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l\NUARY 3, 1955 35c PER COPY stu. esen 3o.loe -qv TTaMxg4i431 BItOADi S SSaeb: iiSZ£ (009'I0) 01 Ff : t?t /?I 9b£S IIJUY.a¡:, SUUl.; l: Ii-i od 301 :1 uoTloas steTaa Rae.zgtZ IS-SN AlTs.aantur: aTe AVSí1 T E IdEC. 211111 111111ip. he KMBC-ÍM Radio TEAM IN THIS ISSUE: St `7i ,ytLICOTNE OSE YN in the 'Mont Network Plans AICNISON ` MAISHAIS N CITY ive -Film Innovation .TOrEKA KANSAS Heart of Americ ENE. SEDALIA. Page 27 S CLINEON WARSAW EMROEIA RUTILE KMBC of Kansas City serves 83 coun- 'eer -Wine Air Time ties in western Missouri and eastern. Kansas. Four counties (Jackson and surveyed by NARTB Clay In Missouri, Johnson and Wyan- dotte in Kansas) comprise the greater Kansas City metropolitan trading Page 28 Half- millivolt area, ranked 15th nationally in retail sales. A bonus to KMBC, KFRM, serv- daytime ing the state of Kansas, puts your selling message into the high -income contours homes of Kansas, sixth richest agri- Jdio's Impact Cited cultural state. New Presentation Whether you judge radio effectiveness by coverage pattern, Page 30 audience rating or actual cash register results, you'll find that FREE & the Team leads the parade in every category. PETERS, ñtvC. Two Major Probes \Exclusive National It pays to go first -class when you go into the great Heart of Face New Senate Representatives America market. Get with the KMBC -KFRM Radio Team Page 44 and get real pulling power! See your Free & Peters Colonel for choice availabilities. st SATURE SECTION The KMBC - KFRM Radio TEAM -1 in the ;Begins on Page 35 of KANSAS fir the STATE CITY of KANSAS Heart of America Basic CBS Radio DON DAVIS Vice President JOHN SCHILLING Vice President and General Manager GEORGE HIGGINS Year Vice President and Sally Manager EWSWEEKLY Ir and for tels s )F RADIO AND TV KMBC -TV, the BIG TOP TV JIj,i, Station in the Heart of America sú,\.rw. .-.--_. _ ,. ESSO STANDARD OIL COMPANY Jraditiona4 in the Piith is Cove/device .. Esso products are taken for granted by American motorists. It's the public's way of expressing complete confidence in Esso service and products. In many respects, this is a high form of tribute paid to Esso's men of science. Petroleum scientists and skilled laboratory technicians, assisted by the most modern scientific equipment, search out the answers to problem -free motoring and improved car performance. Havens & Martin, Inc., Stations have their specialists, too, devoted to turning ideas into sales for advertisers on \VMAG- WCOD- WTVR. Programming research and vigorous imagination, tested by audience reaction, have built up a large and responsive following throughout Virginia on Richmond's only complete broadcasting institution, \\'\IBC -A\I, H'CODFM and WTVR-TV. Join with confidence the First Stations of Virginia for your advertising needs in one of the South's richest areas. - PIONEER NBC OUTLETS FOR VIRGINIA'S FIRST MARKET AM FM WMBG WCOD WTYR*V MAXIMUM POWER 100,000 WATTS MAXIMUM HEIGHT 1049 FEET WTVR Represented Nationally by BLAIR TV, INC. WMBG Represented Nationally by THE BOLLING CO. keyd to the great MINNEAPOLIS and ST. PAUL market Now You Can Buy MAXIMUM COVERAGE AT MINIMUM COST KEYD -TV is "keyd" to low cost selling of this rich metropolitan and rural market -a 62 county area of over 480,000 TV families, including large cities and suburbs, prosperous towns, and most of Minnesota's richest farming area. Minneapolis.. St. Paul's new 316,000 watt Channel 9 station, will begin telecasting on January 9th. KEYD- TV will have Dumont network, augmented by top films and news and sports programs "keyd" to local interest. A complete RCA installation, the newest, most modern drive -in studios, com- plete remote equipment, and a maximum power transmitter, located in the Foshay Tower, will assure the best in TV production and reception. On January 9 the Upper Midwest will be tuning to... RIo ^ern' U.S. AIR FORGE Ask Your H -R Representative About KEYD -TV's "Incentive" Rates. OUT OF 39 38 all push - New car dealers tune New t° KRLD . button radios and. popular dem because of KRLD'S TREMOUS PUSH -BUTTON AUTOMOBILE RADIO AUDIENCE... KRLD 38 TOO BIG TO BE OVERLOOKED... Station B 37 Station C 22 Ind. Station D 18 424,412 automobiles are registered in Ind. Station E 17 Dallas and Tarrant Counties alone ... Ind. Station F 13 Ind. Station G 8 Ind. Station H 5 More than nine -out -of -ten post war autos Station I 1 are now radio -equipped Ind. Station J 1 (BAB ... 1953) Ind. Station K 1 'Ike W &eatet Named ruuG S'kam EXCLUSIVE CBS OUTLET FOR THE DALLAS AND FORT WORTH AREA OWNERS AND OPERATORS OF KRLD -TV, CHANNEL 4, MAXIMUM POWER THE BIGGEST BUY IN THE BIGGEST MARKET IN THE BIGGEST STATE THE DALLAS TIMES HERALD STATIONS 50,000 watts Exclusive Representative: THE BRANHAM COMPANY John W. Runyon, Chairman of the Board Clyde W. Reinhart, President Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. closed circuit, TWO PROBES SET There definitely will authorized at all? That's one of problems BA &H AT WORK AGAIN Announce- be two investigations in electronics- broad- which already has arisen. Single system ment by DuMont of its cutback in live cast field during 84th Congress which gets would connote monopoly. Multiple sys- network activity [BT, Dec. 6, 1954, and underway this week. Incoming Chairmen tems would mean public would have to see page 27 this issue] coincides with dis- Magnuson (Wash.) and Kilgore (W. Va.), have individual gadgets for each type of closure that Booz, Allen & Hamilton, it's learned, have agreed substantially on service-which would be expensive and un- management concern, is making survey of areas of activity for respective Interstate wieldy. At least one experimenter feels overall DuMont activities. BA &H has con- & Foreign Commerce and Judiciary he would rather lose than have FCC ap- siderable background in management eval- committees (see story page 44). Mag- prove several different systems. uation, having made initial survey of NBC nuson group will cover revision of Com- several years ago and later ones for Storer munications Act of 1934 to ascertain if BT Broadcasting Co. and Evening Star Broad- are needed. Kilgore group will casting Co. (WMAL- AM- FM -TV) Wash- changes MILLION NOT ENOUGH Negotiations confine itself to "monopoly" aspects of ington. 9 Green- manufacturing ownership of net- for purchase of ch. WNCT (TV) company million by James BOT works and stations, newspaper ownership ville, N. C., for over $1 (WTOB -AM -TV of radio or tv stations and radio station W. Coan and associates WILL GEORGE ARNOLD, son of Thur- Winston- C., and WOW [TV] ownership of tv. Salem, N. mond Arnold, former assistant attorney - Richmond, Va.) failed when WNCT stock- BT general in charge of anti -trust, and son- holders turned down offer. WNCT owners in-law of Drew Pearson, become identified MOVE to standardize forms used by sta- include Earl Westbrook (WGTC Green- with Senate Judiciary Committee in its tions and their representatives to submit ville), Josh Home (Rocky Mt. Telegram) projected investigation of purported mo- availabilities to timebuyers is being acti- and Herbert Brauff (Wilson Times). WTOB- nopoly in electronics- broadcasting fields? vated by American Assn. of Advertising TV operates on ch. 26; WOTV permit is Sen. Harley M. Kilgore (D -W. Va.) who Agencies. On AAAA futures books for for ch. 29. becomes chairman of Judiciary Committee some time, project was urged publicly by BT under Democratic auspices, conferred last Ruth Jones, broadcast supervisor of Comp- week with young Arnold and Drew Pear- ton Adv., at time buying and selling semi- SEN. MAGNUSON, who takes over chair- son, presumably in connection with com- nar few weeks ago, endorsed by Frank E. manship of Senate Interstate & Foreign mittee activities. Mr. Arnold, Democrat, Pellegrin, H-R Representatives vice presi- Commerce Committee at new session this was defeated in Congressional elections in dent, and moved into AAAA channels week, has more than smattering of broad- California last November. through Frank Silvernail, BBDO radio -tv casting station knowledge. He has been manager and chairman of AAAA radio -tv minority stockholder in KIRO Seattle BOT committee. (3.2 %) for many years but never has been MAP MAKERS Problem of making up BT active in operation or policy, which is coverage maps for Bricker probe of tv SABOTAGE INVESTIGATED Unless under direction of Saul Haas, president - networks and uhf -vhf has been partly FCC investigators can get better coopera- general manager and majority stockholder. solved by FCC staff in asking 363 vhf tion from technicians involved in alleged stations to send in celluloid patterns show- sabotage of equipment at KPIX (TV) San BT ing coverage, scaled 40 miles to inch (story Francisco coincident with NABET strike, LOTTERY QUESTION Quizzed by page 44). Commission engineers then Commission may call prompt public hear- use discs FCC on its bingo -type show, Play Marco, can for many maps, cutting work- ing, issue subpoenas and put principals KTLA (TV) Hollywood advised Commis- load. FCC itself, however, will plot con- under oath, subject to perjury and other tours 248 17 sion late last week it would submit detailed of uhf, educational stations sanctions. Aside from suspending operator and 55 reply as soon as legal issues are resolved proposed outlets now in hearing licenses, FCC could recommend Justice status.
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