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PERSPECTIVAS E DESAFIOS AO DESENVOLVIMENTO NA RMC O MEIO AMBIENTE URBANO Seminário

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PERSPECTIVAS E DESAFIOS AO DESENVOLVIMENTO NA RMC O MEIO AMBIENTE URBANO Seminário Seminário PERSPECTIVAS E DESAFIOS AO DESENVOLVIMENTO NA RMC AGEMCAMP/PUCCAMP/FFORUM O MEIO AMBIENTE URBANO EixoEixo dede anan áálise:lise: AmbienteAmbiente UrbanoUrbano –– AA CidadeCidade QuestõesQuestões QuestõesQuestões ““TradicionaisTradicionais ”” ““AtuaisAtuais ”” Dicotomia Cidade – Campo Conectividade Cidade Industrial Cidade Terciária Elevada Tx de Crescimento Demográfico Menores Taxas de Crescimento Favelização – Periferização Urbanização e Saneamento Metropolização Crescimento das Aglomerações Urbanas Maior Crescimento do Núcleo Crescimento dos Municípios Periféricos Qualidade de Vida Ambiente Competitivo Funções Claras de Núcleo (com centro Centros de Serviços Localizados nos principal e subcentros) Grandes Eixos – Novas Centralidades? Expansão da Mancha Urbana Urbanização Dispersa Migrações Nacionais de Longa Distância Migração Internacional Deslocamentos Intra-urbanos Deslocamentos Pendulares Inter- regionais QuestõesQuestões AlternativasAlternativas Deslocamento de Plantas Busca de “Nova Identidade” Industriais e Redução do Emprego Industrial Existência de Áreas Projetos de Renovação Urbana Degradadas Redução das Funções do Projetos de Revitalização dos Centro Centros CompetitividadeCompetitividade ee NovaNova IdentidadeIdentidade AA BuscaBusca dede NovaNova IdentidadeIdentidade RequerRequer IntervenInterven ççõesões emem DiferentesDiferentes EscalasEscalas Espaciais.Espaciais. AAççõesões dede DistintosDistintos Atores:Atores: EscalasEscalas PropostasPropostas AAççõesões Escala Global e • Criação de “Ambiente” Atrativo à Criação de Ambiente Escala Nacional Localização de Grandes Empresas Propício à Inovação Internacionais, Tecnológica • Grandes Eventos ou • Grande Número de Turistas Escala Estadual • Ter em Consideração que Hoje Há uma Elaboração de – Regional “Mega Cidade-Região” Composta por: Projetos e RMSP, RMC, RMBS, AU de Sorocaba, AU Intervenções do Setor de Jundiaí e AU de S.J dos Campos. Público Articuladoras • Urbanização Dispersa – Pendularidade e da Mega Cidade- • “Efeito Tunel” Região Escala • Renovação/Revitalização Urbana Novos Metropolitana – • Criação de Novos Espaços Urbanos Empreendimentos Local Imobiliários VantagensVantagens dada RMCRMC Base Tecnológica Instalada : • Universidades; • Institutos de Pesquisa; • Empresas de Base Tecnológica. Infra-Estrutura e Logística Existentes : • Excelentes Rodovias; • Aeroporto; Integrante da Mega Cidade-Região de SP: REALIDADEREALIDADE RMC: Região de Alta Tecnologia, de Pesquisa e Desenvolvimento e de Inovação Tecnológica RMC:RMC: REGIÃOREGIÃO DODO CONHECIMENTOCONHECIMENTO QUESTÕESQUESTÕES • Como criar um ambiente urbano propício à transformação dessa “realidade” em “nova identidade”? • Como gerar novas Vantagens Competitivas e sinergias a partir da “nova identidade”? PropostaProposta • A resposta a essa questão deve ser construída pelos atores locais/regionais. ““SEMSEM UMUM ASTROLASTROL ÁÁBIOBIO NÃONÃO SESE CONQUISTACONQUISTA OSOS GRANDESGRANDES MARESMARES ”” PropostaProposta • A resposta a essa questão deve ser construída pelos atores locais/regionais. • Requer diferentes ações na escala local/regional: – Disseminando na região essa “marca/conceito”, – Implementando políticas públicas de inclusão, – Criando fóruns de discussão para a “busca do consenso” – Implementando as ações consensadas. DesafiosDesafios • A busca do consenso é complexa e requer grande esforço dos agentes locais/regionais (públicos e privados), • Transformação do consenso em PlanoPlano • O Plano deverá ser focado em questões objetivas. DesafiosDesafios OO PLANOPLANO • O Ambiente Urbano = Ambiente Construído – Requer articulação entre os diversos níveis de poder público (local, regional, estadual e nacional), – Requer profunda e transparente articulação do poder público com o capital imobiliário e o capital financeiro. ALGUNS EXEMPLOS DE GRANDES INTERVENÇÕES NO AMBIENTE URBANO • Moscou – Moscow City • Liverpool – Liverpool One • Varsóvia – Revalorização do centro • Bilbao – Nova Identidade após Gugenheim • Londres – Docklands • Barcelona – 22@ EXEMPLOEXEMPLO DEDE LIVERPOOLLIVERPOOL • Principais Problemas Diagnosticados: – Redução da Atividade Econômica; – Aumento da Criminalidade; – Degradação da área central da cidade. • Principais Propostas – Recuperação e requalificação de alguns prédios de valor histórico: • Exemplo: Albert Dock (bares, restaurantes, museus,..) – Construção do Centro de Convenções e Eventos (Arena) – Renovação da área central (Projeto Liverpool 1) ALBERT DOCK ALBERT DOCK ALBERT DOCK Centro de Convenções e Eventos - Arena Centro de Convenções e Eventos - Arena Centro de Convenções e Eventos - Arena LIVERPOOL ONE (The Paradise Project) Área de Intervenção 17 ha Área Total Construída 234.000 m2 Comércio 54.000 m2 Lazer 21.500 Residencial mais de 600 units Estacionamento 3.000 vagas (2100 novas ) Espaço Aberto 2.2 ha Loja de Departamento 1 (John Lewis) 22.300 m2 Loja de Departamento 2 (Debenhams) 17.200 m2 Hotel 1 (Hilton) 270 apartamentos Hotel 2 (Novotel) 2 107 apartamentos Empregos Permanentes 4.400 Empregos durante a construção 3.300 Investimento em Construção £500 milhões Investimento Total £920 milhões ExemploExemplo dede MoscouMoscou Moscow City Moscow International Business Center • Esta área integra um antigo Distrito Industrial a oeste de Moscou, localizada no “terceiro anel”; • O objetivo do IBC é criar a primeira zona na Rússia e no Oeste da Europa, combinando atividades empresariais, residências e entretenimento. ExemploExemplo dede MoscouMoscou Moscow City Moscow International Business Center • Será uma cidade dentro da cidade. • O projeto foi concebido pelo governo de Moscou em 1992. • A construção do Moscow IBC ocupa 1 Km2 • Custo Total do Projeto = US$ 12 bilhões Mancha Urbana de Moscou Moscow City - Moscow International Business Center Moscow City - Moscow International Business Center • Plot 0 — Tower 2000 • Plot 11 — Transport Terminal • Plot 1 — Expocentre • Plot 12 — Eurasia Tower • Plots 2,3 — Wedding Palace • Plot 13 — Federation Tower • Plot 4 — Imperia Tower • Plot 14 — Mercury City Tower • Plots 6,7,8 — Central Gallery • Plot 15 — City Hall and City • Plot 9 — City of capitals Duma • Plot 10 — Naberezhnaya • Plot 16 — Office-Hotel space Tower • Plots 17,18 — Russia Tower • Plot 19 — Northern Tower • Plot 20 — Exhibition business complex Moscow City- Moscow International Business Center Moscow City- Moscow International Business Center Moscow City- Moscow International Business Cente Federation Tower Federation Tower • Será o edifício mais alto da Europa.composto de três Edificações: – Torre A: 93 andares- 360 metros – Torre B: 62 andares- 243 metros – Torre C: Antena (Spire) - 506 metros • Developer: ZAO Mirax-City, Russia • Arquiteto: Prof. P. Schweger and S. Tchoban (Alemanha) • Investimento Total : $500 milhões • Área Total : 425.000 m2; • Área Total do Terreno: 1,07 hectares • Inauguração: 2009 Imperia Tower Imperia Tower Imperia Tower é um complexo multifuncional composto por dois prédios>: Edicfício B: Parque Aquático Edifício A (60 andares): Uso Misto – escritórios, residências e centro comercial (lojas) Área Total : 450.000 m2 Finalização: final de 2008 Total: US$ 300 milhões City of Capitals Dois Prédios: Moscou e St Petersburg Área Total : 288,680 m2 Altura: 294 metros e254 metros Área Total para esportes (fitness): 2 480 metros Área Pública Total , incluindo restaurantes e cinemas: 10 800 metros Área Total de Escritórios: 80 000 metros Área Total de apartamentos: 101 440 metros Estacionamentos: 2000 vagas Investmento Total : $450 millhões Finalização da Construção : Q4 2008 City of Capitals Naberezhnaya Tower Composto por três prédios, com 17, 27 e 61 andares. Altura: 268 metros Área Total do terreno: 1,6 hectares Area Total da Torre A: 39,718 square metros Area Total da Torre B: 53,994 square metros Total area of a building in 61 floor: 160,200 metros Construction began: Outubro de 2003 Finalização da Construção: Agosto de 2007 Investimento: $200 milhões Naberezhnaya Tower Set. 2007 Set. 2008 Tower 2000 Tower 2000 • Tower 2000 — a 34-floor office building - is located on the right bank of the Moscow River . The tower is connected to the MIBC by the Bragation pedestrian bridge, which was the first completed structure of the MIBC, and is actually located on the opposite site of the river from the main development. There is also underground parking, restaurants, and other entertainment attractions in the tower. • Height: 104 metres; • Total Area: 61,057 square metres; • Construction began: December 1996; • Construction completed: Q4 2001 Bagration Pedestrian Bridge Bagration Pedestrian Bridge BILBAO MUSEU GUGENHEIM BILBAO MUSEU GUGENHEIM ConsideraConsidera ççõesões FinaisFinais • Ambiente urbano é ambiente construído • Identidade da cidade/Região deve ser construída pelo conjunto dos agentes econômicos e sociais • CONSTRUIR UMA VISAO DE FUTURO – PLANEJAR – É FUNDAMENTAL.
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