AFRIKAANDERWIJK COOPERATIVE The Afrikaanderwijk is not only a place where you can find unique products and services, it also houses many talented inhabitants. After successfully experimenting with local cooperative workspaces, Freehouse decided to further increase cooperative work on a neighbourhood level. The Afrikaanderwijk Cooperative is the result and forms an umbrella organisation that brings together the existing workspaces with shopkeepers, local makers, social foundations and the AFRIKAANDER WERKCOOPERATIE market organization. It stimulates sustainable local production, cultural (AFRIKAANDER WORK CO-OP) development, knowledge exchange and entrepreneurship, which are As part of the Afrikaander Neighbourhood combined with shared responsibility and participation. A strong body AFRIKAANDER Co-op and Afrikaander Work Co-op is set up that can acquire commissions for its members and stipulate better WERKCOOPERATIE to broker a trajectory from social security TOMORROW’S MARKET deals. Because local talent remains the starting point, training is benefits into skill and talent based employ- Tomorrow’s Market is a detailed live sketch provided, as well as skill-based employment. The resulting cultural ment. The current regulations around earning of a possible future for the market, devoting production can strengthen the stagnating local economy. And profits additional income while receiving benefits is more attention to the quality of goods, are directly re-invested into the community. restricted and the existing work reintegration introducing new local products and services, COMMISSIONERS programs only cater low quality labour. styling and forms of presentation in stalls, AFRIKAANDERWIJK COOPERATIVE including cultural expressions and public INCOME FROM COMMISSIONS speaking. Tomorrow’s Market has designed COVERING COSTS PROFIT prototypes of improved market stalls, a REMUNERATION EFFORT MEMBERS MEMBERS INVESTMENT COOPERATIVE INVESTMENT CULTURAL ACTIVITIES NEIGHBOURHOOD WORKSHOP renewed market organization as well as a In the Neighbourhood Workshop fashion considerable rearrangement of the available NEIGHBOURHOOD KITCHEN production is combined with design and FAST FLEX FEIJENOORD space while negotiating the altering of The goal of the Neighbourhood Kitchen is education. Amateurs and professionals The FFF is a cooperative project that provides legislation. Daily small-scale interventions to highlight the Afrikaanderwijk as an area collaborate and exchange skills. a cheap local electric transport service in continue to test and advocate a more where home cooks make the best dishes Local inhabitants have knowledge of NEIGHBOURHOOD STORE the Afrikaanderwijk during market days. inclusive market. From 2008 to present, and unique cooperation’s are possible materials and master techniques that are The Neighbourhood Store is a cooperative This environmentally friendly and service over 450 tests were done. Also 5 possible between inhabitants and shopkeepers. important and interesting for contemporary shop where products of various local oriented transportation was developed in future market scenarios on a 1:1 scale In keeping production local, the social and designers. By actively using this knowledge designers and craftsmen are presented. This cooperation with Bemobi and foundation where shown. economic independence of the inhabitants POST- and techniques they will be passed on and approach is based on the store-in-store con- FLEX. The Tuk Tuks offer an alternative to and shopkeepers is actively stimulated. PRODUCTION preserved for the future. Participants are cept, using temporarily empty locations. It’s occupied parking spaces, walking around As such, the Neighbourhood Kitchen involved in the whole production process, Pr o f it easy and attractive for local makers to offer with heavy groceries and noisy delivery mo- forms an important link in shaping of from design to end product. their products to a wide range of people and peds. The project is now functioning as a fully the area’s image. to test the response to their product. independent offspring in Feijenoord. 2011 2012 MARKET COUNCIL 2011 2012 POSTPRODUCTION 01 WIJKKEUKEN VAN ZUID 22 DISCUS PRETORIA DIERENSPECIAALZAAK 28 BOTANISCHE TUIN 40 CAFE BAR CHILL OUT 32 4,000 In 2009 Freehouse set up a 31 21 02 BLOMS VLOERBEDEKING 23 MOES TELECOM 29 NAZAR LEVENSMIDDELEN 41 KENT EETCAFE MARKET The local post office in the co-workers co-workers 03 WIJKATELIER OP ZUID 24 KILINCLAR AUTOMATERIALEN 30 GALL & GALL 42 CAFE DE MARKT local makers 2012 rides 2012 Market Council by gathering all 23 12 MEGA RIJWIEL CASH & CARRY PROF BIKE CAFE BAR DYNASTY COOPERATIVE STORE OF GOODS AND VALUES 04 WIJKWINKEL VAN ZUID 25 31 CAFE PAPILLON 43 co-workers co-workers Afrikaanderwijk closed its doors Since 2013 the Cooperative Store of Goods and Values 05 FOTO GÖZDE 26 ROTI PRETORIA 32 MOBY DICK VISSPECIALIST 44 AKDENIZ BAR COUNCIL stakeholders involved in the market 06 TABAKSHOP FA. DE REUS 27 SNOEI GROENTEN EN FRUIT 33 TOKO MAKANDRA 45 ‘T TAPPERIJTJE in 2011. There is no new function is a meeting place for production, presentation, sale, 38 33 07 JOKA SPORT 34 HAYAT MEUBELEN 46 ZAFERS PLACE for the first time: the municipal 64 77 commisions commissions 08 ‘T GORDIJNHUIS 35 SEXSHOP CLIMAX 47 PAULUS WASSERETTE & STOMERIJ MEVIO SCHOENEN CAFETARIA GRANDFIELD BERNA’S HAIR & BEAUTY SALON THE NEIGHBOURHOOD AS A for the space, but Freehouse has a services and knowledge exchange. Starting point is 09 36 48 district of Feijenoord, Rotterdam’s commisions commissions 10 MONS KADOCENTRUM 37 CAFE RESTAURANT LEZZET 49 KAPSALON SYL BULUT CAFE BAR DOUBLE DEUCE POLDERS HAARMODE COOPERATIVE DEPARTMENT STORE clear view on how a modern post the quality already present in the area. It has become 11 ABLAS TWEEWIELERS 38 50 municipal surveillance, market 22 21 12 BAKKERIJ NIEUW FES 39 PUB THE STABLE 51 ORTEL MOBILE An approach to conceptualise the office should look like. In a proposal SELEN’S BONBONS & PATISSERIE ASHNA KAPSALON 36 38 the heart and brain of alternative economical, social commisioners commisioners 13 17 52 vendor association CVAH and SUZY CAKE 14 LEKKER OP ZUID 53 WASSALON PRETORIA neighbourhood with all its shops and services commisioners commisioners called Postproduction Freehouse BRUIDSHUIS LAAROUSSA C.L.K. UITZENDBUREAU Freehouse is helping local people and cultural development in the south of Rotterdam. 15 54 market vendor association 16 MODEHUIS ALADIN 55 FOOD & FILM as one single ‘department store’ on the scale prepared a model for a data-hub on DAMAGE CLOTHING to set up their own skill-based Located in a vacant monumental building, in the 17 56 ROTTERDAMSCHE CONFITUUR VETRA. The council meets regularly this location; a vibrant place which 18 HET BROEKENPALEIS 57 SATE MAN of a neighbourhood. Stakeholders and business. Suzy Season Cake centre of the community, it forms a network of cultural 19 BEHANGKOOPJES.NL 58 BOERDERIJWINKEL and proposes and negotiates 20 TOKO PRETORIA 59 KUS EN SLOOP LIVING STOREFRONT 31 interested parties connect as co-producers REDESIGN OF MARKET STALLS combines, shares and produces 21 POELIER- SLAGERIJ S. SENER 22 improvements in order to settle was a shop selling home baked producers, production spaces, shops and active 34 41 The owner of Joka Sport approached Pretori 23 Four new prototypes of market stalls were 24 and by that create a larger understanding of layers of (local) information. It 51 49 52 alaan 16 conflicting regulations and push Antillean pastry. Where possible inhabitants. This cooperative organisation combines 18 50 15 Paul Krugerstraat 25 designed and tested. They have the capacity Freehouse with the request to cooperate 19 14 40 20 44 public space in the area. Together, they make combines vacancy with facilities and 12 13 46 43 for creative breakthroughs. Suzy Season Cakes cooperated a market space, a knowledge centre and a shopping 53 42 in the promotion of his store. Joka Sport 45 26 to influence the future market layout, its brings live to the Afrikaanderwijk, 35 11 the Afrikaanderwijk a thriving community. 21 with the Neighbourhood Kitchen. mall. It is a neighbourhood service centre and 09 is the very first martial arts store in the 39 08 presentation and retail opportunities. also on non-market-days. 47 48 10 06 07 33 information point at once. 04 05 54 In collaboration with market vendors, Jeroen Netherlands. Its product range contains 03 32 Pretori Paul Krugerstraat 58 59 alaan Suzy closed her shop in 2012, 56 57 38 Kooijmans and Hugo Timmermans designed July 2011: Housing corporation many locally designed and produced 55 37 28 02 27 36 BRANCH SELECTION AND CLUSTERING due to personal reasons. 30 items. A living storefront was designed 29 a foldable stall made from polyester, Vestia withdrawals their initial MOVING INTERVENTION 01 The arrangement of stalls determines that is highly suited a kiosk as well. Dré cooperation and decides to keep Freehouse organized catwalk fashion with a boxing tournament, which was the attractiveness of a market to a large Wapenaar designed a series of stalls that the space empty until they have presentations on the market. This was reported live on the internet. degree. An attractive entrance, clear routing can collectively span the entire market. new tenant. extremely difficult due to the many and clustering of products are important. SPEAKERS’ CORNER STYLING January 2014: The former post regulations. In order to bypass the ‘ban on Between stalls with edibles, food can be VENDING CARS THE WORLD AROUND THE SQUARE Historically, a market was not only a place for Freehouse assisted market stallholders with office is still empty and vacant. public assembly’ a presentation was made prepared and eaten in a collective food court. Tomorrow’s Market welcomes the Social designer Pablo Calderón developed commerce but also had a social and political alternative forms of presentation of products that shows things don’t have to be difficult. Between stalls for textiles and clothes, new most beautiful and well-equipped a movable stage, transforming the function. Speakers’ corner is a spot to meet and styling of stalls. For the presentation of MO magazine a group designs can be displayed on a catwalk. vending cars. Small and big. Afrikaanderplein into a big open-air café. and to exchange thoughts. SERVICES of models paraded the market. A straight Initiated by Bar ‘t Tapperijtje, different bars Services in combination with products were PRESENTATION PLATFORM line of beautifully dressed boys and girls, hosted a musical performance ranging added to the market. For example, in a stall The Afrikaandermarkt misses a central gath- accompanied with a megaphone shouting: from Dutch to Caribbean. During the day selling scarves, the latest styles of wearing ering point around which the market ‘Don’t stop, keep moving!’. the audiences blended into one mixed the hijab were demonstrated. And a repair can be oriented and where the market EXPERIMENTS WITH LOCAL PRODUCTS group that followed the music. The local service was added to a stall selling second and neighbourhood can present itself. The production of freshly prepared food government normally has a very strict hand clothing. and products, produced by local people is policy on bars and cafés. Surprised by a valuable contribution to what the market this positive initiative of the bar owners, currently has to offer. it authorized the event.

SMALL INDIVIDUAL TERRACES Possibility to have a quick bite next to a market stall that sells food. FOOD COURT WITH TERRACE 292 One of the benefits of branch-themed areas total amount of stalls is the possibility of creating a food court; RESTYLING OF MEVIO SHOE SHOP an area on the market where people can A PLACE TO SIT STALL TYPE take a seat and eat food from one of the Mevio shoe shop specialises in cheap WASSALON MARKTPLEIN By rearranging the position of the stalls, mass produced shoes. Eva van Aalst, Designer Marjan van Aubel developed a WEDNESDAY SATURDAY surrounding food stalls. NEW PRODUCTS seats were created on the existing known for her rather eccentric shoes, hybrid meeting space in collaboration with The existing product range on the concrete guards that protect the trees. redesigned their storefront. Wassalon Marktplein, the local laundromat. market was expanded with quality goods, While doing your laundry, you can also work 157 127 biological products and crops from farms in online, watch presentations, read a book or kramerij* the vicinity of the city. even follow a course. 63 124 consumption SHOP WINDOW PAINTINGS In cooperation with local shop owners visual artist Bruce TMC painted custom made messages, highlighting the importance 40 5 of motherhood on their windows. flowers and plants 14 17 Baking baking 9 9 10 fish fish RIJNHAVEN

MAASHAVEN 10 9 street vendors

NEIGHBOURHOOD NEIGHBOURHOOD *(textiles, household items, drugstore items,electronics and furniture) FACTS 2008 FACTS 2013 9,400 9,100 inhabitants inhabitants

AFRIKAANDERMARKT IN SPITE OF MANY VACANT STALLS, MARKET ACCESS IS SEVERELY RESTRICTED Since 1964 the Afrikaandermarkt has been held on the 79% 85% In spite of an estimated 30% of vacant stalls during autumn and winter months, there Afrikaanderplein, the centre of the Afrikaanderwijk. has been a waiting list of 300 to 400 market vendors who want a place on the market, Wednesday and Saturday are market days and they non-dutch origin non-dutch origin stop a serious mismatch of supply and demand. This inhibits a more diversified product attract about 15,000 visitors a day. It now has 292 stalls. RIGID USE OF SPACE THREATENS SALE OF FISH AND MEAT range needed for a healthy, prosperous market. restricitve stalls state Stalls can only be 5 meters long. Almost a century ago, the municipality awarded a problems ban on and IN SPITE OF RICH CULTURAL DIVERSITY, PRODUCT RANGE IS RESTRICTED it is very difficult to get a guaranteed place on the market The Afrikaandermarkt originally had a regional function but The municipal branch list restricts the product diversification that is needed in order to lifelong contract to the family supplying the stalls on the Afrikaandermarkt. Vendors are rotterdam only allowed to distinguish their stalls from others on the inside. Covering the stall with STACKING OF RULES, SHRINKING MARKET 29% 29% The easiest way to get a guaranteed position on the market was by inheritance. it has lost its attraction. It now only serves the surrounding of provide for one’s livelihood and create a vibrant and flourishing market. The neighbourhood’s public another material is not permitted. Ambulatory trade thrives with spontaneity, but vendors search policy In a time of massive global financial deregulation, an invisible net of (frequently AMBIGUOUS AND RIGID ENFORCEMENT STIFLE INNOVATION below poverty below poverty Some prospective vendors have married into families of vendors deliberately to get neighbourhoods, whose inhabitants have a small budget rich variety of cultures, particularly in food and textiles, is seriously underrepresented. this secured position. It usually takes 6 to 15 years to get a fixed spot and market for shopping. Meanwhile, markets lost the prize war to are not allowed activity outside of their stalls. On a sunny day, they cannot place products, conflicting) rules and regulations has been let down on the Afrikaanderwijk. law The municipal approach to the market is characterised by control and enforcement. index (11% in NL) index (11% in nl) vendors tend to be vendors for life. Since many newcomers are migrants, they are cheap supermarkets. Since people with higher incomes mannequins or chairs along their stall. The market used to grow, but is now shrinking, mainly as a result of these (primarily) Once the Market Master used to be a market vendor selected from amongst peers, exception only one product permit per stall assembly AFRIKAANDERWIJK IS DISPROPORTIONALLY REPRESSED municipal interventions. now he or she is a civil servant with a background in control and enforcement. kept from the market disproportionately. hardly go to markets anymore, it may be tempting to focus on Vendors are not allowed to have more than one permit per stall. Selling fruit or vegetables IN IN A PERMANENT LEGAL STATE OF EXCEPTION In 2006, the ‘Special Measures Law on Metropolitan attracting wealthier customers for the survival of the market. falls into a different product branch from preparing them. As a result, vendors of oranges are limits to trucks restrict product range Rotterdam is a national leader in policing its inhabitants and On a district and municipal level, out-dated market regulations, a poorly functioning Problems’ came into effect. Drafted on the explicit request of Five different agencies currently enforce laws, rules and regulations. Their differing it is hard to be assigned a market stall for a vendor the question is how can the market create a more diverse Although the effect of the ‘Rottedam Law’ on neighbourhoods not permitted to prepare a fruit salad or sell freshly pressed orange juice. Yet this would be In problem areas, the Local Ordinance (Algemene Plaatselijke Some branches, such as the food branches, are underrepresented on the the Afrikaanderwijk is one of its main focus areas. Since 2001, branch list (subdividing all products in groups with quota per group), impractical interpretations make enforcement ambiguous. As a result, vendors limit their experiments 48% 55% The municipal branch list has over-determined product categories into subcategories product range and strengthen its vendors livelihoods while has not been properly researched, an amendment is currently Verordening) allows municipalities to proclaim a ban on Afrikaandermarkt. Apart from the designated plots for baking products, no food Rotterdam in order to prevent underprivileged non-Western ’ efficient and yield higher margins. Likewise: efforts have steadily increased. Hundreds of surveillance stall dimensions, and an unattractive market layout have resulted in an impoverished minorities from moving into designated problem areas, in fear of loosing their precious vending permit after three fines. social security social security and only allows for a limited amount of stalls per category. Entirely new products may embracing its new clientele? being drafted in parliament. It will extend the current maximum - A vendor of women’s clothes cannot sell bras as well because they fall into a different public assembly. Originating from the 2000 European production vans are allowed. A standard corner plot can house a van of maximum cameras now tape the city non-stop, including the Afrikaan- quality and range of products. Moreover, regulations differ per permit holder: original it is nationally known unemployed unemployed be denied a stall because its category is already fully represented. application in an area from 8 to 20 years, a severely prolonged product category. Football Championships held in Rotterdam, it continues 6 meters, banning the vast majority of market vans from the market. Small trucks (Giorgio Agamben) to be in effect on the Afrikaandermarkt. Although previously are simply inefficient. dermarkt. First, the municipal neighbourhood security index rights pertaining to the permit on the day of issue are inalienable, even if the market as the ‘rotterdam law’. It formally allows the municipality to 1. city surveillance (enforces market regulations, branch list, market layout) pension pension opportunity legal ‘state of exception’ . The municipal ambition to - Many product demonstrations are also not allowed, since for demonstrating products was established, officially the Afrikaanderwijk as a ‘problem regulations change afterwards. Furthermore, the Local Ordinance (APV) allows the deny housing permits to newcomers in ‘fragile’ neighbourhoods 2. neighbourhood police (law enforcement) many stalls are vacant The market and neighbourhood cannot do without each be on the frontier of enforcement is exemplified in slogans such you need a ‘street vendor permit’: a vendor of household products is not allowed to legitimated by anti-hooliganism, it is now enforced due to area’. It became one of the so-called neighbourhood security municipality to police the area in ways that would be unconstitutional elsewhere. based on an income requirement or on previous ‘unwanted’ 3. municipal police (law enforcement) Many market vendors only show up with relatively good weather, especially those of other. On market days turnover is great according to the as rotterdam perseveres and clean, whole and safe. give a demonstration of cleaning pans with sponges. anti-terrorist concerns. barred fish and meat areas, where special security measures are allowed, such as or criminal behaviour. The law has only been implemented in 4. regional police (law enforcement) weather and season bound products, such as soft ice. Vacant stalls are very unattractive shopkeepers. When the market was temporarily moved to EU regulations will increase the number of products that have to be sold from vans and trucks. For example, selling fish and meat on ice will not be permitted from 2015 preventive body searching (stop and search). On a national level, the ‘Rotterdam Law’ allows the municipality to ban 5 neighbourhoods nationally, all in Rotterdam South. 5. tax police (financial control) and disliked by visitors and vendors alike. neighbouring Katendrecht, one third of shop owners were fixed number of stalls per product category underprivileged newcomers from moving to this stigmatised neighbourhood. 84% 85% forced to close their business. With the influx of migrants to onwards. This means they will have to be sold from cooling trucks. However, a stall is The municipal product branch list limits the number of stalls per product category. Enforcement can also be excessively rigid. A permit holder needs to be present in rent, social rent, social places for street vendors are very limited the Afrikaanderwijk, many new products were introduced, This effectively blocks new products and services within existing branch categories. only 5 meters long and a vendor may only occupy one adjoining stall if it has been left vacant, creating a temporary vending space of 10 meters. Recently very limited On a european level, an upcoming prohibition to preserve products with ice, the stall at all times. Fines have occasionally been given when people where away for housing housing There are very limited (and diminishing) places for street vendors, who sell their including exotic spices, colourful textiles, olives, nuts For example, vintage clothing, biological fruits and vegetables or locally produced conflicts with local restrictions to the use of cooling trucks. A threat for the a lunch break. The city surveillance has also removed musicians and public speakers. products outside of regular stalls. Without their often lively product demonstrations, and fish from Asia and Africa. And in order to survive and products are not independent product categories. Even though they would attract number of plots of 10 meters have been allocated, however an efficient cooling truck continuity of the sale of meat and fish on the Afrikaandermarkt. the market is a far less lively and exciting attraction. provide a livelihood, there is an urgent need to continue to different customers, new vendors cannot enter the market with these products, as the is about 11,5 meters or longer. As a result the continued sale of fish and meat is diversify the range of products on the market and present maximum amount of stalls for clothing and vegetables has already been reached. under threat. 33% 37% public performances virtually prohibited them in a more attractive way. Nevertheless, the authorities Public speaking, musical and theatrical performances: any kind of demonstration tend to adhere to a more nostalgic vision of a traditional is younger than is younger than that may attract a crowd is restricted to places allocated to vendors, in fear of unsafe Dutch market, instead of accommodating the potential 23 years 23 years congestion. Permits for street musicians have not been granted for years, as there is of this diverse mixture. no application form for such a permit anymore. See ‘ban on public assembly’ as well.

VALUE CHAIN AND LOCAL ADDED VALUE The value chains of the Dukkah dip of the Neighbourhood Kitchen and the T-shirt of the Neighbourhood Workshop showhow these products accumulate value throughout their respective production process. Step by step, from raw material to end product, every party involved ads value. NEIGHBOURHOOD KITCHEN & CATERING SERVICE NEIGHBOURHOOD KITCHEN NEIGHBOURHOOD WORKSHOP January 2013 A sizable amount of value is gained actually from within the FREEHOUSE DIMINISHING PUBLIC FUNDS Family / ancestry In the last two years, public investment in the kosmopolis rotterdam, an neighbourhood, (signified in gray). Cutter radicalising local production Family / ancestry EU / NL Family / ancestry Afrikaanderwijk has significantly diminished, Afrikaanderwijk-based foundation that Family / ancestry Family / ancestry subsidies local entrepreneur Subsidies funds cooks & hosts Since its inception in 1998, Freehouse has created space for encounter, both literally as well as local entrepreneur cooks & hosts partially as a result of administrative and produced cultural events, closes its doors metaphorically. It stimulates local inhabitants and shopkeepers, youngsters, artists and designers to NEIGHBOURHOOD AS URBAN LABORATORY c subsidies due to the cancelling of municipal funds. cultural cc political crises. EU / NL subsidies Plantation Rotterdam municipal exchange exchange knowledge, experience and ideas. The connection of cultural with economic capital results the micro scale of the neighbourhood is the Subsidies funds (India) c purchase catering TSHIRT NEIGHBOURHOOD WORKSHOP AFRIKAANDERWIJK recipe & It focused on contemporary diversity, product info in co-productions that mutually benefit participants socially and economically. Moreover, the resulting urban laboratory of our time. the micro INTERNATIONAL Rotterdam transculturalism, polyphony in the public ROTTERDAM subsidies PRODUCTION SALE Rotterdam cotton municipality products also make the underlying cultural process visible. urbanisms that are emerging within small

municipality price cotton Direct family local entrepreneur debate and the heritage of the future. Plantation Textile & t-shirt Whole sales Afrikaandermarket Marga Weimans January 2012 €0.60 production €1 salesman €5 design studio meeting local talent TSHIRT recipe & cooking skills info neighbourhood projects subsidies communities across the city, in the form of €0.85 NATIONAL recipe & cooking skills Close family Close family income Textile industry cde NEIGHBOURHOOD subsidies info wijkprojecten local entrepreneur gift + € 0.60 2% + € 0.25 1% + €0.15 0.6% + €4 16% + €6 24% know-how meeting local talent (social) assistance TSHIRT (spinning/weaving/painting) cutters nationaal programma rotterdam zuid ‘replaces’ Their closing ended significant investments (India) Inspired skill can powerfully lead people’s development. Unfortunately, Rotterdam does not always WORKSHOP ORE Customers & visitors non-conforming spatial and entrepreneurial REGULAR ST various various various products skills & know-how Direct family cooks ingredients products Local INTERNATIONAL MARGA WEIMANS product info Close family Pact op Zuid after criticism that it focussed and employment in the neighbourhood. Source ingredients price ingredients price products product info a b c & hosts income Wholesale entrepreneur know-how Wholesale price products cooks & hosts take the creative potential of its inhabitants seriously, especially in the South of the city. From 2008 recipe & cooking skils meeting local talent gift (social) assistance c d practices, are defining a different idea of cotton t-shirt t-shirt t-shirt FREEHOUSE too much on physical issues at the expense onwards, Freehouse therefore has applied its approach to the Afrikaanderwijk. Economic growth is This price allocation is based on estimation. knowledge exchange density and land use. setting forth a counter form textile textile development partnership Source: NRC, SOMO and Clean Clothes Campaign textile price textile Local enterprise culinary habits & neighbourhood projects garment garment strengthening network Customers household customs & products of social issues. Without its own budget, it NATIONAL textile Organisation Cutters product presentation February 2013 assignment (Turkish, Moroccan, money Local store / a b c cde aimed through co-operative cultural production. And inclusive urban development is achieved through info & questions c c d e various products Wholesale price textile Design studio Freehouse foundation Antillean, Surinames) c d e of urban and economic developments various products Regular product feedback assignment supermarket product info attract network price products Supermarket watching &

income reimbursement price products recipe & cooking skils commission customers requests relevant stakeholders to collaborate Parliament decides that informal help municipal districts PRODUCTION SALE c d e community participation and self-organisation. that thrives on social encounter collaboration 16%

products REGIONAL FREEHOUSE c d e bbe e , product info product info

prize products Tomorrows Market / and put forward funds. will be abolished, as part of centralisation and Screen printer Freehouse Freehouse UE NEIGHBOURHOOD WORKSHOP info neighbourhood projects & products VAT 2008 0% knowledge exchange Neighbourhood LOCAL ADDED VAL Afrikaandermarket and exchange. new economics and social €11 (Ede) €21 Neighbourhood €31 organisation €20,25 €20,25 €25 various products neighbourhood projects Store & products Workshop product info Neighbourhood Kitchen knowledge economisation of local governments. In March various products price products Cooks & hosts products exchange c d + €4,75 19% Events (cultural) cd As the neighbourhoods surrounding of the Afrikaanderwijk are being redeveloped with middle + €10 40% + €10 40% - €10,75 - 43% 21%LOCAL ADDED VALUE product info local projects & + €0 0% price products Tomorrows Market Neighbourhood Kitchen products (Pakistan, Moroccan, Peruvian, Afrikaandermarkt institutions will emerge from within communities. Sirian, Turkish, Indonesian) organisations & Feedback & new contacts products Events product info Acquaintances abcde income prize Neighbourhood companies (cultural) organisations 2014, the Feijenoord district council, of which Kitchen products & catering January 2012 ccd d & companies class dwellings, Freehouse worked towards making the existing inhabitants share in the economic t-shirt t-shirt t-shirt t-shirt NEIGHBOURHOOD purchase catering & Co-operation & t-shirt with print with print with print with print KITCHEN Cooks & hosts products displaying value cooperative platform & Tomorrows Market knowledge steering t-shirt shared qualities of the neighbourhood AFRIKAANDERWIJK Housing corporation loses about Afrikaanderwijk is a part, will close down and with print new model new model new model new model feedback on market knowledge exchange employees abcde benefits of the redevelopment. Despite diminishing public funds for the Afrikaanderwijk, Freehouse vestia exchange a b c d guidance garment Clothing store / local projects & abcd Neighbourhood local projects & Kitchen products shop products reimbursement product info & feedback products cc abc Afrikaanderwijk is a neighbourhood in the south of Rotterdam, process & product info Organisation income prize products Cooperative c d e Cooperative € 2,6 billion in financial speculations, one of be replaced by a district manager. Income clothes has been able to intensify its activities and to grow its organisation. It tested new plans for the Freehouse foundation subsidies product info Store of Goods tests of theory of Store of Goods offering local qualities process & product info and Values cooperative neighbourhood info on neighbourhood and Values development cde the Netherlands. It lies in the Feijenoord district of the info neighbourhood projects & products testing products projects & products the biggest speculation losses ever worldwide. & feedback abcde market and successfully set up several communal workshops. As a result, the neighbourhood and

process & product info garment cdc d cc critical reflection inclusive info garment city, and is traditionally a working-class neighbourhood. price garment Freehouse October 2013 price Neighbourhood Kitchen products & catering catering service & product info Neighbourhood Kitchen products 2006 – 2011 cc neighbourhood development its market are becoming a vibrant community again and the area was put on the map as a lively Being the largest property owner in the Neighbourhood organisation Kitchen products feedback & Customers feedback & new contacts product info Customers new contacts It was one of the first neighbourhoods in the Netherlands to Acquaintances Customers & visitors pact op zuid was a joint investment programme area, many planned investments in sonor, an organisation of neighbourhood afrikaanderwijk prize Neighbourhood Customer spot for cultural production, both nationally and internationally. In order to secure the accumulated Kitchen products & catering Value determination Customers & visitors DUKKAH DIP NEIGHBOURHOOD KITCHEN AFRIKAANDERWIJK rotterdam neighbourhood projects have a majority of residents with an international background, afrikaanderwijk of the local and national governments, the neighbourhood where halted or counsellors, closes its branch in the cce e Acquaintances capital and qualities for its inhabitants, Freehouse developed a skill-based neighbourhood co-op national afrikaanderwijk primarily consisting of Turks, Moroccans, Surinamese, and Afrikaanderwijk. Toko Yari international housing corporations and educational and cancelled altogether. ROTTERDAM rotterdam that will continue its work in 2014. rotterdam Antilleans. Since the Netherlands’ first race riots took place in medical institutions. It aimed at increasing the + €0,03 2% INTERNATIONAL national NATIONAL the Afrikaanderwijk in 1972, it has received special municipal attractiveness of Rotterdam South, striving July 2012 Plantation Whole sales Nieuw Fes international national June 2013 Food processing bakery organic material €0,44 and national attention. The Afrikaanderwijk will go through €0,15 €0,26 €0,32 NATIONAL EU / NL 2008 – 2013 to improvethe social, economic and physical Urban podium de nieuwe oogst closes its doors The fall of the feijenoord district council, + €0,15 10% + €0,11 7% + €0,06 4% + €0,06 5% INTERNATIONAL 5% REGULAR subsidies REGIONAL MIX knowledge, information & culture organic material a co-producing a vast transformation the coming years. Two adjoining new HERB / NUTS international characteristics of the area. In a massive after the Rotterdam Council for Art & Culture of which Afrikaanderwijk is part of. nuts nuts nuts nuts 50 GRAM herb plants herbs herbs herbs DUKKAH € spices plants spices spices spices 3,30 money inorganic material b participation neighbourhoods with mainly middle class housing will change 40 allocation of funds, the intention was to invest recommends the municipality to discontinue Administrators are forced to step HERB / NUTS MIX This price allocation is based on estimation. 50 GRAM knowledge, information & culture c information and knowledge exchange the demographics of the community: Parkstad, with 1,200 skill-based jobs € 1 billion over 10 years. The programme its funding. This stage for music, culture and down. A subsequent investigation blames Cooperative Store of Goods new dwellings, two new schools, facilities, parks; and and Values money NETWORK RELATIONS OF THE d consuming lasted for 5 years. exchange opened less than a year before. the ‘diseased administrative culture’. Events Caterings 0% VALUE NEIGHBOURHOOD KITCHEN Katendrecht, a mix of self build housing and apartments Exhibitions LOCAL ADDED e visiting Freehouse Freehouse Markets VAT 2013 Neighbourhood organisation 58% LOCAL ADDED VALUE for sale. Kitchen €1,13 €1,13 €1,41 €1,50 FLOW CHARTS This Networkmap shows the connection and interaction the questions is how to give an impulse to the + €0,28 20%* + €0,69 46% +€0 0% + €0,09 6% 2006 2012 2013 2014 *fixed charges In a Material Flow Analysis, all actors and processes involved between individuals or groups that are involved with the afrikaanderwijk in such a way that local inhabitants Dukkah Dukkah Dukkah Dukkah in the development of a product or service are mapped by Neighbourhood Kitchen. A significant amount of will not be displaced? Superuse Studios. MFA’s were made for the Dukkah dip of the knowledge and skills is shared between employees of Neighbourhood Kitchen and the t-shirt of the Neighbourhood diverse cultural backgrounds. This is typical for Freehouse’s Atelier. Lines and arrows indicate streams of material, approach and enriches those involved both personally knowledge and money. MFA’s of regular products are more as well as professionally. linear and result in less local value.