l\NUARY 3, 1955 35c PER COPY

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,ytLICOTNE OSE YN in the 'Mont Network Plans AICNISON ` MAISHAIS N CITY ive -Film Innovation .TOrEKA Heart of Americ ENE. SEDALIA. Page 27 S CLINEON WARSAW EMROEIA RUTILE

KMBC of Kansas City serves 83 coun- 'eer -Wine Air Time ties in western and eastern. Kansas. Four counties (Jackson and surveyed by NARTB Clay In Missouri, Johnson and Wyan- dotte in Kansas) comprise the greater Kansas City metropolitan trading Page 28 Half- millivolt area, ranked 15th nationally in retail sales. A bonus to KMBC, KFRM, serv- daytime ing the state of Kansas, puts your selling message into the high -income contours homes of Kansas, sixth richest agri- Jdio's Impact Cited cultural state. New Presentation Whether you judge radio effectiveness by coverage pattern, Page 30 audience rating or actual cash register results, you'll find that FREE & leads the parade in every category. PETERS, ñtvC. Two Major Probes \Exclusive National It pays to go first -class when you go into the great Heart of Face New Senate Representatives America market. Get with the KMBC -KFRM Radio Team Page 44 and get real pulling power! See your Free & Peters Colonel for choice availabilities.

st SATURE SECTION The KMBC - KFRM Radio TEAM -1 in the ;Begins on Page 35 of KANSAS fir the STATE CITY of KANSAS Heart of America

Basic CBS Radio

DON DAVIS Vice President JOHN SCHILLING Vice President and General Manager GEORGE HIGGINS Year Vice President and Sally Manager

EWSWEEKLY Ir and for tels s )F RADIO AND TV KMBC -TV, the BIG TOP TV JIj,i, Station in the Heart of America sú,\.rw. .-.--_. _ ,.


Jraditiona4 in the Piith is Cove/device .. .

Esso products are taken for granted by American motorists. It's the public's way of expressing complete confidence in Esso service and products. In many respects, this is a high form of tribute paid to Esso's men of science. Petroleum scientists and skilled laboratory technicians, assisted by the most modern scientific equipment, search out the answers to problem -free motoring and improved car performance. Havens & Martin, Inc., Stations have their specialists, too, devoted to turning into sales for advertisers on \VMAG- WCOD- WTVR. Programming research and vigorous imagination, tested by audience reaction, have built up a large and responsive following throughout on Richmond's only complete institution, \\'\IBC -A\I, H'CODFM and WTVR-TV. Join with confidence the First Stations of Virginia for your

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AM FM WMBG WCOD WTYR*V MAXIMUM POWER 100,000 WATTS MAXIMUM HEIGHT 1049 FEET WTVR Represented Nationally by BLAIR TV, INC. WMBG Represented Nationally by THE BOLLING CO. keyd to the great and ST. PAUL market

Now You Can Buy MAXIMUM COVERAGE AT MINIMUM COST KEYD -TV is "keyd" to low cost selling of this rich metropolitan and rural market -a 62 county area of over 480,000 TV families, including large cities and suburbs, prosperous towns, and most of 's richest farming area. Minneapolis.. St. Paul's new 316,000 watt Channel 9 station, will begin telecasting on January 9th. KEYD- TV will have Dumont network, augmented by top films and news and sports programs "keyd" to local interest. A complete RCA installation, the newest, most modern -in studios, com- plete remote equipment, and a maximum power , located in the Foshay Tower, will assure the best in TV production and reception.

On January 9 the Upper Midwest will be tuning to... RIo ^ern' U.S. AIR FORGE Ask Your H -R Representative About KEYD -TV's "Incentive" Rates. OUT OF 39 38 all push - New car dealers tune New t° KRLD . button radios and. popular dem because of

KRLD'S TREMOUS PUSH -BUTTON AUTOMOBILE RADIO AUDIENCE... KRLD 38 TOO BIG TO BE OVERLOOKED... Station B 37 Station C 22 Ind. Station D 18 424,412 automobiles are registered in Ind. Station E 17 and Tarrant Counties alone ... Ind. Station F 13 Ind. Station G 8 Ind. Station H 5 More than nine -out -of -ten post war autos Station I 1

are now radio -equipped Ind. Station J 1 (BAB ... 1953) Ind. Station K 1



Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. closed circuit, TWO PROBES SET There definitely will authorized at all? That's one of problems BA &H AT WORK AGAIN Announce- be two investigations in electronics- broad- which already has arisen. Single system ment by DuMont of its cutback in live cast field during 84th Congress which gets would connote monopoly. Multiple sys- network activity [BT, Dec. 6, 1954, and underway this week. Incoming Chairmen tems would mean public would have to see page 27 this issue] coincides with dis- Magnuson (Wash.) and Kilgore (W. Va.), have individual gadgets for each type of closure that Booz, Allen & Hamilton, it's learned, have agreed substantially on service-which would be expensive and un- management concern, is making survey of areas of activity for respective Interstate wieldy. At least one experimenter feels overall DuMont activities. BA &H has con- & Foreign Commerce and Judiciary he would rather lose than have FCC ap- siderable background in management eval- committees (see story page 44). Mag- prove several different systems. uation, having made initial survey of NBC nuson group will cover revision of Com- several years ago and later ones for Storer munications Act of 1934 to ascertain if BT Broadcasting Co. and Evening Star Broad- are needed. Kilgore group will casting Co. (WMAL- AM- FM -TV) Wash- changes MILLION NOT ENOUGH Negotiations confine itself to "monopoly" aspects of ington. 9 Green- manufacturing ownership of net- for purchase of ch. WNCT (TV) company million by James BOT works and stations, newspaper ownership ville, N. C., for over $1 (WTOB -AM -TV of radio or tv stations and radio station W. Coan and associates WILL GEORGE ARNOLD, son of Thur- Winston- C., and WOW [TV] ownership of tv. Salem, N. mond Arnold, former assistant attorney - Richmond, Va.) failed when WNCT stock- BT general in charge of anti -trust, and son- holders turned down offer. WNCT owners in-law of Drew Pearson, become identified MOVE to standardize forms used by sta- include Earl Westbrook (WGTC Green- with Senate Judiciary Committee in its tions and their representatives to submit ville), Josh Home (Rocky Mt. Telegram) projected investigation of purported mo- availabilities to timebuyers is being acti- and Herbert Brauff (Wilson Times). WTOB- nopoly in electronics- broadcasting fields? vated by American Assn. of Advertising TV operates on ch. 26; WOTV permit is Sen. Harley M. Kilgore (D -W. Va.) who Agencies. On AAAA futures books for for ch. 29. becomes chairman of Judiciary Committee some time, project was urged publicly by BT under Democratic auspices, conferred last Ruth Jones, broadcast supervisor of Comp- week with young Arnold and Drew Pear- ton Adv., at time buying and selling semi- SEN. MAGNUSON, who takes over chair- son, presumably in connection with com- nar few weeks ago, endorsed by Frank E. manship of Senate Interstate & Foreign mittee activities. Mr. Arnold, Democrat, Pellegrin, H-R Representatives vice presi- Commerce Committee at new session this was defeated in Congressional elections in dent, and moved into AAAA channels week, has more than smattering of broad- last November. through Frank Silvernail, BBDO radio -tv casting station knowledge. He has been manager and chairman of AAAA radio -tv minority stockholder in KIRO BOT committee. (3.2 %) for many years but never has been MAP MAKERS Problem of making up BT active in operation or policy, which is coverage maps for Bricker probe of tv SABOTAGE INVESTIGATED Unless under direction of Saul Haas, president - networks and uhf -vhf has been partly FCC investigators can get better coopera- general manager and majority stockholder. solved by FCC staff in asking 363 vhf tion from technicians involved in alleged stations to send in celluloid patterns show- sabotage of equipment at KPIX (TV) San BT ing coverage, scaled 40 miles to inch (story Francisco coincident with NABET strike, LOTTERY QUESTION Quizzed by page 44). Commission engineers then Commission may call prompt public hear- use discs FCC on its bingo -type show, Play Marco, can for many maps, cutting work- ing, issue subpoenas and put principals KTLA (TV) advised Commis- load. FCC itself, however, will plot con- under oath, subject to perjury and other tours 248 17 sion late last week it would submit detailed of uhf, educational stations sanctions. Aside from suspending operator and 55 reply as soon as legal issues are resolved proposed outlets now in hearing licenses, FCC could recommend Justice status. [CLOSED CIRCUIT, Dec. 13, 1954]. Station Dept. criminal action against all guilty is expected to hold to view show hasn't BT parties (whether licensed operators or not) consideration element, hence avoids lottery with conviction meaning fines up to DESPITE shortcuts contour mapping stigma. $10,000 and imprisonment of two years. job for Bricker group, FCC estimates job BT BT will take two months with present staff. Speedup raises budget problem of shifting MANIE SACKS, RCA -NBC's "triple - UNUSUAL SITUATION, whereby Hoyt engineers from other work, delaying nor- threat" vice president, will perform on all Andres, assistant general manager of WKY - mal am -tv processing, or paying for over- three fronts -staff vice president of RCA, AM-TV City, takes leave of time. Project master is Hart Cowper- executive of RCA recording activities and absence to direct WSFA -AM -TV Mont- thwait, tv allocation expert, now chief of vice president of NBC handling liaison on gomery because of serious illness of David Rules and Standards Division. talent and other executive programming E. Dunn, part -owner and general manager, activities =- despite reports to contrary. Mr. BT negotiated last week with implied acquies- Sacks is reported fully recovered from cence of FCC. Sale of WSFA properties SPOT BILLINGS Gap in radio statistics recent illness. to WKY for $562,597.90 now is pending may be filled by proposed "spot radio BT FCC approval. Mr. Dunn suffered heart register" using station reports as basis for TOLL TV One of major moves of FCC attack last week after WSFA -TV had de- regular compilations of billings in spot n early 1955 will be invitation looking buted Christmas day. FCC officials in- radio. N. C. (Duke) Rorabaugh, pub- ward rule- making procedure on subscrip- formally indicated in view of circumstances lisher of Rorabaugh Reports on tv spot ,n television. All interested parties, it's it would not question move of Mr. Andres, placements, and James M. Boerst, who understood, will be asked to comment on slated to become general manager under took over Rorabaugh reports on radio whys and wherefores of toll tv, with replies WKY ownership, assuming direction of spot advertising few years ago, planning probably to be requested in 60 days. Ac- WSFA -AM -TV if he severed connections new radio billings report. It would follow tion may come during week of Jan. 10. with WKY-AM -TV and operated Mont- Rorabaugh tv pattern of gathering infor- BIT gomery properties under direction of its mation from stations direct instead of get- SHOULD THERE be single or multiple present rather than proposed new owner- ting it from agencies which are often under systems of subscription tv if service is ship. clients' orders to keep quiet.

BROADCASTING TELECASTING January 3, 1955 Page 5 you score again and again


WGAL -TV has much in

common with a champion

professional ball club on a winning streak. It makes every play count -every advertising dollar you spend bring maximum

results. Use WGAL -TV to reach

a vast, enthusiastic audience -more

rá than three million people who have an annual effective buying income of over $5 billion, who spend almost $3 billion for retail goods annually.

STEINMAN STATION Clair McCollough, Pres.

Channel 8 Mighty Market Place

York Harrisburg Reading

Hanover Lebanon Pottsville

Gettysburg Carlisle Hazleton

Representatives Chambersburg Sunbury Shamokin MEEKER TV, Inc. Waynesboro Lewistown Bloomsburg Frederick Lock Haven Lewisburg San. Francisco Westminster Hagerstown Martinsburg

Page 6 January 3, 1955 BROADCASTING TELECASTING at dead/in e

Budweiser Beer to Sponsor BUSINESS BRIEFLY Damon Runyon Film Series FM SUIT SETTLED CURTIS APPOINTS Curtis Circulation Co., FM PATENT suit brought by late Maj. publishers of new magazine, Tv Program Week, ANHEUSER -BUSCH, St. Louis (Budweiser Edwin H. Armstrong against RCA and to go on sale with first issue Wednesday, ap- beer), buying Damon Runyon Theatre filmed NBC has been settled for approximately points BBDO, New York, for its advertising. series from Screen Gems Inc., which will syndi- $1 million, Brig. David cate program in markets not used by Budweiser. Gen. Sarnoff, VANILLA SPOTS Burnett- Vanilla, American board chairman and Screen Gems will co- produce series, based on of RCA NBC, an- Home Foods, New York, through Geyer Inc., late author's short stories, with Normandie nounced Thursday. Judge Philip J. Mc- New York, preparing radio spot announcement Productions, which controls Runyon works. Cook, originally appointed by U. S. campaign to start Jan. 14 in about dozen District for District Air date is April 15. General Artists Corp. Court of Delaware markets for 13 weeks: represented Screen Gems in sale and negotia- to preside over pre -trial depositions in suit, BIRDSEYE . Birdseye Frozen tions with D'Arcy Adv., agency for Budweiser, acted as arbiter by agreement of PLACING while William Morris Agency represented RCA -NBC and estate of late Major Arm- Foods, New York (ehhicken pie), through Young Normandie. strong. Suit now has been dismissed by & Rubicam, New York, placing radio spot an- stipulation. Judge McCook said, "I be- nouncement campaign in 16 markets starting lieve that the amount fixed is fair, just Jan. 24 for eight weeks. Radio Shipments to Dealers and reasonable." LEVER SUPPLEMENTS Lever Bros. New Total 4,416,783 in 10 Months York (Good Luck margarine), through Ogilvy, SHIPMENTS of radio sets to dealers totaled Benson & Mather, New York, supplementing 4,416,783 in first 10 months of 1954, according Tv Network Shows Gain, its radio and tv network shows by spot cam- to Radio-Electronics -Tv Mfrs. Assn. Factories Radio Down for 11 Months paign in 10 markets starting early in January shipped 639,624 radios in October compared for 26 weeks. with 722,161 in September, five -week work TOTAL radio-tv network gross time sales for month. 11 months, January through November 1954, RETMA's radio shipment figures do not in- $413,027,841, with network tv compiling DuMont O &O Stations Show $286,648,222 and radio clude auto sets, which move directly to auto network $126,379,619, Increased Earnings for Year factories. according to Publishers Information Bureau. Figures, released by NB Thursday, showed ALL THREE stations owned by DuMont Tele- State Total State Total combined radio -tv network total for same pe- vision Network made money in 1954, Donald H. 48,548 4,716 21,336 11,999 riod in 1953 stood at $349,253,811. McGannon, general manager of DuMont's 28,770 219,270 pIS noted that in tables appearing below it o &o Stations Div., reported Thursday in California 340,655 New Mexico 12,868 used "adjustment factor of 1.817 in calculating 28,035 New York 749,764 gross time charges for those nighttime programs yearend statement. He said stations-WABD 80,603 79,094 where ABC rate card No. 6 was in effect' PIB (TV) New York, WTTG (TV) Washington Delaware 9,881 12,647 said it did this to "maintain continuity and com- District of Columbia 45,388 263,336 parability with previously published data:' and WDTV (TV) (which has been 96,187 Oklahoma 40,115 Tables follow: sold to Westinghouse subject to approval) 78,448 Oregon 28,032 FCC 9,419 312,816 NETWORK RADIO -reported average increase of 16% in billing I I I1nois 310,623 Rhode Island 25,429 as 1953 and 83,638 34,741 Nov. Nov. Jan.-Nov. Jan. -Nov. compared to comparable composite 52,076 13,682 1954 1953 1954 1953 increases in profit. Kansas 35,491 Tennessee 61,006 ABC $2,484,201 $2,798,532 $26,688,385 $26,971,954 51,012 195,461 CBS 4,397,245 5,404,281 49,971,925 56,826,894 General Manager George BarenBregge said 60,038 Utah 14,323 MBS 1,540,523 2,090,007 18,682,726 21,030,808 WABD's 1954 billing was 18% ahead of 1953 21,176 Vermont 7,271 NBC 2,926,816 3,374,112 31,036,583 41,520,106 345 as 76,775 Virginia 66,446 and station served sponsors this year 175,573 Washington 61,826 Total $11,348,785 $13,666,932 $126,379,619 $146,349,762 compared to 287 last year. General Manager 189,744 West Virginia Minnesota 27,811 NETWORK TELEVISION Leslie G. Arries Jr. said WTTG (TV) Wash- 63,932 29,535 89,144 ington stepped up number of local accounts to 5,456 ABC $4,134,103 $2,296,203 $30,718,266 $18,490,818 Missouri 102,197 CBS 14,218,622 9,756,593 131,217,799 87,084,930 more than any two other Washington stations 13,013 Duct 1,397,328 1,790,981 11,686.483 10,757,302 27,437 GRAND TOTAL 4,416,783 NBC 12,391,828 9,629,279 113,025,674 86,570,999 during year, and scored billing gain of 20 %. General Manager Harold Lund of WDTV Total $32,141, 881 $23, 573,058 $286,648,222 $202,904,049 Westinghouse Plans Session (TV) Pittsburgh, said station pushed its billing Of Key Radio Personnel DuMont Has Pro Rights up through sponsor increase from 650 to 785. KEY personnel of Westinghouse Broadcasting DuMONT Tv Network has purchased rights to Co.'s five radio stations to meet with WBC top telecast annual Pro Bowl game to be played Two Wilkes -Barre Stations officials in New York Thursday and Friday to Jan. 16 in Los Angeles, but spokesman said it Ready for Megawatt Service review 1954 accomplishments and lay general has not been decided whether network actually plans for 1955. Chris J. Witting, WBC presi- will telecast game. TWO million -watt stations were set to operate dent, will preside over sessions, first national at Wilkes -Barre, Pa., this week. As of Thursday meeting of Westinghouse station executives to night, ch. 28 WBRE -TV was poised to begin be limited to radio. REPPLIER'S TOUR regular broadcasts with full 1,000 kw power Speakers will include Eldon Campbell, na- and competitor ch. 34 WILK -TV was planning tional sales manager; David E. Partridge, na- THEODORE S. (Ted) REPPLIER, presi- to start its I,000 kw early this week. tional advertising and sales promotion director, dent of Advertising Council and its di- WBRE-TV's full power operation has been and Richard Pack, national program director. recting head since 1943, left Saturday held up by winter weather which delayed under Others slated to take part include Joseph E. for six -month world tour fellow- installation of new 45 -gain antenna atop Baudino, WBC executive vice president; Ralph ship awarded by Eisenhower Exchange Wyoming Mt. Tower was installed and final world N. Harmon, vice president for engineering; Fellowships Inc. to study -wide com- connections made last Thursday. Entire WBRE- with emphasis reaching Gordon Hawkins, educational manager; J. O. munications on TV installation, including two 12.5 kw trans- Schertler, industrial relations manager; John F. minds of men with ideas. Accompanied mitters, is RCA, with installation under super- will visit Steen, legal counsel; John F. Hardesty, eastern by Mrs. Repplier, he Japan, vision of Chief Engineer Charles Sakoski Sr. sales manager; G. D. Tons, midwest sales man- , Manila, Burma, Pakistan, WILK -TV's installation uses GE equipment, ager; I. C. Ruby, auditor, and John J. Kelly, India, Egypt, Italy, France, Germany and including 45 kw transmitter and 25 -gain helical assistant advertising and sales promotion man- England. In his absence, Advertising antenna. This has been installed and at week's ager. Sessions will be at St. Regis Hotel. Simi- Council will be under direction of Allan end was awaiting completion of final linkage. lar meeting to be scheduled later for WBC M. Wilson, vice president. WILK -TV installation was done by Chief En- tv station personnel. gineer Theodore French and crew. BROADCASTING TELECASTING January 3, 1955 Page 7 s

You get to the meat of the market quicker when you tell

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If you've got a tough nut to crack in this rich midwest

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Represented Nationally

Notional Soles Director, TOM HARKER, 118 E. 57th, New York 22, ELDORADO 5 -7690 PEOPLE V. R. YOUNG, manager of Fort Worth office of Graybar Electric Co., New York, promoted to district sales manager with headquarters in Dallas. C. C. ROSS, manager of communica- at deadline tions sales at Dallas, named to succeed Mr. Young as Fort Worth manager. H. J. FRANTZ, sales manager at Graybar's Austin office and warehouse, appointed manager at Austin. FCC Chairman Advocates HILLY ROSE, formerly with Raymond E. Nel- EXPANSION son Agency and advertising- promotion man- Minimum Regulation Policy COLOR ager of Fullerton Steel & Wire Co., to creative Productions, MINIMUM regulation of business is his basic MORE than 47,000 channel miles of tv staff of Kling Film Chicago. inter -city circuits were re- engineered to philosophy, FCC Chairman George C. McCon- ROBERT H. BOLLING, vice and California Broadcasters carry color tv to 139 stations in 101 president naughey told Southern treasurer of Bolling Co., station representation Assn. Thursday at annual yearend meeting in cities in 1954, AT &T Long Lines Dept. firm, and Mrs. Sally MacDonald were married Los Angeles. Noting "bureaucracy is as old said today in yearend statement. Year Thursday morning at St. Mary's Roman Cath- as itself," FCC chairman said prob- ago Jan. 1, first colorcast carried Pasa- government olic Church, Roslyn, . lem "has always been and still is, to keep dena 'Tournament of Roses" to 18 cities government within its proper bounds." Con- cross- continent. During 1954, report said, more than VINCENT WASILEWSKI, NARTB chief at- cerning broadcasting he said: torney, father of girl, his second child. Regulation as applied to communication serv- 20,000 additional channel miles were ices in the radio and television field has been by added to black -and -white tv facilities, Act of Congress, with certain limitations, prop- erly left in the hands of the folks who obtain bringing total to about 69,000 miles; licenses from the FCC. That is as it should be added 102 tv stations in 75 cities to GE Plans Radio -Tv Center, because you are operating in a field of com- petitive enterprise. That being the case, when roster of inter- connected stations, bring- Including Color Studios you are given a license by your Government, ing total to 360 stations in 234 cities you are charged with a tremendous public re- (Including added Jan. 1). APPROVAL of plans for $2 million radio -(v sponsibility. I know of no form of business in three this country which is more impressed with a center to house operations of 's public trust than the people who obtain licenses WGY-WRGB (TV) Schenectady, announced to operate communication services by the media of radio and television. There have been and ctal, FCC said. Of 18,037 complaints in fisca Thursday by R. B. Hanna Jr., manager, GE's still are abuses of this public trust; however, 1954 (21,749 in '53), 16,089 concerned am, broadcasting stations dept. Center will have considering the fact that you are a relatively new Industry you have made great strides of progress m and tv, mostly latter (21,749 in '53). One nation's first tv studios designed specifically for in rendering this service to the public. But there v set booster in Beaumont, Tex., interfered color tv facilities, he said. is just one thought that I hope I can impress upon you today and that is to ever keep in mind with estimated 3,000 sets in six -mile radius, FCC Occupancy of building is expected in about the grave responsibility that rests in your hands noted. Defective master antenna at Buffalo year, although ground- breaking date has not of rendering a wholesome service to the public. On the side of the regulators -in this case the apartment produced interference signal stronger yet been announced. Building will contain three FCC -we, being an arm of the Congress, likewise that local tv station itself. tv and two radio studios. Largest studio, audi- have imposed upon us grave responsibilities to see to it that you carry on your operations in torium seating 300 persons, will be equipped the public interest. Tv Technical Staff Cut for audience participation shows and able to In Realignment by NBC accommodate full symphony orchestra or mov- WTRI Considering Policy ing automobile. On FCC Denial of Stay SOME "30 to 40" tv engineers and technicians room, with area of more than were dismissed by NBC at year's end in what 4,000 square feet, will be located in center WITH CBS-TV affiliation at stake in Albany, was said to be "streamlining and realignment" of studio's arrangement, providing control of N. Y., WTRI (TV) that city was considering of certain divisions in engineering department. both radio and tv operations. New center will at week's end whether to appeal FCC's order Primary reason for personnel cutback appeared be located in heart of stations' broadcast cov- denying its request for stay of grant to sale of to be reduced activity by engineering depart- erage area of 14,000 square miles, serving WROW-AM -TV same city to Lowell Thomas ment's technical development group, which de- Schenectady, Albany and Troy. and associates [Bel', Dec. 27, Nov. 8, 1954]. vises special electronic apparatus needed in FCC on Thursday ordered Jan. 24 oral argu- program operations. ment on WTRI allegations that $298,800 pur- Robert W. Shelby, NBC vice president and Raytheon Plans Increase chase of WROW properties by Mr. Thomas chief engineer, noted that year ago, NBC had In Tv Receiver Output violated Commission policy relating to station several "high- pressure color projects to rush ownership by network personnel and whether through in the technical development group, RAYTHEON MFG. Co. plans to increase out- any understanding between new WROW owners but that has slacked off." Spokesman for Na- put of both monochrome and color receivers, and CBS violated anti -trust laws. tional Assn. of Broadcast Employes & Tech- with latter to account for "substantial part" of FCC also said regular hearing before exam- nicians (CIO), with which NBC has contract, production in 1955, Henry F. Argento, vice iner would be held later on WTRI charges that said personnel reduction pointed up "gloomy president and general manager of firm's tv -radio full disclosure of Mr. Thomas' relationship to employment picture" at radio and tv networks. operations, reported Thursday. CBS was not made, nor were there disclosed He predicted industry total of 6.5 million agreements regarding CBS affiliation. It was New Line of DuMont Sets monochrome sets this year, with emphasis on also reported CBS announced Thursday it was Includes Optional Radio lower- priced receivers and high -cost sets giving switching its affiliation Feb. 1 from WTRI to way to increased volume of color tv units. He WROW -TV. Both are uhf outlets. WROW ALLEN B. DUMONT LABS will unveil three prophesied production of between 300,000 and has request pending before FCC to allocate new tv receivers with standard broadcast radios 400,000 color models by fall of 1955, largely ch. 10 to Vails Mills, N. Y. optional, at Chicago's American Furniture in 21 -inch screen size. He said original urban Mart today (Monday). Inclusion of radio re- tv set market is not saturated and "huge" sec- FCC Annual Report Shows ceivers with tv set adds $30 to list price, accord- ond -set and replacement market has matured. ing to DuMont. Raytheon reports earnings for first six months Tv Interference Problem William H. Kelley, vice president and gen- of fiscal year, ended Nov. 30, 1954, of $2,396,- FCC's 20th annual report, for fiscal year eral manager of firm, said DuMont expects 000 on sales of $93,007,000 after provision of ending June 30, 1954, released by Commission that high percentage of its future tv set sales $2,150,000 for federal taxes. This was said to yesterday (Sunday), shows growth of field and would include radios. represent increase of 14.5% in billings, 21% regulatory problems over two , high- in earnings before taxes, and 46% in earnings lighted by rapid recent development of tv. Motorola Tv Sales Near Peak after taxes, compared with similar period of In 1934 FCC governed 51,000 stations of all MOTOROLA Inc. sales hit nearly $200 million previous fiscal year. kinds while commercial and operator licenses in 1954 and were second highest in its history, totaled less than 67,000. In 1954, number of it was reported Thursday by Paul V. Galvin, Burrough Matthews Dies radio authorizations exceeded 1.2 million while president. He predicted tv receiver sales would operator permits totaled 960,000. hit 6.6 million and radio units 6.5 million in BURROUGH MATTHEWS, 61, editor of Tv interference complaints continued to be 1955. Firm introduced 1955 line of 28 tv receiv- Buffalo Courier -Express (WEBR Buffalo), died major share of field engineering workload al- ers at distributors meeting in Chicago, ranging Thursday after two weeks illness. Mr. Mat- though cooperative committees in 351 com- in price from $139.95 for 17 -inch table model to thews headed SHAEF press headquarters dur- munities have effected reduction in complaint $399.95 for 24 -inch console. ing World War II. BROADCASTING TELECASTING January 3, 1955 Page 9 Broadcasting Publications Inc. Sol Taishoff President Maury Long H. H. Tash B. T. Taishoff the week in brief Vice President Secretary Treasurer

BR 1 Cá" TING SOMETHING NEW AT DUMONT BILLION DOLLARS IN TV? Network, in revolutionary move, to TvB's President Treyz predicts me- TELECASTING offer live -film operation using elec- dium will hit that mark in 1955 42 tronic memory and super-splicer 27 THE NEWSWEEKLY OF RADIO AND TELEVISION Published Every Monday by Broadcasting Publtcattons Inc. THOSE INVESTIGATIONS Executive and Publication Headquarter NARTB REPORTS ON BEER-WINE Broadcasting Telecasting Bldg. Industry faces two major probes as 1735 Males St., N.W., Washington 6, D. C. Industry -wide Telephone: MEtropolitan B-1022 survey shows beverage Democrats take over Congress ....44 advertisers' messages comprise minor EDITOR 1. PUBLISHER Sol Taishoff share of all radio -tv time 28 MANAGING EDITOR Edwin H. James RAYBURN BARS TELEVISION SENIOR EDITORS Rufus Crater (New York), J. Frank Beatty, Bruce Robertson SPOT TV SHOWS A GAIN House leader rules cameras out of NEWS EDITOR Fred Fitzgerald 46 Rorabaugh reports seven products committee hearings SPECIAL PROJECTS EDITOR David Glickman used more spot tv than spot radio ..30 ASSOCIATE EDITORS Earl B. Abrams, Lawrence Christopher CENSORSHIP IN TV ASSISTANT NEWS EDITOR: Don West ASSISTANT EDITOR: Harold Hopkins A NEW PITCH FOR RADIO American Civil Liberties Union issues STAFF WRITERS: Ray Ahearn, Jonah Gitlitz, Louis Rosenman, Peter Pence. CBS Spot Sales extols circulation and report decrying infringements 48 EDITORIAL ASSISTANTS: Kathryn Ann Fisher, Eli Fritz, impact of aural medium 30 Joan Sheehan, Audrey Cappello. SECRETARY TO THE PUBLISHER: Gladys L. Hall. BUSINESS 103 TV'S WENT ON IN '54 VICE PRESIDENT & GENERAL MANAGER LUDGIN AGENCY REALIGNS Maury Long Year's starters weren't even half of SALES MANAGER Bliss named president as Ludgin moves Winfield R. Levi (New York) 1953's total of 225 56 SOUTHERN SALES MANAGER: Ed Sellers to board chairmanship 31 PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy NBC -TV REPORTS RECORD YEAR Eleanor Schadi, M. Gwen Moore. TIN PAN ALLEY IN THE AUDITOR- OFFICE MANAGER: Irving C. Miller gross billings reached $125 ASSISTANT AUDITOR: Eunice Weston. Mountain music is a big business to Network's ART -LAYOUT: Duane McKenna million. Color programming cited ..64 RadiOzark Enterprises 35 CIRCULATION & READERS' SERVICE MANAGER John P. Cosgrove Robert Deacon, Frank N. Gentile, Joel H. Johnston, Sharleen Kelly, Jean McConnell, William Phillips. MACHINE ACCOUNTING MUTUAL PLANS SPORTS LINEUP BUREAUS A station operator cites the merits of will broadcast major NEW YORK 444 Madison Ave., Zone 22, Plaza 5 -8355 keeping day -to -day tab on the finan- events on year -round basis 65 37 Editorial cial situation SENIOR EDITOR: Rufus Crater AGENCY EDITOR: Florence Small ASS'T NEW YORK EDITOR: David W. Berlyn RCA FORECASTS BANNER YEAR NEW YORK FEATURES EDITOR, Patricia Kielty ZIV TV BUYS NATIONAL STUDIOS Rocco Famighetti, Selma Gersten, Sally Creley. Film program firm pays $1.4 million Sales of electronic products will reach Business record highs, Folsom reports 66 SALES MANAGER: Winfield R. Levi for Hollywood facilities 40 SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan Dorothy Munster CHICAGO NEW RAB GETS UNDERWAY FINAL RITES FOR LOHNES 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon Two executive appointments made as Industry figures pay last tribute to MIDWEST SALES MANAGER: Warren W. Middleton Kolar successor to BAB starts year 42 prominent radio -tv lawyer 68 Barbara HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, H011ywood 3 -8181 WESTERN NEWS EDITOR: Leo Kovner TV FILM EDITOR: Marjorie Ann Thomas departments WESTERN SALES MANAGER: Wallace H. Engelhardt : 32 Colin Ave., Hudson 9 -2694. James Montagnes. Advertisers & Agencies 28 For the Record 72 On All Accounts .... 24 SUBSCRIPTION INFORMATION At Deadline 7 Government 44 Open Mike 16 Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d TELECASTING Yearbook (54th issue): In Review 12 issue): $9.00, or Awards 63 Our Respects 22 $9.00. Annual subscription to BROADCASTING TELE- CASTING, including 54 issues: $11.00. Add $1.00 per In the Public Interest 62 Personnel Relations 69 r for foreign Closed Circuit 5 35e per copy; 53d and 54th issues' $3.00 per copy.copyssues: International 70 Professional Services 68 ADDRESS CHANGE: Please send requests to Circulation Editorial 86 Dept., BROADCASTING TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new Lead Story 27 Programs & Promotion 83 addresses, including postal zone numbers. Post office Education 70 will not forward issues. Manufacturing 66 Program Services .... 64 BROADCASTING Magazine was founded in 1931 by Feature Section 35 26 Stations Broadcasting Publications Inc., using the title: BROAD Milestones 56 CASTING*-The News Magazine of the Fifth Estate. Broadcast Advertising was acquired in 1932, Broadcast Film 40 Networks 64 Trade Associations 42 Reporter in 1933 and Telecast' in 1953. Reg. U. S. Potent Office Copyright 1955 by Broadcasting Publications Inc. Page 10 January 3, 1955 BROADCASTING TELECASTING aUisfinguishecl AwAilll Achievement Television . or News Reporting

sponAorei Radio - Television 4 News Directors Association

The Medal School R in cooperation of Journalism fail T Northwestern University N preeenfecÌ D WJAR -TV to Providence, Rhode Island A

9// OM GrON, a WII Ha.NaA Cr.

ROWLEY TeNe:w-. Netne CN.4 REPRESENTING THE MEDLLL SCHOOL OF JOURNAL- ISM, NORTHWESTERN UNIVERSITY Professor Balkan SAL SMALL Net D..cN. WLS ILL C6... Mosse. chairman, Department of Radio and Televlamn. and Professor Fred Whiting

When the news breaks, Southern New England tunes to

NBC -Basic ABC - Represented Dumont - by WEED TELEVISION :R- .. [::. -_ BROADCASTING TELECASTING'

January 3, 1955 Page 11 EVEN GILBERT AND SULLIVAN IN REVIEW WATCH COLGATE COMEDY HOUR schedule). Live origination from Hollywood. Sponsored by Colgate Palmolive Co., through THOSE teetering on the brink of middle age Ted Bates & Co. must constantly fight against the temptation to Executive producer: Pete Barnum; unit produc- color the past in hues brighter than life. All of tion manager: Jerry Madden; producer-di- which is one way of saying that the delayed rector: Ernest D. Glucksman; associate pro- return of the highly entertaining team of Dean ducer: Robert Henry; director: Alan (Bud) Martin and Jerry Lewis to the Dec. 19 NBC-TV Yorkin; assistant director: Roy Montgomery. Colgate Comedy Hour didn't seem as sparkling Writers: Artie Phillips, Harry Crane; technical f^M and entertaining as many of their previous director: Joe Conn; costumes: Kate Drain programs. Lawson; art director: Furth Ullman; musical Certainly, no inference should be drawn that director: Dick Stabile; lighting: Jim Kilgore. the show 't amusing and a generous cut & fIIIIVAW Choreography: Nick Castle; make -up: Fred above the standards set by previous Comedy Williams. Hour presentations this season. But it must be admitted that much of the comedy just didn't HORIZONS register, with Mr. Lewis unable to capitalize with his usual verve on an unfortunate surplus SEE YOUR doctor right away. of flubbed lines and awkward pauses. That's the theme and moral of Horizons, In justice, it should be explained that this new Sunday evening series on ABC-TV and is the first show for the pair in quite some the latest of television's contributions to the time. Mr. Lewis has been sidelined with a medical education of the viewing public. succession of physical ailments, enough to try That's practically the commercial, too, for the hardiest of souls and to give delight to a each of these quarter -hour programs stresses writer for NBC -TV's Medic. the necessity for visiting your family physician The other half of the team, Dean Martin, in all emergencies far more strongly than it again proved himself a very able straight man, does the products of its sponsor. The actual Ciba commercials are among the mildest in tv, purely institutional, with no sell at all, just citing a contribution to medical progress made in the Ciba laboratories and mentioning that Ciba also makes things for industry. The time to see your doctor discussed on the Dec. 26th program is when old age is at hand. This telecast began with a drama: the family group -wife, son, daughter -in -law-waiting for father to come home from the store to join in an anniversary celebration. Father is late and later still. The family grows anxious. Then A nd so do their sisters, their the bell. The door opens and father staggers in. He's had a dizzy spell; he had to come home cousins and their aunts, not to in a taxi; he's got to sell the store and retire; mention their sons and daugh- he's all through; he's 67; he's an old man, with ters and old family retainers. nothing to do but wait for death. See a doctor? What's the use? When you're old, you're old and there's nothing anyone can Better than a front seat do about it. on opening night - that's The drama faded from view and in its stead the way the folks of both was Dr. Howard A. Rusk, director, Institute of Gilbert and Sullivan, N. Y., Physical Medicine Rehabilitation, New York U. Bellevue Medical Center, who commented that feel about . And this man really needed his doctor to help him Gilbert and Sullivan are NOT AS SPARKLING AS BEFORE adjust his activities to his aging body. "Age," but two of more than 250 said Dr. Rusk, "is physiological, not chrono- communities in upstate New just the sort a comedian needs to bounce his logical." There is nothing magical in the num- humor off. Additionally, his relaxed and suave York who find first night ber 65 and no real reason why that should be an song delivery is a genuine asset to the Comedy arbitrary retirement age. People are different: excitement every night in Hour. some should go on working at 80; others should the week on WHEN -TV. A well- guarded pre-show secret was the retire at 40. Retirement too soon is as bad They feel like true monarchs identity of "Phil Abrams," scheduled as a as working too long. A man must feel needed. of the "see." guest star. Mr. Abrams, it turned out, was See your doctor and find out how you should CBS' , visiting his old stamping adjust to Want to tread the boards growing older. grounds at NBC. Typical of the show's lack Like any good lesson, sermon or commercial, in a theatre that always of bounce was the failure of Comedy Hour Horizons does not try to do too much in its has an overflow audience? writers Artie Phillips and Harry Crane to give weekly quarter -hour, but concentrates on driv- Join the WHEN -TV troupe Mr. Benny any material really worthy of him. ing home a single point, effectively but not by of wandering minstrels. Among the credits, several numbers alarmingly presented and authoritatively ex- choreographer Nick Castle, especially "Swing plained. The Dec. 26th telecast dealt with the Alley," proved most effective. medical SEE YOUR NEAREST KATZ AGENCY problems of old age; that of the pre- Perhaps the disappointment at the first Mar- vious Sunday with those before birth -the pre - tin and Lewis Comedy Hour of this season is natal care of the expectant mother. In each a compliment to them, for tv viewers have case, the answer was the same: come to expect much from this pair. Based See your doctor right away. on past performances, their Dec. 19 debut might be explained as a temporary rustiness Production Costs: $7,000 CBS caused by their long lay-off. Should this prove ABC-TV, Sun., 9:15 -9:30 p.m. EST ABC correct, DUMONT Ed Sullivan will have a serious run Sponsored by Ciba Pharmaceutical Products for his future Sunday night ratings. But a Inc. through Kiesewetter, Baker, Hagedorn A repetition of the Dec: 19 program isn't going MEREDITH & Smith Inc. to disturb either Mr. Sullivan or his ratings Producer: Kiesewetter, Baker, Hagedorn & STATION at all. CHANNEL Smith Inc. 8 Production Costs: Approximately $75,000. Associate Producer: Ken Rockefeller SYRACUSE, N.Y. NBC -TV, Sunday, 8 -9 p.m. PST. (four more Director: Matt Harlib programs _for Martin & Lewis, on irregular Cast: Guest physician each week.


Published by the General Electric Company, Electronics Park, Syracuse, N.Y.

UNUSUALLY LARGE AREA SERVED BY WMGT-TV WITH G -E 12 KW TRANSMITTER Top Engineering Plus Top- Performing PERSONALLY SPEAKING mont. He came to WBRK from WNBC, G -E High -Power Transmitter Places LEON PODOLSKY. The entire Hartford, Conn., in Greylock Broadcasting 1940 as commercial manager of UHF Co. op- Station In Dominant Position erations, which include both the station. He was elevated to "Mt. Greylock Television away; Worcester, 76 miles Radio Station WBRK and Tele- general manager of WBRK in Station WMGT, with a trans- away; and steady pictures in vision Station WMGT, are 1942, and began managing mitting plant more than twice Hartford, Conn., 67 miles away ; directed by the company presi- WMGT in its initial stage of as high as the Empire State Rutland, Vermont, 69 miles dent, Leon Podolsky, of Pitts- planning and construction. field, Massachusetts. He has an extensive back- GENERAL e ELECTRIC ground in electronics. During World War II, he served as chairman of several Army and Navy committees, working for the standardization of elec- tronic component parts. More recently he has served as a con- sultant to the Department of Defense on electronic compo- nent problems. He holds over 100 patents for developments in electronics and has published nationally and internationally circulated pa- pers on electronic components. JOHN T. PARSONS. Direct man- agement of WMGT is in the hands of John Air view of the summit of Mt. Greylock with the WMGT transmitter building at the bot- T. Parsons of Lenox, Mass., tom of the picture and the town of Adorns, Mass. in the distance. The tower in the a center of the picture is a War Veterans Memorial familiar to all living within a 100 - veteran in radio. Mr. Parsons' Market area map shows cities and towns mile radius of this pinnacle 3700 feet above sea level. early radio career was centered covered by WMGT -TV. Illustration is re- produced from literature prepared by in and Ver- Building, is the highest TV away, including other fringe the station. site operating in southwestern area communities such as Glov- New England and New York ersville and Kingston, N. Y. State. It reaches into 5 states," "Granted, because of the rug- says J.T. Parsons, its Gen. Mgr. ged New England terrain, there "Power: A 12 KW G -E are holes in the WMGT cover- transmitter takes advantage of age. As the terrain levels out to short transmission line to its the east and the west, the cov- high antenna to provide high erage improves in these direc- signal level even in locations tions. It is safe to estimate considered 'in the shadow' by that 90% of the population ordinary standards. within a 50 -mile radius of the "WMGT, operating 3700 feet transmitter is being covered above sea level atop Mt. Grey- satisfactorily. This unique lock in Adams, Massachusetts transmitter location provides (2100 feet above average ter- coverage of three rich markets rain), has proven power and ... the New York Capitol dis- height are of major impor- trict to the west, the Pioneer tance in providing wide cover- Valley to the east, as well as age on UHF. Reports show re- Berkshire County ... three rich WMGT Engineer, Stanley Ptak, prepares breakfast in the model kitchen of the trans- ception in , 129 miles markets under one umbrella." mitter building atop Mt. Greylock. Some folks count sheep.

tr Storer Broadcasting Company, however, counts years r of service in the public interest. And pledges to expend every effort to make 1955

as memorable as the twenty -seven Storer years that have turned the bend of memory.

. . ;A

WSPD WSPD-TV KPTV WAGA WAGA-TV WJBK WJBK-TV Toledo, Ohio Portland, Ore. , Ga. Detroit, Mich. sikt - A 3 WJW WXEL-TV WBRC WBRC-TV WWVA WGBS WGBS-TV , Ohio Birmingham, Ala. Wheeling, W. Va. , Fla. NATIONAL SALES HEADQUARTERS: TOM HARKER, V. P., National Sales Director BOB WOOD, Midwest National Sales

118 E. 57th St., New York 22, ELdorado 5-7690 230 N. Michigan Ave., Chicago 1, Franklin 2-6498 . OPEN MIKE

We have operated KSON for seven years and Oops . . . there is not any other station in EDITOR: that has not changed hands in the past year In your review of "Dateline," the Producer? except ours. Showcase December tv show, in the Dec. 20, As we have spent a great deal of money as- 1954 issue, you credit J. Walter Thompson as sociating our names with the ownership and the agency handling Ford Motor Co.'s co- operation of KSON we naturally do not want sponsorship of the program. to cause confusion in the out of town agencies' Just to keep the record straight, may we re- minds.... GOOD... advertising mind you that Kenyon & Eckhardt represents Fred Rabell, Owner us on this particular program and is responsible KSON San Diego, Calif. in the always pays for the unique Ford, Mercury and Lincoln [EDITOR'S NOTE: The writer who associated the commercials. Rabells with the wrong station has been remind- /, : 1: ed that the BROADCASTING YEARBOOK- MARKETBOOK //!: J. B. McMechan should be used by staffers as well as subscribers Advertising to check details of station ownership and man- Institutional agement.] Ford Motor Co. RICH, GROWING Dearborn, Mich. Ant Auditor We're Sorry EDITOR: NORTH CAROLINA EDITOR: The Nov. 22 issue of BT lists Eunice Weston with the title of Ant Auditor. at BROADCASTING While I love all concerned all the years that I have been battling into the re- Now in MARKET TELECASTING, a small error crept the mountains of minutia it just never occurred view of "Dateline." to me that despite their size they could have K&E handles the whole show; the book been ant hills. And, believe me, even though credited J. Walter Thompson with the Ford end. I'm part Cherokee Indian I never dreamed of it I read BETTER... coverage Most minute of details, but proves counting the ants. the magazine. Tell me, what kind of equipment do you use than ever before is yours with Hal Davis, Vice Pres. to line up the ants to count them, what is it Kenyon & Eckhardt about them that you audit, and what does Miss RADIO in the New York - Weston think of the whole thing? Danged if I'm not fascinated by the position she occupies Georgia Appreciation and the work she does. Working on the Man- EDITOR: hattan Project during the war was great but, shucks, tell me about her duties. 15- county FEATURE ARTICLE "GEORGIA, A BILLION- DOLLAR ALONG TOBACCO ROAD" Budd Gore MARKET IS BOOMING Publicity Director BEST THING EVER DONE IN TRADE PAPER OR The Halle Bros. Co. MARKETING FIELD. GEORGE BIGGARS [president, Cleveland, Ohio Winston -Salem Atlanta Journal and Constitution] WANTS 2,000 REPRINTS. WE NEED 1,500 REPRINTS FOR STA- [EDITOR'S NOTE: Mr. Gore blithely ignored the preceding line of BT's Nov. 22 masthead which NORTH CAROLINA TIONS. CONGRATULATIONS TO BT AND TO FRANK ended, "ASSIST -" and concentrated on the line BEATTY FOR OUTSTANDING JOB OF BIRDDOGGING, reading "ANT AUDITOR: Eunice Weston."] REPORTING AND WRITING. Market JOHN M. OUTLER JR. Parochial Praise GENERAL MANAGER EDITOR: WSB -AM -TV ATLANTA To say we of Global Films are pleased with your splendid treatment of the Global Films' BEST... buy morning, Grey Got Gruen story [BST, Dec. 13] is an understatement. We EDITOR: are delighted. Messrs. Hartley and Snyder concur with me are industry who wonder afternoon and evening is If there any in the in feeling that your well-written, careful study to cover, let our most if BT is read cover is to be commended for both accuracy and recent experience at Grey forever allay their depth. Furthermore, we might add a bit of doubts. parochial praise and say your article is as full In the Dec. 20 issue you incorrectly printed of vitality as a Global puppet- commercial. in a box titled "Some Big Switches in 1954" that the Gruen account had moved from Mc- Ralph N. Weil Cann- Erickson to an agency other than Grey. Treasurer Our phones became immediately busy with Global Telefilms many calls pointing out the error. New York Although the body of your story correctly stated that the Gruen account had come back Life Answers BMI to Grey, we thought you would want to tell EDITOR: those of your readers who did not call us for the This letter is being written in response to correct information that Grey Advertising your story on page 58 of your Dec. 20 issue, Agency was named by Gruen. headed "Life Music Index Draws BMI Com- Christopher Cross, Dir. ment." Promotion & Publicity Dept. I also have made a quick and cursory ex- Grey Adv. Agency Inc. amination of the General Title Index of BMI New York and such examination discloses that over 90% of the titles listed therein are titles of Public Right Owners, Wrong Station Domain origin, foreign selections, or selec- tions comparatively unknown to the general EDITOR: public or selections which are rarely if ever With reference to the [San Diego] story used. [BT, Dec. 13] your facts are incorrect . . . Many of the compositions are the result of Represented by Mrs. Rabell and myself own and operate artificial exploitation and though possibly per- HEADLEY -REED CO. KSON and KSON -FM in San Diego and we formed at one time are receiving very negligible have nothing whatever to do with KCBQ. performances at this time. KSON was not even mentioned in your story Of the small quantity of compositions re- and yet of the people mentioned every one is maining-the copyright proprietors could easily new to San Diego within the past few months. clear them through any other Performing Rights Page 16 January 3, 1955 BROADCASTING TELECASTING TELEPULSE RATINGS NOVEMBER, 195. Seattle, Washington

Top Fifteen Once -.A- .Beek Shows

11611 Dragnet Station 33.3 Disneyland KING-TV 31.532.9 Grouch() Marx Station no"B" Toast of the Town Station 28.1 Lone Ranger KING -TV 26.8 Badge 714 KING - TV 2 .5 Make Room for Daddy KING -TV .8 uBu TV Playhouse Station 2)1.8 Favorite Story KING -TV 24.5 11Bu Range Rider Station 2)x..5 Kit Carson KING -TV 24.3 Wild Bill Hickok KING -TV 24.0 Fanfare Station 11W1 23.8 Life of Riley K NG-TV 23.5 Mr. District Attorney K NG-TV 23.5 K NG-TV 23.5 Racket Scuad K NG-TV 23.5 Stop the Music K NG-TV 23.5 Theatre Guild K NG-TV 23.5 uBu This Is Your Life Station 23.5

Top Ten Multi-Weekly Shows

Early Edition KING -TV 20.2 Sheriff Tex KING -T1 I6.6 Station 11Bu 16.3 Camel News Station nBu 1.5 World Today KING -TV 14.3 Stan Boreson KING -TV 10.0 Playhouse KING -TV y.8 11311 Eddie Fisher Station 9.5 Midday Matinee KING-TV 9.0 Station ncu 9.0


NCAA Football KING -TV 16.45 11611 Station 5.3 Professional Football KING -TV 12.9 uCn Station Tdti 6.0 ab,..f.í`1`d.RiR Join the Cha

-it may be the advertiser's The 5th Network answer to his TV problem

It's still a seller's market in buying national or regional in scope -the networks do not have a television time. Newspapers can add pages . mag- monopoly on creative imagination. Fine programs azines can add sections, but as long as an hour has are being turned out in our studios in Hollywood 60 minutes and a week seven days, television will and New York, as well as by others. remain a seller's market. Advertisers need not be dependent on one net- Figure it yourself. Choice time is work, one time slot. Good spot time is scarce but 8:00 -10:30 P.M. That's 5 one -half it is not unobtainable, and a really "hot" show has hours a day. Allow for the full -hour a faculty for clearing markets. shows and the multi- product adver- tisers with several time segments, and you can see Each advertiser can a new why existing networks are limited to around 60 or kind of network -The 5th Network 70 sponsors forming the "Charmed Circle." -his own. Born out of the creative ability of producers of film enter- Perhaps we've been lucky because right now four tainment, and the administrative experience of Screen Gems produced film shows are racking up advertising agencies, advertisers can tailor -make enviable ratings on networks. We value our large their own "network," choosing their own markets national accounts, but know many advertisers can- and time spots, and retaining the freedom to move not get network time, or feel that the rigidness of their shows for even better availabilities. Further, network control is not in their best interest. they have a wider choice of programs and a greater Fortunately for them -and they may be national degree of control over format, talent, and material. rmed Circle

By this method, national advertisers can get cov- We sincerely believe that The 5th Network -your erage in every television market at less cost than own show, in your own time spots, on stations of by buying those same markets on a network. Where your selection -is the only way you can join the the advertiser prefers to limit his coverage, and Charmed Circle and attain a satisfactory rating. the show can be sold to others in non -competitive We've done it for The Ethyl Corpo- areas, the package producer can substantially re- ration through B.B.D. &O. And we're duce the cost to the original sponsor. When a por- preparing a top -flight, top-budgeted tion of these savings is allocated for promotion and Hollywood series now for the Falstaff merchandising, you can get top audiences at lowest Brewing Company through Dancer- Fitzgerald- cost -per -thousand. Sample, Inc. at a fraction of its production cost. Others, too, are seriously considering this fresh Though your program may vary as approach to national advertising. to time or days, strong promotion as used by the film industry...in news- If you would like to know more about The 5th papers, advertising, publicity, and Network and how it can work for you, why not get merchandising tie -ins ... can more than offset the in touch with us now. We will be happy to sit down admitted value of a uniform time period nationally. and discuss in detail a plan to fit your specific needs.


The only company providing advertisers with Hollywood and New York custom produced national shows, syndicated programming, and commercials -all on film. OPEN MIKE

organization, such as Life Music, Inc., with a resulting saving of approximately eight million Advertisement dollars ($8,000,000) per annum. May I suggest that now that Mr. Haverlin has completed his "quick and cursory examina- tion" of Life Music, Inc., that he proceed to make a "quick and cursory examination" of From where I sit the BMI General Index and what he is offering the broadcasting industry for $8,000,000 per annum. As a matter of record, we have never sought Z3 Joe Marsh to burden the broadcasting industry, have al- ways serviced the industry to the very best of our ability and have strongly advocated that a fair non -discriminatory and equal contract be established for all writers, publisher affiliates and broadcasters. We have met with considerable resistance in our campaign to establish these purposes from management of BMI and it may be neces- sary to refer the entire matter to the U. S. Dept. of Justice in order that these meritorious Tickets Please objectives may be achieved. I know that your magazine is dedicated to the best interests of the broadcasting industry and possibly your bringing these matters before Riding up Broad Street the other the industry as a whole may accelerate the culmination of a just program, undoubtedly afternoon, I saw "Tiny" Fields up resulting in substantial savings to broadcasters. ahead directing traffic. I also saw a Barney Young, President Life Music Inc. lady a couple of cars up from me try- New York, N. Y. ing to get out of a tight parking spot. Formerly With . . . EDITOR: one to let No stopped her out, but I On page 72 of the Dec. 27 BT there is an did, because I've been in the same fix article which makes reference to WEBB an- nouncing the name of the new general man- myself. When I got up to "Tiny" he ager as Bentley Stecher, formerly sales man- blew ager of WSID . This article is in his whistle and stopped me. "Have error, as Mr. Stecher's former position was as a ticket, Joe," he said. I was surprised sales manager for WWIN Baltimore . . . Marvin Mirvis, Gen. Mgr. -and a little sore. But "Tiny" ex- WSID Baltimore [EDITOR'S NOTE: The announcement by WEBB plained. "It's a movie ticket -good identified Mr. Stecher as formerly with WSID.] anytime at the Bijou Theater. We're Timely Think having a Courteous Driver Week in EDITOR: I was very much interested in reading your town. You qualified by letting that lady editorial "The Think's the Thing" which ap- go ahead of you." peared in your Dec. 13 issue, because to my mind it was quite timely. I could just wish that BBDO -as well as From where I sit, courtesy and re- other advertising agencies too numerous to specting the rights of your neighbor go mention -was as deeply concerned about the future of radio as they appear to be on the together -in driving a car, just as in surface. By that I mean most agencies don't anything else. For instance, even in seem to realize what they are doing to radio- incidentally, a medium very important to them something as small as a choice of bever- -by continually pushing radio stations for

age we should live and let live and be special packages . and rate concessions. You and I know full and well that manu- thoughtful of others. You may like tea facturers, advertising agencies and even radio with your dinner. I happen to occa- trade papers have everything to gain by main- taining radio in a strong position, because if it sionally like a temperate glass of beer. was not for radio, newspapers, magazines, etc., Neither of us should "blow the whistle" many of us would have no business today and manufacturers would have to spend many times on the other's choice. their present budgets in order to reach people and tell them about their products. If the announcement and program rates of the radio stations are to be driven steadily downward, it then means that radio stations are going to have to put on more advertisers (kaft,14 in order to earn the same revenue. The natural consequence of this is that radio stations will be offering less and less entertainment and, in the end, it may be that they will start to lose Copyright, 1954, Brewers Foundation large segments of listeners. This, of course, means a diluted medium . . . William B. Caskey Vice Pres. & Gen. Mgr. WPEN Page 20 January 3, 1955 BROADCASTING TELECASTING *e Spins 'Ehr Jarkfor the in JadqouI.


WKHM IS FIRST IN JACKSON ... He's a household word in Jackson's homes. They listen to Cass and they buy. FIRST IN POWER what he sells! Nobody ... but NOBODY FIRST IN RATINGS even comes close to his rating. He's tops FIRST IN NEWS by 3 to 1. Young or old, they all love FIRST IN MUSIC Cass Kaid. No wonder his platter -patter FIRST IN SPORTS is paying off for advertisers in this rich midwest market. SO BUY THE BEST ... How much jack are you getting out of Jackson? You could get more if you put Cass Kaid to work for you! 7

WKHM . . WKHM Jackson WKMF . - ... -Flint SAVE Jackson, Michigan WKMH- Dearborn -Detroit is the package buy that covers 77 % of Michigan's entire cn Frederick A. Knorr, Pres. buying power. Yet you save 10% when you 10% John O. Gilbert, Mg. Director buy all 3. Highest ratings ... because every- BUY MICHIGAN'S body likes News, Music and Sports! GOLDEN Represented by HEADLEY -REED TRIANGLE! WKMH Dearborn -Detroit

BROADCASTING TELECASTING January 3, 1955 Page 21 10,000 WATT


WHB IF YOU spend an hour with big Jim Cunning- in the American tradition -working in a grocery ham, FCC's newly -appointed chief hearing ex- store and delivering newspapers. 351% aminer, you will notice he smokes his cigarette Following high school graduation in 1918, precisely, firmly. Jim Cunningham enlisted in the Army and was This intense purposefulness pervades his in the midst of basic training when the Armis- It whole nature, from his hearty hello to his quiet, tice was declared. In 1920 he entered George- happened in Omaha but exact, judicial demeanor in conducting an town U. at Washington, D. C., on a baseball (KOWH) and it happened in FCC hearing. scholarship. (WTIX). Now It signals the way he plans to get things done After receiving his A.B. degree in 1923, he Kansas City makes three lead- in building up the Commission's Office of Hear- took the advice of his career counsellor, the ers for Mid -Continent! Hooper ing Examiners, streamlining and making more late Rev. Thomas I. Gasson, S.J., then pro- says WHB is first in the morn- uniform the hearing processes and working with fessor of psychology, and chose law. Returning ing, first in the afternoon, first applicants and counsel to conclude hearing to GU that fall and entering its law school, all day with 35.7% of the avail- cases as expeditiously and justly as possible. Jim Cunningham worked on both his M.A. and LL.B. degrees, which he received able audience, twice Whether it is writing a decision or painting in 1926. the next passed the his house, "I like to get onto it and get it done He D. C. bar in early 1927 and station's share. All this since later that year to the best of my ability." That is the capsule resumed studies at GU for his June when new ownership -man- master of law degree, received in 1928. agement brought new ideas, comment on his basic philosophy. And when he "gets onto it," he works around the clock After a short private practice, Mr. Cunning- B new programming, new con- to finish the job if necessary, as he did in ham joined the Civil Service Commission in IT 5Y, cepts to Kansas late 1930 as City's oldest writing the ch. 7 (KLZ-TV) initial de- attorney -examiner, evaluating ap- legal (1922) call letters. Ask cision. The first post -freeze comparative case plicants for positions in government. In late 1934 he the Blair man, or to go to completion, Denver ch. 7 set the pat- transferred to the then newly- WHB Gen - tern for later contests and Mr. Cunningham's organized FCC as senior attorney. Starting in the law eral Manager text became the primer for future opinions. department of the Broadcast Bureau, he worked essentially on hearings and subse- 119% p George W. The smoke -filled hearing room during tv's quently served as examiner in several cases. post well way 10.5% E Armstrong! -thaw channel rush is on its to Having obtained a reserve commission of 9.4% becoming a mellow memory for lawyers and captain in 1933 in the Army's Judge Advocate litigants. The heat of summer or the fight it- General Dept, Mr. Cunningham volunteered self made many a hearing a shirt -sleeve affair. for active duty in November 1940. Assigned 's great in business and communi- judge advocate general in the chemical warfare cation were jammed together in hastily -con- service at Edgewood Arsenal, Md., he advanced verted hearing rooms during many proceedings to full colonel and in 1944 was assigned judge and the resulting informality sent some back advocate of the Antilles Dept. with base at San home assured Washington is really like that. Juan. Here he won commendation for "out- But now the rush and informality are over, standing service." Chief Examiner Cunningham agrees, indicat- Returning to FCC in 1946, Col. Cunningham i ing he expects to make every effort to assure was placed in charge of the Renewals and HOOPER RADIO INDEX -7 AM-6 PM, MONDAY -FRIDAY, Ocr: Nov., 1954 more comfortable áccommodations and better Revocations Section of the Broadcast Bureau's facilities for hearings. Through cooperation of Law Dept., then under the direction of General counsel, both in FCC and out, he believes the Counsel (now Comr.) Rosel H. Hyde. In June 10,000 WATTS hearing procedures can be simplified and testi- 1947 he became one of the first formal hearing mony and evidence reduced to a minimum examiners upon implementation of the Ad- ( "consistent with the rights of the parties "). ministrative Procedures Act. Early major cases included the late A. (Dick) His ultimate goal: to publish decisions as G. Richards and WMEX Boston "expeditiously as possible." The result: "tre- license renewal proceedings. Spreading his mendous economies, not only to the govern- 240 lbs. to a height of 6 ft. ment, but also to litigants." 3 in., Col. Cunningham was a logical choice when Chairman George C. McConnaughey H Born Sept. 26, 1899, at Northampton, Mass., recently said the Commission needed a big James Dewey Cunningham is one of four chil- man for chief examiner "and we picked the ON 710 kc. dren born to P. and Michael Catherine (Mc- biggest we could find." But the chairman also Gough) Cunningham, second and first genera- referred to performance and experience. KANSAS CITY, MO. tion County Cork (Ireland) folk. His life am- A career man at FCC, bition, to become a Col. Cunningham major league baseball belongs to no political party. - CONTINENT BROADCASTING COMPANY player, was tempered at an early He admits neg- age through lecting his golf the past President: Todd Stars lessons of punctuality taught by the nuns five years, but still is of handy fixing things around the the parochial schools at Holyoke, Mass. house under KOWH, WTIX, WHB, the eye of Mrs. Cunningham, the former Gene- Omaha New Orleans Kansas City At an early age he also learned social and vieve Represented by Represented by Represented by H. Griffin of Georgetown (D. C.) whom H -R, Reps, Inc. Adam J. Young, Jr. John Blair 8 Co. family responsibility earning his spending money he married in 1926. His hobby: hi -fi. Page 22. January 3, 1955 BROADCASTING TELECASTING A money -back guaranteed

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BROADCASTING TELECASTING January 3, 1955 Page 23 There's no such thing as bacon on a pig (or, the pig only gives it a start)

It's a long, long way from the pig to the crisp bacon on your breakfast plate. at Originally comes from the hog isn't what you'd call bacon at all-not at first, anyway. Bacon re- quires lots of "post graduate" work before it's ready to cook. JOHN COLE on all accounts

JOHN COLE believes that "television's bread and butter ultimately lies in special interest programs," a belief nurtured by his own inter- est in the current "do -it- yourself' craze. SHARP:. Mr. Cole's own bread and butter these days lies with The Buchen Co., Chicago, of which he is radio and television director at the youth- I The first step is to select the "side" 2 Next comes the curing. Every one ful age of 29. In that capacity, he handles that can be made into the kind of bacon of America's hundreds of bacon -making copy, contracts, production and administration. you like. Then the "side" is trimmed packers has his own special curing for- Among the clients for which he toils in spe- and squared carefully into the proper mula. Gives you lots of flavors to cialized fare are the Chicago Title & Trust Co., shape by a skilled workman. choose from. which sponsors the Chicago Symphony Orches- tra on DuMont Tv Network; Edward Hines Lumber Co., for Walt's Workshop on WNBQ (TV) Chicago and Fairbanks, Morse & Co., which sponsors The Nation's Business on radio- in 45 markets. He also writes spots and handles production for Masonite Corp., Wood Conver- sion Co., Ripon Knitting Works and the Oliver Corp. Despite his youth, John Kenneth Cole has. had a well- rounded background comprising agency, station and network fields. He was. born in Wheaton, Ill., on Dec. 11, 1925. Mr. Cole received a BS in radio journalism front 3 Then it's hung on `Bacon Tree" 4 After it comes out of the smokehouse the U. of , and was in service from racks and moved into the smokehouse, is your bacon chilled. Then it's January 1943 to with - where smoke from special wood gives "formed" into just the right shape May 1945, serving the Army in - it the haunting fragrance that brings so the slices come out nice and even, field artillery with the 100th Infantry your family bounding into the kitchen. the way you see them in your store. Division. Mr. Cole started in advertising in September 1949 with WVLN Olney, Ill., as a radio writer, announcer and salesman. In June the following: year, he joined ABC Central Div. as a radio

writer. The following September he moved . into the agency field. Copy, production and contact work on radio and television were his chores at Schwimmer & Scott Inc., Chicago, for the next two years. Among the programs he worked on Open House for Walgreen Drug Stores; Cartoon-0- 419 for National Food Stores; participations on. 5 Finally, the slicing machine shaves 6 Surprise you how many steps there Arthur Godfrey's radio show for ReaLemon- it off in uniform slices (about 10 slices are from porker to packer to breakfast Puritan Two per second). Wrappers Co.; Minutes to Go for Fox De pack it neat and table? Yet bacon is only one of hun- luxe Beer; pretty; and the shippmg department dreds of processed meats prepared in H -M Ranch for Hawthorn -Mellody starts it off to you. modern packing "kitchens' every day. Dairy, and numerous spot campaigns. In 1952, Mr. Cole joined The Buchen Co. AMERICAN MEAT INSTITUTE as assistant radio -tv director, becoming direc- Headquarters, Chicago Members throughout the U. S. tor last March. Also in 1952, he married the former Dallas Williams. They live in Geneva, III. Among his "special interests" and hobbies,. Mr. Cole lists music and the theatre. Page 24 January 3, 1955 BROADCASTING TELECASTING: Joseph H. Snyder, President of the Color Corporation of America, tells: "How we set a record with the Thunderbird!"

"When news got out about the Thunderbird, Ford dealers and we made 'Hi- Fidelity color prints larger than the top of scheduled a big preview at Palm Springs, California," relates a desk. These were back in Detroit in record time -and in Joe Snyder of Color Corporation of America. Palm Springs the day after! "But as the date drew near, it became dear to Ford that the "There is no other service comparable to Air Express. We one Thunderbird then in existence -a hand -made model - would be just a local business without it. would have to stay there in Detroit! "Yet Air Express rates are usually lowest of all. For in- "The solution ? Giant natural color prints -and Air Express. stance, a l0 -lb. shipment from Tampa to Detroit costs $5.06. "Films were rushed to the Color Corporation in Tampa, That's 68¢ less than the next lowest -priced air service."

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WJDX Jackson, Miss., celebrating its 25th year of broadcasting and NBC affilia- tion, was presented with a silver anni- versary plaque by NBC. Admiring the PLEEZ" award of merit are (I to r): Fred L. Beard, WJDX -WLBT (TV) station manager; Wiley and P. Harris, Lamar Broadcasting Co. presi- dent and first general manager of WJDX, and P. K. Lutken Sr., president, Lamar Life Insurance Co., station owner.

WDRC Hartford, Conn., is marking its 32d WSRS year of broadcasting.

RICHARD H. MASON, president of the WPTF Radio Co Raleigh, N. C., has been presented with a silver bowl and a certificate of service in recognition of his 25 years with the station.

DAVID RANDOLPH, producer -m.c. of Mu- sic for the Connoisseur, heard weekly on WNYC New York, is marking the 400th broad- WSRS, Cleveland, like dozens of other top -notch stations throughout the country, cast of the program.

GENE AUTRY, CBS -AM -TV cowboy star, has found Pleeze" a real sales builder. "Number This exciting new game is is celebrating his 15th year on CBS Radio with his original sponsor, Philip K. Wrigley Co. radio's only fully controlled giveaway show. It incorporates a telephone call -in, (chewing gum).

HOLLINGSWORTH PEARCE, engineer, is but licks telephone problems by automatically limiting calls. Let "Number celebrating his 20th year with CBS.

Pleeze" do the same hard- hitting job of selling for you that it had done for

other leading stations. For full details, contact the Ullman office nearest you.

RICHARD (H) ULLMAN Inc. M. C. GILPIN (c), pioneer farm broad- caster at KDKA Pittsburgh and now editor - 295 Delaware Ave. 2133 N. W. 11th Avenue in -chief of the Pennsylvania Farmer, re- Buffalo 2, N. Y. Miami 37, Fla. turned to the station to be guest speaker Phone: Cleveland 2066 Phone: 2 -2655 at the 13th annual KDKA Farm -Radio Conference. He is welcomed by L. R. Rawlins (I), KDKA general manager, and *WSRS, Cleveland, has paid this for part of ad because they believe that the Homer H. Martz, KDKA agricultural di- way to a happy and prosperous 1955 in radio is with fresh programming ideas rector. Mr. Gilpin's first farm broadcast such as "Number Pleeze." over the Westinghouse station in 1921 marked the birth of the KDKA Farm Hour. Page 26 January 3, 1955 BROADCASTING TELECASTING lent -Tv NOW AMERICA'S MOST POWERFUL STATION WITH /Ñd&bit Oft POWER PUNCH PERFORMANCE PERFECT station grant from the F.C. C. It is a source of satisfaction that we have

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And now a MILLION WATTS of power to make even our that went into our remarkable radio record is now achieving phenomenal feats previous achievements seem picayune. of merchandising and selling for. our TV clients. Full schedule of NBC shows in black and white and color ... outstanding local shows...

WBRE -TV has to its record some outstanding "Firsts" but none greater news and sports coverage of local, regional and national interest m .akes

than being the FIRST MILLION WATT TV STATION IN THE WBRE Channel 28 the Powerful, Programming, Audience -delivering buy NATION. WBRE -TV applied for and received the first million watt tv in Television.

-N Ch. 2 Wilkes- Barre, Pa. National Representative 0003 BASIC BUY! The Headley -Reed Co. BROADCASTING TELECASTING l'ïi N:reC 26-1 This 25as Aier

2215irl 2D1 This announcement marks another achievement in RCA high -power equipment leadership. For the first time, a commercial UHF television station is operating with an of one million watts! For the first time, a UHF station is getting coverage close -in AND far out! And best of all, super television power has proved just as easy to handle as lower powers. How do you get started with RCA super power? You begin with your own RCA 1 -KW transmitter. You add the new RCA 25 -KW amplifier. You install the new RCA Super Power UHF Pylon (gain, 46) -and you're set to go with 1 million watts ERP. Power tubes in both RCA high -power amplifiers are cony ntional and interchangeable (no klystrons used). mplifier plate v ltages are low /6000 volts, max.). Operating econo is remarkabl ( CA's new //(uper power, high - gain antenna elimi t..' -s need for hi ower in t.ower tubes have 1 already set a record.*'.ecord "proved -in

Station -proved" daily corn ial operation aat\WBRE -TV, t} per- formante of R A's 1- million t UHF system is ow an established New RCA Super Power record. Profi by RCA's engin ering experience in high- power- UHF Pylon Antenna. and KNOW ou've planned it ri ht. Call your RCA Broadcast Sales Available Types: TFU - 46AL, TFU- 52 -AM, Representat e. In , write CA Victor Ltd., . TFU- 60 -AH. Signal Gain, 46, 52 and 60. The answer for eco- nomical 1- million watt RCA Pioneered and Developed Compatible operation. F limpr monnimmomm orA RADIO CORPORATION of AMER /CA ENG /NEER/NG PRODUCTS DIVISION CAMDEN, N.J.

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For "single- direction" coverage, RCA has UHF Pylons that produce a horizontal field pattern shaped like a Cardioid (see Fig. 1). For "elongated" coverage, RCA has UHF Pylons that produce a horizontal field pat- tern shaped like a peanut (see Fig. 2). For "circular" coverage, RCA has a wide selection of UHF Pylons that produce equal signals in ALL directions. For better overall coverage, RCA UHF Pylons have built -in "Beam Tilt" that minimizes power loss in vertical radiation. For better "close -in" coverage, RCA UHF 1 Pylons are equipped with a new, advanced 0.9 type null fill -in system (used in conjunction OB with beam tilting). See Figs. 3 and 4. aT The gain that's published is the gain you get. 0.6 RCA UHF Pylons include no tuning com- 0.B promises that would result in loss of gain. 0 RCA UHF Pylons can be furnished with

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0 mitered elbows, line transformers, spring 14 12 10 RCA Adjustable Beam 6 6 4 2 0 2 6 b 12 I hangers, dummy loads, ABOVE HORIZONTAL VERTICAL ANGLE. wattmeters, fre- High -Gain UHF Pylon DEGREES BELOW HORIZONTAL -installed PLANE PLANE quency and modulator monitors, filter - plexers, and transmission line (measured sß performance - VSWR -is better than 1.05 to 1.0). You can get everything from ONE up I FIGURE 4 .....1111...... responsible source -RCA! 1111111131V ...1111...... An antenna system can make or break \-? a TV station. Make sure yours is right...... 11...... 1...... Your RCA Broadcast Sales Representative ...... Ii\1..11...... can help you plan. 11111I11...... 1111..\'...... 1111I..11 ...... 1'11...... u...uri1I...... 11....1\I.\...... 4 ...... 1A...1i.u119...P;1\i\/0L1\I111..J...... ' 014...... IU ...... s RADIO CORPORATION of AMERICA 112 +10 +8 6 +4 +2 0 -2 - -6. -B -10 -12 -14 ENGINEERING PRODUCTS DEPARTMENT CAMDEN, N..1. ABOVE HORIZONTAL PLANE DEGREES BELOW HORIZONTAL PLANE BROA STING TE CASTING

January 3, 1955 Vol. 48, No. 1

network field without the availability of key LIVE stations and basic affiliates spaced along relay -FILM NETWORK SYSTEM facilities. Now they are preparing to offer stations a type of affiliation contract that will cover the TO BE OFFERED BY DUMONT joint live -film program services and provide a profit to the network while giving stations Re- shaping of whole television network picture promised by Dr. what is termed vastly improved film programs DuMont and key officials as special production system is developed. of superior quality. Live -film cameras will be combined with electronic memory and It was made clear that DuMont is going to stay in the network program business, despite new super- splicer. Extensive savings in cost and time plus improved the current cutbacks on relay facilities and film quality are claimed. Meanwhile, network cuts relay facilities. personnel. The network believes advertisers will quickly see the advantages of its studio DUMONT Tv Network has developed a com- to serve as a film production center. and delivery techniques. bined live -film system designed to provide Network officials explained that DuMont The super- splicer developed by DuMont high -quality network program and advertising lost $4 million in 1954 on its service but has swiftly turns out a finished negative. Films from service at low cost on a nationwide basis. $9,750,000 available from proceeds of the sale each camera, plus sound, are fed into the splicer The service will profoundly influence present of WDTV (TV) Pittsburgh to Westinghouse along with recorded cues provided at the master concepts of television networking, DuMont Broadcasting Co. [BT, Dec. 6, 1954]. The control by the director. Remote camera oper- officials believe, and will offer stations impor- entire concept of live -film operation was based ation is possible and the multiple functions tant savings in programming. on the realization that the present tv alloca- performed by the director are simplified by the While many technical methods and devices tion, lacking four vhf stations in many leading electronic memory device. Rehearsal time is have been blended into the merger of live markets, will not support four networks paying kept to a minimum by the DuMont system. and Teletranscription service, the development for fulltime coast-to-coast relay facilities, it Specially- developed shutters and prisms are is described as a combination of studio, control was stated. used in cameras to avoid loss of light caused room, splicing and distribution practices. Patent Here are some of the specific advantages by shutters, the camera orthicons getting con- applications have been filed for some of the DuMont officials cite as they predict drastic tinuous tv light. devices. changing of the tv network structure: Coincident with the announcement that Du- The disclosure of DuMont's plan, evolved Central control of multiple cameras, even Mont is cutting down on its use of AT &T's after years of experience and the need for a in several studios or cities. coaxial cable and radio relay facilities came new way of competing in a four -network econ- Fast re -takes as their need appears to the word that ABC -TV, as part of a continuing omy, serves to set at rest much of the specu- director while he scans the a few "efficiency study" made in the light of changing lation of the last two months. DuMont will make a major cutback in its present live net- working facilities and reduce personnel. On the other hand, the network hopes it will have the live -film system rolling by sum- mer and enter the autumn market with a group of 13 -week programs. If its hopes are realized, DuMont will attain a much more important position among national networks. Only meager hints of the system were di- vulged last week in a DuMont announcement, which referred to early introduction of "tech- nological developments" and in an informal comment by a DuMont executive that these developments "are liable to set the industry DR. DuMONT MR. BERGMANN MR. GOLDSMITH MR. CADDIGAN on its ear." Briefly, BT learned, the new DuMont sys- seconds after actual performance. needs, is reappraising its own intercity relay tem involves the following: Live and recorded program distribution, requirements with a view to making whatever Multiple- camera production, with each quickly and at low cost, permitting programs realignments are necessary to provide efficient camera providing simultaneous live and film to be shown at desired times in different sec- service with the greatest economy. An ABC -TV versions. tions. official said, however, that despite these realign- Master control, with director controlling Heavy savings in relay costs. ments the network goes into 1955 spending cameras and recorded cues for editing films. Easy distribution of a film program with more for AT &T facilities than ever before. as many different commercial or sustaining In disclosing the Dr. Electronic memory at master control to changes DuMont said: interludes as desired. is well aware net- aid director. `The entire industry that Radical reduction in the cost of producing working, as distinct from station operation, is An intricate super -splicer for fast film tv film commercials, with only minutes between presently an uneconomic activity. editing, turning out elecl:ronically reversed neg- production and availability of finished films. "For a long time, we have been seeking a ative suitable for high - production of Involved in development of the system were means of making telecasting more efficient. We prints. key DuMont network officials, including Dr. are near the end of our search for a tech- Studio production techniques taking ad- Allen B. DuMont, president of Allen B. Du- nological improvement that will aid substan- vantage of technical devices and greatly low- Moat Labs; Dr. Thomas T. Goldsmith, director tially in achieving this objective and we are ering cost of turning out programs as well as of research; James L. Caddigan, network di- moving now to reorganize and strengthen our commercials. rector of programs and production, and Ted broadcasting structure and at the same time Having worked out this system, DuMont is Bergmann, DTN managing director. make the medium more attractive and more preparing to produce from its 67th St. studio They have been searching years for a solu- economic to all advertisers." in New York City, built at a cost of $5 million tion to the problems of competing in a four- The announcement appeared to set at rest BROADCASTING TELECASTING January 3, 1955 Page 27 DuMONT'S PLANS ADVERTISERS & AGENCIES

speculation that has ranged widely regarding the network's plans, including an early report SPORTS -CONSCIOUS BEER -WINE SPONSORS that ABC might take over the network opera- tion. Another dealt with reported negotiations RELATIVELY SMALL USERS OF ALL TIME anticipating that Guild Films, tv film produc- Beverage producers sponsor 17.88% of all sporting events; however, tion- distribution company, might acquire Du- Mont productions and production facilities. NARTB reports that if each beverage message were one minute long Guild Films President Reub Kaufman asserted they would account for 0.297% of total radio station time on the air last week, however, that the DuMont announce- and 0.27% of tv station total air time. ment would have "absolutely" no bearing on GF plans or activities, and reiterated that GF and tv programs are favored by programs (sponsored and unsponsored) to the had no negotiations with DuMont. beer and wine sponsors but they comprise a number of tv programs sponsored by beer and Discussing DuMont's announced plans, Mr. relatively small share of total program time, wine advertisers by type of program is as Bergmann told BT that DuMont's cutdown according to an NARTB compilation submit- follows: on line facilities probably will reduce the num- ted last week to the House Interstate & Foreign % of Beer & Wine Sponsored ber of affiliates served by "contract" relays Programs to No. of All - was com- that is, relay facilities which are ordered eight Commerce Committee. The report Programs in Each Type piled at the committee's request in connection Type of Program hours a day, seven days a week, and which must Sporting events 20.40 be paid for whether in use for the full period with the Bryson Bill (HR 1227). Music 1.07 Drama 2.68 or not -from 50 stations to about 25. NARTB found that 1.62% of all radio pro- Variety, incl. comedy 0.73 The approximately 25 thus cut off from "con- grams and 2.99% of all tv programs are spon- Quiz 2.34 News 5.09 tract" relay service will be served by relays sored by beer and wine advertisers. Other 0.18 ordered on the less expensive "occasional use" Beer and wine advertising message time on Overall % 2.99 (as needed) basis in the case of commercial radio programs comprises 0.21% of total radio programs (where the relay cost is figured onto Taking this 2.99 % -tv programs sponsored station air time, it was found. the advertiser's bill). In the case of sustaining If the 39,110 by beer and wine advertisers -and breaking it programs these stations will be served largely beer and wine radio spot announcements dur- down by type of program produces this dis- by Teletranscriptions. ing a composite survey week each took a full tribution: minute, according to NARTB, they would Mr. Bergmann cited as an example Bishop Type of Program % of Programs Sponsored Sheen's Life Is Worth Living program for Ad- comprise 0.297% of total radio station time Sponsored by Beer By Beer & Wine Adver- & Wine miral Corp. This currently is seen live on 70 on the air. Advertisers tisers in Each Type which Sporting events 0.94 stations, of 50 are served by "contract" Small Proportion Music 0.07 facilities and 20 by facilities ordered on the Drama 0.75 In the case of tv, NARTB found that 0.31% Variety, incl. comedy 0.17 occasional use, or as needed, basis. Under Quiz 0.15 the new plan the approximately 25 taken off the of total tv station air time was taken up by News 0.89 Other "contract" facilities will be added to the 20 al- advertising messages on sponsored programs. 0.02 Total 2.99 ready getting the program on relays ordered Its study shows that if the 3,037 beer and wine specifically for that show. tv spot announcements during the composite This table summarizes for the composite Not All Stations Set week each took a full minute, they would corn - week the tv stations' total number of all spot Thus far, Mr. Bergmann said, DuMont has prise 0.27% of tv station total air time. announcements, including public service an- nouncements not finished notifying all of the stations whose The report is described by and the number of beer and wine NARTB as "a spot announcements: method of receiving service will be changed reliable reflection of beer and wine advertising from "contract" facilities to the other means, on radio and tv for an entire year, taking into Accordingly, he declined ó to identify them. account all seasonal variations in people's listen- Nor would he indicate approximately how 3 ing and viewing habits, in sports and many DuMont employes would be let go in other ó the reduction in personnel, special events, and all variations in practices although there co were of large, medium and small stations in metro- unconfirmed reports that the number Monday 13,327 470 3.54 would total around 75. politan, suburban and rural locations. This Tuesday 13,706 501 3.65 DuMont is particular composite week methodology is Wednesday 14,312 496 3.46 currently networking approxi- the Thursday 14,529 515 3.54 mately 21 hours of programming per week. only practical way in which such a year -long Friday 14,245 505 3.54 The DuMont decision to Saturday 8,171 400 4.90 cancel some of its industrywide reflection could have been ob- Sunday 7,876 150 1.90 "contract" intercity routes in favor of ordering tained." Totals 86,116 3,037 3.53 facilities only when needed can itself increase The relationship of the number of all tv The relationship of the number ABC -TV's AT &T bill. For example: In some of radio pro- markets DuMont feeds certain of its own shows to ABC-TV affiliates by AT &T cable or e s relay, and accordingly picks up the loop and Analyzing radio station operations (1934 stations, fm duplication not connection charges for those shows. If DuMont included), NARTB listed these results: drops live service to those ABC -TV affiliates, will get Total Length Total Length ABC -TV the full tab. Number of Of Programs Of Beer & Wine But ABC officials say this is a relatively Total Number Programs Sponsored by Commercials Of All Sponsored by Beer & Wine On These minor matter, compared to overall costs of Programs Beer & Wine Advertisers Programs maintaining live network service. Type of Progrum Advertisers (Hours) (Hours) Their main objective in their "continuing Sporting events 18,127 3,242 2,744.30 227.33 Music 214,593 2,045 946.45 101.00 efficiency study," they say, is to "make sure Drama 50,877 54 21.93 2.65 we're using our routes most efficiently." They Variety, incl. comedy 43,502 133 35.13 4.96 Quiz 12,926 27 6.17 1.08 feel that in some places where they feed only News 194,903 3,811 611.32 121.55 Other a few programs a week, yet maintain "con- 45,667 83 20.70 3.55 tract" routes, they would be better off to use Totals 580,595 9,395 4,386.00 462.12 "occasional" service. But on the other hand, they say, they may find it more economical in For the composite week 205 tv stations supplied this information: other areas to change from the "occasional use" to the "contract" basis. Total Length Total Length Another example of the type of study ABC No. of Of Programs Of Beer & Wine Programs Sponsored is by Commercials making was cited as follows: In some areas Sponsored by Beer & Wine On These it may be found that the network is Total No. of Beer & Wine Advertisers Programs feeding, Type of Program All Programs Advertisers say, a total of 10 programs. Investigation may (Hours) (Hours) Sporting events 1,721 351 281.7 25.7 show that five of these are film shows, as a Music 2,512 27 11.6 1.6 result of which it may be decided to cancel Drama 10,437 280 164.7 14.6 Variety, Incl. comedy 8,928 65 30.8 3.3 regular or "contract" service to those areas Quiz 2,348 55 26.5 2.8 News and feed the five film shows 6,545 333 58.6 10.1 "in a can" and Other 4,980 9 then order "occasional use" facilities as needed. 1.9 0.3 Totals 37,471 1,120 575.8 58.4 Page 28 January 3, 1955 BROADCASTING TELECASTING grams sponsored by beer and wine advertisers to the number of all radio programs (spon- sored and unsponsored) by type of program is as follows: % of Beer & Wine Sponsored Programs to No. of All Programs In Each Type Type of Program Sporting events 17.88 Music 1.95 Drama 0.11 Variety, incl. comedy 0.31 Quiz 0.21 News 1.95 Other 0.18 Overall % 1.62 "If one takes this 1.62% -radio programs sponsored by beer and wine advertisers -and breaks this percent down by type of program, this is the distribution," according to the NARTB survey:

% of Programs Type of Program Sponsored by Beer & president and director of Block Drug Sponsored by Beer Wine Advertisers GEORGE J. ABRAMS (c), vice advertising of & Wine Advertisers In Each Type Co., Jersey City, N. J., is greeted at the Poor Richard Club, Philadelphia, by officers Sporting Events 0.56 of Philadelphia. He addressed the association on "The Music 0.35 of the Television Assn. Drama 0.01 Greatest Thrill in Marketing: Introduction of a New Product." (L to r): Franklin Variety, incl. comedy 0.02 Quiz 0.01 Roberts, tv director of W. S. Roberts Adv. and TAP board chairman; Walter Erickson, News 0.66 tv of & Rogers and president of TAP; Mr. Abrams; Sherman Gregory, Other 0.01 director Gray Total 1.62 WFIL -TV Philadelphia assistant sales manager and TAP program chairman, and Robert McGredy, WCAU -TV sales manager and treasurer of TAP. Summary of the composite radio week shows these results: H. Dunham Adv. (no longer in existence). L & N NAMES TOIGO Mr. Butcher has been with the agency since 1952. Before joining L & N he was with Esty 3 TO SUCCEED NEWELL as vice president and account executive. Prior to o ADOLPH J. TOIGO, executive vice president that he was assistant advertising manager of -Palmolive Co. for o a a a s and general manager, has been elected president Colgate four years and also Monday 205,833 6,230 3.03 he was with Benton & Bowles four years as of Lennen & Newell, New York, by the board Tuesday 205,699 6,475 3.15 account executive. Wednesday 217,230 6,683 3.08 of directors [AT DEADLINE, Dec. 27], succeeding Thursday 225,537 6,971 3.09 Friday 236,653 6,969 2.94 the late H. W. Newell. Saturday 170,918 4,862 2.84 At the same time the appointment of Thomas Craig to Weintraub Jan. 18 Sunday 110,324 920 0.83 C. Butcher as executive vice president was an- Totals 1,372,194 39,110 2.85 As V. P., Radio -Tv Director nounced by Mr. Toigo. Mr. Toigo has been with the agency since WALTER CRAIG, vice president and adver- Bristol -Myers Takes Series tising director of Pharmaceutical Inc., and previously vice president and director of tv and BRISTOL -MYERS Co. will sponsor a half - radio as well as a hour series, to be produced by Four Star Pro- member of the ductions, Hollywood, on CBS -TV, Sun., 9:30- board of Benton & 10 p.m., starting Jan. 30. In addition, Bristol - Bowles, Jan. 18 will Myers will become an alternate-week sponsor join William H. of Four Star Playhouse on CBS -TV, starting Weintraub Co., New Jan. 13, succeeding Parker Pens which is drop- York, as vice presi- ping the program. Singer Sewing Machine Co. dent and director of will continue its alternate week sponsorship of radio and tv [CLOSED the show. Young & Rubicam, New York, is CIRCUIT, Dec. 27], the agency for all three accounts. Elkin Kaufman, president of the Slater Joins F &S &R MR. TOIGO MR. BUTCHER agency, announced last week. TOM SLATER, formerly vice president and June 1952, and was with William Esty Co. as A veteran of MR. CRAIG director of radio and television at Ruthrauff vice president of analysis and plans before that. vaudeville and such & Ryan, New York, has been named radio -tv Prior to that association he was with Geyer, Broadway musicals as Greenwich Village Fol- & Bowles and John director of Fuller & Newell & Ganger, Benton lies, Queen High and Lollipop, Mr. Craig Smith & Ross, Cleve moved from the stage into radio in 1930 as land. The film - program director of the World Broadcasting radio - television de- Chrysler Flooded System. Later he formed and headed his own partment in Cleve- producing firm. In 1942 he joined Benton & FLOOD of more than 350,000 letters was land is to be divided resigning Jan. 1, 1952, when he moved Corp., Detroit, Bowles, into a film - visual received by the Chrysler to Pharmaceutical Inc. communication sec- in response to an offer made by the with Detroit's tion headed by company in connection Santacroce Joins Ruppert David G. Adam, Thanksgiving Day parade seen nationally 45- minute telecast, who has been with on tv. During the FREDERICK M. LINDER, president of Jacob offered the agency for the Chrysler, sponsor of the program, Ruppert Brewery, and Milton Biow, chairman of five fairy-land past eleven y viewers 11 color cutouts of Biow -Beim -Toigo, announced last week that ears par- and director of the floats, a band and five cars that Thomas Santacroce, vice president in charge of department since ticipated in the pageant. The Detroit merchandising at Biow for the past five years MR. SLATER post office reported the response repre- as gen- 1953, and the radio - and loaned to the brewery last August of mail for a television section headed by Mr. Slater. Mr. sented the largest bulk eral sales manager, had been named vice presi- week. Slater was with Mutual before joining Ruthrauff single addressee ever received in a dent and director of sales at the Ruppert Brew- & Ryan. ery, effective last Saturday. BROADCASTING TELECASTING January 3, 1955 Page 29 ADVERTISERS & AGENCIES

ESTIMATED EXPENDITURES-NET FOR TIME ONLY ST -Spot Tv; SR -Spot Radio Three Soaps on One Show 3rd Q 1953 4th Q 1953 1st Q 1954 2nd Q 1954 3rd Q 1954 Detergents ST S 874,658 $1,399,101 $1,157,160 $2,327,278 $1,956,100 A said to be the first of its SR 1,484,199 1,484,199 1,063,017 694,824 580,601 IN SALE Toilet Soaps ST 297,242 273,272 240,479 305,530 402,078 kind, three competing soap manufactur- SR 338,575 338,575 35,219 95,332 131,620 ing companies have signed for year-long Shortenings ST 92,946 97,620 158,843 209,014 269,440 SR 97,.558 97,558 67,595 56,459 69,686 campaigns on the same show - NBC -TV's Margarines ST 42,942 514,836 1,084,022 722,793 240,816 Ding Dong School (Mon.-Fri., 10 -10:30 SR 318,195 318,195 243,569 196,128 69,206 Dentifrices ST 569,842 1,024,254 1,597,352 1,612,558 1,879,553 a.m. EST). George Graham, NBC sales SR 501,488 501,488 443,872 399,283 308,587 supervisor for the show, said last week Home Permanents ST 663,421 415,415 337,381 699,289 931,765 SR 22,583 22,583 19,117 5,722 5,807 the sale was the first involving three Shampoos ST 422,900 511,043 607,987 388,366 705,902 major companies in the same field buying SR 342,968 342,968 304,842 319,553 311,289 TOTALS ST 2,963,951 4,235,541 5,183,224 6,264,828 6,385,654 into the same tv show. SR 3,105,566 3,105,566 2,177,231 1,767,301 1,476,796 The advertisers, who have each pur- IS-month totals: Spot Tv-$25,033,198; Spot Radio-511,632,460 chased one 15- minute segment each week, are: Soap Co., New York, the third quarter, this factor was not applied through Scheideler, Beck & Werner, New in view of the steady decline in spot radio York, starting Jan. 20; Procter & Gamble billings over the entire I5 -month period." NEW PITCH EXTOLS Co., Cincinnati, through Biow- Beirn- The spot tv figures were based on the quar- Toigo Inc., New York, starting in mid - terly Rorabaugh report on spot television ad- IMPACT OF RADIO January, and Colgate -Palmolive Co., Jer- vertising while the spot radio figures were based sey City, through Ted Bates & Co., New and on an independent survey of radio stations CBS Radio Spot York, with starting date to be announced their representatives. Sales unveils shortly. Products to be advertised on the new advertiser -agency presen- program are not competitive. Manhattan Smith Leaves NARTB tation, loaded with facts on Soap will advertise its Sweetheart Soap; coverage Procter & Gamble, a new hair set for To Join Chrysler Corp. and listening habits. young girls, and Colgate -Palmolive, Col- THE VIRTUES of radio in reaching "more gate toothpaste. JOHN H. SMITH Jr., NARTB public affairs manager, has resigned to join Chrysler Corp. people than any other medium" are being In the new post, which he assumes Jan. 17, pointed up in a new CBS Radio Spot Sales he will be in charge of development and super- media presentation for advertisers and agencies vision of new public which is being announced today (Menday) by RORABAUGH NOTES relations projects re- Henry Flynn, general sales manager. lated to market cul- Under direction of Sherril Taylor, sales pro- RISE IN SPOT TV tivation, consumer motion manager, the presentation, describing the "continuing success and advantages Report says that seven product relations and prod- of ra- uct sales. dio," is illustrated by color slides, each of which groups put more in spot tv Mr. Smith is pres- conveys one of radio's vital statistics. The car- than they did in spot radio the ident of American tooned caricature technique is employed for year before. Public Relations added effect. Assn. He joined The sales promotion talk already has been THE RISE of spot television to dominance NARTB in 1951 as presented to 22 General Foods executives in a over spot radio in seven product categories fm director, develop- special showing and soon will be presented to during the period between the third quarter ing and supervising top advertiser people across the country. was of 1953 and the same quarter of 1954 a cooperative manu- The promotion notes that radio is "the most in a by the - - pointed up last week special study facturer dealer MR. SMITH universal mass medium" reaching "practically broadcaster N. C. Rorabaugh Co. plan for everybody "-98.3% U. S. homes have one or Noting that in these business categories spot merchandising fm receivers. He directed the more radios and only 1.7% homes have no which tv volume increased about 100% during the 1952 register -vote campaign received the radios. Since 1946, the story goes on, the num- period while spot radio dropped about 50 %, top award of American Heritage Foundation ber of radios has about doubled (from 57,750,- said the New York research organization in and handled public relations for the NARTB 000 to 117 million) and from there the presen- releasing its figures that "whereas spot radio Tv Information Committee. tation covers the domination of multiple set held a slight edge over spot tv as of the third ownership; radio's mobility -being heard all quarter 1953, one year later spot tv carried Bissell Carpet Sweeper over the house by every member of the family; more than thrice the dollar volume from the Sets Drive on NBC -TV a recount of people who don't have tv, don't same brands as did spot radio." read magazines and don't read newspapers and The findings are summarized in the accom- BISSELL CARPET SWEEPER Co., Grand radio's actual "take" of the average home's day. panying table (it was pointed out that the Rapids, Mich., will advertise its carpet sweeper figures are net, not gross, and were computed Figures of particular interest which the media exclusively on NBC -TV Today (Mon.-Fri., promotion supplies: In a typical week, 42,880,- by using the maximum frequency discount 7 -9 a.m. EST, CST) and Home (Mon.-Fri., rates on each station). 000 homes, or 92% of all radio homes, spend 11 a.m.-12 noon EST) with a 12 -month cam- an average of 20 hours 46 minutes with radio Study Is Limited paign, starting Jan. 3. The campaign calls for as many as four participations a week on the pro- The report said "it should be emphasized gram through N. W. Ayer & Son, New York. that this study is limited to the categories At any given moment... RADIO's brand H. R. Bissell III, president, said that Bissell's listed in the table. The precise brands covered audience totals in the MILLIONS. exclusive use of NBC -TV for its product during include those of Colgate -Palmolive Co., Lever 1955 stemmed from a conviction that "personal Bros. Co., Procter & Gamble Co., Monsanto DAY NIGHT demonstrations in selling have never been re- Chemical Co., Manhattan Soap Co., Armour placed." & Co., B. T. Babbitt Co., Fels & Co., Charles Antell Inc., Andrew Jergens Co., Mrs. Tuckers Co., Swift & Co., Best Foods Inc., Standard Direct Mail Up 5.62% Brands Inc., Block Drug Co. and several other ESTIMATED dollar volume of direct mail ad- national and regional companies." vertising by American business during No- J It also was pointed out that "spot radio vember 1954 amounted to $121,381,294, repre- totals for the third and fourth quarters of 1953 senting a gain of 5.62% over the figure of 13,000,000 (only) are identical 10,000,000 listeners in an listeners in an because original computa- November 1953, it was reported last week by average mid -day minute. overage mid -evening minute. tions for this medium were based on single the Direct Mail Advertising Assn. During the reports covering a 6 -month period, without first II months of 1954, according to DMAA, monthly or quarterly breakdowns. Although some $1,207,410,644 was spent on direct mail TYPICAL of the slides in the presentation is the fourth quarter would normally be about advertising said to be an increase of 6.04% this visual explanation of radio's potential 20% higher than the slow summer months of over the corresponding period of 1953. audience day and night. Page 30 January 3, 1955 BROADCASTING TELECASTING (morning- 78.8% of all radio homes; after- marth joined the agency in 1930 as art di- noon -81.1% of all radio homes, and night- Ludgin & Co. Realigns; rector and later became executive art director 76% of all radio homes). "At any given mo- and vice president. ment," the presentation continues, "radio's au- Bliss Elected President New directors are John H. Baxter, George dience totals in the millions." Some 10 million A. Rink and Ralph E. Whiting, bringing board listeners is the estimate for an average mid-day VINCENT R. BLISS was elected president and membership to nine. The agency now has seven minute, 13 million for an average mid -evening Earle Ludgin board chairman in a top -level vice presidents. minute. managerial realignment announced by Earle Ludgin Other vital statistics point up radio's increased & Co. in Chicago last week. listening in tv homes -5% in one year (based The promotions were attributed to the "recent on September 1952 through January 1953 as rapid growth" of the agency, whose overall compared to September 1953 through January billings are estimated to be approximately $10 1954); the quadrupling of radio -equipped auto- million, with an increasingly heavy share for mobiles since 1946; percentages added by out - radio and television. Share of broadcast bill- of -home listening according to Pulse figures; ings was understood to be nearing 50% of the rise of out-of-home audience since 1951; overall billings. radio's expansion as seen by the number of In other changes, John H. Willmarth was sets sold and also comparing this number to elected executive vice president and general tv receivers sold. creative director, and Jane Daly, radio -tv di- The presentation extols spot radio as the rector, was named a vice president -first from method enabling "the national advertiser to the distaff side in the agency's history. Its pinpoint his sales message to exactly the mar- board of directors also was enlarged. kets he wants to reach without expensive waste Mr. Ludgin,. who founded and headed the MR. LUDGIN MR. BLISS coverage." Two "typical" markets -New York agency, will continue to be active in the and Los Angeles -are examined outlining com- agency's activities, it was stressed. petitive advantages of spot radio "as a tool for Mr. Bliss joined Earle Ludgin & Co. as reaching, and selling, lots and lots of people." vice president in 1932 and has been executive vice president since 1946. Before joining Ludgin, he was associated with Albert Pick Co. Trendex Adds Five Cities and marketing interests. To Tv Popularity Report Miss Daly came up through the ranks from secretary in 1942 to assistant timebuyer, time - A "MAJOR expansion" of its service was buyer and finally radio-tv director. Mr. Will- claimed Thursday by Trendex Inc., which an- nounced an addition of five cities to its current 10-city network tv program popularity report. LATEST RATINGS The addition of Dallas -Ft. Worth; Denver; Kansas City, Mo.; Minneapolis -St. Paul, and ARB MR. WILLMARTH MISS DALY Nashville will be incorporated into Trendex' February report. Week of Dec. 1 through 7 (Tv) Baker, SAMS President, Trendex said the cities selected conform to Program Rating the pattern set by the firm in October 1951 I. Dragnet (NBC) 51.9 2. You Takes MRCA Vice Presidency When the original 10 cities were picked. Cri- Bet Your Life (NBC) 50.4 3. Jackie Gleason (CBS) 50.1 teria used is that the cities must be on the 4. I Love Lucy (CBS) 49.6 DR. KENNETH H. BAKER, president of. tv network and must be equipped 5. Toast of the Town (CBS) 49.2 interconnected 6. (NBC) 43.4 Standard Audit & Measurement Service, has to transmit live the programs of all four tv 7. Two for the Money (CBS) 41.2 been named vice president of Market Research 8. This Is Your Life (NBC) 40.2 networks. 9. Disneyland (ABC) 39.3 Corp. of America, in charge of media analysis In a statement, Trendex reminded that its 10. George Gabel (NBC) 39.2 and special media studies for MRCA clients. service, which reports comparative popularity Viewers Widely known in radio and tv, both through of the tv audience to network- tv programs in Program in Millions the SAMS national audience measurement 1. Toast of the Town (CBS) 43,860 areas where there is "optimum opportunity" to 2. Jackie Glesaon (CBS) 43,100 survey conducted under his direction a few view the programs of the four tv networks, is 3. (NBC) 40,250 years ago and as a former director of research rating 4. Dragnet (NBC) 39,300 distinct from the nationally projectible 5. I Love Lucy (CBS) 38,580 for NARTB, Dr. Baker in his new post will which Trendex said is a percentage figure that 6. Bob Hope (NBC) 36,280 report directly to MRCA President Samuel G. 7. Disneyland (ABC) 35,730 when applied against total U. S. tv homes pro- 8. Two for the Money (CBS) 31,680 Barton. vides program audiences in terms of number 9. George Gabel (NBC) 31,210 will 10. (NBC) 30,240 He be in charge of analyzing weekly of homes. The latter service is more a measure reports from the firm's panel of 5,800 families. of circulation, Trendex said, adding that both While this work deals primarily with maga- forms of audience measurement "are necessary NIELSEN zines, newspapers, and Sunday supplements, he and are used extensively." also will have charge of the analysis of special Two Weeks Ending Nov. 27, 1954 (Tv) studies in other media, including radio and Number of Tv Homes Reached television. Lewin, Williams & Saylor, Hom(00)e, Rank Program 0 Subscribers to the SAMS survey data, mean - while, Green -Brodie Agencies Merge 1. Jackie Gleason (CBS) 14,734 are continuing to be serviced by Statis- 2. Toast of the Town (CBS) 14,578 tical Tabulating Co., which SAMS operated as 3. I Love Lucy (CBS) 14,122 LEWIN, WILLIAMS & SAYLOR, advertising 4. Buick -Berle Show (NBC) 13,576 a subsidiary. in 1921, and Green- Brodie, 5. Dragnet (NBC) 12,212 agency established o. Disneyland (ABC) 12,015 founded in 1928, merged last week into a 7. Martha Raye (Hazel Bishop) (NBC) 11,906 Buys single to continue under the for - 8. Max Liebman Presents (NBC) 11,708 Ballantine Baseball organization 9. You Bet Your Life (NBC) 11,312 mer's name. 10. Jack Benny Show (CBS) 11,132 P. BALLANTINE & Sons, Newark, will spon- Alan Green and Julian P. Brodie, formerly Per Cent of Tv Homes Reached sor coverage of Phillies baseball games at home partners in Green- Brodie, became senior vice Program Station Basis and away over radio and television in 1955. presidents, stockholders, directors and mem- Homes The Ballantine agreement calls Rank Program for telecasting of bers of the agency's plans board. 96 the Phillies' opening game at home 1. Jackie Gleason (CBS) 53.0 and approxi- A. W. Lewin continues as president and 2. Toast of the Town (CBS) 52.1 mately 28 other Saturday, Sunday and holiday 3. I Love Lucy (CBS) 48.9 Sidney Matthrew Weiss as executive vice presi- 4. Buick -Berle Show (NBC) 47.6 home games. In addition Ballantine will share dent and treasurer of the combined agency. 5. Disneyland (ABC) 44.4 sponsorship in telecasting of away games. On 6. Dragnet (NBC) 43.0 At the same time it was announced that Walter 7. Martha Raye (Hazel Bishop) (NBC) 42.1 television, games will be carried alternately by T. Pollock, who has been a vice president of 8. Max Liebman Presents (NBC) 41.4 WPTZ (TV) and WFIL-TV, both in Phila- 9. Jack Benny Show (CBS) 39.7 Lewin, Williams & Saylor, will become a 10. Pabst Blue Ribbon Bouts (CBS) 39.5 delphia, and on radio by WIP Philadelphia. senior vice president of the consolidated firm. Copyright 1954 by A. C. Nielsen Co. J. Walter Thompson Co., New York, is agency. BROADCASTING TELECASTING January 3, 1955 Page 31 ADVERTISERS & AGENCIES

Movado Watch Agency Inc., N. Y., has ap- pointed Blaine-Thompson Co., same city. Colden Mfg. Co., Newark, N. J., has named Wexton Co., N. Y., for crib mattress. Radio - tv spots will be used.

A&A PEOPLE E. W. Leach, account executive, Henri, Hurst & McDonald, Chicago, elected vice president; D. Neville Mainguy, formerly head of own agency,' to Henri, Hurst & McDonald as vice president and assistant to president. Karl G. Manhardt and Seymour I. Goodman, account executives, Ellis Adv. Co., Buffalo, N. Y., elected vice presidents and plans board members. Donald H. McCollum, director of client rela- tions, Schwerin Research Corp., N. Y., elected vice president; Jay H. Rick, formerly on faculty, Lake Forest (Ill.) College, to testing div. of company. Robert D. Work Jr., associate copy director, Young & Rubicam, N. Y., appointed vice presi- dent. Arthur V. Mountrey, account executive, Comp- THE KATZ DRUG Co., Kansas City, has purchased on KCMO -TV there the General ton Adv., N. Y., elected vice president. Teleradio Major A feature films to be shown as the Katz Million Dollar Movies. The Alan D. Lehmann, BBDO, N. Y., elected vice 52 -week contract is by (I to r): Lee Marts, KCMO -TV agreed to sales; Clif Nothdurft, president in Buffalo, N. Y., office; Bob Chaney, account executive, Bruce B. Brewer & Co.; Marvin Katz, drug firm vice president; vice president, BBDO, N. Y., appointed man- E. K. (Joe) Hartenbower, KCMO -TV general manager, and J. Norman Gosney, Katz ager of Minneapolis office, succeeding J. C. assistant merchandise manager. Cornelius, resigned. James M. Cecil Jr., formerly merchandising director and account executive, Cecil & Presbrey Heinz Sponsors TPA Film R. T. French Co. (condiments), Rochester, Inc. (now defunct), N. Y., elected vice presi- N. Y., will sponsor Wednesday program of dent, John Shrager Inc., same city. H. J. HEINZ CO. (canned food), Pittsburgh, World of Mr. Sweeney (NBC -TV, Mon. -Fri., through Maxon Inc., New York, will sponsor a 4:30 -4:45 p.m. EST) for 26 weeks, starting Eugene G. Elston to W. D. Lyon Co., Cedar Television Programs of America property, Jan. 5. Agency: J. Walter Thompson Co., Rapids, Iowa, as radio -tv director; James R. Captain Gallant on NBC -TV, Sundays, 5:30-6 N. Y. Miller to creative dept. of agency; Lou G. p.m. starting in mid- February at a cost reported Robley to account service department. to be approximately $2 million. The series, Brown & Williamson Tobacco Corp. (Kool featuring Buster Crabbe and his son, was shot in cigarettes), Louisville, Ky., to sponsor news John R. Markey, formerly in charge of mer- Africa. Negotiations also are underway for show with Kenneth Banghart on NBC Radio chandising on West Coast, NBC, to Roy S. TPA to syndicate the feature in all markets (Wed., 8:30 -8:35 p.m. EST), effective Jan. 5. Durstine Inc., S. F. office, as merchandising except the 66 where Heinz will carry the series. Agency: Ted Bates & Co., N. Y. manager. Ted Segur, former assistant to president, H. M. Columbia Records, N. Y., to sponsor Life SPOT NEW BUSINESS Gross Co., Chicago, to Philip J. Meany Co., With Father on CBS -TV in Tues., 8 -8:30 p.m. L. A., as production manager. White King Soap Co., L. A., for new detergent period, effective tomorrow (Tues.) instead of "D," plans heavy spot announcement campaign planned sponsorship of Adventures of Kingfish, Fred Williams to Campbell -Mithun Inc., Chi- using 20- second and one -minute animated and whose start is being postponed until later date. cago, as account executive. live spots in all major western markets, starting Agency: Ted Bates & Co., N. Y. Feb. 1. Agency: Raymond Morgan Co., Holly- Hub Terry, formerly sales representative, WIS- wood. AGENCY APPOINTMENTS AM-FM-TV Columbia, S. C., to Tom Daisley Adv., same city, as account executive; Terrell Tide Water Associated Oil Co., S. F., starts WIBG Philadelphia appoints M. Evans Rich- Stone to agency as artist. Saturday night broadcasts of 28 Pacific Coast mond Agency, same city, replacing W. Wallace Conference basketball games on 40 California, Orr Inc., that city. Richard Hess, account executive and layout Washington, Oregon and Idaho ABC Radio artist, Advertisers Production Agency, L. A., to stations for two months from Jan. 8. Agency: Brown Food Processors Inc., Lansing, Mich., John Kemp Adv., Hollywood, in similar posi- Buchanan & Co., S. F. appoints Schwimmer & Scott, Chicago. Radio - tion. tv is planned. NETWORK NEW BUSINESS Wayne Palmer, account executive, Young & Corn King Co., Cedar Rapids, Iowa; Associated Rubicam, L. A., to Doyle Dane Bernbach, same American Chicle Co. (chewing gum), Long Is- Hospitals Service Inc., Sioux City, and Cowles city, in similar capacity. land City, N. Y., has canceled yearend radio - Broadcasting Co. (KRNT -AM -FM Des Moines, tv spot campaign to put budget into co -spon- KVTV (TV) Sioux City, WNAX Yankton, Michael Riese, formerly with E. T. Howard Co., sorship of Zoo Parade on NBC -TV Sundays. S. D.), appoint W. D. Lyon Co., Cedar Rapids. N. Y., appointed copy chief, Emil Mogul Co., Agency: Dancer -Fitzgerald-Sample, N. Y. same city. Hope & Anchor Breweries Ltd., N. Y., has ap- Union Oil Co. of Calif., L. A., starts Frank pointed Anderson & Cairns, same city. Raymond P. Cait, Young & Rubicam, N. Y., to Goss News on 28 Columbia Pacific Radio Net- Calkins & Holden, same city, effective today Roman Meal Co. work stations (Mon.-Fri., 7:30 -7:45 a.m. PST) (cereal), Tacoma, Wash., (Mon.), as copy director. for 52 weeks from Feb. 7. Agency: Young & names Roy S. Durstine Inc., N. Y., with ac- Rubicam Inc., L. A. count to be serviced by S. F., L. A. and N. Y. William Harris Sapiro, copy group head, Macy's, offices. Media plans undecided. New York, to creative dept., McCann -Erickson, Benefit Mutual Health & Accident Assn., same city, as senior writer. Omaha, Neb., to sponsor first quarter -hour of Frank Fehr Brewing Co., Louisville, Ky., has 90- minute Arthur Godfrey Time (CBS Radio, appointed Dolley Adv., N. Y., for its X -L and James F. Quinn, vice president, Ross Roy Inc., Mon.-Fri., 10 -11:30 a.m. EST), effective Jan. Liquid Gold Beers. Account has been han- Detroit, appointed Chicago office manager, suc- 13. Agency: Bozell & Jacobs, Omaha. dled by McCann -Erickson previous to Jan. 1. ceeding John G. Fogarty, resigned. Page 32 January 3, 1955 BROADCASTING TELECASTING Diuer Theatre ranks 12th among all shows in Detroit after only six weeks on the air

A 33 rating in six weeks! Here's a unique idea that has scored a resounding success! A magician MC plays host to a different group of Detroit children each day. They actually eat dinner on camera while they watch the `Little Rascals" comedy filins (left) starring Jackie Cooper, Dickie Moore, Alfalfa, Farina, Spanky MacFarland. Adults, who remember seeing these famous comedies as children, enjoy them as much as today's youngsters. Proof: Recent contest announcements on the show brought 7000 entries, 90% from women. The latest rating as high as 33! wxyztyWeekdays, 6:00 to 6:30 P.M. CHANNEL % DETROIT

Represented Nationally by Blair, TV, Inc. WAS I 1V G ON TV

"Best darn salesman I've ever seen!"

And Mt. Washington TV is "the a few, have been sold on the Moun- best darn salesman you 've ever tain. It reaches most of Maine, New seen!" No wonder the sponsors of Hampshire and Vermont at about Disneyland, Jackie Gleason, Climax half the cost of any other 3 TV sta- and Shower of Stars . .. to mention tions in the area combined. CBS -ABC WM % Channel 8




IN THE mountain regions of the southern Foster's intentions to make KWTO and two -block traffic tie-up in front of the shop United States there flourishes a commodity Springfield the "crossroads" for hill country with his broadcast offer of a free ashtray for which until radio came along was seldom hoedown rhythms, it was hurriedly buried the first 100 customers to visit the tire store. produced for export. This mountain -grown last summer when the RadiOzark principal In very short order the cubbyhole sideline product is "country" or hillbilly" music, signed on one Clyde Julian Foley, a sandy - grew into a fulltime occupation. which almost solely through the aural me- haired native Kentuckian known to his Mr. Foster's first commercial station, dium has been lifted from the "front porch" friends, his fans and the trade as "Red." KGBX, was moved from St. Joseph to or "hayloft" category of entertainment to a is to what Louis Springfield in 1932 where he was joined in multi- million -dollar industry which some- Armstrong is to . The 44-year -old vocal- the new enterprise by the late C. Arthur times out -rattles the din coming from a cer- ist- guitarist -m.c. headlined Nashville's fa- Johnson, St. Joseph banker, and Lester E. tain, much more publicized, alley. mous (WSM-NBC - Cox, Springfield industrialist. Mr. Johnson In Springfield, Mo., spang in the middle Albert Tobacco) for eight years and sales continued in the operation as vice president of the Ozarks, is a 10- year -old group of en- of his records have topped 24 million. and treasurer until his death in January terprises which has been straining mightily Mr. Foster and his associates in Ra- 1953. Mr. Cox today serves as board chair- to make that city the center of the country diOzark Enterprises, et al.. decided to build man of the Foster radio organization. music world. This inordinate ambition is around Mr. Foley a new, Saturday night The next year KWTO was established as not entirely out of tune with the possibilities stage-and -radio show, The Ozark Jubilee, to a sister operation. The new station was de- when it is considered that RadiOzark En- run 21/2 hours on KWTO. Mr. Foley's 25- signed, in the words of a KWTO publicity terprises has precipitated an estimated $2 minute open -end portion of the Jubilee made man, "to reach every deer lick, rabbit war- million business, boasts a slew of the biggest its first appearance on KWTO last July 17 ren and `hawg wailer' in the Ozarks." At names in the country music field and has and three weeks later was snapped up by almost the same time Mr. Foster came up behind the whole shootin' match a master- ABC Radio. with the formula that after a couple of mind who has been in rural radio since 1926. Ralph Donald Foster first became in- decades remains the KWTO trademark: He is Ralph D. Foster, president and gen- trigued with radio in 1926, when he per- professional country music entertainment eral manager of KWTO Springfield. Besides suaded his partner in a St. Joseph, Mo., tire (KWTO always has carried a staff of at KWTO and RadiOzark Enterprises, a tran- business that they should devote some 40 least two dozen artists), plenty of farm - scription- production -syndication firm, the square feet of their shop to a radio studio service features and all- around good neigh- Foster interests embrace the Earl Barton to provide an outlet for their hobby, vocaliz- borliness. music publishing firm and Top Talent Inc., a ing. Mr. Foster's foray into the production - booking organization, all operating exclu- The roseate opportunities in commercial and- syndication field began rather modestly sively in the country music field. radio dawned rather suddenly one day when in 1944, shortly after the FCC had ordered If there ever was any doubt about Mr. Mr. Foster provided the local police with a that KWTO and KGBX ownership be sep-


BROADCASTING I TELECASTING January 3, 1955 Page 35 hit the trade press, more than Radio and now presented via transcription a dozen other major -label re- on a number of Keystone outlets. cording artists followed the Today the number of U. S. and Canadian talented troubadour to the radio stations carrying RadiOzark programs new Ozarkian mecca. And runs more than a thousand. While Ra- RadiOzark Enterprises Inc. diOzark still maintains headquarters in the began to take on the aspects KWTO building in Springfield, Messrs. Si- of a snowball. man and Mahaffey regularly conduct pro- Since most performers in duction schedule in Hollywood. Major the country music business labels on which RadiOzark stars are re- maintain their "names" via corded include RCA Victor, Columbia, phonograph records and a Decca, Capitol and others. weekly radio show, and de- When Messrs. Foster and Foley put their pend largely on personal ap- heads together to plot the course of the 21- pearances for their liveli- hour Saturday night Ozark Jubilee it was de- MR. FOSTER MR. FOLEY hoods, the next Foster move cided to lease Springfield's 1,000 -seat, air - was to create a booking conditioned Jewell Theatre, which had been arated and the latter outlet was sold to other agency for the RadiOzark musicians. darkened for some time, as an arena for interests. The result was Top Talent Inc. The infant KWTO's tandem of talent. The Assembly of God Church, which firm, with C. R. (Lou) Black, former Located a half -block off U. S. Route 66 in makes its national healquarters in Spring- KWTO program director, as general man- Springfield's business district, the theatre field, was persuaded by Leslie L. Kennon, ager, provides talent for upward of 35 per- has had standing -room -only crowds every then the station's commercial manager, to sonal appearances a week for Springfield- Saturday. Requests for tickets, a glowing put a weekly half -hour program on KWTO. based country stars. During a typical week management avers, have been received from Sermons in Song met with such gratifying these will range from one-act bills at little every state in the Union since ABC Radio local success that Mr. Kennon sold the re- red schoolhouses in the hill country to big- began carrying the 25- minute Foley portion ligious group on letting KWTO transcribe time promotions as far away as Philadelphia, of Jubilee. Some of those attending, no the program and arrange for its broadcast Dallas, St. Petersburg and Toronto. doubt, have been spurred by a chamber-of- on nearly 200 other stations. Today Leslie With a growing stable of guitarists, fid- commerce -type piece, sung on the spot by Kennon is KWTO vice president. dlers and vocalists, Mr. Foster's next step the able Mr. Foley at the slightest provoca- Sermons in Song was so well received in was to provide an additional outlet tion, inviting one and all to join in "The its first year that it won the national for their Church- various abilities; whereupon, Earl Barton Springfield Run." ill Award for good taste and showmanlike Music Inc. was formed, about which Mr. During the remaining six nights of the presentation of a religious theme. And Foster comments: "Country musicians week the members of the Jubilee cast-cur- Ralph Foster began envisioning an organiza- are, by and large, their own composers. It was rently 55-are playing Top Talent bookings tion that could make network- calibre enter- only natural that we should give them an around the country, while the theatre is tainment available on discs to local stations. additional outlet for their talents with a local rented out to other parties, which to date By 1947, RadiOzark Enterprises Inc. was music publishing firm." have included such undertakings as conven- a going concern, with Mr. Foster as its head. music publishing entity, operated by tions, sales meetings, revivals and fashion Named vice president were E. E. Siman Jr., shows. who was instrumental in producing the re- the Siman -Mahaffey team and Don Richard- Mr. ligious program, and later, John B. Mahaf- son, RadiOzark promotion man, bagged a Although Foster relaxes occasionally fey. The Siman -Mahaffey team now actively song hit during its first few months with a at his "Lake of the Woods" farm, his talent directs the firm's energetic production sched- tune aptly titled "Trademark." Written by a for showmanship often is directed to other ule. KWTO staff member, the song ranked sec- activities. One such was a fund drive for a That Mr. Foster and associates embarked ond that year in sales for Columbia Records' new crippled children's hospital, which he upon a rewarding adventure is long since country-and- western department. led as potentate of the local Shrine. Result: patent. Although the first series, Saddle RadiOzark's sales efforts have netted such the campaign was over -subscribed by $100; Rockin' Rhythm, now has been outstripped national accounts as Staley's Sweetose waffle 000, making possible a hospital larger than by more recent acquisitions to the RadiOzark syrup and Sta -Flo liquid starch, United originally planned. roster, it still is a "very active" property, the States Tobacco Co., Imperial Tobacco of Have RadiOzark and its president reached firm's president says. Canada Ltd., Bromo- Quinine, Orange Crush, the end of their major potentialities? Ralph Among the best -sellers of RadiOzark's 25- International Milling Co., General Mills Foster and KWTO Vice President Leslie minute open-enders is The and Ford Tractor. Kennon have not been overlooking any bets Show, featuring Smiley Burnette, a cowboy Besides its open -end packages, RadiOzark in their efforts for an even greater rash of Ozark -style country music. And RadiOzark singer who first made a name furnishing produces a fair -sized list of tailor -made comic relief as the pal of - may make an early debut into syndicated hard -ridin' radio shows, notably The George Morgan -Robin tv- screen singer in Hollywood films and live -network telecasts of Ozark Hood Flour Show, nearly western movies.-Ater six years in the Foster aired on 100 out- Jubilee, portions of which already are carried fold, Mr. Burnette is still a top hand at lets for International Milling, and The Bill every Saturday on Springfield's KYTV RadiOzark, with his shows carried by hun- Ring Show, heard for two years on ABC (TV). dreds of stations. Another production foremost on the firm's sales list is the Tennessee Ernie Show. When Ernie was released in the spring of 1954 it met with such happy acceptance from sta- tion operators that Messrs. Siman and Ma- haffey, even before the 260 -show series was completed, began casting about for another "name" to furnish the desirable talent for a new open- ender. It was about this time that Mr. Foster had begun to think in terms of Springfield's new destiny as the "Crossroads of Country Music." And thus it was, when Red Foley stepped out of the wing, he found Mr. Foster waiting with a fountain pen. When word of Mr. Foley's new affiliation MR. COX MR. KENNON MR. SIMAN MR. MAHAFFEY MR. BLAFK Page 36 January 3, 1955 BROADCASTING TELECASTING MACHINE ACCOUNTING


By Robert Smith

RADIO STATION accounting is either mas- With our new system (which we would is going. It is also immediately apparent ter of, or a most capable assistant to, man- have installed regardless of tv considera- whether or not a feature personality is being agement-depending upon the reliability and tion), we are all set up to go into television, sold. If not, it maybe that the sales depart- timeliness of the information provided. Ob- smoothly handle all accounting problems, ment is not selling it; it may be a matter of viously, accounting information must be ac- and know what we are doing from the very poor relations between salespeople and that curate and, in radio more than in most lines first day of operation. personality; it may be that the featured of endeavor, time is definitely of the essence. I am going to describe for you the pro- person is becoming less effective, etc. At It seems to me that successful manage- cedures under our new machine system, but any rate, we find out. ment in radio may be materially influenced first let me go over some of the benefits we The combination of payroll and daily by having accounting facts readily accessible get out of it: accounts receivable figures provides the ma- to be applied in reaching decisions on most (1) All revenue accounts are now posted jor topic of discussion at daily meetings, station operating policies such as program- on a daily basis. We have instantaneous where department heads are answerable for ming, production, sales, engineering, financ- figures for cash receipts and business ren- any unusual circumstance reflected by our ing and the like. dered for the day, as well as these same figures. Many jobs can be done poorly or half- figures for the month to date. We can al- (5) We know, on a day -to -day basis, heartedly without ever causing serious finan- ways tell what our expectation of business what availabilities we have and where sales cial loss. An inaccurate or "estimating" for the entire month will be and what our efforts should be directed, knowledge vital method of accounting, however, is going to cash requirements are going to be. There to a truly efficient operation. catch up, sooner or later, with the station is no sense tying up working capital that you (6) The records produced by the machine way using it. Accounting is the eyes and ears of don't need. Control of financing is one of are presented in a that greatly reduces the radio or tv executive. If it gives him the major factors in profits. the number of times I have to go through inaccurate or inadequate information, he is the accounting records, yet the few times a (2) Since each individual account is al- "running blind." month that I do go through them provide ways up to date, I can look at an account While it is true that there are a great far more information than I ever had before. many apparently successful broadcasting It is impossible to estimate the amount of companies using poor accounting methods; IN the Dec. 20 issue of B.T, econ- time and effort this has saved. I have been how long is this situation going to last? omist Peter R. Levin stressed the spending a lot of time in Washington in an Let's face the fact that conditions up to a importance of basing management de- effort to win approval for television; what short time ago were, in many instances, not cisions on up -to -date figures of income we would have done during this period too competitive. Stations made money in and expense. Here, station owner - without our present system I don't know. spite of their deficiencies, not because of operator Robert Smith (president of (7) New procedures substantially reduce them. That picture is changing now. Appalachian Broadcasting Corp.) tells the need for outside professional accounting We used to do all accounting on a pen how machine accounting keeps his service. and ink basis, and we had a very complete station's (WCYB Bristol, Va.) records The Machine System system, too, with all the information we up -to-date every day instead of only needed. The only trouble was that much of once a month. Revenue Accounts -Step 1 this information took so long to prepare Original orders, made up from the con- that by the time I got hold of it, it was tract for scheduling purposes, are filed al- practically worthless. Further, many things at any time and see how much time and phabetically and are checked daily against that I would have liked to know were "bur- what kind of time is being bought as com- the station log. Any variation in time is ied" in such a manner that it was not prac- pared with the previous month or the last noted on a clip sheet, which is then attached tical for me to dig them out. quarter, etc. This ability to scan accounts to the order affected on the indicated day. We determined to find a really efficient and see how they are going is invaluable The machine operator posts daily from method of accounting, even if it meant em- to me. the order forms. Posting is done simulta- ploying more people and incurring consider- (3) The end-of-the -month rush and con- neously to the client's statement, to the in- able extra expense. (As it turned out, we fusion of adding accounts, balancing, pre- dividual revenue ledger, and to the revenue saved money.) Up-to -date, accurate informa- paring statements and so forth is entirely journal. If the order requires an affidavit, tion was needed for our radio operations, to eliminated, since this work is accomplished the posting procedure is identical, except begin with. Though we had what might be automatically by machine throughout the that instead of inserting the client's statement considered an excellent hand system of ac- month. and ledger in the machine, a three -part affi- counting, it was not good enough. (4) The payroll records are now such davit form, headed up by advertiser and We are planning to go into television that I can tell at a glance, even while signing participating sponsor, is inserted and posted. soon, so accounting is now doubly important the checks, how much talent is being sold Statements and ledgers, as well as affidavit to us. Television will mean a several hun- and how much commission is being earned forms, are kept filed alphabetically in a dred per cent increase in capitalization, reve- by all featured personnel. Our general time "posting tray." nues and expenses. Therefore, proper financ- schedule ties in, for the most part, with Needless to say, one client may do adver- ing, possible only through detailed, up -to- certain featured people on the payroll. By tising on his own and also have advertising the minute accounting information, will be looking at the payroll as it is now prepared, that is supported by a participating sponsor. even more necessary. we can tell how well a particular program This makes absolutely no difference what - BROADCASTING TELECASTING January 3, 1955 Page 37 individual revenue ledger card, and the cash PRICING REALISTICALLY AT KXYZ receipts journal are all prepared simultane- ously. Computation of balances, proof and A NEW TYPE of rate card, termed 71/2 hours of compared to footing of journal columns are of course "Realistic Pricing Method," has been the previous 4 hours. The amount of fully automatic. adopted by KXYZ Houston. It is based daily time in the medium -priced bracket Miscellaneous cash receipts (not affecting on the station's "demonstrated share of is almost halved. clients' accounts) are posted directly to the the Houston audience" and uses new Recalling that KXYZ's past record in appropriate revenue account and are at the time classifications. delivering circulation and such items as same time recorded in the cash receipts This departure from conventional rate - number of radio homes, sets -in -use, traf- journal. card techniques was adopted after a series fic flow and other general data had been of conferences with Avery- Knodel Inc., considered in arriving at RPM, Arthur Payroll which last autumn was appointed by H. McCoy, radio sales manager of Avery- Five payroll records are created simul- KXYZ as its national representative. Knodel's New York office, said the card taneously on the machine: the earnings rec-

All time classifications TOM WD MONT TO NOOK is "realistic in every sense ord, employe's pay statement, check, pay- of KXYZ were reappraised w Cant Cwrom Gaol and enables every time roll journal and check register (which is in line with audience data, segment to stand on its really the right side of the payroll journal). along with listening habits own feet." The "31" automatically computes gross and a n d competitive station Fred Nahas, KXYZ ex- net pay and automatically figures and prints costs. The new evaluation ecutive vice president and to-date totals for earnings, F. I. C. and is a departure from the general manager, said withholding tax, on the earnings record. All normal formula based on RPM "marks the point journal columns, including those for the total number of radio where the ostrich takes various deductions, add vertically as the homes with sets turned on his head out of the ground payroll is being written. in the market. and adjusts his thinking From my own viewpoint, it is the records When analysis showed to a completely realistic produced that are most important. The "an almost steady percent- level." He said the station check stub (employe's pay statement) shows age of homes listening to M[ ® MI, K %I"C Toy is spending large sums for the whole picture at a glance, both as to MO.. ßISNTUn their radios throughout the ® n e w programming a n d earnings and deductions. The earnings rec- ®LS- Ip aT4n day until the late evening fresh program ideas. A ords are such that I can see instantly how period," RPM permitted a higher rate 7 -8 p.m. adventure strip has been started much an employee has earned for the year during a number of hours during the and promotion is backing up this pro- to date and how he has earned it. day, with downward adjustment in others. gram planning. W -2's and 941a reports are another ma- A higher value is assigned 8 a.m.-noon RPM will continue on a flexible basis chine job. The "Class 31" machine auto- time under RPM as well as 5 -6 p.m. On as to individual time classifications as well matically computes earnings subject to F. I. the other hand, a lower value is given as to costs in the three time groupings, ac- C. and automatically figures the amount sub- afternoon time and evening time after cording to KXYZ. If a given period ap- ject to report according to both state and 7 p.m. pears to be worth more, the rate will be federal requirements. Page totals are auto- The chart shows that KXYZ now has adjusted accordingly-and vice versa. matically accumulated by the machine and control totals for balancing purposes are also provided. The job takes 30 minutes! ever in posting procedure. All independent Revenue Accounts-Step 2 Other Accounting advertising is posted to the client's statement You will recall that the affidavit form is and ledger; all time partly paid for by a par- Accounts payable and general ledger are in three parts. At the end of the month, ticipating sponsor is posted to an affidavit other jobs that we plan to put on the ma- the affidavits are pulled from form. the alphabetical chine. (This particular machine will handle file. The first two copies are removed; one almost any kind of bookkeeping work, since The machine (a National "Class 31 ") goes to the participating sponsor, and the its functions are controlled by "form bars" automatically computes and prints the bal- duplicate is for the advertiser. at the front. One form bar can be removed ance to date on statement and ledger -or The third copy is used to transfer charges. and another inserted in its place in a matter on the affidavit time a posting takes -each This copy is inserted in the machine and the of seconds. This changes the entire opera- place. At time, revenue is the same analyzed total charge is credited, reducing the balance tion of the machine.) in the columns at the right side of the jour- on the affidavit to zero. The advertiser's nal. Most of our revenue falls into accounts statement and ledger are then inserted in the Ease of Training 201, 202, 203 and 204; miscellaneous reve- machine and the total amount credited on There is no problem in teaching someone nue is entered in the "Other Revenue" col- the affidavit is charged in total to the adver- to operate the "31" machine. Figures are umn and identified by an account number. tiser's account. We use the cash receipts entered on a keyboard just like the one on The zeros in the extreme right-hand column journal for this operation. an adding machine; description is typed in provide a line -by -line proof of posting accu- After all affidavits have been transferred, on a standard keyboard electric typewriter, racy. If the operator makes an error, the which is a part of the machine. "31" will print the amount of that error, the machine should contain debit and credit totals agree. We had some difficulty in convincing our instead of zeros, and it is then immediately that Although the accounts found and corrected. receivable control account is of course not accountants of the merits of machine ac- changed by this operation, we enter the debit counting -and then we had trouble finding As postings occur, the journal columns and credit "washout" totals as a matter of the right machine. But we did it. And we are accumulated automatically by the ma- good practice. have found that machine accounting is far chine; these totals are posted to the various This method of handling affidavits as faster and more accurate than pen and ink control accounts receivable, (accounts local charges occur throughout the month, and methods, provides much more useful in- programs, sale of talent, etc.). then transferring only the total charge, works formation in readable form, and that it also Notice how simple this is from an op- out perfectly for us and eliminates many takes all the "headaches" away -for in- erational viewpoint. The machine oper- previous hand system headaches. The rec- stance, the month -end rush of looking for ator simply enters the figures to statement ords for both client and participating sponsor trial balance errors, preparing statements, and ledger or affidavit from the original are complete in every detail, and the major writing out affidavits and so on. All of that is already done. order. When she is finished, she clears the month -end job of preparing affidavits no longer exists. I am in a position now to keep my fingers machine and posts the totals to the control on the pulse of the business at every mo- accounts. All of the "labor" is done auto- Revenue Accounts-Cash Receipts ment. Further, we will assume the work of matically by the Class 31 machine -and all Posting of cash receipts is very similar to television accounting without so much as a records are completed simultaneously. posting charges. The client's statement, the ripple of difficulty. Page 38 January 3, 1955 BROADCASTING TELECASTING ON THE AIR FROM 7A.M. TO 1A.M.




gc/Offi. Ott

1,560,000 POPULATION 100,000 WATTS - OVER 650,000 RECEIVERS Represented Nationally by THE KATZ AGENCY, INC


providing nearly a half -million dollars for JFC ZIV TV PURCHASES as a means of luring new industry and to pro- Court Rules Stock Sale mote Jamaica's attraction to U. S. and other NATIONAL STUDIOS tourists. To Gross -Krasne Valid Storyline of the untitled series will The $1.4 million purchase center on UNANIMOUS decision handed down by the an American family living in Jamaica, Mr. California State District Court of Appeals has gives Ziv what is reportedly Jones said, revealing that Mona Kent, creator established Gross -Krasne Inc. as owners of the and writer of Portia Faces Life and Woman most elaborate tv studios stock in California Studios, Hollywood, for- With a Past, both daytime serials, now is in for syndicated tv film. merly held by the late Harry Sherman. The Kingston studying local color and background. PURCHASE by Ziv Television Programs Inc. tv film production company two years ago purchased the studios for $135,000 from the of the American National Studios (formerly 'Holmes' Sold in Eagle-Lion Pathe) in Los Angeles for $1.4 Six Cities Sherman estate, which was under the adminis- tration million was announced last week by John L. SALE of Sherlock Holmes in six major markets of executor Jacob Karp. Theodora and Sinn, president of Ziv Tv. has been announced by Sheldon Reynolds Alwynne Sherman, daughters of the late pro- The studios, said to be one of the major Productions, New York. Tv sponsors and cities ducer, then protested the sale, alleging they were producting units on the West Coast, will be re- in which the show will be carried are: Wrigley treated inequitably by the court when named the Ziv Television Studios. Mr. Sinn Stores, Detroit; White Dove Mattress Co., they sought to bid on their father's stock [BT, said the studios will provide Ziv with "the most Cleveland; First National Bank, Minneapolis; April 6, 1953]. elaborate television studios ever used by a Illinois Bell Telephone Co., Chicago; Mercan- The current decision, announced by Judge syndicated television film producer." They tile Bank of St. Louis, St. Louis, and Chase Minor Moore last Tuesday, and concurred in cover more than six acres and include com- National Bank, New York. by Judges Marshall McComb and Turney Forx, established -Krasne had pletely equipped sound stages. . that Gross obtained title Mr. Sinn said the new facilities were pur- Guild Films Volume Up; to the stock in the studios in full accord with chased from a syndicate consisting of Fred procedures set forth by Probate Judge New- Levy, Bob Hope, Ed Pauley, Dan Reeves, Ed Kaufman Sees 1955 Growth comb Condee in Los Angeles Superior Court, Matz, Bernard J. Prockter, Edward Conne, CONTINUED growth of Guild Films Co., April 1, 1953, and that Mr. Karp had fulfilled F. R. Long and Bertram Gamble. New York, during 1955 has been predicted by his obligations in the matter. The new acquisition, according to Mr. Sinn, Reub Kaufman, president and founder, who In answer to the daughters' contention that offers "more than twice as much space than was noted that the company's gross volume this year other bids for the property were not considered, used by Ziv at the California Studios." rose to nearly $5 million from $1,739,145 in the lower court pointed out that the deal offered Mr. Prockter, who is president of Prockter 1953. by Gross -Krasne included assumption of all Television Enterprises, stated that his "primary During 1954, Mr. Kaufman continued, Guild California Studios' debts as well as purchase reason" for disposing of his stock in the Ameri- Films personnel increased to 356 as against 77 of Mr. Sherman's shares and that no other bids can National Studios was to devote his com- in 1953, and the number of its offices reached on this basis had been offered. It also pointed plete time and attention to his television prop - 10, double the year before. In line with this out that terties and other contemplated projects in the growth, Mr. Kaufman said, Guild Films' produc- time was an important factor as cred- television and motion picture fields. tion budget for 1955 has been set at approxi- itors had threatened bankruptcy proceedings. At present, Mr. Prockter is producing mately $12 million. Dean F. Johnson, of O'Melveney & Myers, Treasury Men in Action for Chevrolet, the Two major policy developments marked represented Gross -Krasne, and Morris Lavine Reader's Digest series for Packard and The growth of Guild Films during 1954, Mr. Kauf- represented Mr. Sherman's daughters. Man Behind the Badge for syndication. These man observed. In October, the company became properties are being filmed at the American Na- publicly -owned property when it offered 250,- FILM PEOPLE tional Studios. Mr. Prockter also is the pro- 000 shares of its common stock issue of 700,- ducer of The Big' Story, which is carried live 000 shares, and a month later, Guild, Films Leonard J. Rosenberg, formerly with Baltimore on NBC-TV. signed an agreement with Vitapix Corp. under Sunpapers, appointed vice Mr. Prockter added that he was expanding which GF made available its programs to Vita - president and his production operations in the tv field and pix stations and the latter organization arranged sales manager, Vic- would announce his new properties shortly. He time clearances for shows. tory Television En- said that hi all likelihood terprises Inc. (pro- filming will be done duction- distribu- at the American National Studios. Goldwyn Studios to Be Sold The purchase of the tion), same city. studios by Ziv Tele- ATTORNEYS for vision was said to be the Mary Pickford and Samuel result of expansion Goldwyn were program plans by the company told by Long Beach Superior Richard Simon, for- for 1955, dur- Court Judge Paul ing which it will double its Nourse to prepare an order merly staff director, production rate. empowering referees The company previously had announced plans to sell Goldwyn Studios, WOR -TV New York, value of which is now estimated at $4 million. named for a total production budget of $9.5 million in producer -di- The order is expected 1955, which will cover shows now in pro- to be signed by Judge rector, Allied Tele- Nourse early this week, after which three vision duction and those being planned [BST, Dec. 27, ref- Productions, 1954]. erees will submit the highest bid to the court. same city. MR. ROSENBERG The court differences between the producer Film and former star started in 1949 when Goldwyn Annie Battaglia, children's book illustrator, and Jamaican Center sued Miss Pickford for partition of the prop- Leo Salkin, freelance artist, cartoonist and Established in West Indies erty in order to sell it and divide the profits; writer, to United Productions of America, Miss Pickford wanted NEGOTIATIONS for the establishment the property divided, Burbank, Calif., to do story presentations and of but not sold. The court Jamaican Film Center Ltd., Kingston, Jamaica, battle resumed last as director and story consultant respectively. October and Judge Nourse ruled B. W. I., have been completed by Martin that it was impossible to physically divide the studio Jones, Henry Olmsted, Gordon Knox and the FILM SALES Industrial Development Corp. Messrs. Jones INS -Telenews, N. Y., has announced sale of Olmsted and Knox, American Empire Production Debuts businessmen, will Football Upsets of the Past 20 Years to WFIL- serve as director -script editor, sound head and STUDIOS of Empire Production Corp., New TV Philadelphia for Schaefer Beer, Brooklyn; executive producer, respectively. They are also York, were opened formally in mid -December on the board of directors of the new company. at an open house at the studio located at 480 KOMO-TV Seattle for Standard Furniture Co., Three Jamaicans will be elected to the board Lexington Ave. Empire, a subsidiary of Em- same city, and KGNC-TV Amarillo, Tex. INS by the IDC. pire Broadcasting Corp, New York, recording Television Dept., N. Y., has announced sale of The firm, capitalized at $1 million, will and transcription firm, will produce industrial daily film service to KCKT (TV) Great Bend, produce telefilm and feature film. Production of and feature films in addition to films for tele- Kan., and weekly film review to KTVA (TV) 52 half -hour dramatic programs to begin within vision. Anchorage, . the next three months has been scheduled. Arthur Lubo, vice president of Empire Financing arrangements for a new tv film Broadcasting, is president. Helen Kelleher, Winik Films Corps., N. Y., has announced sale daytime series using a Jamaica setting have president -treasurer of Empire Broadcasting, of Madison Square Garden filmed series in eight been completed, according to Mr. Jones. The serves Empire Production as vice president - additional markets, raising number of stations Industrial Development Corp. of Jamaica is treasurer. scheduled to carry series to 48. Page 40 January 3, 1955 BROADCASTING TELECASTING There is a llIFFERENCE between Radio and. Radio

Radio's immense strength . . . the opportunity to of its operation earns the confidence of its community. talk with masses of people frequently and economically The radio stations we represent are great stations in . . . is employed fully only by advertisers who dis- important markets - stations whose character has tinguish between run -of -the -mill radio stations and earned them significant leadership. Their time is not great radio stations. cheap, but the solid values they deliver bring you the

There can be a tremendous difference between two full economy of radio. stations in the same market. A station's programming, management, public service and facilities make it One of our experienced staff is always ready to discuss mediocre or good or great. A great station amasses with you the application of great radio to your huge and responsive audiences, because the character problem.

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WBAL Baltimore (NBC) KFI Los Angeles (NBC) The Hearst Corp. Earle C. Anthony Inc. WBEN Buffalo (CBS) WHAS Louisville (CBS) - Buffalo Evening News Louisville Courier -Journal & Times WGAR Cleveland (CBS) WTMJ (NBC) Peoples Broadcasting Corp. Milwaukee Journal "4vJR Detroit (CBS) WGY Schenectady (NBC) The Goodwill Station, Inc. General Electric Company WTIC Hartford (NBC) WSYR Syracuse (NBC) Travelers Broadcasting Service Corp. Herald -Journal & Post -Standard WDAF Kansas City (NBC) Measure of a Great WTAG Worcester (CBS) Kansas City Star Radio Station- Worcester Telegram- Gazette

BROADCASTING TELECASTING January 3, 1955 Page 41 TRADE ASSNS. McKENNA, BROWN Billion -Dollar Mark PROMOTED BY RAB Seen for Tv by Treyz PROMOTION of Carroll McKenna and Walter TELEVISION in 1955 will attain a billion dollar Brown with the Radio Advertising Bureau (for- revenue status, including charges for time, pro- merly Broadcast Advertising Bureau) was an- duction and talent, Oliver Treyz, president of nounced last Monday by RAB President Kevin Television Bureau of Advertising (TvB), pre- Sweeney. dicted last week. Mr. McKenna, who joined RAB's national Mr. Treyz contended he was not indulging promotion department in September, has been in "blue -sky projecting or wishful thinking." named assistant national promotion director, He listed as "signposts" such factors as adver- continuing to report to Norman Nelson, di- tiser investments in television in 1954 amount- rector of national promotion. ing to $900 million; increase in network and na- Mr. McKenna was director of sales promo- tional spot billings of more than 40% as com- tion and research at ABC Hollywood before pared with 1953, and slight declines in 1954 of joining RAB. magazine and newspaper advertising billings Mr. Brown, a member of the local promotion from those of 1953. Mr. Treyz continued: department since 1952, an account becomes "What does this mean? Although television executive in the sales department. He formerly is behind direct mail, and the newspapers out - was with DuMont Television Network as pro- bill tv by more than two to one, the gap is motion manager and with ABC's promotion de- closing. In fact, only television is gaining. partment. Four account executives at RAB . . As production and consumption increase, now devote full time to development of specific due to tv's in- person national spot and network business, Mr. selling so will advertisers' Sweeney said. MODEL Penny Duncan sets things straight appropriations. That's why tv will make great for the new year as she replaces the first strides in '55." New RAB Presentation B in BAB (Broadcast Advertising Bureau) Mr. Treyz observed that tv viewing continues a with R for Radio Advertising Bureau, the at high level, with more time spent on tele- Shows Spot Radio Advantages vision than new name, effective Jan. 1, adopted by on any other medium. To support PREVIEW a this thesis, he cited a special American Research of new Radio Advertising Bureau the radio industry's sales and promotion slide presentation summarizing the advantages Bureau analysis which showed that in Novem- organization which claims it represents of spot radio over newspapers was shown last ber 1954, in Los Angeles, television viewing more than 850 individual week to 95 executives of the 13 station repre- stations. per week per family amounted to 27.5 hours, as sentative firms belonging to RAB. compared with 25.3 hours in November 1953; The presentation, made by Kevin B. Sweeney, in Chicago, in November 1954, tv viewing per RAB president, emphasizes the advantages of 4A Qualification Exams week per family was 30.5 hours, as against spot radio to buyers who are purchasing mar- 27.9 in November 1953, and in New York was kets selectively because of weather, distribu- Set for Feb. in Midwest 27.5 per week, as compared with 27.8 hours tion, or market potential. The three -color pres- EXAMINATIONS to ascertain the qualifica- per week in November 1953. entation lists 10 major advantages of spot over tions of applicants for careers in advertising printed media. and related fields will be held early this year Basketball Assn. Chief The meeting was attended by the sales staff in Chicago and other Midwest locations under Says of these RAB member station representative the auspices of the American Assn. of Adver- Tv Helps Attendance firms: Avery- Knodel Inc., John Blair & Co., tising Agencies, it was announced last week. TELEVISION was credited last week by Henry I. Christal Co., CBS Radio Spot Sales, Deadline Maurice Podoloff, president of the National Free & Peters Inc., Headley -Reed Co., George on applications is Jan. 25, with Basketball Assn., with playing a substantial P. Hollingbery Co., The Katz exam dates to be set early in February. Ex- Agency Inc., role in stimulating attendance at professional Robert Meeker Assoc. Inc., NBC Spot Sales, aminations are open to nearly everyone includ- ing college seniors and those college and post - basketball games and in creating interest for Edward Petry & Co., Grant Webb & Co. and college adults who expanding the league to cities that do not hold Weed & Co. have not worked for an advertising agency. Last year 69 persons took professional franchises. Tv Football Fan Group the tests in the Midwest. Mr. Podoloff made these observations in a For information and application blanks write talk before Boston basketball writers last Mon- Sets Meeting in New York to 4A Examination Committee, P. O. Box 94, day. He said that prospects are "bright" for FIRST meeting of the American Television Chicago 90, Ill. Exam fee is $20. Among expanding the league to other cities within the College Football Fans will be held at the Hotel schools selected to give tests are Northwestern next few years, reporting that syndicates in four New Yorker tomorrow (Tuesday) to formulate U. (Chicago Div.), U. of Wisconsin, U. of cities have broached him on the possibility of recommendations that will "enable college foot- Illinois, Marquette U., U. of Notre Dame, State setting up teams in their areas. He stressed that ball to flourish and live with television." U. of Iowa and U. of Indiana. these cities were ones which carried the NBC - The meeting has been called by Jack Trinsey, TV telecasts of NBA games on Saturday after- Pennsylvania contractor and the guiding spirit NAACP Conference to Probe noons, and said that local promoters felt that of the organization, and will be attended by tv had created sufficient interest that would eight representatives from areas corresponding Alleged Race Discrimination justify basketball franchises in those sectors. to the eight National Collegiate Athletic Assn. A CONFERENCE on alleged discrimination The "tremendous interest" generated by the regional districts. Among the suggestions that against non -Caucasians in the radio and tele- NBC -TV telecasts, as well as by local telecasts will be offered at the meeting, Mr. Trinsey told vision industry will be held in New York Jan. in various NBA cities, according to Mr. Podo- BT, will be a plan for voluntary contributions 15 under the auspices of the Labor and Industry loff, is evidenced by "the growing number of by fans of $1 to the NCAA for each football Committee of the New York branch of the new fans who attend games." He said that game they view on television; a campaign to National Assn. for the Advancement of Colored although NBA has not conducted a survey, persuade fans to attend college football games, People. local promoters are convinced that persons who and the publication of a magazine during Au- Among those who have been invited to par- never before had attended basketball games are gust of each year on the NCAA tv plan for ticipate in the conference are officials in radio, becoming regular fans. that year and on regional activities. television, advertising and sponsoring agencies, Other factors cited by Mr. Podoloff as con- As Mr. Trinsey envisions it, the American together with representatives of community or- tributing to the "bright future" of professional Television College Football Fans will be char- ganizations, unions and church groups. basketball were "the ease" with which basket- tered as a non -profit organization. He plans to ball can be telecast and followed by the fan; function as its national director, taking a leave the lack of need for farm system because col- of absence from 241 Accept Standard Break his job for one or two years. leges provide the talent; and the lack of need Mr. Trinsey said he expects to present the THE NUMBER of tv stations accepting Sta- for a widespread and costly publicity and pro- suggestions framed at the meeting tomorrow tion Representatives Assn.'s standard, full- screen motion campaign because players coming into to the NCAA convention which opens at the eight -second station break has reached a total the professional circuit already have been high- Hotel New Yorker on Wednesday. of 241, SRA has announced. ly touted. Page 42 January 3, 1955 BROADCASTING TELECASTING MANAGEMENT

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serve their community . participate actively in its civic life ... work hard in its social welfare causes ... share the leader- ship of its churches and schools and dubs. FIRST CHOICE From long experience, WSYR's management serves the needs and tastes and public interests of a great service area which in a embraces a population of a million and half, with an annual FIRST RATE buying power of two billions of dollars. MARKET That's why Central New Yorkers rely on WSYR more than on any other station.

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named to coordinate the investigation. The group is scheduled to make a report to TWO PROBES FACE INDUSTRY the full committee on its findings at the begin- ning of the 84th Congress, at which time, ac- AS 84TH CONGRESS CONVENES cording to Sen. Bricker, the committee will hold hearings on the findings and act on, among Sen. Bricker's investigation of networks and uhf -vhf, still gathering other things, Sen. Bricker's proposal for FCC steam, fall to Sen. Magnuson when he heads regulation of the networks. Since control of will Senate Commerce Congress changes over to the Democrats, it is unit in new Congress. Sen. Kilgore's 'monopoly' quiz also is slated. expected that there may be reports by both Mr. Plotkin and Mr. Jones, especially if rec- WHILE a new Congress this week in Washing- tribution to a surging economy, their determi- ommendations are made. Mr. Plotkin pre- ton prepares to jump off into its two years of nation to operate with a minimum of govern- sumably would take over as majority counsel shaping U. S. history, the nation's broadcasters mental regulation, their stout defense of the and Mr. Jones would become minority counsel, are looking on with the almost certain knowl- right to equal access with other media to news although neither has made a statement to this edge that this period is likely to be one of the events and their resoluteness in retaining for effect. most important ever faced by the radio-tv themselves the responsibility for programming The Bricker probe began with two question- media. in the public interest. naires by the investigation group -the first to First and foremost among industry head- Sen. Bricker's probe of the networks was FCC [BT, Oct. 11, 1954] and the second to aches is a pair of Senatorial investigations -one announced last summer [BT, July 19, 1954], the four tv networks [BT, Oct. 25, 1954]. initiated last summer by Senate Commerce after the Ohio Republican had introduced a After the Democratic victories Nov. 2, it was Committee Chairman John W. Bricker (R- bill earlier calling for regulation of networks felt Sen. Bricker and Mr. Jones had become Ohio) to probe tv networks and uhf-vhf prob- by the FCC [BT, May 17, 1954]. The Bricker discouraged at the approaching control of Con- lems, and the other announced after the elec- announcement, which said the investigation gress by Democrats and had lost interest in tions by Sen. Harley M. Kilgore (D -W. Va.), also would encompass the "uhf -vhf situation," the probe. upcoming chairman of the Senate Judiciary was made after early- summer hearings on uhf - A few days ago, however, Mr. Jones evinced Committee, to hunt for "monopolistic prac- vhf troubles by the Senate Commerce Com- a sudden interest in the investigation again tices" in the communications field. munications Subcommittee headed by Sen. [BT, Dec. 27, 1954]. The FCC, which had As the 84th Congress gets ready to convene Charles E. Potter (R- Mich.). seen difficulties ahead in securing coverage this Wednesday, two significant events on the Sen. Warren G. Magnuson (D- Wash.) is maps on individual tv stations as requested by House side held the attention of broadcasters. slated to succeed Sen. Bricker as chairman of the investigation staff, asked for a meeting, These were (1) NARTB's answer last week to the Senate Commerce Committee, and it had which was held Dec. 20 with Mr. Jones, Mr. a House Commerce Committee mandate that been felt that Democratic leaders would not be Plotkin and the FCC, at which time Mr. Jones the industry report on the amount of beer and as zealous for such an investigation as Sen. demanded the financial and statistical data. The wine advertising on radio and tv: NARTB's Bricker. Observers feel that under Sen. Mag- FCC protested that it had no funds to secure painstaking report indicated the amount was nuson the investigation will be continued, but and process the station coverage maps .re- very little compared to the total (see story, will be moderated or its direction changed. quested by the investigation staff. (FCC has page 28); and (2) an announcement by incom- Attorney Robert F. Jones, former Ohio Con- asked stations in a Dec. 15 letter for the station ing House Speaker Sam Rayburn (D -Tex.) that gressman and FCC Commissioner, has been coverage data by Jan. 17.) television will be barred from House commit- heading the investigation under appointment A supplemental questionnaire to the FCC tee sessions, about which immediately began as majority counsel by Sen. Bricker. Mr. Jones requested individual financial and statistical gathering a storm of protest from the industry was on the FCC at the time the FCC's Sixth data on each station, to which the FCC replied (see story, page 46). Report & Order was published April 14, 1952, that such information was given in confidence The U. S. Brewers Foundation also made allocating a nationwide tv system and ending by stations and that to reveal the information its report on beer advertising (see story, page the tv freeze. He dissented from 1952 the de- would be violating FCC's promise to keep the 50). cision. matter confidential except in compiling "aver- - Although broadcasters were looking with Named at the request of Democrats as mi- some foreboding at the two Senate investiga- nority counsel for the probe was attorney ages," as to size, type, income group, geo- tions and other problems in Congress, their Harry M. Plotkin, former FCC assistant gen- graphical location, etc. looks were not unmixed with pride about these eral counsel. Nicholas Zapple, the committee's With the renewed activity went a third com- points: The electronic media's continuing con- professional communications counsel, was mittee questionnaire to AT &T asking informa-


WITH OPENING of the 84th Congress ters affecting FCC. The probe group is to coordinate the investigation. Another Wednesday, two major investigations af- operating with a staff of three: attorney investigation, a probe of "monopolistic fecting the broadcasting industry are on Robert F. Jones, former Ohio Republican practices" in the radio -tv field, is proposed the calendar. The probe of networks and Congressman and ex -FCC Commissioner; by Sen. Harley M. Kilgore (D -W. Va.), up- uhf -vhf problems started last summer by attorney Harry M. Plotkin, former FCC coming chairman of the Senate Judiciary Sen. John W. Bricker (R -Ohio) will fall assistant general counsel, chosen by the to Sen. Warren G. Magnuson (D- Wash.), Democrats as minority counsel under the Committee. He has asked broadcaster who succeeds Sen. Bricker as chairman of Bricker stewardship (he may become ma- Howard L. Chernoff to be his consultant. the Senate Interstate and Foreign Com- jority counsel under Sen. Magnuson); and Mr. Chernoff, West Coast radio -tv con- merce Committee. This committee con- Nicholas Zapple, the Senate committee's sultant, is part owner of WTAP -TV siders communication legislation and mat-at- communications counsel, who was named Parkersburg, W. Va.

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tion on tariffs and line charges. AT &T an- Juvenile Delinquency subcommittee, which held swered in a few days. several hearings during the past Congress under The committee investigation staff was expect- Frieda Helps Santa the chairmanship of Sen. Robert C. Hendrickson ing the final network answer last week. who retires from the Senate. This WHEN FCC (R -N. J.), Mr. Jones' sudden activity was interpreted by Comr. Frieda B. Hennock group, although it held hearings on several sub- visited the some observers as an attempt to vindicate his Marjorie Reed Mayo Day jects which have been described as factors in Nursery in Denver, she decided dissent against the 1952 FCC tv allocations or- the juvenile delinquency, will make a separate re- children there needed some of in- der. Mr. Jones at that time said the plan would form port on television programs. door entertainment. enlisted the give large- market vhf stations an advantage She help Mentioned for chairmanship of this group, of Hugh B. Terry, president of KLZ-AM- over stations in smaller markets. if it continues beyond its present Jan. 31 ex- TV Denver, to "play Santa Claus" No new questionnaires were known to have for piration date, are Sens. Kefauver and Thomas her, and he presented the youngsters with been mailed at last weekend, although the com- C. Hennings (D -Mo.). The industry presented a Christmas tv set. The Mayo Nursery, mittee plans others after it has "analyzed" an- its case before this group last fall [BT, Oct. 25, located in Denver's "melting pot" sec- swers from preceding queries to determine what 1954], and NARTB's Tv Code Review Board tion, is an institution for children whose other information is wanted for the probe. later made a report film programming ex- parents have to work and cannot main- on tv Sen. Magnuson was expected to arrive in hibited at the hearing, which received the com- tain a normal daytime home life. Washington today (Monday) for the Senate mendations of Sen. Hendrickson. Democratic caucus tomorrow, when both parties On the House side, the upcoming House Com- are expected to hold caucuses in the House and merce Committee chairman, Rep. J. Percy Priest ironed Senate. out among the two committee chairmen (D- Tenn.), succeeds Rep. Charles A. Wolver- Sen. Kilgore's proposed investigation of what and Senate Democratic leaders. ton (R -N. J.) in that post. Rep. Priest has he has described as monopoly in ownership of At least one post on the FCC and perhaps stated that he doubts the constitutionality of the radio and tv stations, control of owned stations two are likely to come up for consideration by "Bryson Bill approach to the question, of bev- by networks and control of programs by firms the Senate Commerce Committee and on the erage alcohol advertising," and congratulated which manufacture receivers and parts through Senate floor. the radio -tv industry for eliminating or modi- FCC Chairman ownership of networks, was announced last George C. McConnaughey, fying "objectionable" advertising [BT, Nov. 8, who was given a month [BT, Dec. 20, 1954], although the in- recess FCC appointment as 1954]. chairman last Oct. 4, vestigation had been expected from the time the but whose nomination Rep. Priest said also that Congress "should be failed when sent to the Democrats won in the Nov. 2 elections-. floor during the special cautious concerning network regulation so long Senate session on the McCarthy Broadcaster Howard L. Chernoff, West Coast censure mo- as there is individual station regulation." He tion, is likely to radio -tv consultant and an old friend of Sen. be renominated by theme said he intends to form standing subcommittees, President. Kilgore, conferred in Washington with the West one of which will have jurisdiction over com- Democrats on the Virginia Democrat in mid -December, at which Senate Commerce Corn- munications. mittee opposed Mr. time Sen. Kilgore said he had asked Mr. McConnaughey's confirma- Chairmen of other committees of interest to tion during a committee hearing Nov. Chernoff to be a consultant for the probe. [BT, 15, broadcasters are expected to be: Senate -Theo- 1954] and his nomination was reported out by Mr. Chernoff then went to New York to con- dore Francis Green (D -R. I.), Rules & Adminis- vote of the Republican membership, with fer with network and radio -tv set manufactur- tration; Harry F. Byrd (D -Va.), Finance Com- Democrats abstaining from vote. The nomina- ing officials. He is expected to return to Wash- mittee; John L. McClellan (D- Ark.), Govern- tion was blocked on the Senate floor by ington around Jan. 10, when he will report to Demo- ment Operations Committee and related Perma- crats after an attempt to report it by Sen. Kilgore and make recommendations for Sen. nent Investigations Committee; John J. - Bricker, "a life -long friend" and fellow Ohioan. the probe. man (D- Ala.), Business Sens. Ed Johnson (D- Colo.), who Select Small Com- May Be Moderated mittee. House-Emanuel Celler (D -N. Y.), become governor of Colorado, and A. S. Mike Judiciary Committee; Howard W. Smith (D- Although Sen. Kilgore's office earlier had in- Monroney (D- Okla.) and John O. Pastore (D- Va.), Rules Committee; Jere Cooper (D-Tenn.), dicated he planned to look into almost every R. I.) questioned Mr. McConnaughey about his Ways & Francis phase of the industry, it is believed the investi- reported connection with an alleged GOP group Means Committee; E. Walter gation might be moderated, since Mr. Chernoff said to be in charge of dispensing patronage (D -Pa.), Un- American Activities Committee. has declared that "too many investigations in in civil service and other jobs, and about his the past have been conducted with a shotgun views and voting record on RAYBURN BANS instead of a rifle," and that he intends "to pro-. (uhf and vhf) intermixture. On the latter sub- ceed slowly." ject, Mr. McConnaughey said he had served on HOUSE TV SHOWS Sen. Kilgore's announcement last month said the FCC only a month and intended to "make his conference with Mr. Chernoff dealt with a study" of the problem. AN ANNOUNCEMENT last Tuesday by Rep. ownership of radio and tv outlets by newspapers Sam Rayburn (D -Tex.) that he will forbid and by networks and manufacturers of receiv- Democratic Opposition televised coverage of House committee hear- ing sets and parts. The talks also covered cer- Democrats blocked the nomination on ings last week was precipitating a crescendo tain network programming practices, affiliation grounds it was "controversial" and would take of protest from representatives of the broad- policies and subscription tv. up too much time during the special session. casting industry. There is some speculation on whether Sen. The term of FCC Comr. Frieda B. Hennock Rep. Rayburn, who becomes House speaker, Kilgore will supervise the probe -either as head expires June 30, and it is not generally believed also imposed the ban while he was speaker in of the Judiciary Committee or of its Anti - the President will renominate her. the 82nd (Democratic) Congress. GOP House Monopoly subcommittee-or turn it over to High on the list of radio -tv business in the Speaker Joseph W. Martin Jr. (R- Mass.) of another senator who would be chairman of the Senate is an expected report by the Senate Rules the 83rd Congress left the decision up to the subcommittee. Mentioned as possibilities to subcommittee, headed during the past session respective committees. head the subcommittee are Sens. William Langer by Sen. William E. Jenner (R- Ind.), on whether Protest against discrimination toward radio (R -N. D.) and Estes Kefauver (D- Tenn.). radio and tv should be allowed to cover open and tv reporting of House activities was made Sen. Kilgore's announced interest in "monop- congressional hearings. During a number of by NARTB President Harold E. Fellows in a oly" in radio -tv station and newspaper owner- hearings, senators and congressmen spoke pro telegram to Rep. Rayburn. Mr. Fellows re- ship dates from last winter when he loosed and con on several proposals regarding radio -tv called NARTB's previous protest and em- several blasts on the subject and asked the coverage of hearings. The industry, represented phasized that broadcasters have earned public Judiciary Committee, the Commerce Committee by the tv networks, NARTB and Radio -Tv Cor- confidence and the right to report public pro- and the Justice Dept. to look into the subject respondents Assn., presented its case at a special ceedings, suggesting a conference be held. [BT, Feb. 22, 1954, et seq.]. session [BT, Aug. 9, 1954], and the question Mr. Fellows and Edgar Kobak, WTWA Mr. Chernoff, former general manager of later was the subject of an on- the -air editorial Thomson, Ga., chairman of the NARTB Free- KFMB -AM -TV San Diego until his resignation by CBS Inc. President Frank Stanton [BT, dom of Information Committee, sent a joint a year ago [BT, Nov. 16, 1953], is with his Aug. 30, 1954]. letter to the House Rules Committee asking a wife 42.5% owner of WTAP -TV Parkersburg, Rep. Rayburn's ban on tv coverage of House chance to present the industry's case to Con- W. Va. (ch. 15), and is an unpaid consultant committee sessions was a reinstatement of a gressional committee chairmen. The letter urged on television for the Ford Foundation's Fund similar ruling by him in the 82nd Congress. In adoption of a rule permitting broadcast media for the Republic. the 83rd Congress, House Speaker Joseph W. to report House committee proceedings. Such an investigation by Sen. Kilgore is cer- Martin Jr. (R- Mass.), left the decision up to CBS and NBC spokesmen deferred imme- tain to find itself at times athwart the path of the individual committees. diate reaction, while ABC said it will register the Commerce Committee probe, and it is ex- Another report concerning television will be its protest through its top news executive. pected that jurisdictional problems will be submitted with recommendations by the Senate John Daly, ABC's vice president in charge Page 46 January 3, 1955 BROADCASTING TELECASTING the BIG -NEW Dallas -Ft. Worth COMBINATION

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of news, special events and public affairs, was preparing a letter which he intended to send to Rep. Rayburn and which will stress tv as the medium with the greatest possible potential of bringing about spot news coverage to the pub- lic. An ABC spokesman said Mr. Daly would ask for "equal rights of access with other in- formation media." Although CBS President Frank Stanton had no immediate comment, it can be pointed out that it was on the issue of broadcast access to congressional hearings that Dr. Stanton launched the first "network editorial" [BIT, Aug. 30, 1954]. Dr. Stanton talked on both PLENTY! CBS Radio and CBS -TV, urging the right of the broadcast media to cover Senate hearings on the resolution to censure Sen. Joseph R. McCarthy (R- Wis.). Dr. Stanton in his editorial had emphasized the public's right to be in- formed through broadcast coverage. TELEVISION CENTER Richard Harkness, executive committee chairman of the Radio -Television Correspond- HOME OF ents' Assn., registered a dissent from Rep. Rayburn's viewpoint. He said the matter may be taken up informally with the new speaker WTRI when Rep. Rayburn returns to Washington. HAS RECENTLY Mr. Harkness, an NBC newscaster, recalled that when Rep. Rayburn previously issued a BEEN COMPLETED no -tv edict under the past Democratic -con- trolled Congress, a radio-tv committee called on TO PROVIDE him and "discussed it unsuccessfully." "We thought television and news cameras ALBANY SCHENECTADY TROY and radio microphones are as much a part of WITH ITS our coverage of Congress as notebooks and pencils are of newspaper reporters," Mr. Harkness said. FINEST The group also felt, he said, that the order "hindered the presentation of congressional de- PRODUCTION velopments to the American people." Mr. Harkness said the radio and television FACILITIES proponents feel that their equipment and tech- niques are sufficiently advanced that they do not disturb the orderly conduct of a committee. Censorship in Tv

THAT'S WHY Again Hit by ACLU A FIRM stand against tv censorship highlights WITH the 34th annual report of the American Civil Liberties Union which is being released today TWO UHF STATIONS (Monday). ACLU in its report also discusses the equal IN ALBANY . time issue, recalling that its board chairman, Ernest Angell, had asked the FCC last May to THERE IS hold public hearings on the issue of equal time ONLY to reply to attacks. The report notes that ACLU's Radio Com- mittee also asked the FCC to survey tv station CHOICE! ONE programming standards so that the public "may compare the promise of programming with actual performance ..." This request was made after FCC had issued the policy of issuing licenses to tv stations for three years instead of the one-year license issued previously. On censorship, ACLU's report says: "Our natural shock and outrage at teen -age gang vandalism and murder too frequently trap us into urging the police and the courts toward wholesale arrests and indiscriminate toughness, WTRI or into sanctioning the censorship of books and motion pictures and television programs." ALBANY, N. Y. While civil liberties proponents must join in "preventive and constructive" measures against juvenile delinquency without damaging due , process and speech, free ACLU says, they also "on many occasions have to oppose even our best fellow-citizens, when their [the latter] represented by preoccupation with the risk of juvenile crime makes them forget that life is always a choice of risks, that abandonment of due process and BLAIR TELEVISION free speech inevitably produces far more harm than good." Page 48 January 3, 1955 BROADCASTING TELECASTING e Is This "COVERAGE "? 111W-




You're half naked in Nebraska coverage if you don't reach Lincoln -Land -42 counties with 202,200 families-100,000 unduplicated by any other station! Lincoln's population is 110,000 -in the same bracket with Lancaster, Pennsylvania, Schenectady, New York, or South Bend, Indiana.

WKZO- KALAMAZOO WKZO -TV - GRAND RAPIDS- KALAMAZOO WJEF -GRAND RAPIDS The KOLN -TV tower is 75 miles from Omaha! WJEF-FM - GRAND RAPIDS-KALAMAZOO KORN - LINCOLN, NEBRASKA This LINCOLN -LAND location is farther KOLN -TV - LINCOLN, NEBRASKA Auo.t.d wish removed from the Omaha market than WMBD- PEORIA, ILLINOIS is Cincinnati from Dayton, Buffalo from Rochester or Toledo from Detroit.




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Harvey to Dr. and Mrs. Leonard Averett, a partnership doing business as Bay Television. BREWERS ANSWER No consideration is involved. Providence Ch. 12 Case WKGN Knoxville, Tenn., from Clarence Bea- man Jr. for $75,000 to WKGN Inc., headed by HOUSE BEER QUIZ George P. Mooney. Reargued Before FCC WILE Cambridge, Ohio, and WTRL Bradenton, (Also see related story, page 28) Fla., were transferred to Howard A. Donahue THE U. S. Brewers Foundation, in a letter last through sale of 75% of the stock for $120,000. SECOND oral argument in the Providence, Mr. Donahue now will be sole owner of the R. I., ch. 12 dispute was heard by FCC last week answering the House Commerce Commit- stations. tee's request for data on the time and money week in an effort to settle the more than a used in advertising beer on radio and tv, said year-old Sec. 309 (c) economic protest by ch. the committee's question "was answered by the Agriculture Dept. Names 16 WNET (1V) against ch. 12 WPRO -TV voters of the State of Washington on Nov. 2, Beaty to Head Radio, Tv there. The Commission reached a two -and- 1954." Washington voters defeated 3 -1 a pro- two tie vote after the first argument, hence the posal to prohibit alcoholic beverage advertising SHIFT in direction of the Radio & Television case was heard again Monday. on tv between 8 a.m. and 10. p.m.. USBF Service, Dept. of Agriculture, takes place today WPRO -TV noted WNET sought to have credited radio -tv commercials with helping de- (Monday), with Layne Beaty, farm consultant the argument postponed and charged the feat the measure. and formerly of WBAP -AM -TV Fort Worth, pleading was only one of many efforts by the The letter, signed by Clinton M. Hester, USBF succeeding Kenneth Gapen as chief. Mr. Gapen ch. 16 station to "delay" commencement of counsel in Washington, said the total vote on becomes assistant to the administrator and in- the ch. 12 outlet. WPRO-TV, whose Sept. 3, the proposal (Iniative 194) exceeded the com- formation officer of the Agricultural Conserva- 1953, grant was stayed pending outcome of the bined vote of three other measures on the ballot, tion Programs Service. protest hearing, contended the proceeding is a and, that it lost in all 39 of the state's counties. Mr. Gapen has spent a quarter-century in "clear example" why Sec. 309 (c) of the Com- "Although we are unable to furnish all that radio, including U. of Wisconsin and Soil Con- munications Act should be "written off the was requested, we understand that advertising servation Service as well as 16 years in radio-tv books" since it permits abuse of the Commis- authorities estimate the annual radio and tele- at the Dept. of Agriculture. He spent six years sion's processes. in the field. vision time expenditures of brewers to be only WPRO -TV said WNET is wrong Mr. Beaty was with the department before in attacking $30 million -less than 3% of the total amounts the merger proposal whereby former applicants joining WBAP in 1943. He added tv to his radio expended by all advertisers using radio and and certain principals acquire stock options in television," the letter said, mentioning the WPRO -TV, since the grant was clearly to industry's claimed $5 billion annual sales. WPRO -TV and reserved opinion on the merger The letter said beer -sponsored tv shows and conditions. FCC's Broadcast Bureau defended sports programs buy free "front row seats" for WPRO -TV as a "qualified applicant" and re- viewers, and that brewers average only 3 futed WNET's charge of premature construc- minutes of commercials of each half -hour of tion. programming. WNET, however, stuck by its claim that aspects of the merger proposal violate Com- Eight Station Transfers mission policy on the ground they involve un- Approved by due consideration for no services performed. Commission WNET said there is nothing "contingent" about TRANSFERS of KFIA (TV) Anchorage, the agreement since specific legal rights and KFIF (TV) Fairbanks, both Alaska, WAYS - obligations are set forth in the pact. WNET TV Charlotte, N. C., WORC Worcester, Mass., also attacked FCC's refusal to allow the ex- and WJOL Joliet, Ill., were among those ap- MR. GAREN MR. BEATY aminer to write conclusions based on his find- proved by FCC last week. ings of fact in the initial decision certified to The Alaska stations were sold by Richard farm work after the war. Following seven years FCC for final ruling. R. Rollins to the Midnight Sun Broadcasting in Fort Worth, during which he toured Canada, Co. [BT, Nov. 22, 1954]. Mexico and South America, he joined the gov- Consideration is 768 shares of stock in Mid- ernment in 1950 to do foreign information work. KMBY -AM -TV Sale night Sun, having a book value of $100,000. He first went to Greece as audio-visual specialist The shares represent approximately 23% inter- to help set up farm information work in that Submitted to FCC est in Midnight Sun, which has agreed to elect country. More recently he has been a farm in- Mr. Rollins to its board of directors. formation consultant with headquarters in Paris, APPLICATION for approval of the sale of working KFIA presently is operating on its ch. 2 with ministries in Turkey, Greece, KMBY -AM -TV Monterey, Calif., to the own- Italy, Yugoslavia and assignment, while ch. 11 KFIF still is in the Spain. His last assign- ers of KSBW -AM -TV Salinas, Calif., for $230,- construction stage. ment was technical consultant for a farm press - 000 plus assumption of $117,000 in liabilities Midnight Sun is licensee of KFAR radio training project for 15 Latin American Fair- was filed with the FCC last week banks, KENI Anchorage, KJNO Juneau and publishers, editors and broadcasters. [BT, Nov. 15, KABI Ketchikan, all in Alaska. 1954]. At Charlotte, ch. 36 WAYS -TV was trans- Examiner Favors Beachview Both KMBY -TV and KSBW -TV share ch. 8 ferred from George Dody and associates to in the Salinas- Monterey area. The transfer will Hugh Deadwyler for $4 plus assumption of For Norfolk Ch. 10 Grant make it possible for KSBW -TV to become a obligations of about $150,000 [BT, Dec. 20]. fulltime operation. BECAUSE it promised greater integration of Mr. Deadwyler is owner of a local advertis- The newly -organized Salinas Valley Broad- ing agency and president- ownership and management, FCC Hearing Ex- treasurer of Film - aminer casting Corp. purchases akers Association Inc., Charles J. Frederick last week proposed all the stock of Mon- producers of motion to grant Norfolk, terey pictures. Mr. Deadwyler Va., ch. 10 to Beachview Radio -Television Co., owner of KMBY- proposes to sell his Broadcasting Corp. 35% interest in Filmakers. and to deny the applica- AM-TV. Salinas Broadcasting is headed by tion of WAVY Portsmouth, Va. At Worcester, WORC was sold John Cohan, 25% stockholder, and includes by C. In George Taylor and Robert T. Engles for $94,- an initial decision, Mr. Frederick frowned W. M. Oates, 25 %, plus a group of local on the trusteeship 000 to a group headed by Robert F. Bryar, New agreement by which WAVY businessmen who own the remaining 50 %. stockholders "surrendered" their rights to York City tv announcer who is head of the pur- par- KMBY will be sold, the application ticipation in management to voting trustees. disclosed, chasing group WORC Inc. Harold Kaye, presi- in order to stay within the FCC's rule Beachview is dent of Marlin Labs Inc., owner of tv rights 78% owned by Tidewater forbidding one person or company from own- amusement park entrepreneur on a group of motion picture features, will be Dudley Cooper, ing more than one station in a single market. vice president. and 10% by Irvin M. Kipnes, former official of WCAV Monterey is headed by Kenyon Brown, owner At Joliet, WJOL was transferred from Norfolk, WSID Baltimore, WDEM of 50% of KWFT- AM -FM -TV Wichita Falls, Tex.; W. H. Erwin and associates for $112,500 to Providence and former Washington advertising 18% of KBYE , and 19% of KGLC agency account Miami, Okla., and 25% of IKMIV (TV) Miami, Joseph F. Novy, chief engineer of WBBM- executive. Mr. Cooper will be Okla. Other stockholders of Monterey include AM-FM-TV Chicago, and Jerome F. Cerny, president and general manager of the new ch. Harry L. (Bing) Crosby, George M. Coleman, 10 William Morrow, and S. M. Aston. Messrs. Crosby WBBM engineer. station and Mr. Kipnes will be assistant gen- and Coleman also hold interests in the Miami Permit for ch. 48 WJOL -TV was returned to eral manager and commercial manager. stations. the FCC a fortnight ago [BT, Dec. 27, 1954]. WAVY officials include Carl J. Burkland, Construction permit for ch. 58 KMIV (TV) Other transfers approved last week included: former CBS Spot Sales and station administra- expired Dec. 22, and no request for extension Ch. 20 KBAY -TV San Francisco from Lawrence tion executive. has been filed, the application disclosed. Page 50 January 3, 1955 BROADCASTING TELECASTING On the net of "I Love Lucy," starring Lucille Boll and Desi Arnar. The nation's Number 1 TV show for 1951, 1952 and 1953 is a pioneer of the technique of filming its program as a live show with audience. Desilu Productions uses three Mitchell 35mm BNC cameras in filming "I Love Lucy."


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FCC, Two Tv Stations Claim Inland Files Application WSAY Lacks Protest Standing 25% to Education To Relay Spokane Tv Signals to WSAY Rochester, N. Y., lacks standing to OFFER donate 25% of its time for APPLICATION for an experimental tv relay non -commercial, protest the share -time grant of that city's ch. educational use, if re- to bring Spokane video signals to community served ch. 5 Weston, W. Va. is moved 10 to WHEC and WVET, the FCC and the tv systems in Richland and Kennewick -Pasco, to Fairmont as a commercial station, two tv stations have told the U. S. Court of Washington, has been filed by Inland Empire was made to the FCC by ch. 35 WJPB- Appeals. Microwave Co. TV in the latter city. The stand was taken in briefs filed with the This is the third such application filed in re- Writing to each member of the Com- court in answer to the WSAY appeal against cent weeks. Inland is owned by Robert A. Com- mission, J. Patrick Beacom, president of the FCC's action in making the 1953 grant to fort, 75 %, and Windell P. Brown, 25%. Mr. the station bearing his initials, recounted the two Rochester am stations, following their Comfort until last month was secretary of the difficulties WJPB -TV has had in agreement to share ch. IO [BT, June 7]. Richland Tv Cable Corp., which furnishes successfully operating in Fairmont, ag- WSAY also charged that the Commission ille- community tv service to residents of that gravated, he said, by the refusal of the gally denied its protest without a hearing . local community to Columbia River community. At the same time, WSAY filed a new appeal The calls for high carry his station. It supplies signals from plan erection of a -gain, against the FCC's renewal of the license of directional receiving antenna and transmitter at WBBF Rochester, N. Y. (formerly WARC). Steubenville, Wheeling and Pittsburgh, he said. Walla Walla, Wash., 118 air miles from Spo- WSAY claimed WBBF refused to allow it to kane. From there the tv signals would be re- rebroadcast its programs. It also charged that Since no orte seems interested in the Weston educational vhf channel, he layed to Kennewick, 40 miles from Walla the owners of WBBF sold time in combination Walla, and to 10 pointed out, it would be in the interest Richland, miles from Kenne- with their other station, WGVA Geneva, N. Y. , in two hops. Equipment would be Ray- of the Fairmont public to have ch. 5 This has cost WSAY $16,000 in revenues, the theon -mc gear, there as a commercial operation. The 6,000 costing about $52,000, appeal said. the applicant said. The entire project should letter said that as 5 station, The Commission held that the ch. 10 grant a ch. WJPB- would cost about $65,000, including construction and was made legally and that WSAY's protest did TV offer free time to West Virginia U., operating expenses for the first three years. A not meet the requirement of particularity to Salem College and Fairmont State College. The also said receiving tower of the Blue Mountains Tv make it eligible for consideration. WHEC and letter that was Cable Corp. will be used at Walla Walla. WVET backed up the Commission in this WJPB -TV preparing a formal rule - making request The charge to feed the Richland Tv Cable contention. seeking Commission ap- proval of this move. Corp., Richland, and Tri -City Tv Service Inc., WSAY filed an application for ch. IO six Mr. Beacom sold 75% interest in the Kennewick and Pasco, would be $900 per days after the FCC made its grant to the share - tv station to Donn D. Baer for month, the applicant estimated. Both commu- time applicants. It charged that the ch. 10 $147,000 last month [BT, Nov. 22]. nity tv services have volunteered to advance grant was made improperly and that the Corn - $5,000 for the construction of the intercity mission should have set all three applications relay, the application disclosed. for a hearing. Spokane stations to be relayed are KREM- Last summer, WSAY was denied a plea for KCRG -TV Asks Tower Move, TV, ch. 2; KHQ -TV, ch. 4, and KXLY -TV, an impounding of the profits of WHEC-TV ch. 6. and WVET -TV and an accounting of finances New Height, Power Boost Pending before the FCC are two applications pending adjudication of the dispute [BIT, THE Cedar Rapids Television Co., KCRG-TV for common carrier microwave intercity relay July 5]. Cedar Rapids, Iowa, has filed a request with the service between Denver and Rapid City, D., FCC for construction of a 1,079 -ft. tower and to serve community tv systems or television sta- Experimental Color Tv Rates power increase to 316 kw visual and 158 kw tions in the latter city [BIT, Dec. 20]. Earlier Extension Sought by AT &T aural. The new tower, which the station re- this year, J. E. Belknap & Assoc. received FCC ports would be the highest in Iowa, is planned authority to build a relay between Memphis AT &T asked the FCC last week to extend its five miles north of Cedar Rapids, near the and Poplar Bluff and Kennett, Mo. experimental color tv rates to May 31. This KCRG -AM tower. The present tower is five is the fifth extension the Bell System has asked miles east of the city. WGMS Granted Power Boost since early last year following the FCC's ap- KCRG -TV says that engineering studies show proval of the National Television System Com- the new facilities will more than triple the WGMS Washington has been granted fulltime mittee's compatible color standards. The pres- present coverage area. The present tower is on 570 kc and increased power by the FCC. ent extension runs to Jan. 31. 340 ft. above average terrain and the new In granting a petition for reconsideration with- Charges for color intercity connections, un- tower would be 1,053 ft. above average terrain. out hearing, the Commission authorized WGMS der the experimental tariff, are the same as for Present effective radiated power is 33.1 kw to move its transmitter from Falls Church, Va., black- and -white tv plus special terminal con- visual and 16.6 kw aural. to Bethesda, Md. New power is S kw daytime nection charges. The color terminal charges The station expects to have the tower in and 1 kw night, replacing the 1 kw daytime are $450 per month for each station, in addition operation, pending FCC approval, in the spring facility. to the $500 per month charge for fulltime of 1955, while the power increase must await M. Robert Rogers, WGMS president, said black- and -white service (eight consecutive hours availability of necessary materials. Changes en- downtown studios will remain in the Harring- daily). The rate per mile for color or black - tail no move in studio location. ton Hotel and that auxiliary studios will be and -white remains at $35. constructed in the Bethesda area. WGMS -FM For occasional service, the experimental color Insurance will duplicate most of the am schedule. A tariff is $250 per month for each station con- Firm Consents four -tower directional antenna array will be nection, in addition to the black- and -white rate To FTC Advertising Order built at Seven Locks and Bells Mill Roads, of $200 per month. Hourly and mileage rates Bethesda, with cost estimated to run $100,000. remain the same as for black-and -white: $10 THE COMMERCIAL Travelers Insurance Co. per hour and $1 per mile. of , Utah, has consented to an which would WSJS -TV Asks Top Power As of Jan. 1, AT &T reports it has 139 sta- order prohibit false and mislead- ing advertising tions in 101 cities equipped for network color of the benefits of its accident APPLICATION of ch. 12 WSJS -TV Winston - reception. and health insurance policies, an initial de- Salem. N. C., to boost its power to the max- cision issued by the Federal Trade Commission imum 316 kw from a mountain -top antenna Lamb Hearing Resumes Jan. 18 said last week. 2,000 ft. above average terrain has been filed The firm is one of 17 in the field against with the FCC. The new application specifies LICENSE renewal hearing on Edward Lamb's which the FTC issued complaints last October Sauratown Mountain, 20 miles north of WICU (TV) Erie, Pa., will resume before FCC [BIT, Oct. 25, 1954]. Answers have been Winston -Salem, as the site. According to Harold Examiner Herbert Sharfman Jan. 18 instead filed by nine other firms, each challenging the Essex, executive vice president and general of Tuesday as previously scheduled, FCC an- Commission's jurisdiction on the grounds that manager of the station, "aviation safety regula- nounced last week. Postponement of the case the regulation of insurance is a responsibility of tions would not permit us to go above 700 ft. was agreed upon after counsel for Mr. Lamb the state or states where it is licensed. at our present site and since we want to make requested additional time to complete investi- Commercial Travelers' consent, however. sure of maximum allowable facilities, we have gation of Commission witnesses who are being does not constitute an admission that it had spent the past two months searching for the recalled for further cross examination [BIT, violated the law as alleged in the FTC corn - site that would serve our purpose. Sauratown Dec. 20, 1954]. plaint. Mountain proved to be it." Page 52 January 3, 1955 BROADCASTING TELECASTING OPPORTUNITY AT RCA FOR BROADCAST FIELD ENGINEERS

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Northern Tv at Youngstown, Ohio, and allow the station to spection of contracts and documents to which Granted move to Youngstown. WKST -TV wants to BMI claims privilege, permitting SOA to con- Ch. 11 at Fairbanks identify itself with the Ohio city and gain a test the claims later in courts. better competitive advantage with the two uhf BMI was given a time extension to answer FCC last week granted a new tv station on stations already operating there which also written questions submitted by SOA until after ch. I I at Fairbanks, Alaska, to Northern Tele- cover New Castle. Separation between the two BMI counsel completes pre -trial, oral examina- vision Inc., operator of ch. I I KTVA (TV) cities is about 17 miles. WKST -TV said it has tion of 23 Anchorage. songwriters. Also favorably ruled lost $70,000, after radio profit, during the upon was the request by BMI that information The grant is subject to the condition that time it has been on the air. furnished by it to attorney for plaintiff with August Hiebert, president and 27.6% owner WLOK -TV Lima, Ohio, ch. 73 outlet recently respect to contracts under which BMI acquired of Northern, dispose of his 1% interest in merged with local ch. 35 WIMA -TV there, performing rights should be kept confidential. Midnight Sun Broadcasting Corp. and his in- has petitioned FCC to add ch. 14 to Lima by The SOA suit asks dissolution of NARTB, terest in the estate of A. E. Lathrop within 15 substituting ch. 82 for educational ch. 14 at divorcement of BMI from the broadcasting in- days after distribution. Oxford, Ohio. dustry and damages of $150 million. Sixteen Multiple radio-owner Midnight Sun last week companies and 27 individuals were named as received FCC approval to its purchase of KFIA Court Ruling Clears Air defendants. The suit charges broadcasters have (TV) Anchorage and KFIF (TV) Fairbanks entered into a conspiracy to keep all but BMI (see story page 50). For Songwriters Damage Suit music off the air and from being recorded. The new ch. 11 facility at Fairbanks will PRE in- operate with an effective radiated power of 11 -TRIAL examination entanglements volved in the of WFDF, Butterfield Attack kw visual, 5.5 kw aural with antenna height pending Songwriters America's $150 million damage suit against BMI and the above average terrain of 50 ft. WJRT (TV) Proposed Move minus broadcasting industry [BST, Nov. 9. 1953], have been cleared away in a series of rulings by U. S. ALL-OUT attack on the WJRT (TV) Flint, Three High -Channel Uhf's District Court Judge E. J. Dimock in New York. Mich.. application to the FCC to change its Ask for Lower Assignments Counsel for BMI and other defendants won transmitter site from 20 miles southeast of the right to examine 23 songwriters, all plaintiffs Flint to Chesaning. Mich., 20 miles northwest INABILITY of uhf tv receivers now on the in the action, before SOA has its turn to ex- of that city was filed with the Commission last market to satisfactorily operate on the higher amine defendants. SOA has argued for first week by WFDF Flint and Butterfield Theatres channels has prompted ch. 61 WWLP (TV) turn. Ten of the 33 songwriters involved al- Inc., unsuccessful applicants for Flint's ch. 12 Springfield, Mass., to petition FCC to substi- ready have been examined by defendants' [BT, Dec. 20]. In a joint petition to the tute ch. 22 there. Ch. 61 would be added to counsel. FCC, asking for a also adopt BMI sug- stay of the grant, a reopening of the record Easthampton, ch. 36 deleted at Northampton Judge Dimock decided to gestion that examination of the remaining song- and a rehearing, WFDF and Butterfield claimed and substituted for ch. 22 at Providence and writers be limited to 30 days and ruled IO who that the WIRT transmitter change negated the ch. 38 substituted for ch. 50 at Boston, accord- had already been examined but who had re- premise on which the WIR Detroit application ing to the proposal. WWLP noted other uhf fused, on advice of counsel, to answer certain was chosen for the Flint tv grant. They also stations in area are all on lower channels. matters occurring since Nov. 9, 1953, date suit claimed that WJRT was proposing a new studio. Ch. 45 WKST -TV New Castle, Pa., petitioned was filed, must do so. The judge additionally that it would now be affiliated with CBS-TV the Commission to swap ch. 45 with ch. 73 upheld the BMI contention that SOA defer in- instead of DuMont and that changes had oc- curred in ownership. The two objectors also claimed that WIRT had changed its programming proposals and personnel. These proposals in the original ap- January 3, 1955 plication were considered significant by the Commission, which last May authorized the grant to the Detroit station, and which last month reaffirmed that decision [BT, Dec. 13, 1954], the protestants said. ESOLVED: The original WJRT antenna site enabled the station to throw a substantial signal into Detroit, it was charged. The new site eliminates that allegation, it was said.

To subscribe to the Fly Recuperating in Florida JAMES LAWRENCE FLY, attorney and for- mer chairman of the FCC, reportedly is resting SESAC TRANSCRIBED LIBRARY. . . comfortably in Daytona Beach, Fla., recovering from an operation to correct a detached retina of the right eye. Spokesman for the New York law firm of Fly, Shuebruk, Blume & Gaguine, The Library that's with which Mr. Fly is associated. said the oper- ation was "successful." but Mr. Fly will have to wear pin -point eye -glasses, which limits the lowest in amount of light entering the eye. until complete cost for a complete Program Service. vision is restored. The operation was performed in late October in the New York Eye and Ear Infirmary, where Mr. Fly remained for three weeks. SESAC, INC. Orangebelt Renews Ch. 30 Bid ORANGEBELT Telecasters Inc., unsuccessful applicant for a self -built economy tv station on 475 Fifth Avenue New York 17, N. Y. ch. 30 at San Bernardino. Calif., has petitioned FCC to reconsider and grant its bid which concurrently is being amended to specify regu- lar RCA equipment [BeT, March 22]. The firm, originally favored by a hearing examiner's "The Best Music in America" initial decision but denied in the Commission's final ruling, pointed out it also has obtained additional capital, thereby removing the ques- tion of financial qualification. Page 54 January 3, 1955 BROADCASTING TELECASTING Tricks like this. are sure -fire. They lift TV audiences right out of their seats -especially when spotted in "live" shows. Easy to produce, too- entertainment or commercial -when you USE EASTMAN FILM. For complete information -what film to use, latest processing technics -write to Motion Picture Film Department EASTMAN KODAK COMPANY Rochester 4, N. Y.

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TV STARTS IN '54 REACH 103 MARK KBET -TV, heading for a Feb. 15 ation" and another $9,000 is planned for pro- gramming and other expenses. starting date, appoints Van WEAT -TV West Palm Beach, Fla., which Duzer operations director, expects to go commercial early this month, Kapel sales manager. will be completely equipped by Standard Elec- tronics, including a 10 kw transmitter. The TELEVISION station population growth in ch. 12 station is a primary ABC affiliate and 1954 was less than half that of 1953 -103 represented by the Walker Co. against 225. The year 1954 also saw about 36 tv outlets suspending operations, some of which turned their permits back to the FCC. SALES RECORD SET The number of operating stations now has reached 421. Local television service has been BY NBC SPOT SALES extended to some 279 cities. NEW AND RENEWED business of NBC Spot Reports from upcoming stations: Sales topped the $1 million mark during each J. ROBERT KERNS (I), vice president and KBET-TV Sacramento, Calif., which expects week of December, according to an announce- managing director of WBRC -TV Birming- to begin commercial programming Feb. 15, ment today (Monday) by Thomas B. McFadden, ham, receives the 1954 Storer Achieve- has appointed Roger Van Duzer operations vice president of NBC Spot Sales. ment Award at a Dec. 20 Christmas director and George J. Kapel sales manager. Brisk activity during December, Mr. McFad- party from Stanton P. Kettler, vice presi- Mr. Van Duzer was formerly program man- den continued, wound up a record -billing year dent in charge of Storer Broadcasting ager of KNUZ-TV Houston, Tex., and WLTV for NBC Spot Sales. In the first 11 months of Co.'s Southern District. WBRC -TV joined (TV) (now WLWA [TV]) Atlanta. Before join- the year, he said, the national sales representa- Storer Broadcasting in July 1953 and since ing KBET -TV, he was operations manager of tive organization in television billed 31% more then has affiliated with CBS -TV, and in- the proposed WPDQ -TV Jacksonville, Fla. than in the preceding year, and radio made a creased its power from 35 kw to the maxi- (pending grant of ch. 12 there). Mr. Kapel, gain of 15.3% over the 1953 figure. mum 100 kw. former general manager of KOMU -TV Colum- "Whereas the increase in television sales is bia, Mo., joins ch. 10 KBET-TV from the sales far better than anticipated," Mr. McFadden staff of WGN -TV Chicago. stated, "the marked increase of 15.3% made and television stations: WAVE -AM -TV Louis- WTLC (TV) Champaign-Urbana, Ill., non- by radio reflects the strength of national spot commercial educational station operated by ville, Ky.; WRGB Schenectady, N. Y.; KGU radio. Advertisers are continuing to cultivate and KONA -TV Honolulu; WRCA -AM -TV New the U. of Illinois, hopes to be on the air within this basic communications and advertising me- a month, Frank Schooley, general manager, York; WRC -AM -TV Washington; KSD -AM -TV dium and the proof is the increase in billings St. Louis; KPTV (TV) Portland, Ore.; WTAM has reported. The ch. 12 station will program experienced during 1954." about hours daily with 18.2 kw visual and and WNBK (TV) Cleveland, Ohio; KRCA 31 Among the developments at NBC Spot Sales 9A2 kw aural. WTLC will use $24,000 out of Los Angeles; KNBC San Francisco, and the during the year, cited by Mr. McFadden as university or state funds for "transmitter oper- Crosley group of radio and television stations contributing to "the national sales organiza- in markets outside New York and Chicago. tion's leadership in the field" were: increased direct contact at client sup- port and cooperation of the client's advertising (TV) Builds Remote Tv Sells Toys KTLA agency; creation of full -screen ID for adver- Rose THE WHITE HOUSE department store, tisers as an alternate for the shared -screen ID's, For Pasadena Parade San Francisco, attributes its highly suc- and the origination and execution of the "sold A COMPLETE color tv remote unit, assembled cessful toy season to a 13 -time pre - on spot" advertising campaign. This campaign, in a 35 -ft. moving van by the staff of KTLA Christmas series of Santa's Workshop created by H. W. Shepard, new business and (TV) Hollywood, enabled the independent programs telecast in color by KRON -TV advertising manager of NBC Spot Sales, is Paramount Tv Productions station to offer the San Francisco. designed to sell spot radio and television as only multichrome coverage of the annual Pasa- Bill Hart, White House advertising a basic medium and "to excite fukthgr interest dena Rose Parade last Saturday. manager, said that the store had its most on the part of advertisers national in to BL i1t under the, direction of General Man- successful toy season for many years, medium." ager Klaus Landsberg, it incorporated a num- "contrary to the experience of other re- Based on the 1954 record, Mr. McFadden ber of his designs and is now a permanent part tailers in this area." He pointed out that said, NBC Spot Sales is "confident that 1955 of KTLA's equipment. over 10,000 pieces of mail were received will be a year during which we will achieve NBC -TV, which presented the Pasadena from children as a direct result of the even more than in 1954 in terms of sales and parade last yèar, said in November that it was series. ' developments of selling techniques." unable to ship a color remote unit to Holly- NBC Spot Sales represents the following radio wood from Brooklyn in time to re- assemble and test it properly before the event. With this, KTLA became the only station to telecast the parade in color this year. SELLING ... 205,714 Families With $984,848,763 To Spend Knight Buys Charlotte Paper PURCHASE of the Charlotte (N. C.) Observer, with a circulation reported to be the largest in the state, by John S. Knight interests for $7 million, was announced last week. The Charlotte newspaper was actually bought by the Miami Herald, one of Mr. Knight's properties. Mr. Knight also owns the Chicago Daily News, , and Akron RONALD B. WOODYARD, PRESIDENT AND GENERAL MANAGER (Ohio) Beacon -Journal. The Knight radio interests include WQAM Miami, 45% of WAKR- AM-FM -TV Akron, and 27.7% of C3ne o-6 t1v, G rtp.at Indp.penndrmt St:S.1)11 d aaná WIND-AM -TV Chicago. Mr. Knight and asso- ciates are 42.5% owners of Biscayne Tv Corp., applicant for Miami's ch. 7 on which an initial 980 KC 5,000 WATTS DAYTON, decision is awaited. Biscayne is 42.5% owned by the Cox -WIOD -Miami News interests, and PHONE HEADLEY REED CO. "THE CITY BEAUTIFUL" 15% by Niles Trammell, former president of NBC. Page 56 `' January 3, 1955: BROADCASTING TELECASTING 1954 Reverses WOR Decline, WMBV -TV Plans New Studios WOR -TV Has Successful Year Insuring Success PLANS for the construction of studios in Green Bay, Wis., for WMBV -TV Marinette, WLIB, New York independent, enjoyed THE YEAR 1954 came to "a highly successful Wis., have been announced by Joseph D. such good business in 1954 that its man- close" for WOR -TV New York while for WOR Mackin, manager of the ch. 11 outlet. agement Mr. the 12 months saw a reversal of a six -year de- decided to pay the premiums of Mackin stated that the new facilities will be cline in radio, Gordbn Gray reported last week all its employes-about 35 -on insurance equal in size and equipment to WMBV's plant in a statement issued at the end of his first year held by them through the Radio & Tele- at Radio -Tv Park, Marinette. as general manager of the stations. vision Industry Group Insurance Fund, General Manager Harry Novik reported Additional studios were necessary because of "We have every the "large and growing number of reason to believe that WOR- last week. He also said Pulse ratings on Green Bay and Fox River Valley advertisers," Mr. Mackin TV is now really 'over the hump'," he said. programs in WLIB's Negro block had said. Construction, expected to get underway "What's more, we're happy to say that our gone upward to a point where a raise, in immediately, be in March. books show that we have not only arrested a rates for these time periods is being con- should completed six -year decline in radio sales but show a de- sidered. The building will be located in the Green Bay finite turn upward." business district. WOR -TV sales manager Charlie Philips said "the last quarter [for WOR -TV] shows a gain WCRB -AM Goes Nighttime of 195% over the first quarter." He noted that WCBS -TV Yearend Statement EXPANSION into evening broadcasting has all eight advertisers on the station's Million - Reflects Station's Growth been announced by WCRB Waltham, Mass:, Dollar Movie series have renewed their spon- which adds that the station will continue to sorships, and said other advertisers are on the WCBS -TV New York, CBS -TV o &o station, devote itself to concert music during the eve- waiting list and are being offered sponsorship entered a claim last week as the New York tv ning hours. Theodore Jones, president, said in the new Fortune Theatre series based on the station with the greatest number of hours on the station, using DA at night, will now reach multiple-showing concept. the air-about 130 per week. into 15(,,)00 more homes. WCRB -FM, on For WOR, Sales Manager Bill Dix reported: In a yearend statement, Sam Cook Digges, WCBS -TV general manager, also asserted that 102.5 mc, has been operating both day and "Our national spot business is holding up very the station's total revenue in 1954 exceeded night since early fall, according to the station. well, and an increase of 16.8% in local business that of the previous year by 40 %. Local and has given us a definite plus for the year. Mr. national spot revenues, he said, gained 41 %. Gray attributed WOR's "successful arrest of the Daytime anouncement revenue, according to decline in radio billings" to an "upsurge in local Mr. Digges, ran 49% ahead of a year ago. sales." He estimated that total dollar value of time and facilities devoted to public service on the sta- WWJ -TV Detroit Boosts Rates tion in 1954 reached more than $2.9 million: WWJ -TV Detroit has announced rate increases Increase effective Jan. 1, Edwin K. Wheeler, WWJ -AM- WKOW -TV Plans FM-TV general manager reported. The basic WKOW -TV Madison, Wis., plans to increase Radio -Television one -hour rate for the period 8 p.m. to 10:30 its power to 200 kw upon completion of work NOMINATIONS INVITED p.m., formerly $1,600, is now $2,000. The on its studio building and installation of a new 1. Radio or Television Reporting: For weekday 6:30 -7 p.m. rate, previously $1,400, RCA transmitter in mid -January, it has been Broadcasting the most distinguished example of spot has been raised to a base of $1,600. WWJ -TV announced by Monona Co. news reporting of a single news event, estimates its set count at 1,466,000. The ch. 27 uhf outlet now operates with scheduled or unscheduled, broadcast by authorized ERP of 162 kw visual, 87.1 kw aural radio or television during the year; exhibits consisting of recordings, tapes and operating power of 17 kw visual, 8.5 kw or film and a typewritten summary. aural. 2. Radio and Television Newswriting: Commercial Poker WKOW -TV plans to carry some CBS-TV For the distinguished example of news - network programs in color when it boosts its writing or commentary for radio or tele -. vision; nominations consisting of either THE SALESMAN with, the best poker signal and later, effective March 1, 1955, will a partial or complete script, broadcast hand was the winner of the WTVJ (TV) have a new rate card to reflect the power in- or telecast during the year. Miami contest for the local sales depart- crease 3. Public Service in Radio Journalism: ment. Each salesman drew one card For an outstanding example of public service by an individual radio station from his own deck for every new busi- or network through radio journalism, ness contract he brought in during the WOR -TV 'Movie' Renewals the test being the worth of the public just -concluded two-month contest. The service, the effectiveness of the presen- EIGHT current advertisers of WOR -TV's Mil- station, in turn, put money in the pot tation by the station or network, and the lion Dollar Movie program, which shows the unselfish or public- spirited motives, for each contract, with the best poker bearing in mind that the broadcast must hand taking the money. At the "show- same feature film 16 times a week, have re- be journalistic in nature, not entertain- down" session with the latest contracts newed for another 13 -week cycle, it has been ment; commercially sponsored radio announced programs not being eligible; exhibits in hand are (1 to r): Harry Richmond, by Gordon Gray, general manager consisting of recordings (no tapes) and of the station. Renewal contracts, he said, a typewritten summary mentioning run- have been received from Liggett & Myers, ning time of exhibit. Vick Chemical Co., Rival Dog 4. Public Service In Television Journal- Piel's Beer, ism: For an outstanding example of Food, Sterling Drug, New York Telephone public service by an individual television Co., Duffy -Mott Co. and Feller cream. station or network through television journalism, the test being the worth of the public service, the effectiveness of the presentation by the station or nets WOL -AM -FM Moves work, and the unselfish or public -spirited motives, bearing in mind that the broad- WOL -AM -FM Washington has begun opera- cast must be journalistic in nature and tions from new quarters at 2000 P St., N. W., not entertainment; commercially spon- sored programs not being eligible; en- the Washington Broadcasting Co. has an- tries consisting of film and summary. The new quarters are completely air - Bob Justice, Stuart Barondess, John S. nounced. Allen (vice president and general sales conditioned and contain new control room Deadline Feb. 1, 1955 manager), Frank Boscia, Stan Gordoni equipment in "more efficient, compact and SEND ENTRIES TO: (national sales manager) and Ed McHale. modern studios." The new studios were de- Victor E. Blnedorn, Ex. Dir. Mr. Richmond won the jackpot with a signed by the executive and engineering staffs Sl4ma Delta Chi full house - over deuces. of the stations, according to the announce- 35 E. Wacker Dr., Chicago 1 ment. BROADÇASTINO TELEÇASTIpjG January 3, 1955 Page 57 STATIONS

KMA's Ed May Reunites Mother and Children "MOTHER reunited with four sons for York Post. With Mr. May underwriting the Christmas," was the way the newspapers expenses and with the help of CBS in se- carried the story, but the reunion of Elsie curing hard -to -get pre- Christmas plane reser- Mae Rhoades Hill with the four sons she vations out of New York, Elsie Mae and had not seen in five years actually was in- her husband, David Hill, were winging to stigated by Edward May of KMA Shenan- Omaha that evening. They boarded KMA's doah, Iowa. private plane at Omaha for the 60-mile The story began on Dec. 21 when Mrs. flight to Shenandoah, arriving the morning Tom Woods of Shenandoah telephoned a of Dec. 24. plea to Mr. May for help in reuniting her At. the Shenandoah airfield, the couple daughter and her daughter's sons for Christ- was met by the grandmother, the four boys mas. The daughter had disappeared at a and Mr. May, who had thoughtfully armed MR. SHARPE MR. ARMSTRONG dance in 1949, leaving the four boys to be himself with Christmas gifts for the mother reared by their grandmother. When the to present to her sons. Throughout the flight becomes vice president and general manager of grandmother appealed to Mr. May, she was homeward, the couple was interviewed by the station. George W. Armstrong, formerly WHB manager, is now vice president and gen- bedfast with a broken ankle and was still newsmen, radio and tv reporters. eral manager of WHB. recuperating from a cancer operation. Plaudits have rolled in to KMA and to the facilities of and its com- Mr. Robert Storz stated that, "the new align- Using KMA Mr. May. One which the station considers panion KMTV (TV) Omaha, and with the ment of officers of the corporation was insti- typical came from aid of the Omaha Bureau - WSM Nashville. It read: tuted so that the company's continued and which filed the story on a national wire-the "Thanks for restoring [the children's] faith expanding growth would be insured." story caught on country-wide. in Christmas and congratulations on such On the morning of Dec. 23, the missing a fine job. We are proud to be in the same Eureka Stations Off Air mother walked into the offices of the New business with such fine people." For Hour After Earthquake EUREKA, Calif., radio -tv stations were off the air about an hour Dec. 21 as an earthquake WFAA -TV Boosts Rates Mid -Continent Broadcasting rocked the locality, according to William B. RATE CARD No. 10, increasing rates for the Appoints New Officers Slate Smullin, president of KIEM-AM -TV. Some damage was caused at the transmitting plant, first time since Jan. 1, 1954, has been issued MID -CONTINENT Broadcasting Co.'s he said. by WFAA -TV Dallas, Tex. The new card, ef- (KOWH Omaha, Neb.; WHB Kansas City, The studios and offices in the modern station fective Jan. 1, represents an average increase Mo.; WTIX New Orleans) board of directors building, which also houses Pacific Telephone of 10.74 %, the station reports, although most has announced the appointment of new officers. & Telegraph Co., were undamaged due to mod- Robert H. Storz, formerly president daytime and late evening rates have not been of the ern construction, but other structures in the area were seriously damaged. KIEM -AM-TV raised. Class A base hourly rate is $900; Class were put off the air by power failure, Mr. B $500, and Class C $250. Card No. 10 also Smullin said, with power returning just as includes rates for participating announcements emergency generators went into action. KHUM in the three time periods. WFAA -TV reports was off during the power shutdown. Rumbles of the that in the past year the number of tv sets quake were broadcast later in the day by KIEM from a tape that was its signal reached by has been boosted 33.8 %, being made on a home recorder by a Eureka to about 415,000 sets. This has been attributed girl. to the ch. 8 station's power increase to 274 kw. KIEM's towers were not damaged. Two after- shocks did not cause serious damage. Good Music Unit Moves KCOR Construction Underway GOOD MUSIC Broadcasters Inc., joint sales CONSTRUCTION of a modern two -story build- organization for Good Music radio stations, ROBERT STORZ TODD STORZ ing for KCOR-AM -TV San Antonio, Tex., is has moved into new headquarters at 6 E. 39th underway, according to Raoul A. Cortez, presi- firm, has been named chairman of St., New York 16. The organization formerly the board. dent. Estimated cost of the land, building, and Todd Storz, who has been vice president and RCA television equipment is approximately was located at WQXR there. Raymond Green general manager, was moved up to president. $400,000. Ch. 41 KCOR-TV, with target is president and founder of GMB. Virgil Sharpe, previously manager date of KOWH, in April, will have a 406 -ft. tower. Shapiro Back to WFAA -TV MIKE SHAPIRO, tv representative in the Chi- cago office of Avery-Knodel Inc., has returned to Dallas as com- (lour One Yount mercial manager of WFAA -TV, effective Jan. 1. He had been For All Broadcasting Equipment local sales manager of WFAA - TV in 1951, later becoming Quincy, Illinois 123 Hampshire Street Telephone 8202 assistant manager of New York City 51 East 42nd Street Murray Hill 7 -7971 KDUB -TV Lub- Washington, D. C. 13th & E Streets, N.W. Metropolitan 8 -0522 bock, Tex. His radio experience includes Houston, Texas 2700 Polk Avenue Atwood 8536 posts at KTXL THESE OFFICES Los Angeles, San Calif. 7501 Sunset Blvd. Hollywood 2 -6351 Angelo and KECK Atlanta, TO SERVE YOU Georgia 13th & Spring Streets (open October 1, 1953) Odessa, Tex. He as- New York, sumes the WFAA- MR. SHAPIRO International Div. 13 East 40th Street Murray Hill 9-0200 TV duties of Terry Montreal, , Lee, assistant manager, who has become vice Canada Canadian Marconi Co. Atlantic 9441 president -general manager of KOVR (TV) Stockton, Calif. Page 58 Januar ?, 1955 BROADCASTING TELECASTING per sent into the station by the audience. Seven STATION SHORTS thousand wrappers were delivered in two Too Much Business months. KOB -TV Albuquerque is now received by Stuard Kennard, vice president of Ready -to- Durango, Colo., effected by completion of WORL Boston had an unusual problem Bake Foods Inc., said that the promotion proved last month when it had no time left to Durango Television Network Inc., 169 -mile so successful that the company is interested in sell. The dilemma, according the sta- community tv relay system, claimed by Durango to making the offer again with needy children again know whether tion: they didn't to keep benefiting from the company's donations. Herald -News to be longest in country. on selling time and try to squeeze it in, or to turn down business and possibly WTTV (TV) Bloomington, Ind., will air two create ill -will with the agency who might new college credit courses, one in personal sell the station to a client only to find finance, other in first aid for home accidents, there was no time available. The station presented by Indiana U. decided that in the best interest of all concerned it was necessary to hang up WCRB Waltham, Mass., following FCC grant, the SRO sign, but to continue selling- has expanded into evening operations, devoting selling the idea that too much business nighttime to concert music broadcasting, mark- on the station would reduce the sales value of the advertiser's message and ing first time has had such lose listeners, who were the prospective schedule, according to station. WCRB -FM has buyers. The crucial period is over and been operating at night. the station is selling time again. It re- ports that good programming proved to KTBC -TV Austin, Tex., began complete day- be worth more in the long run because and -night programming Dec. 20 to become first it kept listeners listening, kept them buy- such station in Central Texas, according to ing and kept advertisers happy. station.

KSD -TV St. Louis, which has been equipped WFAA -TV, Advertiser Raise to carry network color, reports it's now equipped $700 for Hospital Benefit JULIE BENELL, m.c. of the WFAA -TV for color origination with completion of instal- Dallas Julie Benell Kitchen Show, is lation of $100,000 in equipment. Facilities in- WFAA -TV Dallas and Ready -to -Bake Foods handed a check by Charlie Parker, di- clude RCA 3- Vidicon color film camera and Inc. (Puffin Ready -to -Bake Biscuits) inaugu- rated a promotion on the station's Julie Bend! visional sales manager, Dallas Plant RCA color film and slide projector. Kitchen Show which netted $700 for tv sets Areas, Ready -to -Bake Foods Inc., for col- WISN Milwaukee changes phone number which were sent to hospital wards. lecting 7,000 wrappers from the corn- from The company offered to donate 10 cents to pony's products. The money bought tv Division 2 -3000 to Broadway 1 -4644, effective a fund for the underprivileged for every - sets for local hospitals. today (Mon.).

Please don't slip on the word 'Vaseline' The word `Vaseline' should not be used alone. It's not a complete name in itself, but is the registered trade mark owned by the Chesebrough Manufacturing Co., Cons'd.

Please Do use the word 'Vaseline' with the name of the product it designates, such as `Vaseline' Petroleum Jelly ... `Vaseline' Hair Tonic, etc. Thank you.



REPRESENTATIVE APPOINTMENTS Chuck Cromwell, announcer and personality, KTAC Tacoma, Wash., appoints Gil-Perna Inc., KGVO -TV Missoula, Mont., promoted to pro- N. Y., as national representative. duction manager; Jack Blankenhorn to station as regional sales representative; Ed Dezendorf, Benton Paschall, Hollywood station represent- formerly with WILK Wilkes- Barre, Pa., to en- ative, named exclusive Los Angeles sales man- gineering staff. ager, KMOD Modesto, Calif. WCLO Janesville, Wis., and WGEZ Beloit, John Jennings, graduate, Northwest Radio & Wis., appoint Everett -McKinney Inc., N. Y. Television School, Portland, Ore., to WEEK - TV Peoria, Ill., as film editor. REPRESENTATIVE PEOPLE Harrison Wooley, sales executive, KEAR San N. Art Astor, sales representative, Napier Co. Mateo, Calif., to KCBS San Francisco as na- (fashion jewelry wholesalers and manufac- tional sales representative and merchandising turers), N. Y., to Headley -Reed Co., L. A., director; Dick Godfrey, apprentice, KCBS, ap- as account executive. pointed news writer.

STATION PEOPLE Norman Baum, formerly with WWDC Wash- Frank Soden, sales staff, WRNL -AM -FM Rich- ington and recently separated from U. S. Army, mond, Va., appointed general sales manager. appointed assistant program director, WWDC, FRANCIS J. CORR, developer of the new succeeding Dick Lawrence, who has been named Dean Lake appointed sales manager, WCEF $9 million Frandor Shopping Center in to announcing staff, succeeding Jacque Wells, Parkersburg, W. Va. Lansing, Mich., signs for an hour a day who has moved to WCBM Baltimore as morn- across thé board for 52 weeks over WJIM ing man. Jay Grill, formerly with sales staff, KGO -TV there, starting Jan. 3, with Harold Gross, San Francisco, appointed sales manager, KFSD- president and owner of the station. Fran - John Kurtz, formerly assistant program TV San Diego. director, dor will build a special WJIM radio studio KSTM (TV) St. Louis, to WTVD (TV) Dur- Jack Mahoney, sales staff, WIBG Philadelphia, in the center for remote broadcasts, which ham, N. C., as producer- director; Roy Belles, appointed local sales manager; John Harper will enable merchants to make program film director, WTVD, appointed producer - returns to station as account executive. appearances for their products or services. director. Contract will involve about $30,000. Frank B. McLatchy, sales manager, KSL -AM- Wallace Hutchinson, promotion and group sales FM Salt Lake City, appointed manager of sales manager, John Poole Broadcasting Co. (KBIG development of Radio Service Corp. of Utah Avalon, REIF Fresno, Calif.), Hollywood, to Dixon, executive assistant in charge of corporate af- (KSL-AM- FM -TV); Paul S. national KNX Hollywood, as sales representative to food spot sales manager, KSL- AM -FM, appointed fairs of corporation; Joseph A. Kjar and J. Allen Jensen, both with KSL- AM -FM, appointed sales brokers and manufacturer representatives, suc- manager and program director respectively. - reeding Roland- D. McClure, named account executive. Richard E. Hellyer, formerly with Grant Adv., c4gST/IL Chicago, appointed manager, sales promotion - William J. Taylor, recently separated master publicity dept., WLS Chicago. sergeant, U. S. Marine Corps, and tv director, Dan E. Ries, formerly assistant promotion direc- Camp Pendleton, Calif., and Jack Stubbs, ac- tor, WKRC -AM -TV Cincinnati, appointed pro- count executive and farm director, KVVG (TV) motion- publicity director, WTVN Columbus, Tulare, Calif., to KBIF Fresno, Calif., as ac- Ohio. count executives.

' ;::: G

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Sunday morning Journey Into Melody on WGAR there with (standing, I to r) Lou INSURANCE EXCHANGE Oswald, account executive, Oswald & Assoc.; Ernest Webb, P -W advertising man- KANSAS CITY, MISSOURI ager; Bob Smiley, program host, and Mannie Eisner, WGAR sales representative. Page 60 January 3, 1955 BROADCASTING TELECASTING The best way to sell the ï//////// KANSAS (/i/!r FARM MARKET

THREE -DAY civilian orientation cruise to Pensacola, Fla., aboard the aircraft carrier use the U. S. S. Monterey is enjoyed by these broadcasting representatives who stand in front of the Monterey's war record (I to r): Bill Kusack, ABC Chicago chief engineer; KANSAS Tom Talbot, manager, Will. Niagara Falls, N. Y.; Sterling C. Quinlan, WBKB Chicago vice president, and George Forman Goodyear, president, WGR Corp. (WGR- AM -TV), FARM Buffalo, N. Y. They were among 50 people from the New York and Chicago areas invited by Rear Admiral D. V. Gallery, USN, chief of Naval Air Reserve Training, to STATION take the cruise and familiarize themselves with the function, conduct and problems of the Reserve Training Command. C BS RAD W I BW in TopekIOa

Norman Prescott, disc m.c., WORL Boston, to Capt. S. W. Townsend, U. S. Naval Reserve, Ben Ludy, Gen. Mgr., WIBW, WIBW -TV, KCKN WNEW New York in same capacity. and president, WKST Inc. (WKST- AM -TV), Rep. Capper Publications, Inc. New Castle, Pa., has organized and is com- Penny Pruden returns to WCPO -TV Cincinnati manding officer of new Naval Reserve unit for as hostess, Surprise with Pruden. Fourth Naval District, Youngstown, Ohio. Mary Kitano, assistant to radio -tv editor, former Francis Coughlin, continuity director, WGN- L. A. Daily News, to publicity staff, KNXT AM-TV Chicago, to conduct workshop on tv (TV) Hollywood. scripts in U. of Chicago's communications course on "Introduction to Television." John Bartlett, graduate, Northwest Radio & Television School, Portland, Ore., to WBAY- TV Green Bay, Wis., working on camera, floor and artwork. Verdict Aired First RADIO -TV news, allowed complete cov- Baltimore as Chris Roberts to WAAM (TV) erage of the Dr. Sam Sheppard murder weathergirl. trial in Cleveland, broadcast the verdict Gene Duncan, farm director and conductor, seconds after it was announced by the Late Show, WICS (TV) Springfield, Ill., leaves jury. WSRS reported it had a three - THAT'S ALL station to join U. S. Air Force. man team on the spot, headed by news- man George Patrick. The first man, Lloyd B. Schaffer, studio manager, WUSN -AM- who was near the jury box, signaled TV Charleston, S. C., resigns to return to West the decision to a messenger in the hall, WANT FROM YOU Coast. who relayed it to the third man in the Mike Mistovich, commercial manager, KORA broadcast booth. Later, after the ex- Bryan, Tex., appointed to permanent board of citement and confusion had subsided, RECORDED BY directors, The National Milk Bowl, annual WSRS said it broadcast an exclusive in- charity football game for youngsters. terview with Stephen A. Sheppard, an elder brother, who asserted the case was Clair Giles, business manager, WNAX Yankton, going to be appealed. WGAR went on JAYE P. MORGAN Victor S. D., and assistant treasurer, Cowles Broad- the air from the courthouse five minutes casting Co. [KRNT -AM -FM Des Moines, before the jury foreman announced the KTVT (TV) Sioux City, WNAX], elected vice verdict to the courtroom and News Di- DICK JACOBS Coral president, Yankton Greater Industries Inc. rector Charles Day stood by in the hall- Otto Brandt, vice president and general man- way adlibbing until the decision was ager, King Broadcasting Co. (KING-AM -FM- made known at 4:37 p.m., when he PUBLISHED BY TV Seattle), named to board of directors for broadcast it to waiting listeners. WXEL 1955, Adv. & Sales Club of Seattle. (TV) fed the verdict to its studios by use of a phone directly connected with WEISS & BARRY, INC. H. Leslie Hoffman, president, KOVR (TV) the courthouse. Moviemen Dick Lowe Stockton, Calif., and Hoffman Electronics Corp., and Cook Goodwin and News Editor radio -tv receivers, L. A., named Calif. State Ken Armstrong and News Director Ben chairman for second consecutive year, 1955 Wickham covered the trial for WXEL. American Cancer Society fund drive. All stations kept a 102 -hour vigil while BROADCAST MUSIC, INC. Edward Paul, salesman, WERE the jury was deliberating. The trial Cleveland, 589 FIFTH AVE., NEW YORK 36 named to board of directors, Associated Grocery lasted about nine weeks. Mfrs.' Representatives. NEW TORR CHICAGO HOLLYWOOD TORONTO MOHïR[Al


Integrated Safety Spots THE CISCO KID and Pancho, western series stars, with approval and cooperation of their area primary sponsor, Interstate Bakeries Corp., Los Angeles, have been combining public serv- ice spots with the regular commercials on Inter - state's Southern California stations. Wider use of the announcements is planned. The 20- second spots, written and filmed so that they may be integrated with the commercial or used as 20- second pullouts, touch on safety, cleanliness, proper personal care and care for other people's property, among others. Sick and Shut -in WFPA Fort Payne, Ala., has been successfully airing the Sick and Shut -In Hour for over a year, the station reports. The program has ex- panded from a half -hour daily, to an hour daily and each listener is acknowledged once a week. The program plans to publish a weekly list of shut -in listeners, with their addresses, so they ACTOR KIRK DOUGLAS receives the first print of a motion picture appeal he made in may exchange letters with one another. Besides behalf of the American Heart Assn. The presentation was a feature of a luncheon the roll call of names the program features held to plan mobilization of radio -tv in support of the drive sponsored by the associa- country gospel music played by a local minister. tion and its affiliates. At the ceremonies are (I to r): Sylvester L. Weaver, NBC president and chairman of the AHA public relations committee; Myron P. Kirk, Kudner Tv Spotlights TB' Agency vice president and chairman of the 1955 heart fund tv committee; Rome A. WEWS (TV) Cleveland, Ohio, in sponsoring a Betts, AHA executive director; Mr. Douglas, and John F. Meagher, NARTB vice spot announcement contest, "Tv Spotlights TB," president for radio and chairman of the heart fund radio committee. for junior and senior high school students, received more than 350 entries for the contest whose winners appeared on the air. Winners lion building fund. This Is Your 'Y' was transcribed their spots for regular use by the designed to be both informative in respect to station in cooperation with the Anti- Tubercu- the YMCA -YWCA program and entertaining WBVP Aids Crusade losis League of Cuyahoga County. Students to the viewing audience. CRUSADE for Freedom, which enlists also prepared the visual side of the public funds for Radio Free Europe, has called 'Not a Drop to Drink' service announcements. attention to cooperation it received from WFPG Atlantic City, N. J., was given a letter Frank Smith, president of WBVP Beaver Fast Action of commendation by the mayor and board of Falls, Pa., for a special "old- fashioned WJAR -TV Providence, R. I., airing an urgent commissioners of Longport, N. J., for its work Thanksgiving day" held at Freedom, Pa., appeal from a local hospital for a special type in warning Longport residents that their drink- for two Hungarian youngsters, escapees of blood, received four replies while the pro- ing water had been contaminated accidentally from behind the Iron Curtain. The en- gram on which the request had been made was by seawater. The station also broadcast a list tire citizenry turned out for the affair still on the air. of places where anti- typhus inoculations were which featured a parade, a dinner at the available and helped avert any possibility of high school and an Americana pageant. Building Fund Promotion an epidemic. WBVP gave live coverage to the event. WDTV (TV.) Pittsburgh, Pa., presented an Successful Telethon hour -long semi -documentary variety show fea- turing both nationally and locally known tv WFIL -TV Philadelphia reported a total of Dancing Remote 18- stars in behalf of the YMCA -YWCA $5 mil- $361,795 raised during its fourth annual WIST Charlotte, N. C., is airing a remote hour telethon for the Cerebral Palsy fund. Portions of the show were broadcast by WFIL "dance party" type of program from a different and televised by stations in Easton and Wilkes - city recreation center each schoolday afternoon Barre, Pa., and Atlantic City, N. J. Both locally in an effort to curb juvenile delinquency, the and nationally known figures appeared on the station reports. special program. Successful Day v Big Brothers Benefit KIDO Boise, Idaho, raised 510,000 in a 24- FM WCPO -TV Cincinnati raised approximately 1 hour radiothon in behalf of the local United $35,000 for the Cincinnati Big Brother organi- Cerebral Palsy organization. zations during a 14-hour telethon. Canton's Comic Outlook Crosley Safety Films WAND Canton, Ohio, lent its full support to a drive by a Mayor's Committee in Canton to CROSLEY Broadcasting Corp. has lent . 4 Reasons Why improve the its IIII a helping hand on behalf of safety, pro- reading habits of younger citi- The foremost national and local ad- ducing a 12- minute film on automobile zens. The committee procured enough good = vertisers use WEVD year after year to reach the vast driving for the High School Safety In- books to give one in exchange for every 10 Jewish Market stitute. The film is titled "It's Up to crime and horror comic books turned in. The - You" and was first shown to about 1,000 of station donated a set of encyclopedias to the Metropolitan New York students at the Ninth Annual High 1. Top adult programming School Safety Institute Day in Cincinnati. child who brought in the largest number of 2. Strong audience impact Personnel from Crosley's WLW -WLWT objectionable comic books. 3. Inherent listener loyalty (TV) 4. Potential buying power Cincinnati cooperated in the pro- duction. The film dramatized the proper TAPE DUPLICATION Send for o copy of and improper ways of driving an auto- Unrivalled capacity, fast complete service - "WHO'S WHO ON WEVO" mobile. The movie will be shown Multiple destination mailings. Experienced en- throughout the area to stu- Henry Greenfield, Managing Director high school gineers -Ampex installations assure quality. dents and youth organizations by the WEVD 117 -119 West 46th St.. city's police department. RECORDED PUBLICATIONS LABS. 1558 -70 Pierre Avenue Camden, N. J. New York 19 Cam., W03 -3000 Phila., WA 2-4649


Directors Guild Nominates AWARD SHORTS Five for Tv Film Award WOW -TV Omaha presented Certificate of Ap- preciation from Douglas County (Neb.) Red NOMINATED for the second annual tv film Cross for raising 641 pints of blood for Red directorial achievement award of the Screen Cross blood bank last August. Directors Guild are William Asher, who has submitted "Lucy's Mother-in -Law" from CBS - WTOP -TV Washington presented John Ben- TV 1 Love Lucy; Robert Florey, "The Clara Schumann Story" from NBC -TV Lorena Young jamin Nichols Award from Medical Society of District Show; Roy Kellino, "Interlude" from CBS -TV of Columbia for "contributions in the health field and Four Star Playhouse; Ted Post, "High Water" distinguished service to the people of the District from syndicated Waterfront, and Jack Webb, of Columbia." "The Big Producer" from NBC -TV Dragnet. Nominees, selected by SDG members who WHAS -AM-TV Louisville has designated re- have directed or are directing video films, sub- tiring Sen. John Sherman Cooper (R -Ky.) and mitted the half -hour tv film each considers his Sen. -elect Alben W. Barkley (D.-Ky.) as Ken- best work for 1954. SDG membership will tuckian Men of Year; Robert Whitney, Louis- vote on the award following a screening of the ville orchestra conductor, designated by station MARJORIE HAHN (r), president of the U. five films. The award will be presented at the as Louisville Man of Year. of Iowa chapter of Gamma Alpha Chi, Fourth Annual SDG Awards Dinner, Feb. 13, professional fraternity for women in radio, at the Biltmore Hotel, Los Angeles. WAVE Louisville has designated Sen.-elect AI- tv and advertising, accepts Eisenhower Mr. Florey won the first tv film award last Prayer Award and Citation on behalf of year for "The Last Voyage," shown ben W. Barkley (D. -Ky.) as Kentuckian of on CBS -TV the chapter for its radio -tv- newspaper Four Star Playhouse. Year. campaign promoting the sale of U. S. Savings Bonds. Fred D. Karl, Iowa state Broadcast Industry Cited WAAM (TV) Baltimore presented award to chairman of Savings Bond promotion, RADIO -TV industry has been cited by Dr. Maj. Gen. George W. Smythe, Second Army makes the presentation. Witnessing is Bea James E. Perkins, managing director of Na- Deputy Commander, for Second Army's con- Johnson, director of women's activities tional Tuberculosis Assn., for its "inestima- tributions to recent cerebral palsy telethon over for ble value to the 1954 Christmas Seal sale and that station. KMBC -KFRM and KMBC -TV Kansas City. a remarkable example of the industry's gen- erous contribution to public service." Jess Mason, news commentator, KGW Port- land, Ore., and KGW recommended for award CARTB Seeks Award Entries of citation from American Legion Dept. of Oregon for sound ENTRIES for the John J. American principles and stand Gitlin Jr. memorial against . award are now being requested from Canadian stations by the Canadian Assn. of Radio & Television Broadcasters, , for presenta- Raytheon Mfg. Co., Waltham, Mass., presented tion on March 21, 1955, at the CARTE "Diplomo of Honour" citation at International dinner at the Chateau Frontenac, Quebec City. Trade Exhibition, Milan, Italy, for modern The awards this year are to be made on the industrial design for its Challenger table tv basis of any single or continuing contribution receiver. by any CARTB station to any form of corn - munity service. Facts and figures on what sta- tions have done for their community will be Ignacio Carral, manager, Robert Otto & Co., S. A., presented the basis for the awards. Deadline is Feb. 1. annual Mexican advertising awards for best tv commercial and best brief institutional ad by Asociacion Nacional de la Publicidad of Mexico.

James P. (Uncle Jim) Harkins, former assistant KEYS to a 1955 Plymouth are presented talent coordinator, NBC, to receive Pro Ecclesia to Lew Reynolds (r), sales staff, WAGA et Pontifice Medal from Pope Pius XII, in rec- Atlanta, by Claude Frazier, manager. Mr. ognition of service to Pope and Roman Catholic Reynolds won the car in a station sales Church. contest in which he showed the greatest increase in accounts and dollar volume. WRUL Boston presented with citation by Radio Nacional de Guatemala for "magnificent serv- ice rendered to listeners in Guatemala" during and after liberation of country from commu- nists last June.

Alex Segal, director, U. S. Steel Hour (ABC - TV, alternate Tues., 9:30 -10:30 p.m. EST), pre- sented Award of Excellence for photography from Modern Photography magazine.

PRESENTATION of a microphone from the vice and publicity direc- North Carolina Assn. of Broadcasters by James Rotto, president Co., presented plaque Jim MacNeil (I), retiring NCAB president, tor, Hecht Washington, of in recognition to North Carolina's Gov. Luther Hodges from Adv. Club Washington long service to advertising profession. takes place on the occasion of a state- of LOUIS HUMMEL (r) is congratulated by wide address by the governor. The mike Harry Mason Smith, vice president in is to remain in the executive offices and Tom Harmon, sports director, Columbia Pa- charge of sales for Crosley Broadcasting connected to a local loop through the cific Radio Network, Hollywood, and former Corp., Cincinnati, Ohio, in front of the rest of the governor's term. A "one mil- All -American football player, presented first an- Packard sport convertible he won for lion" inscribed on the microphone plate nual Western Air Lines Inc. (L. A.) sports placing first in Crosley's "Operation Sun - refers to the number of radio homes in trophy as "the man who has done most in burst"-a promotion in which Crosley na- North Carolina. 1954 for West Coast athletics." tional tv sales representatives competed. BROADCASTING TELECASTING January 3, 1955 Page 63 PROGRAM SERVICES NETWORKS

ZIV BUSINESS UP 31%, In the report, Mr. Rosensohn informed stock- holders that in 1954 BOT had participated in NBC REPORT SHOWS YEAREND REPORT SAYS an average of one closed-circuit coast -to -coast meeting per month for a top rated industrial RECORD TV GROSS Film and program company concern with a total gross volume of close to The network's yearend report cites increase in both radio and $1 million. The meetings included two shows cites $125 million gross time tv sales and expects even each for Ford, Chrysler and Pan American World Airways. The company's facilities also billings for television greater increases in 1955. and indi- were used by American Management Assn., cates the milestones which the EXCELLENT YEAR in sales and production Dow Chemical Co., Wyeth Labs and Kaiser - was noted last week by Alvin E. Unger, vice Willys. medium has passed. president in charge of sales, in a yearend re- Mr. Rosensohn estimated that the dozen RECORD HIGH total of tv gross time billings view of Frederic W. Ziv Co. business. Mr. shows were witnessed by more than 300,000 for 1954 -some $125 million worth -was Unger reported more than a 31% increase in people. In one instance, he said, 35,000 people claimed last week by NBC in a yearend report. sales in 1954 above the previous year, and radio saw a two -hour Ford telecast. In 1955 Mr. The network said that its "new look in sales show production at an all-time high in Ziv's 15- Rosensohn expects the firm to increase its busi- patterns based on the magazine concept" at- year history. ness to a total of 50 meetings with an increased tracted a total of 219 tv advertisers, an in- crease of 45 over the As a result, Mr. Unger said, more than 50 income of $2,500,000. previous year and a tripling of its tv advertiser radio series, totaling more than 6,000 individual roster over 1950. NBC said 1954, the first year programs, will be available to local radio sta- of administra- UBS Names New Officers tion of the network's management team Pres- tions this year. of ident Sylvester L. Weaver Jr. and Executive Mr. Unger said Ziv would continue its policy APPOINTMENT of new officers for 1955 -56 has been announced by Universal Broadcasting Vice President Robert W. Sarnoff, was marked of signing top name stars for quality vehicles. by the creation of new programming and sales Among those stars now transcribing shows for System, Detroit. Harry Krivitsky, assistant general sales manager in charge of television patterns "which sped the development of net- Ziv, he listed David Brian (Mr. District At- work color television on a commercial basis." torney), (Red Skelton Show), rental, has been appointed district manager of the UBS Boston office. Richard H. Curley Jr. Particular attention was paid in the report to Peggy Lee, Dick Powell, Ginger Rogers, Tony Mr. Weaver's announcement early in the year Martin (The Flour of Stars), Tyrone Power of CBS has been elected to the UBS board of directors and Dr. Aines Robey, former UBS of the scheduling of 33 hour -and -a -half color (Freedom, USA), , Lauren spectaculars president and a member of the board, has re- which NBC reminded "was fol- Bacall (Bold Venture) and Irene Dunne, Fred lowed by an immediate sellout to six national MacMurray (Bright Star). quested a one -year leave of absence, according to the announcement. Re- elected to the board advertisers whose investment in these programs Ziv expects the more than 31% increase in of directors were Richard L. Cotten, UBS presi- totaled $14 million." sales to go higher in 1955 because of advertiser dent, and John L. Mayer, treasurer. Robert P. The number of NBC -TV stations equipped to interest. The company plans to follow its prac- Bigelow was elected secretary of the corpora- carry color tv transmissions jumped from 21 tice of syndicating well known program prop- tion. last January to 93 last month, making color erties such as Mr. District Attorney, for which available in an area comprising 87% of the U. S. he said sales have jumped to more than 300 tv audience, it was said in the report. in the six months it has` been on the market. World Broadcasting System NBC claimed the "first west to east transcon- Local advertisers expected to use trans- Offers Seven New Programs tinental transmission of color," the Tournament cribed radio shows in greater number this year, of Roses Parade on Jan. 1, 1954. according to Mr. Unger, include banks, baker- MORE THAN 1,000 World Broadcasting Sys- Also marked was NBC's "basic revamping ies, electric appliance distributors and dealers, tem subscribers were to have a new series of of the program lineup," which by the fall sea- supermarkets, automobile dealers, department seven, across -the -board programs available on son totaled 39 new tv programs. Its intro- duction in March of the Home show, 11 stores and dairies. Regional advertisers also Jan. 1. The programs, all musical, offer sta- a.m. to noon EST, and in November its buying shows more heavily will be brewing tions nearly 12 hours of programming weekly, of Satur- companies, wine makers and food processors, day morning two -hour block of children's . with a total of 111 one -minute spot -selling he said. shows, NBC said, highlighted changes in day- opportunities per week, adding to sponsor iden- time television. Arrival in September of its tv tification at the beginning and end of each show, Tonight, also marked the year. BOT Says Closed Circuit show, Pierre Weis, WBS general manager, said. In film activities, the network said the NBC Came of Age During '54 Comprising the new program group are: Film Div. provided tv stations with 736 weekly Music Coast to Coast; Passport to half -hours of local programming compared to YEAREND report to stockholders in Box Daydreams; Guess Who? Guess What?; Westward to Music; 235 in 1953. Also reported: more than 1,120 Office Television, New York, was released Film Div. program sales The Song and the Star; The Three Suns, and in markets ranging in by William P. Rosensohn, president of the size from 4,000 the Blackwood tv homes to New York City's company, stating that "closed- circuit television Brothers Quartet. 4.25 million tv homes. has come of age in the past 12 months as a Mr. Weis said sales tools to be provided Boost in tv station lineup was cited. The net- potent selling tool for American industry." stations will include "new local personality work said the average sponsored NBC -TV shows and local interest features." evening show was carried by 94 stations in November 1954 compared to 67 stations in the PROGRAM SERVICE PEOPLE same month of 1953. Actual growth of the radio and tv networks Kenneth W. Heberton, assistant vice president, was pointed out with NBC reporting a total of Western Union Tele- 210 and 196 affiliates for the respective net- graph Co., Washing- works. ton, appointed vice New highs in the gross income of its owned president for govern- ment relations, con- tinuing as Washing- Color Remains at NBC ton office manager. NBC President Sylvester L. Weaver Jr. said in a statement Wednesday that Ralph W. Rogers, "there are no changes" in NBC's "pre- former staff an- viously announced plans for color tele- nouncer, KEX Port- vision programming. ... Public interest land, Ore., to North- has been highly encouraging and we look western Recording forward to continued advances and ex- Inc., same city, as pansion in color programming in 1955." MR. HEBERTON public relations and His statement followed disclosure that sales representative. CBS-TV is considering whether to con- tinue its colorcasting schedule when 'Him KRIZ Phoenix personality Les Lear, president, Les Lear Productions, Chi- its - first year's cycle is completed adopted cago, appointed chairman, special events div., in April by tribe." [CLOSED CIRcurr, Dec. 27, 1955 Chicago Heart Assn. fund drive. 1954]. Page 64 January 3, 1955 BROADCASTING TELECASTING and operated stations division were reported. SPORTS LINEUP Opening in September of its Brooklyn color $100,000 for Free studio (which NBC refers to as the "largest tele- vision studio in the world ") and construction PLANNED BY MBS THE FOUR television networks were set of a new color studio in Burbank, Calif., were IN an effort to bolster its evening lineup and to boost The Advertising Council's `Fu- pointed up. at the same time offer programming likely to ture of America" campaign yesterday NBC said its Merchandising Dept. in 1954, engender sáles interest, Mutual last week an- (Sunday) with four free half -hour tele- the third year of its operation, conducted cam- nounced plans for broadcasting major sports casts, whose commercial value was estim- paigns for more than 115 advertisers. Sub- events on a year -round basis, starting Jan. 11. ated at more than $100,000. The program, of the work by this department titled The Future of America, was sched- stantial amount Titled Parade of Sports, this programming was for NBC -TV's "magazine" trio, Today, uled to be presented yesterday over NBC - will be presented on a three -to -six day per and Tonight. TV at 1 p.m. EST; over CBS-TV at 2 Home, week basis, depending on the number and cali- p.m.; over ABC -TV at 8:30 p.m., and NBC's report, which also detailed organiza- bre of sports events available. It will be slotted over at 9 p.m. The filmed show tional changes made during the year, noted that for airtime at about 9:15 p.m. EST, and will DuMont was arranged as special New Year pro- by the year's end, 4,700 regular employes were run for about two hours, except for Saturday on the network staff compared with 4,458 a night when the broadcasts will start approxi- gramming. year ago. In the year, the company had 111 mately at 7:30 p.m. One important considera- separate labor agreements with 15 different tion that influenced Mutual to inaugurate this unions. special programming, it was believed, is that Rich' Ruling the network presently carries no commercially - 'Strike It NBC Names Hazelhoff sponsored shows after 9:05 p.m. EST. Claimed Victory by All will be made avail- To Head Telesales Dept. The Parade of Sports BOTH sides claimed victory after a unique able for local cooperative sponsorship. An decision was handed down by New York's City APPOINTMENT of Erik Hazelhoff as manager MBS spokesman pointed out that the Mutual- Felony Court last week on the year -old feud 4] highlighted the of NBC's newly- created Telesales department Ward survey [BT, Oct. between New York Welfare Commissioner L. and the network was announced last week by Matthew J. (Joe) popularity of sports shows, McCarthy and the Strike It Rich radio-tv pro- the Parade of Sports Culligan, NBC's national sales manager. is of the opinion that gram. will attract listener as well as advertiser support. The new department evolved from an ex- A 16 -page decision was rendered by Magis- perimental unit of NBC-TV's Today, Home Among the events to be broadcast will be trate Samuel H. Ohringer ruling that the show and Tonight shows, and now becomes a full- college basketball games, professional basket- violated the City Administrative Code because scale presentation unit of the NBC sales de- ball, hockey and late -winter track games. It it failed to have a license to solicit funds from partment, according to Mr. Culligan. It will was pointed out that events will not be broad- the studio audience. But he also held that the be available to the entire network sales opera- cast in a city where prior arrangements exist city had no jurisdiction over the show's for- station, but tion for all shows. for presenting the game on a local mat or its relationship with its audience. with network broadcast- In his new post, Mr. Hazelhoff will supervise this will not interfere Attorneys for Walt Framer, Walt Framer the production of kinescope film and "live" ing to other localities. Productions, the show's producer, said they plan closed-circuit presentations for new business on to file an appeal as soon as a court judgment the network. The operation is an attempt by Stanton, Godfrey, Puck Deny is issued. Commissioner McCarthy said he NBC to project the format of the programs and would "take appropriate action" after he watch- the personality of the stars to advertisers inter- It Happened Over Marlowe ed the program, thus indicating that the city ested in television. THE PRESIDENT of CBS Inc. and two of the would insist the show obtain a license. Mr. Hazelhoff, a former editorial writer for principals issued statements late Wednesday Judge Ohringer said the city cannot control the Today show, expressed the view that the denying published reports that Arthur Godfrey the relationship between the show's sponsors and the home viewers, holding that this was a "greatest demand for the telesales operation will had fired Larry Puck, the producer of his subject which comes under federal jurisdiction. come from the daytime television areas, since Wednesday night program, because Mr. Puck to The victory claims were expressed in this most prospects do not have the opportunity had become engaged to Marion Marlowe, singer see the daytime shows because of lack of view- way: shows. ing facilities at their places of business." on the Godfrey Mr. Framer said he was gratified that the Dr. Frank Stanton, president of CBS, said court found that the city could not interfere as general manager of with the program's format but that he was $2 Million in Co -op Sales Mr. Puck would continue the staff concerned with the Godfrey evening "disappointed" that the show required a license Shared by NBC Affiliates programs; would continue as co- producer (with and an appeal would be made "to the highest Jack Carney) of the Orodfrey Talent Scouts pro- court if necessary." AN ESTIMATED $2 million in time revenue said he hoped the ruling find- his administrative Mr. McCarthy through sale of co-op programs during 1954 was gram; and would continue ing "Mr. Framer and Mr. Hull [Warren Hull, shared by 85% of NBC Radio's affiliates, Lud- functions on Godfrey and His Friends, the m.c.] are guilty as charged of public solicitation wig W. Simmell, NBC manager of Co -op sales, Wednesday evening show. But at Mr. Puck's without securing the required license" will mean said last week. own request, Dr. Stanton continued, he will no the "end of this kind of abuse of public con- of the Wednesday Mr. Simmell reported the figures represent longer serve as producer fidence." night show, a responsibility now being taken Strike It Rich is sponsored by Colgate -Palm- the sale in 170 individual markets of 11 cooper- Godfrey. olive Co. Mon.-Fri. on CBS -TV at 11:30 a.m.- ative radio programs to 550 local advertisers. over by Mr. Further, Dr. Stanton said, neither Mr. God- noon. The morning tv programs are rebroad- Program list showed World News Roundup cast the following day for the full five days on frey nor any CBS executive concerned with Mr. at the top, sold at various times by a total of NBC Radio in the same time slot. C -P, which aware of Mr. Puck's 90 stations; Election Returns ran second with Godfrey's programs was also sponsors the program Wednesday at 9- engagement to Miss Marlowe. local sales by 61 affiliates, while the H. V. Kal- 9:30 p.m. EST, on CBS -TV, will replace the Puck said: "It has been common knowl- tenborn news show was third with 55 stations. Mr. show in that period effective Jan. 16 with a edge that in recent months I had on a num- filmed program, The Millionaire. At the same time, Three Star Extra (6:45 -7 ber of occasions expressed the hope that I p.m. EST), now sponsored by Sun Oil Co.. might be relieved of my producing assignment on 36 stations in a 14 -state area, will be made for the Wednesday night television show be- WROW -TV Signed by CBS -TV available to the rest of the NBC Radio network, cause, combined with my work on other God- SIGNING of WROW-TV Albany, N. Y. (ch. starting next Monday (Jan. 10). frey operations, it was getting to be too much 41), as a limited alternate affiliate of CBS -TV, According to Mr. Simmell, the standing of for one man to do." effective Feb. 1, was announced last week. The other programs sold cooperatively were Sports Said Mr. Godfrey: "I did not fire Larry station, in which CBS commentator Lowell ' Daily in 48 markets; Alex Drier in 40; Puck. He is a very valuable member of our set- Thomas is a stockholder and board member, is Pauline Frederick Reporting in 32; Morgan up and I regret his inability to continue all the headed by Rep. Dean P. Taylor (R -N. Y.) as Beatty -News of the World in 26; Egbert and responsibilities he has exercised for the past board chairman, Frank M. Smith as president, Ummly in 22; series of four Election Preview six years. I'm sorry I did not know about his Tom S. Murphy as general manager. A second programs in 20; Grand Ole Opry in 19, and engagement to Marion Marlowe. To both of congressman, Rep. Leo O'Brien (D-N.Y.), also in 9. them, my blessings and best wishes." is on the board. BROADCASTING TELECASTING January 3, 1955 Page 65 NETWORKS MANUFACTURING FOLSOM FORECASTS RCA BANNER YEAR Sales volume in electronics products will reach record levels, says RCA president. OUTSTANDING sales volume in 1955 for RCA's radio, tv and electronics products was predicted Wednesday by Frank M. Folsom, president of RCA. Mr. Folsom, in a yearend -statement, was optimistic on expected radio set sales, forecast- ing "a substantial upward trend." Sales of products and services by RCA for 1954, he reported, attained an all -time high volume of about $930 million. "The electronics MEMBERS of NBC's Owned Stations Div. in New York, who have been staff members industry as a whole continued its phenomenal for 10 and 20 years, were honored at a luncheon last month by Charles R. Denny growth, with sales of more than $10 billion, (c), NBC vice president. L. to r: Paul Turner (10); William Haerer (20); Sherman which is about 600% greater than those eight Hildreth (10); Mary McNulty (10); Kenneth J. Arber (20); Mr. Denny; Hamilton Shea, years ago." noted Victor's unit vice president in charge of WRCA -AM -TV New York; Arax Kazanjian (10); Thomas C. Mr. Folsom that RCA production and sales of tv sets surpassed 1950, McCray, general manager of KRCA (TV) Los Angeles, and Thomas B. McFadden, which had been the top year, and predicted NBC Spot Sales vice president (20). William Malcolm, with 10 years service, was that the opening of new tv service areas and not present at the luncheon. the trend to multiple tv sets in homes "will give added impetus to sales in the years ahead." NETWORK PEOPLE He continued: New Racing Network Formed "In fact, estimated sales of black-and -white With Headquarters at WMID Ralph Glazer, account executive, Columbia and color receivers during the next five years is Pacific Radio Network, Hollywood, named expected to exceed 33 million units, thus ex- NEW RACING NETWORK, to be called the CPRN eastern sales representative, headquarter - ceeding by more than a million units sales Feature Race Broadcasting Network, has been ing in N. Y., succeeding Tom Swafford, who during the past five years." formed, with WMID Atlantic City, to serve moves to CBS Radio Spot Sales, N. Y.; Roland Industry and government purchases of new initially as the key station. H. McClure, sales representative, KNX Holly- electronic products were cited by Mr. Folsom wood, succeeds Mr. who said that by the end The network will carry the feature race from Glazer. of 1954, the volume had reached a total of more than half of that in Tropical Park (Mon.-Sat.), which will be fol- Hazel Markel, formerly women's commentator, communications and home entertainment. lowed by a rebroadcast of the actual running MBS and WWDC Washington, appointed as- In 1955, he said, "development of color of all races from the park. Pickups will be made sociate producer in charge of radio -tv activities, into its commercial phase will move ahead." from other Florida tracks later in the season Washington office, The American Forum and He paid particular attention to RCA Victor's and from northern tracks in the spring and Youth Wants to Know. 21 -inch color sets, which he said will con- summer, WMID has announced. tribute substantially to "the transition over the Cliff Brown, formerly with radio -tv promotion years The feature race and the rebroadcast of the next few to a nationwide color television staff, Universal -International Pictures, Studio service, with a steadily increasing demand for call of all the races will be available to network City, Calif., to NBC -TV Hollywood as associate color sets." affiliates for local sponsorship. David H. Freed- producer. man, WMID station manager, is general man- ager of the new racing network. Executive Robert S. Finkel, director -producer, ABC-TV DuMont Says B &W Tv offices will be at WMID. Lineup of member Hollywood, to NBC -TV there in similar ca- pacity for Great Gildersleeve to Will Stay Tops in '55 stations was not announced. pilot program, be released Jan. 6. PREDICTION that 1955 will be "primarily a black -and -white year" for the television receiver Four Tv's Linked to AT &T Jeanne Morehead, formerly with Young & market was expressed last week by Dr. Allen Rubicam, N. Y., to publicity- promotion dept.; B. DuMont, president of Allen B. DuMont FOUR additional television stations were linked ABC Central Div., Chicago. Labs He said 1955 "looks about 99% black - to AT&T's nationwide intercity tv relay facili- and- white." ties over the Christmas weekend: WFIE (TV) William S. Hedges, vice president, NBC, ap- Dr. DuMont said production Evansville, Ind.; that of color WEHT (TV) Henderson, Ky.; pointed to head radio -tv executives committee receivers will not exceed units WBTW (l-V) 50,000 in 1955, Florence, S. C., and WSFA -TV organized to help N. Y. Public Library in cur- but expressed the view that the electronics in- Montgomery, Ala. AT &T said last week that rent funds appeal. dustry as a whole is in for a year of "good with these additions live network tv service is consumer demand and heavy business activity." now available to 356 stations in 232 U. S. cities Tames C. Harsch, Washington news analyst, He added that he expected DuMont's manu- NBC, will address 10th annual session of facturing operation to exceed any previous THE SMART BUY IN MILWAUKEE Georgia Radio & Tv Institute at Henry W. year's activity. Grady School of Journalism, U. of Georgia, He reported that DuMont's television re- Athens. ceiver division and the cathode -ray tube divi- sion both enjoyed unit sales increases, but noted San Zelman, news director, Columbia Tv Pacific that profits for the tube division were smaller Network, Hollywood, elected president, Radio than in 1953 because of "the extremely corn & Tv News Club of Southern Calif., with John Holbrook, newscaster, Mutual -Don Lee Broad- 1st choice! casting System, Hollywood, as. vice president; Wilfred Brown, news editor, Mutual -Don Lee, REGIONAL secretary- treasurer, and , ABC COVERAGE Radio news analyst, Bob Greene, Mutual -Don Lee AT LOCAL news editor, Max Roby, former RTVNCSC president and CBS . Y RATES Radio newscaster, and Eddie Lyon, former news editor, KLAC -TV 860 KC Hollywood [now KCOP (TV)], as board mem- Adam J. Young Jr., Inc., Nat'l Reps. bers. GILL -PERNA

Page 66 January 3, 1955 BROADCASTING TELECASTING petitive conditions in the tv picture tube indus- Trav -Ler Seeks Canada Plant a signal strength of 1,000 microvolts at a dis- try." He said the company had made many tance of six miles. The low price of the BT-50A, plant improvements at the tube division during To Make Large Screen Tv Sets when put together with the miniature Dage 1954 in order to reduce manufacturing costs canteras, will put tv within reach of every town TRAV -LER Radio Corp., Chicago, is currently and to provide facilities for the manufacture of large or small area, negotiating for a plant in F. Dan Meadows, Dage color tv picture tubes. central Canada look- general sales manager, of ing toward the manufacture large- declared. Dage is a of screen division of Thompson Products Inc. Dr. DuMont characterized 1954 as a year monochrome television sets for about $200, it that continued the expansion of the television was reported last week. and electronics industry in most of its phases. Joseph Friedman, firm's president, outlined Stromberg- Carlson Names He pointed out that more than seven million to dealers and distributors at the Chicago's Hunt, Schifino V.P.'s receivers were produced during 1954 and about Ambassador East Hotel Tuesday his company's CLIFFORD J. HUNT, general 75 new stations went on the air, but added: plans for expanding into the Canadian market, manager of Stromberg- Carlson Co.'s radio -television "An unfortunate occurrence was the large where he feels there is a great potential. He divi- sion, and Anthony G. Schifino, general manager number of uhf television stations that ceased claimed that the Canadian market has scarcely of the sound division, have been elected vice operations or decided not to attempt to go on been touched by American set -makers. He did presidents by the firm's board directors, ac- the air during the year direct result of the not amplify what size picture screens of -a would cording to R. C. Tait, president of the FCC allocation plan, which intermixed vhf and be put out but it was company. assumed they would In other changes, John H. Voss, general man- uhf stations in the same market areas." measure 21 inches or more. ager of the telephone division, becomes a vice E. P. Rice, manager of the cathode -ray tube president, and Philip J. Lucier, manager, tele- picture tube sales at division, reported that Raytheon phone finance department, and Arthur J. year Appoints Two DuMont exceeded the previous record of Frink, general credit manager, add the title of 1953 by 12%. He said that based on industry CURTIS L. PETERSON has been named ad- assistant treasurer. estimates that between 6 -61/2 million receivers vertising manager and Cliff Knoble merchandis- will be produced in 1955, the tube industry ing manager of television -radio operations, S should enjoy "another good year" in 1955. Raytheon Mfg. Co. announced last Tuesday. -W Drops Home Sets Mr. Knoble, advertising manager for the HEAVY workload for government electronics GE Tube Div. Chief Foresees past year, was previously advertising manager projects has prompted Stewart -Warner Corp. for Chrysler Corp. for nine years. Mr. Peterson to abandon manufacture and sale of home -type 11.5 Million Tubes in '55 formerly was account executive and Chicago radio -tv receivers and phonographs in the U. S. within the will require than 5.5 manager for Cowan & Dengler Inc., New York, next three weeks, the company has AMERICANS more mil- announced. lion new picture for their tv sets in 1955 which handles the Raytheon account in the tubes Hoffman and the industry will produce about six million East. Before that, he was advertising director Radio Corp. will assume warranty and servicing on present sets more for new sets, it was predicted last week of Ekco Products for 15 years. Additionally, he for S -W products, according to a letter sent dealers by J. Milton Lang, general manager of General served in a merchandising capacity for Philco to and dis- tributors. The firm will continue, however, Electric Co.'s tube department. He said this Corp. in the receiver-phonograph field in Canada for anticipated figure of 11.5 million tubes would export. top the previous record year of 1953 by about Wrist Radio Reaches 45 Miles a half- million tubes. NEW wrist radio receiver that can pick up MANUFACTURING PEOPLE voiced belief that the in- Mr. Lang also the messages originating 45 miles away is described Dr. Donald B. Sinclair, chief engineer, General dustry-wide tube business will have electronic by the Dept. of Commerce in a bulletin pub- Radio Co. (radio and electrical laboratory ap- about in a total volume of $620 million 1955. lished by its Office of Technical Services. Using paratus), Cambridge, Mass., elected vice presi- He said that continued developments in receiv- a printed circuit and three transistors, it plugs dent for engineering. ing tubes and in industrial and transmitting into the ear like a hearing aid. A one -foot tubes will result in "improved performance of antenna, built into the watch strap, is not needed Marty Bettan, formerly sales manager, Radio these types in home entertainment, industrial for local reception. A battery, half -inch wide Merchandise Sales, N. Y., appointed national and military use." and five- eighths of an inch long, provides power. sales representative, Rogers Electronic Corp., same city. Electronics Mfrs. Display Dage Exhibits in Peter J. Reuter appointed manager of contract Wares at Chicago Market relations, government operations, CBS- Colum- A NEW low price television transmitter that bia and CBS -Labs, headquartering in Long THE NATION's major electronics manufactur- can develop 50 w power with a range up Island City, N. Y. ers will exhibit their 1955 line of radio, tele- to 25 miles was exhibited by Dage Electronics vision and related lines of consumer products last month in Mexico City at the Central George A. Hinckley, formerly with WHDH at the International Home Furnishings Market American and Caribbean Convention, spon- Boston, appointed field application engineer in in Chicago for 12 days starting today (Mon- sored by the Inter- American Broadcasters New England area, Raytheon Mfg. Co., day). Assn. Called model BT -50A, it is said to have Waltham, Mass. Among the set -makers who will hold forth at Chicago's Merchandise Mart, according to THE LATEST advance notices, are CBS -Columbia, Westing- In The Greater Cincinnati Area house Electric Corp., Raytheon Mfg. Co., Ad- VW( KY miral Corp., Motorola Inc. and others. STORY CBS -Columbia has announced it will display Of the 302,630 Radio Homes its "present line of black -and -white and color regularly surveyed' by Pulse, television receivers and radios." Raytheon's tv -radio operations division held 1 out of every 41/2 out promise of a display that would "usher in a new era of electronics" hinging on "a revolu- was tuned to WCKY in Sept. -Oct. tionary new kind of tubeless radio which lasts thru Friday, 9 a.m. to 7 p.m. indefinitely, out -performs all conventional ra- Every day, Monday dios and operates at almost no cost " Westinghouse will show its new year -round Buy Independent -Beat Network consumer products and will be represented by executives from its electric appliance division. ratings: Get lower cost per thousand RCA and CBS-Columbia, leading manu- and large. outside BONUS audience. facturers of color tubes, are expected to display their latest lines for public comsumption. BUY WCKY The International Home Furnishings Market is held semi -annually in Chicago (in January and in June) and features exhibits of radio -tv and other manufacturers. BROADCASTING TELECASTING January 3; 1955 Page 67' PROFESSIONAL SERVICES

him at Doctor's Hospital where he died within FINAL RITES HELD FOR HORACE LOHNES a few hours. Industry figures from across left, later setting up the engineering firm of The Rev. Raymond W. Davis, rector of Jansky & Bailey. Truro Episcopal Church, Fairfax, Va., con- the nation attend funeral serv- About the same time William Okla- Skelly, ducted the services at Twin Oaks. Honorary ices for prominent radio and homa oilman, acquired KVOO Tulsa, which pallbearers were these members of the law television lawyer. became one of the first Dow & Lohnes clients. He, too, was a witness in the oil proceedings firm: Mr. Dow, Fred W. Albertson, Clair L. FINAL TRIBUTE to Horace L. Lohnes, 57, before the FRC. Stout, Robert L. Irwin, Temple W. Seay and senior active partner Dow, & of Lohnes Albert- Few attorneys were engaged in radio prac- Joseph E. Keller; Russell B. Benson, attorney; son, Washington law firm, was paid Tuesday as tice in the late '20s. Mr. Lohnes, known for Vernon H. Doane, attorney; T. A. M. Craven industry figures from all parts of the nation his willingness to lend a helping hand, en- and Ronald H. Culver, of Craven, Lohnes & took part in funeral services. couraged many young lawyers to enter radio An attorney of wide renown, Mr. Lohnes Culver; Mr. Jansky; Earl H. Gammons, CBS practice because he felt it would quickly be- Inc.; Dr. Walter N. Bradshaw; Joe DuMond, knew thousands of persons in the broadcasting come a major in field law. element the of KXEL Waterloo, Iowa; Taishoff, and legal fields. His Originally Mr. Lohnes had contemplated an Sol BST; career was cut short engineering career, taking a civil engineering Dr. M. W. Perry, Mr. Lohnes' personal physi- Dec. 23 as a heart course at Ohio State U. He was drafted for cian; Dean Oswald S. Colclough, George Wash- attack led to his World War I service during his freshman year. ington U.; Charles S. Rhyne, American Bar death within a few After working for National Cash Register Co. Assn.; W. Cameron Burton, District of Colum- hours [AT DEADLINE, in postwar months he went to Washington, en- bia Bar Assn.; Vincent B. Welch, FCBA; An- Dec. 27, 19541 rolling in George Washington U. law school thony J. Byrne, Munsey Trust Co.; Charles Day, Services, including and worked parttime for Mr. Dow. He received American Legion D. C. Alumni Assn., Delta Theta Phi; Dr. T. B. his LLB in 1924, LLM in 1925 and a masters McCord and Charles Pickett, Fairfax, Va.; Mr. rites, were held Mon- degree in political science from American U. Fetzer; B. day evening at the in 1927. George Storer, Storer Broadcasting Gawler funeral home Co.; O. L. Taylor, KANS Wichita; Richard D. in Washington, fol- Member of Delta Theta Phi Buckley, WNEW New York; Laurence H. lowed' by private He was a member of Delta Theta Phi, na- Stubbs, Portland (Me.) Press Herald; Roger C. ceremonies Tuesday MR. LOHNES tional law fraternity. His name designates a Peace, Greenville (S. C.) News -Piedmont; L. S. afternoon at Twin chapter of the organization- Horace L. Lohnes Mitchell, Tampa Daily Times; Oaks, Vienna, Va., his home. Burial was in (Fla.) Kenyon Senate, Columbus Law School, Catholic U. Brown, KWFT Wichita Falls, Tex. National Memorial Park, Falls Church, Va., During World War II, when the fraternity had with Masonic rites at the grave. wartime problems, Mr. Lohnes raised a national Active pallbearers included James P. Burns, Donations, in lieu of flowers, were made by fund which helped bring up the organization of Burns, Doane & Benedict; Raymond B. Hard- friends to the George Washington Law Center to top ranking following the war. ing and Thomas Schroyer, attorneys; Meredith Fund, of which Mr. Lohnes was District of Mr. Lohnes had many private charities un- M. Daubin, and Messrs. O'Bryan and Wilson, Columbia chairman. known to his closest friends. Leading industry, of Dow, Lohnes & Albertson. The legal career of Horace Lohnes paralleled legal and government officials constantly sought the birth and development of federal radio his advice on both radio and non -radio sub- regulation. His first radio assignment was re- jects, knowing he would state his opinion with- Others at Services called by Fayette B. Dow, his law partner, and out fearing unfavorable reception. Attending from out -of-town were John D. John E. Fetzer, head of the Fetzer Stations, In 1940 he bought the 60-acre Twin Oaks Williamson, Dallas investment broker; Charles close friend and longtime client, who had tract west of Washington. The farm is known to heard the story first -hand. large numbers of people who attended Federal and B. H. Peace, WFBC Greenville, S. C.; In 1928, Mr. Dow recalled, he looked over Communications Bar Assn. and other outings. Kelley Sisk, Greenville News -Piedmont; B. T. a stack of papers involving communications It contained guest facilities, with at least a Whitmire, WFBC -TV Greenville, S. C.; John transmitters operated by Geophysical Research dozen persons likely to be entertained there Jaeger and Harry Playford, WNEW New York; Corp., handling such activity for a group of oil on an average weekend. He had an office build- Creighton E. Gatchell, WGAN Portland, Me.; companies. Turning to Mr. Lohnes, he said, ing on the farm. Mrs. Frank E. Megargee, Mrs. Douglas Hol- "Here, young fellow. I don't know anything He is credited with having encouraged large comb and Vance L. Eckersley, both of about this. You get your teeth in it." Under numbers of radio and tv applicants to apply the brand new radio law, the Federal Radio for facilities, and friends say he frequently gave WGBI Scranton, Pa.; J. Leonard Reinsch, WSB Commission had just been set up and radio users them financial aid during the difficult early days. Atlanta; Adrian Murphy, Herbert E. Akerberg, were required to file formal papers asking the His belief that tv programs should be available William A. Schudt Jr., Edward Hall, Julius F. right to use frequencies. from sources other than major networks was Brauner, CBS Inc.; Lee B. Wailes, Storer When it became obvious that the applications said to have influenced him to organize Vitapix Broadcasting Co., and John B. Poole, Detroit required engineering testimony, Mr. Dow per- Corp., which later became allied with Guild attorney. suaded C. M. Jansky, engineering teacher at Films Co. He was vice president of Vitapix- U. of Minnesota, to take a three -month leave. Guild Programs Inc., syndicating the group's Mr. Jansky reported to Washington and never programs. PROFESSIONAL SERVICE PEOPLE His organizations include: Past president, Col. John B. Connors, U. S. Army (ret.), for- FCBA, District of Columbia Bar and Ameri- merly in charge of training films, Ft. Benning, can Bar Assn.; past national chancellor, Delta Ga., to Hollywood International Tv and The- Theta Phi; National Press Club and University atrical Agency, Hollywood, as manager of tv Club, Washington; Almas Temple, Shrine; di- rector of Munsey Trust Co. department. Survivors Frank Norris, supervisor of publicity, Calif: CHNS In 1919 he married Thelma Marie Foley. Nevada -Arizona area, Curtis Circulation Co., HALIFAX NOVA SCOTIA L. A., named associate editor, Hollywood edi- THE Mrs. Lohnes and a daughter, Roberta Lee, sur- vive along with George Lohnes, Washington tion, new Curtis Publishing Co. magazine, Tv SIGNBOARD consulting engineer, brother; his parents, Mr. Program Weekly; John T. Thackaberry, for- OF & Mrs. George C. Lohnes, of Dayton, Ohio; merly assistant publicity supervisor, assumes SELLING POWER two sisters, both of Dayton, Mrs. Howard G. supervisor duties, assisted by Richard Hachten, IN THE Sanders and Elmar W. Mayrer. former assistant branch manager, L. A. MARITIME PROVINCES Mr. Fetzer recalled that Mr. Lohnes had wound up a Hot Springs, Ark., vacation with ASK him recently by professing excellent health. The PROFESSIONAL SERVICE SHORT JOS. WEED & CO. day of his death he worked in the office and 579 Fifth Ave., New York had talked to Mr. Fetzer by. telephone. Late Medical Communications Inc., affiliate of Paul He Has the Reasons Why! in the afternoon he complained of a pain in Klemtner & Co. (adv.), Newark, N. J., will 5000 WATTS -NOW! his chest. Mr. Dow, Paul A. O'Bryan and offer complete services in all phases of closed - Thomas W. Wilson, law partners, were with circuit tv in medical and pharmaceutical fields. Page 68 January 3, 1955 BROADCASTING TELECASTING PERSONNEL RELATIONS - KTTV (TV), KTLA (TV) Near Agreement With AFTRA TWO independent Hollywood tv stations, KTTV (TV) and KTLA (TV), have agreed in principle to provisions of the health and welfare program of the American Federation of Tv & Radio Artists during current contract negotiations with the Hollywood local, Claude McCue, executive secretary, announced last week. When negotiations are completed, the sta- tions will pay 41 % of performer's gross sal- ary into the pension and welfare fund. Meanwhile, AFTRA national executive board has declared Dawne Industries, Los Angeles (Tint 'n' Set hair preparations), "unfair" for allegedly failing to pay four models $309 in salaries, Mr. McCue revealed. The Hollywood has asked that Noel, Lent & Assoc., Hollywood advertising agency representing Dawne Industries, also be declared "unfair" by the national board.

WGA West and ATFP To Resume Talks in Early '55 NEGOTIATIONS between Writers Guild of America West and the Alliance of Tv Film Producers on payments and salaries for tv film staff writers will resume early this year, Guild executives announced in Hollywood. WGAW asked that tv film staff writers re- ceive not less than $250 weekly during a six - week minimum period, providing the writers are paid a $700 -a -script minimum for each script written during the writers' contract period. These demands are based on the cur- rent WGAW contract with Jack Chertok Pro- ductions, Hollywood, Guild officials noted. WGAW also is seeking a 100% residual pay- ment from the 18 ATFP members for writers Chosen for use in "the world's of tv films made into theatrical features and released abroad. worst weather" - atop New Hamp- shire's Mount Washington - the WGA Mail Ballot Rejects AMCI Type 1040 Antenna handles Amendment to Bar Commies severe ice storm and high winds for Station WMTW (TV) Channel 8 with AMENDMENT to the Writers Guild of efficiency. America constitution, which would have no decrease in transmitting barred admitted communists and hostile wit - 41/2 per hour and nesses before congressional investigating-com- With ice accumulating at a rate of inches mittees from membership in WGA East or winds averaging better than 100 miles per hour on Sept. 22 -23, West, failed to pass by three votes in recent a combination of solid and rime ice built up to the 4-foot thick- secret mail balloting, Guild executives in Holly- Yet deicers, operating at 1/16 power, wood announced last week. nesses shown above. the Total vote on the issue by membership was kept the antenna clear and allowed normal operation and normal not revealed, only that the two-thirds majority reflectometer readings throughout the storm. under required the uni'on's constitution lacked And this antenna successfully withstood hurricanes Carol three votes. A WGAW spokesman told BT that because of the closeness of the balloting, and Edna, in which wind velocities exceeded 140 miles per hour. proponents of the measure would probably re- AMCI transmitting antennas available for full- or stand-by introduce it at the next general membership 13. for bulletin $-913. meeting in April. service on channels 7 through Write

PERSONNEL RELATION PEOPLE AIDS -INSTRUMENTS John te Groen, president, Musicians Mutual Protective Assn., Local 47, American Federation illanu/acturing Co., Inc of Musicians, Hollywood; Phil Fischer, vice ALFOR 299 ATLANTIC AVE.. BOSTON, MASS. president; Maury Paul, recording secretary, and Bob Denison, financial secretary, re- elected dur- ing Dec. 20 voting. John Clyman, Vladimir Drucker and Bob Kink elected trustees and Bill Atkinson, Warren Baker, Vince De Rosa, Arthur Rando and Cecil Read board members. BROADCASTING TELECASTING January 3, 1955 Page 69 EDUCATION INTERNATIONAL

Canadian General Electric Co., is named in Henry Sees Educational Tv Canadian Statistical Agency honor of the late Col. Keith Rogers, owner Reaching 35 to 40 Million Studying Coverage Problems of CFCY Charlottetown. The award is open and NEW methods of measuring broadcast cover- to employes of CARTB member stations, PREDICTION was voiced last week by Dr. is awarded for the development of a new idea age are now being investigated by the Bureau David D. Henry, executive vice chancellor of or operating technique, device or system which of Broadcast Measurement, Toronto. Tech- New York U., that within a year "some 35 to greater efficiency, safety or economy, niques under study are primarily for radio, but results in 40 million people will be within the range of and also in recognition of a meritorious action can be applied also to television viewing, Clyde educational television service." conditions of emergency by individuals, H. McDonald, research and development di- under Dr. Henry, who currently is chairman of the groups or a station. A panel of three judges rector of BBM, stated. Joint Committee on Educational Television, a makes the award, choosing submit- Some of the problems being researched are from entries national organization composed of delegates ted to CARTB at Ottawa by Jan. 15. from seven educational associations, told a respondent incentives, questionnaire design, dinner meeting of the College Section of the other methods of securing data than mail, speed National Council of Teachers of English, that of mail returns, sampling methods, advanced CKLW -TV Rate Card No. 2 electronic tabulation and biases of educational tv is experiencing "a phenomenal techniques CKLW -TV Windsor -Detroit has issued rate non -response. It is planned to have a complete growth, similar to the recent expansion of card No. 2, for Canadian advertisers only, commercial television." report available on the various techniques in time for the annual meeting of the Canadian effective Jan. 1 [BT, Dec. 13, 1954]. Basic He pointed out that 12 million people live hourly rates, class A time, start at $450. The in the 10 metropolitan areas where educational Assn. of Radio & Television Broadcasters in March. station's first rate card (No. 1), for American tv stations now are operating, and said there advertisers only, was effective 1, 1954, BBM is now distributing 1954 station reports July are 9 million more people in areas where an and carries a basic hourly rate of $1,100 for to all its subscribers. Coverage figures for 73 additional nine stations are being built, plus class A time. some 13 to 18 million in areas where 13 sta- stations have already been mailed, and those tions soon will start construction. for the remaining 67 stations, mostly and Quebec stations, are to go out soon, ac- E -H Issues Sun. Radio Report cording to Charles J. Follett, executive secre- tary of BBM. SECOND semi -annual report on Sunday after- For the Pro Touch noon radio listening has been released by Elliott - Haynes Ltd., Toronto, for 10 major Canadian A COURSE to acquaint persons in edu- IRE Elects Two CBC Men markets. Report shows Sunday listening from cational, civic and cultural activities with WILLIAM G. RICHARDSON, director of en- noon to 6 p.m. by half -hour periods, giving tv techniques is being started by the U. gineering for the Canadian Broadcasting Corp., program rating and percentage of listeners for of Chicago looking toward the debut of and W. A. Nichols, assistant chief engineer of each station in the 10 major markets and other WTTW (TV) Chicago, non. commercial CBC, have been elected Fellows of the In- principal stations received in those cities. The station, sometime this year. Plans were stitute of Radio Engineers. Mr. Richardson, markets covered are Halifax, Montreal (French- announced by its Communications Com- with CBC and its predecessor, the Canadian Ra- language and English -language stations), Ot- mittee. dio Broadcasting Commission, since 1933, was tawa, Toronto, Hamilton, , Regina, The course, open to amateurs but not awarded the distinction "for his contributions to and . professionals, will be tailored "to give the area of broadcasting, both sound and tele- those who may be asked to assist in edu- vision, in Canada," and Mr. Nichols, with CBC INTERNATIONAL PEOPLE cational and public service programs an since 1937, for 'contributions to the construc- Les Farewell, formerly with O'Brien Adv. understanding of the many technical tion of the national radio system in Canada." problems which must be overcome to Agency, Vancouver, B. C., to new office of Only 20 other Canadians have become Fellows Erwin, Wasey of Canada Ltd., same city, as turn an idea or a lesson into an interest- of the IRE. ing and attention -getting television show." manager. Rogers Award Announced James B. McRae, Toronto freelance announcer, to Leo Burnett Ltd., same city, as assistant to CANADA's top radio engineering award, the radio director. Education Tv Progress in '55 Col. Keith Rogers Memorial Award, will Cited in NCCET Report be presented at the annual meeting of the John H. Battison, general manager, CHCT -TV Canadian Assn. of Radio & Television Broad- , Alta., elected chairman of Ad & Sales BRIGHT 1955 is foreseen by the National Citi- casters in March. The award, made' by the Club of Calgary for 1955. zens Committee for Educational Television. Two more stations are due in January to join the present eight ETV (educational tv) stations on the air, 11 other localities have funds in the bank and stations abuilding, and 23 more have plans "well advanced," NCCET reported. NCCET said that in 1954 ETV stations ad- vanced from two (Houston and Los Angeles) to eight on the air: Houston, San Francisco, Cincinnati, Pittsburgh, Madison (Wis.), St. Louis, East Lansing and Lincoln (Neb). The Los Angeles station ceased broadcasting last year. Output, NCCET said, was less than 50 hours per week in the beginning of the year, and is nearly 200 hours per week now. The 11 cities where stations are being built or plans are on the drafting boards are, ac- cording to NCCET: Boston, Chicago, Bir- mingham, Mt. Cheha (Ala.), Andalusia (Ala.), Oklahoma City, Tulsa, Champaign (Ill.), Co- lumbus (Ohio), Memphis and Athens (Ga.).


Alfred J. Hoehn appointed assistant manager, SALES MANAGERS of the All- Canada Mutually Operated radio stations met in electrical engineering research dept., Armour Vancouver to study the radio picture in Canada [BT, Dec. 27, 1954]. Among those Research Foundation, Illinois Institute of Tech- attending (I to r): Jack Sayers, general sales manager, CKWX Vancouver; Bob nology, Chicago; Stanley I. Cohn, formerly ra- Innes, sales manager, B. dio engineer, Stromberg- Carlson Co., Rochester, CFJC Kamloops, C.; Lee Hallberg, sales manager, CJVI Victoria, N. Y., named communications and radio fre- B. C.; Lome McLeod, sales manager, CJAT Trail, B. C.; Bruce Pirie, general sales quency applications section supervisor in that manager, CKRC Winnipeg, Manitoba; Jack Pilling, manager, CHWK Chilliwack. department; Harold L. Garbarino and Dr. B. C.; Denny Reid, assistant manager, CKOV Kelowna, B. C., and Don Hartford, gen- Shizuo Hori appointed supervisors. eral sales manager, CFAC Calgary, . Page 70 January 3, 1955. BROADCASTING TELECASTING PROGRAMS & PROMOTION

WXYZ -TV BROCHURE viewed by WOND's special events staff, and has refused to play another record, Rosemary listeners were introduced to many new products Clooney's "Mambo Italiano," stating "... por- BROCHURE giving the reader "a quick look which have been planned for home and farm tions of the song are pernicious and slanderous at the past ... a measured look at the present use. WOND, which was the official publicity to certain Italian groups." ... and an experienced look at the future" organ of the fair, reports high interest was has been prepared by WXYZ-TV Detroit. The shown in its hi -fi equipment, which was ex- KFH MARKET REPORTS piece combines copy, cartoons and photographs plained to visitors by station personnel. to tell of the three phases of the station's story. SERIES of seven promotion pages was sent each The brochure also outlines programming ideas day for a week to national representatives by which WXYZ -TV plans to put into effect dur- PILLSBURY PRIZES ON TV KFH Wichita describing the station's market ing this new year -its seventh of operation. GRAND PRIZE of $25,000 in the sixth annual area. The station is distributing the reports "due to the rather isolated geographic location Pillsbury Grand National Recipe & Baking Contest was presented to Mrs. Bernard A. Ko- of Wichita, Kan., and the erroneous opinion (TV) seem to about the WPTZ 'NEWSBEAT' teen, a housewife of Washington, D. C., on people acquire this part of country The series includes information WPTZ (TV) Philadelphia claims to have the Dec. 14 telecast of Art Linkletter's House .... about the city's prosperity, increases in births scored a nation -wide newsbeat Dec. 16 with Party (CBS -TV, Mon.-Fri., 2:30 -3 p.m. EST). and schools, prospects, population, etc. a sound -on -film interview with a man who Mrs. Koteen was declared "Cook of the Year" allegedly murdered his grandmother. Allen for 1954 in Pillsbury's $100,000 contest. Mr. Bodine Scott, who had evaded a country -wide Linkletter was emcee of the award luncheon POOLE MUSICAL PROMOTION manhunt for five months, was picked up on a held at the Waldorf- Astoria in New York where HEAVY musical identification promotion is routine traffic safety check at the Cape May the telecast originated. Mrs. Earl Warren, wife planned for 1955 by the John Poole Broadcast- (N. J.) Court House, and after preliminary of the U. S. Chief Justice, Arthur Godfrey, ing Co. (KBIG Avalon and KBIF Fresno), Hol- questioning admitted his real identity. When CBS personality, and Mrs. Philip W. Pillsbury, lywood. The Poole Co. announced last week the news was broken at 3:30 p.m., WPTZ and wife of the chairman of the board of Pillsbury, it had signed singer Artie Wayne and the Crew joined in presenting the 10 top winners with Chiefs and the Bell Aires vocal group to record $45,000 in cash prizes. a minimum of 30 station breaks, holiday and special promotion jingles for each station. WSRS BANS RECORDS 'PRINCETON '55' RCA Christmas record, "Calypso Christmas," was banned from the air by WSRS Cleve- NEW CYCLE of Princeton '55, weekly educa- land. Bob Forster, disc m.c. of the station, tional series produced in cooperation with played the song Dec. 13 and asked listeners to Princeton U. and devoted to current projects express their reaction when he was through. at that university, was launched yesterday Ninety -six out of 143 calls received by the sta- (Sun.) on WRCA -TV New York. The pro- tion voiced disapproval, and Norman Berg- gram is broadcast in the 3 -3:30 p.m. EST time holm, WSRS executive director, decided to ban slot. WRCA -TV last spring presented Prince- the record for "... its lack of good and proper ton '54 and has shown filmed re -runs of the taste for the Christmas season." Mr. Forster series tliis fall and winter.

ALLEN BODINE SCOTT as he is inter- viewed in a Cape May Court House room by a crew from WPTZ (TV) -KYW. am affiliate KYW sped a crew to the scene (ap- proximately 45 miles) and, through the coopera- O tion of the police, obtained film and tape inter- THAN views. Scott confessed to the slaying and re- traced his steps since the crime, according to WPTZ. Portions of the tape interview were 6 0 O aired by both stations at 10:30 and 11 p.m. and the film was shown in its entirety at 1 a.m. the next day and again at 8 and 9 a.m. The inter- of all television receiver view also was used on NBC -TV's Today. tuners have at least one RAMAR JUNGLE LAYOUT MYCALEX 410 or 410X SPECIAL Ramar jungle layout, inspired by glass- bonded mica tube Ramar of the Jungle, tv series distributed by Television Programs of America, was set up socket ... in the toy department of Lit Bros. department store, Philadelphia, for the pre -holiday season. YOUR CHIEF ENGINEER can have the complete MYCALEX story promptly, by Michael M. Sillerman, vice president of TPA, . said the display attracted up to 4,000 young- addressing J. H. DuBois, Vice President - sters a day, and that the sale of Ramar mer- Engineering, at the address below. chandise "exceeded the expectations of Lit's - toy buyers and other merchandise executives." Note: The MYCALEX plans -bonded mica materials The Ramar jungle was built at a cost of designated above are all exclusive formulations of and $25,000, Mr. Sillerman said. According to manufactured only by Mycolex Corporation of America. present plans, a year -round Ramar merchan- dising tie -up will be maintained between Lit Bros. and TPA and the jungle layout again will be displayed next Christmas season.

WOND BROADCASTS FARM SHOW WOND Pleasantville, N. J., set up broadcasting TUBE SOCKET CORPORATION facilities, including new hi -fi equipment, in MYCALEX of America, Convention Hall in Atlantic City to bring its Under exclusive license of Mycalex Corporation listeners the Second Annual Mid -Atlantic Farm World's largest manufacturer of glass -bonded mica products Show. The station broadcast 11 hours daily, ADDRESS INQUIRIES TO originating its regular programming from the General Offices and Plant: 546 Clifton Blvd., Clifton, N. J. Hall too. Most of the exhibitors were inter-

BROADCASTING TELECASTING . !v53 Paee 71 FOR THE RECORD Station Authorizations, Applications APPLICATIONS WTVY (TV) Dothan, Ala. -Ala -Fla-Ga Tv Inc. seeks mod. of CP for ch. 9 to change ERP to (As Compiled by B T) 28.2 kw visual, 14.1 kw aural; antenna height above average terrain 554 ft. Filed Dec. 22. December 22 through December 28 WDAN -TV Danville, Ill.- Northwestern Pub. Co. seeks mod. of CP for ch. 24 to change ERP to 13.26 kw visual, 7.15 kw aural. Filed Dec. 21. Includes data on new stations, changes in existing stations, ownership changes, hearing KCRG -TV Cedar Rapids, Iowa -Cedar Rapids Tv Co. seeks mod. of CP for ch. 9 to change ERP cases, rules & standards changes and routine roundup. to 315 kw visual, 158 kw aural; transmitter loca- tion to State Hwy. 150, 2.5 miles N of Cedar Abbreviations: Rapids; studio location to 1st Ave. & 1st St., S.W., Cedar Rapids; antenna height above aver- CP- construction permit. DA--directional an- megacycles. D-day. N- night. LS -local sun- age terrain 1,053 ft. Filed Dec. 22. tenna. ERP- effective radiated power. STL- set. mod. - modification. trans. - transmitter. WJRT (TV) Flint, Mich. -WJR, The Goodwill studio- transmitter link, synch. amp.- synchro- unlimited hours. kc -kilocycles. SSA - Station Inc. seeks mod. of CP for ch. 12 to nous amplifier. vhf -. uhf - special service authorization. STA-special tem- change transmitter location to Burt & Gasper . antenna. Rds., near Chesaning, Mich.; studio location to ant. -- aur.- aural. porary authorization. (FCC file and hearing 2302 Lapeer St., Flint; antenna height above vis. - visual. kw - kilowatts. w - watts. mc - docket numbers given in parentheses.) average terrain 940 ft. Filed Dec. 22.

New Am Stations .. . FCC Commercial Station Authorizations Television Station Grants and Applications ACTIONS BY FCC As of Nov. 30, 1954 Since April 14, 1952 Grants since July 11, 1952: AM FM TV Monticello, Ky. Shacklette & Licensed (all on 2,634 533 129 -James Clifford air) vhf uhf Total Spurlock d/b as The Wolf Creek Bcstg. Co. CPS on air 16 21 310 granted 1570 kc, 250 w daytime. Post office ad- CPs not on air 112 11 141 Commercial 267 316 583 Educational 15 18 33 dress V Clifford Spurlock, WTCO Campbellsville, Total on air 2,650 554 434 Ky. Estimated construction cost $11,000, first year Total authorized 2,762 565 575 operating cost $40,000, revenue $47,500. Principals Applications in hearing 137 2 167 Total Operating Stations in U. S.: in partnership include Clifford Spurlock (49%), New station requests 174 3 18 vhf Total and James Shacklette (51 %). Applicants are New station bids in hearing 76 0 151 uhf minority stockholders of WTCO Campbellsville. Facilities change requests 133 9 19 Commercial on air 296 116 412 Granted Dec. 22. Total applications pending 647 67 173 Noncommercial on air 6 3 9 Licenses deleted in Nov. 2 5 0 New Albany, Miss. -New Albany Bcstg. Co. CPs deleted in Nov. 1 0 6 granted 1470 kc, 500 w daytime. Post office ad- Applications filed since April 14, 1952: dress % Vernon K. Wroten, Booneville, Miss. Does not include noncommercial educational Estimated construction cost $8,800, first year op- fm and tv stations. New Amend. vhf uhf Total erating cost $15,000, revenue $20,000. Principals Authorized to operate commercially. Commercial 943 337 729 532 1,2623 include Vernon K. Wroten (51 %), engineer -20% Educational 56 28 28 563 stockholder WTUP Tupelo, Miss., and manager - 28 engineer WBIP Booneville, Miss.; and Wynez Am and Fm Summary through Dec. Total 999 337 757 560 1,318 Wroten (49 %), program director at WBIP. Grant- In Appls. ° One hundred -fifteen CPs (21 vhf, 94 uhf) have ed Dec. 22. On Pend- Hear - been deleted. Carson City, Nev. -Edwin L. & Alma F. Bullis Air Licensed CPC ing ing 3 One applicant did not specify channel. granted 1400 ke, 250 w unlimited. Post office Am 2,670 2,648 130 158 76 Includes 33 already granted. address 1037 Morse Lee, Evanston, Wyo. Esti- Fm 554 535 28 6 0 °Includes 616 already granted. mated construction cost $11,200, first year operat- ing cost $30,000, revenue $42,000. Mr. Bullis is owner of KLUK Evanston, Wyo. Granted Dec. 22. Bedford, Pa. -The Inquirer Printing Co. granted 1310 kc, 1 kw daytime. Post office address % Hugo K. Frear, 130 S. Juliana St., Bedford, Pa. Esti- ACTIONS OF FCC Existing Tv Stations . . mated construction cost $19,190, first year oper- ating cost $88,000, revenue $82,000. Principals ACTIONS BY FCC include Pres. John F. Biddle (493,z %u), treas.- New Tv Stations . . 19.8% stockholder Progressive Pub. Co., Clear- KQXI (TV) San Jose, Calif.-Sunlite Bakery field, Pa.; pres.-40% stockholder Gazette Pub. APPLICATION granted mod. of CP for ch. 11 to change ERP to Co., Bedford, and pres.-17% stockholder Joseph 5.36 kw visual and extension of completion date F. Biddle Pub. Co., Huntington, Pa., licensee of Sunbury, Pa.- Sunbury Bcstg. Corp. (WKOK- to June 15, 1955. Granted Dec. 22. WHUN there; Vice Pres. Hugo K. Frear (50 %), AM-FM), uhf ch. 38 (614 -620 mc); ERP 12.7 kw WGBS -TV Miami Beach, Fla.- Storer Bcstg. Co. 50% stockholder Gazette Pub. Co., and Selins- above aver - granted STA to operate commercially on ch. 23 grove Times Inc., Selinsgrove, Pa.; and Sec. visual, 8.9 kw aural; antenna height Treas. Leola L. Taylor (', %), e above ground 341 fptt. Estimated for the period ending June 17, 1955. Granted Dec. employe at J. F. age 880 cost 17; announced Dec. 28. Biddle Pub. Co. Granted Dec. 22. terrain ft, WEAT -TV West Palm Beach, -TV $196,000, revenue $210,000. Post office address Fla. -WEAT Memphis, Tenn.-Sam C. Phillips, Clarence A. 1150 North Front St., Sunbury. Studio and trans- Inc. granted STA to operate commercially on E. ch. 12 for the period ending June 22, 1955; mod. Camp & James Connolly d/b as Tri -State mitter location 7 miles SE of Sunbury on Rt. 890. Bcstg. Service granted 1430 ke, 1 kw, daytime, Geographic coordinates 40° 47' 07" N. Lat., 76° 41' of CP to change ERP to 63.1 kw visual, 33.9 kw aural. Granted Dec. 22; announced 28. directional. Post office address % Sam C. Phillips, 53" W. Long. Transmitter and antenna RCA. Dec. 706 Union Ave., Memphis. Estimated construction Legal counsel Dow, Lohnes & Albertson, Wash- KEPR (TV) Pasco, Wash.- Cascade Bcstg. Co. granted mod. of CP ch. 19 cost $23,053, first year operating cost $83,200, ington. Consulting engineer George C. Davis, for to change ERP to revenue $93,600. Principals in equal partnership Washington. Principals include Pres. Harry H. 8.57 kw visual, 4.34 kw aural. Granted Dec. 22; an- nounced Dec. 28. include Clarence A. Camp, vending machines and Haddon (37.5%), president -stockholder Sunbury real estate; Sam C. Phillips, owner of sound Daily Item. Treas. Basse A. Beck (95.5 %n), treas- recording studio, and James E. Connolly, station urer- stockholder Daily Item; Vice Pres. George STATION DELETED manager WJLN -FM, WJLD Birmingham, Ala. S. Beck (8 %), electric contractor and appliance Granted Dec. 22. dealer; Leon B. Moyer (8 %), motel owner, and WIMA -TV Lima, Ohio - Northwestern Ohio Homer R. Smith (1 %), general manager WKOK. Bcstg. Corp. FCC deleted tv station on ch. 35. Filed Dec. 21. Deleted Dec. 20; announced Dec. 28. APPLICATIONS

Kendallville, Ind. -Charles R. Palmquist Jr. tr /as Noble- DeKalb Bcstg. Co., 1570 kc, 250 w daytime. Post office address 801 E. College Rd., Goshen, Ind. Estimated construction cost $6,052, first year operating cost $24,000, revenue $30,000. Mr. Palmquist is director of KAIM Honolulu, ALLEN Hawaii. Filed Dec. 20. hANUER Brookhaven, Miss. Bcstg. Co., 1470 -Rural kc, 1 kw daytime. Post office address 'I, W. M. Jones, 147 W. Enterprise St., Brookhaven. Estimated construction cost $18,513, first year operating cost aelotiaior $18,250, revenue $30,000. Principals In partnership include W. M. Jones (45 %), assistant general manager WJMB Brookhaven, and Laura J. Huff (55 %), partner in local specialty shop. Filed FOR THE PURCHASE AND SALE Dec. 21. OF RADIO AND TELEVISION STATIONS APPLICATIONS AMENDED Terre Haute, Ind. -Citizens Bcstg. Co. amends bid for new am station on 800 kc 250 w daytime 1701 K St., N. W. Washington 6, D. C., NA. 8-3233 to specify 1150 kc, 500 w. Filed Dec. 23. Harrodsburg, Ky.- Pioneer Bstcg. Co. amends Lincoln Building New York 17, N. Y., MU. 7 -4242 bid for new am station on 1470 kc 1 kw daytime to specify 1440 kc. Filed Dec. 23. (Continued on page 77) Page 72 January 3, 1955 BROADCASTING TELECASTING PROFESSIONAL CARDS

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS rcutive Offices Consulting Engineer u De Sales St., N. W. ME. 8.5411 PAUL GODLEY CO. 501 -514 Munsey Bldg. STerling 3.6111 la, and laboratories National Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. MO. 3.3000 Washington 4, D. C. 1339 Wisconsin Ave., N. W. Telephone District 7 -1205 Laboratories Great Notch, N. J. ehington, D. C. ADoms 4 -2414 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

,mmercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Craven, Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS 7RNATIONAL BLDG. DI. 7-1319 Engineering MUNSEY BUILDING DISTRICT 74215 WASHINGTON, D. C. Pennsylvania Bldg. Republic 7 -2347 1052 Warner Bldg. National 8 -7757 O. BOX 7037 JACKSON 5302 WASHINGTON 4, D. C. WASHINGTON 4, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

FRANK McINTOSH WELDON & CARR PAGE, CREUTZ, H. RUSSELL P. MAY CONSULTING RADIO ENGINEER Consulting GARRISON & WALDSCHMITT 711 14th St., N. W. Shereten Bldg. Radio & Television 1216 WYATT BLDG. CONSULTING ENGINEERS WASHINGTCN, D. C. Washington 5, D. C REpublic 7-3984 Engineers 710 14th St., N. W. Executive 3-5670 Metropolitan 8-4477 Washington 6, D. C. Dallas, Texas Member AFCCE 1001 Conn. Ave. 4212 5. Buckner Blvd. Washington 5, D. C. Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. KEAR & KENNEDY GUY C. HUTCHESON ROBERT M. SILLIMAN CONSULTING RADIO ENGINEERS John A. Mengt- Assoclate 12 18th St., N. W. Hudson 3 -9000 P. 0. Box 32 AR. 4 -8721 HIGHLAND PARK VILLAGE 1405 G St., N. W. WASHINGTON 6, D. C. DALLAS 5, TEXAS 1100 W. Abram Republic 74646 JUSTIN 6108 Member AFCCE ARLINGTON, TEXAS Washington 5, D. C. Member AFCCE Member AFCCE

GEORGE P. ADAIR WALTER F. WILLIAM E. BENNS, JR. LYNNE C. SMEBY Consulting Radi Engineer. KEAN Qu.rin Ceste." Pro /,,aien.J Experience AM-TV BROADCAST ALLOCATION Consulting Radio Engineer Registered Professional Engineer" Radie-Televlelon- FCC & FIELD ENGINEERING 3738 Kanawha St., N. W., Wads., D. C. Eleetrenics-Cem meatsatiens Phone EMersea 24071 11 G St., N. W. EX 3 -8073 1610 Eye St., N. W., Wash. 6, D. C. 1 Riverside Rood -Riverside 7 -2153 Ex-ri-Mine 3- 1236- Exemaier 3 -5811 Box 2468, Birmingham, Ala. Riverside, III. WASHINGTON 5, D. C. (Nights- bolideya, Lockwood 5 -1819) Phone 6 -2924 Member AFCCE (A Chicago suburb) Member AFCCE

Vandivere, CARL E. SMITH ROBERT L. HAMMETT B. HEFFELFINGER JOHN CONSULTING RADIO CONSULTING RADIO ENGINEER Cohen & Wearn ENGINEERS Consulting Electronic Engineer. 4900 Euclid A 821 MARKET STREET 815 E. 83rd St. Hiland 7010 612 Evans Bldg. NA. 8 -2698 Cleveland 3, Ohio SAN FRANCISCO 3, CALIFORNIA KANSAS CITY, MISSOURI 1420 New York Ave., N. W. HEndersen 24177 SUTTER 1 -7545 Washington 5, D. C. Member AFCCE

LOWELL R. WRIGHT J. G. ROUNTREE, JR. VIR N. JAMES Aeronautical Consultant SPECIALTY serving the radio 8 tv industry 4515 Prentice Street Directional Antenna Proofs on aeronautical problems created by antenna towers Mountain and Plain Terrain EMerson 3266 Munsey Bldg., Wash. 4, D. C. 3955 S. Broadway Sunset 9.9182 District 7 -2009 Dallas 6, Texas Denver, Colorado (nights- holidays telephone Herndon, Vo. 114) Mrmsbrr MCCE SERVICE DIRECTORY i

COMMERCIAL RADIO IF YOU DESIRE :ustom -Built Equipment contact MONITORING COMPANY TO JOIN U. S. RECORDING CO. MOBILE FREQUENCY MEASUREMENT BROADCASTING TELECASTING SERVICE FOR FM L TV THESE 121 Vermont Ave., Wash. 5, D. C. Engineer en Jury ail nleia goer, .igke - SERVICE DIRECTORY 1735 DeSales St. N.W. JACKSON 5302 Untel. 3.2705 Washington 6, C. P. O. Box 7037 Kansas City, M.. ADVERTISERS D.

BROADCASTING TELECASTING January 3, 1955 Page 73 CLASSIFIED ADVERTISEMENTS RADIO Payable in advance. Checks and money orders only. Deadline: Undisplayed-Monday preceding publication date. Display-Tuesday Help Wanted- (Cont'd) preceding date. publication Combo man: staff opening on 1000 watt full -time Situations Wanted 20¢ per word-$2.00 minimum Help Wanted 25¢ per word - network station on Gulf Coast. Want young man $2.00 minimum. between January first to tenth, interested In $80- All other classifications 30¢ per word -t4.00 minimum Display ads $15.00 per inch 85.00 weekly. Good voice, first class ticket and limited experience. Mail photo, tape and letter No charge for blind box number. Send box replies to to KIOX Bay City, Texas. BROADCASTING TELECASTING, 1735 DeSales St. N. W.W., Washington 6, D. C. Arricwxrs: If transcriptions or bulk packages submitted $1.00 charge mailing (Forward remittance Announcer for new station in small town scenic separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BaotocaSr- part of Colorado. Need good all- around man, nea TELECASTING expressly repudiates any liability or responsibility for their custody or return. preferably single. Contact Jack Hawkins, ICIUN, Pecos, Texas. Air salesman wanted-not just a golden -toned RADIO RADIO announcer -for top Hooper -rated 5,000 watt ABC affiliate in six -station Mobile market. We feature Help Wanted Help Wanted-(Cont'd) news, music (all pops -no race, no hillbilly) and sports. Scale for experienced man, $82.50 per Managerial Florida east coast 5000 watt station has opening week; time and half for OT. Personal contact for earnest radio time salesman. Immediate preferred or address resume and photo to D. H. Small Missouri town kilowatt daytimer needs market more than 300,000. Only salesman inter- Long, General Manager, WABB, Mobile, Alabama. aggressive manager -salesman. Offer $400 base ested in permanent connection considered. State plus percent of gross; good family man can make experience, desired compensation arrangements, Announcer with some experience wanted imme- $600 month. We want stable man willing to work. references, photo. Box 742F, B.T. diately by fulltime small market NBC station. Station has not been aggressively sold in over Excellent opportunity. With or without first year. Box 735F, B.T. Radio time salesman. Must be experienced, know class. WPNF, Brevard, N. C. how to sell, service, use radio advertising- Future managerial position, single station market, thoroughly dependable, sober, married, from All- around staff announcer. Salary commensu- midwest, 12,000 people, daytimer. Need sales- south, southeast or southwest. 5 kw station. $100 rate with ability and experience. Send photo, man and program director. Much experience not weekly, car allowance, commission. Send photo, resume and audition on news, commercials and vital. Personal interview eventually necessary. employment record, age, complete personal and DJ chatter to W VSC, Somerset, Pa. Send photo, references, history. No artists, al- professional data. Box 770F, B.T. coholics. Box 763F, B.T. Technical Local account salesman. Salary plus commission. WJXN, Jackson, Mississippi, seeking station man- Good market. ABC station. KFRO, Longview, Transmitter engineer northern Ohio area. Give ager with sales ability, must be strong on local Texas. complete history, salary, reason wishing to leave sales. Also needed assistant manager with office present position and when available first letter. experience. Need girl DJ who can service ac- Salesmen wanted for a group of stations in the Box 778F, B.T. counts, and part-time selling. Apply at once by deep south that is expanding its sales organiza- letter with full details. tion. You can earn good money, if you have a Chief, 250 watt New England. Supervise con- record of successful selling. Good guaranteed struction. Maintenance. Available spring 1955. Salesmen base pay and liberal commission. You can select Salary open. Send full details. Box 782F, B.T. any one of four large Southern towns to work Opportunity for experienced salesman with 50,000 in. Write giving complete present earn- Chief engineer, 1000 -watt Missouri station in CBS newspaper -tv affiliate. Write or wire KENS, record, heart of beautiful lake of the Ozarks resort area. San Antonio. ings and references to: Jules J. Peglin, 616 Bldg.. 16, Prefer combo man but will accept straight engi- Audubon New Orleans La. neer. Salary open. Write: Manager, KRMS, Florida- experienced man. draw against 15 %. Osage Beach. Missouri. Box 661F, BT. Announcers Top-fright salesman for one thousand watt full- Production -Programming, Others time, independent station in southeast. City in 1st combo, announcing, management new $0O excess of fifty thousand, ideal living conditions. watt DT. Oklahoma. Box 84F, B.T. Girl Friday. Able to write letters. rapid typist, Minimum starting income one hundred dollars bookkeeper, familiar all phases radio. Ideal op- weekly. Must be man of experience and excel- Program minded announcers with 1st tickets. portunity. Middle Atlantic states. Box 667F, B.T. lent character. Box 733F. B.T. Box Indiana. 262F. BT. Wanted: Girl for traffic, continuity as well as generalized secretarial duties with similar expe- Florida -pop DJ personality. Send tape and rience in small town radio station. Fine chance resume. Box 662F, B.T. for advancement with large organization. Eastern states. Box 668F, B.T. BROADCASTERS Wanted: Announcer in southwest. Salary com- mensurate with ability and experience. Must be Newsman. Experienced in all phases -including good all- around announcer. Play -by -play ad- local reporting; authoritative air presentation on EXECUTIVE PLACEMENT vantageous. If interested please rush photo, sal- tv and radio. Advise previous experience, ref- ary required, full Information, audition and ref- erences, salary expected, and attach snapshot. erences. Also state if you have car. Box 709F, All replies confidential. Box 722F, B.T. B.T. SERVICE Promotion -publicity. Experienced in audience building and sales promotion for radio and tv. REPUTATION . Must have proven success record Must have successful background in similar ca- Is vital to the growth of any organiza- as DJ, in a competitive market. A real oppor- pacity. Newspaper layout experience helpful. tion, particularly Nation tunity awaits the man who can deliver. 5kw net- a -Wide Place- work station, metropolitan north central market. Give full particulars, including salary expected, ment Service dedicated to the broadcast Give full particulars about previous experience in first letter. Box 723F, BT. industry. Reputation is founded upon salaries earned and expected, and attach small News director, for radio and tv newsroom. Must experience, integrity and achievement. photo. Tv experience helpful but not essential. be able to take full charge of department, that EXPERIENCE Confidential. Box 721F, B.T. carries heavy schedule of local news. Be thor- This is a specialized oughly experienced in local reporting, have an professional serv- Minnesota station needs play -by-play sports an- authoritative style and be able to direct other ice that taps wide resources, headed by a nouncer. Top salary. Opportunity to earn extra news personnel. Will only consider applicants man of long experience in TV and Radio money selling time. Box 727F, B.T. with successful background in similar position. Howard S. Frazier. Broadcasters Reply in detail, giving past experience, salary Placement Service, established in 1950, Metropolitan southeastern market offers splendid expected, and attach small photo, which will is a division of this pioneer station man- opportunity for personality disc jockey who can not be returned. Box 738F, BT. agement firm. sell own show. Send references, background, de- tails with photo. Box 740F, B.T. Girl for radio traffic position. Experience and INTEGRITY ability to take shorthand helpful but not essen- Is our most valued asset. Our every Complete staff to invest new station, 5% interest tial. Immediate opening. Contact Cal Smith, action must enhance its growth. $1000, 50% interest $10,000. Box 743F, B.T. KROC, Rochester, Minnesota. News director with good voice for live ACHIEVEMENT Announcer- engineer. We want first class an- -wire Many TV and AM stations are better Pennsylvania independent. $75.00 to start. One nouncer with engineering ability to handle 5kw week's paid vacation first year -two weeks there- operations today ... they employed our non -directional daytimer. We require good an- management or staff personnel. after. Mileage allowance. Position offers chal- nouncing, good maintenance. $90 for 45 hour lenge to provide creative first -rate news and Countless former placement clients week. Man must be dependable, sober, married, feature coverage of big interesting area. Work credit this organization for their in- from south, southeast or southwest. Send ref- erences, photo, with tape recorder. Station going 5000 watts full - creased opportunities. audition tape. Box 771F, B.T. time. WCOJ, Coatesville, Pa., 2100. Combination announcers with 1st phone by Jan- HOWARD S. FRAZIER uary 15th, for Texas coast station: accent on an- Situations Wanted TV and Radio nouncing. $275.00 plus. Send tape, references, Management background. Box 775F, BT, Managerial Consultants Immediately! Announcer -lst phone. Near New Mature, sales- conscious PD interested in manage- 708 Bond Bldg. Orleans. Experience Washington 5, D. necessary. Good salary, ment opportunity. Successful -station-operations C. 'working conditions. Box 780F, B.T. experience. Box 704F, B.T. RADIO RADIO RADIO

Situations Wanted-(Cont'd) Situations Wanted-(Cont'd) Situations Wanted-(Cont'd)

Young, successful, civic- minded manager- sales- Announcer, deejay, available now. Go anywhere, Engineer: Have first phone license. age 22, mar- eager to please. Coached by top New York an- ried, vet. Call Tchula Hdwe. or write Harold man seeking permanent position. Family man. Harris, Route 1, Box 126, Tchula, Mississippi. Thoroughly experienced in small station opera- nouncers, but no hot -shot. Looking for opportu- tion. Prefer salary, incentive arrangement. Ex- nity to prove myself an asset to your station. cellent references. Sober, dependable. Tape and resume on request. Combo men and operatcirs with first class tickets Personal interview. Write Box 786F, B.T. available immediately. Grantham, 6064 Holly- 3622 Yale Avenue. Winston -Salem, N. C. wood Blvd., Hollywood, California. Experienced announcer part or full time, near Salesman metropolitan New York. Tom Craig. 129 East 47th Street, New York City, N. Y. Production - Programming, Others Radio or tv sales -key, medium and small market background. Successful sales and service of na- Diamond in the rough -young vet, want and Attention new stations- Program director -chief tional, regional and local accounts. Present merits break. Show biz experience. Light radio engineer available. Capable and experienced experience. Will do anything. Exchange work for both announcing and engineering. First class market approximately million. Want California experience. Money no object. Will travel. Mike license. Also good copywriter. Can help you cut assignment. $7800 minimum with potential. Mar- Dale. 1053 Flatbush Avenue, Brooklyn, New York. staff costs and make profit. Box 694, BET. ried, family, 30. Box 767F, B.T. Thoroughly experienced program manager im- Limited experience. Relaxed news, DJ. Charlie mediately available for similar supervisory posi- Announcers Doll, 907 Clinton Street, Hoboken, New Jersey. tion. Box 705F, B.T. Disc jockey. Quick punch delivery. 2 years ex- Newsman seeks spot perience. Phone HY 8 -1075, Bob Feriss, 630 Du- midwestern station. B.S. Experienced staff man, DJ., news man. Trained Mont Avenue, Brooklyn 7, New York. radio journalism 1952, some experience, veteran. voice. First phone. Negro. Box 510F, B.T. Box 719F. B.T. Staff announcer, friendly voice, seeking perma- Disc jockey announcer, presently employed. nent position. Strong on news. commercials, DJ. New England. Newscaster -PD, 17 years; pres- - Travel. ently news director for 50,000 watts. Solid an- seeking job with future, veteran. will travel, Light experience. Radio school graduate. nouncing, program experience. Substantial op- tape. Box 566F. B.T. tape, photo, resume. Richard Hanna, 175 Clinton Street, Brooklyn 1, New York. eration only. Box 769F, B.T. Experienced announcer with permit, presently Announcer -console operator. Emphasis on music. Available as program manager. N. Y. C. network employed, wishes to relocate near New York City. news, commercials. Single, will travel. Prefer announcer-producer. 11 years all phases, radio - Singer, instrumentalist, seeking staff position or east. Tape, photo, resume on request. Richard tv. Accustomed to high standards. Box 784F, BT. station personality or both. Strong on news. Heffernan, 921 Eastwood. Chicago. Longbeach Sober, dependable, family man. Tape, resume on 1 -8900. request. Interview after 1st of year. Box 633F, TELEVISION B.T. Experienced announcer, 3rd ticket. Handle all staff duties, play -by -play major sports. Dick 1722 Avenue, N.E., Washing- Help school graduate; some Kent, West Virginia Wanted Announcer, broadcasting ton, D. C., LI 3 -6054. experience as combo DJ, newscaster and copy- writer. Box 674F, B.T. Salesmen 6 years combo experience. 1st phone. No hot shot. Good straight announcer. Strong on news Versatile young announcer- copywriter -experi- and commercials. C. Lavanaway, 45 Copra, San Television representatives for five top -rated tv Looking for syndicated film properties. Liberal commissions, enced -showmanship and originally. Francisco, Calif. exclusive territories. Previous experience re- steady position with progressive station in Ohio. quired. Box 737F, B.T. Tape, resume available. College and radio -tv Staff -midwest: Clear, mature, selling voice. Ex- school. Box 734F, B.T. perience, ability, university background. Single, Established television station in metropolitan 32. Exceptional news, commercials; agreeable southeastern market now adding to its tv sales Kansas staff. Give full details of experience. references, sports, news personality. Charles May, 3619 Paseo, starting compensation expected, photo. Box Announcer- engineer-5 years DJ, Missouri. Phone Armour 5446. personality. Employed 5kw. Family. Northeast. City, 74IF, B.T. Box 736F, BT. Announcer- console operator. Strong on DJ, Technical punch copy. Young, Midwestern graduate. Pre Country DJ, recording artist, nationally recog- fer midwest. Photo, resume on request. Ernie Do you want to settle in Vermont? Transmitter- nized on 50 kw, desires change. Promotion terri- Vessini, 2515 Nordica, Chicago. Tuxedo 9 -7705. man in good physical health who likes skiing, dance, shows etc. Radio, tv, back- has a reputation for reliability, wanted for opera- tory for barn- tion of GE transmitter on Mt. Mansfield. Sta- ground, network experience. Box 739F, B.T. Announcer -30, single, draft exempt, 16 months tion provides pleasant living quarters at trans- experience staff announcer. Speciality- sports mitter. Watch schedule two days on, one day Announcer -versatile, sincere, good DJ, radio -tv play -by -play. Prefer midwest. Presently em- off. Professional and character references re- experience. Available now. Box 750F, B.T. ployed but station curtailing broadcasting. Avail- quired. S. T. Martin, General Manager, WMVT, able for interview. 919 W. Pearl, Staunton, Illi- Burlington, Vermont. nois. Telephone 328W. Announcer: 2!'s years, strong news, convincing Production- Programming, Others B.S. commercial delivery, act, character voices, trained all phases degree. Box 752F, BT. Announcers -writers, thoroughly Wanted -Established midwest vh station looking by top professionals. Midwestern Broadcasting 4, Ill. for female continuity writer, send. photo and School, 228 S. Wabash Ave.. Chicago complete resume to Box 695F. B.T. Announcer. Deejay. News. Five years experi- Wabash 2 -0712. ence all phases. College graduate. Seek major (Continued on next page) market northeast station. Box 758F, B.T. Technical Versatile announcer- veteran, married, college time transmit- graduate- anxious to settle in good market-for Engineer-want position -first on and picture, write Box ter -1st phone -highly capable of broadcasting. tape, recommendations, 748F, 764F, B.T. Box B.T. TV PROGRAM MANAGER chief engineer- experienced -construction-main- Top power VHF in large SE area Stop, look! and listen? Staff, news and relaxed tenance -remote control -directional antenna. Box DJ. Family man presently employed. but looking 755F, B.T. needs experienced and capable man to to the future. Box 765F, B.T. head its program department. Real Engineer -1st phone, capable any position am or creative talent, native showmanship Negro DJ, pleasant voice. Emphasis announcer. tv station. Box 756F, B.T. Plenty of personality, boardman. Box 772F, B.T. and supervisory ability essential. This First phone. Capable of making chief in 250 watt is not a swivel chair job, as successful full -time or 1000 watt daytime in Florida. Day- applicant should be able to do as good, Attention 250 and 500 watters -all around an- time station is preferred. Box 757F, B.T. nouncer. Light experience. Radio school gradu- on- camera job. If you have experience ate. Will travel. Tape, vet., 3rd class license. Box 773F, B.T. Chief engineer experienced in installation, con- and practical ideas for low cost local struction and maintenance of medium power sta- tions, desires position in midwest or eastern programming and can provide real All -around staff announcer. Strong on news. states. Box 759F, B.T. leadership to a good staff, this position Pleasant personality. 3rd ticket. Desires commu- will Po- nity- minded station. Box 747F, B.T. Experienced chief engineer presently employed, be satisfying and rewarding. desires position at larger station. First class sition open as result of promotion in and member of IRE. Box 760F, B.T. Announcer -newsman. Three years experience. license our executive staff. Send full details, Family, college, 34, veteran. Box 779F, B.T. Am engineer, 6 years all phases. Box 762F, B.T. picture. Your application kept in con- fidence. All -around staff announcer. Strong on news. Engineer 1st phone, seven years experience am- Pleasant personality. 3rd ticket. Desires commu- fin, chief of two stations. Available now, will Box 732F, BIT. nity- minded station. Box 783F, B.T. travel. Box 768F, B.T. VE..69.ffigi,ss.....40.411.wss41.411 TELEVISION For Sale -(Cont'd) RADIO Gray telop #1I opaque projector, never used. cost Situations Wanted $2,100.00. Your price $1,800.00. Write Chief Engi- Help Wanted-(Cont'd) neer, KBAK-TV, Bakersfield, California. Managerial For sale at worthwhile saving-two uncrated RCA Managerial Station- commercial-sales manager. Proven suc- type TP -16Fmm tv projectors. Contact Jim Brady. cessful managerial and sales record with local IQFI, Idaho Falls, Ida. and major uhf -vhf operations. Can cut costs and increase sales. Presently employed, but station 300 foot Lehigh, self -supporting, double galvan- MANAGER has been sold. Seek permanent position with ized tower suitable for tv. Design drawings percentage or stock arrangement. Box 638F, B.T. available. Best offer takes It. Write or call J. WANTED IMMEDIATELY Hatfield, KIRO, Seattle, Washington. Independent station in Midwest univer- Assistant to manager. Five years supervisory ex- sity city. Excellent market over 100,000 perience. Excellent record, references. Box Complete REL IO watt education fm transmitter. Tubes, spares, crystal, 75 foot flexible co -ax, 40 . bright opportunity. Want aggres- 706F, BT. foot tower, single bay antenna. $1,200.00. WPRK- sive, experienced man ... heavy on sales FM, Winter Park, Florida. . administrative knowledge. Salary Manager. 2 years tv, 10 years radio. Presently managing vhf, primary market. Experienced in open. Send complete resume, including One three hundred and fifty foot self supporting references in confidence to WEID, 222 sales, administration, programming, labor -rela- Truscon radio tower, type C, insulated, with all tions, film buying, networks. Family man, col- accessories, am, original cost was $12,500.00. 1949. E. Delaware, Chicago. lege graduate, veteran. Active in community. Will sell for $4,200.00 FOB, Atlanta, Ga. Tower Reason for leaving is confidential, will explain. in perfect condition. Phone Calhoun 9246. Ready Box 717F, B.T. for shipment. TELEVISION Manager -25 years experience, radio -tv. All Wanted to Buy phases -sales promotion-direction--etc. Excel- Help Wanted lent references. Box 744F, B.T. Stations Announcers Assistant manager -general sales manager oppor- Independent operator desires to acquire all or tunity wanted. Have major station (first ten mar- control of midwest radio station. Box 718F, BT. kets) and top Madison Avenue rep experience Confidential. Box 751F, BT. Experienced broadcaster now with one of the west's best radio-tv operations want to buy sub- ANNOUNCER stantial interest in, and manage, western radio Growing VHF metropolitan TV sta- Salesmen station. Prefer daytime -only. Box 745F, B.T. tion looking for top radio announcer, Successful, aggressive partnership, now operating with successful background, who Can your station use more national spot and independent, desires own station. Sale, lease or wants top opportunity in television. local business? Let me show you how to get it. management contract. Box 787F, E -T. Box 753F, B.T. A producer -director with experience I will pay up to $500 monthly to lease small town and production know -how. Send pic- radio station, with option to buy. Will give best ture, Announcer, send audition and Announcer character and ability references. Box 1120, Win- ston- Salem, North Carolina. complete resume first letter. Box 746F, BT. Experienced. 3 years all types television an- Radio stations, Missouri. Arkansas, Kansas. Okla- nouncing, including news. Some production. Six homa. Ralph Erwin; Theatre Broker. Box 811, years radio programming and announcing. Fam- Tulsa. ily. College. Best offer accepted. Box 660F, B.T. Equipment Etc. TELEVISION Technical Television transmitter type TT2AL. Box BT. 766F. Situations Wanted Tv engineer, all phases, no film. 3 years experi- 1st phone. only. Box 761F, 400 foot self -supporting insulated tower. Will Managerial ence. Permanent purchase standing or from storage. Write or B.T. wire details of tower and price to Box 781F, BT. Production -Programming, Others Immediately, good working condition, mobile transmitter, rent or buy. WWBG, phone 31334. Bowling Green. Ohio. TV SALES MANAGER Producer - director, over two years experience, television, radio. Desire assistant program di- Will you help? Give or sell cheap, used equip- Outstanding history of success. Major rectorship or similar position in east. Box 699F, ment. Desire to build 500w christian station. Alvin Craig, Way of Truth, Hagerstown, Mary- market, national and local experience B.T. land. I/ in hiring, training, and leading ag- gressive sales force, working with Experienced PD put television station on air, Instruction black. reps. Forceful personal salesman. into Seeking larger market. Immediately Very finest professional and personal available. Best references. College education. FCC operator license quickly. Individualized Box 707F, BT. instruction correspondence or residence. Free references. Sound reasons for seeking brochure. Grantham, 6064 Hollywood Blvd., Hol- change. Stable executive with 16 years' Experienced tv continuity director desires major lywood, California. experience radio and TV. Age 36, market. Six years experience. Box 708F, BT. married, family. Presently employed. RADIO Box 777F, BT. For Sale Help Wanted Stations Managerial For Sale 250 watt fulltbne independent Wisconsin market, well staffed, well established, new equipment, Stations exclusive. county, excellent future, $35,000, liberal financing. Box 632F, BT. Profitable daytimer, south -central single station Wanted market. Owner has larger opportunity elsewhere. $50,000 with terms for responsible parties. Paul Florida station with fair return H. Chapman, 84 Peachtree Street, Atlanta, Ga. STATION MANAGER as well as climate. A pleasant Free list of good radio and tv station buys now living, medium ready. Jack L. Stoll & Associates, 4958 Melrose, size market, TV- Los Angeles 29, California. Who is under 35 and ready for a tough free. Requires $45,000 cash but rewarding assignment. The right man Radio and television stations bought and sold. down and like amount for each Theatre Exchange. Licensed Broken. Portland for us will be experienced in station oper- of 2/ subsequent years. Income 22, Oregon. ation, including sales, costs, programming, to owners each of past two years : promotion and personnel. This oppor- Equipment Etc. tunity is with a growing AM and UHF- $42,000. TV Have 250 uhf transmitter, hand -built by top en- station in a New England big city gineers, with finest material, at moderate price. market. Salary $10,000 plus bonus. Ap- Paul H. Chapman Ideal for satellite and booster operation. Box ply with 725F. B.T. resume to 84 Peachtree Street 3kw fm transmitter, including power supply, Box 774F, B.T. monitors, console. All General Electric. Approx- Atlanta, Georgia imately 400 feet Andrew transmission line. Excel- lent condition. $2,500.00. Box 776F, B.T. =111., FOR THE RECORD

(Continued from page 72) APPLICATIONS OTHER ACTIONS REAR San Mateo, Calif. -Bay Radio Inc. seeks KPIX (TV) San Francisco, Calif. -The Com- Existing Am Stations . . mod. of CP to change main studio location from mission. on its own motion. ordered an inquiry San Mateo to San Francisco. Filed Dec. 21. to ascertain whether any of its rules or regula- ACTIONS BY FCC WJBK Detroit, Mich.- Storer Bcstg. Co. seeks tions or any of the provisions of the Communi- CP to change from 5 kw night, 10 kw day to 1 kw cations Act have been violated In connection with KRUZ San Francisco, Callf.-Grant R. Wrathall night and 10 kw day, directional day and night. granted mod. of CP to change from 1 kw day to Filed Dec. 21. the tampering with and damage to equipment and 30 kw day, directional on 1010 kc subject to con- KRSD Rapid City, S. D.-John Daniels, Eli installation of tv station KPDC of the Westing- dition that KRUZ has responsibility for installa- Daniels & Harry Danfield d/b as Heart of the house Broadcasting Co., at San Francisco, Calif., tion and adjustment of suitable filter circuits, or Black Hills Station seek CP to change from 1340 which prevented its broadcasting on Dec. 14th other equipment, as may be necessary to prevent kc to 1230 kc. Filed Dec. 21. and if so, to ascertain by whom the violations cross modulation due to interaction with KYA be there. Granted Dec. 22. were committed and what action should taken KCHJ Delano, Cal f -Charles Herman Johnes Ownership Changes . in connection with these matters by this Commis- 22. granted CP to change from 1 kw day to 1 kw sion. Action Dec. night, 5 kw day, DA -2, unlimited, subject to con- ACTIONS BY FCC WFTL -TV Ft. Lauderdale, Fla. -FCC by Memo- dition of accepting such interference as may be caused by proposed operation of KARM Fresno KCBS- AM --FM San Francisco, Calif. -Columbia randum Opinion and Order, dismissed as moot and KLAS Las Vegas. Granted Dec. 22. Bcstg. System Inc. of Calif. granted voluntary the protest filed by WINZ and WMFL (TV), ch. KECC Pittsburg, Calif. HECC Inc. granted assignment to parent corporation Columbia Bcstg. 33, Miami, requesting the Commission to set Dec. 28. CP to change from 1 kw unlimited, directional System Inc. Granted Dec. 22: announced aside its action of Oct. 21 in granting condition- night to 5 kw unlimited, DA -2. Granted Dec. 22. KQXI (TV) San Jose, Calif.- Standard Radio & ally a Special Temporary Authorization to Tri- WGMS Washington, D. C. -The Good Music Tv Co. granted transfer of control to Suniite County Bcstg. Co. to operate tv station WFTL- Station Inc. granted bid to change from 1 kw day Bakery for $50,650. A. T. Gilliland, current presi- of the TV (ch. 23) Fort Lauderdale, Fla., at a new to 5 kw day, 1 kw night, unlimited time and to dent of the station, is sole owner Sunlite Bakery. Granted Dec. 22. transmitter site, and canceled said STA. Chair- to move station to Bethesda, Md. Granted Dec. 22. man McConnaughey absent; Comr. Bartley con- WATH Athens, Ga.-A. H. Kovlan & J. D. Sin - BOAT Albuquerque; KESN Los Alamos, N. M. yard granted CP to change from 1540 kc to 970 kc -Alvarado Bcstg. Co. granted assignment of curred in result. Action Dec. 22. 1 22. Co. for $160,000. Prin- with kw daytime. Granted Dec. licenses to Sunshine Bcstg. Tampa, Fla. 6 cipals include Hugh DeWitt Landis (36.3 %). owner -Ch. proceeding. By Memoran- of KICA Clovis, ',5 partner KVBC Farmington, dum Opinion and Order, the Commission denied For Sale (Cont'd) both in New Mexico and minority stockholder petitions by Pinellas Bcstg. Co. for rehearing. - KANS Wichita, Kan., and KRGV Weslaco, Tex.; reopening of record, or for stay, and by The William Wayne Phelps (36.3 %), owner of KALG Alamogordo, N. M.; D. F. Prince (9 %). Washing- Telecasting Corp. for reconsid- Equipment ton attorney and minority stockholder WSBR eration and oral argument, directed against the Pensacola, Fla.; Robert Porton (9 %), KRSN gen- Commission's Decision of Aug. 6 granting the eral manager, and William Spack Jr. (9 %), KRSN application of The Tribune Co. for new tv station assistant manager. Granted Dec. 22. in Tampa, Fla., on ch. 8, and denying competing WSPN Saratoga Springs, N. Y. -SPA Bcstrs. Inc. applications of Pinellas and Tampa Bay for same TOWERS granted transfer of control to Joseph Donohue channel in St. Petersburg, Fla. Comr. Bartley and 7 others through sale of 39.5% interest for concurred in result; Comr. Webster not voting. RADIO -TELEVISION $7,900. Principals now include Pres. Richard Action Dec. 22. °Antennas -Coaxial Cable O'Connor (22.5 %); Joseph Donohue (38 %), Treas. Martin Karig (12.5 %), 25% stockholder WV/SC Parma- Onondaga, Mich. -Ch. 10 contest. By Tower Sales & Erecting Co. Glens Falls, 99% stockholder WLPS Ticonderoga, and 71% stockholder WNOR Syracuse, all New Order, the Commission amended its Order of 6100 N. E. Columbia Blvd.,' York, and Kenneth H. Freebern (20 %). Granted Sept. 23 and clarified and brought up to date Portland 11, Oregon Dec. 22. hearing issues on the five competing applications WRAW Reading, Pa.- Reading Bests. Co. grant- (Triad Television Corp., Booth Radio & Televi- ed voluntary relinquishment of negative control sion Stations Inc., Television Corp. of Michigan by James Hale Steinman through gift of 50 shares Inc., Jackson Bcstg. & Television Corp.. and of stock to James Hale Steinman Foundation. Michigan State Board of Agriculture) for a new Wanted to Buy charitable trust. Granted Dec. 21; announced tv station on ch. 10 in Parma -Onondaga, Mich. Dec. 28. Action Dec. 22. WAYB Waynesboro, Va.-Waynesboro Bests. Stations Corp. granted voluntary transfer of control to WROW -AM -TV Albany, N. Y. -FCC by Memo- N. Wilbur Kidd through purchase of remaining randum Opinion and Order, denied request filed 58.7% interest for $22,627. Granted Dec. 22. Dec. 10 by WTRI (TV) (ch. 35) Albany, N. Y., for oNr temporary stay and request for oral argument V4nr APPLICATIONS directed against the grant without hearing on Nov. 3 of transfer of control of WROW -AM -TV KSTL St. Louis, Mo. -Radio St. Louis Inc. Albany, N. Y., from Hyman Rosenblum, et al., to seeks voluntary transfer of control to Edward E. STATION OWNERS! Haverstick Jr. and four others through sale of Lowell J. Thomas, et al. Action Dec. 22. 57.5% interest for $131,750. Principals include - Buffalo, N. Y.-Ch. 7 proceeding. FCC by Mem- Pres. Dick J. Kasten (5 %); Sec. William K. Hay and Order, granted joint peti- Pa. Del. N. J. erstick (30 %); Treas. Edward E. Haverstick Sr. orandum Opinion (40 %), and Edward E. Haverstick Jr. (15 %). tion of Great Lakes Tv Inc. and Greater Erie Filed Dec. 21. Bcstg. Co. requesting reconsideration of a ruling WE WILL PAY MORE FOR WPAT Paterson, N. J. -North Jersey Bstcg. Co. made by the Examiner on the record with re- seeks assignment of license to WPAT Inc. for spect to admission of WKBW>TV Exhibit 31, in YOUR STATION THAN ANY. $300,000. Principals include Emanuel Dannett re applications for ch. 7 in Buffalo, N. Y. Action % (99.5 %), attorney, and Dickens H. Wright (0.5 %), Dec. 23. executive vice pres. and general manager WPAT. ONE, ANYWHERE. CONFI- Filed Dec. 22. McMinnville, Tenn. -By Memorandum Opinion / WOOW New Bern, N. C.-Craven Bcstg. Co. and Order, the Commission granted protest of DENTIAL. CASH OR TERMS seeks voluntary transfer of control to James A. WAGG Franklin, Tenn., for reconsideration of Ballard. Furman Y. Sorrell and Raymond Lacy Commission action of Nov. 3 granting Cumber- % Ballard through sale of all stock for $25,000. land Valley Bcstg. Co., a CP for a new am sta- Principals in equal partnership include Pres. Tenn., on 960 kc, 500 w, D; / BOX 754F, B.T. / Furman Y. Sorrell, physician; Sec.-Treas. James tion in McMinnville, / A. Ballard, general manager WADE Eadesboro, postponed effective date of said grant pending N. C., and Vice Pres. Raymond L. Ballard, furni- final determination after hearing on application ture salesman. Filed Dec. 20. to be held on Feb. 7; denied protest in other KTVQ (TV) Oklahoma City, Okla. -Republic respects. Action Dec. 22. Tv & Radio Co. seeks transfer of control from ATTENTION STATION OWNERS Duvall and John KGUL -TV Galveston, Tex.-By Memorandum .> John Esau and others to Duke four I have growing list of clients wanting Esau, trustees in bankruptcy. Filed Dec. 21. Opinion and Order, the Commission denied stations, small and medium. Urgently WKGN Knoxville, Tenn. -Clarence Beaman Jr. petitions filed by KGUL -TV, ch. 11, Galveston, need properties in Kansas, Oklahoma, tr /as WKGN Bcstg. Co. seeks assignment of li- Texas, urging review of examiner's rulings on Arkansas, Missouri. Sales handled pri- cense to WKGN Inc. for $75,000. Principals in- subpoenas in the hearing on its application for vately. clude Pres. George P. Mooney (w); Vice Pres. modification of CP to change transmitter site and D. Lynch ( ;5). and Sec.-Treas. Abe D. Waldauer make other changes. Grant on Sept. 1 of KGUL- RALPH ERWIN, BROKER All are associated in ownership of WBSR Box 811 Tulsa (15). TV's application was protested by Houston Con- Pensacola, Fla. Filed Dec. 22. solidated Television Co. (KTRK -TV, ch. 13). KOMO -TV Seattle, Wash. -Fisher's Blend Sta- Houston, and the effective date thereof was post- tion Inc. seeks assignment to subsidiary corpora- in this pro- tion Fisher's Tv Co. Filed Dec. 20. poned pending final determination Employment Services ceeding. Action Dec. 22. 8 proceeding. By Memo- !,. :.. ,. Petersburg, Va.-Ch. 4 a- Hearing Cases . randum Opinion and Order. the Commission de- RADIO & TV PERSONNEL 1 nied Oct. 29 petition by Virginia Tele- A We screen New York's vast .,..i..>, right INITIAL DECISION reconsideration and qualified personnel; Gf ouI casting Corp. for. rehearing, source of of Commission Decision of Sept. 29 d take the guesswork out of hir- V lingerKPS * KVMC Colorado City, Tex. -FCC Hearing Ex- reargument ing for stations anywhere. Tell tor you! aminer J. D. Bond issued an initial decision granting a construction permit to Petersburg us your needs, we do the rest! f. looking toward denial of the application of Elden Television Corp. for a new tv Station on ch. 8 Agency B. and John B. Mahon, a partnership d/b as in Petersburg, Va., and denying Southside's com- CAREER BUILDERS Colorado City Bcstg. Co., for construction permit application. Comr. Bartley concurred in Marjorie Witty, Director, Rouio -TV Div. t, to increase power of station KVMC Colorado City, peting St., New York '9 PL 7 -6385 McConnaughey not voting. Ac- 35 West 53rd from 500 w to 1 kw, operating daytime only result; Chairman e y e 1t.. on 1320 kc. Action Dec. 27. tion Dec. 22. Page 77 BROADCASTING TELECASTING January 3, 1955 FOR THE RECORD

CP Newburyport, Mass., Theodore Feinstein; Sher- Routine Roundup . . wood J. Tarlow -Issued first statement concern- WKEU -FM Griffin, Ga., Radio Station WKEU- ing prehearing conferences and order which shall CP to replace permit (BPH-1919) as mod. which govern the course of proceeding re applications December 22 Decisions replaced expired permit (BPH -1999). for new am stations (Dockets 11141 -42); and con- tinued hearing now scheduled for Feb. 10 to BROADCAST ACTIONS License for CP Feb. 21. WDOK -FM Cleveland, Ohio, Civic Bcstrs. Inc. By the Commission en banc License to cover CP (BPH -1945) which author- Actions Taken Dec. 21 ized new fm station 1019). Renewal of License (BLH- Modification CP Issued third statement concerning prehearing The following stations were granted renewal of conferences and order which shall govern the of licenses for the regular period: WBAP -FM Ft. Worth, Tex., Carter Pub. Inc. - course of proceeding re ch. 10 (Dockets 11169 et WWGP Sanford, N. C.; WTYN Tryon. N. C.; Mod. of CP (BPH -1929) which authorized changes al.), and continued prehearing conferences and WHED Washington, N. C.; WTAB Tabor City, in licensed station for extension of completion hearing scheduled for Jan. 10 and 14 to Jan. 14 date (BMPH- 4970). and 24, respectively, re Parma -Onondaga, Mich., N. C.; WRHI -AM -FM Rock Hill, S. C.; WOLS applications. Florence, S. C. WALB -TV Albany, Ga., Herald Pub. Co.-Mod. of CP (BPCT-1285) as mod. which authorized Port Arthur, Tex., Port Arthur College; Smith new tv station to extend completion date to Radio Co.-- Granted petitions of applicants for 3 -23 -55 ( BMPCT- 2695). leave to amend their applications for tv ch. 4 December 22 Applications (Dockets 10285, 10352). and dismissed "Response" WKNY -TV Kingston, N. Y., WKNY -TV Corp. - filed by Smith Radio on July 23 because not ACCEPTED FOR FILING Mod. of CP (BPCT -1264) as mod. which author- related to petition to amend. ized new ill station to extend completion date Parma, Mich., Jackson Bcstg. & Tv Corp: Modification of CP to July 1955 ( BMPCT-2694). Dismissed petition to advance hearing date in KXXL Monterey, Calif., 8. A. Cider -Mod. of re applications for tv ch. 10 (Dockets 11169 et al.). CP (BP -8076) as mod. which authorized new CP standard broadcast station for extension of com- KMPT (TV) Oklahoma City, Okla., Everett E. pletion date (BMP- 6730). By Hearing Examiner Charles J. Frederick Cotter, Trustee and Receiver -CP to replace ex- on Dec. 22 WRBL -TV Columbus, Ga., Columbus Bcstg. Co. pired CP (BPCT -1862) which authorized replace- -Mod. of CP (BPCT -1759) as mod. which author- ment of CP for tv station (BPCT -1935). ized new tv station to extend completion date Jacksonville, Fla., City of Jacksonville, et al.- to 5 -1 -55 (BMPCT -2891). Modification of CP Extended the time for ffiing proposed findings in KCEB (TV) Tulsa, Okla., Bifred Beck -Mod. re applications for tv ch. 12, from Dec. 28 to Jan. of CP (BPCT -1392) as mod. which authorized new KVAL -TV Eugene, Ore., Eugene Television Inc. 11, and the time for filing replies to said proposed tv station to extend completion date (BMPCT- -Mod. of CP (BPCT -1231) as mod. which au- findings was extended from Jan. 10 to Jan. 24 2690). thorized new tv station to extend completion (Dockets 10833 et al.). KTSM -TV El Paso, Tex., Tri -State Bcstg. Co: date to 1 -31 -55 (BMPCT- 2693). Mod. of CP (BPCT 999) as mod. which author- ized new extend completion date KCEN -TV Temple, Tex., Bell Pub. Co. -Mod. By Hearing Examiner H. Gifford Irion on Dec. 23 tv station to of CP (BPCT -1426) as mod. which authorized to 7 -17 -55 (BMPCT- 2692). new tv station to extend completion date WBAP -TV Ft. Worth, Tex., Carter Pub. Inc.- (BMPCT -2696). Charlotte, N. C., Radio Station WSOC Inc. et al. Mod. of CP (BPCT -1795) as mod. which author- -Gave notice of further hearing to be held on ized changes in facilities of existing tv station Application Returned Jan. 19 in re applications for tv ch. 9 (Dockets to extend completion date to 4 -19 -55 (BMPCT- 8837 et al.). 2687). WFTL -TV Ft. Lauderdale, Fla., Tri- County Bcstg. Co.- Inconsistent with Sec. 3.607 of the Commission's Rules. BROADCAST ACTIONS December 27 Applications By the Broadcast Bureau Actions Taken Dec. 23 ACCEPTED FOR FILING December 28 Decisions Granted License Remote Control ACTIONS ON MOTIONS WNAS (FM) New Albany, Ind., School City of WLOS Asheville, N. C., Skyway Bcstg. Co.- New Albany-Granted license covering changes (BRC -614). By Hearing Examiner James D. Cunningham in educational station (BLED -162). Lima, Northwestern Bcstg. WPRK (FM) Winter Park, Fla., Corp. -(BRC -613). -Granted license covering changes in educational Chief Broadcast 4ureau- Granted petition for station (BLED -163). KEYS Corpus Christi, Tex., Earl C. Dunn, extension of time to Jan. 24 within which both Charles W. Rossi, H. B. Lockhart and E. C. parties appli- WLCS -FM Baton Rouge, La., Air Waves Inc. - Hughes d/b as Nueches Bcstg. Co. -(BRC -612). cation ofiWWBZIVinelandN. J. Docket Granted license covering changes in existing sta- HAND Corsicana, Tex., Alto Inc. -(BRC -611). BR -1435) (Action of 12/27). tion (BLH -1011). Application WMID Atlantic City, N. J., Mid- Atlantic Bcstg. Returned Co.- Ordered a prehearing conference for Feb. Remote Control WCRB Waltham, Mass., Bcstg. 15 in re applications for renewal of license and Co. -Mod. of CP (BP -8885) which authorized transfer of control (Dockets 11045 -46) (Action WIMA -FM Lima, Ohio, Northwestern Ohio change hours of operation using power of 1 kw, taken 12/22). Bcstg. Corp. -Granted authority to operate trans- install directional antenna (DA -1) and change mitter by remote control. studio location to make changes in the antenna system. By Hearing Examiner Annie Neal Huntting on Dec. 23 Modification of CP License for CP Onondaga, Mich., Mich. State Board of Agricul- The following were granted Mod. of CP's for WLAD -FM Danbury, Conn., Berkshire Bcstg. ture- Granted petition for leave to amend its tv extensions of completion date as shown: Corp.- License to cover CP (BPH -1940) which application for ch. 10 (Docket 11173), to show KTSM -TV El Paso, Tex., to 7- 17 -55; WALB -TV authorized new fm station (BLH 1020). certain changes resulting from death of Winfred Albany, Ga., to 6- 23 -55; WRBL -TV Columbus, Ga., Renewal of License G. Armstrong. to 7 -2 -55; KCEB (TV) Tulsa, Okla., to 7 -1 -55; WSDR Sterling, WBAP -TV Fort Worth, Tex., to 7- 19 -55; WNPT Ill., Blackhawk Bcstg. Co.- Tuscaloosa, Ala., to 3 -21 -55 WLRD (FM) Miami, Fla., Alan Henry et al. d/b Issued first statement concerning prehearing (condition). as Mercantile Bcstg. Co.-(BRH -448). conferences and order which shall govern the WTSP -FM St. Petersburg, Fla., Pinellas Bcstg. course of proceeding to the extent indicated Actions Taken Dec. 22 Co. -(BRH -236). (Docket 11146). Modification of CP WFST Forest, Miss., Scott County Bcstg. Co. Granted Mod. of CP for approval of antenna, transmitter and studio location (BMP- 6721). East Central Independent Remote Control The following stations were granted authority $165,000.00 to operate transmitters by remote control: KFIZ Fond du Lac, Wis.; WCDL Carbondale, Well balanced economy of agricultural and manufacturing. Pa.; WTOK Meridian, Miss. Educational institution and above average retail trading area combine to make this property extremely attractive. Market Actions of Dec. 21 boasts over $140,000,000.00 annual retail sales with 100,000 Granted License population in metropolitan area. Financing is available on this WCGC Belmont, N. C., Central Bcstg. Co: Granted license for am station; 1270 kc, 500 w D profitable facility. (BL- 5548). KYA San Francisco, Calif., KYA Inc. -Granted Appraisals Negotiations I'inanf'ing license covering new transmitter and change in studio location (BL- 5547). BLACKBURN - HAMILTON COMPANY WMVO -FM Mt. Vernon, Ohio, The Mount Ver- non Bcstg. Co.- Granted license covering changes RADIO -TV- NEWSPAPER BROKERS in fin station (BLH- 1018). WASHINGTON, D. C. CHICAGO SAN FRANCISCO James W. Blackburn Ray V. Hamilton William T. Stubblefield Clifford Marshall Phil Jackson Modification of License Washington Bldg. Tribune Tower 235 Montgomery St. WFBM ; WEOA Evansville, Ind.; Sterling 3- 4341 -2 Delaware 7- 2755 -6 Exbrook 2- 5671 -2 WFBM Inc.-Granted Mod. of licenses to change name of licensee to Consolidated Tv and Radio s Bcstrs Inc. (BML- 1612). Page 78 January 3, 1955 BROADCASTING TELECASTING WBRC rV WPAG-TV KTSM-TV WGBH -FM Boston, Mass., WGBH Educational Modification of CP Foundation -Granted Mod. of license to change wcov TV WKZO-TV WVEC-TV studio site to Cambridge, Mass. (BMLED -10). The following were granted Mod. of CP's for extension of complétion dates: CP WXYZ -TV Detroit, Mich., to 7- 11 -55; WENT WDAK-IV WJIM-TV WSVA-TV KFUO Clayton, Mo., The Lutheran Church of Waterloo, Ind., to 7 -7 -55; WTAO -TV Cambridge, Missouri Synod-Granted CP to install a new Mass., to 7 -5 -55; KCOA Corona, Calif., to 7- 14 -55: KVEC-TV WKNX-TV WKNA-TV aux. transmitter (BP- 9475). WHBQ -TV Memphis, Tenn., to 6- 30 -55; WNYC- TV New York City, to 7- 12 -35. Remote Control KCCC-TV WOOD-TV WTAP-TV WCLG Morgantown, W. Va., Morgantown Bcstg. Co.- Granted authority to operate transmitter by December 28 Applications remote control. KRDO-TV WTAC-TV . WBAY-TV ACCEPTED FOR FILING Modification of CP Renewal of License KCSJ-TV WCOC-TV WMTV-TV WHLM Bloomsburg, Pa., Bloom Radio- Granted Mod. of CP to change type transmitter; condition WDCF Dade City, Fla., The Pasco Bcstg. Co.- (BMP- 6726). (BR- 3039). WKNB-TV KCJB-TV WJMC-TV WHBF -TV Rock Island, Ill., Rock Island Bcstg. WVOP Vidalia, Ga., Vidalia Bcstg. Co.-(BR- Co.- Granted Mod. of CP to install new antenna 1349). WATR-TV KOLN-TV CKCR-TV system (BMPCT -2686). WJFR Caguas, P. R., Jorama -Fer Radio Corp. - The following stations were granted extension (BR- 2814). of completion dates as indicated: CMQ KHOL-TV WMBR-TV WNYC -FM New York, N. Y., to 6 -1 -55; KCCT- WKAQ San Juan, P. R., El Mundo Bcstg. Corp. -(BR- 1169). FM Corpus Christi, Tex., to 2 -1 -55; WAZL -TV WKNY-TV WJHP-TV WLOK-TV Hazleton, Pa., to 7- 14 -55; KVSO -TV Ardmore, WWPB -FM Miami, Fla., Paul Brake -(BRH- Okla., to 7- 12 -55; KHSL -TV Chico, Calif., to 373). 7- 11 -55; KPLC -TV Lake Charles. La., to 7- 12 -55; WINK-TV WHIZ-TV WMAZ-TV WTWO Bangor, Maine, to 7 -5 -55; WJRT (TV) License for CP Flint, Mich., to 7- 12 -55; WSAU -TV Wausau, Wis., to 7- 12 -55; WDUV Jacksonville, Fla., to 4- 19 -55; KGO -FM San Francisco, Calif., American KCEB-TV WEEK-TV WHP-TV KFXJ Grand Junction, Colo., to 1 -23 -55 (condi- Bcstg.-Paramount Theatres Inc. -License to cover tion). CP (BPH -1979) which authorized changes in WOPT (TV) Chicago, DI., WOPA -TV Inc.- licensed station (BLH- 1023). WGEM-TV WARD-TV WDAN-TV Granted Mod. of CP to change name to WOPA Inc. and to show issuance of additional stock Modification of CP (BMPCT-2680). WBID-TV Detroit, Mich., Woodward Bcstg. Co. Actions of Dec.20 Mod. of CP (BPCT -1589) as mod. which author- ized new tv station to extend completion date Granted CP to 9 -19 -55 ( BMPCT- 2699). WXYZ Detroit, Mich., WXYZ Inc. -Granted CP WOCN (TV) Atlantic City, N. J., David E. for installation of new transmitter (BP- 9592). Mackey-Mod. of CP (BPCT -1457) as mod. which KUGN-FM Eugene, Ore., KUGN Inc.- Granted authorized new tv station to extend completion CP to replace expired CP (BPH -1971) (BPH - date to September, 1955 (BMPCT- 2698). 1992). KGVO -TV Missoula, Mont., Mosby's Inc.-- KGGM -TV Albuquerque, N. M., New Mexico STAIN Granted CP to replace expired CP (BPCT -829) Bcstg. Co. -Mod. of CP (BPCT-1393) as mod. as mod. which authorized new tv station (BPCT - which authorized new tv station to extend com- 1932). pletion date to 7 -6 -55 (BMPCT- 2697). I

TELESTATUS January 3, 1955 Partial List of Tv Stations on the Air With Market Set Count our TV Towers And Reports of Grantees' Target Dates

Editor's note: This directory is weekly status report of (1) stations that are operating as commercial NORTH (2) grantees. Triangle indicates stations and educational outlets and () now on air with reg- p ular programming. Each is listed in the city where it is licensed. Stations. vhf or uhf, report re- spective set estimates of their coverage areas. Where estimates differ among stations in same city, separate figures are shown for each as claimed. Set estimates are from the station. Further queries about them should be directed to that source. Total U. S. sets in use is unduplicated BT estimate. Write, wire or phone Stations not preceded by triangle ( ) are grantees. not yet operating. ALABAMA Dothant- WLBR-TV WREX-TV WEEU-TV Birmingham- WTVY (9) Hollingbery; 7 /2 /54-Unknown WAGT (13) NBC, ABC, DuM; Blair; 303,680 WBRC -TV (6) CBS; Katz; 304,316 Mobilet- WRAY-TV WHUM-TV WOC-TV WJLN -TV (48) 12 /10 /52- Unknown WALA -TV (10) ABC, CBS, NBC; Headley - WEDB (10) 10/13/54- Unknown Reed; 92,000 Decaturt- WKAB -TV (48) See footnote (c) WERC-TV KOAM-TV WCOS-TV WMSL -TV (23) NBC; Walker; 22,250 The Mobile Tv Corp. (5) Initial Decision 2/12/54 Montgomery- WKLO-TV WNOK-TV WLAM-1V total stations on air in U. S. and possessions: WCOV -TV (20) ABC. CBS. NBC, Dull; Ray - 121; total cities with stations on air; 279. Both mer; 43,450 WMRC-TV WWOR-TV WHBQ-TV u tals Include XEJ -TV Juarez and XETV (TV) WSFA -TV (12) Tijuana, Mexico, as well as educational outlets NBC; Headley -Reed hat are operating. Total sets in use 34,821,844. Munfordt- KTSM-TV KHOL-1V WMBR-TV Indicates educational stations. WEDM (7) 8/2/54- Unknown Cities NOT interconnected to receive network Selmat- WBRC-TV WPAG-TV KTSM-TV service. WSLA (8) 2/24/54- Unknown a) Figure does not include 375,314 sets which WCOV-TV WKZO-TV WVEC-TV VBEN -TV Buffalo reports it serves in Canada. ARIZONA b) Number of sets not currently reported by WDAK-TV WJIM-TV WSVA-TV VHAS -TV Louisville, Ky. Last report was 205,- Mesa (Phoenix) - 44 on July 10, 1952. KVAR (12) NBC, Dula; Raymer; 101,523 c) The following stations have suspended regular KVEC-TV WKNX-TV WKNA-TV perations but have not turned in CP's: WKAB- N Mobile, Ala.; KBID -TV Fresno, Calii.; KTRE TV) Los Angeles,' WRAY -TV Princeton Ind.; KCCC-1V WOOD-TV WTAP-TV VKLO -TV Louisvile, Ky.; KFAZ (TV) Monroe, New Starters a.; WPMT (TV) Portland, Me.; WFTV (TV) Du- KRDO-TV )th, Minn.; WCOC -TV Meridian, Miss.; RACY WTAC-T WBAY-TV TV) Festus, Mo.; HOPR -TV Butte, Mont.; The following tv stations are the new- FFPG -TV Atlantic City, N. J.; WTVE (TV) El- est to start regular programming: KCSJ-TV WCOC-TV WMTV-TV tira, N. Y.; WIFE (TV) Dayton, Ohio; KCEB TV) Tulsa, Okla.; WLBR-TV Lebanon, Pa.; WSFA-TV Montgomery, Ala. (ch. 12), FKJF -TV Pittsburgh, Pa.; KNUZ -TV Houston, Dec. 25. WKNB-TV KCJB-TV WJMC-TV 'ex.; KETX (TV) Tyler, Tex.; WTOV-TV Nor- )1k, Va. WOAY -TV Oak Hill, W. Va. (ch. 4), 1) Shreveport Tv Co. has received initial deci- Dec. 14. WATR-TV KOLN-TV CKCR-TV ion favoring it for ch. 12, which is currently perated by Interim Tv Corp. [KSLA (TV)]. t


Phoenix - San Joset- Pensacolat- KOOL -TV (10) ABC; Hollingbery;' 106.800 KQXI (11) 4 /15 /54- Unknown WEAR -TV (3) ABC, CBS. DuM; Hollingbery; KPHO -TV (5) CBS, DuM; Katz; 103,800 San Luis Obispot- 85,000 KTVK (3) Weed; 6/10/54 -Feb. '55 KVEC -TV (6) ABC, DuM; Grant; 78,148. WPFA (15) Young Tucson - Santa Barbara- St. Petersburg- N- KEPT (3) KOPO -TV (13) CBS, DuM; Hollingbery; 34,866 ABC, CBS, NBC, DuM; Hollingbery; WSUN -TV (38) ABC, CBS, DuM: Weed; 124,000 KVOA -TV (4) ABC. NBC; Raymer; 34,866 453,692 Yumat- Stocktont- Tampat- KOVR (13) DuM; WFLA-TV (8) Blair; 8/4/54 -Feb. '55 KIVA (11) NBC. DuM; Grant; 24,670 Blair KTVU (36) NBC; Hollingbery; 112,000 WTVT (13) Avery -Knodel; 9 /2 /54- Spring '55 Tulare (Fresno)- ARKANSAS West Palm Beach - KWG (27) DuM; Forjoe; 150.000 WEAT-TV (12) ABC; Walker; 2/18/54 -1/1/55 El Doradot- Visaliat- (granted STA Dec. 22) KRBB (10) 2/24/54- Unknown KAKI (43) 10 /6 /54- Unknown WIRK -TV (21) ABC, DuM; Weed: 41,220 Fort Smitht- WJNO -TV (5) NBC, CBS, DuM; Meeker; 222,500 KFSA -TV (22) ABC, CBS, NBC, DuM; Pearson; COLORADO 25,000 Colorado Springs GEORGIA KNAC -TV (5) Rambeau; 6/3/54 -Feb. '55 - KKTV (II) ABC, CBS, DuM; Hollingbery: Albanyt- Hot Springst- 52,223 WALB =rV 110) ABC, NBC, DuM; Burn -Smith: KTVR (9) 1/20/54- Unknown KRDO -TV (13) NBC; McGillvra; 32,000 45.000 Little Rock- Denver- Atlanta- KARK -TV (4) NBC, DuM; Petry; 85,764 KBTV (9) ABC; Free & Peters; 253,596 WAGA -TV (5) CBS, DuM: Katz: 456,190 KETV (23) 10/30 /53- Unknown KFEL -IV' (2) DuM; Blair; 253,596 WLWA (11) ABC; Crosley Sls.; 460,430 KTHV (11) Branham; 11/4/54- Unknown KLZ -TV (7) CBS; Katz; 253.596 WQXI -TV (36) KATV (7) (See Pine Bluff) KOA -TV (4) NBC; Petry; 253,596 WSB -TV (2) NBC; Petry; 475,221 Pine Blufft- KRMA -TV (6) 7 /1 /53- Unknown Grand Augusta- KATV (7) ABC, CBS; Avery -Knodel; 77,233 Junctions- WJBF (6) ABC, NBC, DuM; Hollingbery; KFXJ -TV (5) NBC. ABC, DuM; Holman, 7,600 Texarkana- Pueblo - 127,700 s., KCMC -TV (6) See Texarkana, Tex. s. WRDW -TV (12) CBS; Headley -Reed; 110,000 KCSJ -TV (5) NBC; Avery -Knodel; 50,906 Columbus- CALIFORNIA WDAK -TV (28) ABC, NBC, DuM; Headley - CONNECTICUT Reed; 80,220 Bakersfield - Bridgeport- WRBL -TV (4) CBS; Hollingbery; 85,592 KBAK -TV (29) ABC, DuM; Forjoe; 84,000 WCBE (071) 1/29/53- Unknown Macon- NBC; KERO -TV (10) CBS, Avery- Knodel; WICC -TV (43) ABC, DuM; Young; 72,340 WMAZ -TV (13) ABC, CBS, DuM; Avery - 146,398 Hartfordt- Knodel; 81.588 Berkeley (San Francisco) - KQED (9) WCHF (24) 1 /29 /53- Unknown WNEX -TV (47) NBC; Branham; 62,032 WGTH -TV (18) ABC, DuM; H -R; 241,236 Romet- Chico - New Britain- WROM -TV (9) Weed; 135,290 (12) ABC, NBC. Avery - KHSL -TV CBS, DuM; WKNB -TV (30) Knodel; 48,962 CBS; Bolling; 219,422 Savannah- Coronat- New Haven - WTOC -TV (11) ABC, CBS, NBC, DuM; Avery- KCOA (52), 9/16/53-Unknown WELI-TV (59) H -R; 6 /24 /53- Unknown Knodel; 56,241 Eurekat- WNHC -TV (8) ABC, CBS. NBC, DuM; Katz; WSAV Inc. (3) Initial Decision 3/31/54 KIEM -TV (3) ABC. CBS. NBC, DuM; Hoag. 702,032 Thomasvillet- Blair, Blair Tv; 18,778 New Londont- WCTV (6) Stars National; 12 /23 /53- Spring '55 Fresno - WNLC-TV (26) 12/31/52- Unknown KBID-TV (53) See footnote (c) Norwicht- IDAHO KJEO (47) ABC. CBS: Branham; 142.796 WCNE 063) 1/29/53- Unknown KMJ -TV (24) CBS, NBC; Raymer; 142,000 Boiset (Meridian)- KARM, The George Harm Station (12) Bolling; Stamfordt- KBOI (2) CBS, DuM; Free & Peters; 39,675 WSTF (27) Initial Decision 8/31/54 5/27/53- Unknown KIDO -TV (7) ABC, NBC, DuM; Blair; 35,800 Los Angeles Waterbury- - WATE Idaho Falls- KABC -TV (7) ABC; Petry; 1,983,873 -TV (53) ABC; Stuart; 156,000 N . KID -TV (3) ABC, CBS, NBC, DuM; Gill- Perna; KBIC -TV 1221 2 /10 /52- Unknown 31,450 N. KCOP (13) Katz; 1,983073 KHJ -TV (9) DuM; H -R; 1,983073 DELAWARE Pocatellot- KNXT (2) CBS; CBS Spot Sis.; 1,983,873 W ilmington- KWIK-TV (6) ABC; Hollingbery; 3/26/53 -Un- KRCA (4) NBC; NBC Spot Sls.; 1,983,873 WDEL -TV (12) NBC, DuM; Meeker; 223.029 known KTHE (28). See footnote (c) Twin KTLA (5) Raymer; 1,983,873 Fallst- KTTV (11) Blair; 1,983,873 KLIX-TV ( I1) ABC; Hollingbery: 3/19/53 - Modestot- DISTRICT OF COLUMBIA Early '55 KTRB-TV (14) 2/17/54- Unknown W ashington- Montereyt- WMAL -TV (7) ABC; Katz; 600,000 ILLINOIS KMBY -TV (8) ABC. CBS. NBC. DuM; Holling- WOOK -TV (50) 2/24/54- Unknown bery; 492,371 Belleville 1St. Louis, Mo.)- WRC -TV (4) NBC; NBC Spot Sls.; 655,000 e- WTVI (54) ABC, CBS DuM: Radio Tv Repre- Sacramento - WTOP -TV (9) CBS: CBS Spot SIB.; 646.900 sentatives; 300,274 KBIE -TV. (46) 6/26/53- Unknown WTTG (5) DuM; Blair; 620,000 KCCC -TV (40) ABC, CBS, NBC, DuM; Weed; Washington Metropolitan Tv Corp. (20) 10/21/ Bloomington- 54- WBLN 113,242 106,500 , Unknown (15) McGillvra; KCRA I ic: 13) Initial Decision 6 /3 /S1 Champaign- KBET -TV (10) H -R; 9/29/54- 2/15/55 FLORIDA WCIA (3) CBS, NBC, DuM; Hollingbery; 307,000 Salinast- WTLC (12) 11/4/53- Unknown KSBW -TV (8) ABC, CBS, NBC, DuM; Clearwatert- .- Holling- WPGT (32) Chicago- bery; 492,371 12/2/53- Unknown WBBM-TV (2) CBS: CBS Spot Sls.: 1,871.800 San Diego- Daytona Beacht- WBKB (7) ABC; Blair; 2,074,000 KFMB -TV (8) ABC, CBS; Petry; 285,333 WMFJ-TV (2) 7/8/54- 7/1/55 WGN -TV (9) DuM: Hollingbery; 2,050,000 KFSD -TV (10) NBC; Katz; 285,333 Fort auderdale- WHFC -TV (26) 1/8/53- Unknown WI (17) WIND -TV (20) 3/9/53- Unknown KUSH (21) 12/23/53- Unknown ABC, DuM; Bolling; 121,000 (also Miami) WNBQ (5) NBC; NBC Spot Sls.; 2,043,000 San Francisco - Fort Myerst- WO (44) 2/10/54- Unknown KBAY-TV (20) 3/11/53- Unknown (granted STA WINK (11) WTTW (11) 11/5/53- Unknown Sept. 15) -TV ABC; Weed: 10,439 KGO -TV (7) ABC; Petry; 1,033,430 Jacksonville- Danville- N- WJHP -TV (36) ABC, NBC, DuM; Perry; 75.600 WDAN -TV (24) ABC; Everett -McKinney; 35,000 KPIX (5) CBS; Katz; 1,033.430 WMBR -TV (4) ABC, CBS, DuM; CBS Spot Sin., Decatur - KRON -TV (4) NBC; Free & Peters; 1,033,430 340,763 .WTVP (17) ABC, DuM; Bolling; 140.000 KSAN -TV (32) McGillvra; 136,250 WOBS -TV (30) Stars National; 8/12/53- Spring Evanstont- '55 WTLE (32) 8/12/53- Unknown Miami- Harrisburgt= WGBS -TV (23) NBC WSIL -TV (22) ABC; Walker; 30,000 WMFL (33) 12/9/53- Unknown Peoria- WMIE -TV (27) Stars National; 12/2/53 -1/1/55 e. WEEK -TV (43) CBS, NBC; Headley -Reed; WTHS -TV (2) 11/12/53- Unknown 214,837 WTVJ (4) CBS, ABC, NBC, DuM; Free & WTVH -TV (19) CBS, ABC, DuM; Petry; 214,000 Peters; 295,300 WIRL Tv Co. (8) Initial Decision 11/5/54 STARK WITV (17) See Fort Lauderdale HOWARD E. Orlando- COMSOLTANiS aas RNAMCIAL WDBO -TV (6) CBS, ABC. NBC. DuM: Blair; 85051RS STATIONS :%'i' REVERSAL''PRO( ESSI NG TELEVISION 70,000 OAOIO II4 Panama Cityt- 0 WJDM (7) sp.dlhine in o e day aon,d ABC, NBC; Hollingbery; 22,500 P;o..,,iny and Duplicating fer 1.I.. .° vision. Spacial attention and tamper.. tors constol ',Ain .2 of on. dg, insure wine, density print, for TV. ' ...._ á` Directory information is in following order: call letters, channel, network affiliation, national rep- Write for free catalogue. resentative; market set count for operating sta- tions; date of grant and commencement target NATIONAL CINE LAB date for grantees. Bo. 4425 Washln9Ion 17, D. C. Page 80 January 3, 1955 BROADCASTING TELECASTINC LOUISIANA Alexandriat- KALB -TV (5) Weed Baton Rouge- WAFB -TV (28) ABC, CBS, NBC. DuM; Young; 75,000 WBRZ (2) Hollingbery; 1/28/54 -March '55 Lefayettet- KLFY-TV (10) Rambeau; 9/16/53 -June '55 KVOL -TV (10) 9/16/53- Unknown Lake Charles- KPLC -TV (7) NBC; Weed; 55,935 KTAG (25) CBS, ABC, DuM; Young; 30,000 Monroe - KFAZ (43) See footnote (c) KNOE -TV (8) CBS NBC, ABC. DuM; H -R; 176,500 New Orleans - WCKG (26) Gill- Perna; 4/2/53 -Early '55 WCNO -TV (32) Forjoe; 4/2/53- Unknown WDSU -TV (6) ABC, CBS. NBC, DuM; Blair; 292,587 WJMR-TV (61) ABC, CBS, DuM; Bolling; 108.992 Shreveport- KSLA (12) ABC, CBS, NBC, DuM; Raymer; 66,800 Shreveport Tv Co. (12) Initial Decision 6/7/54 - See footnote (d) KTBS Inc. (3) Initial Decision 6/11/54 MAINE Bangor- WABI -TV (5) ABC, CBS, NBC, DuM; Holling- GOING UP on the first lift slab being used in the construction of the new television - bery; 79,104 radio building for WFBC -AM -TV Greenville, S. C., are (I to r) Bevo Whitmore, WFBC- WTWO (2) Venard AM-TV general manager; Wilson Wearn, WFBC -AM -TV assistant to the president; Lewiston- WLAM -TV (17) DuM; Everett -McKinney; R. A. Jolley, WFBC -AM -TV president, and Sam Hooks, Daniel Co. project engineer. 21,707 Daniel Co. is general contractor for the project; engineers are Lyles, Bissett, Carlisle Poland Spring- WMTW (8) ABC, CBS, DuM; Harrington. & Wolff of Columbia, S. C. Provisions for transmission of network color programs Righter & Parsons; 259,933 coincidental with occupancy of the building have been announced by the station. Portland- "). WCSH -TV (6) NBC, DuM; Weed; 141,504 WGAN -TV (13) ABC, CBS; Avery- Knodel Quincyt (Hannibal, Mo.)- Des Moines- WPMT (53) See footnote (c) WGEM -TV (10) ABC, NBC; Avery- Knodel; KGTV 117) ABC; Hollingbery; 76,500 128,900 WHO -TV (13) NBC; Free & Peters; 286,000 KHQA -TV (7) See Hannibal, Mo. Cowles Broadcasting Co. (8) Initial Decision Rockford- 8/26/54 . THE SPOTLIGHT'S ,- WREX -TV (13) ABC. CBS; H -R; 219,257 Fort Dodget- ON WTVO (39) NBC, DuM; Weed; 94,000 KQTV 121) ABC: Pearson; 42.100 Rock Island (Davenport. Moline)- Mason City - a- WHBF -TV (4) ABC, CBS, DuM; Avery -Knodel; KGLO -TV (3) CBS, DuM; Weed; 112,572 268,947 Sioux City - WEHT Springfield- KCTV (36) 10/30/52- Unknown IN THE WICS (20) ABC, NBC. DuM; Young: 85.000 KTIV (4) NBC, ABC, DuM; Hollingbery; 139,450 Sangamon Valley Tv Corp. (2) Initial Decision KVTV (9) ABC, CBS DuM; Katz; 125,788 11/30/54 Waterloo- EVANSVILLE MARKET INDIANA ,- KWWL-TV 17) NBC, DuM; Headley -Reed: Bloomington- 140,763 WTTV (4) NBC, ABC, CBS, DuM; Meeker; KANSAS 584,843 (also Indianapolis) Great Bendt- Elkhartt- KCKT (2) Bolling WSJV (52) ABC, NBC, DuM; H -R: 204,103 Hutchinson- Evansvillet- KTVH (12) CBS, DuM; H -R; 158,652 WFIE (62) ABC, NBC, DuM; Venard; 78,446 Manhattan+ - WEHT 150) See Henderson. KY. KSAC-TV (e8) 7/24/53- Unknown Evansville Tv Inc. (7) Initial Decision 10/4/54 P ttsburgt- Fort Wayne- KOAM -TV (7) ABC, NBC, DuM; Katz; 76,116 WKJG -TV (33) NBC. DuM; Ramer: 112.188 WINT (15) See Waterloo Topeka- WANE-TV (69) Bolling; 9 /29 /54- Unknown WIBW -TV (13) ABC, CBS, DuM; Capper Sls.; Indianapolis- 388,142 WFBM -TV (6) ABC, CBS; Katz; 665,000 W ichita- WISH -TV (8) ABC, CBS, NBC, DuM; Bolling; KAKE -TV (10) ABC; Hollingbery 663,000 KEDD (16) NBC; Petry; 124.311 WTTV (4) See Bloomington Wichita Tv Corp. (3) Initial Decision 8/9/54 Lafayettet- WFAM -TV (59) ABC. CBS. NBC. DuM: Ram - KENTUCKY beau; 84,250 Ashlandt- Muncie- WPTV (59) Petry; 8 /14 /52- Unknown WLBC -TV (49) ABC. CBS. NBC. DuM: Hol- Hendersont (Evansville, Ind.)- man, Walker; 97,500 WEHT (50) CBS; Meeker; 65,389 Notre Dame (South Bendl +- CBS -TV WNDU-TV (48) NBC; 8/12/54- Unknown Lexingtont- unduplicated Prineetont- WLAP-TV (27) 12 /3 /53- Unknown coverage really WRAY-TV (52) See footnote (c) WLEX-TV (18) Forjoe; 4/13/54 -Jan. '55 pays -off -per October's South Bend- Louisville- AR3 and November's Con- lon! And with o realistic cost a.- WSBT -TV (34) CBS, DuM; Raymer; 205,778 ". WAVE -TV (3) ABC, NBC, DuM; NBC Spot per thousand, you can't go wrongl- Terre Haute- SIS.; 414,755 Interconnected with network color, WTHI -TV (10) ABC, CBS, DuM: Bolling: 144.267 WHAS -TV (11) CBS; Harrington. Righter & December 24th. Waterloo (Fort Wayne)- Parsons. See footnote (hl WINT (15) ABC, CBS; H -R; 117.028 WKLO -TV (21) See footnote (el REPRESENTED WQXL -TV (41) Forjoe; 1/15/53 -early '55 Nationally by Regionally by IOWA Newportt- Ames- WNOP-'l'V (74) 12/24/53- Unknown MEEKER TV, Inc. ADAM YOUNG WOI -TV (5) ABC, CBS. DuM: Weed; 247,590 St. Louis, Mo. Cedar Rapids - Directory information is in following order: call KCRG -TV (9) ABC, DuM; Venard; 118.333 letters, channel, network affiliation, national rep- Channel 5 0 WMT -TV (2) CBS; Katz: 245,120 resentative; market set count for operating sta- WEHT Davenport (Moline, Rock Islandl- tions; date of grant and commencement target WOC -TV (6) NBC; Free & Peters; 295,156 date for grantees. BROADCASTING TELECASTING January 3, 1955 Page 81 FOR THE RECORD

MARYLAND MISSISSIPPI NEW JERSEY Baltimore- Biloxit- Asbury Parkt- WARM (13) ABC, DuM; Harrington, Righter Radio Assoc. Inc. (13) Initial Decision 7/1/54 & Parsons: 575,174 is WRTV (58) 10,500 WBAL -TV (11) NBC; Petry; 575,174 Columbust- Atlantic City WITH -TV (72) Forjoe; 12/18/52-Unknown WCBI-TV (4) McGillvra; 7/28/54-Early '55 - WMAR (2) CBS; Katz; 575,174 WFPG-TV (48) See footnote (c) -TV Jackson- WOCN (52) 1/8/53-Unknown WTLF (18) 12/9 /53- Unknown WJTV (25) CBS. DuM; Katz; 61,000 Cumberlandt- WLBT (3) NBC; Hollingbery; 122,765 Camdent- WTBO-TV (17) 11 /12 /53- Unknown WSLI -TV (12) ABC; Weed; 108,450 WKDN-TV (17) 1/28/54- Unknown Salisburyt- Merldiant- Newark (New York City)- WBOC -TV (16) ABC, DuM; Burn- Smith; 40,760 WCOC-TV (30) See footnote (c) WTOK -TV (11) ABC, CBS, NBC, DuM; Head- WATV (13) Petry; 4,290,000 MASSACHUSETTS ley -Reed; 56,800 New Brunswickt- Adams (Pittsfield)- Tupelot- WTLV (19) 12/4 /52- Unknown WMGT (19) DuM; Walker; 169,015 Tupelo Tv (9) '55 Citizens Co. 12/8/54 -Fall NEW Boston- MISSOURI MEXICO WBZ -TV (4) NBC; Free & Peters; 1,250,000 Cape Girardeau - Albuquerque- WGBH -TV 0.2) 7/16/53- Unknown KFVS -TV (12) CBS; 110,000 a. KOAT -TV (7) ABC, DuM; Hollingbery; 50,000 WJDW (44) 8/12/53- Unknown Claytont- KOB -TV (4) NBC; Branham; 51,718 WNAC-TV (7) ABC, CBS, DuM; H -R; 1,250,000 KFUO-TV (30) 2 /5 /53- Unknown KGGM -TV (13) CBS; Weed; 51.716 Brocktont- Columbla- Roswellt- (62) 7 /30 /53- Unknown KOMU -TV (8) ABC. CBS, NBC, DuM; H -R; KSWS -TV (8) NBC, ABC, CBS, DuM; Meeker; WHEF-TV 25,427 Cambridge (Boston)- 53.048. WTAO -TV (58) DuM; Everett- McKinney; Festust- 178,000 KACY (14) See footnote (c) NEW YORK Springfield- Hannfbalt (Quincy. Ill.) - Albany (Schenectady, Troy) - WHYN -TV (55) CBS, DuM; Branham; 160,000 KHQA -TV (7) CBS, DuM; Weed; 136,032 WPTR-TV (23) 6 /10 /53- Unknown WWLP (61) ABC, NBC: Hollingbery; 160,000 WGEM -TV (10) See Quincy, Ill. WROW -TV (41) ABC, DuM; Bolling; 125,000 Worcester - Jefferson Cityt- WTRI (35) CBS; Blair; 125,633 WAAB-TV (20) Forjoe; 8/12/53- Unknown KRCG (13) 6/10/54- Unknown WTVZ (17) 7/24/52 -Unknown WWOR -TV (14) ABC, DuM; Raymer; 68,112 Joplin - Binghamton - KSWM -TV (12) CBS; Venard: 81,270 WNBF -TV (12) ABC. CBS, NBC, DuM; Bol- MICHIGAN ling; 307,020 Ann Arbor- Kansas City - WQTV (46) 8 /14 /52- Unknown s. WPAG -TV (20) DuM; Everett -McKinney; 22,400 KCMO -TV (5) ABC, DuM; Katz; 453,693 WINK -TV (40) 9/29/54- Unknown WUOM -TV (28) 11 /4 /53- Unknown KMBC -TV (9) CBS; Free & Peters; 453,693 WDAF -TV (9) NBC; Buffalo- Battle Creek Harrington, Righter & - Parsons; 453,693 s. WBEN -TV (4) ABC, CBS, DuM; Harrington, WBCK-TV (58) Headley -Reed; 11/20/52 -Un- known Kirkavillet- Righter & Parsons; 430,042. See footnote (a). KTVO (3) 12/18/53- Unknown WBUF -TV (17) ABC, CBS, NBC, DuM; H -R; Bay City (Midland, Saginaw)- 170,000 WNEM -TV (5) NBC, DuM; Headley -Reed; St. Joseph- WGR -TV (2) ABC, NBC, DuM; Headley -Reed; 289,793 KFEQ -TV (2) CBS. DuM; Headley -Reed: 115.845 432,819 Cadiilact- St. Louis - WTVF (23) 7/24/52- Unknown WWTV (19) ABC, CBS. DuM; Weed; 62,410 KETC (9) 500,000 KSD -TV (5) ABC, CBS, NBC; NBC Spot Sls.; Carthage (Watertown)- Detroit - 691,780 WCNY -TV (7) ABC, CBS; Weed WBID-TV (62) 11/19/53- Unknown KWK -TV (4) CBS; Katz Elmira WJBK (2) CBS; 1,488,400 WIL -TV (42) 2/12/53- Unknown - -TV Katz; KACY (14) See Festus WTVE (24) See footnote (c) WTVS (56) 7/14/54- Unknown WTVI (54) See Belleville, Dl. WWJ -TV (4) NBC; Hollingbery; 1.466.000 Sedalfat- Ithacat- WXYZ -TV (7) ABC; Blair; 1,469,000 KDRO -TV (6) Pearson; 57,000 WHCU-TV (20) CBS; 1 /8 /53-Unknown CKLW -TV (9) See Windsor, Ont. Springfield- WIET (14) 1/8/53- Unknown East Lansingt- e. KTTS -TV (10) CBS, DuM; Weed; 56,880 Kingston- KYTV (3) ABC, NBC; Hoflingbery: WKAR -TV (60) 58.670 WKNY -TV (66) ABC, CBS, NBC, DuM; Meeker; Flint - 19,000 WJRT (12) 5/12/54 -Early '55 MONTANA Lake Placid t(Plattsburg)- Grand Rapids- Billinggst- WIRI (5) Young Is WOOD -TV (8) ABC, NBC, DuM; Katz; 460,880 KOOK -TV (2) ABC, CBS, NBC, DuM; Headley - New WMCN (23) 9 /2/54- Unknown Reed; 18,000 York- Kalamazoo- Buttet- s- WABC -TV (7) ABC; Weed; 4,290,000 WKZO -TV (3) ABC. CBS. NBC. DuM; Avery- WABD (5) DuM; Avery -Knodel; 4,290.000 KOPR-TV (4) See footnote (c) WCBS -TV (2) CBS; CBS Spot Sis.; 4,290,000 Knodel; 539,390 KXLF -TV (6) ABC; No estimate given. WGTV (25) 8/14/52- Unknown Lansing- Great Fallst- WNYC -TV (31) 5 /12 /54- Unknown WTOM -TV (54) ABC. DuM; Everett- McKinney; s- KFBB -TV (5) CBS, ABC. DuM; Headley -Reed; WOR -TV (9) WOR; WOR -TV Sis.; 4,290,000 55.000 18,000 WPIX (11) Free & Peters; 4,290,000 WJIM -TV (6) ABC. CBS, NBC; Petry; 413,573 WRCA -TV (4) NBC; NBC Spot Sls.; 4.290,000 Missoulat- WATV (13) See Newark. N. J. Marquettet- KGVO -TV (13) ABC, CBS. NBC, DuM; Gill - WAGE-TV (6) 4/7/54- Unknown Perna; 15,200 Rochester - Muakegont- WCBF-TV (15) 6/10/53- Unknown WTVM (35) 12/23 /52- Unknown NEBRASKA WHAM -TV (5) NBC; Hollingbery; 290,000 WHEC -TV (10) ABC, Saginaw (Bay City. Midland)- Kearney CBS; Everett -McKinney; WKNX (Hoidrege)- 281,790 -TV (57) ABC, CBS; Gill -Perna: 140,000 KHOL -TV (13) ABC, CBS, Duda; Meeker; WRNY -TV (27) 4 /2 /53-Unknown Traverse 91,892 WROH (21) 7/24/52- Unknown Cityt- WVET WPBN -TV (7) NBC; Holman Lincoln- -TV (10) ABC, CBS; Bolling; 281.790 KOLN -TV (10) ABC, CBS, DuM; Avery-Kno- Schenectady (Albany, Troy)- MINNESOTA del; 107,204 WRGB (8) ABC, CBS, NBC, DuM; NBC Spot Austin - KUON -TV (12) Sls.; 405,000 KMMT (6) ABC; Pearson; 95,951 Omaha - Syracuse- Duluth (Superior, W1s.)- KMTV (3) ABC, CBS, DuM; Petry; 283,150 WHEN -TV (8) ABC, CBS, DuM; Katz; 350.500 WOW -TV (6) NBC, DuM; Blair: WHTV (43) 9 /18 /52- Unknown KDAL -TV (3) ABC, NBC; Avery -Knodel; 74,500 283,150 WSYR -TV (3) NBC; Headley -Reed; 351,750 WDSM -TV (6). See Superior, Wis. Scottsblufft- WFTV (38) See footnote (c) KSTF (10) 8/18/54- Unknown Utica- 81- WKTV (13) ABC. CBS, NBC, DuM; Cooke; Hlbbingt 153,000 KHTV (10) 1 /13 /54- Unknown NEVADA NORTH Minneapolis (St. Paul) - Hendersont- CAROLINA KEYD-TV (9) DuM; H -R; 8/10/54 -1/9/55 KLRJ-TV (2) Pearson 7/2/54 -1/20/55 Ashevillet- WCCO -TV (4) CBS; Free & Peters; 550,000 Las Vegas - WISE -TV (62) CBS, NBC; Bolling; 32,300 WTCN -TV (11) ABC; Blair; 550.000 KLAS -TV (8) ABC, CBS, DuM; Weed; 18,442 WLOS -TV (13) ABC, DuM; Venard; 277,980 Rochester - Reno - Chapel Hillt- KROC -TV (10) NBC; Meeker; 92,386 KZTV (8) ABC, CBS, NBC, DuM; Pearson; WUNC-TV (4) 9/30/53- 1/4/54 St. Paul (Minneapolis)- 16,500 Charlotte- KSTP -TV (5) NBC; Petry; 511,000 NEW HAMPSHIRE s.. WAYS -TV (36) ABC, NBC; Bolling; 56,338 WMIN -TV (11) ABC; Blair; 550,000 Keenet- WBTV (3) CBS, ABC, NBC. DuM; CBS Spot WKNE-TV (45) 4/22/53- Unknown Sis.; 440,406 Directory information is In following order: can Manchester- Durham- letters, channel, network affiliation, national rep- WMUR resentative; market set count for operating sta- -TV (9) ABC, DuM; Weed; 381,338 WTVD (11) ABC, NBC; Headley -Reed; 185,890 tions; date of grant and commencement target Mt. Washingtont- Fayettevillet- date for grantees. WMTW (8) See Poland Spring. Me. WFLB-TV (18) 4/13/54- Unknown Page 82 January 3, 1955 BROADCASTING TELECASTING Gastonlat- Columbus- OREGON WTVX (48) 4/7/54- Unknown WBNS -TV (10) CBS; Blair; 425,537 Eugene - WLWC (4) NBC; WLW Sls.; 307,000 KVAL -TV (13) ABC, NBC, DuM; Hollingbery; Greensboro- WOSU -TV (34) 4/22/53- Unknown 30,000 WFMY -TV (2) ABC, CBS, DuM; Harrington, WTVN -TV (6) ABC, DuM; Katz; 381,451 Klamath Fallst- Righter & Parsons; 252,716 Dayton- KFJI-TV (2) 12/2/54- Unknown Greenville - WHIO -TV (7) CBS, DuM; Hollingbery; 637,330 Medford- WNCT (9) ABC, CBS, NBC, DuM; Pearson; WIFE (22) See footnote (c) KBES -TV (5) ABC. CBS. NBC, DuM; Hoag - 23,750 88,660 WLWD (2) ABC, NBC; WLW Sis; 320,000 Blair, Blair -Tv; Portland - Raleigh- Elyriat- KLOR (12) ABC; Hollingbery; 7/22/54-3/1/55 *. WNAO -TV (28) ABC, CBS, DuM; Avery- WEOL-TV (31) 2/11/54- Unknown CBS 240,- Knodel; 112,600 KOIN -TV (6) ABC, CBS; Spots SL.; Lima 964 Washingtont- - KPTV (27) ABC, NBC, DuM; NBC Spot SIS.; WIMA-TV (35) Weed; 1/24/52 -Early '55 204,798 North Carolina Tv Inc. (7) 10/27/54- Unknown WLOK -TV (73) ABC, CBS, NBC; H -R; 63,557 North Pacific Tv Inc. (8) Initial Decision 6/16/54 Wilmingtont- Mansfieldt- Salemt- WMFD -TV (6) ABC, NBC; Weed; 93,600 WTVG (36) 6/3 /54- Unknown KSLM-TV (3) 9 /30 /53- Unknown WTHT (3) 2/17/54-Unknown Massillont- PENNSYLVANIA WMAC-TV (23) Petry; 9 /4/52- Unknown Allentownt- Winston-Salem- WFMZ -TV (67) Avery -Knodel *. WSJS -TV (12) NBC; Headley -Reed; 245,189 Steubenville (Wheeling, W. Va.)- WQCY (39) Weed; 8/12/53 -Unknown WTOB -TV (26) ABC, DuM; H -R; 81,200 WSTV -TV (9) CBS; Avery- Knodel; 1,083,900 Altoona- *. WFBG -TV (10) ABC, CBS, NBC, DuM; H -R: NORTH DAKOTA Toledo- 447,128 WSPD -TV (13) ABC, CBS, NBC, DuM: Katz: Bismarckt- 303,050 Bethlehem - KFYR -TV (5) CBS, NBC, DuM; Hoag -Blair, WTOH -TV (79) 10 /20 /54- Unknown WLEV -TV (51) NBC; Meeker: 89,307 Blair -Tv; 24,315 Youngstown- Easton- WGLV (57) ABC. DuM; Headley -Reed; 84,915 Fargot- WFMJ -TV (21) NBC; Headley -Reed; 146,000 WDAY -TV (6) ABC. CBS, NBC, DuM; Free & WKBN -TV (27) ABC, CBS, DuM; Rayner; Erie- Peters; 65,000 144,872 WICU (12) ABC. NBC, DuM; Petry; 208.500 WLEU -TV (68) 12/31/53- Unknown Grand Forkst- Zanesville- WSEE (35) CBS, DuM; Avery- Knodel; 48,309 KNOX-TV (10) 3/10/54- Unknown WHIZ -TV (18) ABC, CBS. NBC, DuM; Pear- Harrisburg- son; 45,000 WCMB -TV (27) Forjoe Minott- WHP -TV (55) CBS; Bolling; 193,002 KCJB -TV (13) ABC, CBS, NBC, DuM; Weed; OKLAHOMA WTPA (71) ABC. NBC; Headley -Reed; 193,002 26,000 Ada - Hazletont- Valley Cityt- KTEN (10) ABC; Venard; 180,000 WAZL-TV (63) Meeker; 12/18/52 -Unknown KXJB -TV (4) CBS; Weed; 75,000 Ardmoret- Johnstown- WARD -TV (56) ABC, CBS, DuM; Weed KVSO-TV (12) 5/12/54- Unknown OHIO Enidt- e- WJAC -TV (6) ABC, CBS, NBC, DuM; Katz; Akron- KGEO -TV (5) ABC; Pearson; 118,000 822,363 WAKR -TV (49) ABC; Weed; 174,066 Lancaster- Lawtont- - WGAL -TV (8) CBS, NBC, DuM; Meeker; Ashtabulat- .KSWO -TV (7) DuM; Pearson; 54,540 602.350 WICA -TV (15) 25.000 Miamit- WWLA (21) 5/7/53- Unknown KMIV (58) 4/22/53- Unknown Lebanont- Cantont- (15) See footnote (c) Trl- Cities Telecasting Inc. (29) Initial Decision Muskogeet- WLBR-TV 11/17/54 KTVX (8) ABC, CBS, NBC. DuM; Avery - New Castle- Knodel; 245,000 WKST -TV (45) ABC, DuM; Everett -McKinsey; Cincinnati- 146,367 WCET (48) 2,000 Oklahoma City- Philadelphia- WCPO -TV (9) ABC. DuM; Branham; 724,140 KETA (13) 12/2/53- Unknown WCAU -TV (10) CBS; CBS Spot Sls.; 1,854,637 WKRC -TV (12) CBS; Katz; 662.236 KMPT (19) DuM; Bolling; 98,267 WFIL -TV (6) ABC, DuM; Blair; 2,002,515 KTVQ (25) ABC; H -R; 167,381 WLWT (5) NBC; WLW Sls.; 525,000 WIBG -TV (23) 10/21/53- Unknown KWTV (9) CBS, DuM; Avery -Knodel; 256.102 WPTZ (3) NBC; Free & Peters; 1,878,518 WQXN -TV (54) Forjoe; 5/14/53 -early '55 WRY -TV (4) ABC, NBC; Katz; 296,081 Cleveland Pittsburgh- - Tulsa - WDTV (2) CBS, NBC, DuM; DuM Spot Sis.; WERE-TV (65) 6/18/53- Unknown KCEB (23) See footnote (c) 1.134,110 WEWS (5) CBS; Branham; 1,063,130 KOTV (6) ABC, CBS, NBC. DuM; Petry; 229,100 WENS (16) ABC, CBS, NBC; Petry; 412.000 WHK -TV (19) 11 /25 /53- Unknown KSPG (17) 2 /4 /54-Unknown WKJF -TV (53) See footnote (c) WNBK (3) NBC; NBC Spot SL.; 1,045.000 KVOO -TV (2) NBC; Blair: 242.000 WQED (13) WXEL (8) ABC, DuM; Katz; 1,063,000 KOED -TV (11) 7/21/54- Unknown WTVQ (47) Headley -Reed; 12/23/52- Unknown T THE\1fl ST1ATE STA.1 1,ü - ' ,,1 e",*Á` , R ICIVI\ I - . VHF CHANNEL MANCHESTER N. H ... 0 - , , THE BEST LOCAL COVERAGE 14)fK.á,.. SIGNAL -AND Ilra 1 vv: LL ' . 3ñ THE MARKET ü'a, g CONCORB r FROM WITHIN rrr rv 1 9 out of 10 New Hampshire ' it, p counties 113,825 TV families + MANCHESTER U i,s PLUS- Coverage of north- _ %i¡ 1 ern Massachusetts- Lowell, . ,+¡' . 'c._ ' GRADE A Lawrence, Haverhill, Fitch- VT. N. N. y_ w N_ASHUA :r ' ' TV families burg area 235,063 ;a ,..,,,,9,, -..,- '. ' r LAWRENCE PLUS- Coverage of south- MASS. MASS. 1-. , ern and eastern Vermont 13,200 TV families FITCHBURG[,' 1 LOWELL PLUS -York County, Maine 19,250 TV families . f1',¿ini', ( Total PRIMARY coverage 381,338 TV families 4 Million People Live in This Area


Reading- TEXAS Newport News- WEED -TV (33) ABC, NBC; Headley Reed; Ahilenet- WACH -TV (33) Walker 95.000 KRBC -TV (9) ABC, NBC, DuM; Pearson; 39,983 Norfolk- WHUM -TV (61) CBS; H -R: 219,870 Amarillo- WTAR -TV (3) ABC. CBS, DuM; Petry; 342.581 Scranton- KFDA -TV (10) ABC, CBS; Branham: 64,118 WTOV -TV (27) See footnote (c) WARM -TV (16) ABC: Hollingbery; 181,397 KGNC -TV (4) NBC, DuM; Katz; 64,118 WVEC -TV (15) See Hampton WGBI -TV (22) CBS' Blair; 195,000 KLYN -TV (7i 12/11/53- Unknown Petersburgt- WTVU (73) Everett -McKinney; 150,424 Austin - WPRG (8) 9/29/54- Unknown Sharont- KTBC -TV ('7) ABC. CBS, NBC, DuM: Raymer; Richmond - WSHA (39) 1/27/54- Unknown 98,594 WOTV (29) 12/2/53- Unknown Beaumontt- WTVR (6) NBC; Blair; 473.643 W ilkes- Barre- KBMT (31) ABC, NBC, DuM: Forloe; 37,600 Roanoke- WERE -TV (28) NBC; Headley -Reed; 200,000 Beaumont Bcstg. Corp. (6) CBS; Free & Peters; WSLS -TV (10) ABC. NBC; Avery-Knodel: WILK -TV (34) ABC, DuM; Avery- Knodel; 8/4/54 -Feb. '55. 288.976 190,000 Big Springt- Will iamsportt- KEST -TV (4) 7 /22 /54- Unknown WRAK -TV (36) Everett -McKinney: 11/13/52 - Corpus Christit- WASHINGTON Jan. '55 Bellinghamt- KVDO -TV (22) ABC, NBC, DuM; Young; 27,600 -TV (12) 140,653 York- KTLG (43) 12/9 /53- Unknown KVOS CBS, DuM; Forloe; WNOW -TV (49) DuM; Forloe; 97,400 Gulf Coast Bcstg. Co. (6) Initial Decision 6/17/54 Pascot- WSBA -TV (43) ABC; Young; 88,000 Dallas - KEPR -TV (19) 11/3/54- Unknown KDTX (23) 1 /15 /53- Unknown Seattle (Tacoma I- RHODE ISLAND KLIF -TV (29) 2/12/53- Unknown s- KING-Tv (5) ABC; Blair; 398,400 KRLD -TV (4) CBS; Branham; 414,944 KOMO -TV (4) NBC; Hollingbery; 398,400 Providence- WFAA -TV (8) ABC. NBC, DuM; Petry; 414.944 KCTS (09) WJAR -TV (10) ABC, NBC, DuM; Weed; 1,166.344 KCTL (20) 4/7 /54- Unknown WNET (16) ABC, CBS, DuM; Raymer: 75,000 El Paso - WPRO -TV (12) Blair; 9/2/53-Unknown (grant- KOKE (13) Forjoe; 3/18/54-Unknown Spokane - ed STA 9/23/53) KROD -TV (4) ABC, CBS, DuM; Branham; KHQ -TV (6) NBC; Katz; 96,770 62,395 KXLY -TV (4) CBS. DuM: Avery -Knodel; 93,803 SOUTH CAROLINA KTSM -TV (9) NBC; Hollingbery; 60,385 KREM -TV (2) ABC; Petry; 91,970 Ft. Worth- Tacoma (Seattle) Anderson- o-KTVW (13) Barry,- N. WAIM WBAP -TV (5) ABC. NBC: Free & Peters; Y.; Clark, Chicago; -TV (40) CBS; Headley -Reed; 101,205 416,000 398,400 Camdent- KFJZ -TV (11) 9 /17 /54- Unknown KTNT -TV (11) CBS, DuM; Weed; 398,400 WACA-TV (15) 6/3/53- Unknown Galveston- Vancouvert- Charleston- KGUL-TV (11) Spot Sls.; 378,000 KVAN-TV (21) Bolling; 9 /25 /53- Unknown . WCSC -TV (5) ABC, CBS; Free & Peters; . CBS; CBS Yakima- 139.832 Harlingent (Brownsville. McAllen. Wesiaco)- KIMA -TV (29) ABC, CBS. NBC, DuM: Weed: WUSN -TV (2) NBC; II-R; 138,500 KGBT -TV (4) ABC, CBS. DuM; H -R; 47.173 Columbia- 30.789 Houston- - o. WCOS -TV (25) ABC, DuM; Headley -Reed; KNUZ -TV (39) See footnote (c) 66,000 KPRC -TV (2) NBC: Petry; 378,000 WEST VIRGINIA WIS -TV (10) NBC: Free & Peters; 133,542 KTRK -TV (13) ABC; Blair; 378,000 Bluefieidt- 133.542 KTVP (231 1/8/53- Unknown WHIS-TV (6) Katz; 10/29/54- Unknown WNOK -TV (67) CBS; Raymer; 67,500 KURT (08).300,000 Charleston- Florencet- KXYZ -TV (29) 6/18/53- Unknown WCHS -TV (8) ABC, CBS, DuM; Branham; WBTW (8) ABC, CBS; CBS Spot Sls.: 100.000 Longviewt- 402.584 Greenville- KTVE (32) Forloe; 40,000 WKNA -TV (49) ABC; Weed; 48,820 WFBC -TV (4) NBC; Weed; 443,850 Lubbock - Clarksburgt- WGVL (23) ABC. DuM; H -R; 101,200 KCBD -TV (11) ABC. NBC: Raymer; 67,878 WBLK-TV (12) Branham; 2/17 /54- Spring '55 Spartanbur - KDIIB -TV (13) CBS. DuM; Avery -Knodel; Fairmontt- WSPA- (7) CBS; Hollingbery; 11/25/522- 67,878 WJPB -TV (35) ABC, NBC, DuM; Gill- Perna: Early '55 KFYO -TV (5) Katz: 5/7 /53- Unknown 35,200 Lufkint- Huntington- SOUTH DAKOTA KTRE-TV (9) Venard; 11/17/54- Unknown WSAZ -TV (3) ABC, NBC. DuM; Katz; 463,591 Rapid Cityt- Midland- WHTN -TV (13) 9/2/54 -Spring '55 Black Hills Bcstg. Co. (3) 12/8/54 -6/1/55 KMID -TV (2) ABC, CBS, NBC; Venard; 38,500 Oak Hill (Beckleylt- Odessat- WOAY -TV (4) ABC; Weed Sioux Falls - Odessa Tv Co. (7) Initial Decision 11/18/54 Parkersburgt- KELO -TV (11) ABC, CBS, NBC, DuM; Raymer; San Angelo- WTAP (15) ABC. DuM; Forloe; 30,000 107,311 .. KTXL -TV (8) CBS; Melville; 38,598 Wheeling - San Antonio - WLTV (51) 2 /11 /53- Unknown TENNESSEE KALA (35) 3/26/53- Unknown WTRF -TV (7) ABC, NBC: Hollingbery; 281.811 KCOR -TV (41) O'Connell; 5 /12 /54-Unknown WSTV -TV (9) See Steubenville, Ohio Chattanooga- KENS -TV (5) ABC, CBS, DuM; Free & Peters; WDEF -TV (12) ABC. CBS, NBC, DuM; Bren- 223,978 ham; 115,361 N. WOAI -TV (4) NBC; Petry; 223,978 WISCONSIN Mountain City Tv Inc. (3) Initial Decision Sweetwatert- Eau Claire- 7/5/54 KPAR-TV (12) CBS; Avery- Knodel; 8/26/53- WEAU -TV (13) ABC, NBC, DuM; Hollingbery; Jacksont- Unknown 75.000 WDXI-TV (7) Burn- Smith; 12/2/53 -3/1/55 Temple - Green Bay- Johnson City- KCEN -TV (6) NBC; Hollingbery; 98,617 WBAY -TV (2) ABC, CBS, DuM; Weed: 210,000 WFRV -TV (5) 3 /10 /54- Unknown WJHL -TV (11) ABC, CBS. NBC, DuM; Pear- Texarkana (also Texarkana, Ark.) - WMBV -TV (11) son; 129,360 KCMC -TV (6) ABC. CBS, DuM; Venard; 89,700 See Marinette Le Crosset- Knoxville- Tylert- WKBT (8) ABC, CBS, NBC, DuM; Raymer; WATE (6) ABC, NBC; Avery -Knodel; 95.110 KETX (19) See footnote (c) 45,340 WTSK -TV (26) ABC, CBS, DuM; Pearson; KLTV (7) NBC. ABC, DuM, CBS; Pearson; WTLB (38) 12/16/53- Unknown 80,050 64,853 Madison- Memphis- Wacot- WHA -TV (°21) WHBQ -TV (13) CBS; Blair: 315,032 KANG -TV (34) ABC, DuM; Raymer; 48.960 WKOW -TV (27) CBS; Headley -Reed; 70,000 WMCT (5) ABC, NBC, DuM; Branham; 315.032 KWTX -TV (10) 12 /1 /54- Unknown WMTV (33) ABC, NBC, DuM; Bolling; 61,000 WREC Broadcasting Service (3) Initial Deci- Weslacot (Brownsville, Harlingen. McAllen)- Badger Television Co. (3) Initial Decision sion 5/27/54 KRGV -TV (5) NBC; Raymer; 47,173 7/31/54 Nashville- Wichita Falls- Marinettet (Green Bay)- WSIX -TV (8) ABC, DuM; Hollingbery; 216,940 o- KFDX -TV (3) ABC, NBC; Raymer: 76,750 WMBV -TV (11) ABC, NBC; Venard; 175,000 WSM -TV (4) NBC, DuN; Petry; 205,165 KWFT -TV (6) CBS. DuM; Blair; 85,300 Milwaukee- Old Hickory (Nashville)- WCAN -TV (25) CBS; Rosenman; 408,900 WLAC -TV (5) CBS; Katz; 221.750 UTAH WOKY -TV (19) DuM; Bolling; 378,340 WTMJ -TV (4) NBC; Harrington. Righter 1. Directory information Is In following order: call Provot- Parsons; 735,023 letters, channel, network affiliation, national rep- KOVO-TV (11) 12/2/53- Unknown WTVW (12) ABC. DuM; Petry resentative; market set count for operating sta- Salt Lake City- Neenah- Bons; date of grant and commencement target KSL -TV (5) CBS, DuM; CBS Spot Sls.; 167,200 WHAM -TV (42) ABC; George Clark date for grantees. KTVT (4) NBC; Blair; 167,200 (2) ABC; Superfort (Duluth. Minn.)- KUTV Hollingbery; 165,200 WDSM -TV (6) CBS, DuM; Free & Peters; 70,000 KDAL -TV (3). See Duluth, Minn. Wausau- VERMONT WSAU -TV (7) ABC. CBS, NBC, DuM; Meeker; Montpeliert- 43,800 WMVT (3) ABC, CBS, NBC, DuM; Weed; 97,173 WYOMING s -5 VIRGINIA Cheyennet- synchronous Danvillet- WBTM -TV (24) KFBC -TV (5) ABC. CBS, NBC. DuM; Rolling. magnetic film ABC; Gill- Perna; 21,545 bery; 46,100 recorder for Hampton (Norfolk)- motion picture, WVEC -TV (15) NBC, DuM; Avery- Knodel; end rebrwios 125,000 ALASKA Harrisonburg- Anchoraget- WSVA -TV (3) ABC, CBS. NBC, DuM; Pearson; KFIA (2) ABC, CBS; Weed; 14,000 93,971 KTVA (11) NBC, DuM; Alaska Radio -Tv Sis. Lynchburg- 10,000 . WLVA -TV (13) ABC. CBS. DuM; Hollingbery; Fairbankat- 152,000 KFIF (2) ABC. CBS; 7/1/53- Unknown Page 84 January 3, 1955 BROADCASTING TELECASTINC HAWAII Honolulut- Just off the press! KGMB -TV (9) CBS; Free & Peters; 60.000 KONA (11) NBC; NBC Spot Sls; 60.000 KULA -TV 14) ABC, DuM; Young; 62.000

PUERTO RICO Advance Schedule San Suant- TELECASTING WAPA -TV (4) ABC, NBC. DuM; Caribbean Of Network Shows Networks; 43,345 Color WKAQ -TV (2) CBS; Inter- American: 41.000 CBS -TV CANADA MAP Calgary, Alt. - Jan. 5 (10 -11 p.m.): Best of Broadway, o- CHCT -TV (2) CBC; All- Canada, Weed Old Edmonton. Alt.- "Arsenic and Lace," West- TV STATIONS THROUGHOUT UNITED CFRN -TV (3) CSC; Radio Rep., Young; 10,000 inghouse Electric Co. through Halifax, N. S.t- STATES AND CBHT (3) CBC McCann -Erickson. CANADA Hamilton, Ont- Jan. 8 (9:30 -10 p.m.): My Favorite o- CHCH -TV (11) CBC, CBS, NBC; All -Canada, (correct to October 1, 1954) Young; 96.500 Husband, Simmons Co. through Kitchener, Ont. - Young & Rubicam. CKCO -TV (13) CBC, CBS: Harry. Weed: 75.000 London. Ont.- Jan. 12 (7:30 -7:45 p.m.): Doug Edwards CFPL -TV (10) CBC, ABC, CBS, NBC, DuM: & the News, Appliance & Elec- All- Canada, Weed; 90,000 tronics Div. of Avco Mfg. Corp. Montreal, Que.- CBFT (2) CEC French: CBC; 221,216 through Earl E. Ludgin & Co. CBMT (6) CBC; CBC; 221,216 Jan. 15 (12 -1 p.m.): Big Top, National Ottawa. Ont- Dairy Products Corp. through o. CBOT (4) CBC; CBC; 38,500 Port Arthur, Ont. - N. W. Ayer & Son. CFPA -TV (2) CBC; All- Canada. Weed Jan. 20 (8:30 -9:30 p.m.): Shower of Locates television stations by city, Quebec City, Que.- Stars, Chrysler Corp. through CFCM -TV (4) CBC; Hardy; 6,000 estimate McCann -Erickson, county and state. Network routes Regina. Sask.t- CKCK -TV (2) CBC, ABC, CBS, NBC: All -Can- over -printed, indicating existing and ada, Weed; 12,000 NBC -TV Rimouski, Quet- planned coaxial cable, as well as that CJBR -TV (3) CBC; CBC Jan. 5 (7 -7:30 p.m.): Norby, Eastman St. John. N. B:t- Kodak Co. through J. Walter portion equipped for color. CHSJ -TV (4) CBC; All -Canada, Weed; 12,000 Sudbury. Ont.t- Thompson Co. CKSO -TV (5) CBC. ABC, CBS, NBC; All - Jan. 10 (8 -9:30 p.m.): Producer's Show- Canada, Weed; 12,616 Designed for sales planning, this Toronto. Ont.- case, "Yellow Jack," Ford Mo- CBLT (9) CBC, ABC. CBS. NBC, DuM; CBC; tor Co. and RCA through Ken- 28" x 42" outline map may be used 280.000 yon & Eckhardt. for presentations, visualizing mar- Vancouver, B. C.t- Jan. 12 (7 -7:30 p.m.): Norby, Eastman CBUT (2) CBC; CBC; 30.000 kets, charting sales territories. Windsor, Ont. (Detroit. Mich.)- Kodak Co. through I. Walter 19- CKLW -TV (9) CBC, DuM; Young; 1,238,585 Thompson Co. Printed black and blue on 70 lb. Winnipeg, Man.t- Jan. 15 (9 -10:30 p.m.): Max Liebman durable white stock. CBWT (4) CSC; CSC; 5.000 Presents, "Naughty Marietta," MEXICO Oldsmobile Div., General Mo- Juarezt (El Paso. Tex.) - tors Corp. through D. P. XEJ -TV (5) National Time Sales; 43,650 Single copies, suitable for framing, Tijuanat (San Diego) - Brother & Co. XETV (6) Weed; 260,850 Jan. 19 (7 -7:30 p.m.): Norby, Eastman Kodak Co. through J. Walter Thompson Co. Quantity prices: UPCOMING Jan. 26 Norby, Eastman (7 -7:30 p.m.): 5 copies s 430 Kodak Co. through J. Walter JANUARY Thompson Co. 10 copies 8.50 Jan. 3 -4: NCAA Tv Committee meets, Hotel New Jan. 30 (7:30 -9 p.m.): Max Liebman 25 copies 20.00 Porker, New York. Presents, Sunbeam Corp. San. 3 -14: International Home Furnishings Mar- 50 copies 37.50 ket, Merchandise Mart, Chicago. through Perrin -Paus Co., Hazel Jan. 5 -7: NCAA 49th Annual Convention. Hotel Bishop Inc. through Raymond 100 copies 70.00 New Yorker, New York. Spector Co. Jan. 9 -11: National Appliance & Radio -Tv Dealers Assn. annual convention, Conrad Hilton Hotel, [Note: This schedule will be corrected to Chicago. press time of each issue of BT.1 .Tan. 10: Deadline, entries, George F. Peabody Awards, U. of Georgia, Athens. Jan. 10: RAB Clinic, Miami, Fia. Jan. 11: RAB Clinic, Jacksonville, Fla. casters Assn., Clemson House, Clemson, S. C. San. 12: RAB Clinic, Birmingham, Ala. Jan. 28: RAB Clinic, Raleigh. N. C. Jan. 13: RAB Clinic, Atlanta, Ga. Jan. 31 -Feb. 4: American Institute of Electrical Engineers mid- winter general meeting, Hotels Jan. 14: RAB Clinic, Augusta, Ga. Statler and Governor Clinton. New York. Ian. 15: Deadline. BMI Student Composer's Radio Order now! Awards, New York. FEBRUARY Jan. 15: Deadline, Col. Keith Rogers Memorial Award, Ottawa, Canada. Feb. 1: Deadline, CARTE Gillin Community Serv- Jan. 19; First meeting, Broadcast Advertising ice Memorial Award, Ottawa, Canada. Council of Chicago. Feb. 7: RAB Clinic, Phoenix, Ariz. Feb. 8: RAB Clinic, Los Angeles. BROADCASTING Jan. 20 -21: Symposium on printed circuits by Feb. 9: RAB Clinic, Fresno, Calif. Engineering Dept. of RETMA, U. of Pennsyl- Feb. 10: RAB Clinic, San Francisco. vania, Philadelphia. Feb. 10: Deadline, American Women in Radio and San. 22 -23: Third Annual Retail Advertising Con- Television Scholarship Award, New York. ference, Sheraton Hotel, Chicago. Feb. 10 -12: Southwestern region, Institute of Ra- TELECASTING Jan. 24: RAB Clinic, Chattanooga, Tenn. dio Engineers, Dallas. 25: RAB Clinic, Nashville, Tenn. Feb. 11: RAB Clinic, Sacramento, Calif. Jan. Feb. 13: Fourth Annual Screen Directors Guild Jan. 25: NARTB Radio, Tv Boards meet; General Awards Dinner. Blltmore Hotel, Los Angeles. Convention Committee meeting, Hollywood Feb. 13 -19: National Advertising Week. DeSales St., N. W., Beach, Fla. Feb. 14: Deadline, Entries for National Board of 1735 Jan. 26: RAB Clinic, Columbia, S. C. Fire Underwriters Gold Medal Award for pub- and fire San. 26 -28: Georgia Radio -Tv Institute, Henry W. lic service work in fire prevention 6, D. C. Grady School of Journalism. U. of Georgia, safety, New York. Washington Athens. Feb. 21: RAB Clinic, Washington, D. C. Feb. 23: RAB Clinic, Richmond, Va. Jan. 27: RAB Clinic, Charlotte, N. C. Feb. 24: RAB Clinic, Roanoke, Va. Jan. 27 -29: South Carolina Radio & Tv Broad- Feb. 25: RAB Clinic, Baltimore, Md. BROADCASTING ", TELECASTING January 3, 1955 Page 85 editorials Old School Ties HE most enlightened kind of self- interest is manifest in CBS 1 Inc.'s decision to contribute funds to colleges and universities from which executives of the company have graduated. Such grants are bound to serve CBS well in its perpetual objective of obtaining and keeping key personnel and they are certain to be welcomed by private schools which more often than not find the going tough in today's economy. News of the grants will circulate among the private colleges and universities of the country, including those which did not receive the first contributions which were announced a week ago [BT, Dec. 27]. The impression will be spread that CBS is a good place to work and hence the company may expect to receive applica- tions from many bright, young graduates. Needless to say, those executives in whose names the grants have been made will feel an understandable sense of pride as well as gratitude toward their company. It is a commendable arrangement in all details and one which other companies in broadcasting and telecasting might well con- sider adapting for their own purposes. Dran for BROADCASTING TELECASTING by Sid HS, "He coughed during his cigarette commercial!" Sweet & Sour THE FIRST lesson one learns in broadcasting is the lock and gestions seriously considered by the Senate subcommittee on com- key relationship. There must be the transmitter and the re- munications (during the uhf hearings last spring) that manufac- ceiver. One is worthless without the other. Broadcasting is the turers be "licensed." It is no secret that there are FCC officials art. Manufacturing is the industry which produces the sets the who are searching for legal means of requiring minimum standards public buys to receive programs. for manufacturers, to assure the public of the service to which it is Broadcasting is regulated. Manufacturing is not. Therein lies a entitled under allocations evolved to provide such services. vexing condition in television and one that blighted radio before Manufacturers have a responsibility to the public and to broad there was visual broadcasting. casters, too, even without regulation. Their business is dependen The FCC sets the technical standards for broadcasting. Without upon that which is broadcast. Before the public steps in, probabl regulation there would bd' chaos in the ether lanes. Broadcasters through Congress, it behooves the Radio -Electronics-Televisio must meet predetermined standards of operation. Transmitting Mfrs. Assn. to move voluntarily toward acceptable standards for a equipment must be approved as to type by the FCC. Stations must types of receivers. For the recalcitrants and the non -members, use safeguards against spurious emissions. They cannot ' deviate the good offices of the Federal Trade Commission for a trade from assigned band -widths. They may not use less than authorized practice conference could well be invoked. power (or more than specified in their licenses) without specific permission. Standards are rigidly invoked. Markets on the March The manufacturer isn't inhibited by any Federal laws, other than TAST WEEK BT published the first in a series of market studies those which apply to proper representation of products. There are designed to show the buying power of individual areas. This no standards. The manufacturer produces goods that bring him first area study, dealing with Georgia, had been preceded by sr maximum return in a competitive market, except for the custom - earlier resume of the "New South" [BT, Nov. 15]. line producer who caters to the fastidious and the elite. The state of Georgia is a center of industry and agriculture In radio, as more stations took the air and "dx" or distant recep- offering to the advertiser and the purveyor of goods and services tion went out of vogue, most manufacturers began down -grading an important source of business. their products. Prices went down, too. But simultaneously, broad- As the economic structure of the nation changes, new industries cast stations were transmitting better and better quality signals. and expanding agriculture are appearing everywhere. Important Powers were increased horizontally and the FCC cut down fre- money is appearing in places where little could be found a few quency deviations in keeping with advances in the art. But the years ago. The true story of the way people live as they earn their public didn't benefit. Manufacturers cut quality as transmission livelihood and spend their money is best learned both by exploring improved. Fewer tubes, smaller speakers and less meticulous pro- the main economic arteries and tracking down smaller business duction cut prices, but increased earnings. Broadcasters complained streams to their source. they were sending it "sweet" but it was coming in "sour." These studies are presented in the hope that those who buy and Broadcasters detect this same deplorable pattern in tv. As sta- sell may become more familiar with areas of America that lie tions go to higher powers and improve their signals, many manu- beyond the confluence of the Hudson and East Rivers or out o1 facturers are cutting quality. They are dropping out tubes and sight of Michigan Ave. circuitry where they can. A single short -cut means literally hundreds of thousands in savings for a manufacturer. In Front at Last Thus, telecasters contend they are not deriving the benefits of NOT that more evidence of television growth is needed, but ii their new investments and their improved transmissions. The uhf is worth iterating that 1954 was the year that two tv network broadcasters have been particularly vehement -and for good reason. passed Life magazine in the race to be the biggest advertising But the big problem lies directly ahead in color W. The public medium [BT, Dec. 27]. was told that with "compatible" color, the black-and -white picture Gross billings in January- October of 1954 (the latest figures would be of as good, if not better quality than ordinary b -and -w available) were $117 million for CBS -TV, $100.5 million foi transmission. That is not the case with the down -graded b -and -w NBC -TV and $91.5 million for Life. In 1953, Life was the biggesi sets now being sold at supposedly bargain prices. The picture gets medium with $109.7 million gross billings. progressively worse with distance from the originating point. Some Considering the "product" of these three enterprises, it is s stations have been forced to cut off network color because of com- wonder that it took the networks so long to overtake the magazine plaints of inferior b -and -w reception. Some of this blame, we are Life comes out once a week, has much smaller circulation that told, resides in the relay facilities in remote areas. a tv network, can be read thoroughly in a few hours. Either CBS We do not advocate Government supervision or licensing of TV or NBC -TV is on the air many hours a day, seven days s manufacturers. There should be no interference with free, com- week, claiming the absorbed attention of millions of viewers. Or petitive enterprise. performance alone a television network deserves more business Manufacturers, however, should take pause. There were sug- from advertisers than any one magazine. Page 86 January 3, 1955 BROADCASTING TELECASTING II Its a"F i FT N t "FRES


Radio Families 75,730

TV Homes 44,626

Retail Sales $284,080,000.00

E. B. I. $350,000,000.00

Population . . 87,000


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