape. WASA salary . Send your tape and data to L. Lansing, news, Tucson, Arizona. Harve de Grace, Maryland. WBRV Radio, Boonville, New York.

BROADCASTING TELECASTING April 1, 1957 Page 145 RADIO RADIO RADIO Help Wanted -(Cont'd) Help Wanted-(Coned) Help Wanted- (Coned) Technical Programming -Production, Others Announcers

First class engineer -announcer. $5000 plus. WFKY, Newscaster -legman. Well known northwest local Girl personality -DJ, run own board, eager to Frankfort, Kentucky. news department needs newscaster who can please. Free to travel. Gimmicks and sales. Box gather and write local news. On- the -air delivery 888E, B.T. is important, however, it must be subordinate to Chief engineer for new 5000 watt daytimer. Send actual local leg complete details and salary first letter. WHIY, -work. Send tape, sample of your Deep, resonant voice. 4 years staff announcing writing and letter of application to Forjoe, 580 experience. Prefer midwest. $90 minimum. Box Fort Gatlin Hotel Building, Orlando, Florida. 5th Avenue, New York 36, New York. 798E, B.T. 1st class engineer- announcer for west central Baseball play -by -play announcer. Seven years Pennsylvania daytimer. Call Bill Raihall, WNCC Situations Wanted experience. Finest references. Box 975E, B.T. Radio, Barnesboro, Pa. Telephone 1010. Managerial Experienced sportscaster- newsman desires full - Chief engineer- announcer time sports minded station in Pennsylvania, for 1000 watt am -fm Ohio, Indiana, Michigan, or Illinois. Box 995E, operation in midwest. Light announcing, salary Radio manager. Young; college; married. Want H.T. $430 per month to start. Be sure you are quali- radio managerial position, tv, or agency. Cur- fied. Phone S. A. Hassan, WROY, Carmi, minis. rently managing mtdwest 1 kw Independent. Want a future with top organization. Willing to take Experienced first class announcer with first class salary cut to prove my abilities. Box 155G, B.T. ticket wants first class job. Box 999E, B.T. Need first phone for 5 kw regional in college town, Pittsburgh area. Good pay, excellent recre- Seeking change, 12 years experience all phases Sportscaster- powerful delivery, knowledge of ational facilities. vacation, benefits. An oppor- of radio accent on a economical operation and baseball. Tape, references. All offers considered. tunity to join a young staff on a booming station. Box 114G, B.T. Call Bill Harrington, Morgantown, West Virginia sales. A -1 references. Box 179G, B -T. 9488. Manager or technical supervisor- experienced DJ- staff-presently employed top southern mar- in all of ket seeks relocate northeast -Florida -California. phases broadcasting; management, sales Box 135G. Chief engineer for fulltime 250 watt CBS affiliate. and engineering. Construction experience, both BT. No air work. Fine college town. Good pay - non and directional arrays. First phone, family Disc Jockey, permanency. Call Joe Termin, 5 -5511, Indiana, man, age 34. Presently own station but must idea gal, program director, station's Pennsylvania. change climate for family health. Available in best pal. Production expert guaranteed. Hire nie June. Preference Northwest, west coast or south- now, I'm what you need. Box 152G, B.T. west. Box 168G, BT. Programming- Production, Others Combo -first phone-emphasis announcing. Avail- General manager with wide experience desires able immediately. References. Eastern U. S. Box managerial position in city of 50- 100.000. Mich- 154G, B.T. Administrative opportunity in network for man igan or Wisconsin. Presently earning $12,000.00 experienced in program and production costs in per year. Will be at NARTB and can arrange Announcer: 3 years' experience news, commer- station in medium size or larger market, willing personal interview. Box 197G, cials, DJ, sports, available immediately. Box to relocate in major market. Degree in account- BT. 159G, BT. ing of general business pseferred. Under 35. Present Send resume to Box 823E, B.T. part-owner and manager of two radio detailed stations desires to expand ownership. Will invest Good samaritan needed! Not blessed with net- work voice. Hard worker. 10 years experience. in property in market with base city in excess Good references. 5 kw Mutual station, central U.S., desires expe- of 25,000. Will be at NARTB. Box 198G, B.T. Get along with people. Married. rienced, aggressive program director, who knows 32. Box 160G, B.T. successful metropolitan radio. Need good idea Available if your offer is good enough. Station man to build ratings. Excellent opportunity. manager or commercial manager with recorded Sportscaster: Radio and television -four years ex- Good salary. Send air check and full info to and proven sales ability, including national spot perience- presently employed -desires baseball Box 913E, B.T. radio and tv representative, experienced retail play -by -play. Box 162G, BT. radio sales, radio sales station manager. director, Employed. 3!4 years experience. Seeks position Workhorse program to Send complete details your market and station director gather, write. to Box 2136. with progressive New England operation. Box announce local news, handle copyy traffic, promo - receive resume. B.T. 165G, B.T. tion. North Carolina . You name salary. Write fully. Box 962E, B.T. Salesmen Two years Prefer west. from radio school May. Prefer southwest. Available first Newsman fne 5 Ohio major market. salesman-sports director, seeds more June. Strong on news. Married. Box 1886, B.T. You must be seasoned reporter n. ght lucrative985E, oppunity.opportunity. College, married. Box 985E, as well as good rapid fire airman. need pay BB.T. Employed 8 years radio, 1 year tv. man. No rip and run boy need aDplYapply. Play -oy-p in one of largest markets. BoxHox 3036. B.T. Mature salesman. Employed salee manager b play over ay 1958. micksll, Deires ater Managerial Agen30. ball games since May 19 or Gimmicks ox letter midwest Foa.Florida. Are 30, to records. Want radio or radio -tv. Box 1696, Need experiencedp program dfriendly family man, veteran. Four years sales B.T. Fulltime. ABC station. Small, friendly southeastsouthwest both small and large markets. Available upon Send Ttape, photo and telephone number. notice to employer. Sports background. Box Announcer: Box et. 174G, B.T. Have little- experience, plenty of ambition. Married, vet, 24 years old. Operate own board. Prefer G Coast, but will consider all Need newsman for one of Iowa's top news Salesman or announcer -salesman; 8 years ex- replica. Booxx 17116, B.T. operation. Air experience desirable, but not nec- perience. This family man has done everything' essary. Call or write Radio Can sell it, service it, announce it, and Station KROS, Clin- collect Experienced announcer 1st phone family ton, Iowa. it! Desires change, soonest. Need bucks . . . - - - will travel! Box 203G, B.T. sales work, would like more seeking permanent gn, fu and id New daytime kilowatt station. Needs news direc- Nothing sensational,aensatlonal, just hard work-work - tor; announcers; copywriter; other staffers. In- Announcers ing.1ng. Box 1726, BB.T. terested in a progressive operation in the prime beef center of the world? Shoot all details first Personality-DJ- Announcer, letter to Steve Bellinger, WRAM strong commercials, gimmicks, W, newsman. Five years experience. Monmouth, etc., run own board. Steady, eager to please. Go $100 for 40 hours. First phone. Tape. Box 176G, Illinois. anywhere. Box 109E, BT. B.T. Where is opportunity's open door in profession? 3 years college, 18 months production, non- drinker. Box 184G, BT. Announcer: 14 years experience, 35, married. De- sires northeast. Special talents. Box 1926, B.T. YOU Recently graduated announcer seeking first spot SEE IN CHICAGO as newscaster-DJ, excellent voice, reliable, neat. To buy or sell a station. Box 193G, B.T. To discuss management problem-. Want relocation northeast. Smiles to your corn - munny. Veteran, married, experienced. Box To advance your executive career. 194G, B.T. To find a well -qualified executive. Top -notch country DJ -staff announcer. Young. reliable, experienced. Wishes to locate in south- Howard S. Frazier will be at the Palmer ern California. Now employed -tape and recom- House mendations on request. Box 202G, B.T. April 7th through April 10th. Is there a station carrying minor league baseball that will give beginner a chance doing play -by- HOWARD S. FRAZIER BROADCASTERS EXECUTIVE play? Have excellent possibilities-can operate board, do other sports, news, music, commercials. Tv and Radio Management Box 204G, B.T. PLACEMENT SERVICE, INC. Consultants Announcer -salesman. Radio -tv. Experienced ra- Confidential Contact dio. Copywriter, Ambitious. College graduate. Negotiations Box 206G, B.T. Appraisals Nationwide Service Play -by -play, all sports, staff, currently sports 333 TransLux Bldg. 724 Fourteenth St., N. W. director, southwest. Seek station with heavy Washington 5, D. C. sports schedule. Box 207G, BT.

Page 146 April 1, 1957 BROADCASTINO TELECASTING TELEVISION RADIO THE LATCHSTRING Situations Wanted- (Coned) Help Wanted Announcers Salesmen Salesman, veteran or draft exempt, with one to Sports -announcer baseball's best. Versatile, sin- three years radio -television sales experience. cere. Ex- pro -college. Try and you'll buy. Box Good opportunity to become part of established IS OUT AT SUITE 207G, BT. station in expanding market. Write Personnel Department, WSBT-TV, South Bend 1, Indiana. Sepia girl! Aggressive, staff, working south 6 months prefers midwest, Chicago, Indiana, etc. Announcers Box 208G, B.T. Announcer for midwest vhf network tv station. Must deliver good commercial both on and off 1016 -20 IN THE Announcer, 5 years experience all phases. Oper- camera. Good radio personality may qualify. Send ate board. Excellent references. Box 210G, B.T. resume, photo and tape. Tape will be returned. Box 216G, B.T. Personality -DJ -strong commercials, gimmicks, etc., run own board. Steady, eager to please. Go Enterprising announcer with some commercial anywhere. Box 215G, B.T. background who wants to learn the business thoroughly in a top operation. Staff announcer- CONRAD HILTON copywriter job now open. Personal interview Employed, experienced. Must relocate due to in Michigan absolute necessity. Phone Kalama- change in personnel. Good references. Charlie zoo, Fireside 5 -2101 for appointment. Good work- Doll, WAFC, Staunton, Virginia. ing conditions, employee benefits. Fine, alert staff. Announcer -DJ, 4 years experience wants to re- Make a note now of our head- locate in New Jersey, Pennsylvania. Connecticut Technical or surrounding area. Bob Douglas, 1883 Crotona for NARTB convention, Avenue, Bronx 57, New York. Tel. TR 8 -9706. Assistant chief engineer: Immediate opening quarters with southwest vhf CBS station. Should be fa- Versatile announcer and chief engineer -twelve miliar with operation and maintenance. State and drop in anytime. years experience- college graduate -know all experience and education. Box 178G, B.T. phases of radio good references -prefer Texas - Call Jim Lynn. 8211, Baytown, Texas. Will con- Wanted immediately, tv technician, FCC first class radio telephone license required. No ex- On hand to greet you will be Ed sider all replies. perience necessary. Well established company offers unusual opportunities for advancement. Announcer: B.A. Degree Speech, Radio and Tv State experience, salary desired, and enclose Tornberg of our New York office; Communications; B.S. Degree Agriculture, snapshot. Box 209G, BT. University of Illinois; experienced farm advisor. Walter Grimes of our Washington Strong on news and commercials. Age 27, single, Wanted: Engineer- operator for vhf station in presently employed night operations, NBC Chi- Lewiston, Idaho, Heart of America's recreation cago. Bob Reynek, 625 Clinton Place, River Forest, area. Must have first phone. Good pay, oppor- office; Dick Shaheen and Tim O'Con- Illinois. Forest 9 -8087. tunity for advancement. Company operates three uhf tv stations, two am stations and one vhf -tv nor of our Chicago office. Floridian desires permanent change to home station. Phone collect Chief Engineer, KLEW- state. Experienced DJ, newscaster, reliable. Box TV, Lewiston, Idaho. 20. LaLuz, New Mexico. First class license tv transmitter operator. Tv Whether your interest is swap- experience desirable but not essential. If you Technical like skiing this is an unparalled opportunity. Transmitter at Stowe, . Station provide ping gossip, checking rumors or head skis. Liberal food allowance plus mileage. Experienced engineer, 1st phone, available. Have Reply Chief Engineer, WCAX -TV, Burlington, own car, married, no children. Contact Box 167G, something more serious, you're as B.T. Vermont. Programming -Production, Others welcome as a favorable FCC deci- Engineer, 1st phone. 615 years experience radio and tv, Some microwave experience. College and night school, jobs Television newsman and photographer. Require sion. don't drink. Only permanent some on- camera ability, mostly aptitude with considered. Box 187G, B.T. cameras and newsroom familiarity. Will train man with limited experience and good potential. First class phone, 5 years experience in elec- Address Program Director, WOC -TV, Davenport, We're proud to be a of the tronics, midwest or west preferred. Bill Culver, Iowa; include complete resume and salary re- part 2116 31st Street, S.E., Washington 20, D. C. quirement. dynamic broadcasting industry. We Two first phone men-one with limited technical Situation Wanted experience and one with no experience -now share your anticipation in the great- available for broadcasting Jobs. Contact Grantham Managerial School, 1505 N. Western Avenue, Hollywood, Call - fornia. est of NARTB conventions. Manager -commercial manager. 6 years tv, 10 years radio. Also network and agency. Best ref- Programming -Production, Others erences previous stations. Box 200G, B.T. We hope to see you - there. Technical News editor: Aggressive midwest radio -tv editor with loyal following tired of operating newsroom Engineer-fully qualified studio /transmitter oper- on "make-do" budget. Have reached my peak ations or supervisory. Mature. Box 657E, B.T. here, what can you offer? minimum $600. Sober young, reliable married veteran. Prefer west Programming- Production, Others coast but will consider all offers. 10 years radio - tv experience. Box 153G, B.T. Assistant director- cameraman, 4 years experi- ence: presently employed. Desires permanent ALLEN KANDER Young lady ... five years radio experience . . association established operation. Excellent ref- air . copy . production . desires chal- erences. Box 989E, B.T. lenging opportunity . eastern metropolitan location. Box 175G, B.T. Standout newsman available for standout job in news direction, newscasting and station promo- tion. Ideal for big city tv- radio -newspaper com- Newsman: Built local news reputation for Wis- bination or tv that recognizes Inevitable enlarge- consin station from nothing to excellent in less ment of news programming. Qualifications un- AND COMPANY than three years. Experienced in every phase of equalled. Now earning $9,000. Box 158G, B.T. radio reporting. Marquette University Journal ism graduate, member SDX, RTNDA, 30, mar- Want to join real news organization. Need corn. ried. Current salary $6,500. Desire new challenge petition. 10 years radio -tv news. Top air delivery, Negotiators for the Purchase and Sale with commensurate remuneration. Box 183G, know -how to use film, pics, develop stringer sys- BT. tems. Send for full resume. Box 158G, B -T. of Radio and Television Stations No loud mouth claims, here! If you're looking Film director. 3 years experience. Fully quali- for a sensible PD -writer team, send for our tape. fied. Married, family. Presently employed. Box self- contained and an immediate indication 182G, B.T. WASHINGTON of two fireballs to sparkle your station. Both employed. Box 205G, BT. Cinematographer, film director, cameraman . . . 1625 Eye Street, N.W. National 8 -1990 4 years experience producing clips and program length films for university radio -tv department. Experienced radio news director ... successful A.B. Liberal Arts, one -year graduate work. 29 as time salesman for local station ... write copy years old. Write news and feature copy. Good NEW YORK . university grad. with A.B. degree in radio. Bob Mauldin, 206 reporter. McCauley Street, 42nd 7-4242 Presently employed . . dependable family man Chapel Hill. North Carolina. 60 East Street Murray Hill .. active in church and community civic organ- ization . best of references. Wants work as Available immediately, practically -trained, top - program director or newsman with reputable flight production personnel, all categories. Call CHICAGO organization which does not solicit beer adver- Northwest First. Northwest Radio & TV School, tising. Brooks Dawson, 203 Maman Building, 1221 NW 21st, Portland 6, Oregon. Also Holly- 35 East Wacker Drive Randolph 6-3688 Auburn, Indiana. wood, Chicago, Washington, D. C.

BROADCASTING TELECASTING April 1, 1957 Page 147 FOR SALE FOR SALE RADIO

Stations Equipment Help Wanted For sale: Kilowatt am in northwest college town. Full price $50,000.00, $10,000.00 down, balance For sale: One General Electric 10kw fm ampli- terms. Write Box 798E, B'T. fier, model 4BF3A1, with four GL 5518 tubes. Price in Sacramento: $2,800.00. Also, one Col- New England major network affiliate. $125,000. llns 37M4 side mount ring antenna. Price: $700.00. , Cash or terms. Box 173G, B.T. For information contact KGMS, Hotel Sacra- \ Old established fulltime station in good sec- mento, California. ITOAIE'llE GOT IT!!!1 ondary market, middle-Atlantic states. Top coun- ty Neilsen. Grossing $115,000 which will increase. 1 self -supporting Lehigh tower 170' six Hazard High profits with probable four -year payout. lights in excellent condition. Dismantled $850 Combo operation with valuable buildings. $50,000 takes it. WKNY, Kingston, New York. Telephone 5000 WATTS ON 560KC down payment four -year balance. No brokers Kingston 4500. please. Only those stating financial qualifications will be answered. Sale indirectly due to force Box 300 -foot Blaw -Knox self -supporting tower. 33 sale of another property. 180G, B.T. feet square at base. Will support fm antenna or CBS NETWORK We would welcome opportunity to talk with antenna. Available immediately. Contact parties interested in buying or selling stations at WTBF, Troy, Alabama. NARTB meeting next week, Chicago. Our rooms Located in scenic Southern West Virginia. will be 1735 -36A, Conrad Hilton. Paul H. Chap- man Company. For sale: RCA TG -1A sync generator TK -1A And openings for Staff Workers. monoscope camera TA-1A distribution amplifier, Florida station, growing market area, showing 480C power in two racks $2500. Also one TG -1A $25.000 income to owners. $135,000 price for con- requiring slight modification $1,000. Mautner trol. This and 14 other stations currently available Laboratories, 380 Oak Street, Copiague, Long WE NEED through Paul H. Chapman Co., 84 Peachtree, Island, New York. Atlanta. Sports Announcers The Norman Company, 510 Security Bldg., Daven- port, Iowa. Sales, purchases, appraisals, handled Am radio tower-self-supporting. 178 feet high. Staff Announcers our Now located on 3 story building. Can be easily with care and discretion, based on operating dismounted and re- erected. Will give good serv- own stations. ice for many years. Bargain priced. Write or Newsmen Write now for our free bulletin of outstanding phone John Stauffer, Kansas City, Kansas. radio and tv buys throughout the United States. Disc Jockeys Jack L. Stoll & Associates, 6381 H011ywood Blvd., Los Angeles, Calif. WANTED TO BUY Announcer -Salesmen 250 watt, 1370 kilocycles. daytime and extra. All new equipment. $10,000 down will handle; or will sell quarter interest with $3,000 down and $1.400 The salary is open if you are honest, reliable, year. Our No. 9881. May Brothers, Binghamton. Stations New York. aggressive and have unusual to offer. Rush Wanted to buy: Small market station, preferably. i full particulars or telephone Program Man- Equipment but not necessarily, daytimer. Single station market preferred. Can arrange meeting at ager, WJLS, Beckley, West Virginia. Tapak portable recorder windup ($439 list new, NARTB Convention in Chicago. No brokers. All used 9 months) will trade for mikes, power tape inquiries confidential. Write or wire Box 126G, recorders. Box 150G, B.T. B.T. 3M recording tape, type 101A, paper base, Vs" x Salesmen 4800 ft. on NAB reels in individual boxes, un- Network personality moving to Florida wants to used, approximately 460 available. Price below buy radio station or substantial interest. Will con- wholesale. Box 214G, B.T. sider any Florida station, large or small, for ac- Gates RCM -12 remote control, complete, like tive or inactive participation. Box 163G, B.T. new. Going combination studio -transmitter unit WANTED . . , available about April 15th. KBOK, Malvern, Qualified buyer, presently owner and manager Arkansas. of two stations desires to purchase all or part of a Wisconsin or Michigan station. Will assume TWO $25,000 A YEAR active role as manager. Box 199G, B.T. SALESMEN Conservative Private Service. Texas, Louisiana, PROMOTION, MERCHANDISING, Colorado, Missouri, Kansas, Arkansas, Oklahoma. Ralph Erwin, Licensed Broker, Tulsa. FOR ADVERTISING PERSONNEL: Up to $80,000 cash down payment on immediate purchase profitable am station billing 125 to 250 WMMA, MIAMI, FLORIDA thousand. Our No. 9879, May Brokers, Bingham- ton, New York. A young aggressive organization needs two LOOKING FOR A NEW OPPORTUNITY? top -notch experienced salesmen for a 5,000 Equipment watt station currently under construction. Owner is 36 years old, has been a salesman BROADCASTERS: Used equipment suitable for new 250 watt sta- all his life, has come up the hard way him- tion, and 100 foot tower. Box 109G, BT. self, and knows and understands what a ra- dio salesman is, his problems, his needs, and One, three, of five kw. Fm transmitter, and moni- LOOKING FOR COMPETENT tor. Box 164G, B.T. his desires. Therefore, if you are factually a salesman whether in a small, one -radio mar- ket, or if you a PROMOTION PERSONNEL? Have you for sale sick fulltime station in market are employed by large metro. of at least 250,000. Box 201G, H.T. politan station, your application is invited and it will be reviewed carefully and con- Want video low pass filter DuMont 5397A or RCA fidentially by another salesman- owner. Your Maybe the Broadcasters' Promotion Asso- MI27132. KSPR -TV, Box 930, Casper, . ciation can help you get together) record of sales performance and experience must accompany your application and all Wanted -used console. State condition and price. BPA Is setting up a clearing house for Contact Chief Engineer, WSBA, York, Pennsyl- applicants who apply by mail and give com- broadcast promotion personnel looking for vania. plete details will be considered. Positively, new opportunities -and for broadcasters no phone calls or inquiries will be received. seeking experienced, competent promotion Wanted, good rack mounted Magnecord tape The owner guarantees any successful ap- help. Please note: BPA makes no recom- recorder with amplifier, advise condition, model, plicant a big guaranteed salary, not a com- age, price, etc. Tomberlin, 2917 W. mendations, tries to get the speed, -Bill mission or draw, a but simply Temple Street, Los Angeles 28, California. but large salary plus 15% two parties together. And for both parties, commission which is not chargeable against the price is right, the service is free! the salary. With this goes the guarantee of No fees of any kind. INSTRUCTION an unbelieveable opportunity to move even higher by advancement fo other big radio -tv If you're looking for a job, send a COM- properties owned by PLETE resume of background and experi- FCC first phone in 12 weeks. Home study or resi- the organization. No dent training. Our schools are located in Holly- wishy -washy words, intents, or purposes are ence, plus location desired and salary re- D. C. wood, California, and Washington, For free expressed or implied in this ad. . . . it is quirements. If you're looking for promo- School of booklet, write Grantham Electronics, simply an honest, factual tion help, let us know the type of person Desk B -A, 821 19th Street, N. W., Washington statement of op- and experience you're after. 6, D. C. portunity and a statement of what this owner will do in order to secure and keep big -time FCC first phone license. Start immediately. sales people. Send your complete, written Write: Guarantee coaching. Northwest Radio & Televi- record immediately to: sion School. Dept. B, 1627 K Street, N. W., Wash- BROADCASTERS' PROMOTION ington, D .C. ASSOCIATION Keith Moyer Suite 2100, 122 East 42nd Street, FCC first phone license in six weeks. Guaranteed Box 481 N. Y. 17, N. Y. instruction by master teacher. Phone Fleetwood 2 -2733. Elkins Radio License School, 3805 Regent Drive, Dallas, Texas. Tayloroville, Illinois

Page 148 April 1, 1957 BROADCASTING TELECASTING RADIO TELEVISION r Help Wanted-(Cont'd) Help Wanted -(Cont'd) Salesmen Programming- Production, Others

SALES ENGINEERS PROMOTION -PUBLICITY Broadcast equipment manufacturer has Planning opening for sales engineers to call on DIRECTOR WANTED radio stations in following territories. West Coast FOR NEW VHF IN TOP Upper Southern States Middle Atlantic SOUTHEASTERN Technical background essential, previous a radio sales experience desirable. High rem'. neration. Please send complete resume to MARKET! Box 790E, Bel' Immediate opening for creative self- starter. Must be able to write publicity, plan and produce sales aids, and aggressively accomplish station? Radio Salesman Wanted all station promotion. Send photo, 50,000 watt Midwest radio station is salary requirements in first letter to looking for energetic time salesman of executive caliber. Right man can Box 196G, BT soon advance into responsible position. Give age, experience and business his- FOR SALE tory. Box 185G, Bel' Stations See HASKELL BLOOMBERG Situations Wanted Radio and Television Managerial easiness groler And Muriel Bloomberg, Ass't NARTB CONVENTION, CHICAGO 31 YEARS RACKED UP SUITE 833 -834A CONRAD HILTON HOTEL IN BROADCAST INDUSTRY Equipment Familiar with all phases news, sales, pro- gram direction, production. Half that TAPE RECORDERS You can count time with 50kw network stations. Acted All Professional Makes as station manager; considered top com- New -USad- Trades mercial announcer, good executive. Steady, Supplies- Parts -A ecessories sober and married-not a drifter. Seeking STEFFEN ELECTRO ART CO. on RCA's 4 -point management or other type responsible job 4406 W. North Avenue in large or small, net or indie station Milwaukee s, Wisc. within 100 miles of Chicago -prefer north Hilltop 4 -2715 -including Milwaukee, or allied industry. America's Tape Recorder Specialists Available for interview any afternoon service program during NARTB Convention after 2 p.m. IOi or any evening. Now employed. Box I86G, BT NEW TUBES ...to get you on Excess inventory must be disposed of be- TELEVISION fore end of fiscal year. Will sacrifice at 50% of cost. 891, 891R, 892R, 3K, the air.. , to keep 20,000LK, 207, 25IA, 849, 889, 889A, Help Wanted 889RA, 5531, 5606, 6019, 6183. Programming -Production, Others Box 855E, BT you on the air. se=- WANTED TO BUY PLANNING ASSISTANCE Stations l RGENT EQUIPMENT COUNSEL STATION OWNERS NEED COMPETENT NEWSMAN, Florida, Michigan, Ohio, Indiana, Illinois FIELD SERVICE PREFERABLE WITH JOURNALISM and adjacent states. Am private party in- DEGREE TO JOIN TV NEWS STAFF terested ln purchasing station billing 875 to 8150,000. All replies strict confidence. EMERGENCY REPAIRS IN STATE CAPITAL. REPORTING Principals only. Will indentify self com- AND REWRITE ABILITY A MUST, pletely. Financially responsible. BUT WOULD ALSO LIKE MAN CA- Box 987E, BC' PABLE OF ON -CAMERA WORK. RADIO CORPORATION INTEREST IN NEWS ESSENTIAL. EMPLOYMENT SERVICES of AMERICA SOME NEWSPAPER, RADIO, OR TV EXPERIENCE DESIRED. SALARY TOP JOBS -TOP PEOPLE $375 PER MONTH. SEND TAPE, We have, or will find, just the person r PHOTO rob you're looking for. AND COMPLETE INFO Contact M. E. Stone, Manager .... FIRST LETTER. SPEED ESSENTIAL. NATIONAL RADIO & TELEVISION _its EMPLOYMENT SERVICE BOX 177G, BIT 5th floor, 1627 'K' St. NW. Washington. D. C -111g 7 -0148

BROADCASTING TELECASTING April 1, 1957 Page 149 EDITORIALS Loew's Blow NqRTB EXHIBIT 3J-,t-3 its legal outcome, the suit filed last week against WHATEVERLoew's Inc. by the Dept. of Justice is bound to have immediate practical effects, and we predict they will be salutary. Loew's is charged with violating the antitrust laws by selling its MGM feature films to television as a package instead of individually. The procedure, according to the government's suit, constitutes block -booking of the kind outlawed in the Paramount case of 1948. The government wants Loew's to sell picture -by- picture. In this case the government's desires are shared, we venture to say, by most television stations. The common complaint of tv broad- casters is that to get the feature films they want they must buy fea- ture packages containing films of little or no value. There can be no doubt that the package deal-or block -booking as the government chooses to call it -works to the advantage of the film distributor. Indeed it is not unlikely that the enticements of the package deal were at least partly responsible for the decision of major movie makers to release their backlogs to television. For the distributor it is manifestly easier to sell, say, 700 films in a lot than to dicker individually over each of the 700. What is Drawn for BROADCASTING TELECASTING by Sid Bim more, the package sale assures the distributor that all the pictures in "Personally, J think you're overdoing this automation thing!" his kit -good or bad -will move in the market as a unit. It is logical to expect that feature film distributors will at once change their selling practices, even though the Loew's case is still A Question For Chicago only a suit and may be years from a decision. Distributors who continue block -booking will expose themselves to serious conse- WHAT could be the forerunner of a national, closed- circuit quences if the government is successful in its action. system of subscription tv is shaping up in several quarters. In our view this is all to the good. Dealing individually with A number of theatre chains in the Southwest have announced features will complicate the business of film distributing, but it will plans to pipe first -run movies into the television sets in subscribers' benefit the viewing public and the broadcaster. It will no longer be homes. International Telemeter, the Paramount subsidiary, has an- necessary for the broadcaster to find himself loaded with un- nounced its readiness to equip such operations. attractive features which he plays, to the impoverishment of his pro- So far, these plans are confined to individual cities and to movies gram schedule and the boredom of his audience, or which he is as exclusive program fare. It .would be easy, however, to enlarge forced to buy but refuses to play, to the detriment of his profits. operations, especially if the relatively uncomplicated process of de- livering wired motion pictures to homes in individual communities works out successfully. The Doerfer Doctrine The next steps obviously would be to expand and diversify the I T hasn't happened before and it may not happen again. The FCC programming and to link the individual systems into one or more has voluntarily stripped itself of regulatory power-a radical networks. Once these steps were taken, subscription television departure from the bureaucratic penchant for arrogating more and would have arrived. more authority. And in so doing the FCC opens an entirely new and In our view, it would have arrived by the proper evolution and in wholesome era in licensing - unless it is tripped up by the courts. the proper form -using cables instead of scarce broadcast frequen- By a decisive 5 -2 vote, the FCC 10 days ago concluded that it cies. Of utmost importance, it would have been established without does not have the legal authority to consider economic injury to depriving the public of any television service it now receives free. existing stations in acting upon an application that otherwise meets This is not to say that wired toll tv would not be competitive with its criteria for new stations. But it went even beyond that in respect free television. It would definitely be in competition with free tv to its authority in the broadcast field. It limited itself to the power for the leisure time of the public. To the extent it was successful in to regulate only "with respect to electrical interference and with attracting viewers it would dilute the audience available to free tv. respect to the qualifications of the licensee or applicant ". But that would be a healthy kind of competition. The public would This may become known as the Doerfer Doctrine. Actually it is a have a wider choice of programs and hence would benefit. To put return to the original Congressional intent, but from which predeces- toll tv on the air would mean lessening the public's choice in pro- sor commissions have gradually departed during nearly two decades. grams and eventually would lead to the conversion of most if not

The new 5 -2 decision goes far beyond policy. It now is a matter all television to subscription service. - of law, as construed by the majority. It is that eventuality which the government is virtually assuring The decision came in what appeared to be an innocuous case. It if it approves the use of broadcast frequencies by toll tv., involved Cleveland, Tenn., a town of under 13,000 (1950 Census). The existing 250 -watter protested an April 1955 grant of a 1 kw TWICE in the past fortnight the FCC has wrestled -painfully, daytimer in the market, on the ground that the economic potential according to reports -with the subscription television problem. was such that two stations could not survive, or if they did, their Before it wrestles itself into a position of possible embarrassment, programming would be degraded. In sustaining the examiner, the the FCC would do well to consider the obvious virtues of a closed - FCC majority said: "Restriction of competition is a corollary of circuit system of subscription television- which, at least in its early exclusivity, and exclusivity is tolerable only by the application of stages of confinement to individual communities, would need no public utility concepts or techniques ". That means rate regulation FCC approval. and control of product -in short, censorship. Would it not be realistic for the FCC to postpone a decision Whether or not the aggrieved 250-watter in Cleveland, Tenn., on broadcast subscription television until some of the wired systems goes to court to test the validity of the FCC's action, it seems cer- have been put to work? tain that the issue will be litigated sooner or later. Two of the vet- Certainly that question is worth consideration. Indeed, we sug- eran Commissioners-Hyde and Bartley-disagree with the majority gest it be considered when the FCC appears before the NARTB as to the law, but not as to policy. There is sharp disagreement on in a forum discussion April 10. the interpretation of past court opinions. The FCC's appearance in Chicago will provide not only an op- We think the Congressional intent is clear. We like the majority portunity for open discussion of subscription tv during the forum opinion. The logical corollary in keeping with the reaffirmation of but also a chance for individual Commissioners to seek out the the "free enterprise" concept is to move out of the sphere of pro- views of practical broadcasters. gramming and of "counting spots ", except where specific statutes No question before the FCC is of greater moment than that of would be violated. toll tv. It can hardly escape attention at Chicago. Page 150 April 1, 1957 BROADCASTING TELECASTING 1956 Nielsen Market Coverage Study shows: KSTP RADIO DELIVERS LOWEST COST- PER -THOUSAND IN NORTHWEST MARKET!

Here's the proof that KSTP Radio - As a result of these figures, a com- The Northwest's QUALITY Station - parison of rates shows that KSTP is your best buy in the vital Northwest Radio offers you the LOWEST COST- market. PER-THOUSAND HOMES in this mar- ket of more than 900,000 radio families. N. C. S. No. 2 Spring, 1956 shows that in Ramsey County (city of St. Paul) KSTP reaches more homes every To reach and sell the growing, active - month than any other Twin City buying Northwest most effectively, most Radio Station. economically, KSTP Radio is your first buy and your best buy! In Hennepin County (city of Minne- apolis) KSTP is second among all For further information, contact your stations in number of homes reached nearest Edward Petry office or a KSTP monthly. representative- today.

In station total homes reached month- ly and weekly, KSTP is a strong second. KSTP Radth MINNEAPOLIS ST. PAUL Basic NBC Affiliate "The Northwest's QUALITY Station" Represented. by Edward Petry & Co., Inc. All three agree!

Trendei

Hooper

Pulse

KOWH is No. 1 in Omaha audience!

Take Pulse, for example. KOWH is first in 216 out of 240 daytime quarter hours. More evidence, added to previous data, of KOWH's decisive dom- inance of Omaha radio. Feb. -March Hooper has LATEST PULSE SAYS: KOWH out in front, too, as ever! Trendex gives KOWH top spot, too. KOWH leads next independent This is the kind of market -dominance which Storz Station ideas, programming and broad (660 kc.) by nearly coverage continue to make possible for national and local advertisers. Results prove it, too. Get Adam Young's point of view ... or talk it 2 to 1 over with General Manager Virgil Sharpe.

TODD STORZ, President Today s Radio for Toda. ''s Sellin

WEDGY WHB WQAM KOWH WTIX Mlnneapolie -St. Paul Kansas City Omaha New Orleans

Represented by John Blair & Co. Represented by Adam Young Inc.