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DOCUMENT RESUME D 192 737 IR 008 802 TITLE 1979 Annual Report. INSTITUTION Corporation for Public Broadcasting, Washington, D.C. REPORT NO ISBN-0-89776-34-4 PUP DATE 80 NOTE 38p.: For related document, see ED 157 544. AVAILABLE FROM Corporation for Public Broadcasting, 1111 16th Street, N.W., Washington, DC 20036 (free). ''-EDpS PRICE MF01/PCO2 Plus Postage. )EXRIPTORS Broadcast Industry: Educational Radio; Educational Television: *Programing (Broadcast); *Public Television ABSTRACT Activities of the Corporation for Public Broadcasting (CPB) in its fiscal year ending September 30, 1979,are described in terms of telecommunications activities, planningand research, human resources development, satellite technology, and general financing of public broadcasting. Other information includesa CPB assessment of its-goals and policy, services for public broadcastingand the general public, activities of the board of directors andofficers, and detailed financial accounting for the fiscalyear. (MER) **4**********************************#************************** IlePrOdutionsvPplied bY'EDES..are the best that can be made * frotrihe original,document. * -4*0*****,*,***************.*********************************4!******Tic*** U.S. DEPARTMENT OF HEALTH. EDUCATION & WELFARE NATIONAL INSTITUTE OF EDUCATION THIS DOCUMENT 1-iASBEEN REPRO.. DUCE D EXACTLY AS RECEIVED FROM THE PERSON OR ORGANIZATION ORIGIN- ATING IT POINTS OFIEW OR OPINIONS STATED DO NOT NECESSARILY REPRE SENT OF F!CIAL NATIONAL INSTITUTE OF EDUCATION POSITION OR POLICY 1979 Annual Report Corporation for Public Broadcasting "PERMISSION TO REPRODUCE THIS MATERIAL HAS BEEN GRANTED BY .Stanley L. Harrison TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC)." CORPORATION FOR PUBLIC BROADCASTING nismomimmasimmmi. Challenge and Introduction broadcasters through such broadcasting stations and Response- The Corporation for activities as audience research,related public telecommuni- Overview 1979 Public Broadcasting professional training and cations entities will conduct (CPB) is the private, development grants; and their future activities. nonprofit corporation de- assisting applications of new scribed in the i'ublic Broad- telecommunications tech- Notably, the Act encourages casting Act of 1967. By nologies. greater participation by the means of a broad range of public in the activities of activities, CPB pursues pro- The Corporation is committedpublic broadcasting. For grams and policies that will to continued leadership in example, as a condition for most effectively make non- the public broadcasting com- receipt of Corporation fund- commercial radio and tele- munity. The challenge of ing, public broadcasting li- vision services available to continued growth and devel- censees must increase citizen all citizens of the United opment is being met in these involvement in their activities States. and a number of related areas.to ensure public accounta- The past year was pivotal to bility and access, by holding A major role for the Corpora- the Corporation in its efforts open meetings of station tion is to underwrite the costs to meet the growing needs governing bodies; creating of program productionwith of public broadcasting. advisory boards to those an emphasis on innovative bodies; and opening their and quality programsfor Background financial records for public public broadcasting in the A major development affect- examination. By May 1979, United States. In addition, ing all of public broadcasting all public television and radio C7.13 supports public broad- occurred early in the fiscal licensees certified-to CPB casting by a major funding of year, when the Public Tele- their compliance with-these the interconnection services communications Financing requirements. for radio and television; pro- Act of 1978 was signed into viding financial support to law by President Carter. This This new legislation was en- the operations of local tele- legislation, which is a series acted in the context of a vision and radio stations and of amendments to the Public number of proposals de- other public broadcasting Broadcasting Act of 1967, signed to alter the structure entities; assisting public will have far-reaching effects on the ways in which the Corporation, the public Submitted to the President, Robben W. Fleming, President of the White House, for trans- the Corporation for Public Broad- mittal to the Congress Febru- casting, elected September1978 ary 15,1980, under the effective January1979. requirements of the Public Telecommunications Financ- ing Act of 1978, P. L. 95-567, 95th Congress. © Copyright 1980 ISBN 0-89776-34-4 The Corporation for Public Broadcasting 1111 Sixteenth Street, N.W. Washington, D.C. 20036 Aft Equal Opportunity imirioyv M/ I- CORPORATION FOR PUBLIC BROADCASTING immesonsstimmimminsw 2 of public broadcasting and This trust would have re- change, the Corporation's of the Corporation are de- its mechanisms for financial placed CPB. president, Robben W. Flem- scribed. Highlights of these support at the national level. ing, early in his term initiatedactions include the following: The Corporation for Public While the Carnegie Commis- a study of the structure and Broadcasting recognized the sion was conducting its study, funding mechanism within At its August 1979 meet- need for in-depth analysis of a major rewrite of the Com- public broadcasting. Ou ing, the CPB Board of Direc- the structure and functions munications Act of 1934, of March 21, 1979, the CPB tors adopted a plan sub- of public broadcasting at the which the Public Broadcast- Board directed management mitted by management that national level. Consequently, ing Act of 1967 is a part, to discuss his proposal and will lead to the restructuring the Board of Directors and was introduced in the U.S. other alternatives with inter- of the Corporation. The plan, CPB management were early House of Representatives. ested parties inside and out- which calls for the creation supporters of a reappraisal of The bill proposed, in part, to side public broadcasting. The of a Program Fund unit and public broadcasting under- create an endowment to sup- results will bring significant a Management Services taken by means of a study by port production of programs changes in the present orga- division within CPB, is effec- the Carnegie Commission. for public broadcasting. The nization within the next year,tive January 1980. endowment would have sup- including arreemphasis on In January 1979, this private- planted the Corporation's program production support At the outset, the Program sector group of distinguished functions in this area and as the Corporation's top Fund will deal only with the participants published the would have been completely priority. selection and funding of tele- report of its study, A Public separate from all other activi- vision programs. Experi- Trust: The Report of the ties in support of public In this report of activities of mental in nature, it will be Carnegie Commission on the broadcasting. Although ex- the Corporation for Fiscal reviewed for possible modi- Future of Public Broadcasting. tensive hearings were held on Year 1979October 1,1978 fication at the end of two Briefly, its recommendations the rewrite, the bill was not through September 30, 1979 years. The Fund will be inde- called for a massive restruc- reported out of committee. the I:at-reaching changes pendent in matters of indi- turing of public broadcasting occurring within CPB are vidual program decisions, but and the creation of an en- Response to the Challenge discussed within the context will rely on the CPB Board dowment for program pro- of the Corporation's day-to- for guidance in areas of pro- duction support services, Within this context of new legislation and proposals for day activities. In addition, gramming policies and pri- which would exist as an au- where it is helpful to do so, orities. tonomous entity within what responses to challenges for would have been a Public change and their expected Telecommunications Trust. effects on the continuing role Dr. James R. Killian, Jr. Honorary Robert S. Benjamin, Chairman Chairman of the Board, appointed Emeritus of thy, Board, was ap- as a member of the original Board pointed a member of the original in March1968and served a six- Board in 1966, reappointed year term. Hd was elected Chair- in1975for a term that expired in man of the Board in May 1973 1976. Mr. Benjamin served as Vice and served in that capacity until Chairman from1973and was his resignation in December 1974. elected Chairman in December He was named Honorary Chairman 1974 and served until1977.Upon in 1975. his retirement, he was named Chairman Emeritus of the Board and served until his death in October 2972. A new position, vice presi- a key position: special assist- Public Radio Support dent for planning and re- ant to the CPB president. Telecommunications search, was created early in This position reports directly Activfties By the end of FY 1979, the year to bring together to the president on matters there were 211 CPB- CPB's research and planning of Human Resources Devel- qualified public radio activities. This was in partial opment. Positions for a co- stations serving approxi- response to a key provision ordinator of minority affairs mately 65 per cent of the na- of the Public Telecommuni- and a coordinator of women's tion's potential listening cations Financing Act of activities also were created audience. This was a year of 1978 that requires the Corpo- to assist with these activities. change and growth

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