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A Textile Couture Experience A TEXTILE COUTURE EXPERIENCE CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 CLASH: A Textile Couture Experience By Cheena Nicole Raiford A Thesis Submitted to the Graduate Faculty of Corcoran College of Art + Design in Partial Fulfillment of The Requirements for the Degree of Master of Arts Exhibition Design Committee: ___________________________________________ Thesis Advisor Selma Thomas ___________________________________________ Department Chairperson Clare Brown ___________________________________________ Provost Catherine Armour Date: May 2013 Corcoran College of Art + Design Washington, D.C. CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE clash: a textile couture experience A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts at Corcoran College of Art and Design By Cheena Nicole Raiford Bachelor of Arts Norfolk State University, December 2007 Advisor: Selma Thomas Adjunct Professor Spring Semester 2013 Corcoran College of Art + Design Washington, D.C. CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE © Copyright 2013 Cheena Nicole Raiford All Rights Reserved CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE DEDICATION I dedicate this project to my fellow fashionistas, art enthusiasts, and all individuals that are soul believers of standing out from the norm, striving to be uniquely different. CLASH A TEXTILE EXPERIENCE I CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE acknowledgements First and foremost, I would like to thank my mom, Loretta W. Raiford & my father, the late Calvin A. Raiford for giving me the two main substances for this project: the appreciation for the textile & visual arts. I graciously and sincerely appreciate the support from all members of the Walker-Raiford Family, close friends, Corcoran staff & classmates. CLASH A TEXTILE EXPERIENCE II CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE PREFACE Through my recent excursions around the District of Columbia area, I have notice two things that are constantly evolving; its art scene and the sense of style amongst its residents. With that observation, I wanted to create and dedicate a project that would allow the public to put aside their “academic” beliefs of “good art” or “stylish fashion” and move forward through this exhibition with a new set of eyes. As a society, we are given the right to follow our own instinct and formulate our own opinions. And CLASH: A Textile Couture Experience, visually allows the visitor to do so and engage in conversation with others where the exchange of ideas, concepts, and knowledge could lead to infinite creative possibilities. CLASH A TEXTILE EXPERIENCE III CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE table of contents Title 2 Mission Statement 3 Teaching Points 4 Public Programming 5 Audience 7 Venue 8 Exhibition Content Narrative 15 Exhibition Resources 22 Story Content Outline 28 Visitor Experience 30 Content & Visitor Diagrams 32 Appendix 1: Research Plan 33 Appendix 2: Bibliography 34 Appendix 3: Artists & Designers Biographies 38 Appendix 4: Illustrations 52 CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE abstract clash: a textile couture experience Cheena Nicole Raiford, Masters of Arts Exhibition Design Corcoran College of Art + Design, 2013 Thesis Advisor: Veronica Jackson CLASH: A Textile Couture Experience is an exhibition based on the concept of how the academic population dictates the common public perception of what is “acceptable” and “unacceptable” within our society. Art and fashion are prime examples of this “issue” because both allow for individual opinion, cultural diversity, and self-expression to demolish this outdated stigma. CLASH is designed to present itself as a self-contained traveling exhibition and is strongly influenced by each designated venue, public programming and its audience. The exhibition is created to travel internationally and “pop-up” within the hosting cities during Fashion Week, where the average timeframe for display is two weeks. The exhibition will showcase the works/designs of the following artists and designers: Nick Cave, Yinka Shonibare MBE., Issey Miyake, Nicola Fomichetti, and Reuel Riddick. CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE Title Clash: A Textile Couture Experience was selected as the title of this exhibition based on the concept of how the academic population dictates the common public perception of what is “acceptable” and “unacceptable” within our society. Art and fashion are prime examples of this “issue” because both allow for individual opinion, cultural diversity, and self-expression to demolish this outdated stigma. CLASH A TEXTILE EXPERIENCE 2 of 55 CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE mission statement CLASH: A Textile Couture Experience is a highly thematic collaborative exhibition featuring multicultural textile artist and fashion designers. The purpose of this exhibition is to create an engaging conversation with the interested public, where individual opinion, cultural diversity, and self-expression are used as tactics to discourge the stigma of what is acceptable and unacceptable within the world of fashion and art. CLASH A TEXTILE EXPERIENCE 3 of 55 CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE teaching points • CLASH: A Textile Couture Experience will define and give a brief introduction to both the terms,“contemporary art” and “fashion”. • CLASH: A Textile Couture Experience will exhibit how fashion is interpreted worldwide as a form of cultural and social expression. • CLASH: A Textile Couture Experience will encourage individual interpretation of “Academic Art” and “Stylish Fashion” by introducing the visitor to several diverse artists/designers, how each artist/designer interprets their craft, and visual examples of that interpretation. • CLASH: A Textile Couture Experience will promote the awareness of society’s concept about the sense of now by incorporating visual examples of how culture (historical, popular, etc) affects one’s preception of their everyday life. CLASH A TEXTILE EXPERIENCE 4 of 55 CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE public programming To further interpret the content and the mission of the exhibition, additional public programming and digital components have been considered to enhance the visitor experience. • Nick Cave Flash Mob: This event will be used as part of the collateral plan to launch the CLASH: A Textile Couture Experience. The details will be given through social media (Facebook, twitter, instagram, etc.) for the public to meet at a determine date, time, and place wearing their interpretation of a Nick Cave’s Soundsuit. This event will help the visitor to become more personal with the exhibition and engage in conversation with other visitors about their individual interpretation of art. • Guest lecture series/panel discussions: Lecture series/panel discussions will be given at the space focusing on one particular artist from the exhibition. The lecture will be given either by the artist/designer themselves or by an art curator/fashion editor that has worked closely with or is knowledgeable of the proposed topic. • Juried competition for an amateur artist/fashion designer: This competition will allow the public to be introduced to one upcoming artist and/or one designer from each hosting city of the exhibition (a maximum total of two winners), who will be selected by the artists/designers featured within the exhibition. Each new artist/designer that is selected will have 2-3 of their works, biography and artist statement displayed within the exhibition. CLASH A TEXTILE EXPERIENCE 5 of 55 CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE public programming Digital Presence • Online Exhibition Page/Catalog will be used as a source for the public to access general information about the exhibition, artist/designers/works featured, and video clips of artist/designer interviews, press, and links to social media pages, a public blog/forum for the public to ask questions pertaining to fashion, art, and social/cultural expression. • Social Media will be used as a source for advertising the exhibition, updating the public about “happenings” pertaining to the exhibition, images, etc. CLASH A TEXTILE EXPERIENCE 6 of 55 CHEENA NICOLE RAIFORD CCA+D MASTER OF ARTS EXHIBITION DESIGN THESIS/EX7900/STUDIO B SPRING 2013/SP01 MAY 2013 A TEXTILE COUTURE EXPERIENCE Audience The intended audience for the CLASH: A Textile
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