AFRIKAANDERWIJK COOPERATIVE The Afrikaanderwijk is not only a place where you can find unique products and services, it also houses many talented inhabitants. After successfully experimenting with local cooperative workspaces, Freehouse decided to further increase cooperative work on a neighbourhood level. The Afrikaanderwijk Cooperative is the result and forms an umbrella organisation that brings together the existing workspaces with shopkeepers, local makers, social foundations and the AFRIKAANDER WERKCOOPERATIE market organization. It stimulates sustainable local production, cultural (AFRIKAANDER WORK CO-OP) development, knowledge exchange and entrepreneurship, which are As part of the Afrikaander Neighbourhood combined with shared responsibility and participation. A strong body AFRIKAANDER Co-op and Afrikaander Work Co-op is set up that can acquire commissions for its members and stipulate better WERKCOOPERATIE to broker a trajectory from social security TOMORROW’S MARKET deals. Because local talent remains the starting point, training is benefits into skill and talent based employ- Tomorrow’s Market is a detailed live sketch provided, as well as skill-based employment. The resulting cultural ment. The current regulations around earning of a possible future for the market, devoting production can strengthen the stagnating local economy. And profits additional income while receiving benefits is more attention to the quality of goods, are directly re-invested into the community. restricted and the existing work reintegration introducing new local products and services, COMMISSIONERS programs only cater low quality labour. styling and forms of presentation in stalls, AFRIKAANDERWIJK COOPERATIVE including cultural expressions and public INCOME FROM COMMISSIONS speaking. Tomorrow’s Market has designed COVERING COSTS PROFIT prototypes of improved market stalls, a REMUNERATION EFFORT MEMBERS MEMBERS INVESTMENT COOPERATIVE INVESTMENT CULTURAL ACTIVITIES NEIGHBOURHOOD WORKSHOP renewed market organization as well as a In the Neighbourhood Workshop fashion considerable rearrangement of the available NEIGHBOURHOOD KITCHEN production is combined with design and FAST FLEX FEIJENOORD space while negotiating the altering of The goal of the Neighbourhood Kitchen is education. Amateurs and professionals The FFF is a cooperative project that provides legislation. Daily small-scale interventions to highlight the Afrikaanderwijk as an area collaborate and exchange skills. a cheap local electric transport service in continue to test and advocate a more where home cooks make the best dishes Local inhabitants have knowledge of NEIGHBOURHOOD STORE the Afrikaanderwijk during market days. inclusive market. From 2008 to present, and unique cooperation’s are possible materials and master techniques that are The Neighbourhood Store is a cooperative This environmentally friendly and service over 450 tests were done. Also 5 possible between inhabitants and shopkeepers. important and interesting for contemporary shop where products of various local oriented transportation was developed in future market scenarios on a 1:1 scale In keeping production local, the social and designers. By actively using this knowledge designers and craftsmen are presented. This cooperation with Bemobi and foundation where shown. economic independence of the inhabitants POST- and techniques they will be passed on and approach is based on the store-in-store con- FLEX. The Tuk Tuks offer an alternative to and shopkeepers is actively stimulated. PRODUCTION preserved for the future. Participants are cept, using temporarily empty locations. It’s occupied parking spaces, walking around As such, the Neighbourhood Kitchen involved in the whole production process, Pr o f it easy and attractive for local makers to offer with heavy groceries and noisy delivery mo- forms an important link in shaping of from design to end product. their products to a wide range of people and peds. The project is now functioning as a fully the area’s image. to test the response to their product. independent offspring in Feijenoord. 2011 2012 MARKET COUNCIL 2011 2012 POSTPRODUCTION 01 WIJKKEUKEN VAN ZUID 22 DISCUS PRETORIA DIERENSPECIAALZAAK 28 BOTANISCHE TUIN 40 CAFE BAR CHILL OUT 32 4,000 In 2009 Freehouse set up a 31 21 02 BLOMS VLOERBEDEKING 23 MOES TELECOM 29 NAZAR LEVENSMIDDELEN 41 KENT EETCAFE MARKET The local post office in the co-workers co-workers 03 WIJKATELIER OP ZUID 24 KILINCLAR AUTOMATERIALEN 30 GALL & GALL 42 CAFE DE MARKT local makers 2012 rides 2012 Market Council by gathering all 23 12 MEGA RIJWIEL CASH & CARRY PROF BIKE CAFE BAR DYNASTY COOPERATIVE STORE OF GOODS AND VALUES 04 WIJKWINKEL VAN ZUID 25 31 CAFE PAPILLON 43 co-workers co-workers Afrikaanderwijk closed its doors Since 2013 the Cooperative Store of Goods and Values 05 FOTO GÖZDE 26 ROTI PRETORIA 32 MOBY DICK VISSPECIALIST 44 AKDENIZ BAR COUNCIL stakeholders involved in the market 06 TABAKSHOP FA. DE REUS 27 SNOEI GROENTEN EN FRUIT 33 TOKO MAKANDRA 45 ‘T TAPPERIJTJE in 2011. There is no new function is a meeting place for production, presentation, sale, 38 33 07 JOKA SPORT 34 HAYAT MEUBELEN 46 ZAFERS PLACE for the first time: the municipal 64 77 commisions commissions 08 ‘T GORDIJNHUIS 35 SEXSHOP CLIMAX 47 PAULUS WASSERETTE & STOMERIJ MEVIO SCHOENEN CAFETARIA GRANDFIELD BERNA’S HAIR & BEAUTY SALON THE NEIGHBOURHOOD AS A for the space, but Freehouse has a services and knowledge exchange. Starting point is 09 36 48 district of Feijenoord, Rotterdam’s commisions commissions 10 MONS KADOCENTRUM 37 CAFE RESTAURANT LEZZET 49 KAPSALON SYL BULUT CAFE BAR DOUBLE DEUCE POLDERS HAARMODE COOPERATIVE DEPARTMENT STORE clear view on how a modern post the quality already present in the area. It has become 11 ABLAS TWEEWIELERS 38 50 municipal surveillance, market 22 21 12 BAKKERIJ NIEUW FES 39 PUB THE STABLE 51 ORTEL MOBILE An approach to conceptualise the office should look like. In a proposal SELEN’S BONBONS & PATISSERIE ASHNA KAPSALON 36 38 the heart and brain of alternative economical, social commisioners commisioners 13 17 52 vendor association CVAH and SUZY CAKE 14 LEKKER OP ZUID 53 WASSALON PRETORIA neighbourhood with all its shops and services commisioners commisioners called Postproduction Freehouse BRUIDSHUIS LAAROUSSA C.L.K. UITZENDBUREAU Freehouse is helping local people and cultural development in the south of Rotterdam. 15 54 market vendor association 16 MODEHUIS ALADIN 55 FOOD & FILM as one single ‘department store’ on the scale prepared a model for a data-hub on DAMAGE CLOTHING to set up their own skill-based Located in a vacant monumental building, in the 17 56 ROTTERDAMSCHE CONFITUUR VETRA. The council meets regularly this location; a vibrant place which 18 HET BROEKENPALEIS 57 SATE MAN of a neighbourhood. Stakeholders and business. Suzy Season Cake centre of the community, it forms a network of cultural 19 BEHANGKOOPJES.NL 58 BOERDERIJWINKEL and proposes and negotiates 20 TOKO PRETORIA 59 KUS EN SLOOP LIVING STOREFRONT 31 interested parties connect as co-producers REDESIGN OF MARKET STALLS combines, shares and produces 21 POELIER- SLAGERIJ S. SENER 22 improvements in order to settle was a shop selling home baked producers, production spaces, shops and active 34 41 The owner of Joka Sport approached Pretori 23 Four new prototypes of market stalls were 24 and by that create a larger understanding of layers of (local) information. It 51 49 52 alaan 16 conflicting regulations and push Antillean pastry. Where possible inhabitants. This cooperative organisation combines 18 50 15 Paul Krugerstraat 25 designed and tested. They have the capacity Freehouse with the request to cooperate 19 14 40 20 44 public space in the area. Together, they make combines vacancy with facilities and 12 13 46 43 for creative breakthroughs. Suzy Season Cakes cooperated a market space, a knowledge centre and a shopping 53 42 in the promotion of his store. Joka Sport 45 26 to influence the future market layout, its brings live to the Afrikaanderwijk, 35 11 the Afrikaanderwijk a thriving community. 21 with the Neighbourhood Kitchen. mall. It is a neighbourhood service centre and 09 is the very first martial arts store in the 39 08 presentation and retail opportunities. also on non-market-days. 47 48 10 06 07 33 information point at once. 04 05 54 In collaboration with market vendors, Jeroen Netherlands. Its product range contains 03 32 Pretori Paul Krugerstraat 58 59 alaan Suzy closed her shop in 2012, 56 57 38 Kooijmans and Hugo Timmermans designed July 2011: Housing corporation many locally designed and produced 55 37 28 02 27 36 BRANCH SELECTION AND CLUSTERING due to personal reasons. 30 items. A living storefront was designed 29 a foldable stall made from polyester, Vestia withdrawals their initial MOVING INTERVENTION 01 The arrangement of stalls determines that is highly suited a kiosk as well. Dré cooperation and decides to keep Freehouse organized catwalk fashion with a boxing tournament, which was the attractiveness of a market to a large Wapenaar designed a series of stalls that the space empty until they have presentations on the market. This was reported live on the internet. degree. An attractive entrance, clear routing can collectively span the entire market. new tenant. extremely difficult due to the many and clustering of products are important. SPEAKERS’ CORNER STYLING January 2014: The former post regulations. In order to bypass the ‘ban on Between stalls with edibles, food can be VENDING CARS THE WORLD AROUND THE SQUARE Historically, a market was not only a place for Freehouse assisted market stallholders with office is still empty and vacant. public assembly’ a presentation was made prepared and eaten in a collective food court. Tomorrow’s Market welcomes the Social designer Pablo Calderón developed commerce but also had a social and political alternative forms of presentation of products that shows things don’t have to be difficult. Between stalls for textiles and clothes, new most beautiful and well-equipped a movable stage, transforming the function. Speakers’ corner is a spot to meet and styling of stalls. For the presentation of MO magazine a group designs can be displayed on a catwalk.