TSHIRT NEIGHBOURHOOD WORKSHOP AFRIKAANDERWIJK

INTERNATIONAL

PRODUCTION SALE ROTTERDAM

Plantation Textile & t-shirt Whole sales Afrikaandermarket Marga Weimans €0.60 production €1 salesman €5 design studio TSHIRT €0.85 NATIONAL + € 0.60 2% + € 0.25 1% + €0.15 0.6% + €4 16% + €6 24% NEIGHBOURHOOD TSHIRT WORKSHOP REGULAR STORE INTERNATIONAL MARGA WEIMANS

cotton t-shirt t-shirt t-shirt

This price allocation is based on estimation. Source: NRC, SOMO and Clean Clothes Campaign – SELF-ORGANIZATION CREATES OPENNESS – NATIONAL

PRODUCTION SALE 16% REGIONAL Tomorrows Market / E Screen printer Freehouse Freehouse VAT 2008 0% ADDED VALU Neighbourhood LOCAL €11 (Ede) €21 Neighbourhood €31 organisation €20,25 €20,25 €25 Store AFRIKAANDERWIJK COOPERATIVE Workshop + €4,75 19% + €10 40% + €10 40% - €10,75 - 43% 21%LOCAL ADDED VALUE + €0 0%

t-shirt t-shirt t-shirt t-shirt t-shirt with print with print with print with print t-shirt with print new model new model new model new model

DUKKAH DIP NEIGHBOURHOOD KITCHEN AFRIKAANDERWIJK TSHIRT NEIGHBOURHOOD WORKSHOP AFRIKAANDERWIJK

INTERNATIONAL Toko Yari ROTTERDAM PRODUCTION SALE ROTTERDAM

+ €0,03 2% INTERNATIONAL Plantation Textile & t-shirt Whole sales Afrikaandermarket Marga Weimans €0.60 production €1 salesman €5 design studio TSHIRT NATIONAL €0.85 NATIONAL Plantation Food Whole sales Nieuw Fes + € 0.60 2% + € 0.25 1% + €0.15 0.6% + €4 16% + €6 24% NEIGHBOURHOOD TSHIRT processing bakery WORKSHOP €0,15 €0,26 €0,32 €0,44 NATIONAL REGULAR STORE + €0,15 10% + €0,11 7% + €0,06 4% + €0,06 5% 5% INTERNATIONAL MARGA WEIMANS INTERNATIONAL REGIONAL REGULAR HERB / NUTS MIX cotton t-shirt t-shirt t-shirt nuts nuts nuts nuts NEIGHBOURHOOD KITCHEN & CATERING SERVICE NEIGHBOURHOOD WORKSHOP 50 GRAM herb plants herbs herbs herbs DUKKAH €3,30 This price allocation is based on estimation. spices plants spices spices spices HERB / NUTS MIX Source: NRC, SOMO and Clean Clothes Campaign NATIONAL This price allocation is based on estimation. 50 GRAM

PRODUCTION SALE Cooperative Store of Goods 16% and Values REGIONAL Events Tomorrows Market / Screen printer Freehouse Freehouse VAT 2008 0% Caterings Neighbourhood LOCAL ADDED VALUE 0% €11 (Ede) €21 Neighbourhood €31 organisation €20,25 €20,25 €25 Exhibitions LOCAL ADDED VALUE Store Workshop Freehouse Freehouse Markets VAT 2013 + €10 40% + €10 40% - €10,75 - 43% + €4,75 19% Neighbourhood organisation 58% + €0 0% 21%LOCAL ADDED VALUE LOCAL ADDED VALUE Kitchen €1,13 €1,13 €1,41 €1,50 + €0,28 20%* + €0,69 46% +€0 0% + €0,09 6% *fixed charges t-shirt t-shirt t-shirt t-shirt Family / ancestry t-shirt with print with print with print with print t-shirt Dukkah Dukkah Dukkah Dukkah with print Cutter new model new model new model new model

VALUE CHAIN AND LOCAL ADDED VALUE EU / NL subsidies FLOW CHARTS Family / ancestry Family / ancestry DUKKAH DIP NEIGHBOURHOOD KITCHEN AFRIKAANDERWIJK The value chains of the Dukkah dip of the Neighbourhood Kitchen and Subsidies funds In a Material Flow Analysis, all actors and processes involved in the local entrepreneur cooks & hosts Toko Yari ROTTERDAM the T-shirt of the Neighbourhood Workshop show how these products development of a product or service + €0,03are 2% mapped by Superuse Studios.INTERNATIONAL NATIONAL Plantation Food Whole sales Nieuw Fes processing bakery €0,15 €0,26 €0,32 €0,44 NATIONAL accumulate value throughout their respective production process. + €0,06 4% 5% MFA’s were + €0,15 10% made + €0,11 for 7% the Dukkah dip + €0,06 of 5% the Neighbourhood Kitchen and the INTERNATIONAL REGIONAL REGULAR HERB / NUTS MIX nuts nuts nuts nuts 50 GRAM herb plants herbs herbs herbs DUKKAH €3,30 Step by step, from raw material to end product, every party involved t-shirt of the Neighbourhoodspices plants spices Atelier.spices Linesspices and arrows indicate streamsHERB of / NUTS MIX subsidies This price allocation is based on estimation. 50 GRAM ads value. A sizable amount of value is gained actually from within the material, knowledge and money.Cooperative Store of Goods MFA’s of regular products are more linear and Values EU / NL subsidies Events Plantation Caterings 0% Rotterdam municipal Exhibitions LOCAL ADDED VALUE neighbourhood, (signified in gray). and resultFreehouse in lessFreehouse local value.Markets VAT 2013 Subsidies funds (India) Neighbourhood organisation 58% LOCAL ADDED VALUE Kitchen €1,13 €1,13 €1,41 €1,50 + €0,28 20%* + €0,69 46% +€0 0% + €0,09 6% *fixed charges

Dukkah Dukkah Dukkah Dukkah

subsidies Rotterdam cotton

municipality price cotton recipe & cooking skills subsidies info neighbourhood projects recipe & cooking skills Close family Close family income Textile industry subsidies info wijkprojecten

local entrepreneur gift know-how meeting local talent (spinning/weaving/painting) (social) assistance cutters (India)

various various various products ingredients products Local product info Close family Source ingredients price ingredients price products know-how Wholesale entrepreneur income price products cooks & hosts recipe & cooking skils meeting local talent gift (social) assistance FREEHOUSE

textile textile textile price textile garment garment Customers household textile Organisation Cutters assignment (Turkish, Moroccan, money Local store / various products Wholesale price textile Design studio info & questions various products Regular Freehouse foundation Antillean, Surinames) supermarket product info product feedback assignment price products Supermarket

price products income reimbursement recipe & cooking skils commission

FREEHOUSE products product info prize products NEIGHBOURHOOD WORKSHOP info neighbourhood projects & products Afrikaandermarket various products product info Neighbourhood Kitchen various products price products Cooks & hosts products price products Neighbourhood Kitchen products (Pakistan, Moroccan, Peruvian, product info Events (cultural) Tomorrows Market organisations & Feedback & new contacts product info Sirian, Turkish, Indonesian) Acquaintances income prize Neighbourhood companies Kitchen products & catering NEIGHBOURHOOD KITCHEN

feedback on market garment Clothing store / guidance Neighbourhood reimbursement Kitchen products product info & feedback shop process & product info Organisation income prize products Cooperative Income clothes Freehouse foundation subsidies product info Store of Goods process & product info and Values info neighbourhood projects & products

process & product info garment info garment price garment price Neighbourhood Kitchen products & catering catering service & product info Neighbourhood Kitchen products Neighbourhood Kitchen products Customers feedback & new contacts product info Acquaintances Customers afrikaanderwijk prize Neighbourhood Customer Kitchen products & catering rotterdam

national afrikaanderwijk international NEIGHBOURHOOD KITCHEN rotterdam

national

Family / ancestry Family / ancestry local entrepreneur cooks & hosts international

c organic material cultural cc exchange c purchase catering recipe & product info organic material Rotterdam knowledge, information & culture AFRIKAANDERWIJK COOPERATIVE municipality Direct family The Afrikaanderwijk is not only a place where you can find unique local entrepreneur products and services, it also houses many talented inhabitants. meeting local talent inorganic material cde money After successfully experimenting with local cooperative workspaces, Customers & visitors skills & know-how Direct family cooks Freehouse decided to further increase cooperative work on a Wholesale product info a b c & hosts c d neighbourhood level. The Afrikaanderwijk Cooperative is the result knowledge, information & culture and forms an umbrella organisation that brings together the existing development partnership knowledge exchange Local enterprise strengthening network culinary habits & neighbourhood projects AFRIKAANDERWIJK customs & products workspaces with shopkeepers, local makers, social foundations and the product presentation a b c c d e c cdec d e is a neighbourhood in the south of attract network watching & market organization. It stimulates sustainable local production, cultural money customers informal help c d e Rotterdam, the Netherlands. It lies in c d e bbe e development, knowledge exchange and entrepreneurship, which are product info the Feijenoord district of the city, and knowledge exchange combined with shared responsibility and participation. A strong body neighbourhood projects knowledge & products that can acquire commissions for its members and stipulate better is traditionally a working-class exchange c cdd Afrikaandermarkt local projects & AFRIKAANDER products Events neighbourhood. It was one of the first abcde (cultural) organisations deals. Because local talent remains the starting point, training is ccd d & companies neighbourhoods in the Netherlands purchase catering & WORK CO-OP Co-operation & provided, as well as skill-based employment. The resulting cultural Cooks & hosts products displaying value cooperative platform & Tomorrows Market knowledge steering shared qualities of the neighbourhood to have a majority of residents with an knowledge exchange employees abcde production can strengthen the stagnating local economy. And profits exchange local projects & aabcd b c d AFRIKAANDER WORK CO-OP local projects & products products c abc international background, primarily c d e c Cooperative are directly re-invested into the community. The financial flows brokers a trajectory from social tests of theory of Store of Goods offering local qualities cooperative neighbourhood consisting of Turkish, Moroccans, info on neighbourhood and Values development cde surrounding the area will be pulled inwards, in order to cooperative testing products projects & products security benefits into skill and talent & feedback abcde Surinamese, and Antilleans. Since cdc d extract capital for social, intellectual and affective values. cc based employment. The current Freehouse critical reflection inclusive neighbourhood development the Netherlands’ first race riots took organisation cc feedback & regulations around earning additional new contacts place in the Afrikaanderwijk in 1972, Customers & visitors income while receiving benefits is Value determination Customers & visitors it has received special municipal and neighbourhood projects afrikaanderwijk restricted and the existing work cce e Acquaintances national attention. The Afrikaanderwijk reintegration programs only cater will go through a vast transformation low quality labour. rotterdam the coming years. Two adjoining new neighbourhoods with mainly national middle class housing will change the EU / NL subsidies demographics of the community: a co-producing international Parkstad, with 1,200 new dwellings, two new schools, facilities, parks; and b participation 01 WIJKKEUKEN VAN ZUID 22 DISCUS PRETORIA DIERENSPECIAALZAAK 28 BOTANISCHE TUIN 40 CAFE BAR CHILL OUT 02 BLOMS VLOERBEDEKING 23 MOES TELECOM 29 NAZAR LEVENSMIDDELEN 41 KENT EETCAFE Katendrecht, a mix of self build housing WIJKATELIER OP ZUID KILINCLAR AUTOMATERIALEN GALL & GALL 42 CAFE DE MARKT c information and knowledge exchange 03 24 30 04 WIJKWINKEL VAN ZUID 25 MEGA RIJWIEL CASH & CARRY PROF BIKE 31 CAFE PAPILLON 43 CAFE BAR DYNASTY and apartments for sale. the questions 05 FOTO GÖZDE 26 ROTI PRETORIA 32 MOBY DICK VISSPECIALIST 44 AKDENIZ BAR consuming is how to give an impulse to the d 06 TABAKSHOP FA. DE REUS 27 SNOEI GROENTEN EN FRUIT 33 TOKO MAKANDRA 45 ‘T TAPPERIJTJE 07 JOKA SPORT 34 HAYAT MEUBELEN 46 ZAFERS PLACE afrikaanderwijk in such a way that local e visiting 08 ‘T GORDIJNHUIS 35 SEXSHOP CLIMAX 47 PAULUS WASSERETTE & STOMERIJ MARKET 09 MEVIO SCHOENEN 36 CAFETARIA GRANDFIELD 48 BERNA’S HAIR & BEAUTY SALON inhabitants will not be displaced? 10 MONS KADOCENTRUM 37 CAFE RESTAURANT LEZZET 49 KAPSALON SYL BULUT 11 ABLAS TWEEWIELERS 38 CAFE BAR DOUBLE DEUCE 50 POLDERS HAARMODE COUNCIL 12 BAKKERIJ NIEUW FES 39 PUB THE STABLE 51 ORTEL MOBILE

13 SELEN’S BONBONS & PATISSERIE 17 52 ASHNA KAPSALON 14 LEKKER OP ZUID 53 WASSALON PRETORIA NETWORK RELATIONS OF THE NEIGHBOURHOOD KITCHEN THE NEIGHBOURHOOD KITCHEN THE NEIGHBOURHOOD STORE THE NEIGHBOURHOOD WORKSHOP 15 BRUIDSHUIS LAAROUSSA 54 C.L.K. UITZENDBUREAU 16 MODEHUIS ALADIN 55 FOOD & FILM This Networkmap shows connection and interaction between highlights the Afrikaanderwijk as an area where home is a cooperative shop where products of various local combines fashion production with design and 17 DAMAGE CLOTHING 56 ROTTERDAMSCHE CONFITUUR MARKET COUNCIL individuals or groups that are involved with the Neighbourhood cooks make the best dishes and unique cooperation’s designers and craftsmen are presented. This approach education. Amateurs and professionals collaborate and 18 HET BROEKENPALEIS 57 SATE MAN In 2009 Freehouse set up a Market Council by 19 BEHANGKOOPJES.NL 58 BOERDERIJWINKEL are possible between inhabitants and shopkeepers. is based on the store-in-store concept, using tempo- exchange skills. Local inhabitants have knowledge of 20 TOKO PRETORIA 59 KUS EN SLOOP gathering all stakeholders involved in the market for Kitchen. A significant amount of knowledge and skills is shared 31 21 POELIER- SLAGERIJ S. SENER 22 between employees of diverse cultural backgrounds. This is In keeping production local, the social and economic rarily empty locations. It’s easy and attractive for local materials and master techniques that are important 34 41 the first time: the municipal district of Feijenoord, Pretorialaan23 24 51 49 typical for Freehouse’s approach and enriches those involved independence of the inhabitants and shopkeepers is makers to offer their products to a wide range of people for contemporary designers. By actively using this 52 16 Rotterdam’s municipal surveillance, market vendor 18 50 15 Paul Krugerstraat 19 25 44 14 40 actively stimulated. and to test the response to their product. 20 12 13 association CVAH and market vendor association both personally as well as professionally. knowledge and techniques they will be passed on and 46 43 53 42 45 26 VETRA. The council meets regularly and proposes and preserved for the future. Participants are involved in the 35 11 21 09 whole production process, from design to end product. 39 08 negotiates improvements in order to settle conflicting 47 48 10 06 07 33 04 05 54 regulations and push for creative breakthroughs. 2011 2012 2012 2011 2012 03 32 Pretorialaan Paul Krugerstraat 58 59 THE COOPERATIVE STORE OF GOODS AND VALUES TOMORROW’S MARKET 56 57 38 55 37 28 is a meeting place for production, presentation, sale, services and is a detailed live sketch of a possible future for the market, devoting more 23 12 32 31 21 02 27 36 30 co-workers co-workers local makers co-workers co-workers 29 knowledge exchange. Starting point is the quality already present in the attention to the quality of goods, introducing new local products and 01 area. It has become the heart and brain of alternative economical, social services, styling and forms of presentation in stalls, including cultural 64 77 38 33 and cultural development in the south of Rotterdam. Located in a vacant expressions and public speaking. Tomorrow’s Market has designed commisions commissions commisions commissions monumental building, in the centre of the community, it forms a network prototypes of improved market stalls, a renewed market organization 36 38 22 21 of cultural producers, production spaces, shops and active inhabitants. as well as a considerable rearrangement of the available space while commisioners commisioners commisioners commisioners THE NEIGHBOURHOOD AS A COOPERATIVE DEPARTMENT STORE This cooperative organisation combines a market space, a knowledge negotiating the altering of legislation. Daily small-scale interventions An approach to conceptualise the neighbourhood with all its shops and services as one single centre and a shopping mall. It is a neighbourhood service centre and continue to test and advocate a more inclusive market. From 2008 to FREEHOUSE worked since its inception in 1998 on radicalising local production. It stimulates local inhabitants and shopkeepers, youngsters, ‘department store’ on the scale of a neighbourhood. Stakeholders and interested parties information point at once. present, over 450 tests were done. Also 5 possible future market scenarios artists and designers to exchange knowledge, experience and ideas. The connection of cultural with economic capital results in co-productions that mutually benefit participants socially and economically. Moreover, the resulting products also make the underlying cultural process visible. connect as co-producers and by that create a larger understanding of the public space in the on a 1:1 scale where shown. As such, it forms an important link in shaping an area’s image. area. Together, they make the Afrikaanderwijk a thriving community.