Hamburg News

2/2010

Healthy tesa tapes New urban landscapes Support for indie labels 50th Beatles anniversary This spring, -based tesa Hamburg has launched two large Hamburg‘s independent music To commemorate the start of the will launch the world‘s first oral building projects: ‘s scene is stimulated by ‘s Beatles‘ career in Hamburg, the dissolvable tape, which will help sustainable Eco City and Altona‘s first dedicated support scheme for city celebrates the Beatles Come cancer patients. (p. 2) 1,900 new homes. (p. 2) small indie labels. (p. 3) Together Festival in May. (p. 3.) Newsflash Hamburg to head Europe‘s largest climate protection project Location marketing in GE to sponsor EU CO2 80/50 – Conergy to inaugurate the North‘s largest solar park one hand: Hamburg Mar- keting GmbH (HMG) and EU CO 80/50 is Europe‘s largest HWF Hamburg Business and most ambitious climate Development Corporati- protection project. The 15 me- on have joined force to tropolitan areas participating create Hamburg‘s first in- in the project strive to develop tegrated location marke- strategies to reduce carbon ting concept. Comprising dioxide emissions by 80 per six key areas, the catalo- cent until the year 2050 com- gue of issues and coun- pared to 1990 levels. tries has been approved Lead partner is the Hamburg by the secretaries of state Metropolitan Area. Scientific of the ministries of cul- support is granted by the Uni- ture, science, economy versity of Manchester that also and labour affairs, and provides a valuable measure- now forms the binding ment tool with the Greenhouse basis for all activities in Gas Regional Inventory Project In addition, Hamburg recently Hamburg‘s wind power plants location marketing. Ba- (GRIP). Further partners inclu- updated and expanded its 2007 is to increase from currently sed on recommendations de the metropolitan areas of climate protection concept with 45 megawatt to 100 mega- by the Hamburg Institute Brussels, Glasgow, Frankfurt, more than 300 new projects. watt. And while Hamburg‘s of International Econo- Helsinki, Ljubljana, Madrid, In the past two years, 47 mil- new public provider Hamburg mics, following sectors Naples, Oslo, Paris, Porto, Rot- lion euros have already been Energie recently inaugurated have been chosen as terdam, Stockholm, Stuttgart, invested into climate pro- its first photovoltaic plant at Hamburg‘s key indus- and Torino along with ME- tection, including, inter alia, Georgswerder, the Hamburg- tries: aviation, logistics, TREX, the network of Europe- the energy modernisation of based solar manufacturer Co- maritime industries, me- an metropolitan areas and re- 7,000 flats. New targets range nergy AG realised Northern dia/IT/telecommunica- gions. As an exclusive industry from the establishment of the Germany‘s largest solar park tion, creative industries, partner, Hamburg was able to passive house as new stan- with a performance of 4,2 me- and renewable energies/ win General Electric (GE). The dard for new homes to the gawatt in the north of neigh- climate protection. world‘s fourth largest compa- provision of renewable ener- bouring Schleswig-Holstein. www.hamburg-economy.de ny will support EU CO2 80/50 gies for Hamburg‘s public rail www.euco2.org with a high six-digit sum. transport. The performance of www.klima.hamburg.de

The logistics location Hamburg is to receive its first Fraunhofer facility Fraunhofer Centre for Maritime Logistics and Services focusses on practice-oriented applied research The logistics location Hamburg operators, shipping agents, for- Technology Hamburg-Harburg. to set up CML will be covered will receive its first Fraunhofer warding agents, public autho- CML‘s practice-oriented applied by the Free and Hanseatic City Institute this year: the Fraun- rities, and other players of the research will range from the of Hamburg which will contri- hofer Centre for Maritime Lo- maritime economy. Director planning of sea ports, fleet ma- bute six million euros. Further gistics and Services (CML). Its of the Fraunhofer facility will nagement, maritime forecasts three millions euros will be ge- international team of scientists be Prof. Carlos Jahn, who also and technologies to process de- nerated by Fraunhofer‘s applied will focus on developing inno- heads the institute of maritime sign and process engineering. research. vations for seaports, terminal logistics at the University of The nine million euros needed www.fraunhofer.de Hamburg News 2/2010 Page 2

Shortcuts Innovative utilisation concepts for and Altona

Less carbon dioxide The Overseas Quarter is going concepts so far unique either port areas undergo quite a dif- is pi- to be the vibrant heart of in Hamburg or Germany. ferent revitalisation. In Altona, oneering future-oriented Hamburg‘s HafenCity. Its nor- The majority of shops will Hamburg‘s third port ware- technologies. In the past thern part is due to be finished be located in the south of the house called “Kaispeicher D“ years, CO2 emissions by May 2011, the southern Overseas Quarter. In the north, has been renovated to house have been reduced by areas are to follow by 2013/14. a large food and drug store offices. Investor Aug. Prien has 11,600 tonnes per year. The new neighbourhood will will satisfy the needs of the lo- spent 40 million euros on the By 2011, CO2 emissions are not only feature various kinds cal population. Here, all shops 150 m long brick block built in to be cut by further eleven per cent or 1,700 tonnes. of housing, office spaces, and and restaurants will be located the 1920s to make it fit for its All baggage tractors are premises for drinking and di- at ground level. In the south, second life. Now leased by the powered by natural gas, ning, but also innovative shop innovative shopping concepts property firm Immobiliare, new further vehicles powered concepts. Next to brand bou- ranging from fashion and tenants include advertising by gas or hydrogen are to tiques, flagship stores, and sports to electronics will be agencies, concert organisers, follow. In addition, Ham- branches of popular chains, realised at both the ground and and a fashion company. burg Airport has introdu- so called “innovation tenants“ first level of the new buildings. www.hafencity.com ced emission-based start will excite shoppers with store Further down the river, former www.augprien.de and landing fees at the be- ginning of the year. www.hamburg-airport.de Large projects for inner city flats and offices Green S-Bahn New neighbourhood in Altona with 1,900 flats – sustainable ECO CITY in Harburg S-Bahn Hamburg is With the HafenCity progres- tensen and and Gummi-Waaren Compagnie Germany‘s first zero-emis- sion railway company. All sing, Hamburg will commence change the urban landscape of AG. Called ECO CITY, the new rapid rail trains run exclusi- two other large scale conver-si- the district. The groundbrea- office location will meet the vely on renewable energies on projects on former industri- king ceremony is scheduled highest environmental criteria retrieved from water power al sites to create new flats and for 2012. In 2015, the station and be certified by the world‘s plants. Every year, CO2 office spaces. for long-distance trains will be largest eco rating agencies, i.e. emissions in the Hamburg On a 90,000 sqm lot in the east transferred to Diebsteich, with LEED, BREEAM, and DGNB. Metropolitan Area are thus of the former cargo rail stati- Altona station then only being Green pillars of the advanced being reduced by 60.000 on Altona, 1,900 flats are to be serviced by Hamburg‘s rapid sustainability concept will be tonnes. built and complemented with rail network S-Bahn and regio- two huge wind towers with in- www.s-bahn-hamburg.de a neighbourhood park. Further nal trains. tegrated offices, several smal- flats are to follow on grounds In Harburg, a pioneering pro- ler wind turbines, solar panels, From waste to energy still covered by railway tracks. ject in sustainable building is green roofs, and environmen- Buhck Group from Hamburg The new neighbourhood will planned on the former grounds tally friendly materials. has developed an alternati- ve to the energy production link the north of Altona to Ot- of the New York Hamburger www.ecocity.de based on coal and oil. Con- verting industrial waste into grey flakes called “fluff“, Innovations of the Hamburg Metropolitan Area they have created an excel- lent energy source, which tesa invents oral dissolvable tapes packed with healthy drugs icould replace oil and coal, while saving CO2. Accor- In Europe, tesa became fa- the oral cavity and eliminating It directly delivers the drug to ding to a study by the Ham- mous for its transparent adhe- the need for water to admini- the area where it is meant to burg University of Applied sive tape marketed under the ster the medication. For that act, without having to pass the Sciences (HAW), 70,000 tesafilm® brand. Meanwhile, reason, orally dissolvable films digestion system first. And un- tonnes of waste allow to the Hamburg-based specia- (ODFs) are especially suitable like pills, the patch delivers the cut down CO2 in the Ham- burg Metropolitan Area by list for self-adhesive products for people who tend to forget active ingredient not unevenly, 30.000 tonnes. also manufactures transparent their medication or have diffi- but in a steady flow. Also, the www.buhck.de films for quite another usage: culties swallowing pills, such frequency with which patients as medication in the health as children and the elderly. are required to take the medi- Boom of warranty bonds care sector. cation can be reduced by using In 2009, the “Bürgschafts- Easy medication patches that last one or more gemeinschaft (BG) Ham- Healthy tongue tape The acquisition of Labtec in days. burg“ supported 630 Ham- This spring, tesa will introduce late 2008 allowed tesa to tap burg companies (+15 %) the world’s first prescription- into the profitable health care Products for every need in the expansion or esta- only oral film on the market: market. The new wholly ow- Today, tesa‘s range covers 6,500 blishment of an enterprise. Ondansetron Rapidfilm®. It is ned tesa affiliate based in Lan- self-adhesive products and sy- Most of them were SMEs. indicated for treatment of nau- genfeld is a specialist for trans- stem solutions. The company Newly introduced in 2009 sea and vomiting that occur as dermal therapeutic systems generates about 80 per cent of were online applications for warranty bonds, gran- side effects of radiation thera- (TTS). A TTS is a patch contai- its sales with products for cli- ted or refused within 24 py or chemotherapy. The wa- ning an active ingredient. Once ents in industrial sectors such hours of application. fer-thin film dissolves within a adhered to a patient’s skin, the as the automotive, electronics, www.bg-hamburg.de few seconds of contact with sa- patch delivers the medicine printing, and solar industries. liva, delivering the drug within locally or to the bloodstream. www.tesa.de Hamburg News 2/2010 Page 3

Employment booms in Hamburg, home of the games industry Shortcuts Hamburg‘s games companies to recruit 250 staff – new games degree course UEFA Europa League finals No sign of crisis: The market of gional trade magazine Games- Gamingo AG will strengthen its Hamburg will be hosting online gaming is booming. In Markt and on the network‘s manpower from 70 to 100 staff, the first final of the UEFA 2009, online games generated online platform www.gamecity- and also Bigpoint, one of the Europe League on 12 May sales of 250 million euros in Ger- hamburg.de. There, companies world‘s leading developers of 2010 at 20.45 CET. Already many, and figures are rising. are not only able to post their va- online games, has announced to on 13 April, UEFA President Michel Platini will hand the Home port of the games indus- cancies, but also job seekers are hire 100 new employees in 2010. cup to Hamburg‘s First Ma- try is Hamburg. Approximately invited to upload their profile, be Highly wanted are especially yor Ole von Beust. From 14 one third of all companies that it for an internship or a higher games designers, software engi- April to 11 May 2010, the develop online games in Ger- position. neers, and developers. cup will be showcased at many are located here, thus Among the companies that plan To secure the long-lasting suc- the Trophy Tour travelling estimates of Germany‘s lar- to hire new employees this year cess of the booming industry, the through Hamburg and gest regional industry network is Innogames. Founded in 2007 initiative gamecity:Hamburg has its region. Also starting in gamecity:Hamburg. Qualified and nominated for the German launched a new degree course spring will be the Youth staff is urgently needed in the Developer Prize in 2009, the to qualify games talents. This Tournament for Hamburg‘s northern metropolis. According company with offices at Channel spring, first students will com- promising young soccer ta- to the network, 250 positions are Harburg announced to double mence the master degree course lents and teams. currently to be filled. To support staff figures in 2010. The games “Sound, Vision, Games“ at the www.uefa.com Hamburg-based games enterpri- specialist Farbflut Entertainment Hamburg University of Applied ses in their search for employ- based in also Sciences (HAW Hamburg) and AIDAblu baptism ment, the network initiated a job plans to double staff figures from prepare for their future career. On 9 February 2010, AIDA- blu will be baptised in Ham- exchange special in the interre- currently 20 to 40. Ottensen‘s www.gamecity-hamburg.de burg as the fleet‘s seventh vessel by the German de- signer Jette Joop. The gla- 50th Beatles anniversary: the cradle of their career is Hamburg morous event in the Port In the clubs of St. Pauli, the Liverpool boys grew into a famous international band of Hamburg will be presen- ted by entertainer Barbara Hamburg celebrates its music contracted the Beatles to play Schöneberger and TV pre- history: 50 years ago, the Bea- at the opening of the Star Club senter Pierre Geisensetter. tles started their international on 13 April 1962. The Fab Four The baptism will end with career in the clubs of Hamburg- stayed in Hamburg until 31 May colourful fireworks illumi- St. Pauli. 1962, came back 1 November nating the night sky in red 1962, and returned to Liver- and blue as symbols of the elements fire and ice. After Cradle of an unparalleled career pool on 14 November 1962, the baptism, AIDAblu will The boys from Liverpool had before flying back to Hamburg leave Hamburg for its mai- their first Hamburg perfor- for their last Star Club perfor- den voyage to Palma de mance on 16 August 1960 at mance on 18 December 1962. Mallorca. “Indra“ located at Große Frei- When they left Hamburg on 31 www.aida.de heit 64. From 4 October 1960 gigs at the Top Ten Club, where December 1962, the Beatles until mid-November 1960, they they were once again staged had grown from promising ap- HafenCity relaunched played at Kaiserkeller, followed 27 March 1961 until 2 July prentices into a famous inter- The website of HafenCity until early December 1960 by 1961. In 1962, Horst Fascher national band. Hamburg GmbH now of- fers even more information on Hamburg‘s youngest borough. The views of Hamburg celebrates 75 years of expertise in aircraft construction tenants, employees, and Innovations and investments in new technologies make Hamburg fit for the future visitors are expressed in the new category “Life“, With Walther Blohm, Ham- studies of aircraft construction Another key player is Lufthan- which also provides details burg‘s tradition in aircraft were established at the Techni- sa Technik AG (LHT). The MRO on dining options, events, construction started in 1932. kum located at Berliner Tor. To- specialist recently inaugurated and culture in the HafenCi- Today, the Hamburg Metropo- day, the University of Applied its expanded engine work- ty. Urban planning aspects litan Area is one of the world‘s Sciences (HAW Hamburg) shop and new autoclav oven are being explained in the top three locations for aircraft pushes research in aeronau- in Hamburg to perform repairs “Concepts“ section. Also construction. tics to new horizons. To ce- on ever-larger aircraft parts featured is the history of In 1932, Walther Blohm foun- lebrate the 75-year jubilee, a made of composite material. the former port area and ded the Hamburger Flugzeug- colloquium will take place on Propelling innovations are also its conversion into Europe’s bau GmbH in , 4 June 2010. In the evening, 300 suppliers. Engineers of m- largest inner city urban which gained international a reception will follow at the u-t Aviation Technology AG, development project. In addition, extensive docu- reputation for its seaplanes. Airbus Delivery Centre, where f. i., are currently working on mentation, background in- Where his plant once was lo- the 6,000th Airbus jet in the a new optical tool to measure formation, and loads of pic- cated, Airbus today revoluti- company‘s 40-year history had the kerosene level. tures allow a deeper insight onises aircraft construction been handed over to Emirates www.haw-hamburg.de into Hamburg‘s exciting with its future-oriented jets. Airlines that received its 8th www.airbus.com new neighbourhood. But let‘s go back to the past. A 380. In total, 25 A380s have www.lufthansa-technik.com www.hafencity.com Only three years later, in 1935, been manufactured so far. www.mut-group.com Hamburg News 2/2010 Page 4

Premiere: Music City Hamburg launches support programme for independent labels Festival and industry event Reeperbahn Campus are hotspots for new international music As Germany‘s first federal ning scheme Pop Course, the state, Hamburg will financial- independent label support pro- ly support independent music gramme is the third element in labels. Starting this year, the Hamburg‘s efforts to keep its city state will provide 150,000 music scene, which generated euros per year over initially the stars like the Beatles, alive and next three years to the indepen- vibrant. dent music companies located in the city. In addition, further New international music 376,000 euros have been allo- According to the industry as- cated in Hamburg‘s budget for sociation VUT Nord, where one-time investments. 70 small labels are members, growth and supports the diver- Along with the support of mu- 200 independent labels are at Stepstones towards diversity sity of the city‘s music scene. sic clubs and Hamburg‘s trai- home in Hamburg. Showcase The music industry has been of their stars is the Reeperbahn experiencing years of a funda- Festival, launched in 2006 to mental change. Large record EXPO 2010 Shanghai promote new international mu- companies have grown into sic. The club festival with some Hamburg House at Shanghai‘s EXPO 2010 will be China‘s complex entertainment groups, 150 bands is complemented first certified passive house. To measure its airtightness, a and many small, indepent la- by the Reeperbahn Campus, blower door test successfully took place, marking the first bels have be founded, which Hamburg‘s new international time for Chinese media to be allowed to enter Hamburg play an increasingly important communication platform for House and to talk face to face with its architects. Hamburg role in the promotion of new ta- the creative industries with ex- House boasts the highest-possible level of environmental lents. With the newly launched pert events. technology. Its high ecological standards have been adapted independent label support www.musikmetropole.hamburg.de to the climatic conditions in Shanghai and will be used as a programme, the music city www.reeperbahnfestival.com reference. www.expo2010-english.hamburg.de Hamburg helps them in their www.reeperbahncampus.com

Ina Müller to promote the Hamburg brand News bits ‘s popular presenter acts as an ambassador of the metropolitan area More than 200 Hamburg ho- On initiative of Hamburg Mar- within the Hamburg Metropo- tion between 14 local govern- tels und pensions registered keting GmbH (HMG), the po- litan Area to find interesting ment districts in Schleswig- with the Hamburg Tourism Board pular singer, author, and NDR people, themes and locations Holstein and Lower Saxony can now also be booked on the presenter Ina Müller has been to showcase in her TV show and the Hanseatic City of Ham- official Hamburg platform www. appointed as honorary brand “Town. Land. Ina“. Thus, she is burg plus the partner district of hamburg.de. ambassador of the Hamburg very proud about her new task. Ludwigslust in Mecklenburg- www.hamburg-tourism.de Metropolitan Area. “I enjoy the peace of the coun- Pomerania. Some 4.3 million Born in the rural district of Cux- tryside, but I also need the people live in the most impor- Michael Ballhaus teaches at the haven in 1965, the love of Nor- excitement of city. In the Ham- tant economic centre of the Hamburg Media School (HMS). thern Germany has essentially burg Metropolitan Area, I get North. The most important and interna- influenced her work. Honoured both: the peaceful nature in the Under the roof of the Hamburg tionally successful German di- with the German Television rural districts and the vibrant brand, the metropolitan area‘s rector of photography heads the Prize and the German Comedy life in Hamburg. In Germany, target is thus to shift from city HMS degree course in film stu- Prize, she regards Hamburg in there is no other city where I marketing to regional marking. dies. Together with his colleague, her own words as “the epicen- feel that happy and comfortab- Thereby, it aims to enhance cinematographer Achim Poul- tre of the metropolitan area.“ le. Hamburg is my gateway to awareness of the region as a heim, Ballhaus is responsible for Ina Müller knows Northern the world, it‘s my world!“ union and to boost its interna- the students‘ camera training. Germany inside out, and has The Hamburg Metropolitan tional competitiveness. www.hamburgmediaschool.com been travelling for years also Area represents the coopera- www.marketing.hamburg.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Arts, Culture, and Media hamburg.de GmbH & Co. KG, Development Corporation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing GmbH Hamburg Marketing e.V., Hamburg Habichtstraße 41 Messe und Congress GmbH, 22305 Hamburg HWF Hamburg Business Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 Development Corporation [email protected] Text: Pressebüro Hilke Maunder